Are you a coach who has some really good value that can make a difference for a lot of other
people?
However, the challenge is you're not at a point right now where you are able to invest
in launching or taking your business to that next level.
Here on today's episode of Coaching Business Mentor, I'm going to be sharing with you how
you can get clients on a limited budget.
I'm going to share a proven method that you can use to start generating clients within
the next 90 days without spending a penny.
You're definitely going to love this one.
See you on the inside.
You're listening to the Coaching Business Mentor with DJ Sabanjo, the number one business
podcast for heart led coaches who want to get more clients, serve more people and make
more money.
Hey and welcome to episode seven of the Coaching Business Mentor.
I'm your regular host DJ Sabanjo.
First of all, before we dive into this particular episode, I just want to say a quick thank
you.
Over the last couple of weeks, I haven't broadcast because I had been under the weather, but
I had a good number of you reaching out, checking up on me.
And I must say that it feels really good to know that not only do you listen every week,
but actually you do care.
It means so much to me.
I've got emails, I've got messages on social media, people checking in to see what was
going on.
Just want to say really appreciate you all, but I am back.
Okay.
Now on today's episode, I'm actually going to be sharing with you how you can get clients
on a limited budget implementing what I call the social group engagement model.
Now I guess the question is, why am I actually sharing this with you?
And there's a background to this and I'm going to share the background with you and then
I'm going to dive into it.
So basically, some of you know, Profit from Coaching, we have what we call the predictable
profits machine, which is what I believe is the ultimate marketing and sales system that
every coach who is in business needs to have.
It's a really great system and it works very well.
And if you're looking to get your business to the place where you're generating $10,000
or more consistently every month, the predictable profits machine is the system that you do
want to implement.
We've been doing this now for clients for about two years now and helping them get phenomenal
results.
The challenge though is over the last few months, I've had conversations with coaches
who offer great value, who really make a big difference and what they actually offer really
helps people in really wonderful ways.
However, the challenges, they simply are not financially positioned to be able to invest
in the predictable profits machine at the moment.
And you know what?
I can relate with these people.
I remember a time when I was very young in business and I was really excited.
I was really eager to grow my business and to achieve the success that I desired for
myself.
But I just didn't have the money to invest in some of the solutions that were available
at the time.
And I remembered I would look at something and I could see how this particular methodology
or this particular program could help me take my business to the next level.
But I simply couldn't afford what was available.
And so I can relate with you.
So if you're someone who is saying to yourself, I know that what I offer really can change
people's lives and I can see how programs like the predictable profits machine can help
me take my business to the next level.
But I'm just not in a place where I can invest at that level right now.
Then I want you to pay attention to this episode and the next episode, which will be episode
eight, where I'll share another model with you.
What I'm going to share with you should help you to be able to launch your business, generate
a few premium clients and hopefully be able to afford to invest in the predictable profits
machine.
Okay.
So I'm going to be sharing with you two models over the next two episodes.
Now I will encourage you to give yourself 90 days and you want to implement both models
over 90 days.
And you will then be able to easily invest in building a predictable profits machine
around your coaching expertise.
So the model that I'm going to be sharing with you on this episode is what I call the
social group engagement model.
Now what is a social group engagement model?
It's where you intentionally and strategically engage in Facebook and or LinkedIn groups.
I'm going to say that again.
It's where you intentionally and strategically engage in Facebook or LinkedIn groups.
Now why did I say intentionally and strategically?
Because the whole idea of going into groups and engaging in the groups and getting customers
and hopefully you can get a client is something that a lot of people have been doing for a
good number of years.
Unfortunately, most of these people don't do it right.
They tend to irritate and annoy people.
Yes, they might get the odd client here or there, but it doesn't really work effectively.
If you're someone who likes to make effective use of your time and get a good return on
the investment of your time and your energy, then you really want to pay attention to what
I'm going to be sharing with you in this episode.
This is a proven model.
This is a model that I've used when I was really struggling.
And it's a model that I have shared with people who were not in a place to invest in other
methodologies that really bring some consistency.
