WEBVTT 00:00:17.039 --> 00:00:19.920 Welcome back to Networking Unleashed, Building 00:00:19.920 --> 00:00:22.980 Profitable Connections. I'm your host, Michael 00:00:22.980 --> 00:00:25.600 Foreman, and today we're diving into something 00:00:25.600 --> 00:00:28.940 that's really changing the way we work. I'm sorry, 00:00:29.100 --> 00:00:33.000 the way we work, live, and connect, the modern 00:00:33.000 --> 00:00:36.259 retirement revolution. My guest is on a mission 00:00:36.259 --> 00:00:39.899 to help people escape the nine to five, build 00:00:39.899 --> 00:00:43.380 location -independent income, and finally profit 00:00:43.380 --> 00:00:47.460 from their expertise. And not just with digital 00:00:47.460 --> 00:00:50.799 tools, but with the power of strategic relationships. 00:00:51.359 --> 00:00:54.840 In a world that often glorifies hustle and isolation, 00:00:55.740 --> 00:00:59.100 she's reminded us that success doesn't happen 00:00:59.100 --> 00:01:03.100 in a vacuum. It happens in conversations, collaborations, 00:01:03.539 --> 00:01:07.180 and communities. So if you've ever wondered, 00:01:07.299 --> 00:01:10.640 is it too late to reinvent myself? Or could I 00:01:10.640 --> 00:01:13.459 really build something online that gives me freedom 00:01:13.459 --> 00:01:18.060 and fulfillment? Fulfillment? Stay with us because 00:01:18.060 --> 00:01:21.120 today we're talking about how to turn your knowledge 00:01:21.120 --> 00:01:24.739 into income, your knowledge into leverage, and 00:01:24.739 --> 00:01:28.879 your next chapter into your best one yet. I'd 00:01:28.879 --> 00:01:32.359 like to introduce today, her name is Susie Bills, 00:01:32.459 --> 00:01:35.260 and she's really got an extraordinary background, 00:01:35.480 --> 00:01:38.400 which I will let her tell you about. Susie, welcome 00:01:38.400 --> 00:01:41.620 to the podcast. Thank you so much, Michael. It's 00:01:41.620 --> 00:01:45.090 lovely to be here. I appreciate it so much. You 00:01:45.090 --> 00:01:46.709 are so welcome. Do you want to give us a little 00:01:46.709 --> 00:01:50.069 taste of your background? Sure, yes. Okay, so 00:01:50.069 --> 00:01:54.209 in 2017, my husband and I sold our business that 00:01:54.209 --> 00:01:56.930 we had for many years in California, and we decided 00:01:56.930 --> 00:02:00.450 that life was too short to continue in the rat 00:02:00.450 --> 00:02:04.370 race. We had a really dear friend of ours pass 00:02:04.370 --> 00:02:06.670 away at the age of 40, and so it was one of those 00:02:06.670 --> 00:02:09.349 kind of life -altering moments where we thought, 00:02:09.430 --> 00:02:11.569 we want to live life. You never know what's going 00:02:11.569 --> 00:02:14.919 to happen. So we just really decided to change 00:02:14.919 --> 00:02:18.740 our whole environment. And at the time, I was 00:02:18.740 --> 00:02:21.300 doing marketing for some other companies, so 00:02:21.300 --> 00:02:25.259 social media content. And I loved it. I was pretty 00:02:25.259 --> 00:02:27.960 good at it. I realized, wait, I don't have to 00:02:27.960 --> 00:02:29.860 go into an office every day to do that. I can 00:02:29.860 --> 00:02:32.319 literally just do it online. And so it started 00:02:32.319 --> 00:02:35.120 with just a couple of clients, people I knew. 00:02:35.180 --> 00:02:37.099 I started doing their social media for them, 00:02:37.159 --> 00:02:39.879 and it just took off. And at the same time, we 00:02:39.879 --> 00:02:42.550 took off. And so I've grown my digital marketing 00:02:42.550 --> 00:02:45.870 agency now for the last seven years. We've lived 00:02:45.870 --> 00:02:48.750 and worked in 14 different countries so far and 00:02:48.750 --> 00:02:51.250 just really have been able to create this lifestyle 00:02:51.250 --> 00:02:54.629 that we have so much freedom and choice. And 00:02:54.629 --> 00:02:58.710 having that location independence has been magical. 00:02:59.789 --> 00:03:04.129 And so now my agency over time has evolved into 00:03:04.129 --> 00:03:07.969 now I help other people do that. and really understand 00:03:07.969 --> 00:03:11.349 and build this modern retirement that I pointed. 00:03:11.629 --> 00:03:14.909 So you can live and work, but also have time 00:03:14.909 --> 00:03:17.530 and freedom in your life, not wait until you're 00:03:17.530 --> 00:03:21.810 65 or 70 to retire, to then go explore and do 00:03:21.810 --> 00:03:25.389 things. Let's do it while we're younger and have 00:03:25.389 --> 00:03:29.330 a lot of fun. That sounds great. Funny, you mentioned 00:03:29.330 --> 00:03:33.849 this, and I just got off the Zoom call with somebody 00:03:33.849 --> 00:03:37.020 earlier this morning. who really felt the same 00:03:37.020 --> 00:03:40.060 way. She picked up and she moved to Hawaii. It's 00:03:40.060 --> 00:03:42.960 the same concept, but she feels exactly the same 00:03:42.960 --> 00:03:45.560 way as you do. So it's very interesting. Okay, 00:03:45.639 --> 00:03:48.780 let me jump into the questions. Okay. You teach 00:03:48.780 --> 00:03:51.919 people how to turn their expertise into online 00:03:51.919 --> 00:03:55.680 income. How does strategic networking accelerate 00:03:55.680 --> 00:04:00.360 the process? If you're going to be selling your... 00:04:00.569 --> 00:04:02.789 or expertise to people, whether that's coaching, 00:04:03.030 --> 00:04:04.909 consulting, there's a myriad of ways you can 00:04:04.909 --> 00:04:07.050 build an online business. But the one thing they 00:04:07.050 --> 00:04:08.990 all have in common is you need people, right? 00:04:09.090 --> 00:04:12.689 So we need people that we can help. And so networking 00:04:12.689 --> 00:04:16.009 in general, right, but also strategically using 00:04:16.009 --> 00:04:18.629 the correct social media platforms where your 00:04:18.629 --> 00:04:22.069 ideal clients are creating content for people 00:04:22.069 --> 00:04:25.329 that's valuable. So always being of service and 00:04:25.329 --> 00:04:28.850 networking with that. as your North Star, that 00:04:28.850 --> 00:04:31.069 you're here to help people, to share information, 00:04:31.430 --> 00:04:35.389 to let people know that there are ways to do 00:04:35.389 --> 00:04:37.269 things that they might not be aware of. And so 00:04:37.269 --> 00:04:39.750 networking, right, is the best way that we can 00:04:39.750 --> 00:04:42.470 connect with people and also connect with people 00:04:42.470 --> 00:04:46.670 that we may never have connected with if they 00:04:46.670 --> 00:04:49.639 didn't know about us. So a perfect example. is 00:04:49.639 --> 00:04:52.060 you and I, I'm on your podcast. So people that 00:04:52.060 --> 00:04:54.439 I don't know, but maybe we can start doing some 00:04:54.439 --> 00:04:56.100 networking, right? And maybe we take it off the 00:04:56.100 --> 00:04:58.439 podcast on the LinkedIn or whatever that is, 00:04:58.560 --> 00:05:03.439 but we all need people. Yes, yes, very true. 00:05:03.560 --> 00:05:05.399 