WEBVTT 00:00:14.960 --> 00:00:18.420 Okay, hey everybody welcome back to networking 00:00:18.420 --> 00:00:21.920 unleashed building profitable connections I'm 00:00:21.920 --> 00:00:24.780 your host Michael Foreman and today we're diving 00:00:24.780 --> 00:00:28.199 into the intersection of Technology and human 00:00:28.199 --> 00:00:32.000 connection. Let's be honest social media is louder 00:00:32.000 --> 00:00:36.000 than ever Google decides who gets found and now 00:00:36.000 --> 00:00:39.439 AI is writing half the internet So where does 00:00:39.439 --> 00:00:43.259 that leave real connection? How do we build relationships, 00:00:43.679 --> 00:00:47.840 not just reach? My guest today knows that better 00:00:47.840 --> 00:00:51.439 than most. He's mastered how to combine social 00:00:51.439 --> 00:00:55.460 media strategy, Google business profiles, and 00:00:55.460 --> 00:01:00.280 AI to protect, sorry, to help professionals stand 00:01:00.280 --> 00:01:04.459 out, stay visible, and most importantly, stay 00:01:04.459 --> 00:01:08.739 human in a digital world. If you've ever wondered 00:01:08.739 --> 00:01:12.040 how to turn your online presence into genuine 00:01:12.040 --> 00:01:14.920 opportunity, this is the episode you'll want 00:01:14.920 --> 00:01:19.099 to lean into. So let's get into it. This, I'd 00:01:19.099 --> 00:01:22.540 like to introduce Sean Boyle. He is my next guest 00:01:22.540 --> 00:01:25.760 on the podcast. I am so happy to have you here, 00:01:25.840 --> 00:01:29.099 Sean, and please introduce yourself and tell 00:01:29.099 --> 00:01:32.159 us how you got here. Thank you, Michael. Wow. 00:01:32.299 --> 00:01:35.019 It's quite an introduction. I appreciate that. 00:01:35.239 --> 00:01:37.159 Yeah. Co -founder Momentum, we're a marketing 00:01:37.159 --> 00:01:39.620 company based in Philadelphia, seven -figure 00:01:39.620 --> 00:01:41.859 company, been around for a decade. This is actually 00:01:41.859 --> 00:01:44.579 our one -year anniversary this month, which is 00:01:44.579 --> 00:01:47.159 super, super exciting. And yeah, we actually 00:01:47.159 --> 00:01:49.700 help Michael a lot of small businesses, primarily 00:01:49.700 --> 00:01:52.280 service businesses with their overall digital 00:01:52.280 --> 00:01:54.280 marketing. So I'm really excited to chat with 00:01:54.280 --> 00:01:58.760 you about that today. Great. That's great. Your, 00:01:58.760 --> 00:02:04.560 what you do is so needed in today's society because 00:02:04.560 --> 00:02:08.020 of what's happening with AI. AI is a new buzzword 00:02:08.020 --> 00:02:11.039 and everybody don't, they don't know how to use 00:02:11.039 --> 00:02:15.000 it as a tool, but how to remain human. And that's 00:02:15.000 --> 00:02:18.479 really what you're all about. So I have about 00:02:18.479 --> 00:02:22.500 10 or so questions in an era where algorithms 00:02:22.500 --> 00:02:26.620 decide who sees what. How can business owners 00:02:26.620 --> 00:02:30.199 make sure real people, not just the platform, 00:02:30.759 --> 00:02:34.879 see and connect with them? It's a good question. 00:02:35.000 --> 00:02:37.560 If we're talking overall digital presence, I 00:02:37.560 --> 00:02:39.780 think it really just starts from a fundamental 00:02:39.780 --> 00:02:42.439 reason of if you need a plumber, God forbid, 00:02:42.479 --> 00:02:44.520 if you need someone to fix your roof, whatever 00:02:44.520 --> 00:02:46.900 it is, I think the majority of people, Michael, 00:02:46.979 --> 00:02:49.979 are still going to Google to find that. And then 00:02:49.979 --> 00:02:52.939 if you're able to be found on search, if I was 00:02:52.939 --> 00:02:56.000 to do a Google search, for instance, best plumbers 00:02:56.000 --> 00:02:57.879 in Philadelphia, right? Something like that. 00:02:58.219 --> 00:03:01.599 And I can find a business that is having a lot 00:03:01.599 --> 00:03:03.599 of good reviews, that's posting to the profile, 00:03:03.639 --> 00:03:05.699 that's topical. Maybe they've won a couple of 00:03:05.699 --> 00:03:08.960 awards and they're very high. A lot of the times 00:03:08.960 --> 00:03:10.740 I'm actually going to contact that business first. 00:03:10.840 --> 00:03:12.460 So it's one of those things that we can go into 00:03:12.460 --> 00:03:15.680 it. There's so many different things that a business 00:03:15.680 --> 00:03:19.020 can do to actually get a higher ranking locally 00:03:19.020 --> 00:03:22.680 on Google. But I think with all this AI, it doesn't 00:03:22.680 --> 00:03:25.280 matter really. Local search is still one of those 00:03:25.280 --> 00:03:26.879 things that people are going to manually search 00:03:26.879 --> 00:03:29.479 it or maybe do a voice search. And that's how 00:03:29.479 --> 00:03:32.159 they're going to be able to be found. Do you 00:03:32.159 --> 00:03:35.840 find that a lot of people are searching on, let's 00:03:35.840 --> 00:03:39.219 say, chat GPT first and then going to Google? 00:03:40.280 --> 00:03:42.400 It's an interesting thing, right? Because Google 00:03:42.400 --> 00:03:45.870 has their own AI platform with Gemini. And if 00:03:45.870 --> 00:03:47.789 you were to Google best plumbers in Philadelphia 00:03:47.789 --> 00:03:49.569 with ChatGPT, it's probably going to give you 00:03:49.569 --> 00:03:51.650 a list of about five plumbers in Philadelphia 00:03:51.650 --> 00:03:53.550 with all their accredited ratings and whatnot. 00:03:54.250 --> 00:03:56.090 Gemini is going to do the same thing too. And 00:03:56.090 --> 00:03:59.569 even more, what's interesting, Gemini on Google 00:03:59.569 --> 00:04:02.729 is going to give you the pros and the cons of 00:04:02.729 --> 00:04:04.729 that business. Maybe there's a review that's 00:04:04.729 --> 00:04:07.069 buried that the businesses try to cover up, which 00:04:07.069 --> 00:04:08.849 actually is a really helpful review. Oh, maybe 00:04:08.849 --> 00:04:10.770 they're actually not the company you thought 00:04:10.770 --> 00:04:13.909 they were. So it's interesting, man. For ChatGPT, 00:04:14.110 --> 00:04:17.629 People are starting to search more on AI. I personally, 00:04:17.769 --> 00:04:20.709 and myself, I think it just has a better overall 00:04:20.709 --> 00:04:23.389 playground of more resources. It's going to pull 00:04:23.389 --> 00:04:25.350 more resources out there for you, obviously. 