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Are you a coach who has some really good value that can make a difference for a lot of other

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people?

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However, the challenge is you're not at a point right now where you are able to invest

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in launching or taking your business to that next level.

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Here on today's episode of Coaching Business Mentor, I'm going to be sharing with you how

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you can get clients on a limited budget.

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I'm going to share a proven method that you can use to start generating clients within

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the next 90 days without spending a penny.

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You're definitely going to love this one.

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See you on the inside.

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You're listening to the Coaching Business Mentor with DJ Sabanjo, the number one business

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podcast for heart led coaches who want to get more clients, serve more people and make

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more money.

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Hey and welcome to episode seven of the Coaching Business Mentor.

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I'm your regular host DJ Sabanjo.

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First of all, before we dive into this particular episode, I just want to say a quick thank

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you.

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Over the last couple of weeks, I haven't broadcast because I had been under the weather, but

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I had a good number of you reaching out, checking up on me.

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And I must say that it feels really good to know that not only do you listen every week,

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but actually you do care.

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It means so much to me.

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I've got emails, I've got messages on social media, people checking in to see what was

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going on.

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Just want to say really appreciate you all, but I am back.

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Okay.

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Now on today's episode, I'm actually going to be sharing with you how you can get clients

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on a limited budget implementing what I call the social group engagement model.

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Now I guess the question is, why am I actually sharing this with you?

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And there's a background to this and I'm going to share the background with you and then

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I'm going to dive into it.

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So basically, some of you know, Profit from Coaching, we have what we call the predictable

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profits machine, which is what I believe is the ultimate marketing and sales system that

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every coach who is in business needs to have.

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It's a really great system and it works very well.

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And if you're looking to get your business to the place where you're generating $10,000

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or more consistently every month, the predictable profits machine is the system that you do

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want to implement.

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We've been doing this now for clients for about two years now and helping them get phenomenal

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results.

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The challenge though is over the last few months, I've had conversations with coaches

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who offer great value, who really make a big difference and what they actually offer really

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helps people in really wonderful ways.

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However, the challenges, they simply are not financially positioned to be able to invest

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in the predictable profits machine at the moment.

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And you know what?

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I can relate with these people.

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I remember a time when I was very young in business and I was really excited.

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I was really eager to grow my business and to achieve the success that I desired for

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myself.

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But I just didn't have the money to invest in some of the solutions that were available

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at the time.

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And I remembered I would look at something and I could see how this particular methodology

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or this particular program could help me take my business to the next level.

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But I simply couldn't afford what was available.

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And so I can relate with you.

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So if you're someone who is saying to yourself, I know that what I offer really can change

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people's lives and I can see how programs like the predictable profits machine can help

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me take my business to the next level.

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But I'm just not in a place where I can invest at that level right now.

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Then I want you to pay attention to this episode and the next episode, which will be episode

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eight, where I'll share another model with you.

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What I'm going to share with you should help you to be able to launch your business, generate

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a few premium clients and hopefully be able to afford to invest in the predictable profits

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machine.

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Okay.

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So I'm going to be sharing with you two models over the next two episodes.

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Now I will encourage you to give yourself 90 days and you want to implement both models

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over 90 days.

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And you will then be able to easily invest in building a predictable profits machine

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around your coaching expertise.

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So the model that I'm going to be sharing with you on this episode is what I call the

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social group engagement model.

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Now what is a social group engagement model?

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It's where you intentionally and strategically engage in Facebook and or LinkedIn groups.

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I'm going to say that again.

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It's where you intentionally and strategically engage in Facebook or LinkedIn groups.

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Now why did I say intentionally and strategically?

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Because the whole idea of going into groups and engaging in the groups and getting customers

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and hopefully you can get a client is something that a lot of people have been doing for a

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good number of years.

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Unfortunately, most of these people don't do it right.

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They tend to irritate and annoy people.

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Yes, they might get the odd client here or there, but it doesn't really work effectively.

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If you're someone who likes to make effective use of your time and get a good return on

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the investment of your time and your energy, then you really want to pay attention to what

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I'm going to be sharing with you in this episode.

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This is a proven model.

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This is a model that I've used when I was really struggling.

