WEBVTT

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Welcome to Networking Unleashed, Building Profitable

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Connections, the show where conversations stop

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being polite and start creating opportunity.

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I'm Michael Foreman, and today we're tackling

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one of the biggest reasons people leave business

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on the table. They have a network, but they're

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not using it well. My guest today helps professionals

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make small changes in how they communicate that

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lead to more referrals, stronger partnerships,

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and better opportunities without working harder

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or talking louder. We're diving into how to explain

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what to do so people actually remember it, how

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modern networking really works, and how relationships

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turn into long -term growth when you approach

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them with clarity and intention. If you've ever

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said, I know great people, I just don't know

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how to get enough for my network. This episode

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is for you. So let's jump in. I would like to

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introduce to all my listeners, Dana. Dana is

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a great networker from North Carolina, I believe,

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and she has her own group out there, but I don't

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want to really bastardize her background. So

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I'm going to give you over to Dana. Dana, welcome

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to the podcast and tell us a little bit about

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yourself. Thank you so much, Michael, for having

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me on the show. I'm really excited to be here.

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So a little bit about myself. I founded the group

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Charlotte Networking Knowledge in 2024. We're

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a local group for business owners here in the

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Charlotte area. I also am a networking and client

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visibility and acquisition expert for businesses.

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So I help you gain more referrals and double

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your sphere of influence and get more clients

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through networking. And my strategy is not just

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networking. It's leveraging your current network,

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finding those strategic partnerships, and also

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posting organically on social media and connecting

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with your network that way, in addition to hosting

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your own events and speaking engagements. That

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sounds great. That sounds great. It sounds right

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along the lines of what I do for a living. So

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that's why I couldn't wait to get this podcast

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started. Okay. I have a series of questions that

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I'm going to ask you and just give me your answers

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and just let's see where it takes us. Most people

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have a network. They just don't use it well.

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Where do you see professionals leaving the biggest

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opportunities on the table? So I think a lot

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of people aren't asking their network for support,

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advice or help. And I think. This is important

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because you want to have a network where people

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support you. I believe in having a network where

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people will actually help you. Now, not saying

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that someone you meet at a networking event for

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the first time, they don't owe you anything.

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But if you have a professional relationship with

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someone, you've been going to the same events

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for years. but you've never reached out for advice

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or help, how can they help you if they don't

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know what you need? Also, another mistake is

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not having a one -to -one with folks in your

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network because you might consistently see them

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at a networking event, but it can be busy and

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distracting and you might not be able to... remember

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exactly what they do and they probably don't

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remember exactly what you do so it's really key

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to have a one -to -one with everyone in your

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network at least once a year even more often

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if possible so you stay relevant to them and

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they know exactly what you need and you'll be

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top of mind for referrals they can't refer you

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if they don't understand what you do Who you're

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looking for and who you help. That's great advice.

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What would you say to somebody who has a huge

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following? Let's say I have 10 ,000 connections

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on LinkedIn. How many people should I keep in

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that close sphere of influence to have those

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one -on -ones or keep them in top of mind to

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network together? So I think there's some different

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levels to the type of relationship you have.

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But I do agree that 10 ,000 followers or 10 ,000

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people in your network, that's too many to realistically

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be close to you. Because I've had one -on -ones

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and they go nowhere. So it's important to really...

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to strategize your time. So you have one -on

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-ones with folks who are in a similar industry

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or an adjacent industry where there's synergy

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and their clients are similar to your clients

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as well. So you guys are working with the same

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clients. So I think it's important to narrow

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down how many people you're actually close with.

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Because followers don't mean anything. These

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could be like, robots online or something but

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or just folks you've never met in person I know

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a lot of people will follow me on LinkedIn or

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send me a request and I'm like who is this but

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I think it's really important to have at least

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10 people where you're seeing them consistently

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like once a quarter and in person is definitely

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the best way so I'd say have 10 people in your

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network you say you see once a quarter And kind

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of go from there if you want to call other people

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and try to add. But it's really important to

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nurture your current relationships because trust

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takes time. And you can't get a referral from

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someone who doesn't trust you. So it's a process.

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So I would say focus on your current connections.

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Try to nurture them. You have time for other

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connections, add them. But you want to make sure

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you're giving adequate time to each connection.

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There is a mantra in networking. If they know

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you, if they like you, if they trust you, then

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they'll do business with you. And to know me

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or to know you, that's a wide circle. Right.

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But to like you, that narrows it down a little

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bit because everybody doesn't like you. You know,

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you have to just face facts, but know you like

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you trust you. That's the important part, because

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if they don't trust you, they'll never do business

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with you. So you always have to keep that in

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mind. So you talk about small shifts in communication,

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creating big results. What's one simple change

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that immediately increases referrals and introductions?

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So I would say when you're meeting someone for

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the first time at a networking event, when you

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say, when they say, oh, what do you do? You explain

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it. But you want to have a catchy phrase, something

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like, you know, if you're a financial advisor,

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you don't want to just say. I'm a financial advisor

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because that's boring and there's a million of

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you. And that's not to be rude or negative, but

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there's billions of people in the world. So realistically,

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there's millions of people doing exactly what

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you do. So you need to make your value proposition

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very clear, like what separates you from your

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competition. Also, who you work with as well.