00:04:25.769 --> 00:04:28.709 But the kingpin is still Google until ChatGPT 00:04:28.709 --> 00:04:30.410 takes over. But I think we're heading that way. 00:04:30.529 --> 00:04:32.850 It's really interesting. I think so. I think 00:04:32.850 --> 00:04:36.129 we're moving closer and closer. I deal with an 00:04:36.129 --> 00:04:39.269 AI person and his partners out in California 00:04:39.269 --> 00:04:41.870 and everything, and I write articles for them. 00:04:42.699 --> 00:04:46.680 He works very closely with Google and Gemini. 00:04:47.199 --> 00:04:49.740 And he's telling me all about how people are 00:04:49.740 --> 00:04:55.699 beginning to search on Gemini or chat GPT before 00:04:55.699 --> 00:04:59.379 they search on regular Google. And that just 00:04:59.379 --> 00:05:02.300 blew my mind that they've come such a long way. 00:05:02.779 --> 00:05:06.339 OK, so you've worked with both Google business 00:05:06.339 --> 00:05:10.009 profiles and social media. Where do you see the 00:05:10.009 --> 00:05:12.810 biggest missed opportunity for professionals 00:05:12.810 --> 00:05:17.569 trying to build relationships online? Not just 00:05:17.569 --> 00:05:23.089 visibility That's a great question If you're 00:05:23.089 --> 00:05:25.870 not just talking about visibility and you're 00:05:25.870 --> 00:05:29.300 just trying to become more authentic I think 00:05:29.300 --> 00:05:32.540 social media is the biggest miss on a lot of 00:05:32.540 --> 00:05:34.319 service businesses because a lot of the time, 00:05:34.360 --> 00:05:36.199 and I don't know how you feel about this, Michael, 00:05:36.199 --> 00:05:38.480 but when I see a service area business, for the 00:05:38.480 --> 00:05:41.920 most part, they're just posting pictures of before 00:05:41.920 --> 00:05:43.639 and after photos, which are important. Don't 00:05:43.639 --> 00:05:46.459 get me wrong. But to actually be able to have 00:05:46.459 --> 00:05:49.420 the owner of said business make content, head 00:05:49.420 --> 00:05:51.939 talking reels of them saying, hey, here are like 00:05:51.939 --> 00:05:54.079 five ways you can actually save 10 grand on your 00:05:54.079 --> 00:05:55.740 roof or something like that. Right. If they're 00:05:55.740 --> 00:05:58.500 a roofer, that's going to mean so much more. 00:05:58.649 --> 00:06:01.550 to build that relationship rather than just seeing 00:06:01.550 --> 00:06:04.949 a bunch of posts, graphic design posts, static 00:06:04.949 --> 00:06:06.730 posts that really don't do much for you. So I 00:06:06.730 --> 00:06:08.889 think business owners need to get out of their 00:06:08.889 --> 00:06:10.350 shell so to speak. It's funny, I was talking 00:06:10.350 --> 00:06:12.529 to an owner the other day and the only thing 00:06:12.529 --> 00:06:14.889 that's holding them up from doing social media 00:06:14.889 --> 00:06:17.050 is their own fear of, oh, how am I going to be 00:06:17.050 --> 00:06:19.509 perceived? And I told him, listen, his name's 00:06:19.509 --> 00:06:22.089 John. I said, John, listen, man, I've probably 00:06:22.089 --> 00:06:24.389 made a couple thousand videos and I'm not Joe 00:06:24.389 --> 00:06:26.189 Rogan over here. I'm not the best public speaker 00:06:26.189 --> 00:06:30.379 in the world. Far from it, but we all stink when 00:06:30.379 --> 00:06:32.819 we first start so as soon as you can get over 00:06:32.819 --> 00:06:35.540 that fear and just start You're going to immediately 00:06:35.540 --> 00:06:38.040 start to improve know your cadences on how you 00:06:38.040 --> 00:06:40.220 talk And go from there and that kind of set them 00:06:40.220 --> 00:06:41.660 over the edge and we're going to be doing some 00:06:41.660 --> 00:06:43.180 work with them Yeah, that's a great question. 00:06:43.339 --> 00:06:46.319 I can't believe you said what you said because 00:06:46.319 --> 00:06:50.240 you were so on point With it, you know, i'm a 00:06:50.240 --> 00:06:53.600 public speaker. I go out and I teach I go into 00:06:53.600 --> 00:06:56.970 workshops and I teach them about truly networking 00:06:56.970 --> 00:07:01.629 and what you said falls right in line with everything 00:07:01.629 --> 00:07:05.439 just like that. I tell everybody, look. Go out 00:07:05.439 --> 00:07:07.100 and start networking. Just go out and start. 00:07:07.180 --> 00:07:09.639 Doesn't make a difference how good you are because 00:07:09.639 --> 00:07:12.220 the first and second time you go out, you're 00:07:12.220 --> 00:07:14.839 going to suck. It's going to be horrible. You're 00:07:14.839 --> 00:07:17.959 going to be bad, but you're going to learn from 00:07:17.959 --> 00:07:20.560 those mistakes and you'll get better and better. 00:07:20.720 --> 00:07:24.519 And that's why I agree with you 100 % on what 00:07:24.519 --> 00:07:28.220 you were saying. So that's very good. Many people 00:07:28.220 --> 00:07:31.500 post content, but never actually connect through 00:07:31.500 --> 00:07:35.439 it. Sound familiar? What separates social posting 00:07:35.439 --> 00:07:39.000 from social networking? And how can someone bridge 00:07:39.000 --> 00:07:42.959 that gap? I don't know where you got your questions 00:07:42.959 --> 00:07:45.180 this morning, but I love them. They're actually 00:07:45.180 --> 00:07:47.300 making me think, which is good. It's a new thing. 00:07:48.300 --> 00:07:50.860 So picking up where I left off, I think to take 00:07:50.860 --> 00:07:54.240 it a step further, it's one thing to make that 00:07:54.240 --> 00:07:57.660 relationship, right? But to have a networking 00:07:57.660 --> 00:08:00.949 component to it as well. I think the next step 00:08:00.949 --> 00:08:04.790 with social media, not just posting, is really 00:08:04.790 --> 00:08:07.870 engaging your audience and drawing new potential 00:08:07.870 --> 00:08:09.670 people to it. And I'm not just talking about 00:08:09.670 --> 00:08:11.370 leads for the business, I'm talking about potential 00:08:11.370 --> 00:08:13.490 connectors, potential partners, even just people 00:08:13.490 --> 00:08:15.329 who are maybe entrepreneurs or people who like 00:08:15.329 --> 00:08:17.670 your content, right? What I have done myself, 00:08:17.709 --> 00:08:18.990 and there's really three things that I think 00:08:18.990 --> 00:08:21.949 you can do, first thing you can do is go live. 00:08:22.250 --> 00:08:25.189 Go live on your social media platforms. I personally 