WEBVTT

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Welcome back to Connections. I'm your host, Michael

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Foreman, and today's episode is all about how

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to build a business, a reputation, and a legacy

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by showing up with purpose and generosity. My

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guest is the author of NCG Factor, a powerhouse

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framework that stands for networking, connecting,

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and giving. He's on a mission to help professionals

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stop showing up and throwing up. in sales conversations.

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And today, start building authentic relationships

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that open doors, close deals, and create real

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impact. From mastering LinkedIn the right way

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to becoming indispensable in your career or your

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personal life and your personal life. We're going

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deep on how to sell without selling, connect

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without faking it, and lead with value instead

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of ego. If you're ready to learn about how to

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network like a pro, connect like a human, and

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grow your business with intention, you're in

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the right place. So let's start. I would like

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to welcome Larry Kaufman. He is the author of

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the book I just mentioned. Larry, welcome to

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the podcast, and give us a little bit about your

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background. Michael, thank you. Very nice to

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meet you, and I love that East Coast. The way

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that you say my last name is not the way that

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I introduce myself. I'm Larry Kaufman, but I

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like the way you say it better. Great to meet

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you. I'm Illinois born, and I've lived here all

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my life, actually. And so I would say I am a

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salesperson from the time I was in college to

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present, even though I'm in leadership. I'm always

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a salesperson, but I'm not an in -your -face

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salesperson. And I've been in all types of industries.

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But I think we are very similar in our approaches

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to networking, building relationships. I think

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we're going to talk a very similar speak today.

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And I would say that if you were to look at me,

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I'm a giver, connector. I'm a global speaker,

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LinkedIn expert, and a business leader. And I'll

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give you a little personal. Married 36 years,

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coming up Friday this week. I don't know why

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she stays with me, but I'm glad she does. And

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I have two children in their 20s. Hopefully they'll

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be leaving the home soon. I'm working on that.

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But other than that, everything's great. That

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sounds terrific. I see a kinship with what we

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talk about. I too, by the way, have been married

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36 years, two weeks ago. So we're... the same

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in that regard. Do you believe that everybody

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is a salesperson? Everybody is the face of the

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company. I think a lot of things that we do in

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general, everyone has to sell, right? You have

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to sell yourself in whatever role you're in,

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when you interview for a job. And so I think

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that whatever capacity, definitely if you're

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in a sales role. And sometimes people who are

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in a sales role are really not salespeople, right?

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We've touched that world. We've worked with salespeople.

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Some survive, some don't. It's a hard job. Post

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-COVID, even more difficult. But Michael, I would

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say everyone is a salesperson in some way. To

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meet that significant other, there's a bit of

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a sales job. And sometimes you don't close that

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deal. No, that's true. That's true. That was

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just something that I... When I go on stages,

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I do workshops. That's always my first question.

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Who in this room is a salesperson? And if everybody

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doesn't raise their hand, I say something about

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it. But here, let me go into the questions. Let's

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kick off with the NCG factor. What inspired it?

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And how does networking, connecting, and giving

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actually play out in the real world of business?

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I think what inspired it was I reflected on my

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time back in the college days, right? Back when

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I went to college, because I'm very mature, not

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old, very mature. Back when I went to college,

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I didn't have the internet, right? I didn't have

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LinkedIn. I didn't have a cell phone. Everything

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was different back then. It was a different way

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of life. And back in my college days, it was

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about having fun. And I didn't think about serving

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on a charity board, a junior board, volunteering.

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It was all about Larry. It wasn't about other

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people. And I would say that things have changed

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a bit today. And so when I, I guess when I go

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out today and I get the opportunity to speak

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at a university, I'm so excited. Not that I don't

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like presenting to senior level salespeople or

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CEOs or board members, and I've done all that.

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But I love meeting with the college kids because

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they really haven't been exposed to networking.

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They haven't been exposed to building authentic

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relationships. And that's the time I want to

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catch them. That's the foundation they could

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build that no one taught me about that. And I

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want to help them understand LinkedIn. I want

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to help them understand networking. The book,

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The NCG Factor, is networking, connecting, giving.

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But it's a different way to network. I believe

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the way you and I like to network, right? With

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authenticity, building relationships, not this

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social exchange of business cards. I think we're

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trying to get to know people, right? We're not

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just, how many people can I meet at this event?

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I was like that. I was that guy. I love going

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to events. And I just loaded my pockets with

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business cards. And if I came home empty, I thought,

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wow, this is great. Empty of mine and filled

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with other cards. It was a big win. That wasn't

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a big win. I wasn't getting to know people. And

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the connecting aspect, to me, I meet you today

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and I go, I know you were in the Air Force before.

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There was a friend of mine. I think you guys

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would align. He thinks like you. He was actually

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former Air Force. I think that way when I get

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to know people and I'll put people that have

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things in common. Or just they just have that

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match where I think they get along, they'd have

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a great conversation, potentially build a nice

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relationship. And the giving really is it's giving

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of your knowledge like you do that in your talks,

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your podcast. Giving isn't always about donating

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to a charity or about how much money you donate.

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It's giving of yourself and your time and your

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knowledge. That's the way I think. That's it's

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very true. And you hit on so many points that

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I wouldn't have time to discuss all of them.

