WEBVTT

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Welcome back to Networking Unleashed, Building

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Profitable Connections, the podcast where we

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turn relationships into revenue and conversations

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into catalysts for growth. Today's guest is someone

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who embodies the power of the pivot and value

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of smart connection. She's a real estate professional

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who's just not embracing AI. She's using it to

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serve her clients more meaningfully. She's navigated

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major career shifts, uncovered the hidden cost

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of burnout, and now helps others to do the same

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with purpose and precision. In this conversation,

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we'll unpack how to leverage AI for client connection,

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how to build the kind of network that supports

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transformation, and how to recognize when your

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relationships or your routines are pushing you

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towards burnout. Whether you're shifting industries,

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sharpening your communication game, or simply

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looking to build smarter, stronger connections,

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this episode is for you. Now, I'd like to welcome

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Deanna to all of my listeners, both of them.

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No, I'm only kidding. I'd like to welcome you

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to the podcast. How are you, Deanna? I'm fantastic,

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Michael. How are you? I'm doing just fine. Why

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don't you give us a little bit about your background?

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Sure. I am a corporate professional turned real

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estate broker, investor, and consultant. I currently

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reside in the Metro Atlanta area and my big passion.

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around real estate really stems from my servant's

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heart and building community. Real estate really

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allows me to do exactly that. I'm passionate

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about education. I'm passionate about just making

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sure folks achieve the goals that they want to

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achieve in real estate. So I'm super excited

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to be here with you, Michael, and looking forward

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to the conversation. That's great. And you said

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something just in telling me what your background

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is that you're approaching all this with a servant's

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heart. Absolutely. That is the mainstay of networking

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today. It's going into networking with a servant's

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heart. And I'm sure we're going to get into that

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later on. But let's dive into the questions.

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Let's talk a little real estate. Sure. How can

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real estate professionals use AI not just to

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find leads, but to build deeper, more authentic

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relationships with clients and referral partners?

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Yes, that's a great question. And I love that

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question because AI is this new beast of technology

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that's out there right now that everybody is

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scrambling and trying to figure out how to best

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use it in their business, but at the same time,

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still be as authentic and real as we can. See

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AI as being a resource and not necessarily the

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source or the voice. of my communication with

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my client and the broader community. How I'm

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using AI today in my business is to, I have different

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ideas around content. I use social media a lot.

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I post a lot of videos and a lot of my videos

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are educating the community around all things

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real estate and some other lifestyle things too.

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But I use AI to really help me expand upon the

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ideas that I have in my head and how best to

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craft the language so that I'm able to communicate

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those ideas most effectively to the community.

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So that's just one simple way how I'm using AI

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to support my clients, build, like you said,

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those deeper relationships, as well as attract

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more people to me who find value in what I'm

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putting out there in social media. So what you're

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saying is that you use AI as a tool, as one of

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your resources. It's not the... all knowing,

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let me just replace everybody AI, a tool that

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you use, and you use it quite effectively, I

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might add. Thank you. So let's just say, let's

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just move this to, you mentioned social media,

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but how can professionals cut through the clutter

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to build meaningful networks, especially when

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pivoting into a new industry or role? Oh, that's

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a great question, too. I would say I'll just

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use my own personal story and example. I was

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in corporate for 25 plus years. I worked for

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a lot of different organizations, a lot of Fortune

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500 organizations, and I kind of shifted and

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pivoted out of that world. into now in real estate

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as a entrepreneur, I've always wanted to own

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my own business and kind of do my own thing independently.

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But for me, that pivot was surrounding myself

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with people who were already in the space where

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I wanted to be. So making sure that I was strategic

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and intentional about visiting different networking

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groups, attending different masterminds, attending

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different webinars and classes where those people

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were already, and then just making sure I gleaned

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as much knowledge from them, as much knowledge

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from the different masterminds, and as much knowledge

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from the workshops and the environment that I

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was in to really determine whether this pivot

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in this direction was really the right pivot

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for me, but also just learning from the people

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in the room. So I would say you got to put yourself

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in the rooms where you want to really be, network,

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and grow. You said something which sparked a

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lot of interest for me. You mentioned strategic

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networking. Yes. Now, can you explain what strategic

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networking is as opposed to what the norm would

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be? So the normal, when people go out and network,

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the normal thing folks, the normal thing that

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most people do is they will attend a networking

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event. They might get invited. They might see

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it on Eventbrite and they will go and attend.

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They'll bring their business cards and they're

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just meeting people and handing out business

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cards and just giving people their maybe 10 or

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20 second sales pitch, trying to essentially

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sell to them. What strategic networking is. is

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you want to select, you want to be selective

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and intentional about the networking events that

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you do attend. When you get there, have a plan

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and a strategy already in your head. If you,

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I would say for me in real estate, I want to

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connect with mortgage brokers. I want to connect

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with other agents. I want to connect with referral

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partners, like maybe family attorneys, divorce

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attorneys. So if I meet somebody, in the room

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that kind of fit in those particular pockets

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and industries i'm really being intentional about

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making sure i introduce myself i'm getting their

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contact information them getting mine but then

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once we are Once we've left the networking event,

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maybe the next day or two days after, I'll reach

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out to them and say something like, hey, it was

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great meeting you at such and such event. I'd

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love to connect over coffee to see, number one,

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I want to learn more about your business and

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potentially see if there might be a synergy opportunity

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for us to help each other build and grow. That

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is strategic networking. that is building relationships,

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but it's also you are going into that coffee

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meetup, Zoom meeting or lunch with a mindset

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of understanding their business, seeing how you

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can best help them. And naturally, people are

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going to ask you about your business. They're

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going to ask you how they can help you. So it

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is definitely a give and take. It is not a...