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And it's a model that I have shared with people who were not in a place to invest in other

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methodologies that really bring some consistency.

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So this is a method that you probably don't want to be doing this as the method you want

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to use to grow your business and run your business because it will burn you out.

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But I'm talking about 90 days.

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Okay.

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So this is not a long-term plan.

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Don't be thinking of this as something that you're going to use to build and grow your

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business long-term.

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It will wear you out.

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You will burn a lot of time.

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You'll burn a lot of energy doing this.

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But doing this over 90 days will help you to be able to get a few clients, help you

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to begin to establish some credibility and authority, and hopefully help you to be able

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to invest in building a system, a marketing and sales system around your expertise.

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And then you can take your coaching business to the next level.

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Okay.

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So the whole idea is you're looking to engage in Facebook and LinkedIn groups critically

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in a non-spammy way.

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You don't want to be one of these people who annoy and irritate people in groups.

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You don't want to be one of these people who members are calling you out and reporting

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you to the admin because you're just breaking the rules and doing things that shouldn't

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be done in the groups.

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That's not who you want to be.

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You want to be the person who is in these groups where members are seeking you out and

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they're booking discovery calls to have a conversation with you so that you can upgrade

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them to become paying clients.

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And I'm going to share exactly how you can do this in your own coaching business.

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So this is for you.

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If you're someone right now who might be cash trapped, if you're someone right now who's

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just not able to invest in taking your business to that next level, then you really want to

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pay attention to this episode and the next episode.

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They will transform your business.

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I'm looking forward to sharing this with you and I'll see you as soon as we come back.

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Are you a coach?

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Do you need to get paying clients consistently, but you don't want to waste countless hours

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trying to be famous in social media?

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Do you want a calendar full of appointments with quality prospects who want what you offer

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so you can convert premium clients month after month without stress?

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Now you can do just that when we help you implement the predictable profit machine for

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coaches, a business system that helps coaches consistently generate profits in their business.

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All you have to do is visit coachingbusinessmentor.show forward slash machine.

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Watch the short explainer video and then go ahead and book an appointment.

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Let us help you build a predictable profit machine around your own coaching expertise

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so you can start earning predictable profits in your business month after month.

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Hi and welcome back.

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So you're looking to implement the social group engagement model and start to generate

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some clients into your coaching business, even if you don't have money to invest in

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the sales and marketing campaign.

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Right now, how does it work?

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The first thing you want to do is on the platforms that you are using.

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There's two platforms, mainly Facebook and LinkedIn.

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You might be using one or the other, or you might be using both.

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You'll understand as I talk you through it.

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Okay, so you need to set up your profile as a credible expert authority on what you do.

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A good profile has a few things.

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Number one, it clearly communicates who you help and how you help them.

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So a good profile should clearly communicate who you help and how you help them.

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It would have links to credibility pieces, anything that's a credibility piece, maybe

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some great content that you have created, maybe your website, testimonials and reviews

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of your service, case studies, anything that you have, make sure that you link to them

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from your profile.

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Now don't worry if you don't have a ton of credibility pieces, but anything that you

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have, make sure your profile points to them.

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That's the key thing.

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All right.

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Also, what's really essential is you need to have a visible, clear call to action to

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your ideal premium buyer.

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And the call to action is a discovery call.

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In previous episodes, I've talked about discovery calls, so I'm not going to go into a lot of

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detail around what a discovery call is.

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It's basically a conversation you have with a prospect who is interested in the service

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that you've got.

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I went into more detail in previous episodes and you can go back and listen to those.

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What you now want to do is you want to set up your scheduling calendar.

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So the second thing you want to do is set up your scheduling calendar.

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And there's a few calendar tools out there.

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Early is one, Acuity Scheduling is another, Book Like a Boss is another good calendar

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tool.

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But the reality is as a turnout that you probably already have one.

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If you don't have one, you can explore one of the three that I've mentioned.

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Any one of them would be good.

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Okay.

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So you want to set up your scheduling calendar.

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Also, and this is very important, this is still number two, you want to get my program

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Discovery Call Magic.

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Now Discovery Call Magic is the system that I set up to help coaches to be able to have

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discovery calls that convert to buyers without using manipulative sales tactics.

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Okay.