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So that's really important because like you can

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have a financial advisor for businesses or retirees

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or young families. Like what exactly do you offer?

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So being specific about who you work with is

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going to be key to getting more referrals because

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they might say, oh, I actually know a retiree.

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But if you just say. I'm a financial advisor.

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People will say, OK, what does that mean? Especially

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folks who aren't in your industry and don't understand

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the jargon, your industry jargon. That's very

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important to say who exactly you serve and make

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it clear for anyone to understand what exactly

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that is you do. Very good. Very good. And so

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when somebody asks me. What I do, and I do a

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plethora of things, I just very quickly say,

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I'm a networking strategist. And they say, what

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does that mean? I help you increase your money,

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increase your profit margin in less time, narrowing

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in what you do, what you say, and everything

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else. And that usually leads into other conversations,

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but I give them just enough so they ask me questions.

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And I think that's what your whole goal is to

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have the other person ask you those questions

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so you can delve a little bit deeper into it.

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Yes. And I will add to that point. I think that's

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really so true. And one mistake I see is when

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people, someone asks you, oh, what do you do?

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And then you respond. And then immediately after

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you tell them what you do, you say, what about

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you? They were trying to figure out what exactly

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you do, but now the focus is back on you and

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you got to think of what to say. So it's hard

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to have a conversation about what you do if you

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turn it immediately back to them. Now, I think

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it's important to learn about them. their business

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and that way you're gonna build rapport and trust

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and yeah get them to like you but you can't put

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all the focus on them the focus needs to be on

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you as well for a little bit and your business

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as well so I think some people in networking

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they say oh you have to make the focus all about

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them no that's not true I don't believe that

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personally it has to be about you as well. Okay.

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Why do so many capable people struggle to explain

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what they do? And how does that confusion cost

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them business? So I think they don't adequately

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explain what they do because for the most part,

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they're not looking at it. From a third party.

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So if I say I'm a networking coach, I know what

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that is. But someone who's like new to networking,

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they might think, oh, what exactly does that

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mean? I get it. You're your coach. But like,

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how exactly do you coach people? How exactly

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do you advise them? So it's really important

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to think about like how someone who's not in

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your industry. how they would respond and understand.

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So typically your referrals and your network

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are going to come from people not in the same

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industry as you, because that could be competition,

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but there is like collaboration, but really your

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referrals are going to. be from people outside

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your industry so it's really important when you're

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practicing your elevator pitch you could ask

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someone outside your industry to you know what

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they think and make sure that what you offer

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is crystal clear to them. Because that's why

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I think there's so many benefits of a networking

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coach. Because I have clients who are bookkeepers,

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financial advisors, business lenders. And it's

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hard because they're in there. They think, oh,

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I know what that is. I do it every day. I don't

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need to explain this. But sometimes you need

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to even simplify what you do. So everyone has

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a crystal clear understanding. That is true.

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And really the most important person to understand

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what you do is you, right? You have to, people

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can't exactly explain what they do in its entirety

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because they're like a shotgun shell. They're

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all over the place. When I coach my students,

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I always have them, first we figure out their

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30 second elevator pitch, right? I have them

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lock that down. Then I have them take the 30

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seconds down to 10 seconds. They say, it took

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me so long to do 30 seconds. You expect me to

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do 10? Yes, do 10. And as soon as we get that

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hammer down to 10 seconds, I say, okay, now throw

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it out. Now, what do you mean? Because now you

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know exactly what you're going to say. So let's

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work on that. And we work on that. So, you know,

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you don't sound robotic. You don't sound like

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this is a canned response. You're being yourself,

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authentic self. Authenticity is thrown around

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like a very common buzzword. But it's so true

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that your authentic self has to come through

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because if the person doesn't believe you, then

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nothing's going to work. Yeah, that's so true.

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Being authentic. I'm a big believer in being

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your true self at networking events. Yes. When

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someone says, I don't get referrals, what's usually

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missing from the way that they communicate with

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their network? So typically, there could be a

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few reasons why you don't get referrals. So I

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think the main... reason is have you been reaching

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out to your current clients and letting them

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know about I have some additional openings this

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quarter if you have anyone else who would want

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to prove your networking skills I would love

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to help out so just I think letting people know

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that you have some availability is key and also

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serving your current clients very well, doing

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such a good job that they're going to want to

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tell you and tell you're going to want to tell

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other people about your services naturally so

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it's really important you want to go above and

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beyond for your current clients because they're

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going to be your best referral source in my opinion

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because they know your work and they've experienced

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your work and also letting them know just asking

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them if they have anyone else who would be interested

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and it's not a pushy thing but you could there's

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nothing wrong with asking I think a lot of people

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don't ask for referrals so I'm a big believer

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in you don't get what you don't ask for so you

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need to ask for what you want if you want more

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referrals ask for it and also in your network

