1 00:00:00,000 --> 00:00:10,160 As a heartfelt coach who has made a commitment and a desire to serve your ideal premium buyer, 2 00:00:10,160 --> 00:00:14,540 have you ever found yourself in a situation where you begin to doubt your ability to begin 3 00:00:14,540 --> 00:00:19,540 to doubt your expertise and even sometimes begin to doubt your achievements and you begin 4 00:00:19,540 --> 00:00:21,900 to feel like a fraud? 5 00:00:21,900 --> 00:00:26,260 You're worried that someone's going to find out that you don't actually qualify to do 6 00:00:26,260 --> 00:00:28,180 what you say you're doing. 7 00:00:28,180 --> 00:00:34,420 During this episode, I'm going to show you how you can identify imposter syndrome and 8 00:00:34,420 --> 00:00:40,760 eliminate it so you can have the confidence to go out there and build that coaching business 9 00:00:40,760 --> 00:00:42,240 that you deserve. 10 00:00:42,240 --> 00:00:43,240 See you on the inside. 11 00:00:43,240 --> 00:00:50,100 You're listening to the Coaching Business Mentor with DJ Sabanjo, the number one business 12 00:00:50,100 --> 00:00:55,120 podcast for heart led coaches who want to get more clients, serve more people and make 13 00:00:55,120 --> 00:00:56,600 more money. 14 00:00:56,600 --> 00:01:00,100 Welcome to this week's episode of your Coaching Business Mentor. 15 00:01:00,100 --> 00:01:03,560 I am your host, DJ Sabanjo. 16 00:01:03,560 --> 00:01:09,660 Last week on episode three, we talked about finding your wealthy place where we identified 17 00:01:09,660 --> 00:01:15,320 that that is actually all about your ideal premium buyer and that's the person who gets 18 00:01:15,320 --> 00:01:21,520 the most value out of what you offer and who is both willing and able to pay for it. 19 00:01:21,520 --> 00:01:23,680 I'm not going to dive too deep into that. 20 00:01:23,680 --> 00:01:29,400 If you didn't listen to it, I encourage you to go back and listen to that episode. 21 00:01:29,400 --> 00:01:33,000 You don't have to stop this to go ahead and listen to that one right now. 22 00:01:33,000 --> 00:01:36,880 You can basically just get through this and as soon as you're done, you can then go back 23 00:01:36,880 --> 00:01:39,320 and listen to episode three. 24 00:01:39,320 --> 00:01:45,800 Now this episode, we actually want to dive deeper into looking at your ideal premium 25 00:01:45,800 --> 00:01:46,800 buyer. 26 00:01:46,800 --> 00:01:53,160 But what we're looking to do today is we want to look at expanding your comfort zone to 27 00:01:53,160 --> 00:02:01,000 incorporate your ideal premium buyer so that you can completely eliminate something that 28 00:02:01,000 --> 00:02:06,360 is a big issue for heart led coaches who are going out into the marketplace and who are 29 00:02:06,360 --> 00:02:11,800 looking to start charging money for what they do or maybe are looking to expand and start 30 00:02:11,800 --> 00:02:17,080 serving a different market who they have identified they can make a bigger difference for and 31 00:02:17,080 --> 00:02:19,800 also they can make more money serving. 32 00:02:19,800 --> 00:02:22,480 Imposter syndrome is a real thing. 33 00:02:22,480 --> 00:02:28,120 And it really holds a lot of people back from being the best that they can be and getting 34 00:02:28,120 --> 00:02:32,520 the best that they can get from serving in the marketplace. 35 00:02:32,520 --> 00:02:36,480 Usually it shows up where you begin to doubt your capability. 36 00:02:36,480 --> 00:02:38,520 You begin to doubt your expertise. 37 00:02:38,520 --> 00:02:41,800 You begin to think maybe I don't fit in. 38 00:02:41,800 --> 00:02:44,520 Maybe I'm not qualified. 39 00:02:44,520 --> 00:02:48,760 Even when you begin to get some successes, when you begin to nail clients, you begin 40 00:02:48,760 --> 00:02:52,800 to doubt that you actually qualify to serve these clients. 41 00:02:52,800 --> 00:02:57,120 And you start to feel like you're a fraud and that at some point you're going to get 42 00:02:57,120 --> 00:02:58,120 found out. 43 00:02:58,120 --> 00:03:02,400 I'm sure maybe as you're listening to this, you can identify with this feeling. 44 00:03:02,400 --> 00:03:09,200 I just want you to know that it's not a feeling that only you are experiencing. 45 00:03:09,200 --> 00:03:14,320 Most heart led coaches who step out into building a business or those who make a decision to 46 00:03:14,320 --> 00:03:21,400 step out into serving an ideal premium buyer does experience, most of us do experience 47 00:03:21,400 --> 00:03:25,140 this phenomenon called imposter syndrome. 48 00:03:25,140 --> 00:03:26,600 It can cripple you. 49 00:03:26,600 --> 00:03:29,560 It can keep you hiding in the corner. 50 00:03:29,560 --> 00:03:36,360 And worst of all, it can drive you back into your comfort zone where you start making excuses. 51 00:03:36,360 --> 00:03:39,760 You start saying things like maybe it wasn't for me. 52 00:03:39,760 --> 00:03:41,360 Maybe the timing is right. 53 00:03:41,360 --> 00:03:43,600 I didn't really feel comfortable there. 54 00:03:43,600 --> 00:03:46,440 There was just something about it that was off. 55 00:03:46,440 --> 00:03:48,360 It was not really me. 56 00:03:48,360 --> 00:03:50,240 It's none of those things. 57 00:03:50,240 --> 00:03:56,240 What it really was is you were feeling like you didn't qualify, like you didn't deserve 58 00:03:56,240 --> 00:03:57,240 it. 59 00:03:57,240 --> 00:04:00,660 It was you experiencing imposter syndrome. 60 00:04:00,660 --> 00:04:02,920 And the truth is I can identify with this. 61 00:04:02,920 --> 00:04:08,080 And I'm going to share a little bit about something that happened for me a while back. 62 00:04:08,080 --> 00:04:10,840 So you can understand that I can feel your pain. 63 00:04:10,840 --> 00:04:11,840 I've been there. 64 00:04:11,840 --> 00:04:12,840 I've experienced it. 65 00:04:12,840 --> 00:04:14,440 I've lived it. 66 00:04:14,440 --> 00:04:16,700 And I've lived it more than once, actually. 67 00:04:16,700 --> 00:04:20,840 But I'm going to share one experience that just stuck out for me as I began to think 68 00:04:20,840 --> 00:04:23,840 about what to share during this episode. 69 00:04:23,840 --> 00:04:27,880 I used to work with a company called Transport for London way back. 70 00:04:27,880 --> 00:04:32,220 And when I worked within London Underground, which was a part of Transport for London, 71 00:04:32,220 --> 00:04:37,960 you can work out from the name that Transport for London is all about transportation in London. 72 00:04:37,960 --> 00:04:43,360 London Underground was the underground rail system that actually ran across London. 73 00:04:43,360 --> 00:04:45,440 And I worked within London Underground. 74 00:04:45,440 --> 00:04:47,120 I started as a station assistant. 75 00:04:47,120 --> 00:04:52,240 And within a couple of years, I'd become a manager at one of the stations, a London Underground. 76 00:04:52,240 --> 00:04:56,040 And I was doing quite well as a station manager there. 77 00:04:56,040 --> 00:05:01,280 However, the reality is my passion was always about people development. 78 00:05:01,280 --> 00:05:05,560 It was about helping people advance and helping people improve. 