And that's really what I base my whole business 00:05:05.399 --> 00:05:09.339 on because I'm a public speaker and I go across 00:05:09.339 --> 00:05:12.220 the country and I talk about networking, communication, 00:05:12.259 --> 00:05:16.670 and I go on stages telling them, look. We can 00:05:16.670 --> 00:05:19.189 do what we want through Zoom, but we need this 00:05:19.189 --> 00:05:21.850 personal touch. We need to meet with the people 00:05:21.850 --> 00:05:24.550 personally to get the vibe of the room, the vibe 00:05:24.550 --> 00:05:27.110 of the person. You're missing out on all that 00:05:27.110 --> 00:05:29.910 when you're just over the phone or just over 00:05:29.910 --> 00:05:32.410 Zoom. So there's a whole lot behind what you're 00:05:32.410 --> 00:05:37.209 saying. What role does connection play with someone 00:05:37.209 --> 00:05:40.329 who's leaving a traditional career and stepping 00:05:40.329 --> 00:05:43.670 into entrepreneurship? Yeah, so that's what you 00:05:43.670 --> 00:05:48.149 did. It's a big step. And I do always, so I love 00:05:48.149 --> 00:05:50.550 to get on calls with people that are just dipping 00:05:50.550 --> 00:05:53.290 their toe into this whole idea, because there's 00:05:53.290 --> 00:05:56.790 so many ways that people can monetize their expertise 00:05:56.790 --> 00:06:00.269 and start businesses. But we need to make sure 00:06:00.269 --> 00:06:02.990 that people understand that entrepreneurship 00:06:02.990 --> 00:06:06.129 is very different than having a nine to five. 00:06:06.430 --> 00:06:08.850 And there's a lot that there's a lot of personal 00:06:08.850 --> 00:06:11.240 development. I always say that entrepreneurship 00:06:11.240 --> 00:06:13.980 is synonymous with personal development. There's 00:06:13.980 --> 00:06:16.660 a lot of stepping out of your comfort zone. There's 00:06:16.660 --> 00:06:19.800 just a lot of things that happen that when we 00:06:19.800 --> 00:06:21.420 think, oh, I'm going to start an online or I'm 00:06:21.420 --> 00:06:24.040 going to start a business, we're not really aware 00:06:24.040 --> 00:06:25.639 of yet because we haven't stepped into that. 00:06:25.839 --> 00:06:28.959 But having people that have done something similar 00:06:28.959 --> 00:06:31.839 to what you're aspiring to do, being able to 00:06:31.839 --> 00:06:34.079 have connections with and conversations with 00:06:34.079 --> 00:06:37.180 people that have walked the path before you. 00:06:37.759 --> 00:06:41.540 can really shorten your learning time, right? 00:06:41.740 --> 00:06:44.420 Because having a mentor, things like that, really 00:06:44.420 --> 00:06:50.279 speed up the process and help you avoid pitfalls 00:06:50.279 --> 00:06:52.240 and things that you just don't know because you 00:06:52.240 --> 00:06:54.839 just don't know, right? Because you haven't experienced 00:06:54.839 --> 00:06:57.819 them. So connection is everything. I will say 00:06:57.819 --> 00:07:00.939 just a little side note. When I started my social 00:07:00.939 --> 00:07:04.379 media business seven years ago, I didn't really 00:07:04.379 --> 00:07:06.620 quite understand that at first. That was part 00:07:06.620 --> 00:07:08.519 of my personal development is that I realized 00:07:08.519 --> 00:07:12.519 that, yes, I can be online and I can set up a 00:07:12.519 --> 00:07:15.779 funnel and I can sell my services. But the magic 00:07:15.779 --> 00:07:18.300 comes in the conversations I actually have with 00:07:18.300 --> 00:07:21.560 people. And so there's a lot of business models 00:07:21.560 --> 00:07:23.339 out there where you can just set it and forget 00:07:23.339 --> 00:07:26.060 it. And it's like a machine that's going. I have 00:07:26.060 --> 00:07:29.160 found and with the numerous many people that 00:07:29.160 --> 00:07:31.519 I've worked with. Having those conversations, 00:07:31.680 --> 00:07:35.259 even if it is on Zoom, is really how that connection 00:07:35.259 --> 00:07:38.360 is made for long -term friendships, clients, 00:07:38.819 --> 00:07:42.120 communities, networking. It's never going to 00:07:42.120 --> 00:07:43.939 be what you said a few minutes ago, but it's 00:07:43.939 --> 00:07:46.699 just never going to be made without being able 00:07:46.699 --> 00:07:51.519 to be in each other's energy and have that conversation. 00:07:51.779 --> 00:07:55.089 So very important. It's very good. And it's that 00:07:55.089 --> 00:07:58.889 energy that you pick up on and you can actually 00:07:58.889 --> 00:08:02.209 say, okay, this is a person that I want to create 00:08:02.209 --> 00:08:06.009 a relationship with, or this is somebody who 00:08:06.009 --> 00:08:07.850 I really don't want to deal with. I'll just excuse 00:08:07.850 --> 00:08:10.250 myself and that'll be it. And it gives you that 00:08:10.250 --> 00:08:13.370 opportunity to pick up those feelings, that energy 00:08:13.370 --> 00:08:16.170 level. Yeah. And knowing who you don't want to 00:08:16.170 --> 00:08:18.730 work with is equally as bad, maybe even more 00:08:18.730 --> 00:08:20.449 valuable than knowing who you do want to work 00:08:20.449 --> 00:08:23.629 with. They're both equally as important. When 00:08:23.629 --> 00:08:28.829 I own my own business, I learned a very interesting 00:08:28.829 --> 00:08:33.470 lesson. I learned how to fire a client. Okay. 00:08:33.509 --> 00:08:37.549 Oh, yes. So you have to know they can draw all 00:08:37.549 --> 00:08:40.590 sorts of bad energy from you and lead you to 00:08:40.590 --> 00:08:43.850 your nothing left. Or you can just dismiss them, 00:08:43.970 --> 00:08:47.649 let their money go also. But you're much healthier 00:08:47.649 --> 00:08:53.399 and better. Okay. So in the online space. It's 00:08:53.399 --> 00:08:55.799 easy to feel like we're shouting into the void. 00:08:56.120 --> 00:09:00.740 How can intentional networking help new entrepreneurs 00:09:00.740 --> 00:09:06.019 cut through the noise? It's so noisy. Oh, my 00:09:06.019 --> 00:09:08.759 gosh. Now, again, I started this seven years 00:09:08.759 --> 00:09:11.519 ago. It wasn't as noisy, right? It was not as 00:09:11.519 --> 00:09:13.799 noisy. It was a little noisy, but now it's just 00:09:13.799 --> 00:09:17.960 craziness out there. And so if somebody's going 00:09:17.960 --> 00:09:20.019 to go Google how to start an online business. 00:09:20.799 --> 00:09:23.179 Forget about it. You will get inundated with 00:09:23.179 --> 00:09:27.080 a million things. So again, having connections 00:09:27.080 --> 00:09:30.559 with people, but even before that, spending the 00:09:30.559 --> 00:09:36.320 time to be clear and get clarity around who you 00:09:36.320 --> 00:09:38.419 want to help and how you're going to help them. 00:09:39.019 --> 00:09:42.600 So being general these days, I'll use an example. 00:09:42.860 --> 00:09:44.519 So when it comes to me, I work with a lot of 00:09:44.519 --> 00:09:47.120 like health and wellness coaches, right? So they'll 00:09:47.120 --> 00:09:49.220 want to start an online coaching business. Fantastic. 