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are you having these one -on -ones multiple one

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-on -ones with the same person are you making

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introductions for them are you referring them

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business I think another way to get referrals

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is to refer other people business because natural

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and it's not supposed to be so transactional

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but really I do think you can't be asking your

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network for referrals like what are you going

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to do for them you need to do stuff to help them

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as well it needs to be a mutually beneficial

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relationship and it's not like tit for tat in

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that nature but you should be consistently going

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out of your way to help your network grow their

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business by offering introductions giving them

00:17:51.160 --> 00:17:55.019
advice or support where needed and also just

00:17:55.019 --> 00:17:59.299
asking them hey i have this new coaching program

00:18:00.160 --> 00:18:02.380
I'm rolling out this quarter. I have a few slots

00:18:02.380 --> 00:18:06.660
left. Wanted to see if you know of anyone who

00:18:06.660 --> 00:18:10.019
might be interested in joining and just go from

00:18:10.019 --> 00:18:13.039
there. I think it's really important to have

00:18:13.039 --> 00:18:16.380
those relationships and also that your network

00:18:16.380 --> 00:18:20.180
needs to understand what you do exactly and who

00:18:20.180 --> 00:18:25.099
you're looking to connect with as well. And one

00:18:25.099 --> 00:18:27.359
last thing I'll add is trying to find your strategic.

00:18:28.109 --> 00:18:32.009
referral partners so folks who work with the

00:18:32.009 --> 00:18:34.829
same type of clients it's good to partner with

00:18:34.829 --> 00:18:40.829
them so it's a natural referral source yes um

00:18:40.829 --> 00:18:44.549
in this area i'm known as a connector i'm actually

00:18:44.549 --> 00:18:47.390
referred to as a super connector because i make

00:18:47.390 --> 00:18:50.430
sure yeah i love to make sure that i put two

00:18:50.430 --> 00:18:53.369
people together one that needs each other's services

00:18:53.369 --> 00:18:57.450
and i step away I don't look for anything for

00:18:57.450 --> 00:19:00.630
myself. I put the two of them together and say,

00:19:00.690 --> 00:19:04.309
go ahead. But I know in the back of my head that

00:19:04.309 --> 00:19:06.069
each one of them said, oh, you know something?

00:19:06.750 --> 00:19:10.750
Michael referred me to this person. I better

00:19:10.750 --> 00:19:14.190
give something back to Michael. So if I think

00:19:14.190 --> 00:19:16.630
about that without even thinking anything is

00:19:16.630 --> 00:19:19.390
going to come back to me, if I just connect two

00:19:19.390 --> 00:19:21.950
people, I know it's really going to come back

00:19:21.950 --> 00:19:25.900
to me. So that's a good way of doing it. Absolutely.

00:19:26.480 --> 00:19:29.319
Yeah. And I think, yeah, it's important to get

00:19:29.319 --> 00:19:33.680
that good karma flowing in the universe. And

00:19:33.680 --> 00:19:37.160
I think eventually if you're going out of your

00:19:37.160 --> 00:19:39.920
way to help your network and make introductions,

00:19:40.180 --> 00:19:44.059
it's going to come back around one way or another.

00:19:44.240 --> 00:19:46.980
I think it's important to have a few, like at

00:19:46.980 --> 00:19:51.019
least 10 people you see consistently. And what

00:19:51.019 --> 00:19:54.559
you had said before about referrals, about asking

00:19:54.559 --> 00:19:57.920
for referrals, you're never, once in a while,

00:19:58.000 --> 00:20:00.539
somebody will feel magnanimous and they're going

00:20:00.539 --> 00:20:04.640
to refer you. But if you haven't asked for your

00:20:04.640 --> 00:20:07.720
referrals, then you're really leaving a lot of

00:20:07.720 --> 00:20:12.500
money on the table. And so I do that in my coaching

00:20:12.500 --> 00:20:16.500
class. I coach them on asking for referrals,

00:20:16.599 --> 00:20:20.450
but I too. ask for referrals. When the class

00:20:20.450 --> 00:20:23.569
is over, when I realize that that's when they're

00:20:23.569 --> 00:20:27.750
the happiest, I ask for the referrals because

00:20:27.750 --> 00:20:30.049
they're more likely to give it to you. If I wait

00:20:30.049 --> 00:20:34.349
two days a week afterwards, the peak has gone

00:20:34.349 --> 00:20:37.230
and they're not, oh yeah, that's Michael. Okay.