79 00:05:05,560 --> 00:05:10,680 Even when I was a station manager, I spent most of the time that I was working there, 80 00:05:10,680 --> 00:05:13,680 helping the people who I manage with their careers. 81 00:05:13,680 --> 00:05:17,940 And I'd sit down with them and coach them, support them, challenge them, inspire them 82 00:05:17,940 --> 00:05:23,960 to be better than they were and guide them in ways they could begin to expand and develop 83 00:05:23,960 --> 00:05:25,440 their capabilities. 84 00:05:25,440 --> 00:05:28,120 So I realized that this was who I was. 85 00:05:28,120 --> 00:05:33,520 And so moving into some sort of learning role made complete sense for me. 86 00:05:33,520 --> 00:05:40,520 And in 2006, I did get the opportunity to transition into working as a management and 87 00:05:40,520 --> 00:05:44,640 leadership development trainer within the same organization. 88 00:05:44,640 --> 00:05:51,200 But I moved away from operations on the station side into one of the fancy corporate offices. 89 00:05:51,200 --> 00:05:55,320 Now I still remember when I just started this new job. 90 00:05:55,320 --> 00:05:57,520 It was a whole new world. 91 00:05:57,520 --> 00:06:03,640 I moved from wearing a uniform to having to wear my own suits and coming in from home 92 00:06:03,640 --> 00:06:09,680 and having my own allocated space unlike before where I shared office space. 93 00:06:09,680 --> 00:06:11,360 It was all very different for me. 94 00:06:11,360 --> 00:06:13,560 But that was just the beginnings. 95 00:06:13,560 --> 00:06:17,520 I remember going into a meeting and I still remember this moment. 96 00:06:17,520 --> 00:06:19,440 I'm sitting in this meeting. 97 00:06:19,440 --> 00:06:21,000 It's a meeting of the larger team. 98 00:06:21,000 --> 00:06:24,360 There's about, I don't know, about 10 of us in the room. 99 00:06:24,360 --> 00:06:25,960 And I'm sitting there. 100 00:06:25,960 --> 00:06:27,840 And they're having conversations. 101 00:06:27,840 --> 00:06:32,720 They might as well have been speaking a completely different language. 102 00:06:32,720 --> 00:06:35,200 I felt like a fish out of water. 103 00:06:35,200 --> 00:06:37,680 I'm seeing the conversations back and forth. 104 00:06:37,680 --> 00:06:41,200 I'm seeing people ask questions and other people responding. 105 00:06:41,200 --> 00:06:43,800 I'm seeing people making contributions. 106 00:06:43,800 --> 00:06:47,560 And I have no clue what they're talking about. 107 00:06:47,560 --> 00:06:53,240 I'm sitting there thinking to myself, oh my goodness, I hope my old job is still available 108 00:06:53,240 --> 00:06:56,160 because I don't think that I fit in here. 109 00:06:56,160 --> 00:06:59,080 I felt like a fish out of water. 110 00:06:59,080 --> 00:07:01,960 I remember when they turned to me and said, DJ, what do you think? 111 00:07:01,960 --> 00:07:03,760 And I said, yeah, I think it makes sense. 112 00:07:03,760 --> 00:07:07,720 Now, you've got to understand I hadn't the foggiest idea what they were talking about. 113 00:07:07,720 --> 00:07:13,760 But that was my way of just escaping from that conversation in the moment because I 114 00:07:13,760 --> 00:07:16,440 had no clue what was going on. 115 00:07:16,440 --> 00:07:21,360 I also remember another incident that stood out for me. 116 00:07:21,360 --> 00:07:27,360 This particular situation, I was sitting in the room while a colleague of mine who was 117 00:07:27,360 --> 00:07:30,280 piloting a new course. 118 00:07:30,280 --> 00:07:32,960 It was a course called Managing Performance. 119 00:07:32,960 --> 00:07:39,640 And I was sitting in because I was meant to be a co-deliver, which meant in the near future, 120 00:07:39,640 --> 00:07:44,720 I was going to be delivering this course that my colleague was delivering. 121 00:07:44,720 --> 00:07:48,600 I remember sitting in the room and he starts to deliver. 122 00:07:48,600 --> 00:07:51,360 I have no idea what he's saying. 123 00:07:51,360 --> 00:07:53,760 And then the delegates are asking him questions. 124 00:07:53,760 --> 00:07:57,060 The delegates are contributing to the conversation. 125 00:07:57,060 --> 00:07:58,680 And I am sitting there. 126 00:07:58,680 --> 00:08:01,120 I am clueless. 127 00:08:01,120 --> 00:08:03,900 And I'm thinking to myself, how can I deliver this? 128 00:08:03,900 --> 00:08:05,520 I don't understand it. 129 00:08:05,520 --> 00:08:07,120 Why am I here? 130 00:08:07,120 --> 00:08:09,040 All this was running through my head. 131 00:08:09,040 --> 00:08:12,880 I remember people would come up to me like my boss would come into the room and say, 132 00:08:12,880 --> 00:08:14,200 DJ, how are you finding it? 133 00:08:14,200 --> 00:08:17,920 And I'll just smile because I was panicking. 134 00:08:17,920 --> 00:08:21,520 I was thinking to myself, you should have just stayed back in your old job. 135 00:08:21,520 --> 00:08:23,240 You know that you don't fit in here. 136 00:08:23,240 --> 00:08:25,440 You know that this is not where you're meant to be. 137 00:08:25,440 --> 00:08:29,800 Your background is entrepreneurial and operation. 138 00:08:29,800 --> 00:08:34,240 This whole corporate language, it's not for you. 139 00:08:34,240 --> 00:08:40,840 I sit through the two-day course and I go up to my manager and I say to her, I say, 140 00:08:40,840 --> 00:08:45,120 Norma, I really think that I should go on the train to train a course. 141 00:08:45,120 --> 00:08:46,120 She says, why, DJ? 142 00:08:46,120 --> 00:08:52,640 I said, because of the environment that I've come from, I don't really have the experience 143 00:08:52,640 --> 00:08:54,360 that is needed in this job. 144 00:08:54,360 --> 00:08:59,400 And I feel like going on the train to train a course, I would get some formal training 145 00:08:59,400 --> 00:09:03,200 that would really help me for this new job. 146 00:09:03,200 --> 00:09:09,960 Now my boss looks at me and she says, she doesn't think that I really need this training. 147 00:09:09,960 --> 00:09:12,080 I'm like, okay. 148 00:09:12,080 --> 00:09:15,840 You know, if she thinks she doesn't need it, I did feel that I did, but I felt, you know 149 00:09:15,840 --> 00:09:17,920 what, I'll just hear her. 150 00:09:17,920 --> 00:09:19,400 She says, leave it with me. 151 00:09:19,400 --> 00:09:20,780 We'll see what we can do. 152 00:09:20,780 --> 00:09:22,120 And I did. 153 00:09:22,120 --> 00:09:25,400 And then a few hours later, she comes up to me, she says, DJ, you know what? 154 00:09:25,400 --> 00:09:28,000 I think you should go on the train to train a course. 155 00:09:28,000 --> 00:09:31,320 Go and look for a good course and we'll send you off on the course. 156 00:09:31,320 --> 00:09:35,680 So while I was looking, she then comes back to me within an hour and says, DJ, I have 157 00:09:35,680 --> 00:09:36,680 found a course. 158 00:09:36,680 --> 00:09:38,000 It's offered by Reed. 159 00:09:38,000 --> 00:09:42,080 It's a five-day train to train a course and I have booked you on the course. 160 00:09:42,080 --> 00:09:43,820 I felt great. 