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hey, here's everything that I do and here's what

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I can do for you. That is not networking. You

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have to be strategic from the time you select

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exactly what you're going to, where you're going

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to go, who you want to meet when you get there,

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and then what you're going to do post attending

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the networking event. So in other words, you

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don't go willy -nilly. No. You never prepare

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for a networking meeting. You just go and just

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see what happens. Is that just the way it is?

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No, you don't do that at all. Okay. All right.

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I'm just making sure. I'm just making sure. Okay.

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What role did your network play in helping you

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pivot successfully? And what advice would you

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give someone who is afraid to ask for help when

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shifting careers or industries? Oh, my goodness.

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So we currently live in Metro Atlanta, my family

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and I. But before that, we lived in North Carolina

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for about five or so years. I made the decision

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to pivot into real estate before we moved here

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to Atlanta. When we were selling our house in

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North Carolina, our real estate agent, she was

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amazing. I was asking her all kinds of questions

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before I got into this space. One of my former

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colleagues at Lowe's had also left corporate

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and started her own real estate business. So

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I reached out to her. There was another colleague

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of ours at Lowe's that did the same thing. So

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I did my research. I did my research. And then

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when I got here to Atlanta, I did my research

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on the market here in Atlanta. I did my research

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on the different other brokerages here. I did

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my research on the different best schools that

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I need to attend here, cost and all of that.

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So I did my research and I talked to people who

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are already in the space where I was seeking

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to be and then determined from there what my

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next step would be. To your second question,

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to those folks who, have an issue and or are

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hesitant or have a hard time asking for help.

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That used to be me. That used to be me. What

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I would tell you is that you can't really do

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it all by yourself. You really can't. You need

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support around you. You need good mentors. You

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need peers who are in the same boat as you supporting

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you helping you grow you need to involve yourself

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in masterminds you'll learn a lot that way so

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you cannot do it all by yourself i would highly

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encourage folks who struggle with that um take

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baby steps maybe start reaching out to peers

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hey how are you doing this or is this working

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for you or i'm doing this Do you know about anything

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that could maybe make that easier, more efficient,

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more cost effective for me? Right. Just simply

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asking questions. Those are baby steps. Just

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ask questions just to understand and then figure

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out if that information is going to be effective

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for you and helping you in my case, build your

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business, grow your business, expand your business,

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things like that. You got to ask for help. We

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can't do it alone. I went to the school of hard

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knocks. I learned how to do everything wrong

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before I learned how to do it correctly. By you

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asking your confidants, your cohorts in crime,

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you're asking the ways that they did it. They

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may have done it the wrong way and say, look,

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I did it that way, but I did it wrong. I made

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a mistake. I should have done this. So you've

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jumped at that. module already. And you are already

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saying, okay, look, she did it that way. I don't

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have to do it that way. I could do it this way.

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And you can get ahead that much faster. But I'm

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glad that you said education is such a big part.

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The masterminds are such a big part. And most

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of all, it's you hiring a mentor or somebody

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that will help you along with the travel that

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you're taking who's already been through it.

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They've already been through it. So they can

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see. Yeah. Okay. Very good. Very good. What should

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professionals be doing right now to future -proof

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their networking strategies using AI tools? Future

00:12:08.889 --> 00:12:12.129
-proof their networking strategies using AI tools.

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I would say, number one, learn how to use AI.

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There are so many platforms out there and it

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can be overwhelming. I have taken it upon myself

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to take a class on AI, just really trying to

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upskill that area, that technology platform for

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myself. And I think that's the first step. And

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then once you determine how you can really effectively

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use AI, because there's so many ways that you

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can use it, just really figuring out what's the

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best. way and most effective way to use it in

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your business, because it's going to be different

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for everybody. If I think about real estate,

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I'm not going to probably use AI to show up at

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my listing appointments and pitch the seller

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in working with me as their listing agent. No,

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that's not going to fly a robot or a piece of

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technology. cannot do that. But what I will use

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AI for is helping me craft a more attractive,

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effective listing description for a seller's

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property that's going to draw more eyes to it,

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that's going to make it more dynamic, that's

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going to make it more compelling and appealing

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to an agent or a prospective buyer that's maybe

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searching on Zillow for different properties.

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I want a listing description that is going to

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pop. I would say business professionals should

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definitely learn AI. That's number one. Number

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two, understand the depth and breadth of it and

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how you can use it either in your business or

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in your, even your job role. And then figuring

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out from there how to really use it effectively

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because it's not a one size fits all. And you

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don't want it to essentially become you or be

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your voice. You want to still be authentic and

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real in how you use it. Absolutely. And there's

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an expression, garbage in, garbage out, right?

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So you have to learn the proper prompts that

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you have to use when asking, let's say, chat

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GPT. There's a thousand others. I'm just using

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chat GPT because that's well known. But you have

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to, if you just say something and you just put

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something in and say, okay, make it better. You

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know, it'll make it more professional, more better.

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You have to change that prompt so it's more definitive

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what you're looking for. And so that's what learning

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AI is all about. It's all about getting exactly

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what you're looking for. It may take you four

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or five different prompts to find out what you're

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looking for, but you'll eventually get it. And

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the more you do it, the more it will learn and

00:14:57.960 --> 00:15:00.659
the better you'll be at it. Let me add also one

00:15:00.659 --> 00:15:02.620
more thing. I did a video on this a month or

00:15:02.620 --> 00:15:06.039
so ago. One thing I will caution, not only those

00:15:06.039 --> 00:15:09.259
entrepreneurs, business professionals, just professionals

00:15:09.259 --> 00:15:13.000
in general, when you are using AI and you are

00:15:13.000 --> 00:15:17.460
putting prompts and information in AI. Definitely

00:15:17.460 --> 00:15:21.059
be cautious about putting any personal, private,

00:15:21.200 --> 00:15:24.460
company trade secrets, proprietary information,

00:15:24.899 --> 00:15:27.019
maybe some ideas and things that you're working

00:15:27.019 --> 00:15:30.340
on that is not ready for public view and or consumption.

