WEBVTT

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Welcome to the Bullvine Podcast, where we bring

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you the pulse of the dairy industry straight

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from the parlor to your ears. Each episode, we

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dive deep into the stories, strategies, and innovations

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shaping modern dairy farming. Whether you're

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milking cows before dawn or managing genetics

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from your office, this podcast is your connection

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to the people and ideas moving our industry forward.

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Today on The Bullvine, we're exploring how Mystic

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Valley Dairy achieves a jaw -dropping 125 -pound

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ECM average through optimized cow comfort, strategic

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breeding, and 100 precision practices. So grab

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your coffee, take a break from chores, and let's

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get into today's conversation. All right, welcome

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back to the deep dive. You know, we spend a lot

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of time here at the Bullvine looking at what

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makes some dairy operations truly exceptional.

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Yeah, we do. And today we've got a prime example

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for you. Mystic Valley Dairy nestled down there

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near Sauk City, Wisconsin. Their numbers, well,

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they practically jump off the page. You really

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do. I mean, 125 pounds of energy corrected milk

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daily. That's a hefty figure. They're also pulling

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out. 8 .4 pounds of fat and protein and get this

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their herd turnover is a surprisingly low 20

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which is pretty remarkable in itself totally

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So the question we're digging into today, the

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one I know is on your mind, if you're aiming

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for top tier performances, what's the real story

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behind those, you know, head turning results?

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Exactly. When you first encounter numbers like

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that, the temptation is to think they've got

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some kind of secret weapon, you know, some revolutionary

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piece of tech or maybe a feed additive nobody

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else knows about. Right. The magic bullet. Yeah,

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exactly. But what's truly interesting about Mystic

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Valley, and this comes straight from owner Mitch

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Breunig, is that their success isn't about some

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magical shortcut. It's about consistently doing

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a hundred little things right, as opposed to

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something magic. That's the philosophy we're

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going to unpack for you today. And it's not just

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about hitting those high production numbers.

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It's about building a sustainable and resilient

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system, right? Mitch, who literally grew up on

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the farm, his parents started way back in 61.

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has this fantastic blend of, like, tradition

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and forward thinking. He earned his Dairy Science

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stripes at UW -Madison, spent a valuable year

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with Lando Lakes, and then brought that expertise

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back home. Right, that real -world perspective

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combined with the academic background. And let's

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not forget the global reach of their genetics.

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The Jenny Liu prefix is world -renowned, and

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Toy Story, well, that bull is just a legend.

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But yeah, Toy Story, 2 million units of semen

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sold. Insane. That kind of genetic influence

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doesn't happen by accident. It speaks to decades

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of smart decisions. Yeah. It really does. And

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for you listening, it highlights the long -term

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impact of a well -thought -out breeding program.

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What we're going to explore in this deep dive

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are those seemingly small but incredibly important

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100 little... Thanks. The fundamentals. Exactly.

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The fundamental principles, the specific approaches

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they take in everything from nutrition and breeding

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to cow comfort and even how they manage their

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team. Think of it as a practical blueprint built

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on meticulous attention to detail, something

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you can really sink your teeth into. OK, so let's

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get down to blast tax, starting with what Mitch

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himself says is the foundation of their success.

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The basics of cow comfort in a good environment.

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Now, that might sound pretty straightforward.

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It does sound simple. But as we all know, the

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devil's in the details, right? The execution

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is where they really shine. Precisely. And when

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you look at their key performance indicators.

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The numbers really back up that focus on the

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fundamentals. They're currently averaging that

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impressive 125 pounds of energy -corrected milk.

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ECM. Yeah. Good clarification. Right. And for

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those maybe less familiar, ECM adjusts milk production

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for fat and protein content, giving a more accurate

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picture of overall milk value. Their goal is

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even higher, though, aiming for 130 pounds. Wow.

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Their combined fat and protein is a robust 8

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.4 pounds, with a target of reaching 9 .0. Nine

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towns of components. Yep. Even their component

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percentages are top -notch, sitting at 4 .5 %

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fat and 3 .4 % protein. And you get this, their

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mature cows, you know, third lactation and beyond,

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are peaking at an average of 152 pounds of milk.

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152 peak? That's massive. It is. And their feed

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efficiency at 1 .90 pounds of ECM per pound of

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dry matter is also just a clear indicator of

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a highly efficient operation. Okay, let's dive

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into the physical setup then, starting with their

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barn. It's a six -row setup, and they're actually

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stocking it at 120 % for stalls and a whopping

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150 % for headlocks. Right. Now, for some, that

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higher stocking density, especially at the headlocks,

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might raise a few eyebrows. It might, yeah, but

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there's definitely a strategic reason behind

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it. What's the thinking there? Well, that higher

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stocking density at the feed bunk, the 150%,

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ensures that basically all cows have easy access

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to feed whenever they choose to eat. It minimizes

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competition, reduces stress around feeding time.

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Makes sense. Constant access. Exactly. But the

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120 % for stalls is particularly insightful when

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you consider Mitch's design philosophy. He specifically

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designed the stalls to properly fit older cows.

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Ah, okay. Not just the average cow, but the bigger,

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mature ones. Precisely. This might seem like

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a small detail, but as he pointed out, and this

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is a key insight for you listening, when we fix

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this, we added a lot of productive life to our

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herd. So by making those senior cows more comfortable,

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they're keeping those valuable high -producing

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animals in the milking string longer. Exactly.