161 00:09:43,820 --> 00:09:48,680 So I'm looking forward to this course because I'm thinking I'm finally going to learn how 162 00:09:48,680 --> 00:09:52,040 to be a good trainer because I don't feel like I fit in. 163 00:09:52,040 --> 00:09:55,080 I know that I did well at the interviews. 164 00:09:55,080 --> 00:09:59,880 I know that I performed well at the interviews and they felt I was good enough to give me 165 00:09:59,880 --> 00:10:01,020 this job. 166 00:10:01,020 --> 00:10:05,600 But the reality is I know deep down inside that I don't fit in. 167 00:10:05,600 --> 00:10:11,400 I know deep down inside that I'm not really ready for this right now. 168 00:10:11,400 --> 00:10:13,920 This was all that was going through my head. 169 00:10:13,920 --> 00:10:21,760 So they booked me on the course and I go away for this two-day course and I come back. 170 00:10:21,760 --> 00:10:26,680 When I come back from the course, I guess the question you'd ask me is, DJ, so what 171 00:10:26,680 --> 00:10:29,880 did you get out of the course? 172 00:10:29,880 --> 00:10:31,040 I learned. 173 00:10:31,040 --> 00:10:32,160 I got a few hints. 174 00:10:32,160 --> 00:10:33,160 I got a few tips. 175 00:10:33,160 --> 00:10:40,600 I definitely got a few concepts I could implement and I could use in my career and in my new 176 00:10:40,600 --> 00:10:41,760 role. 177 00:10:41,760 --> 00:10:51,680 But my biggest takeaway from that course was the fact that I identified that I am a really, 178 00:10:51,680 --> 00:10:52,880 really good trainer. 179 00:10:52,880 --> 00:10:56,880 That was probably my biggest takeaway from the course. 180 00:10:56,880 --> 00:10:57,880 How did that happen? 181 00:10:57,880 --> 00:11:04,200 It mainly was just from the fact that I was sitting in the room and pretty much everything 182 00:11:04,200 --> 00:11:07,420 the trainer was telling us, I knew. 183 00:11:07,420 --> 00:11:11,600 Every time she was asking a question, I was putting up my hand. 184 00:11:11,600 --> 00:11:16,960 After a while, I felt very embarrassed because it seemed like I was showing off, but it was 185 00:11:16,960 --> 00:11:18,880 just because I knew the answers. 186 00:11:18,880 --> 00:11:22,680 No one else put up their hand and she's sitting there waiting for someone to say something. 187 00:11:22,680 --> 00:11:24,280 My hand goes up again. 188 00:11:24,280 --> 00:11:26,760 And then we also had a lot of skills practice. 189 00:11:26,760 --> 00:11:34,000 And from the feedback that I received from my co-delegates as well as from the facilitator, 190 00:11:34,000 --> 00:11:39,480 I left that five-day course knowing that I'm a really good trainer. 191 00:11:39,480 --> 00:11:44,000 Now, I get back to work and my boss sits down with me, Norma. 192 00:11:44,000 --> 00:11:46,000 She was a phenomenal manager. 193 00:11:46,000 --> 00:11:48,640 And then she asked me, DJ, how was it? 194 00:11:48,640 --> 00:11:49,760 What did you get from the course? 195 00:11:49,760 --> 00:11:54,960 I said, I got from the course that I am a really good trainer and I'm quite confident 196 00:11:54,960 --> 00:11:57,080 now that I can do well in this role. 197 00:11:57,080 --> 00:12:02,800 And then she looked at me and she smiled and she said, that was exactly why I agreed for 198 00:12:02,800 --> 00:12:07,960 you to go on that course, because I know this about you already, but I know that you needed 199 00:12:07,960 --> 00:12:10,920 to know this about yourself. 200 00:12:10,920 --> 00:12:15,520 And for me, that was the beginning of knocking out imposter syndrome. 201 00:12:15,520 --> 00:12:21,000 And I did go on to build a very solid career in management and leadership development, 202 00:12:21,000 --> 00:12:29,160 expanded from just training and coaching and consulting and also in leading my own teams 203 00:12:29,160 --> 00:12:31,200 in that space. 204 00:12:31,200 --> 00:12:37,800 But today, some people have said that I am one of the top management and leadership development 205 00:12:37,800 --> 00:12:40,680 specialists in the United Kingdom. 206 00:12:40,680 --> 00:12:47,000 What if, just what if after that meeting or after being in the room where my colleague 207 00:12:47,000 --> 00:12:53,040 was delivering that training program, what if I just felt it wasn't for me, I didn't 208 00:12:53,040 --> 00:12:56,880 fit in and I went back to my comfort zone? 209 00:12:56,880 --> 00:12:59,560 I went back to my old role. 210 00:12:59,560 --> 00:13:02,440 What if I went to my manager and said it was a mistake? 211 00:13:02,440 --> 00:13:04,520 I don't really feel this is the job for me. 212 00:13:04,520 --> 00:13:06,520 I don't feel that I fit in. 213 00:13:06,520 --> 00:13:08,760 It just doesn't feel right for me. 214 00:13:08,760 --> 00:13:14,880 I would have gone back to where I used to be and never had the wonderful experiences 215 00:13:14,880 --> 00:13:21,420 I had and gone on to build the amazing career that I built for myself because of imposter 216 00:13:21,420 --> 00:13:22,420 syndrome. 217 00:13:22,420 --> 00:13:28,200 Now the challenge is as a heart led coach, where you don't have a boss to encourage you, 218 00:13:28,200 --> 00:13:33,600 where you're not in a system where you have moved into a new role and you technically 219 00:13:33,600 --> 00:13:36,400 can't just go back to your old role. 220 00:13:36,400 --> 00:13:42,440 The truth is it's easy for you to quit on yourself and just go back, to quit on trying 221 00:13:42,440 --> 00:13:48,560 to build a coaching business or to quit more importantly on serving this ideal premium 222 00:13:48,560 --> 00:13:54,040 buyer because of feeling uncomfortable, because of maybe one or two things not going the way 223 00:13:54,040 --> 00:13:55,480 you want it to go. 224 00:13:55,480 --> 00:13:58,080 And then you begin to think it's not really for me. 225 00:13:58,080 --> 00:13:59,080 I don't fit in. 226 00:13:59,080 --> 00:14:00,560 I don't feel comfortable. 227 00:14:00,560 --> 00:14:04,720 And all of these excuses that run through your head and then you give up. 228 00:14:04,720 --> 00:14:07,000 But that's not going to happen. 229 00:14:07,000 --> 00:14:10,040 That's not going to happen because you're here listening to this episode. 230 00:14:10,040 --> 00:14:13,840 We're going to identify imposter syndrome and you're probably listening to this and 231 00:14:13,840 --> 00:14:17,240 you can know if you have experienced it. 232 00:14:17,240 --> 00:14:22,360 But when we come back after the break, I'm going to show you this really powerful way 233 00:14:22,360 --> 00:14:29,520 to identify and eliminate imposter syndrome so that you can go on to be that superstar, 234 00:14:29,520 --> 00:14:36,840 amazing, phenomenal coach who's making a difference in that space you have chosen to without imposter 235 00:14:36,840 --> 00:14:38,640 syndrome getting in the way. 236 00:14:38,640 --> 00:14:39,640 See in a few moments. 237 00:14:39,640 --> 00:14:45,720 Are you a coach? 238 00:14:45,720 --> 00:14:50,800 Do you need to get paying clients consistently, but you don't want to waste countless hours 239 00:14:50,800 --> 00:14:53,280 trying to be famous in social media? 240 00:14:53,280 --> 00:14:58,280 Do you want a calendar full of appointments with quality prospects who want what you offer 241 00:14:58,280 --> 00:15:03,120 so you can convert premium clients month after month without stress? 