00:15:30.759 --> 00:15:34.080
Do not put those in AI. That's a great way to

00:15:34.080 --> 00:15:37.159
also be strategic in how you use it. You want

00:15:37.159 --> 00:15:39.039
to use it, like we said at the top, you want

00:15:39.039 --> 00:15:41.419
to use it as a tool and a resource that's going

00:15:41.419 --> 00:15:44.559
to enhance what you're already trying to convey

00:15:44.559 --> 00:15:47.179
and or communicate. So it's very important to

00:15:47.179 --> 00:15:49.340
not put private or personal information, business

00:15:49.340 --> 00:15:52.799
trade secrets, any new ideas that you are working

00:15:52.799 --> 00:15:55.980
on that you're not ready to have the public see

00:15:55.980 --> 00:15:58.820
and or consume. Just be cautious about putting

00:15:58.820 --> 00:16:01.340
that in there because those conversations aren't

00:16:01.340 --> 00:16:04.639
private. They are public. That's true. And they're

00:16:04.639 --> 00:16:07.179
going everywhere. They're going everywhere. They're

00:16:07.179 --> 00:16:08.700
going everywhere. And the information is being

00:16:08.700 --> 00:16:12.120
tracked. One thing you said that really resonated

00:16:12.120 --> 00:16:15.620
with me was when you get your prospective client,

00:16:16.299 --> 00:16:19.659
In the home, there's no more chat GPT. There's

00:16:19.659 --> 00:16:24.139
no more AI. It's just you. That's right. If you

00:16:24.139 --> 00:16:26.279
had all these intelligent things that you said

00:16:26.279 --> 00:16:29.120
to them through an email, that's one thing. But

00:16:29.120 --> 00:16:32.059
once you get there, you can't... That's correct.

00:16:32.559 --> 00:16:37.519
Okay, so it will not replace the agent. The agent

00:16:37.519 --> 00:16:40.000
must be worth their salt, which I'm sure you

00:16:40.000 --> 00:16:43.639
are. You're halfway there. Okay, let's talk about

00:16:43.639 --> 00:16:47.679
burnout. What are the networking red flags that

00:16:47.679 --> 00:16:52.700
signal you're headed towards burnout, like draining

00:16:52.700 --> 00:16:56.600
connections or relationships that no longer serve

00:16:56.600 --> 00:17:01.039
you? I would say for me, one of the key, the

00:17:01.039 --> 00:17:04.579
biggest key indicators for me when I was really

00:17:04.579 --> 00:17:07.359
feeling burnt out, I just didn't have any energy.

00:17:07.799 --> 00:17:11.660
I was just exhausted all the time. Didn't want

00:17:11.660 --> 00:17:14.460
to go nowhere. Didn't want to work a full day

00:17:14.460 --> 00:17:16.839
at work and then go to a networking event in

00:17:16.839 --> 00:17:19.799
the evening. Just exhausted. Just exhausted.

00:17:19.920 --> 00:17:21.619
You were going to say something, Michael? Yeah.

00:17:21.680 --> 00:17:24.019
So how'd you get out of that? How'd you get your

00:17:24.019 --> 00:17:30.200
energy to go on with your ambitions? Yeah. For

00:17:30.200 --> 00:17:33.119
me, I tend to overwhelm myself. And what I mean

00:17:33.119 --> 00:17:35.660
by that is I have just too many things going

00:17:35.660 --> 00:17:38.150
on at once. Too many things going on at once.

00:17:38.369 --> 00:17:42.309
I had to really learn very quickly to say no

00:17:42.309 --> 00:17:44.750
to things that, like you said, didn't really

00:17:44.750 --> 00:17:48.769
serve me. I had to really, really get strict

00:17:48.769 --> 00:17:53.329
with my time. And I had to prioritize that long

00:17:53.329 --> 00:17:56.450
list of things that I had to do. I had to prioritize

00:17:56.450 --> 00:17:59.630
it and really break it up. So identify maybe

00:17:59.630 --> 00:18:02.029
those top three to five things that I... Absolutely

00:18:02.029 --> 00:18:04.789
had to get done and do that every single day

00:18:04.789 --> 00:18:08.069
so that I don't feel overwhelmed. And so that

00:18:08.069 --> 00:18:10.390
I do have enough energy at the end of the day

00:18:10.390 --> 00:18:13.910
to go to a networking event in the evening or

00:18:13.910 --> 00:18:15.710
meet up with somebody for coffee in the morning

00:18:15.710 --> 00:18:19.529
or jump on the Zoom during the lunch hour. So

00:18:19.529 --> 00:18:22.130
that's what worked for me. Prioritizing, figuring

00:18:22.130 --> 00:18:24.069
out what top three to five things I needed to

00:18:24.069 --> 00:18:30.160
get done every day. Saying no. And just... Just

00:18:30.160 --> 00:18:33.819
making those decisions and how I best facilitated

00:18:33.819 --> 00:18:36.599
the most efficient use of my time. Those things

00:18:36.599 --> 00:18:40.500
help me. Exactly, exactly. You have to develop

00:18:40.500 --> 00:18:43.460
a routine, okay? A routine that you're going

00:18:43.460 --> 00:18:46.140
to stick to. Now, I'm going to date myself when

00:18:46.140 --> 00:18:49.640
I say this, but in the days of the day timer,

00:18:49.779 --> 00:18:52.299
okay? If you remember the day time, the planner,

00:18:52.480 --> 00:18:55.349
I would take a little corner. Of the book? Absolutely.

00:18:55.630 --> 00:18:57.250
And you write down the things you had to do.

