WEBVTT 00:00:17.129 --> 00:00:20.390 Welcome back to Networking Unleashed, Building 00:00:20.390 --> 00:00:23.769 Profitable Connections. I'm your host, Michael 00:00:23.769 --> 00:00:26.890 Foreman, and today we're diving into the intersection 00:00:26.890 --> 00:00:30.410 of personal branding, marketing, and authentic 00:00:30.410 --> 00:00:34.329 connection. Our guest is a powerhouse who has 00:00:34.329 --> 00:00:37.070 lived on both sides of the creative battlefield, 00:00:37.490 --> 00:00:40.869 advertising and marketing. She knows what it 00:00:40.869 --> 00:00:43.969 means to stand out in a saturated world. why 00:00:43.969 --> 00:00:46.909 everyone today is a personal brand, whether they 00:00:46.909 --> 00:00:50.310 realize it or not, and how to turn failure into 00:00:50.310 --> 00:00:53.490 fuel. From learning to package your services 00:00:53.490 --> 00:00:56.590 for success to helping others build visibility 00:00:56.590 --> 00:01:00.990 without sacrificing authenticity, this conversation 00:01:00.990 --> 00:01:04.469 is full of insight for anyone looking to elevate 00:01:04.469 --> 00:01:07.489 their networking game and create more profitable. 00:01:08.590 --> 00:01:12.010 purposeful connections. So grab a notebook. This 00:01:12.010 --> 00:01:14.510 is one of those episodes you'll want to revisit. 00:01:14.750 --> 00:01:18.310 So let's jump in. So I have Rhiannon France, 00:01:18.629 --> 00:01:22.530 that is really the expert in both of those fields. 00:01:22.750 --> 00:01:25.430 And I would like to introduce her to the podcast 00:01:25.430 --> 00:01:28.909 and see what her background is. Rhiannon, how 00:01:28.909 --> 00:01:32.189 are you? I'm good. Thank you for today. I'm excited 00:01:32.189 --> 00:01:34.450 to talk with you and talk to your audience today. 00:01:35.420 --> 00:01:37.200 Okay. I think there's a little bit about your 00:01:37.200 --> 00:01:41.680 background. Yeah. So I have worked in corporate 00:01:41.680 --> 00:01:45.599 America for 20 ish years. I work specifically 00:01:45.599 --> 00:01:49.120 in the big advertising holding companies. So 00:01:49.120 --> 00:01:52.319 if you might remember an old TV show called like 00:01:52.319 --> 00:01:54.519 Donnie Deutsch, and there was an advertising 00:01:54.519 --> 00:01:56.920 agency called Deutsch. I worked at that ad agency. 00:01:57.709 --> 00:02:00.090 If you think of like the Mad Men era, I worked 00:02:00.090 --> 00:02:03.590 in a specific department called paid media. So 00:02:03.590 --> 00:02:06.849 I worked on strategy and how to find audiences 00:02:06.849 --> 00:02:09.870 and where they're at, consumption, stuff like 00:02:09.870 --> 00:02:12.909 that. But New York, LA, Detroit, I worked on 00:02:12.909 --> 00:02:15.550 auto. I worked on entertainment. You name it 00:02:15.550 --> 00:02:18.770 in the glamorous world of advertising and both 00:02:18.770 --> 00:02:21.090 the positives and the negatives of that corporate 00:02:21.090 --> 00:02:25.699 career. Okay, great. That's great. So it really 00:02:25.699 --> 00:02:28.400 sounds like you have a lot of experience in the 00:02:28.400 --> 00:02:31.879 advertising and marketing fields. So let's delve 00:02:31.879 --> 00:02:35.580 right into the podcast. You come from both advertising 00:02:35.580 --> 00:02:39.360 and marketing. How do those disciplines approach 00:02:39.360 --> 00:02:42.439 networking differently and where do they intersect? 00:02:43.039 --> 00:02:45.319 Yeah, it's an interesting question because I 00:02:45.319 --> 00:02:48.060 find that a lot of people lump it all together. 00:02:48.120 --> 00:02:51.219 There's even... branding, marketing, advertising, 00:02:51.460 --> 00:02:54.840 what does that even all mean? And I find that 00:02:54.840 --> 00:02:58.340 it's so interesting how nuanced it actually is, 00:02:58.460 --> 00:03:01.139 but obviously they all work together. So a nice 00:03:01.139 --> 00:03:03.900 sort of way to think about it is your brand is 00:03:03.900 --> 00:03:06.360 what you look like, like your values or your 00:03:06.360 --> 00:03:09.259 colors or a brand guide. And then it would be 00:03:09.259 --> 00:03:11.080 like your mission, your values, what you stand 00:03:11.080 --> 00:03:13.780 for. That's an important component of your business. 00:03:13.960 --> 00:03:16.620 You want to always be true to those things that 00:03:16.620 --> 00:03:19.240 are core to who you are. That would be like your 00:03:19.240 --> 00:03:22.560 brand. And that is unique to every single person. 00:03:22.599 --> 00:03:25.099 but that would be like your foundational thing 00:03:25.099 --> 00:03:28.460 that you stand for then your marketing is how 00:03:28.460 --> 00:03:32.259 you're getting the wheels turning of what is 00:03:32.259 --> 00:03:34.479 your goals of your business and how do you get 00:03:34.479 --> 00:03:37.560 that brand in front of people what does that 00:03:37.560 --> 00:03:40.080 message look like and so I like to talk a lot 00:03:40.080 --> 00:03:42.460 about packaging and positioning when I talk about 00:03:42.460 --> 00:03:45.439 marketing so it's who you're talking to what 00:03:45.439 --> 00:03:48.030 are you trying to sell them How are you selling 00:03:48.030 --> 00:03:50.550 that? What is that message like? And a lot of 00:03:50.550 --> 00:03:52.849 people get confused. I'm just going to talk about 00:03:52.849 --> 00:03:55.030 me here. I just, I'm going to talk about me. 00:03:55.389 --> 00:03:57.909 The difference is that's not what actually lands 00:03:57.909 --> 00:04:01.550 for a buyer. A buyer is coming to you and they 00:04:01.550 --> 00:04:03.669 want you to tell them how you're going to fix 00:04:03.669 --> 00:04:08.580 their problem. So you're basically. you're basically 00:04:08.580 --> 00:04:12.080 a problem solver exactly and so your positioning 00:04:12.080 --> 00:04:16.339 and how you market yourself is totally different 00:04:16.339 --> 00:04:19.220 than your brand your brand is me maybe you're 00:04:19.220 --> 00:04:21.279 you're talking about yourself and it's all about 00:04:21.279 --> 00:04:24.100 yourself a lot of people make this mistake they 00:04:24.100 --> 00:04:27.319 build a website or they build their social media 00:04:27.319 --> 00:04:31.300 talking about