242 00:15:03,120 --> 00:15:08,120 Now you can do just that when we help you implement the predictable profit machine for 243 00:15:08,120 --> 00:15:15,240 coaches, a business system that helps coaches consistently generate profits in their business. 244 00:15:15,240 --> 00:15:22,160 All you have to do is visit coachingbusinessmentor.show forward slash machine. 245 00:15:22,160 --> 00:15:26,920 Watch the short explainer video and then go ahead and book an appointment. 246 00:15:26,920 --> 00:15:32,480 Let us help you build a predictable profit machine around your own coaching expertise 247 00:15:32,480 --> 00:15:37,720 so you can start earning predictable profits in your business month after month. 248 00:15:37,720 --> 00:15:41,920 Hey, welcome back and let's dive straight in. 249 00:15:41,920 --> 00:15:47,600 If you are not driving, I want you to do something, I want you to shut your eyes for a moment. 250 00:15:47,600 --> 00:15:49,880 I want you to actually shut your eyes to make this work. 251 00:15:49,880 --> 00:15:50,880 You really need to do this. 252 00:15:50,880 --> 00:15:57,120 So go ahead and shut your eyes and I want you to imagine you are a brilliant doctor 253 00:15:57,120 --> 00:15:58,120 in your own country. 254 00:15:58,120 --> 00:16:01,040 So I want you to picture yourself wearing that white coat. 255 00:16:01,040 --> 00:16:03,720 You've got the stethoscope, you've got everything. 256 00:16:03,720 --> 00:16:04,720 You are the doctor. 257 00:16:04,720 --> 00:16:11,440 I want you to imagine you are a brilliant doctor in your country, wherever that is. 258 00:16:11,440 --> 00:16:17,800 Imagine that for one reason or another, you have decided that Japan is a place for you 259 00:16:17,800 --> 00:16:18,800 to go. 260 00:16:18,800 --> 00:16:24,960 There's great opportunity in Japan and you heard that there's lots of amazing technology 261 00:16:24,960 --> 00:16:30,960 available for doctors in Japan and there's lots of opportunity there. 262 00:16:30,960 --> 00:16:37,600 And so you have decided that you are going to move to Japan and relocate to Japan and 263 00:16:37,600 --> 00:16:40,800 practice as a doctor. 264 00:16:40,800 --> 00:16:42,640 You hop on the plane, you fly out to Japan. 265 00:16:42,640 --> 00:16:46,160 And if you do live in Japan, just pick another country. 266 00:16:46,160 --> 00:16:52,680 You arrive in Japan and as soon as you get there, it's all different. 267 00:16:52,680 --> 00:16:54,160 Everything's different. 268 00:16:54,160 --> 00:16:59,720 You realize that everyone's speaking a different language that you don't understand. 269 00:16:59,720 --> 00:17:02,640 Getting a cab is really difficult for you. 270 00:17:02,640 --> 00:17:06,720 It's a struggle to really engage with the driver. 271 00:17:06,720 --> 00:17:09,000 Everything's just so different. 272 00:17:09,000 --> 00:17:11,260 Everything is just so weird. 273 00:17:11,260 --> 00:17:16,960 You get to the hospital and you see that everything, all the signs are in Japanese. 274 00:17:16,960 --> 00:17:19,020 Everybody's talking in Japanese. 275 00:17:19,020 --> 00:17:21,600 You see some really interesting equipment. 276 00:17:21,600 --> 00:17:24,760 It just looks very different to you. 277 00:17:24,760 --> 00:17:28,320 You've never seen stuff like this before. 278 00:17:28,320 --> 00:17:34,240 It's all very different and you begin to feel quite uncomfortable. 279 00:17:34,240 --> 00:17:38,080 You begin to feel it's just not what you're used to. 280 00:17:38,080 --> 00:17:39,960 And people are just speaking all around you. 281 00:17:39,960 --> 00:17:40,960 You can hear voices. 282 00:17:40,960 --> 00:17:43,000 You have no clue what they're saying. 283 00:17:43,000 --> 00:17:46,320 You're seeing signs and you're not sure whether it means go left or go right. 284 00:17:46,320 --> 00:17:47,840 You're not sure what the language means. 285 00:17:47,840 --> 00:17:51,560 It's all just very, very different. 286 00:17:51,560 --> 00:17:53,640 And you're looking around and you feel lost. 287 00:17:53,640 --> 00:17:58,600 And you're thinking to yourself, how am I going to work here? 288 00:17:58,600 --> 00:18:00,520 You're really feeling out of place. 289 00:18:00,520 --> 00:18:03,160 You're feeling like you don't fit in. 290 00:18:03,160 --> 00:18:07,020 You see other people and they just seem to be very comfortable here. 291 00:18:07,020 --> 00:18:11,920 It seems all natural for them, but for you, it is very, very weird. 292 00:18:11,920 --> 00:18:13,680 You feel very uncomfortable. 293 00:18:13,680 --> 00:18:17,080 You're beginning to feel like you don't like it. 294 00:18:17,080 --> 00:18:18,640 I don't feel comfortable here. 295 00:18:18,640 --> 00:18:19,680 I can't relax. 296 00:18:19,680 --> 00:18:20,880 I am tense. 297 00:18:20,880 --> 00:18:22,380 I am on the edge. 298 00:18:22,380 --> 00:18:25,200 I am quite uncertain. 299 00:18:25,200 --> 00:18:26,440 Am I sure about this? 300 00:18:26,440 --> 00:18:28,400 Did I make that right decision? 301 00:18:28,400 --> 00:18:31,640 Things were okay back in my own country. 302 00:18:31,640 --> 00:18:36,320 Back in my own country, I didn't have to deal with all this other stuff I needed to deal 303 00:18:36,320 --> 00:18:37,760 with. 304 00:18:37,760 --> 00:18:39,000 Everything made sense to me. 305 00:18:39,000 --> 00:18:40,440 I knew how things worked. 306 00:18:40,440 --> 00:18:42,800 I just got on with my job. 307 00:18:42,800 --> 00:18:46,960 All of a sudden, everything is so different. 308 00:18:46,960 --> 00:18:49,640 And you begin to feel nervy. 309 00:18:49,640 --> 00:18:51,740 You start to have doubts. 310 00:18:51,740 --> 00:18:54,140 You start to question your decision. 311 00:18:54,140 --> 00:18:58,480 You start to ask yourself, why did I take this job? 312 00:18:58,480 --> 00:19:00,560 Why did I make this decision? 313 00:19:00,560 --> 00:19:02,520 Why did I come here? 314 00:19:02,520 --> 00:19:04,660 All this stuff is going through your head. 315 00:19:04,660 --> 00:19:05,660 How are you feeling? 316 00:19:05,660 --> 00:19:08,420 Can you just think about that for a moment? 317 00:19:08,420 --> 00:19:11,880 Think about how you may be feeling right now. 318 00:19:11,880 --> 00:19:15,760 So think of those words that describe how you feel. 319 00:19:15,760 --> 00:19:20,200 I said a few earlier on, and maybe you can identify with some of those words, words like 320 00:19:20,200 --> 00:19:28,340 uncomfortable, words like uncertain, worried, anxious, and some other words like this. 321 00:19:28,340 --> 00:19:32,060 These are the words that describe how you feel. 322 00:19:32,060 --> 00:19:34,360 Now let me ask you a question though. 323 00:19:34,360 --> 00:19:43,720 You may be feeling all these different negative feelings, though you may feel out of place. 324 00:19:43,720 --> 00:19:48,720 Have you become an incompetent doctor all of a sudden? 325 00:19:48,720 --> 00:19:49,720 Have you? 326 00:19:49,720 --> 00:19:51,400 The answer is no. 327 00:19:51,400 --> 00:19:52,680 The answer is no. 328 00:19:52,680 --> 00:19:56,000 You were a brilliant, excellent doctor. 