WEBVTT 00:00:15.660 --> 00:00:19.100 Welcome back to Networking Unleashed, Building 00:00:19.100 --> 00:00:22.219 Profitable Connections. I'm your host, Michael 00:00:22.219 --> 00:00:24.820 Foreman, and today we're diving into something 00:00:24.820 --> 00:00:28.620 every entrepreneur, coach, and consultant needs 00:00:28.620 --> 00:00:31.859 to hear, how to take control of your message, 00:00:32.079 --> 00:00:36.060 your platform, and your profits. My guest today 00:00:36.060 --> 00:00:39.960 is on a mission to help businesses, to help business 00:00:39.960 --> 00:00:43.880 owners escape the content hamster wheel. the 00:00:43.880 --> 00:00:47.600 grind of posting nonstop, but feeling like nobody's 00:00:47.600 --> 00:00:51.840 really listening. Here's the creator of the Own 00:00:51.840 --> 00:00:55.039 Your Media framework, a system that shows you 00:00:55.039 --> 00:00:59.119 how to magnetically attract your ideal clients 00:00:59.119 --> 00:01:03.399 and build media assets you actually own, not 00:01:03.399 --> 00:01:07.329 rent from an algorithm. If you've ever felt invisible 00:01:07.329 --> 00:01:11.609 online or wondered why your message isn't sticking, 00:01:11.890 --> 00:01:15.670 you're about to find out how to change that for 00:01:15.670 --> 00:01:19.230 good. So let's jump in. I'd like to introduce 00:01:19.230 --> 00:01:22.670 today Prosper. I'm not going to try his last 00:01:22.670 --> 00:01:25.469 name because I'm going to butcher it. All right. 00:01:25.549 --> 00:01:29.030 But I would like to welcome Prosper to my podcast 00:01:29.030 --> 00:01:33.010 and just. Listen, we're old buddies. I was on 00:01:33.010 --> 00:01:35.870 his podcast. We've had a very good relationship 00:01:35.870 --> 00:01:39.069 and I can't wait to get this podcast started. 00:01:39.250 --> 00:01:42.510 So Prosper, welcome. Give us a little bit about 00:01:42.510 --> 00:01:44.790 your background and what brought you here today. 00:01:46.269 --> 00:01:49.430 Fantastic. Now, Michael, thank you so much. And 00:01:49.430 --> 00:01:52.090 just to take you off the hook a little bit, even 00:01:52.090 --> 00:01:54.769 my little girls don't know how to say their last 00:01:54.769 --> 00:01:57.939 name. They're supposed to live with it for the 00:01:57.939 --> 00:02:00.700 rest of their lives. So it's one of those things. 00:02:00.780 --> 00:02:04.400 But I really appreciate being on your show. And 00:02:04.400 --> 00:02:07.859 I really appreciate you having been on my podcast 00:02:07.859 --> 00:02:11.740 as well. And as you have said, that we work with 00:02:11.740 --> 00:02:14.259 small to medium businesses to help them pretty 00:02:14.259 --> 00:02:17.479 much own their media. And what we mean by that 00:02:17.479 --> 00:02:21.099 is when you are creating like you're creating 00:02:21.099 --> 00:02:24.379 right now, if you. Don't take full ownership 00:02:24.379 --> 00:02:27.159 of this content. If you put it on any other platform, 00:02:27.379 --> 00:02:31.199 did you know that platform now owns that piece 00:02:31.199 --> 00:02:35.020 of content and they can do what they may with 00:02:35.020 --> 00:02:37.939 it? Now, I came about this, Michael, I don't 00:02:37.939 --> 00:02:41.400 know if in 2020. So while everybody else was 00:02:41.400 --> 00:02:44.080 busy coughing into their elbows and socially 00:02:44.080 --> 00:02:47.699 distancing, I... actually lost control of my 00:02:47.699 --> 00:02:50.039 facebook i won't go into the details of what 00:02:50.039 --> 00:02:54.060 happened but up until now i still feel like that 00:02:54.060 --> 00:02:57.300 was something to do with facebook itself because 00:02:57.300 --> 00:03:01.719 i didn't get that 2fa notification that somebody 00:03:01.719 --> 00:03:05.219 had hacked from the outside so we tried to retrieve 00:03:05.219 --> 00:03:09.099 the account but to no avail so i completely lost 00:03:09.099 --> 00:03:12.159 that account but to give you context as to what 00:03:12.159 --> 00:03:18.939 i had put in there so Maybe say seven or so years 00:03:18.939 --> 00:03:22.060 prior to that, I just arrived in Australia. Okay. 00:03:22.120 --> 00:03:26.259 I knew no one. And all I had done in that particular 00:03:26.259 --> 00:03:31.180 time was try to network and at least start something 00:03:31.180 --> 00:03:35.360 of my own. And during that time, I used Facebook 00:03:35.360 --> 00:03:38.659 as my hub. So I'd created groups. I was doing 00:03:38.659 --> 00:03:42.939 Facebook lives. I had a very good following. 00:03:43.500 --> 00:03:46.900 all right, in that particular time. So to just 00:03:46.900 --> 00:03:49.539 have all of that taken away from you with no 00:03:49.539 --> 00:03:52.460 recourse, no explanation, nothing, it just put 00:03:52.460 --> 00:03:58.199 me on a very low mode. So I thought all I had 00:03:58.199 --> 00:04:02.120 built had been lost. But then as time went on, 00:04:02.219 --> 00:04:06.180 I started creating a podcast where I just thought, 00:04:06.280 --> 00:04:08.060 you know what, maybe this could be a different 00:04:08.060 --> 00:04:11.659 way of getting people to tune in. And while I 00:04:11.659 --> 00:04:13.979 was doing that, I would create it like we're 00:04:13.979 --> 00:04:16.720 doing right now, recording on Zoom and make sure 00:04:16.720 --> 00:04:20.079 that I saved the files and then distributed it 00:04:20.079 --> 00:04:23.660 to different other places. So with that in mind 00:04:23.660 --> 00:04:27.759 now, it really dawned on me that, yes, you can 00:04:27.759 --> 00:04:32.339 create just like anybody else. But if you protect 00:04:32.339 --> 00:04:35.720 your assets, all right, and then choose what 00:04:35.720 --> 00:04:39.779 platform to distribute to them, you might. be 00:04:39.779 --> 00:04:42.100 banned from a social media platform because the 00:04:42.100 --> 00:04:44.240 algorithm has changed or they just don't like 00:04:44.240 --> 00:04:46.720 what you're talking about and that happens to 00:04:46.720 --> 00:04:49.680 a lot of people you are not starting from scratch 00:04:49.680 --> 00:04:53.660 all right so i then went on a journey and i proved 00:04:53.660 --> 00:04:57.500 the concept for myself where i'll build the podcast 00:04:57.500 --> 00:04:59.920 that you've been on and i think we've got over 00:04:59.920 --> 00:05:04.009 2000 episodes where i'm speaking to coaches, 00:05:04.050 --> 00:05:06.829 consultants. And you can imagine with that massive 00:05:06.829 --> 00:05:09.589 body of work, if all of that just gets wiped 00:05:09.589 --> 00:05:12.930 off any platform, that will devastate anyone. 00:05:13.189 --> 00:05:16.810 So now I'm helping people like yourself and other 00:05:16.810 --> 00:05:19.670 people that are out there creating because every 00:05:19.670 --> 00:05:22.670 piece of content that you create becomes an asset 00:05:22.670 --> 00:05:26.149 and you can reuse it again so that you don't 00:05:26.149 --> 00:05:29.410 consistently have to be repeating yourself. And 00:05:29.410 --> 00:05:33.470 if... You now have that confidence. It grows 00:05:33.470 --> 00:05:36.730 your, first of all, competence. And then it also 00:05:36.730 --> 00:05:39.230 grows your credibility in the marketplace because 00:05:39.230 --> 00:05:43.189 you've got this massive body of work that you've 00:05:43.189 --> 00:05:45.889 created. And this is not just in business. I 00:05:45.889 --> 00:05:48.430 don't know if you've also seen or heard how Taylor 00:05:48.430 --> 00:05:51.209 Swift has actually become the biggest pop star 00:05:51.209 --> 00:05:54.170 is because she owns the rights to her content. 00:05:54.389 --> 00:05:57.529 All right. So in the music world, if you're a 00:05:57.529 --> 00:06:00.029 pop star, whatever it is, these layers to who 00:06:00.029 --> 00:06:03.610 owns the lyrics, who owns the sound, you might 00:06:03.610 --> 00:06:07.509 just be the worker who does the shows. All right. 00:06:07.509 --> 00:06:10.730 Because of your character. And that's the same 00:06:10.730 --> 00:06:14.529 around most of the things that we do. So when 00:06:14.529 --> 00:06:17.670 you really step back and then look at what am 00:06:17.670 --> 00:06:20.990 I creating and do I want this to last forever, 00:06:21.209 --> 00:06:24.089 then it will be imperative for you to own your 00:06:24.089 --> 00:06:26.350 media. And that's the journey I'm on, Michael, 00:06:26.490 --> 00:06:30.269 to just help people realize that aspect of content 00:06:30.269 --> 00:06:33.389 creation. That's fantastic. And I was actually 00:06:33.389 --> 00:06:38.370 given that very advice when I first began. So 00:06:38.370 --> 00:06:43.069 what I do is I videotape right now through Zoom. 00:06:43.269 --> 00:06:47.490 I import it into a program called Descript. And 00:06:47.490 --> 00:06:50.209 I edit it and I play with it and do it. But then 00:06:50.209 --> 00:06:53.269 that's where it sits. And I put it on my website, 00:06:53.410 --> 00:06:55.750 I put it on YouTube, Apple, Spotify, all that 00:06:55.750 --> 00:06:59.230 stuff. But I have all the original stuff and 00:06:59.230 --> 00:07:03.310 I decide where it goes. So I know exactly what 00:07:03.310 --> 00:07:06.910 you're talking about. And hopefully... I can 00:07:06.910 --> 00:07:10.449 thwart anybody that wants to take it over, but 00:07:10.449 --> 00:07:14.930 I don't know. Okay, so let me dive into some 00:07:14.930 --> 00:07:19.730 questions I have picked out for you. Most business 00:07:19.730 --> 00:07:23.810 owners think more content equals more visibility. 