Hey, are you a coach who offers great value and you have seen what you do change people's
lives?
Right now you're looking to take things to the next level and build that coaching business,
but you just don't seem to have the money you need to invest in taking things to that
next level.
Last week we started on a two part series where I was sharing with you two particular
models that you can implement to launch your coaching business and generate clients even
if you have next to nothing to invest.
We started off last episode and the feedback we got was really great.
You're going to really love this episode as I share with you another model that will
help you really begin to generate clients even without spending a penny.
It's called the Free Consultation Referral Method and I look forward to sharing it with
you.
Stay on the inside.
You're listening to the Coaching Business Mentor with DJ Savanjo, the number one business
podcast for heart led coaches who want to get more clients, serve more people and make
more money.
Hey, and how are you doing?
Welcome to episode eight of the Coaching Business Mentor, the number one podcast for heart led
coaches who are looking to build a business around your passion and your expertise.
On the last episode, we started this two part series on getting clients with a limited budget.
Last week we looked at what I call the Social Group Engagement Model.
Now I'm going to quickly encourage you to do something if you have not yet listened
to the last episode.
I wanted to encourage you to go back, listen to that episode first and then when you're
done come back and listen to this one.
Why?
Because it will help you get the most out of this.
The focus here is how over a 90 day period, even if you are on a limited budget, if right
now you can't afford to invest in taking your business to the next level, like investing
in the predictable profits machine, which is something that we run and offer a profit
from coaching to help coaches build predictable money making machine or a business around
your coaching expertise.
If right now you're not at the point where you can invest in that level, well, this model,
these two models, you can implement them over a 90 day period, build that momentum and generate
the income you need by getting clients.
So you get the clients and you generate the income to help you take your business to that
next level.
Even if right now you have next to nothing to invest in your business, these two episodes
are what you really need to help you launch and take things to that next level.
So go ahead, listen to the last episode and then when you're done, come in and plug into
this one and then look at implementing what you learn on both episodes and you will see
the momentum and the turnaround that would happen for you.
So what is the free consultation referral method?
It's a simple model where you reach out to people that you know and communities that
you belong to, asking them to refer people to you for a free gifted consultation where
potentially some of those consultations will transition into becoming paying clients.
The quick question is, why does this model work so well?
And just to help you understand, this is a model that over years I have run with the
profit from coaching community and we've had people within a week making as much as $20,000
implementing this particular model that I'm going to be sharing with you.
So it works and it works so very well.
Why?
Because people know people.
Referrals have always been a brilliant way for people to get their businesses going.
And I don't know why.
It just seems more and more people are looking at doing some of these other things that I'm
not knocking them because they can work, like trying to get some visibility on social media
and going in to try to start that way.
And there is a place for that.
There is a time for that.
Even running ads, there is a time for that.
There is a place for that.
But it's just amazing.
People know people.
And there are people out there who need what you offer.
And there's people who you know, who know those people and can connect you with those
people.
So as long as you clearly define who your ideal premium buyer is, and that's really
critical, people know people who fit the profile of your ideal premium buyer and they can refer
them to you.
That's why it works so very well.
That's why we've had so many of our students in the past who have implemented this model
making some making within a week as much as $20,000.
And we're looking at a 90-day plan here.
You're looking at implementing this and the other model that we shared last week over
a 90-day period.
Now what do you need?
So what do you need to implement the free consultation referral method?
What do you need?
First of all, you need an appointment scheduler or something like Calendly, Acuity, or book
like a boss.
You definitely need Discovery Call Magic because that's the one knowledge or skill base that
you need.
Discovery Call Magic is my system that I developed for people who don't like selling, especially
coaches, heart led coaches and consultants, to be able to convert Discovery Calls into
paying clients without using manipulative selling tactics.
So if you don't have Discovery Call Magic, go to discoverycallmagic.com and you can get
it there.
Okay.
So the first thing you need is your appointment scheduler.
Second thing you need is you need Discovery Call Magic.
The third thing you need is you need a positioning article.
And I'll share with you how you can get access to that.
A positioning article is an article that you will use to position yourself in the mind
of the reader of that article as an expert who could help them get from where they are
to where they want to be.
It's structured in a particular way.
I'm going to share with you how you can access that structure and craft that article for
yourself.
So you need that positioning article.
Fourth thing you need is a referral request script.
This is simply a script that you will use to ask people for referrals.
And again, I'm going to share with you exactly how you can get access to that.
And then finally, you need a premium consultation offer that you're going to give away for free.
Okay.
So those are the five things that you need.
You need your appointment scheduler, acuity, calendly, a book like a boss or anything else
that you have that works for you.
