WEBVTT 00:00:16.719 --> 00:00:20.019 Welcome to Networking Unleashed, Building Profitable 00:00:20.019 --> 00:00:23.239 Connections, the show where relationships turn 00:00:23.239 --> 00:00:26.019 into revenue and rooms turn into communities. 00:00:26.480 --> 00:00:29.980 I'm your host, Michael Foreman, and today's episode 00:00:29.980 --> 00:00:33.439 goes straight to the heart of what most professionals 00:00:33.439 --> 00:00:37.280 get wrong about networking. We're talking about 00:00:37.280 --> 00:00:41.359 connection. Real connection, not name tags, not 00:00:41.359 --> 00:00:44.759 awkward small talk, not hoping the right person 00:00:44.759 --> 00:00:48.520 happens to sit next to you. My guest today is 00:00:48.520 --> 00:00:51.179 someone who knows how to bring business professionals 00:00:51.179 --> 00:00:55.219 together on purpose, design networking events 00:00:55.219 --> 00:00:58.780 that actually work, and build in -person communities 00:00:58.780 --> 00:01:02.219 where relationships don't end when the event 00:01:02.219 --> 00:01:06.040 does. If you've ever walked into a room full 00:01:06.040 --> 00:01:08.599 of people and walked out with nothing to show 00:01:08.599 --> 00:01:12.140 for it, or if you've ever wondered why some events 00:01:12.140 --> 00:01:15.840 spark opportunity while others fall flat, this 00:01:15.840 --> 00:01:19.159 conversation is for you. Get ready to rethink 00:01:19.159 --> 00:01:22.459 how connections are created, how rooms are designed, 00:01:22.739 --> 00:01:26.439 and how communities grow. I'd like to welcome 00:01:26.439 --> 00:01:30.099 to my podcast, Matthew. Matthew, this is such 00:01:30.099 --> 00:01:34.700 an advantage for me. because you talk about exactly 00:01:34.700 --> 00:01:39.159 what I do. I go on stages. I talk about networking. 00:01:39.519 --> 00:01:42.400 I have a networking group that I meet weekly. 00:01:42.640 --> 00:01:45.340 I do everything that you're talking about. I 00:01:45.340 --> 00:01:48.799 am very interested in what you have to say. So 00:01:48.799 --> 00:01:51.640 I'd like to welcome Matthew to the podcast. Matt, 00:01:51.879 --> 00:01:53.859 would you mind just giving us a little background 00:01:53.859 --> 00:02:01.760 and telling us how you got here today? bit of 00:02:01.760 --> 00:02:04.379 tech and digital marketing. I was working at 00:02:04.379 --> 00:02:06.340 a shipping technology company where I met my 00:02:06.340 --> 00:02:09.240 now wife. She happened to be the boss's sister, 00:02:09.639 --> 00:02:12.539 the CEO's sister. And in order to preserve my 00:02:12.539 --> 00:02:15.219 own life and career, I branched and left that 00:02:15.219 --> 00:02:17.419 company and joined a little startup. So that 00:02:17.419 --> 00:02:20.740 little event, I started at a subscription software 00:02:20.740 --> 00:02:23.719 company as the only marketer, and I started a 00:02:23.719 --> 00:02:25.719 little meetup with some other marketer friends 00:02:25.719 --> 00:02:28.960 that were also solo marketers at bootstrapped 00:02:28.960 --> 00:02:32.539 small technology companies. And those two things 00:02:32.539 --> 00:02:35.419 happened from that one decision and have subsequently 00:02:35.419 --> 00:02:37.860 grown into two businesses that I run today, which 00:02:37.860 --> 00:02:40.539 is I do a lot of work with subscription brands, 00:02:40.800 --> 00:02:43.379 but that small little marketing meetup has grown 00:02:43.379 --> 00:02:46.939 into a really large community here in Utah with 00:02:46.939 --> 00:02:49.960 monthly meetups, workshops. We do two annual 00:02:49.960 --> 00:02:52.580 conferences and it's all about putting people 00:02:52.580 --> 00:02:55.319 in rooms because I've always found in my experience, 00:02:55.479 --> 00:02:57.840 I would rather learn from say someone like you, 00:02:57.879 --> 00:02:59.740 Michael, who's done it before, then go watch 00:02:59.740 --> 00:03:01.539 a YouTube video from somebody that I have no 00:03:01.539 --> 00:03:04.080 idea what's true or what's not. So that's the 00:03:04.080 --> 00:03:06.620 whole ethos behind our community is you can get 00:03:06.620 --> 00:03:09.780 solutions from your peers. How do we get peers 00:03:09.780 --> 00:03:11.879 in a room so that they start talking is really 00:03:11.879 --> 00:03:15.580 what we do. And that's perfect. It really is 00:03:15.580 --> 00:03:19.919 because I too believe that the one -on -one or 00:03:19.919 --> 00:03:24.180 the in -person networking goes far beyond that 00:03:24.180 --> 00:03:27.539 of Zoom or anything else. And here's the biggest 00:03:27.539 --> 00:03:31.039 reason. You can't pick up the vibe of the person. 00:03:31.240 --> 00:03:34.520 You can't pick up the vibe of the room. You get 00:03:34.520 --> 00:03:37.580 a feeling of how the room is just by when you 00:03:37.580 --> 00:03:39.919 walk in. And you don't get that through Zoom. 00:03:40.080 --> 00:03:42.500 You're a nice guy. You're a great looking guy. 00:03:42.740 --> 00:03:45.560 But I don't know what's happening here. All right. 00:03:45.560 --> 00:03:48.870 So let me jump into the questions. Number one, 00:03:48.930 --> 00:03:51.909 okay, connecting with business professionals, 00:03:52.129 --> 00:03:55.689 what separates introductions that go nowhere 00:03:55.689 --> 00:04:00.090 from ones that turn into real opportunity? This 00:04:00.090 --> 00:04:01.849 is so fascinating because I was actually helping 00:04:01.849 --> 00:04:04.949 my sister with this because she's in HR and I 00:04:04.949 --> 00:04:07.650 don't know a lot about HR, but I'm a connector. 