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It's all about maximizing longevity and getting

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more lactations out of those good cows. That's

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a fantastic point. It really highlights how seemingly

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minor design choices can have a huge ripple effect

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on the bottom line. So many operations, like

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Mitch mentioned, might inadvertently contribute

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to a higher cull rate just through facility design.

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Right. Maybe stalls are too small or the neck

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rail is wrong for the bigger cows. Yeah. But

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by prioritizing comfort for cows of all ages,

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they're really maximizing their investment in

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each animal. And speaking of culling, their approach

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there is also very intentional, isn't it? Yes,

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very much so. They have a clear focus on shifting

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away from involuntary culls. You know, the cows

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lost due to illness or injury towards more voluntary

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culls. Giving them more control. Much more control

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over their herd turnover. As Mitch put it, the

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art is selling the cow when she is at maximum

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value before she loses cull value and doesn't

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give enough milk to pay her way. That's a fine

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line to walk. It is. It's a proactive strategy.

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Requires a deep understanding of your animals,

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the market. A real combination of data analysis

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and just, you know, experienced intuition. Cow

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sense. It's that forward thinking approach again.

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It seems to be a common thread. Now let's talk

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about what's fueling those high production numbers.

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What are these comfortable cows actually eating?

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Because 125 pounds of ECM doesn't just magically

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appear. You're absolutely right. No magic there.

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Their nutritional program is built on a foundation

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of high quality forage. It's a 70 -30 mix of

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corn silage and low lignin alfalfa, specifically

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the Harvester variety. Okay, 70 -30 forage to

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concentrate. That's pretty high forage. It is,

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yeah. Emphasizing rumen health and efficiency.

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And the corn silage they're using isn't just

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a single variety. No, they're employing a three

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-way blend of brown midrib, BMR, and conventional

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corn silage hybrids. Interesting. What's the

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rationale behind that combination? Why not just

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go all BMR or all conventional? Well, Mitch explained

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that this blend leads to very consistent silage

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quality year over year, and it helps create smoother

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transitions when they switch between different

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feedstuffs or bunkers. Ah, buffering variability.

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Exactly. By combining the highly digestible BMR

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varieties with the perhaps more robust yield

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and consistency of conventional hybrids, they're

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aiming for both excellent nutritional value and...

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a stable feed supply so for your operation the

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key insight here might be to think about how

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you can ensure greater consistency and resilience

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in your forage program maybe through similar

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blending strategies that makes perfect sense

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it's like hedging your bets for consistent quality

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and digestibility and their nutritionist has

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made an interesting observation about the capacity

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of their cows hasn't she exactly she's noted

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that the mystic valley cows seem to have a greater

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capacity to consume dry matter more Intake potential.

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Right. This isn't just about physical size. It's

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about their ability to just eat more and maintain

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high levels of production, even when there are

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minor fluctuations in forage quality. Which probably

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ties back to genetics then. Most likely, yeah.

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A result of their long -term genetic selection.

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Breeding for cows that are efficient at converting

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feed into milk and have that drive to eat. Which

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directly ties back to that impressive feed efficiency

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target of 1 .90 pounds of ECM per pound of dry

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matter. That really underscores how effectively

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they're turning feed into milk components. It

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really does. And it's not just about what goes

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into the cows. They're also very efficient with

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what comes out, meaning the refusals, right?

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Absolutely. Their target for feed refusals is

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tiny, just 2 -3%. And even that small amount

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isn't wasted. What do they do with it? It's fed

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to their dry cows and heifers. So it demonstrates

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a really smart and resource -efficient approach

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to feed management. Nothing goes to waste. Okay,

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so we've got comfortable, well -fed cows. Now

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let's look at the daily rhythm at Mystic Valley.

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How do they maintain this level of consistent

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production day after day? Routine must be key.

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Routine is absolutely critical. They milk three

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times a day. 3x milking. And Mitch is very deliberate

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about minimizing the amount of time cows spend

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away from their pens. Keeping them in their comfort

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zone. Exactly. Lockup times are kept short. His

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reasoning is straightforward. Every minute a

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cow isn't resting, ruminating, or eating is potentially

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a minute her productivity could suffer. It's

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all about maximizing those key activities. That

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aligns perfectly with what we know about cow

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behavior and productivity. Time budgets are crucial.

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And they're also strategically using technology

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to maintain that consistency in their daily operations,

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aren't they? Yes, definitely. They utilize the

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TAP feed system for precise and consistent diet

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delivery, making sure every cow gets the correct

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ration every time. So consistency in feeding.

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Got it. And beyond that, they've integrated activity

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and rumination sensors. Now, this isn't about

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replacing the keen eye of the farm team. I'm

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venting it. Exactly. Enhancing it. These sensors

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can detect subtle changes in behavior, less activity,

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lower rumination that might indicate a cow isn't

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feeling quite right, allowing for timely intervention.

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It's like giving the farm team superpowers, catching

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potential issues, maybe hours or even a day before

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you'd see obvious clinical signs. Precisely.

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An early warning system. Okay. Makes sense. Now

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let's switch gears and talk about the genetics

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that underpin this high -performing herd. Mystic

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Valley has built a strong reputation for the

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quality of their animals. What's their overarching

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breeding philosophy? Their approach is really

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centered on balance. They aren't chasing extreme

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traits in one specific area, you know, at the

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expense of overall functionality and longevity.

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Not just index numbers, but the actual cow. Right.

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Confirmation, particularly in their older cows,

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remains very important to them. This contributes

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significantly to the long and productive lifespans

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they achieve, which we touched on earlier with

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the stall design. And when it comes to selecting

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bulls, what are the key traits they prioritize?

