WEBVTT

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Creeping over fields of green Remembering the

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faces The moments unseen The hands that built

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a dynasty The vision in their eyes Echoes in

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the auction bar Beneath an endless sky This is

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the bull buy Turn the bar Hey there, dairy enthusiasts.

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Welcome back to the Bullvine Podcast. I'm your

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host, and today I've got an absolutely incredible

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story for you. We're going back to what I call

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dairy's wildest gold rush, a time when Manhattan

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millionaires were bidding quarter million dollars

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for cows, when farmers became overnight millionaires,

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and when a single line of tax code accidentally

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triggered the most explosive era in Holstein

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history. Now, I know what you're thinking. Come

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on. How could tax code possibly make for an exciting

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story? But trust me on this one. This is a tale

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that's got everything. Financial thriller meets

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rural America. Dreams, fortunes, betrayals, and

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even a beetle buying Holstein cattle. Yes, you

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heard that right. John Lennon of the Beatles

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was investing in dairy cows. So grab your coffee,

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settle in, and let me tell you about the investor

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herd era of the 1970s and 80s. A period that

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fundamentally changed our industry. and offers

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some pretty sobering lessons for today's dairy

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operators. Picture this. It's 1968. Lyndon Johnson

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is in his final year as president, and buried

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deep in the Internal Revenue Code, Section 46

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slips into law as quietly as a barn cat stalking

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mice. The agricultural press barely noticed it.

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Urban dwellers knew nothing about it. Even most

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dairy farmers just shrugged their shoulders.

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But here's the thing about legislation. Sometimes

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the most innocent -looking provisions can have

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the most explosive consequences. What Johnson's

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government intended as a modest tax shelter for

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wealthy taxpayers accidentally unleashed something

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unprecedented, the investment purchase credit.

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Now, let me break this down for you because the

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mechanics were brilliant in their simplicity.

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The wealthy could purchase a dairy cow with just

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a nominal down payment and a promissory note.

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But here's the kicker. The tax credits they received

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during the payment period would actually cover

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the cost of the animal. It was like getting a

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free cow if you knew how to work the system.

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Our first protagonist is John Sullivan, a guy

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who embodied the American dream wrapped in coveralls

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and ambition. Picture a Cornell -trained farm

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boy, eldest of nine kids from a Guernsey farm

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in Holcomb, New York. This guy worked his way

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through college milking cows at dawn and studying

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animal husbandry until midnight. By the early

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1970s, Sullivan was killing it selling Harvest

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Store silos across New York State. Four national

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awards, recognition as one of America's outstanding

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young men, the guy was successful. But then he

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partnered with Glenn Tripp to form Leadfield

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Associates, and that's when things got really

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interesting. These guys became known as the Big

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Buyers. By 1974, they were sweeping across the

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United States and Canada like art collectors

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acquiring masterpieces, assembling an incredible

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constellation of genetic excellence. But here's

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what made Sullivan revolutionary. He had one

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simple rule that changed everything. Never buy

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a show cow without a complete pedigree. Now this

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might sound obvious to us today, but back then,

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it was radical thinking. Sullivan figured out

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that The most expensive cows were those in the

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$2 ,000 price range, animals that looked impressive

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but lacked the genetic foundation to justify

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their cost. He demanded that every purchase have

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an excellent dam or several generations of very

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good classifications behind her. And boy, did

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this strategy pay off. At the 1972 Wintercrest

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Invitational Sale, Sullivan partnered with Stuart

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Hutchins to buy Wintercrest Sunlee for $20 ,000.

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a sum that made headlines but would soon seem

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quaint. A year later, they acquired five members

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of the legendary Crago family from Washington

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State, including Crago Telstar Bonaventure, who

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became part of the first 95 -point damn -daughter

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combination in breed history. But their crown

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jewel? Indeed Maple Lawn Marquis Glamour, the

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1971 All -American four -year -old that commanded

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$74 ,000. When she walked into their barn, heavy

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with a calf by the legendary Osburndale Ivanhoe,

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they weren't just buying a cow, they were purchasing

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a piece of Holstein immortality. Now while Sullivan

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was building his empire in upstate New York,

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about 150 miles south in Walton, a failed real

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estate broker named George Morgan was about to

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stumble upon the opportunity of several lifetimes.