That's fine.
The second thing you need is you need Discovery Call Magic.
Go to discoverycallmagic.com and get that.
The third thing you need is you need a positioning article that positions you as a credible authority
in the mind of the person who reads that article.
The fourth thing you need is you need a referral request script that you're going to use to
reach out to people and ask for referrals.
And number five, you need a premium consultation offer that you're going to make to people
where you're giving it away for free, but there's going to be value behind it.
Okay.
So those are the five things that you actually need to implement the free consultation referral
method.
So we're going to take a short break and then when we come back, we're going to dive into
how to make this work so that you can start implementing this and you can start getting
some great results straight away.
See you in a moment.
Are you a coach?
Do you need to get paying clients consistently, but you don't want to waste countless hours
trying to be famous in social media?
Do you want a calendar full of appointments with quality prospects who want what you offer
so you can convert premium clients month after month without stress?
Now you can do just that when we help you implement the predictable profit machine for
coaches, a business system that helps coaches consistently generate profits in their business.
All you have to do is visit coachingbusinessmentor.show forward slash machine.
Watch the short explainer video and then go ahead and book an appointment.
Let us help you build a predictable profit machine around your own coaching expertise
so you can start earning predictable profits in your business month after month.
You're listening to the coaching business mentor with DJ Sabanjo.
The number one business podcast for heart led coaches who want to get more clients,
serve more people and make more money.
Hey and welcome back.
So you're looking to maximize this 90 day campaign and we're looking to implement this
model alongside the model that I shared with you in the last episode.
And I'm going to break it down into four things we need to do.
Okay.
So there are four things that you need to do in order to successfully implement this.
The first thing you want to do is you want to write and publish your positioning article.
I've shared a template that you can use in the show notes.
This is the template that I've used with my students in the past that they have used to
get some really great results.
A very simple template.
You can just flesh it out and you can use that to get your article done.
You write the article and then you want to get it published.
Where can you publish it?
It's really up to you.
One you can publish it on your website, on your blog if you do have one.
If you don't, you can publish it on a social media platform like LinkedIn or maybe Facebook
as a case maybe or any other social platform that you use.
It's really up to you where you publish it.
You can publish it on a website like Medium where you can just go ahead and put the information
on there.
Don't overthink this.
If you don't have a website, don't say I need to get a website set up to do this.
No.
Just go publish it on LinkedIn or Facebook wherever and this is really critical.
If you feel like your audience is more likely to engage on LinkedIn, then use LinkedIn.
If you think your audience is more likely to engage on Facebook, then use Facebook.
Go ahead, use the template I've shared with you, write that article and publish it.
At the end of the article is the call to action.
The call to action is really, really clear.
The call to action is for them to book one of your gifted free consultations.
You place value on the consultation and then they read the article.
At the end of the article is an invitation to claim a gift, which is a free XYZ consultation,
which is valued at this much.
That's pretty much what it is.
There's the positioning article and at the end of it is a call to action, which is to
book an appointment.
That's it.
Just go to that article and get it published.
The second thing you now want to do is you want to make what I call your triple 20 list.
Don't worry, I'm going to explain what the triple 20 list is.
There's three groups of 20.
There's three lists of 20 you're going to make.
The first one is the 20 biggest influencers that you know personally across whatever field.
Who are the 20 people who are the biggest influencers that you know personally?
Just write down 20 names.
The second thing is the 20 people who you know personally who best fit the profile of
your ideal premium buyer.
Then the third group of 20 is 20 biggest, most engaged communities that you belong to.
This is a good time to start thinking about all those telegram groups and all those WhatsApp
groups you belong to, all those different high school groups, your different religious
groups, and all the different communities that you are a part of online.
This is a good time to just go ahead and just go write down 20 of those communities, whether
they're on WhatsApp, whether they're on Telegram, or anywhere else like Facebook.
But ideally, these are more engaged closed groups.
So you'd be thinking about things like WhatsApp, things like Telegram.
I would be a little skeptical about Facebook groups or LinkedIn groups, but stop thinking
about those slightly different kinds of groups off of a social media platform like WhatsApp,
like Telegram.
Those are the kind of groups that I would be looking at making a list of 20.
So you make those lists.
That's what I call your triple 20 list.
20 biggest influencers you know, 20 people who best fit the profile of your ideal premium
buyer, and 20 communities that you belong to.
Think about WhatsApp, think about Telegram, and any other platform that is like these
two.
Okay, good.
Now that we've done that, the third thing that we do is you now want to use the referral
request script to reach out to all 60.
Now again, I've shared the template for you to craft your own referral request script.