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Components must be high on the list, given their

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production. Oh, yeah. They live for bulls with

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high combined fat and protein, CFP. But Mitch

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emphasizes the importance of a balanced contribution

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from both components. Why balanced? Well, given

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the fluctuations we see in milk pricing, being

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strong in both fat and protein provides more

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economic stability. You're not putting all your

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eggs in one basket, so to speak. Good point.

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protects against market swings. What about other

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traits? They also place a significant emphasis

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on secondary traits that contribute to a more

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resilient and profitable herd in the long run.

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Things like mastitis resistance, fertility, and

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overall livability. the health traits. Building

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a cow that lasts and stays out of the hospital

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pen. Exactly. They've also developed some really

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impressive daughter groups from a few key sires

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over the years. Can you tell us a bit about some

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of those influential bulls? Absolutely. They

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currently have around 65 milking daughters from

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Parfect, which is a significant group. Yeah,

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65 is a lot. They're about 40 from Conway, another

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40 from Sheepster, who's a trooper son, and around

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30 from Gameday. So some real sire power there.

00:12:42.960 --> 00:12:45.340
Definitely. And they still see the lasting influence

00:12:45.340 --> 00:12:48.120
of their foundation sire, Renegade, throughout

00:12:48.120 --> 00:12:50.980
the herd. Their primary source of genetics now

00:12:50.980 --> 00:12:54.000
is through X -Gen bulls from select sires, focusing

00:12:54.000 --> 00:12:57.220
on high total performance index, TPI sires. Sticking

00:12:57.220 --> 00:12:59.799
with select sires mostly then. Primarily, yeah.

00:13:00.299 --> 00:13:03.299
Especially those X -Gen bulls, which represent

00:13:03.299 --> 00:13:07.419
the top genomic young sires. And their longstanding

00:13:07.419 --> 00:13:09.820
collaboration with Kevin Jorgensen from Select

00:13:09.820 --> 00:13:12.279
Sires seems to be a really crucial element in

00:13:12.279 --> 00:13:15.240
their breeding success. How so? Well, Mitch credits

00:13:15.240 --> 00:13:17.320
Kevin as being instrumental in guiding their

00:13:17.320 --> 00:13:20.320
sire selections for many, many years. But their

00:13:20.320 --> 00:13:23.639
partnership goes even deeper. They actually co

00:13:23.639 --> 00:13:26.179
-own several cows together. Interesting. So it's

00:13:26.179 --> 00:13:28.259
a real partnership. It really solidifies their

00:13:28.259 --> 00:13:30.279
collaborative approach to making breeding decisions.

00:13:31.100 --> 00:13:34.000
Kevin's expertise and his understanding of the

00:13:34.000 --> 00:13:37.000
market value of their specific genetics are invaluable

00:13:37.000 --> 00:13:39.820
assets to Mystic Valley, both for breeding and

00:13:39.820 --> 00:13:42.100
marketing, which we can touch on later. Yeah,

00:13:42.220 --> 00:13:44.259
good point. It's interesting to hear about their

00:13:44.259 --> 00:13:46.799
continued focus on building significant daughter

00:13:46.799 --> 00:13:49.559
groups, even in this genomic era where sire turnover

00:13:49.559 --> 00:13:52.460
can be so rapid. It is. Mitch mentioned that

00:13:52.460 --> 00:13:54.879
in the pre -genomic era, their goal was often

00:13:54.879 --> 00:13:57.620
to get around 50 daughters from bulls they really

00:13:57.620 --> 00:14:00.870
liked. Right. Build that proof. Yeah. While that's

00:14:00.870 --> 00:14:02.870
more challenging with the faster pace of genomic

00:14:02.870 --> 00:14:05.669
sires today, they are excited about the substantial

00:14:05.669 --> 00:14:07.990
daughter groups they've developed from bulls

00:14:07.990 --> 00:14:10.950
like Parfect and Conway. It allows them to really

00:14:10.950 --> 00:14:13.309
observe and understand the impact of those specific

00:14:13.309 --> 00:14:15.429
genetics within their own management system.

00:14:15.629 --> 00:14:17.990
Seeing how they actually perform on their farm.

00:14:18.169 --> 00:14:20.269
Exactly. And the results speak for themselves.

00:14:20.389 --> 00:14:24.909
A remarkable mannet. 115 cows in their current

00:14:24.909 --> 00:14:28.789
herd have surpassed 150 ,000 pounds of lifetime

00:14:28.789 --> 00:14:33.759
milk production. Wow, 115 cows over 150K. That's

00:14:33.759 --> 00:14:35.980
a testament to consistent management and smart

00:14:35.980 --> 00:14:38.879
breeding for longevity. It absolutely is. As

00:14:38.879 --> 00:14:40.440
Mitch pointed out, it typically takes at least

00:14:40.440 --> 00:14:42.799
five lactations for a cow to reach that milestone,

00:14:43.080 --> 00:14:45.460
which is well beyond the industry average. Way

00:14:45.460 --> 00:14:47.779
beyond. That kind of longevity is a direct result

00:14:47.779 --> 00:14:50.700
of their unwavering focus on cow comfort, proactive

00:14:50.700 --> 00:14:52.940
health management, and that balanced breeding

00:14:52.940 --> 00:14:55.580
philosophy we discussed, keeping cows happy and

00:14:55.580 --> 00:14:58.539
healthy for longer. Now, let's delve into a phase

00:14:58.539 --> 00:15:00.860
of the production cycle that is absolutely critical

00:15:00.860 --> 00:15:03.460
for setting the stage for a successful lactation.

