1 00:00:00,000 --> 00:00:10,160 So you're a coach who helps people get results, but when it now comes to you charging people, 2 00:00:10,160 --> 00:00:14,720 it seems like you're just not able to get people to spend money with you. 3 00:00:14,720 --> 00:00:18,760 You're helping people, they come to you, you can see the difference that your coaching 4 00:00:18,760 --> 00:00:23,260 makes in their lives, but you're still not able to transition to this stage where people 5 00:00:23,260 --> 00:00:29,120 are actually paying you for your services and it's beginning to get a little frustrated. 6 00:00:29,120 --> 00:00:35,000 Here in this episode, I'm going to share with you exactly what you need to do to transition 7 00:00:35,000 --> 00:00:40,280 from the free to actually getting people excited spending money with you. 8 00:00:40,280 --> 00:00:43,640 It's going to be a really great one and I'm looking forward to sharing this with you. 9 00:00:43,640 --> 00:00:48,240 My name is DJ Sabanjo and I am your coaching business mentor. 10 00:00:48,240 --> 00:00:49,320 See you on the inside. 11 00:00:49,320 --> 00:00:55,600 Are you a coach? 12 00:00:55,600 --> 00:01:00,680 Do you need to get paying clients consistently, but you don't want to waste countless hours 13 00:01:00,680 --> 00:01:03,160 trying to be famous in social media? 14 00:01:03,160 --> 00:01:08,180 Do you want a calendar full of appointments with quality prospects who want what you offer 15 00:01:08,180 --> 00:01:13,040 so you can convert premium clients month after month without stress? 16 00:01:13,040 --> 00:01:18,000 Now you can do just that when we help you implement the predictable profit machine for 17 00:01:18,000 --> 00:01:25,160 coaches, a business system that helps coaches consistently generate profits in their business. 18 00:01:25,160 --> 00:01:32,080 All you have to do is visit coachingbusinessmentor.show forward slash machine. 19 00:01:32,080 --> 00:01:36,840 Watch the short explainer video and then go ahead and book an appointment. 20 00:01:36,840 --> 00:01:42,440 Let us help you build a predictable profit machine around your own coaching expertise 21 00:01:42,440 --> 00:01:47,440 so you can start earning predictable profits in your business month after month. 22 00:01:47,440 --> 00:01:53,320 Episode one of the coaching business mentor with me, DJ Sabanjo, your host, where I will 23 00:01:53,320 --> 00:01:59,640 be providing regular business building advice for heart led coaches like you that will help 24 00:01:59,640 --> 00:02:05,800 you to be able to get more clients, serve more people, and make more money consistently. 25 00:02:05,800 --> 00:02:12,760 Every week what I will be doing is I will be giving specific mentoring advice, which 26 00:02:12,760 --> 00:02:18,800 will be based on a question submitted by a real coach who is looking to build their business. 27 00:02:18,800 --> 00:02:20,200 And I'm going to dive deep. 28 00:02:20,200 --> 00:02:24,440 I'm going to give you things that you can take and you can implement. 29 00:02:24,440 --> 00:02:29,000 Whatever stage you are in your business, you will get insights that will help you take 30 00:02:29,000 --> 00:02:31,080 your coaching business to that next level. 31 00:02:31,080 --> 00:02:36,960 So you will be able to serve people in a powerful way, make a big difference in people's lives, 32 00:02:36,960 --> 00:02:39,880 and get paid well for it as well. 33 00:02:39,880 --> 00:02:45,600 Today's episode, the very first episode, I am actually responding to a question by a 34 00:02:45,600 --> 00:02:48,440 coach called Christopher Olamor. 35 00:02:48,440 --> 00:02:51,400 So Christopher Olamor is a success coach. 36 00:02:51,400 --> 00:02:53,200 And this is Christopher's question. 37 00:02:53,200 --> 00:02:57,880 Christopher says, I have been doing my coaching for free. 38 00:02:57,880 --> 00:03:03,680 How can I begin to earn from these services, especially since most of the people that I 39 00:03:03,680 --> 00:03:05,840 work with are my acquaintances? 40 00:03:05,840 --> 00:03:06,840 Okay. 41 00:03:06,840 --> 00:03:13,000 So Christopher has been coaching people and he's been helping them get good results, but 42 00:03:13,000 --> 00:03:18,160 Christopher is now looking to transition from just doing this from the goodness of his heart 43 00:03:18,160 --> 00:03:22,920 to now start to profit from it and start to make money doing it. 44 00:03:22,920 --> 00:03:27,640 First of all, I need to help us understand that a good number of coaches tend to start 45 00:03:27,640 --> 00:03:28,960 out this way. 46 00:03:28,960 --> 00:03:34,360 They realize that they, whether they're fitness coaches, whether you're relationship coaches, 47 00:03:34,360 --> 00:03:39,240 whether you're business coaches, whether they're career coaches, whatever personal development 48 00:03:39,240 --> 00:03:45,440 coaches, whatever space that a lot of these coaches work, many coaches come into the space 49 00:03:45,440 --> 00:03:49,400 because we realize that we're helping people get results. 50 00:03:49,400 --> 00:03:54,360 And we can see that we're helping to make transition from a less desirable place to 51 00:03:54,360 --> 00:03:56,000 a more desirable place. 52 00:03:56,000 --> 00:04:01,280 But now that we're looking to transition to charging for it, we get stuck. 53 00:04:01,280 --> 00:04:05,320 And you've got to understand that there is a reason why this happens. 54 00:04:05,320 --> 00:04:11,400 I like to liken this to, just imagine there's this guy, there's this guy who really can 55 00:04:11,400 --> 00:04:12,400 cook. 56 00:04:12,400 --> 00:04:18,480 He could really cook and his friends know that when they come to his, he goes to town. 57 00:04:18,480 --> 00:04:24,720 He really just makes sure that he can put together some really amazing dishes and his 58 00:04:24,720 --> 00:04:27,140 friends love his cooking. 59 00:04:27,140 --> 00:04:29,320 They absolutely love his cooking. 60 00:04:29,320 --> 00:04:33,400 And then one day a friend of his says to him, he says, you know what, I have gone to a lot 61 00:04:33,400 --> 00:04:39,800 of fancy restaurants who charge a truckload and their food is nothing close to yours. 62 00:04:39,800 --> 00:04:45,260 You would make a killing if you started to charge for your cooking. 63 00:04:45,260 --> 00:04:50,320 And this is sort of like what happens for a lot of coaches is when people say, I know 64 00:04:50,320 --> 00:04:56,280 people who charge for this sort of stuff and then nowhere near as good as you are. 65 00:04:56,280 --> 00:04:58,160 And this begins to happen to a few coaches. 