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So I've got the book, I've got the masterclass recording, just go to discoverycallmagic.com.

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If there's any investments that you need to make, it's in Discovery Call Magic.

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Why?

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Because what I'm going to share with you is going to help you get appointments in your

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calendar.

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Discovery Call Magic, it's what's going to help you to convert those appointments into

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clients without being salesy.

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It's the one thing that's going to make everything that I'm going to be sharing with you here

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work.

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Everything else is free, but get Discovery Call Magic.

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That's a small investment compared to what your return is going to be.

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Okay.

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So get up your scheduling calendar, get Discovery Call Magic, read the book, listen to the masterclass

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recording day after day after day, and get into it.

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The third thing you want to do, this is very important, is you want to find and join five

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highly engaged groups where your ideal premium buyers actually belong.

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So go onto Facebook or LinkedIn or maybe both, look for groups, look for groups where your

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ideal premium buyer is likely to be.

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So if you're a relationship coach, for example, you might want to go and look for groups that

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have to do with relationships.

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If you are a fitness coach, for example, you want to go into groups that might have to

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do with fitness.

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Whatever it is that you do, you want to look for groups, but not just any group.

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You want to find the five most engaged groups.

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How would you know what an engaged group is?

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You would see that this group will have a good number of posts and each of these posts

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will have a good number of comments.

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So that's really it.

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Just really a group where there's different people posting and then there's people who

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are responding to the post.

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That's how you'll know what an engaged group is.

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If you have a group where the admin is just posting and posting and posting and there's

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hardly anybody commenting, then that's not an engaged group.

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If you have a group where people are posting but no one is engaging with the content, that's

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usually an example of a group where people are all just pitching.

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But a highly engaged group is groups where people are having conversations.

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A post is someone starting a conversation and then comments are other people engaging

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with one another and conversations around that post.

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When you find a group where there's different people making posts and there's other people

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engaging with the post, that is an engaged group.

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You want to find five groups like that and join the groups.

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Now they could all be on one platform.

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They could all be on Facebook or maybe they could all be on LinkedIn or it could be that

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you would have maybe three on Facebook and two on LinkedIn or whatever the numbers are,

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but you want to join five.

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The key thing is you want to join five highly engaged groups.

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Now that you've joined the groups, what do you do?

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Number four, you need to daily engage with posts.

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I'm going to break this down for you a little bit.

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First type of post that you would like to engage with are what I call help me posts.

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What is a help me post?

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Help me post is basically someone coming into the group and they're either coming to vent,

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they're coming to ask for help, they're coming to express their frustration.

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They're basically needing help.

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Some may directly ask for help.

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Some may just come and express a concern.

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Some may just come and vent.

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Whatever the case, they're asking for help.

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What you do with this kind of post is you give really high value premium advice.

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Don't hold back.

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Give the best advice you could give.

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Imagine that this person had actually just paid to sit down with you and they came and

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they asked you this question.

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What response would you give them for them to feel that they got good value for their

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money?

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You respond to that particular post with a comment that you would believe if they paid

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me for this, they would believe they got their money worth.

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That's what you do.

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Now, really important, don't do what some people do where they kind of half answer the

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question and then they say, you can DM me if you want more.

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Don't do that.

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Not in a group.

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You can do that on your profile, but not in a group.

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Never ask people to DM you in a group.

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Now, if people ask you if they can DM you, if they say, can I DM you?

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You can say, okay, you can send me a direct message, but don't just go to a group, answer

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a question halfway and then say, if you want the detail, you can DM me.

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That will quickly get you banned from the group.

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Even if you don't get banned, you start to irritate people because a group is meant to

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be a community.

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It's not a place where you, in quotes, sell.

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So, asking people to DM you is a subliminal sale and you don't want to do that.

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The other types of posts that you want to engage with are what I call expert value posts.

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Now, expert value posts are usually where someone comes to share something of value within

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a group.

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Okay?

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Now, what you want to do with this sort of post, especially if it comes from the admin

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and the owners of the groups, but even if it's not from them, you still want to do this.

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Number one, you want to validate the author.

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Even if you don't really agree with them, don't just go in and attack them, right?

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But validate the author, say, wow, this is really interesting.

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I can see where you're coming from.

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Really validate them, right?