00:15:03.879 --> 00:15:07.659
The fresh cow period. Mystic Valley has a very

00:15:07.659 --> 00:15:10.139
detailed, almost scientific approach here. You're

00:15:10.139 --> 00:15:13.419
spot on. Mitch considers transition cow management

00:15:13.419 --> 00:15:16.600
to be one of, if not the most, underrated aspects

00:15:16.600 --> 00:15:19.399
of achieving consistent success on a dairy. I

00:15:19.399 --> 00:15:21.419
can see that. Get the transition right and the

00:15:21.419 --> 00:15:23.740
whole lactation goes better. Precisely. They

00:15:23.740 --> 00:15:25.840
have a comprehensive seven -step protocol that

00:15:25.840 --> 00:15:29.120
begins even before the cow calves. Very systematic.

00:15:29.559 --> 00:15:31.360
Okay, walk us through that protocol. What are

00:15:31.360 --> 00:15:33.600
some of the key steps? Well, it starts pre -calving,

00:15:33.659 --> 00:15:35.860
where they pay close attention to the anion -cation

00:15:35.860 --> 00:15:38.019
balance and the diet decat management, basically.

00:15:38.240 --> 00:15:40.500
Right, managing mineral balance to prevent milk

00:15:40.500 --> 00:15:43.480
fever. Exactly. And they even monitor urine pH

00:15:43.480 --> 00:15:45.440
to ensure the cows are metabolically prepared

00:15:45.440 --> 00:15:48.179
for calving. Then at calving, they emphasize

00:15:48.179 --> 00:15:50.799
moving cows to the calving area just in time,

00:15:50.919 --> 00:15:54.279
minimizing stress. Not too early. Right. Immediately

00:15:54.279 --> 00:15:57.379
after calving, each cow receives a five -gallon

00:15:57.379 --> 00:15:59.600
drench of warm water fortified with calcium.

00:15:59.940 --> 00:16:02.320
Rehydrating and giving calcium right away. Yep.

00:16:02.379 --> 00:16:05.360
The following morning, they administer a bovocalc

00:16:05.360 --> 00:16:08.639
bolus for more sustained calcium. And throughout

00:16:08.639 --> 00:16:11.870
the entire transition period, they give... A

00:16:11.870 --> 00:16:14.110
K -vital bolus. Another bolus. What's the focus

00:16:14.110 --> 00:16:16.549
of that one? They find the K -vital is particularly

00:16:16.549 --> 00:16:19.929
effective at stimulating rumination, getting

00:16:19.929 --> 00:16:22.929
that rumen moving again quickly. Ah, okay. Rumen

00:16:22.929 --> 00:16:25.350
health focus. And of course, they utilize those

00:16:25.350 --> 00:16:28.070
activity sensors we mentioned to closely monitor

00:16:28.070 --> 00:16:31.309
fresh cows for any early signs of health issues.

00:16:31.529 --> 00:16:33.909
Plus, they have specific intervention protocols

00:16:33.909 --> 00:16:37.179
ready if needed. Like what? Things like BHBA

00:16:37.179 --> 00:16:39.679
checks, which measure ketones in the blood as

00:16:39.679 --> 00:16:42.700
an indicator of energy imbalance, maybe offering

00:16:42.700 --> 00:16:45.379
a palatable alfalfa meal mix to entice eating,

00:16:45.539 --> 00:16:48.720
or administering rumistart boluses if needed.

00:16:48.840 --> 00:16:50.980
So multiple tools in the tool docs, depending

00:16:50.980 --> 00:16:53.019
on what the cow needs. Exactly. It's proactive

00:16:53.019 --> 00:16:55.539
and tailored. That K -vital bolus seems to be

00:16:55.539 --> 00:16:57.899
a relatively recent and important addition to

00:16:57.899 --> 00:16:59.600
their strategy, you said. Yeah, Mitch mentioned

00:16:59.600 --> 00:17:01.600
they recently made the switch. They found it

00:17:01.600 --> 00:17:04.539
to be not only less expensive, but also highly

00:17:04.539 --> 00:17:07.000
effective at getting rumination established quickly

00:17:07.000 --> 00:17:10.319
in those critical early days post -calving. Interesting.

00:17:10.420 --> 00:17:12.480
So they're still tweaking, still looking for

00:17:12.480 --> 00:17:14.880
improvements. Absolutely. It's a perfect illustration

00:17:14.880 --> 00:17:16.980
of their commitment to continuous improvement,

00:17:17.180 --> 00:17:19.720
always seeking ways to optimize their protocols.

00:17:20.079 --> 00:17:23.059
And the results are clear that average peak milk

00:17:23.059 --> 00:17:26.740
of 152 pounds for their mature cows. Yeah, that's

00:17:26.740 --> 00:17:29.200
about 50 % higher than average, isn't it? Right

00:17:29.200 --> 00:17:31.119
around there, yeah. Yeah. It really indicates

00:17:31.119 --> 00:17:33.599
they are setting these cows up for success right

00:17:33.599 --> 00:17:35.920
from the start, thanks to that intensive fresh

00:17:35.920 --> 00:17:38.609
cow care. It's clear they leave very little to

00:17:38.609 --> 00:17:41.069
chance, especially during that vulnerable transition

00:17:41.069 --> 00:17:44.069
period. Now, running a high -performing operation

00:17:44.069 --> 00:17:46.890
like Mystic Valley obviously requires a dedicated

00:17:46.890 --> 00:17:50.369
and skilled team. What's their philosophy when

00:17:50.369 --> 00:17:52.750
it comes to managing their people? Well, they

00:17:52.750 --> 00:17:55.710
operate with a relatively lean but highly effective

00:17:55.710 --> 00:17:58.470
team. It's eight full -time staff members, including

00:17:58.470 --> 00:18:01.369
Mitch himself, and one part -time employee who

00:18:01.369 --> 00:18:04.289
handles feeding. So, fairly efficient staffing

00:18:04.289 --> 00:18:06.950
for a herd that size and production level. Very.

