WEBVTT 00:00:14.189 --> 00:00:17.570 Welcome back to Networking Unleashed, Building 00:00:17.570 --> 00:00:20.670 Profitable Connections. I'm your host, Michael 00:00:20.670 --> 00:00:23.670 Forman, and today we're stripping away the noise 00:00:23.670 --> 00:00:27.089 to talk about something powerful of building 00:00:27.089 --> 00:00:30.570 a business that's profitable, purpose -driven, 00:00:30.890 --> 00:00:34.250 and rooted in what you already know. My guest 00:00:34.250 --> 00:00:37.189 has helped countless entrepreneurs launch and 00:00:37.189 --> 00:00:40.789 scale their businesses online without ads, without 00:00:40.789 --> 00:00:44.490 burnout, without a tech team on speed dial. Her 00:00:44.490 --> 00:00:47.710 approach is grounded in truth. You don't need 00:00:47.710 --> 00:00:50.450 to reinvent yourself. You just need to leverage 00:00:50.450 --> 00:00:53.149 your experience and connect with the people you 00:00:53.149 --> 00:00:57.170 need most. In a world obsessed with flashy tactics 00:00:57.170 --> 00:01:00.210 and funnels, she brings us back to what actually 00:01:00.210 --> 00:01:04.530 works, genuine relationships, value -first marketing, 00:01:04.950 --> 00:01:08.090 and clarity in how you show up and serve. So 00:01:08.090 --> 00:01:10.780 if you've been stuck in planning mode, overthinking 00:01:10.780 --> 00:01:13.439 your pitch or wondering how getting traction 00:01:13.439 --> 00:01:16.579 without selling your soul to the algorithm. This 00:01:16.579 --> 00:01:20.200 episode is for you. Let's dive in now and let's 00:01:20.200 --> 00:01:23.079 dive into how connection creates opportunity 00:01:23.079 --> 00:01:27.239 and how simplicity can scale. I would like to 00:01:27.239 --> 00:01:31.040 bring my guest in. Her name is Jean Omlor and 00:01:31.040 --> 00:01:34.140 I hope I said that correctly. Yes, you did. Oh, 00:01:34.140 --> 00:01:36.500 that's not bad on my first shot. Okay. It's not 00:01:36.500 --> 00:01:40.019 bad at all. Yeah, okay. So if you would be so 00:01:40.019 --> 00:01:42.340 kind as to just give us a little bit of your 00:01:42.340 --> 00:01:47.299 background Okay, so I am I have been a coach 00:01:47.299 --> 00:01:52.680 for 13 years and For eight of that I was a business 00:01:52.680 --> 00:01:56.299 strategist business coach consultant and also 00:01:56.299 --> 00:02:00.780 part of that executive leadership coach And I 00:02:00.780 --> 00:02:03.000 don't know K business. It wasn't like now. I'm 00:02:03.000 --> 00:02:05.519 a multi million dollar coach now. It was okay, 00:02:05.519 --> 00:02:07.719 but I knew it wasn't going to just keep building 00:02:07.719 --> 00:02:10.400 sustainably because too much of it was based 00:02:10.400 --> 00:02:13.240 on my time being out there and networking and 00:02:13.240 --> 00:02:16.520 there's only so much that can't scale. It is 00:02:16.520 --> 00:02:19.199 on and there's only so much you can build with 00:02:19.199 --> 00:02:22.129 that because it's just time. real time for money. 00:02:22.330 --> 00:02:25.509 About six years ago, I moved to the Midwest and 00:02:25.509 --> 00:02:27.830 the Midwestern people don't invest in their businesses 00:02:27.830 --> 00:02:30.409 as much as New Yorkers. That's just a fact. Okay. 00:02:31.930 --> 00:02:34.389 And I realized this is not going to work anymore 00:02:34.389 --> 00:02:37.349 because all of my vast networking and being a 00:02:37.349 --> 00:02:39.909 score mentor and being a, I was an ambassador 00:02:39.909 --> 00:02:42.090 for one of the local chambers, all of that work, 00:02:42.090 --> 00:02:43.930 which was a lot of work out there, networking, 00:02:44.189 --> 00:02:47.610 talking, all of that is selling ice to Eskimos. 00:02:48.169 --> 00:02:50.729 I realized I need to get online because The market 00:02:50.729 --> 00:02:52.949 then is the whole world. So I got online about 00:02:52.949 --> 00:02:57.129 six years ago and I figured out how to get. Clients 00:02:57.129 --> 00:03:00.490 very simply online with no ads by just speaking 00:03:00.490 --> 00:03:03.349 to people. And I thought I'm just going to do 00:03:03.349 --> 00:03:05.889 this so well that I'm going to be the best person 00:03:05.889 --> 00:03:09.069 at this. I became known for organic social media 00:03:09.069 --> 00:03:13.090 marketing, meaning organic means not paid. And 00:03:13.090 --> 00:03:15.930 when I got online, I did sign up for not a great 00:03:15.930 --> 00:03:19.069 coaching. Course, but I plunk 10k down on three 00:03:19.069 --> 00:03:21.270 extra credit cards because when I got online 00:03:21.270 --> 00:03:25.389 almost six years ago I was in deep debt and I'm 00:03:25.389 --> 00:03:27.169 also a single mom with two children and I thought 00:03:27.169 --> 00:03:29.789 I need to fix this because It's not like I'm 00:03:29.789 --> 00:03:32.069 getting any younger and it's not every day you 00:03:32.069 --> 00:03:34.509 hear jean I'm 55 or 54 and I'm just gonna go 00:03:34.509 --> 00:03:36.689 online and become a millionaire, but that's what 00:03:36.689 --> 00:03:39.300 happened I got online and I fixed it. I thought, 00:03:39.520 --> 00:03:41.280 wow, this is working so well. And people were 00:03:41.280 --> 00:03:44.219 like, how are you doing that? No ads and figured 00:03:44.219 --> 00:03:46.759 out the whole organic just speaking to people 00:03:46.759 --> 00:03:49.879 and we have it dialed in. So I'm at several million 00:03:49.879 --> 00:03:52.560 now. We've helped over 500 coaches, consultants 00:03:52.560 --> 00:03:54.659 and online service providers like some digital 00:03:54.659 --> 00:03:56.919 marketers. They even have some. I can have some 00:03:56.919 --> 00:03:59.680 accounting firms and people like that, but it 00:03:59.680 --> 00:04:01.960 works. It still works because some of the stuff 00:04:01.960 --> 00:04:03.939 stopped working in the last three years, but 00:04:03.939 --> 00:04:07.919 this organic social media marketing still works. 00:04:07.979 --> 00:04:11.800 So that's what I do now. That's wonderful. That 00:04:11.800 --> 00:04:15.699 really is. And it shows how you went from having 00:04:15.699 --> 00:04:18.759 to do something to actually creating something 00:04:18.759 --> 00:04:21.660 for yourself and you've made it. So that's a 00:04:21.660 --> 00:04:23.800 feather in your cap. Let's go right into the 00:04:23.800 --> 00:04:27.259 questions. You teach people how to turn what 00:04:27.259 --> 00:04:31.240 they already know into a business. How does networking 00:04:31.240 --> 00:04:35.319 with them test, refine and share that expertise 00:04:35.319 --> 00:04:40.120 in a real world way? How does me networking with 00:04:40.120 --> 00:04:43.920 them? Right. How does network work with them? 00:04:43.920 --> 00:04:47.720 Test it, refine and share with the expertise 00:04:47.720 --> 00:04:51.579 in the real world. Okay. I'll just answer this 00:04:51.579 --> 00:04:53.279 the way that I think it's meant and tell me if 00:04:53.279 --> 00:04:58.560 I'm wrong. Okay. So basically what I'm teaching 00:04:58.560 --> 00:05:00.740 is a sort of networking online. It's not just 00:05:00.740 --> 00:05:02.519 networking and wasting your time, but it is meeting 00:05:02.519 --> 00:05:04.839 people and that's all connecting with people's 00:05:04.839 --> 00:05:09.180 networking. That's my, my, my particular definition 00:05:09.180 --> 00:05:11.079 of networking is not what other people are doing. 