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Then highlight what they have shared, emphasize something that they said that stood out for

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you.

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You can say something like, oh, I like what you said here.

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It really makes a lot of sense.

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So you validate, you emphasize something that they've said, and then you can expand on something

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they've said or add to what they've said.

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So let's say somebody had shared, you know, what to do.

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Let's just say you're a relationship coach and someone had shared in this group what

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to do if you talked to your spouse in the morning and they ignored you.

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And this person gave some really useful advice.

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So what you would do is, whoa, thanks, this is really, really good stuff.

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I like in particular what you said in paragraph two where you said X, Y, Z. You know, that's

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really brilliant because it brings things to life.

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What I would say in addition to that, that would really help take it further is, and

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that's where you would then add on your own little piece.

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See, what that does is it does a few things.

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Number one, it wins you an ally with the expert who shared that piece of content.

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And this will help you later on.

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And you'll understand that when I break it down a little further along.

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But also when people who engage with that great piece of content read that and start

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to read the comments, they see your comment.

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They will like what you've written.

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And you know what's going to happen?

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They're then going to go and check out your profile.

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So with your engagement post, with engaging with help me post, people will, number one,

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you're adding value to people.

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They're going to appreciate you.

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They're going to like you.

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And then they're going to check out your profile.

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The same thing with expert value posts.

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When you engage with, because expert value posts would usually get a lot of traction.

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When you've written a great comment, not just praising it, but enhancing the post, you will

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also get traffic to your profile as well.

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And because you've set up your profile well, people then going to engage with your profile.

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And that would lead them to go ahead and book an appointment with you.

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Now a third type of posts that you want to engage with, you want to engage with what

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I call trivia engagement posts.

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Now these are some of those posts where they're not really heavy stuff.

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It's just a bit of fun in the group.

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Please get involved in the fun posts in the group.

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Don't ignore those.

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You know why?

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Because it's a community.

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This is where we engage.

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This is where people are having a laugh.

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You definitely want to engage with the trivia posts as well.

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Someone comes and asks a question.

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If this happened, would you do A, B, or C?

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Go ahead and get involved.

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I know it might seem like it's a little petty, but people want to see you.

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You want people to start seeing you as a part of a community, not this person who just comes

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to talk down to people as the expert, but someone who engages with the community as

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a member.

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Okay?

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So this is an important one that a lot of people who are trying to posture as experts

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don't do in groups.

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Now the key thing is you want to do this consistently.

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When you do this consistently and regularly, you will generate friend requests.

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You would generate messages in your DM without asking for them.

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Then you're going to get people going to your profile and booking appointments with you.

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All three of these are going to be happening for you.

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So you do this consistently for 30 days.

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And then number five, after 30 days, you're going to do something slightly different.

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You're going to do something in addition to what you're already doing.

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You're going to start creating premium quality, high value content in the group.

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So for the first 30 days, you don't create content.

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And there's a reason for that.

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This is not the time to posture as an expert in those groups.

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This is the time to actually earn the right to posture.

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So for the first 30 days, don't start creating content.

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And some people join a group.

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These are the people who I call them naive.

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They don't really understand how it works.

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They join a group today.

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And then the next day, they're positioning themselves as experts in the group, creating

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expert content.

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Don't do that.

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Just initially, just engage consistently, engage in the group for 30 days.

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Engage with posts.

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And then after 30 days, then start creating premium quality, high value content in the

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group, I would say once a week.

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If you have the capacity to do more than once a week, that is fine.

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Now it could be anything.

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It could just be an article around a topic that is relevant to the members of the community.

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And that's pretty much what it is.

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So you can do the same piece of content across all five groups.

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That's okay.

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It's not a problem.

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But what's really important is that the content must be relevant to the groups.

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So because after 30 days, people have recognized you as a valuable member who engages and who

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contributes.

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So by the time you're sharing your positioning content, your high value content, they're

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more likely to be receptive of it because you are one of them, not an outsider trying

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to come and posture in their community.

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And that's why you don't do it straight away.

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You wait for 30 days and then you start doing that.

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Now for the remaining 60 days of the campaign, you keep engaging in the group, keep engaging.

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00:23:41,880 --> 00:23:45,280
So what you started doing in the beginning, you keep doing that.

