WEBVTT 00:00:14.800 --> 00:00:17.899 Welcome back to another episode of networking 00:00:17.899 --> 00:00:21.620 unleashed building profitable connections where 00:00:21.620 --> 00:00:23.839 we break down the art of building relationships 00:00:23.839 --> 00:00:27.399 that actually grow your business, not just your 00:00:27.399 --> 00:00:31.120 contact list. Today's guest is proof that when 00:00:31.120 --> 00:00:34.079 you combine innovation with intentional networking, 00:00:34.380 --> 00:00:38.159 you don't just create products, you build a brand 00:00:38.159 --> 00:00:41.600 that gets noticed. Ginger is a beauty industry 00:00:41.600 --> 00:00:45.820 force. As the founder and formulator behind clean 00:00:45.820 --> 00:00:49.600 vegan innovations for brands like Fan Love Beauty, 00:00:49.960 --> 00:00:53.060 she's built relationships that go beyond the 00:00:53.060 --> 00:00:57.140 lab into boardrooms, influencer circles, and 00:00:57.140 --> 00:01:00.579 major retailers. But here's what makes Ginger 00:01:00.579 --> 00:01:03.600 different. She doesn't network to collect names. 00:01:03.719 --> 00:01:08.280 She networks to create impact. Whether it's aligning 00:01:08.280 --> 00:01:11.700 with celebrity founders or staying ahead of what 00:01:11.700 --> 00:01:15.239 conscious consumers truly want, Ginger's story 00:01:15.239 --> 00:01:18.939 is packed with insights on how to leverage authenticity, 00:01:19.480 --> 00:01:23.400 niche positioning, and strategic collaboration 00:01:23.400 --> 00:01:28.099 to stand out in a saturated market. If you're 00:01:28.099 --> 00:01:30.480 in a space where credibility, connection, and 00:01:30.480 --> 00:01:34.659 clean values matter, this episode is your blueprint. 00:01:35.040 --> 00:01:39.420 Ginger. Welcome to the podcast. I am so excited 00:01:39.420 --> 00:01:42.420 that you're here. Why don't you introduce yourself 00:01:42.420 --> 00:01:44.579 and give us a little bit about your background. 00:01:45.319 --> 00:01:49.590 Thank you for having me, Michael. So I am. award 00:01:49.590 --> 00:01:52.590 -winning cosmetic chemist as well as a certified 00:01:52.590 --> 00:01:56.450 10x business coach. So what I do is I help people 00:01:56.450 --> 00:01:58.829 to build their own beauty brand from concept 00:01:58.829 --> 00:02:01.430 to launch including formulations they can own. 00:02:01.650 --> 00:02:04.189 I also help them with the sales and marketing 00:02:04.189 --> 00:02:07.069 after they launch their products because a lot 00:02:07.069 --> 00:02:09.969 of time people come to me for product but they 00:02:09.969 --> 00:02:13.310 do not know how to promote the products and that's 00:02:13.310 --> 00:02:16.689 where my coaching comes in. Wow, that's very 00:02:16.689 --> 00:02:19.610 good. Oh, I can't wait to get started. That sounds 00:02:19.610 --> 00:02:22.310 very interesting. Okay, so let's begin here. 00:02:22.509 --> 00:02:25.969 Let's start with the beauty industry. It's crowded, 00:02:26.169 --> 00:02:31.150 competitive, and trend driven. What role has 00:02:31.150 --> 00:02:33.789 networking played in cutting through that noise 00:02:33.789 --> 00:02:37.650 and helping you get products into major retailers? 00:02:39.500 --> 00:02:42.939 It's going to the industry event. It's not only 00:02:42.939 --> 00:02:46.060 for networking. Going to industry event is actually 00:02:46.060 --> 00:02:50.219 a form of marketing to let people know that you 00:02:50.219 --> 00:02:53.500 are out there because if nobody knows you, nobody 00:02:53.500 --> 00:02:56.719 follows you. So get your face out there. It's 00:02:56.719 --> 00:03:01.060 very important. So it's beyond networking. Yes, 00:03:01.060 --> 00:03:05.199 that's very true. All of the events, people think 00:03:05.199 --> 00:03:07.419 that they just have to go there just to network. 