00:20:37.569 --> 00:20:41.670
But I always ask before it's over because that's

00:20:41.670 --> 00:20:44.019
when they're, it's like when you buy a car. You're

00:20:44.019 --> 00:20:46.359
always so happy. Oh, yeah. You start to see that

00:20:46.359 --> 00:20:49.160
same car all over the place because you're in

00:20:49.160 --> 00:20:53.039
the mind for it. So the same thing, you're going

00:20:53.039 --> 00:20:58.099
to be in the mind to hire a coach. Okay. What

00:20:58.099 --> 00:21:01.619
does it sound like when someone finally gets

00:21:01.619 --> 00:21:04.319
clear about their message and how does their

00:21:04.319 --> 00:21:10.839
network respond differently? So I would say it

00:21:10.839 --> 00:21:17.089
sounds like. You're getting people to engage

00:21:17.089 --> 00:21:20.890
with what you say for your elevator pitch. If

00:21:20.890 --> 00:21:25.329
you say, I'm a financial advisor, a lot of people

00:21:25.329 --> 00:21:28.849
aren't like engaging with that. Like it doesn't

00:21:28.849 --> 00:21:31.789
give them much to work with. So I think a good

00:21:31.789 --> 00:21:34.990
measurement is to see what kind of engagement

00:21:34.990 --> 00:21:38.970
are you getting back after you deliver your elevator

00:21:38.970 --> 00:21:42.539
pitch? Are they asking? open -ended follow -up

00:21:42.539 --> 00:21:46.259
questions about what you do. Like you mentioned,

00:21:46.319 --> 00:21:49.099
you're a networking coach and people are like,

00:21:49.200 --> 00:21:52.599
tell me more. Are people asking to the listeners?

00:21:52.700 --> 00:21:56.200
Are people asking you? Are they saying, tell

00:21:56.200 --> 00:21:58.759
me more when you deliver your elevator pitch?

00:21:58.880 --> 00:22:01.259
Are they saying, is it kind of basic things like,

00:22:01.299 --> 00:22:04.259
oh, what kind of company or what company do you

00:22:04.259 --> 00:22:06.720
work for? That's not an open ended question.

00:22:06.980 --> 00:22:09.980
That's a closed ended question. But really, if

00:22:09.980 --> 00:22:13.819
they're showing interest by asking open ended

00:22:13.819 --> 00:22:17.319
questions after you deliver your elevator pitch,

00:22:17.480 --> 00:22:21.420
I would say that's a good sign that your elevator

00:22:21.420 --> 00:22:25.539
pitch is very clear. And it's intriguing to them.

00:22:26.640 --> 00:22:29.480
It's very intriguing and it's very interesting.

00:22:29.579 --> 00:22:34.339
And when you begin to network properly, I should

00:22:34.339 --> 00:22:36.180
add, because if you don't do it properly, you're

00:22:36.180 --> 00:22:38.799
never going to enjoy it, but you're really going

00:22:38.799 --> 00:22:41.859
to have fun. You're going to enjoy networking,

00:22:41.960 --> 00:22:45.460
enjoy going out and meeting with people because

00:22:45.460 --> 00:22:50.599
you're networking properly, right? In modern

00:22:50.599 --> 00:22:54.579
networking. Attention is short and trust takes

00:22:54.579 --> 00:22:58.859
time. How do you build relationships that last

00:22:58.859 --> 00:23:04.599
beyond the first meeting? So you got to have

00:23:04.599 --> 00:23:10.039
your one -to -ones and this is so key. You need

00:23:10.039 --> 00:23:12.880
to be having your one -to -ones if they seem

00:23:12.880 --> 00:23:15.779
like a good connection for you. Now, you don't

00:23:15.779 --> 00:23:18.319
need to have a one -on -one with everyone you

00:23:18.319 --> 00:23:20.900
meet at a networking event. I think people need

00:23:20.900 --> 00:23:23.440
to use their own judgment and see who would be

00:23:23.440 --> 00:23:26.680
a beneficial connection for them. But you have

00:23:26.680 --> 00:23:29.859
to have those one -to -ones and continuously

00:23:29.859 --> 00:23:32.980
have those one -to -ones like once a quarter

00:23:32.980 --> 00:23:38.759
with solid folks in your network. It's so important

00:23:38.759 --> 00:23:44.240
to get involved in, I'd say, two networking groups.