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But also you also keep creating premium content once a week or more if you have the capacity

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for more.

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And what you'll see is the appointment will start coming in.

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You're going to be getting more friend requests.

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00:24:01,380 --> 00:24:07,500
You're going to be getting more DMs and you're going to be getting more people booking appointments

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00:24:07,500 --> 00:24:08,500
with you.

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Right.

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And this is how it just begins to grow.

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00:24:11,420 --> 00:24:18,900
Now because you have implemented and Discovery Call Magic, and like I said, it's the one

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00:24:18,900 --> 00:24:21,020
investment you must make.

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00:24:21,020 --> 00:24:24,060
And I'm not saying this because Discovery Call Magic is my product.

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00:24:24,060 --> 00:24:25,420
And yes, it is.

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But I do know that it will be the difference maker when you're implementing this system.

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Now when you combine what I've just shared with you with the second model that I'm going

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00:24:37,940 --> 00:24:44,900
to share with you in episode eight of the podcast, and you implement both of them over

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00:24:44,900 --> 00:24:52,380
90 days, you will be smiling to the bank and you'll be ready to take your business to the

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00:24:52,380 --> 00:24:56,020
next level by implementing the predictable profits machine.

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00:24:56,020 --> 00:25:04,180
The truth is you definitely need a marketing system and a sales system that works for you

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00:25:04,180 --> 00:25:08,340
to consistently generate clients month after month after month.

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00:25:08,340 --> 00:25:14,220
The predictable profits machine is the ultimate marketing and sales system for coaches.

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I believe that.

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And we have so many clients to prove that.

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However, and this is the big however, this is not a cheap program.

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And I'm aware of that.

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But I'm saying if you implement, so I'm sure you've listened to your thinking to yourself,

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00:25:29,540 --> 00:25:30,820
this is really good stuff.

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00:25:30,820 --> 00:25:32,140
Yes, it is.

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But you've got to implement this stuff.

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You've actually got to do this stuff.

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You do this alongside what you're going to learn in episode eight.

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00:25:44,180 --> 00:25:49,260
And 90 days from now, in fact, within 90 days, you will be smiling to the bank and you will

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00:25:49,260 --> 00:25:53,340
be ready to take your business to that next level implementing the predictable profits

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00:25:53,340 --> 00:25:54,340
machine.

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00:25:54,340 --> 00:25:58,140
So, in order to make this work, there is a key.

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00:25:58,140 --> 00:26:00,380
So yes, you're engaging in the groups.

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00:26:00,380 --> 00:26:03,100
You're doing all that stuff in the groups.

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00:26:03,100 --> 00:26:10,580
But you need to keep posting regular value posts on your profile.

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00:26:10,580 --> 00:26:17,500
On your profile, you can put clear call to action and the call to action will be asking

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00:26:17,500 --> 00:26:22,900
people to book an appointment with you, not just anybody.

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00:26:22,900 --> 00:26:28,260
And when you go through discovery call magic, I share with you how to position so that you

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00:26:28,260 --> 00:26:31,060
get quality appointments in the first place.

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Yes, you can't post in the groups.

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00:26:33,100 --> 00:26:37,500
You're not going to be posting in the groups until after 30 days of engagement.

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00:26:37,500 --> 00:26:41,780
But the reason why you want to be posting on your profile is because people are going

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to come from the groups to check you out.

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00:26:45,220 --> 00:26:51,580
And when they land on your profile, it doesn't have to be very recent content, but it has

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00:26:51,580 --> 00:26:55,780
to be quality content at the top of your profile.

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00:26:55,780 --> 00:27:00,620
And then there is a clear call to action, which would be to book an appointment with

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00:27:00,620 --> 00:27:01,620
you.

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00:27:01,620 --> 00:27:04,820
This is critical because you're engaging in the groups.

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00:27:04,820 --> 00:27:09,540
It draws traffic to your profile when people see the content on your profile, they engage

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00:27:09,540 --> 00:27:14,660
with it, they then see the call to action and they will take action and book appointments

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00:27:14,660 --> 00:27:16,700
with you.

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00:27:16,700 --> 00:27:18,700
And that's pretty much it.