329 00:19:56,000 --> 00:20:01,020 You were as brilliant now as you were before you hopped on the plane. 330 00:20:01,020 --> 00:20:07,360 The only difference is you are now outside of the zone of your comfort, which is your 331 00:20:07,360 --> 00:20:08,440 home. 332 00:20:08,440 --> 00:20:13,280 You've come into a different place where the language is foreign to you, the culture is 333 00:20:13,280 --> 00:20:18,360 foreign to you, the people are foreign to you, and you feel uncomfortable. 334 00:20:18,360 --> 00:20:23,200 But that does not make you incompetent all of a sudden. 335 00:20:23,200 --> 00:20:26,520 It just makes you uncomfortable. 336 00:20:26,520 --> 00:20:31,700 And that's exactly what it's like for you as a coach. 337 00:20:31,700 --> 00:20:37,640 If you are a coach who has had to make a transition to a zone where you're looking to serve your 338 00:20:37,640 --> 00:20:45,200 ideal premium buyer, what usually happens for us is because we transition into a different 339 00:20:45,200 --> 00:20:53,520 culture, we transition into a different people, a different audience, we transition into where 340 00:20:53,520 --> 00:20:59,680 they speak a different language, we will feel uncomfortable, we will feel out of place. 341 00:20:59,680 --> 00:21:01,840 And those feelings are real. 342 00:21:01,840 --> 00:21:03,040 They will happen for you. 343 00:21:03,040 --> 00:21:07,160 And I know, and I'm telling you this now, if you've already made that decision in the 344 00:21:07,160 --> 00:21:10,840 past, you know how uncomfortable it made you feel. 345 00:21:10,840 --> 00:21:16,240 If you've been thinking about it, I'm telling you now, you will feel uncomfortable. 346 00:21:16,240 --> 00:21:23,160 But in spite of that, just like the doctor who feels uncomfortable when they transition 347 00:21:23,160 --> 00:21:29,840 to Japan from their own home country, wherever that is, it doesn't mean that the doctor is 348 00:21:29,840 --> 00:21:30,840 incompetent. 349 00:21:30,840 --> 00:21:36,760 They're still as brilliant as they were in their home country now that they're in this 350 00:21:36,760 --> 00:21:39,500 unfamiliar territory. 351 00:21:39,500 --> 00:21:41,640 And it's the same thing for you. 352 00:21:41,640 --> 00:21:50,920 You are still as brilliant a coach in this new zone serving your ideal premium buyer 353 00:21:50,920 --> 00:21:54,640 as you were when you were in your comfort zone. 354 00:21:54,640 --> 00:21:56,640 I need you to understand this. 355 00:21:56,640 --> 00:22:01,240 The same way the doctors brilliant outside their comfort zone as they were in their comfort 356 00:22:01,240 --> 00:22:08,480 zone, you are still a brilliant coach outside your comfort zone as you were or are in your 357 00:22:08,480 --> 00:22:09,880 comfort zone. 358 00:22:09,880 --> 00:22:13,680 But you will feel uncomfortable because it's all different. 359 00:22:13,680 --> 00:22:16,040 It's all unknown. 360 00:22:16,040 --> 00:22:19,080 It's uncharted for you. 361 00:22:19,080 --> 00:22:20,860 What do you need to do? 362 00:22:20,860 --> 00:22:28,040 So you can begin to expand your comfort zone so you can become comfortable within this 363 00:22:28,040 --> 00:22:31,400 new zone, because that's technically what you want to do. 364 00:22:31,400 --> 00:22:34,600 Technically there's three things you need to do, but there's something that needs to 365 00:22:34,600 --> 00:22:36,680 be at the base of it all. 366 00:22:36,680 --> 00:22:45,240 There is a mindset that needs to be at the base of this as you begin to expand your comfort 367 00:22:45,240 --> 00:22:51,440 zone to incorporate this new space, to expand into this new zone. 368 00:22:51,440 --> 00:22:57,960 And that is you need to be able to say and understand that you are a brilliant coach 369 00:22:57,960 --> 00:23:03,040 and success in this new space is inevitable. 370 00:23:03,040 --> 00:23:04,360 You need to understand this. 371 00:23:04,360 --> 00:23:10,040 You need to write this down and you need to say this to yourself every single day, two 372 00:23:10,040 --> 00:23:12,040 times a day, three times a day. 373 00:23:12,040 --> 00:23:19,040 I am a brilliant coach and success in this new zone for me is inevitable. 374 00:23:19,040 --> 00:23:20,120 Name that zone. 375 00:23:20,120 --> 00:23:25,440 So with the example I used in the last episode, this person who's a career coach, who was 376 00:23:25,440 --> 00:23:32,520 maybe initially working with fresh graduates, but now is looking to work with professionals 377 00:23:32,520 --> 00:23:38,080 who are transitioning into becoming independent contractors. 378 00:23:38,080 --> 00:23:47,120 It would be something along the lines of I am a brilliant coach and success working with 379 00:23:47,120 --> 00:23:53,360 professionals transitioning to becoming independent contractors is inevitable. 380 00:23:53,360 --> 00:24:01,280 I am a brilliant career coach and success working with professionals transitioning to 381 00:24:01,280 --> 00:24:05,480 becoming independent contractors is inevitable. 382 00:24:05,480 --> 00:24:11,120 That person needs to start saying that from now when they feel very uncomfortable. 383 00:24:11,120 --> 00:24:12,840 And there's a reason I'm telling you to do this. 384 00:24:12,840 --> 00:24:17,960 I need you to actually just stop this recording and write this one down. 385 00:24:17,960 --> 00:24:24,360 I am a brilliant whatever coach you are and success in whatever your IPB niche is, is 386 00:24:24,360 --> 00:24:26,240 inevitable. 387 00:24:26,240 --> 00:24:30,720 And I'll share the reason why this is important before I end this episode. 388 00:24:30,720 --> 00:24:33,840 Technically there's three things that you need to do in order to expand your comfort 389 00:24:33,840 --> 00:24:34,840 zone. 390 00:24:34,840 --> 00:24:38,360 You've got to number one, immerse yourself in the culture. 391 00:24:38,360 --> 00:24:39,680 It's a different space. 392 00:24:39,680 --> 00:24:45,480 Again, just like the doctor who's come to a new country, every community, every space 393 00:24:45,480 --> 00:24:51,240 has its own culture and you need to become comfortable in the culture. 394 00:24:51,240 --> 00:24:57,480 And you've got to do that by immersing yourself, not by just tasting the odd meal here or there. 395 00:24:57,480 --> 00:25:03,580 It's like some people, they go into a new country to work, but they never really immerse 396 00:25:03,580 --> 00:25:05,480 themselves in the culture. 397 00:25:05,480 --> 00:25:10,640 They only look for, they stay in a small community where it's people like them. 398 00:25:10,640 --> 00:25:16,120 They only would go to that one restaurant that serves food from where they come from. 399 00:25:16,120 --> 00:25:19,600 They only associate with people who are like them. 400 00:25:19,600 --> 00:25:24,640 They watch television from their country and they could live in that place for five years 401 00:25:24,640 --> 00:25:29,200 and 10 years and they never really connect with that space. 402 00:25:29,200 --> 00:25:32,120 You want to do the absolute opposite. 403 00:25:32,120 --> 00:25:34,960 You want to do the absolute opposite. 