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But do you believe I believe. OK, let me start

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that way. I believe that ever since the pandemic,

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we have everybody relies on Zoom on the cell

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phones. They forgot about this personal touch.

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And really, the days of building your customer

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list is gone. And the day of building relationships

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is here. So when I used to go, I was part of

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a mortgage company. I used to come home with

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a shoebox filled with business cards. They said,

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yeah, look how good I did. Did I do good? No,

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I didn't. Because I didn't have a relationship

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with any of them. So that's what I feel is the

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difference. Okay. So you talk about building

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authentic relationships. In a world full of noise

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and automation, how does someone actually do

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that without sounding scripted or salesy? I think

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it's got to be one of those things where you

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really do want to build a relationship. When

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I meet with people, they know right away that

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I'm authentic, that I'm not there to... You know,

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we talked, you said it earlier, show up and throw

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up. And too many people do that. And so I'd rather

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actually get to know the other person. I do some

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matchmaking too. And it works the same way in

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relationships, personal relationships. If you

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show up and throw up and you're not interested

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in the other person, you can't build a relationship.

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And I do think we are much more compassionate

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post -COVID. And we have to be more authentic.

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How do you do that? Look, some people, I'll be

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honest with you, some people... may struggle

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some people just that's just who they are i can

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we can only do so much to guide people there

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it's got to come from the heart and you're going

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to know you're going to be able to pick out that

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person that they're trying to be a little authentic

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but they can't wait to sell you their product

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or service they're like so tell me where you're

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from oh air force that's great by the way let

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me tell you what i represent I will talk to people

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and I could talk to them for an hour and they're

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like, Larry, you've asked all about me. I don't

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know anything about you. That's the best sales

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meeting that you could ever have. Because you

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learned about the other person. And you know,

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it's interesting when you do that authentically.

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And people authentically want to know what you

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do and what you represent. And it does come back

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around. And if it doesn't, that's fine. Have

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another meeting. But you learn so much about

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that person. to actually secure that next meeting.

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That's right. That's right. When you go to a

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networking event or you're meeting somebody,

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you go with what's called a servant's heart.

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You go there looking to give, not receive. If

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everybody was going to go to a networking event

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or meet with somebody and they had that in mind,

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everything would be beautiful. Because as you

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said, what goes around comes around. Or at least

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it should. So if you put two people together

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and you refer two people, then one of those two

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people are going to say, you know what? Larry

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referred me. I have to find somebody for Larry.

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So what goes around does come around. But you

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shouldn't expect it. Never expect it. Don't expect

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it. Don't expect it. Absolutely. Absolutely.

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Okay. So you've said that we should stop showing

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up and throwing up when it comes to selling.

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What are some of the biggest mistakes professionals

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make when networking or pitching themselves?

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One of the biggest mistakes is they do show up

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and throw up, which really means it's all about

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themselves. And so I met with an executive virtually,

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had a really nice 45 -minute meeting. It was

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over 43 minutes all about him. And it was challenging,

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but I'm a giver. I'm a good listener. And I'd

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ask questions, and he didn't know anything about

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me, not where I lived, if I had a relationship

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with anybody, if I had kids. What I did for a

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living, he knew nothing. I think I squeezed something

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in, and what I squeezed in was one ask that I

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have, can you read my book? And I have a chapter

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on takers never win. And he reached back out

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and wanted to have another meeting. And so we

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had that meeting and I said, what do you want

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to talk about? He said, I wanted to talk about

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you. Because I realized that reading your book,

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it was all about me. And I want to make it about

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you. And showing up and throwing up and some

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of the mistakes people make is they are too eager

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to talk about. themselves. And I try to counsel

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people. It's better if I can learn all about

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Michael and what you do, what you personally,

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where you're from, right? You can only go so

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deep, right? You don't want to get too personal,

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but hey, where'd you grow up? What'd you do?

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And guess what? On LinkedIn, everything's kind

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of fair game if it's out there. Hey, I saw this

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on LinkedIn. Can you tell me more about this?

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Or the great thing, you have AI, so you can pull

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up information about people. It's scraping. Maybe

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double check. Hey, I saw this about you. It just

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came up when I did some research. You better

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hope it truly is about that person because it

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says I'm a grandmaster chess champion, but that's

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the wrong Larry Kaufman. So be careful. I'm not

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that good at chess. But I think the mistake is

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we don't ask and listen. We just want to sell.

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Stop selling and start learning about the other

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person. personally, professionally, and start

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to build a rapport and relationship, everything's

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going to fall into place. So that's what I recommend.

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I agree. I agree. And every time what I use personally

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is a word, F -O -R -M. That keeps me in line.

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It's family, occupation, recreation, and a message.

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So when I'm talking to Larry, I can bring up

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family. what you do for a living, what you like

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to do, any of the above. And you'll start talking

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about it because when you start talking about

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yourself or things you enjoy besides work, you

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really start talking about it. And then your

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level of trust is going up and that barrier is

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coming down. Know you like you trust you will

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do business with you. So know you, well, of course,

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you're a great guy. Like you, we're going to

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narrow it down just a little bit, all right?

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Know you, like you, and then trust you. That

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trust is such a crucial factor that you have

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to build that trust. And the only way you're

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going to do it is I'm going to have you talk

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about yourself. So that's it. I like that. Okay.