me the problem is that's not what 00:04:31.300 --> 00:04:34.259 people are gonna buy from you yeah it should 00:04:34.259 --> 00:04:36.839 all ladder back into who you are and they want 00:04:36.839 --> 00:04:39.660 to resonate and work well with you but your marketing 00:04:39.660 --> 00:04:41.920 should be speaking to your audience and how you're 00:04:41.920 --> 00:04:44.879 going to solve their problem so that's marketing 00:04:44.879 --> 00:04:48.560 and then advertising should be like after that 00:04:48.560 --> 00:04:51.019 after you've figured out your branding you've 00:04:51.019 --> 00:04:53.939 figured out how you're speaking to people then 00:04:53.939 --> 00:04:58.230 you can advertise or maybe you want to do boost 00:04:58.230 --> 00:05:02.050 a post on Instagram or you want to do an ad that's 00:05:02.050 --> 00:05:04.389 advertising where you take money and you push 00:05:04.389 --> 00:05:07.889 out your visibility and I find that a lot of 00:05:07.889 --> 00:05:10.850 my clients have come to me for advertising because 00:05:10.850 --> 00:05:12.889 that's obviously my background and what I know 00:05:12.889 --> 00:05:16.009 and I'll go okay yeah let's talk about your advertising 00:05:16.009 --> 00:05:18.069 how much are you boosting posts are you buying 00:05:18.069 --> 00:05:20.670 Google AdWords are you doing these things and 00:05:20.670 --> 00:05:23.680 leaking money when you haven't done these other 00:05:23.680 --> 00:05:26.839 things first. And that's what's been able to 00:05:26.839 --> 00:05:29.860 help clients navigate these fields because the 00:05:29.860 --> 00:05:32.000 words all sound the same, but they're actually 00:05:32.000 --> 00:05:34.259 different things and they need to be done actually 00:05:34.259 --> 00:05:38.160 in steps. Wow, very good. I see the difference 00:05:38.160 --> 00:05:43.060 now. Okay, so you believe everyone is a personal 00:05:43.060 --> 00:05:47.279 brand. How does someone begin to define and position 00:05:47.279 --> 00:05:52.779 their intentionality? Yes, I am 100 % of a component 00:05:52.779 --> 00:05:55.639 believer that everyone is a personal brand and 00:05:55.639 --> 00:06:00.439 more so now, 2025. The latest stat that I heard 00:06:00.439 --> 00:06:05.639 said that about 23 to 24 % of current US jobs 00:06:05.639 --> 00:06:10.680 have been replaced by ChatGPT. Okay, so nearly 00:06:10.680 --> 00:06:14.620 24 % of US jobs have currently been replaced 00:06:14.620 --> 00:06:18.779 by ChatGPT. That's a scary number, right? That's 00:06:18.779 --> 00:06:21.699 especially for those of us that are business 00:06:21.699 --> 00:06:25.439 owners. We are service providers. We're providing 00:06:25.439 --> 00:06:28.680 services to people and these robots are taking 00:06:28.680 --> 00:06:30.939 our jobs, right? This is an age old industrial 00:06:30.939 --> 00:06:35.120 complex, like age old conversation, right? For 00:06:35.120 --> 00:06:38.040 the modern day where we sit right now, this is 00:06:38.040 --> 00:06:41.079 the opportunity. This is the time to switch and 00:06:41.079 --> 00:06:45.149 turn yourself into thinking differently. Because 00:06:45.149 --> 00:06:49.310 we have platforms, we have free channels to be 00:06:49.310 --> 00:06:52.629 able to develop ourselves into a brand. So how 00:06:52.629 --> 00:06:55.829 many people have a Facebook? How many people 00:06:55.829 --> 00:06:58.329 have an Instagram? How many people have a LinkedIn? 00:06:58.810 --> 00:07:01.189 That is your personal brand. And it's something 00:07:01.189 --> 00:07:04.670 that you as a society probably have natively 00:07:04.670 --> 00:07:08.310 been doing for years anyway. But we just think 00:07:08.310 --> 00:07:09.850 of it as, oh, it's our friends and our family. 00:07:09.990 --> 00:07:12.759 It's just these couple core people. But really, 00:07:12.860 --> 00:07:15.800 if you want to think about how can I re -add 00:07:15.800 --> 00:07:18.000 in? I don't know where to start. Start with your 00:07:18.000 --> 00:07:21.040 social media. I love Mel Robbins. Anybody like 00:07:21.040 --> 00:07:24.079 Mel Robbins fans, right? Love Mel Robbins. She 00:07:24.079 --> 00:07:26.199 has been quoted as saying, your social media 00:07:26.199 --> 00:07:29.000 is not for your friends and family. It's for 00:07:29.000 --> 00:07:33.819 your business. So leveraging that platform to 00:07:33.819 --> 00:07:36.180 be able to speak about the things that you do. 00:07:36.259 --> 00:07:40.740 Again, not me. but how you help people and the 00:07:40.740 --> 00:07:43.819 solving their pain points and so if you start 00:07:43.819 --> 00:07:46.639 to switch yourself and switch your thinking just 00:07:46.639 --> 00:07:49.339 a little tweak i'm not talking about like overhaul 00:07:49.339 --> 00:07:51.660 everything and you have to hire me to do all 00:07:51.660 --> 00:07:54.240 this for you which i would love but you can do 00:07:54.240 --> 00:07:57.040 this yourself by thinking of yourself with a 00:07:57.040 --> 00:08:00.420 little pivot so pivot yourself into thinking 00:08:00.420 --> 00:08:07.019 i'm an expert in start talking about how and 00:08:07.019 --> 00:08:11.240 I help people with so just those two little phrases 00:08:11.240 --> 00:08:14.819 right there that gives you your LinkedIn headers 00:08:14.819 --> 00:08:17.860 your Instagram headers that gives you the things 00:08:17.860 --> 00:08:20.040 that you need to be talking about your cue cards 00:08:20.040 --> 00:08:24.160 I'm an expert in and I help you with and those 00:08:24.160 --> 00:08:26.000 two things right there will give you two little 00:08:26.000 --> 00:08:29.439 pivots To start your social media, talking about 00:08:29.439 --> 00:08:32.500 that stuff, just getting your voice out there, 00:08:32.679 --> 00:08:35.159 talking to your clients about this stuff and 00:08:35.159 --> 00:08:37.759 turning yourself into that expert that you are. 00:08:38.779 --> 00:08:42.399 You differentiate with the different social media 00:08:42.399 --> 00:08:46.559 platforms. Like when I do LinkedIn, that's basically 00:08:46.559 --> 00:08:50.580 business. Facebook is more personal. Instagram 00:08:50.580 --> 00:08:54.820 is more for my reels and things. So do you differentiate 00:08:54.820 --> 00:08:58.100 between the different social medias or do you 00:08:58.100 --> 00:09:02.500 put your faith behind one or two specifically? 