00:09:49.820 --> 00:09:53.840 Okay, we need to narrow down who you're going 00:09:53.840 --> 00:09:55.820 to help and how you're going to help them. Because 00:09:55.820 --> 00:09:58.659 if we just say you're a health coach, nobody 00:09:58.659 --> 00:10:01.019 will ever, you'll get lost in the sea of a bazillion 00:10:01.019 --> 00:10:03.559 health coaches out there. Getting super clear 00:10:03.559 --> 00:10:06.919 on who you want to help, what you're going to 00:10:06.919 --> 00:10:09.860 help them with. And a lot of times that is based 00:10:09.860 --> 00:10:13.659 on our own story or where we worked before, what 00:10:13.659 --> 00:10:18.000 did we do before that we can now repackage and 00:10:18.000 --> 00:10:20.389 have it be our own. So consulting is a great 00:10:20.389 --> 00:10:22.610 example of that. I'll work with, let's just say 00:10:22.610 --> 00:10:25.509 an example would be a lawyer. So they have a 00:10:25.509 --> 00:10:27.809 law firm, but they're tired and exhausted with 00:10:27.809 --> 00:10:30.470 the law firm and they want to create an online 00:10:30.470 --> 00:10:34.210 business and create more freedom. So we can package 00:10:34.210 --> 00:10:38.370 maybe their estate planning. We can package that 00:10:38.370 --> 00:10:40.950 into something that can be done online, right? 00:10:41.110 --> 00:10:43.429 And with some automation. So they're still a 00:10:43.429 --> 00:10:45.830 lawyer, they're still helping people, but they 00:10:45.830 --> 00:10:49.080 don't have to be. in the law firm all day. But 00:10:49.080 --> 00:10:51.779 being very clear, that is the main focus. So 00:10:51.779 --> 00:10:55.960 like I call Gen Xers, right? So that's clear. 00:10:56.000 --> 00:10:57.639 If I can help anybody start an online business, 00:10:57.720 --> 00:11:02.139 but I focus on people in my age range that want 00:11:02.139 --> 00:11:05.879 to start an online business so they can travel 00:11:05.879 --> 00:11:08.080 the world while they work and still make an income. 00:11:08.240 --> 00:11:10.580 That's very clear that I help people start an 00:11:10.580 --> 00:11:14.480 online business, which is so crazy in the online 00:11:14.480 --> 00:11:18.750 world. So clarity will be the best friends you 00:11:18.750 --> 00:11:21.330 can ever have. Most people do not have it, even 00:11:21.330 --> 00:11:23.990 when they think they do. And so we'd have to 00:11:23.990 --> 00:11:27.029 dive deep. And when I work with clients and I 00:11:27.029 --> 00:11:28.909 come back and say, okay, let's, that's great, 00:11:29.129 --> 00:11:31.110 but let's get even more clear. They're like, 00:11:31.190 --> 00:11:33.929 really? That's really clear. I'm like, it's not 00:11:33.929 --> 00:11:37.409 going to be clear enough in the crazy loud online 00:11:37.409 --> 00:11:40.210 space. And the reason that we need that clarity 00:11:40.210 --> 00:11:42.710 is because our messaging and how we're speaking 00:11:42.710 --> 00:11:45.549 about how we help people. is what magnetizes 00:11:45.549 --> 00:11:48.669 people to you. I'm sure you probably have the 00:11:48.669 --> 00:11:50.809 experience where you've read something and you're 00:11:50.809 --> 00:11:53.950 like, is that person talking to me? It's so clear 00:11:53.950 --> 00:11:57.009 that they are somebody that you resonate. That's 00:11:57.009 --> 00:11:59.490 the type of messaging that gets people that you 00:11:59.490 --> 00:12:01.750 can connect with. The other part that I'll say 00:12:01.750 --> 00:12:05.909 is we also don't need a huge audience and millions 00:12:05.909 --> 00:12:08.210 of people to follow us or like us or all those 00:12:08.210 --> 00:12:11.190 things to create a really sustainable, really 00:12:11.190 --> 00:12:14.149 profitable business. We just need a handful. 00:12:14.629 --> 00:12:17.570 So we don't need to be one of those people that 00:12:17.570 --> 00:12:21.009 are shouting out into the internet world, content 00:12:21.009 --> 00:12:23.450 all the time, showing up all the time. A lot 00:12:23.450 --> 00:12:26.570 of people really shy away from starting an online 00:12:26.570 --> 00:12:28.149 business because they think of social media. 00:12:28.190 --> 00:12:29.470 They think they're going to have to be dancing 00:12:29.470 --> 00:12:32.350 on TikTok and doing these things that are really 00:12:32.350 --> 00:12:34.169 uncomfortable and they don't want to do. And 00:12:34.169 --> 00:12:35.850 it couldn't be further from the truth when you 00:12:35.850 --> 00:12:41.090 have clarity on what you're doing. No, that's 00:12:41.090 --> 00:12:45.090 so true. The people say, and I've read before, 00:12:45.269 --> 00:12:48.909 that the attention span has gone down to about 00:12:48.909 --> 00:12:53.610 seven minutes. So you have the seven minutes 00:12:53.610 --> 00:12:57.809 to really get them involved. And if you're not 00:12:57.809 --> 00:13:00.970 clear, then they're off to another thing. And 00:13:00.970 --> 00:13:04.610 so it's very hard to reel them back once you've 00:13:04.610 --> 00:13:08.750 lost them. So the whole idea is to get them right 00:13:08.750 --> 00:13:13.200 in the beginning. I would even argue and say 00:13:13.200 --> 00:13:16.019 seven minutes is way too long. It is long. In 00:13:16.019 --> 00:13:20.200 the scroll of like social media, it's seven seconds. 00:13:20.539 --> 00:13:27.039 Right. Which is actually more correct, but more 00:13:27.039 --> 00:13:30.879 correct. Because social media is that, just that. 00:13:30.960 --> 00:13:34.379 You have about seven seconds before they flip 00:13:34.379 --> 00:13:38.580 to the next. So you have to really be clear. 00:13:39.179 --> 00:13:45.120 OK, so what are some common mistakes people make 00:13:45.120 --> 00:13:48.120 when trying to build a freedom based business 00:13:48.120 --> 00:13:51.840 and how strong relationships help them avoid 00:13:51.840 --> 00:13:54.860 the pitfalls? Perfect. Exactly what we were just 00:13:54.860 --> 00:13:57.379 talking about. They go into it with not enough 00:13:57.379 --> 00:14:01.120 clarity, without being super focused. And also, 00:14:01.159 --> 00:14:05.379 another piece of that is when you know who you 00:14:05.379 --> 00:14:08.259 want to work with and who your ideal client is. 00:14:08.669 --> 00:14:10.830 Then we can figure out where to find them. And 00:14:10.830 --> 00:14:12.669 so what I mean by that is, let's say you want 00:14:12.669 --> 00:14:14.870 to be, you like doing executive coaching for 00:14:14.870 --> 00:14:17.230 leadership teams, we'll just say, or HR teams 00:14:17.230 --> 00:14:19.590 or something. That's LinkedIn, right? Those people 00:14:19.590 --> 00:14:22.389 are on LinkedIn. That is the social media platform 00:14:22.389 --> 00:14:25.450 for that. And it's a great platform and it's 00:14:25.450 --> 00:14:28.769 great for networking. But if you are, we'll use 00:14:28.769 --> 00:14:30.710 the example of the fitness coach, right? And 00:14:30.710 --> 00:14:34.409 let's say you want to help men get abs. I don't 00:14:34.409 --> 00:14:36.389 know what you want to do with your, but you probably 00:14:36.389 --> 00:14:38.730 didn't go to Instagram. Because that's where 00:14:38.730 --> 00:14:41.549 they are. So we've been able to find where our 00:14:41.549 --> 00:14:43.470 communities of people are already hanging out. 00:14:43.970 --> 00:14:47.330 So people have one of the mistakes is thinking 00:14:47.330 --> 00:14:51.129 you need to be everywhere all the time on all 00:14:51.129 --> 00:14:54.090 the platforms. It's a waste of energy and focus. 