00:05:11.620 --> 00:05:13.920 First of all, can I just tell you my difference? 00:05:13.920 --> 00:05:17.279 Sure. Absolutely. So the difference is that people 00:05:17.279 --> 00:05:22.540 say, Oh, I'm networking and it's just Very unfocused. 00:05:23.160 --> 00:05:24.680 I'm just going to meet with people and hope and 00:05:24.680 --> 00:05:27.519 see that's not how you network. So I teach people 00:05:27.519 --> 00:05:30.720 to network, connect with people with a purpose. 00:05:31.759 --> 00:05:35.019 And so, yes, I teach them to, because it's organic 00:05:35.019 --> 00:05:36.920 social media marketing. So it is networking, 00:05:37.620 --> 00:05:40.540 but properly where you're not, you're not bait 00:05:40.540 --> 00:05:42.639 and switching people. You're not pretending they're 00:05:42.639 --> 00:05:44.399 so interested in them, but you really want to 00:05:44.399 --> 00:05:46.579 sell them. All that's really bad behavior. We 00:05:46.579 --> 00:05:48.060 don't think it's bad behavior, but it actually 00:05:48.060 --> 00:05:50.870 is. It's actually bad behavior. It's bait and 00:05:50.870 --> 00:05:52.649 switch. Nobody feels great about a bait and switch. 00:05:53.129 --> 00:05:54.649 I had somebody reach out to me. I really want 00:05:54.649 --> 00:05:56.529 to hear about your services. And I thought, why? 00:05:57.529 --> 00:05:59.149 Oh, because I want to sell you this. I said, 00:05:59.370 --> 00:06:00.730 you actually started off telling me you want 00:06:00.730 --> 00:06:02.410 to, but actually that wasn't it. You don't care 00:06:02.410 --> 00:06:05.310 about my services at all. And I knew it. I was 00:06:05.310 --> 00:06:07.790 nice about it, but I thought that is what's wrong 00:06:07.790 --> 00:06:10.269 with how they're doing it. It's they're pretending 00:06:10.269 --> 00:06:13.730 they're so interested in what you do. I'm genuinely 00:06:13.730 --> 00:06:16.290 curious about what people do, of course, but 00:06:16.290 --> 00:06:18.810 I'm not pretending that I want to hire somebody 00:06:18.810 --> 00:06:20.449 to get them on a phone and then do a bait and 00:06:20.449 --> 00:06:21.910 switch. And it doesn't work anyway. I don't know 00:06:21.910 --> 00:06:24.449 why anybody would do that. So yes, we are coaching 00:06:24.449 --> 00:06:28.209 them to leverage what they already know because 00:06:28.209 --> 00:06:31.069 we are knowledge brokers. I think like, I'll 00:06:31.069 --> 00:06:33.589 give you an example. I met, I was networking 00:06:33.589 --> 00:06:37.279 with. And he said, what do you do? And I said, 00:06:37.279 --> 00:06:39.240 and he wanted to be on my podcast, but my podcast 00:06:39.240 --> 00:06:41.079 isn't about adventure. And he's an adventure 00:06:41.079 --> 00:06:43.660 person. And I said, I love what you do. Cause 00:06:43.660 --> 00:06:45.439 I love adventure. I said, but it's not the theme 00:06:45.439 --> 00:06:48.300 of my, if I totally see that. I said, great. 00:06:48.540 --> 00:06:50.759 So we started chatting. So it's networking. Tell 00:06:50.759 --> 00:06:52.480 me what you do. And I said, sure. And he goes, 00:06:52.620 --> 00:06:54.120 what is coaching? And I explained it to him. 00:06:54.120 --> 00:06:55.480 And he said, that was a really good explanation 00:06:55.480 --> 00:06:57.519 in three minutes. I said, yeah, trillion dollar 00:06:57.519 --> 00:07:01.079 industry. He said, yeah, I want to retire in 00:07:01.079 --> 00:07:03.100 the next two years. Do you think I could coach? 00:07:03.259 --> 00:07:05.519 And I said, I don't know. You're a judge. Clearly 00:07:05.519 --> 00:07:07.620 you're good at a lot, but what could you actually 00:07:07.620 --> 00:07:09.300 coach people on? And he said, I've developed 00:07:09.300 --> 00:07:12.319 a decision -making model, SOP, over the years, 00:07:12.319 --> 00:07:13.779 and it works on everything. And I said, that 00:07:13.779 --> 00:07:16.519 is a great offer. And he went, really? I said, 00:07:16.839 --> 00:07:19.040 very good offer. That's decision -making coaching. 00:07:19.120 --> 00:07:20.759 Everybody needs that. And he said, really? I 00:07:20.759 --> 00:07:23.019 said, absolutely. Because I could see that was 00:07:23.019 --> 00:07:24.920 something we could leverage and sell with him. 00:07:25.500 --> 00:07:28.139 So he came in, immediately signed up, and he 00:07:28.139 --> 00:07:29.560 had his first high ticket client within four 00:07:29.560 --> 00:07:31.079 weeks. Guy's never sold a thing in his life. 00:07:31.290 --> 00:07:35.310 Okay. So that is real brokering of what the goodness 00:07:35.310 --> 00:07:38.110 and value of people. He never would have thought 00:07:38.110 --> 00:07:39.990 of doing that. He didn't think there was a value 00:07:39.990 --> 00:07:42.350 in leveraging all of that life experience. And 00:07:42.350 --> 00:07:46.110 I saw that. I thought, wow, that is amazing because 00:07:46.110 --> 00:07:48.209 he said, you need to figure out an SOP as a judge. 00:07:48.370 --> 00:07:50.129 You can't just randomly send people to death 00:07:50.129 --> 00:07:52.250 row. It has to be, you can't because you're angry. 00:07:52.490 --> 00:07:53.949 And he said, it works for a lot of things. He 00:07:53.949 --> 00:07:55.389 said, I use it for a lot of things. And it's 00:07:55.389 --> 00:07:58.350 just, that is fantastic. So I didn't have to 00:07:58.350 --> 00:08:00.579 teach him something. I can't teach him a thing 00:08:00.579 --> 00:08:02.680 about decision -making. He could teach me actually. 00:08:02.980 --> 00:08:06.500 So he already had something great in his knowledge 00:08:06.500 --> 00:08:09.699 base, but all we needed to do was package and 00:08:09.699 --> 00:08:15.139 sell. So that is how we use it. Very good. Okay. 00:08:15.480 --> 00:08:19.420 So for those just starting out online, what ads 00:08:19.420 --> 00:08:23.240 or funnels, if any, what does relationship building 00:08:23.240 --> 00:08:28.649 play in getting traction? Okay. I'm not going 00:08:28.649 --> 00:08:31.769 to, I'm against most ads and funnels for coaches 00:08:31.769 --> 00:08:35.509 because they don't work. Cause I've spent about 00:08:35.509 --> 00:08:38.289 a hundred K to be really transparent. I spent 00:08:38.289 --> 00:08:40.870 about a hundred K after I learned the organic, 00:08:41.429 --> 00:08:43.250 I test a bunch of stuff because that's just a 00:08:43.250 --> 00:08:46.409 smart thing to do is to test everything. So I 00:08:46.409 --> 00:08:48.009 thought maybe these ads will work. And if they 00:08:48.009 --> 00:08:49.870 do, then I could certainly coach my clients on 00:08:49.870 --> 00:08:52.490 that. They don't work. Ads do not work. And every 00:08:52.490 --> 00:08:54.250 time somebody says I'm running ads, I always 00:08:54.250 --> 00:08:57.279 say, Are they working? And they go, to be honest, 00:08:57.460 --> 00:09:01.559 no. Okay. Now the only type of ad I do run is 00:09:01.559 --> 00:09:04.980 an audience building ad on YouTube for my podcast. 