00:03:07.680 --> 00:03:11.099 But you're right. It's brand recognition and 00:03:11.099 --> 00:03:13.879 getting your face out there so that everybody 00:03:13.879 --> 00:03:17.280 can recognize you and say, oh, I know her or 00:03:17.280 --> 00:03:19.699 I know that product. So that's very important. 00:03:21.020 --> 00:03:25.780 You create clean vegan products. That's a specific 00:03:25.780 --> 00:03:30.659 niche with loyal followers. How have you used 00:03:30.659 --> 00:03:33.680 that niche to build a powerful network that both 00:03:33.680 --> 00:03:38.979 amplifies and accelerates your brand? We all 00:03:38.979 --> 00:03:41.840 know in order to create a following, you need 00:03:41.840 --> 00:03:45.379 to be niche. So you need to find who is your 00:03:45.379 --> 00:03:47.960 target market for every single product or brand 00:03:47.960 --> 00:03:50.919 that you do. So my brand, Fenwell Beauty, we 00:03:50.919 --> 00:03:54.539 focus on speakers, actually, because the whole 00:03:54.539 --> 00:03:57.139 concept for Fenwell Beauty brand was because 00:03:57.139 --> 00:04:01.449 I was with my mentor, Damon John. the shark at 00:04:01.449 --> 00:04:04.490 an event, and I saw him took out a lip balm and 00:04:04.490 --> 00:04:07.789 used it in front of me. I was like, Damon, that's 00:04:07.789 --> 00:04:10.669 something so close to you that's in your pocket 00:04:10.669 --> 00:04:13.370 on your lips. It has to be mine since I'm a cosmetic 00:04:13.370 --> 00:04:17.050 chemist. And Damon actually had a cancer scare 00:04:17.050 --> 00:04:20.389 a few years ago. He's cancer -free now. But think 00:04:20.389 --> 00:04:23.209 about it. Lip balm is something that could be 00:04:23.209 --> 00:04:26.310 ingested because it's on the lips. And if you 00:04:26.310 --> 00:04:30.029 look at the market space, I guarantee you, you 00:04:30.029 --> 00:04:33.970 can either find petrolatum, lanolin, or beeswax 00:04:33.970 --> 00:04:36.709 in the ingredient list. There's nothing wrong 00:04:36.709 --> 00:04:40.670 with them. However, petrolatum, unless it's USP 00:04:40.670 --> 00:04:43.490 grade, it could have carcinogen ingredient in 00:04:43.490 --> 00:04:47.110 there because it's from petroleum. Lanolin is 00:04:47.110 --> 00:04:49.529 from the wool grease. Long -term use, you can 00:04:49.529 --> 00:04:53.350 get contact dermatitis. And beeswax, nothing's 00:04:53.350 --> 00:04:56.350 wrong with it, but where do you get beeswax from 00:04:56.350 --> 00:04:59.959 the beehives? How do you like your house to be 00:04:59.959 --> 00:05:02.740 messed up for human vanity if you are a bee, 00:05:02.879 --> 00:05:06.220 right? So it's not considered cruelty -free or 00:05:06.220 --> 00:05:09.740 vegan. And this is the reason why I focus on 00:05:09.740 --> 00:05:13.639 clean vegan beauty. It's because I provide more 00:05:13.639 --> 00:05:19.439 value to the society by giving better products. 