00:04:07.909 --> 00:04:09.650 And so I actually asked her this yesterday. I 00:04:09.650 --> 00:04:13.129 said, can you tell me one thing about you that... 00:04:13.370 --> 00:04:15.710 would make you stand out compared to somebody 00:04:15.710 --> 00:04:18.629 else that does HR. And she started listing all 00:04:18.629 --> 00:04:20.879 the things that she doesn't. she's not necessarily 00:04:20.879 --> 00:04:23.240 super well trained in and then landed on the 00:04:23.240 --> 00:04:26.180 one thing which is i'm really great at hard conversations 00:04:26.180 --> 00:04:29.100 and helping people with management and interpersonal 00:04:29.100 --> 00:04:32.980 office relations and so i said great i then went 00:04:32.980 --> 00:04:35.220 into a group chat where i went in with a ton 00:04:35.220 --> 00:04:37.360 of other business leaders and said hey i have 00:04:37.360 --> 00:04:39.779 an hr professional who's really great with and 00:04:39.779 --> 00:04:42.079 i said what she told me and i got a response 00:04:42.079 --> 00:04:45.319 immediately from a leading hr person here in 00:04:45.319 --> 00:04:48.189 utah to say I'd love to connect with her. And 00:04:48.189 --> 00:04:51.670 the reason is it's being specific. I think one 00:04:51.670 --> 00:04:54.029 of the biggest mistakes that people make when 00:04:54.029 --> 00:04:56.449 they're networking is they think that, hey, I 00:04:56.449 --> 00:04:58.550 want to be really general because I don't know 00:04:58.550 --> 00:05:01.170 what opportunity might come my way. I want to 00:05:01.170 --> 00:05:03.209 be really open to opportunity. And I run into 00:05:03.209 --> 00:05:04.370 this all the time with people that are looking 00:05:04.370 --> 00:05:07.069 for jobs or looking to hire from somebody. And 00:05:07.069 --> 00:05:10.589 the mistake is that general is easy to forget. 00:05:10.949 --> 00:05:13.050 It's hard to remember. I meet so many people 00:05:13.050 --> 00:05:14.949 and in a room full of other people when you're 00:05:14.949 --> 00:05:16.629 networking, the only people that are going to 00:05:16.629 --> 00:05:19.689 stand out are people that are very specific in 00:05:19.689 --> 00:05:21.850 sharing what they do and in sharing what they 00:05:21.850 --> 00:05:24.889 need. So my suggestion for any networking event 00:05:24.889 --> 00:05:28.029 is be really specific. If you're young and you're 00:05:28.029 --> 00:05:30.550 looking for your first job, then be really specific 00:05:30.550 --> 00:05:32.269 about the opportunity you want. If you've been 00:05:32.269 --> 00:05:34.269 20 years in the business and you've done a million 00:05:34.269 --> 00:05:37.170 different things, be specific about the job that 00:05:37.170 --> 00:05:39.259 you want. Because that's going to make you feel 00:05:39.259 --> 00:05:41.879 remembered in people's mind. And they're also 00:05:41.879 --> 00:05:44.860 going to immediately think of some, that's because 00:05:44.860 --> 00:05:46.220 that's how we all talk to each other, right? 00:05:46.339 --> 00:05:48.220 Michael, if you're saying, hey, Matt, I'm having 00:05:48.220 --> 00:05:50.500 issues with HR because our current HR person 00:05:50.500 --> 00:05:53.740 can't deal with hiring and firing and all this 00:05:53.740 --> 00:05:56.660 stuff we're going through. Okay, boom. I think 00:05:56.660 --> 00:05:58.500 of the person I know. If you say, hey, I need 00:05:58.500 --> 00:06:01.040 a benefits person. I'm going to wonder if I know 00:06:01.040 --> 00:06:03.160 a benefits person. So being that specific, I 00:06:03.160 --> 00:06:06.000 think is the biggest difference in great networking. 00:06:07.019 --> 00:06:11.240 I can't agree enough. One thing I've always taught, 00:06:11.379 --> 00:06:15.180 and when I coach students, when I coach people, 00:06:15.379 --> 00:06:18.339 when I coach professionals, they always have 00:06:18.339 --> 00:06:21.800 all these things that they do. And I say, pick 00:06:21.800 --> 00:06:25.360 a lane. Because when you go out and you do your 00:06:25.360 --> 00:06:27.819 30 -second speech or whatever the hokey thing 00:06:27.819 --> 00:06:31.639 that is, but if you do five things, don't come 00:06:31.639 --> 00:06:35.399 out and say all five things. You have to pick 00:06:35.399 --> 00:06:39.230 one. Pick one. expand on it. The next week, you 00:06:39.230 --> 00:06:41.930 can pick a different one and expand on it. But 00:06:41.930 --> 00:06:44.730 while you're talking, just pick a lane. So that's 00:06:44.730 --> 00:06:48.689 very good advice. Okay, you've created successful 00:06:48.689 --> 00:06:52.149 networking events. What's the biggest reason 00:06:52.149 --> 00:06:56.089 most events fail to produce meaningful relationships? 00:06:57.949 --> 00:07:00.610 Yeah, I'd say that it's twofold. One is like 00:07:00.610 --> 00:07:04.009 within individual events, you need to really 00:07:04.009 --> 00:07:06.410 understand like the purpose of why people are 00:07:06.410 --> 00:07:08.550 coming, I think, right? If we're putting on an 00:07:08.550 --> 00:07:11.089 event to try to connect, say, legal professionals, 00:07:11.430 --> 00:07:13.529 that's not specific enough. Like we were just 00:07:13.529 --> 00:07:15.350 saying, what is the reason why somebody should 00:07:15.350 --> 00:07:18.569 attend? And if you understand that reason. very 00:07:18.569 --> 00:07:22.290 clearly, hey, we're trying to help legal law 00:07:22.290 --> 00:07:25.790 firms that are looking to expand into new markets. 00:07:26.009 --> 00:07:28.170 OK, that gives everybody a compelling reason 00:07:28.170 --> 00:07:30.870 to come. You can create content that matches 00:07:30.870 --> 00:07:33.430 that need and you can create other ways to facilitate 00:07:33.430 --> 00:07:35.670 that. So I do believe having a very specific 00:07:35.670 --> 00:07:38.449 goal for why people should show up. is an important 00:07:38.449 --> 00:07:41.930 way to do that. I then think the secondary thing 00:07:41.930 --> 00:07:44.689 is about consistency. I've seen too many times, 00:07:44.829 --> 00:07:47.490 I've been doing our event business for five, 00:07:47.529 --> 00:07:49.970 six years now. And there are plenty of times 00:07:49.970 --> 00:07:52.569 where people don't show up or nowhere near as 00:07:52.569 --> 00:07:55.129 many people show up as I thought would. And there 00:07:55.129 --> 00:07:57.250 are times when twice as many people show up. 00:07:57.329 --> 00:07:59.589 And so I think the other mistake is not understanding 00:07:59.589 --> 00:08:02.910 how much consistency. and feedback are important 00:08:02.910 --> 00:08:04.709 in that. It's not just, hey, we're going to do 00:08:04.709 --> 00:08:06.790 a networking event next month. And if it works, 00:08:06.810 --> 00:08:08.449 if it doesn't, we'll go on to the next thing. 