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And folks, Morgan's story reads like a financial

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thriller. Born in Scotch Plains, New Jersey,

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Morgan had fallen in love with Holsteins as a

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boy on his uncle's farm. This guy was so obsessed,

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he covered the walls of an unheated room in his

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childhood home with Holstein pedigrees, most

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of them Dunlagan bloodlines. He'd read the Diamond

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Jubilee edition of Holstein History cover to

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cover, then read it again. By 1965, Morgan was

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living his dream on a farm in Walton, New York,

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milking a modest herd. But here's the harsh reality.

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he was drowning in debt the relentless daily

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grind thin margins constant worry about making

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ends meet it was wearing him down with five bright

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children to educate he made a pragmatic decision

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enter real estate and timing couldn't have been

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better from 1969 to 1973 morgan earned over 1

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million dollars in commissions selling rural

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properties to new york city businessmen seeking

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weekend retreats the guy was crushing it But

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then came the 1973 oil crisis. Overnight, his

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real estate empire crumbled when gasoline prices

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made the drive from Manhattan to the countryside

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prohibitively expensive. Suddenly, Morgan had

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time on his hands and a burning question. How

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could anyone justify paying astronomical prices

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for Holstein cattle? So he did what any good

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entrepreneur would do. He studied the system.

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Months of diving into the U .S. tax code, understanding

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the investment purchase credit and rapid depreciation

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systems. Here's how elegant the mechanics were.

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An entrepreneur could purchase a cow for $2 ,000,

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charge an investor $3 ,000, and guarantee replacement

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if the animal died. The investor would pay $300

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down and receive an immediate $300 tax rebate

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from the government. They could then depreciate

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the cow by 22 % in the first year. The entrepreneur

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held the investor's note while owing a similar

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note to the original farmer. In 1972, Morgan

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organized his first investor group, six New York

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businessmen he'd met during his real estate days.

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When he announced he was open for business, it

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marked the beginning of what would become the

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largest and most influential cattle investment

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operation in history. Partnering with certified

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public accountant George Teichner, Morgan launched

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Dream Street Holsteins, Inc. And folks, the results

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were nothing short of spectacular. By 1979, they

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were managing 1 ,200 cows across 18 farms organized

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into six farm satellites, each with its own manager.

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The Holstein -Friesian world captured the phenomenon

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in a 1975 article titled Who is George Morgan?

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The publication marveled at a man who'd purchased

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over half a million dollars worth of registered

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Holsteins in just two years. This guy paid $16

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,000 for the top lot at the Vermont state sale

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and spent $104 ,800 for seven head at the Royal

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Erinwood sale. Morgan's success came from his

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deep understanding of both genetics and marketing.

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He was particularly successful with daughters

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of Round Oak Rag Apple Elevation, breeding more

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than 40 excellent scoring offspring, more than

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any other breeder, according to Select Sire's

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George Miller. Now here's where the story gets

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absolutely wild. Are you ready for this? John

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Lennon of the Beatles. Yes, that John Lennon

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decided to stake his fortune on Holstein genetics.

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According to Edward Young Morwick's historical

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account, Lennon threw so much money in the pot

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that they had to get rid of some of it very quickly.

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So Morgan and Teichner used Lennon's investment

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to purchase Spring Farm Fond Rose for $56 ,000,

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a heifer calf by Matt out of Spring Farm Citation

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Rosetta. The investment proved as golden as Lennon's

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musical touch. When they sold Rose in the Summer

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Dreams by Dream Street Sale of 1980, she commanded

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$250 ,000, representing a 347 % return in just

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a few years. Think about that for a moment. The

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sight of a beetle's money flowing into Holstein

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breeding programs wasn't just a curiosity, it

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was validation that these tax shelters had transcended

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agricultural circles to capture the imagination

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of global celebrities. When the man who wrote

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Imagine was imagining Holstein profits, you knew

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something extraordinary was happening in American

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agriculture. But perhaps the most unlikely chapter

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unfolded at Hilltop Hanover Farm in Yorktown

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Heights, New York. where five stockbrokers from

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the same Wall Street office decided to take their

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Holstein investments to the next level. Stanley

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Cheslock, Bee, Giles Brophy, John Knight, Frank

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Sands, and John Seitz had all purchased cattle

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through Dream Street's investment programs, but

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they wanted something more tangible. They convinced

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Dave Younger, this legendary manager who'd spent

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decades perfecting his craft with Guernseys and

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draft horses, to help them purchase the former

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Crystal estate and develop an elite Holstein

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operation. The vision was audacious. Wall Street

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money would create a showcase herd combining

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the best genetics with the finest management.