00:09:05.059 --> 00:09:07.639 And those are working great. I figured out a 00:09:07.639 --> 00:09:11.019 way to get thousands of subscribers and real 00:09:11.019 --> 00:09:14.100 views and subscribers for next to nothing. So 00:09:14.100 --> 00:09:16.639 that we've been working and that's not about 00:09:16.639 --> 00:09:19.320 clients. That's just building my podcast, which 00:09:19.320 --> 00:09:21.340 isn't really to do with my coaching. I have a 00:09:21.340 --> 00:09:23.360 podcast called business wealth impact, which 00:09:23.360 --> 00:09:25.379 isn't to do with my coaching. It's a broad kind 00:09:25.379 --> 00:09:28.860 of thing. So as far as the coaching and the businesses, 00:09:28.860 --> 00:09:32.279 I don't, I know that some of the digital ads, 00:09:32.320 --> 00:09:34.879 I don't mean Facebook or those there are digital 00:09:34.879 --> 00:09:38.539 search ads that can work like on Yahoo and the 00:09:38.539 --> 00:09:40.820 TV stations and radio stations use that kind. 00:09:41.019 --> 00:09:43.039 And I know that those can work if you're working 00:09:43.039 --> 00:09:45.639 with somebody that knows how to use those, but 00:09:45.639 --> 00:09:50.809 Google ads and Facebook and Instagram and real 00:09:50.809 --> 00:09:53.509 YouTube ads running to be hard to make those 00:09:53.509 --> 00:09:55.269 work. In fact, I don't think it's worth it for 00:09:55.269 --> 00:09:57.590 most businesses because they're just taking your 00:09:57.590 --> 00:09:59.830 money. However, I do know that if you have an 00:09:59.830 --> 00:10:01.909 expert working with you on those digital search 00:10:01.909 --> 00:10:04.509 like Yahoo, you know that I've heard you can 00:10:04.509 --> 00:10:08.789 get those placement ads on websites can be okay, 00:10:09.029 --> 00:10:12.629 but I don't do those myself. I agree with you 00:10:12.629 --> 00:10:15.330 a hundred percent. the people that I coach, the 00:10:15.330 --> 00:10:18.129 people that I teach, I tell them almost exactly 00:10:18.129 --> 00:10:21.309 the same thing. Listen, if you want those high 00:10:21.309 --> 00:10:24.929 ticket clients, you have to spend a godawful 00:10:24.929 --> 00:10:28.490 amount of money to get all that money. So is 00:10:28.490 --> 00:10:31.649 it really worth it or would you rather find another 00:10:31.649 --> 00:10:35.950 way? And yourself and myself, we show them how 00:10:35.950 --> 00:10:40.389 to get there in a different way. Exactly. Because 00:10:40.389 --> 00:10:42.210 I would love if they'd work. I would love it 00:10:42.210 --> 00:10:44.490 that I'd maybe if I'd gotten online 13 years 00:10:44.490 --> 00:10:46.769 ago, they would have worked. That's the everything. 00:10:47.429 --> 00:10:49.149 You just clicked on everything and it worked 00:10:49.149 --> 00:10:51.750 in those days. So am I a little jealous that 00:10:51.750 --> 00:10:53.710 they stopped working that I missed out? But you 00:10:53.710 --> 00:10:55.730 know what? I've done so well that I'm just basking 00:10:55.730 --> 00:10:58.210 in gratitude at this point, but you can't regret 00:10:58.210 --> 00:11:00.269 because things aren't working anymore and you've 00:11:00.269 --> 00:11:02.529 missed the boat. Just find a new boat. Find a 00:11:02.529 --> 00:11:06.330 new boat. That's my absolutely. Absolutely. Find 00:11:06.330 --> 00:11:09.419 it. What's your advice for someone who thinks 00:11:09.419 --> 00:11:12.480 that they need to have it all figured out before 00:11:12.480 --> 00:11:14.940 they start reaching out or making a connection? 00:11:15.580 --> 00:11:17.379 Oh, that's my favorite one. This whole thing 00:11:17.379 --> 00:11:19.700 is just fear, right? We have to have everything 00:11:19.700 --> 00:11:22.440 perfect. And they say lining, I'm getting my 00:11:22.440 --> 00:11:24.299 ducks in a row. And every time I hear that I'm 00:11:24.299 --> 00:11:26.460 groaning, I'm just like, oh, here's another perfectionist 00:11:26.460 --> 00:11:28.580 that's scared, that's stuck. It's never going 00:11:28.580 --> 00:11:31.679 to pull the trigger. My thing was I had to just 00:11:31.679 --> 00:11:34.059 put line one duck up and shoot it. Oh, that's 00:11:34.059 --> 00:11:36.100 my joke. And people laugh when I say that usually 00:11:36.100 --> 00:11:39.100 because why are you lining ducks up? You're not 00:11:39.100 --> 00:11:41.460 starting a multimillion dollar like operation 00:11:41.460 --> 00:11:43.679 where you're getting like the teams in place. 00:11:43.940 --> 00:11:47.840 No, if you're an, a solopreneur ducks lined up 00:11:47.840 --> 00:11:51.820 very few, look at what's fear. When you ask yourself, 00:11:51.820 --> 00:11:54.279 am I actually ever going to take action? Most 00:11:54.279 --> 00:11:57.019 people, they really ask that hard question. No, 00:11:57.120 --> 00:11:59.289 they're just procrastinating. And that's sad 00:11:59.289 --> 00:12:02.929 to me. So the thing is just take one step, messy 00:12:02.929 --> 00:12:05.570 step that you don't know what you're doing and 00:12:05.570 --> 00:12:07.809 you get that foot in the door. Now your foot's 00:12:07.809 --> 00:12:10.210 in the door and you can pry that door open bit 00:12:10.210 --> 00:12:13.149 by bit. It is not about perfectionism. It's not 00:12:13.149 --> 00:12:15.149 about perfect everything. It's not about getting 00:12:15.149 --> 00:12:17.629 your ducks in a row and being ready for the perfect 00:12:17.629 --> 00:12:21.250 move. It is messy and it is just take a step 00:12:21.250 --> 00:12:24.590 already, please. And guess what? Then you see 00:12:24.590 --> 00:12:26.690 what happened from the step. Okay, that was messy, 00:12:26.710 --> 00:12:28.230 but something happened. Okay. I'm going to take 00:12:28.230 --> 00:12:30.210 another step and I'm going to be in the mud now. 00:12:30.610 --> 00:12:34.649 No successful person ever uses the word neat 00:12:34.649 --> 00:12:37.169 or oh, it was so neat and tied up in a bow. No, 00:12:37.169 --> 00:12:39.769 it's messy and it's mean and it's dirty and it's 00:12:39.769 --> 00:12:41.610 not like dirty towards other people, but I mean, 00:12:41.730 --> 00:12:45.549 it's no successful person ever high achievers 00:12:45.549 --> 00:12:47.750 never say, oh yes, that was just so easy. And 00:12:47.750 --> 00:12:49.590 I just get everything in a row and we didn't 00:12:49.590 --> 00:12:51.750 get our hand. We didn't get, no, it's rolling 00:12:51.750 --> 00:12:55.230 in the mud. It's rolling in the mud, like muddler 00:12:55.230 --> 00:12:57.610 mud wrestling. Okay. With yourself, actually, 00:12:57.610 --> 00:12:59.490 cause you're not wrestling anybody else. You 00:12:59.490 --> 00:13:03.070 just take the step and do everything you can 00:13:03.070 --> 00:13:07.029 to get out of that fear. That is just the fear 00:13:07.029 --> 00:13:09.370 that is just stopping people in their tracks 00:13:09.370 --> 00:13:12.350 nonstop because all it's doing is making you 00:13:12.350 --> 00:13:15.370 just wait another day and life is short. Life 00:13:15.370 --> 00:13:17.409 is social. I can't believe how quickly the weeks 00:13:17.409 --> 00:13:19.190 are passing now. I'm like, oh my gosh, I got 00:13:19.190 --> 00:13:21.330 to do more I got to get more towards my purpose. 