00:08:08.470 --> 00:08:10.670 It's no, we're going to plan networking events 00:08:10.670 --> 00:08:13.250 over the next six months. And this is our commitment 00:08:13.250 --> 00:08:14.949 to doing those things. This is how we're going 00:08:14.949 --> 00:08:16.410 to show up. This is how we're going to try to 00:08:16.410 --> 00:08:18.189 get people excited, how we're going to get people 00:08:18.189 --> 00:08:20.889 coming back. Because I have found the fun thing 00:08:20.889 --> 00:08:23.230 about it is if people really enjoyed your event 00:08:23.230 --> 00:08:25.089 and you can't tell them that you have another 00:08:25.089 --> 00:08:27.699 one coming, you're missing that excitement. You 00:08:27.699 --> 00:08:30.259 want to capture that. So those are the two things, 00:08:30.319 --> 00:08:32.639 being really specific and building your events 00:08:32.639 --> 00:08:35.419 around those goals and doing them over and over 00:08:35.419 --> 00:08:37.200 again and not giving up just because it seems 00:08:37.200 --> 00:08:41.080 hard. So now the events that you've produced, 00:08:41.200 --> 00:08:45.940 are they events like businesses have tables or 00:08:45.940 --> 00:08:49.940 are they just big networking events? We generally, 00:08:50.000 --> 00:08:52.019 we do a little bit of both. So we'll generally 00:08:52.019 --> 00:08:55.360 do say like a speaker or a panel around a topic. 00:08:55.440 --> 00:08:57.080 That's something I really like because people 00:08:57.080 --> 00:08:59.440 like to come out and learn from somebody they 00:08:59.440 --> 00:09:01.480 know or have heard of, for example. And it's 00:09:01.480 --> 00:09:03.600 generally around a topic. So for us in the e 00:09:03.600 --> 00:09:05.259 -commerce space, there's so many different versions. 00:09:05.340 --> 00:09:07.480 There's so many different aspects of e -commerce 00:09:07.480 --> 00:09:10.019 that we can pick a lot of things, but we generally 00:09:10.019 --> 00:09:12.460 say, try to start with something that appeals 00:09:12.460 --> 00:09:15.860 to a broader audience. We get a couple of speakers, 00:09:16.080 --> 00:09:18.840 we have a panel and our whole thing is, Again, 00:09:18.960 --> 00:09:21.559 our ethos is really about getting into the weeds. 00:09:21.740 --> 00:09:24.519 I just hate high level surface responses, right? 00:09:24.600 --> 00:09:26.279 If you are trying to build an email newsletter 00:09:26.279 --> 00:09:28.360 for your business, which everybody here in some 00:09:28.360 --> 00:09:30.139 way, shape or form is probably trying to do, 00:09:30.259 --> 00:09:33.100 what landing page builder are you using? Are 00:09:33.100 --> 00:09:35.759 you running ads or not? What offer are you using 00:09:35.759 --> 00:09:37.960 to get people to opt into your email newsletter, 00:09:38.100 --> 00:09:39.960 right? I want to get into the weeds. And so we 00:09:39.960 --> 00:09:43.039 make sure that the session content, the panels 00:09:43.039 --> 00:09:46.269 and our moderator or moderators are going. because 00:09:46.269 --> 00:09:48.690 that's what people really want. And then we leave 00:09:48.690 --> 00:09:51.889 time after for Q &A and open networking. So we 00:09:51.889 --> 00:09:54.350 then facilitate conversations with everybody 00:09:54.350 --> 00:09:56.929 who's there. We don't necessarily do a ton with 00:09:56.929 --> 00:09:58.490 trying to make sure everybody in the room goes 00:09:58.490 --> 00:10:00.590 around, although we do some things often with 00:10:00.590 --> 00:10:03.070 trying to get people to show who they are for 00:10:03.070 --> 00:10:04.509 other people that want to connect with them. 00:10:04.870 --> 00:10:06.929 But that's really what it's all about for us 00:10:06.929 --> 00:10:09.850 is we want to provide some content. That's a 00:10:09.850 --> 00:10:12.570 lot of the reason why people show up. But the 00:10:12.570 --> 00:10:15.159 networking is what everybody talks about. as 00:10:15.159 --> 00:10:17.240 being the reason that they love it so much is 00:10:17.240 --> 00:10:19.500 the people they meet afterwards, the five to 00:10:19.500 --> 00:10:21.480 10 people they chatted with after the event. 00:10:21.620 --> 00:10:23.799 And sometimes that's the speakers, right? Sometimes 00:10:23.799 --> 00:10:25.600 I really wanted to connect with so -and -so and 00:10:25.600 --> 00:10:27.500 they were so helpful. Other times it was like, 00:10:27.559 --> 00:10:29.559 hey, somebody two rows behind me, it turns out 00:10:29.559 --> 00:10:31.639 they're in the same position I'm in and we're 00:10:31.639 --> 00:10:33.299 now sharing notes and we're going to get coffee 00:10:33.299 --> 00:10:35.559 next week. That happens all the time with our 00:10:35.559 --> 00:10:42.379 group. Excellent. Because when I produce an event, 00:10:42.580 --> 00:10:45.139 I have an event coming up actually in March. 00:10:45.460 --> 00:10:49.919 People talk about what's happening with other 00:10:49.919 --> 00:10:52.860 people. Yes, they came to see all the businesses, 00:10:53.000 --> 00:10:56.250 but they want to see other people. having the 00:10:56.250 --> 00:10:59.330 same problems that they're having and how do 00:10:59.330 --> 00:11:02.049 they get out of it? So part of our event, part 00:11:02.049 --> 00:11:05.210 of our weekly network meetings is that we take 00:11:05.210 --> 00:11:08.409 the last 20 minutes, we take two people and say, 00:11:08.450 --> 00:11:12.789 okay, what problems are you having? Or who do 00:11:12.789 --> 00:11:16.529 you want to go and see? Who can't you go in and 00:11:16.529 --> 00:11:19.190 see? Or who are you having a problem going and 00:11:19.190 --> 00:11:22.450 seeing? And undoubtedly 15 people saying, I have 00:11:22.450 --> 00:11:24.669 a contact. Yeah. And let me help you with that. 00:11:24.730 --> 00:11:27.850 And it goes. a long way, but I love so much more 00:11:27.850 --> 00:11:30.210 natural. It's so much more natural to where you 00:11:30.210 --> 00:11:33.250 meet somebody say that works on retention, but 00:11:33.250 --> 00:11:36.490 you're an ad buyer. They, the retention person, 00:11:36.549 --> 00:11:37.870 you become friends. They want to introduce you 00:11:37.870 --> 00:11:39.549 to the ad buyer in their company. Like it's just 00:11:39.549 --> 00:11:42.309 so much simpler where we just create a space. 