00:07:24.209 --> 00:07:30.629 You say that actually keeps them invisible. What's 00:07:30.629 --> 00:07:33.790 the biggest misunderstanding entrepreneurs have 00:07:33.790 --> 00:07:39.379 about visibility today? Oh, absolutely. And I 00:07:39.379 --> 00:07:42.120 think that's the biggest misconception because 00:07:42.120 --> 00:07:47.459 a lot of gurus out there tout or sell visibility 00:07:47.459 --> 00:07:51.540 as in be everywhere, be on YouTube, be on Spotify, 00:07:51.759 --> 00:07:54.199 be on Facebook, be on threads or whatever, blue 00:07:54.199 --> 00:07:58.079 sky, be on truth, social X, even always Twitter 00:07:58.079 --> 00:08:01.819 or whatever it is that literally is just spreading 00:08:01.819 --> 00:08:04.480 yourself too thin. All right. So you need to 00:08:04.480 --> 00:08:07.129 figure out as a business owner. Who are you? 00:08:07.370 --> 00:08:11.029 Who needs to know about you? And where are they 00:08:11.029 --> 00:08:13.850 positioned on the market, on the internet? That 00:08:13.850 --> 00:08:17.750 way you can actually start building that one 00:08:17.750 --> 00:08:20.930 particular spot where people can come and go 00:08:20.930 --> 00:08:24.509 and they will still know they will find you somewhere. 00:08:24.629 --> 00:08:26.629 Because the whole thing about the internet is 00:08:26.629 --> 00:08:29.009 you're not the only person that's out there. 00:08:29.310 --> 00:08:31.829 All right. If I would have thought I'm the only 00:08:31.829 --> 00:08:34.450 person that has a podcast now, I'm in your world. 00:08:34.490 --> 00:08:36.789 And I'm like, oh, wait a minute. This is a whole 00:08:36.789 --> 00:08:39.870 different ecosystem in and of itself. And there 00:08:39.870 --> 00:08:43.190 I was thinking I was the only one that was doing 00:08:43.190 --> 00:08:46.990 this sort of thing. All right. So that that is 00:08:46.990 --> 00:08:50.379 how the market is situated. People are. everywhere 00:08:50.379 --> 00:08:53.120 they're busy trying to leave they're busy trying 00:08:53.120 --> 00:08:55.440 to figure out their health welfare relationships 00:08:55.440 --> 00:08:58.539 so they're listening to so many different people 00:08:58.539 --> 00:09:01.320 and if you're scattered everywhere else then 00:09:01.320 --> 00:09:04.740 you lose the strength of people knowing where 00:09:04.740 --> 00:09:08.340 exactly to find you because they'll be like it's 00:09:08.340 --> 00:09:11.519 that guy that talks about anyway i'll figure 00:09:11.519 --> 00:09:14.580 it out but if people know Okay, if I go on YouTube 00:09:14.580 --> 00:09:17.860 and I type in maybe two, three or four, five 00:09:17.860 --> 00:09:20.559 different keywords, somehow, somewhere, the algorithm 00:09:20.559 --> 00:09:23.580 will lead me to them because your customers don't 00:09:23.580 --> 00:09:27.120 want to expend any energy or burn calories trying 00:09:27.120 --> 00:09:30.240 to find your content. You have to make sure you 00:09:30.240 --> 00:09:34.259 are the person that figures it out for them and 00:09:34.259 --> 00:09:37.019 make it easy for your content to be consumed. 00:09:37.220 --> 00:09:40.639 All right, so let's put it in nature. A flower. 00:09:41.070 --> 00:09:43.350 It doesn't go about chasing bees so that it can 00:09:43.350 --> 00:09:46.389 be pollinated. It just stays there and blooms. 00:09:46.429 --> 00:09:50.070 And then the bees come and go up until the process 00:09:50.070 --> 00:09:53.809 is done. So you be that flower that stays put, 00:09:54.029 --> 00:09:57.570 keep being bright so that bees can see you from 00:09:57.570 --> 00:09:59.990 a mile away. And then when they come, get the 00:09:59.990 --> 00:10:02.129 honey, the nectar that you have created, which 00:10:02.129 --> 00:10:05.269 is in this case, your content, your whatever 00:10:05.269 --> 00:10:08.690 it is that you're helping them with and be valuable 00:10:08.690 --> 00:10:11.429 to them. Because people come to the internet 00:10:11.429 --> 00:10:14.070 to get information. And if you are not helping 00:10:14.070 --> 00:10:17.370 them in any shape or form, you can be that flower 00:10:17.370 --> 00:10:19.929 that weathers. So you want to make sure that 00:10:19.929 --> 00:10:23.789 while you're staying put, you're obviously really 00:10:23.789 --> 00:10:27.490 creating a moat around yourself so that people 00:10:27.490 --> 00:10:29.889 will always be able to know where to find you. 00:10:30.990 --> 00:10:34.870 Absolutely. And I think about myself, I'm a public 00:10:34.870 --> 00:10:36.970 speaker and I go across the country and I talk 00:10:36.970 --> 00:10:40.289 about networking and communication. I have one 00:10:40.289 --> 00:10:43.990 or two mentors that said, look, Mike, pick a 00:10:43.990 --> 00:10:47.389 lane. Just pick one of those items that I speak 00:10:47.389 --> 00:10:51.789 about and just be known as networking and communication. 00:10:52.490 --> 00:10:56.450 That's it. And I've since won one or two awards 00:10:56.450 --> 00:10:59.990 for networking communication. I've been written 00:10:59.990 --> 00:11:03.269 up in magazines. I've done it all. But it's because 00:11:03.269 --> 00:11:06.490 I picked a lane. And what you're saying is so 00:11:06.490 --> 00:11:11.600 crucial and so. correct that anybody else listening 00:11:11.600 --> 00:11:15.100 to this, if you're that general, don't be general. 00:11:15.240 --> 00:11:18.379 Just pick a lane and go with it and stay with 00:11:18.379 --> 00:11:21.159 it and learn all about it so everybody can learn 00:11:21.159 --> 00:11:25.039 from you and everybody will be happy. Okay, so 00:11:25.039 --> 00:11:30.419 you teach people to own their media, not rent 00:11:30.419 --> 00:11:35.039 it. Can you break that down and share how... 00:11:35.450 --> 00:11:39.370 this mindset shift changes the way someone networks 00:11:39.370 --> 00:11:44.190 or builds their business relationships that's 00:11:44.190 --> 00:11:46.570 a brilliant question right there owning your 00:11:46.570 --> 00:11:50.649 media is actually an acronym okay if you can 00:11:50.649 --> 00:11:54.389 see what i'm talking about right so and then 00:11:54.389 --> 00:11:56.990 i will start explaining what each and every one 00:11:56.990 --> 00:12:00.429 of these aspects means so the m is your message 00:12:01.929 --> 00:12:05.330 All right. What is your message and what do you 00:12:05.330 --> 00:12:09.009 want the recipient to actually hear or understand? 00:12:09.230 --> 00:12:12.830 OK. And once you've figured out that message, 00:12:12.909 --> 00:12:17.009 you need to find a market that is going to be 00:12:17.009 --> 00:12:20.269 hungry for that message. Right. So not everyone 00:12:20.269 --> 00:12:23.850 is going to be your customer because, you know, 00:12:23.850 --> 00:12:27.029 people are busy and people have different stages 00:12:27.029 --> 00:12:31.460 of. their buying cycle to be able to come to 00:12:31.460 --> 00:12:34.480 you. Sometimes somebody might be looking for 00:12:34.480 --> 00:12:37.299 what you're selling right now, but they're not 00:12:37.299 --> 00:12:40.840 ready, okay? They might not actually be ready 00:12:40.840 --> 00:12:44.259 and they might not know they need the information 00:12:44.259 --> 00:12:47.320 that you're giving. So this is the message and 00:12:47.320 --> 00:12:50.340 the market. What are you saying and who are you 00:12:50.340 --> 00:12:53.820 saying it to? And then the E is the engagement 00:12:53.820 --> 00:12:57.889 or education. Once you've figured out what you're 00:12:57.889 --> 00:13:00.169 saying and who you're saying this to, you need 00:13:00.169 --> 00:13:03.149 to go out and engage them because they're not 00:13:03.149 --> 00:13:05.830 just going to triple stumble and fall and show 00:13:05.830 --> 00:13:10.090 up at your door, okay? So you now need to figure 00:13:10.090 --> 00:13:15.289 out how are you going to be teaching them what 00:13:15.289 --> 00:13:18.690 to want and how to buy from you, all right? And 00:13:18.690 --> 00:13:21.190 you need to own that process. Some people leave 00:13:21.190 --> 00:13:24.549 that to social media. Some people leave that 00:13:24.549 --> 00:13:27.860 to... being on a podcast and don't necessarily 00:13:27.860 --> 00:13:30.659 say anything. You need to know how to actually 00:13:30.659 --> 00:13:33.679 educate people to want what you have. And then 00:13:33.679 --> 00:13:36.039 once you've figured that part, you need to now 00:13:36.039 --> 00:13:40.919 go into distribution. You need to own the method 00:13:40.919 --> 00:13:43.480 of distribution. All right. So you, Michael. 