66 00:04:58,160 --> 00:05:01,760 And then we begin to think to ourselves, you know what, I think I should be charging. 67 00:05:01,760 --> 00:05:08,040 I think, and this is actually how a lot of people become what I call accidental coaches. 68 00:05:08,040 --> 00:05:12,560 And then some of them then go and get some qualifications to validate the gifts that 69 00:05:12,560 --> 00:05:13,560 they have. 70 00:05:13,560 --> 00:05:17,600 Then they're now looking to start making money doing it. 71 00:05:17,600 --> 00:05:21,680 The challenge is, it's just like this guy whose friends encouraged them saying, you 72 00:05:21,680 --> 00:05:26,520 know what, you can make a lot of money if you started to charge for this wonderful food 73 00:05:26,520 --> 00:05:27,520 that you make. 74 00:05:27,520 --> 00:05:33,480 And then this person starts to charge for the wonderful food, thinking that their friends 75 00:05:33,480 --> 00:05:36,480 are going to show up and start buying the food from them. 76 00:05:36,480 --> 00:05:37,520 And guess what? 77 00:05:37,520 --> 00:05:38,720 Their friends don't show up. 78 00:05:38,720 --> 00:05:43,560 And this is the reality for a lot of coaches, especially heart led coaches. 79 00:05:43,560 --> 00:05:45,760 They help people overcome these challenges. 80 00:05:45,760 --> 00:05:50,440 They help people move from a less desirable place to a more desirable place. 81 00:05:50,440 --> 00:05:55,280 And they can see where people were before they started working with them compared to 82 00:05:55,280 --> 00:05:57,800 where they are now having worked with them. 83 00:05:57,800 --> 00:06:02,080 And they know that they help people get great results. 84 00:06:02,080 --> 00:06:08,280 But the moment they decided that they want to start making money and get paid, it's like 85 00:06:08,280 --> 00:06:09,760 everyone just disappears. 86 00:06:09,760 --> 00:06:12,780 It's like now I'm struggling to find anyone. 87 00:06:12,780 --> 00:06:16,720 And so people then decide, okay, I need to do something about it. 88 00:06:16,720 --> 00:06:19,800 I know that I can make a difference in people's lives. 89 00:06:19,800 --> 00:06:24,960 I can see other people out there who are not as good as I am and who are making a killing 90 00:06:24,960 --> 00:06:27,640 and I should be able to make some money. 91 00:06:27,640 --> 00:06:28,640 What do people then do? 92 00:06:28,640 --> 00:06:33,760 These are some of the mistakes that a lot of coaches make because they just look around 93 00:06:33,760 --> 00:06:40,080 them and they try to copy what they see, not understanding that a lot of the things that 94 00:06:40,080 --> 00:06:44,480 people are doing are not necessarily things that work. 95 00:06:44,480 --> 00:06:51,540 The most obvious things that people would do is say, I need to look like I'm serious. 96 00:06:51,540 --> 00:06:56,560 And so what they do is they go and set up their social accounts and whether it's Instagram 97 00:06:56,560 --> 00:07:02,600 or whether it's Facebook or whether it's TikTok or whatever it is, it's the flavor of the 98 00:07:02,600 --> 00:07:03,600 moment. 99 00:07:03,600 --> 00:07:08,880 They go set up their social accounts and they get a business name, they register a domain, 100 00:07:08,880 --> 00:07:14,160 they set up a website, they'll go and get some business cards and they're doing some 101 00:07:14,160 --> 00:07:16,880 people even go and hire an office. 102 00:07:16,880 --> 00:07:17,880 You know why? 103 00:07:17,880 --> 00:07:24,200 Because now I need people to know that I am serious and I am in business. 104 00:07:24,200 --> 00:07:29,000 And they put all this up thinking that just by putting this up is going to make them look 105 00:07:29,000 --> 00:07:33,760 like they're in business and that people are going to start paying them for what they do. 106 00:07:33,760 --> 00:07:36,040 But then they realize that it doesn't happen. 107 00:07:36,040 --> 00:07:40,600 And I have so many people come up to me who are very, very frustrated. 108 00:07:40,600 --> 00:07:45,720 And by the time they've come up to me, they spent, you know, tens of thousands of dollars 109 00:07:45,720 --> 00:07:50,600 and all of this stuff, but they still don't have a business. 110 00:07:50,600 --> 00:07:55,200 If you have already invested a truckload of money in order to get started, and I'll be 111 00:07:55,200 --> 00:07:59,840 honest with you, you don't need to spend a lot of money to get started making money as 112 00:07:59,840 --> 00:08:00,840 a coach. 113 00:08:00,840 --> 00:08:01,840 Honestly, you don't. 114 00:08:01,840 --> 00:08:04,240 And if anybody is telling you that, that is not true. 115 00:08:04,240 --> 00:08:10,720 Now, if you're looking to build a business, yes, you need to invest money, but you really 116 00:08:10,720 --> 00:08:15,560 don't need to be spending a truckload of money just to start making money as a coach. 117 00:08:15,560 --> 00:08:20,640 You really don't need all this fancy stuff that a lot of people are telling you you need 118 00:08:20,640 --> 00:08:21,640 to get. 119 00:08:21,640 --> 00:08:22,640 You don't. 120 00:08:22,640 --> 00:08:26,680 And I'm going to help you understand exactly what you need to have. 121 00:08:26,680 --> 00:08:32,080 And another mistake that people make is they begin to think that maybe I should just offer 122 00:08:32,080 --> 00:08:33,160 free. 123 00:08:33,160 --> 00:08:37,720 And then when people see the value that I offer, they will buy. 124 00:08:37,720 --> 00:08:41,080 And this is a mistake a lot of coaches make. 125 00:08:41,080 --> 00:08:44,040 And I can understand the thinking behind it. 126 00:08:44,040 --> 00:08:49,560 The thinking is, you know what, when I'm setting up and I set myself up and position myself 127 00:08:49,560 --> 00:08:53,000 as a business, nobody's coming to me. 128 00:08:53,000 --> 00:08:58,480 So maybe if I just offered free initially because I knew and I hear people say, well, 129 00:08:58,480 --> 00:08:59,480 I knew. 130 00:08:59,480 --> 00:09:04,800 So because I knew I need to first have serve people for free. 131 00:09:04,800 --> 00:09:10,120 And then when they experience the value, then they would want to spend money with me. 132 00:09:10,120 --> 00:09:16,880 The problem with this is you can't advertise a soup kitchen and then turn around and call 133 00:09:16,880 --> 00:09:17,880 it a restaurant. 134 00:09:17,880 --> 00:09:19,680 I'm going to repeat that. 135 00:09:19,680 --> 00:09:23,620 You cannot advertise a soup kitchen. 136 00:09:23,620 --> 00:09:27,640 And then when people have come to your soup kitchen, you then turn around and call it 137 00:09:27,640 --> 00:09:28,640 a restaurant. 