00:11:42.750 --> 00:11:45.070 I do think that there's a lot of, as we've done 00:11:45.070 --> 00:11:47.590 it longer, we've consistently created spaces 00:11:47.590 --> 00:11:49.929 where people feel comfortable showing up to learn 00:11:49.929 --> 00:11:52.190 and connect. And those are the people that keep 00:11:52.190 --> 00:11:55.409 coming out. So if you're a really strong salesperson 00:11:55.409 --> 00:11:57.309 and you're viewing it as like potential legion 00:11:57.309 --> 00:11:59.710 for your service, those people do come, but they 00:11:59.710 --> 00:12:02.850 go most of the time because you're not getting 00:12:02.850 --> 00:12:04.889 a ton there. You'll turn people off. You show 00:12:04.889 --> 00:12:06.309 up with your authentic self, you're going to 00:12:06.309 --> 00:12:07.909 meet a ton of other people with their authentic 00:12:07.909 --> 00:12:11.870 selves. Absolutely. What we do with our networking 00:12:11.870 --> 00:12:15.789 events is I am heading the whole event, but I 00:12:15.789 --> 00:12:19.110 say you go in with a servant's heart. You go 00:12:19.110 --> 00:12:22.440 in looking to give. Instead of receiving. 100%. 00:12:22.440 --> 00:12:25.740 When you do that, you take all that pressure 00:12:25.740 --> 00:12:29.679 off your shoulders. And you're just there. All 00:12:29.679 --> 00:12:31.940 of a sudden, you're having a good time. You're 00:12:31.940 --> 00:12:34.539 meeting some great people. And you're looking 00:12:34.539 --> 00:12:37.840 to see how you can help other people. So it's 00:12:37.840 --> 00:12:42.559 a great combination. Okay. So which responsibility 00:12:42.559 --> 00:12:46.100 does the event host carry for the quality of 00:12:46.100 --> 00:12:49.929 connections that happen in a room? I'd say a 00:12:49.929 --> 00:12:56.230 hundred percent. That's what I feel anyway. Yeah. 00:12:56.309 --> 00:13:00.649 It's really, that's my biggest thing. It's if 00:13:00.649 --> 00:13:03.409 I'm there in a room when we got 50 people, everyone 00:13:03.409 --> 00:13:06.070 that I've met there or that I know there, I am 00:13:06.070 --> 00:13:09.210 trying to connect with somebody else there. And 00:13:09.210 --> 00:13:11.049 that's me doing the manual work of doing that. 00:13:11.149 --> 00:13:14.340 But it's also, as I've said, like I. We want 00:13:14.340 --> 00:13:16.500 people to show up that want to hang out a little 00:13:16.500 --> 00:13:19.519 while after or that view that networking connection 00:13:19.519 --> 00:13:22.139 piece as being really valuable because that's 00:13:22.139 --> 00:13:24.399 what we're offering. So it's a huge thing for 00:13:24.399 --> 00:13:27.580 me. It's what gets me excited. It's what motivates. 00:13:27.700 --> 00:13:29.899 Honestly, Michael, it's like what made me feel 00:13:29.899 --> 00:13:32.980 like this was a special calling for me was. not 00:13:32.980 --> 00:13:34.820 just being a B2B marketer and trying to sell 00:13:34.820 --> 00:13:36.700 software or something like that. It's, hey, no, 00:13:36.860 --> 00:13:39.379 actually I can facilitate connections for a lot 00:13:39.379 --> 00:13:41.820 of people. It makes me feel really good to help 00:13:41.820 --> 00:13:43.620 people get, like we have people that have bought 00:13:43.620 --> 00:13:45.480 and sold businesses out of our community that 00:13:45.480 --> 00:13:47.879 find their next job or that hire people. Like 00:13:47.879 --> 00:13:49.899 these are life -changing events that are coming 00:13:49.899 --> 00:13:51.879 out of a simple networking group. And that's 00:13:51.879 --> 00:13:54.000 really important to me. And I wouldn't do it 00:13:54.000 --> 00:13:56.559 if it was just a profit motivation or anything 00:13:56.559 --> 00:13:59.940 other than that too. Yeah, no, I'm with you 100%. 00:13:59.940 --> 00:14:02.919 I feel 100 % responsible. Because if they're 00:14:02.919 --> 00:14:06.240 coming to this meeting, I brought them all together. 00:14:06.500 --> 00:14:10.980 Okay, whether it's five businesses, 15, 25 businesses, 00:14:11.080 --> 00:14:14.259 I brought them together. So I want them to get 00:14:14.259 --> 00:14:18.220 the most out of it. I always feel 100 % responsible. 00:14:18.840 --> 00:14:23.480 Okay. What small detail, often overlooked, has 00:14:23.480 --> 00:14:26.679 the biggest impact on whether people feel comfortable 00:14:26.679 --> 00:14:33.899 engaging at an event? For me, I love self -deprecating 00:14:33.899 --> 00:14:40.580 humor, and I almost always will open with a joke 00:14:40.580 --> 00:14:43.700 making fun of... some clothing choice or how 00:14:43.700 --> 00:14:45.860 my wife helped me dress or something like that. 00:14:46.139 --> 00:14:48.559 I really do believe in creating open spaces. 00:14:48.639 --> 00:14:51.860 And I want people to feel like not to make it 00:14:51.860 --> 00:14:53.960 political in any way. I just want people, regardless 00:14:53.960 --> 00:14:56.940 of your race, creed, gender, color, whatever, 00:14:57.080 --> 00:14:59.500 that you feel welcome and that you feel like 00:14:59.500 --> 00:15:01.620 it's a safe space. And that's something that 00:15:01.620 --> 00:15:03.840 it's a little nuanced. We just try to make sure 00:15:03.840 --> 00:15:06.200 everybody feels like your voice matters. You 00:15:06.200 --> 00:15:08.960 can ask questions, you can be involved. And if 00:15:08.960 --> 00:15:11.039 somebody is like way off the rails, then I talk 00:15:11.039 --> 00:15:13.500 to them. one -on -one but that's something that 00:15:13.500 --> 00:15:15.240 we've gotten a lot of feedback too is that people 00:15:15.240 --> 00:15:17.960 feel comfortable like being wrong so we've also 00:15:17.960 --> 00:15:20.220 done some events where i asked the panels to 00:15:20.220 --> 00:15:22.639 share like the dumbest like a finance panel what's 00:15:22.639 --> 00:15:25.139 the dumbest blunder you made what's the silliest 00:15:25.139 --> 00:15:27.039 thing you did or the thing that you are just 00:15:27.039 --> 00:15:28.700 i wish i could go back in time and undo that 00:15:28.700 --> 00:15:31.519 because that makes the everyone there feel like 00:15:31.799 --> 00:15:33.940 Yeah, we're all trying to, we're all making mistakes. 