00:09:03.019 --> 00:09:05.480 And that is a very good question. And this is 00:09:05.480 --> 00:09:08.860 always changing. So the relevant thing that I 00:09:08.860 --> 00:09:12.779 could tell you right now, May 23rd, 2025, when 00:09:12.779 --> 00:09:15.879 we're recording this. Mind you, could change 00:09:15.879 --> 00:09:18.659 in a couple months. That being said, I think 00:09:18.659 --> 00:09:22.139 the fundamental idea of yes, LinkedIn is business 00:09:22.139 --> 00:09:25.460 is core to what it is and who the audience is. 00:09:25.840 --> 00:09:28.220 Like me, I come from corporate. That's where 00:09:28.220 --> 00:09:31.139 all my audience is. And I target my message to 00:09:31.139 --> 00:09:34.620 people on LinkedIn. I am speaking to corporate 00:09:34.620 --> 00:09:37.860 and ex -corporate experts who are trying to cash 00:09:37.860 --> 00:09:40.889 in on their expertise. Right. So there I've just 00:09:40.889 --> 00:09:43.629 explained what I do and I've explained how I 00:09:43.629 --> 00:09:47.309 help them. And in a short phrase, so LinkedIn 00:09:47.309 --> 00:09:52.250 is my primary target and that's, I create content 00:09:52.250 --> 00:09:56.450 for LinkedIn. That being said, Instagram is now 00:09:56.450 --> 00:09:59.990 become your resume. So people are going to check 00:09:59.990 --> 00:10:04.129 your Instagram to be like, visually, is this 00:10:04.129 --> 00:10:07.429 expert legit? Are they talking about solving 00:10:07.429 --> 00:10:11.909 my problem? and give me examples right so instagram 00:10:11.909 --> 00:10:15.450 is your new resume sounds backwards right whereas 00:10:15.450 --> 00:10:18.730 linkedin is like your authority so that's where 00:10:18.730 --> 00:10:20.990 you want to be leaning into this expertise that 00:10:20.990 --> 00:10:24.490 you have speaking business speak but your instagram 00:10:24.490 --> 00:10:27.750 is absolutely still a business platform and people 00:10:27.750 --> 00:10:32.090 will still look at instagram as a place for a 00:10:32.090 --> 00:10:34.389 double check or let me see what this person's 00:10:34.389 --> 00:10:38.450 really about facebook i agree with you is primarily 00:10:38.450 --> 00:10:41.289 friends and family. It's a bit of an older audience. 00:10:41.789 --> 00:10:44.789 Those of us like me, I'm Gen X millennial, like 00:10:44.789 --> 00:10:48.549 I'm a cusper. So I definitely was one of the 00:10:48.549 --> 00:10:51.330 first people on Facebook. That being said, Facebook 00:10:51.330 --> 00:10:54.029 is still there and very relevant for a lot of 00:10:54.029 --> 00:10:57.250 my clients because they've been there a long 00:10:57.250 --> 00:10:59.889 time. And that's where the people that they know 00:10:59.889 --> 00:11:03.669 who might not hire them. but know someone who 00:11:03.669 --> 00:11:06.950 wants to hire them. And that's that one piece 00:11:06.950 --> 00:11:09.289 that we forget sometimes because we think, I 00:11:09.289 --> 00:11:11.210 don't want to be salesy. I don't want to be like 00:11:11.210 --> 00:11:12.929 just talking about my business all the time. 00:11:13.009 --> 00:11:16.409 But it's not for those people. It's for the people 00:11:16.409 --> 00:11:21.090 that they know. So when they... Yeah. No, whenever 00:11:21.090 --> 00:11:24.049 I go across the country and I speak on stages 00:11:24.049 --> 00:11:27.149 and I go into corporations, I talk about networking, 00:11:27.149 --> 00:11:30.990 communication. I'm not talking to... just those 00:11:30.990 --> 00:11:34.090 people, but I'm talking to their network of people. 00:11:34.149 --> 00:11:37.129 So you always have to keep that in mind. But 00:11:37.129 --> 00:11:40.909 in a noisy marketplace, how can professionals 00:11:40.909 --> 00:11:44.350 stand out authentically without feeling like 00:11:44.350 --> 00:11:47.669 they're selling themselves constantly? Yeah, 00:11:47.750 --> 00:11:51.210 that is a hard one. And the first thing I would 00:11:51.210 --> 00:11:54.830 say is taking a look at your goals. What is the 00:11:54.830 --> 00:11:57.610 goal that you're trying to achieve? And if you 00:11:57.610 --> 00:12:01.289 need to be on social media because you think 00:12:01.289 --> 00:12:04.110 that will validate help validate your authority 00:12:04.110 --> 00:12:06.830 in the space in what you do then spend your time 00:12:06.830 --> 00:12:12.429 there however if you are a a local business a 00:12:12.429 --> 00:12:14.610 lot of local businesses don't necessarily need 00:12:14.610 --> 00:12:16.789 to spend so much time on instagram they don't 00:12:16.789 --> 00:12:20.090 need to spend so much time on linkedin they need 00:12:20.090 --> 00:12:23.230 to be spending their time like on next door and 00:12:23.230 --> 00:12:25.929 yelp and google business is your google business 00:12:25.929 --> 00:12:28.610 page optimized are you the first one on there 00:12:28.610 --> 00:12:30.950 do you have reviews on there like google maps 00:12:30.950 --> 00:12:34.830 right that's where people are searching for what's 00:12:34.830 --> 00:12:37.490 near me what are the five star ratings so every 00:12:37.490 --> 00:12:39.870 single kind of industry it's hard to answer that 00:12:39.870 --> 00:12:43.730 question is where to like as a business think 00:12:43.730 --> 00:12:45.750 about where your expertise is and what to lean 00:12:45.750 --> 00:12:47.549 into it kind of goes back to your business goals 00:12:47.549 --> 00:12:49.830 what are you trying to get foot in the door or 00:12:49.830 --> 00:12:52.519 are you trying to get fit calls. So there's different 00:12:52.519 --> 00:12:55.500 like levers you can pull on your marketing. But 00:12:55.500 --> 00:12:59.480 I think fundamentally, if you just figure out 00:12:59.480 --> 00:13:01.960 those statements, the like, I'm an expert in 00:13:01.960 --> 00:13:05.200 and I help you with, and you start thinking in 00:13:05.200 --> 00:13:07.580 that way of what kind of things you talk about, 00:13:07.700 --> 00:13:10.100 whether that's a connection call, whether that's 00:13:10.100 --> 00:13:12.899 on your social media, that will help filter. 