00:13:43.980 --> 00:13:46.379 Your distribution method at the moment is this 00:13:46.379 --> 00:13:49.960 podcast. How are you reaching as many people 00:13:49.960 --> 00:13:53.600 as possible without having to repeat yourself? 00:13:53.799 --> 00:13:56.679 Because we're going to record this once and hopefully 00:13:56.679 --> 00:14:00.019 somebody in 2058 will still find this podcast 00:14:00.019 --> 00:14:03.580 if they've come across both of us and listen 00:14:03.580 --> 00:14:07.220 to this and still find value in it. So you owning 00:14:07.220 --> 00:14:09.919 that distribution mechanism is actually very 00:14:09.919 --> 00:14:13.940 crucial. And once that's in play, The I stands 00:14:13.940 --> 00:14:18.980 for your inventory, your ideas, and your intellectual 00:14:18.980 --> 00:14:21.820 property. Do you actually have something that 00:14:21.820 --> 00:14:25.259 people will use if they show up to your space? 00:14:25.480 --> 00:14:28.419 Like your IP is maybe the books that you've written, 00:14:28.500 --> 00:14:31.860 the courses that you've written. It's well and 00:14:31.860 --> 00:14:34.200 truly good to have a message. Well and truly 00:14:34.200 --> 00:14:37.200 good to... educate people on them but how do 00:14:37.200 --> 00:14:39.620 they implement that in their life what is the 00:14:39.620 --> 00:14:42.980 ways that they can utilize this so that it makes 00:14:42.980 --> 00:14:47.779 sense to them and a now is pretty much automated 00:14:47.779 --> 00:14:51.179 amplify it and make sure you're an authority 00:14:51.179 --> 00:14:53.360 in the process because people are not just going 00:14:53.360 --> 00:14:55.860 to listen to you just because you showed up all 00:14:55.860 --> 00:14:58.539 right just because you've got a podcast people 00:14:58.539 --> 00:14:59.919 are not going to listen to you they're going 00:14:59.919 --> 00:15:02.340 to want to see some sort of a track record they're 00:15:02.340 --> 00:15:05.379 going to want to see some sort of you sticking 00:15:05.379 --> 00:15:08.360 with it. But for you to do that, there needs 00:15:08.360 --> 00:15:11.659 to be some play in automation. I love the automation 00:15:11.659 --> 00:15:14.860 that you've got getting me to the show. Okay. 00:15:14.899 --> 00:15:17.440 Obviously maybe you are doing all of that behind 00:15:17.440 --> 00:15:19.860 the scenes, but we're in so many different time 00:15:19.860 --> 00:15:22.539 zones. You set it up in such a way that people 00:15:22.539 --> 00:15:25.519 just receive the messaging and it works. And 00:15:25.519 --> 00:15:28.080 then people show up, we create what we're creating. 00:15:28.200 --> 00:15:31.120 And then the automation takes place after that. 00:15:31.139 --> 00:15:33.379 All right. Because so many people would have 00:15:33.710 --> 00:15:37.629 wanted to have a meeting before now so that we 00:15:37.629 --> 00:15:40.330 arrange dates and then we have another meeting 00:15:40.330 --> 00:15:42.889 so that we pre -arrange what we're going to talk 00:15:42.889 --> 00:15:45.710 about. But your whole process is just, here's 00:15:45.710 --> 00:15:48.769 a link, figure it out, and then we're here right 00:15:48.769 --> 00:15:53.240 now. Throughout all of those five sort of processes, 00:15:53.440 --> 00:15:57.679 we really help people harness all those particular 00:15:57.679 --> 00:16:01.820 aspects so that they don't do random acts of 00:16:01.820 --> 00:16:06.000 marketing thinking that is what needs to be done. 00:16:06.240 --> 00:16:09.659 All right. So a lot of people come undone because 00:16:09.659 --> 00:16:11.720 they haven't figured out their message. They 00:16:11.720 --> 00:16:13.980 haven't even educated people on what to want. 00:16:14.460 --> 00:16:17.759 They haven't even formulated a distribution mechanism. 00:16:17.980 --> 00:16:20.940 Are you going to be writing to them video or 00:16:20.940 --> 00:16:23.480 is it going to be YouTube? They don't even have 00:16:23.480 --> 00:16:26.500 some sort of an IP. They just have the strength 00:16:26.500 --> 00:16:29.440 or the muscle that actually does the thing. Yeah, 00:16:29.519 --> 00:16:33.240 I'm a speaker. Okay, fine. Then what? All right. 00:16:33.360 --> 00:16:36.000 And then they haven't figured out how to automate 00:16:36.000 --> 00:16:41.419 that. So as you know, that is then what we help 00:16:41.419 --> 00:16:44.960 people have an understanding of. And eventually 00:16:44.960 --> 00:16:47.940 they have a business that's profitable and enjoyable, 00:16:48.080 --> 00:16:50.740 which basically means they're no longer depending 00:16:50.740 --> 00:16:55.000 on the algorithm to help them put out all of 00:16:55.000 --> 00:16:58.159 this information out there that needs to be put 00:16:58.159 --> 00:17:02.279 out. It sounds, first of all, it sounds like 00:17:02.279 --> 00:17:07.289 a beautiful strategic plan. So that because people, 00:17:07.390 --> 00:17:09.569 I'm sure they're thinking of all these different 00:17:09.569 --> 00:17:12.529 aspects. And they said, I do this, but then this 00:17:12.529 --> 00:17:14.710 person does this for me. And oh, this is over 00:17:14.710 --> 00:17:17.789 here. And what you've done, you brought it all 00:17:17.789 --> 00:17:20.670 in together. You've made sense out of it. That's 00:17:20.670 --> 00:17:23.450 the biggest thing. But you did it strategically. 00:17:24.089 --> 00:17:28.109 And if somebody were to follow what you are saying, 00:17:28.410 --> 00:17:31.630 they have no choice but to be successful. So 00:17:31.630 --> 00:17:35.009 what you're doing is so great. And everybody. 00:17:35.720 --> 00:17:40.299 get that book because it has a ton of information, 00:17:40.539 --> 00:17:45.299 a ton of information. Okay. In your experience, 00:17:45.460 --> 00:17:49.359 how does controlling your message impact the 00:17:49.359 --> 00:17:53.380 kind of people and opportunities you attract? 00:17:55.240 --> 00:17:59.019 Oh, that's a very good question. So usually, 00:17:59.200 --> 00:18:02.200 and I'll say this again, not everyone is your 00:18:02.200 --> 00:18:06.150 customer. All right. When you show up, online. 00:18:06.630 --> 00:18:11.049 There's usually people that want to follow you 00:18:11.049 --> 00:18:14.549 so they can copy you. And because you present 00:18:14.549 --> 00:18:17.349 a shortcut. All right. So if this video really 00:18:17.349 --> 00:18:20.210 blows up, there's people that are going to watch 00:18:20.210 --> 00:18:24.150 it just specifically to see how they can reverse 00:18:24.150 --> 00:18:27.569 engineer it. All right. And those people are 00:18:27.569 --> 00:18:29.269 never going to buy from you, no matter what. 00:18:29.769 --> 00:18:32.190 That's just never going to happen because they're 00:18:32.190 --> 00:18:35.680 not there for that. All right. And you might 00:18:35.680 --> 00:18:37.559 actually be looking at the numbers and looking 00:18:37.559 --> 00:18:40.259 at that inflated numbers thinking, oh, wow, okay, 00:18:40.339 --> 00:18:42.380 there's a lot of people that are watching. But 00:18:42.380 --> 00:18:44.920 are they the right kind of people with the right 00:18:44.920 --> 00:18:48.000 kind of pain that are willing and able to then 00:18:48.000 --> 00:18:51.400 buy from you? So you need to be very strategic 00:18:51.400 --> 00:18:57.099 in the messaging of how you are positioning yourself. 