00:13:21.669 --> 00:13:24.870 So don't do that. It's massive messy action and 00:13:24.870 --> 00:13:27.710 then a bit later The action is not so messy because 00:13:27.710 --> 00:13:30.929 then you start to get it together and then it's 00:13:30.929 --> 00:13:34.950 more Not so messy makes sense Makes a lot of 00:13:34.950 --> 00:13:38.009 sense. I say it's slightly different. I say the 00:13:38.009 --> 00:13:41.750 same exact thing as you I say just do it the 00:13:41.750 --> 00:13:44.190 first time you go out You're going to suck. It's 00:13:44.190 --> 00:13:47.110 going to be horrible, messy, disgusting. But 00:13:47.110 --> 00:13:49.529 you made the first step. So you take from that 00:13:49.529 --> 00:13:52.289 what you can learn from it. You go out again 00:13:52.289 --> 00:13:55.169 and take the second step and then you learn a 00:13:55.169 --> 00:13:57.529 little bit more. And then each time you do it, 00:13:57.690 --> 00:14:00.049 you learn that much more. And pretty soon you'll 00:14:00.049 --> 00:14:02.529 have your ducks in a row, but not in the beginning. 00:14:02.860 --> 00:14:06.679 No, no, 100%. And really success is your mind 00:14:06.679 --> 00:14:09.559 over your emotions. And all it is people are 00:14:09.559 --> 00:14:13.039 already looking forward to, oh, if I fail, I'm 00:14:13.039 --> 00:14:15.559 going to feel bad. It's going to be really icky 00:14:15.559 --> 00:14:18.960 feeling. And they're really protecting how they 00:14:18.960 --> 00:14:22.419 feel in the future. When you think about it, 00:14:22.500 --> 00:14:25.440 right? So the way is, and it's not easy cause 00:14:25.440 --> 00:14:27.379 we're all human and we all have feelings, right? 00:14:27.600 --> 00:14:29.480 And I work with this every day because I want 00:14:29.480 --> 00:14:31.179 to be bulletproof and I want to be like just 00:14:31.179 --> 00:14:32.840 even keeled all the time that no matter what 00:14:32.840 --> 00:14:35.899 anybody says to me, I just absorb it. I respond. 00:14:36.059 --> 00:14:38.480 I'm not like a robot, but it's not bothering 00:14:38.480 --> 00:14:42.019 me. It really is about getting your mind to master 00:14:42.019 --> 00:14:44.720 your emotions all the time. And I don't mean 00:14:44.720 --> 00:14:46.539 emotionless and don't be emotional and don't 00:14:46.539 --> 00:14:49.299 be like a robot, but in business. And when you're 00:14:49.299 --> 00:14:52.100 working towards something. If you're just so 00:14:52.100 --> 00:14:55.600 afraid of having your feelings hurt or failing 00:14:55.600 --> 00:14:57.519 and how that's going to feel, you will get nowhere 00:14:57.519 --> 00:15:00.600 because it does hurt. Yeah. And you're really 00:15:00.600 --> 00:15:02.720 not a business person. There are people who are 00:15:02.720 --> 00:15:05.179 made to be a business people and people who are 00:15:05.179 --> 00:15:08.460 not. And if you're that afraid and that if you're 00:15:08.460 --> 00:15:10.000 really getting hurt and you're never going to 00:15:10.000 --> 00:15:12.519 take that step, then really maybe you're not 00:15:12.519 --> 00:15:15.460 a business person. Maybe you are because I was 00:15:15.460 --> 00:15:16.899 like that when I started. I'll be really honest. 00:15:16.919 --> 00:15:19.679 When I started my business, I was a baby. I just 00:15:19.679 --> 00:15:22.000 was terrible. I was so sensitive and my coach 00:15:22.000 --> 00:15:24.500 was she's John, you have to be not so sensitive. 00:15:24.620 --> 00:15:26.000 And I said, I hate marketing and I don't want 00:15:26.000 --> 00:15:28.320 to market. Cause that makes me nauseous. And 00:15:28.320 --> 00:15:30.139 she said, you need to change and you need to 00:15:30.139 --> 00:15:32.259 get, do you want this business? I said, I have 00:15:32.259 --> 00:15:34.320 to have this business because I got to do this. 00:15:34.639 --> 00:15:36.120 She said, you need to get your mind straight 00:15:36.120 --> 00:15:39.220 and you need to. Embrace marketing and I don't 00:15:39.220 --> 00:15:41.860 care how icky it feels to you. I'm actually feeling 00:15:41.860 --> 00:15:43.460 it in my heart right now because I'm remembering 00:15:43.460 --> 00:15:45.820 this conversation and sales. I didn't want to 00:15:45.820 --> 00:15:48.980 sell. So I wouldn't say that people aren't business 00:15:48.980 --> 00:15:50.960 people. I think that's a little harsh because 00:15:50.960 --> 00:15:53.559 I think that we all struggle with that. Really 00:15:53.559 --> 00:15:56.539 not wanting to sell. It really is. If I want 00:15:56.539 --> 00:15:58.539 to be compassionate, I want to say, look, I sucked. 00:15:58.820 --> 00:16:01.299 Okay. And I was definitely not a business person. 00:16:01.559 --> 00:16:03.340 And I believe that everybody can develop into 00:16:03.340 --> 00:16:04.899 a business person if they truly want to. And 00:16:04.899 --> 00:16:07.340 then they're ready to just. fight those demons 00:16:07.340 --> 00:16:09.240 because it's not like you're a born business 00:16:09.240 --> 00:16:11.860 person. Some people are. I certainly was not. 00:16:11.940 --> 00:16:14.759 It's a miracle that I got where I am. So that's 00:16:14.759 --> 00:16:16.659 why I'm more compassionate with people about 00:16:16.659 --> 00:16:19.960 that. That if I can do it, like anybody can do 00:16:19.960 --> 00:16:23.279 it. That's what I really think. Okay. Okay. Sure. 00:16:23.440 --> 00:16:27.340 I'll accept that. You help create impact and 00:16:27.340 --> 00:16:29.799 income. This is a strong network support both, 00:16:30.259 --> 00:16:33.980 especially in the early stages of business. Okay. 00:16:34.039 --> 00:16:36.940 That's interesting. I was out there networking 00:16:36.940 --> 00:16:39.539 all the time. And I had so many cards. And what 00:16:39.539 --> 00:16:43.899 I realized after a point was what you said, a 00:16:43.899 --> 00:16:46.980 strong network. It's not just a network because 00:16:46.980 --> 00:16:48.519 it was just a bunch of people trying to sell 00:16:48.519 --> 00:16:50.600 me and I was selling to them. And now when I 00:16:50.600 --> 00:16:52.740 looked at these thousands of cards, cause I had 00:16:52.740 --> 00:16:56.870 boxes and I thought there was no real These people 00:16:56.870 --> 00:16:58.610 didn't really want to develop a relationship. 