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And it worked. A 1977 classification found 41

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head averaging 88 .7 points, with 20 excellent

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and 20 very good animals. By the early 1990s,

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they'd bred and developed over 50 excellent cows.

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Younger's management philosophy was beautifully

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simple. First, you have to take good care of

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the cattle. Especially important is taking extremely

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good care of every calf that's born. The calves

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are the payback. Next, you have to promote the

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investors' cattle, and most importantly, you

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have to show them a little income from time to

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time. Their 1990 partial dispersal totaled $1

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.79 million on 180 head, the highest -grossing

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Holstein sale of the year. But no story from

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this era is more emblematic of both its promise

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and perils than Jack Stuckey's. Jack was the

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youngest of three sons from Leesburg, Indiana,

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possessed of what his mother Mary believed was

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a golden touch that could do no wrong. His older

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brother George had discovered floristin, the

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substance in toothpaste that prevents cavities,

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and sold his patent to Procter & Gamble for a

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fortune. Jack's early life read like an all -American

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success story. Track and field star, scholarship

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to Wayland Baptist University, where he set state

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records. But when he returned to Leesburg in

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1968, he initially got into automobile racing,

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designing and building his own cars from scratch.

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His mother protested, his wife Darla put her

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foot down about the dangers, so Jack redirected

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his competitive drive toward the family Holstein

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herd. By 1980, the Stuckey herd had reached its

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peak. 30 Excellent and 33 very good females on

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a 1 ,500 -acre showplace. But Jack's vision extended

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far beyond the family farm. He would create an

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investor herd that assembled the best Holsteins

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North America had to offer. The investment purchase

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credit attracted individuals earning $500 ,000

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annually and upward, and Indianapolis had plenty

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of people in that category. Soon, money was flowing

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to Stuckey from California, Florida, Georgia,

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from all over the country. His best year was

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1983, when he took home the premier exhibitor

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banner at Central National Show and came within

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a whisker of repeating at Eastern and Western

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Nationals. He owned three All -Americans, or

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reserves, that year alone. But the Internal Revenue

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Service had been watching these livestock investment

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shelters with growing suspicion. In the early

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1980s, they began challenging many of them through

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audits. Jack Stuckey found himself squarely in

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their crosshairs when they disallowed many of

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his tax loss claims and demanded payment of back

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taxes in six figures. The financial pressure

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manifested in heartbreaking ways. On a Saturday

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afternoon in winter 1985, Stuckey couldn't pay

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his hired help, so he instructed them to load

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a trailer with bull calves destined for slaughter.

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animals he'd previously planned to sell for breeding

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purposes. Among them were three sons of continental

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scarlet by Roybrook Telstar. An AI stud had already

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spoken for one of the red and white bulls, but

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Jack couldn't wait. And then nature added cruel

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irony to financial disaster. A devastating blizzard

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buried 100 calf hutches in snow. They didn't

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get the calves dug out in time, and they all

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suffocated, including 18 calves by enhancer out

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of scarlet. The image of those buried hutches

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became a metaphor for dreams smothered by circumstances

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beyond anyone's control. Rumors began circulating,

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checks bouncing at the Canadian border, a disgruntled

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investor allegedly dynamiting the porch off his

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house. Whether true or false, the stories transformed

00:14:50.460 --> 00:14:53.580
Stuckey from a local legend into a pariah in

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the larger Holstein world. When the IRS filed

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a lien for back taxes, Stuckey filed for bankruptcy.

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The proceedings created legal chaos as breeders

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who'd sold him cattle with only partial payment

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argued they still owned the animals. The end

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came swiftly and brutally for many. Dream Street's

00:15:13.980 --> 00:15:16.080
Frank Wood initially prospered through the early

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1980s. In 1983, their peak year, Dream Street

00:15:19.980 --> 00:15:22.700
presented both the Grand and Reserve Grand Champion

00:15:22.700 --> 00:15:25.600
females at Central National Show, an accomplishment

00:15:25.600 --> 00:15:29.509
achieved only once before in breed history. But

00:15:29.509 --> 00:15:31.870
changing tax laws and market conditions eventually

00:15:31.870 --> 00:15:34.669
caught up with them. The stock market crash of

00:15:34.669 --> 00:15:38.649
October 1987 sent their joint venture into receivership.

