WEBVTT

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Creeping over fields of green Remembering the

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faces The moments unseen The hands that built

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a dynasty The vision in their eyes Echoes in

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the auction bar Beneath an endless sky This is

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the bull buy Turn the bar Hey everyone, welcome

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back to the Bullvine Podcast. I'm your host,

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and today I've got an incredible story to share

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with you. One that's got everything you could

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want. Genetics, grit, and good old -fashioned

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neighborly kindness. This is the tale of Rice

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Crest Southwind Kay, a cow that literally changed

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the face of Holstein breeding worldwide. Picture

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this scene with me. It's 5 a .m. on a crisp Pennsylvania

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morning. Fred Rice, a local farmer, is trudging

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down a gravel road toward his neighbor's barn.

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Jay Knepper is laid up after surgery, and Fred

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is just being neighborly, helping with the morning

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and evening milking while Jay recovers. Now,

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Fred's walking into that barn, hearing the familiar

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rhythm of vacuum pumps, smelling that sweet scent

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of fresh silage. But something catches his eye.

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Actually, five somethings. There's a group of

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about five cows that are absolutely crushing

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it in production. While the rest of the herd

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is doing their usual 50 to 60 pounds, this group

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is putting up numbers that made Fred stop and

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really look. Being the observant farmer he was,

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Fred had to know why. And here's the kicker.

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Turns out every single one of those high -producing

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cows was related. Every single one. Fast forward

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to later that year. When Knepper decides to thin

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his herd, You know how it goes. Sometimes you

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need to raise cash or make room. Fred and his

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brother Dale see their opportunity. But they

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don't go crazy. They buy just one heifer from

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that exceptional group. Her name was Terrace

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Lane Ideal Star. On paper, she looked decent

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enough, sired by Harrisburg Gay Ideal with some

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solid Atlantic Breeders Cooperative genetics

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behind her. But here's where it gets interesting.

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Star wasn't much to look at as a fresh heifer.

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She scored 76 points as a two -year -old. Respectable,

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sure, but nothing that would make you remortgage

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the farm. But Fred Rice understood something

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that a lot of us miss in this business. Genetic

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excellence doesn't always announce itself with

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fireworks and fanfare. Sometimes it whispers

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for years before it starts shouting. And Star?

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She was definitely whispering greatness. Over

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time, she climbed to very good 88 by age 8. stacking

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up over 207 ,000 pounds of milk over her lifetime.

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But more importantly, she was building something

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deeper in her daughters and granddaughters. Now

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let me tell you about the Rice family operation.

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This wasn't about overnight success or lucky

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breaks. Fred Rice wasn't even born into dairy.

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He was a town kid who caught the farming bug

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hard enough to make it his life's work. After

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years of renting and working other people's operations,

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he and his wife Dorothy scraped together enough

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to buy their own 85 acres in Chambersburg back

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in 1962. By 1981, if you'd walked through Ricecrest,

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you would have seen the vision coming together.

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The hum of a double -six herringbone parlor,

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150 cows averaging 17 ,900 pounds, solid numbers

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for that era. They were grouping cows by production,

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feeding total mixed rations to their top producers

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basic stuff now but cutting edge thinking back

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then what really made the difference was when

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the next generation came home freddie rice partnered

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with his dad in 1976 after some time with the

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usda then dale rice joined them in 1980 fresh

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out of penn state with his animal science degree

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you had three generations around the same kitchen

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table every morning practical experience government

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perspective, and formal education all working

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together. I can just picture those breakfast

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conversations. Dale brings the latest research

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from Penn State, Freddie shares what he learned

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in Washington, and the old man listens, then

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says, That's fine, boys, but let's see what the

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cows tell us. Their approach wasn't flashy. They

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weren't trying to impress visitors or win county

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fair banners. They were building cows that could

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pay the bills month after month. Lactation after

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lactation. The Holstein Association noticed too.

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By 1996, they'd earned the Progressive Breeder

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Registry Award for eight consecutive years, eventually

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extending to 21 years of recognition. And then

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came the star of our story. On December 10th,

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1990, Ricecrest Southwind Kay hit the ground.

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She came with serious credentials. Southwind

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Bell of Barley on top, a son of the legendary

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Carlin M. Ivanhoe Bell, with proven Rice Crest

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maternal strength building underneath. Her dam

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was Rice Crest Ned Boy Noreen, an excellent 91

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cow. Kay's own numbers were the kind that make

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you sit up and take notice. 39 ,450 pounds of

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milk, with 4 .1 % fat and 3 .4 % protein in her

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peak lactation. Her very good 87 classification,

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including a very good mammary system score, told

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you this was a cow built for the long haul. Not

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show ring pretty, but the kind of structural

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correctness that lets a cow produce at high levels

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throughout a profitable life. But what really

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set her apart couldn't be measured in the milk

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house. It was her ability to consistently pass

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on her genetics to her offspring, no matter which

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bull you used on her, and pass it on she did.