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So how do you balance giving without expecting

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while being strategic in business? Where's the

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sweet spot between generosity and growth? Look,

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there's so many hours a day. I'm in a corporate

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leadership role. So that's my primary focus.

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But I feel that the giving portion of what I

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do each week. It completes me, makes me feel

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good about myself. But sometimes that giving

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is with a prospective client of ours. My staff

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will come to me and ask me to help some of their

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prospective clients. And maybe it's a spouse,

00:15:06.740 --> 00:15:10.240
significant other, a child. It could be a career

00:15:10.240 --> 00:15:13.840
transition. It could be something else. And so

00:15:13.840 --> 00:15:16.139
that's some of that balancing act, right? That's

00:15:16.139 --> 00:15:19.000
tying into the business. And I'm still getting

00:15:19.000 --> 00:15:22.899
to give and help people. So I think when I do

00:15:22.899 --> 00:15:25.440
presentations, my presentations aren't geared

00:15:25.440 --> 00:15:28.500
all towards sales. It's really everything. But

00:15:28.500 --> 00:15:31.559
it's the main theme is building those relationships.

00:15:32.419 --> 00:15:35.419
And so there is a fine balancing act. And so,

00:15:35.440 --> 00:15:38.860
yeah, if I give every day and I don't do my job,

00:15:39.220 --> 00:15:42.159
I have a lot more time to give because I want

00:15:42.159 --> 00:15:45.840
to have my job. But I try to find ways to be

00:15:45.840 --> 00:15:50.039
giving. during that course of each day with what

00:15:50.039 --> 00:15:52.720
I do that may be business related. It may be

00:15:52.720 --> 00:15:56.019
for my staff, for clients, it may be for other

00:15:56.019 --> 00:15:59.940
peers in the company. Don't you rather be known

00:15:59.940 --> 00:16:03.879
as a person who gives than a person who's always

00:16:03.879 --> 00:16:07.340
trying to receive, right? Oh, yeah, totally.

00:16:07.779 --> 00:16:11.059
Absolutely. So that should be first and foremost

00:16:11.059 --> 00:16:14.360
on the person's mind. Say, look, I want to be

00:16:14.360 --> 00:16:17.570
known. I want to be known as a connector. I want

00:16:17.570 --> 00:16:20.110
to be known because that's what I do. Every week

00:16:20.110 --> 00:16:23.850
I have at least two people that I, or two instances

00:16:23.850 --> 00:16:27.129
that I put two people together. This person needs,

00:16:27.210 --> 00:16:29.929
this person needs that. Larry meet Keith, Keith

00:16:29.929 --> 00:16:32.950
meet Larry. He does this, you do this. I feel

00:16:32.950 --> 00:16:36.370
it's a great connection and I back away, right?

00:16:36.450 --> 00:16:38.690
And I let them do it. But I have to, if I do

00:16:38.690 --> 00:16:43.149
that at least twice a week, I know that I am

00:16:43.149 --> 00:16:47.850
connecting and I'm giving. And I don't ask for

00:16:47.850 --> 00:16:50.909
anything in return. So it's just a way that you

00:16:50.909 --> 00:16:56.190
look at things. You're like my twin. Yeah. Okay.

00:16:56.289 --> 00:16:59.850
So tell us about a time when one powerful connection

00:16:59.850 --> 00:17:03.970
changed everything for you and what made that

00:17:03.970 --> 00:17:09.470
connection possible. Really, there's so many.

00:17:09.609 --> 00:17:13.049
I think one powerful connection. We'll see how

00:17:13.049 --> 00:17:16.269
much time we have to talk about this. One powerful

00:17:16.269 --> 00:17:20.509
connection that changed a lot for me was actually

00:17:20.509 --> 00:17:24.670
with an executive I met in transition was a CEO.

00:17:25.650 --> 00:17:28.289
And I met him in a coffee shop. It was actually

00:17:28.289 --> 00:17:30.609
with a gentleman who owned an executive search

00:17:30.609 --> 00:17:34.289
firm. And he said, hey, Larry, meet Mike. And

00:17:34.289 --> 00:17:36.910
he said, Mike is looking for his next CEO role.

00:17:37.150 --> 00:17:39.799
I just met him. And we weren't sitting down with

00:17:39.799 --> 00:17:41.460
him. I just met him in passing. I said, Mike,

00:17:41.519 --> 00:17:44.299
nice to meet you. And I said, Mike, I'd love

00:17:44.299 --> 00:17:46.339
to get together separately to see how I could

00:17:46.339 --> 00:17:48.859
help you. And I know you would do the same thing,

00:17:48.940 --> 00:17:50.859
but not everyone thinks that way. But that's

00:17:50.859 --> 00:17:52.900
the way that I do. Mike and I met a couple of

00:17:52.900 --> 00:17:55.599
weeks later and we had a really good meeting,

00:17:55.640 --> 00:17:57.720
but I didn't know companies looking for a CEO.

00:17:58.579 --> 00:18:02.119
And so I tucked that away because sometimes you

00:18:02.119 --> 00:18:04.200
can't make that connection for someone right

00:18:04.200 --> 00:18:07.309
away. You tuck it away and you think about it.