00:18:57.269 --> 00:18:59.710
You crossed out the things that you did, but

00:18:59.710 --> 00:19:01.849
the things you didn't do, you put onto the next

00:19:01.849 --> 00:19:05.289
day as the top two or three, and you hit those

00:19:05.289 --> 00:19:09.970
first. So you move to today. You have to, I'm

00:19:09.970 --> 00:19:15.710
heavily involved with the CRM, okay? So I look

00:19:15.710 --> 00:19:19.099
at my tasks every morning. And I see what I have

00:19:19.099 --> 00:19:21.259
to do. Then I have an hour and a half of what

00:19:21.259 --> 00:19:24.019
I have to do. Prospecting, everything is broken

00:19:24.019 --> 00:19:27.660
up, but I have a routine. I do the same thing

00:19:27.660 --> 00:19:31.640
four or five days out of the week. Besides all

00:19:31.640 --> 00:19:34.779
my social media posting and podcasting and things

00:19:34.779 --> 00:19:37.440
like that, it's just a matter of getting routine.

00:19:37.660 --> 00:19:41.599
When I got it into a routine, a lot of the pressure

00:19:41.599 --> 00:19:44.160
came off my shoulders. Like, I don't have to

00:19:44.160 --> 00:19:46.420
think about it. I know I just have to do this.

00:19:47.019 --> 00:19:50.859
So I think that will really help anybody who's

00:19:50.859 --> 00:19:54.140
listening is to develop some type of routine.

00:19:54.539 --> 00:19:57.440
Yeah. The concept of time blocking really helps

00:19:57.440 --> 00:20:00.839
support that. Yeah, it does. And I block out

00:20:00.839 --> 00:20:04.460
an hour and a half every day from 1130 to one

00:20:04.460 --> 00:20:09.130
every day. What's that? That's my can eat. with

00:20:09.130 --> 00:20:12.130
my wife, have a sandwich or whatever. And I can

00:20:12.130 --> 00:20:14.549
just go over emails and do what I have to do.

00:20:14.630 --> 00:20:18.990
That is my time. And I block it out every day.

00:20:19.529 --> 00:20:22.470
So that's not the thing. And you have to be strict

00:20:22.470 --> 00:20:25.829
about it too. I have to be. I wish I was better

00:20:25.829 --> 00:20:30.650
at it, but I'm working on it. Okay. So can you

00:20:30.650 --> 00:20:34.029
share a time when a single networking connection

00:20:34.029 --> 00:20:38.150
changed your trajectory? and what others can

00:20:38.150 --> 00:20:41.349
learn from you from how you showed up at that

00:20:41.349 --> 00:20:45.329
moment. A time where a single network connection

00:20:45.329 --> 00:20:50.470
changed my trajectory. Besides meeting me. I

00:20:50.470 --> 00:20:53.890
was going to say, meeting you has been definitely

00:20:53.890 --> 00:20:57.990
a bonus in my life. Okay, thank you. I didn't

00:20:57.990 --> 00:21:00.450
really think about this when I've met so many

00:21:00.450 --> 00:21:06.049
people. What major, did you get a major transaction

00:21:06.049 --> 00:21:10.170
out of a networking event out of meeting somebody?

00:21:10.490 --> 00:21:13.609
Okay. Tell me a little bit about that. About

00:21:13.609 --> 00:21:18.210
five years ago, I met a gentleman who was a member

00:21:18.210 --> 00:21:20.789
of BNI, which stands for Business Networking

00:21:20.789 --> 00:21:24.490
International. They are a global closed networking

00:21:24.490 --> 00:21:28.049
for all organization. I met him at another networking

00:21:28.049 --> 00:21:32.119
event. He invited me to his BNI group. And I

00:21:32.119 --> 00:21:34.180
had just started in real estate. This was back

00:21:34.180 --> 00:21:37.460
in 2019, maybe even 2020. I just started in real

00:21:37.460 --> 00:21:41.359
estate and I was looking to grow my business.

00:21:41.400 --> 00:21:43.380
I wanted to grow my business organically through

00:21:43.380 --> 00:21:45.420
qualified referrals. So he invited me to his

00:21:45.420 --> 00:21:48.460
meeting and that's exactly what BNI does. They

00:21:48.460 --> 00:21:51.539
teach you how to network strategically and they

00:21:51.539 --> 00:21:54.740
teach you how to identify your client profile,

00:21:55.119 --> 00:21:58.579
identify who would be a great qualified referral

00:21:58.579 --> 00:22:01.240
for you, so on and so forth. Fast forward, maybe

00:22:01.240 --> 00:22:03.799
a year after, not even a year, maybe six months

00:22:03.799 --> 00:22:06.759
after attending that meeting, here I am now forming

00:22:06.759 --> 00:22:11.079
my own BNI group. And so fast forward five years,

00:22:11.180 --> 00:22:14.019
here I am now almost six years in real estate

00:22:14.019 --> 00:22:17.240
here in Metro Atlanta, doing top producing agent,

00:22:17.400 --> 00:22:21.039
doing very well. And 99 % of my business is almost

00:22:21.039 --> 00:22:25.559
100 % referrals. And it's just from that one

00:22:25.559 --> 00:22:28.700
connection. with that gentleman who invited me

00:22:28.700 --> 00:22:34.599
to his BNI group, my real estate business and

00:22:34.599 --> 00:22:39.000
my development as a entrepreneur, I can attribute

00:22:39.000 --> 00:22:41.940
that one connection at that networking event

00:22:41.940 --> 00:22:46.319
to really where I am today. Wow, that's perfect.

00:22:46.579 --> 00:22:52.779
That was absolutely perfect. Very good. And congratulations

00:22:52.779 --> 00:22:57.859
to that person who introduced you into the proper

00:22:57.859 --> 00:23:01.539
ways of networking because you wouldn't be where

00:23:01.539 --> 00:23:05.539
you are today without it. I was still doing networking

00:23:05.539 --> 00:23:10.579
wrong. If I was not, if I was not a part of BNI.

00:23:11.079 --> 00:23:13.539
It's still going willy -nilly with no prepare.