00:16:58.750 --> 00:17:00.649 I wanted to, but it was real. Oh, do you want 00:17:00.649 --> 00:17:03.649 to hire me? Okay. Next. So it's really just kind 00:17:03.649 --> 00:17:05.130 of going through people. Do you want to hire 00:17:05.130 --> 00:17:09.670 me next? Next? The real strong network was later 00:17:09.670 --> 00:17:14.269 when I got online and I did have online friends 00:17:14.269 --> 00:17:16.390 and we did help each other and we still do. So 00:17:16.390 --> 00:17:19.690 that, that was powerful. The network of, of course 00:17:19.690 --> 00:17:23.039 I hired coaches as well, but just my peers that 00:17:23.039 --> 00:17:26.200 that network of support and we would run run 00:17:26.200 --> 00:17:28.359 things by each other and I'm still even coaching 00:17:28.359 --> 00:17:30.420 my friends here and there and they're sending 00:17:30.420 --> 00:17:34.500 me stuff. So that did help a lot as far as my 00:17:34.500 --> 00:17:36.799 network of coaches because there was help that 00:17:36.799 --> 00:17:39.559 we did support a lot, but I didn't rely on that. 00:17:39.619 --> 00:17:41.559 To be honest, I never relied on that. That's 00:17:41.559 --> 00:17:43.819 just nice to have peers that are lovely and we 00:17:43.819 --> 00:17:46.640 help each other, but I didn't rely on it. I relied 00:17:46.640 --> 00:17:49.660 on myself and my marketing because that's all 00:17:49.720 --> 00:17:53.019 you can count on is your marketing efforts every 00:17:53.019 --> 00:17:56.119 single day. And I coach on this. You don't want 00:17:56.119 --> 00:17:59.240 to hope to get business because there is no hope 00:17:59.240 --> 00:18:02.700 in business. There's taking action and then seeing 00:18:02.700 --> 00:18:04.599 what happens and the results and then picking 00:18:04.599 --> 00:18:07.359 yourself up and taking more action. So I don't 00:18:07.359 --> 00:18:11.359 rely on my network at all. It's just nice that 00:18:11.359 --> 00:18:14.180 I know it's not no nice people. That's all. No, 00:18:14.180 --> 00:18:16.400 you rely on yourself for things that you can 00:18:16.400 --> 00:18:20.660 do in really as a business person That's all 00:18:20.660 --> 00:18:24.099 you can really rely on. That's yourself. And 00:18:24.099 --> 00:18:26.440 so that's the way it goes when you said the thousands 00:18:26.440 --> 00:18:29.279 of business cards that you received in my Before 00:18:29.279 --> 00:18:32.599 life I work corporate and I was in mortgage mortgages 00:18:32.599 --> 00:18:35.220 and I used to go to networking events I used 00:18:35.220 --> 00:18:38.099 to come home with a shoe box filled with business 00:18:38.099 --> 00:18:43.380 cards and say look how good I did. Oh in reality 00:18:43.529 --> 00:18:46.150 I didn't do well at all. All I had was business 00:18:46.150 --> 00:18:49.750 cards and no relationships. That's that's a story 00:18:49.750 --> 00:18:52.829 for another day. A lot of entrepreneurs struggle 00:18:52.829 --> 00:18:55.769 to describe what they do in a way that connects. 00:18:56.470 --> 00:18:59.950 How can networking actually help them clarify 00:18:59.950 --> 00:19:02.869 their message? Oh, I love this. So the thing 00:19:02.869 --> 00:19:05.630 is, before I got online, I used to actually lecture 00:19:05.630 --> 00:19:08.609 on this and do public speaking and little mini 00:19:08.609 --> 00:19:10.309 events. People would invite me in when I lived 00:19:10.309 --> 00:19:13.670 in New York because I would help people to I 00:19:13.670 --> 00:19:16.589 would say how to perfect your intro. I didn't 00:19:16.589 --> 00:19:18.809 call it an elevator speech because I hated that 00:19:18.809 --> 00:19:22.049 and it just seemed weird. And I would teach them 00:19:22.049 --> 00:19:25.589 when they were networking to stop babbling so 00:19:25.589 --> 00:19:29.170 much already. Because I start talking to somebody 00:19:29.170 --> 00:19:30.970 and they just start throwing things and I'd be 00:19:30.970 --> 00:19:33.190 like, Oh my gosh, I don't know this person. And 00:19:33.190 --> 00:19:36.309 I, you're just like, Oh, I'm overwhelmed already. 00:19:36.470 --> 00:19:39.289 So I figured out that you really want to say 00:19:39.289 --> 00:19:42.150 very little. You just want to say two things. 00:19:42.289 --> 00:19:45.890 You just want to say, I help XYZ type of people 00:19:45.890 --> 00:19:49.450 get XYZ results. And then you shut up. And people 00:19:49.450 --> 00:19:51.430 were like, this is brilliant. I'm getting clients 00:19:51.430 --> 00:19:54.430 from this because what it does is it cuts down 00:19:54.430 --> 00:19:56.730 the noise. So people would say to me, what are 00:19:56.730 --> 00:19:59.509 you doing? I say, I help at this point. I'd say, 00:19:59.930 --> 00:20:02.650 I help small business owners to explode their 00:20:02.650 --> 00:20:06.519 sales and profits. That's all I'd say. I didn't 00:20:06.519 --> 00:20:08.420 go, Oh, my coach. And I do this. And it's my 00:20:08.420 --> 00:20:11.119 bat. Nothing. I would say that. And I would shut 00:20:11.119 --> 00:20:15.059 up and take, and just shut up and lean back. 00:20:15.279 --> 00:20:17.920 And they go up and they would sit there thinking, 00:20:17.920 --> 00:20:21.259 wow, that was one sentence and she's not talking 00:20:21.259 --> 00:20:24.440 anymore. And it made them think, okay. And then, 00:20:25.359 --> 00:20:28.119 Oh, sometimes they'd be like, one guy took a 00:20:28.119 --> 00:20:30.460 step back and he went, Oh, how do you do that? 00:20:30.460 --> 00:20:33.140 And I said, I do this and the marketing and thought 00:20:33.140 --> 00:20:36.450 that. And he went, Oh, Wow, I want to speak with 00:20:36.450 --> 00:20:37.910 you." And then he ended up being a client of 00:20:37.910 --> 00:20:40.950 mine for six years from that. He said, that one 00:20:40.950 --> 00:20:44.390 thing you told me made me realize that I am terrible 00:20:44.390 --> 00:20:46.690 at that. He said, because you had me at hello 00:20:46.690 --> 00:20:49.829 and you said one sentence, yes, networking can 00:20:49.829 --> 00:20:53.509 be very good if you just say one powerful thing 00:20:53.509 --> 00:20:58.430 and then be quiet and let them ask you more because 00:20:58.430 --> 00:21:01.029 talking and talking about what you do, nobody's 00:21:01.029 --> 00:21:06.200 interested. No. I talk about this from coast 00:21:06.200 --> 00:21:08.460 to coast, from the East Coast to the West Coast. 00:21:08.480 --> 00:21:11.339 I go on stages. I do workshops and everything. 00:21:11.759 --> 00:21:15.720 I tell them exactly what you just said. Awesome. 00:21:15.759 --> 00:21:18.920 We are just synergistic, you and I. We are. I 00:21:18.920 --> 00:21:22.259 just, I told them that, that the, that intro, 00:21:22.559 --> 00:21:24.880 that elevator, that intro that you're, that you 00:21:24.880 --> 00:21:27.880 talk about, you want to say just enough for them 00:21:27.880 --> 00:21:32.000 to understand what you do and to ask you something 00:21:32.000 --> 00:21:34.019 about it. Okay, but this is the point you're 00:21:34.019 --> 00:21:36.779 missing. It's very, this is actually a formula 00:21:36.779 --> 00:21:39.059 that I'm going to teach people right now. The 00:21:39.059 --> 00:21:43.579 formula is you help whom? So that's the target 00:21:43.579 --> 00:21:46.819 market to get what results. So the formula, and 00:21:46.819 --> 00:21:49.740 I would give people the formula. It's I help 00:21:49.740 --> 00:21:54.539 XYZ people get XYZ results, fill in the XYZ. 00:21:54.759 --> 00:21:58.279 Okay. So you have to talk about, you have to 00:21:58.279 --> 00:22:02.359 mention who it's for. Okay, so I help small business 00:22:02.359 --> 00:22:04.740 owners or small bit. Okay, great. What are you 00:22:04.740 --> 00:22:07.339 going to do for us? Oh, explode your sales and 00:22:07.339 --> 00:22:11.079 profits, which is what I did. It wasn't improve 00:22:11.079 --> 00:22:13.920 something. It wasn't provide. It was explode. 