00:05:20.490 --> 00:05:24.209 Wow. I can see where having the clean product 00:05:24.209 --> 00:05:27.170 really comes into it, especially with, like you 00:05:27.170 --> 00:05:29.850 said, the lip balm. And you wouldn't think anything 00:05:29.850 --> 00:05:32.689 of it, but you think about the ingredients that 00:05:32.689 --> 00:05:35.670 go into it and where those ingredients come from. 00:05:35.829 --> 00:05:40.069 So that's very astute. Okay. When working with 00:05:40.069 --> 00:05:43.850 celebrity brands or influencers, what have you 00:05:43.850 --> 00:05:47.170 learned about the importance of trust and timing 00:05:47.170 --> 00:05:50.829 in forming partnerships that... actually work 00:05:50.829 --> 00:05:54.310 trust and timing they are everything they are 00:05:54.310 --> 00:05:57.949 the basis for any business without trust it's 00:05:57.949 --> 00:06:00.850 very hard it's not only trust you you and your 00:06:00.850 --> 00:06:04.329 partner have to be aligned on your mission on 00:06:04.329 --> 00:06:08.800 your vision and on the value proposition And 00:06:08.800 --> 00:06:12.220 timing, like you see on Shark Tank, 10 seconds, 00:06:12.339 --> 00:06:15.399 you take it or not. The ability to make decisions 00:06:15.399 --> 00:06:19.560 is also very important. And if you are a good 00:06:19.560 --> 00:06:21.740 entrepreneur, you should have the gut feeling 00:06:21.740 --> 00:06:27.199 to feel if this is a good deal or not. Yes, that's 00:06:27.199 --> 00:06:30.579 true. There's a mantra with networking. If they 00:06:30.579 --> 00:06:33.019 know you, if they like you, if they trust you, 00:06:33.180 --> 00:06:36.680 they'll do business with you. And know you, that's 00:06:36.680 --> 00:06:39.610 pretty simple. Like you, all that narrows the 00:06:39.610 --> 00:06:42.790 field just a little bit. But trust you, that's 00:06:42.790 --> 00:06:45.230 the main factor. And you have to build on that 00:06:45.230 --> 00:06:47.949 trust. So it's very good. Mixed with the timing, 00:06:48.110 --> 00:06:52.269 as you said, it all would be very good. You built 00:06:52.269 --> 00:06:56.850 a reputation for innovation. How do you network 00:06:56.850 --> 00:07:00.930 with people who keep you forward thinking rather 00:07:00.930 --> 00:07:05.980 than just clapping from the sidelines? For you 00:07:05.980 --> 00:07:09.019 to grow, you really need to get in a bigger room. 00:07:09.360 --> 00:07:13.699 So I constantly go to big events, big conferences. 00:07:14.399 --> 00:07:19.000 So it's just keep growing because you are as 00:07:19.000 --> 00:07:22.560 good as your average five among you, right? Yeah, 00:07:22.600 --> 00:07:25.399 people clapping is good, but if they cannot really 00:07:25.399 --> 00:07:28.620 move you forward, you need to consider a separate 00:07:28.620 --> 00:07:33.189 circle. Yeah, different friends. There's a saying 00:07:33.189 --> 00:07:36.389 that you surround yourself with the people that 00:07:36.389 --> 00:07:39.250 you want to be around. So you don't want to be 00:07:39.250 --> 00:07:41.050 around people that's going to drag you down or 00:07:41.050 --> 00:07:43.649 just have the status quo. You want people that 00:07:43.649 --> 00:07:45.990 are going to lift you up and say, okay, come 00:07:45.990 --> 00:07:49.089 on, you did this right, go ahead. But you don't 00:07:49.089 --> 00:07:51.529 want yes men either. You don't want somebody 00:07:51.529 --> 00:07:53.430 to say, oh, you did great, you did great, when 00:07:53.430 --> 00:07:56.509 it really didn't follow through. So very important 00:07:56.509 --> 00:08:00.279 to realize. What's one powerful introduction 00:08:00.279 --> 00:08:05.000 or unexpected collaboration that completely changed 00:08:05.000 --> 00:08:08.639 the trajectory of your business? And how did 00:08:08.639 --> 00:08:13.139 that relationship come about? I think this will 00:08:13.139 --> 00:08:17.360 be in