Hey, on this episode of the Coaching Business Mentor, I'm going to be sharing with you how
to build a profitable coaching business around your job, your family and other commitments.
If you are a coach who is looking to build a business, but at the moment you're still
working a job, you've got children to look after, you've got other commitments that you've
got to pay attention to. You definitely want to plug into this episode. I'm going to be
sharing a few things with you that will help you to build that successful business around
all your commitments. See you on the inside.
You're listening to the Coaching Business Mentor with DJ Sabanjo, the number one business
podcast for heart led coaches who want to get more clients, serve more people and make
more money.
Hey, and welcome to this episode of the Coaching Business Mentor with your host DJ Sabanjo.
I'm really particularly excited about this episode. Hey, I'm excited about every single
episode that we do, but I'm particularly excited about this one because I know that what we're
going to be talking about is relevant to about 95% of the coaches who will be listening to
this podcast. And that is coaches. If you are a coach who right now is working a job,
most likely a full time job, you have a family, maybe you've got kids or you've got any other
commitments than this episode is for you. I'm going to be sharing with you how to build
a profitable business, especially if you have a lot of commitments that are placing a demand
on you, which genuinely makes it quite difficult to build a business. But I'm going to be sharing
with you a few things that you can do. And actually I'm looking at this and I know that
I can't get through this in one episode. It's probably going to take about two, maybe three
or even four episodes to get through this topic. So the truth is this, when most coaches
get started in business, they have this dream. There's one coach, there's one dream or goal
that most amazing coaches have. And that dream is to build this wonderful business that changes
people's lives in a powerful way, but also funds their dream lifestyle, whatever your
dream lifestyle is. And you know what it is. You want to be able to help people because
that's what drives you. You're heart led. You want to help people, you want to change
people's lives. You want to help people get from that place where they are right now to
that place that they want to be. But you also have a dream lifestyle. And I don't know what
it is. Certain places in the world you'd love to visit, you want to drive a certain kind
of car, you want to live in a certain neighborhood. You just want to attain a certain lifestyle
through what you do as a coach. Now, even though this is true, the reality for many
of us is there is a bit of a gap between where we are as far as our business is concerned
and where we want to be. But that's okay. That's the reason why you're listening to
this podcast. So you already have a life that places a demand on you. And this is the thing.
Right now, your life is placing a demand on what I call your core resources. And your
core resources are really three resources which are limited. Number one is your time.
Number two is your money. And number three is your energy. Right now, life is already
placing demand on these three things. But you need to invest these three things into
building your business. For example, let's talk about time. If you're working a job right
now already, that's about 40 hours a week. 40 hours of your time that you are awake that
is invested into building someone else's business, into your job. Now, some people knock jobs.
I don't do that. I don't knock jobs. And there's a reason why I don't knock jobs. Jobs are
brilliant. Among other things, a job gives you some stability. So the fact that you have
a job means at least you have some stability month after month. You've got some income.
You don't have to be stressed or worry about money. And that's a blessing. Another thing
that a job gives you is an opportunity to learn and to develop new skills that you can
use in the business marketplace. Another thing that a job gives you, a job gives you an opportunity
to grow and extend your network on someone else's dime. Think about it. Let's talk about
some of these things. Right now, if you're working a job for a decent employer, you know
that as long as you show up to do your work, every month you're going to get a certain
amount of money and you can begin to plan your life around your income. Most entrepreneurs
don't have that luxury. Let's talk about that first of all. The second thing is not only
do you have that stability, but you have the opportunity to develop skills on certain other
people's dime. Now, when I was working a job, some of the skills that I developed, among
other things, I developed my coaching skills. I developed my consulting skills. I developed
my facilitation skills, my training skills, working for an employer. Now, these skills
have helped me to make hundreds of thousands of dollars, but I developed these skills on
someone else's dime. I had an organization who I worked for. It was in their time on
their dime that I developed these skills. I developed these capabilities that I've gone
on to help me to build successful businesses. But I developed those skills at a time when
I was working for someone else, working for an organization who was paying me to do something
that I enjoyed and I was actually going to use in my own business later on. That's another
beautiful thing that a job does for you. A job gives you the opportunity to develop and
to maximize your skills on someone else's dime. And a third thing that a job does for
you, which I said earlier on, is a job helps you to build your network, establish credibility.