00:08:25.189 --> 00:08:27.810 myself go live on YouTube at least twice a day. 00:08:28.110 --> 00:08:30.389 And it's not a huge crazy audience, but it's 00:08:30.389 --> 00:08:31.889 one of those things where I actually do love 00:08:31.889 --> 00:08:34.210 to interact with people. I feel like you do build 00:08:34.210 --> 00:08:36.309 a good relationship and a couple of people actually 00:08:36.309 --> 00:08:38.809 tell their friends and then it starts to accumulate, 00:08:38.830 --> 00:08:40.490 right? So that's the first thing. Second thing 00:08:40.490 --> 00:08:43.289 is you got to get, you have to get in the DMS 00:08:43.289 --> 00:08:45.450 and you have to respond to questions and build 00:08:45.450 --> 00:08:47.649 relationships that way. I see far too many business 00:08:47.649 --> 00:08:49.909 owners when I go to their social media profile 00:08:49.909 --> 00:08:51.710 and they've been doing it for years. I can't 00:08:51.710 --> 00:08:53.250 tell you how many times, Michael, I've actually 00:08:53.250 --> 00:08:55.870 seen probably close to the dozens of messages 00:08:55.870 --> 00:08:58.350 that are unread and non -messaged of potential 00:08:58.350 --> 00:09:00.070 leads, potential connectors and stuff like that. 00:09:00.149 --> 00:09:02.230 And it's absolutely crazy. And then the third 00:09:02.230 --> 00:09:04.889 thing I think is, and this might go a little 00:09:04.889 --> 00:09:06.830 kind of a tough to do if you're like a typical 00:09:06.830 --> 00:09:09.399 service area business, but. host somewhat like 00:09:09.399 --> 00:09:11.019 of a workshop. It doesn't need to be in person. 00:09:11.039 --> 00:09:13.139 It can be like another live stream, but host 00:09:13.139 --> 00:09:15.600 a workshop on, okay, here's exactly how you can 00:09:15.600 --> 00:09:17.860 save money doing this, or here's where you want 00:09:17.860 --> 00:09:20.559 to look out doing that. I think it's so imperative 00:09:20.559 --> 00:09:23.980 to just go beyond the scope of just posting to 00:09:23.980 --> 00:09:26.200 post. You want to put your live stream out there. 00:09:26.379 --> 00:09:27.940 You want to connect with your audience. And I 00:09:27.940 --> 00:09:30.320 feel as time goes on, if your content is good, 00:09:30.539 --> 00:09:32.340 you're going to get people to talk to their friends, 00:09:32.379 --> 00:09:34.000 talk to their family, and they're going to be 00:09:34.000 --> 00:09:36.639 able to join your live streams and be one of 00:09:36.639 --> 00:09:39.539 your audience members too. I absolutely agree. 00:09:39.600 --> 00:09:42.039 Again, I absolutely agree with what you're saying 00:09:42.039 --> 00:09:45.679 because that interactivity between yourself and 00:09:45.679 --> 00:09:50.320 your either client or proposed client or to be 00:09:50.320 --> 00:09:52.700 client, you have to give them a little something. 00:09:52.720 --> 00:09:54.960 You have to give them value. You have to say 00:09:54.960 --> 00:10:00.580 you need to trust me because of this. And how 00:10:00.580 --> 00:10:04.039 can somebody turn around and trust you if they 00:10:04.039 --> 00:10:07.710 don't know about you? Right. So if you do these 00:10:07.710 --> 00:10:10.009 live workshops, you're giving them something. 00:10:10.110 --> 00:10:12.210 Look, you're telling me how I can save money 00:10:12.210 --> 00:10:15.250 if I change this switch out and I do it like 00:10:15.250 --> 00:10:18.769 this. That's free. That's all the work you have 00:10:18.769 --> 00:10:22.289 to do. But I have so much more to give you. That's 00:10:22.289 --> 00:10:25.549 why I want you to call me. Yes, I agree 100 percent. 00:10:25.690 --> 00:10:28.070 So if you're going to continue to do this and 00:10:28.070 --> 00:10:31.120 I'm going to continue to do it. Agree 100%. This 00:10:31.120 --> 00:10:34.159 is going to go nowhere. All right. So let's get 00:10:34.159 --> 00:10:36.179 controversial here, Michael. Let's get controversial. 00:10:36.740 --> 00:10:41.240 Okay. AI has made content creation faster than 00:10:41.240 --> 00:10:45.419 ever, but often less human. How do you think 00:10:45.419 --> 00:10:49.200 entrepreneurs can use AI without losing their 00:10:49.200 --> 00:10:54.019 authenticity or voice? Can I curse in the show 00:10:54.019 --> 00:10:57.980 or no? No. Okay. I think it's total bullshit 00:10:57.980 --> 00:11:00.379 on how AI kind of works, man. And let me just 00:11:00.379 --> 00:11:02.379 get this off my chest. I feel like business owners, 00:11:02.399 --> 00:11:06.039 they rely way too much on AI to do so many different 00:11:06.039 --> 00:11:07.580 things with the business. And let me explain. 00:11:08.539 --> 00:11:10.460 Wanted to directly answer your question. One 00:11:10.460 --> 00:11:13.159 of the main things that I think people miss on 00:11:13.159 --> 00:11:15.580 is language, just personal language that we're 00:11:15.580 --> 00:11:17.379 using now and make it feel like you're actually 00:11:17.379 --> 00:11:19.899 talking to a human being with AI specifically. 00:11:20.120 --> 00:11:22.120 I'll tell you, one of the clients I was just 00:11:22.120 --> 00:11:24.639 talking today, before they came onto us, Michael, 00:11:24.879 --> 00:11:28.139 They used every single blog and every single 00:11:28.139 --> 00:11:31.379 webpage with ChatGPT. Now, don't get me wrong, 00:11:31.700 --> 00:11:34.059 ChatGPT is good to have somewhat of an idea. 00:11:34.080 --> 00:11:36.419 I'm not saying it's terrible to use, but you 00:11:36.419 --> 00:11:39.340 do get penalized with Google. You do get, has 00:11:39.340 --> 00:11:41.779 almost like a robotic voice. There's no personality 00:11:41.779 --> 00:11:44.419 to it really, truth be told, in my opinion. Maybe 00:11:44.419 --> 00:11:45.980 some of it's good, but I don't know, it definitely 00:11:45.980 --> 00:11:49.539 could be better. I think AI is way too much overused 00:11:49.539 --> 00:11:52.120 with that specifically. Business owners need 00:11:52.120 --> 00:11:54.480 to use it as a little bit of a guide. And then 00:11:54.480 --> 00:11:57.500 go back in and essentially reword certain things 00:11:57.500 --> 00:11:59.460 to make it sound more like them. And I think 00:11:59.460 --> 00:12:02.179 over time, I don't know, it's probably going 00:12:02.179 --> 00:12:03.940 to be just as it's going to sound just like us. 00:12:04.059 --> 00:12:05.299 We're going to put out the words that we use, 00:12:05.399 --> 00:12:07.159 our cadence, our vocabulary, and it's going to 00:12:07.159 --> 00:12:09.379 sound exactly like us. But for the time being, 00:12:09.659 --> 00:12:11.460 I think they need to switch that a little bit. 00:12:11.720 --> 00:12:13.620 So it sounds just a little bit better and come 00:12:13.620 --> 00:12:17.340 off more authentic. Absolutely. AI has to be 00:12:17.340 --> 00:12:21.690 used as a tool. right? And in our work belt. 00:12:22.070 --> 00:12:25.570 And when we need to use AI, we can bring out 00:12:25.570 --> 00:12:29.149 that tool, use it, but then we have to change 00:12:29.149 --> 00:12:32.350 it. It's a good base, right? And we have to add 00:12:32.350 --> 00:12:36.950 what we really want to do or add our own being 00:12:36.950 --> 00:12:41.590 as part of it. And then it becomes a true article 00:12:41.590 --> 00:12:43.730 or something that you're trying to post about. 