00:22:14.079 --> 00:22:19.470 I used a really powerful verb explode. Yes. And 00:22:19.470 --> 00:22:21.829 it made them go, wow, I've never heard that before. 00:22:22.009 --> 00:22:25.109 So it's a way of also using words that are a 00:22:25.109 --> 00:22:28.430 pattern disrupt that they haven't heard spouting 00:22:28.430 --> 00:22:30.450 out of every, cause there's just this cliche. 00:22:31.309 --> 00:22:34.190 I said, also take provide out of that sentence. 00:22:34.269 --> 00:22:37.730 Cause it's weak. I provide really providing stuff. 00:22:38.089 --> 00:22:41.089 So weak. I, so I would coach people and I would 00:22:41.089 --> 00:22:43.730 do these groups that I used to coach NYU, NBA. 00:22:44.000 --> 00:22:46.220 I'm alumni on this. Okay. Cause I lived around 00:22:46.220 --> 00:22:48.400 the corner from New York university. But anyway, 00:22:48.460 --> 00:22:53.019 the point is it's just who is it for? What are 00:22:53.019 --> 00:22:55.359 the massive results that are going to knock their 00:22:55.359 --> 00:22:59.180 socks off? Okay. That's the rule. Who and knock 00:22:59.180 --> 00:23:02.240 the socks off. I took a long time to find those 00:23:02.240 --> 00:23:04.180 few words. Cause I thought it's not, it's helping 00:23:04.180 --> 00:23:06.299 them make money, but it's exploding the sales 00:23:06.299 --> 00:23:10.000 and the profits because profits are just as important 00:23:10.000 --> 00:23:11.440 as revenue. Cause a lot of people make a lot 00:23:11.440 --> 00:23:14.160 of revenue and they have 2 % profit. Ah, so my 00:23:14.160 --> 00:23:16.880 whole thing was revenue and then upping the profits 00:23:16.880 --> 00:23:19.039 as well. And they were just like, wow, how do 00:23:19.039 --> 00:23:22.480 you do that? I didn't say I'm a business coach. 00:23:22.539 --> 00:23:24.640 I didn't say the words business coach because 00:23:24.640 --> 00:23:27.299 nobody cares about my title. They just want to 00:23:27.299 --> 00:23:29.119 know what are you going to do for us? And then 00:23:29.119 --> 00:23:30.880 they'd say, how do you actually coach them? Oh, 00:23:30.920 --> 00:23:32.880 you're a coach. Yeah. Oh, great. Tell me more. 00:23:33.119 --> 00:23:35.720 Then I could expand on it because they'd asked 00:23:35.720 --> 00:23:41.150 me permission based marketing. Get it. Absolutely. 00:23:41.589 --> 00:23:44.509 I love what you say. I love what you talk about 00:23:44.509 --> 00:23:48.069 because like you said, we talk about exactly 00:23:48.069 --> 00:23:51.289 the same thing and it's so nice to hear somebody 00:23:51.289 --> 00:23:55.089 else saying exactly what I tried to sell everybody. 00:23:55.269 --> 00:23:57.329 I say try it because you say it a lot better 00:23:57.329 --> 00:24:02.109 than I do. Thank you for that. Okay. Okay. So 00:24:02.109 --> 00:24:05.910 you've built a business without complicated tech. 00:24:06.079 --> 00:24:09.640 What now what networking habits have helped you 00:24:09.640 --> 00:24:13.799 stay visible and valuable in a noisy online world? 00:24:14.920 --> 00:24:19.980 focus Focus you got to say no to a bunch of stuff 00:24:19.980 --> 00:24:21.759 I figured out something that they say figure 00:24:21.759 --> 00:24:23.839 out something and just I sold the same program 00:24:23.839 --> 00:24:26.460 over and over and over again It worked I wasn't 00:24:26.460 --> 00:24:28.859 I was always looking for new things to work for 00:24:28.859 --> 00:24:30.819 me and my clients because I experiment I spent 00:24:30.819 --> 00:24:33.559 a hundred K and ads Okay. Cause I experiment, 00:24:33.740 --> 00:24:35.500 I've hired a bunch of pissed a lot of frogs, 00:24:36.220 --> 00:24:37.779 but I'm like, maybe this will work. I'll just 00:24:37.779 --> 00:24:39.279 check it out because if it works for me, then 00:24:39.279 --> 00:24:41.400 I'll tell my clients about it. Maybe this will 00:24:41.400 --> 00:24:43.339 work because it works for me. So I keep doing 00:24:43.339 --> 00:24:46.119 that still, but it's on the side. Just let's 00:24:46.119 --> 00:24:50.140 test a bunch of stuff as well. But really what 00:24:50.140 --> 00:24:52.480 I've all maybe moved, like I started on Facebook, 00:24:52.619 --> 00:24:54.079 made tons of money there. And then I learned 00:24:54.079 --> 00:24:57.119 LinkedIn as well. And then I also learned Instagram 00:24:57.119 --> 00:24:58.819 and we had all three and sometimes Instagram 00:24:58.819 --> 00:25:01.599 is working better than LinkedIn or Facebook or 00:25:01.599 --> 00:25:03.019 whatever. And then they'll change algorithms. 00:25:03.259 --> 00:25:05.299 And then we always figure out what's working 00:25:05.299 --> 00:25:06.980 for me and my clients. And it depends on their 00:25:06.980 --> 00:25:11.700 offer, of course, but about there's a thing that 00:25:11.700 --> 00:25:13.779 I'm just going to plug a bunch of stuff in, keep 00:25:13.779 --> 00:25:15.920 your eye on the prize. If something's working, 00:25:16.500 --> 00:25:19.619 keep doing it the same way. See other alternatives, 00:25:19.700 --> 00:25:22.019 but if it ain't, if it ain't broke, don't fix 00:25:22.019 --> 00:25:25.369 it. Right, it is working and you know what organic 00:25:25.369 --> 00:25:27.809 marketing still did I figure new stuff out for 00:25:27.809 --> 00:25:30.569 sure I figured out how to start in a podcast 00:25:30.569 --> 00:25:32.849 because I wanted to which had nothing to do with 00:25:32.849 --> 00:25:35.089 my coaching it's about broad business wealth 00:25:35.089 --> 00:25:37.490 and impact on purpose because I didn't want to 00:25:37.490 --> 00:25:40.589 do a pitchy for the my coach coaching and it 00:25:40.589 --> 00:25:42.670 was more about my purpose of business and wealth 00:25:42.670 --> 00:25:45.869 creation for all and impact in the world and 00:25:45.869 --> 00:25:48.390 I figured out by accident that how to monetize 00:25:48.390 --> 00:25:51.220 that I was like wow so now I have something else 00:25:51.220 --> 00:25:53.579 I coach my clients on and then I figured out 00:25:53.579 --> 00:25:56.819 a new way of monetizing with Like sponsorships 00:25:56.819 --> 00:25:58.539 and which I wasn't even trying to, and I don't 00:25:58.539 --> 00:26:00.220 really care about that, to be honest, because 00:26:00.220 --> 00:26:02.420 I'm a very high ticket kind of gal, but my clients 00:26:02.420 --> 00:26:05.200 care. So I'm testing this whole model and I figured 00:26:05.200 --> 00:26:07.859 out how to get massive amounts of views and subscribers 00:26:07.859 --> 00:26:09.980 for next to nothing. So that's another, so I'm 00:26:09.980 --> 00:26:12.799 always experimenting and I figure stuff out and 00:26:12.799 --> 00:26:15.819 I'm like, wow, I discovered it's, I'm a mad scientist 00:26:15.819 --> 00:26:18.759 with marketing, but I keep doing what's working 00:26:18.759 --> 00:26:21.099 and I will shift it if something's working better, 00:26:21.099 --> 00:26:24.990 but it's not about. Oh, now I'm, and of course 00:26:24.990 --> 00:26:27.710 I tried to make the whole ads thing work, but 00:26:27.710 --> 00:26:29.869 I thought, sure, the ads are worth it, but they 00:26:29.869 --> 00:26:32.029 weren't, but I'd kept doing what I was doing. 