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Welcome back to Networking Unleashed, Building

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Profitable Connections, where we go to beyond

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handshakes and dive into the conversations that

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create real impact. Today's guest is someone

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who brings the perfect blend of strategy and

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soul to the small business world. He's a speaker,

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coach, and advocate for entrepreneurs, known

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for helping leaders find the courage to lead,

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unlock their cash flow, and face the biggest

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challenges business owners encounter head -on.

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But here's the question. How does networking

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play into all that? How do the right relationships

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help unlock revenue, resilience, and real growth?

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We're about to find out. So get ready for a conversation

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full of wisdom. real talk, and tangible takeaways,

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because today we're not just talking business,

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we're unleashing connections that profit with

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purpose. Harlan, welcome to the podcast. Welcome

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to the show. I am so thankful to have you on

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my show. You want to give us just a little bit

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of your background? Sure. And thanks, Michael.

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I had you on my podcast, love talking to you,

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and I'm glad to be back on your podcast now.

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I've been looking forward to this. So my background

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is pretty varied. I grew up in Southern California.

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I worked at Lockheed Aircraft for a while, then

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went to college. And when I came out, I found

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a job as a consultant. And so for the... Next

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30 some odd years, I was a management consultant,

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organizational change and business transformation.

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So working with companies that were undergoing

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some major time to change, like a merger acquisition,

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a process re -engineering, a new software implementation,

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something like that. Anything that touched the

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people, processes or technology in the business

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is a change. And if you're not careful how you

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manage that change, you could lose some employees,

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some key employees along the way. So our job

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was to get with the executive team to help them

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understand the impacts. the change would have

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and could potentially have on their business,

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help them communicate that change and lead their

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people through the change. So they were as productive

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after as they were before. That was our goal.

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But that meant getting on an airplane every Monday

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and every Friday, flying to a client side, flying

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home on the weekends. And it got to be a little

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bit much. So after about... however long, 25,

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30 years. I told my wife, I think I want to stop

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traveling for a little while. So I started networking

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locally and business coaching for some of the

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local businesses. So I've worked a lot with a

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lot of different varied businesses. And right

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now I'm working with commercial and residential

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contractors to help them improve their cashflow

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and maximize their profits so that their business

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can thrive and they get to take home as much

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of the hard -earned money that they make. So

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that's what I've been doing the last eight, nine

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years. Wow, that sounds great. That sounds jam

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-packed. Your background is so varied with so

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many different businesses. You probably have

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a lot to offer them. So hopefully that will just

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continue. But now let's get into just the networking

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and leadership. You talk a lot about courage.

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What role does courage play in reaching out and

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building authentic business relationships? I

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think courage is huge. I wasn't used to networking

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and I got involved, like I said, when I came

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in off the road, went to a few different networking

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groups. And what I loved was realizing that a

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lot of these people are just like I am. A lot

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of them were starting their businesses, starting

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off so they were a little nervous, speaking up

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in front of people and getting up in front of

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people and talking. To get that courage to step

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onto a stage and talk, even if it's about yourself,

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even if it's a topic you really know well. can

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be daunting for some people. So getting that

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courage to get up and share. And the thing I

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learned about networking, Bob Berg has a great

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book, The Go -Giver. Don't go into a networking

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environment wanting to take, wanting to get referrals.

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Go in with a giving heart, right? give referrals,

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recommend people, refer people, and that reciprocity

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will kick in. And that's what I started finding

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out is the more that I helped other people achieve

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their goals, the more they were willing to help

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me achieve mine. And I think networking is key

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to any business. If you're in business and you're

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not networking, you're missing a big opportunity.

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Absolutely. And that's one of my biggest points

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when I coach and when I go on the road to talk

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about networking is you give with what's called

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a servant's heart. You always give before you

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receive and it will definitely come around to

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you. Have you ever made a connection that completely

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changed the trajectory of your business or leadership

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path? I've made a lot of amazing connections.

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I'll tell you, I actually met with this guy this

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morning. We just happened to bump into each other

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at a networking event and he is a business coach

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like I am. So you'd think we're in a competing

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area. that there'd be some animosity between

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us. This is one of the most giving men I've ever

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met, Jeff Bartholomew. He helps anybody that

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asks him for help. So I'll bounce ideas off of

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him. He'll give me some direction from either

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problems or things that happened to him in his

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past to say, hey, watch out for this, watch out

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for that. And he's really helped me as I go and

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approach these different new businesses. Sometimes

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you come into a new business. I'm not familiar

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with every business in the world. I know the

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business of business, right? So I can help people

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with their strategies, their systems, cashflow,

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things like that. But the finer details of the

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business, sometimes those elude me. So I can

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go with Jeff, we'll sit down and have a cup of

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coffee, bounce ideas off of each other and stuff.