00:18:07.289 --> 00:18:11.190
Mitch's leadership style seems built on several

00:18:11.190 --> 00:18:14.250
key principles. Thorough training, empowering

00:18:14.250 --> 00:18:16.210
individuals to take ownership of their roles,

00:18:16.410 --> 00:18:19.069
clearly communicating what is valued and expected,

00:18:19.470 --> 00:18:21.529
and providing consistent coaching and support.

00:18:22.029 --> 00:18:24.630
So setting clear expectations and giving people

00:18:24.630 --> 00:18:26.769
the tools and trust to meet them. Pretty much,

00:18:26.890 --> 00:18:28.970
yeah. And they seem to have been quite successful

00:18:28.970 --> 00:18:31.130
at retaining their staff, which, as we know,

00:18:31.250 --> 00:18:33.450
is a huge challenge for many dairy operations

00:18:33.450 --> 00:18:35.789
these days. Huge challenge. What do you think

00:18:35.789 --> 00:18:38.250
contributes to that stability at Mystic Valley?

00:18:38.920 --> 00:18:41.839
Mitch credits their success in maintaining consistent

00:18:41.839 --> 00:18:44.940
staffing, primarily to a culture of mutual respect,

00:18:45.220 --> 00:18:47.960
having those clearly defined expectations we

00:18:47.960 --> 00:18:50.420
just talked about, and his own willingness to

00:18:50.420 --> 00:18:52.539
work right alongside his employees. Leading from

00:18:52.539 --> 00:18:55.119
the front, basically. Yeah, he believes in leading

00:18:55.119 --> 00:18:58.000
by example, demonstrating that he's not asking

00:18:58.000 --> 00:18:59.720
his team to do anything he wouldn't do himself,

00:18:59.960 --> 00:19:02.359
that kind of environment. It fosters loyalty,

00:19:02.599 --> 00:19:05.039
dedication, and ultimately stability within the

00:19:05.039 --> 00:19:07.509
workforce. It's a powerful reminder that even

00:19:07.509 --> 00:19:10.769
in this increasingly tech -driven industry, the

00:19:10.769 --> 00:19:14.190
human element, that team dynamic, remains absolutely

00:19:14.190 --> 00:19:16.630
crucial for success. Couldn't agree more. Now,

00:19:16.650 --> 00:19:18.529
Mystic Valley isn't just focused on producing

00:19:18.529 --> 00:19:20.990
milk. They've also built a successful business

00:19:20.990 --> 00:19:23.569
marketing their high -quality genetics through

00:19:23.569 --> 00:19:27.430
annual cattle sales. That's right. The sale of

00:19:27.430 --> 00:19:30.750
approximately 140 young milking cows each year

00:19:31.339 --> 00:19:33.480
primarily first and second lactation animals

00:19:33.480 --> 00:19:36.759
that are, say, 15 to 60 days fresh, provides

00:19:36.759 --> 00:19:39.619
a really significant and valuable secondary revenue

00:19:39.619 --> 00:19:42.640
stream for the farm. 140 head is a decent number.

00:19:42.819 --> 00:19:44.859
It is. It's a testament to the demand for their

00:19:44.859 --> 00:19:47.119
genetics and their management practices. People

00:19:47.119 --> 00:19:49.640
want those cows. And their collaboration with

00:19:49.640 --> 00:19:52.059
Kevin Jorgensen extends to this aspect of their

00:19:52.059 --> 00:19:53.720
business as well, doesn't it? You mentioned his

00:19:53.720 --> 00:19:56.220
market knowledge. Absolutely. Mitch emphasizes

00:19:56.220 --> 00:19:58.400
that their success in marketing their cattle

00:19:58.400 --> 00:20:00.779
wouldn't be the same without Kevin's active involvement.

00:20:01.039 --> 00:20:03.700
He plays a key role in connecting them with potential

00:20:03.700 --> 00:20:06.619
buyers, leveraging his extensive industry network.

00:20:06.720 --> 00:20:09.130
He knows everyone. Pretty much. And he has a

00:20:09.130 --> 00:20:12.069
deep understanding of the market value of Mystic

00:20:12.069 --> 00:20:15.450
Valley's specific genetic lines. He knows what

00:20:15.450 --> 00:20:18.009
they're worth. What's Mitch's overall philosophy

00:20:18.009 --> 00:20:20.509
when it comes to selecting and selling these

00:20:20.509 --> 00:20:22.910
animals? Is he just selling the bottom end? No,

00:20:22.910 --> 00:20:25.430
not at all. His guiding principle is to only

00:20:25.430 --> 00:20:28.029
sell cows that he himself would be happy to milk.