00:15:38.850 --> 00:15:42.830
By 1990, 4 ,000 head of the former Dream Street

00:15:42.830 --> 00:15:46.169
herd were sold to Mass Talk Montezuma, effectively

00:15:46.169 --> 00:15:48.809
ending one of the most ambitious cattle operations

00:15:48.809 --> 00:15:52.169
in history. For Jack Stuckey, the denouement

00:15:52.169 --> 00:15:56.070
was even more tragic. After his bankruptcy, he

00:15:56.070 --> 00:15:58.700
moved to Tulsa, Oklahoma. joining a firm selling

00:15:58.700 --> 00:16:01.940
U .S. currency to foreign investors. But the

00:16:01.940 --> 00:16:05.960
IRS never lost interest. In 2007, they came back

00:16:05.960 --> 00:16:08.620
with a tax arrears claim totaling $1 .5 million.

00:16:09.460 --> 00:16:12.179
Unable to face another prosecution, Jack drove

00:16:12.179 --> 00:16:14.940
down a back road and ended his life. The investment

00:16:14.940 --> 00:16:17.080
credit provision was repealed by the Tax Reform

00:16:17.080 --> 00:16:21.340
Act of 1986, officially ending the era. Now you

00:16:21.340 --> 00:16:24.059
might be thinking, great story, but what does

00:16:24.059 --> 00:16:26.539
this have to do with my operation today? Well,

00:16:26.620 --> 00:16:29.580
everything. The investor era offers profound

00:16:29.580 --> 00:16:31.919
lessons for modern dairy operations navigating

00:16:31.919 --> 00:16:35.320
our own period of rapid change. Today's producers

00:16:35.320 --> 00:16:38.179
face external forces just as disruptive as Section

00:16:38.179 --> 00:16:41.379
46. Environmental regulations, carbon credit

00:16:41.379 --> 00:16:43.799
markets, consolidation pressures, technological

00:16:43.799 --> 00:16:48.139
disruption. First, document everything ruthlessly.

00:16:48.399 --> 00:16:51.340
Sullivan's insistence on complete pedigrees and

00:16:51.340 --> 00:16:54.620
genetic documentation proved prescient. Today's

00:16:54.620 --> 00:16:57.509
equivalent? Comprehensive genomic testing. health

00:16:57.509 --> 00:17:00.929
records production data the farms that survive

00:17:00.929 --> 00:17:03.309
market volatility are those with bulletproof

00:17:03.309 --> 00:17:07.150
documentation second understand your capital

00:17:07.150 --> 00:17:09.970
structure the investor era collapsed when highly

00:17:09.970 --> 00:17:12.190
leveraged operations couldn't service debt during

00:17:12.190 --> 00:17:15.589
market downturns build equity reserves maintain

00:17:15.589 --> 00:17:18.430
diverse revenue streams today's most successful

00:17:18.430 --> 00:17:21.190
dairies aren't just milk producers they're energy

00:17:21.190 --> 00:17:24.130
generators carbon credit earners genetic suppliers

00:17:24.799 --> 00:17:28.380
Third, time market cycles strategically. Morgan's

00:17:28.380 --> 00:17:30.960
God Makes Cows everyday philosophy applies to

00:17:30.960 --> 00:17:33.920
today's genetic markets. Know when to sell embryos,

00:17:33.960 --> 00:17:37.720
semen rights, equity positions. Fourth, build

00:17:37.720 --> 00:17:40.640
sustainable management systems. Younger's focus

00:17:40.640 --> 00:17:43.119
on calf care and investor relations translates

00:17:43.119 --> 00:17:46.039
directly to modern stakeholder management. Whether

00:17:46.039 --> 00:17:48.619
dealing with lenders, investors, or family members,

