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Welcome to another episode of Networking Unleashed,

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Building Profitable Connections. I'm your host,

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Michael Foreman, and today we're talking about

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the kind of networking that doesn't just grow

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your business, it grows you as a leader. My guest

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is someone who knows what it means to lead through

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challenge, to mentor through uncertainty, and

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to build relationships that stand the test of

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time, both personally and professionally. His

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experience in leadership and mentorship gives

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him a front row seat to how meaningful connections

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can be the difference between burning out and

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breaking through. Whether you're building a business,

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leading a team, or navigating life's curveballs,

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today's conversation will challenge you to see

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your network not just as contacts, but as catalysts.

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So I'd like to introduce Jeff Gripando. He's

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part of a larger company. I will let Jeff introduce

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himself and give us a little taste of his background.

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Welcome to the show, Jeff. Thank you, Michael.

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I appreciate it. Thank you for having me. Been

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looking forward to this conversation for quite

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some time. To talk about my background a little

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bit, it's interesting. I have to say I have a

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very decorated past, and I owe that to my father.

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When I was in middle school, I grew up in Chicago,

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Illinois. My father got transferred to Jackson,

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Mississippi. I was down there for a few years.

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He gets promoted again. We moved to Atlanta,

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Georgia. So I'm now in my second high school

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at this time. The summer between my junior and

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senior year of high school, my dad comes home

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and says, I just got promoted again. They want

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me to run the manufacturing facility out in San

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Leandro, California, which is in the Bay Area.

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And we moved to California. So I went to three

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high schools in my life. And the reason I bring

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that up is I was forced at a really young age.

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on how to make friends quickly, and you had to

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put yourself out there. And I lost all fear of

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being shy, timid, what have you, because if I

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didn't put myself out there, I wouldn't have

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friends. And so I joined every single club, played

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sports, got jobs when I turned 16, and I just

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started meeting people and so forth. So I ended

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up going to college out in California, and I

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started my career with a printing company. And

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I was a salesperson out in the San Francisco

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Bay Area. This is 1990, 91. And I was trained

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by a very good company on how to sell print and

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how to build relationships. That was really,

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it was drilled into our heads very quickly. We

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sell consumable products. We sell print. We sell

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stuff that people have to use over and over again

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to run their businesses. And so the message was

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people like. they buy from people they like and

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so you so the first thing you need to do is figure

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out how to build a relationship and i think i

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had a lot of history doing that all through my

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middle school and high school and college years

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obviously and i just became pretty good at it

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and i knew that i wanted to learn more about

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the company and work in a marketing role and

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i was then transferred to chicago where our corporate

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office was built I then wanted to get into a

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sales management role, and I was moved out to

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Denver, Colorado, where I managed our sales office

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and a variety of offices in the Rocky Mountain

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region. And I continued to grow in my career

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around print, around branded merchandise, promotional

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products, all about marketing, all about brand.

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Brand was pretty much... in my DNA. I eventually

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made my way back to Atlanta, Georgia, and was

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fortunate enough to get promoted in running a

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branded merchandise division of a billion dollar

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company out of Dayton, Ohio. And that's, I would

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say, really accelerated my career. across a lot

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of different leadership areas, mentorship areas,

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and so forth. But I would say, if you ever asked

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me, when I get to retirement someday and someone

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said, what was the best part of your career?

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I would say, I got to travel the country and

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actually work with and meet folks from some of

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the largest brands in the United States. To be

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able to do business with Harley Davidson, Boeing,

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to do business with Jelly Belly. I've been in

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the Jelly Belly plant in Vacaville, California.

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California Coors Brewing Company aggressive insurance

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Geico just some massive brands and some wonderful

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people that I had the fortunate opportunity to

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work with and and that's probably been the best

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part of my career now five years ago I in the

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middle of COVID I took this new position with

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a company called GBS Corporation I'm the president

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of our printing and promotional product division

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our division is called GBS Brand Connect And

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I was fortunate enough to get this position because

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of an acquisition that GBS made of a boutique

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agency called Atomic Wash out of Norcross, Georgia.

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An agency and folks that I did business with

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for at least 20 years prior to both of us becoming

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a part of GBS. And it's been, the past five years

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have been wonderful. Been a lot of challenges,

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as you all know, since 2020. But we continue

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to grow and to help. customers advance their

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greatest asset, which we think is their brand.

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Absolutely. And I'm in agreement with you 100

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% since half of my life is branding and everything

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else also. I agree 100%. So let's delve into

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the question, shall we? Sure. Perfect. In your

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leadership journey, how has networking played

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a role, not just opportunity, but in resilience?

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Oh, that's a great question. I think it's in

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terms of resilience, it's and I would almost

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go back to being a starting as a sales rep. It's

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you're faced with rejection every single day.

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We're still obviously faced with rejection and

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it teaches you and it forces you to think, how

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can I get into my walk in my customer's shoes,

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get into their, we used to call it, get into

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their odds are understanding their business.

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And then being able to mentor a sales force to

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think and understand the same way. No only means

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no for now. That's kind of the philosophy. And

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I think a lot of that comes through resilience

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and not getting frustrated and so forth. But

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I always like to tell my reps, and I have the

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same philosophy, when you're having a bad day,

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pick up the phone and call one of your best customers,

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one of your best relationships you have, and

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just talk about the business and their lives

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and their families and so forth. Or go out and

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have... dinner with them or take them to a ball

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game or something. That always makes the day

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better and helps you get through those tough

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times when you need to be resilient and patient

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and always moving forward. On top of that, to

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answer your question, I think the ability to

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set goals and objectives is very important too.

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And before you sit down or venture out into something

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new or start something different, build a goal,

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build the objectives, build the action steps,

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and then hold yourself accountable, hold your

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team accountable to what you wrote. All goals

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should be written down. You type, write them

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down, type them up. They need, and they need

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to be posted somewhere. And then always go back

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and evaluate and review where you stand against

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those goals, whether it's a weekly, monthly or

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quarterly basis. I think that's very important

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in anybody's leadership style. Absolutely. I

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used to have a whiteboard behind my desk and

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I used to put my goals up there. And I very quickly

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realized that a whiteboard is erasable. So one

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day when my brother, who was in the company at

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the same time, changed a few of the words and

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I was in trouble. But putting your goals written

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down on a ball, on something, very good advice.

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And that's something I think that everybody should

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do. It's funny, if you came into my office and

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you probably can't see it very well, but right

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behind me is two whiteboards and there's every

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single goal and objective for my business unit

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for 2025. And I actually, which is interesting,

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and I'm a big believer as a leader, manager,

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what have you, your teams need to be a part of

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that goal setting process. Probably in November

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-ish of this year, I will gather up my director

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of operations, my customer service manager, my

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director of sales. I'll take a few key people

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off their staffs. We'll all go into our boardroom

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down the hall over here, and we'll start building

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our goals and objectives for 2026. I won't erase

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that until January 1st because we like to always

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go back and do a quick review. How did you finish

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the year? Document it. That'll all get erased.

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And then everything that we worked on in November

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and December will go up on that board. By January

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5th, that board will be full of all of our 26

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goals. So yeah, I'm the big believer in looking

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at it every day. I look at that every morning.

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Yep. Absolutely. Absolutely. As did I. As did

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I. And in a mortgage business, I had 15 people

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under me and they always saw the whiteboard when

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they came into my office. They always saw my

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goals and they saw that I was serious. I wrote

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down my goals and I was serious. And that was

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one thing that I hope that they picked up on.

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Yeah. And as a manager of an operation, yeah,

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that those goals and objectives. They should

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cascade down to everybody. So everybody's tied

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into, obviously my salespeople have specific

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goals. My customer service people have specific

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goals, but those goals should all bundle up,

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roll up to what's on that whiteboard back there

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for the entire operation. And I think over the

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years, we've done a very good job of making this

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a team effort, not just me. standing here as

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a dictator saying we're going to do this. It's

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a team effort. We win and lose as a team, not

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as individuals. That's always been my philosophy.

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That's key in leadership. That's key in leadership.

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You want to be a team, but your team, you have

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to... create other leaders you have to give them

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the responsibility and so that they feel like

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they are part of it and so by them feeling part

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of it they're more accountable and then you can

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hold them accountable so it's a whole big process

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but very good that's can you share a moment when

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a mentor or a key connection helped you overcome

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a major obstacle Yes. And I think the example

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that I'd like to give was we were challenged.

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It was a promotional product customer. This was

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in my previous job. We were challenged by this

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organization to set up a separate operation in

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Mexico City. So this organization had their headquarters

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was in Chicago. They also had another headquarters

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in Mexico City because that's where a lot of

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the products were manufactured south of the border.