00:14:54.370 --> 00:14:56.330 And so when I work with somebody, we start with 00:14:56.330 --> 00:15:00.090 one platform. Until we master that platform and 00:15:00.090 --> 00:15:02.929 until we're able to connect with people and fine 00:15:02.929 --> 00:15:04.629 -tune the communities we want to be part of. 00:15:05.049 --> 00:15:07.389 I don't recommend that you even start a second 00:15:07.389 --> 00:15:09.769 social media account anywhere else. Clarity, 00:15:09.850 --> 00:15:13.110 focus, focus is the biggest thing that I see 00:15:13.110 --> 00:15:14.750 that people don't have. And it's the biggest 00:15:14.750 --> 00:15:17.070 thing that will make the biggest difference when 00:15:17.070 --> 00:15:19.649 you do have it. Absolutely. It's something you 00:15:19.649 --> 00:15:21.950 need, something you need. And that's great because 00:15:21.950 --> 00:15:23.450 that's what you're going to help them with. You 00:15:23.450 --> 00:15:27.779 help people identify their unique value. How 00:15:27.779 --> 00:15:31.080 important is community feedback or collaboration 00:15:31.080 --> 00:15:37.039 in discovering what the value actually is? So 00:15:37.039 --> 00:15:41.100 what I typically do when we're collaborating 00:15:41.100 --> 00:15:45.379 is we will start reaching out to people, right? 00:15:45.500 --> 00:15:47.019 So you already have an idea. You know who you 00:15:47.019 --> 00:15:48.740 want to work with. We know where they're at. 00:15:49.039 --> 00:15:52.740 So reaching out to people in different communities. 00:15:54.879 --> 00:15:57.480 offering an interview style call. So we're not 00:15:57.480 --> 00:16:01.820 selling anything at first. We want to find and 00:16:01.820 --> 00:16:04.399 people that we seek are ideal clients and have 00:16:04.399 --> 00:16:06.080 conversations with them and see what they're 00:16:06.080 --> 00:16:09.059 struggling with and see what they've tried before 00:16:09.059 --> 00:16:12.399 and see how possibly we can be a fit. So we just 00:16:12.399 --> 00:16:14.480 call those interview calls, right? So it's, hey, 00:16:14.639 --> 00:16:18.179 you're struggling with high blood pressure and 00:16:18.179 --> 00:16:20.820 you want to adopt a plant -based diet, right? 00:16:20.980 --> 00:16:23.669 I'm conducting some interviews. Because I want 00:16:23.669 --> 00:16:25.929 to see like where your struggles are and what 00:16:25.929 --> 00:16:28.149 you need help with. It's not a sales pitch, right? 00:16:28.309 --> 00:16:31.370 You'll come away with a guide on how to go plant 00:16:31.370 --> 00:16:33.049 -based or something like that, right? So that's 00:16:33.049 --> 00:16:35.610 not salesy. You're not selling anything, but 00:16:35.610 --> 00:16:38.610 you are starting to build conversations with 00:16:38.610 --> 00:16:42.529 people that you eventually can help them with. 00:16:42.629 --> 00:16:45.129 If you decide that they're a match and you want 00:16:45.129 --> 00:16:46.970 to start helping them with coaching or what have 00:16:46.970 --> 00:16:50.450 you. But at first, the community piece is just 00:16:50.450 --> 00:16:53.870 building people that you can have, really great 00:16:53.870 --> 00:16:56.090 conversations with. And again, always starting 00:16:56.090 --> 00:16:59.309 from that place of like service of how can I 00:16:59.309 --> 00:17:00.809 have a great conversation with someone, leave 00:17:00.809 --> 00:17:04.369 them with some value. And then later, if I thought, 00:17:04.470 --> 00:17:05.970 you know what, that person would be a really 00:17:05.970 --> 00:17:07.970 good fit for what I'm doing now, then I can circle 00:17:07.970 --> 00:17:09.289 back and say, Hey, do you want to get on the 00:17:09.289 --> 00:17:11.730 sales call? I'm offering something that I think 00:17:11.730 --> 00:17:14.769 could really help you. But community at first 00:17:14.769 --> 00:17:18.750 is really just reaching out, testing the waters, 00:17:18.789 --> 00:17:21.210 having conversations with people. I'm not sure 00:17:21.210 --> 00:17:25.930 what it is. But people are scared to have conversations 00:17:25.930 --> 00:17:28.809 with people. And I think I'm pretty sure I do 00:17:28.809 --> 00:17:30.529 know what it is now that I say that. It's because 00:17:30.529 --> 00:17:33.450 of social media, we're able to watch a lot of 00:17:33.450 --> 00:17:36.069 people's stories and lives and what they do and 00:17:36.069 --> 00:17:38.589 we don't have to interact. That interacting now 00:17:38.589 --> 00:17:41.670 and just being like a regular human that wants 00:17:41.670 --> 00:17:43.569 to have a conversation with people is sometimes 00:17:43.569 --> 00:17:47.809 seems like weird. I don't, I'm not sure. But 00:17:47.809 --> 00:17:50.819 what... That's what community is about, right? 00:17:50.920 --> 00:17:52.859 Is being able to have conversations with people, 00:17:52.920 --> 00:17:55.160 but leaving with value. I don't want to have, 00:17:55.180 --> 00:17:56.539 I don't want you to go in and have conversations 00:17:56.539 --> 00:17:59.079 with people because you're thinking, what can 00:17:59.079 --> 00:18:02.240 I get from it? It needs to be a win -win conversation. 00:18:03.180 --> 00:18:05.160 You're asking them some questions and then you're 00:18:05.160 --> 00:18:06.700 leaving them with some valuable information. 00:18:07.019 --> 00:18:08.980 Who doesn't want that if they're struggling with 00:18:08.980 --> 00:18:14.180 something? So there tends to be a, how do I make 00:18:14.180 --> 00:18:17.759 money? Because we're starting a business, right? 