00:15:33.980 --> 00:15:35.779 I'll try to figure out. So that's how I've approached 00:15:35.779 --> 00:15:37.840 it. And I feel like that's a really good one 00:15:37.840 --> 00:15:40.139 because otherwise like icebreakers and stuff 00:15:40.139 --> 00:15:42.559 like that are just a mechanism for trying to 00:15:42.559 --> 00:15:44.899 enable some of that. You keep talking about vibe. 00:15:45.279 --> 00:15:47.620 It's really hard to set a vibe, but people know 00:15:47.620 --> 00:15:50.679 when it's off. And so you have to look at small 00:15:50.679 --> 00:15:53.779 ways you're positively influencing the vibe in 00:15:53.779 --> 00:15:55.700 the room. Otherwise people just will be turned 00:15:55.700 --> 00:16:00.000 off. And that's so true. I didn't mean to turn 00:16:00.000 --> 00:16:03.159 away, but I wrote down the word blunder because 00:16:03.159 --> 00:16:06.539 in my next networking meeting, that is what I'm 00:16:06.539 --> 00:16:08.720 going to break out. Okay. I always start the 00:16:08.720 --> 00:16:12.039 meeting off with a self -deprecating joke or 00:16:12.039 --> 00:16:13.960 something or whatever. And it gets everybody 00:16:13.960 --> 00:16:16.600 to laugh. But I'm going to bring that up the 00:16:16.600 --> 00:16:19.299 next time. So I want to thank you for that. Okay. 00:16:20.519 --> 00:16:24.259 In your experience, what does the structure of 00:16:24.259 --> 00:16:28.509 an event? shape the behavior and mindset of the 00:16:28.509 --> 00:16:32.529 attendees. Yeah, no, that's a great one. I'll 00:16:32.529 --> 00:16:34.649 tell you this, an event structure that we've 00:16:34.649 --> 00:16:37.009 tried a couple of times and has not worked out 00:16:37.009 --> 00:16:39.610 well is I keep thinking I want to do a real hands 00:16:39.610 --> 00:16:42.129 -on. So let's say you're building an email, like, 00:16:42.149 --> 00:16:44.929 hey, come build the emails you need for your 00:16:44.929 --> 00:16:48.250 business, a welcome flow for new customers. And 00:16:48.250 --> 00:16:50.389 we want, we want to lay it, set out tables and 00:16:50.389 --> 00:16:52.590 people can bring their computers and we're going 00:16:52.590 --> 00:16:54.450 to go step by step. We'll have people in the 00:16:54.450 --> 00:16:56.549 audience to go person if there's questions and 00:16:56.549 --> 00:16:58.669 people just don't want to open up their computers 00:16:58.669 --> 00:17:00.870 and do that. They want to pay attention and take 00:17:00.870 --> 00:17:03.029 notes, but they want to work on it on their own. 00:17:03.370 --> 00:17:06.349 And so that structure I've struggled to make 00:17:06.349 --> 00:17:09.769 happen because I'm trying what I think will be 00:17:09.769 --> 00:17:12.970 helpful, but people aren't wanting to show up 00:17:12.970 --> 00:17:15.710 in that way. And so for me, I've found that. 00:17:16.220 --> 00:17:18.680 We just structure the content a little bit differently. 00:17:18.859 --> 00:17:22.640 So if it's more about, do I want somebody to 00:17:22.640 --> 00:17:25.220 show you their playbook? Hey, here's how we do 00:17:25.220 --> 00:17:27.660 emails. And we're going to step, step by step. 00:17:27.779 --> 00:17:30.059 And for me, the signal is how many times are 00:17:30.059 --> 00:17:32.579 people taking their phones out to take pictures 00:17:32.579 --> 00:17:35.460 of a screen? That's okay. I'm, I really want 00:17:35.460 --> 00:17:38.819 to look at that later versus say like a panel 00:17:38.819 --> 00:17:42.289 is more like sharing ideas. or we'll often do 00:17:42.289 --> 00:17:45.130 like round tables where we're facilitating like 00:17:45.130 --> 00:17:48.690 discussions amongst the group so that type of 00:17:48.690 --> 00:17:51.250 format does change how people show up and how 00:17:51.250 --> 00:17:54.509 they engage Am I taking notes furiously as you're 00:17:54.509 --> 00:17:56.950 walking through your playbook? Am I just getting 00:17:56.950 --> 00:17:59.650 some really great ideas here from the panel? 00:17:59.730 --> 00:18:02.430 Or, hey, I can actually ask questions for my 00:18:02.430 --> 00:18:04.650 specific problems in this roundtable format. 00:18:04.789 --> 00:18:07.089 It's how we've been figuring things out and are 00:18:07.089 --> 00:18:08.609 continuing. And we do those formats at our big 00:18:08.609 --> 00:18:10.509 conference. I try to do a version of each of 00:18:10.509 --> 00:18:12.730 those things because it's just a different layer 00:18:12.730 --> 00:18:16.190 of information and how people can digest that. 00:18:16.250 --> 00:18:17.950 Because it's really hard to say be at a full 00:18:17.950 --> 00:18:19.630 day workshop where you're taking notes furiously 00:18:19.630 --> 00:18:21.529 the entire time. You need to break it up for 00:18:21.529 --> 00:18:24.549 people. Yeah, my workshops are about three hours. 00:18:24.750 --> 00:18:28.329 So it's a half day workshop. But that's how I 00:18:28.329 --> 00:18:32.150 can tell if I'm getting the point across by how 00:18:32.150 --> 00:18:34.950 many times people take the cameras out and take 00:18:34.950 --> 00:18:38.269 a picture of my slide. So I'm a decent judge 00:18:38.269 --> 00:18:42.470 of that. And when nobody did it, my entire workshop, 00:18:42.730 --> 00:18:46.400 something was wrong. I messed up on somewhere, 00:18:46.500 --> 00:18:49.160 somehow. But I'll go back and I'll check that 00:18:49.160 --> 00:18:51.900 and I'll change that and correct it. But that's 00:18:51.900 --> 00:18:55.839 how I can tell. You focus on building communities 00:18:55.839 --> 00:18:59.720 in person. What changes when people see each 00:18:59.720 --> 00:19:02.799 other regularly instead of just one -off events? 00:19:04.640 --> 00:19:07.980 It's relationships and those connections. You 00:19:07.980 --> 00:19:10.819 start hearing about personal things like I'm 00:19:10.819 --> 00:19:13.730 having a baby, I'm getting married. moving to 00:19:13.730 --> 00:19:16.369 this new company. And the fun part about that 00:19:16.369 --> 00:19:18.910 is that does deepen the connection, but it also 00:19:18.910 --> 00:19:21.630 actually just creates more context for, hey, 00:19:21.690 --> 00:19:23.529 I'm moving to this new company. Do you know anybody 00:19:23.529 --> 00:19:25.910 who's doing X, Y, Z? Because we're hiring for 00:19:25.910 --> 00:19:28.750 that too, right? It's, hey, we're starting this 00:19:28.750 --> 00:19:31.250 new initiative. Do you want to partner on it 00:19:31.250 --> 00:19:33.190 with us? That kind of thing. That's what I find 00:19:33.190 --> 00:19:35.900 when more and more people show up. They become 00:19:35.900 --> 00:19:39.220 resources for each other. Like early on our community, 00:19:39.400 --> 00:19:42.660 I spent a lot of the connection was just me connecting 00:19:42.660 --> 00:19:45.720 people. And we have a Slack community with about 00:19:45.720 --> 00:19:48.660 1300 people in it. And a lot of early on was 00:19:48.660 --> 00:19:52.720 me just trying to poke the audience to get with 00:19:52.720 --> 00:19:55.079 some fake questions to get some people to respond. 