WEBVTT

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Welcome back to Networking Unleashed, Building

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Profitable Connections. I'm your host, Michael

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Foreman, and today's episode is all about the

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power of relationships, that ripple effect of

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generosity, and how the right connection can

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literally change everything. My guest today is

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someone who just doesn't talk about networking.

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He's lived it for moments of transformation fueled

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by a single introduction. to launching Project

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Giveback, a platform designed to help small businesses

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grow without overwhelming costs. His story is

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a masterclass in what's possible and when you

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lead with value. If you ever felt stuck, uncertain,

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or like you're doing it all on your own, this

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conversation is going to inspire you to start

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seeking networking, not as a transaction, but

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as a powerful tool for growth. community, and

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long -term success. So let's dive in. My guest

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today is Clinton Holmes, and I don't want to

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butcher his background because he's got a great

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background. So I would just like to introduce

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Clinton and have him just give us a little bit

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about his background. Clinton, welcome to the

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podcast. I appreciate you. Thank you for having

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me on the item. No problem at all. No problem.

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Give us a little taste of your background. What

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brought you today? What brought me today? It's

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broad, so I'll try to keep it as short as possible.

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I, my wife and I, we were originally from South

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Carolina, then moved to Georgia, stayed in Georgia

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for about 10 years. Career opportunity, career

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advancement on my wife's side. She had an opportunity,

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a great opportunity to become a VP of operations.

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So moved to Florida. Big jump, obviously. That

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was the introduction for me to actually start

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my business full time because I've always had

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nine to five business and would work on my personal

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brand and personal business part time. But this

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gave me the opportunity to say, you know what,

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let's step out in faith. Let's do this thing

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full time. And it worked perfectly because the

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company that I was working for in Georgia, the

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company is Alcatech. Shout out to Steve Martin.

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an architect. It was amazing. They became my

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first hardcore client and that was, it was a

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humbling experience for them to trust me to actually

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continue their brand. And so it grew legs from

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there. But when I landed here, reality hit me.

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I saw a need for networking. I realized this

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was the first time in my life I was in an area

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where I knew absolutely. I got on, of course,

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LinkedIn and local community groups, generally

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the local chamber of commerce in Tavares. And

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I started actual networking. And it was an amazing

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experience because you would think it's transaction,

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right? You would think it's, hey, here's my business

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card. Hey, here's your business card. Okay, let's

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do some work together. It wasn't like that. It

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was individuals who... listened to my story celebrated

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gave me amazing advice and it grew from there

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so it was it grew from hey you're just a guy

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who's in a new land new place trying to grow

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your business to being on podcasts being on radio

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shows being invited to corporate events it was

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just an amazing experience and It wasn't the

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atypical transactional experience that I was

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told. So I had the absolute wrong experience

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or the wrong ideology of what networking was

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supposed to be. I got a real taste of pure networking

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and it was about connection and growth. And I'm

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floored. And when I ran into you, I was like,

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OK, I have to be on Michael's show because he's

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all about network. So that's why I'm here. I'm

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here to grow. I'm here to learn. And I'm just

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humbled, man. I'm really humbled. That's all

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fantastic. And I have found that really ever

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since the pandemic, that when everybody was shut

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indoors and they relied on Zoom and their cell

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phones and everything else, before then, everybody

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was into building their client, their customer

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list. But now it's more about relationships.

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and who you connect with and how you connect

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with them. And I always said that more importantly

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than meeting the person is the follow -up. How

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do you follow up with the person? So we'll get

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into that later on because I'm sure they'll have

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something to say about that. But let's start

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with the questions, okay? You said that networking

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changed the game for you. Can you take us back

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to a moment when a connection truly transformed

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your path? So, first networking event that I've

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been to, Cam Madison, he reached out to me on

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LinkedIn. And I thought it was a regular LinkedIn

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pitch, obviously, but it was an authentic gentleman

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who was doing local networking here in the greater

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Orlando area. So I'll never forget it. I actually

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went to the event. It's okay. I'll do it. I'll

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just break the ice. I need it. I know I need

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it. Let's go. Networking event. By the way, Michael,

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I'm an introvert. A lot of people would never

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know that. So networking events will break you

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out of that really quick. So I went there. Will

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Bradley. He was the first person I met. I got

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there first because I'm that. i'm that get there

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first guy so i got there first and cam was like

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whoa you're early that's just who i am so got

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there got my bearings together and will came

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in will happen to be in marketing as well now

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will does the seo the pay -per -clicks and pay

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dad so he's on that side of marketing i'm more

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so on the branding content creation side of marketing

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so obviously he and i it was a instant connection

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And the way he interacted and the way he gave

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me strategic advice on how to scale. And when

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I use the word scale, it's not about, oh, I'm

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at 5 ,000 a month. Okay, now I'm going to scale

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to 50 ,000 a month. Scale meaning, OK, this is

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what you can do to really maximize what you are

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trying to accomplish, the audience that you are

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trying to attract. Because will I accept a billion

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dollar a year companies? I sure would. But my

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core and my heart are for people like myself,

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the people that just started out or the smaller

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businesses. They really can't afford that 75K

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a year marketing guy. but they need that 75K

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a year marketing work. I'm the guy to intervene

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and help. But after talking to Will, he gave

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me so many different approaches and so many different

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strategies that I could implement. It just blew

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my mind. And then of course, after he and I were

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talking, then more people came in and every single

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person I talked to gave more nuggets of advice

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and more nuggets of knowledge. Not one person

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said, by the way, buy my stuff, here's my stuff,

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give me this, give me not one person. Everybody

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actually fed into me and it was amazing. And

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that is the best experience I've had as far as

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networking or my first introduction to networking

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that I could have hoped for. Let me give you

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another nugget, okay, regarding networking. Networking,

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if you go in with what's called a servant's heart,

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If you go in thinking, what can I give today?