00:18:58.700 --> 00:19:02.160 Because when customers are coming to you, they 00:19:02.160 --> 00:19:07.019 are. going through a journey all right in their 00:19:07.019 --> 00:19:09.839 head is the problem that they are looking to 00:19:09.839 --> 00:19:13.599 solve very crucial that they can't go a day without 00:19:13.599 --> 00:19:18.220 having it fixed or is it a nice to have or is 00:19:18.220 --> 00:19:20.859 it oh i didn't know i had that problem now let 00:19:20.859 --> 00:19:24.779 me go and investigate so your goal and your job 00:19:24.779 --> 00:19:28.079 is to ensure that you're educating your audience 00:19:28.079 --> 00:19:30.859 in such a way that it's relevant to the stage 00:19:30.859 --> 00:19:34.059 at which they are in the buying journey. So as 00:19:34.059 --> 00:19:38.940 the person that is doing this service, you need 00:19:38.940 --> 00:19:41.559 to map out what that journey is and you need 00:19:41.559 --> 00:19:44.940 to be able to direct it in a way that you own 00:19:44.940 --> 00:19:47.720 and you control. Because if you leave it up to 00:19:47.720 --> 00:19:51.099 the algorithm is only going to be giving people 00:19:51.099 --> 00:19:55.259 things that are sensational or things that are. 00:19:55.609 --> 00:19:59.430 they think is important or things that will never 00:19:59.430 --> 00:20:03.890 help you put your message together. The reason 00:20:03.890 --> 00:20:07.190 why this is important is it takes about 13 to 00:20:07.190 --> 00:20:10.509 about 18 touch points for somebody to actually 00:20:10.509 --> 00:20:15.279 hear your message. And in that 18 to touch points, 00:20:15.380 --> 00:20:18.920 it's not 18 posts that are strategically placed 00:20:18.920 --> 00:20:22.359 together. No, it's maybe they watched you, read 00:20:22.359 --> 00:20:25.240 you, listened to you, heard about you from somebody 00:20:25.240 --> 00:20:28.880 else and maybe self -validated themselves to 00:20:28.880 --> 00:20:32.279 say, you know what? I was or I've heard this 00:20:32.279 --> 00:20:34.759 being said. Now I'm seeing it in real life. And 00:20:34.759 --> 00:20:36.920 then they remember where that came from. But 00:20:36.920 --> 00:20:39.359 like we said earlier on, you still need to be 00:20:39.359 --> 00:20:42.920 that flower that people can come back to. All 00:20:42.920 --> 00:20:45.680 right. So the algorithm will always just be putting 00:20:45.680 --> 00:20:48.440 whatever is sensational at that particular time. 00:20:48.539 --> 00:20:51.779 And you can't compete with that for you to have 00:20:51.779 --> 00:20:55.319 your 18 touch points. So that's how that's why 00:20:55.319 --> 00:20:58.500 you need to make sure that you've got that information 00:20:58.500 --> 00:21:01.279 in such a way that people can follow through. 00:21:01.359 --> 00:21:03.519 It's easy and they can pick up from where they 00:21:03.519 --> 00:21:07.880 left off from. You say 13 to 18 touch points. 00:21:08.160 --> 00:21:10.559 And when I go out and speak or do workshops. 00:21:11.390 --> 00:21:18.369 I always say 12 to 17. It depends. Yeah, it is. 00:21:18.369 --> 00:21:20.789 It's all the same. It's all the same. But all 00:21:20.789 --> 00:21:24.150 of this breaks down to the fact because in networking, 00:21:24.329 --> 00:21:27.450 in business networking, I feel that networking 00:21:27.450 --> 00:21:31.769 is strategic for every business and it's a necessity 00:21:31.769 --> 00:21:34.509 for every business. Everyone has to network, 00:21:34.650 --> 00:21:37.529 however they choose to do it, but they have to 00:21:37.529 --> 00:21:39.490 network in order to get their business out there. 00:21:40.079 --> 00:21:43.160 And there comes into the fact of know you, like 00:21:43.160 --> 00:21:46.220 you, trust you, then they'll do business with 00:21:46.220 --> 00:21:48.900 you. And what you're talking about is the end 00:21:48.900 --> 00:21:52.579 result, is that trust factor. Everybody knows 00:21:52.579 --> 00:21:55.680 you. They know good, bad, or indifferent. And 00:21:55.680 --> 00:21:58.079 you've narrowed the field down by saying everybody 00:21:58.079 --> 00:22:01.279 like you. So everybody knows you, likes you. 00:22:01.400 --> 00:22:05.000 Okay, that's good. But now do they trust you? 00:22:05.079 --> 00:22:07.319 Because they're not going to do business with 00:22:07.319 --> 00:22:11.259 you unless they trust you. And let me tell you, 00:22:11.359 --> 00:22:14.599 you expanded on the point so greatly. I'm not 00:22:14.599 --> 00:22:17.240 going to go into that because you did so much 00:22:17.240 --> 00:22:19.680 of a better job than I would have. But breaking 00:22:19.680 --> 00:22:22.859 it down just to a simple point, you've got to 00:22:22.859 --> 00:22:25.420 have that trust factor. And then you can move 00:22:25.420 --> 00:22:29.359 on to everything. But definitely own that media, 00:22:29.480 --> 00:22:32.720 M -E -D -I -A. And I keep saying the word media, 00:22:32.880 --> 00:22:37.859 but it means everything you said. Okay. This 00:22:37.859 --> 00:22:41.819 is your podcast, not mine, so let me go on. Many 00:22:41.819 --> 00:22:45.119 entrepreneurs are great at what they do, but 00:22:45.119 --> 00:22:48.279 struggle to communicate it. That's where I come 00:22:48.279 --> 00:22:51.680 in. What's the first step to crafting a message 00:22:51.680 --> 00:22:54.619 that magnetically pulls in the right audience 00:22:54.619 --> 00:23:00.279 instead of repelling them with noise? See, when 00:23:00.279 --> 00:23:07.559 it comes to message, your message is... basically 00:23:07.559 --> 00:23:14.500 who you are and what is it that you can do in 00:23:14.500 --> 00:23:18.400 the world. That literally becomes the core part 00:23:18.400 --> 00:23:22.220 of the message. And then the person now needs 00:23:22.220 --> 00:23:26.980 to figure out while I have this person in front 00:23:26.980 --> 00:23:33.240 of me, do they understand my problem? All right. 00:23:33.660 --> 00:23:37.880 And do they understand it enough to be able to 00:23:37.880 --> 00:23:40.519 solve it? Because if you can articulate somebody 00:23:40.519 --> 00:23:43.440 else's problem better than they can, they automatically 00:23:43.440 --> 00:23:46.900 assume you have the solution for that. And there 00:23:46.900 --> 00:23:49.920 needs to be somewhat of a track record that this 00:23:49.920 --> 00:23:52.940 is what I do and this is who I do it for. And 00:23:52.940 --> 00:23:57.680 this is exactly how you can get it from me. All 00:23:57.680 --> 00:24:01.839 right. So in order for you to really be able 00:24:01.839 --> 00:24:05.519 to have a. message that aligns with the audience. 00:24:05.779 --> 00:24:09.059 There's a question that I usually, oh, I think 00:24:09.059 --> 00:24:12.880 this came from Frank Kern. He mentioned something 00:24:12.880 --> 00:24:16.380 like, what do you want people to pick up the 00:24:16.380 --> 00:24:21.099 phone and call you for? All right. So if you 00:24:21.099 --> 00:24:23.380 understand what somebody is going to come and 00:24:23.380 --> 00:24:25.960 pick up the phone and say, I'm going to call 00:24:25.960 --> 00:24:30.700 Michael for, that becomes the shortcut to your 00:24:30.700 --> 00:24:34.670 message. So a lot of people try to pile it on 00:24:34.670 --> 00:24:38.069 and try to say everything all at the same time. 00:24:38.130 --> 00:24:42.450 But you need that entry point at the point of 00:24:42.450 --> 00:24:47.430 wanting to understand or wanting to maybe solve 00:24:47.430 --> 00:24:50.809 a problem. Are you the first person that somebody 00:24:50.809 --> 00:24:55.150 thinks of? And why would they do that? That now 00:24:55.150 --> 00:24:58.349 becomes that sort of entry point into your message. 00:24:58.390 --> 00:25:01.480 And then after that. they can then go in and 00:25:01.480 --> 00:25:03.259 discover whether you're the right kind of person 00:25:03.259 --> 00:25:06.980 with the right solutions for them. So your message 00:25:06.980 --> 00:25:10.740 really has to be the essence of who you are, 00:25:10.799 --> 00:25:13.960 what it is that you do, and how you're solving 00:25:13.960 --> 00:25:16.720 problems for people. And if you put that on repeat, 00:25:17.000 --> 00:25:19.900 it makes it easy for people to reach out to you. 00:25:20.519 --> 00:25:24.779 You never put it quite like that, that somebody 00:25:24.779 --> 00:25:29.630 picks up the phone and asks you, I never thought 00:25:29.630 --> 00:25:33.289 of that short, direct, because that is the answer 00:25:33.289 --> 00:25:35.650 for everything. And I'm going to bring you back 00:25:35.650 --> 00:25:38.450 a little bit to a networking scheme, schematic, 00:25:38.690 --> 00:25:42.269 whatever. If you're talking with somebody, listening 00:25:42.269 --> 00:25:45.950 is half the battle. Listening, because you don't 00:25:45.950 --> 00:25:48.329 want to say the next thing that you're there 00:25:48.329 --> 00:25:51.130 to say. You're there, you're listening to them, 00:25:51.289 --> 00:25:54.769 you're pausing, and you're repeating back. So 00:25:54.769 --> 00:25:58.039 I understand that your problem is... blankety 00:25:58.039 --> 00:26:02.119 blank. And you better have a response for that 00:26:02.119 --> 00:26:05.059 or an answer because you are the professional 00:26:05.059 --> 00:26:09.059 in your field. So you have to have that answer 00:26:09.059 --> 00:26:12.720 and you have them talk about themselves. So while 00:26:12.720 --> 00:26:15.839 they're telling you all of this, you say, before 00:26:15.839 --> 00:26:19.299 you even say who you are and what you do, you 00:26:19.299 --> 00:26:23.099 say something, Prosper, I like you. I like what 00:26:23.099 --> 00:26:26.519 you do and how you're doing it. How can I make 00:26:26.519 --> 00:26:31.480 you more successful? How can I be a good referral 00:26:31.480 --> 00:26:37.079 source for you? And if I did my job correctly, 00:26:37.460 --> 00:26:40.220 you'll turn around and say, Mike, I don't even 00:26:40.220 --> 00:26:42.380 know what the hell you do yet. And you're trying 00:26:42.380 --> 00:26:46.720 to make me more successful. That's right. It's 00:26:46.720 --> 00:26:49.839 