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Hello, Bullvine listeners. Welcome to another

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episode of the Bullvine Podcast. I'm your host

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today, and I've got an incredible story to share

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with you, one that truly embodies the passion,

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perseverance, and innovation that defines great

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dairy breeding. Picture this with me. morning

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sun streaming across Wisconsin pastures, dew

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still fresh on the grass, and Josh Hushen moving

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among his prized Brown Swiss cattle. What began

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back in 1991 as a humble 4 -H project has evolved

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into Brothers 3 Brown Swiss, one of the country's

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most respected Brown Swiss breeding operations.

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The Brothers 3 story didn't begin with generations

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of dairy farming knowledge or an established

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Brown Swiss herd. They were complete novices

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when they began. As Josh told me, we are first

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generation into Brown -Swiss and even into showing

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at all, so being open -minded and learning from

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people we look up to is ingrained into us. We

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didn't know anything about Brown -Swiss when

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we started in 1991, so there was no, this is

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our breeding philosophy, to help or hold us back.

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I love that blank slate approach. It might have

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actually been their greatest advantage. Without

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preconceptions about how things should be done,

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The Hushon family approached every challenge

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with humility and adaptability. Josh remembers

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how his parents had to find mentors just to learn

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showing techniques so they could pass that knowledge

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to their children. I think that's why we've never

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been afraid to ask the people we respect for

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help. We watched mom and dad do that constantly

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as kids. This philosophy of continuous learning

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has defined their success. Josh has a saying

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I find particularly powerful. To know the road

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ahead, Ask those coming back. The Brothers Three

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have consistently sought guidance from industry

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figures like Luke Peterson, who helped them turn

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a $1 ,200 purchase into a third -place finisher

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at World Dairy Expo and an honorable mention

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All -American. What I find fascinating about

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Brothers Three is how they balance distinct roles

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while maintaining a unified vision. Though it's

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never been anyone's full -time job, their passion

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for brown Swiss cattle drives their collaborative

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approach. Each brother contributes according

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to their strengths. Jake leverages his role at

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New Generation Genetics to make most mating decisions,

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bringing industry -wide genetic insights. Josh

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and Casey manage day -to -day development and

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merchandising, determining which animals to show

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and invest in. And Joe, whose career has taken

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him toward agronomy, remains critical during

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World Dairy Expo. helping balance careers and

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brothers three responsibilities a pivotal moment

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came in 2014 when josh and casey purchased a

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small farm and began rebuilding their operation

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josh told me from 2009 until then we had dwindled

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our numbers and were only boarding a few with

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the tops in ohio without a major change the brothers

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three prefix might have become history This move

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allowed them to strategically rebuild their herd

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by acquiring animals from their favorite cow

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families in both Brown Swiss and Ayrshire breeds.

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And folks, let me tell you, this isn't your romanticized

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version of full -time farming. Josh describes

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their operation as a morning, evening, weekend,

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and any other spare moment that Casey and I can

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find kind of job. They maintain 10 to 15 show

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heifers at their small farm. with milk cows owned

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in partnership with the Neals and Wolf families

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or boarded at quality operations like Boojohn

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and Smithcrest. At the heart of Brothers Three's

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success is their commitment to breeding cattle

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that excel both in the show ring and the milking

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parlor. As Jake explains it, we have always bred

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for both type and production, even though we

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don't have our own dairy. It was always important

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to us that our cattle be productive in the milk

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string for the dairymen or partners who milk

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them, as well as competitive in the show ring

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for us. Their breeding program builds upon the

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foundation established by their father, who emphasized

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four key elements, type, udders, cow families,

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and milk production. But here's where it gets

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interesting. About a decade ago, brothers three

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began experiencing reproductive challenges in

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their herd drawing on jake's experience with

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new generation genetics customers they pivoted

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to prioritize daughter pregnancy rate dpr in

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their breeding decisions this was a forward -thinking

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move that anticipated industry trends josh shared

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with me one of their most successful matings

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woodford with deluxe now if you look at deluxe's

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linear he's negative stature and only plus 0

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.2 on type not what many would pick for an elite

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show mating. But he fit because of his high DPR,

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and they believed maternal lines matter tremendously

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in the Brown Swiss breed. The results? The first

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three daughters from that mating have three All

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-American nominations in just two years, plus

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a fourth that sold for $30 ,000 as the second

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high seller at a recent sale. Let's talk about

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how Brothers 3 embraces cutting -edge technology.