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And they wanted a website, everything in Spanish,

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obviously. They wanted a supply chain where they

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wouldn't have to pay duties and taxes. So as

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you may or may not know, a lot of our branded

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merchandise items are manufactured in Asia, in

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China. They come to the United States, and that's

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where they're decorated and so forth. And then

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if they were then shipped to Mexico, you're paying

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duties and taxes. And nowadays, tariffs is the

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big word of the day. But they didn't want to

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have to pay that. So we had to build a supply

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chain that went right from China into Mexico.

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So it never touched the United States and so

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forth. So it was a big challenge. And my mentor

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at the time was my chief executive officer. And

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he, for first, was very... negative on the fact

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of sending a team down to Mexico City. They were

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worried about our safety, obviously. I had never

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been to Mexico City before and so forth, but

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the requests kept coming from the customer that

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this is something you all need to do. If you

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ever want to get into the European marketplace

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with us, you're going to have to start here.

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After I convinced my CEO, who was a great mentor

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to me, he was actually my vice president of sales

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when I was a regional sales manager in Atlanta.

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So I worked for him. years and he was promoted

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to CEO. His leadership and mentorship around

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the conversations we had of everything that we

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had to get accomplished and being able to sit

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down, document, meet regularly to go through

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that process. He assisted in working with key

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decorators here in the United States. We found

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out who had operations in Mexico City and we

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built a complete strategy of how we were going

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to get this accomplished. Funny little story.

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At the time, we only had one gentleman in our

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whole company. And this is a billion -dollar

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company. One gentleman that spoke Spanish. That

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was bilingual. And he's actually still with this

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company. He's one of their sales reps in Miami,

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Florida. He's from Cuba. So when I first flew

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from Atlanta down to Mexico City, he flew over

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from Miami that Sunday morning. And our folks

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from Chicago flew down. And we all met up at

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the airport in Mexico City. And it was just classic

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having him there because none of us spoke Spanish.

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And it was an interesting experience. I'll admit

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it was a little scary the first time because

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you hear about corporate folks getting kidnapped

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and this and that. And they warned us and told

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us how to dress and what to do. But that mentor

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was very, he's still, he's retired now, but we

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still talk and stay in touch. And he's been a

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mentor to myself and a lot of other people over

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the years. That's probably the biggest challenge

00:14:04.360 --> 00:14:07.639
where I needed him to assist me in my career.

00:14:08.100 --> 00:14:10.419
Everybody needs a mentor. As big as you are,

00:14:10.559 --> 00:14:13.740
you always have a mentor. I feel because I have

00:14:13.740 --> 00:14:17.620
a mentor also, but I mentor other people. Okay,

00:14:17.679 --> 00:14:20.000
so I feel like I'm in the middle. Everybody asks

00:14:20.000 --> 00:14:22.759
me because the people who I coach and who I mentor,

00:14:22.840 --> 00:14:24.539
they look at me and they say, who do you have?

00:14:24.740 --> 00:14:26.580
Because if we're asking for you for problems,

00:14:27.159 --> 00:14:30.340
who are you going to? I'm to a higher authority.

00:14:30.809 --> 00:14:34.570
You know, that's all I say. Exactly. That's all

00:14:34.570 --> 00:14:38.769
I know. Okay. What's the difference between managing

00:14:38.769 --> 00:14:43.889
people and leading through relationships? Oh,

00:14:43.909 --> 00:14:45.429
that's another good question. You know what?

00:14:45.470 --> 00:14:48.289
I think at a very high level, when you say managing

00:14:48.289 --> 00:14:50.389
people, that kind of strikes me as an eight to

00:14:50.389 --> 00:14:52.610
five job. That's someone coming in, punching

00:14:52.610 --> 00:14:56.090
the clock. Making sure that whatever needs to

00:14:56.090 --> 00:14:58.649
get done that day is getting done and so forth.

00:14:58.950 --> 00:15:02.690
My other mentor in my life, and he has passed

00:15:02.690 --> 00:15:05.250
away a couple years ago, is my father. And I

00:15:05.250 --> 00:15:07.429
mentioned my father earlier in this conversation.

00:15:07.649 --> 00:15:09.789
And I used to go to work a lot with my father.

00:15:09.870 --> 00:15:13.110
When I turned 16, when I was in college, I worked

00:15:13.110 --> 00:15:15.450
at that manufacturing facility out in California.

00:15:16.090 --> 00:15:19.759
And then my father... My father led by example

00:15:19.759 --> 00:15:22.799
when he told me a long time ago that a good leader

00:15:22.799 --> 00:15:27.039
is a servant to their teams. And coincidentally,

00:15:27.039 --> 00:15:30.360
years later, I'm in Denver and I have a new vice

00:15:30.360 --> 00:15:32.899
president of sales that I'm now reporting to.

00:15:33.000 --> 00:15:34.980
And I remember he walked into the office in Denver.

00:15:35.840 --> 00:15:37.639
And he'd be another mentor in my life, too. I've

00:15:37.639 --> 00:15:39.679
got great stories about him. But he handed me

00:15:39.679 --> 00:15:42.039
a little paperback book, and it said, a leader

00:15:42.039 --> 00:15:44.539
is a servant. And I already had that philosophy

00:15:44.539 --> 00:15:46.679
that was in my DNA because of my father. And

00:15:46.679 --> 00:15:48.779
I read that book. And I'm a true believer that,

00:15:48.840 --> 00:15:51.299
you know what? Leaders, you lead by example.

00:15:51.480 --> 00:15:53.379
And you roll your sleeves up, and you get in

00:15:53.379 --> 00:15:55.879
the trenches with your team. That's the one thing

00:15:55.879 --> 00:15:59.000
I loved about my father was we lived 45 minutes

00:15:59.000 --> 00:16:02.679
away from that plant that he was running. And

00:16:02.679 --> 00:16:06.600
his goal was to be in that office, in the facility,

00:16:06.879 --> 00:16:10.440
because the first shift started at 6 a .m. And

00:16:10.440 --> 00:16:12.259
he wanted to be in the building. He wanted to

00:16:12.259 --> 00:16:14.039
be one of the first people in there. He didn't

00:16:14.039 --> 00:16:15.460
need to be. He probably could have showed up

00:16:15.460 --> 00:16:17.840
at 8 o 'clock if he wanted to. But he used to

00:16:17.840 --> 00:16:19.519
drag me, and I used to complain. Here's a high

00:16:19.519 --> 00:16:21.240
school kid, and we're getting up at 4 .30 in

00:16:21.240 --> 00:16:23.360
the morning and going to work every day in the

00:16:23.360 --> 00:16:26.080
summer. I'm home for summer break during college.

00:16:26.799 --> 00:16:30.570
But boy, he... That I saw what he did. I watched

00:16:30.570 --> 00:16:33.269
it with my own two eyes and his people really

00:16:33.269 --> 00:16:35.830
respected him. And because he led by example,

00:16:35.870 --> 00:16:38.429
I think that's how I lead my life. You know what?

00:16:38.429 --> 00:16:40.789
It's not beneath me. If we have a big kidding

00:16:40.789 --> 00:16:43.190
job going on right now out in our warehouse here,

00:16:43.309 --> 00:16:45.879
a hundred feet away from me. I'll go right out

00:16:45.879 --> 00:16:47.840
there and help them get that team gets the job

00:16:47.840 --> 00:16:49.740
done. And it doesn't matter what your title is.

00:16:49.799 --> 00:16:53.159
You do what you need to do to get the job done.

00:16:53.259 --> 00:16:56.519
And ultimately, we all at GBS here, my philosophy

00:16:56.519 --> 00:16:59.120
is we work for our customers. That's who my boss

00:16:59.120 --> 00:17:01.799
is. My boss is all those customers that we service

00:17:01.799 --> 00:17:04.559
and have relationships with. So I think that's

00:17:04.559 --> 00:17:08.319
the difference. Absolutely. And really. The key

00:17:08.319 --> 00:17:11.299
to, now I'm going to combine networking with

00:17:11.299 --> 00:17:13.940
leadership. So the key to networking, there's

00:17:13.940 --> 00:17:16.319
a mantra, know you like you, trust you, they'll

00:17:16.319 --> 00:17:19.059
do business with you. Everybody knows the mantra.

00:17:19.339 --> 00:17:21.720
But when you go to a networking event, you go

00:17:21.720 --> 00:17:26.599
with a servant's heart. You go for the act of

00:17:26.599 --> 00:17:30.240
giving, not receiving. So everybody thinks that

00:17:30.240 --> 00:17:31.859
you go to one of these networking events that

00:17:31.859 --> 00:17:34.240
you're going to sell. That's the absolute wrong

00:17:34.240 --> 00:17:38.390
idea. When you get... to having a relationship

00:17:38.390 --> 00:17:40.990
with somebody say, you know something, I like

00:17:40.990 --> 00:17:45.170
you. I like how you do business. How can I make

00:17:45.170 --> 00:17:48.549
you more successful? How can I be a good referral

00:17:48.549 --> 00:17:50.950
source for you? That usually blows them away.