So this is a method that you probably don't want to be doing this as the method you want
to use to grow your business and run your business because it will burn you out.
But I'm talking about 90 days.
Okay.
So this is not a long-term plan.
Don't be thinking of this as something that you're going to use to build and grow your
business long-term.
It will wear you out.
You will burn a lot of time.
You'll burn a lot of energy doing this.
But doing this over 90 days will help you to be able to get a few clients, help you
to begin to establish some credibility and authority, and hopefully help you to be able
to invest in building a system, a marketing and sales system around your expertise.
And then you can take your coaching business to the next level.
Okay.
So the whole idea is you're looking to engage in Facebook and LinkedIn groups critically
in a non-spammy way.
You don't want to be one of these people who annoy and irritate people in groups.
You don't want to be one of these people who members are calling you out and reporting
you to the admin because you're just breaking the rules and doing things that shouldn't
be done in the groups.
That's not who you want to be.
You want to be the person who is in these groups where members are seeking you out and
they're booking discovery calls to have a conversation with you so that you can upgrade
them to become paying clients.
And I'm going to share exactly how you can do this in your own coaching business.
So this is for you.
If you're someone right now who might be cash trapped, if you're someone right now who's
just not able to invest in taking your business to that next level, then you really want to
pay attention to this episode and the next episode.
They will transform your business.
I'm looking forward to sharing this with you and I'll see you as soon as we come back.
Are you a coach?
Do you need to get paying clients consistently, but you don't want to waste countless hours
trying to be famous in social media?
Do you want a calendar full of appointments with quality prospects who want what you offer
so you can convert premium clients month after month without stress?
Now you can do just that when we help you implement the predictable profit machine for
coaches, a business system that helps coaches consistently generate profits in their business.
All you have to do is visit coachingbusinessmentor.show forward slash machine.
Watch the short explainer video and then go ahead and book an appointment.
Let us help you build a predictable profit machine around your own coaching expertise
so you can start earning predictable profits in your business month after month.
Hi and welcome back.
So you're looking to implement the social group engagement model and start to generate
some clients into your coaching business, even if you don't have money to invest in
the sales and marketing campaign.
Right now, how does it work?
The first thing you want to do is on the platforms that you are using.
There's two platforms, mainly Facebook and LinkedIn.
You might be using one or the other, or you might be using both.
You'll understand as I talk you through it.
Okay, so you need to set up your profile as a credible expert authority on what you do.
A good profile has a few things.
Number one, it clearly communicates who you help and how you help them.
So a good profile should clearly communicate who you help and how you help them.
It would have links to credibility pieces, anything that's a credibility piece, maybe
some great content that you have created, maybe your website, testimonials and reviews
of your service, case studies, anything that you have, make sure that you link to them
from your profile.
Now don't worry if you don't have a ton of credibility pieces, but anything that you
have, make sure your profile points to them.
That's the key thing.
All right.
Also, what's really essential is you need to have a visible, clear call to action to
your ideal premium buyer.
And the call to action is a discovery call.
In previous episodes, I've talked about discovery calls, so I'm not going to go into a lot of
detail around what a discovery call is.
It's basically a conversation you have with a prospect who is interested in the service
that you've got.
I went into more detail in previous episodes and you can go back and listen to those.
What you now want to do is you want to set up your scheduling calendar.
So the second thing you want to do is set up your scheduling calendar.
And there's a few calendar tools out there.
Early is one, Acuity Scheduling is another, Book Like a Boss is another good calendar
tool.
But the reality is as a turnout that you probably already have one.
If you don't have one, you can explore one of the three that I've mentioned.
Any one of them would be good.
Okay.
So you want to set up your scheduling calendar.
Also, and this is very important, this is still number two, you want to get my program
Discovery Call Magic.
Now Discovery Call Magic is the system that I set up to help coaches to be able to have
discovery calls that convert to buyers without using manipulative sales tactics.
Okay.
So I've got the book, I've got the masterclass recording, just go to discoverycallmagic.com.