00:12:44.250 --> 00:12:49.620 I write for several articles on AI. It's known 00:12:49.620 --> 00:12:53.779 throughout speaker edge .io is one of them. I 00:12:53.779 --> 00:12:55.919 write an article for them three times a week 00:12:55.919 --> 00:13:00.379 and it's all AI generated, right? But I have 00:13:00.379 --> 00:13:02.740 to go out of it and I have to put in a little 00:13:02.740 --> 00:13:06.039 bit of what I do, make it me. So it gives me 00:13:06.039 --> 00:13:09.860 a good base, but I can't just print it and let 00:13:09.860 --> 00:13:15.840 it go out. So it, it's very useful for what you, 00:13:16.019 --> 00:13:19.100 for what you want to use it for. but you need 00:13:19.100 --> 00:13:22.500 to use as a base, not anything else. And you 00:13:22.500 --> 00:13:25.100 need to put in your own words, but that's me. 00:13:25.840 --> 00:13:30.779 Okay. How important is Google business? Okay. 00:13:31.139 --> 00:13:34.460 How important is a Google business profile today 00:13:34.460 --> 00:13:37.840 for personal brands and small business owners 00:13:37.840 --> 00:13:43.279 who rely on networking and referrals? I like 00:13:43.279 --> 00:13:45.360 to make the analogy and this just came to me. 00:13:45.379 --> 00:13:46.639 I really haven't used it before, but I guess 00:13:46.639 --> 00:13:49.090 I'll use it on the show. It's like having a website 00:13:49.090 --> 00:13:52.440 back in the 90s or early 2000s. It's one of those 00:13:52.440 --> 00:13:55.019 things that this is, you have to have it. You 00:13:55.019 --> 00:13:57.559 absolutely have to have a GPP. And if you don't 00:13:57.559 --> 00:13:59.679 have it, you're going to severely get left in 00:13:59.679 --> 00:14:02.480 the dust, right? And to use any example ever, 00:14:02.659 --> 00:14:04.779 it's okay if you're out with your wife, girlfriend, 00:14:04.980 --> 00:14:06.860 whatever it is, and you're looking to get a nice 00:14:06.860 --> 00:14:08.460 Italian restaurant. I think we all like Italian 00:14:08.460 --> 00:14:10.360 food for the most part. And if you try to find 00:14:10.360 --> 00:14:11.960 a nice restaurant, what do you do? You go on 00:14:11.960 --> 00:14:14.419 Google, you find a bunch of Google business profiles 00:14:14.419 --> 00:14:15.980 that are nice Italian restaurants. You check 00:14:15.980 --> 00:14:18.639 out the ambiance, the vibe, the food, maybe the 00:14:18.639 --> 00:14:21.669 menu, right? And I think you can apply that to 00:14:21.669 --> 00:14:24.330 so many other businesses. I think the thing that 00:14:24.330 --> 00:14:27.570 I wouldn't recommend is if you have more of a 00:14:27.570 --> 00:14:30.629 product type company, maybe you can have a Google 00:14:30.629 --> 00:14:33.350 profile for like your HQ, which is still maybe 00:14:33.350 --> 00:14:35.710 applicable, but I recommend everybody get one. 00:14:35.909 --> 00:14:38.269 Truth be told, I have one. I have a Sean Boyle 00:14:38.269 --> 00:14:40.590 one marketing consultant in Philadelphia, and 00:14:40.590 --> 00:14:42.789 then I have a Momentum one in Philly as well. 00:14:42.909 --> 00:14:45.710 That's like the main agency one. So if you're 00:14:45.710 --> 00:14:48.879 an owner, specifically with marketing or anything 00:14:48.879 --> 00:14:51.320 with like marketing or branding, I would highly 00:14:51.320 --> 00:14:53.940 recommend it to make a company one and then potentially 00:14:53.940 --> 00:14:56.500 even make a personal one as well. If you have 00:14:56.500 --> 00:14:58.740 a service area business and you're not in marketing 00:14:58.740 --> 00:15:01.840 like myself, just make one for the business and 00:15:01.840 --> 00:15:05.159 you'll be good to go. Okay and you're speaking 00:15:05.159 --> 00:15:09.980 basically for the owners of the business, right? 00:15:10.059 --> 00:15:12.799 You don't want all the employees to make one 00:15:12.799 --> 00:15:16.200 for the company also and make them make one for 00:15:16.200 --> 00:15:20.379 themselves. So it's strictly for the owners to 00:15:20.379 --> 00:15:24.039 do that. Am I correct? Correct. Yeah, you don't 00:15:24.039 --> 00:15:26.639 want the employees to make their own company 00:15:26.639 --> 00:15:28.720 profile because that's they're all going to be 00:15:28.720 --> 00:15:30.879 suspended. You might be able to get back in the 00:15:30.879 --> 00:15:32.440 day. You might be able to get away with that, 00:15:32.480 --> 00:15:34.299 but not anymore. Yeah, that's a good distinction. 00:15:34.679 --> 00:15:37.440 Yeah, Google getting a little smart for that. 00:15:38.179 --> 00:15:43.100 OK. What does I'm sorry. What role does consistency 00:15:43.100 --> 00:15:46.379 play in digital marketing? I'm sorry. Let me 00:15:46.379 --> 00:15:50.259 start again. What role does consistency play 00:15:50.259 --> 00:15:54.460 in digital networking? And what's a realistic 00:15:54.460 --> 00:15:58.740 rhythm for busy professionals who don't want 00:15:58.740 --> 00:16:03.019 to live online? Another good question. I'll just 00:16:03.019 --> 00:16:06.159 tell you from my own experience, Michael, after 00:16:06.159 --> 00:16:08.240 COVID, things got weird, right? With networking, 00:16:08.360 --> 00:16:10.600 I think we can all agree where we have these 00:16:10.600 --> 00:16:12.480 kind of like in the past, I would have actually 00:16:12.480 --> 00:16:15.080 gone to your maybe studio or whatever. And this 00:16:15.080 --> 00:16:16.440 is fine. Like, I love this kind of environment. 