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Not receive. You don't go into a networking event

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thinking you're going to sell anything. You're

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going to go in and thinking, okay, what two people

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can I connect? What can I give? What I usually

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do when I speak to somebody such as yourself,

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how can I make you more successful? What can

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I do to be a good referral source for you? And

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I do all this without even telling you what I

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do. Because I just want to know about you. So

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as Zig Ziglar and other major people would say,

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always look to give, not receive. So if you go

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in with that, all the pressure's off. Introvert,

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perfect. Not for extroverts or introverts, right?

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Because you're like, oh my God, who do I have

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to talk to? No, nothing. Go in and try to give.

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And once you give, people love to talk about

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themselves. And people love to share their knowledge

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with somebody else. If you ask them, because

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that means that they've made it and they're trying

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to help you. So that's a little nugget for you

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to remember. Okay, so what mindset shift had

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to happen before you started seeing real results

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from networking? I had to realize. I needed a

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different perspective in order to get to where

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I need to be. Does that make sense? Sure. You

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can build something as an individual and in your

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personal world, it works and you can have a little

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success and it works until you're placed in an

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environment like this. When you're placed in

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that right environment, the proving ground, the

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real testing ground. That's when it shows, oh,

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you missed a step or you missed this lesson or

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you need this strategic partner. That's the mindset

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shift that I've had and continue to have. I realize

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there's a lot of room as far as I have gone and

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I am so humbled and I thank God for the knowledge

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and wisdom that he's given me. And now I'm in

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a place of learning because a great part of my

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life, I've been the coach. I've been the mentor.

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And I'm 50 years old now. And it hit me. I've

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never had a mentor in my life. So the mindset

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shift that I have now is, oh, wow, now you get

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to have a mentor. And you need it. And now you

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see it. There's no more. okay, I got this and

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I can do this because I've been successful in

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my past. No, my mindset now is, okay, I am now

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the student. And it's humbling. And I thought

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it was scary at first, but it's not. That's just

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excitement that I'm feeling because I know where

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I can go from here. And so it's just taken my

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mind to a whole different place. So yeah, so

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that's the mindset shift that I have now. I've

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become the student now where I've always been

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the teacher. You don't realize how important

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a mentor truly is. Now, I mentor several people.

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I coach several people. But I am mentored by

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somebody else. I'm always being taught because

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nobody knows everything. And things change so

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fast. quickly and often that you can't know everything.

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And my mentor doesn't know everything either,

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but he keeps me on the right track. So that's

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all you're really doing. So I'm in the middle.

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I'm receiving and I'm giving. And I don't think

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I'll ever get out of that position. So always

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have that in mind because you can't know everything.

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You don't know everything. And every time you

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go to a networking event or something else, you're

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learning something. If you don't learn something

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every day, you're not doing your job. Exactly.

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Okay. So how did the idea for Project Give Back

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come about? And what problem were you solving

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for small businesses? Project Give Back. That

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is a love letter. It's really lovely. It was

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when I came here and I gave you the picture of

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the minor struggles, new place, new land, have

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to build my brand, build my business, build,

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scale. And then one day it hit me and I want

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to say it was divine. I was reminded that's not

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who I am. That's not my personal brand. My personal

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brand is giving more than I give. I've always

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been that person from volunteering at local parks

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and recreation to volunteering time at churches,

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helping churches grow, building, building this,

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building that. It's always been my passion to

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help people grow and then look back and say,

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God, thank you for giving me this knowledge and

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wisdom to help somebody else grow for years.

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And I still consider myself this. I'm more of

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a king maker than the king. I know how to be

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the king. i just choose to help other kings be

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kings and so project give back is just that for

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businesses non -profits solopreneurs entrepreneurs

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whoever who need help real genuine help to build

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their businesses i don't care if it's from the

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ground up i don't care if it's from an idea let

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me talk with you Let's walk you through some

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processes and show you how I've gotten where

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I am. And I can help you get there as well to

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businesses that are already established. But

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again, funding is a thing. It is a real thing.

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And lack of funding is a real thing. And a lot

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of times people really don't have. It's not like

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everyone's trying to take advantage. People don't

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have the funds because they pay this and that.

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And so Project Get Back is it. Let me. And it's

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not me giving money. It's me giving advice. It's

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me giving time. Sometimes I'll give services

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to companies, individuals, what have you, that

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need that extra help, that extra person, that

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extra idea, the extra consultation to help them

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go to the next level. I've actually helped in

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the past couple of weeks. I think it was about

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three individuals. One of them is a startup.

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They want to actually do a clothing brand. And

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so I started from ground up. Okay. First things

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first. What's your idea? We found out their idea

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and we went from there and it grew from there.

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And by the time we finished the session, we had

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already started with a concept of his design

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because he wanted to start off with just a logo.

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He said, here's my logo. And I'm throwing the

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shirt. I said, wow, that's scary. And he was

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like, wow, what's wrong? I said, Okay, I said,

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put it like this, a logo without a brand or identity.

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It's like putting a gigantic, beautiful car in

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the middle of the world without an engine. It

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won't go anywhere. People may look at it, they

00:16:29.710 --> 00:16:35.250
may not, but nobody will get in it because they

00:16:35.250 --> 00:16:38.710
can't find the doors. They can't crank it up

00:16:38.710 --> 00:16:41.570
because it doesn't have an engine. You have to

00:16:41.570 --> 00:16:44.549
build something around this logo. A logo is basically

00:16:44.549 --> 00:16:47.830
pretty paint on the building. I said, let's build

00:16:47.830 --> 00:16:50.629
your brand. And so it starts like that. So Project

00:16:50.629 --> 00:16:53.490
Give Back is just my way of saying, hey, I know

00:16:53.490 --> 00:16:56.870
a lot of people can't afford larger marketing

00:16:56.870 --> 00:17:00.409
firms, larger marketing companies. You can afford

00:17:00.409 --> 00:17:05.329
me. And hopefully they will come back to you.