If there's any investments that you need to make, it's in Discovery Call Magic.
Why?
Because what I'm going to share with you is going to help you get appointments in your
calendar.
Discovery Call Magic, it's what's going to help you to convert those appointments into
clients without being salesy.
It's the one thing that's going to make everything that I'm going to be sharing with you here
work.
Everything else is free, but get Discovery Call Magic.
That's a small investment compared to what your return is going to be.
Okay.
So get up your scheduling calendar, get Discovery Call Magic, read the book, listen to the masterclass
recording day after day after day, and get into it.
The third thing you want to do, this is very important, is you want to find and join five
highly engaged groups where your ideal premium buyers actually belong.
So go onto Facebook or LinkedIn or maybe both, look for groups, look for groups where your
ideal premium buyer is likely to be.
So if you're a relationship coach, for example, you might want to go and look for groups that
have to do with relationships.
If you are a fitness coach, for example, you want to go into groups that might have to
do with fitness.
Whatever it is that you do, you want to look for groups, but not just any group.
You want to find the five most engaged groups.
How would you know what an engaged group is?
You would see that this group will have a good number of posts and each of these posts
will have a good number of comments.
So that's really it.
Just really a group where there's different people posting and then there's people who
are responding to the post.
That's how you'll know what an engaged group is.
If you have a group where the admin is just posting and posting and posting and there's
hardly anybody commenting, then that's not an engaged group.
If you have a group where people are posting but no one is engaging with the content, that's
usually an example of a group where people are all just pitching.
But a highly engaged group is groups where people are having conversations.
A post is someone starting a conversation and then comments are other people engaging
with one another and conversations around that post.
When you find a group where there's different people making posts and there's other people
engaging with the post, that is an engaged group.
You want to find five groups like that and join the groups.
Now they could all be on one platform.
They could all be on Facebook or maybe they could all be on LinkedIn or it could be that
you would have maybe three on Facebook and two on LinkedIn or whatever the numbers are,
but you want to join five.
The key thing is you want to join five highly engaged groups.
Now that you've joined the groups, what do you do?
Number four, you need to daily engage with posts.
I'm going to break this down for you a little bit.
First type of post that you would like to engage with are what I call help me posts.
What is a help me post?
Help me post is basically someone coming into the group and they're either coming to vent,
they're coming to ask for help, they're coming to express their frustration.
They're basically needing help.
Some may directly ask for help.
Some may just come and express a concern.
Some may just come and vent.
Whatever the case, they're asking for help.
What you do with this kind of post is you give really high value premium advice.
Don't hold back.
Give the best advice you could give.
Imagine that this person had actually just paid to sit down with you and they came and
they asked you this question.
What response would you give them for them to feel that they got good value for their
money?
You respond to that particular post with a comment that you would believe if they paid
me for this, they would believe they got their money worth.
That's what you do.
Now, really important, don't do what some people do where they kind of half answer the
question and then they say, you can DM me if you want more.
Don't do that.
Not in a group.
You can do that on your profile, but not in a group.
Never ask people to DM you in a group.
Now, if people ask you if they can DM you, if they say, can I DM you?
You can say, okay, you can send me a direct message, but don't just go to a group, answer
a question halfway and then say, if you want the detail, you can DM me.
That will quickly get you banned from the group.
Even if you don't get banned, you start to irritate people because a group is meant to
be a community.
It's not a place where you, in quotes, sell.
So, asking people to DM you is a subliminal sale and you don't want to do that.
The other types of posts that you want to engage with are what I call expert value posts.
Now, expert value posts are usually where someone comes to share something of value within
a group.
Okay?
Now, what you want to do with this sort of post, especially if it comes from the admin
and the owners of the groups, but even if it's not from them, you still want to do this.
Number one, you want to validate the author.
Even if you don't really agree with them, don't just go in and attack them, right?
But validate the author, say, wow, this is really interesting.
I can see where you're coming from.
Really validate them, right?
Then highlight what they have shared, emphasize something that they said that stood out for
you.
You can say something like, oh, I like what you said here.