00:17:51.109 --> 00:17:53.430
You know what you do yet? And you're saying,

00:17:53.549 --> 00:17:56.150
how can I be more successful? But that's what

00:17:56.150 --> 00:17:58.910
you do. So that's the mindset that you get in.

00:17:58.990 --> 00:18:01.670
So when you said having a servant's heart, it's

00:18:01.670 --> 00:18:05.000
all over. As long as you are authentic when you

00:18:05.000 --> 00:18:07.279
say it. And I want to tell you that there's an

00:18:07.279 --> 00:18:10.619
old book by Ken Blanchard called The Raving Fan.

00:18:11.960 --> 00:18:14.079
I've read other books by him, but not that one.

00:18:14.180 --> 00:18:17.059
But okay. Yep. It's a small book. Right. I used

00:18:17.059 --> 00:18:20.279
to give it out to realtors when I was in the

00:18:20.279 --> 00:18:23.059
mortgage industry. It's a quick read, 45 minute

00:18:23.059 --> 00:18:25.839
read, whatever. But it's all about customer service.

00:18:26.879 --> 00:18:29.180
Well, I'd like to make another comment about

00:18:29.180 --> 00:18:31.460
attending networking events because I go to quite

00:18:31.460 --> 00:18:34.000
a bit of them throughout the year. And you're

00:18:34.000 --> 00:18:36.039
right. I think when you first approach someone

00:18:36.039 --> 00:18:38.539
or you meet someone, yeah, the thought process

00:18:38.539 --> 00:18:40.960
has to be this relationship has to be mutually

00:18:40.960 --> 00:18:45.329
beneficial. here just to sell you and sell you

00:18:45.329 --> 00:18:48.069
gbs products and services that's it's got to

00:18:48.069 --> 00:18:50.150
be mutually beneficial and that's about and now

00:18:50.150 --> 00:18:51.710
what are you doing you're building relationship

00:18:51.710 --> 00:18:54.589
you're building rapport with somebody and so

00:18:54.589 --> 00:18:58.250
forth and that's 100 how i go into those events

00:18:58.250 --> 00:19:01.430
and and we've had a lot of success here at gbs

00:19:01.430 --> 00:19:05.849
doing it that way and but most people don't have

00:19:05.849 --> 00:19:08.660
that thinking have that way of thinking and it

00:19:08.660 --> 00:19:11.740
throws everything off. If you go in with that

00:19:11.740 --> 00:19:15.380
in thought in your mind, then you'll be much

00:19:15.380 --> 00:19:18.660
more successful. Yeah, I love it. That's always

00:19:18.660 --> 00:19:20.799
been my philosophy. As you can tell earlier in

00:19:20.799 --> 00:19:22.380
this conversation, I mentioned about all the

00:19:22.380 --> 00:19:24.579
different places I've lived. I've traveled all

00:19:24.579 --> 00:19:27.630
over the country for work. And again, I think

00:19:27.630 --> 00:19:30.609
it's in my DNA that I like meeting people. I

00:19:30.609 --> 00:19:32.690
like when I go out to dinner and if I'm alone,

00:19:32.890 --> 00:19:35.250
I don't sit at the table by myself with my computer.

00:19:35.329 --> 00:19:37.490
I go sit at the bar. I sit at the bar and I talk

00:19:37.490 --> 00:19:40.569
to people and it's mutually beneficial. It's

00:19:40.569 --> 00:19:42.750
not about me necessarily trying to sell you something.

00:19:42.829 --> 00:19:45.769
And here's what I do. So you always have the

00:19:45.769 --> 00:19:50.039
other person talk about. themselves. I use something

00:19:50.039 --> 00:19:54.460
called F -O -R -M. It's family, occupation, recreation,

00:19:54.819 --> 00:19:59.259
and a message. So you can take any, yep, you

00:19:59.259 --> 00:20:03.339
can use it. When you speak to somebody, you have

00:20:03.339 --> 00:20:07.319
that in mind. Husband, wife, sister, brother,

00:20:07.480 --> 00:20:10.740
daughter, son, whatever. You can have them talk

00:20:10.740 --> 00:20:13.380
about themselves because people love to talk

00:20:13.380 --> 00:20:17.279
about themselves. The more that they talk, the

00:20:18.240 --> 00:20:22.160
That barrier that they usually have between people,

00:20:22.220 --> 00:20:25.420
that starts to come down. And that trust factor,

00:20:25.619 --> 00:20:29.640
which is so crucial, that goes up. So you're

00:20:29.640 --> 00:20:33.019
automatically more trusted as a networking person.

00:20:33.160 --> 00:20:34.920
And that's before they even know what you do.

00:20:35.279 --> 00:20:37.400
Exactly. I have another quick little funny story.

00:20:37.480 --> 00:20:40.019
So my first day, actually, I have to say this.

00:20:40.039 --> 00:20:43.960
This past Wednesday was June 11th. And I started

00:20:43.960 --> 00:20:47.579
my career on, I graduated college in 1990. I

00:20:47.579 --> 00:20:50.759
started my career on June 11th, 1990. So I just

00:20:50.759 --> 00:20:53.299
had my 35th anniversary this past Wednesday of

00:20:53.299 --> 00:20:55.559
being in my career, which I thought was cool.

00:20:55.660 --> 00:20:58.019
But I remember that first day I walk into the

00:20:58.019 --> 00:21:01.119
office at 8 a .m. in the morning and it's a sales

00:21:01.119 --> 00:21:03.980
job. And I go into my director of sales's office

00:21:03.980 --> 00:21:06.359
and we sit down and he starts onboarding me and

00:21:06.359 --> 00:21:08.259
we're doing the paperwork and all that good stuff.

00:21:08.819 --> 00:21:10.880
Then he goes, come here. And he takes me into

00:21:10.880 --> 00:21:13.049
the conference room. sit down. And then he looks

00:21:13.049 --> 00:21:15.970
at me and he goes, tell me something about myself.

00:21:16.569 --> 00:21:18.730
And I'm like, looking at him like, what are you

00:21:18.730 --> 00:21:21.170
talking about? You're my manager. You hired me

00:21:21.170 --> 00:21:24.569
from Cal State Chico. He goes, no, tell me something

00:21:24.569 --> 00:21:27.490
about myself. And I'm like, Dave, I don't know

00:21:27.490 --> 00:21:30.109
what you mean. He goes, go back into my office

00:21:30.109 --> 00:21:31.869
and sit in there for five minutes and then come

00:21:31.869 --> 00:21:34.009
back. And I went back in his office and I started

00:21:34.009 --> 00:21:36.829
looking around the office. I came back and I

00:21:36.829 --> 00:21:39.369
said, okay, now I'm going to tell you something

00:21:39.369 --> 00:21:41.670
about yourself based on what I saw in your office.

00:21:42.269 --> 00:21:45.329
And he was a big auto racing guy, big Indianapolis

00:21:45.329 --> 00:21:48.309
five. He had pictures of the Indy 500. He had

00:21:48.309 --> 00:21:50.569
pictures of his family and his daughter on his

00:21:50.569 --> 00:21:54.529
desk. And that's how you start to build rapport

00:21:54.529 --> 00:21:56.529
with people. You're going to walk into a potential

00:21:56.529 --> 00:22:00.680
customer's office. Talk about them. And because

00:22:00.680 --> 00:22:02.619
like you said, Michael, people like to talk about

00:22:02.619 --> 00:22:05.180
themselves. So I do that. I do that little trick

00:22:05.180 --> 00:22:07.200
with any new person I hire. I bring them into

00:22:07.200 --> 00:22:09.200
this office. We chat for a little while and then

00:22:09.200 --> 00:22:11.200
we leave. And I say, tell me something. And if

00:22:11.200 --> 00:22:12.920
you looked around my office, you'd see a lot

00:22:12.920 --> 00:22:14.859
of Chicago Cubs stuff over there because I grew

00:22:14.859 --> 00:22:17.480
up in Chicago. I'm a big golf fan. I've been

00:22:17.480 --> 00:22:19.759
to the Masters and the Atlanta Athletic Club

00:22:19.759 --> 00:22:22.460
and the PGA Championship back in 2011. That's

00:22:22.460 --> 00:22:25.259
over there. Yeah. You can see things about Jeff

00:22:25.259 --> 00:22:27.259
Rapando. And now you're starting to break ice

00:22:27.259 --> 00:22:30.089
and build rapport with somebody. Yep. Absolutely.