One of the things my job did for me is because of my job, I was exposed to all sorts of people
at very senior and executive levels. And when I left the organization that I was working
for, I still had that networking place. I could still tap into that network to leverage
that network to grow my business. You want us to be very, very careful that we don't
become one of these people who knock jobs like jobs are a negative thing. And I see
this a lot in the entrepreneurial world where people keep going on as if it's a terrible
thing to own a job or to do a job and as if a job gets in the way of you being successful.
That is far from the truth. It's not really the job that gets in the way of people being
successful. It is people not having a good plan of how to leverage a job to help them
get to where they want to be. Instead, they see the job as a thing that's getting in their
way. And if they see the job as a thing that's getting in their way, they will not see the
opportunity that is available within the job at the time they have the job. But jobs are
great. So that's a key point I'm trying to make here is a job is not a terrible thing.
So if you're working a job right now while you're trying to build your coaching business,
I don't want you to feel negative about your job. I want you to begin to look for the opportunities
that are available for you in the place that you are right now and the job that you're
doing. What skills can you learn? How can you extend your network? And how can you leverage
the stability your job is giving you right now to start to take those entrepreneurial
risks that you need to take in order to grow your business? The beautiful thing, again,
I'll use myself as an example. When I was working nine to five, and actually when I
was working in corporate and before then when I was working in an operational environment,
I was able to take risks because I knew that even if I messed up, I was still going to
get more money coming from my job the next month. It's not like a business where you
think, you know what, if I mess up, I'm going to be messing with my money. The beautiful
thing is my money was my job. There was stability. And so I was able to take a lot of risks and
have a lot of failures in the early days when I had the stability of a job rather than being
very anxious because if I fail now, I will not have any money next month, which is the
reality for a lot of entrepreneurs who don't have the stability of a job. So your job is
a blessing. Your job means you can take risks in your business without risking losing your
home or risking your family going to bed with no meal because there's no money. And also,
the job gives you an opportunity to develop new skills and to maximize the skills you
have and a job also gives you the opportunity to grow your network. So those are a few things
here. I do want you to take away from this and begin to understand that your job is not
your enemy. Just ignore all these people who keep knocking jobs and making out like a job
is a terrible thing. And that's just what I want to take away from this is stop knocking
jobs. Jobs are great. However, if you're looking to build a business, there is a challenge
that the job is taking up so much of your time. If it's a full-time job, then the job
is taking up about 40 hours or so every week. So you've got limited time because your job
takes up so much time and then you need to spend some time with your family as well.
So you've got to be there if you're a parent, if you're a husband or a wife, you've got
to be investing in your relationships with your family. If you have other commitments,
I know some people, maybe you do church or any other things you're involved in, they're
going to be taking up your attention as well. They're going to be taking up your time. What
about your money? The reality is a business would require some investment of money. That's
the thing. A business in spite of what a lot of people think, right? Yes, a business is
an asset that you build. You build the business and then the business starts to pay you. But
usually in the early days, you're the one who is investing time. You're the one who
is investing money and you're the one who's investing energy into this business until
it's mature enough to start paying you back. And so in the beginning, you will also have
limited money that you would have to use to invest in growing your business. And then
finally there's your energy. And this is a very big one. I've actually come to realize
that for part-time coaching business owners who have a full-time job and have a family
and other commitments, I realized their biggest challenge is actually their energy. It's managing
your energy. So among other things, your job places a demand on you physically and mentally.
So by the time you're done, you're fatigued, you're tired, you're exhausted. Sometimes
even just the commute to work alone is so tasking. I remember when it used to take me
two hours to get into work and two hours to get back. That's four hours on the road, hopping
on trains and underground and buses and having to walk as well. And I get home and I am shattered.