00:18:18.329 --> 00:18:20.990 So we want to make sure that when we're dealing 00:18:20.990 --> 00:18:22.990 with a community or building our own community 00:18:22.990 --> 00:18:25.630 or collaborating with someone in front of their 00:18:25.630 --> 00:18:31.829 community, that we come with the energy of service 00:18:31.829 --> 00:18:33.529 and being helpful. Because you'll find out so 00:18:33.529 --> 00:18:36.289 much information that can then help you later 00:18:36.289 --> 00:18:39.009 on or down the road build your business because 00:18:39.009 --> 00:18:41.130 you've listened to people and found out what 00:18:41.130 --> 00:18:44.579 they really need in a service. You know, that 00:18:44.579 --> 00:18:49.380 listening aspect is so key that most people don't 00:18:49.380 --> 00:18:53.000 even think about it. Because I call it active 00:18:53.000 --> 00:18:57.039 listening, something I talk about. And if you're 00:18:57.039 --> 00:18:59.000 not listening, if you're just thinking about 00:18:59.000 --> 00:19:02.619 the next thing that you want to say and not listening, 00:19:02.920 --> 00:19:05.319 you're not listening. You're hearing them, but 00:19:05.319 --> 00:19:07.079 you're not listening. Because you're already 00:19:07.079 --> 00:19:09.480 on to the next thing. That's it. Thinking about 00:19:09.480 --> 00:19:10.980 yourself. You can't do that. You have to think 00:19:10.980 --> 00:19:14.589 about them. It's all about them. Okay. And you 00:19:14.589 --> 00:19:18.890 can actually, what I call serving with a servant's 00:19:18.890 --> 00:19:21.750 heart. Okay. Looking at what to give instead 00:19:21.750 --> 00:19:24.950 of receiving. So that's what you're after all 00:19:24.950 --> 00:19:27.269 of their information without them even knowing 00:19:27.269 --> 00:19:29.990 what you do yet. That's a whole other conversation. 00:19:31.210 --> 00:19:37.990 Okay. What's the difference between growing an 00:19:37.990 --> 00:19:41.390 audience and building a network? And why does 00:19:41.390 --> 00:19:44.430 that distinction matter for long -term success? 00:19:45.289 --> 00:19:47.349 It's that clarity piece again. We'll just keep 00:19:47.349 --> 00:19:49.730 coming back to the same. All my answers are the 00:19:49.730 --> 00:19:52.690 same. An audience, and believe me, I have worked 00:19:52.690 --> 00:19:54.769 with people that have come to me with huge audiences 00:19:54.769 --> 00:19:59.170 that they cannot monetize because it's so general. 00:19:59.430 --> 00:20:03.170 And it was built because they were striving for 00:20:03.170 --> 00:20:04.990 the vanity metrics, the likes, the follows, how 00:20:04.990 --> 00:20:07.680 many Instagram, how... Quickly, can I grow my 00:20:07.680 --> 00:20:11.279 Instagram? We want to build our community, a 00:20:11.279 --> 00:20:14.619 small focused one, so we are able to monetize 00:20:14.619 --> 00:20:17.539 that, right? And it's a win -win because we built 00:20:17.539 --> 00:20:21.119 it with the right people. Community, again, you 00:20:21.119 --> 00:20:23.039 know this, it's everything. It's everything. 00:20:23.140 --> 00:20:25.779 And again, you show up with the servant heart, 00:20:26.660 --> 00:20:29.490 like you mentioned. I also would say that when 00:20:29.490 --> 00:20:32.869 we're trying to build a huge audience and it's 00:20:32.869 --> 00:20:35.529 that the energy is that what can I do to get 00:20:35.529 --> 00:20:38.890 people to like my stuff, to get people to reshare, 00:20:38.910 --> 00:20:41.630 like this getting mentality, it's a scarcity 00:20:41.630 --> 00:20:45.509 type mindset, right? When we're building a community 00:20:45.509 --> 00:20:48.410 and we're sharing valuable information and we 00:20:48.410 --> 00:20:51.349 are having great conversations with people, you 00:20:51.349 --> 00:20:53.369 can feel even just me explaining the two different 00:20:53.369 --> 00:20:56.109 ways, but there's a different energy involved 00:20:56.109 --> 00:20:59.240 with that. And again, just community and being 00:20:59.240 --> 00:21:01.140 involved and really caring about what you're 00:21:01.140 --> 00:21:04.400 talking about and the people is everything. You 00:21:04.400 --> 00:21:06.339 can have a million lives, but if nobody cares 00:21:06.339 --> 00:21:07.579 what you're saying and they're not going to buy 00:21:07.579 --> 00:21:09.259 anything from you, wow, that was a lot of work. 00:21:09.460 --> 00:21:11.380 That was a lot of work to build that audience. 00:21:11.819 --> 00:21:15.619 A lot of work for nothing. And it's common. Yeah, 00:21:15.740 --> 00:21:18.119 it's very common. And it stems from that lack 00:21:18.119 --> 00:21:21.019 of clarity on who you really want to be involved 00:21:21.019 --> 00:21:25.369 with. Good, good, very good. Can you share a 00:21:25.369 --> 00:21:28.990 story of someone who leveraged networking to 00:21:28.990 --> 00:21:32.130 escape the nine to five faster or build their 00:21:32.130 --> 00:21:35.589 business smarter? Yes. Yes. Let's see. Should 00:21:35.589 --> 00:21:38.170 I use myself as an example or a client? Absolutely. 00:21:38.549 --> 00:21:43.160 Whichever you want. This is all about you. So 00:21:43.160 --> 00:21:46.839 for when I first started, this is very interesting. 00:21:47.019 --> 00:21:49.160 So I said, I had a couple of people that I was 00:21:49.160 --> 00:21:51.680 doing social media content for. And what that 00:21:51.680 --> 00:21:55.299 started from is I was in network marketing. So 00:21:55.299 --> 00:21:58.039 I worked with a company MLM, right? Like multi 00:21:58.039 --> 00:21:59.799 -level marketing, but I was selling a health 00:21:59.799 --> 00:22:03.960 product. And so I just started to, I didn't know 00:22:03.960 --> 00:22:05.460 anything really about social media. So I started 00:22:05.460 --> 00:22:08.779 doing my own and it started getting attention. 00:22:09.480 --> 00:22:12.920 And so that's how. A couple of my teammates were 00:22:12.920 --> 00:22:14.960 like, hey, can you do this for me too? And so 00:22:14.960 --> 00:22:18.259 those were my first clients. However, then just 00:22:18.259 --> 00:22:20.799 because of the network marketing is all networking, 00:22:21.079 --> 00:22:23.059 right? There's just people, lots of people you 00:22:23.059 --> 00:22:25.099 can network with. That's how it quickly grew 00:22:25.099 --> 00:22:28.440 because they saw other people and they told other 00:22:28.440 --> 00:22:30.579 people who's doing your social media, Susie, 00:22:30.660 --> 00:22:33.859 until about two months in, the company that I 00:22:33.859 --> 00:22:35.819 was working for actually came to me and asked 00:22:35.819 --> 00:22:40.039 and hired me to teach groups how to do their 00:22:40.039 --> 00:22:42.390 own social media. So that's a perfect example 00:22:42.390 --> 00:22:46.250 of a network, right? Because I showed up and 00:22:46.250 --> 00:22:48.750 connected with people and started working with 00:22:48.750 --> 00:22:51.210 a few that the referrals and the conversations 00:22:51.210 --> 00:22:53.329 would be like, oh, you need social media. Oh, 00:22:53.450 --> 00:22:55.769 you should contact Susie. She's great. She does 00:22:55.769 --> 00:22:58.329 a great job. That was, that's how my whole entire 00:22:58.329 --> 00:23:00.289 business was built is because of networking. 00:23:01.170 --> 00:23:04.730 Right there. That was it. Yep. Perfect. Perfect. 00:23:05.269 --> 00:23:09.910 For somebody just starting out. What's more important, 00:23:10.049 --> 00:23:13.970 building content or building connections? Or 00:23:13.970 --> 00:23:15.730 is there a better way to approach that balance? 