00:16:16.440 --> 00:16:19.360 But what I like to do is this. I like to hop 00:16:19.360 --> 00:16:21.860 on one digital podcast, like The Self, a great 00:16:21.860 --> 00:16:24.639 show, every week. And then I also like to do 00:16:24.639 --> 00:16:27.960 one networking event every single week as well. 00:16:27.960 --> 00:16:29.279 And it just so happens there's actually an event 00:16:29.279 --> 00:16:32.929 later on. That's why I'm all suited up. I think 00:16:32.929 --> 00:16:36.090 it's very important to do both at the same time. 00:16:36.190 --> 00:16:37.970 You want to leverage the technology that we have, 00:16:38.009 --> 00:16:39.669 but you also want to get out there in your neighborhood. 00:16:39.870 --> 00:16:41.850 You can't grow your business if people don't 00:16:41.850 --> 00:16:44.110 know who you are. Crazy statement, right? But 00:16:44.110 --> 00:16:45.929 it's like, you got to get out there. And post 00:16:45.929 --> 00:16:49.789 COVID, I think so many people just rely on the 00:16:49.789 --> 00:16:52.840 virtual. like speed networking sessions, but 00:16:52.840 --> 00:16:54.799 it really doesn't get anywhere. Maybe it will, 00:16:54.820 --> 00:16:57.340 but it's not as authentic as going to a bar and 00:16:57.340 --> 00:16:59.879 having a beer with somebody, going to a restaurant 00:16:59.879 --> 00:17:01.460 where there's an event and like eating with somebody 00:17:01.460 --> 00:17:03.399 and actually knowing and getting to know them. 00:17:03.460 --> 00:17:05.059 I think that's so important to be able to get 00:17:05.059 --> 00:17:07.279 out of your shell a little bit on both sides 00:17:07.279 --> 00:17:10.559 and do something in person and then do something 00:17:10.559 --> 00:17:13.740 digital as well. I think that's a great way. 00:17:14.140 --> 00:17:16.900 And when you brought up the pandemic that really, 00:17:17.039 --> 00:17:21.170 for me as a public speaker, I use that as a line 00:17:21.170 --> 00:17:26.150 in the sand. Before the pandemic, things were 00:17:26.150 --> 00:17:29.950 transactional, right? You have three widgets. 00:17:30.150 --> 00:17:32.490 I have $10. I'll buy the three widgets. I built 00:17:32.490 --> 00:17:35.829 my customer list and things were going great. 00:17:36.509 --> 00:17:39.869 After the pandemic, when people were shut inside 00:17:39.869 --> 00:17:43.509 and slowly getting back out, it's become more 00:17:43.509 --> 00:17:46.430 relational and people, you have to get to know. 00:17:46.589 --> 00:17:49.839 I used to be in the mortgage business. And I 00:17:49.839 --> 00:17:51.880 used to go to a networking event, come home with 00:17:51.880 --> 00:17:54.759 a shoe box filled with business cards and say, 00:17:54.940 --> 00:17:58.920 look how good I did. And when really it was horrible. 00:17:59.400 --> 00:18:02.539 I have to know. And now when I teach, when I 00:18:02.539 --> 00:18:05.519 coach people, when they go to a three hour, four 00:18:05.519 --> 00:18:08.940 hour event, I tell them, look, come back with 00:18:08.940 --> 00:18:13.019 15 business cards, maybe 20, because that will 00:18:13.019 --> 00:18:16.960 tell you that you had a real conversation with 00:18:16.960 --> 00:18:19.519 them. And there's things to do with the business 00:18:19.519 --> 00:18:23.019 card and how to follow up. Follow up is so much 00:18:23.019 --> 00:18:25.440 more important than actually meeting the person. 00:18:25.579 --> 00:18:28.619 It's unbelievable. But that's where businesses 00:18:28.619 --> 00:18:32.539 fail. They don't follow up properly. And half 00:18:32.539 --> 00:18:36.799 of my workshop is helping them how to follow 00:18:36.799 --> 00:18:41.200 up. But getting back to my point, the relationship 00:18:41.200 --> 00:18:44.779 side of things. And you go out and you network 00:18:44.779 --> 00:18:50.000 every single week. Networking is the base of 00:18:50.000 --> 00:18:53.279 all businesses. That's how well you network. 00:18:53.619 --> 00:18:56.299 And that's where I make my money, of course. 00:18:56.500 --> 00:19:00.359 It's what you have to do. Let's talk connection 00:19:00.359 --> 00:19:05.359 versus conversation. How do you design online 00:19:05.359 --> 00:19:10.839 content that builds trust first and still drives 00:19:10.839 --> 00:19:14.779 business? I think when I'm creating content, 00:19:14.819 --> 00:19:17.640 I'm always trying to have my client It's mind 00:19:17.640 --> 00:19:20.480 when I'm making content. So for instance, talking 00:19:20.480 --> 00:19:23.720 about Google business profiles, right. For me, 00:19:23.720 --> 00:19:26.960 you know, I don't care what really is in it. 00:19:26.960 --> 00:19:28.819 For me, it's what's in it for the client or what's 00:19:28.819 --> 00:19:30.900 in it for the person viewing my stuff. So I try 00:19:30.900 --> 00:19:33.799 to make myself as valuable as possible to answer 00:19:33.799 --> 00:19:35.980 said questions. So a perfect example of that, 00:19:36.000 --> 00:19:38.980 Michael, would be if I'm making a reel, which 00:19:38.980 --> 00:19:41.799 I do a lot about suspended Google profiles, right. 00:19:42.380 --> 00:19:45.859 The most viewed. Real and YouTube video I think 00:19:45.859 --> 00:19:48.500 I have currently on my page is talking about, 00:19:48.740 --> 00:19:51.000 hey guys, here's a free way where you can actually 00:19:51.000 --> 00:19:53.119 reinstate your suspended Google profile. I gave 00:19:53.119 --> 00:19:55.859 three things. It's 10 minutes long on the video, 00:19:56.279 --> 00:19:58.900 about 30 seconds short on the real, and it's 00:19:58.900 --> 00:20:00.700 actual value. It's stuff that genuinely works. 00:20:01.059 --> 00:20:02.960 I can't tell you how many times, not to toot 00:20:02.960 --> 00:20:05.180 my own horn, I've gotten comments that say, oh 00:20:05.180 --> 00:20:06.740 my gosh, thank you so much. I don't know what 00:20:06.740 --> 00:20:08.680 I would be able to do. Now I'm able to get revenue. 00:20:08.759 --> 00:20:11.619 I'm able to have the business. Before, if we 00:20:11.619 --> 00:20:13.460 didn't have the profile, we would have been goners. 00:20:13.460 --> 00:20:15.480 We would have been out of business. So it really 00:20:15.480 --> 00:20:18.200 gives me a lot of joy to be able to build that 00:20:18.200 --> 00:20:20.299 trust with somebody because I'm giving that value. 