00:17:06.620 --> 00:17:09.599
Look, you've given me enough information. So

00:17:09.599 --> 00:17:11.920
you know what? Let me just hire you. Just even

00:17:11.920 --> 00:17:14.599
first of all, them out. And that's the way it

00:17:14.599 --> 00:17:16.839
all starts. So it's a beautiful thing. And that's

00:17:16.839 --> 00:17:19.279
what we're talking about beforehand. Let's take

00:17:19.279 --> 00:17:23.180
this one step further. How does Project Give

00:17:23.180 --> 00:17:26.059
Back help businesses grow without overwhelming

00:17:26.059 --> 00:17:29.779
them with traditional marketing or startup costs?

00:17:29.980 --> 00:17:33.579
Now, you basically covered that just now. But

00:17:33.579 --> 00:17:38.279
how? Give me another scenario. Okay. I hope I

00:17:38.279 --> 00:17:41.119
don't offend anyone when I say this. So allow

00:17:41.119 --> 00:17:45.740
me to go granular. Sure. Typical marketing. Obviously,

00:17:45.859 --> 00:17:49.680
worry about your PPCs, your paid ads, what have

00:17:49.680 --> 00:17:53.740
you. That is not my strategy. That's a part of

00:17:53.740 --> 00:17:58.039
my strategy. Eventually. But that's not my initial

00:17:58.039 --> 00:18:01.099
strategy. My initial strategy is establish your

00:18:01.099 --> 00:18:03.880
footing. Establish your brand. Establish your

00:18:03.880 --> 00:18:07.809
identity. Your target audience, who are you really

00:18:07.809 --> 00:18:12.549
talking to? Who do you want to talk to? And then

00:18:12.549 --> 00:18:14.890
I asked the other question again, who are you

00:18:14.890 --> 00:18:18.109
really talking to? Because sometimes, and I'm

00:18:18.109 --> 00:18:21.849
guilty of this myself, I'm accustomed to wanting

00:18:21.849 --> 00:18:24.529
to be everything to everybody. And I can't do

00:18:24.529 --> 00:18:29.190
that. Even my new mentor is teaching me, hey,

00:18:29.230 --> 00:18:33.470
Clinton, bring that back in. Yes, you have capacity,

00:18:33.690 --> 00:18:37.529
but. Conceptually, your capacity is too far out

00:18:37.529 --> 00:18:39.930
there. So I help individuals with that. Once

00:18:39.930 --> 00:18:42.549
I help them with that, then I start off instead

00:18:42.549 --> 00:18:48.809
of paid ads, Google ads. I go old school. Local

00:18:48.809 --> 00:18:52.769
market. Hey, I tell you what, find a local event.

00:18:53.549 --> 00:18:56.670
Join a local chamber of commerce. Free information,

00:18:56.809 --> 00:18:59.329
free advice. Whoever was listening, free advice,

00:18:59.410 --> 00:19:03.279
free information. You would be amazed. How much

00:19:03.279 --> 00:19:05.640
resources your local chamber of commerce will

00:19:05.640 --> 00:19:09.460
give you just by joining that local chamber of

00:19:09.460 --> 00:19:13.119
commerce. And it is a fraction of the cost of

00:19:13.119 --> 00:19:17.160
paying for a paid ad. Because a paid ad, I will

00:19:17.160 --> 00:19:19.299
tell you, one, if it's not set up correctly,

00:19:19.579 --> 00:19:24.279
you are going to lose a lot of money. Two, it

00:19:24.279 --> 00:19:26.579
depends on your niche. You will not be at the

00:19:26.579 --> 00:19:29.069
top of Google. I don't care. What anyone tells

00:19:29.069 --> 00:19:31.950
you. Because again, depending on your niche.

00:19:32.190 --> 00:19:35.269
Because you have individuals and companies who

00:19:35.269 --> 00:19:38.210
have a lot more revenue and resources than you

00:19:38.210 --> 00:19:40.470
started. So you're never going to be at the top.

00:19:40.750 --> 00:19:43.890
So instead of allocating your money there, allocate

00:19:43.890 --> 00:19:48.109
your money to local sources. There you are. If

00:19:48.109 --> 00:19:50.789
you're in Orlando, focus in Orlando. If you're

00:19:50.789 --> 00:19:54.029
in Atlanta, focus in Atlanta. If you're in Florence,

00:19:54.130 --> 00:19:57.180
South Carolina, my hometown. Focus on Florence,

00:19:57.259 --> 00:20:01.039
South Carolina. Focus on your local area. Choose

00:20:01.039 --> 00:20:04.579
your local chamber of commerce. Use those resources.

00:20:05.079 --> 00:20:09.740
Start local. Then grow. That's my number one.

00:20:09.779 --> 00:20:13.859
That's Clinton Home Strategy 101. Start small.

00:20:14.059 --> 00:20:18.779
Start local. And I promise results. You know

00:20:18.779 --> 00:20:21.099
something? And you can almost guarantee your

00:20:21.099 --> 00:20:24.619
promise. Because if you start organically. You

00:20:24.619 --> 00:20:27.599
start your business organically, and then you

00:20:27.599 --> 00:20:30.640
could go for something else, but start organically,

00:20:30.720 --> 00:20:33.599
do word of mouth, go to those networking events.

00:20:33.980 --> 00:20:38.119
And just for the heck of it, there's always something

00:20:38.119 --> 00:20:40.940
called that 30 -second elevator pitch, okay,

00:20:41.039 --> 00:20:44.140
elevator speech. And people ask me all the time,

00:20:44.220 --> 00:20:45.880
what's yours? What's yours? What do you have

00:20:45.880 --> 00:20:49.559
to do? I say, look, don't. First, don't just

00:20:49.559 --> 00:20:52.759
give me a 30 -second elevator pitch because what

00:20:52.759 --> 00:20:57.680
is the purpose of that pitch? It's to get somebody's

00:20:57.680 --> 00:21:00.079
attention, to get a response from the person.