00:19:56.740 --> 00:19:59.119 Now, when you're talking about a community, a 00:19:59.119 --> 00:20:02.200 real community is not based off of Matt's network 00:20:02.200 --> 00:20:04.500 of relationships. It's based off of the relationships 00:20:04.500 --> 00:20:07.259 in the group. And so that doesn't happen without. 00:20:08.279 --> 00:20:11.000 seeing people regularly or interacting with them 00:20:11.000 --> 00:20:13.119 on Slack in addition to seeing them regularly. 00:20:13.420 --> 00:20:16.279 And so now there are people that are solving 00:20:16.279 --> 00:20:18.200 each other's problems, and I have no idea that 00:20:18.200 --> 00:20:19.839 it's happening. There are people that are inviting 00:20:19.839 --> 00:20:21.680 people to upcoming events, and I have no idea 00:20:21.680 --> 00:20:23.460 that it's happening. So that's the beauty that 00:20:23.460 --> 00:20:25.759 you get when you start. That's why that consistency 00:20:25.759 --> 00:20:28.700 matters. It matters not just for your content, 00:20:28.740 --> 00:20:33.420 but for the people. I agree 100%. 100%. It's 00:20:33.420 --> 00:20:36.109 the difference. between a group of attendees 00:20:36.109 --> 00:20:41.809 and an actual business community? Yeah, I think 00:20:41.809 --> 00:20:44.430 it's, what are people doing when they're not 00:20:44.430 --> 00:20:46.230 there? And that's like similar to what I was 00:20:46.230 --> 00:20:48.029 just saying, is that I come here to learn and 00:20:48.029 --> 00:20:50.230 then I go back to my business. I come here to 00:20:50.230 --> 00:20:52.509 learn. I'm going to go talk to so -and -so and 00:20:52.509 --> 00:20:54.170 so because they can help me in my business too. 00:20:54.309 --> 00:20:56.509 And that's, I think that's that secondary one 00:20:56.509 --> 00:20:58.730 of feeling like you're connected, that you have 00:20:58.730 --> 00:21:01.549 friends and allies. Again, our whole biggest 00:21:01.549 --> 00:21:03.390 thing is like, if you've been using a tool or 00:21:03.390 --> 00:21:05.450 you're struggling with a landing page builder 00:21:05.450 --> 00:21:08.390 or an email builder, okay, I can hop onto my 00:21:08.390 --> 00:21:11.069 Slack group and ask this question. And then I 00:21:11.069 --> 00:21:13.250 get four or five responses and, oh yeah, I remember 00:21:13.250 --> 00:21:15.470 Jenny. She actually was on a panel about this 00:21:15.470 --> 00:21:17.390 two months ago. I'm going to, I'm going to pay 00:21:17.390 --> 00:21:19.759 attention to this or. Somebody else is going 00:21:19.759 --> 00:21:22.220 to jump on there and say, if you haven't heard 00:21:22.220 --> 00:21:24.880 from Jenny before, she's a real pro and she knows 00:21:24.880 --> 00:21:26.460 what she's talking about. And that's happening 00:21:26.460 --> 00:21:29.799 all the time because of those connections. Okay. 00:21:30.940 --> 00:21:34.920 Do you encourage collaboration instead of competition 00:21:34.920 --> 00:21:38.299 when you bring professionals from similar industries 00:21:38.299 --> 00:21:42.859 into the same room? Yeah, that one's a little 00:21:42.859 --> 00:21:45.779 tricky because... Sometimes we get, if we have 00:21:45.779 --> 00:21:47.859 sponsors involved, we have to be a little bit 00:21:47.859 --> 00:21:50.259 more careful, right? If I have a sponsor on email, 00:21:50.500 --> 00:21:53.500 I'm not going to bring in an email expert from 00:21:53.500 --> 00:21:58.000 a competitor. But other than that, we just push 00:21:58.000 --> 00:22:00.180 really hard on that collaboration element that 00:22:00.180 --> 00:22:04.500 if you feel threatened by other people that do 00:22:04.500 --> 00:22:06.859 what you do, this probably isn't going to be 00:22:06.859 --> 00:22:08.799 the best space for you because that's a really 00:22:08.799 --> 00:22:13.650 bad vibe. The vibe should be. I do A, B, C, you 00:22:13.650 --> 00:22:16.509 might do A, B, D, but that's okay. We have some 00:22:16.509 --> 00:22:19.609 overlap and we have different opinions. The audience, 00:22:19.750 --> 00:22:22.470 because from my perspective, the audience actually 00:22:22.470 --> 00:22:25.829 needs different and sometimes conflicting opinions. 00:22:26.329 --> 00:22:28.950 Because if they hear the same thing and they 00:22:28.950 --> 00:22:30.650 hear the same thing online and the same thing 00:22:30.650 --> 00:22:32.980 when they're hitting chat GPT. They're really 00:22:32.980 --> 00:22:34.799 not learning and they're not being pushed to 00:22:34.799 --> 00:22:36.900 try to test that as a hypothesis for their own 00:22:36.900 --> 00:22:38.900 business. Because as we all know, there's no 00:22:38.900 --> 00:22:40.900 real universal rules that work for everybody 00:22:40.900 --> 00:22:43.619 in every place and every time. And so competitive 00:22:43.619 --> 00:22:45.960 views are important. And we often will try to 00:22:45.960 --> 00:22:48.059 balance that with, say, a panel of three people 00:22:48.059 --> 00:22:50.819 might be a person who's, say, I'll use HR, say 00:22:50.819 --> 00:22:53.480 an HR representative from a company, an HR representative 00:22:53.480 --> 00:22:56.500 from a company, but then they have an HR consultant. 00:22:57.470 --> 00:22:59.650 And so that way we can get different perspectives. 