00:18:07.329 --> 00:18:10.509
It may come up at another time. I had met a founder

00:18:10.509 --> 00:18:13.269
of a company, a CEO of a company. It was like

00:18:13.269 --> 00:18:16.109
$100 million company. And we were talking and

00:18:16.109 --> 00:18:18.990
he said, I have this business issue. And it's

00:18:18.990 --> 00:18:21.470
got in my realm of expertise, but something that

00:18:21.470 --> 00:18:25.250
the CEO, when we got together, this other CEO

00:18:25.250 --> 00:18:28.529
looking for a job, he said something in our meeting.

00:18:28.549 --> 00:18:31.049
And it was a trigger. When I was meeting with

00:18:31.049 --> 00:18:33.369
this founder of this company, I said, you know

00:18:33.369 --> 00:18:35.920
what? I said, John, I'm going to connect you

00:18:35.920 --> 00:18:39.279
with my friend Mike. And I think he could deal

00:18:39.279 --> 00:18:42.740
with this issue with his expertise. I think he's

00:18:42.740 --> 00:18:45.380
going to be able to help you out. And I connected

00:18:45.380 --> 00:18:49.440
them. So they met and they had a really good

00:18:49.440 --> 00:18:51.619
meeting because Mike called me and said, our

00:18:51.619 --> 00:18:56.819
meeting went for six hours. We had a great meeting

00:18:56.819 --> 00:19:01.559
and we ended up going to his company. We looked

00:19:01.559 --> 00:19:04.859
at his books. And next thing I know, Mike was

00:19:04.859 --> 00:19:08.900
hired to be the president of his $100 million

00:19:08.900 --> 00:19:12.180
company. So that gentleman's the CEO. Mike becomes

00:19:12.180 --> 00:19:15.740
the president. Well, Mike became a friend. He

00:19:15.740 --> 00:19:19.960
became a client. And Mike went through some change

00:19:19.960 --> 00:19:25.079
during that process and was going through a divorce.

00:19:25.740 --> 00:19:30.160
And I was helping someone network who was in

00:19:30.160 --> 00:19:34.289
private equity formally. who was in human resources,

00:19:34.369 --> 00:19:37.710
and that person was widowed. Actually, I know

00:19:37.710 --> 00:19:40.470
I put the two of them together to network, and

00:19:40.470 --> 00:19:42.849
I thought there was something there, and those

00:19:42.849 --> 00:19:47.289
two ended up in a relationship. And so Mike has

00:19:47.289 --> 00:19:50.150
continued to be a long -term friend. That was

00:19:50.150 --> 00:19:53.190
transformational for me. I helped someone that

00:19:53.190 --> 00:19:57.240
was in transition. land a job that went from

00:19:57.240 --> 00:20:00.420
running a $10, $15 million company to $100 million

00:20:00.420 --> 00:20:03.200
company that became a $200 million company. And

00:20:03.200 --> 00:20:06.779
that's why he went back into transition. And

00:20:06.779 --> 00:20:09.240
then I connected him into a relationship. Long

00:20:09.240 --> 00:20:14.519
story, Michael, but great story. It really was.

00:20:14.720 --> 00:20:17.980
It was really a great story. What does it mean

00:20:17.980 --> 00:20:21.900
to be indispensable? in today's business world?

00:20:22.000 --> 00:20:25.019
And how does that tie into the way that we build

00:20:25.019 --> 00:20:30.039
and sustain relationships? So this is what I

00:20:30.039 --> 00:20:34.480
believe. You sell someone a product or a service,

00:20:34.680 --> 00:20:39.119
and there are competitors for your product or

00:20:39.119 --> 00:20:43.220
service. And they come to you for the things

00:20:43.220 --> 00:20:47.259
they need related to what you've sold them. That's

00:20:47.259 --> 00:20:50.039
great. But if they come to you for something

00:20:50.039 --> 00:20:54.259
else outside of what you sell and market, and

00:20:54.259 --> 00:20:58.359
they go, Michael, can you help me? My son is

00:20:58.359 --> 00:21:02.400
looking to get into medical school and is having

00:21:02.400 --> 00:21:04.579
trouble getting into this medical school. Could

00:21:04.579 --> 00:21:07.799
you help me out? Because I did help someone advance

00:21:07.799 --> 00:21:10.980
the process where they couldn't get any responsiveness,

00:21:11.059 --> 00:21:14.680
couldn't get into this medical school. So what

00:21:14.680 --> 00:21:17.519
I'm trying to say is if the company in person,

00:21:17.640 --> 00:21:20.619
the decision maker you have made a sale to, only

00:21:20.619 --> 00:21:23.000
calls you, reaches out to you for what you sell

00:21:23.000 --> 00:21:25.279
and market, you're not building a deep relationship.

00:21:26.039 --> 00:21:28.420
You're not becoming indispensable. But if you

00:21:28.420 --> 00:21:30.559
let them know up front, look, you know what?