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00:27:18,700 --> 00:27:19,700
That's it.

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00:27:19,700 --> 00:27:26,220
You implement this over 90 days alongside the second model, which I'm going to be sharing

426
00:27:26,220 --> 00:27:28,060
with you on the next episode.

427
00:27:28,060 --> 00:27:34,780
And I promise you, you will launch a business and position yourself to be able to invest

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00:27:34,780 --> 00:27:37,180
in taking your coaching business to the next level.

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00:27:37,180 --> 00:27:38,860
I hope this has been good for you.

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00:27:38,860 --> 00:27:41,780
I hope you've got great value out of this.

431
00:27:41,780 --> 00:27:46,020
I hope that you're going to not just nod your head and say, this is great, but I hope you're

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00:27:46,020 --> 00:27:48,260
going to take action.

433
00:27:48,260 --> 00:27:52,180
Make sure you look out for episode eight, where I'm going to share with you the second

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00:27:52,180 --> 00:27:53,180
model.

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00:27:53,180 --> 00:27:57,660
You combine that with this and your business will be on steroids.

436
00:27:57,660 --> 00:28:06,080
So go ahead to discoverycallmagic.com and get the book and start implementing the social

437
00:28:06,080 --> 00:28:08,940
group engagement model straight away.

438
00:28:08,940 --> 00:28:13,860
Next episode, we'll introduce the second model, which you will then add onto this and you

439
00:28:13,860 --> 00:28:17,460
will see things really begin to take shape for you.

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00:28:17,460 --> 00:28:18,620
Let's just keep doing what we do.

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00:28:18,620 --> 00:28:22,980
Let's keep being the amazing, phenomenal coaches that we are.

442
00:28:22,980 --> 00:28:25,420
Spread the word about the coaching business mentor.

443
00:28:25,420 --> 00:28:32,900
I'm on a mission to help coaches, heart led coaches who really offer value, to be able

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00:28:32,900 --> 00:28:37,020
to grow their reach and reach more people and have greater impact.

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00:28:37,020 --> 00:28:38,580
I need you to help me.

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00:28:38,580 --> 00:28:39,580
How?

447
00:28:39,580 --> 00:28:44,700
All you need to do is just spread the word, get this podcast episode and share it with

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00:28:44,700 --> 00:28:47,500
every coach that you know.

449
00:28:47,500 --> 00:28:49,020
Let's get the word out there.

450
00:28:49,020 --> 00:28:53,220
Let's change people's lives and let's get paid as we do so.

451
00:28:53,220 --> 00:28:56,060
Let's keep being the phenomenal leaders that we are.

452
00:28:56,060 --> 00:29:03,500
This is DJ Sabanjo and see you on the next episode.

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00:29:03,500 --> 00:29:07,140
You have been listening to the coaching business mentor podcast.

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00:29:07,140 --> 00:29:12,300
The podcast focused on giving premium business advice to heart led coaches, helping them

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00:29:12,300 --> 00:29:17,240
get more clients, help more people and make more money consistently.

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00:29:17,240 --> 00:29:21,900
If you enjoyed this episode, I'd like to encourage you to do three things very quickly.

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00:29:21,900 --> 00:29:24,340
Number one, subscribe to this podcast.

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00:29:24,340 --> 00:29:30,300
Number two, I'd like you to leave a review about the podcast and how useful it was for

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00:29:30,300 --> 00:29:31,300
you.

460
00:29:31,300 --> 00:29:35,740
And number three, I would like you to share this podcast episode with three coaches who

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00:29:35,740 --> 00:29:39,500
you know would benefit from this.

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00:29:39,500 --> 00:29:41,220
Thank you so very much for listening.

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00:29:41,220 --> 00:29:43,740
If you do want to follow me, you can find me on Instagram.

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00:29:43,740 --> 00:29:50,060
It's DJ Sabanjo and I look forward to continue to be a part of your success story.

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00:29:50,060 --> 00:29:55,100
Let's keep on changing lives and let's keep on making our world a better place and getting

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00:29:55,100 --> 00:29:56,860
paid as we do so.

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00:29:56,860 --> 00:29:58,320
This is DJ Sabanjo.

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00:29:58,320 --> 00:30:20,940
See you on the next episode.