00:21:00.440 --> 00:21:04.500
So give them five seconds. Give them mainly what

00:21:04.500 --> 00:21:07.319
you do and have them respond to you like, oh,

00:21:07.339 --> 00:21:10.119
can you tell me more? Or, oh, what is that? Or,

00:21:10.140 --> 00:21:12.579
oh, that's all you're looking for. And then you

00:21:12.579 --> 00:21:15.440
go into the rest, right? So that is the way that

00:21:15.440 --> 00:21:22.039
you do it. does networking play inside of Project

00:21:22.039 --> 00:21:27.160
Give Back itself? That's actually, it's almost,

00:21:27.319 --> 00:21:31.519
I can't say almost, it is a major one. It is

00:21:31.519 --> 00:21:35.400
the key component. I don't want to say, I don't

00:21:35.400 --> 00:21:40.839
want to use the word force, but I strategically

00:21:40.839 --> 00:21:46.839
persuade the individual. Network, network. By

00:21:46.839 --> 00:21:51.579
the way, network again. Because I don't stop

00:21:51.579 --> 00:21:54.660
with me. I don't limit their resources and their

00:21:54.660 --> 00:21:58.019
knowledge with me. In fact, I teach them how

00:21:58.019 --> 00:22:02.920
to network or find connections through other

00:22:02.920 --> 00:22:06.660
sources aside from myself. I'm just a conduit.

00:22:07.160 --> 00:22:09.880
I'm the one that can teach you, hey, and again,

00:22:10.059 --> 00:22:12.279
I got to keep pointing this out. I got to keep

00:22:12.279 --> 00:22:14.960
pressing that button. Join your local chamber

00:22:14.960 --> 00:22:18.400
of commerce. i can't stress that enough that

00:22:18.400 --> 00:22:20.480
is networking by itself because what that'll

00:22:20.480 --> 00:22:23.279
do because most of those most of those chamber

00:22:23.279 --> 00:22:26.140
of commerce they have networking events and you

00:22:26.140 --> 00:22:28.380
would be amazed at the individuals that you meet

00:22:28.380 --> 00:22:31.299
and those events it could be something as simple

00:22:31.299 --> 00:22:33.900
as a dinner something as simple as breakfast

00:22:33.900 --> 00:22:37.359
or lunching and then that'll evolve into hey

00:22:37.359 --> 00:22:41.539
we have a an event we would like for you to sponsor

00:22:42.299 --> 00:22:44.180
They're not talking millions of dollars. They're

00:22:44.180 --> 00:22:46.539
not talking thousands of dollars. It may be a

00:22:46.539 --> 00:22:50.420
hundred bucks, maybe only 50 bucks. Now, guess

00:22:50.420 --> 00:22:54.140
what? Your brand, your face, your name is right

00:22:54.140 --> 00:22:57.160
there with the major player. And all you had

00:22:57.160 --> 00:23:00.359
to do, get out of your shell and network with

00:23:00.359 --> 00:23:03.180
Clinton. Oh, Clinton teaches you to network with

00:23:03.180 --> 00:23:06.200
Bob at your local chamber of commerce. Then Bob

00:23:06.200 --> 00:23:08.980
teaches you to network with this person. It is

00:23:08.980 --> 00:23:12.440
a major part. Networking is a major part of Project

00:23:12.440 --> 00:23:16.119
Give Back because in essence, I'm teaching the

00:23:16.119 --> 00:23:20.180
individuals to give back themselves. What I hear

00:23:20.180 --> 00:23:25.359
you saying is that networking is a skill and

00:23:25.359 --> 00:23:30.019
a talent. And what do you have to do to, I'm

00:23:30.019 --> 00:23:32.299
going to say perfect it, but there's no perfecting

00:23:32.299 --> 00:23:35.680
networking. Okay. You have to practice, practice.

00:23:36.829 --> 00:23:39.930
And you shouldn't be afraid, anybody that's listening

00:23:39.930 --> 00:23:43.710
or any of your first time people, you shouldn't

00:23:43.710 --> 00:23:47.369
be afraid to go out and network. Look, the first

00:23:47.369 --> 00:23:49.089
time you go out and network, you're going to

00:23:49.089 --> 00:23:51.549
suck. It's horrible. You're going to be so bad,

00:23:51.609 --> 00:23:54.509
right? But you're going to learn from it. And

00:23:54.509 --> 00:23:57.150
you take those bits of wisdom and you go to your

00:23:57.150 --> 00:24:01.170
next one and the next one. And pretty soon, you're

00:24:01.170 --> 00:24:03.410
like, hey, you know what? This networking thing,

00:24:03.529 --> 00:24:07.309
it's not so bad. It's pretty good. And once you

00:24:07.309 --> 00:24:09.710
start to enjoy it that much more, get the nerves

00:24:09.710 --> 00:24:12.950
out to you introverts, okay? Once you get the

00:24:12.950 --> 00:24:15.809
nerves out of your system, then you'll start

00:24:15.809 --> 00:24:18.549
to have fun. When you start having fun, that's

00:24:18.549 --> 00:24:21.789
when you really start to network properly. Exactly,

00:24:21.910 --> 00:24:26.730
exactly. That's key. Okay, so you've built a

00:24:26.730 --> 00:24:30.289
platform that gives first. How has that philosophy

00:24:30.289 --> 00:24:34.359
of generosity impacted your own business and

00:24:34.359 --> 00:24:42.680
relationships? I've established my place in this

00:24:42.680 --> 00:24:49.099
very congested niche. And honestly, that really

00:24:49.099 --> 00:24:52.019
wasn't the purpose because the purpose was, again,

00:24:52.200 --> 00:24:56.660
this is who I am at my core. But what happened

00:24:56.660 --> 00:25:02.180
is I established a position. In most marketing

00:25:02.180 --> 00:25:05.519
firms or most businesses, one of the key questions

00:25:05.519 --> 00:25:08.539
is, what separates you from company XYZ? What

00:25:08.539 --> 00:25:10.720
separates you from every company in your niche?