00:21:30.779 --> 00:21:34.420
If you need anything outside of what I do, I

00:21:34.420 --> 00:21:36.720
want you to think of me as an indispensable relationship

00:21:36.720 --> 00:21:39.819
of yours. So it could be someone's in transition,

00:21:40.039 --> 00:21:42.819
any kind of need. It doesn't have to fall in

00:21:42.819 --> 00:21:46.200
line with what I do. And when you have those

00:21:46.200 --> 00:21:48.539
clients starting to call you and reach out to

00:21:48.539 --> 00:21:50.920
you for other things, you're deepening the relationship

00:21:50.920 --> 00:21:54.519
and you're becoming more indispensable. And so

00:21:54.519 --> 00:21:56.619
when that competing force knocks on the door

00:21:56.619 --> 00:21:59.180
to take the business away and they go, wait a

00:21:59.180 --> 00:22:02.579
minute, I work with Larry Kaufman. He helped

00:22:02.579 --> 00:22:05.220
my wife get a job. He helped my brother get a

00:22:05.220 --> 00:22:09.720
job. He helped us find a home over here. He did

00:22:09.720 --> 00:22:12.400
this. He got us. I couldn't find a good plumber,

00:22:12.420 --> 00:22:16.299
whatever it is. Larry is like my utility, indispensable

00:22:16.299 --> 00:22:19.920
relationship. I don't care what you tell me.

00:22:19.980 --> 00:22:23.319
I'm not leaving Larry and his company. Become

00:22:23.319 --> 00:22:26.720
indispensable. And so indispensable to me is

00:22:26.720 --> 00:22:30.039
you are able to communicate that up front. I

00:22:30.039 --> 00:22:32.819
do that all the time just myself because I'm

00:22:32.819 --> 00:22:36.279
not in a sales role, in a leadership role. But

00:22:36.279 --> 00:22:38.160
the people I network with, I want them to know

00:22:38.160 --> 00:22:40.880
I'm indispensable. How can I be helpful to you

00:22:40.880 --> 00:22:44.400
and those around you? But I do that for my staff

00:22:44.400 --> 00:22:47.039
and team, and they know to come to me. And so

00:22:47.039 --> 00:22:49.200
I help them to become indispensable. You don't

00:22:49.200 --> 00:22:51.640
have to do it alone. You can have the Michaels

00:22:51.640 --> 00:22:53.700
and the Larrys who are connected and connectors

00:22:53.700 --> 00:22:58.099
to help you to become indispensable. Very good.

00:22:58.660 --> 00:23:03.799
Very good. Because I suppose indispensable. You

00:23:03.799 --> 00:23:06.420
can look at it from the other side because those

00:23:06.420 --> 00:23:10.119
people become very loyal to you. And really,

00:23:10.240 --> 00:23:13.140
price point doesn't come into it because you're

00:23:13.140 --> 00:23:15.480
not asking for money. You're not asking for anything.

00:23:15.759 --> 00:23:19.059
You're only giving your time and your expertise

00:23:19.059 --> 00:23:22.579
and knowledge. And why not? Why not come back

00:23:22.579 --> 00:23:24.660
to you and say, hey, Larry, you know what? I

00:23:24.660 --> 00:23:29.059
have this problem. Could you help me? Yes. Either

00:23:29.059 --> 00:23:31.819
you can find somebody to help them or you can

00:23:31.819 --> 00:23:34.660
help them. But the answer to that person would

00:23:34.660 --> 00:23:37.640
be yes. So they always think to come back to

00:23:37.640 --> 00:23:42.240
you. Okay. So a lot of people struggle with networking

00:23:42.240 --> 00:23:46.380
on platforms like LinkedIn. What's one tip from

00:23:46.380 --> 00:23:50.000
LinkedIn Larry that can help people cut through

00:23:50.000 --> 00:23:54.660
the noise and connect with purpose? Look, on

00:23:54.660 --> 00:23:57.410
LinkedIn. The people you're meeting with or want

00:23:57.410 --> 00:24:00.769
to meet with that are second degree to you, but

00:24:00.769 --> 00:24:03.450
the decision maker you'd like to meet with. I

00:24:03.450 --> 00:24:05.390
think it's important to see, do you have any

00:24:05.390 --> 00:24:08.230
shared connections that could be the pathway

00:24:08.230 --> 00:24:10.450
to that person? You never know with your shared

00:24:10.450 --> 00:24:14.809
connections how people know people. And I had

00:24:14.809 --> 00:24:16.849
one that someone on my staff was trying to meet

00:24:16.849 --> 00:24:21.049
an executive. And I saw a lot of connections

00:24:21.049 --> 00:24:24.390
I shared in common with that executive. And so

00:24:24.390 --> 00:24:26.269
I said, let me check with my network and see

00:24:26.269 --> 00:24:28.650
if I can help to arrange an introduction or meeting

00:24:28.650 --> 00:24:31.650
for us with this executive at this big organization.

00:24:32.809 --> 00:24:35.069
I reached out to one person I knew, only one.

00:24:35.130 --> 00:24:37.230
I could have reached out to a lot. I just took

00:24:37.230 --> 00:24:40.250
a stab, reached out to one person. His name is

00:24:40.250 --> 00:24:42.690
Matt. And I said, Matt, how do you know Jeff

00:24:42.690 --> 00:24:46.230
at this company? He said, I'm interested in getting

00:24:46.230 --> 00:24:48.690
introduced. He said, oh, I went to college with

00:24:48.690 --> 00:24:52.160
him. We were roommates. We're friends today.