00:13:13.870 --> 00:13:15.929 And then exactly what we were just talking about, 00:13:16.049 --> 00:13:18.289 your audience might not be the person you're 00:13:18.289 --> 00:13:20.909 selling to. It's the people that they know. And 00:13:20.909 --> 00:13:22.889 that takes the pressure off. That's just, okay, 00:13:23.070 --> 00:13:25.809 now I can show up and I can say all these things 00:13:25.809 --> 00:13:28.549 because it's a human nature thing. It'll start 00:13:28.549 --> 00:13:31.370 to relieve some of that pressure. Okay, now in 00:13:31.370 --> 00:13:34.769 the same vein, what mistakes do you see people 00:13:34.769 --> 00:13:38.129 make when they're trying to market themselves 00:13:38.129 --> 00:13:43.149 in a network setting? Oh, like a person to person? 00:13:43.679 --> 00:13:47.179 or a person personal person you can do that yeah 00:13:47.179 --> 00:13:51.799 i think it's the i help people with part okay 00:13:51.799 --> 00:13:55.299 if anyone's ever been to like a bni meeting or 00:13:55.299 --> 00:13:57.940 you've been at i mean for me i like to go to 00:13:57.940 --> 00:14:00.519 my local chamber of commerce meetings i was a 00:14:00.519 --> 00:14:04.759 little like not sure what my little intro statement 00:14:04.759 --> 00:14:09.000 was like what is your one sentence that you just 00:14:09.470 --> 00:14:11.590 You close this person because you're like, oh, 00:14:11.710 --> 00:14:14.509 I know exactly what you do. And I know some people 00:14:14.509 --> 00:14:17.789 that would fit that. Because I find that, especially 00:14:17.789 --> 00:14:20.730 in local business, Chamber of Commerce, BNI, 00:14:20.889 --> 00:14:23.669 things like that, they want to help you. People 00:14:23.669 --> 00:14:26.529 want to help you with whatever it is. That's 00:14:26.529 --> 00:14:28.629 why they're showing up to these events. People 00:14:28.629 --> 00:14:33.850 are very open to that. Your whole idea with a 00:14:33.850 --> 00:14:37.210 30 -second elevator speech or pitch that you 00:14:37.210 --> 00:14:40.470 were saying. It's not to say the whole pitch. 00:14:40.929 --> 00:14:44.049 It's just to get them enough to ask you a question. 00:14:44.509 --> 00:14:47.370 Yes. Once they ask you a question, that opens 00:14:47.370 --> 00:14:49.870 it up. Yes. That opens you up to everything. 00:14:49.990 --> 00:14:52.070 And you can show your expertise, of course. Yeah. 00:14:52.169 --> 00:14:54.889 So mine is, for example, I have learned over 00:14:54.889 --> 00:14:58.090 time, this did not come easily for me, but is 00:14:58.090 --> 00:15:01.629 I help ex -corporate executives build visible 00:15:01.629 --> 00:15:04.629 personal brands to cash in on their expertise. 00:15:06.690 --> 00:15:09.940 See? Okay. Perfect. That was a longer version, 00:15:10.059 --> 00:15:12.159 but I could shorten it. I could tweak it depending 00:15:12.159 --> 00:15:14.340 on who I'm talking to. But that was like the 00:15:14.340 --> 00:15:16.539 long version of if somebody gives me an intro, 00:15:16.659 --> 00:15:21.019 what do you do? And I help professionals network 00:15:21.019 --> 00:15:24.259 and communicate more effectively and efficiently, 00:15:24.580 --> 00:15:28.399 thus creating more profits. There you go. That's 00:15:28.399 --> 00:15:32.120 the exact same thing. Okay. Now, let's get to 00:15:32.120 --> 00:15:34.399 a little bit of the failing part of what you're 00:15:34.399 --> 00:15:37.659 going through. Can you share a time you failed 00:15:37.659 --> 00:15:41.360 at something, be it a pitch, a client, or a connection, 00:15:41.519 --> 00:15:45.440 and what you learned that changed now, how you 00:15:45.440 --> 00:15:48.220 now show up in business? This is a great question. 00:15:48.700 --> 00:15:51.980 One of the acronyms I have been told, and I love 00:15:51.980 --> 00:15:56.480 it, is failure is your first attempt in learning. 00:15:56.600 --> 00:16:00.750 You fail. it's all a learning experience and 00:16:00.750 --> 00:16:04.789 that for me was very hard to change that mindset 00:16:04.789 --> 00:16:07.830 shift that it's this is the learning process 00:16:07.830 --> 00:16:11.129 so one of the things that i did is i didn't know 00:16:11.129 --> 00:16:14.250 what my niche was coming out of corporate so 00:16:14.250 --> 00:16:15.870 coming out of corporate and deciding i'm going 00:16:15.870 --> 00:16:17.970 to start my own personal branding i'm a branding 00:16:17.970 --> 00:16:19.750 agency i'm going to do marketing i'm going to 00:16:19.750 --> 00:16:21.850 do advertising like i thought oh i could do i 00:16:21.850 --> 00:16:24.379 know i can do all of it But I didn't know what 00:16:24.379 --> 00:16:26.799 I liked. I didn't know what kind of clients I 00:16:26.799 --> 00:16:30.000 like to work with. I didn't know exactly how 00:16:30.000 --> 00:16:32.899 to do it. So my advice I tell everyone, just 00:16:32.899 --> 00:16:35.700 jump in, try it out. Introduce yourself to people. 00:16:35.759 --> 00:16:37.919 I connected with people. I got intro to people. 00:16:38.139 --> 00:16:42.320 I gave people packages at cost. So I wasn't like 00:16:42.320 --> 00:16:45.080 I was making a lot up the gate, but like at cost, 00:16:45.100 --> 00:16:49.279 I was able to produce for my clients what they 00:16:49.279 --> 00:16:53.230 needed. That was gave me the ability to. fail 00:16:53.230 --> 00:16:55.990 and learn because they knew this is my first 00:16:55.990 --> 00:16:57.950 foray. I'm not making a profit at this. I'm giving 00:16:57.950 --> 00:17:01.409 you to the set cost, but I learned a ton. And 00:17:01.409 --> 00:17:04.910 I learned, for example, I don't work well with 00:17:04.910 --> 00:17:07.809 local businesses. I love you. I love a local 00:17:07.809 --> 00:17:11.470 business and I will support you, but I don't 00:17:11.470 --> 00:17:14.170 work well with local businesses. It's a different. 00:17:15.109 --> 00:17:17.690 For me, people who come from corporate, I come 00:17:17.690 --> 00:17:20.470 from corporate. We speak a same language. I don't 00:17:20.470 --> 00:17:23.670 know how to describe it. It just is. And so having 00:17:23.670 --> 00:17:25.930 worked with people who came from corporate, it 00:17:25.930 --> 00:17:28.750 just like things were rocking between us. We 00:17:28.750 --> 00:17:32.029 vibed really well together. And it was only through 00:17:32.029 --> 00:17:36.450 that process that I failed in that experience. 