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Now, here's where this story gets absolutely

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wild. Kay produced three sons, three different

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sons, by three different sires who each claimed

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the number one spot on the total performance

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index rankings think about that for a minute

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in an industry where thousands of bulls compete

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for genetic supremacy where ai companies spend

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millions trying to find that next breakthrough

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sire one cow produced three different number

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one bulls rice crest lance by noria lake clitus

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luke was first to capture the industry's attention

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when he hit number one TPI in September 1999.

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Picture the buzz. Phone calls flooding into Rice

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Crest, AI companies scrambling to secure breeding

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rights, and suddenly everyone wanted to know

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more about this Pennsylvania cow family. Rice

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Crest Marshall by Lutz Meadows E. Mandel followed

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his half -brother to the top, proving this wasn't

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a one -time genetic accident. Then Rice Crest

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Brett by Maysfield Bellwood completed the trilogy,

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bumping Marshall out of first place in August

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2000. The protein transmission on these bulls

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was absolutely off the charts. Industry publications

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called K the greatest protein transmitter the

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breed has ever seen. When you're dealing with

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protein premiums that can make or break your

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operation, those genetics represented liquid

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gold flowing through breeding programs worldwide.

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But here's what's fascinating, the critics' response.

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The elite sale consignors walked right past Rice

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Crest Cattle. Just good milk bulls, that's all,

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some of them said, though they wouldn't go on

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record. Their type scores were modest, the kind

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of functional cattle that might not win the county

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fair, but would definitely keep the operation

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profitable. Now the thing about great genetics

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is they don't stay put. When Rice Crest Wood

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Breanne, that's Brett's full sister, was sold

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as a calf to Bauer Brothers in Wisconsin, she

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began attracting bull contracts worth significant

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sums, including several to Japan. And here's

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where it gets really interesting. Breanne became

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the maternal grandam of Sandy Valley Bolton,

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who would dominate the 2000s as one of the most

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popular bulls in breed history. Bolton was a

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breed -defining bull who ranked with Schottel

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and Goldwyn in popular favor as the 21st century

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began. From what we know about modern breeding

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programs, whether it's Wisconsin's Rolling Hills,

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California's Central Valley, or up in Vermont,

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genetics tracing back to this Pennsylvania program

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are still everywhere. Walk into any modern dairy

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barn, and you'll find these bloodlines woven

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through countless pedigrees. But here's where

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this story gets complicated, and it's something

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we're still dealing with today. The same selection

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pressure that created Kay's incredible success

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also contributed to some serious challenges we're

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facing across the industry. Recent research shows

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that over 99 % of Holstein Y chromosomes trace

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back to just two bulls from the 1960s, Pawnee

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Farm Arlinda Chief and Round Oak Rag Apple Elevation.

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That's a level of genetic uniformity that would

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concern wildlife biologists if they saw it in

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wild populations. The industry is now seeing

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the trade -offs from that intense selection.

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The very traits that made bulls like Lance, Marshall,

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and Brett so valuable came with consequences

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that are still playing out in herds today. But

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here's the thing. You can't blame the Rice family

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for this. They were responding to market signals,

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to what the economic formulas were telling them

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would be profitable. The Rice family didn't create

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the system. They simply became the best in the

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world at succeeding within it. The TPI formula

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rewarded production. and they delivered it in

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spades. So what can we learn from all this? Well,

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for starters, the genomic tools we have today

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would have amazed Fred Rice, but I suspect he

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would have used them the same way he used his

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own eyes and instincts to build cow families

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that could thrive in real -world conditions.

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The challenge for today's producers is balancing

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the economic pressure to maximize short -term

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production gains with the long -term health of

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our herds. Feed costs are squeezing margins like

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never before. Labor challenges are forcing us

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to think differently about cow flow and facility

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design. Consumer demands around sustainability

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and animal welfare are changing how we market

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our products. In this environment, the Rice family's

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approach offers some timeless lessons. Focus

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on functional type over show ring beauty. In

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today's market, with labor costs what they are,

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Cows that can maintain themselves and produce

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efficiently are worth their weight in gold. Great

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genetics often come from unexpected places, not

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always from the most expensive bulls or the flashiest

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sale catalogs. How often do we overlook opportunities

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in our own neighborhoods while chasing expensive

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genetics from across the country? And most importantly,

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play the long game. Multi -generational thinking

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in an industry that often operates on quarterly

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profit margins. Great cow families don't just

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happen. They're built through consistent selection

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over multiple generations. And that takes patience

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in a business that often rewards quick fixes.