00:20:20.619 --> 00:20:23.180 And then what I like to do is just keep adding 00:20:23.180 --> 00:20:26.400 as much value as possible. And then at the end 00:20:26.400 --> 00:20:28.640 of my content, which I don't do often, if people 00:20:28.640 --> 00:20:31.240 are watching my stuff, what I'll do is I will 00:20:31.240 --> 00:20:34.119 then say, Hey guys, if you need professional 00:20:34.119 --> 00:20:36.299 digital marketing that you can't do yourself 00:20:36.299 --> 00:20:38.059 because it's a time versus money thing, if you 00:20:38.059 --> 00:20:40.420 have the time, Save your money, do it yourself. 00:20:40.619 --> 00:20:42.859 If you don't have the time, and I think some 00:20:42.859 --> 00:20:45.140 owner operators who run surface area businesses, 00:20:45.140 --> 00:20:47.660 Michael, don't have that time, then it would 00:20:47.660 --> 00:20:50.140 be a good way to explore a conversation about 00:20:50.140 --> 00:20:51.740 marketing. And then I'll give my email and phone 00:20:51.740 --> 00:20:53.700 number, then we'll schedule a call. So I think 00:20:53.700 --> 00:20:55.960 that's how I like to tailor content. Way too 00:20:55.960 --> 00:20:58.279 many people, I think, just don't. They either 00:20:58.279 --> 00:21:01.799 do these silly TikTok trends. They focus more 00:21:01.799 --> 00:21:04.299 on their accolades instead of actually answering 00:21:04.299 --> 00:21:06.059 questions. And I think if the business owner 00:21:06.059 --> 00:21:08.920 is able to pivot and add just more value and 00:21:08.920 --> 00:21:11.519 think of the end consumer first, they're going 00:21:11.519 --> 00:21:13.059 to be surprised how many clients they actually 00:21:13.059 --> 00:21:16.880 end up getting. I think it's starting to move 00:21:16.880 --> 00:21:19.819 in that direction. It's starting to move. OK, 00:21:19.920 --> 00:21:22.700 look, I do my social media. I post on social 00:21:22.700 --> 00:21:27.380 media four times a day. I use a program called 00:21:27.380 --> 00:21:31.000 Opus Clips. It breaks up the podcasts that I've 00:21:31.000 --> 00:21:34.440 been on and I break it up and I post two of them, 00:21:34.440 --> 00:21:37.980 four posts per day. And it takes me about 10 00:21:37.980 --> 00:21:40.539 minutes total for me to do all that posting. 00:21:40.859 --> 00:21:43.220 So it doesn't really require a whole lot of time, 00:21:43.220 --> 00:21:47.380 but it's me interacting, it's me talking like 00:21:47.380 --> 00:21:51.539 with you and giving great advice and things like 00:21:51.539 --> 00:21:55.089 that. I'm not just saying, hey, look at me. This 00:21:55.089 --> 00:21:58.029 is me. This is a picture before and after you 00:21:58.029 --> 00:21:59.950 don't want to see a picture before I'm horrible 00:21:59.950 --> 00:22:04.630 But you have to realize that I say this in jest 00:22:04.630 --> 00:22:08.250 but it's so Real because I think it's coming 00:22:08.250 --> 00:22:10.869 around. I think business owners are looking to 00:22:10.869 --> 00:22:14.089 it saying, okay, you know what I see this I trust 00:22:14.089 --> 00:22:17.809 him now networking is very big Know you like 00:22:17.809 --> 00:22:21.710 you trust you they'll do business with you Know 00:22:21.710 --> 00:22:25.940 you as easy Everybody knows you Like you and 00:22:25.940 --> 00:22:29.200 that narrows it down a little bit but trust you 00:22:29.200 --> 00:22:32.519 that's a big thing and The more that the person 00:22:32.519 --> 00:22:36.160 can trust you the more the wall between you come 00:22:36.160 --> 00:22:39.140 down Then that's where you're gonna find your 00:22:39.140 --> 00:22:45.039 business Okay You've been the rock you've seen 00:22:45.039 --> 00:22:49.579 the rise of AI tools promising to automate connection 00:22:50.470 --> 00:22:53.869 Where should we embrace automation, and where 00:22:53.869 --> 00:22:57.150 does it destroy the human side of networking? 00:22:59.750 --> 00:23:03.410 I think probably the biggest misfire with AI 00:23:03.410 --> 00:23:06.950 is probably on LinkedIn. And it's tough, right? 00:23:07.130 --> 00:23:09.349 Because for me, and probably for you as well, 00:23:09.650 --> 00:23:12.119 like... I am inundated with messages, Michael, 00:23:12.180 --> 00:23:15.519 on a day -to -day basis of an AI tool sending 00:23:15.519 --> 00:23:19.400 a message through some hot woman's, hot girl's 00:23:19.400 --> 00:23:21.359 profile that I'm like, oh, yeah, I see what they're 00:23:21.359 --> 00:23:22.819 doing. And I've done a similar strategy in the 00:23:22.819 --> 00:23:25.200 past. And it just, sometimes it works. Sometimes 00:23:25.200 --> 00:23:28.079 you get people. There's, in my opinion, going 00:23:28.079 --> 00:23:30.259 back to your point on when you're networking, 00:23:30.539 --> 00:23:32.220 come home actually with less cards, meaning you 00:23:32.220 --> 00:23:35.140 had more of a conversational relationship. In 00:23:35.140 --> 00:23:36.960 my opinion, and maybe I'm a little old school 00:23:36.960 --> 00:23:39.690 with this, for better or for worse, I like to 00:23:39.690 --> 00:23:42.869 pick maybe whatever number you want to throw 00:23:42.869 --> 00:23:45.430 out. And I like to just generally have a connection 00:23:45.430 --> 00:23:47.869 with that. person and talk with them and actually 00:23:47.869 --> 00:23:50.029 have a conversation specifically on LinkedIn. 00:23:50.349 --> 00:23:52.890 I think for other tools like cold email, yeah, 00:23:53.029 --> 00:23:55.490 AI is great. You can use Apollo. Apollo has a 00:23:55.490 --> 00:23:57.309 lot of great tools. It's a cold email sender. 00:23:57.390 --> 00:23:59.130 You can scrape data from that. That's for cold 00:23:59.130 --> 00:24:01.109 email. I think that works and answers your question. 00:24:01.369 --> 00:24:03.849 Fine. But specifically for LinkedIn, if you're 00:24:03.849 --> 00:24:06.410 trying to build connections and if you really 00:24:06.410 --> 00:24:08.529 talking about liking and trusting the person. 