00:17:36.569 --> 00:17:39.990 Now I still launched successful products for 00:17:39.990 --> 00:17:43.690 my local business clients and I love them dearly. 00:17:45.160 --> 00:17:49.279 That was an experience that I learned from. It 00:17:49.279 --> 00:17:53.420 was my first attempt in learning. I failed. And 00:17:53.420 --> 00:17:55.779 then I decided to shift and focus specifically 00:17:55.779 --> 00:17:58.920 on people who have come from corporate, who just, 00:17:58.960 --> 00:18:03.279 we vibe, we speak the same language. You don't 00:18:03.279 --> 00:18:07.000 learn or succeed without failure. That's right. 00:18:07.119 --> 00:18:09.019 Because if what you're doing and everything's 00:18:09.019 --> 00:18:11.980 going along in there, you have yes men standing 00:18:11.980 --> 00:18:14.730 around you. You don't learn anything. You just 00:18:14.730 --> 00:18:17.069 keep on doing what you're doing. Whether it's 00:18:17.069 --> 00:18:20.009 right or wrong, I don't know. But it's always 00:18:20.009 --> 00:18:23.470 much better. Now, failure, I've failed. Listen, 00:18:23.569 --> 00:18:26.150 I've been a business owner. I've worked corporate. 00:18:26.250 --> 00:18:28.970 I've done it all. And I can tell you, we don't 00:18:28.970 --> 00:18:31.670 have enough time to tell you about all my failures. 00:18:32.250 --> 00:18:36.630 So I know that failure leads to success. That's 00:18:36.630 --> 00:18:41.079 all. Okay, so. What strategies have you used 00:18:41.079 --> 00:18:44.160 to package your services in a way that resonates 00:18:44.160 --> 00:18:47.960 and sells, especially in today's fast -paced, 00:18:48.059 --> 00:18:51.819 brand -driven world? I love this question because 00:18:51.819 --> 00:18:55.380 this is what I help my clients do. I have learned 00:18:55.380 --> 00:18:58.940 how to shift my mindset from trading hours for 00:18:58.940 --> 00:19:04.259 dollars to packaging expert. And so from that, 00:19:04.259 --> 00:19:06.420 it was a big mindset shift for me coming from 00:19:06.420 --> 00:19:09.279 corporate where I thought I have to work for 00:19:09.279 --> 00:19:11.259 this hourly rate. I have to be like a freelancer 00:19:11.259 --> 00:19:13.500 or fractional. How many people have heard that 00:19:13.500 --> 00:19:15.160 word fractional? That's the new buzzword right 00:19:15.160 --> 00:19:17.099 now. Everybody wants to be a fractional. And 00:19:17.099 --> 00:19:19.240 I'm like, you're literally trading hours for 00:19:19.240 --> 00:19:21.400 dollars. You're not selling in a strategic package. 00:19:21.740 --> 00:19:24.759 For me, learning how to package and price my 00:19:24.759 --> 00:19:28.299 services is what does that intro offer? How am 00:19:28.299 --> 00:19:32.109 I getting somebody to take a small bite? get 00:19:32.109 --> 00:19:35.390 a big experience of understanding what I do, 00:19:35.529 --> 00:19:39.410 and then upselling them on my three -tiered packages. 00:19:40.730 --> 00:19:43.369 All of that is completely clear on my website, 00:19:43.569 --> 00:19:46.970 revivemarketing .com, fully transparent of what 00:19:46.970 --> 00:19:49.710 my pricing is. Now I can up my pricing, I can 00:19:49.710 --> 00:19:51.470 change my pricing, this is my pricing as it is 00:19:51.470 --> 00:19:54.349 right now, but it's visible. It shows people, 00:19:54.529 --> 00:19:57.150 oh my gosh, this is the first step, and this 00:19:57.150 --> 00:19:59.849 is the second step. It's very clear and it's 00:19:59.849 --> 00:20:02.329 easy to buy. And that's what I try to tell people 00:20:02.329 --> 00:20:05.190 all the time. Make it easy for people to buy 00:20:05.190 --> 00:20:07.329 from you because they understand what they're 00:20:07.329 --> 00:20:10.269 going to get and they understand how to buy from 00:20:10.269 --> 00:20:12.930 you. So put your pricing on your website. I have 00:20:12.930 --> 00:20:16.150 a lot of debate about that. I hear a lot of hemming 00:20:16.150 --> 00:20:19.049 and hawing about it. But let me tell you, the 00:20:19.049 --> 00:20:21.170 more clear you are about what it is that you're 00:20:21.170 --> 00:20:24.069 selling and how it can be purchased will make 00:20:24.069 --> 00:20:27.150 it easier for people to buy you. So that's my... 00:20:27.339 --> 00:20:32.039 Biggest advice. Great answer. Great answer. Okay. 00:20:32.099 --> 00:20:36.420 When you think about successful networking, what's 00:20:36.420 --> 00:20:40.740 more important, visibility or value? And how 00:20:40.740 --> 00:20:44.480 do you balance both? Ooh, that's a tough one. 00:20:46.160 --> 00:20:50.980 I would go with value. Value is definitely going 00:20:50.980 --> 00:20:53.940 to be the differentiator. It's like that. word 00:20:53.940 --> 00:20:56.380 authenticity like just be your authentic self 00:20:56.380 --> 00:20:58.720 remember that means it's different for everyone 00:20:58.720 --> 00:21:02.240 but if you can show your value and you can show 00:21:02.240 --> 00:21:05.019 what you can bring to people that's going to 00:21:05.019 --> 00:21:07.819 break through that noise of visibility to be 00:21:07.819 --> 00:21:11.680 like oh i see what the value is so again if you're 00:21:11.680 --> 00:21:14.400 speaking to their pain point and you're offering 00:21:14.400 --> 00:21:18.559 a solution with value that's gonna that's gonna 00:21:18.559 --> 00:21:22.400 break through and connect faster i agree wholeheartedly 00:21:22.839 --> 00:21:26.880 I absolutely agree. Value must come first. Your 00:21:26.880 --> 00:21:29.700 visibility, that's your website, that's your 00:21:29.700 --> 00:21:32.460 advertising, everything will come afterwards. 00:21:32.759 --> 00:21:36.579 But you have to have to show value and you have 00:21:36.579 --> 00:21:39.680 to be authentic when you're showing your value. 00:21:39.819 --> 00:21:43.079 So all of that will come. And yes, I agree with 00:21:43.079 --> 00:21:48.940 you 100%. How has your network influenced the 00:21:48.940 --> 00:21:51.619 way you've grown and positioned your business 00:21:51.619 --> 00:21:55.539 over time? I like this question. I have a communications 00:21:55.539 --> 00:21:58.000 background. I got my master's degree in communication. 