404 00:25:34,960 --> 00:25:40,160 You need to shut out your comfort zone and immerse yourself in the culture. 405 00:25:40,160 --> 00:25:46,300 So in the context of this person who's just doctor, you want to basically start watching 406 00:25:46,300 --> 00:25:50,520 Japanese television to start eating Japanese food. 407 00:25:50,520 --> 00:25:52,680 You want to start going to Japanese restaurants. 408 00:25:52,680 --> 00:25:56,080 You want to start to have Japanese friends. 409 00:25:56,080 --> 00:26:00,820 Don't go into Japan and start looking for the odd one or two people who are from where 410 00:26:00,820 --> 00:26:02,080 you come from. 411 00:26:02,080 --> 00:26:07,040 This is where you want to start to, it is uncomfortable, but your goal here is to immerse 412 00:26:07,040 --> 00:26:08,760 yourself in the culture. 413 00:26:08,760 --> 00:26:10,780 You want to learn the language. 414 00:26:10,780 --> 00:26:12,900 You want to get to know the people. 415 00:26:12,900 --> 00:26:16,240 Those are the three things that you should be doing. 416 00:26:16,240 --> 00:26:20,160 Now what does that look like in real life? 417 00:26:20,160 --> 00:26:24,360 Practically, if you're looking to immerse yourself in the culture, learn the language 418 00:26:24,360 --> 00:26:29,840 and know the people, what are some of the things that you can do? 419 00:26:29,840 --> 00:26:34,240 First of all, within that niche, you need to start reading books. 420 00:26:34,240 --> 00:26:35,960 Just start reading every book you can get. 421 00:26:35,960 --> 00:26:38,640 I would suggest start off with three books. 422 00:26:38,640 --> 00:26:44,520 Look for three top recommended books to help you understand and know that space that you're 423 00:26:44,520 --> 00:26:48,920 going into the ideal premium buyers you're looking to work with. 424 00:26:48,920 --> 00:26:53,200 Whenever I'm going into a new space like that, the first thing I do is I get three books. 425 00:26:53,200 --> 00:26:54,480 I go onto Amazon. 426 00:26:54,480 --> 00:26:59,040 I look for three books which are related to that space and I immerse myself. 427 00:26:59,040 --> 00:27:00,040 I'll pick up those books. 428 00:27:00,040 --> 00:27:01,160 I'll go to Audible. 429 00:27:01,160 --> 00:27:02,800 I'll get three books. 430 00:27:02,800 --> 00:27:06,640 I would be listening to books and reading books, listening to books and reading books, 431 00:27:06,640 --> 00:27:08,280 listening to books and reading books. 432 00:27:08,280 --> 00:27:09,280 Why am I doing that? 433 00:27:09,280 --> 00:27:15,780 I'm beginning to feed my mind to really get to know this space that I'm coming into. 434 00:27:15,780 --> 00:27:21,200 While I'm doing this also, watch programs, go onto YouTube, do a bit of research, watch 435 00:27:21,200 --> 00:27:26,480 a few videos that are expanding your scope and your knowledge and your awareness and 436 00:27:26,480 --> 00:27:31,760 your consciousness with this particular space that you're coming into. 437 00:27:31,760 --> 00:27:35,120 You've got to not just the odd video here and there. 438 00:27:35,120 --> 00:27:38,520 You literally are binging on this stuff. 439 00:27:38,520 --> 00:27:41,600 You're feeding your mind with this information. 440 00:27:41,600 --> 00:27:47,120 Go to the events which are for your audience, which are relevant to your audience, really 441 00:27:47,120 --> 00:27:51,320 getting to know them, whether they're offline events or online events. 442 00:27:51,320 --> 00:27:53,200 Join the community. 443 00:27:53,200 --> 00:27:54,680 These are really practical things. 444 00:27:54,680 --> 00:28:02,120 These are practical things, the key thing is you do this and you start to expand your 445 00:28:02,120 --> 00:28:03,120 comfort zone. 446 00:28:03,120 --> 00:28:05,440 You start to feel more comfortable. 447 00:28:05,440 --> 00:28:07,360 You start to feel more comfortable. 448 00:28:07,360 --> 00:28:11,320 You're going to the events, you're joining the online communities, you're joining the 449 00:28:11,320 --> 00:28:19,600 offline communities, you're consistently researching, learning new stuff. 450 00:28:19,600 --> 00:28:21,720 And also you're building relationships. 451 00:28:21,720 --> 00:28:27,440 Start to build relationships, start to reach out to people who serve your audience for 452 00:28:27,440 --> 00:28:34,120 every audience that you decide to work with, whoever you've defined as your ideal premium 453 00:28:34,120 --> 00:28:35,120 buyer. 454 00:28:35,120 --> 00:28:39,320 There are other businesses out there who serve them as well. 455 00:28:39,320 --> 00:28:43,760 Start to build relationships with those businesses, whatever it is. 456 00:28:43,760 --> 00:28:50,320 So if you are a coach who serves a particular niche audience, there would be others who 457 00:28:50,320 --> 00:28:51,320 would serve them. 458 00:28:51,320 --> 00:28:56,920 A good example is the example I've been working with from last episode and I've kind of used 459 00:28:56,920 --> 00:29:01,840 it here in this episode again, is the career coach who is looking to transition from working 460 00:29:01,840 --> 00:29:07,120 with young graduates to work with professionals who are looking to become independent contractors. 461 00:29:07,120 --> 00:29:12,720 While professionals who are looking to become independent contractors, one relationship 462 00:29:12,720 --> 00:29:16,400 they will have is a relationship with their accountants. 463 00:29:16,400 --> 00:29:20,080 You can begin to build relationships with their accountants. 464 00:29:20,080 --> 00:29:24,080 Start looking for people who are accountants for this group and start to build a relationship 465 00:29:24,080 --> 00:29:25,080 with them. 466 00:29:25,080 --> 00:29:28,680 These are the things that would, you know, walk for a meal with them, begin to learn 467 00:29:28,680 --> 00:29:33,920 more, begin to start looking at how you can serve each other by giving each other business. 468 00:29:33,920 --> 00:29:36,820 And they've been in the space for a lot longer than you. 469 00:29:36,820 --> 00:29:38,600 They can give you a bit of guidance. 470 00:29:38,600 --> 00:29:42,540 They can start to connect you to potential clients. 471 00:29:42,540 --> 00:29:46,960 And then as you begin to build relationships with potential clients in the beginning, don't 472 00:29:46,960 --> 00:29:48,640 see them as just clients. 473 00:29:48,640 --> 00:29:51,800 See them as folks who will open you up into that space. 474 00:29:51,800 --> 00:29:52,800 Meet with them. 475 00:29:52,800 --> 00:29:57,400 Yes, they could be a client, but even if they're not going to be a client, meet with them, 476 00:29:57,400 --> 00:30:02,260 not with a view to making them a client, with a view to them helping to open up that world 477 00:30:02,260 --> 00:30:03,260 to you. 478 00:30:03,260 --> 00:30:06,380 Sit down with them, take them out for lunch, ask them a bunch of questions. 479 00:30:06,380 --> 00:30:08,360 What was it like when you transitioned? 480 00:30:08,360 --> 00:30:10,360 What were some of the challenges? 481 00:30:10,360 --> 00:30:16,020 What would have made life easier for you as far as your transition was concerned? 