00:22:30.329 --> 00:22:33.970
Absolutely. And here's a little trick you can

00:22:33.970 --> 00:22:36.609
give to your people, whatever. When you walk

00:22:36.609 --> 00:22:39.289
into somebody's office and you're thinking form,

00:22:39.450 --> 00:22:41.309
okay, that's what you're thinking. Look on the

00:22:41.309 --> 00:22:44.670
walls, any pictures, any ideas, anything else.

00:22:44.769 --> 00:22:49.410
But the pictures that he has on his desk, okay,

00:22:49.450 --> 00:22:53.410
if the pictures are facing him, that's his family,

00:22:53.529 --> 00:22:56.450
and he likes to keep them close. If the pictures

00:22:56.450 --> 00:23:00.970
are facing out. towards you, that is an invitation

00:23:00.970 --> 00:23:05.630
for you to ask questions about his family. I've

00:23:05.630 --> 00:23:08.690
never heard that before. Yeah, that's okay. Yeah,

00:23:08.730 --> 00:23:10.690
very big, very big. And that's just something

00:23:10.690 --> 00:23:14.029
with the networking that you do. Instead of networking

00:23:14.029 --> 00:23:15.809
events, when you're going and having a meeting

00:23:15.809 --> 00:23:19.990
with somebody, you have about 30 seconds to check

00:23:19.990 --> 00:23:22.690
out the walls. Is there major leagues? Is there

00:23:22.690 --> 00:23:26.130
a youth sports, a grandson or something, something

00:23:26.130 --> 00:23:28.869
that will tell you a musical note on the wall?

00:23:28.990 --> 00:23:32.079
He's into music. Right. And you can talk about

00:23:32.079 --> 00:23:33.859
that. And that's the beautiful thing. Obviously,

00:23:33.940 --> 00:23:36.980
in 1990, cell phones weren't around quite yet

00:23:36.980 --> 00:23:39.359
where everyone had one. There was no such thing,

00:23:39.420 --> 00:23:42.119
obviously, as LinkedIn. So that's another tidbit.

00:23:42.180 --> 00:23:45.359
And I do this myself because even as president

00:23:45.359 --> 00:23:48.279
of this operation, I still prospect. Again, a

00:23:48.279 --> 00:23:51.180
leader leads by example. Yeah, I utilize LinkedIn

00:23:51.180 --> 00:23:53.400
all the time. Look at people's past and backgrounds

00:23:53.400 --> 00:23:57.299
and find some common ground there. And it really

00:23:57.299 --> 00:24:00.500
opens up that whole. process of networking and

00:24:00.500 --> 00:24:04.099
so forth. That's true. One day you should look

00:24:04.099 --> 00:24:06.980
at my LinkedIn profile. It's about this big.

00:24:07.180 --> 00:24:09.440
Okay. Because it's got everything listed inside

00:24:09.440 --> 00:24:13.339
of it. Okay. So you've mentioned others. You've

00:24:13.339 --> 00:24:16.319
probably been mentored, which you have said before.

00:24:16.420 --> 00:24:23.740
What makes a mentorship relationship truly powerful?

00:24:25.609 --> 00:24:29.150
I think when that relationship maybe goes a little

00:24:29.150 --> 00:24:32.230
bit beyond business, it becomes a little more

00:24:32.230 --> 00:24:35.529
personal, maybe. That's, I think, when it becomes

00:24:35.529 --> 00:24:39.269
powerful. I'm mentoring a couple of young sales

00:24:39.269 --> 00:24:44.690
reps right now on my team. And to be able to...

00:24:47.159 --> 00:24:50.240
almost be a part of their family it's interesting

00:24:50.240 --> 00:24:53.140
i get asked questions and because these folks

00:24:53.140 --> 00:24:56.900
are in their 20s and i'm in my mid to late 50s

00:24:56.900 --> 00:24:59.400
and the questions they're asking me i've lived

00:24:59.400 --> 00:25:01.819
those i've lived there i remember what i have

00:25:01.819 --> 00:25:04.359
one young man who just had a baby and i go i

00:25:04.359 --> 00:25:06.900
remember when we had our first baby and i know

00:25:06.900 --> 00:25:08.660
what you're going through and i know you're struggling

00:25:09.599 --> 00:25:11.779
with getting your work done because you're tired.

00:25:12.039 --> 00:25:14.059
And actually, I was with him yesterday and we

00:25:14.059 --> 00:25:16.759
just had a whole conversation and just some tips

00:25:16.759 --> 00:25:19.759
that I gave him on how to get through that and

00:25:19.759 --> 00:25:22.900
so forth because he knows it's starting to affect

00:25:22.900 --> 00:25:27.759
his job a little bit. And so to me, that... Mentoring

00:25:27.759 --> 00:25:29.720
typically in the beginning seems to be all about

00:25:29.720 --> 00:25:31.759
training. I'm going to teach you something. I'm

00:25:31.759 --> 00:25:33.240
going to show you how to get something done.

00:25:33.500 --> 00:25:36.519
But when it becomes that next level of communication,

00:25:36.940 --> 00:25:39.559
like I just mentioned, the relationship is growing

00:25:39.559 --> 00:25:43.200
into areas outside of just the day -to -day business.

00:25:43.359 --> 00:25:46.880
I think that is when it becomes powerful. Absolutely.

00:25:47.140 --> 00:25:50.779
You have to find that fine line between business

00:25:50.779 --> 00:25:55.630
and personal, but a true mentor. You know everything

00:25:55.630 --> 00:25:58.829
about the person who you're mentoring and the

00:25:58.829 --> 00:26:01.109
trials and tribulations that he's going through.

00:26:01.289 --> 00:26:04.890
So if you can give him advice in that respect,

00:26:05.230 --> 00:26:08.710
you become all knowing. You become bigger and

00:26:08.710 --> 00:26:11.170
better than he even thought. And that will help

00:26:11.170 --> 00:26:16.029
him in business even further. Okay. So some people

00:26:16.029 --> 00:26:18.869
only network when they need something. What's

00:26:18.869 --> 00:26:22.509
your take on networking as a long -term leadership

00:26:22.509 --> 00:26:27.660
practice? I think my take is it's one of those

00:26:27.660 --> 00:26:31.359
things you've got to be disciplined to the activity,

00:26:31.579 --> 00:26:36.380
right? And it needs to be interwoven inside your

00:26:36.380 --> 00:26:38.299
goals and objectives and your business plan.

00:26:38.400 --> 00:26:40.380
So that whiteboard back there, there's definitely

00:26:40.380 --> 00:26:42.900
networking objectives that you'll see up on that

00:26:42.900 --> 00:26:45.940
board. But have fun with it. See, I like it.

00:26:45.960 --> 00:26:48.000
I think some people look at it as a chore. I

00:26:48.000 --> 00:26:51.599
actually enjoy it. Because I have fun with it.

00:26:51.640 --> 00:26:54.619
I want to get out there and I want to walk into

00:26:54.619 --> 00:26:57.559
a networking event and I got my GBS Brand Connect

00:26:57.559 --> 00:27:00.180
shirt on and I want people to see that. I want

00:27:00.180 --> 00:27:02.259
people to ask me, who's GBS? What do you all

00:27:02.259 --> 00:27:05.140
do? And type of thing and so forth. So I think

00:27:05.140 --> 00:27:08.559
it just needs to be a part of any other goal

00:27:08.559 --> 00:27:10.720
and objective. It's just as important as us hitting

00:27:10.720 --> 00:27:13.519
our revenue and gross profit goals. That networking,

00:27:13.660 --> 00:27:15.700
it's just as important. And then set goals for

00:27:15.700 --> 00:27:18.150
yourself. Yeah, I went to a networking event

00:27:18.150 --> 00:27:20.890
in Chicago a couple of weeks ago. And my goal

00:27:20.890 --> 00:27:23.549
was to leave that event with 10 new contacts.

00:27:23.910 --> 00:27:27.309
And I accomplished that. It started off a little

00:27:27.309 --> 00:27:28.670
slow. I'll be honest with you. I was a little

00:27:28.670 --> 00:27:30.410
worried that I wasn't going to get 10 contacts,

00:27:30.470 --> 00:27:33.029
but I stuck it out and it turned out great. I

00:27:33.029 --> 00:27:34.690
used to go to networking when I was in a mortgage

00:27:34.690 --> 00:27:37.150
company. I used to go to networking events and

00:27:37.150 --> 00:27:38.849
come home with a shoebox filled with business

00:27:38.849 --> 00:27:42.289
cards and say, look how good I did when I didn't

00:27:42.289 --> 00:27:45.440
do good at all. Now, with a three or four hour

00:27:45.440 --> 00:27:49.400
event, I say come back with 15, 20 business cards.