reference of Devin John, my mentor. He 00:08:17.360 --> 00:08:20.899 has helped me a lot ever since I know him. I 00:08:20.899 --> 00:08:24.439 was just like a regular person. But I stalked 00:08:24.439 --> 00:08:28.019 him on social media. I stalked him on every single 00:08:28.019 --> 00:08:31.959 event that he's there. I just show up and I provide 00:08:31.959 --> 00:08:34.940 value. I never ask him to invest in me because 00:08:34.940 --> 00:08:39.000 I understand you are not investable until you 00:08:39.000 --> 00:08:42.700 prove you are investable. You only get investors 00:08:42.700 --> 00:08:46.960 money to put fuel on the fire rather than take 00:08:46.960 --> 00:08:51.409 investors money as a tuition. So you need to 00:08:51.409 --> 00:08:53.409 know where you're coming from. And I think a 00:08:53.409 --> 00:08:55.889 lot of people, they go to him just because, hey, 00:08:56.029 --> 00:08:59.029 you are a shark investing in me. I never, ever 00:08:59.029 --> 00:09:03.460 do that. Yeah, no, it's true. That's so true 00:09:03.460 --> 00:09:07.259 that you have to bring value first. You bring 00:09:07.259 --> 00:09:09.279 a value to the relationships. And I'm going to 00:09:09.279 --> 00:09:11.539 go back to networking again. When you're trying 00:09:11.539 --> 00:09:13.799 to network with somebody like you did with your 00:09:13.799 --> 00:09:16.480 mentor, you have to bring value to the table 00:09:16.480 --> 00:09:20.220 first so they can see it. So then they ask you 00:09:20.220 --> 00:09:23.620 the questions that you don't have to. So that 00:09:23.620 --> 00:09:26.659 would really come about. Let's talk about product 00:09:26.659 --> 00:09:30.139 development. How does networking help you stay 00:09:30.139 --> 00:09:33.860 close to consumer needs while also appealing 00:09:33.860 --> 00:09:37.399 to retailers, influencers, and most importantly, 00:09:37.519 --> 00:09:41.100 the investors? There are different types of conferences. 00:09:41.279 --> 00:09:43.799 There are retailers' conferences. There are raw 00:09:43.799 --> 00:09:46.700 material supplier conferences. There are investor 00:09:46.700 --> 00:09:52.120 conferences. It's like I go to them all. So you're 00:09:52.120 --> 00:09:55.139 a very busy woman then. Yes. You go to all these 00:09:55.139 --> 00:09:58.809 conferences. Okay, there's a lot of talk about 00:09:58.809 --> 00:10:03.409 clean beauty, but not all of it is genuine. How 00:10:03.409 --> 00:10:06.870 do you use networking to cut through the greenwashing 00:10:06.870 --> 00:10:10.549 and align with people and brands who actually 00:10:10.549 --> 00:10:13.990 walk the walk? I'm a cosmetic chemist myself. 00:10:14.129 --> 00:10:17.970 I do review ingredients when the ingredient suppliers 00:10:17.970 --> 00:10:21.950 bring in the new ingredients. So I can tell if 00:10:21.950 --> 00:10:27.139 it's science or if it's just marketing. Okay, 00:10:27.139 --> 00:10:32.059 good, good. Okay, then. So what role has personal 00:10:32.059 --> 00:10:35.460 branding played in how people approach you for 00:10:35.460 --> 00:10:38.940 collaborations? And how do you protect your time 00:10:38.940 --> 00:10:42.759 and energy in a space full of shiny opportunities? 