00:24:08.990 --> 00:24:11.710 I'm not going to have much trust from getting 00:24:11.710 --> 00:24:15.509 like a very generic message, and I can just clearly 00:24:15.509 --> 00:24:17.750 see that it's AI for the most part. Now, granted, 00:24:18.529 --> 00:24:20.630 to play devil's advocate, some of those messages 00:24:20.630 --> 00:24:22.890 are very captivating. They are very good. They 00:24:22.890 --> 00:24:25.529 do take time to put out. And sometimes I have 00:24:25.529 --> 00:24:27.210 a hard time actually understanding what's AI 00:24:27.210 --> 00:24:29.750 and what's not. But the ones that I know are 00:24:29.750 --> 00:24:32.710 AI are really bad. They just completely turned 00:24:32.710 --> 00:24:36.269 me off. So I think to answer your question, I 00:24:36.269 --> 00:24:38.029 don't have Honestly, the best answer for that 00:24:38.029 --> 00:24:40.329 on LinkedIn, I have more of a manual approach, 00:24:40.569 --> 00:24:42.549 but I think both things are needed. I think you 00:24:42.549 --> 00:24:46.130 need to have some AI automation, some sort of 00:24:46.130 --> 00:24:48.769 capacity as well as the human element. So I think 00:24:48.769 --> 00:24:50.650 we lose that with all this technology that we 00:24:50.650 --> 00:24:54.490 have. I always found that on LinkedIn, I don't 00:24:54.490 --> 00:24:57.430 have a very big following. I have about 9 ,000 00:24:57.430 --> 00:25:01.450 connections on LinkedIn. And whenever I try to 00:25:01.450 --> 00:25:04.930 approach anybody that I'm interested in, I always 00:25:04.930 --> 00:25:08.779 try to bring value to the conversation. I never 00:25:08.779 --> 00:25:11.720 talk business. If I'm trying to, let's say I'm 00:25:11.720 --> 00:25:14.420 trying to get into this roofing company, I'll 00:25:14.420 --> 00:25:16.619 always bring in, oh, here's the difference between 00:25:16.619 --> 00:25:20.539 metal roofs and non -metal roofs. And it's a 00:25:20.539 --> 00:25:22.960 very interesting article. I will attach that 00:25:22.960 --> 00:25:25.019 and say, hey, I thought of you when I was reading 00:25:25.019 --> 00:25:29.140 this, here's this information. And that's it. 00:25:29.579 --> 00:25:32.539 And I'll do that two or three times. And then 00:25:32.539 --> 00:25:34.940 I'll say, hey, did you like those articles? How 00:25:34.940 --> 00:25:37.980 about a cup of coffee? You know, it's just, and 00:25:37.980 --> 00:25:40.420 slowly work into it. I found that was the best 00:25:40.420 --> 00:25:44.900 way to approach a business that I'm trying to 00:25:44.900 --> 00:25:48.759 get work from. So, yeah. I think that's a great 00:25:48.759 --> 00:25:51.720 idea. And sometimes I do too, Michael is very 00:25:51.720 --> 00:25:54.640 much similar to what you just do is almost like 00:25:54.640 --> 00:25:57.539 a lead magnet. Give value. Like if someone, for 00:25:57.539 --> 00:26:00.819 instance, is maybe they're a service area business 00:26:00.819 --> 00:26:02.680 and they don't have the best website or they 00:26:02.680 --> 00:26:04.809 don't have the best Google profile, say Hey, 00:26:04.849 --> 00:26:07.549 John Smith balls. Here's a quick video I made 00:26:07.549 --> 00:26:09.289 on how to have a better Google profile. I think 00:26:09.289 --> 00:26:10.910 you might need it. I checked out your profile 00:26:10.910 --> 00:26:12.210 and there's a couple of things wrong. Here's 00:26:12.210 --> 00:26:13.910 a free video where you can just do it yourself. 00:26:13.990 --> 00:26:16.410 And I've seen a lot of people take a lot of advice 00:26:16.410 --> 00:26:18.490 from that video and just build a better relationship 00:26:18.490 --> 00:26:20.329 with me and be able to trust me. Yeah. I love 00:26:20.329 --> 00:26:23.890 your strategy. It works. That works. How do you 00:26:23.890 --> 00:26:27.730 personally use your own content and Google presence 00:26:27.730 --> 00:26:31.829 to initiate conversations that turn into genuine 00:26:31.829 --> 00:26:35.420 business relationships? Yeah, I like it. I'm 00:26:35.420 --> 00:26:38.480 gonna enjoy answering this question. So I'll 00:26:38.480 --> 00:26:41.859 give you the whole Rundown of what I do like 00:26:41.859 --> 00:26:45.539 the whole funnel, right? So a majority of the 00:26:45.539 --> 00:26:48.859 leads I get that are organic if they're not coming 00:26:48.859 --> 00:26:51.720 to the website and I'm not talking about referrals 00:26:51.720 --> 00:26:53.460 just talking about like YouTube and the content 00:26:53.460 --> 00:26:55.559 I'm creating are from social media and YouTube 00:26:55.559 --> 00:26:58.440 specifically YouTube in general, right? Someone 00:26:58.440 --> 00:27:01.759 will find one of my videos using the suspended 00:27:01.759 --> 00:27:04.029 Google business profile example They'll go to 00:27:04.029 --> 00:27:07.309 my video They'll watch it. Perhaps maybe they'll 00:27:07.309 --> 00:27:09.450 try the strategy and maybe a couple days later 00:27:09.450 --> 00:27:11.890 They're like shucks. This is like really freaking 00:27:11.890 --> 00:27:14.069 hard and I don't have the time to deal with this 00:27:14.069 --> 00:27:16.069 Let me call Sean up. Let me see how this goes. 00:27:16.230 --> 00:27:18.569 I'll get the phone call I'll put them into our 00:27:18.569 --> 00:27:20.349 CRM and then i'll kind of walk them through the 00:27:20.349 --> 00:27:22.910 next step in process and That's really what i've 00:27:22.910 --> 00:27:24.730 done for the last kind of several years Michael 00:27:24.730 --> 00:27:27.630 is offer that value Where people can then go 00:27:27.630 --> 00:27:29.609 and contact me and then it's hey, like I said 00:27:29.609 --> 00:27:31.210 earlier, it's a time versus money thing if you 00:27:31.210 --> 00:27:33.930 have the time Go and try to do it yourself. If 00:27:33.930 --> 00:27:36.430 you don't have that level of expertise and you 00:27:36.430 --> 00:27:37.950 have a little bit of money, but you don't really 00:27:37.950 --> 00:27:39.769 have that time, then let's have a conversation. 00:27:39.990 --> 00:27:43.250 But I always try to advise on what the owner 00:27:43.250 --> 00:27:47.589 can do for free first rather than just go and 00:27:47.589 --> 00:27:50.730 pitch my product or service on that call. So 00:27:50.730 --> 00:27:52.990 that's really what I do. That's a great way to 00:27:52.990 --> 00:27:55.609 be. Great way to be. Okay. Let's bring this podcast 00:27:55.609 --> 00:27:59.029 full circle. Looking ahead. Where do you see 00:27:59.029 --> 00:28:02.230 the balance between AI -driven visibility and 00:28:02.230 --> 00:28:05.430 authentic people -driven networking? And what 00:28:05.430 --> 00:28:08.609 should professionals start doing now to stay 00:28:08.609 --> 00:28:11.710 ahead of the curve? That's a great question. 