00:24:52.259 --> 00:24:56.180
We travel as couples. But I'm not going to introduce

00:24:56.180 --> 00:24:59.460
you. I said, what? What's going on? He said,

00:24:59.500 --> 00:25:01.640
I'm going to call him and tell him he has to

00:25:01.640 --> 00:25:05.839
meet with you. How powerful is that, right? So

00:25:05.839 --> 00:25:07.619
I think figuring out who the shared connections

00:25:07.619 --> 00:25:10.380
are. But I also think a lot of people don't come

00:25:10.380 --> 00:25:15.099
prepared to a meeting and look at someone's profile.

00:25:15.740 --> 00:25:18.440
And I'm talking about all aspects of the profile.

00:25:19.160 --> 00:25:21.799
And some profiles are great. like yours, and

00:25:21.799 --> 00:25:24.220
some are not as great. But sometimes there's

00:25:24.220 --> 00:25:27.940
something that seems insignificant, but can be

00:25:27.940 --> 00:25:31.180
significant. So if I looked at someone's profile,

00:25:31.279 --> 00:25:34.359
nothing was there. I didn't have any shared connections.

00:25:34.759 --> 00:25:37.119
But the one thing I saw under the university

00:25:37.119 --> 00:25:40.920
said marching band. Most would ignore that, but

00:25:40.920 --> 00:25:43.079
I would say, Michael, and I know this is not

00:25:43.079 --> 00:25:46.140
on yours, Michael, what instrument did you play

00:25:46.140 --> 00:25:48.420
when you were in the marching band? And you would

00:25:48.420 --> 00:25:51.039
be like, What are you talking about? How did

00:25:51.039 --> 00:25:52.920
you know I was in the marching band? Because

00:25:52.920 --> 00:25:55.140
you probably put that in a long time ago when

00:25:55.140 --> 00:25:57.339
you signed up on LinkedIn, didn't even think

00:25:57.339 --> 00:26:00.579
about it because no one else is asking. But Larry

00:26:00.579 --> 00:26:04.400
asked, and you're never going to forget me. Absolutely.

00:26:04.859 --> 00:26:08.900
Absolutely. And it's those little things that

00:26:08.900 --> 00:26:13.190
you'll never be forgotten, especially with. the

00:26:13.190 --> 00:26:14.970
follow -up. We're not even going to get into

00:26:14.970 --> 00:26:17.910
the follow -up because I feel that the follow

00:26:17.910 --> 00:26:20.650
-up with somebody is more important than actually

00:26:20.650 --> 00:26:24.890
even meeting them. But you do that something

00:26:24.890 --> 00:26:28.170
special, that something so different than everybody

00:26:28.170 --> 00:26:30.569
else, that of course they're going to remember

00:26:30.569 --> 00:26:33.490
you. And the way that you follow up with them,

00:26:33.630 --> 00:26:36.890
you always keep our, you're being top of mind.

00:26:37.210 --> 00:26:39.869
And I hate saying that top of mind, but that's

00:26:39.869 --> 00:26:41.660
the only thing I can think of right now. But

00:26:41.660 --> 00:26:45.900
if you do that one thing, you'll always be remembered

00:26:45.900 --> 00:26:51.920
for that. It's important. Okay. So for someone

00:26:51.920 --> 00:26:55.099
just starting to grow their network, what's better?

00:26:55.640 --> 00:26:59.000
Deepening a few relationships or casting a wide

00:26:59.000 --> 00:27:02.160
net? We've probably covered this already, but

00:27:02.160 --> 00:27:09.180
let's have it. Casting a wide net is fine. For

00:27:09.180 --> 00:27:12.599
myself, look, I have roughly just under 30 ,000

00:27:12.599 --> 00:27:16.259
LinkedIn connections. So people are looking at

00:27:16.259 --> 00:27:19.319
me and Larry's saying, don't cast such a wide

00:27:19.319 --> 00:27:22.460
net, right? I'll tell people, should you have

00:27:22.460 --> 00:27:25.819
10 ,000 connections? I think you should have

00:27:25.819 --> 00:27:29.119
a strong network of people you trust, even on

00:27:29.119 --> 00:27:31.500
a LinkedIn. Depending upon your tenure in the

00:27:31.500 --> 00:27:34.160
business world, maybe it's 500, maybe it's 1

00:27:34.160 --> 00:27:36.339
,000, maybe it's 2 ,000. I'm not saying you'll

00:27:36.339 --> 00:27:40.009
know 2 ,000. exceptionally well, but enough to

00:27:40.009 --> 00:27:42.430
where they take a call, take a meeting with you.

00:27:43.029 --> 00:27:45.829
I think what you want to have is that know, like,

00:27:45.829 --> 00:27:49.730
trust relationship base. And so I think kind

00:27:49.730 --> 00:27:52.109
of keep it tight. In my book, I call it inner

00:27:52.109 --> 00:27:55.190
circle, outer circle. Your inner circle, yeah,

00:27:55.250 --> 00:27:58.509
they're your family. Sometimes your family really

00:27:58.509 --> 00:28:02.049
should be in your outer circle, but inner circle,

00:28:02.089 --> 00:28:04.509
the people that you really trust that will go

00:28:04.509 --> 00:28:07.549
the distance for you. And those could be people

00:28:07.549 --> 00:28:09.990
that they can be your clients. I have clients

00:28:09.990 --> 00:28:12.990
today that we have with a firm that introduced

00:28:12.990 --> 00:28:15.410
to my staff that were clients of mine in the

00:28:15.410 --> 00:28:19.210
day. They're my inner circle, right? But I do

00:28:19.210 --> 00:28:22.250
have friends and family. So I think keep it tight.