00:20:28.269 --> 00:20:31.589
Ah, quality control. Right. Ensuring they are

00:20:31.589 --> 00:20:34.690
of consistently high quality. Their selling approach

00:20:34.690 --> 00:20:37.609
is also quite strategic. Currently, they typically

00:20:37.609 --> 00:20:41.210
offer buyers a selection, a choice from a larger

00:20:41.210 --> 00:20:43.950
group of animals, all at a predetermined price.

00:20:44.329 --> 00:20:46.410
Interesting. So the buyer gets some choice within

00:20:46.410 --> 00:20:49.289
a price point. Exactly. And Mitch believes it's

00:20:49.289 --> 00:20:51.390
essential to have a strong understanding of the

00:20:51.390 --> 00:20:53.509
current market conditions and to price their

00:20:53.509 --> 00:20:56.190
animals accordingly. Know your market. Makes

00:20:56.190 --> 00:20:59.410
sense. And the recent... Big increase in beef

00:20:59.410 --> 00:21:01.809
on dairy breeding across the industry has likely

00:21:01.809 --> 00:21:04.230
had a significant and positive impact on the

00:21:04.230 --> 00:21:06.130
market for their high -quality dairy heifers,

00:21:06.210 --> 00:21:08.190
hasn't it? Oh, it's been a very significant factor

00:21:08.190 --> 00:21:10.990
for them. A huge benefit, really. Well, the reduction

00:21:10.990 --> 00:21:13.509
in the overall supply of dairy heifers, because

00:21:13.509 --> 00:21:16.349
so many farms are using beef semen now, has really

00:21:16.349 --> 00:21:19.630
driven up demand and, consequently, the prices

00:21:19.630 --> 00:21:22.430
for top -tier dairy replacements. Supply and

00:21:22.430 --> 00:21:25.349
demand. Exactly. It's created a very favorable

00:21:25.349 --> 00:21:28.680
market for Mystic Valley's surplus animals. It's

00:21:28.680 --> 00:21:31.140
a great example of how adapting, or at least

00:21:31.140 --> 00:21:34.079
being aware of industry trends, can create new

00:21:34.079 --> 00:21:36.380
opportunities, even if they weren't the ones

00:21:36.380 --> 00:21:39.240
driving the trend initially. It certainly is,

00:21:39.380 --> 00:21:41.460
and it highlights the importance of having a

00:21:41.460 --> 00:21:44.140
quality product that is in demand, regardless

00:21:44.140 --> 00:21:46.880
of broader market shifts. Of course, no dairy

00:21:46.880 --> 00:21:49.619
operation, no matter how successful, is immune

00:21:49.619 --> 00:21:52.740
to challenges. What are some of the major headwinds

00:21:52.740 --> 00:21:54.900
that Mystic Valley currently faces? Yeah, Mitch

00:21:54.900 --> 00:21:57.279
identified labor finding and keeping good help.

00:21:57.579 --> 00:22:00.140
and the ongoing pressure of inflation as the

00:22:00.140 --> 00:22:02.079
two most significant hurdles they're navigating

00:22:02.079 --> 00:22:04.619
right now. Pretty common issues across the board,

00:22:04.640 --> 00:22:06.400
unfortunately. Yeah, tell me about it. So what's

00:22:06.400 --> 00:22:08.119
their strategy for dealing with those rising

00:22:08.119 --> 00:22:10.619
costs? Just tighten the belt. Not necessarily

00:22:10.619 --> 00:22:14.140
just cutting costs, no. Their primary strategy

00:22:14.140 --> 00:22:16.559
is actually to focus on improving their profit

00:22:16.559 --> 00:22:20.170
margin through... Better output, increased efficiency,

00:22:20.549 --> 00:22:23.250
higher production, better components, rather

00:22:23.250 --> 00:22:25.869
than simply trying to cut expenses, which could

00:22:25.869 --> 00:22:27.869
potentially compromise their productivity in

00:22:27.869 --> 00:22:29.950
the long run. Focus on the revenue side of the

00:22:29.950 --> 00:22:32.609
margin equation. Exactly. Getting more out of

00:22:32.609 --> 00:22:34.750
what they have. And those cattle sales likely

00:22:34.750 --> 00:22:37.410
provide a crucial financial buffer in times of

00:22:37.410 --> 00:22:39.230
tight milk margins, don't they? Oh, absolutely.

00:22:39.650 --> 00:22:42.809
The ability to effectively market and sell their

00:22:42.809 --> 00:22:45.569
surplus cattle provides a vital financial safety

00:22:45.569 --> 00:22:47.849
net. It allows them to generate additional revenue

00:22:47.849 --> 00:22:50.529
during periods when milk prices might be less

00:22:50.529 --> 00:22:53.210
favorable. Gives them flexibility. That makes

00:22:53.210 --> 00:22:55.710
a lot of sense. Mitch was also very open about

00:22:55.710 --> 00:22:57.569
the topic of succession planning, describing

00:22:57.569 --> 00:22:59.529
it, I think you said, as their biggest weakness

00:22:59.529 --> 00:23:02.009
at the moment. Yes, he was quite candid about

00:23:02.009 --> 00:23:05.630
that. He's taking a very thoughtful and non -pressured

00:23:05.630 --> 00:23:08.130
approach, though. How so? He's encouraging his

00:23:08.130 --> 00:23:10.630
children to first gain experience outside of

00:23:10.630 --> 00:23:13.829
the farm environment. Get jobs elsewhere. See

00:23:13.829 --> 00:23:16.240
different things. Bring back outside perspectives.