138 00:09:28,640 --> 00:09:32,600 Now, very quickly, just for the benefit of the people who may not know what a soup kitchen 139 00:09:32,600 --> 00:09:33,600 is. 140 00:09:33,600 --> 00:09:38,600 A good number of charities serve soup kitchens and soup kitchens are basically where you 141 00:09:38,600 --> 00:09:41,880 set up a kitchen and then you cook food. 142 00:09:41,880 --> 00:09:47,320 And so usually it's soups and then maybe some breads and some vegetables and a few other 143 00:09:47,320 --> 00:09:48,320 things. 144 00:09:48,320 --> 00:09:52,960 And you set up a soup kitchen and homeless people or people who are really struggling 145 00:09:52,960 --> 00:09:57,400 financially just come along and they usually form a long queue. 146 00:09:57,400 --> 00:10:01,560 And then they just come in and get free food from a soup kitchen. 147 00:10:01,560 --> 00:10:04,240 Now soup kitchens are brilliant. 148 00:10:04,240 --> 00:10:11,520 They contribute significantly to society enabling the poor people within the community and just 149 00:10:11,520 --> 00:10:15,640 at least putting a meal on someone's table. 150 00:10:15,640 --> 00:10:19,960 And they're so amazing and they do contribute in a powerful way. 151 00:10:19,960 --> 00:10:27,160 The challenge though is if you set up your business as a soup kitchen, then you're going 152 00:10:27,160 --> 00:10:30,200 to be attracting freebie seekers. 153 00:10:30,200 --> 00:10:33,480 Freebie seekers are not looking to spend money. 154 00:10:33,480 --> 00:10:36,320 They're looking to get help for free. 155 00:10:36,320 --> 00:10:41,680 Now the challenge is just imagine someone sets up a soup kitchen and then a couple of 156 00:10:41,680 --> 00:10:45,560 weeks later someone shows up at the soup kitchen. 157 00:10:45,560 --> 00:10:50,160 They've got this long queue and then they say, sorry, now that you've experienced our 158 00:10:50,160 --> 00:10:53,440 good stuff, we think you should now pay for it. 159 00:10:53,440 --> 00:10:55,400 What are those people going to do? 160 00:10:55,400 --> 00:11:00,160 The thing that they're most likely to do is just up and go and go and look for the next 161 00:11:00,160 --> 00:11:01,160 soup kitchen. 162 00:11:01,160 --> 00:11:08,800 That's exactly what happens to coaches who try to use free to entice people in hoping 163 00:11:08,800 --> 00:11:12,160 that once they've experienced the free, they're then going to buy. 164 00:11:12,160 --> 00:11:17,200 The challenge is when you're offering free coaching services, you will attract people 165 00:11:17,200 --> 00:11:19,080 who just want free. 166 00:11:19,080 --> 00:11:23,920 You're setting up your coaching business as a soup kitchen, hoping to change it to a restaurant. 167 00:11:23,920 --> 00:11:28,440 And then that's why people say they come, they take home my good stuff and then they 168 00:11:28,440 --> 00:11:30,560 leave to go and want to do it by themselves. 169 00:11:30,560 --> 00:11:31,560 You know why? 170 00:11:31,560 --> 00:11:37,880 Because in the very first place you were attracting freebie seekers, you are positioning your 171 00:11:37,880 --> 00:11:40,720 business as a soup kitchen. 172 00:11:40,720 --> 00:11:45,800 As you can see here, if you're just starting out or if you've been offering your services 173 00:11:45,800 --> 00:11:50,720 for free and you've been serving people in a powerful way, you've been making a big difference 174 00:11:50,720 --> 00:11:54,920 in their lives, in their careers, in their businesses, in whatever way that you serve 175 00:11:54,920 --> 00:12:00,160 people as a coach, you will see that number one, looking like you're a business does not 176 00:12:00,160 --> 00:12:01,680 mean people spend money with you. 177 00:12:01,680 --> 00:12:08,040 So just spending all this money to look the part, it's not the real secret. 178 00:12:08,040 --> 00:12:12,960 And also the coaching for free model does not translate to paying clients. 179 00:12:12,960 --> 00:12:15,240 It just doesn't work. 180 00:12:15,240 --> 00:12:19,440 And what will happen is you wear yourself out serving people for free and you'll have 181 00:12:19,440 --> 00:12:21,280 nothing to show for it. 182 00:12:21,280 --> 00:12:27,200 And if you ever, ever dare to charge people, you will see that what's going to happen is 183 00:12:27,200 --> 00:12:28,200 they're all just going to disappear. 184 00:12:28,200 --> 00:12:30,280 And you've probably already experienced that. 185 00:12:30,280 --> 00:12:35,240 If you have probably tried the free model, the thing that I'll do it for free and then 186 00:12:35,240 --> 00:12:40,720 I'll charge, if you've done that, you will know that that's exactly what happens. 187 00:12:40,720 --> 00:12:46,160 So I guess the question is, so what should you do if you want to transition from the 188 00:12:46,160 --> 00:12:51,600 freebie seekers, the premium buyers, and how do you do it the right way? 189 00:12:51,600 --> 00:12:54,320 I'm going to share this with you when we come back. 190 00:12:54,320 --> 00:12:57,000 See you in a moment. 191 00:12:57,000 --> 00:12:59,640 You are listening to the coaching business mentor. 192 00:12:59,640 --> 00:13:05,240 The podcast focus on giving premium business advice to heart led coaches like you, helping 193 00:13:05,240 --> 00:13:10,200 them get more clients, help more people and make more money consistently. 194 00:13:10,200 --> 00:13:16,840 If you would like your questions answered and your business featured on this show, all 195 00:13:16,840 --> 00:13:25,280 you need to do is go to coachingbusinessmentor.show forward slash question and go ahead and ask 196 00:13:25,280 --> 00:13:27,840 your question there and hit the submit button. 197 00:13:27,840 --> 00:13:32,680 And I will make sure that we answer your question here on the show. 198 00:13:32,680 --> 00:13:36,080 Also, there's three things I would like you to do for me. 199 00:13:36,080 --> 00:13:41,480 If you're enjoying this show, number one, I'd like you to subscribe so you get notified 200 00:13:41,480 --> 00:13:45,040 every time we release a new episode. 201 00:13:45,040 --> 00:13:50,560 Number two, I'd like you to leave a review, letting other people know how much value you've 202 00:13:50,560 --> 00:13:51,960 got out of the show. 203 00:13:51,960 --> 00:13:57,800 And finally, I would like you to share this episode with three coaches who you know would 204 00:13:57,800 --> 00:14:00,320 get value out of listening to it. 205 00:14:00,320 --> 00:14:01,320 That's it. 206 00:14:01,320 --> 00:14:04,560 Let's go ahead and continue with the show. 207 00:14:04,560 --> 00:14:07,920 Okay, welcome back. 208 00:14:07,920 --> 00:14:17,240 Just before we went on the break, we did highlight the fact that most coaches struggle from transitioning 209 00:14:17,240 --> 00:14:22,880 from offering free and helping people get results to where they really begin to make 210 00:14:22,880 --> 00:14:24,120 money as coaches. 