00:10:44.759 --> 00:10:49.120 Okay, so what role does personal branding? Personal 00:10:49.120 --> 00:10:52.379 branding actually is more important than your 00:10:52.379 --> 00:10:56.360 own. for creating any other brand because your 00:10:56.360 --> 00:10:58.840 brands can be folded but you are still there 00:10:58.840 --> 00:11:01.879 so that goes personal brand you will always be 00:11:01.879 --> 00:11:06.440 around so your reputation is extremely important 00:11:06.440 --> 00:11:10.139 to protect in terms of shining object you just 00:11:10.139 --> 00:11:13.659 have to be very clear what is your purpose So 00:11:13.659 --> 00:11:17.100 you need to stick to your mission. So is taking 00:11:17.100 --> 00:11:21.740 on this project or partnership is going to detract 00:11:21.740 --> 00:11:25.700 you or move you forward? That's how you gauge. 00:11:26.019 --> 00:11:29.960 You need to understand your why. Okay, good. 00:11:30.139 --> 00:11:34.460 If a young beauty entrepreneur came up to you 00:11:34.460 --> 00:11:38.600 today with a breakthrough formula but no connections, 00:11:38.980 --> 00:11:42.799 where would you tell them to start? Social media, 00:11:42.879 --> 00:11:46.220 because first of all, she needs to put herself 00:11:46.220 --> 00:11:49.740 out there by using her own social media to build 00:11:49.740 --> 00:11:54.120 her personal brand. Also, she can emulate those 00:11:54.120 --> 00:11:56.580 who are already successful and just following 00:11:56.580 --> 00:11:59.500 them to see what kind of messages that they share. 00:12:00.139 --> 00:12:05.139 And if they follow enough of them, comment enough, 00:12:05.240 --> 00:12:08.320 like enough of the posts, eventually you get 00:12:08.320 --> 00:12:13.360 noticed. Okay. So how would you suggest them 00:12:13.360 --> 00:12:18.080 increasing their social media presence? Post 00:12:18.080 --> 00:12:23.620 daily and post on every single channel, be omnipresent. 00:12:24.399 --> 00:12:29.159 Okay, good. And you know, we're, let me see if, 00:12:29.279 --> 00:12:34.659 nope. You are successful today, but I'm sure 00:12:34.659 --> 00:12:37.909 you weren't always successful. And you must have 00:12:37.909 --> 00:12:41.029 run into a problem as you're going up the ladder. 00:12:41.309 --> 00:12:45.549 So give us a problem that you had and how did 00:12:45.549 --> 00:12:50.149 you get out of it? I think a problem everyone 00:12:50.149 --> 00:12:53.730 will have if you're working in corporate is where 00:12:53.730 --> 00:12:58.409 can you go? What is the ladder the highest you 00:12:58.409 --> 00:13:01.509 can go? So that was the reason why a lot of people 00:13:01.509 --> 00:13:04.529 become entrepreneur because you control your 00:13:04.529 --> 00:13:09.220 own destiny. your upside potential is unlimited 00:13:09.220 --> 00:13:13.740 when you work within a corporation yes it's good 00:13:13.740 --> 00:13:18.379 and stable but you always need to consider what 00:13:18.379 --> 00:13:22.919 is the risk versus reward right with you being 00:13:22.919 --> 00:13:26.549 on your own Yeah, there are risks because there 00:13:26.549 --> 00:13:29.789 is no protection. But that also pushes you forward 00:13:29.789 --> 00:13:33.029 to work harder, to hustle more. And you will 00:13:33.029 --> 00:13:35.929 have untapped potential because it can only go 00:13:35.929 --> 00:13:39.750 up. That's very good. Okay, so let's bring this 00:13:39.750 --> 00:13:44.389 podcast full circle. And looking ahead, what 00:13:44.389 --> 00:13:47.549 kind of relationships are you seeking more of 00:13:47.549 --> 00:13:50.970 now? And what does that say about your brand, 00:13:51.070 --> 00:13:56.500 how your brand is evolving? What kind of relationship 00:13:56.500 --> 00:14:00.100 I'm seeking is whoever wants to work with me, 00:14:00.120 --> 00:14:02.960 we need to have the same alignment because without 