It really makes a lot of sense.
So you validate, you emphasize something that they've said, and then you can expand on something
they've said or add to what they've said.
So let's say somebody had shared, you know, what to do.
Let's just say you're a relationship coach and someone had shared in this group what
to do if you talked to your spouse in the morning and they ignored you.
And this person gave some really useful advice.
So what you would do is, whoa, thanks, this is really, really good stuff.
I like in particular what you said in paragraph two where you said X, Y, Z. You know, that's
really brilliant because it brings things to life.
What I would say in addition to that, that would really help take it further is, and
that's where you would then add on your own little piece.
See, what that does is it does a few things.
Number one, it wins you an ally with the expert who shared that piece of content.
And this will help you later on.
And you'll understand that when I break it down a little further along.
But also when people who engage with that great piece of content read that and start
to read the comments, they see your comment.
They will like what you've written.
And you know what's going to happen?
They're then going to go and check out your profile.
So with your engagement post, with engaging with help me post, people will, number one,
you're adding value to people.
They're going to appreciate you.
They're going to like you.
And then they're going to check out your profile.
The same thing with expert value posts.
When you engage with, because expert value posts would usually get a lot of traction.
When you've written a great comment, not just praising it, but enhancing the post, you will
also get traffic to your profile as well.
And because you've set up your profile well, people then going to engage with your profile.
And that would lead them to go ahead and book an appointment with you.
Now a third type of posts that you want to engage with, you want to engage with what
I call trivia engagement posts.
Now these are some of those posts where they're not really heavy stuff.
It's just a bit of fun in the group.
Please get involved in the fun posts in the group.
Don't ignore those.
You know why?
Because it's a community.
This is where we engage.
This is where people are having a laugh.
You definitely want to engage with the trivia posts as well.
Someone comes and asks a question.
If this happened, would you do A, B, or C?
Go ahead and get involved.
I know it might seem like it's a little petty, but people want to see you.
You want people to start seeing you as a part of a community, not this person who just comes
to talk down to people as the expert, but someone who engages with the community as
a member.
Okay?
So this is an important one that a lot of people who are trying to posture as experts
don't do in groups.
Now the key thing is you want to do this consistently.
When you do this consistently and regularly, you will generate friend requests.
You would generate messages in your DM without asking for them.
Then you're going to get people going to your profile and booking appointments with you.
All three of these are going to be happening for you.
So you do this consistently for 30 days.
And then number five, after 30 days, you're going to do something slightly different.
You're going to do something in addition to what you're already doing.
You're going to start creating premium quality, high value content in the group.
So for the first 30 days, you don't create content.
And there's a reason for that.
This is not the time to posture as an expert in those groups.
This is the time to actually earn the right to posture.
So for the first 30 days, don't start creating content.
And some people join a group.
These are the people who I call them naive.
They don't really understand how it works.
They join a group today.
And then the next day, they're positioning themselves as experts in the group, creating
expert content.
Don't do that.
Just initially, just engage consistently, engage in the group for 30 days.
Engage with posts.
And then after 30 days, then start creating premium quality, high value content in the
group, I would say once a week.
If you have the capacity to do more than once a week, that is fine.
Now it could be anything.
It could just be an article around a topic that is relevant to the members of the community.
And that's pretty much what it is.
So you can do the same piece of content across all five groups.
That's okay.
It's not a problem.
But what's really important is that the content must be relevant to the groups.
So because after 30 days, people have recognized you as a valuable member who engages and who
contributes.
So by the time you're sharing your positioning content, your high value content, they're
more likely to be receptive of it because you are one of them, not an outsider trying
to come and posture in their community.
And that's why you don't do it straight away.
You wait for 30 days and then you start doing that.
Now for the remaining 60 days of the campaign, you keep engaging in the group, keep engaging.
So what you started doing in the beginning, you keep doing that.
But also you also keep creating premium content once a week or more if you have the capacity
for more.
And what you'll see is the appointment will start coming in.
You're going to be getting more friend requests.