211 00:14:24,120 --> 00:14:27,640 Now, the question is, what is it you need to do? 212 00:14:27,640 --> 00:14:31,920 And that's a big question if you do want to transition from the freebie seekers to premium 213 00:14:31,920 --> 00:14:34,960 buyers, very big question, very important question. 214 00:14:34,960 --> 00:14:39,800 And there's lots of things that you might be thinking we should be talking about. 215 00:14:39,800 --> 00:14:45,720 Maybe we should be looking at your good marketing plan and all that other important stuff. 216 00:14:45,720 --> 00:14:49,280 And over the next few episodes, we're going to be looking at different strategies. 217 00:14:49,280 --> 00:14:51,400 We're going to be looking at all of that. 218 00:14:51,400 --> 00:14:58,120 But today, I really want to go into what is the foundation of transitioning from offering 219 00:14:58,120 --> 00:15:01,920 your services for free and helping people get results and getting to this place where 220 00:15:01,920 --> 00:15:03,880 you really are successful. 221 00:15:03,880 --> 00:15:08,520 And having worked with thousands of coaches who, especially those who are just starting 222 00:15:08,520 --> 00:15:14,600 out to transitioning to building a business, I've come to realize that the biggest problem 223 00:15:14,600 --> 00:15:20,280 that they need to overcome to start making money is actually in their thinking. 224 00:15:20,280 --> 00:15:24,340 It's not really in how good they are with social media marketing. 225 00:15:24,340 --> 00:15:27,400 It's not how brilliant they are with email marketing. 226 00:15:27,400 --> 00:15:31,200 Neither is it maybe they need to work on building out a funnel. 227 00:15:31,200 --> 00:15:35,160 Maybe they need to start learning how to speak in front of an audience and all that other 228 00:15:35,160 --> 00:15:37,640 stuff or even discovery calls. 229 00:15:37,640 --> 00:15:38,800 It's none of that stuff. 230 00:15:38,800 --> 00:15:42,520 But the one thing that gets in their way is their thinking. 231 00:15:42,520 --> 00:15:44,360 And let me help you understand this. 232 00:15:44,360 --> 00:15:48,440 You can't succeed in business if you are thinking like a coach. 233 00:15:48,440 --> 00:15:50,040 Now, I'm going to say that again. 234 00:15:50,040 --> 00:15:51,800 I'm going to say real slow. 235 00:15:51,800 --> 00:15:56,800 You cannot succeed in business if you are thinking like a coach. 236 00:15:56,800 --> 00:15:58,760 Now, how does a coach think? 237 00:15:58,760 --> 00:16:04,960 And I think this is really where we want to really dive deep and get to understand this. 238 00:16:04,960 --> 00:16:10,600 Coaches think, I want to help people get from a less desirable place to a more desirable 239 00:16:10,600 --> 00:16:11,600 place. 240 00:16:11,600 --> 00:16:15,280 I want to be able to do that, so I sit down with them, so maybe this person is having 241 00:16:15,280 --> 00:16:19,120 some challenges in their relationship if I'm a relationship coach. 242 00:16:19,120 --> 00:16:25,340 And if I can sit down with them and have these conversations, help them to overcome a few 243 00:16:25,340 --> 00:16:30,740 mental blocks and help them to have these aha moments and just help them to transition 244 00:16:30,740 --> 00:16:35,760 and identify where the flaws, where the kinks are and how to fix those things, then they 245 00:16:35,760 --> 00:16:38,120 could begin to improve their relationships. 246 00:16:38,120 --> 00:16:43,440 Yes, that's good thinking to help you be a successful coach, but the fact that you're 247 00:16:43,440 --> 00:16:48,760 a successful coach does not mean that you will succeed in business. 248 00:16:48,760 --> 00:16:50,680 What is it then that we do? 249 00:16:50,680 --> 00:16:52,140 What is it we have to do? 250 00:16:52,140 --> 00:16:56,400 We need to transition from thinking about helping people get from this less desirable 251 00:16:56,400 --> 00:17:00,720 place to this more desirable place, which will help you be a good coach, but to begin 252 00:17:00,720 --> 00:17:04,260 to think in a different way like a business owner. 253 00:17:04,260 --> 00:17:06,400 Business owners don't think like coaches. 254 00:17:06,400 --> 00:17:08,240 I'm going to say that again. 255 00:17:08,240 --> 00:17:11,480 Business owners think differently from coaches. 256 00:17:11,480 --> 00:17:18,680 A business owner's thought process is, I want to profit from exchanging with people what 257 00:17:18,680 --> 00:17:22,320 they want with what I want. 258 00:17:22,320 --> 00:17:26,800 So I'm going to go to the marketplace and I'm going to give people what they want and 259 00:17:26,800 --> 00:17:33,800 I'm going to get what I want from them and I want to be able to profit from this exchange. 260 00:17:33,800 --> 00:17:40,480 A business person is always thinking about profiting from exchange exchanging or from 261 00:17:40,480 --> 00:17:44,200 transactions in the marketplace. 262 00:17:44,200 --> 00:17:46,880 Most coaches are brilliant at what they do. 263 00:17:46,880 --> 00:17:51,780 They're brilliant coaches, but they're really rubbish business owners. 264 00:17:51,780 --> 00:17:56,360 When it comes to helping people get from that less desirable place, whether you're a fitness 265 00:17:56,360 --> 00:18:00,600 coach, whether you're a relationship coach, whether you're a business coach or whether 266 00:18:00,600 --> 00:18:05,800 you're a career coach or whatever coach you are, when it comes to getting people from 267 00:18:05,800 --> 00:18:10,200 that less desirable place to that more desirable place, a lot of coaches are really good at 268 00:18:10,200 --> 00:18:11,200 that. 269 00:18:11,200 --> 00:18:13,040 That's why they help people get results. 270 00:18:13,040 --> 00:18:18,000 The challenge is when you go into business, you need to think very differently. 271 00:18:18,000 --> 00:18:23,280 You need to literally take off your coaching hat and wear a business hat and you need to 272 00:18:23,280 --> 00:18:27,600 take off your coaching thinking and wear business thinking. 273 00:18:27,600 --> 00:18:32,560 Business is about profiting from transactions in the marketplace. 