00:23:44.839 --> 00:23:48.400
And you'll see the same people consistently over

00:23:48.400 --> 00:23:51.900
and over again. And that's a good way to build

00:23:51.900 --> 00:23:56.740
trust because by seeing them over and over again,

00:23:56.859 --> 00:23:59.019
they're going to like you more. They're going

00:23:59.019 --> 00:24:01.599
to know you more. And then naturally, they're

00:24:01.599 --> 00:24:03.740
going to trust you more. Even if you don't think

00:24:03.740 --> 00:24:05.779
you have things in common with them, you're like,

00:24:06.240 --> 00:24:11.140
Oh, hey, Joe. Hey, Dana. You'll recognize their

00:24:11.140 --> 00:24:14.180
face and there'll be a familiar face to you and

00:24:14.180 --> 00:24:18.779
naturally you'll talk to them more. Also, another

00:24:18.779 --> 00:24:23.519
modern networking strategy is to add them online

00:24:23.519 --> 00:24:27.299
as well. So you want to connect with everyone

00:24:27.299 --> 00:24:32.220
you meet. on LinkedIn and Facebook and Instagram

00:24:32.220 --> 00:24:34.940
if you have a professional Facebook and Instagram

00:24:34.940 --> 00:24:39.119
because that way they will see your posts in

00:24:39.119 --> 00:24:42.339
their feed as well and it's another way for you

00:24:42.339 --> 00:24:45.299
to stay relevant and top of mind and I think

00:24:45.299 --> 00:24:48.839
folks need to be the one you have to be the one

00:24:48.839 --> 00:24:52.720
to add them on LinkedIn and Facebook on Instagram

00:24:52.720 --> 00:24:56.380
because I'm sure as Michael a lot of people don't

00:24:56.380 --> 00:25:00.829
follow up. That's true. And half of my workshops

00:25:00.829 --> 00:25:05.289
is follow up, right? The follow up is, I would

00:25:05.289 --> 00:25:08.490
say the follow up is more important than actually

00:25:08.490 --> 00:25:11.490
meeting the person. Because it's the way that

00:25:11.490 --> 00:25:14.349
you follow up is how much business you're going

00:25:14.349 --> 00:25:16.990
to get from them. And if you don't follow up

00:25:16.990 --> 00:25:19.670
properly, then you probably won't get their business

00:25:19.670 --> 00:25:24.480
at all. You have AI. Nowadays, you have different

00:25:24.480 --> 00:25:27.579
ways that you can promote yourselves on social

00:25:27.579 --> 00:25:31.740
media. I'm different. I use a program called

00:25:31.740 --> 00:25:35.740
Opus Clips and all my podcasts and things like

00:25:35.740 --> 00:25:41.000
that. I post on LinkedIn, YouTube, Facebook,

00:25:41.059 --> 00:25:46.700
and Instagram four times a day. Wow. Four times

00:25:46.700 --> 00:25:49.000
a day. And you know how long that takes me to

00:25:49.000 --> 00:25:52.390
do it? Less than five minutes. Less than five

00:25:52.390 --> 00:25:55.950
minutes. That's what Opus Clips does, right?

00:25:56.049 --> 00:25:59.609
So it's amazing because it takes your podcast,

00:25:59.670 --> 00:26:02.289
it clips it up into different pieces, and you

00:26:02.289 --> 00:26:04.910
get to post it whenever you want. And you see

00:26:04.910 --> 00:26:07.650
what social media platforms you want to post

00:26:07.650 --> 00:26:13.130
it on. I happen to subscribe to those. Oh, I

00:26:13.130 --> 00:26:17.890
also subscribe to X, Twitter, right? So when

00:26:17.890 --> 00:26:22.240
I post one item. it automatically goes out to

00:26:22.240 --> 00:26:25.740
Twitter, YouTube, Facebook, LinkedIn, and Instagram.

00:26:27.079 --> 00:26:30.460
Right? So if I do it four times, four different

00:26:30.460 --> 00:26:33.779
clips, I could do all that in less than five

00:26:33.779 --> 00:26:39.319
minutes. So I'm using this program to do what

00:26:39.319 --> 00:26:43.420
normally would have taken me a half an hour or

00:26:43.420 --> 00:26:47.900
45 minutes. So I get to do other things. So it's

00:26:47.900 --> 00:26:51.240
just on how you structure it, but it's very important

00:26:51.240 --> 00:26:56.259
because nowadays all the networking you do can't

00:26:56.259 --> 00:26:59.539
just be face -to -face. It's in social media

00:26:59.539 --> 00:27:01.900
as well. And also because folks are busy, they

00:27:01.900 --> 00:27:04.059
don't have time to meet with you once a month.

00:27:04.240 --> 00:27:06.779
I think that's a little unrealistic, especially

00:27:06.779 --> 00:27:11.319
in like Atlanta or Charlotte traffic. Yeah. Yeah.

00:27:11.339 --> 00:27:15.660
Forget about Atlanta traffic. It's no good. Okay.

00:27:16.359 --> 00:27:22.000
What habits turn casual contacts into real partners

00:27:22.000 --> 00:27:30.200
over time? So I really think getting to know

00:27:30.200 --> 00:27:36.980
them and trying to offer value to your contacts.

00:27:37.059 --> 00:27:40.779
It's so important because no one wants to be

00:27:40.779 --> 00:27:47.029
sold. Don't sell them anything. focus on providing

00:27:47.029 --> 00:27:52.069
value and eventually they're going to provide

00:27:52.069 --> 00:27:54.930
value back in some way or a partnership but it's

00:27:54.930 --> 00:27:57.349
really important to think about what you can

00:27:57.349 --> 00:28:01.609
do for them either today or in the future keep

00:28:01.609 --> 00:28:05.890
an eye out for their ideal client and if you

00:28:05.890 --> 00:28:08.869
could refer them definitely try to refer them

00:28:08.869 --> 00:28:14.200
make introductions and really yeah Focus on providing

00:28:14.200 --> 00:28:19.000
value to them. And I think that is going to help

00:28:19.000 --> 00:28:24.160
people turn just a phone number into a real,

00:28:24.180 --> 00:28:27.480
genuine relationship. It's like a friendship.