00:27:49.480 --> 00:27:52.619
Yeah. And do your follow up. I have a whole secret

00:27:52.619 --> 00:27:57.099
sauce for follow up. Okay. That really, you'll

00:27:57.099 --> 00:27:59.500
know right away whether or not they are truly

00:27:59.500 --> 00:28:02.960
interested, just a little bit interested or not.

00:28:03.119 --> 00:28:06.539
With everything that I have, it really introduces

00:28:06.539 --> 00:28:10.380
various ways where you will know yourself. Correct.

00:28:10.799 --> 00:28:13.440
I know exactly what you're saying. Yeah, it's

00:28:13.440 --> 00:28:15.799
about quality, not quantity when you go to these

00:28:15.799 --> 00:28:18.720
events, right? Yes. Yep. Absolutely. And you

00:28:18.720 --> 00:28:21.960
have to have fun. If you're not enjoying yourself,

00:28:22.220 --> 00:28:27.839
that comes out. 100%. You see, I'm having a very

00:28:27.839 --> 00:28:31.160
good time. Be yourself. Crack a joke, providing

00:28:31.160 --> 00:28:33.079
that you're a funny person. You have to crack

00:28:33.079 --> 00:28:35.799
a joke because nothing's worse than somebody

00:28:35.799 --> 00:28:38.740
cracking a joke who isn't funny. You're right.

00:28:39.000 --> 00:28:41.500
That takes the air out of the conversation or

00:28:41.500 --> 00:28:44.319
the room real fast. Yes. Really fast. Really

00:28:44.319 --> 00:28:48.859
fast. Okay. So for leaders facing tough times,

00:28:49.039 --> 00:28:52.680
what role does network play in how they respond,

00:28:53.039 --> 00:28:56.960
adapt, and grow through it? I think. Having a

00:28:56.960 --> 00:29:00.140
solid network or even your mentors and so forth,

00:29:00.319 --> 00:29:04.220
being able to lean on other people and past experiences

00:29:04.220 --> 00:29:06.500
and being able to pick the phone up or send an

00:29:06.500 --> 00:29:09.500
email, send a text to someone, hey, I'm struggling

00:29:09.500 --> 00:29:13.259
with this right now. I'm sure you and your organization

00:29:13.259 --> 00:29:16.099
are feeling the same pains. I'll bring up tariffs.

00:29:16.380 --> 00:29:20.529
It's been a wild ride. I think since the start

00:29:20.529 --> 00:29:23.150
of the year and so forth. And especially when

00:29:23.150 --> 00:29:26.250
your business is so tied into products and services

00:29:26.250 --> 00:29:29.029
that are coming from outside of the country.

00:29:29.369 --> 00:29:32.150
That's been a big challenge. And I will admit,

00:29:32.230 --> 00:29:35.799
I have talked a lot. to my network and contacts

00:29:35.799 --> 00:29:38.700
about how they're dealing with it, what they're

00:29:38.700 --> 00:29:40.799
learning, how they're educating their customers,

00:29:41.000 --> 00:29:43.859
how they're trying to stay in front of it. That's

00:29:43.859 --> 00:29:46.599
probably the best thing I can say about that

00:29:46.599 --> 00:29:49.019
because that has become a huge topic of conversation

00:29:49.019 --> 00:29:52.019
at a lot of events that I attend in the spaces

00:29:52.019 --> 00:29:54.960
and areas that I run in now and so forth. Yeah,

00:29:54.980 --> 00:29:56.839
I think to answer your question, having a broad

00:29:56.839 --> 00:30:01.200
network, a very diversified network only can

00:30:01.200 --> 00:30:04.339
help you. be open to the fact to reach out and

00:30:04.339 --> 00:30:08.200
ask for help, ask questions if need be. Yeah,

00:30:08.240 --> 00:30:11.900
I have a great many connections on LinkedIn,

00:30:12.000 --> 00:30:16.420
but I have a certain few that ask me the questions

00:30:16.420 --> 00:30:19.619
through LinkedIn or email because they're going

00:30:19.619 --> 00:30:22.299
through a problem, usually a networking or communication

00:30:22.299 --> 00:30:25.720
problem, and they want to know, is this the right

00:30:25.720 --> 00:30:29.170
way or is there a better way to handle it? And

00:30:29.170 --> 00:30:31.190
I answered a little bit. And they always are

00:30:31.190 --> 00:30:35.569
appreciative. But A, I was asked. So it made

00:30:35.569 --> 00:30:38.529
me feel good. My answer made them feel good.

00:30:38.690 --> 00:30:42.250
It was always that type of a feeling. And they

00:30:42.250 --> 00:30:46.430
would respect that and make my network grow.

00:30:46.630 --> 00:30:51.410
And that's really what I'm after. Okay, so here

00:30:51.410 --> 00:30:55.210
we go. How do you spot real connections? versus

00:30:55.210 --> 00:30:58.349
surface -level networking, especially when your

00:30:58.349 --> 00:31:01.970
time and energy are limited? Oh, that's a good

00:31:01.970 --> 00:31:05.109
question. Now, we've talked a lot about when

00:31:05.109 --> 00:31:07.130
you go to a networking event and it has to be

00:31:07.130 --> 00:31:10.829
a mutually beneficial relationship. We did this

00:31:10.829 --> 00:31:13.390
at GBS probably about the time I started here.

00:31:13.549 --> 00:31:15.690
One of the first things that we had to identify

00:31:15.690 --> 00:31:19.500
was... What is our sweet spot? What are the vertical

00:31:19.500 --> 00:31:22.200
markets that we want to play in? What are the

00:31:22.200 --> 00:31:24.220
products and services we want to sell in those

00:31:24.220 --> 00:31:27.859
vertical markets? And what do we need to be smart

00:31:27.859 --> 00:31:31.559
about? We're going to walk away or not focus

00:31:31.559 --> 00:31:33.940
on, I would say, in our prospecting efforts.

00:31:34.140 --> 00:31:37.759
So we built what we call a sweet spot. So when

00:31:37.759 --> 00:31:40.720
I go to these events, especially like a chamber

00:31:40.720 --> 00:31:43.660
event, I go to the Akron Chamber of Commerce.

00:31:43.740 --> 00:31:45.720
I go to the Canton Chamber of Commerce here.

00:31:45.799 --> 00:31:48.930
I've been to Youngstown as well. and so forth.

00:31:49.049 --> 00:31:51.089
And there's all walks of life there, all different

00:31:51.089 --> 00:31:54.549
kinds of businesses and so forth. I have an idea

00:31:54.549 --> 00:31:57.470
of where I want to focus my time and so forth.

00:31:57.609 --> 00:31:59.470
And I know there's other people there that want

00:31:59.470 --> 00:32:01.670
to capture my attention, my time, if they're

00:32:01.670 --> 00:32:04.430
selling something to me on a personal level,

00:32:04.529 --> 00:32:06.710
because you get a lot of that, obviously. There's

00:32:06.710 --> 00:32:09.250
insurance people there, the folks that want to

00:32:09.250 --> 00:32:11.569
put the brain guard over your gutters, they're

00:32:11.569 --> 00:32:14.500
all there and so forth. So I think you just got

00:32:14.500 --> 00:32:16.839
to understand where you want to spend your time

00:32:16.839 --> 00:32:19.579
in that two -hour session or three hours or whatever

00:32:19.579 --> 00:32:23.700
it is. But always be nice. Always be cordial.

00:32:23.700 --> 00:32:28.059
Speak to everybody. But then quickly pivot to

00:32:28.059 --> 00:32:30.019
where you need to be and who you need to be speaking

00:32:30.019 --> 00:32:32.119
to, I guess, is the best way I would say that.

00:32:32.700 --> 00:32:35.930
Yeah. I'm laughing while you're talking because

00:32:35.930 --> 00:32:38.690
I'm agreeing with everything that you're saying.

00:32:39.089 --> 00:32:42.250
And, you know, I know a local chamber of commerce

00:32:42.250 --> 00:32:44.650
is also part of that. It's like when I get up

00:32:44.650 --> 00:32:46.730
in front of them and I say you're at a networking

00:32:46.730 --> 00:32:50.769
table, you don't talk immediately. You don't

00:32:50.769 --> 00:32:54.130
say anything. Wait for the conversation. Is this

00:32:54.130 --> 00:32:56.589
a conversation that I want to become involved

00:32:56.589 --> 00:33:00.400
with? If it's not, you politely bow out and go

00:33:00.400 --> 00:33:03.339
to the next table. That's right. And if it is,

00:33:03.380 --> 00:33:05.000
of course, then you stay and talk and everything

00:33:05.000 --> 00:33:09.920
else. But you have to, it's called active listening.