00:25:11.259 --> 00:25:14.660
I find that separate right there. That's how

00:25:14.660 --> 00:25:17.359
I found it. And it just landed in my lap. Basically,

00:25:18.019 --> 00:25:25.279
I honestly do not care about scaling. It means

00:25:25.279 --> 00:25:28.480
more to me to... build a relationship and build

00:25:28.480 --> 00:25:31.980
partnership because to me, that is worth its

00:25:31.980 --> 00:25:36.859
weight in gold. I can, again, I can have 1 .5

00:25:36.859 --> 00:25:41.299
billion, but if I don't have 1 .5 billion individuals

00:25:41.299 --> 00:25:46.440
who I've helped, then the entire market is messed

00:25:46.440 --> 00:25:49.839
up. Our entire structure is messed up. So I prefer

00:25:49.839 --> 00:25:51.940
to have more people because this world is big

00:25:51.940 --> 00:25:56.259
enough for growth. If more people grow. then

00:25:56.259 --> 00:25:59.259
we all work. If more people who actually have

00:25:59.259 --> 00:26:02.920
their ideas, put their ideas out there, the more

00:26:02.920 --> 00:26:05.039
people will say, hey, baby, I can do it too.

00:26:05.500 --> 00:26:11.299
So it has established me as an industry leader

00:26:11.299 --> 00:26:14.500
or a thought leader in what I do. And this is

00:26:14.500 --> 00:26:16.880
a very crowded niche. Once you just say marketing,

00:26:16.960 --> 00:26:19.640
it's like everybody does marketing. What separates

00:26:19.640 --> 00:26:24.099
you? What separates me is honestly, I teach people

00:26:24.099 --> 00:26:28.019
at the core level. And I teach them, you don't

00:26:28.019 --> 00:26:30.940
have to be in this gigantic box over here. You

00:26:30.940 --> 00:26:33.900
can be in this nice box right here and still

00:26:33.900 --> 00:26:36.940
help thousands upon thousands of people. Because

00:26:36.940 --> 00:26:39.900
guess what? If you have an idea, someone's just

00:26:39.900 --> 00:26:42.759
like you at one point. They have the same idea.

00:26:43.279 --> 00:26:46.839
Don't forget where you came from. Go back. Bring

00:26:46.839 --> 00:26:49.680
those people up with you. And watch what happens.

00:26:49.740 --> 00:26:52.799
Watch what flourishes. Watch how it goes. Very

00:26:52.799 --> 00:26:56.019
good. What's the biggest misconception people

00:26:56.019 --> 00:27:00.059
have about networking today, especially when

00:27:00.059 --> 00:27:05.779
they're just starting out? I want to say the

00:27:05.779 --> 00:27:09.380
misconception that most people have, including

00:27:09.380 --> 00:27:14.640
myself when I first started it, was it was transactional.

00:27:15.920 --> 00:27:19.839
I will say this, and this is how I know that

00:27:19.839 --> 00:27:23.079
what I'm doing is working. By the grace of God,

00:27:23.119 --> 00:27:28.420
it's working. I'm starting to attract those transactional

00:27:28.420 --> 00:27:32.920
networking individuals. And so it does exist.

00:27:33.240 --> 00:27:35.420
So I don't want to tell people that it doesn't

00:27:35.420 --> 00:27:41.039
exist because it does exist. But I think of misconceptions

00:27:41.039 --> 00:27:44.099
that it's all transactional and that is not the

00:27:44.099 --> 00:27:47.500
case. It is not the case whatsoever. You meet

00:27:47.500 --> 00:27:51.269
a pure person, for example, like yourself. It

00:27:51.269 --> 00:27:54.930
is an honor to be on this podcast. There are

00:27:54.930 --> 00:27:59.549
countless, countless number of people who would

00:27:59.549 --> 00:28:03.630
charge to be on an established podcast, talking

00:28:03.630 --> 00:28:07.009
with a keynote speaker, a coach, a public speaker,

00:28:07.069 --> 00:28:09.990
and you do it out of kindness of your heart for

00:28:09.990 --> 00:28:13.690
the sake of networking and exposure. And I thank

00:28:13.690 --> 00:28:15.890
you, by the way, again, I really thank you for

00:28:15.890 --> 00:28:17.490
this opportunity. I really thank you for doing

00:28:17.490 --> 00:28:20.839
this. Thank you for positioning me. What we're

00:28:20.839 --> 00:28:23.180
doing now, this is True Network. And a lot of

00:28:23.180 --> 00:28:26.119
people have the misconception that this is not

00:28:26.119 --> 00:28:29.259
what it's supposed to be. And that's not the

00:28:29.259 --> 00:28:32.680
case. What we're doing, this is what it really

00:28:32.680 --> 00:28:37.059
is. It's not the other stuff. I agree 100%. I

00:28:37.059 --> 00:28:40.099
can't agree enough because that's why I do what

00:28:40.099 --> 00:28:43.259
I do. You do what you do. And together, I'm sure

00:28:43.259 --> 00:28:47.440
that we can take care of all business in our

00:28:47.440 --> 00:28:51.180
niches, our small lane. We'll get into that afterwards.

00:28:52.079 --> 00:28:55.220
How do you encourage small business owners to

00:28:55.220 --> 00:28:58.000
network when they feel that they don't have anything

00:28:58.000 --> 00:29:01.680
to offer yet? Let me be the one to encourage

00:29:01.680 --> 00:29:04.299
you. You do have something to offer. That is

00:29:04.299 --> 00:29:06.640
the first thing. You have something. I don't

00:29:06.640 --> 00:29:08.119
have anything to offer. Yes, you do. You have

00:29:08.119 --> 00:29:11.640
something to offer. If you have an idea, you

00:29:11.640 --> 00:29:14.500
have something to offer. I remember, again, going

00:29:14.500 --> 00:29:16.720
back to that first networking event, it was a

00:29:16.720 --> 00:29:19.960
young man. He wasn't really established. He had

00:29:19.960 --> 00:29:21.759
an email address, so it was a Gmail account.