00:23:13.759 --> 00:23:18.059
Okay. Okay. So what kind of network do professional

00:23:18.059 --> 00:23:22.640
women really need to avoid isolation and stay

00:23:22.640 --> 00:23:25.960
energized, especially when juggling multiple

00:23:25.960 --> 00:23:32.059
roles? Ooh, gosh, this is a tough one. I specifically

00:23:32.059 --> 00:23:35.420
said women and juggling multiple roles because

00:23:35.420 --> 00:23:37.779
everybody knows that guys can't do that. True.

00:23:39.960 --> 00:23:41.680
Not true, but I understand what you're saying.

00:23:42.640 --> 00:23:45.519
I would say this is how I do it. I'm a wife.

00:23:45.619 --> 00:23:49.279
I'm a mom of two, a young adult and a soon to

00:23:49.279 --> 00:23:53.539
be young adult or soon to be an adult. And I

00:23:53.539 --> 00:23:55.819
have things that I want to do for myself. Right.

00:23:56.079 --> 00:23:58.559
But then I also have my clients. I have my business.

00:23:58.680 --> 00:24:01.920
I have other referral partners. I do things like

00:24:01.920 --> 00:24:05.079
this on podcasts. spread a bit thin. And I think

00:24:05.079 --> 00:24:08.240
it just goes back to understanding why you're

00:24:08.240 --> 00:24:09.980
doing the things that you're doing. You really

00:24:09.980 --> 00:24:13.000
getting intentional about how you spend your

00:24:13.000 --> 00:24:15.680
time. There's only 24 hours in a day and there's

00:24:15.680 --> 00:24:18.859
only one of you. And you have all these hats

00:24:18.859 --> 00:24:22.339
that you are wearing. I did a video on something

00:24:22.339 --> 00:24:24.980
similar to this about a month or so ago. And

00:24:24.980 --> 00:24:29.660
I talked about the importance of doing at least

00:24:29.660 --> 00:24:33.059
one thing every day for yourself. I live by that.

00:24:33.450 --> 00:24:35.730
I normally do two things every day for myself

00:24:35.730 --> 00:24:39.809
because I'm a bit of an overachiever. But I challenged

00:24:39.809 --> 00:24:42.589
everybody in this video, do at least one thing

00:24:42.589 --> 00:24:45.910
for yourself. And you'll be amazed at how long

00:24:45.910 --> 00:24:50.470
that, how far that can go. And us as women, you're

00:24:50.470 --> 00:24:52.809
right. We wear a lot of different hats. We have

00:24:52.809 --> 00:24:56.289
a lot of people leaning on and relying on us.

00:24:56.369 --> 00:24:59.730
And sometimes we forget, a lot of times we forget.

00:25:00.509 --> 00:25:03.630
to prioritize ourselves, our own health and wellness,

00:25:03.829 --> 00:25:07.430
our own happiness, our own sanity, right? Our

00:25:07.430 --> 00:25:10.630
own friendships, our own hobbies and things that

00:25:10.630 --> 00:25:13.589
we like to do. And I would say to the folks that

00:25:13.589 --> 00:25:15.950
are listening, do at least one thing every day

00:25:15.950 --> 00:25:18.829
for yourself. Take that time, whether it's five

00:25:18.829 --> 00:25:22.890
minutes, an hour, 30 minutes, do at least one

00:25:22.890 --> 00:25:25.849
thing. If that's just... sitting in your car

00:25:25.849 --> 00:25:28.390
for 30 minutes, laying in your bed for 30 minutes

00:25:28.390 --> 00:25:30.750
before you get out of bed, whatever that is,

00:25:30.789 --> 00:25:33.670
whatever your thing is. For me, it's going and

00:25:33.670 --> 00:25:35.829
working out. And then the other thing I do almost

00:25:35.829 --> 00:25:38.849
every day is going and walking every day, 20

00:25:38.849 --> 00:25:42.809
minutes outside. Highly encourage people to just

00:25:42.809 --> 00:25:45.049
do that. Just do that one thing. It goes a long

00:25:45.049 --> 00:25:48.450
way. It really does. It does. It does. Very good.

00:25:48.670 --> 00:25:51.690
And I agree with that because my wife does almost

00:25:51.690 --> 00:25:55.460
exactly that. Perfect. What's the difference

00:25:55.460 --> 00:25:58.980
between growing your contacts and growing your

00:25:58.980 --> 00:26:03.259
community? How do you shift from transactional

00:26:03.259 --> 00:26:07.539
to transformational networking? The difference

00:26:07.539 --> 00:26:10.319
between growing your contacts and growing your

00:26:10.319 --> 00:26:13.920
community, community is all about relationship

00:26:13.920 --> 00:26:19.000
building. You might grab somebody's contact information

00:26:19.000 --> 00:26:21.519
at a networking event. They may give you their

00:26:21.519 --> 00:26:25.569
card. And you may not have, they may be in a

00:26:25.569 --> 00:26:28.490
completely different industry. It is highly unlikely

00:26:28.490 --> 00:26:32.609
that your paths may even cross again or highly

00:26:32.609 --> 00:26:36.009
unlikely that you could add value to their business

00:26:36.009 --> 00:26:38.789
and vice versa, but you take their contact information,

00:26:39.130 --> 00:26:41.910
right? That and growing your contacts. Another

00:26:41.910 --> 00:26:44.890
way to grow your contacts is through social media.