00:33:10.140 --> 00:33:12.940
You have to listen for what's going on. Is this

00:33:12.940 --> 00:33:16.019
conversation? It's not. I'll see you later. I'm

00:33:16.019 --> 00:33:17.720
going to the next table. You don't say that,

00:33:17.759 --> 00:33:20.180
of course. You politely bow out and you go to

00:33:20.180 --> 00:33:22.680
the next table. But it could be there. I had

00:33:22.680 --> 00:33:25.079
a situation a year ago where I met some folks

00:33:25.079 --> 00:33:27.000
and I didn't quite know. I just walked up to

00:33:27.000 --> 00:33:29.319
the table and I started talking to them. They

00:33:29.319 --> 00:33:33.640
represented the Akron Canton Food Bank. And now

00:33:33.640 --> 00:33:37.160
that would not. fit a sweet spot of gbs brand

00:33:37.160 --> 00:33:39.200
connect and so forth but i started talking to

00:33:39.200 --> 00:33:41.779
them and it actually was mutually beneficial

00:33:41.779 --> 00:33:45.039
because now my wife and i volunteer and time

00:33:45.039 --> 00:33:47.579
and donations and what have you because of that

00:33:47.579 --> 00:33:50.779
conversation i'm not selling to them we will

00:33:50.779 --> 00:33:54.609
never sell to them and so forth but You're right.

00:33:54.650 --> 00:33:57.569
You've got to walk into every conversation politely.

00:33:57.869 --> 00:34:00.069
Everybody wants to talk about what they do because

00:34:00.069 --> 00:34:01.809
it's important to them. And what they're doing

00:34:01.809 --> 00:34:03.990
is a wonderful mission. And that was interesting,

00:34:04.210 --> 00:34:05.970
but it had nothing to do with me selling to them.

00:34:06.130 --> 00:34:08.869
Absolutely. The best way to go out and to network,

00:34:09.070 --> 00:34:12.610
if you volunteer, volunteer for something, and

00:34:12.610 --> 00:34:15.670
you go in, because eventually it'll come around,

00:34:15.909 --> 00:34:18.489
what do you do for a living? Correct. You don't

00:34:18.489 --> 00:34:20.710
come out and say it, but something will happen

00:34:20.710 --> 00:34:23.179
and say, what do you do? And then you go and

00:34:23.179 --> 00:34:25.119
start talking about it, but you're never pushing

00:34:25.119 --> 00:34:29.739
it. You're trusted almost immediately when that

00:34:29.739 --> 00:34:32.980
happens because you haven't pushed it. I do like

00:34:32.980 --> 00:34:35.079
those events too, when you go and you, especially

00:34:35.079 --> 00:34:37.340
the breakfast one. So everyone is sitting down

00:34:37.340 --> 00:34:39.079
having breakfast around the table and you don't

00:34:39.079 --> 00:34:41.860
know who you're necessarily sitting with. But

00:34:41.860 --> 00:34:44.039
there's questions on the table and the table

00:34:44.039 --> 00:34:46.059
has to, everyone has to answer the question.

00:34:46.139 --> 00:34:48.460
So it just gets the conversation going and moving.

00:34:48.800 --> 00:34:51.519
And then usually there's a guest presenter, but

00:34:51.519 --> 00:34:53.480
then there's like networking afterwards, right?

00:34:53.559 --> 00:34:55.280
So, you know, right away, okay, here's a table

00:34:55.280 --> 00:34:58.280
of 10 people based on those questions that we

00:34:58.280 --> 00:35:00.420
asked and we all talked. There's maybe two or

00:35:00.420 --> 00:35:01.980
three there, but then when you get up and start

00:35:01.980 --> 00:35:03.440
mingling, those are the ones that you're going

00:35:03.440 --> 00:35:05.000
to talk to. And everyone goes off into their

00:35:05.000 --> 00:35:08.909
proper areas, I would say. Absolutely. And I

00:35:08.909 --> 00:35:11.230
like those also, by the way, the breakfast because

00:35:11.230 --> 00:35:15.570
it's a very good icebreaker. Sometimes you need

00:35:15.570 --> 00:35:17.949
that when you walk into an event or something.

00:35:18.210 --> 00:35:22.670
My usually go -to sentence is, wow, that's a

00:35:22.670 --> 00:35:25.170
nice blazer or that's a nice pair of shoes or

00:35:25.170 --> 00:35:26.989
something. Something to break up the conversation

00:35:26.989 --> 00:35:31.210
without saying, hey, what do you do? What do

00:35:31.210 --> 00:35:32.710
you do? Why are you here? And what do you want

00:35:32.710 --> 00:35:34.989
to sell me? Yeah. Usually they say, hey, you

00:35:34.989 --> 00:35:36.949
know, what brought you here today? I said, my

00:35:36.949 --> 00:35:40.769
2017 Dodge Ram. Right there. You know, and they're

00:35:40.769 --> 00:35:48.550
like, what? Okay. So as a mentor, how do you

00:35:48.550 --> 00:35:51.610
help others build confidence in reaching out

00:35:51.610 --> 00:35:55.050
and connecting with people who seem out of their

00:35:55.050 --> 00:36:00.679
league? Oh, that's a great question. The best

00:36:00.679 --> 00:36:03.420
thing that I can say that I do, number one, I

00:36:03.420 --> 00:36:05.559
like to role play a little bit first because

00:36:05.559 --> 00:36:08.820
I have a couple of young salespeople that they're

00:36:08.820 --> 00:36:11.019
very, it's interesting. You're in sales, but

00:36:11.019 --> 00:36:13.699
you're uncomfortable in this environment, right?

00:36:14.179 --> 00:36:16.360
So I like to role play it first. Let's just role

00:36:16.360 --> 00:36:19.179
play. Pretend I'm the CEO of XYZ company and

00:36:19.179 --> 00:36:21.360
you just came up to me at this event. So let's

00:36:21.360 --> 00:36:24.489
role play that. And then when we go to the event

00:36:24.489 --> 00:36:27.030
together, I have them, I'll have them tag along

00:36:27.030 --> 00:36:30.030
with me in the beginning. They listen to me and

00:36:30.030 --> 00:36:33.010
see what I'm doing and how I'm speaking. And

00:36:33.010 --> 00:36:34.989
then I'll send them on their own. And I say,

00:36:35.010 --> 00:36:36.909
okay, now you got to go over there, go to that

00:36:36.909 --> 00:36:39.829
table way over there, and so forth. So it is

00:36:39.829 --> 00:36:42.610
a definite process. It's a definite process in

00:36:42.610 --> 00:36:45.510
getting people out of their shells. There's one

00:36:45.510 --> 00:36:48.329
event that I love, and I'm going to take a couple

00:36:48.329 --> 00:36:50.150
of my young reps to this one coming up here next

00:36:50.150 --> 00:36:53.880
month. Akron has the Cleveland Guardians double

00:36:53.880 --> 00:36:56.559
A baseball team is called the Akron Rubber Ducks.

00:36:57.059 --> 00:36:59.340
And they play their stadiums right in downtown

00:36:59.340 --> 00:37:01.780
Akron. And the Chamber of Commerce does business

00:37:01.780 --> 00:37:04.880
at the ballpark night. And it's the best networking

00:37:04.880 --> 00:37:07.760
event they do. They open up the out in right

00:37:07.760 --> 00:37:10.480
field. There's like a big party patio out there.

00:37:10.559 --> 00:37:13.059
There's like a tiki bar. And they open that up

00:37:13.059 --> 00:37:16.590
to the chamber members. And batting practice

00:37:16.590 --> 00:37:18.889
is going on behind you. The stadium's not, people

00:37:18.889 --> 00:37:20.730
aren't coming in yet to the stadium because the

00:37:20.730 --> 00:37:22.550
game's probably not starting for another two

00:37:22.550 --> 00:37:25.750
hours. But everyone is out there on a nice late

00:37:25.750 --> 00:37:29.389
afternoon, weeknight and having a beer and talking.

00:37:29.469 --> 00:37:32.449
And everybody's very, we've gotten so much business

00:37:32.449 --> 00:37:34.590
just by attending that one event because the

00:37:34.590 --> 00:37:36.309
atmosphere, it's because of the environment.

00:37:36.710 --> 00:37:38.829
And I'm going to take, I'm going to take my two

00:37:38.829 --> 00:37:40.650
young reps to that here in a couple of weeks

00:37:40.650 --> 00:37:44.369
in July and just wear shorts, wear a t -shirt.