482 00:30:16,020 --> 00:30:22,360 How much of a difference would having a coach have made in your life at that stage of your 483 00:30:22,360 --> 00:30:23,840 transition? 484 00:30:23,840 --> 00:30:27,380 These are the sort of things that would help you to begin to get into the heads of your 485 00:30:27,380 --> 00:30:32,940 ideal premium buyer and begin to help you become more familiar and more comfortable 486 00:30:32,940 --> 00:30:35,340 with the people that you serve. 487 00:30:35,340 --> 00:30:42,360 But what's really critical is as you're doing all this, while you're doing all this consistently, 488 00:30:42,360 --> 00:30:49,800 you need to be reminding yourself that you are a brilliant coach in your space and success 489 00:30:49,800 --> 00:30:53,600 within this new IPB space is inevitable. 490 00:30:53,600 --> 00:31:00,440 Now why is it important that you need to be saying this from today and you keep saying 491 00:31:00,440 --> 00:31:04,280 this until in your head it is true? 492 00:31:04,280 --> 00:31:06,080 And I'm going to tell you why. 493 00:31:06,080 --> 00:31:11,920 In the beginning, you need to keep saying this because when you're coming to this new 494 00:31:11,920 --> 00:31:19,280 space, working with your ideal premium buyer, repeating this and building this into your 495 00:31:19,280 --> 00:31:26,260 consciousness is what's going to keep you going so you don't quit, you don't walk away, 496 00:31:26,260 --> 00:31:31,200 you don't come up with an excuse in your head to walk away because you feel uncomfortable. 497 00:31:31,200 --> 00:31:39,280 That is what happens for up to 90% of coaches who decide to upgrade working with a new ideal 498 00:31:39,280 --> 00:31:41,600 premium buyer. 499 00:31:41,600 --> 00:31:47,320 Many of them quit, some quit in the idea stage, some quit before they take the first step, 500 00:31:47,320 --> 00:31:51,400 just imagining before they even get on the plane, they just think it's not for me, they 501 00:31:51,400 --> 00:31:52,760 go home. 502 00:31:52,760 --> 00:31:54,040 They don't even attempt. 503 00:31:54,040 --> 00:31:56,920 They just think about it, it scares them and they go back home. 504 00:31:56,920 --> 00:31:59,560 They think I'm not going to, I'm not qualified. 505 00:31:59,560 --> 00:32:04,720 Some other people land at the airport as soon as they're exposed to this new reality, it 506 00:32:04,720 --> 00:32:05,800 scares them. 507 00:32:05,800 --> 00:32:11,320 So for some people, it could just be that they go to that one event, could be they sit 508 00:32:11,320 --> 00:32:15,720 down with that first potential client and that person's speaking a language they don't 509 00:32:15,720 --> 00:32:20,240 understand, that person's asking questions they can't answer and they just feel I'm ill 510 00:32:20,240 --> 00:32:23,560 equipped, I need to go and learn, you know, and they run away. 511 00:32:23,560 --> 00:32:28,280 And some people, they actually get into the space and they become so overwhelmed with 512 00:32:28,280 --> 00:32:34,840 how much they do not know about this space and they run away and they quit. 513 00:32:34,840 --> 00:32:42,320 And so for you making this statement consistently, I am a brilliant coach and success working 514 00:32:42,320 --> 00:32:47,560 with your ideal premium buyer, whoever that is, is inevitable. 515 00:32:47,560 --> 00:32:52,880 Saying that and repeating it to yourself, it's what's going to keep you going at these 516 00:32:52,880 --> 00:32:55,600 different stages of the journey. 517 00:32:55,600 --> 00:32:59,920 What then begins to happen is your comfort zone begins to expand. 518 00:32:59,920 --> 00:33:01,840 You're not there yet. 519 00:33:01,840 --> 00:33:04,880 Now remember, you've always been brilliant as a coach. 520 00:33:04,880 --> 00:33:10,080 It's just comfort in this unfamiliar space that's the issue. 521 00:33:10,080 --> 00:33:16,000 But what happens for some people is when they do start to get some success, when they do 522 00:33:16,000 --> 00:33:20,560 begin to have some movement, then they begin to have some doubts. 523 00:33:20,560 --> 00:33:21,560 You know why? 524 00:33:21,560 --> 00:33:27,720 Because they're still not comfortable, but their comfort zone is expanding. 525 00:33:27,720 --> 00:33:31,040 And what begins to happen is when they start having some success, when they land those 526 00:33:31,040 --> 00:33:36,000 first few clients, they start thinking to themselves, oh my goodness, they're going 527 00:33:36,000 --> 00:33:39,200 to find out soon that I really don't understand what I'm saying. 528 00:33:39,200 --> 00:33:42,640 They're going to find out soon that I'm just bluffing it. 529 00:33:42,640 --> 00:33:45,960 They're going to find out soon that I'm a fake. 530 00:33:45,960 --> 00:33:48,840 And all those thoughts will be going through your head. 531 00:33:48,840 --> 00:33:52,600 You're thinking this, they're not thinking that though, but that's what you're thinking. 532 00:33:52,600 --> 00:33:53,600 You know why? 533 00:33:53,600 --> 00:33:55,200 Because you're still uncomfortable. 534 00:33:55,200 --> 00:33:58,400 Because there's a few words or phrases that you still don't get. 535 00:33:58,400 --> 00:34:02,820 Because you still have to think very hard to process information because it's still 536 00:34:02,820 --> 00:34:04,800 quite unfamiliar. 537 00:34:04,800 --> 00:34:10,000 Because you're in the development phase as far as this new space is concerned. 538 00:34:10,000 --> 00:34:16,480 And this statement is what's going to keep you going so you don't begin to doubt yourself. 539 00:34:16,480 --> 00:34:24,880 I am a brilliant coach and success working with XYZ in this particular niche is inevitable. 540 00:34:24,880 --> 00:34:29,040 Because you will be, this is that next phase you're going to be where you start having 541 00:34:29,040 --> 00:34:34,720 success but you start to doubt that you qualify to have this success. 542 00:34:34,720 --> 00:34:38,880 Where you start to think like people are going to find out you're a fraud. 543 00:34:38,880 --> 00:34:42,560 And it's these statements that are going to keep you going. 544 00:34:42,560 --> 00:34:45,920 So you want to be making these statements at least three times a day. 545 00:34:45,920 --> 00:34:49,400 Every time you start having those doubts, you start making the statement over and over 546 00:34:49,400 --> 00:34:51,000 and over again. 547 00:34:51,000 --> 00:34:52,400 It's going to keep you going. 548 00:34:52,400 --> 00:34:54,120 You're still doing all those practical things. 549 00:34:54,120 --> 00:34:55,520 You're still reading the books. 550 00:34:55,520 --> 00:34:56,800 You're watching these programs. 551 00:34:56,800 --> 00:35:01,000 You're binging on things that build your knowledge of your niche. 552 00:35:01,000 --> 00:35:02,240 You're going to the events. 553 00:35:02,240 --> 00:35:05,040 You're engaging in the communities you belong to. 554 00:35:05,040 --> 00:35:06,600 You're doing new research. 555 00:35:06,600 --> 00:35:11,120 You're building and nurturing these relationships. 556 00:35:11,120 --> 00:35:13,800 And you're doing what you're good at. 557 00:35:13,800 --> 00:35:14,800 Coaching. 