00:23:16.369 --> 00:23:18.329 Yes, I think there's a better way to approach 00:23:18.329 --> 00:23:21.230 it because you want to do both. Let's take an 00:23:21.230 --> 00:23:25.009 example. Let's say we're on LinkedIn and we want 00:23:25.009 --> 00:23:28.690 to start sending connection requests to people 00:23:28.690 --> 00:23:31.910 or perhaps having comments on other people's 00:23:31.910 --> 00:23:34.569 content, which is very valuable and needs to 00:23:34.569 --> 00:23:36.950 happen when you're on LinkedIn. The first thing 00:23:36.950 --> 00:23:40.569 they do is go look at your profile, right? And 00:23:40.569 --> 00:23:42.490 the content that you've done, because they want 00:23:42.490 --> 00:23:45.970 to learn a little bit about you. Should I accept 00:23:45.970 --> 00:23:48.029 this person's connection request? Is it anybody 00:23:48.029 --> 00:23:50.930 I want to be connected with? So what I'm not 00:23:50.930 --> 00:23:53.130 saying is you don't need to be there every day 00:23:53.130 --> 00:23:55.309 and pumping out tons of content. That's not what 00:23:55.309 --> 00:23:57.130 I'm saying. But you do need to have a nice profile. 00:23:57.750 --> 00:24:00.289 And it needs to be very clear on who you help 00:24:00.289 --> 00:24:02.470 and how you help them. And you do need to have 00:24:02.470 --> 00:24:04.839 some... content you need to show that you put 00:24:04.839 --> 00:24:07.000 a little energy into your account you're not 00:24:07.000 --> 00:24:10.559 just there to spam people with dms right you 00:24:10.559 --> 00:24:14.059 created your your i look at linkedin profiles 00:24:14.059 --> 00:24:17.559 like your storefront or your business card right 00:24:17.559 --> 00:24:19.059 because people want to find out a little bit 00:24:19.059 --> 00:24:21.400 about you before they decide that they even want 00:24:21.400 --> 00:24:24.960 to connect or have a conversation um so both 00:24:24.960 --> 00:24:27.519 is important both are important especially when 00:24:27.519 --> 00:24:29.660 you're starting out because we want to highlight 00:24:29.660 --> 00:24:32.079 that you have an expertise in whatever we're 00:24:32.079 --> 00:24:34.339 eventually going to be monetizing. So you do 00:24:34.339 --> 00:24:37.500 want to be giving valuable information over in 00:24:37.500 --> 00:24:40.019 the content piece. Yeah, so that's my answer. 00:24:40.119 --> 00:24:42.440 It's a double. They're both equally as important, 00:24:42.619 --> 00:24:47.099 in my opinion. Okay, okay. What advice would 00:24:47.099 --> 00:24:50.000 you give to someone who feels like their network 00:24:50.000 --> 00:24:54.380 is too corporate or stale to support their entrepreneurial 00:24:54.380 --> 00:25:00.339 journey? Yeah, so sometimes... The corporate, 00:25:00.460 --> 00:25:02.740 you're taking what you, what your expertise is 00:25:02.740 --> 00:25:05.799 from your corporate and you're just repackaging 00:25:05.799 --> 00:25:07.920 it. Right. Like I talked about the lawyer, right? 00:25:08.140 --> 00:25:10.759 Some people they're in corporate and then now 00:25:10.759 --> 00:25:13.319 they want to be a life coach. That's very, right. 00:25:13.380 --> 00:25:15.819 That's very different. Or teach people how to 00:25:15.819 --> 00:25:18.059 crochet or like whatever, like it's completely 00:25:18.059 --> 00:25:21.559 different from their life. So then we start with, 00:25:21.640 --> 00:25:24.140 okay, where are the first, where's the audience? 00:25:24.220 --> 00:25:27.240 Maybe your audience is not on LinkedIn anymore 00:25:27.240 --> 00:25:30.029 because you have a new audience. If it's crocheting, 00:25:30.130 --> 00:25:32.329 maybe they're more on Facebook. So we want to 00:25:32.329 --> 00:25:35.450 see where the people are. And then it can be 00:25:35.450 --> 00:25:38.109 done many different ways. If you are somebody 00:25:38.109 --> 00:25:40.970 who wants everybody in your network to know that 00:25:40.970 --> 00:25:44.509 you have chosen a new path and that you are going 00:25:44.509 --> 00:25:46.890 to be doing something completely different, you 00:25:46.890 --> 00:25:49.480 can create some content around them, right? A 00:25:49.480 --> 00:25:52.279 lot of people will unfollow you, which is great 00:25:52.279 --> 00:25:54.180 because they're not your people anymore. If you're 00:25:54.180 --> 00:25:55.559 just leaving corporate and you don't want to 00:25:55.559 --> 00:25:57.140 have anything to do with these people, unless 00:25:57.140 --> 00:25:59.559 they want to learn how to crochet, then come 00:25:59.559 --> 00:26:01.700 on over. This is the content I'm going to be 00:26:01.700 --> 00:26:04.119 talking about. We can actually create a little 00:26:04.119 --> 00:26:07.539 campaign, we'll call it, that promotes that and 00:26:07.539 --> 00:26:10.460 announces that, which works really well. What 00:26:10.460 --> 00:26:15.559 doesn't work is trying to do something on social 00:26:15.559 --> 00:26:18.099 media or have your presence on social media in 00:26:18.099 --> 00:26:20.779 corporate. And you're doing this, starting a 00:26:20.779 --> 00:26:23.539 side business and you're trying to hide it. Because 00:26:23.539 --> 00:26:25.900 I will just say you cannot hide anything anymore. 00:26:26.339 --> 00:26:28.660 Everything is connected. So I wouldn't say keep 00:26:28.660 --> 00:26:30.019 your links. If you're going to be leaving your 00:26:30.019 --> 00:26:32.839 job, don't start talking about your new business 00:26:32.839 --> 00:26:34.480 while you're still at that job and nobody knows 00:26:34.480 --> 00:26:36.660 you're leaving. Like we want to make sure that 00:26:36.660 --> 00:26:39.779 it's done above board and appropriately. And 00:26:39.779 --> 00:26:42.279 you'll find that your network of corporate people. 00:26:42.779 --> 00:26:45.220 In that network that you've built over the years, 00:26:45.279 --> 00:26:47.319 you have people that know you, like you, trust 00:26:47.319 --> 00:26:49.980 you. And by the way, they might also, some of 00:26:49.980 --> 00:26:52.220 them want to learn how to crochet. So I love 00:26:52.220 --> 00:26:55.400 the idea of if you're really changing to something 00:26:55.400 --> 00:26:57.420 completely different, making an announcement 00:26:57.420 --> 00:27:00.119 around it and making it an announcement that 00:27:00.119 --> 00:27:04.160 doesn't have to be a big deal, but just a post 00:27:04.160 --> 00:27:07.000 or two that really shares with what you're doing 00:27:07.000 --> 00:27:09.579 and showing that you're on a new, exciting venture. 