00:17:48.839 --> 00:17:51.500
consistent communication and demonstrable results

00:17:51.500 --> 00:17:54.940
are essential. Finally, prepare for regulatory

00:17:54.940 --> 00:17:58.740
disruption. The Tax Reform Act of 1986 ended

00:17:58.740 --> 00:18:01.799
the investor era overnight. Today's equivalent

00:18:01.799 --> 00:18:04.900
disruptions could include carbon taxation, methane

00:18:04.900 --> 00:18:09.380
regulations, animal welfare mandates. Successful

00:18:09.380 --> 00:18:13.319
operations plan for multiple scenarios. The investor

00:18:13.319 --> 00:18:15.819
herd era stands as perhaps the most dramatic

00:18:15.819 --> 00:18:19.079
chapter in Holstein history. a time when government

00:18:19.079 --> 00:18:21.900
tax policy inadvertently created a perfect storm

00:18:21.900 --> 00:18:24.839
of Wall Street money and genetic ambition. The

00:18:24.839 --> 00:18:27.940
results were spectacular. Record -breaking prices,

00:18:28.240 --> 00:18:30.940
revolutionary breeding programs, genetic advances

00:18:30.940 --> 00:18:34.119
that continue influencing the breed today. Yet

00:18:34.119 --> 00:18:36.579
the human cost was equally dramatic. For every

00:18:36.579 --> 00:18:38.940
George Morgan who navigated the era successfully,

00:18:39.359 --> 00:18:41.859
there was a Jack Stuckey whose dreams turned

00:18:41.859 --> 00:18:44.960
to nightmares. The lesson for today's dairy industry

00:18:44.960 --> 00:18:48.440
is sobering. External forces can reshape everything

00:18:48.440 --> 00:18:51.519
overnight. The survivors weren't necessarily

00:18:51.519 --> 00:18:54.119
the smartest or most ambitious. They were those

00:18:54.119 --> 00:18:56.500
who understood that in agriculture, as in life,

00:18:56.619 --> 00:19:00.259
the only constant is change. As we face our own

00:19:00.259 --> 00:19:03.440
era of transformation, with technology, sustainability

00:19:03.440 --> 00:19:07.240
demands, and global markets reshaping dairy farming,

00:19:07.480 --> 00:19:10.019
the investor herd story reminds us that fortune

00:19:10.019 --> 00:19:13.519
favors not just the bold, but the prepared. Edward

00:19:13.519 --> 00:19:16.200
Young Morwick said it best in his original account,

00:19:16.799 --> 00:19:20.279
If such times do come again, rejoice and be exceedingly

00:19:20.279 --> 00:19:23.279
glad. As a Holstein breeder, you've been handed

00:19:23.279 --> 00:19:26.759
the keys to the kingdom. The question isn't whether

00:19:26.759 --> 00:19:29.259
such times will come again, it's whether we'll

00:19:29.259 --> 00:19:32.099
be ready when they do. What does this mean for

00:19:32.099 --> 00:19:34.960
your operation? Start building the documentation.

00:19:35.880 --> 00:19:38.299
capital reserves, and strategic relationships

00:19:38.299 --> 00:19:41.440
you'll need to capitalize on the next wave of

00:19:41.440 --> 00:19:45.420
industry transformation. Because trust me, it's

00:19:45.420 --> 00:19:48.519
coming sooner than you think. That's our story

00:19:48.519 --> 00:19:51.059
for today, folks. The wild tale of when Wall

00:19:51.059 --> 00:19:53.599
Street invaded the barn and the lessons it holds

00:19:53.599 --> 00:19:56.059
for all of us in today's rapidly changing dairy

00:19:56.059 --> 00:19:58.880
industry. Thanks for joining me on the Bullvine

00:19:58.880 --> 00:20:02.410
Podcast. If you enjoyed this deep dive into dairy

00:20:02.410 --> 00:20:04.730
history, make sure to subscribe and share it

00:20:04.730 --> 00:20:06.769
with fellow producers who might find these lessons

00:20:06.769 --> 00:20:10.230
valuable. Until next time, keep breeding better,

00:20:10.349 --> 00:20:13.589
keep thinking strategically, and remember, in

00:20:13.589 --> 00:20:17.490
this industry, the only constant is change. This

00:20:17.490 --> 00:20:19.890
has been the Bullvine Podcast. I'm your host,

00:20:19.970 --> 00:20:40.609
and we'll see you next time. We'll be right back.