00:28:28.519 --> 00:28:31.019
There's dating apps and also like they have Bumble

00:28:31.019 --> 00:28:34.279
BFF. I've met some women on Bumble BFF. Like

00:28:34.279 --> 00:28:37.720
I get their number. I've met up with some. But

00:28:37.720 --> 00:28:40.279
like you're not going to have a good friendship

00:28:40.279 --> 00:28:42.839
if you meet the person once. You need to see

00:28:42.839 --> 00:28:46.960
them consistently and be there for them in multiple

00:28:46.960 --> 00:28:49.640
ways. And the same thing for any type of relationship.

00:28:49.940 --> 00:28:53.480
So be there for them. Congratulate them. And

00:28:53.480 --> 00:28:57.579
reach out if you hear a post on LinkedIn where

00:28:57.579 --> 00:29:00.180
they're doing they had an achievement give them

00:29:00.180 --> 00:29:04.299
a call or text them also invite them to networking

00:29:04.299 --> 00:29:07.539
events you're attending so it's not like a one

00:29:07.539 --> 00:29:11.440
-to -one but you can still see them i learned

00:29:11.440 --> 00:29:15.480
a line which i usually say in all my workshops

00:29:15.480 --> 00:29:21.019
and my coaching and everything else people love

00:29:21.019 --> 00:29:25.960
to buy but they hate to be sold to so if you

00:29:25.960 --> 00:29:29.549
think of a car dealership Do you want that salesman

00:29:29.549 --> 00:29:32.650
to come up to you and say, hey, how do you like

00:29:32.650 --> 00:29:35.049
this? Oh, this is a Chevy Tahoe. It does this.

00:29:35.069 --> 00:29:36.890
It does that. It's great. Let me show you this.

00:29:36.910 --> 00:29:39.490
Let me show you this. Okay. And it's all over

00:29:39.490 --> 00:29:41.490
you and trying to show you and sell you and everything.

00:29:41.890 --> 00:29:44.529
Or do you want the salesman to come up to you

00:29:44.529 --> 00:29:47.049
and say, hi, I'm Michael. If you need any help,

00:29:47.130 --> 00:29:51.029
I'm right over here. It's a different mindset,

00:29:51.450 --> 00:29:55.200
but this is America. People love to buy things.

00:29:55.440 --> 00:29:59.019
They just hate to be sold to. So if you keep

00:29:59.019 --> 00:30:01.299
that in the back of your mind, you'll go a lot

00:30:01.299 --> 00:30:07.400
further. Absolutely. Where do professionals unknowingly

00:30:07.400 --> 00:30:13.039
make networking harder than it needs to be? So

00:30:13.039 --> 00:30:17.759
folks make it harder by just thinking, oh, I

00:30:17.759 --> 00:30:20.359
got to attend all of the events, every event,

00:30:20.440 --> 00:30:24.710
happy hours, breakfast meetups. lunches afternoon

00:30:24.710 --> 00:30:29.490
events and also they're just driving everywhere

00:30:29.490 --> 00:30:33.609
across the city like for folks in major metro

00:30:33.609 --> 00:30:37.630
areas that's unrealistic to attend all the events

00:30:37.630 --> 00:30:43.089
so it's really best to get involved in one to

00:30:43.089 --> 00:30:45.869
two groups and be very active in those groups

00:30:45.869 --> 00:30:49.349
so stop trying to go to all of the events because

00:30:49.349 --> 00:30:55.440
also I think a lot of people make a mistake of

00:30:55.440 --> 00:30:58.599
just going to the free events and, oh, I'll go

00:30:58.599 --> 00:31:00.420
to the free events. I'll go to all of the free

00:31:00.420 --> 00:31:03.859
events. But that attracts folks who may not be

00:31:03.859 --> 00:31:07.480
as serious to building their professional network

00:31:07.480 --> 00:31:10.960
as those who are willing to invest their hard

00:31:10.960 --> 00:31:14.119
-earned money in a membership -based group. So

00:31:14.119 --> 00:31:17.700
free events are fine, but if you find consistently

00:31:17.700 --> 00:31:20.660
you don't see the same people. over and over

00:31:20.660 --> 00:31:23.680
again and people can be flaky, you might want

00:31:23.680 --> 00:31:27.740
to consider a paid membership group because some

00:31:27.740 --> 00:31:31.759
of my events, I've hosted free events and a lot

00:31:31.759 --> 00:31:34.759
of folks just don't come back. And it's just

00:31:34.759 --> 00:31:37.500
because they're just like doing all of these

00:31:37.500 --> 00:31:39.559
events and they don't have any buy -in or commitment.

00:31:39.759 --> 00:31:42.400
So I really think you should invest your time

00:31:42.400 --> 00:31:47.400
into groups where Other folks are just as invested

00:31:47.400 --> 00:31:50.660
with their time and their money to build their

00:31:50.660 --> 00:31:54.839
professional relationships. Absolutely. I couldn't

00:31:54.839 --> 00:31:56.819
agree with you more. I couldn't agree with you

00:31:56.819 --> 00:32:00.779
more. Think about the most successful connectors.