00:28:22.390 --> 00:28:25.609
Keep it tight. You're not going to have 5 ,000

00:28:25.609 --> 00:28:28.349
in your inner circle unless you're just amazing.

00:28:28.809 --> 00:28:31.730
I haven't seen that. It's also a little difficult

00:28:31.730 --> 00:28:34.819
to keep up. Your inner circle you want to communicate

00:28:34.819 --> 00:28:39.220
with a little bit more often, but 5 ,000, 2 ,000,

00:28:39.299 --> 00:28:42.420
even 1 ,000. It's very hard to stay up with that.

00:28:42.700 --> 00:28:45.500
So you really have to be careful on who you think

00:28:45.500 --> 00:28:48.099
is in your inner circle. You're right. But that's

00:28:48.099 --> 00:28:53.339
very good. Okay. How does being a strong networker

00:28:53.339 --> 00:28:56.480
carry over into your personal life with your

00:28:56.480 --> 00:28:59.960
family, friends, and your community? I think

00:28:59.960 --> 00:29:03.200
what happens on when you get to the family side

00:29:03.200 --> 00:29:07.640
and I'm a strong networker connector, I do get

00:29:07.640 --> 00:29:13.200
our friends sending me their kids. And I had

00:29:13.200 --> 00:29:16.500
someone who was looking to get back into the

00:29:16.500 --> 00:29:19.359
dating scene after widowed. And it's like, Hey,

00:29:19.380 --> 00:29:22.559
could you have Larry fix me up? I'm ready. And

00:29:22.559 --> 00:29:25.700
so I, it's good and bad, but it's nice that.

00:29:26.349 --> 00:29:29.210
I become that go -to, that I built that reputation.

00:29:29.970 --> 00:29:33.430
And after I wrote the book, I did go on Facebook,

00:29:33.509 --> 00:29:36.569
now Meta, and I'm connected to friends there.

00:29:36.710 --> 00:29:40.210
And so they know, hey, let's ask Larry. So I

00:29:40.210 --> 00:29:43.450
branded myself in the business world and carried

00:29:43.450 --> 00:29:47.589
it over into my personal world. That's good.

00:29:47.710 --> 00:29:49.990
That's good. And that really, really answers

00:29:49.990 --> 00:29:53.950
it. Okay, so let's bring this podcast full circle.

00:29:54.920 --> 00:29:58.319
And if you could leave listeners with one mindset

00:29:58.319 --> 00:30:01.859
shift that would make their networking more meaningful

00:30:01.859 --> 00:30:06.799
and profitable, what would it be? Let's just

00:30:06.799 --> 00:30:11.460
say, okay, mindset shift is don't make it about

00:30:11.460 --> 00:30:15.940
you. Make it about the other person. And I'll

00:30:15.940 --> 00:30:20.140
share that with a question. And it sounds crazy.

00:30:21.470 --> 00:30:23.630
But I've done so many presentations and like

00:30:23.630 --> 00:30:26.069
you'll ask questions and I ask questions. And

00:30:26.069 --> 00:30:29.710
the one takeaway that people have told me quite

00:30:29.710 --> 00:30:34.269
a bit was these five words that they're not asking

00:30:34.269 --> 00:30:38.890
enough of or at all is how can I help you? And

00:30:38.890 --> 00:30:41.289
I can't tell you how many conversations I have

00:30:41.289 --> 00:30:44.210
with people. And I'm like, how can I help you?

00:30:44.950 --> 00:30:47.130
And sometimes I know because I've asked so many

00:30:47.130 --> 00:30:49.369
questions, I already know how I'm going to help

00:30:49.369 --> 00:30:52.730
them. Now it turns out I maybe add an extra word

00:30:52.730 --> 00:30:56.890
to like, how else can I help you? And no, I'm

00:30:56.890 --> 00:30:59.630
good. And I'm almost waiting for it just to see.

00:31:00.069 --> 00:31:03.230
They come back and go, Larry, I'm great. You're

00:31:03.230 --> 00:31:05.390
going to do X, Y, and Z for me. How can I help

00:31:05.390 --> 00:31:08.930
you? I can tell you it's probably one out of

00:31:08.930 --> 00:31:13.009
10 people I'll talk to that will say that. And

00:31:13.009 --> 00:31:16.670
so if I could get more people to think that way

00:31:16.670 --> 00:31:20.069
and just ask the question. And some people are

00:31:20.069 --> 00:31:21.529
like, I don't know how I could help people. I

00:31:21.529 --> 00:31:23.769
don't have a big network. You know what? It's

00:31:23.769 --> 00:31:27.529
just throwing it out there. Asking that question

00:31:27.529 --> 00:31:30.730
is more than enough that just people will say

00:31:30.730 --> 00:31:33.410
it. Everyone wants to take you up on it. It's

00:31:33.410 --> 00:31:36.269
rare. And if someone does say something, you

00:31:36.269 --> 00:31:40.089
can try. It's rare that people ask, but I would

00:31:40.089 --> 00:31:43.730
love to see more people ask, how can I help you?