00:37:44.760 --> 00:37:46.760
And put your GBS ball cap on, and we're going

00:37:46.760 --> 00:37:48.400
to go. And you're going to go, and you're not

00:37:48.400 --> 00:37:51.039
going to hang with me. I'm going to go over there.

00:37:51.380 --> 00:37:52.739
You're going to go over there. The other guy's

00:37:52.739 --> 00:37:54.659
going to go over here. And yeah, and we're going

00:37:54.659 --> 00:37:56.639
to have fun. And yeah, they got to get out of

00:37:56.639 --> 00:37:58.780
the shell. You just got to keep forcing them

00:37:58.780 --> 00:38:02.380
to get out of their shell. Eventually, they're

00:38:02.380 --> 00:38:06.079
going to eke out themselves. But that's a great,

00:38:06.199 --> 00:38:09.139
down here, a lot of the groups go to the stripers.

00:38:09.260 --> 00:38:10.840
Yes, that's right. In Gwinnett County. Yeah.

00:38:11.280 --> 00:38:13.860
Yeah, it's the same thing. And I used to, when

00:38:13.860 --> 00:38:16.460
I lived in New York, we had another minor league

00:38:16.460 --> 00:38:19.880
ballpark and we had the same events there. I

00:38:19.880 --> 00:38:23.900
had the best time networking with everybody,

00:38:23.940 --> 00:38:27.559
but we're having such a good time that, you know,

00:38:27.579 --> 00:38:30.599
we're talking. And all I did was make arrangements

00:38:30.599 --> 00:38:36.039
for meetings another time. Well, I told my young

00:38:36.039 --> 00:38:38.739
reps, I go, isn't it easier? And if you say no,

00:38:38.880 --> 00:38:41.340
that I'm going to be perplexed, but isn't it

00:38:41.340 --> 00:38:43.320
easier going to a networking event and talking

00:38:43.320 --> 00:38:45.860
to someone face to face than picking up a phone

00:38:45.860 --> 00:38:48.559
cold and trying to call somebody? Don't you find

00:38:48.559 --> 00:38:51.440
that to me, anything done face to face is a thousand

00:38:51.440 --> 00:38:53.840
times easier than me picking up a phone and calling

00:38:53.840 --> 00:38:57.800
someone cold. Absolutely. You're preaching to

00:38:57.800 --> 00:38:59.760
the choir, Jeff. You're preaching to the choir

00:38:59.760 --> 00:39:02.980
because that's exactly what, look, Zoom is great.

00:39:03.420 --> 00:39:07.960
Your cell phone is great. But nothing is the

00:39:07.960 --> 00:39:10.579
same as when you meet somebody, you feel the

00:39:10.579 --> 00:39:13.300
vibe of the person, you feel the vibe of the

00:39:13.300 --> 00:39:16.059
room, and it gets you juiced. You're with all

00:39:16.059 --> 00:39:18.699
these people. There's just something about it

00:39:18.699 --> 00:39:20.780
that you can't get through Zoom. That's right.

00:39:20.980 --> 00:39:25.960
100%. Yep. Okay. Okay. What's one leadership

00:39:25.960 --> 00:39:31.360
trait that makes someone magnetic in their network?

00:39:32.480 --> 00:39:34.960
someone others want to follow or collaborate

00:39:34.960 --> 00:39:40.480
with? What's one leadership trait that magnetic

00:39:40.480 --> 00:39:43.539
person has that others want to follow or collaborate

00:39:43.539 --> 00:39:48.059
with? Well, I think number one, having an outgoing

00:39:48.059 --> 00:39:53.559
personality, having the trait of, like you said,

00:39:53.559 --> 00:39:56.869
that I... Being a leader, you have to make hard

00:39:56.869 --> 00:39:59.989
decisions at times. You have to make tough decisions

00:39:59.989 --> 00:40:05.349
at times. Always be firm, be frank, be friendly.

00:40:05.750 --> 00:40:07.989
Those are like some of the key F words that I

00:40:07.989 --> 00:40:10.429
have. Firm, frank, friendly. Those are good leadership

00:40:10.429 --> 00:40:12.889
traits, I think. And that makes people gravitate

00:40:12.889 --> 00:40:18.309
to leaders and so forth. It was the four Fs,

00:40:18.309 --> 00:40:19.789
and I can't remember the fourth one. It was firm,

00:40:19.869 --> 00:40:24.230
frank, friendly, fair. Those are the four Fs.

00:40:24.230 --> 00:40:26.269
Yeah. So remember that mentor I mentioned to

00:40:26.269 --> 00:40:28.289
you way back when, early in my career? I remember

00:40:28.289 --> 00:40:31.110
him telling me that. But those are the four F

00:40:31.110 --> 00:40:33.650
words. And if you live your management career,

00:40:33.769 --> 00:40:35.530
your leadership career, by those four things,

00:40:35.650 --> 00:40:37.849
you'll be successful. I totally remember that.

00:40:37.969 --> 00:40:42.389
Yep. I agree with that 100%. 100%. Before I ask

00:40:42.389 --> 00:40:44.929
you this, the last question. Okay. You're successful.

00:40:45.579 --> 00:40:49.780
You have achieved a presidential status and you're

00:40:49.780 --> 00:40:52.019
mentoring. And I believe you're doing it the

00:40:52.019 --> 00:40:54.400
right way just by listening to the way you're

00:40:54.400 --> 00:40:58.179
doing it. But you had to have made mistakes.

00:40:58.719 --> 00:41:02.079
What is one of your biggest mistakes that you

00:41:02.079 --> 00:41:06.559
made and how did you overcome it? Oh, boy, that's

00:41:06.559 --> 00:41:08.960
a great question. I get everybody with this question.

00:41:09.369 --> 00:41:11.369
That is, yeah. I'm trying to think of a specific

00:41:11.369 --> 00:41:14.510
example. Here's some mistakes that I made. And

00:41:14.510 --> 00:41:17.769
this one happened not too long ago. As a leader,

00:41:17.889 --> 00:41:20.429
you want to rely on the opinions of your team,

00:41:20.449 --> 00:41:24.909
right? And we were interviewing a gentleman that

00:41:24.909 --> 00:41:29.809
I had met previously at a lunch and had talked

00:41:29.809 --> 00:41:33.590
to via a team's call as well. We're hiring for

00:41:33.590 --> 00:41:38.739
a sales position. And I... My father passed away

00:41:38.739 --> 00:41:40.579
at this time, so I had to get down to Greensboro,

00:41:40.679 --> 00:41:44.320
Georgia. And I missed the day that all these

00:41:44.320 --> 00:41:46.760
candidates were brought into corporate here,

00:41:46.860 --> 00:41:49.780
and they had to go through a series of interviews.

00:41:49.840 --> 00:41:52.920
So they were interviewing with HR, with my director

00:41:52.920 --> 00:41:56.000
of sales, with other various leaders in the organization.

00:41:56.989 --> 00:41:59.110
So I get back from my dad's funeral and what

00:41:59.110 --> 00:42:01.429
have you, and it was a Friday afternoon, and

00:42:01.429 --> 00:42:03.670
right here I'm sitting at my desk, and these

00:42:03.670 --> 00:42:06.170
three folks that interviewed our candidates are

00:42:06.170 --> 00:42:09.489
sitting there, and they're giving me their updates

00:42:09.489 --> 00:42:11.769
or their feelings and opinions about the candidates.

00:42:12.880 --> 00:42:15.440
And one of the guy that I had lunch with and

00:42:15.440 --> 00:42:18.039
the guy that I had been talking to, and I was

00:42:18.039 --> 00:42:20.820
very strong on, supposedly he did very poorly

00:42:20.820 --> 00:42:23.900
that day in the interview process. So all three

00:42:23.900 --> 00:42:26.380
of my people that said to me, don't make him

00:42:26.380 --> 00:42:28.260
an offer. We think you ought to make this gentleman

00:42:28.260 --> 00:42:32.039
an offer. So I listened to them. And sure enough,

00:42:32.219 --> 00:42:34.639
we made an offer to this other gentleman. And

00:42:34.639 --> 00:42:37.739
that guy only lasted about six months, decided

00:42:37.739 --> 00:42:40.880
that he hated this job and went elsewhere. And

00:42:40.880 --> 00:42:42.639
then the gentleman that we didn't make an offer

00:42:42.639 --> 00:42:45.340
to went elsewhere and is being very successful

00:42:45.340 --> 00:42:48.219
where he's at. And so I think the mistake that

00:42:48.219 --> 00:42:52.219
I made was I didn't trust my gut. And that's

00:42:52.219 --> 00:42:55.000
probably, if I sat here long enough and thought

00:42:55.000 --> 00:42:57.659
about other mistakes, it's because I didn't trust

00:42:57.659 --> 00:43:00.250
my gut. at that moment. And that's what caused

00:43:00.250 --> 00:43:03.469
maybe the mistake and so forth. But that one

00:43:03.469 --> 00:43:04.989
was more of a recent one. That one happened about

00:43:04.989 --> 00:43:07.909
two years ago and so forth. So trust your instincts,

00:43:08.090 --> 00:43:10.650
trust your gut. But a good leader does rely on

00:43:10.650 --> 00:43:12.170
their people and the advice of their people.