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Here's what's happening on farms that are succeeding

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in today's environment. They're taking the rice

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family's approach and applying it to modern challenges.

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They're using genomics to identify animals with

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the right balance of production, health, and

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longevity. They're paying attention to traits

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like feed efficiency and environmental impact

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that will matter in tomorrow's market. We're

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starting to see the industry respond to these

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challenges. Modern breeding indices are putting

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more emphasis on health and fertility traits.

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There's growing interest in crossbreeding and

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outcrossing to broaden the genetic base. The

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genomic revolution that started in the 2000s

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is now being used to address some of the problems

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created by the intense selection of the 1990s.

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But here's what strikes me most about this story,

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how it all started. Not with a million -dollar

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investment or a breeding contract worth a small

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fortune. It started with a farmer helping his

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neighbor. and having the eye to recognize genetic

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potential in a group of cows that were just doing

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their job really, really well. The Holstein breed

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is fundamentally different today because Fred

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Rice chose to help a neighbor and had the wisdom

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to recognize excellence when he saw it. That

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simple act of walking down a gravel road to help

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with morning milking triggered a chain of events

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that shaped global genetics for decades. The

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legacy of Rice Crest Southwind Cay isn't just

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about the records she set or the suns she produced.

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It's about the fundamental truth that transformative

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genetics often come from the most unexpected

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places and that sometimes the best investment

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you can make is helping your neighbor when he

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needs it most. As we navigate whatever challenges

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lie ahead, whether it's climate change, new regulations,

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or shifting consumer demands, that lesson is

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worth remembering. The future of our industry

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might not come from the latest genomic breakthrough

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or the most expensive bull. It might come from

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a producer who's observant enough to recognize

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excellence, patient enough to develop it, and

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generous enough to share it with the world. In

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our industry, community has always been our strength.

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The Rice family story proves that great things

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happen when neighbors help neighbors, when experience

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meets innovation, and when patience meets opportunity.

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The Holstein breed is better today because Fred

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Rice chose to be a good neighbor. That's a lesson

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worth carrying forward, especially in an industry

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that's always been built on the foundation of

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people helping people. The next genetic revolution

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might be just down the road, waiting for someone

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with the wisdom to recognize it and the dedication

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to develop it. So here are the key takeaways

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from this incredible story. First, Rice Crest

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Southwind K achieved what no other Holstein cow

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has accomplished, producing three different number

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one TPI sons, demonstrating unmatched genetic

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transmitting ability. Second, the Rice family's

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approach combined practical observation with

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progressive genetics, focusing on functional

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traits and production over show ring appeal,

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proving that sustainable success comes from patience

00:15:18.840 --> 00:15:22.970
and systematic selection. Third, While Kay's

00:15:22.970 --> 00:15:25.769
genetics drove remarkable production gains, the

00:15:25.769 --> 00:15:27.990
story highlights our industry's challenge with

00:15:27.990 --> 00:15:31.169
genetic bottlenecking. Over 99 % of Holstein

00:15:31.169 --> 00:15:34.250
genetics now trace to just two bulls from the

00:15:34.250 --> 00:15:38.309
1960s. Fourth, today's producers must balance

00:15:38.309 --> 00:15:41.470
production gains with health, fertility, and

00:15:41.470 --> 00:15:44.049
longevity traits to ensure sustainable genetic

00:15:44.049 --> 00:15:47.870
progress in an era of genomic selection. And

00:15:47.870 --> 00:15:50.409
finally, This story demonstrates that revolutionary

00:15:50.409 --> 00:15:53.370
genetics often emerge from neighborly relationships

00:15:53.370 --> 00:15:56.549
and local observations rather than expensive

00:15:56.549 --> 00:15:59.370
investments, emphasizing the continued value

00:15:59.370 --> 00:16:02.830
of farmer -to -farmer knowledge sharing. Thanks

00:16:02.830 --> 00:16:04.909
for joining me today on the Bullvine Podcast.

00:16:05.350 --> 00:16:08.230
This has been the remarkable story of Ricecrest

00:16:08.230 --> 00:16:11.250
Southwind Kay, a cow that truly changed everything

00:16:11.250 --> 00:16:14.629
in Holstein breeding. Until next time, keep those

00:16:14.629 --> 00:16:17.259
cows happy, keep learning from each other. And

00:16:17.259 --> 00:16:20.000
remember that sometimes the most powerful genetics

00:16:20.000 --> 00:16:23.500
are hiding right down the road. Take care, everyone.

00:16:47.370 --> 00:16:52.990
Coming right on through. Oh, tell the tale, tell

00:16:52.990 --> 00:16:57.470
the tale. The Beaumont legends live here.