called having a servant's heart. And if you go 00:26:49.839 --> 00:26:53.079 into networking meetings or events with a servant's 00:26:53.079 --> 00:26:57.380 heart. you'll do wonders. You really will. Okay. 00:26:57.640 --> 00:27:01.779 I'll get off my soapbox. All right. So when someone 00:27:01.779 --> 00:27:05.759 is networking or appearing on podcasts, how can 00:27:05.759 --> 00:27:10.220 they use those moments to strengthen their platform, 00:27:10.539 --> 00:27:14.339 not just talk about what they do? I think obviously 00:27:14.339 --> 00:27:17.420 with part of what you've already said, you know, 00:27:17.440 --> 00:27:21.200 that seventh being. Seven's heart. Seven's heart, 00:27:21.400 --> 00:27:23.259 right. I don't know who will say this again, 00:27:23.380 --> 00:27:26.119 and my quotes are a little bit funny today, but 00:27:26.119 --> 00:27:32.859 it's ask not what you want or ask what the world 00:27:32.859 --> 00:27:35.539 needs and then you provide that for them because 00:27:35.539 --> 00:27:41.200 everyone is out there looking for solutions to 00:27:41.200 --> 00:27:44.779 problems that they have, okay? And they don't 00:27:44.779 --> 00:27:48.299 necessarily care about you or what it is that 00:27:48.299 --> 00:27:50.119 you're bringing to the table. They care about 00:27:50.119 --> 00:27:54.599 what you. are going to be helping them with okay 00:27:54.599 --> 00:27:58.740 and in in marketing they they call it w -i -f 00:27:58.740 --> 00:28:03.240 w -i -i -f -m what's in it for me okay everyone 00:28:03.240 --> 00:28:06.579 is always asking what's in it for me all right 00:28:06.579 --> 00:28:11.119 so the one thing about you going to like you're 00:28:11.119 --> 00:28:13.599 saying at a networking market networking event 00:28:13.599 --> 00:28:16.880 you want to make sure that you have this intricate 00:28:16.880 --> 00:28:19.460 understanding of first of all why are people 00:28:19.460 --> 00:28:22.430 there And like you have said, how can I help 00:28:22.430 --> 00:28:26.829 you succeed? How can I be that help for you? 00:28:26.869 --> 00:28:29.670 Because if you help people get what they want, 00:28:29.789 --> 00:28:32.849 you will in turn get that which you want and 00:28:32.849 --> 00:28:35.170 more. And I feel like a lot of people don't quite 00:28:35.170 --> 00:28:38.529 understand how that works because reciprocity 00:28:38.529 --> 00:28:42.750 then works in the end. If you give... value upfront. 00:28:42.970 --> 00:28:46.470 People will try and find a way to return that 00:28:46.470 --> 00:28:49.690 favor. And usually if people are listening right 00:28:49.690 --> 00:28:53.150 now, the only way they know how to return that 00:28:53.150 --> 00:28:55.730 favor is maybe through their credit card by then 00:28:55.730 --> 00:28:59.309 buying the things that you are selling. So show 00:28:59.309 --> 00:29:02.490 up in spaces like a podcast or whatever it is 00:29:02.490 --> 00:29:06.089 like this, be of value. And obviously it's not 00:29:06.089 --> 00:29:08.970 always about selling. People like buying stuff, 00:29:09.069 --> 00:29:11.210 but they don't like being sold to. So if you 00:29:11.210 --> 00:29:14.869 show up, give value and let them then decide 00:29:14.869 --> 00:29:18.809 what to do with that information. But have a 00:29:18.809 --> 00:29:22.589 way that when people do show up at your doorstep, 00:29:22.630 --> 00:29:25.829 at least there is a way to do business with you. 00:29:25.930 --> 00:29:28.069 There's something they can buy. There's something 00:29:28.069 --> 00:29:30.170 they can consume. There's something they can 00:29:30.170 --> 00:29:34.509 release that tension of. Oh, this guy has given 00:29:34.509 --> 00:29:37.990 me so much value. What can I give back as well 00:29:37.990 --> 00:29:40.470 in return? It's just inherent in human nature. 00:29:40.589 --> 00:29:44.710 So if you play against that, you would literally 00:29:44.710 --> 00:29:47.990 win, especially when it comes to this whole thing, 00:29:48.109 --> 00:29:51.190 all right? It's give and take. The more you give, 00:29:51.410 --> 00:29:54.130 the more people would obviously want you to win. 00:29:55.190 --> 00:29:58.470 You said that the best way I can think of saying 00:29:58.470 --> 00:30:02.700 it, okay? Because I have a simple line. that 00:30:02.700 --> 00:30:07.299 I talk about in all of my presentations. People 00:30:07.299 --> 00:30:12.539 love to buy, but they hate to be sold to. And 00:30:12.539 --> 00:30:16.380 I equate that to a car salesman. The car salesman 00:30:16.380 --> 00:30:18.299 comes right up. Hey, how you doing? This Honda 00:30:18.299 --> 00:30:20.660 is great. And look, I can get you a great deal 00:30:20.660 --> 00:30:22.759 on this and this. It does that. And you're like, 00:30:22.859 --> 00:30:27.500 whoa, stop. And or do you want to go a car salesman 00:30:27.500 --> 00:30:29.799 where it says, hey, how you doing? My name is 00:30:29.799 --> 00:30:31.900 Dan. And if you need me, I'm right over here. 00:30:32.799 --> 00:30:35.839 Let me go figure things out. So it's a great 00:30:35.839 --> 00:30:39.720 thing. But everybody has the mindset. This includes. 00:30:40.250 --> 00:30:43.769 Everybody. They love to buy. People love to buy 00:30:43.769 --> 00:30:48.009 things, but they hate to be sold to. So it's 00:30:48.009 --> 00:30:51.029 a mindset. And if you go into these networking 00:30:51.029 --> 00:30:54.450 events or meeting with somebody one -on -one, 00:30:54.529 --> 00:30:59.349 if you remember that, you'll never lose. You'll 00:30:59.349 --> 00:31:04.750 never lose. Okay. You talk about building media 00:31:04.750 --> 00:31:09.589 assets you own. What are a few examples of assets 00:31:09.589 --> 00:31:12.849 that actually move the needle for coaches or 00:31:12.849 --> 00:31:16.569 consultants and which ones are just vanity projects? 00:31:19.230 --> 00:31:22.009 That's a very good question. And I feel like 00:31:22.009 --> 00:31:26.410 it's all to do with the story you want to tell. 00:31:27.529 --> 00:31:31.890 Okay. So in essence, you need to figure out what 00:31:31.890 --> 00:31:37.279 are you good at? Are you good at writing? Are 00:31:37.279 --> 00:31:40.480 you good at speaking or are you good at video? 00:31:41.700 --> 00:31:44.779 Because once you figure out what you're good 00:31:44.779 --> 00:31:48.359 at, then you want to work to your strengths. 00:31:48.900 --> 00:31:52.000 If you're good at video, then you want to start 00:31:52.000 --> 00:31:56.180 creating video assets, which then become the 00:31:56.180 --> 00:31:59.140 staple of how you show up in the world. If you're 00:31:59.140 --> 00:32:02.440 good at writing, you want to be creating newsletters, 00:32:02.440 --> 00:32:07.019 blogs, articles. which then show your strength 00:32:07.019 --> 00:32:12.960 all right in to the marketplace because the market 00:32:12.960 --> 00:32:14.839 is not going to wait until you've got it figured 00:32:14.839 --> 00:32:17.700 out if somebody watches this video right now 00:32:17.700 --> 00:32:20.839 they this is it for them and if we don't sell 00:32:20.839 --> 00:32:23.579 it to them that's it grand opening grand closing 00:32:23.579 --> 00:32:28.480 so once you know what you're good at which Some 00:32:28.480 --> 00:32:30.720 people are good at talking. And if you put out 00:32:30.720 --> 00:32:34.380 a podcast and becomes a regular thing, you can 00:32:34.380 --> 00:32:40.700 then redistribute that podcast or you can reformulate 00:32:40.700 --> 00:32:44.619 that podcast into other formats. All right. You 00:32:44.619 --> 00:32:47.700 can convert that podcast. There's tools now where 00:32:47.700 --> 00:32:50.880 you can convert it into a blog. You can convert 00:32:50.880 --> 00:32:53.480 it into a newsletter. You can convert it into 00:32:53.480 --> 00:32:56.299 shorts or whatever it is that you can then utilize. 00:32:57.000 --> 00:33:01.440 And from there, those derivatives that you have 00:33:01.440 --> 00:33:04.700 repurposed that content, you can then start to 00:33:04.700 --> 00:33:06.480 pick and choose which ones are actually doing 00:33:06.480 --> 00:33:10.480 well because they're all stemming from your biggest 00:33:10.480 --> 00:33:14.259 strength. Those that are working, you keep. Those 00:33:14.259 --> 00:33:16.799 that are not working, you ditch. But you need 00:33:16.799 --> 00:33:20.619 to figure out what is the actual core thing that 00:33:20.619 --> 00:33:24.200 you're providing. Because let's bring it back 00:33:24.200 --> 00:33:29.569 to nature. An apple tree. An apple tree is really 00:33:29.569 --> 00:33:33.809 good at creating fruit. But it wouldn't know 00:33:33.809 --> 00:33:36.549 how to create vinegar. It wouldn't know how to 00:33:36.549 --> 00:33:39.630 create apple cider or apple chutney. That is 00:33:39.630 --> 00:33:44.150 a derivative from the core product that it creates. 