00:22:59.769 --> 00:23:02.210 Hey, in our company of this size, these are our 00:23:02.210 --> 00:23:04.490 pain points and what we're doing. Well, our company 00:23:04.490 --> 00:23:06.029 is a little bit of a different size and we're 00:23:06.029 --> 00:23:07.970 using a different software and we have some of 00:23:07.970 --> 00:23:09.630 these other concerns. And then the third person's 00:23:09.630 --> 00:23:11.329 like, yeah, I've seen those two things and 50 00:23:11.329 --> 00:23:13.430 other things. And here's a lot of things to keep 00:23:13.430 --> 00:23:16.029 in mind. And those different perspectives are, 00:23:16.069 --> 00:23:18.170 I think, what's most valuable when you have a 00:23:18.170 --> 00:23:19.750 room full of 50 people and you're not exactly 00:23:19.750 --> 00:23:22.230 sure. Not everybody has the same problems that 00:23:22.230 --> 00:23:25.700 need to be solved. Companies vary in size, obviously, 00:23:25.700 --> 00:23:29.180 and use different size. I'm just using your HR 00:23:29.180 --> 00:23:33.339 thing. But you can't compare a company that has 00:23:33.339 --> 00:23:37.319 50 employees to one that has 15 employees to 00:23:37.319 --> 00:23:40.519 the one that just has a mom and pop. So different 00:23:40.519 --> 00:23:44.019 needs for different people. And different people, 00:23:44.180 --> 00:23:49.119 they promote exactly what they're after, which 00:23:49.119 --> 00:23:53.009 is, oh, I just like companies that are. 50 people 00:23:53.009 --> 00:23:56.170 and above. I only like people, I don't like companies 00:23:56.170 --> 00:23:59.910 from 20 to 50 employees. I only, and they have 00:23:59.910 --> 00:24:03.150 their differences. So you get a completely different 00:24:03.150 --> 00:24:07.009 perspective on the same issue, but from different 00:24:07.009 --> 00:24:12.009 companies. So yes. Okay. So what habits should 00:24:12.009 --> 00:24:15.710 attendees adopt after an event to turn good conversation 00:24:15.710 --> 00:24:19.759 into lasting relationships? I think it comes 00:24:19.759 --> 00:24:21.759 back to this specific thing. I always, it's not 00:24:21.759 --> 00:24:24.019 just how you show up when you're being like, 00:24:24.160 --> 00:24:26.539 I'm specifically that this is what I'm, how I'm 00:24:26.539 --> 00:24:28.599 showing with this event, but also specific asks. 00:24:29.140 --> 00:24:31.900 I think for the hard part is when you meet somebody 00:24:31.900 --> 00:24:34.599 new, they're doing cool stuff. You think maybe 00:24:34.599 --> 00:24:36.559 you could be friends or that you should collaborate 00:24:36.559 --> 00:24:39.279 on something. Can you think of a specific next 00:24:39.279 --> 00:24:42.660 step? Hey, I'd love to pick your brain on this 00:24:42.660 --> 00:24:44.880 one area of your business. Can we get coffee 00:24:44.880 --> 00:24:47.329 sometime? do a Zoom call or something like that. 00:24:47.390 --> 00:24:49.430 I think that's really important is just being 00:24:49.430 --> 00:24:51.549 really specific in how you show up, but also 00:24:51.549 --> 00:24:54.410 what you ask of other people. And then, yeah, 00:24:54.509 --> 00:24:56.670 I think it is just like looking for, I always 00:24:56.670 --> 00:24:58.589 like asking other people too, what other events 00:24:58.589 --> 00:25:00.430 are you going to? What other things like this 00:25:00.430 --> 00:25:02.990 are going on? Because there might be stuff that, 00:25:03.009 --> 00:25:04.990 you know, that maybe I didn't know about so that 00:25:04.990 --> 00:25:06.630 I could show up to that too. And that's another 00:25:06.630 --> 00:25:12.180 touch point. Yeah, my biggest thing. with when 00:25:12.180 --> 00:25:15.900 I go on stages or I do a workshop or even coaching, 00:25:16.079 --> 00:25:19.740 I always tell them that the follow -up is so 00:25:19.740 --> 00:25:21.920 much more important than even meeting the person. 00:25:22.579 --> 00:25:25.440 Your follow -up is just so important. And it's 00:25:25.440 --> 00:25:28.619 not only that you follow up, but how you follow 00:25:28.619 --> 00:25:31.440 up, when you follow up, what do you say when 00:25:31.440 --> 00:25:34.359 you follow up? All of this is so very important, 00:25:34.579 --> 00:25:36.420 whether you're going to turn the other person 00:25:36.420 --> 00:25:38.920 off or just say, hey, that's a great idea. Let's 00:25:38.920 --> 00:25:41.240 grab a cup of coffee. There's so much involved 00:25:41.240 --> 00:25:45.380 with that. Okay, let's bring this full circle. 00:25:46.119 --> 00:25:49.099 If someone wanted to build a strong, trusted 00:25:49.099 --> 00:25:52.279 business community from scratch, what's the first 00:25:52.279 --> 00:25:55.220 decision that they must get? You got to understand 00:25:55.220 --> 00:25:58.019 the need. It's really easy to see a community 00:25:58.019 --> 00:26:01.000 or people look at my business and they go, oh, 00:26:01.039 --> 00:26:03.720 wow, if I could get. 50 of my customers in a 00:26:03.720 --> 00:26:05.839 room every month voluntarily, that would be amazing. 00:26:06.039 --> 00:26:08.240 It would be amazing. That's not how the world 00:26:08.240 --> 00:26:10.859 works. So understanding a real need. And so for 00:26:10.859 --> 00:26:13.359 us, like I've said, that need is around people 00:26:13.359 --> 00:26:16.980 really wanting insightful information on what 00:26:16.980 --> 00:26:19.140 they could do inside their business and also 00:26:19.140 --> 00:26:22.599 the power of community. You need to be thinking 00:26:22.599 --> 00:26:24.720 really clearly about what problem you're solving 00:26:24.720 --> 00:26:27.059 and also think through all the other ways that 00:26:27.059 --> 00:26:29.319 people are answering that problem. I think the 00:26:29.319 --> 00:26:31.079 hard part is like entrepreneurs and business 00:26:31.079 --> 00:26:32.779 owners is that we think that what we're coming 00:26:32.779 --> 00:26:36.880 up with is unique when the reality is 55 ,000, 00:26:36.920 --> 00:26:39.039 5 million people are already thinking of that 00:26:39.039 --> 00:26:41.000 same problem and have different opinions on it. 00:26:41.039 --> 00:26:43.700 So you come up with that idea and then test it. 00:26:43.740 --> 00:26:45.759 It should be like any other business idea or 00:26:45.759 --> 00:26:47.539 any kind of experiment. You have a hypothesis. 00:26:47.759 --> 00:26:51.059 Hey, we think that. We're struggling to get operations 00:26:51.059 --> 00:26:53.279 people, like people that do sourcing and fulfillment. 