00:28:12.710 --> 00:28:15.250 I contemplate this a lot of what AI looks like 00:28:15.250 --> 00:28:19.349 in the future, and it's somewhere between robots 00:28:19.349 --> 00:28:21.970 attacking us or what we have now or something 00:28:21.970 --> 00:28:25.359 in between. But I think really What you should 00:28:25.359 --> 00:28:28.519 do is if you're not really up to speed with AI, 00:28:28.799 --> 00:28:31.180 even if you don't own a business, even if you 00:28:31.180 --> 00:28:33.759 are really in the know, get in the know because 00:28:33.759 --> 00:28:36.119 it's going to be something very prominent that's 00:28:36.119 --> 00:28:38.920 going to pop up. It's like the AI .com bubble. 00:28:39.180 --> 00:28:41.400 It's like the Google business profiles and how 00:28:41.400 --> 00:28:43.680 important that is. AI is the next thing. And 00:28:43.680 --> 00:28:45.119 it's not just the next thing. It's going to be 00:28:45.119 --> 00:28:48.579 with us for forever moving forward, in my opinion. 00:28:49.380 --> 00:28:52.859 read up on articles, go on Chat GPT, and maybe 00:28:52.859 --> 00:28:55.099 you can do this weekly. This is what I like to 00:28:55.099 --> 00:28:57.200 do myself, Michael, to stay in the know with 00:28:57.200 --> 00:28:59.619 my busy schedule, is I'll just type in Chat GPT, 00:28:59.960 --> 00:29:03.539 what does AI look like in the future for 2026? 00:29:03.799 --> 00:29:06.700 Or how is AI going to be used for Google, Meta, 00:29:07.039 --> 00:29:08.380 Apple? How are all these things going to come 00:29:08.380 --> 00:29:11.359 together? And maybe just one week, maybe on Saturday 00:29:11.359 --> 00:29:13.519 morning, whatever, when you have time. drink 00:29:13.519 --> 00:29:15.240 your cup of coffee in the morning and just read. 00:29:15.460 --> 00:29:16.880 And I think that's one of the best ways where 00:29:16.880 --> 00:29:19.380 you can stay informed. It's pretty obvious, but 00:29:19.380 --> 00:29:22.279 I feel like if you don't know, one of the easiest 00:29:22.279 --> 00:29:24.500 ways is to get informed, make your own decision, 00:29:24.640 --> 00:29:27.680 make your own opinion and try to use AI however 00:29:27.680 --> 00:29:30.180 you see fit. So getting in the know is the first 00:29:30.180 --> 00:29:33.400 step in my opinion. That's great. That's great. 00:29:33.519 --> 00:29:36.700 Okay. And there it is. Proof that real networking 00:29:36.700 --> 00:29:40.640 isn't about chasing clicks or followers. It's 00:29:40.640 --> 00:29:44.289 about creating connection. with intention. Big 00:29:44.289 --> 00:29:46.809 thanks to my guests for dropping serious insights 00:29:46.809 --> 00:29:50.329 on it today. If you found value in this episode, 00:29:50.809 --> 00:29:52.869 share it with someone who's ready to elevate 00:29:52.869 --> 00:29:55.750 their online presence. Make sure that you're 00:29:55.750 --> 00:29:59.430 subscribed so you never miss what's next on Networking 00:29:59.430 --> 00:30:02.289 Unleashed, building profitable connections. Until 00:30:02.289 --> 00:30:05.569 next time, get visible, get connected, and go 00:30:05.569 --> 00:30:08.960 make it profitable. So before we leave, Sean, 00:30:09.240 --> 00:30:11.740 if somebody wants to get hold of you because 00:30:11.740 --> 00:30:15.500 they need your wonderful marketing strategy, 00:30:15.960 --> 00:30:18.720 how can they get hold of you? So what they can 00:30:18.720 --> 00:30:20.680 do is just go to YouTube. It's obviously trying 00:30:20.680 --> 00:30:23.119 to pump up my YouTube subscribers and just type 00:30:23.119 --> 00:30:27.400 in Momentum 360 on YouTube. We've about 7000 00:30:27.400 --> 00:30:30.279 subs. Get a bunch of free value. Watch my videos. 00:30:30.579 --> 00:30:32.759 I put my phone number and email so you guys can 00:30:32.759 --> 00:30:34.640 contact me if you need. But get a lot of free 00:30:34.640 --> 00:30:36.680 value. Enjoy my content and hopefully you can 00:30:36.680 --> 00:30:39.730 grow your business. That's great Sean and thank 00:30:39.730 --> 00:30:47.230 you again for coming on my podcast Well, hold 00:30:47.230 --> 00:30:50.710 on folks don't go anywhere let's hear from our 00:30:50.710 --> 00:30:54.549 sponsors David Neil co -founder revved up kids 00:30:55.000 --> 00:30:58.200 Revved Up Kids is on a mission to protect children 00:30:58.200 --> 00:31:02.140 and teens from sexual abuse, exploitation, and 00:31:02.140 --> 00:31:04.740 trafficking. They provide prevention training 00:31:04.740 --> 00:31:08.259 programs for children, teens, and adults. To 00:31:08.259 --> 00:31:13.000 learn more, go to RevvedUpKids .org. Henry Kaplan, 00:31:13.319 --> 00:31:16.180 Century 21. When it comes to making the biggest 00:31:16.180 --> 00:31:19.140 financial decision of your life, leave it in 00:31:19.140 --> 00:31:22.019 the hands of a proven professional, Henry Kaplan. 00:31:22.519 --> 00:31:25.519 Henry is a global real estate agent with Century 00:31:25.519 --> 00:31:29.960 21, celebrating his 41st year in business. No 00:31:29.960 --> 00:31:32.380 matter where you're moving, Henry has the right 00:31:32.380 --> 00:31:36.000 connections for you. You can contact Henry at 00:31:36.000 --> 00:31:46.000 561 -427 -4888. insights today. And of course, 00:31:46.099 --> 00:31:49.059 a big shout out to you, our amazing listeners, 00:31:49.539 --> 00:31:52.000 for tuning in and spending your time with us. 00:31:52.359 --> 00:31:55.460 If you're interested in my digital courses, being 00:31:55.460 --> 00:31:58.359 coached, or having me come and talk to your company, 00:31:58.880 --> 00:32:01.980 just go to Michael and fill out the request form. 00:32:02.779 --> 00:32:05.759 Remember, networking isn't about being perfect. 00:32:06.019 --> 00:32:08.920 It's about being present. So take what you've 00:32:08.920 --> 00:32:11.940 learned today, get out there, and make some meaningful 00:32:11.940 --> 00:32:14.900 connections. If you've enjoyed this episode, 00:32:15.299 --> 00:32:17.940 please don't forget to subscribe, leave us a 00:32:17.940 --> 00:32:20.559 review, and share it with someone who could use 00:32:20.559 --> 00:32:23.660 a little networking inspiration. Let's keep the 00:32:23.660 --> 00:32:26.680 conversation going. You can find me on Apple, 00:32:26.980 --> 00:32:31.660 Spotify, Pandora, YouTube, or my website, foreman 00:32:31.660 --> 00:32:34.220 .com slash podcasts.