00:23:16.700 --> 00:23:19.140
That's the hope. Hoping that they will bring

00:23:19.140 --> 00:23:21.400
back diverse perspectives and skills if they

00:23:21.400 --> 00:23:23.279
ultimately choose to return to the operation.

00:23:23.660 --> 00:23:26.319
He really emphasized that he doesn't want them

00:23:26.319 --> 00:23:28.799
to feel obligated to come back unless they have

00:23:28.799 --> 00:23:31.339
a genuine passion for dairy farming. That's a

00:23:31.339 --> 00:23:34.200
really refreshing and frankly mature perspective

00:23:34.200 --> 00:23:36.920
on a topic that can be really challenging for

00:23:36.920 --> 00:23:39.660
many family farms. Left pressure, more passion.

00:23:39.819 --> 00:23:42.720
Agreed. Looking ahead, even with their current

00:23:42.720 --> 00:23:45.680
impressive performance, Mystic Valley isn't content

00:23:45.680 --> 00:23:48.680
to stand still. They've got future goals. What

00:23:48.680 --> 00:23:51.000
are they aiming for next? Well, their next ambitious

00:23:51.000 --> 00:23:53.799
goal is to reach an average of 9 pounds of combined

00:23:53.799 --> 00:23:57.039
fat and protein per cow daily. 9 pounds. Up from

00:23:57.039 --> 00:23:59.640
8 .4 now. Yep. And along with that, increasing

00:23:59.640 --> 00:24:02.720
their energy -corrected milk target to 130 pounds

00:24:02.720 --> 00:24:07.279
per day. Moving from 125 to 130 ECM. Still pushing.

00:24:07.440 --> 00:24:09.539
Still pushing. Yeah. They place a strong emphasis

00:24:09.539 --> 00:24:12.559
on ECM because, as we discussed earlier, it provides

00:24:12.559 --> 00:24:14.519
a more accurate measure of the economic value

00:24:14.519 --> 00:24:16.539
of their milk by counting for those valuable

00:24:16.539 --> 00:24:18.220
components. Yeah. It's a better reflection of

00:24:18.220 --> 00:24:20.220
profitability than just pounds of mole. Right.

00:24:20.240 --> 00:24:22.559
Pays the bills better. And with their current

00:24:22.559 --> 00:24:25.900
component levels already so high, 4 .5 % fat

00:24:25.900 --> 00:24:28.900
and 3 .4 % protein reaching those new targets,

00:24:29.140 --> 00:24:32.400
especially the 9 -pound CFP, will be a significant

00:24:32.400 --> 00:24:35.599
achievement. What does Mitch see as the biggest

00:24:35.599 --> 00:24:37.720
challenge in getting there? Mitch believes the

00:24:37.720 --> 00:24:40.059
primary hurdle will be meeting the substantial

00:24:40.059 --> 00:24:43.259
energy demands required to sustain that level

00:24:43.259 --> 00:24:45.119
of component production. Just getting enough

00:24:45.119 --> 00:24:47.819
energy into the cow. Exactly. Particularly in

00:24:47.819 --> 00:24:50.319
their first lactation animals. ensuring those

00:24:50.319 --> 00:24:53.099
younger cows have the capacity and the diet formulation

00:24:53.099 --> 00:24:56.920
to consume enough high -quality feed to meet

00:24:56.920 --> 00:24:59.140
those energy needs without causing metabolic

00:24:59.140 --> 00:25:01.660
issues, that'll be the critical balancing act.

00:25:01.779 --> 00:25:03.319
It sounds like they're constantly pushing the

00:25:03.319 --> 00:25:05.519
boundaries of what's achievable in high -performance

00:25:05.519 --> 00:25:08.019
dairy. So to bring it all together, what would

00:25:08.019 --> 00:25:10.640
you say is the core philosophy that truly drives

00:25:10.640 --> 00:25:12.940
Mystic Valley's consistent success? Is it one

00:25:12.940 --> 00:25:14.720
thing? You know, it really boils down to that

00:25:14.720 --> 00:25:16.619
central principle we started with, doing 100

00:25:16.619 --> 00:25:20.230
little things right. There's no single revolutionary

00:25:20.230 --> 00:25:23.309
secret weapon. No magic bullet. No magic bullet.

00:25:23.529 --> 00:25:26.109
Instead, it's the comprehensive and integrated

00:25:26.109 --> 00:25:28.829
system they've meticulously built over decades,

00:25:29.130 --> 00:25:31.970
where science -based management practices are

00:25:31.970 --> 00:25:35.329
consistently applied alongside careful and compassionate

00:25:35.329 --> 00:25:38.769
animal husbandry. Science and stockmanship. Exactly.

00:25:38.869 --> 00:25:41.970
With meticulous attention paid to every detail

00:25:41.970 --> 00:25:44.750
across all aspects of the operation. As Mitch

00:25:44.750 --> 00:25:47.069
simply put it, we just want to do things well.

00:25:47.480 --> 00:25:49.920
And that dedication to excellence in the fundamentals

00:25:49.920 --> 00:25:52.960
day in and day out is what sets them apart. And

00:25:52.960 --> 00:25:54.980
that straightforward yet powerful philosophy

00:25:54.980 --> 00:25:57.559
has clearly led to remarkable results. Those

00:25:57.559 --> 00:25:59.440
impressive production numbers we keep mentioning,

00:25:59.599 --> 00:26:01.819
the high component levels, that low turnover

00:26:01.819 --> 00:26:04.329
rate. all within a sustainable operation that,

00:26:04.349 --> 00:26:06.849
frankly, serves as an inspiration for the wider

00:26:06.849 --> 00:26:09.650
dairy industry. Exactly. Mystic Valley isn't

00:26:09.650 --> 00:26:11.970
just a high -producing farm. It's a living example

00:26:11.970 --> 00:26:14.009
of the power of daily commitment to excellence.