00:27:10.279 --> 00:27:12.740 And that seems to be work really well, especially 00:27:12.740 --> 00:27:15.420 if you're somebody who's built a really solid 00:27:15.420 --> 00:27:17.380 network over the years, which a lot of people 00:27:17.380 --> 00:27:20.299 by this age, 55, if you've been in corporate 00:27:20.299 --> 00:27:22.539 for 20 or 30 years, you have a lot of people, 00:27:22.619 --> 00:27:25.519 you know, right? So why not let them know what 00:27:25.519 --> 00:27:27.059 your new adventure is? They might be inspired 00:27:27.059 --> 00:27:29.819 to start a new adventure themselves. You never 00:27:29.819 --> 00:27:33.940 know. You never know. You never know. Yeah. Okay. 00:27:34.140 --> 00:27:37.140 Looking forward. How do you see networking evolving 00:27:37.140 --> 00:27:41.079 for location -independent entrepreneurs, and 00:27:41.079 --> 00:27:47.140 what new opportunities are emerging? How do I 00:27:47.140 --> 00:27:51.000 see it? So I think that networking is always, 00:27:51.079 --> 00:27:54.359 I don't want to call it old school, but when 00:27:54.359 --> 00:27:57.779 I think of networking, before social media, right, 00:27:57.779 --> 00:28:00.420 it was in person, which is still something we 00:28:00.420 --> 00:28:02.900 haven't really touched on, right? Super valuable, 00:28:03.059 --> 00:28:06.130 though. still that if you are so let me back 00:28:06.130 --> 00:28:09.730 up here location independence doesn't mean you 00:28:09.730 --> 00:28:13.410 need to live in your rv or travel the world it 00:28:13.410 --> 00:28:15.490 could just mean for you that you just don't go 00:28:15.490 --> 00:28:17.910 to an office every day and you work from your 00:28:17.910 --> 00:28:21.970 patio or your kitchen table so if you are somebody 00:28:21.970 --> 00:28:24.730 who is starting your own business but you still 00:28:24.730 --> 00:28:28.670 live in your community that is Amazing and fantastic. 00:28:28.890 --> 00:28:31.710 And that you should absolutely be tapping into 00:28:31.710 --> 00:28:34.589 your actual community in real life. Very important 00:28:34.589 --> 00:28:37.210 if that's part of what you can do, right? So 00:28:37.210 --> 00:28:40.190 my husband and I, that wasn't on our thing because 00:28:40.190 --> 00:28:43.410 we wanted to get out and go live in different 00:28:43.410 --> 00:28:46.910 places, but very valuable. And just because you're 00:28:46.910 --> 00:28:49.789 starting online business, you can still run it 00:28:49.789 --> 00:28:52.359 any way and anywhere you want. New opportunities. 00:28:52.359 --> 00:28:55.799 I just really think that the world, the internet, 00:28:55.940 --> 00:28:57.599 even though it's crazy, like we talked about 00:28:57.599 --> 00:29:00.440 and all of the things, it is still growing and 00:29:00.440 --> 00:29:04.039 it is still, it's just evolving and it's massive. 00:29:04.119 --> 00:29:07.099 And so there's so much opportunity to be able 00:29:07.099 --> 00:29:11.400 to have a global reach for your ideal clients. 00:29:11.680 --> 00:29:14.740 And that's one thing that people don't really 00:29:14.740 --> 00:29:17.380 think about. We still in the US anyway, we're 00:29:17.380 --> 00:29:21.509 still very like focused on the US, but. Over 00:29:21.509 --> 00:29:25.269 time, I've had clients in, I think, maybe 10 00:29:25.269 --> 00:29:27.009 different countries so far that I've worked with 00:29:27.009 --> 00:29:29.730 that have found me just online because they're 00:29:29.730 --> 00:29:31.690 very consistent, showing up, doing all the things. 00:29:31.910 --> 00:29:33.690 And I'm like, hey, where do you live? Wait, what? 00:29:33.769 --> 00:29:35.150 It's three in the morning and we're on a call? 00:29:35.250 --> 00:29:38.269 Like, what, so you're in Scotland? So the opportunities 00:29:38.269 --> 00:29:42.170 because of the internet and just because of Zoom 00:29:42.170 --> 00:29:45.130 and because everybody realized during COVID that, 00:29:45.269 --> 00:29:48.250 oh, maybe we could do things from Zoom. That 00:29:48.250 --> 00:29:53.980 was a whole... thing. It's just really opened 00:29:53.980 --> 00:29:57.339 up the opportunities for online businesses even 00:29:57.339 --> 00:29:59.759 more. There's no boundary or borders, right? 00:29:59.960 --> 00:30:02.140 And coming into that with a mindset of being 00:30:02.140 --> 00:30:05.079 able to help people wherever they are is super 00:30:05.079 --> 00:30:07.880 valuable and awesome. Yeah. It's one of my favorite 00:30:07.880 --> 00:30:10.240 things about having an online business. Yeah. 00:30:10.319 --> 00:30:13.000 And it's perfect because I'm just going to bring 00:30:13.000 --> 00:30:16.619 podcasting into it for a second. Yes. Okay. Last 00:30:16.619 --> 00:30:20.680 month, I had somebody from Australia, Israel, 00:30:20.980 --> 00:30:27.160 Egypt, the UK, Mexico, Scotland, from all over. 00:30:27.359 --> 00:30:31.039 And I had a hard time understanding the Scottish, 00:30:31.140 --> 00:30:34.980 but beside the point, but it was just, it was 00:30:34.980 --> 00:30:37.980 all made possible. And the time zone change was 00:30:37.980 --> 00:30:41.079 really significant because there was like a 12 00:30:41.079 --> 00:30:46.500 hour time zone. It's 10 o 'clock at night for 00:30:46.500 --> 00:30:49.759 you, or it's 2 a .m. for you, and it's 2 p .m. 00:30:49.759 --> 00:30:52.859 for me. Yeah. So it's the whole thing. Okay. 00:30:52.960 --> 00:30:55.420 It's the whole thing, yeah. So bringing this 00:30:55.420 --> 00:31:00.039 podcast full circle. Yes. Give us some advice 00:31:00.039 --> 00:31:03.319 for beginners. What's your top piece of advice 00:31:03.319 --> 00:31:06.220 for someone just starting to build their network 00:31:06.220 --> 00:31:11.240 for an online business? You're going to get sick 00:31:11.240 --> 00:31:13.200 of me saying this, Michael, but it's clarity. 00:31:14.750 --> 00:31:16.970 Right? We really, because again, if you're thinking, 00:31:17.049 --> 00:31:20.109 oh, I want to do crocheting, that's a whole different 00:31:20.109 --> 00:31:21.730 network you want to build than if you want to 00:31:21.730 --> 00:31:25.230 do fitness, right? So really spending some time 00:31:25.230 --> 00:31:28.349 understanding what you want to do. What do you 00:31:28.349 --> 00:31:31.450 have a passion or a purpose? What is that? I 00:31:31.450 --> 00:31:34.569 also feel, and I'll just mention this, because 00:31:34.569 --> 00:31:37.849 I specifically work with people, Gen Xers, so 00:31:37.849 --> 00:31:40.450 like 45 and above, we've lived a lot of life. 00:31:40.970 --> 00:31:43.029 We have a lot of experience in many different 00:31:43.029 --> 00:31:46.269 things, right? So it doesn't have to be that 00:31:46.269 --> 00:31:49.769 because you did corporate, you can only do corporate. 00:31:49.970 --> 00:31:51.789 Or because you're a lawyer, you can only do something 00:31:51.789 --> 00:31:57.190 in the law firm world or legal world. So spending 00:31:57.190 --> 00:32:00.990 some time in inward and figuring out what do 00:32:00.990 --> 00:32:04.369 I want to spend my time doing and talking about 00:32:04.369 --> 00:32:06.750 and helping people with for the next half of 00:32:06.750 --> 00:32:10.339 my life, right? Like it might not be. And this 00:32:10.339 --> 00:32:11.920 is a scary thought for a lot of people, but it 00:32:11.920 --> 00:32:14.339 might not be what you've always been doing. It 00:32:14.339 --> 00:32:16.299 might be that thing that people always come to 00:32:16.299 --> 00:32:19.259 you for advice. Maybe it is fitness or maybe 00:32:19.259 --> 00:32:21.140 it is something different. Like you find that 00:32:21.140 --> 00:32:23.880 people are always asking questions about something 00:32:23.880 --> 00:32:26.200 that you do and you always consider it's like 00:32:26.200 --> 00:32:29.180 a hobby, right? I've helped, I've worked with 00:32:29.180 --> 00:32:32.019 many people who have turned their hobby into 00:32:32.019 --> 00:32:35.359 what they love, right? Into six -figure businesses. 