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They've strategically used in vitro fertilization,

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IVF, in partnership with Crave Brothers for embryo

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implantation, which has been instrumental in

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rapidly rebuilding their herd quality. But genomic

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testing? That's been the real revolution in their

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breeding approach. Jake told me, genomic testing

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has had a massive impact on our breeding program.

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We started to test all females to get a glimpse

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into the future of each heifer. Just as each

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animal is designed with a specific nutrition

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program to maximize potential, genomics allows

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us to maximize genetic potential through our

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matings. Their two -pronged genomic strategy

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is brilliant, testing all females to assess their

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genetic potential and selecting bulls that both

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maximize positive traits and address genetic

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weaknesses simultaneously. This has accelerated

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their genetic progress significantly. allowing

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them to make more informed breeding decisions

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than would ever be possible through traditional

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visual assessment and pedigree analysis alone.

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Every great herd has a foundation female, and

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for Brothers Three, that's Brothers Three Whisper,

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2E92, a granddaughter of Top Acres EJ Whistle.

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Twice named All -American, Whisper was Junior

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Champion at World Dairy Expo in 2001 and Grand

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Champion of the Junior Show in Madison in 2003.

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Her genetic impact has been extraordinary. 25

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classified daughters, 21 of which are very good

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or excellent. Josh proudly shared that almost

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half of their 50 All -American nominations belong

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to her and her offspring. Their success in the

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show ring is impressive. 10 All -Americans and

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7 Reserve All -Americans, 5 Honorable Mention

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All -Americans, 36 total All -American nominations.

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the 2023 Intermediate Champion at World Dairy

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Expo with top B3 Woodford and successful entries

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in both Brown Swiss and Ayrshire breeds. Oh,

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listeners, if you want a story that embodies

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perseverance, you need to hear about Woodford.

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I can hear the emotion in Josh's voice when he

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tells this story. Standing in a pasture in late

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spring 2022 with tears in my eyes as they confirmed

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that top B3 Woodford had lost her calf and was

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open, I could never have imagined in a million

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years that she would be Intermediate Champion

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at World Dairy Expo 16 months later. Woodford

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had shown promise as a heifer, earning Reserve

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All -American Summer Yearling honors. After losing

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her calf, Josh feared his dreams for her were

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delayed, if not derailed. Yet against all odds,

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she calved at 2 years and 11 months, and by August

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was named Intermediate and Reserve Grand Champion

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at the Wisconsin State Show. Her rise continued

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at World Dairy Expo 2023, where she claimed the

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intermediate championship. Josh's words about

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her still give me goosebumps. I tell people that

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I love that cow more than you should love a cow,

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and she's broken my heart more than once, but

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I will keep putting my heart out there. She is

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my once -in -a -lifetime cow. The Brothers Three

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approach to show preparation is fascinating.

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Rather than focusing solely on show -ready condition

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year -round, they prioritize growth during winter

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months. As Josh explains, I think one of the

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things that sets us apart is that we feed them

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to grow through the winter. And if they come

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into the spring carrying more weight than ideal

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for showing, we're fine with that. I joke that

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I am the guy that got the junior champion airsure

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from Madison Beat last year at Spring Show and

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was perfectly fine with that. because I believe

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these heifers need that mass and growth to make

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the distance to Expo. For yearlings needing to

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lose condition, their regimen can be intensive.

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Josh recalls walking two yearlings a mile daily

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after dinner, with each heifer completing this

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route more than 40 times between August and September.

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One of these animals went on to become Junior

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Champion Ayrshire at World Dairy Expo. What makes

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the Brothers Three story particularly unique

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is Josh Hushon's dual identity as both a passionate

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brown Swiss breeder and a corporate strategist

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at Cargill. Since March 2020, Josh has served

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as strategic dairy marketing lead for North America

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at Cargill. As Josh explains, at Cargill, I am

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the director for strategy, marketing, and technology

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for our dairy nutrition business in the U .S.

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and Canada. and I see several mutual benefits

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to this dual role with my cattle. Working at

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Cargill gives me access to some of the best nutrition

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minds in the world. This knowledge exchange works

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both ways. Being a customer at Cargill and spending

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my social time with other dairy producers keeps

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me grounded in a reality that makes our work

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more impactful to our customers. As a marketer,

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having daily real -world insight helps our team

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remain practical and innovative. Josh brings

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valuable insights from Cargill's sustainability

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initiatives to his farm operation. In a recent

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podcast, he highlighted the dairy industry's

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significant progress in reducing its environmental

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footprint. A gallon of milk now compared to 10

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years ago to 60 years ago is probably 60 to 70

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percent smaller carbon footprint in that time

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frame, which is amazing progress as an industry.