00:29:22.160 --> 00:29:26.539
But he had an idea. It was more of a naturalist,

00:29:26.599 --> 00:29:30.380
basically. He believed in a holistic style of

00:29:30.380 --> 00:29:33.779
living. He showed me pictures of the stuff on

00:29:33.779 --> 00:29:36.460
the ground that I would normally just cut because

00:29:36.460 --> 00:29:38.119
I don't know anything about that kind of stuff.

00:29:38.299 --> 00:29:40.779
He was like, oh, no, this is that type of herb

00:29:40.779 --> 00:29:44.730
because it does this. The purpose of this and

00:29:44.730 --> 00:29:47.549
the benefits are here, there, and on the side

00:29:47.549 --> 00:29:49.930
of the road is this. So he's one of those individuals.

00:29:50.230 --> 00:29:53.450
And I said, wait, stop. Did you hear what you're

00:29:53.450 --> 00:29:57.289
telling me? And you started off by saying, I'm

00:29:57.289 --> 00:29:59.930
just here. I got these papers. And he literally

00:29:59.930 --> 00:30:02.630
took his time to print out some things and put

00:30:02.630 --> 00:30:04.670
them inside of a little plastic folder. I said,

00:30:04.710 --> 00:30:08.190
look, this is presentation. I just do a little

00:30:08.190 --> 00:30:10.950
something together. No, it's not a little something.

00:30:11.190 --> 00:30:15.619
This is a lot. Don't short sell yourself. Don't

00:30:15.619 --> 00:30:18.700
shortchange yourself. You have something to offer.

00:30:19.019 --> 00:30:22.059
Now, do you want this packaged in a better bow

00:30:22.059 --> 00:30:26.920
or better packaging? Okay, guess what? I can

00:30:26.920 --> 00:30:29.819
help you with that. But right now, you have something.

00:30:29.900 --> 00:30:33.180
Don't come to this big event feeling you have

00:30:33.180 --> 00:30:35.619
nothing to offer because you do. No matter how

00:30:35.619 --> 00:30:38.519
minute you think it is, there's something to

00:30:38.519 --> 00:30:41.750
offer and you have it. That would be my message

00:30:41.750 --> 00:30:44.069
to anybody who feels they don't have anything

00:30:44.069 --> 00:30:47.670
to offer. Yes, you do. Start talking. And I guarantee

00:30:47.670 --> 00:30:49.890
you, someone with a pure heart will hear you

00:30:49.890 --> 00:30:54.150
and they'll help you. You have to realize that

00:30:54.150 --> 00:30:57.390
if you go to a networking event, you're not just

00:30:57.390 --> 00:31:00.930
talking to the people at the event. You're talking

00:31:00.930 --> 00:31:04.869
to their network of people that came to the event.

00:31:05.009 --> 00:31:08.170
So if you have 30 people that came to an event,

00:31:10.619 --> 00:31:14.039
20 of them, 10 of them, you're talking to 10

00:31:14.039 --> 00:31:16.339
of their people. So you're actually speaking

00:31:16.339 --> 00:31:19.220
to 100 people. So always keep that in mind because

00:31:19.220 --> 00:31:22.339
you never know who's going to hear you. You never

00:31:22.339 --> 00:31:24.559
know. That's a very interesting idea. Tell me

00:31:24.559 --> 00:31:27.920
more about that. And once they give you that

00:31:27.920 --> 00:31:30.839
opening, you just... It's like out of the mouth.

00:31:31.279 --> 00:31:35.299
Okay. What's one powerful connection you've made

00:31:35.299 --> 00:31:38.779
through giving that came full circle later in

00:31:38.779 --> 00:31:48.299
your business journey? I tried to narrow it down.

00:31:48.720 --> 00:31:54.019
I tried to narrow it down. Wow. That's a hard

00:31:54.019 --> 00:31:57.279
question. It's an easy question, but it's a hard

00:31:57.279 --> 00:32:02.480
question. Wow. I'm not giving. Okay. I got overwhelmed

00:32:02.480 --> 00:32:05.430
with the question. Okay, sorry. Ask me another

00:32:05.430 --> 00:32:08.109
way because you overwhelm me with that because

00:32:08.109 --> 00:32:10.609
I was like, whoa, that's too much. Okay. Okay,

00:32:10.650 --> 00:32:13.509
just give me a connection that you've made that

00:32:13.509 --> 00:32:18.009
came full circle. So a connection you've made

00:32:18.009 --> 00:32:21.130
and later on it came around and became fruitful

00:32:21.130 --> 00:32:29.980
for you. Art beats. Okay. I was like, like I

00:32:29.980 --> 00:32:32.339
said, it was too big. It was too much. Okay.

00:32:32.440 --> 00:32:36.599
Who's Art Bemis? Art Bemis. He's an older gentleman.

00:32:36.640 --> 00:32:39.619
He's from Boston. The company that I mentioned,

00:32:39.799 --> 00:32:43.779
Alcatech, who's now my number one client. Art

00:32:43.779 --> 00:32:49.700
Bemis rebranded that company. I was hired on

00:32:49.700 --> 00:32:55.880
during the same time, just before Art rebranded

00:32:55.880 --> 00:33:03.920
the company. So we're talking full circle. I

00:33:03.920 --> 00:33:08.880
gave a lot of my personal time, of course, business

00:33:08.880 --> 00:33:11.079
time, because I was part of the business. So

00:33:11.079 --> 00:33:13.859
you're paid to do this. But I gave a lot of my

00:33:13.859 --> 00:33:18.180
personal time to learn what he had to offer.