00:21:58.220 --> 00:22:03.680 So I really love networks and the power of communication 00:22:03.680 --> 00:22:07.079 and the theory of networks. So I have always 00:22:07.079 --> 00:22:10.960 believed in making sure that I always connect 00:22:10.960 --> 00:22:14.140 with people from the beginning. And so I have 00:22:14.140 --> 00:22:16.859 built. for example, my LinkedIn connections over 00:22:16.859 --> 00:22:21.000 the 20 years and have always been very authentic 00:22:21.000 --> 00:22:23.940 and reconnecting. So making sure that my network 00:22:23.940 --> 00:22:27.440 is, I don't know, maybe respected. Maybe they 00:22:27.440 --> 00:22:31.380 feel like I'm genuine. and that those connections 00:22:31.380 --> 00:22:34.720 to me are valuable to me so showing up to networking 00:22:34.720 --> 00:22:38.200 events being a part of the ad clubs that i have 00:22:38.200 --> 00:22:42.299 here in la being a part of a community of advertisers 00:22:42.299 --> 00:22:45.599 in new york and la it's definitely been a component 00:22:45.599 --> 00:22:50.640 of who i am and believing that at some point 00:22:50.640 --> 00:22:53.859 if i need to pull a lever and ask a friend for 00:22:53.859 --> 00:22:58.099 an intro to something like that is a genuine 00:22:58.099 --> 00:23:02.890 relationship where i feel that of course they 00:23:02.890 --> 00:23:06.930 would of course like if i ask for help then they're 00:23:06.930 --> 00:23:09.529 like oh my god how can i help you the hard part 00:23:09.529 --> 00:23:13.369 has been for me when somebody asks me how can 00:23:13.369 --> 00:23:17.529 i help you i don't know how to answer that has 00:23:17.529 --> 00:23:19.490 been a big challenge for me and a big shift in 00:23:19.490 --> 00:23:22.490 my mindset going from corporate to being a business 00:23:22.490 --> 00:23:24.930 owner because in corporate i knew the answer 00:23:24.930 --> 00:23:27.470 i worked for 20 years i knew exactly where i 00:23:27.470 --> 00:23:29.799 wanted to go how i want to get there I knew, 00:23:29.880 --> 00:23:32.779 but over here and shifting to being a business 00:23:32.779 --> 00:23:34.819 owner and the mindset shifts that I've had to 00:23:34.819 --> 00:23:38.799 take, it has been challenging to figure out what 00:23:38.799 --> 00:23:42.160 do I need help with? I don't know. And so that 00:23:42.160 --> 00:23:46.059 I would say has been the hardest part of leveraging 00:23:46.059 --> 00:23:50.059 this network because of not knowing what to ask 00:23:50.059 --> 00:23:53.160 for, or even when asked for help, what do I even 00:23:53.160 --> 00:23:58.079 need? So I can empathize with Those out there 00:23:58.079 --> 00:23:59.799 that are going, I have this network. What do 00:23:59.799 --> 00:24:03.819 I do? The answer that I have found. So just to 00:24:03.819 --> 00:24:08.180 give an answer to that question as well is asking 00:24:08.180 --> 00:24:12.559 who, who might, I might be able to help. And 00:24:12.559 --> 00:24:15.900 so somebody asks you, how can I help you? Who 00:24:15.900 --> 00:24:18.339 do you know that looks like this, that I can 00:24:18.339 --> 00:24:22.420 help them? And that is at least been, I have 00:24:22.420 --> 00:24:25.140 a sticky note, I have a post -it that I've put 00:24:25.140 --> 00:24:27.359 on my computer. So when I have these connection 00:24:27.359 --> 00:24:29.039 calls, I'm like, what is the question I'm supposed 00:24:29.039 --> 00:24:32.720 to ask? And having that sticky note on my computer 00:24:32.720 --> 00:24:35.700 helps me remind me, okay, I'm supposed to ask, 00:24:35.859 --> 00:24:38.140 who do you know that looks like this that I could 00:24:38.140 --> 00:24:44.539 help? I believe in that so much so that I make 00:24:44.539 --> 00:24:48.839 it a point every week that I put two people together. 00:24:49.480 --> 00:24:52.059 OK, I belong to the local chamber of commerce. 00:24:52.279 --> 00:24:55.400 I belong to a few networking groups. And what 00:24:55.400 --> 00:24:58.680 I do is, oh, this person needs a plumber, let's 00:24:58.680 --> 00:25:01.740 say. OK, perfect. I know a plumber. I know a 00:25:01.740 --> 00:25:04.640 great plumber. I'm going to introduce them like, 00:25:04.660 --> 00:25:07.579 Joe, this is Jim. Jim, this is Joe. He's a great 00:25:07.579 --> 00:25:11.079 businessman. This person needs help. Have at 00:25:11.079 --> 00:25:14.200 it. OK, I let them go. But I make it a point 00:25:14.200 --> 00:25:19.740 that I do at least two per week. Because I'm 00:25:19.740 --> 00:25:22.700 known as a super connector. Yeah, you are. Okay. 00:25:22.799 --> 00:25:26.079 But that's what I do because I feel because networking 00:25:26.079 --> 00:25:29.680 as a whole, okay, you have to go into it with 00:25:29.680 --> 00:25:33.140 what's called a servant's heart. Give. not receive. 00:25:33.380 --> 00:25:37.019 So you once you give it Zig Ziglar, everybody, 00:25:37.180 --> 00:25:40.400 you know, talks about this. And they if you give 00:25:40.400 --> 00:25:42.839 enough, then we'll come back around to you and 00:25:42.839 --> 00:25:45.880 you will receive afterwards. But if you go to 00:25:45.880 --> 00:25:48.539 a networking event, or meet with somebody one 00:25:48.539 --> 00:25:51.619 on one, what can you do for that person? How 00:25:51.619 --> 00:25:55.400 can you make that person more successful? Yeah, 00:25:55.460 --> 00:25:59.819 so That's the mindset that I go in with. Okay, 00:26:00.019 --> 00:26:03.400 what's one piece of advice you'd give to somebody 00:26:03.400 --> 00:26:06.799 who's starting to build a network with the goal 00:26:06.799 --> 00:26:12.839 of turning it into a business opportunity? I 00:26:12.839 --> 00:26:15.599 feel like you just answered that question. I 00:26:15.599 --> 00:26:18.240 think I did. I think I did. But give me your 00:26:18.240 --> 00:26:24.009 best shot. Yeah, I think, first of all, If I'm 00:26:24.009 --> 00:26:26.089 thinking about building the way that I building 00:26:26.089 --> 00:26:29.970 a network for marketing purposes, so for potential 00:26:29.970 --> 00:26:33.470 future business is through giving away a freebie. 