00:26:32.390 --> 00:26:34.549 So I didn't have a dip. New things are working 00:26:34.549 --> 00:26:36.789 better in new markets. I don't know. It's just, 00:26:36.970 --> 00:26:39.529 it's about just doing what's working and sure, 00:26:39.609 --> 00:26:41.490 keep experimenting. Cause then you might segue 00:26:41.490 --> 00:26:43.609 into something a bit different. I've definitely 00:26:43.609 --> 00:26:47.869 developed, but it's still organic marketing. 00:26:50.549 --> 00:26:54.880 When scaling. How do you maintain genuine relationships, 00:26:55.420 --> 00:26:58.200 especially when your audience or client list 00:26:58.200 --> 00:27:02.119 start to grow? I haven't really had a problem 00:27:02.119 --> 00:27:04.460 with that because I don't, I'm not a McDonald's 00:27:04.460 --> 00:27:06.539 coaching company and I didn't want to run millions 00:27:06.539 --> 00:27:08.640 of dollars of ads and lose touch with my clients 00:27:08.640 --> 00:27:10.839 and then have a big huge team. And then actually 00:27:10.839 --> 00:27:12.880 the profits are so low. You're doing more works 00:27:12.880 --> 00:27:14.920 often for fewer profits. I was like, let's make 00:27:14.920 --> 00:27:17.619 this sustainable where my clients still have 00:27:17.619 --> 00:27:21.769 vast access to me. And we have actually a very 00:27:21.769 --> 00:27:23.950 generosity based model, which my clients can 00:27:23.950 --> 00:27:26.329 book a call with me whenever they want, but they 00:27:26.329 --> 00:27:29.349 are so well coached up with all the other coaches 00:27:29.349 --> 00:27:32.089 and the group that they don't need a lot of one 00:27:32.089 --> 00:27:34.569 on one. So I've worked something out that they're 00:27:34.569 --> 00:27:36.990 so well serviced. They can certainly have it, 00:27:37.069 --> 00:27:39.970 but I don't feel like I'm over coaching. I don't 00:27:39.970 --> 00:27:43.150 feel like I'm burning out with the coaching at 00:27:43.150 --> 00:27:45.329 all. And it's just worked the way we've done 00:27:45.329 --> 00:27:47.950 it. Cause I do have other coaches. who are not 00:27:47.950 --> 00:27:49.970 underlings, they're on the same level, but they're 00:27:49.970 --> 00:27:51.769 doing different things. Does that make sense? 00:27:52.309 --> 00:27:54.569 Different expertise. Makes perfect sense. Yeah, 00:27:54.829 --> 00:27:58.529 no, that's exactly part of something similar 00:27:58.529 --> 00:28:01.130 to that. And I think that's the only way to grow 00:28:01.130 --> 00:28:04.549 also, because you're not limiting yourself a 00:28:04.549 --> 00:28:08.230 lot more to offer. So I agree with that 100%. 00:28:08.230 --> 00:28:11.650 What's one connection you made that changed your 00:28:11.650 --> 00:28:15.410 business and what made the relationship so impactful? 00:28:16.950 --> 00:28:20.069 There's so many, let me just think of one. I 00:28:20.069 --> 00:28:22.789 think that my buddy that I've never actually 00:28:22.789 --> 00:28:26.150 met in person, we met when I first got online 00:28:26.150 --> 00:28:28.369 and we've just been like accountability partners 00:28:28.369 --> 00:28:31.369 and friends ever since. And it's just been because 00:28:31.369 --> 00:28:33.490 I also have coaches, but we're not coaching each 00:28:33.490 --> 00:28:35.470 other. It's just accountability. It's been a 00:28:35.470 --> 00:28:37.289 very beautiful relationship when we never actually 00:28:37.289 --> 00:28:39.609 met in person. And it's been great because it's 00:28:39.609 --> 00:28:41.950 just been somebody to run stuff by him and it's 00:28:41.950 --> 00:28:44.130 been beautiful. So it's been a really a support. 00:28:44.980 --> 00:28:47.059 apart from coaching and mentoring. It's just 00:28:47.059 --> 00:28:49.740 been a, so that's been really wonderful. And 00:28:49.740 --> 00:28:51.319 he said it was great. It's been great for him 00:28:51.319 --> 00:28:56.059 too. So that was amazing. That's one. Okay. That's 00:28:56.059 --> 00:28:58.740 beautiful. That's just, that's beautiful. And 00:28:58.740 --> 00:29:02.380 you should keep that as long as you can because 00:29:02.380 --> 00:29:05.839 that's because no money is involved or anything. 00:29:06.119 --> 00:29:09.079 That's just, it's accountability, but it's a 00:29:09.079 --> 00:29:12.000 good friendship as well. Sure. Works very well. 00:29:12.579 --> 00:29:17.180 Okay. So for someone who's introverted or overwhelmed 00:29:17.180 --> 00:29:20.839 by online marketing, what's one simple, high 00:29:20.839 --> 00:29:24.220 impact way to start building a network that actually 00:29:24.220 --> 00:29:26.799 matters. You're talking to the right person because 00:29:26.799 --> 00:29:29.099 when I got online I had no traction I didn't 00:29:29.099 --> 00:29:31.380 have any I was barely on there It was just my 00:29:31.380 --> 00:29:33.559 friend said she could you please get on Facebook 00:29:33.559 --> 00:29:35.960 so we can speak with you overseas and I said, 00:29:36.000 --> 00:29:38.559 okay I would say I started off as an introvert 00:29:38.559 --> 00:29:40.779 and people don't think I am but I think that 00:29:40.779 --> 00:29:43.160 inter I have a different view of introvert and 00:29:43.160 --> 00:29:45.359 I think that we all have both and a lot of it 00:29:45.359 --> 00:29:47.240 has to do with Situations. However, there are 00:29:47.240 --> 00:29:50.819 some deep introverts. I get it. One thing is 00:29:50.819 --> 00:29:55.170 the one thing don't think of it as Oh my goodness. 00:29:55.410 --> 00:29:57.750 I have to reach out to all of these strangers. 00:29:59.349 --> 00:30:02.230 That's hard. And that's not what I did. I saw 00:30:02.230 --> 00:30:08.049 it as one human being at a time. And when you 00:30:08.049 --> 00:30:10.309 don't say, I'm going to post all over the place 00:30:10.309 --> 00:30:11.769 and I'm going to bring in a flood of clients 00:30:11.769 --> 00:30:14.509 all at once. When you say no, I'm going to do 00:30:14.509 --> 00:30:17.490 one thing. The one thing, one thing, one human 00:30:17.490 --> 00:30:20.490 being, I'm going to reach out to one person and 00:30:20.490 --> 00:30:23.170 I'm going to start a conversation with one person. 