00:43:12.230 --> 00:43:15.389
You have to allow them to have that opportunity

00:43:15.389 --> 00:43:18.289
to share their feelings and their thoughts. And

00:43:18.289 --> 00:43:20.889
like I said, we build our business plan as a

00:43:20.889 --> 00:43:23.429
team. But sometimes you, as the leader, you got

00:43:23.429 --> 00:43:25.750
to trust your gut. And I missed on that one.

00:43:25.809 --> 00:43:28.349
I swung and missed that one. Yep. Oh, absolutely.

00:43:28.630 --> 00:43:31.269
You take what everybody's telling you of your

00:43:31.269 --> 00:43:35.389
team, and you have to digest it and think about

00:43:35.389 --> 00:43:38.550
it, but you put it up against your gut, what

00:43:38.550 --> 00:43:41.389
you truly believe in. And sometimes it may go

00:43:41.389 --> 00:43:45.050
their way. Sometimes it may not. You, as a leader,

00:43:45.210 --> 00:43:48.070
have to make that decision. Right. Yeah, that's

00:43:48.070 --> 00:43:49.730
a good question. That's a hard one. Yeah, of

00:43:49.730 --> 00:43:52.190
course it's a hard one. That's why I asked you.

00:43:52.250 --> 00:43:55.659
Okay, so bring in this podcast full circle. If

00:43:55.659 --> 00:43:59.340
you could challenge every listener to take one

00:43:59.340 --> 00:44:03.059
bold networking step this week, what would it

00:44:03.059 --> 00:44:09.539
be? I think the bold step I would say in a networking

00:44:09.539 --> 00:44:14.840
is... Look for a networking opportunity that's

00:44:14.840 --> 00:44:17.739
not traditional. Maybe do something that, and

00:44:17.739 --> 00:44:20.420
this is a bold step for me too, do something

00:44:20.420 --> 00:44:23.800
outside of the norm. Like we all go to, it's

00:44:23.800 --> 00:44:26.019
easy to go to chamber events or other networking

00:44:26.019 --> 00:44:29.500
events and so forth. But maybe the bold step

00:44:29.500 --> 00:44:33.380
is network, network in a new place. Maybe it's

00:44:33.380 --> 00:44:36.920
church. Maybe I... Try something new. And I'll

00:44:36.920 --> 00:44:39.420
challenge myself to do the same thing. Typically,

00:44:39.579 --> 00:44:42.019
when I go to church and I leave church, you're

00:44:42.019 --> 00:44:45.400
talking to people more on a personal level, family,

00:44:45.599 --> 00:44:49.659
friends kind of level. Maybe turn that more into

00:44:49.659 --> 00:44:52.440
a networking opportunity, something a little

00:44:52.440 --> 00:44:55.440
bit different. I don't know if that's the right

00:44:55.440 --> 00:44:58.019
place, but yeah. Without being salesy. Without

00:44:58.019 --> 00:45:01.460
being salesy. Yes. Yep. Yeah. Maybe just do something

00:45:01.460 --> 00:45:04.579
that you never have done before. That's considered

00:45:04.579 --> 00:45:07.500
networking and putting yourself out there. So

00:45:07.500 --> 00:45:09.920
that's great. That's great. Jeff, I got to tell

00:45:09.920 --> 00:45:12.239
you, I can probably talk to you for another two

00:45:12.239 --> 00:45:18.199
hours. This is great. This is great. But if somebody

00:45:18.199 --> 00:45:21.500
wants to get hold of you, get hold of GBS or

00:45:21.500 --> 00:45:23.960
something that you have to offer them, what's

00:45:23.960 --> 00:45:26.230
the best way for them to get hold of you? Well,

00:45:26.309 --> 00:45:29.250
I like people. Number one is I like getting emails.

00:45:29.389 --> 00:45:31.309
And I don't mind giving my cell phone number

00:45:31.309 --> 00:45:33.409
out. You want the best way to get a hold of me

00:45:33.409 --> 00:45:36.210
is my cell phone. And I respond to everybody.

00:45:36.309 --> 00:45:39.739
I have this little weird. knack of, I don't go

00:45:39.739 --> 00:45:42.159
to bed at night until I clean my entire email

00:45:42.159 --> 00:45:45.000
inbox out. I don't leave stuff in there. That's

00:45:45.000 --> 00:45:48.039
after dinner, I'm just cleaning up the day. I

00:45:48.039 --> 00:45:50.679
will respond to you. So my email is a great place.

00:45:50.679 --> 00:45:52.719
And then even my cell phone number is a great

00:45:52.719 --> 00:45:54.539
place to get ahold of me. I'll put that into

00:45:54.539 --> 00:45:57.019
the show notes. Okay. Okay. People will have

00:45:57.019 --> 00:46:00.139
it. Okay. Great. Jeff, I'm telling you again,

00:46:00.219 --> 00:46:03.059
this was a great, you're a great guest and I

00:46:03.059 --> 00:46:06.110
look forward to talking to you soon. I like talking

00:46:06.110 --> 00:46:07.949
about work all the time. You could call me out.

00:46:07.989 --> 00:46:10.110
I'm a big green egg guy like this weekend. I

00:46:10.110 --> 00:46:11.710
know it's Father's Day, but my kids don't live

00:46:11.710 --> 00:46:14.389
in Ohio, so I won't see them. But I'll be outside

00:46:14.389 --> 00:46:17.329
on my green egg smoking something and talking

00:46:17.329 --> 00:46:19.690
to someone, I'm sure, about whatever. Yeah, that's

00:46:19.690 --> 00:46:24.909
what happens on weekends for me. I'm sure. Okay,

00:46:25.030 --> 00:46:29.010
Jeff, I'll talk soon. I'd like to. Yeah. Happy

00:46:29.010 --> 00:46:31.170
Father's Day to your audience. And Michael, this

00:46:31.170 --> 00:46:33.610
was wonderful. Thank you very much. Thank you.

00:46:36.840 --> 00:46:40.679
Well, hold on, folks. Don't go anywhere. Let's

00:46:40.679 --> 00:46:43.900
hear from our sponsors. David Neal, co -founder

00:46:43.900 --> 00:46:47.480
Revved Up Kids. Revved Up Kids is on a mission

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To learn more, go to revvedupkids .org. Henry

00:47:03.079 --> 00:47:06.480
Kaplan, Century 21. When it comes to making the

00:47:06.480 --> 00:47:09.460
biggest financial decision of your life, leave

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it in the hands of a proven professional, Henry

00:47:12.139 --> 00:47:15.780
Kaplan. Henry is a global real estate agent with

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00:47:20.320 --> 00:47:22.820
No matter where you're moving, Henry has the

00:47:22.820 --> 00:47:26.039
right connections for you. You can contact Henry

00:47:26.039 --> 00:47:33.159
at 561 -427 -4888. A huge thank you to our guests

00:47:33.159 --> 00:47:36.949
for sharing such insights today. And of course,

00:47:36.949 --> 00:47:39.889
a big shout out to you, our amazing listeners,

00:47:40.110 --> 00:47:42.809
for tuning in and spending your time with us.

00:47:43.070 --> 00:47:46.389
If you're interested in my digital courses, being

00:47:46.389 --> 00:47:49.110
coached or having me come and talk to your company,

00:47:49.349 --> 00:47:52.769
just go to Michael and fill out the request form.

00:47:53.309 --> 00:47:56.610
Remember, networking isn't about being perfect.

00:47:56.849 --> 00:47:59.869
It's about being present. So take what you've

00:47:59.869 --> 00:48:02.710
learned today, get out there and make some meaningful

00:48:02.710 --> 00:48:05.670
connections. If you've enjoyed this episode,

00:48:05.869 --> 00:48:08.809
please don't forget to subscribe. Leave us a

00:48:08.809 --> 00:48:11.409
review and share it with someone who could use

00:48:11.409 --> 00:48:14.550
a little networking inspiration. Let's keep the

00:48:14.550 --> 00:48:17.550
conversation going. You can find me on Apple,

00:48:17.690 --> 00:48:22.510
Spotify, Pandora, YouTube, or my website, foreman

00:48:22.510 --> 00:48:24.929
.com slash podcasts.