That was my reality. And that's the reality for many of us who are looking to build a
business is we need to invest time, we need to invest energy, we need to invest money
in growing our businesses. And we already have other things in our lives like our jobs
and our families and these other commitments that are already placing a demand on our time
and our energy and our money. So we have very little left to invest in our business. So
the secret to building a successful part-time coaching business is learning how to maximize
your limited resources, your time and your energy and your money. It's all about maximizing
what you have. If you maximize what you have, then you significantly increase the likelihood
of you building a successful part-time coaching business and then transitioning to where your
business is now full time. So what I'm going to do is I'm just going to quickly break down
a few things that you will need to do if you are going to build a successful part-time
coaching business. I'm going to highlight these five different points and then we're
going to dive deep into one of them today. And then the next episode, we're going to
then start to look at the others. So what are these ones? So number one, you've got
to set realistic goals. And that's the one we're going to dive into today. If you don't
set realistic goals, basically you will set yourself up to fail. But what are realistic
goals? Because that's a broad statement. We're going to dive into what realistic goals are
and I'm going to help you understand what they are and how you can set them. And also
you've got to look at maximizing your constrained resources. That's the second thing. The third
thing is you need to structure your life properly. So I said earlier on that your resources are
limited. So number two is we're going to look at how we can maximize these resources. And
then number three, you want to structure your life properly. The reality is you now have
a lot of things going on. You've got your family, you've got your job, you've got other
commitments you may have, and now you have a business. And structure is really, really
important to make sure none of these suffer. I'm going to help us understand what that
structure looks like, not on this episode. We're going to look at this in another episode,
but this is one of those things that needs to be in place. The next thing is you need
to design a solid business foundation. You've got to lay a solid business foundation. If
you don't lay the foundation properly, I'm telling you right now, your business will
fail. And I'm going to break that down for you. I mean, I've seen too many really smart
people who want to build a coaching business, but because they don't get the foundation
right, it just fails. And I'm going to show you exactly what we need to do for that one.
And then the next one is leveraging tech and leveraging people. Leveraging tech, technology,
leverage is critical. And there's two key things there. Number one is tech and number
two is people. With people, there's three elements to that. There's a team, there's
your network, and there's your mentors. And I'll be diving into that in a subsequent episode.
And then the final bit is you need to be, you've got to be focused, but also flexible.
But the first thing we've got to do to get this right is you need to make sure you set
realistic goals. If you don't do this, your business will fail. It's just that simple.
If you don't set realistic goals, your business will fail. The big question is this, is what
are realistic goals? And what I'm going to do when we do come back is I'm going to really
break this down for you, help you understand within the context of a coaching business.
I'm sure you know what realistic goals are, but within the context of building a part-time
coaching business, I'm not just going to give you the theory of what it is. By the time
we come back and by the time we're through this episode, you would have been able to
define and set your own realistic coaching business goal. All right. I'll see you in
a short while.
Are you a coach? Do you need to get paying clients consistently, but you don't want to
waste countless hours trying to be famous in social media? Do you want a calendar full
of appointments with quality prospects who want what you offer so you can convert premium
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implement the predictable profit machine for coaches, a business system that helps coaches
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Watch the short explainer video and then go ahead and book an appointment. Let us help
you build a predictable profit machine around your own coaching expertise so you can start
earning predictable profits in your business month after month.
Hey, welcome back to the coaching business mentor. In this episode, we're looking at
how to build a profitable coaching business around your job, your family, and your other
commitments. Just before we went on the break, we talked about setting realistic goals and
how this is the first step to actually building a successful coaching business is actually
setting realistic goals. Now let's talk about setting goals for a moment. I want to go back
to 2002 or thereabouts when I just got started in direct sales network marketing. First time
I'd ever come across the industry, don't ask me why I was quite new to the whole thing.