00:26:44.970 --> 00:26:46.910
People follow you, they connect with you, things

00:26:46.910 --> 00:26:48.950
like that, but you don't really know them, know

00:26:48.950 --> 00:26:52.210
them. I feel like community is when you really,

00:26:52.619 --> 00:26:56.099
know the people that you're surrounded by. There

00:26:56.099 --> 00:26:59.099
are relationships there, deep relationships,

00:26:59.480 --> 00:27:02.140
deep friendships there. To me, that's really

00:27:02.140 --> 00:27:05.680
building community. And or you may not necessarily

00:27:05.680 --> 00:27:09.299
have a deep relationship with that person, but

00:27:09.299 --> 00:27:13.240
you have something in common, something in common

00:27:13.240 --> 00:27:16.539
that really brings all of you together. To me,

00:27:16.559 --> 00:27:21.180
that's community versus contacts. I've had another

00:27:21.180 --> 00:27:25.910
question for me. Absolutely. Before the pandemic,

00:27:26.170 --> 00:27:30.230
I was in the mortgage business and I was going

00:27:30.230 --> 00:27:32.190
to networking events. I would come home with

00:27:32.190 --> 00:27:35.569
a shoebox filled with business cards and say,

00:27:35.630 --> 00:27:39.309
look how good I did. And obviously I didn't do

00:27:39.309 --> 00:27:43.690
well at all, right? Now, when I coach students

00:27:43.690 --> 00:27:47.329
or I coach other professionals about how to go

00:27:47.329 --> 00:27:49.470
and network with a three or four hour event,

00:27:49.690 --> 00:27:52.700
I say, don't come back with more than 15 or 20

00:27:52.700 --> 00:27:56.119
business cards, because you can't follow up with

00:27:56.119 --> 00:27:59.519
that properly. That's right. I have a whole secret

00:27:59.519 --> 00:28:03.480
sauce for follow ups. But if you don't follow

00:28:03.480 --> 00:28:05.880
up correctly, you might as well not even have

00:28:05.880 --> 00:28:08.319
met them in the first place. Because it's just

00:28:08.319 --> 00:28:10.180
it's going to fall through. Because the follow

00:28:10.180 --> 00:28:13.619
up is so very important. If you don't follow

00:28:13.619 --> 00:28:16.119
up enough, if you follow up too much, if you

00:28:16.119 --> 00:28:18.200
don't say the right thing, it's really what you

00:28:18.200 --> 00:28:21.519
do. It's a mindset. But The follow -up is so

00:28:21.519 --> 00:28:25.420
much more important. Okay. What's one AI tool,

00:28:25.640 --> 00:28:29.140
one question to ask at a networking event, and

00:28:29.140 --> 00:28:35.000
one follow -up strategy you swear by? I love

00:28:35.000 --> 00:28:41.059
ChatGPT. I use it almost every day. I primarily

00:28:41.059 --> 00:28:45.400
use it to help me build out content ideas that

00:28:45.400 --> 00:28:47.099
I have in my head for my social media posts.

00:28:47.769 --> 00:28:50.049
And then one question that I ask, I typically

00:28:50.049 --> 00:28:53.269
ask at all networking events is I'll ask people,

00:28:53.390 --> 00:28:56.670
hey, how did you find out about this networking

00:28:56.670 --> 00:28:59.930
event? And or I will ask them, where else do

00:28:59.930 --> 00:29:02.150
you network? That's probably the one question

00:29:02.150 --> 00:29:04.650
I ask the most. Where else do you network? Because

00:29:04.650 --> 00:29:09.089
I'm also, again, trying to be strategic in where

00:29:09.089 --> 00:29:13.670
I go next, what networking events I attend. And

00:29:13.670 --> 00:29:16.329
you had a third question for me. No, it's just

00:29:16.329 --> 00:29:20.009
one follow -up strategy and one that you swear

00:29:20.009 --> 00:29:23.789
by. Okay. Follow -up strategy for me, let's say,

00:29:23.809 --> 00:29:25.609
Michael, I got your card, and let's say you were

00:29:25.609 --> 00:29:27.970
still in the mortgage business, right? I would

00:29:27.970 --> 00:29:30.390
reach out to you either via phone or text, and

00:29:30.390 --> 00:29:32.450
I would say something like this. Hey, Michael,

00:29:32.529 --> 00:29:34.410
it was great seeing you at, and I would name

00:29:34.410 --> 00:29:38.059
the event. And I would say something like, hey,

00:29:38.180 --> 00:29:40.200
it was great seeing you at the Local Link event.

00:29:40.480 --> 00:29:43.039
I would love to catch up over coffee if you have

00:29:43.039 --> 00:29:46.119
time here in the next week or so. Love to connect

00:29:46.119 --> 00:29:48.220
with you, learn more about what you do and potentially

00:29:48.220 --> 00:29:51.000
how we might be able to help each other. And

00:29:51.000 --> 00:29:52.960
then you will respond. You'll probably say, yeah,

00:29:52.980 --> 00:29:54.779
I'd love to get together. And then I would literally,

00:29:54.859 --> 00:29:57.380
we'll align on a date and time and I will send

00:29:57.380 --> 00:30:02.440
you a meeting invite. And I do that because I

00:30:02.440 --> 00:30:06.059
want it to be on your calendar. And I will also

00:30:06.059 --> 00:30:08.640
follow up with you maybe one to two days post

00:30:08.640 --> 00:30:10.859
that event, because if you've been out networking

00:30:10.859 --> 00:30:13.799
and you've met a lot of different people, collected

00:30:13.799 --> 00:30:16.799
a lot of different cards, if I wait too long,

00:30:17.059 --> 00:30:18.559
you're going to forget. It's going to be all

00:30:18.559 --> 00:30:21.160
a blur. So that's why it's important to reach

00:30:21.160 --> 00:30:23.480
out to that person the next day or two days after.

00:30:23.940 --> 00:30:26.099
And then once you guys align on a time to meet

00:30:26.099 --> 00:30:29.460
up and talk more, then you put that meeting invite

00:30:29.460 --> 00:30:32.180
on their calendar. And then when you get there,

00:30:32.279 --> 00:30:35.339
when you get there. You want to ask them a lot

00:30:35.339 --> 00:30:37.319
of questions. You want them to do a lot of talking.