So this script again is the same one that I've used with my students.
I would say collectively, if I look at how much my students have made using this particular
model, it will be knocking on very close to a million dollars using this particular model
alone over the last 10 years or so.
It definitely works and it works because it's designed to work.
So take that script, tweak it to adapt to your offer, what you offer, and then just
use that script, send it out to all 60 of them.
Those 20 influencers, 20 people who fit the profile of your ideal premium buyer, and they
share it in the 20 groups that you belong to.
Okay?
And that's it.
That's the third thing.
Now the fourth thing is really important.
You've probably heard this term before that the fortune is in the follow-up.
Now you've got to understand that when you send out this message, you're going to get
people come back and ask you a bunch of questions.
And it's okay.
Just answer the questions naturally.
The key thing is, yes, I am offering this, and please share it with anybody who you know
that would benefit from this.
That's all.
It's not really complicated.
So don't overcomplicate it.
It's really, really simple.
You're just asking them to do you a favor and share it with anybody who fits that profile.
It's that easy.
It's really that easy.
And so you then want to have a follow-up plan.
Let me explain the follow-up plan to you.
You follow up with them after two days.
Hey, just wanting to check in with you.
Now, have you been able to check through and share this with anybody?
You do that after two days.
And then after seven days, you follow up again.
And then you wait after 14 days.
So this is the second day, the seventh day, the 14th day, then the 30th day, and then
the 60th day.
So literally, we're looking at a two-month follow-up period.
You follow up after a couple of days.
You follow up again after seven days, 14, 30, and then 60.
The key thing here is you just keep on following up with them.
And you know what's going to happen?
This is what's going to happen.
As you do this alongside the social group engagement model, what you will see happen
is that these people are going to go there by themselves.
They will send other people there as well.
And you're going to get people read this positioning article and booking appointments with you.
And you're going to start getting those appointments showing up.
And that's where you will then use Discovery called Magic to convert some of these people
to becoming clients with you.
Every time I've run this campaign, we've run it over two weeks, we've run it over 30 days,
and we've run it over 90 days.
And one thing that is consistent from the people who make the odd $500 over the campaign
to people who made as much as $30, $40, $50,000 implementing this particular model.
Now how much are you going to make?
I don't know.
And that's the honest truth, right?
Because this is one of these things where I do know you will get results.
I know you will get some really great results.
Some of you will implement this and you're going to come back and you're going to talk
about some crazy results you're going to get.
Some of you might get some modest results.
Maybe just make a couple thousand dollars or so.
But the reality is you will build momentum, you will get clients, you will make money.
If you follow this, and especially if you implement this alongside the other, the social
group engagement model, you will create that momentum, you will enroll those new clients,
and then you will make enough money to invest in building that predictable profits machine
around your expertise.
Now these models are really simple and I promise you the key to making this work is action.
Take the action, trust the process, work through it, and you will see those results.
I really want to believe that as you implement this and as you take action, that this is
really for you.
And if you are that coach who right now you know you bring great value to the marketplace,
you know that what you do makes a difference.
You know that the people who you have helped, they have experienced transformation through
the support that you brought into their lives.
And you know that there's other people out there who could benefit from this.
Then you deserve a business that changes lives and pays you well.
You deserve to have that predictable profits machine built around your expertise.
And that's the reason why I have put together these two episodes, to help you, to help you
to be able to get that momentum you need, get the success you need, make the money you
need to be able to invest in taking things to that next level.
So I want to encourage you to go ahead and not just nod your head and say this is good
stuff, but actually look at implementing this and let's help you get to that next level
and let's help you build that business that changes lives and pays you well.
This is DJ Sabanjo.
I want to say thank you so very much for listening all the way through to the end.
And I look forward to celebrating you and being a part of your success story.
See you in the next episode.
This is DJ Sabanjo and keep being that amazing, phenomenal and wonderful leader that you are.
Bye for now.
You have been listening to the Coaching Business Mentor podcast.
The podcast focused on giving premium business advice to heart led coaches, helping them
get more clients, help more people and make more money consistently.
If you enjoyed this episode, I'd like to encourage you to do three things very quickly.
Number one, subscribe to this podcast.
Number two, I'd like you to leave a review about the podcast and how useful it was for
you.
And number three, I would like you to share this podcast episode with three coaches who
you know would benefit from this.
Thank you so very much for listening.
If you do want to follow me, you can find me on Instagram.
It's DJ Sabanjo and I look forward to continue to be a part of your success story.
Let's keep on changing lives and let's keep on making our world a better place and getting
paid as we do so.
This is DJ Sabanjo.
See you on the next episode.