The idea was fascinating to me. It was on this whole concept of you can become more
successful by helping other people become successful. And because I was really passionate
about helping people, the industry was very attractive to me. And I had these guys come
in, they were millionaires from America who were flown into the UK. They were some of
the top income earners with this company. It was called Excel Communications. If you're
a certain age and maybe you're of an entrepreneurial background, you've probably heard of Excel
Communications. I remember seeing all these millionaires on stage one after the other
telling us about how they became successful in such a short period of time. And I was
fascinated by these guys. I was inspired by them. And then I set this goal. I was going
to become a millionaire in six months. And I believed it. Why? Because I was seeing all
these guys on stage and I was inspired by their fascinating stories about how they were
clueless and they just did one thing or another. And before you knew it, they were very, very
successful. And these people in today's parlance, they would be the guys who you're seeing on
TikTok and on Facebook and on Instagram and on YouTube who are bragging about how they've
built these really amazing businesses, how it took them a short period of time, how they
used to live in a trailer park, how they used to have to beg their mother for food and beg
to live in their mother's houses because they were broke. And then they just discovered
this super magic, amazing formula and boom, life just changed for them. And now they're
just raking in six figures every other day. You know, those kinds of people, those were
the types of people that was my reality. And so I saw that. And when I set this goal, I
was going to become a millionaire in six months. I was going to be earning six figures in the
next 12 months. That was the sort of goal that I had. And can you blame me for having
such a goal? I mean, that was what I was surrounded by. I didn't know what a realistic goal was
because in order to sell the industry to me, they sold me the quite possible, but very
unlikely scenario. And I bought it. And a lot of people who are coming into the coaching
business industry, unfortunately, we're exposed to a lot of that. We're exposed to people
who are selling us these pipe dreams, because that's what I'm going to call them. And so
we buy into this and then we set these goals that actually, when you really sit down to
think about it, they're not realistic. And I've had the privilege to speak to hundreds
of coaches in the last few months, hundreds of coaches. And when I sit down with them
and I ask them, what is your goal? Because how much are you hoping to achieve in the
next 12 months? And something that I see consistently is six figures, six figures a month. I want
people who want to be earning six figures, people who want to be earning $50,000 a month,
people who want to be earning $100,000 a month within the next few months. And there's nothing
wrong with that ambition, but it's comparing where they want to be to where they are now.
And there's such a massive gap. And so that goal is unrealistic. The likelihood of it
actually happening is highly remote. So I love goals like this because they do stretch you,
right? They do get you to begin to see possibilities and begin to get excited about what the future
potentially can hold. And that's great because anything that can get you excited and motivate
you is a good thing. The problem is for every thousand hardworking, committed, talented
and heart led coach who set this goal, who right now working a full time job and the
numbers, and these are based on stats, for every thousand, about 999 of them will not
hit this goal. And I'm not talking about daydreamers who don't work. I'm not talking about lazy
bums. I'm talking about hardworking, committed, talented, heart led coaches who set this kind
of unrealistic goal. Only about 0.1% of them actually go on to achieve this goal. Why?
The reality is when you think about it, when you consider the fact that there's a lot of
constraints, they have limited time because they have a lot of other commitments. They've
got a full time job. They've got a family. They've got other commitments. They have limited
money to really build a business that big because it does take a good investment of
money to be able to be turning over that much money every month or every year. And also
the effort it takes to launch and grow a business to six figures. And I know because I've been
there. It takes a fair bit of effort. And so when you consider how much time it takes,
how much energy it takes, how much money, talk about your marketing budget, your operations
budget, how much you need to be putting into your business. The reality is goals like this
are unrealistic. And the likelihood of you hitting these goals are very, very low. I'm
going to point something out very quickly. There's usually two types of people who sell
you on these pipe dreams. Number one, people who want your money. And number two, people
who are deceived and believe people who want your money. Let me put it to you this way.
If you had a mentor like me, because I'm your coaching business mentor, your mentor cares
about you. They will tell you the truth. I'm not trying to sell you stuff here. My objective
here on this show is to help you succeed. And that's why you want to pay attention to what
I'm saying and not that person who is trying to get you to buy whatever it is they're trying
to sell to you. And they make it out like, if you just get this magic pill, you will
start earning six figures without doing everything, sipping pinacolado on a beach and that sort
of thing. The reality though is it doesn't happen like that. And then the second type
of person who will be selling you on that is the person who's been inspired by the con
man, who believes the con man has probably spent their own money with the con man. They're
not getting results, but they'll keep on hyping up the con man. And those are the two types
of people who will sell this pipe dream to you. Why? Because they know that if you believe
such a massive dream, then you will be willing to give them your money for their magic potion
that they're trying to sell to you. That is the truth. And I'm going to put this out there
right now. So you can understand this. I'm on a mission on this show, among other things.
I want to take business away from these con men. And I'm just going to put this out there.
Give me a moment to rant. Just give me a moment to rant. You know, we've been doing this for
a few episodes. I haven't done any rants yet, but I'm going to do a rant now. There's a
bunch of people who've come into our space, into the coaching space. They do see that
there's people like you and I who are heart led, who do what we do because we want to help people.