00:33:21.579 --> 00:33:26.279
He, his words, he fell in love with me. because

00:33:26.279 --> 00:33:30.460
i didn't have an ego because he's used to going

00:33:30.460 --> 00:33:32.680
into places especially in rebranding process

00:33:32.680 --> 00:33:36.220
with whoever the marketing person or the person

00:33:36.220 --> 00:33:39.119
that's in charge of designing or graphics he's

00:33:39.119 --> 00:33:41.240
used to them having an ego he's used to them

00:33:41.240 --> 00:33:44.740
pushing back i didn't push back at all in fact

00:33:44.740 --> 00:33:49.140
i was sponge that made him want to give more

00:33:49.140 --> 00:33:56.329
give back interesting And the more time we spent,

00:33:56.589 --> 00:34:00.630
he gave me. When it was time for him to leave,

00:34:00.769 --> 00:34:03.950
he said, Clint, here's my personal number. I

00:34:03.950 --> 00:34:05.490
don't give people my personal number. Here's

00:34:05.490 --> 00:34:10.610
my personal number. I want you to call me. If

00:34:10.610 --> 00:34:14.190
you run into any problems, be it here or your

00:34:14.190 --> 00:34:17.570
personal business, and he stressed that word,

00:34:17.789 --> 00:34:24.340
give me a call. The man's a genius. He matches

00:34:24.340 --> 00:34:30.679
my style because my style is minimalist. He made

00:34:30.679 --> 00:34:34.420
me feel better about that style of design, that

00:34:34.420 --> 00:34:38.039
style of branding. He said, great things don't

00:34:38.039 --> 00:34:46.840
need to be noisy. Nike. Check. That's it. Apple.

00:34:47.360 --> 00:34:51.820
Apple with a bite out of it. Clear. And it stands

00:34:51.820 --> 00:34:55.159
the test of time. If I say to you right now,

00:34:55.239 --> 00:35:00.300
you're already smiling. You know what I'm talking

00:35:00.300 --> 00:35:03.920
about. I didn't even say the brand name. So he

00:35:03.920 --> 00:35:08.420
taught me all of that. And it came from me sacrificing

00:35:08.420 --> 00:35:15.119
personal time and it swung back around. To this

00:35:15.119 --> 00:35:17.699
day, we still communicate. We still interact

00:35:17.699 --> 00:35:23.719
with each other. He has sent me personal. information

00:35:23.719 --> 00:35:26.840
via mail, like, hey, Clinton, what's your address?

00:35:27.380 --> 00:35:29.619
He said, congratulations on the move to Florida.

00:35:29.780 --> 00:35:31.619
What's your address? We have some stuff to send

00:35:31.619 --> 00:35:34.900
you. He sent me personal stuff from the family.

00:35:37.119 --> 00:35:40.880
He meant it, and it all came from me just being

00:35:40.880 --> 00:35:45.380
very humble and sacrificing my personal time

00:35:45.380 --> 00:35:50.059
to listen to what he had to say. and be open

00:35:50.059 --> 00:35:57.440
to everything he had to teach. That's one. I'm

00:35:57.440 --> 00:35:59.679
sure that's one of many, but that's very important

00:35:59.679 --> 00:36:05.000
to you because it meant so much to you, and it

00:36:05.000 --> 00:36:08.340
hit you on a personal level, and you don't have

00:36:08.340 --> 00:36:11.860
many of those connections. You don't have a whole...

00:36:13.469 --> 00:36:16.730
sackload of connections like that. But every

00:36:16.730 --> 00:36:19.769
once in a while, you get somebody that you connect

00:36:19.769 --> 00:36:22.630
with solely. And he happens to be part of a major

00:36:22.630 --> 00:36:26.190
corporation, so that helps. But he brought it

00:36:26.190 --> 00:36:28.369
down to a personal level and you two connected.

00:36:28.889 --> 00:36:32.150
And that is the most important thing. So let's

00:36:32.150 --> 00:36:35.690
bring this podcast full circle. If you had to

00:36:35.690 --> 00:36:38.590
leave listeners with one piece of advice about

00:36:38.590 --> 00:36:41.420
building a business through relationships, not

00:36:41.420 --> 00:36:49.179
just transactions, what would it be? I would

00:36:49.179 --> 00:36:54.480
say, in order to build a relationship, be transparent.

00:36:55.880 --> 00:36:57.619
It's the best start of any good relationship,

00:36:57.719 --> 00:37:04.860
be transparent. And always look for what you

00:37:04.860 --> 00:37:11.619
can do versus what you can get. So, Be transparent.

00:37:12.599 --> 00:37:15.760
Look for what you can do versus what you can

00:37:15.760 --> 00:37:18.360
get. We're going to get what we're going to get.

00:37:20.300 --> 00:37:23.340
I believe that's how the world does the exact

00:37:23.340 --> 00:37:27.480
same thing. The world revolves. Everything cycles

00:37:27.480 --> 00:37:32.900
around. So you're going to get back. But be transparent

00:37:32.900 --> 00:37:40.000
who you are and your intentions. And just find

00:37:40.000 --> 00:37:42.360
out what you can do versus what you can get.

00:37:42.480 --> 00:37:45.139
That's the secret that I kind of buy. Those two

00:37:45.139 --> 00:37:47.179
things. And that's perfect. And don't be afraid

00:37:47.179 --> 00:37:50.820
if you are talking with somebody and really from

00:37:50.820 --> 00:37:54.239
the onset that you're not going to get anything

00:37:54.239 --> 00:37:57.860
from this person or this person is just talking

00:37:57.860 --> 00:38:00.000
about something else. And you have to be able

00:38:00.000 --> 00:38:02.699
to say very politely, bow out of that conversation

00:38:02.699 --> 00:38:05.579
and go somewhere else. Okay. You have to know

00:38:05.579 --> 00:38:09.400
how to get rid of those people. and get the people

00:38:09.400 --> 00:38:13.840
around you that you truly want. That makes sense.