00:33:44.890 --> 00:33:47.089 And if people don't like apple chutney, they're 00:33:47.089 --> 00:33:49.009 not going to say I'm not eating apples ever. 00:33:49.130 --> 00:33:53.650 They will go back to the original product. If 00:33:53.650 --> 00:33:56.650 people don't like the vinegar. from apple or 00:33:56.650 --> 00:33:59.829 the cider from apple that's not gonna say they 00:33:59.829 --> 00:34:01.829 are put off apples for the rest of their lives 00:34:01.829 --> 00:34:06.089 it's just it was just a derivative okay so if 00:34:06.089 --> 00:34:08.380 people don't like shots It doesn't necessarily 00:34:08.380 --> 00:34:11.179 mean that they're not going to be consuming your 00:34:11.179 --> 00:34:13.480 content in whichever way. So your question was, 00:34:13.619 --> 00:34:16.500 which ones are a waste of time and which ones 00:34:16.500 --> 00:34:19.599 are not a waste of time? A waste of time is when 00:34:19.599 --> 00:34:22.219 you do things you're not good at and you think 00:34:22.219 --> 00:34:24.500 you're doing it because the algorithm wants it 00:34:24.500 --> 00:34:30.300 at that particular time. Yes. When I coach baseball 00:34:30.300 --> 00:34:34.699 for 16 years and I always see what my players 00:34:34.699 --> 00:34:38.630 could do well. and what they didn't do well and 00:34:38.630 --> 00:34:41.389 most coaches would take their players that did 00:34:41.389 --> 00:34:43.190 this well they'd go out and put them in those 00:34:43.190 --> 00:34:46.670 positions and I would put them where they were 00:34:46.670 --> 00:34:51.309 the worst because then they got better they got 00:34:51.309 --> 00:34:53.269 better I wouldn't always play them in that position 00:34:53.269 --> 00:34:56.010 but they got better they learned how to handle 00:34:56.010 --> 00:34:57.650 it they learned it's like a different part of 00:34:57.650 --> 00:34:59.750 their brain oh I have to do it like this now 00:34:59.750 --> 00:35:02.949 business is almost the same thing at the end 00:35:02.949 --> 00:35:05.670 of the year you see what worked what didn't work 00:35:06.079 --> 00:35:09.320 The stuff that didn't work, you toss out and 00:35:09.320 --> 00:35:12.659 you just stick with the other stuff. But when 00:35:12.659 --> 00:35:16.019 I'm a speaker and I'm a podcaster and the things 00:35:16.019 --> 00:35:18.360 that I don't do well, those are the things I'll 00:35:18.360 --> 00:35:21.579 concentrate on more because I want to bring everything 00:35:21.579 --> 00:35:24.400 up to the same level. So I don't know whether 00:35:24.400 --> 00:35:29.019 I want to be visible, is for visibility or just 00:35:29.019 --> 00:35:32.519 my own thing. I'm not quite sure, but that's 00:35:32.519 --> 00:35:36.949 what I do. Okay, let me just go on. Algorithms 00:35:36.949 --> 00:35:39.510 can make or break visibility. That sounds familiar. 00:35:39.989 --> 00:35:43.429 How can someone take back control of their reach 00:35:43.429 --> 00:35:47.349 so their message isn't at the mercy of a platform 00:35:47.349 --> 00:35:52.510 mood? That is the story and mission that we grapple 00:35:52.510 --> 00:35:55.389 with at headquarters every single day because 00:35:55.389 --> 00:35:59.239 we wake up. And the algorithm has changed. All 00:35:59.239 --> 00:36:01.539 right. So let me really talk about significant 00:36:01.539 --> 00:36:04.179 algorithm changes that are happening at this 00:36:04.179 --> 00:36:07.820 particular moment. OK, so in the past five years 00:36:07.820 --> 00:36:11.940 or so, people have been. going to google as the 00:36:11.940 --> 00:36:16.699 go -to place to enter the internet right so it's 00:36:16.699 --> 00:36:20.000 the entry point to finding stuff that you're 00:36:20.000 --> 00:36:22.619 looking for but now there has been an influx 00:36:22.619 --> 00:36:25.980 of utterly artificial intelligence which has 00:36:25.980 --> 00:36:29.940 literally obliterated the the stronghold that 00:36:29.940 --> 00:36:33.940 Google had. And now Google has had to recalibrate 00:36:33.940 --> 00:36:36.659 themselves so that they match what the market 00:36:36.659 --> 00:36:39.659 is responding to at the moment. And now if you 00:36:39.659 --> 00:36:42.699 even go on Google, they have an AI mode, they 00:36:42.699 --> 00:36:45.940 have everything. It's just all scrambled in there. 00:36:46.440 --> 00:36:49.800 And what that means for people that had sorely 00:36:49.800 --> 00:36:53.519 invested in search engine optimization in order 00:36:53.519 --> 00:36:55.960 to be found on Google, that means all of that 00:36:55.960 --> 00:36:59.440 has been thrown out of whack. It might come back 00:36:59.440 --> 00:37:03.300 later on, but right now Google is really in reaction 00:37:03.300 --> 00:37:07.619 mode because open AI has just come in and taken 00:37:07.619 --> 00:37:12.659 much of the monopoly or the presence that they 00:37:12.659 --> 00:37:17.079 had. So people that had... been relaxing and 00:37:17.079 --> 00:37:19.599 thinking the algorithm on Google is to their 00:37:19.599 --> 00:37:22.000 favor because they were appearing on position 00:37:22.000 --> 00:37:25.019 number one in whatever field they were in, they 00:37:25.019 --> 00:37:29.179 may be finding an influx in how people are finding 00:37:29.179 --> 00:37:33.280 them online. And that also happens to all the 00:37:33.280 --> 00:37:36.900 other places like Facebook or TikTok and things 00:37:36.900 --> 00:37:41.900 of that nature. There is a bigger play with these 00:37:41.900 --> 00:37:46.900 platforms. All right. Because if all Elon Musk 00:37:46.900 --> 00:37:50.940 wanted to do was tweet, he could have just downloaded 00:37:50.940 --> 00:37:54.199 that platform for free like the rest of us. But 00:37:54.199 --> 00:37:58.300 he went on and paid $48 billion. Now, I don't 00:37:58.300 --> 00:38:01.619 know what $48 billion looks like, but that's 00:38:01.619 --> 00:38:04.679 a big investment. Yeah. You know what I mean? 00:38:04.719 --> 00:38:07.980 So that means he now needs to use that platform. 00:38:08.570 --> 00:38:11.289 to his own advantage, whether you like it or 00:38:11.289 --> 00:38:14.570 not, whether you're coming along or not, he's 00:38:14.570 --> 00:38:16.650 going to want to recuperate that investment or 00:38:16.650 --> 00:38:18.969 the investment for other people. And same goes 00:38:18.969 --> 00:38:22.250 to all the other platforms. All right. When Facebook 00:38:22.250 --> 00:38:24.789 started, it was friends and family. And then 00:38:24.789 --> 00:38:27.849 it went wider because they knew if the more people 00:38:27.849 --> 00:38:30.750 we have, we get the network effect. And along 00:38:30.750 --> 00:38:33.469 the way, they started, other platforms started 00:38:33.469 --> 00:38:36.889 coming in like TikTok and TikTok. came in with 00:38:36.889 --> 00:38:39.909 that five second video and all of a sudden that's 00:38:39.909 --> 00:38:44.090 how all the platforms now react. So at the end 00:38:44.090 --> 00:38:47.550 of the day, if you haven't created your content 00:38:47.550 --> 00:38:51.349 in such a way that people will find you when 00:38:51.349 --> 00:38:53.750 they do, because the algorithm is just going 00:38:53.750 --> 00:38:56.829 to keep algorithm, if that's even a word, just 00:38:56.829 --> 00:39:00.070 changing to morph to what's happening currently 00:39:00.070 --> 00:39:03.860 and what the... stakeholders or the investors 00:39:03.860 --> 00:39:08.219 want or are willing to have out of the platform, 00:39:08.420 --> 00:39:11.360 because these are businesses at the end of the 00:39:11.360 --> 00:39:15.320 day. Are they being profitable? So if being profitable 00:39:15.320 --> 00:39:19.420 is much more important to them, then they're 00:39:19.420 --> 00:39:21.480 obviously going to favor their profits more than 00:39:21.480 --> 00:39:24.900 you showing up to your audience. And we don't 00:39:24.900 --> 00:39:28.099 know what's happening in the boardroom. So while 00:39:28.099 --> 00:39:30.219 the algorithm is trying to figure itself out, 00:39:30.260 --> 00:39:33.369 you stay consistent. Your people will find you. 00:39:33.610 --> 00:39:35.789 The right kind of people with the right kind 00:39:35.789 --> 00:39:39.010 of pain will eventually be the ones that show 00:39:39.010 --> 00:39:41.289 up at your doorstep because they too are getting 00:39:41.289 --> 00:39:48.210 tired. Absolutely. AI is a tool that you should 00:39:48.210 --> 00:39:51.190 use. It's a tool in your tool belt. It's one 00:39:51.190 --> 00:39:55.869 item of many. that you should use. I work with 00:39:55.869 --> 00:39:59.829 a guy who does AI and he said, how many people 00:39:59.829 --> 00:40:03.650 use ChatGPT today? He said, 8 million people. 