00:32:01.000 --> 00:32:04.680
What do they do in conversations that others

00:32:04.680 --> 00:32:08.799
don't even notice? I think in their head, they're...

00:32:09.309 --> 00:32:12.329
a matchmaker they're trying to their mind is

00:32:12.329 --> 00:32:14.970
churning you're like oh yeah I do this and I'm

00:32:14.970 --> 00:32:17.609
like oh I actually know someone like their mind

00:32:17.609 --> 00:32:20.869
is churning with people they already can connect

00:32:20.869 --> 00:32:23.509
you to even if you haven't even said who you

00:32:23.509 --> 00:32:25.450
want to connect with I'm like that I'm like a

00:32:25.450 --> 00:32:28.210
matchmaker for networking I love to connect people

00:32:28.210 --> 00:32:31.390
to other folks who might they might benefit from

00:32:31.390 --> 00:32:35.049
professionally so a key word for a super connector

00:32:35.049 --> 00:32:38.500
is let me connect you with x or I can introduce

00:32:38.500 --> 00:32:42.259
you to X or would you like me to introduce you

00:32:42.259 --> 00:32:46.279
to X? It's very important to offer an introduction.

00:32:47.680 --> 00:32:52.460
I often say, would you like me to introduce you

00:32:52.460 --> 00:32:57.140
to this person through an email? And I'll go

00:32:57.140 --> 00:33:00.460
online and I'll put everybody's email address.

00:33:00.759 --> 00:33:03.039
And I'll say, Dana, this is Michael. Michael,

00:33:03.119 --> 00:33:05.559
this is Dana. Dana, this is a networking expert.

00:33:05.960 --> 00:33:09.180
And Michael, I believe you need her expertise.

00:33:09.640 --> 00:33:13.839
You guys take over from here. And I let you converse.

00:33:14.380 --> 00:33:18.500
So I've introduced you. I've given you each other's

00:33:18.500 --> 00:33:21.559
contact information without me even trying to

00:33:21.559 --> 00:33:26.579
promote it. And I am able to step away. I'm usually

00:33:26.579 --> 00:33:32.400
about 80 % successful in having people take my

00:33:32.400 --> 00:33:35.940
lead because if I invited them, that usually

00:33:35.940 --> 00:33:38.839
means that I vetted them and they're pretty good

00:33:38.839 --> 00:33:42.900
at what they do. So that's one thing. Okay, let's

00:33:42.900 --> 00:33:46.920
bring this full circle. If someone wants their

00:33:46.920 --> 00:33:50.440
network to truly work for them this year, what

00:33:50.440 --> 00:33:56.220
belief do they need to let go of first? They

00:33:56.220 --> 00:34:01.559
need to let go of the belief that these people

00:34:01.559 --> 00:34:05.119
should be referring me clients immediately. And

00:34:05.119 --> 00:34:09.840
also adopt the belief that people you meet at

00:34:09.840 --> 00:34:12.300
networking events, they don't owe you anything.

00:34:12.460 --> 00:34:15.360
They don't owe you clients. They don't owe you.

00:34:15.420 --> 00:34:18.079
They don't need to be your client and they don't

00:34:18.079 --> 00:34:21.019
owe you any referrals. Stop like thinking of

00:34:21.019 --> 00:34:26.009
it so transactional. Think about. developing

00:34:26.009 --> 00:34:28.730
relationships instead of getting business. Because

00:34:28.730 --> 00:34:31.409
I know, and I was there too, like when I was

00:34:31.409 --> 00:34:33.550
younger, I was like, oh, I was an office leasing

00:34:33.550 --> 00:34:35.650
agent. I was like, hey, do you guys want to renew

00:34:35.650 --> 00:34:38.070
or relocate to our office? And it's, I mean,

00:34:38.090 --> 00:34:42.389
I did close deals that way, but I really got

00:34:42.389 --> 00:34:45.070
the most deals by, you know, being consistent

00:34:45.070 --> 00:34:48.170
with my follow -up and talking to the same people

00:34:48.170 --> 00:34:51.460
over and over again. So really, Focus on providing

00:34:51.460 --> 00:34:58.519
value to them and don't force anyone to a meeting.

00:34:59.159 --> 00:35:03.320
We talked about no one wants to get sold. Don't

00:35:03.320 --> 00:35:06.780
force a meeting. We can ask if they want to set

00:35:06.780 --> 00:35:10.000
up a meeting once, but if they don't want to,

00:35:10.139 --> 00:35:14.599
just drop it. Don't force anything. And I'd also

00:35:14.599 --> 00:35:20.179
say adopt the mindset of focus on. relationships

00:35:20.179 --> 00:35:24.860
that bring you happiness and mutual benefits.

00:35:26.500 --> 00:35:30.320
Nina, I have to tell you, this was an enlightening

00:35:30.320 --> 00:35:33.659
podcast. I love hearing about how other people

00:35:33.659 --> 00:35:36.880
network, especially someone with your background.