00:26:33.750 --> 00:26:37.410 So on my website, I have a corporate cash out 00:26:37.410 --> 00:26:40.529 blueprint and it's revived marketing backslash 00:26:40.529 --> 00:26:42.349 cash out. I'm sure it'll be in the show notes 00:26:42.349 --> 00:26:45.470 and it's come to my website. It's on the first 00:26:45.470 --> 00:26:48.289 button on the website. It's a way to give people 00:26:48.289 --> 00:26:51.390 something of value in return for their email. 00:26:51.769 --> 00:26:54.930 right it's an value exchange that has built my 00:26:54.930 --> 00:26:57.930 email list to then be able to continue giving 00:26:57.930 --> 00:27:01.210 value about the things that i do so when i send 00:27:01.210 --> 00:27:03.809 an email i always make sure there's some story 00:27:03.809 --> 00:27:06.769 in it i make sure i really spend the time i come 00:27:06.769 --> 00:27:10.509 up with a story some example some giving value 00:27:10.509 --> 00:27:13.690 of something authentic and true to me and an 00:27:13.690 --> 00:27:17.150 experience that i had i've how many times been 00:27:17.150 --> 00:27:20.220 on So many email lists that are just a sales, 00:27:20.220 --> 00:27:22.480 a sale, like five days of sale things that they're 00:27:22.480 --> 00:27:25.859 trying to sell. Like I, that's not going to continue 00:27:25.859 --> 00:27:27.259 to get your open rates and it's going to get 00:27:27.259 --> 00:27:30.799 people to unsubscribe. So I send two emails a 00:27:30.799 --> 00:27:35.559 week. One email is the, like a newer story, something 00:27:35.559 --> 00:27:37.559 of interest. And then I probably have a call 00:27:37.559 --> 00:27:39.940 to action. I have a live event coming up in June, 00:27:40.019 --> 00:27:42.660 come join my workshop. And then, but it's not 00:27:42.660 --> 00:27:44.539 hit you over the head, right? It has to have 00:27:44.539 --> 00:27:47.049 value. because again, I'm building this network. 00:27:47.230 --> 00:27:49.829 So I've given you something of value to get onto 00:27:49.829 --> 00:27:52.390 my email list. You get something of value in 00:27:52.390 --> 00:27:55.710 my stories. And then the second one is my Evergreen 00:27:55.710 --> 00:27:57.809 content. You're in my wheelhouse. This is what's 00:27:57.809 --> 00:28:00.750 going on. So that's like the bare minimum of 00:28:00.750 --> 00:28:03.769 an email. Like again, there's a whole marketing 00:28:03.769 --> 00:28:07.430 strategy for email. However, building your email 00:28:07.430 --> 00:28:11.980 list, making it valuable to people. And feeling 00:28:11.980 --> 00:28:14.259 connected to the network that you have through 00:28:14.259 --> 00:28:17.319 your emails is going to be super important to 00:28:17.319 --> 00:28:20.779 building whatever business. Let's say somebody 00:28:20.779 --> 00:28:25.119 only has 500 people on their email list. What 00:28:25.119 --> 00:28:29.019 email list would you suggest that they start 00:28:29.019 --> 00:28:34.220 with to send an email out? Yeah, I only have 00:28:34.220 --> 00:28:36.440 about 500 on my email list, 550, something like 00:28:36.440 --> 00:28:38.740 that. A very specific niche of people and it's 00:28:38.740 --> 00:28:41.509 growing. throwing but that's that's a good number 00:28:41.509 --> 00:28:44.930 if you have 500 people and you need how many 00:28:44.930 --> 00:28:47.930 clients do you need to get to don't be look if 00:28:47.930 --> 00:28:50.670 you have 20 people on your email list i am all 00:28:50.670 --> 00:28:54.009 about that just start talking about it in fact 00:28:54.009 --> 00:28:59.250 20 people is less of a fear than 500 than a thousand 00:28:59.250 --> 00:29:03.750 so 20 people feel oh nobody could open this email 00:29:03.750 --> 00:29:06.509 and i'm fine i was joking the other day on a 00:29:06.509 --> 00:29:10.450 call about how for me my blog was like oh i can 00:29:10.450 --> 00:29:12.869 write whatever on my blog website because who's 00:29:12.869 --> 00:29:16.529 gonna see that like i'm not pushing advertising 00:29:16.529 --> 00:29:19.109 out to that like people really do have to come 00:29:19.109 --> 00:29:21.829 to my website and read my blog so it gave me 00:29:21.829 --> 00:29:24.289 this platform to just write and start telling 00:29:24.289 --> 00:29:26.869 stories and doing stories and then i started 00:29:26.869 --> 00:29:28.750 just taking those blogs and putting them in my 00:29:28.750 --> 00:29:31.569 email because i'm writing these stories so why 00:29:31.569 --> 00:29:34.630 not do that so i just would encourage people 00:29:34.630 --> 00:29:37.450 just start writing just start sending emails 00:29:38.170 --> 00:29:41.069 at the U .S. laws with all this stuff, canned 00:29:41.069 --> 00:29:43.509 spam, people can unsubscribe. They don't want 00:29:43.509 --> 00:29:45.450 to be on your email list. Let them unsubscribe. 00:29:45.930 --> 00:29:48.470 I was a little hurt at the beginning of people 00:29:48.470 --> 00:29:53.150 I would see unsubscribe. What format do you use? 00:29:53.190 --> 00:29:57.589 What program do you use to send out those emails? 00:29:57.849 --> 00:30:01.289 Oh, great question. So I use a product called 00:30:01.289 --> 00:30:04.430 Flowdesk because it's pretty. And I thought that 00:30:04.430 --> 00:30:06.769 it looked pretty. It wasn't really out of functionality. 00:30:07.430 --> 00:30:10.869 I like something called Kit is very good for 00:30:10.869 --> 00:30:13.529 if you're doing a lot of events and you have 00:30:13.529 --> 00:30:16.250 a lot of things. There you go. See, if you have 00:30:16.250 --> 00:30:17.890 a lot of events, you have things coming up. Kit 00:30:17.890 --> 00:30:20.690 is very good because it's, you can do workflows 00:30:20.690 --> 00:30:23.089 off of each of your events a lot easier than 00:30:23.089 --> 00:30:25.809 Flowdesk. Flowdesk is working on it. Anyway, 00:30:25.990 --> 00:30:28.700 MailChimp is free. right for up to i don't know 00:30:28.700 --> 00:30:31.059 a lot of subscribers so mailchimp i think 500. 