00:26:53.519 --> 00:26:56.319 They're typically not big networkers, like marketers 00:26:56.319 --> 00:26:59.440 or networkers, usually, in our experience. We're 00:26:59.440 --> 00:27:03.079 trying to create more opportunities for those 00:27:03.079 --> 00:27:06.000 operators to come out because we think that they 00:27:06.000 --> 00:27:08.660 would actually appreciate connecting with their 00:27:08.660 --> 00:27:11.339 peers. There's just not really a format for them 00:27:11.339 --> 00:27:13.599 to do that. I might be totally wrong in the next 00:27:13.599 --> 00:27:15.950 couple of months. pivot into something else for 00:27:15.950 --> 00:27:17.589 that part of our group. But that's how you got 00:27:17.589 --> 00:27:20.049 to evaluate the pain point and think if your 00:27:20.049 --> 00:27:23.390 solution will actually answer that. And then 00:27:23.390 --> 00:27:24.769 again, it comes to everything else I've already 00:27:24.769 --> 00:27:27.109 said about, you have a goal now for the event. 00:27:27.190 --> 00:27:29.690 You need to make sure that you're managing everything 00:27:29.690 --> 00:27:31.829 related to the event so that goal can be achieved. 00:27:32.950 --> 00:27:36.789 It's great, valuable information. This is such 00:27:36.789 --> 00:27:39.890 golden information. I can't begin to tell you. 00:27:39.930 --> 00:27:41.970 And I'm saying that from somebody who knows. 00:27:42.269 --> 00:27:45.049 Okay. So obviously you just know what you're 00:27:45.049 --> 00:27:49.210 talking about. If somebody wants to contact you 00:27:49.210 --> 00:27:52.569 about an event or they live in Utah or whatever 00:27:52.569 --> 00:27:55.130 the case may be, what's the best way that they 00:27:55.130 --> 00:27:57.529 can get ahold of you? Yeah, you can find me on 00:27:57.529 --> 00:27:59.730 LinkedIn, Matthew Holman on LinkedIn, or come 00:27:59.730 --> 00:28:02.529 check out our website, ccatalyst .co, if you 00:28:02.529 --> 00:28:04.730 want to come to an event in the future. We're 00:28:04.730 --> 00:28:06.750 open, willing. When you were asking that competition 00:28:06.750 --> 00:28:08.569 question earlier, I was smiling, thinking like 00:28:08.569 --> 00:28:10.769 there are other communities and events and conferences 00:28:10.769 --> 00:28:13.390 that have come and gone in Utah. And we love 00:28:13.390 --> 00:28:15.130 working and collaborating with anybody because 00:28:15.130 --> 00:28:17.289 our whole mission is just to connect and empower 00:28:17.289 --> 00:28:20.490 people. So we don't view anybody as a competitor 00:28:20.490 --> 00:28:24.579 in that space. Great. This is the difference 00:28:24.579 --> 00:28:27.859 between attending events and belonging to something 00:28:27.859 --> 00:28:31.700 bigger. Real networking isn't accidental. It's 00:28:31.700 --> 00:28:34.839 designed. It's guided. And when it's done, it 00:28:34.839 --> 00:28:37.720 creates a momentum that carries long after the 00:28:37.720 --> 00:28:40.779 room emptied. If today's conversation made you 00:28:40.779 --> 00:28:44.099 rethink how you show up at events, who you connect 00:28:44.099 --> 00:28:47.279 with, or how you would build relationships over 00:28:47.279 --> 00:28:51.099 time, take one action this week. Reach out, follow 00:28:51.099 --> 00:28:54.779 up. Be intentional. Share this episode with someone 00:28:54.779 --> 00:28:57.819 who hosts events, builds communities, or wants 00:28:57.819 --> 00:29:00.940 stronger business relationships. Make sure you 00:29:00.940 --> 00:29:03.680 subscribe to Networking Unleashed, building profitable 00:29:03.680 --> 00:29:06.000 connections, so you don't miss conversations 00:29:06.000 --> 00:29:08.940 that help you connect smarter and grow stronger. 00:29:09.119 --> 00:29:12.059 And if you're ready to build relationships that 00:29:12.059 --> 00:29:15.319 actually move your business forward, visit foreman 00:29:15.319 --> 00:29:18.000 .com to learn how I work with professionals, 00:29:18.160 --> 00:29:21.359 teams, and organizations. So until next time, 00:29:21.400 --> 00:29:23.859 show up with purpose, connect with intention, 00:29:24.119 --> 00:29:27.960 and build communities that last. Matt, I want 00:29:27.960 --> 00:29:29.740 to thank you again for coming on the podcast. 00:29:30.119 --> 00:29:33.240 You were a great guest. Thanks. You're a great 00:29:33.240 --> 00:29:39.940 host. Well, hold on, folks. Don't go anywhere. 00:29:40.259 --> 00:29:43.599 Let's hear from our sponsors. David Neal, co 00:29:43.599 --> 00:29:47.240 -founder Revved Up Kids. Revved Up Kids is on 00:29:47.240 --> 00:29:50.220 a mission to protect children and teens from 00:29:50.220 --> 00:29:53.200 sexual abuse, exploitation, and trafficking. 00:29:53.480 --> 00:29:56.680 They provide prevention training programs for 00:29:56.680 --> 00:30:00.200 children, teens, and adults. To learn more, go 00:30:00.200 --> 00:30:04.599 to revvedupkids .org. Henry Kaplan, Century 21. 00:30:05.079 --> 00:30:07.319 When it comes to making the biggest financial 00:30:07.319 --> 00:30:10.259 decision of your life, leave it in the hands 00:30:10.259 --> 00:30:13.599 of a proven professional, Henry Kaplan. Henry 00:30:13.599 --> 00:30:16.779 is a global real estate agent with Century 21, 00:30:16.980 --> 00:30:20.940 celebrating his 41st year in business. No matter 00:30:20.940 --> 00:30:23.640 where you're moving, Henry has the right connections 00:30:23.640 --> 00:30:30.619 for you. You can contact Henry at 561 -427 -4888. 00:30:31.259 --> 00:30:34.299 A huge thank you to our guests for sharing such... 00:30:34.680 --> 00:30:38.000 insights today. And of course, a big shout out 00:30:38.000 --> 00:30:41.319 to you, our amazing listeners, for tuning in 00:30:41.319 --> 00:30:44.220 and spending your time with us. If you're interested 00:30:44.220 --> 00:30:47.559 in my digital courses, being coached or having 00:30:47.559 --> 00:30:50.700 me come and talk to your company, just go to 00:30:50.700 --> 00:30:53.920 Michael and fill out the request form. Remember, 00:30:54.259 --> 00:30:57.559 networking isn't about being perfect. It's about 00:30:57.559 --> 00:31:00.500 being present. So take what you've learned today, 00:31:00.680 --> 00:31:03.299 get out there and make some meaningful connections. 00:31:04.029 --> 00:31:06.950 If you've enjoyed this episode, please don't 00:31:06.950 --> 00:31:10.289 forget to subscribe. Leave us a review and share 00:31:10.289 --> 00:31:12.490 it with someone who could use a little networking 00:31:12.490 --> 00:31:15.490 inspiration. Let's keep the conversation going. 00:31:15.670 --> 00:31:20.210 You can find me on Apple, Spotify, Pandora, YouTube, 00:31:20.369 --> 00:31:25.009 or my website, foreman .com slash podcasts.