00:38:13.960 --> 00:38:18.260
I actually had to do that a lot in the past couple

00:38:18.260 --> 00:38:22.039
of months. Yeah, it is a real thing. I learned

00:38:22.039 --> 00:38:25.619
this because I owned a graphic design studio

00:38:25.619 --> 00:38:30.039
and I had six people technically, six people

00:38:30.039 --> 00:38:33.400
graphically. And I was taking like everybody

00:38:33.400 --> 00:38:35.519
that you, look, you're going to pay me money?

00:38:35.579 --> 00:38:39.409
Good. And somebody who I used as a mentor, even

00:38:39.409 --> 00:38:42.469
then, this is going back 100 years, of course.

00:38:42.969 --> 00:38:46.030
But usually then, he said, Michael, you have

00:38:46.030 --> 00:38:50.409
to learn how to fire your customer. Learn how

00:38:50.409 --> 00:38:54.250
to say no. And it resounded with me. It stayed

00:38:54.250 --> 00:38:57.389
with me. So that was very true. Okay. So Clint.

00:38:57.739 --> 00:39:01.699
First of all, this was a great podcast. I am

00:39:01.699 --> 00:39:05.400
so thankful to have you on because you shared

00:39:05.400 --> 00:39:09.500
some insights to networking that whether it's

00:39:09.500 --> 00:39:12.079
your project or anything else, listen, this is

00:39:12.079 --> 00:39:16.059
all about you. And you were very transparent.

00:39:16.340 --> 00:39:19.820
If anybody truly wants this type of guidance,

00:39:20.019 --> 00:39:23.960
especially in the Florida area, please call Clinton.

00:39:24.349 --> 00:39:27.010
Clinton, how can somebody, if they want to be

00:39:27.010 --> 00:39:30.070
coached by you or hire you for your services

00:39:30.070 --> 00:39:33.510
or just want to say hello, how can they get hold

00:39:33.510 --> 00:39:36.610
of you? First and first, again, Michael, I appreciate

00:39:36.610 --> 00:39:40.090
you. Yourpropertymarketing .com. You can find

00:39:40.090 --> 00:39:43.750
me at Your Property Marketing Solutions on pretty

00:39:43.750 --> 00:39:46.809
much any social media platform. You want to call

00:39:46.809 --> 00:39:52.690
me directly, 678 -920 -2542. I'm available, chat,

00:39:52.889 --> 00:39:56.500
talk. Just throwing some advice, a lot of my

00:39:56.500 --> 00:40:00.579
advice, a lot, sorry, all of my advice, free

00:40:00.579 --> 00:40:03.599
charge. I love networking with people now. I

00:40:03.599 --> 00:40:05.860
still call myself an introvert just in case for

00:40:05.860 --> 00:40:08.800
some crazy reason, my brain reminds me, oh God,

00:40:09.000 --> 00:40:11.460
you're a shy person. Please don't communicate

00:40:11.460 --> 00:40:14.940
with people. I always tell people that and everybody

00:40:14.940 --> 00:40:17.199
by the end of the conversation say. You're not

00:40:17.199 --> 00:40:21.000
an introvert. I'm like, yeah, I am -ish. But

00:40:21.000 --> 00:40:24.559
I'm breaking out of it. But the chat, when we

00:40:24.559 --> 00:40:27.860
talk, I need help. Have an idea on a business.

00:40:28.920 --> 00:40:32.119
Honestly, no idea is a crazy idea. Come on, let's

00:40:32.119 --> 00:40:35.739
talk. One of my greatest quotes or taglines that

00:40:35.739 --> 00:40:38.239
I came up with, and it's real simple, three words.

00:40:38.440 --> 00:40:41.820
Let's grow together. That's all. Let's grow together.

00:40:42.079 --> 00:40:44.820
I don't want to grow by myself. Top of the mountain

00:40:44.820 --> 00:40:48.019
is not a beautiful place to be looking at. There's

00:40:48.019 --> 00:40:50.260
nobody there or limited people there with you.

00:40:51.440 --> 00:40:53.360
Let's do this together. Let's do this together.

00:40:53.539 --> 00:40:56.579
Let's grow together. Fantastic advice. Clinton,

00:40:56.679 --> 00:40:59.000
thank you very much for coming on the podcast.

00:40:59.659 --> 00:41:01.360
Michael, I appreciate you. Thank you for having

00:41:01.360 --> 00:41:05.119
me. Well, hold on, folks. Don't go anywhere.

00:41:05.539 --> 00:41:07.960
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-E -V -V -E -D -U -P -K -I -D -S dot org. Well,

00:42:21.550 --> 00:42:24.869
that's a wrap, folks. A huge thank you to our

00:42:24.869 --> 00:42:27.730
special guests for sharing such incredible insights

00:42:27.730 --> 00:42:31.110
today. And of course, a big shout out to you,

00:42:31.210 --> 00:42:34.809
our amazing listeners, for tuning in and spending

00:42:34.809 --> 00:42:38.429
your time with us. Remember, networking isn't

00:42:38.429 --> 00:42:41.070
about being perfect. It's about being present.

00:42:41.349 --> 00:42:44.110
So take what you've learned today, get out there

00:42:44.110 --> 00:42:47.380
and make some meaningful connections. If you

00:42:47.380 --> 00:42:49.880
enjoyed this episode, don't forget to subscribe,

00:42:50.179 --> 00:42:52.960
leave us a review, and share it with someone

00:42:52.960 --> 00:42:55.139
who could use a little networking inspiration.

00:42:56.059 --> 00:42:59.440
Let's keep the conversation going. You can find

00:42:59.440 --> 00:43:03.800
me on Apple, Spotify, YouTube, or my website,

00:43:04.059 --> 00:43:07.840
Michael. Remember, until next time, keep practicing,

00:43:08.119 --> 00:43:11.039
keep connecting, and keep building those relationships.

00:43:11.559 --> 00:43:15.059
This is Michael signing off. Take care and happy

00:43:15.059 --> 00:43:15.519
networking.