00:40:04.190 --> 00:40:06.789 He said, how many people used it two years ago? 00:40:07.409 --> 00:40:10.909 He said, less than a million. He said, so it's 00:40:10.909 --> 00:40:13.869 increased dramatically. And in two years, who 00:40:13.869 --> 00:40:17.530 knows where it's going to go? So AI is here and 00:40:17.530 --> 00:40:22.110 it's now. So don't disregard it. Use it, but 00:40:22.110 --> 00:40:26.610 use it. smartly and use it as a as a quill as 00:40:26.610 --> 00:40:30.389 you said your arrow and you will be able to do 00:40:30.389 --> 00:40:33.690 wonders with it but it's amazing at the things 00:40:33.690 --> 00:40:36.110 that because i always say garbage in garbage 00:40:36.110 --> 00:40:39.610 out if you use chat gpt and you put garbage into 00:40:39.610 --> 00:40:42.090 it you're gonna get garbage out if you think 00:40:42.090 --> 00:40:45.070 about what you want to put into it then it'll 00:40:45.070 --> 00:40:47.869 give you some good answers and you can do something 00:40:47.869 --> 00:40:51.510 else with it it's like it'll give you that start 00:40:52.460 --> 00:40:56.320 But you have to finish it maybe with something 00:40:56.320 --> 00:41:01.639 else. So that's all. Okay. Networking often feels 00:41:01.639 --> 00:41:06.260 transactional online. How does a strong owned 00:41:06.260 --> 00:41:09.679 media presence help people build real relationships 00:41:09.679 --> 00:41:14.440 instead of chasing likes or followers? Great 00:41:14.440 --> 00:41:17.119 stuff. And I really like that question because 00:41:17.119 --> 00:41:21.369 the transactional effect comes because. All these 00:41:21.369 --> 00:41:24.409 platforms, in order for them to function, they 00:41:24.409 --> 00:41:26.849 are other tools behind the scenes that we are 00:41:26.849 --> 00:41:30.710 using that we are actually paying in order to 00:41:30.710 --> 00:41:32.829 show up. And I don't think a lot of people that 00:41:32.829 --> 00:41:35.190 are not in business actually understand that. 00:41:35.309 --> 00:41:37.570 For you to run this podcast, you spoke about 00:41:37.570 --> 00:41:40.090 a few tools that you're using, the Zoom and everything 00:41:40.090 --> 00:41:43.289 else. There's fees that goes into this. And if 00:41:43.289 --> 00:41:47.000 you would look at how we run our agency. It would 00:41:47.000 --> 00:41:49.519 maybe cost me $10 ,000 every single month to 00:41:49.519 --> 00:41:53.079 open that door. And not only that's just in the 00:41:53.079 --> 00:41:55.820 software and maybe you've got overheads with 00:41:55.820 --> 00:41:58.059 staff members, you've got overheads with maybe 00:41:58.059 --> 00:42:00.400 renting space that you're working in and things 00:42:00.400 --> 00:42:03.360 of that nature. So that's the reason why. when 00:42:03.360 --> 00:42:05.840 people put content out there they're already 00:42:05.840 --> 00:42:08.780 expecting it to bring back something in order 00:42:08.780 --> 00:42:12.300 for them to cover their monthly dues so when 00:42:12.300 --> 00:42:15.800 you've created so much of that content and you 00:42:15.800 --> 00:42:20.639 are confident in that it is helping people solve 00:42:20.639 --> 00:42:24.420 those problems you are no longer desperate When 00:42:24.420 --> 00:42:26.519 you show up in front of people and as we've established, 00:42:26.679 --> 00:42:28.300 people like buying stuff, but they don't like 00:42:28.300 --> 00:42:31.059 being sold to. So you literally are walking them 00:42:31.059 --> 00:42:35.340 through on their journey as how you've mapped 00:42:35.340 --> 00:42:38.300 it out without putting out a podcast and then 00:42:38.300 --> 00:42:41.139 start going, this podcast has to literally bring 00:42:41.139 --> 00:42:44.039 in a thousand dollars or we're not going to use 00:42:44.039 --> 00:42:46.980 it. All right. And then there's also another 00:42:46.980 --> 00:42:50.139 thing that happens with these platforms allow 00:42:50.139 --> 00:42:54.679 you to reach. your audience and by reaching your 00:42:54.679 --> 00:42:59.400 audience you would need to pay to play all right 00:42:59.400 --> 00:43:02.440 so many people take that option because it sounds 00:43:02.440 --> 00:43:06.119 easy all right it's low -hanging fruit okay if 00:43:06.119 --> 00:43:09.420 i give you mr facebook a hundred dollars you 00:43:09.420 --> 00:43:11.480 mean you will reach out to a thousand people 00:43:11.480 --> 00:43:15.420 for me easy done all right and and so many people 00:43:15.420 --> 00:43:18.840 would take that option because it's easy to do 00:43:18.840 --> 00:43:24.130 but In order for that $100 to get a return on 00:43:24.130 --> 00:43:27.750 your ad spend, a lot of people will then want 00:43:27.750 --> 00:43:30.650 to sell something or put whatever tripwires at 00:43:30.650 --> 00:43:34.349 the end of any offer. And it just really doesn't 00:43:34.349 --> 00:43:36.289 create a good experience for those people that 00:43:36.289 --> 00:43:42.510 just want information. So my advice is you inoculate 00:43:42.510 --> 00:43:50.559 your need to sell by being abundant. And once 00:43:50.559 --> 00:43:53.500 you figure out what your actual message is, try 00:43:53.500 --> 00:43:59.500 as many different options of saying it in so 00:43:59.500 --> 00:44:01.539 many different formats and in so many different 00:44:01.539 --> 00:44:06.940 avenues. That way, you no longer feel like every 00:44:06.940 --> 00:44:10.380 post that you put out there has to bring something 00:44:10.380 --> 00:44:13.940 back because you've got so many. lines in the 00:44:13.940 --> 00:44:17.420 water or so many tentacles out there that might 00:44:17.420 --> 00:44:20.320 bring something back to you because you've got 00:44:20.320 --> 00:44:24.099 a one hit wonder you're almost expecting that 00:44:24.099 --> 00:44:28.179 thing to return and that's where it feels less 00:44:28.179 --> 00:44:31.659 it feels more transactional because you only 00:44:31.659 --> 00:44:34.619 have one shot at it as a business owner if you 00:44:34.619 --> 00:44:38.099 are not creating as many content pieces as possible 00:44:38.099 --> 00:44:43.150 absolutely absolutely i can get it to having 00:44:43.150 --> 00:44:46.949 networking as transactional as opposed to relational, 00:44:47.170 --> 00:44:49.670 we can have a whole separate podcast just on 00:44:49.670 --> 00:44:52.650 that. Okay, so let's bring this podcast full 00:44:52.650 --> 00:44:57.190 circle and let's just talk about results. What's 00:44:57.190 --> 00:45:00.769 a story or example of someone who stopped chasing 00:45:00.769 --> 00:45:04.690 content and started owning their message and 00:45:04.690 --> 00:45:09.010 what changed for them in terms of profits, partnerships, 00:45:09.090 --> 00:45:13.320 or visibility? Oh, that's a very good story. 00:45:13.440 --> 00:45:16.380 So I work predominantly with people that maybe 00:45:16.380 --> 00:45:19.500 buyers agents, they help people purchase investment 00:45:19.500 --> 00:45:23.119 properties. And I think they do have it over 00:45:23.119 --> 00:45:25.260 the way you add that. And I also have people 00:45:25.260 --> 00:45:27.500 that are maybe photographers or real estate people 00:45:27.500 --> 00:45:29.940 and coaches and consultants. So let's talk about 00:45:29.940 --> 00:45:34.840 a buyer's agent in my world or in Australia here. 00:45:35.559 --> 00:45:39.440 Every person that's about to buy a house usually 00:45:39.440 --> 00:45:43.519 goes by themselves, but it's the biggest transaction 00:45:43.519 --> 00:45:47.360 that they need to. encounter in their life. And 00:45:47.360 --> 00:45:49.619 then the people that are selling their house 00:45:49.619 --> 00:45:51.760 are usually represented by a real estate agent 00:45:51.760 --> 00:45:55.019 who is wanting to sell the house. So there was 00:45:55.019 --> 00:45:58.719 that discrepancy. And lately, there's now an 00:45:58.719 --> 00:46:01.599 influx of people that are moving from the seller 00:46:01.599 --> 00:46:05.019 side to the buyer side. And now there's a lot 00:46:05.019 --> 00:46:07.579 of noise on both sides as well. So that's just 00:46:07.579 --> 00:46:10.659 how the market happens. So I happen to work with 00:46:10.659 --> 00:46:14.360 a buyer's agent who really wanted to help first 00:46:14.360 --> 00:46:16.719 home buyers now you can imagine a first home 00:46:16.719 --> 00:46:19.239 buyer there's very little information they're 00:46:19.239 --> 00:46:21.500 holding on to whatever savings that they have 00:46:21.500 --> 00:46:24.340 they don't want to make a mistake when it comes 00:46:24.340 --> 00:46:27.039 to making that purchase because that will be 00:46:27.039 --> 00:46:29.300 a fatal mistake the buyer's agent came to me 00:46:29.300 --> 00:46:32.039 and then we were like so what is the difference 00:46:32.039 --> 00:46:33.940 that you bring to the marketplace you're still 00:46:33.940 --> 00:46:35.940 just going to be selling a house to somebody 00:46:35.940 --> 00:46:40.239 who's vulnerable but the thing that he had a 00:46:40.239 --> 00:46:44.610 lot of was he had an educational heart like you 00:46:44.610 --> 00:46:48.650 have said he was a servant servant service heart 00:46:48.650 --> 00:46:52.849 service heart so with that we then started looking 00:46:52.849 --> 00:46:56.590 at how or what are the steps that somebody takes 00:46:56.590 --> 00:47:03.170 in order to be in front of the right seller without 00:47:03.170 --> 00:47:05.989 feeling like they are inadequate or they're at 00:47:05.989 --> 00:47:08.809 an auction and we broke down the steps and then 00:47:08.809 --> 00:47:11.349 we started writing blogs around that that's for 00:47:11.349 --> 00:47:13.630 the buyer's agent who was my client we started 00:47:13.630 --> 00:47:16.289 writing blogs about that and then those blogs 00:47:16.289 --> 00:47:20.190 we then combined them into a book and now he's 00:47:20.190 --> 00:47:24.039 got a 10 -step process that he gives out to his 00:47:24.039 --> 00:47:26.639 people that are on the way to start buying a 00:47:26.639 --> 00:47:30.119 house. What that has done for him now is you 00:47:30.119 --> 00:47:32.400 know what it's like. If you've got a book, you 00:47:32.400 --> 00:47:36.010 can literally be asked to speak. If you've got 00:47:36.010 --> 00:47:38.530 a book, you can literally be asked to be on podcast. 