274 00:18:32,560 --> 00:18:38,600 You see, the truth is this, a good coach who is not good at business will help people get 275 00:18:38,600 --> 00:18:40,280 results, but they won't make money. 276 00:18:40,280 --> 00:18:41,840 See, that's the thing. 277 00:18:41,840 --> 00:18:45,880 That's why you're getting people who you're coaching for free because you can help people 278 00:18:45,880 --> 00:18:51,120 get results, but you are not thinking like a business owner when you're going into the 279 00:18:51,120 --> 00:18:52,120 marketplace. 280 00:18:52,120 --> 00:19:00,520 And so you get satisfaction, you get coaching satisfaction, but you don't get business satisfaction. 281 00:19:00,520 --> 00:19:04,500 So you can't succeed in business. 282 00:19:04,500 --> 00:19:10,580 You can't get satisfaction in business if you're going in with a, I want to help people 283 00:19:10,580 --> 00:19:13,200 make a transition because I'm a coach. 284 00:19:13,200 --> 00:19:14,640 You've got to take off that hat. 285 00:19:14,640 --> 00:19:15,640 You are a coach. 286 00:19:15,640 --> 00:19:16,640 Don't get me wrong. 287 00:19:16,640 --> 00:19:19,760 And you're going to understand where this fits in in a moment. 288 00:19:19,760 --> 00:19:27,520 Business, whatever the business is, it comes down to this, identifying a problem in the 289 00:19:27,520 --> 00:19:35,840 marketplace and then packaging an offer to fix that problem, whatever that problem is, 290 00:19:35,840 --> 00:19:37,640 whatever the problem is. 291 00:19:37,640 --> 00:19:40,100 Anybody has a particular problem, right? 292 00:19:40,100 --> 00:19:44,520 And there's a group of people, there's a segment of the market, a group in the market that 293 00:19:44,520 --> 00:19:50,000 has a problem that they want to solve and then you package something that you offer 294 00:19:50,000 --> 00:19:57,080 them to solve that problem that you will give to them in exchange for money, basically. 295 00:19:57,080 --> 00:19:58,080 Right? 296 00:19:58,080 --> 00:20:03,760 So you package that offer that you're going to give to them to fix the problem that they 297 00:20:03,760 --> 00:20:05,000 want to fix. 298 00:20:05,000 --> 00:20:06,920 That's what a business is all about. 299 00:20:06,920 --> 00:20:11,920 And you're looking to do that profitably, which means what you get out of it from a 300 00:20:11,920 --> 00:20:16,240 financial perspective is more than what you put into it. 301 00:20:16,240 --> 00:20:19,480 Now, that's technically keeping it really simple. 302 00:20:19,480 --> 00:20:23,040 There's just three core aspects to this. 303 00:20:23,040 --> 00:20:28,160 Number one, talking about a business, you need to attract this person. 304 00:20:28,160 --> 00:20:33,720 So this segment of the marketplace who you are going to be solving problems for, you 305 00:20:33,720 --> 00:20:41,960 need to have a methodology for attracting this particular individual, this particular 306 00:20:41,960 --> 00:20:43,440 who wants to solve a problem. 307 00:20:43,440 --> 00:20:48,320 You've got to have an attraction method that is very effective for you. 308 00:20:48,320 --> 00:20:52,120 The second method you need to have is not that you've been able to attract them, you've 309 00:20:52,120 --> 00:20:54,400 been able to get their attention. 310 00:20:54,400 --> 00:20:57,720 You've been able to bring them into your sphere of influence. 311 00:20:57,720 --> 00:21:00,860 The second, you want to be able to convert them to a buyer. 312 00:21:00,860 --> 00:21:05,480 You want to get them to the point where they are ready and excited to give you money in 313 00:21:05,480 --> 00:21:08,360 exchange for what you're promising them. 314 00:21:08,360 --> 00:21:13,560 And the third thing that you want to do is you want to deliver what you promised them. 315 00:21:13,560 --> 00:21:15,640 Now this is for a coach. 316 00:21:15,640 --> 00:21:21,120 The delivery bit is where your coaching expertise comes to play. 317 00:21:21,120 --> 00:21:26,040 The first part, which is the attraction, the second part, which is the conversion, right? 318 00:21:26,040 --> 00:21:28,360 It has nothing to do with coaching. 319 00:21:28,360 --> 00:21:33,240 It's actually with the delivery of your promise that if you're a coaching business, where 320 00:21:33,240 --> 00:21:36,680 your coaching comes to play. 321 00:21:36,680 --> 00:21:42,360 You look at the profitable market segment that you're going in to solve a problem for 322 00:21:42,360 --> 00:21:44,200 and you package your offer. 323 00:21:44,200 --> 00:21:50,760 You then identify what for you is the most effective attraction model that you're going 324 00:21:50,760 --> 00:21:52,640 to use to attract those people. 325 00:21:52,640 --> 00:21:56,760 Then also identify the most effective conversion model. 326 00:21:56,760 --> 00:21:59,520 And then finally, the most effective delivery model. 327 00:21:59,520 --> 00:22:04,680 What is the best way for me to deliver what I promised in a way that is going to wow my 328 00:22:04,680 --> 00:22:10,500 buyer where they will believe that they got good value for money? 329 00:22:10,500 --> 00:22:15,240 And how can I do all this in a way that is profitable for me? 330 00:22:15,240 --> 00:22:18,040 That's what a business owner is thinking about. 331 00:22:18,040 --> 00:22:23,880 That is how a business owner thinks when they go into the market to do business. 332 00:22:23,880 --> 00:22:26,600 So you are a coach and you're good at what you do. 333 00:22:26,600 --> 00:22:31,200 You know that you've been helping people get really good results. 334 00:22:31,200 --> 00:22:34,980 There's lots of testimonials from people that you've helped. 335 00:22:34,980 --> 00:22:39,120 So that validates that you can deliver. 336 00:22:39,120 --> 00:22:44,480 That's one of those four segments technically that you've sorted. 337 00:22:44,480 --> 00:22:48,920 But now that you're thinking like a business owner, the thinking has to be different. 338 00:22:48,920 --> 00:22:56,000 So first, let's look at the first part, which is the who is in the general marketplace, 339 00:22:56,000 --> 00:23:02,920 the person who would get the most value out of what I can deliver so that I package an 340 00:23:02,920 --> 00:23:04,440 offer for the right person. 341 00:23:04,440 --> 00:23:06,080 I know you want to help everybody. 