00:30:23.369 --> 00:30:26.210 What gets overwhelming for introverts is all 00:30:26.210 --> 00:30:29.289 of that splattering all over and trying to get 00:30:29.289 --> 00:30:31.309 a bunch of people in your funnel, which doesn't 00:30:31.309 --> 00:30:33.269 work anyway, unless you are running ads and you're 00:30:33.269 --> 00:30:35.950 like Russell Brunson type kind of thing. What 00:30:35.950 --> 00:30:39.049 has worked for me and my clients is becoming 00:30:39.049 --> 00:30:43.470 more focused on the human being in front of you. 00:30:45.150 --> 00:30:48.089 Talk to one person and not 10 at once. You could 00:30:48.089 --> 00:30:49.890 have conversations with more than one, but if 00:30:49.890 --> 00:30:52.349 you want to do one thing, just reach out to one 00:30:52.349 --> 00:30:56.069 person, start a conversation, and then start 00:30:56.069 --> 00:31:00.849 another. So it's one thing. Wonderful. Beautiful. 00:31:01.369 --> 00:31:03.609 Okay. So let's bring this podcast full circle. 00:31:04.490 --> 00:31:08.349 If your business disappeared tomorrow, what connections 00:31:08.349 --> 00:31:13.319 would you rebuild first and why? If it disappeared 00:31:13.319 --> 00:31:15.099 tomorrow, I would still have my connections. 00:31:16.180 --> 00:31:19.940 So I wouldn't have to rebuild them. I'm in amazing 00:31:19.940 --> 00:31:23.259 networks. So if, even if the business went away 00:31:23.259 --> 00:31:26.960 for me, I would be like, okay, just start again, 00:31:27.240 --> 00:31:29.779 just finding whatever platform I got kicked. 00:31:30.119 --> 00:31:31.920 I'm assuming, cause I'm kicked off a platform. 00:31:32.119 --> 00:31:34.519 I just start another platform and find a new 00:31:34.519 --> 00:31:37.299 niche and find another way of marketing. So for 00:31:37.299 --> 00:31:39.720 me, it's just people that are good at what they 00:31:39.720 --> 00:31:42.329 do. They're like that. Uzi slime that will slime 00:31:42.329 --> 00:31:45.630 out and somehow find a way, right? So in some 00:31:45.630 --> 00:31:47.990 ways you're going to be laughing. I'm like slime 00:31:47.990 --> 00:31:49.670 because I'm going to, you know, that remember 00:31:49.670 --> 00:31:53.130 that toy called slime? Sure. Yeah, absolutely. 00:31:53.569 --> 00:31:55.569 Probably got all over your carpets, right? So 00:31:55.569 --> 00:31:59.910 yes, it did. Yeah, I know. So the thing is good 00:31:59.910 --> 00:32:03.410 people always find a way. They're going to slime 00:32:03.410 --> 00:32:05.309 out of that. You corner them. They're going to 00:32:05.309 --> 00:32:07.210 slime out. They're going to find another market. 00:32:07.549 --> 00:32:10.769 And that to me it's funny i think of it that 00:32:10.769 --> 00:32:12.990 way that people that are that also it's saying 00:32:12.990 --> 00:32:16.009 that we're flexible and we can reinvent because 00:32:16.009 --> 00:32:18.329 slime reinvents right and then there's one of 00:32:18.329 --> 00:32:20.829 those action heroes does that this is they're 00:32:20.829 --> 00:32:22.609 an action hero that slimes and then creates a 00:32:22.609 --> 00:32:25.069 new body or something but when i think about 00:32:25.069 --> 00:32:29.559 it yeah so good people are like that they're 00:32:29.559 --> 00:32:31.720 plastic as we say in French that means formable 00:32:31.720 --> 00:32:34.299 like clay right and that means they're not rigid 00:32:34.299 --> 00:32:35.940 and you're going to corner us but we're going 00:32:35.940 --> 00:32:38.220 to slime around and we're going to get around 00:32:38.220 --> 00:32:39.579 and we're going to create a new market over here 00:32:39.579 --> 00:32:40.940 in this corner over here and then we're going 00:32:40.940 --> 00:32:43.539 to have people watching us even so that's the 00:32:43.539 --> 00:32:46.940 way to think about yourself is to be adaptable 00:32:46.940 --> 00:32:51.180 and I am adaptable and do I want to lose my business 00:32:51.180 --> 00:32:53.420 that I built absolutely not could I build another 00:32:53.420 --> 00:32:59.539 one sure I know how to Okay. Okay. Sean, this 00:32:59.539 --> 00:33:03.380 was great. This was a wonderful podcast. I'm 00:33:03.380 --> 00:33:06.200 so thankful that you decided to come onto my 00:33:06.200 --> 00:33:10.759 podcast. If somebody wanted to speak to you, 00:33:11.000 --> 00:33:13.839 hire you, talk to you, what's the best way that 00:33:13.839 --> 00:33:17.680 they can get hold of you? Anywhere. LinkedIn, 00:33:18.000 --> 00:33:22.240 my name. Instagram, my name. My website, which 00:33:22.240 --> 00:33:25.759 is Lord .com, my name. Anywhere my name is, I 00:33:25.759 --> 00:33:29.970 will answer. Also, my name, yeah, is also on 00:33:29.970 --> 00:33:33.970 Facebook. Okay. And it's pretty original also, 00:33:34.170 --> 00:33:37.849 your name. So there aren't too many. Yeah. Okay. 00:33:38.470 --> 00:33:40.130 Yeah. I'm pretty sure I'm the only one at this 00:33:40.130 --> 00:33:46.970 point. Yeah. Well, hold on, folks. Don't go anywhere. 00:33:47.390 --> 00:33:50.710 Let's hear from our sponsors. David Neal, co 00:33:50.710 --> 00:33:54.279 -founder, Revved Up Kids. Revved Up Kids is on 00:33:54.279 --> 00:33:57.240 a mission to protect children and teens from 00:33:57.240 --> 00:34:00.259 sexual abuse, exploitation, and trafficking. 00:34:00.900 --> 00:34:03.740 They provide prevention training programs for 00:34:03.740 --> 00:34:07.259 children, teens, and adults. To learn more, go 00:34:07.259 --> 00:34:11.760 to RevvedUpKids .org. Henry Kaplan, Century 21. 00:34:11.900 --> 00:34:14.440 When it comes to making the biggest financial 00:34:14.440 --> 00:34:17.239 decision of your life, leave it in the hands 00:34:17.239 --> 00:34:20.599 of a proven professional, Henry Kaplan. Henry 00:34:20.599 --> 00:34:24.000 is a global real estate agent with Century 21, 00:34:24.480 --> 00:34:27.920 celebrating his 41st year in business. No matter 00:34:27.920 --> 00:34:30.739 where you're moving, Henry has the right connections 00:34:30.739 --> 00:34:37.840 for you. You can contact Henry at 561 -427 -4888. 00:34:41.680 --> 00:34:44.940 insights today. And of course, a big shout out 00:34:44.940 --> 00:34:48.420 to you, our amazing listeners, for tuning in 00:34:48.420 --> 00:34:51.320 and spending your time with us. If you're interested 00:34:51.320 --> 00:34:54.519 in my digital courses, being coached, or having 00:34:54.519 --> 00:34:58.139 me come and talk to your company, just go to 00:34:58.139 --> 00:35:01.340 Michael and fill out the request form. Remember, 00:35:01.659 --> 00:35:04.599 networking isn't about being perfect. It's about 00:35:04.599 --> 00:35:07.559 being present. So take what you've learned today, 00:35:07.800 --> 00:35:10.559 get out there, and make some meaningful connections. 00:35:10.829 --> 00:35:13.849 If you've enjoyed this episode, please don't 00:35:13.849 --> 00:35:17.289 forget to subscribe, leave us a review, and share 00:35:17.289 --> 00:35:19.469 it with someone who could use a little networking 00:35:19.469 --> 00:35:22.610 inspiration. Let's keep the conversation going. 00:35:23.130 --> 00:35:27.389 You can find me on Apple, Spotify, Pandora, YouTube, 00:35:27.849 --> 00:35:32.250 or my website, foreman .com slash podcasts.