00:30:37.380 --> 00:30:39.599
You want to really be interested in them so that

00:30:39.599 --> 00:30:41.960
you can get a deeper understanding of who they

00:30:41.960 --> 00:30:45.279
are, what they do, why they chose this industry.

00:30:45.720 --> 00:30:48.079
What's maybe the top one to two things that they're

00:30:48.079 --> 00:30:52.799
focused on right now? Who is a ideal client and

00:30:52.799 --> 00:30:55.900
or referral for them? And make sure you're taking

00:30:55.900 --> 00:30:58.769
notes. So when you and I met over coffee. i was

00:30:58.769 --> 00:31:02.849
taking notes because i'm a woman i got a lot

00:31:02.849 --> 00:31:06.410
going on and i can't remember everything so i

00:31:06.410 --> 00:31:08.710
i write notes down all the time just to help

00:31:08.710 --> 00:31:11.990
me remember but you want to make sure that conversation

00:31:11.990 --> 00:31:15.269
that you have is focused on the individual across

00:31:15.269 --> 00:31:18.430
the table from you and then like i said naturally

00:31:19.079 --> 00:31:21.839
People will ask you, why are you in the business

00:31:21.839 --> 00:31:23.980
that you're in? Who's a great ideal client or

00:31:23.980 --> 00:31:26.220
referral partner for you? Where else do you network?

00:31:26.440 --> 00:31:29.000
What are some top two to three things that you're

00:31:29.000 --> 00:31:31.319
working on right now, Deanna? How can I help

00:31:31.319 --> 00:31:33.960
you? That type of thing. And ideally, best case

00:31:33.960 --> 00:31:37.079
scenario, you each walk away with a referral

00:31:37.079 --> 00:31:39.940
from the other person, or you each walk away

00:31:39.940 --> 00:31:43.039
with a new way of doing things, maybe a book

00:31:43.039 --> 00:31:46.160
to read, maybe a podcast to follow, something.

00:31:46.319 --> 00:31:49.349
You walk away with something of value. that you

00:31:49.349 --> 00:31:52.309
can now go and use in your business and that's

00:31:52.309 --> 00:31:55.809
really how you network effectively before doing

00:31:55.809 --> 00:31:58.190
it after and that's how you start to build community

00:31:58.190 --> 00:32:00.269
too that's how you start to build community and

00:32:00.269 --> 00:32:02.829
start building those deeper relationships and

00:32:02.829 --> 00:32:05.369
it may not happen the next week the next month

00:32:05.369 --> 00:32:08.950
of the next year but that person's going to remember

00:32:08.950 --> 00:32:12.829
you and they're probably going to remember maybe

00:32:12.829 --> 00:32:14.950
one thing that you said from that conversation

00:32:15.920 --> 00:32:18.660
And they may eventually refer somebody to you

00:32:18.660 --> 00:32:20.720
to work with. You just, you never really know.

00:32:20.779 --> 00:32:23.859
You don't go in to the conversation expecting

00:32:23.859 --> 00:32:28.579
to get business from it. You go in with a servant's

00:32:28.579 --> 00:32:32.140
heart and an open ear so that you can learn more.

00:32:32.640 --> 00:32:35.339
That's what you're doing. Absolutely. Absolutely.

00:32:35.579 --> 00:32:40.259
I always ask my guests one question, okay? Before

00:32:40.259 --> 00:32:43.460
we end the podcast, before we do anything, I'm

00:32:43.460 --> 00:32:47.259
going to ask you one question. From your entire

00:32:47.259 --> 00:32:53.000
background, changing into real estate. Yes. You're

00:32:53.000 --> 00:32:56.099
successful now, but were you always successful?

00:32:56.299 --> 00:33:01.480
So what's one major mistake that you made and

00:33:01.480 --> 00:33:04.640
how did you get out of it? I was not always successful.

00:33:05.240 --> 00:33:10.680
Anybody who is in real estate will tell you it

00:33:10.680 --> 00:33:15.509
is. the most challenging, one of the most competitive

00:33:15.509 --> 00:33:20.710
industries and businesses to be in, partly because

00:33:20.710 --> 00:33:24.329
it's a highly saturated business and industry.

00:33:24.650 --> 00:33:30.529
I would say 10%, maybe 15 % of folks who actually

00:33:30.529 --> 00:33:33.529
have a license are actually practicing real estate

00:33:33.529 --> 00:33:36.230
full -time and doing it well. It's kind of like

00:33:36.230 --> 00:33:39.440
that 80 -20 rule. I would say for me, when I

00:33:39.440 --> 00:33:42.619
first started out, I had imposter syndrome, like

00:33:42.619 --> 00:33:47.220
nobody's business. I was new to Atlanta. I've

00:33:47.220 --> 00:33:50.160
only been here like less than six months to a

00:33:50.160 --> 00:33:54.440
year. And I was comparing myself to people who

00:33:54.440 --> 00:33:57.740
were born and raised here, lived here forever.

00:33:58.000 --> 00:33:59.819
They knew where all the great neighborhoods were.

00:33:59.920 --> 00:34:01.940
They knew everything about everything. They had

00:34:01.940 --> 00:34:05.759
all the history. So I had to. I had to get rid

00:34:05.759 --> 00:34:08.400
of that imposter syndrome. And the way that I

00:34:08.400 --> 00:34:15.099
did that was to say, hey, you're literally here

00:34:15.099 --> 00:34:17.940
less than a year. Yes, you have a learning curve.

00:34:18.500 --> 00:34:22.260
But over time, you will get to a place where

00:34:22.260 --> 00:34:23.960
you know where all the good neighborhoods are.