00:47:38.869 --> 00:47:42.690 He now has a content piece that speaks for him 00:47:42.690 --> 00:47:46.070 before he shows up. Whereas all the other buyers 00:47:46.070 --> 00:47:48.869 agents are talking about interest rates or, hey, 00:47:48.969 --> 00:47:50.650 there's a new house there. Do you want to buy 00:47:50.650 --> 00:47:53.449 it or whatever it is? But he is taken. He takes 00:47:53.449 --> 00:47:55.989 his clients on a journey, no matter how long 00:47:55.989 --> 00:47:58.250 it takes for them. And he really holds their 00:47:58.250 --> 00:48:02.719 hand literally by having created that book. He 00:48:02.719 --> 00:48:05.219 owns his media. The blogs that he was writing 00:48:05.219 --> 00:48:09.059 are now in a book that now lasts forever. He 00:48:09.059 --> 00:48:11.199 doesn't just have to put out a post every single 00:48:11.199 --> 00:48:14.440 day he wants to look for a customer. He gives 00:48:14.440 --> 00:48:19.059 out his book as his business card. in front of 00:48:19.059 --> 00:48:21.820 any networking event. From that, he's created 00:48:21.820 --> 00:48:24.699 a podcast which keeps the book alive. So you 00:48:24.699 --> 00:48:28.360 can only imagine what that one piece of action 00:48:28.360 --> 00:48:32.340 has now sprouted into things that he now does 00:48:32.340 --> 00:48:35.559 automatically. So we've sold for his message. 00:48:35.679 --> 00:48:38.380 We've sold for him educating his audience. We've 00:48:38.380 --> 00:48:41.199 sold for the distribution. Now he has a piece 00:48:41.199 --> 00:48:45.760 of IP that... makes him a celebrity and a an 00:48:45.760 --> 00:48:48.519 authority in the space because who are you to 00:48:48.519 --> 00:48:51.340 believe somebody who danced on TikTok or somebody 00:48:51.340 --> 00:48:54.739 who wrote a book about being a first home buyer. 00:48:54.880 --> 00:48:57.440 So it's things like that just elevate you instantly 00:48:57.440 --> 00:49:01.800 in a sea of me to individuals. And I can't talk 00:49:01.800 --> 00:49:04.739 about all the radio activations that he has done. 00:49:04.860 --> 00:49:07.539 He's even been on TV. So you can only imagine 00:49:07.539 --> 00:49:11.079 because he created an asset that was only done 00:49:11.079 --> 00:49:14.480 once. Now he can distribute it again and again 00:49:14.480 --> 00:49:17.780 without having to repeat himself or compete with 00:49:17.780 --> 00:49:21.000 other people in his marketplace. Absolutely. 00:49:21.019 --> 00:49:25.519 And that brings to the table authenticity, right? 00:49:25.579 --> 00:49:29.739 He's authentic. He's told you all about himself. 00:49:30.000 --> 00:49:34.079 He wanted to find out the problems of his people, 00:49:34.079 --> 00:49:37.900 and he's there to solve their problems, not telling 00:49:37.900 --> 00:49:40.559 everybody, oh, I was on this radio or in that 00:49:40.559 --> 00:49:43.500 newspaper or this or that. He's solving their 00:49:43.500 --> 00:49:47.880 problems in a way that they understand. And I 00:49:47.880 --> 00:49:49.840 think that's the level at which they have to 00:49:49.840 --> 00:49:53.079 do it. Prospero, I have to tell you, this was 00:49:53.079 --> 00:49:56.199 a very quick hour because we were on for about 00:49:56.199 --> 00:49:59.800 an hour. If somebody wanted to get hold of you, 00:49:59.880 --> 00:50:03.239 how would they get hold of you? Thank you so 00:50:03.239 --> 00:50:06.300 much. And I really appreciate having you having 00:50:06.300 --> 00:50:08.780 me on the show. So as we've been talking about 00:50:08.780 --> 00:50:11.599 owning a media, I am giving this book out for 00:50:11.599 --> 00:50:15.579 free to whoever wants it. All you have to do 00:50:15.579 --> 00:50:20.340 is just tell me where to ship it to. All right. 00:50:20.360 --> 00:50:23.469 So if you look up on your media. On Amazon, you'll 00:50:23.469 --> 00:50:26.190 probably be able to buy for $20 or whatever it 00:50:26.190 --> 00:50:28.829 is. But if you just pay me $10 for shipping, 00:50:29.010 --> 00:50:31.530 I'll send this book to you. So if you go on to 00:50:31.530 --> 00:50:34.909 ownyourmedia .com .au, you'll be able to find 00:50:34.909 --> 00:50:37.769 the instructions of giving me your address. And 00:50:37.769 --> 00:50:41.010 I'll definitely send a copy of this to whoever 00:50:41.010 --> 00:50:46.829 is willing. Fantastic. And that's how you take 00:50:46.829 --> 00:50:51.090 control of your message and your profits by owning 00:50:51.090 --> 00:50:53.579 your media. instead of letting the algorithm 00:50:53.579 --> 00:50:57.179 own you. Big thanks to my guests for bringing 00:50:57.179 --> 00:50:59.940 the heat today. In this episode, you got thinking 00:50:59.940 --> 00:51:03.239 about how you show up and connect, share it with 00:51:03.239 --> 00:51:05.980 someone who needs to hear it, and make sure you're 00:51:05.980 --> 00:51:09.699 subscribed so you don't miss what's next on Networking 00:51:09.699 --> 00:51:12.179 Unleashed, building profitable connections. Until 00:51:12.179 --> 00:51:15.460 next time, remember, visibility isn't about volume. 00:51:15.699 --> 00:51:19.349 It's about clarity, connection. and control. 00:51:19.670 --> 00:51:24.329 And with that, I say, have a good night. Good 00:51:24.329 --> 00:51:31.170 night. Well, hold on, folks. Don't go anywhere. 00:51:31.510 --> 00:51:34.889 Let's hear from our sponsors. David Neal, co 00:51:34.889 --> 00:51:38.469 -founder, Revved Up Kids. Revved Up Kids is on 00:51:38.469 --> 00:51:41.449 a mission to protect children and teens from 00:51:41.449 --> 00:51:44.429 sexual abuse, exploitation, and trafficking. 00:51:44.710 --> 00:51:47.889 They provide prevention training programs for 00:51:47.889 --> 00:51:51.449 children, teens, and adults. To learn more, go 00:51:51.449 --> 00:51:55.829 to revvedupkids .org. Henry Kaplan, Century 21. 00:51:56.320 --> 00:51:58.559 When it comes to making the biggest financial 00:51:58.559 --> 00:52:01.500 decision of your life, leave it in the hands 00:52:01.500 --> 00:52:04.840 of a proven professional, Henry Kaplan. Henry 00:52:04.840 --> 00:52:08.019 is a global real estate agent with Century 21, 00:52:08.219 --> 00:52:12.179 celebrating his 41st year in business. No matter 00:52:12.179 --> 00:52:14.880 where you're moving, Henry has the right connections 00:52:14.880 --> 00:52:21.860 for you. You can contact Henry at 561 -427 -4888. 00:52:23.119 --> 00:52:26.420 All right, folks. A huge thank you to our guests 00:52:26.420 --> 00:52:29.760 for sharing such incredible insights today. And 00:52:29.760 --> 00:52:32.579 of course, a big shout out to you, our amazing 00:52:32.579 --> 00:52:35.599 listeners, for tuning in and spending your time 00:52:35.599 --> 00:52:38.679 with us. If you're interested in my digital courses, 00:52:38.960 --> 00:52:41.840 being coached, or having me come and talk to 00:52:41.840 --> 00:52:45.300 your company, just go to Michael and fill out 00:52:45.300 --> 00:52:48.820 the request form. Remember, networking isn't 00:52:48.820 --> 00:52:51.519 about being perfect. It's about being present. 00:52:51.980 --> 00:52:54.670 So take what you've learned today. get out there, 00:52:54.769 --> 00:52:57.809 and make some meaningful connections. If you've 00:52:57.809 --> 00:53:00.550 enjoyed this episode, please don't forget to 00:53:00.550 --> 00:53:03.750 subscribe, leave us a review, and share it with 00:53:03.750 --> 00:53:06.050 someone who could use a little networking inspiration. 00:53:06.869 --> 00:53:09.969 Let's keep the conversation going. You can find 00:53:09.969 --> 00:53:14.309 me on Apple, Spotify, Pandora, YouTube, or my 00:53:14.309 --> 00:53:18.170 website, foreman .com slash podcasts.