00:30:31.779 --> 00:30:35.119 mailchimp is free up until 500. okay yeah so 00:30:35.119 --> 00:30:37.940 start with free if that's where you're at don't 00:30:37.940 --> 00:30:41.579 pay for stuff until you feel like okay now i'm 00:30:41.579 --> 00:30:43.559 ready to up level or now i'm here there just 00:30:43.559 --> 00:30:46.359 make it easy for yourself make it a low barrier 00:30:46.359 --> 00:30:50.319 of entry and just get started perfect perfect 00:30:50.319 --> 00:30:53.700 okay let's bring this podcast full circle okay 00:30:53.700 --> 00:30:57.490 look looking ahead How do you see personal branding 00:30:57.490 --> 00:31:01.150 and networking evolving in the next five years? 00:31:01.490 --> 00:31:04.569 And how should people prepare for it? I love 00:31:04.569 --> 00:31:08.210 that question. I believe that in -person networking, 00:31:08.450 --> 00:31:12.390 personal branding is the future. We all went 00:31:12.390 --> 00:31:15.589 through a pandemic and I call it the great reevaluation. 00:31:15.589 --> 00:31:17.849 We all went through something. We all have a 00:31:17.849 --> 00:31:20.859 pandemic story. Now we have come through that. 00:31:20.920 --> 00:31:23.579 We are ready to be back in person. We are ready 00:31:23.579 --> 00:31:25.700 to be back with people. We need that energy. 00:31:25.880 --> 00:31:27.960 We're humans. We need that connectivity. We need 00:31:27.960 --> 00:31:30.380 that networking. We need that energy. You want 00:31:30.380 --> 00:31:32.980 to be able to walk into a room at a networking 00:31:32.980 --> 00:31:35.299 event, knowing that when you hand a business 00:31:35.299 --> 00:31:38.420 card to somebody, when they come to that website 00:31:38.420 --> 00:31:41.660 or when they see you, that it all matches together. 00:31:42.380 --> 00:31:45.180 I have an example of a friend of mine, Tricia. 00:31:45.259 --> 00:31:49.109 She does personal branding also. rebel brand 00:31:49.109 --> 00:31:53.730 you meet her she is just like her je ne sais 00:31:53.730 --> 00:31:57.349 quoi of who she is out it matches for people 00:31:57.349 --> 00:32:02.009 that want that creative brander like that works 00:32:02.009 --> 00:32:04.210 well for her you go to her website you go to 00:32:04.210 --> 00:32:07.309 her social media right it's all that brand and 00:32:07.309 --> 00:32:09.829 people know when they see her and then when they 00:32:09.829 --> 00:32:12.650 see her online they're like that tracks that's 00:32:12.650 --> 00:32:14.990 the person that i want my stuff is another example 00:32:15.690 --> 00:32:17.630 I work with a lot of ex -corporate people. You'll 00:32:17.630 --> 00:32:19.509 probably see me more in a collar, maybe a bright 00:32:19.509 --> 00:32:21.809 shirt, right? But a collar, you'll see me a little 00:32:21.809 --> 00:32:24.170 bit more in a business type of attire because 00:32:24.170 --> 00:32:26.970 I know that my audience is corporate or ex -corporate. 00:32:27.069 --> 00:32:29.410 It just goes well with my brand. It goes well 00:32:29.410 --> 00:32:32.529 with my audience. And when you, all of it starts 00:32:32.529 --> 00:32:34.730 tying together it, that's where you're bringing 00:32:34.730 --> 00:32:36.670 together again, the networking, you're seeing 00:32:36.670 --> 00:32:38.509 me, you're seeing me in person, you're meeting 00:32:38.509 --> 00:32:41.750 me. And when you see my personal brand online, 00:32:41.910 --> 00:32:45.440 it's all coming together. That's beautiful. That's 00:32:45.440 --> 00:32:49.339 beautiful. Rhiannon, this was such a great interview. 00:32:49.740 --> 00:32:53.140 I loved listening to your answers. Listen, if 00:32:53.140 --> 00:32:55.759 anybody wanted to get hold of you, either to 00:32:55.759 --> 00:32:58.980 be coached, to buy some of your product or whatever, 00:32:59.400 --> 00:33:01.579 what's the best way for them to get hold of you? 00:33:01.920 --> 00:33:05.140 So my website is Revive Marketing. And this is 00:33:05.140 --> 00:33:08.380 the tricky part. It's my name is R -H -I. So 00:33:08.380 --> 00:33:10.599 it's Rhiannon with R -H -I. So it's a play on 00:33:10.599 --> 00:33:14.900 my name. Rhiannon, Revive. So it's Revive, R 00:33:14.900 --> 00:33:20.420 -H -I -V -I -V -E, marketing .com. Perfect. Rhiannon, 00:33:20.500 --> 00:33:24.119 I cannot believe it, but it's over. And I thank 00:33:24.119 --> 00:33:26.460 you so much for coming on my podcast. It was 00:33:26.460 --> 00:33:30.960 a great conversation. Thank you. 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So Quit Your Way to Success by Rodney 00:34:13.289 --> 00:34:17.730 Davis, available now on Amazon. And this is a 00:34:17.730 --> 00:34:21.170 nonprofit called Revved Up Kids. This is something 00:34:21.170 --> 00:34:24.730 I believe in wholeheartedly. Revved Up Kids is 00:34:24.730 --> 00:34:28.150 on a mission to protect children and teens from 00:34:28.150 --> 00:34:31.010 sexual abuse. exploitation, and trafficking. 00:34:31.230 --> 00:34:33.909 They provide prevention training programs for 00:34:33.909 --> 00:34:37.570 children, teens, and adults. To learn more, go 00:34:37.570 --> 00:34:42.469 to revvedupkids .org. That's R -E -V -V -E -D 00:34:42.469 --> 00:34:49.610 -U -P -K -I -D -S dot org. Well, that's a wrap, 00:34:49.690 --> 00:34:52.550 folks. A huge thank you to our special guests 00:34:52.550 --> 00:34:55.889 for sharing such incredible insights today. And 00:34:55.889 --> 00:34:59.269 of course, a big shout out to you, our amazing 00:34:59.269 --> 00:35:02.210 listeners, for tuning in and spending your time 00:35:02.210 --> 00:35:06.090 with us. Remember, networking isn't about being 00:35:06.090 --> 00:35:09.429 perfect. It's about being present. So take what 00:35:09.429 --> 00:35:12.030 you've learned today, get out there and make 00:35:12.030 --> 00:35:15.019 some meaningful connections. If you enjoyed this 00:35:15.019 --> 00:35:18.000 episode, don't forget to subscribe, leave us 00:35:18.000 --> 00:35:20.619 a review, and share it with someone who could 00:35:20.619 --> 00:35:23.920 use a little networking inspiration. Let's keep 00:35:23.920 --> 00:35:27.619 the conversation going. You can find me on Apple, 00:35:27.760 --> 00:35:32.079 Spotify, YouTube, or my website, Michael. Remember, 00:35:32.380 --> 00:35:36.019 until next time, keep practicing, keep connecting, 00:35:36.199 --> 00:35:39.320 and keep building those relationships. This is 00:35:39.320 --> 00:35:42.559 Michael signing off. Take care and happy networking.