You're going to be getting more DMs and you're going to be getting more people booking appointments
with you.
Right.
And this is how it just begins to grow.
Now because you have implemented and Discovery Call Magic, and like I said, it's the one
investment you must make.
And I'm not saying this because Discovery Call Magic is my product.
And yes, it is.
But I do know that it will be the difference maker when you're implementing this system.
Now when you combine what I've just shared with you with the second model that I'm going
to share with you in episode eight of the podcast, and you implement both of them over
90 days, you will be smiling to the bank and you'll be ready to take your business to the
next level by implementing the predictable profits machine.
The truth is you definitely need a marketing system and a sales system that works for you
to consistently generate clients month after month after month.
The predictable profits machine is the ultimate marketing and sales system for coaches.
I believe that.
And we have so many clients to prove that.
However, and this is the big however, this is not a cheap program.
And I'm aware of that.
But I'm saying if you implement, so I'm sure you've listened to your thinking to yourself,
this is really good stuff.
Yes, it is.
But you've got to implement this stuff.
You've actually got to do this stuff.
You do this alongside what you're going to learn in episode eight.
And 90 days from now, in fact, within 90 days, you will be smiling to the bank and you will
be ready to take your business to that next level implementing the predictable profits
machine.
So, in order to make this work, there is a key.
So yes, you're engaging in the groups.
You're doing all that stuff in the groups.
But you need to keep posting regular value posts on your profile.
On your profile, you can put clear call to action and the call to action will be asking
people to book an appointment with you, not just anybody.
And when you go through discovery call magic, I share with you how to position so that you
get quality appointments in the first place.
Yes, you can't post in the groups.
You're not going to be posting in the groups until after 30 days of engagement.
But the reason why you want to be posting on your profile is because people are going
to come from the groups to check you out.
And when they land on your profile, it doesn't have to be very recent content, but it has
to be quality content at the top of your profile.
And then there is a clear call to action, which would be to book an appointment with
you.
This is critical because you're engaging in the groups.
It draws traffic to your profile when people see the content on your profile, they engage
with it, they then see the call to action and they will take action and book appointments
with you.
And that's pretty much it.
That's it.
You implement this over 90 days alongside the second model, which I'm going to be sharing
with you on the next episode.
And I promise you, you will launch a business and position yourself to be able to invest
in taking your coaching business to the next level.
I hope this has been good for you.
I hope you've got great value out of this.
I hope that you're going to not just nod your head and say, this is great, but I hope you're
going to take action.
Make sure you look out for episode eight, where I'm going to share with you the second
model.
You combine that with this and your business will be on steroids.
So go ahead to discoverycallmagic.com and get the book and start implementing the social
group engagement model straight away.
Next episode, we'll introduce the second model, which you will then add onto this and you
will see things really begin to take shape for you.
Let's just keep doing what we do.
Let's keep being the amazing, phenomenal coaches that we are.
Spread the word about the coaching business mentor.
I'm on a mission to help coaches, heart led coaches who really offer value, to be able
to grow their reach and reach more people and have greater impact.
I need you to help me.
How?
All you need to do is just spread the word, get this podcast episode and share it with
every coach that you know.
Let's get the word out there.
Let's change people's lives and let's get paid as we do so.
Let's keep being the phenomenal leaders that we are.
This is DJ Sabanjo and see you on the next episode.
You have been listening to the coaching business mentor podcast.
The podcast focused on giving premium business advice to heart led coaches, helping them
get more clients, help more people and make more money consistently.
If you enjoyed this episode, I'd like to encourage you to do three things very quickly.
Number one, subscribe to this podcast.
Number two, I'd like you to leave a review about the podcast and how useful it was for
you.
And number three, I would like you to share this podcast episode with three coaches who
you know would benefit from this.
Thank you so very much for listening.
If you do want to follow me, you can find me on Instagram.
It's DJ Sabanjo and I look forward to continue to be a part of your success story.
Let's keep on changing lives and let's keep on making our world a better place and getting
paid as we do so.
This is DJ Sabanjo.
See you on the next episode.