00:31:44.250 --> 00:31:48.009
Every day. That's great. And if people would

00:31:48.009 --> 00:31:51.430
actually learn to do that, again, that's giving,

00:31:51.529 --> 00:31:56.130
not receiving. And if you can, one, I'll leave

00:31:56.130 --> 00:31:59.369
you with this. One thing that I say to a person,

00:31:59.470 --> 00:32:03.269
whenever I network with him or with a person

00:32:03.269 --> 00:32:07.430
or a few people, I always end with, how can I

00:32:07.430 --> 00:32:12.470
make you more successful? How can I make a difference?

00:32:13.230 --> 00:32:16.430
How can I be a great referral source for you?

00:32:17.349 --> 00:32:22.029
And I usually say that before I even tell them

00:32:22.029 --> 00:32:25.589
what I do. And they're usually so blown away

00:32:25.589 --> 00:32:27.670
by it. They're like, I don't even know what you

00:32:27.670 --> 00:32:31.789
do yet. That's right. Just let me know. And then

00:32:31.789 --> 00:32:33.309
I'll go into the whole thing with the business

00:32:33.309 --> 00:32:35.509
cards and everything and writing on the back

00:32:35.509 --> 00:32:37.190
of the business card what to do and everything

00:32:37.190 --> 00:32:40.910
else. But I always let them know I am here for

00:32:40.910 --> 00:32:45.339
you. So what can I do to help you? I love it.

00:32:46.240 --> 00:32:49.359
Larry, this has been absolutely great. Just the

00:32:49.359 --> 00:32:51.740
way I thought it was going to go. I just wish

00:32:51.740 --> 00:32:55.180
we had another hour because I have another 20

00:32:55.180 --> 00:32:58.819
questions to ask you. But if anybody would like

00:32:58.819 --> 00:33:02.180
to get hold of you, either to be coached or to

00:33:02.180 --> 00:33:04.779
just to speak with you and get your feelings

00:33:04.779 --> 00:33:07.519
or philosophy on networking, how could they do

00:33:07.519 --> 00:33:11.759
it? So definitely on LinkedIn. So Larry Kaufman

00:33:11.759 --> 00:33:15.680
in Chicago, all caps. So you can find me there.

00:33:16.200 --> 00:33:19.119
I would say check me out on Amazon with the NCG

00:33:19.119 --> 00:33:21.640
Factor. That's a way to get to know me. And guess

00:33:21.640 --> 00:33:24.299
what? I know it sounds crazy, but in my book,

00:33:24.319 --> 00:33:29.779
I put my contact information. So I know I get

00:33:29.779 --> 00:33:32.039
a lot of crazy people coming after me, but hopefully

00:33:32.039 --> 00:33:34.839
some normal people will come after me too. Hopefully,

00:33:35.039 --> 00:33:37.920
hopefully. Larry, I can't begin to thank you

00:33:37.920 --> 00:33:40.539
enough for coming on my podcast. I think you

00:33:40.539 --> 00:33:44.059
are a wealth of knowledge, and I'm so glad to

00:33:44.059 --> 00:33:46.640
see there's somebody else out there, such as

00:33:46.640 --> 00:33:51.400
myself, that believes in your NCJ. Thank you

00:33:51.400 --> 00:33:53.119
very much. Nice to meet you. Thanks for having

00:33:53.119 --> 00:33:55.380
me on your podcast, Michael, and nice to meet

00:33:55.380 --> 00:34:01.339
someone that thinks the way that I do. Well.

00:34:01.740 --> 00:34:04.920
Hold on, folks. Don't go anywhere. Let's hear

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learn more, go to revvedupkids .org. That's R

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-E -V -V -E -D -U -P -K -I -D -S dot org. A huge

00:35:11.409 --> 00:35:13.710
thank you to our guests for sharing such incredible

00:35:13.710 --> 00:35:17.190
insights today. And of course, a big shout out

00:35:17.190 --> 00:35:20.510
to you, our amazing listeners, for tuning in

00:35:20.510 --> 00:35:23.409
and spending your time with us. If you're interested

00:35:23.409 --> 00:35:26.769
in my digital courses, being coached, or having

00:35:26.769 --> 00:35:29.909
me come and talk to your company, just go to

00:35:29.909 --> 00:35:33.110
Michael and fill out the request form. Remember,

00:35:33.469 --> 00:35:36.769
networking isn't about being perfect. It's about

00:35:36.769 --> 00:35:39.690
being present. So take what you've learned today,

00:35:39.869 --> 00:35:42.510
get out there, and make some meaningful connections.

00:35:43.110 --> 00:35:46.090
If you've enjoyed this episode, please don't

00:35:46.090 --> 00:35:49.469
forget to subscribe. Leave us a review and share

00:35:49.469 --> 00:35:51.670
it with someone who could use a little networking

00:35:51.670 --> 00:35:54.730
inspiration. Let's keep the conversation going.

00:35:55.280 --> 00:35:59.340
You can find me on Apple, Spotify, Pandora, YouTube,

00:35:59.559 --> 00:36:04.219
or my website, foreman .com slash podcasts.