We want to make a difference in people's lives, but we also want to get compensated well for
the difference that we make. And so there's a lot of people out there in our space who
see an opportunity, who use sleek marketing, who use deceptive marketing to try to seduce
and convince and confuse people like you and I. So we would take our eye off the ball,
believe in a false dream that they sell to us because they want to take our money from
us. They don't care about me. They don't care about you. They don't care about helping
you. They don't care about yourself and your dreams and your goals, because if they did,
they will tell you the truth. But instead they use deceptive marketing. Some of them
blatantly lie and they sell you a false dream. They take your money and then you buy into
the false dream. And then when it doesn't happen, not only do you lose money, because
if it was just money, that's okay. But what happens is when you've invested so much of
yourself into something, because someone told you it was going to work, when it doesn't
work, it can break you. And I've seen that happen so many times in this industry. And
that's why I'm going to put this out there. When someone is saying to you, you're building
a part, you're building a business, a coaching business around your job, your family and
other commitments, and they sell you this magic potion that's going to get you earning
six figures in six months, six figures a month in six months, run, run, run, run. They're
a con person and they're after your money. As soon as they get your money, they're moving
on to the next victim. So make sure you are not their victim. It's really interesting
because I'm just going to quickly put this out there. Now with our predictable profits
machine, I could have, because we've had people who've come onto the system and then within
six weeks are doing well in their businesses. In spite of that though, and this is a key
thing, in spite of that, every time I'm sitting down with a potential client and they ask
me, DJ, how long will it take? And I say to people six months. When they say six months,
I say, yes, the reality is there's a lot that needs to happen to get you to this point where
it's really exciting. And yes, it has happened for some people and a lot less time, but realistically
for most people, it is six months. Now, some people are going to walk away from me because
they want it in six days and they're going to go to that merchant of the six figures
a month in three months program and run after those people. I can't help them. But on this
show, because I am your mentor, I will be honest with you and I will tell you the truth.
You want to run away from these merchants who are selling you pipe dreams, who really
are trying to entice and seduce you with a false dream. They will take your money and
then they will break your heart. And that's happening so very much in this industry. And
I just can't, I will not keep quiet. This is my show. This is my opportunity. If I'm
just able to help one coach, not make that mistake that so many other coaches make, then
for me that's job done. All right, good. That's my rant out of the way. Okay. A realistic
goal for a coach working full time with their family commitments as well and other commitments.
What does it look like? And I'm going to give you this, and this is one that you might want
to write down. I'll put this in the podcast notes so you can copy it from there. A realistic
goal for a coach would be to grow my business to the stage that I will be able to leave
my job and focus on my business full time within 18 to 24 months. Let me say this again.
This is a realistic goal and that this, I'm actually going to encourage you if you are
part time, this is a good goal to write down and I'm, and cause it's different from one
person to another. Grow my coaching business to the stage that I'll be able to leave my
job and focus on my business full time within 18 to 24 months. Let me explain why this is
a really good goal for you. First of all, it's a very stretching goal. It will place
a demand on your resources. If for you to achieve this, you will have to put a lot of
time, energy and money into this to achieve this goal. But the reality is even though
you need to put a lot, it can be done. As long as you are committed and you're not lazy,
as long as you're hardworking, as long as you're smart and talented and committed,
you can achieve this goal. It will take a lot out of you just so you're aware. So this
is not a lazy goal. This is a hard goal that is very stretching, but it's very realistic.
I guess the question then is, okay, DJ, so I want to grow my business to the point where
I'm able to leave my job and focus on my business full time in 18 to 24 months. That makes sense,
but what does that really look like in reality? Well, for you to be able to walk away from
your job and build your business full time in 18 to 24 months, let me tell you what you
need. You need two things primarily, and then we're good. And then the final thing is you
need a plan. The first thing is you need a system. This is very important that has brought
in your current monthly income from your job minus business expenses for at least six months.
Let me break down what this means. Let's say hypothetically that for you right now, your
job pays you, for you to sustain your lifestyle, your job pays you $5,000 a month after tax.
What you need is a business system that has been bringing in $5,000 a month minus expenses.
So think about your operational expenses, think about your marketing expenses. So just
imagine let's go with $10,000. So let's say your business has brought in $10,000 a month
for the last six months, but you have invested maybe $3,000 on marketing, $2,000 in operations.