00:34:24.059 --> 00:34:26.679
You're going to know where all the major cities

00:34:26.679 --> 00:34:29.960
are in and around metro Atlanta. And fast forward

00:34:29.960 --> 00:34:34.070
three, four, five years later, I do. I do. So

00:34:34.070 --> 00:34:38.610
that imposter syndrome in any business or any

00:34:38.610 --> 00:34:42.809
profession or any job is a real thing. And when

00:34:42.809 --> 00:34:45.130
you are in a very competitive environment like

00:34:45.130 --> 00:34:47.670
you are in real estate, you really have to check

00:34:47.670 --> 00:34:50.110
yourself and you really have to check that because

00:34:50.110 --> 00:34:53.630
it can definitely derail you and disappoint you

00:34:53.630 --> 00:34:59.389
and discourage you from keeping going. So that

00:34:59.389 --> 00:35:01.769
was a big challenge for me early on. It's not

00:35:01.769 --> 00:35:05.369
a challenge anymore, but it definitely was early

00:35:05.369 --> 00:35:08.809
on. And I think as you get some winds under your

00:35:08.809 --> 00:35:10.269
belt, you get a little bit more comfortable,

00:35:10.409 --> 00:35:13.309
your legs underneath you and you start, you've

00:35:13.309 --> 00:35:15.690
gone from crawling. And so now you're walking,

00:35:15.909 --> 00:35:19.190
your confidence builds up, your confidence builds

00:35:19.190 --> 00:35:22.969
up. And so that was one thing early on that I

00:35:22.969 --> 00:35:25.190
struggled with, but definitely in a good place

00:35:25.190 --> 00:35:29.210
now. Good, good. Okay. Ready to bring this podcast

00:35:29.210 --> 00:35:33.769
full circle? Yes, let's do it. If you could teach

00:35:33.769 --> 00:35:37.389
every up -and -coming entrepreneur one truth

00:35:37.389 --> 00:35:41.590
about building profitable, purpose -driven relationships,

00:35:42.090 --> 00:35:45.730
what would it be? Be real and authentic and be

00:35:45.730 --> 00:35:48.809
yourself. Be real, be authentic, be yourself.

00:35:49.690 --> 00:35:56.489
Because people can spot fakeness a mile away.

00:35:56.769 --> 00:36:01.989
Flakiness. A mile away. Dishonesty, a mile away.

00:36:02.050 --> 00:36:06.989
I would say be yourself, be real and be authentic.

00:36:07.230 --> 00:36:11.090
Don't try to be anybody else. Don't try to be

00:36:11.090 --> 00:36:15.130
who people, who you think people want you to

00:36:15.130 --> 00:36:19.130
be. Be authentically you. Be authentically you.

00:36:19.929 --> 00:36:24.179
That was my advice. Deanna, I can't tell you

00:36:24.179 --> 00:36:27.280
what a pleasure this was. I hope all of my listeners

00:36:27.280 --> 00:36:31.059
felt exactly the same way because Deanna knows

00:36:31.059 --> 00:36:36.059
her stuff. I kept that PG, by the way. You know

00:36:36.059 --> 00:36:40.360
your stuff, okay? But if anybody wanted to get

00:36:40.360 --> 00:36:42.960
hold of you, either because they have a house

00:36:42.960 --> 00:36:45.699
they want to sell or invest or anything like

00:36:45.699 --> 00:36:48.889
that, would they get hold of you? There's a couple

00:36:48.889 --> 00:36:50.309
of different ways. You can definitely give me

00:36:50.309 --> 00:36:52.969
a call, but I would love to have you visit my

00:36:52.969 --> 00:36:57.050
website. It's DeannaLindoRealty .com. All of

00:36:57.050 --> 00:36:59.289
my contact information is on there. A lot of

00:36:59.289 --> 00:37:01.449
great resources for both buyers and sellers.

00:37:01.769 --> 00:37:06.190
If you are on Instagram, you can find me at Deanna

00:37:06.190 --> 00:37:09.050
Lindo Realtor. You can also find me on LinkedIn

00:37:09.050 --> 00:37:11.969
at Deanna Lindo Realtor. You can find me on TikTok

00:37:11.969 --> 00:37:15.329
at Deanna Lindo. So I'm all over the place. So

00:37:15.329 --> 00:37:19.110
you can just Google me. I'm there too. Deanna,

00:37:19.190 --> 00:37:21.550
I can't tell you how great this was having you

00:37:21.550 --> 00:37:25.030
on. And I look forward to seeing you soon. Thank

00:37:25.030 --> 00:37:30.239
you, Michael. It was a pleasure. hold on, folks.

00:37:30.460 --> 00:37:33.460
Don't go anywhere. Let's hear from our sponsors.

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for you. You can contact Henry at 561 -427 -4888.

00:38:23.599 --> 00:38:26.809
We're out, folks. A huge thank you to our guests

00:38:26.809 --> 00:38:30.110
for sharing such incredible insights today. And

00:38:30.110 --> 00:38:32.969
of course, a big shout out to you, our amazing

00:38:32.969 --> 00:38:35.969
listeners, for tuning in and spending your time

00:38:35.969 --> 00:38:39.070
with us. If you're interested in my digital courses,

00:38:39.349 --> 00:38:42.349
being coached or having me come and talk to your

00:38:42.349 --> 00:38:45.829
company, just go to Michael and fill out the

00:38:45.829 --> 00:38:49.429
request form. Remember, networking isn't about

00:38:49.429 --> 00:38:53.130
being perfect. It's about being present. So take

00:38:53.130 --> 00:38:55.659
what you've learned today. get out there, and

00:38:55.659 --> 00:38:58.619
make some meaningful connections. If you've enjoyed

00:38:58.619 --> 00:39:01.320
this episode, please don't forget to subscribe,

00:39:01.539 --> 00:39:04.380
leave us a review, and share it with someone

00:39:04.380 --> 00:39:06.440
who could use a little networking inspiration.

00:39:07.239 --> 00:39:10.340
Let's keep the conversation going. You can find

00:39:10.340 --> 00:39:14.679
me on Apple, Spotify, Pandora, YouTube, or my

00:39:14.679 --> 00:39:18.559
website, foreman .com slash podcasts.