00:14:02.960 --> 00:14:06.019 the same alignment, it's just very hard. Even 00:14:06.019 --> 00:14:08.120 with my clients, when they want to work with 00:14:08.120 --> 00:14:12.320 me, I request for a strategy call and I request 00:14:12.320 --> 00:14:15.700 that we align on every single element before 00:14:15.700 --> 00:14:19.240 we start. Otherwise, we will have a lot of conflicts 00:14:19.240 --> 00:14:23.649 down the road. That's very good. Ginger, this 00:14:23.649 --> 00:14:27.570 was very informational. I'm so glad that you 00:14:27.570 --> 00:14:30.350 came on the podcast. But if somebody wants to 00:14:30.350 --> 00:14:34.289 get hold of you for either a reason for your 00:14:34.289 --> 00:14:37.409 chemistry and cosmetics or whatever else, or 00:14:37.409 --> 00:14:40.370 just want to be coached by you, what's the best 00:14:40.370 --> 00:14:43.129 way for them to get hold of you? The best way 00:14:43.129 --> 00:14:46.570 is actually through DM, Instagram, the beauty 00:14:46.570 --> 00:14:51.379 shark, Ginger. Okay, good, good. All right, then. 00:14:51.480 --> 00:14:54.259 Ginger, thank you very much for coming on the 00:14:54.259 --> 00:14:56.759 podcast, and I look forward to speaking with 00:14:56.759 --> 00:15:04.879 you soon. Thank you. Well, hold on, folks. Don't 00:15:04.879 --> 00:15:08.299 go anywhere. Let's hear from our sponsors. David 00:15:08.299 --> 00:15:11.779 Neal, co -founder, Revved Up Kids. Revved Up 00:15:11.779 --> 00:15:14.600 Kids is on a mission to protect children and 00:15:14.600 --> 00:15:18.580 teens from sexual abuse, exploitation, and trafficking. 00:15:18.860 --> 00:15:22.059 They provide prevention training programs for 00:15:22.059 --> 00:15:25.600 children, teens, and adults. To learn more, go 00:15:25.600 --> 00:15:29.980 to revvedupkids .org. Henry Kaplan, Century 21. 00:15:30.460 --> 00:15:32.700 When it comes to making the biggest financial 00:15:32.700 --> 00:15:35.639 decision of your life, leave it in the hands 00:15:35.639 --> 00:15:38.960 of a proven professional, Henry Kaplan. Henry 00:15:38.960 --> 00:15:42.159 is a global real estate agent with Century 21, 00:15:42.360 --> 00:15:46.320 celebrating his 41st year in business. No matter 00:15:46.320 --> 00:15:49.019 where you're moving, Henry has the right connections 00:15:49.019 --> 00:15:56.000 for you. You can contact Henry at 561 -427 -4888. 00:16:00.120 --> 00:16:03.440 insights today. And of course, a big shout out 00:16:03.440 --> 00:16:06.740 to you, our amazing listeners, for tuning in 00:16:06.740 --> 00:16:09.659 and spending your time with us. If you're interested 00:16:09.659 --> 00:16:13.000 in my digital courses, being coached or having 00:16:13.000 --> 00:16:16.139 me come and talk to your company, just go to 00:16:16.139 --> 00:16:19.360 Michael and fill out the request form. Remember, 00:16:19.700 --> 00:16:23.000 networking isn't about being perfect. It's about 00:16:23.000 --> 00:16:25.919 being present. So take what you've learned today, 00:16:26.100 --> 00:16:28.720 get out there and make some meaningful connections. 00:16:29.450 --> 00:16:32.370 If you've enjoyed this episode, please don't 00:16:32.370 --> 00:16:35.710 forget to subscribe, leave us a review, and share 00:16:35.710 --> 00:16:37.909 it with someone who could use a little networking 00:16:37.909 --> 00:16:40.950 inspiration. Let's keep the conversation going. 00:16:41.110 --> 00:16:45.629 You can find me on Apple, Spotify, Pandora, YouTube, 00:16:45.789 --> 00:16:50.429 or my website, foreman .com slash podcasts.