00:35:37.139 --> 00:35:40.559
You've created a networking environment and you're

00:35:40.559 --> 00:35:44.139
passing it on. And I love that. If one of my

00:35:44.139 --> 00:35:46.539
listeners was listening and they wanted to get

00:35:46.539 --> 00:35:50.989
a hold of you, how would they do it? Thank you.

00:35:51.030 --> 00:35:56.570
So if anyone wants to reach me, you can follow

00:35:56.570 --> 00:36:00.849
me on LinkedIn and send me a message there. Dana

00:36:00.849 --> 00:36:04.869
Alfirovic, my name is in the screen here. Also,

00:36:04.909 --> 00:36:09.429
you can send me a message on our Facebook or

00:36:09.429 --> 00:36:13.289
Instagram, which is Charlotte Networking Knowledge.

00:36:13.730 --> 00:36:18.150
And you can also visit my website, which is Networking

00:36:18.150 --> 00:36:25.469
Knowledge and That's the difference. If anyone

00:36:25.469 --> 00:36:28.250
has any follow -up questions or just wants to

00:36:28.250 --> 00:36:31.889
talk about networking or needs some support and

00:36:31.889 --> 00:36:34.409
encouragement, feel free to reach out. I'd love

00:36:34.409 --> 00:36:39.130
to talk. That's the difference clear communication

00:36:39.130 --> 00:36:43.889
makes. Not louder, not busier, just clearer.

00:36:44.510 --> 00:36:47.050
If something you heard today shifted the way

00:36:47.050 --> 00:36:50.030
you think about your network, don't wait. Use

00:36:50.030 --> 00:36:53.389
it in your very next conversation. Say what you

00:36:53.389 --> 00:36:56.769
do with confidence. Ask better questions. Watch

00:36:56.769 --> 00:37:00.809
how quickly doors start opening. If this episode

00:37:00.809 --> 00:37:03.949
gave you value, share it with someone who's building

00:37:03.949 --> 00:37:07.840
their future one relationship at a time. And

00:37:07.840 --> 00:37:10.500
make sure you follow Networking Unleashed, building

00:37:10.500 --> 00:37:13.860
profitable connections so you never miss a conversation

00:37:13.860 --> 00:37:16.900
that helps you turn connection into momentum.

00:37:17.280 --> 00:37:20.739
Michael Foreman. And remember, your network already

00:37:20.739 --> 00:37:24.260
has what you need. The only question is, are

00:37:24.260 --> 00:37:27.380
you communicating it clearly enough for it to

00:37:27.380 --> 00:37:30.300
help you? Dana, thank you again for coming on

00:37:30.300 --> 00:37:33.239
the podcast. And I will speak with you soon.

00:37:34.090 --> 00:37:36.510
Thank you so much again. And thank you, everyone,

00:37:36.590 --> 00:37:44.090
for listening. Well, hold on, folks. Don't go

00:37:44.090 --> 00:37:47.449
anywhere. Let's hear from our sponsors. David

00:37:47.449 --> 00:37:50.929
Neal, co -founder, Revved Up Kids. Revved Up

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Kids is on a mission to protect children and

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teens from sexual abuse, exploitation, and trafficking.

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They provide prevention training programs for

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children, teens, and adults. To learn more, go

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to revvedupkids .org. Henry Kaplan, Century 21.

00:38:09.630 --> 00:38:11.849
When it comes to making the biggest financial

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decision of your life, leave it in the hands

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of a proven professional, Henry Kaplan. Henry

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is a global real estate agent with Century 21,

00:38:21.489 --> 00:38:25.469
celebrating his 41st year in business. No matter

00:38:25.469 --> 00:38:28.150
where you're moving, Henry has the right connections

00:38:28.150 --> 00:38:35.150
for you. You can contact Henry at 561 -427 -4888.

00:38:35.829 --> 00:38:38.630
A huge thank you to our guests for sharing such

00:38:39.239 --> 00:38:42.519
insights today. And of course, a big shout out

00:38:42.519 --> 00:38:45.840
to you, our amazing listeners, for tuning in

00:38:45.840 --> 00:38:48.739
and spending your time with us. If you're interested

00:38:48.739 --> 00:38:52.099
in my digital courses, being coached or having

00:38:52.099 --> 00:38:55.219
me come and talk to your company, just go to

00:38:55.219 --> 00:38:58.440
Michael and fill out the request form. Remember,

00:38:58.780 --> 00:39:02.079
networking isn't about being perfect. It's about

00:39:02.079 --> 00:39:05.019
being present. So take what you've learned today,

00:39:05.199 --> 00:39:07.820
get out there and make some meaningful connections.

00:39:08.559 --> 00:39:11.480
If you've enjoyed this episode, please don't

00:39:11.480 --> 00:39:14.800
forget to subscribe. Leave us a review and share

00:39:14.800 --> 00:39:17.019
it with someone who could use a little networking

00:39:17.019 --> 00:39:20.019
inspiration. Let's keep the conversation going.

00:39:20.199 --> 00:39:24.719
You can find me on Apple, Spotify, Pandora, YouTube,

00:39:24.880 --> 00:39:29.559
or my website, foreman .com slash podcasts.