342 00:23:06,080 --> 00:23:10,960 I know as a coach, we care about helping a lot of people, but you've got to identify 343 00:23:10,960 --> 00:23:17,400 in the marketplace, the people that I like to call your IPB, your ideal premium buyer, 344 00:23:17,400 --> 00:23:23,800 who will get the most value out of what you offer and is both willing and able to pay 345 00:23:23,800 --> 00:23:24,800 for it. 346 00:23:24,800 --> 00:23:27,880 So how do you identify who your ideal premium buyer is? 347 00:23:27,880 --> 00:23:35,240 The person who you know, if my coaching expertise will help this person get great results and 348 00:23:35,240 --> 00:23:40,720 they would be glad to invest in my coaching and they would be able to afford it. 349 00:23:40,720 --> 00:23:43,720 You've got to nail this pretty much early on. 350 00:23:43,720 --> 00:23:48,240 That's the first thing you need to be thinking about if you're going into business. 351 00:23:48,240 --> 00:23:52,440 The second thing now is now those people, they're out there in the marketplace, they're 352 00:23:52,440 --> 00:23:55,560 living their lives, they're doing what they would normally do. 353 00:23:55,560 --> 00:23:59,840 How am I going to be able to attract them into my sphere of influence where they will 354 00:23:59,840 --> 00:24:02,320 be exposed to my brilliance? 355 00:24:02,320 --> 00:24:08,200 They will be interested enough to want to have a look at what I offer. 356 00:24:08,200 --> 00:24:09,840 How am I going to be able to find them? 357 00:24:09,840 --> 00:24:15,120 How am I going to be able to attract them and bring them in and expose them to my expertise 358 00:24:15,120 --> 00:24:21,620 so they can begin to see how what I offer can help them get what they want? 359 00:24:21,620 --> 00:24:22,620 How am I going to do that? 360 00:24:22,620 --> 00:24:26,320 Now that's how a business person is thinking. 361 00:24:26,320 --> 00:24:30,760 We've nailed who our ideal premium buyer is, the person who will get the best value out 362 00:24:30,760 --> 00:24:33,280 of what we offer and is both willing and able to pay for it. 363 00:24:33,280 --> 00:24:34,280 So you've done that. 364 00:24:34,280 --> 00:24:39,480 Now you need to be thinking, how can I begin to attract that person into my sphere of influence? 365 00:24:39,480 --> 00:24:40,480 Critical. 366 00:24:40,480 --> 00:24:42,600 That's what a business owner is thinking about. 367 00:24:42,600 --> 00:24:47,320 They know they're in this to make money and they're in this to make good money. 368 00:24:47,320 --> 00:24:52,560 And so they will be looking to identify who is the person who they can deliver a good 369 00:24:52,560 --> 00:24:55,480 service for and who would be able to pay good money. 370 00:24:55,480 --> 00:25:00,480 And they will then look at how can I begin to attract this person in a very effective 371 00:25:00,480 --> 00:25:07,120 way into my sphere, into where I can expose them to my brilliance so that we can transition 372 00:25:07,120 --> 00:25:12,880 them to the next phase, which is how do I convert them from interested to becoming a 373 00:25:12,880 --> 00:25:19,200 buyer and having a method in place that actually delivers that business people understand that 374 00:25:19,200 --> 00:25:20,760 that is critical. 375 00:25:20,760 --> 00:25:24,160 That is business is not about your website. 376 00:25:24,160 --> 00:25:27,360 Your business is not about your office or your business card. 377 00:25:27,360 --> 00:25:33,560 Your business is not a business if you're not converting buyers, no buyers, no business. 378 00:25:33,560 --> 00:25:41,480 And so converting buyers is critical to business owners for coaches, helping people get results 379 00:25:41,480 --> 00:25:42,840 is what's critical. 380 00:25:42,840 --> 00:25:50,280 And so what happens is coaches are very glad and eager to just let it pass and don't worry 381 00:25:50,280 --> 00:25:55,080 about the money because what really gives you satisfaction as a coach. 382 00:25:55,080 --> 00:25:59,800 And I know because I'm a heart led coach and this is one of the conflicts, internal conflicts 383 00:25:59,800 --> 00:26:06,400 we have as coaches is what gives you satisfaction as a coach is when the people that you have 384 00:26:06,400 --> 00:26:11,480 helped transition from that less desirable place to where they want to be. 385 00:26:11,480 --> 00:26:16,040 And they're sharing their stories with you when you can see the transformation your clients 386 00:26:16,040 --> 00:26:21,840 have experienced as a coach, as a real heart led coach, it gives you joy and that's great. 387 00:26:21,840 --> 00:26:27,360 But what gives a business owner satisfaction is at the end of the month and looking to 388 00:26:27,360 --> 00:26:31,640 their bank accounts, they can see how much they spent and they can see how much they 389 00:26:31,640 --> 00:26:35,520 made and they're really, really excited. 390 00:26:35,520 --> 00:26:39,320 And then the final element is where you then actually deliver the service. 391 00:26:39,320 --> 00:26:46,160 Let me kind of paint this picture for you so you will get it because until you get this, 392 00:26:46,160 --> 00:26:52,260 everything else we share on this podcast wouldn't really matter. 393 00:26:52,260 --> 00:26:55,960 So let's just imagine hypothetically, right? 394 00:26:55,960 --> 00:27:01,240 You have a service, let's just say your coaching service for one to a thousand dollars. 395 00:27:01,240 --> 00:27:06,040 So you have a coaching offer that you charge a thousand dollars for. 396 00:27:06,040 --> 00:27:13,040 Let's say in order to attract that individual where they're exposed to your brand and they 397 00:27:13,040 --> 00:27:19,120 see the value of what you have, it costs, so it costs you $200 to be able to attract 398 00:27:19,120 --> 00:27:21,520 one person who will buy from you. 399 00:27:21,520 --> 00:27:30,520 And let's say it also costs you $200 to convert them from a prospect to a buyer where they 400 00:27:30,520 --> 00:27:33,680 actually buy your coaching program. 401 00:27:33,680 --> 00:27:42,240 And let's say it costs you $200 to actually deliver the coaching service that you promised 402 00:27:42,240 --> 00:27:43,240 them. 403 00:27:43,240 --> 00:27:51,520 That means that you spent $600 and you made a thousand dollars, which means you have $400 404 00:27:51,520 --> 00:27:52,880 profit. 405 00:27:52,880 --> 00:27:59,840 What that means therefore is next month, you can spend double that because it all begins 406 00:27:59,840 --> 00:28:00,840 to add up. 407 00:28:00,840 --> 00:28:02,600 The numbers begin to work for you. 408 00:28:02,600 --> 00:28:06,680 So this is how a business owner would think is, you know what, if I'm spending $600 to 409 00:28:06,680 --> 00:28:10,720 make a thousand dollars, then next month I could spend double that. 410 00:28:10,720 --> 00:28:16,240 I could spend $1,200 and I would make $2,000. 