558 00:35:14,800 --> 00:35:17,800 But you need to keep saying this to yourself. 559 00:35:17,800 --> 00:35:22,800 Because that devil speaking in your ear is going to be there saying to you that they're 560 00:35:22,800 --> 00:35:25,040 going to find you out soon. 561 00:35:25,040 --> 00:35:28,720 You know, you and I both know that you don't feel comfortable here. 562 00:35:28,720 --> 00:35:31,440 You and I both know that you really shouldn't be here. 563 00:35:31,440 --> 00:35:36,680 You and I both know that these people you're working with, they are at a higher level than 564 00:35:36,680 --> 00:35:39,200 actually your capability. 565 00:35:39,200 --> 00:35:41,600 All of that's going to be going through your head. 566 00:35:41,600 --> 00:35:48,660 But you need to keep reminding that little devil that you are a brilliant coach and success 567 00:35:48,660 --> 00:35:51,680 in your new IPV space is inevitable. 568 00:35:51,680 --> 00:35:52,680 And guess what? 569 00:35:52,680 --> 00:35:54,200 You keep saying that to yourself. 570 00:35:54,200 --> 00:35:59,160 You keep fighting back and keep on learning and immersing yourself in the culture, learning 571 00:35:59,160 --> 00:36:01,640 the language and knowing the people. 572 00:36:01,640 --> 00:36:07,040 And then most importantly, you keep serving them with your brilliance. 573 00:36:07,040 --> 00:36:09,200 And it's just a matter of time. 574 00:36:09,200 --> 00:36:13,320 You'd realize you don't even need to say it to yourself anymore. 575 00:36:13,320 --> 00:36:15,880 You know it without a shadow of a doubt. 576 00:36:15,880 --> 00:36:18,700 But you kind of knew all along. 577 00:36:18,700 --> 00:36:20,920 You are a brilliant coach. 578 00:36:20,920 --> 00:36:26,640 And whatever ideal premium buyer you choose to serve, as long as you know that you're 579 00:36:26,640 --> 00:36:31,960 a brilliant coach, whatever niche you choose to work in, whoever you've defined as your 580 00:36:31,960 --> 00:36:37,280 ideal premium buyer, where you can make the biggest difference, you can make the most 581 00:36:37,280 --> 00:36:42,880 money and you can help the people the most, whatever that niche is, as long as you keep 582 00:36:42,880 --> 00:36:47,340 on doing these things, you keep immersing yourself in the culture, you keep on learning 583 00:36:47,340 --> 00:36:51,400 the language, you keep on focusing on knowing the people, and most importantly, you keep 584 00:36:51,400 --> 00:36:54,600 on serving them with your brilliance. 585 00:36:54,600 --> 00:36:57,220 It's not a matter of if, it's a matter of when. 586 00:36:57,220 --> 00:37:04,460 It's just a matter of time when this niche will come into your comfort zone. 587 00:37:04,460 --> 00:37:12,100 And all of a sudden you're like that doctor in Japan just a year later, and they're as 588 00:37:12,100 --> 00:37:17,920 comfortable in Japan as they were in their home country a year ago. 589 00:37:17,920 --> 00:37:22,600 And they didn't become a brilliant doctor all of a sudden in Japan because now everybody 590 00:37:22,600 --> 00:37:24,800 knows them as this brilliant doctor. 591 00:37:24,800 --> 00:37:29,720 They didn't just become a brilliant, they were a brilliant doctor before they came. 592 00:37:29,720 --> 00:37:32,760 They just needed to adapt into this new zone. 593 00:37:32,760 --> 00:37:36,000 And now their brilliance is shining in this new space. 594 00:37:36,000 --> 00:37:39,960 And that's exactly what is going to happen for you. 595 00:37:39,960 --> 00:37:45,240 You won't become a brilliant coach all of a sudden, but your world will see your brilliance 596 00:37:45,240 --> 00:37:47,440 and they will experience your awesomeness. 597 00:37:47,440 --> 00:37:51,520 You will be changing people's lives in a powerful way, and you will be making a truckload of 598 00:37:51,520 --> 00:37:52,520 money. 599 00:37:52,520 --> 00:37:55,360 That's exactly what it's all about. 600 00:37:55,360 --> 00:37:56,520 Thank you so very much. 601 00:37:56,520 --> 00:37:58,760 I hope you got value out of this episode. 602 00:37:58,760 --> 00:38:01,320 I hope that you will do something about this. 603 00:38:01,320 --> 00:38:06,400 Go back and listen to last week's episode, episode three, listen to this episode again, 604 00:38:06,400 --> 00:38:08,640 and you've got to take action, guys. 605 00:38:08,640 --> 00:38:14,560 I want to see more coaches stepping up, identifying who their ideal premium buyer is and going 606 00:38:14,560 --> 00:38:16,640 out there and making a difference. 607 00:38:16,640 --> 00:38:18,360 And I'd love to hear your stories. 608 00:38:18,360 --> 00:38:20,280 I'd love to celebrate with you. 609 00:38:20,280 --> 00:38:24,600 If you got value out of this episode, I need you to do a couple things. 610 00:38:24,600 --> 00:38:28,920 Number one, I need you to definitely subscribe to this podcast. 611 00:38:28,920 --> 00:38:35,360 I need you to actually share this podcast with three other coaches who would benefit. 612 00:38:35,360 --> 00:38:36,360 Do this for me. 613 00:38:36,360 --> 00:38:37,360 Do it for me. 614 00:38:37,360 --> 00:38:42,400 And the third thing is I'd love you to actually leave a review of this particular podcast. 615 00:38:42,400 --> 00:38:44,780 We want more coaches benefiting from this. 616 00:38:44,780 --> 00:38:49,560 This is up there as the number one podcast for heart led coaches who want to change people's 617 00:38:49,560 --> 00:38:52,320 lives and who want to get paid very well. 618 00:38:52,320 --> 00:38:56,560 I hope this has been good and I'll see you at the next episode. 619 00:38:56,560 --> 00:38:58,120 This is DJ Sabanjo. 620 00:38:58,120 --> 00:39:04,120 Keep on being the amazing, phenomenal coach that you are. 621 00:39:04,120 --> 00:39:09,360 You have been listening to the coaching business mentor podcast, the podcast focused on giving 622 00:39:09,360 --> 00:39:15,280 premium business advice to heart led coaches, helping them get more clients, help more people 623 00:39:15,280 --> 00:39:17,860 and make more money consistently. 624 00:39:17,860 --> 00:39:22,520 If you enjoy this episode, I'd like to encourage you to do three things very quickly. 625 00:39:22,520 --> 00:39:24,960 Number one, subscribe to this podcast. 626 00:39:24,960 --> 00:39:30,920 Number two, I'd like you to leave a review about the podcast and how useful it was for 627 00:39:30,920 --> 00:39:31,920 you. 628 00:39:31,920 --> 00:39:36,360 And number three, I would like you to share this podcast episode with three coaches who 629 00:39:36,360 --> 00:39:40,120 you know would benefit from this. 630 00:39:40,120 --> 00:39:41,840 Thank you so very much for listening. 631 00:39:41,840 --> 00:39:44,120 If you do want to follow me, you can find me on Instagram. 632 00:39:44,120 --> 00:39:50,680 It's DJ Sabanjo and I look forward to continue to be a part of your success story. 633 00:39:50,680 --> 00:39:55,720 Let's keep on changing lives and let's keep on making our world a better place and getting 634 00:39:55,720 --> 00:39:57,480 paid as we do so. 635 00:39:57,480 --> 00:39:58,940 This is DJ Sabanjo. 636 00:39:58,940 --> 00:39:59,940 See you on the next episode. 637 00:39:59,940 --> 00:40:01,940 Bye.