Therefore you have $5,000 left and you've done that consistently for six months. Now
this is really important. The thing is entrepreneurs can have what I call breakthrough moments
and anyone who's been building a business for a while knows this, especially if you
don't have a system. If you don't have a system, you can have one month where you make $10,000
and it seems like, whoa, everything seems so easy. And then the next month you make
2,000, the next month you make 1,000, you're thinking, oh my goodness, the next month you
make 500 and then the next month you make 8,000. That's a business that doesn't have
a system. I'm talking about a system where over six months you're generating your monthly
salary plus expenses into your business and you've done that for six months. Why is this
important? Remember your job gives you stability. Having a breakthrough month where you make
$30,000 from your business is not a smart reason to leave your job because it's not
a business yet. You just had a good month. A business is about a predictable system that
is consistently bringing money in for you and that's what you need to have. So the 18
to 24 months we're talking about is actually to establish a business that is bringing revenue
in consistently, predictably because there's a system that's working for you. So first
step is having a system that is broadening your current monthly income minus business
expenses for at least six months. That's the first thing. The second thing you want to
have is that first one is important. It's more important than the second. Having the
second without the first, you don't yet have a business that you should be confident working
away from your job for. The second thing which is important but not as important as the first
is you need three months worth of your monthly income in savings. Three months worth. Why
just three months? Well, if you have a system that has been bringing in your monthly income
minus expenses for six months, then when you leave your job to go full time, the system's
not just going to flop. But let's just say something happens. You've got three months
to reset your system, which should be enough time. Okay, so that's the reason. So the three
months worth of monthly income is like insurance. Your business is that predictable system that's
bringing money in month after month after month. I guess you can see right now that
this is critical. This goal, this 18 to 24 month goal is a more realistic goal. But it's
a goal that is more sensible and it's a goal that actually aligns with the future you desire
for yourself. Rather than just plucking this number out of the sky because it excites you.
Which is unfortunately what a lot of people do. So if you want to build a successful part
time coaching business around your job, your family and other commitments, you definitely
want to have a realistic goal. And I'll encourage you as your mentor to go with the goal that
I shared with you. And I've shared with you the two things that need to be in place for
you to be able to know that yes, I have hit this goal. Once you've been able to do six
months earning your monthly income minus expenses, once you've been able to accumulate three
months worth of your monthly salary and savings, then you're ready. That's when you're ready
to say, boss, thank you very much for the time here, but it's time for me to move on
to other things because I have a business in place and I have some insurance money for
three months in case something goes wrong with the business. And that's pretty much
it. That's the very, very first step for those of us who are looking to build a profitable
coaching business around our jobs, family and other commitments. Now we've definitely
come to the end of this episode. I'm just checking and I'm going to have to continue
in this. I have a lot to share with you. I've got a heart led coach. I've got so much to
really help you on the course of building this profitable business. And the next episode,
we're going to be looking at how to maximize your constrained resources. So you're building
that successful business. So that's your time and your energy and your money. I'm going
to really break down. How can you maximize your time when you have a job and a family
and other commitments? How can you maximize your money? How can you maximize your energy?
I'm going to be sharing with you a few practical things that you can do. No theory. It's things
that you can do that are implementable, that you can start to implement in your business
right now, helping you get to that place where you want to be. So make sure you look out
for the next episode. I'm going to be breaking that down with you. But for now, I want to
encourage you to go back and listen to this episode again, identify what the right goal
is, set that realistic goal, and then be ready for what we're going to be discussing next
week. My name is DJ Sabanjo. I am really glad that you sat through this and I look forward
to continue to be a big part of your success story. Enjoy the rest of your week and see
you in the next episode.
You have been listening to the Coaching Business Mentor podcast. The podcast focused on giving
premium business advice to heart led coaches, helping them get more clients, help more people
and make more money consistently. If you enjoy this episode, I'd like to encourage you to
do three things very quickly. Number one, subscribe to this podcast. Number two, I'd
like you to leave a review about the podcast and how useful it was for you. And number
three, I would like you to share this podcast episode with three coaches who you know would
benefit from this. Thank you so very much for listening. If you do want to follow me,
you can find me on Instagram. It's DJ Sabanjo and I look forward to continue to be a part
of your success story. Let's keep on changing lives and let's keep on making our world a
better place and getting paid as we do so. This is DJ Sabanjo. See you on the next episode.