411 00:28:16,240 --> 00:28:24,160 And they do the math that way, which means if I spend $6,000, I would make $10,000, $4,000 412 00:28:24,160 --> 00:28:25,160 profit. 413 00:28:25,160 --> 00:28:27,040 Can you see how that all works? 414 00:28:27,040 --> 00:28:29,840 That is pretty much how a business person thinks. 415 00:28:29,840 --> 00:28:32,040 We're thinking numbers. 416 00:28:32,040 --> 00:28:37,120 Business people are thinking numbers because they understand business is all about numbers. 417 00:28:37,120 --> 00:28:41,560 Coaches are thinking transformation because coaching is all about helping people get from 418 00:28:41,560 --> 00:28:44,600 where they are to where they want to be. 419 00:28:44,600 --> 00:28:49,680 How does your thinking need to change from today? 420 00:28:49,680 --> 00:28:54,640 You need to start thinking like a coaching business owner. 421 00:28:54,640 --> 00:29:01,160 And that probably helps you understand why this podcast is called Coaching Business Mentor. 422 00:29:01,160 --> 00:29:07,080 And it makes sense that the very first episode of this podcast actually addresses this key 423 00:29:07,080 --> 00:29:14,040 issue because you need to transition from running a coaching practice to running a coaching 424 00:29:14,040 --> 00:29:15,080 business. 425 00:29:15,080 --> 00:29:22,760 So a coaching business owner is focused on profiting from delivering a coaching service 426 00:29:22,760 --> 00:29:24,480 to the marketplace. 427 00:29:24,480 --> 00:29:30,120 And they understand that it's all about identifying who their ideal premium buyer is and packaging 428 00:29:30,120 --> 00:29:36,040 the right offer, then attracting that person, converting them, and then delivering what 429 00:29:36,040 --> 00:29:38,680 they promised profitably. 430 00:29:38,680 --> 00:29:41,600 That is how a coaching business owner thinks. 431 00:29:41,600 --> 00:29:46,880 You can't go into business thinking like a coach. 432 00:29:46,880 --> 00:29:51,720 You only think like a coach at the delivery stage where you're sitting down with that 433 00:29:51,720 --> 00:29:56,760 client after going through that whole process, and then you're having the conversation with 434 00:29:56,760 --> 00:30:00,240 them and helping them to transition from where they are to where they want to be. 435 00:30:00,240 --> 00:30:01,720 I'll share this with you, right? 436 00:30:01,720 --> 00:30:04,560 And this may shock someone. 437 00:30:04,560 --> 00:30:10,880 You can be rubbish at coaching and still build a highly successful coaching business. 438 00:30:10,880 --> 00:30:13,880 You're probably thinking, DJ, how is that possible? 439 00:30:13,880 --> 00:30:15,560 I'll explain. 440 00:30:15,560 --> 00:30:17,960 Let's say there is Frank. 441 00:30:17,960 --> 00:30:23,080 Frank is a really astute, smart, and brilliant business person. 442 00:30:23,080 --> 00:30:26,080 But Frank is a really lousy coach. 443 00:30:26,080 --> 00:30:30,200 He's rubbish at coaching, but he's really, really good at business. 444 00:30:30,200 --> 00:30:34,840 He's good at identifying who the ideal person he should be targeting is. 445 00:30:34,840 --> 00:30:37,440 He's good at really packaging the right offer. 446 00:30:37,440 --> 00:30:41,600 He's good at attracting, and he's good at converting. 447 00:30:41,600 --> 00:30:43,880 But he's not really good at coaching. 448 00:30:43,880 --> 00:30:51,320 All Frank needs to do is build out his business and for the delivery side, just hire a really 449 00:30:51,320 --> 00:30:52,320 good coach. 450 00:30:52,320 --> 00:30:58,640 And as long as he's able to deliver it at profit, so let's say hypothetically with the 451 00:30:58,640 --> 00:31:05,440 example I gave, it's costing Frank $200 to attract a client. 452 00:31:05,440 --> 00:31:09,800 It's costing him $200 to convert a client. 453 00:31:09,800 --> 00:31:17,720 And maybe because delivery now would cost him $350 because he's paying someone, he's 454 00:31:17,720 --> 00:31:19,520 not doing it himself. 455 00:31:19,520 --> 00:31:24,640 That means that, and let's say the offer is $1,000 using that same example we used earlier 456 00:31:24,640 --> 00:31:25,640 on. 457 00:31:25,640 --> 00:31:33,320 What that would mean is he's spending $1,000 and he's making $250 profit because he's paying 458 00:31:33,320 --> 00:31:35,200 $750 out. 459 00:31:35,200 --> 00:31:42,520 He could literally begin to hire coaches, and all he's doing is his business is consistently 460 00:31:42,520 --> 00:31:47,400 bringing in new people, converting them to buyers, and then allocating those clients 461 00:31:47,400 --> 00:31:50,120 to good coaches, and he's just profiting. 462 00:31:50,120 --> 00:31:51,120 You know why? 463 00:31:51,120 --> 00:31:54,240 Because he's a coaching business owner, he's not a coach. 464 00:31:54,240 --> 00:32:01,360 So for you who is a coach, yes, you would be doing the delivery because that's what 465 00:32:01,360 --> 00:32:03,620 we love to do as coaches. 466 00:32:03,620 --> 00:32:08,320 What I'm saying is you need to take off the coaching hat when it's time to do business 467 00:32:08,320 --> 00:32:13,080 and wear the business thinking hat and only wear the coaching hat when you're looking 468 00:32:13,080 --> 00:32:16,720 to deliver the service to your clients. 469 00:32:16,720 --> 00:32:23,360 Now there's a lot of things around traction and converting, and as you guys in subsequent 470 00:32:23,360 --> 00:32:28,200 episodes of this particular podcast, I will be sharing this stuff with you. 471 00:32:28,200 --> 00:32:31,360 I will be breaking it all down, sending your questions. 472 00:32:31,360 --> 00:32:36,400 The more specific you are with your questions, we will dive deep into these things. 473 00:32:36,400 --> 00:32:42,240 But the one thing I want you to take away from this particular episode, the one thing 474 00:32:42,240 --> 00:32:47,960 I really want you to hold onto is the fact that if you're going to succeed at transitioning 475 00:32:47,960 --> 00:32:54,200 from offering free to offering paid and having people paying you, it's not really about what 476 00:32:54,200 --> 00:32:55,280 you do first. 477 00:32:55,280 --> 00:32:56,780 It's about how you think. 478 00:32:56,780 --> 00:32:58,540 You need to start thinking differently. 479 00:32:58,540 --> 00:33:00,440 You need to start thinking like a business owner. 480 00:33:00,440 --> 00:33:06,040 You need to stop thinking like a coach until you're sitting there with a paying client 481 00:33:06,040 --> 00:33:11,120 and working with them to help them experience a transformation that you and I know that 482 00:33:11,120 --> 00:33:12,840 you're able to deliver. 