00:32:35.539 --> 00:32:38.259 They live, they love every day because they're 00:32:38.259 --> 00:32:40.759 talking about crocheting. Right. And they love 00:32:40.759 --> 00:32:45.799 it. And that's their thing. So you do want to 00:32:45.799 --> 00:32:50.099 spend some time figuring out what that is that 00:32:50.099 --> 00:32:52.160 you want, that you could possibly monetize and 00:32:52.160 --> 00:32:54.640 want to be doing for the foreseeable future, 00:32:54.740 --> 00:32:58.440 because that will lead you to the type of community 00:32:58.440 --> 00:33:00.880 with the type of people in it that you want to 00:33:00.880 --> 00:33:02.960 start building. And then that will lead you to, 00:33:03.000 --> 00:33:05.559 okay, where are those people now? How do I interact 00:33:05.559 --> 00:33:07.579 with them now and start building my own community? 00:33:08.359 --> 00:33:13.299 So you got to work from that piece first. Great. 00:33:13.579 --> 00:33:16.460 That's great. Susie, I can't begin to tell you 00:33:16.460 --> 00:33:19.500 how great this was to have you on this podcast. 00:33:19.960 --> 00:33:24.680 You were a delightful guest, and I hope you get 00:33:24.680 --> 00:33:27.599 many clients out of this. But how would somebody 00:33:27.599 --> 00:33:30.299 get hold of you if they wanted your services? 00:33:31.039 --> 00:33:35.029 Yes, I do have an optic. It's called monetize 00:33:35.029 --> 00:33:37.269 your expertise. So I will give that information 00:33:37.269 --> 00:33:39.450 to you and anybody can download it. It's a free 00:33:39.450 --> 00:33:43.130 download and it helps people exactly what I was 00:33:43.130 --> 00:33:46.509 just talking about. Look at what, where, what 00:33:46.509 --> 00:33:48.569 are their expertises now? What do people come 00:33:48.569 --> 00:33:50.190 to them for? What do they love to do? And it 00:33:50.190 --> 00:33:51.950 just helps people start to think of that first 00:33:51.950 --> 00:33:55.730 idea of what's possible. for them if they wanted 00:33:55.730 --> 00:33:58.150 to start an online business. So I'd love to share 00:33:58.150 --> 00:34:00.309 that with anybody that wants it in your audience. 00:34:00.410 --> 00:34:01.849 I think that's great. And then at the bottom 00:34:01.849 --> 00:34:04.349 of that, there's a calendar link that if anybody 00:34:04.349 --> 00:34:06.890 wants to get on a 20 minute discovery call, they 00:34:06.890 --> 00:34:09.030 can get right on my calendar and I can walk them 00:34:09.030 --> 00:34:12.789 through that, that guide. And at the end, we'll 00:34:12.789 --> 00:34:14.789 come up with a couple of ideas that they can 00:34:14.789 --> 00:34:17.630 then take away and about monetizing their expertise 00:34:17.630 --> 00:34:19.969 and kind of sit with it and see what kind of 00:34:19.969 --> 00:34:23.449 resonates. I do not. I really. I think it's so 00:34:23.449 --> 00:34:27.849 valuable and important for people to sit for 00:34:27.849 --> 00:34:31.869 a little bit and like embody, like to learn what 00:34:31.869 --> 00:34:33.750 they really want to do. Like it doesn't have 00:34:33.750 --> 00:34:37.469 to be a big hurry. Take your time. Changing your 00:34:37.469 --> 00:34:41.789 career, starting an online business can be done 00:34:41.789 --> 00:34:45.789 in a very easy way as a side gig, we call it. 00:34:46.670 --> 00:34:49.429 So a lot of my clients stay with their job. And 00:34:49.429 --> 00:34:52.010 we build their side business until it's at a 00:34:52.010 --> 00:34:54.769 point that if they want, then they can leave 00:34:54.769 --> 00:34:56.650 their job because they've covered their living 00:34:56.650 --> 00:35:00.670 expenses, et cetera. So yeah, that's how I can, 00:35:00.730 --> 00:35:03.409 people can get ahold of me. My website is the 00:35:03.409 --> 00:35:07.210 virtualrxagency .com or they can download that 00:35:07.210 --> 00:35:09.670 guide that I'll share with you. You put the show 00:35:09.670 --> 00:35:12.389 notes would be great. Awesome. Perfect. Okay, 00:35:12.489 --> 00:35:16.030 Susie. Great. Listen. Again, thank you very much 00:35:16.030 --> 00:35:18.869 for joining me, and I hope to talk to you soon. 00:35:19.210 --> 00:35:22.829 Thank you so much. Have a beautiful day. Well, 00:35:22.869 --> 00:35:25.809 hold on, folks. Don't go anywhere. Let me just 00:35:25.809 --> 00:35:28.989 read a few of our sponsors that we have. Struggling 00:35:28.989 --> 00:35:32.510 to reach success? Maybe it's time to quit. In 00:35:32.510 --> 00:35:36.369 Quit Your Way to Success. by Rodney Davis. This 00:35:36.369 --> 00:35:39.989 reveals 27 steps to breaking bad habits that 00:35:39.989 --> 00:35:43.530 hold you back. 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Revved Up Kids is 00:36:17.210 --> 00:36:20.630 on a mission to protect children and teens from 00:36:20.630 --> 00:36:23.469 sexual abuse, exploitation, and trafficking. 00:36:23.730 --> 00:36:26.389 They provide prevention training programs for 00:36:26.389 --> 00:36:30.050 children. teens, and adults. To learn more, go 00:36:30.050 --> 00:36:34.889 to revvedupkids .org. That's R -E -V -V -E -D 00:36:34.889 --> 00:36:42.090 -U -P -K -I -D -S .org. Well, that's a wrap, 00:36:42.170 --> 00:36:45.030 folks. A huge thank you to our special guests 00:36:45.030 --> 00:36:48.349 for sharing such incredible insights today. And 00:36:48.349 --> 00:36:51.750 of course, a big shout out to you, our amazing 00:36:51.750 --> 00:36:54.690 listeners, for tuning in and spending your time 00:36:54.690 --> 00:36:58.570 with us. Remember, networking isn't about being 00:36:58.570 --> 00:37:01.909 perfect. It's about being present. So take what 00:37:01.909 --> 00:37:04.489 you've learned today, get out there, and make 00:37:04.489 --> 00:37:07.489 some meaningful connections. If you enjoyed this 00:37:07.489 --> 00:37:10.449 episode, don't forget to subscribe, leave us 00:37:10.449 --> 00:37:13.090 a review, and share it with someone who could 00:37:13.090 --> 00:37:16.389 use a little networking inspiration. Let's keep 00:37:16.389 --> 00:37:20.090 the conversation going. You can find me on Apple, 00:37:20.230 --> 00:37:24.570 Spotify, YouTube, or my website, Michael. Remember. 00:37:25.119 --> 00:37:28.500 Until next time, keep practicing, keep connecting, 00:37:28.619 --> 00:37:31.800 and keep building those relationships. This is 00:37:31.800 --> 00:37:35.019 Michael signing off. Take care and happy networking.