00:26:14.269 --> 00:26:17.130
It's a relentless pursuit of continuous improvement

00:26:17.130 --> 00:26:19.710
in their practices and finding that crucial balance

00:26:19.710 --> 00:26:22.210
between leveraging scientific advancements and

00:26:22.210 --> 00:26:24.990
adhering to sound, time -tested principles of

00:26:24.990 --> 00:26:28.039
animal care. A blueprint, almost. It really is

00:26:28.039 --> 00:26:31.319
a blueprint for dairy success that's built on

00:26:31.319 --> 00:26:33.680
the consistent and diligent execution of the

00:26:33.680 --> 00:26:36.740
fundamentals. So as we wrap up this deep dive

00:26:36.740 --> 00:26:39.000
into the exceptional operation at Mystic Valley

00:26:39.000 --> 00:26:41.819
Dairy, the key takeaway really seems to be that

00:26:41.819 --> 00:26:44.119
the extraordinary success they've achieved isn't

00:26:44.119 --> 00:26:46.940
attributable to one single groundbreaking innovation.

00:26:47.019 --> 00:26:49.880
Not at all. Instead, it's built on the solid

00:26:49.880 --> 00:26:52.240
foundation of meticulous attention to detail

00:26:52.240 --> 00:26:55.619
in every area, from ensuring optimal cow comfort

00:26:55.619 --> 00:26:58.660
and providing precisely balanced nutrition, to

00:26:58.660 --> 00:27:01.480
implementing a strategic breeding program, diligently

00:27:01.480 --> 00:27:04.660
managing fresh cows, and fostering a strong and

00:27:04.660 --> 00:27:07.720
engaged team. The whole package. It is. Mitch

00:27:07.720 --> 00:27:10.059
Breunig's philosophy of consistently doing a

00:27:10.059 --> 00:27:12.319
hundred little things right truly shines through

00:27:12.319 --> 00:27:14.660
in every aspect of their farm. And for you, our

00:27:14.660 --> 00:27:16.599
listeners, it really prompts the question, doesn't

00:27:16.599 --> 00:27:19.460
it? Which of these seemingly little things might

00:27:19.460 --> 00:27:21.619
you be able to implement or perhaps further refine

00:27:21.619 --> 00:27:23.619
on your own dairy? Yeah what's one thing you

00:27:23.619 --> 00:27:26.599
could focus on? It really underscores the profound

00:27:26.599 --> 00:27:29.819
impact that a holistic and detail -oriented approach

00:27:29.819 --> 00:27:32.279
can have on achieving high levels of performance

00:27:32.279 --> 00:27:34.700
and sustainability in dairy farming. It certainly

00:27:34.700 --> 00:27:37.349
does. And it makes you think that perhaps the

00:27:37.349 --> 00:27:40.029
real key to reaching elite levels of dairy production

00:27:40.029 --> 00:27:43.210
isn't always about chasing the next big technological

00:27:43.210 --> 00:27:46.769
advancement, but maybe it's more about the unwavering,

00:27:46.769 --> 00:27:49.650
consistent, excellent execution of those fundamental

00:27:49.650 --> 00:27:52.630
best practices day in and day out. That consistency

00:27:52.630 --> 00:27:56.809
is so hard, but so crucial. It really is. Definitely

00:27:56.809 --> 00:27:59.599
something to consider. Absolutely. And we encourage

00:27:59.599 --> 00:28:01.660
you to head over to the Bullvine website, that's

00:28:01.660 --> 00:28:05.359
www .thebullvine .com, to share your own thoughts

00:28:05.359 --> 00:28:07.519
on Mystic Valley's impressive approach. Let us

00:28:07.519 --> 00:28:09.500
know what you think. Discuss which of these insights

00:28:09.500 --> 00:28:11.579
resonate most with you and your operation. And

00:28:11.579 --> 00:28:13.740
hey, maybe even suggest other high -performing

00:28:13.740 --> 00:28:15.759
farms you'd like us to explore in future deep

00:28:15.759 --> 00:28:18.819
dives. We always value hearing from you and learning

00:28:18.819 --> 00:28:21.119
from your experiences as well. And that's a wrap

00:28:21.119 --> 00:28:24.779
on today's episode of the Bullvine Podcast. Before

00:28:24.779 --> 00:28:26.900
I let you go, I want to thank you for tuning

00:28:26.900 --> 00:28:30.009
in. The dairy industry moves forward because

00:28:30.009 --> 00:28:32.750
of people like you who never stop learning and

00:28:32.750 --> 00:28:36.029
improving. If you enjoyed the show, take a second

00:28:36.029 --> 00:28:38.509
to subscribe so you never miss an episode and

00:28:38.509 --> 00:28:41.069
leave us a review to help other dairy folks find

00:28:41.069 --> 00:28:44.369
us. You can catch all our content at thebullvine

00:28:44.369 --> 00:28:48.089
.com or follow us on social media for daily updates.

00:28:48.549 --> 00:28:50.930
Until next time, when we'll bring you more of

00:28:50.930 --> 00:28:54.150
the conversations that matter in dairy. Keep

00:28:54.150 --> 00:28:57.029
those cows comfortable and those components high.