483 00:33:12,840 --> 00:33:19,560 I promise you just by doing this, just by shifting your thinking, you're laying the 484 00:33:19,560 --> 00:33:23,100 foundation for a very successful coaching business. 485 00:33:23,100 --> 00:33:28,320 The truth is you deserve to generate a steady stream of clients. 486 00:33:28,320 --> 00:33:33,240 And yes, you deserve to get that satisfaction from helping people get great results and 487 00:33:33,240 --> 00:33:37,400 helping them experience a transformation that gives us joy as coaches. 488 00:33:37,400 --> 00:33:43,600 But you also deserve to be making money consistently as a business owner. 489 00:33:43,600 --> 00:33:48,000 So tomorrow when someone walks up to you and say, what do you do? 490 00:33:48,000 --> 00:33:49,800 Don't say I'm a coach. 491 00:33:49,800 --> 00:33:56,980 Don't say I am a fitness coach or I am a relationship coach or I'm a career coach or whatever coach 492 00:33:56,980 --> 00:33:57,980 you are. 493 00:33:57,980 --> 00:34:02,440 Say I am a relationship coaching business owner. 494 00:34:02,440 --> 00:34:07,240 It's really amazing how by just saying that, they would relate with you differently because 495 00:34:07,240 --> 00:34:11,160 I am a fitness coaching business owner. 496 00:34:11,160 --> 00:34:12,160 Business owner. 497 00:34:12,160 --> 00:34:17,920 So they would even just by positioning yourself that way, you're actually sending a different 498 00:34:17,920 --> 00:34:19,560 message to their brains. 499 00:34:19,560 --> 00:34:20,940 It's a subtle thing. 500 00:34:20,940 --> 00:34:25,200 And over time, I'm going to talk about the subtlety of communication and messaging and 501 00:34:25,200 --> 00:34:28,040 how these little things make a big difference. 502 00:34:28,040 --> 00:34:29,720 Don't call yourself a coach. 503 00:34:29,720 --> 00:34:33,720 Call yourself a coaching business owner from the very get go. 504 00:34:33,720 --> 00:34:37,680 Let people identify you as a business person, not as a coach. 505 00:34:37,680 --> 00:34:39,920 You're a business person who does coaching. 506 00:34:39,920 --> 00:34:41,880 You're not a coach, right? 507 00:34:41,880 --> 00:34:46,480 Just begin to position it that way and people would respect you more and find it easier 508 00:34:46,480 --> 00:34:47,780 to give you money. 509 00:34:47,780 --> 00:34:55,080 But you need to position it first for yourself before you begin to position it for others. 510 00:34:55,080 --> 00:35:01,400 You do this and I promise you, you are laying the foundation for that transformation in 511 00:35:01,400 --> 00:35:07,440 your business and you would begin to attract paying clients as you begin to restructure 512 00:35:07,440 --> 00:35:09,720 your business for success. 513 00:35:09,720 --> 00:35:11,120 I hope this has been good for you. 514 00:35:11,120 --> 00:35:17,440 I hope you can see how by switching your thinking, you will change how things begin to happen 515 00:35:17,440 --> 00:35:18,440 for you. 516 00:35:18,440 --> 00:35:22,920 You would no longer be this coach who people are always coming to for free stuff, but when 517 00:35:22,920 --> 00:35:26,520 it comes to time for them to pay, they all disappear. 518 00:35:26,520 --> 00:35:27,520 Why? 519 00:35:27,520 --> 00:35:28,520 It's not their fault. 520 00:35:28,520 --> 00:35:31,280 Honestly, it's been your fault thus far. 521 00:35:31,280 --> 00:35:35,840 The good thing is now that you know you can change and you will transition from being 522 00:35:35,840 --> 00:35:41,400 a coach to being a coaching business owner and start to attract the money that you deserve. 523 00:35:41,400 --> 00:35:43,080 I hope this has been very useful for you. 524 00:35:43,080 --> 00:35:49,120 I hope you can see how this will bring transformation for you over the, this is our very first episode 525 00:35:49,120 --> 00:35:53,760 and I'm really, really excited to have you listen to this all the way to the end. 526 00:35:53,760 --> 00:35:56,680 I'm going to encourage you to do a few things very quickly. 527 00:35:56,680 --> 00:36:03,000 Number one, subscribe to the podcast so every time we release a new episode, you will receive 528 00:36:03,000 --> 00:36:04,000 it. 529 00:36:04,000 --> 00:36:06,160 It's every Wednesday, new episodes drop. 530 00:36:06,160 --> 00:36:11,320 Make sure you look out and make sure you share this with everyone who you know, who is a 531 00:36:11,320 --> 00:36:13,920 coach who could benefit from this. 532 00:36:13,920 --> 00:36:17,320 We really are looking to transform the coaching industry. 533 00:36:17,320 --> 00:36:22,680 And also if you want to be featured on this show, all you need to do is, is in the show 534 00:36:22,680 --> 00:36:24,560 notes, there is the link there. 535 00:36:24,560 --> 00:36:31,560 Go ahead and submit your question and I will answer your question live on the show. 536 00:36:31,560 --> 00:36:33,000 My name is DJ Sabanjo. 537 00:36:33,000 --> 00:36:38,740 I am your coaching business mentor and I look forward to celebrating your success story. 538 00:36:38,740 --> 00:36:46,460 Keep on being the amazing, phenomenal leader that you are and see you at the next episode. 539 00:36:46,460 --> 00:36:50,080 You have been listening to the coaching business mentor podcast. 540 00:36:50,080 --> 00:36:55,280 The podcast focused on giving premium business advice to heart led coaches, helping them 541 00:36:55,280 --> 00:37:00,200 get more clients, help more people and make more money consistently. 542 00:37:00,200 --> 00:37:04,840 If you enjoy this episode, I'd like to encourage you to do three things very quickly. 543 00:37:04,840 --> 00:37:07,300 Number one, subscribe to this podcast. 544 00:37:07,300 --> 00:37:13,280 Number two, I'd like you to leave a review about the podcast and how useful it was for 545 00:37:13,280 --> 00:37:14,280 you. 546 00:37:14,280 --> 00:37:18,720 And number three, I would like you to share this podcast episode with three coaches who 547 00:37:18,720 --> 00:37:22,440 you know would benefit from this. 548 00:37:22,440 --> 00:37:24,160 Thank you so very much for listening. 549 00:37:24,160 --> 00:37:26,680 If you do want to follow me, you can find me on Instagram. 550 00:37:26,680 --> 00:37:33,000 It's DJ Sabanjo and I look forward to continue to be a part of your success story. 551 00:37:33,000 --> 00:37:38,040 Let's keep on changing lives and let's keep on making our world a better place and getting 552 00:37:38,040 --> 00:37:39,800 paid as we do so. 553 00:37:39,800 --> 00:37:41,260 This is DJ Sabanjo. 554 00:37:41,260 --> 00:37:52,600 See you on the next episode.