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Josh's industry involvement extends well beyond

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Brothers 3 and Cargill. After moving to Wisconsin

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in 2003, he quickly found community in the Wisconsin

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Brown Swiss Association, where his significant

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contributions led to his 2025 Wisconsin Service

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Award. As the World Dairy Expo representative

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for the Wisconsin Brown Swiss Association, Josh

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bridges his passion for the breed with organizational

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leadership. He has chaired two national Brown

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Swiss conventions, and been instrumental in consolidating

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Wisconsin spring shows and Wisconsin state shows

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into all breeds events in Madison. His brother

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Jake has also established himself as a respected

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cattle judge. When approaching a class of Brown

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Swiss cattle, Jake emphasizes, in cows the udder

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is by far the most important trait, and it takes

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something truly special for the best uddered

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cow in each class not to be in first. Let me

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share some key advantages Brown Swiss have in

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today's market. Higher butterfat and protein

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percentages compared to Holstein's higher total

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milk volume, superior heat tolerance when compared

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to Holstein's, greater productive lifespan, superior

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carcass value for crossbred calves, high percentage

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of A2 genetics, and good feed converters with

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strong components. Looking ahead, Brothers 3

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balances tradition with fresh perspective as

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they consider the next generation. The four boys

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who make up what they call B3 Gen 2, with a fifth

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on the way in July 2025, represent potential

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future leadership. Jake identifies two key opportunities

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for the breed, its growing popularity in the

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show ring, with high -profile breeders adding

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brown Swiss to their operations, and its economic

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advantages in commercial settings. As Jake observes,

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In economic terms, our breed fights for stall

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spaces and uterus slots on large dairy farms

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today with many dairy breeds, European red breeds,

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and now beef semen. Two things Brown Swiss can

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and must capitalize on are the high payment for

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fat and the sale carcass value of the beef calves

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out of Brown Swiss cattle versus a Holstein or

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Jersey at market. Add in A2, which there is a

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large percentage of, and our opportunity to become

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a mainstream breed in the USA like they are in

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Europe is here. Josh acknowledges the impact

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of industry consolidation. We certainly feel

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consolidation as we see smaller farms exit that

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were longtime brown Swiss breeders, and we find

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more of our show calf market being driven by

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hobbyists like us or even Holstein breeders looking

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to diversify with the brown Swiss. As we wrap

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up today's episode, I want to share five key

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breeding strategies from Brothers 3 that you

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can apply to your own operation. Prioritize fertility.

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Select for positive daughter pregnancy rate to

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ensure reproductive success. Balance show appeal

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and commercial viability. Breed for type, udders,

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and strong cow families while maintaining milk

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production. Leverage genomic testing. Test all

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females to guide mating decisions and accelerate

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genetic progress. Focus on maternal lines. Build

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upon proven cow families for consistent genetic

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transmission. Form strategic partnerships. Create

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co -ownership relationships to access elite genetics

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and share risk. The Brothers 3 journey from novice

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4 -H participants to respected breeders of champion

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brown Swiss cattle truly embodies the best of

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American agriculture. Innovation, dedication,

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and a willingness to learn from both success

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and setback. As Josh reflects on his journey

00:14:38.429 --> 00:14:41.419
with Brothers 3, His words capture the essence

00:14:41.419 --> 00:14:44.580
of their success. To know the road ahead, ask

00:14:44.580 --> 00:14:47.480
those coming back. By honoring tradition while

00:14:47.480 --> 00:14:50.879
embracing innovation, Brothers 3 and Josh Hushon

00:14:50.879 --> 00:14:53.940
have not only found their road, they're helping

00:14:53.940 --> 00:14:56.600
chart the course for brown Swiss breeders everywhere.

00:14:57.720 --> 00:15:00.559
That's all for today's episode, folks. I hope

00:15:00.559 --> 00:15:02.580
you enjoyed this incredible story of passion,

00:15:02.759 --> 00:15:06.259
perseverance, and smart breeding. Until next

00:15:06.259 --> 00:15:09.309
time, this is the Bullvine Podcast. celebrating

00:15:09.309 --> 00:15:11.529
the best of dairy breeding and the people who

00:15:11.529 --> 00:15:13.470
make it happen thanks for listening