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And I come out recharged, ready to go. So yeah,

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the networking, he has been a great mentor for

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me. That's great that you can find somebody in

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your same lane. And you're not in competition,

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but you actually help one another. And I think

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that's the true meaning of doing business and

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networking and having the servant's heart. So

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that's right on all the levels. In your experience,

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how can networking directly impact a small business's

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cash flow for better or worse? One thing I try

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to get my clients to understand is networking.

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You never know who you're talking to and how

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they're connected. So getting out in opportunities

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to talk to people, let them know what it is that

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you do and how you do it, I think is great for

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business. The one thing that happens a lot with

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cashflow, it's not so much the money coming in,

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it's the things that are going on in the business.

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how they use the money that's going out, the

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profitability. By getting out and networking

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with people, you can run into what we call gate

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openers. The people who may not ever buy the

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product or service you're selling, but they work

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with the same. clients or customers that you

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do. And they may be able to bring you in when

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the client buys this, maybe your product or service

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is the next little piece they're missing. And

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so these gate openers can actually introduce

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you to people. And anytime you can get an introduction

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to someone that carries so much weight, that

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halo effect, if they've already bought from this

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person, they're in good standing, right? People

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can trust. that halo effect shines on you. And

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when they introduce you, you've got their credibility

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standing in for you. So I think networking is

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huge. And I've seen it change people's lives

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where they will make a connection that connects

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them with the second or third party who then

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becomes a big customer for them. So you just

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never know where it's going to go. So you're

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not networking necessarily with the person you're

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speaking to. You're networking with their network

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of people. And whether it's two or three times

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removed, because if they've purchased from you

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or from somebody that is associated with you,

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they like you already. That trust factor is already

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there. So they can recommend you. That's very

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true. And I always believe in talking to the

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person as if they're the center of their network.

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So that's very good. Do you believe referrals

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are the most underutilized revenue stream in

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a small business? Absolutely. Absolutely. A lot

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of the mindset is we've sold something to these

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people. They've done their part. I've done my

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part and we're done with them. I try to get my

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clients, keep involved, email them every once

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in a while. Check in with them. If you're in

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the neighborhood, stop by and say hello. If it's

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business to business or something like that,

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try to stay in front of them as much as possible

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because you never know when they're going to

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be talking to someone or someone in their family

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needs something. And you want to stay top of

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mind with them. If you sell and then you walk

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away, then you know better than some of the big

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box retail stores. They don't come and see how

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things are going. If you buy a product. I can't

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hear. Okay. I can't. Oh, now I can hear you.

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All right. Are we back? Sorry. Sorry. I told

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you technical difficulties. If somebody buys

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a product or service from you, check in with

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them after a month or two. See how that product

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is working. Did it do everything that you thought

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it would? Did we perform the way we thought we

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could? Those type of interactions, I think, grow.

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If people have a really good experience, they're

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going to tell all their friends and colleagues

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about what you do. So always keep those relationships

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forefront. I truly believe that the days of building

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your customer list is really passe. Now you're

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building the relationships. And after you've

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given them a service, whatever the case may be,

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you put them into your CRM and do some sort of

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a drip campaign. So you're always staying top

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of mind. So I always say, oh, you know what?

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Harlan knows that. Let me give him a call. And

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he just gives you a call. She gives you a call.

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I'm a firm believer in the relationship building

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as opposed to just adding to your client list,

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your customer list. You often say small business

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owners face one major problem. How can the right

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network help solve it? I often quote Mike Michalowicz,

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a business author, profit first, fix us next.

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Mike Michalowicz said, the biggest problem business

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owners have is that they don't know what their

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biggest problem is. And I found that true with

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some of the clients that I work with. They know

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something's wrong. The business isn't quite working

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the way they thought it should, but they have

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no idea what they do. So they end up working

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longer, working harder, trying to get more sales,

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right? And that's rarely the problem that's happening.

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By going out and networking, talking to other

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people, talking to them about their businesses,

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see the struggles that they're going through,

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you may realize, hey, I'm marking up the wrong

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three. That's not really what's going on. Find

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out what they're using. If you're looking to

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change your point of sale system, what are other

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people using? Network with them and ask the questions.

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People love to talk about themselves. They love

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to talk about their business. Go up and ask somebody,

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how do you guys do this? And again, yes, you

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may be in a similar industry. You may be competitors.

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what, seven, eight billion people in the world?

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There are plenty of people. There are plenty

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of customers around there. Don't get hung up

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on that. Talk to people, ask them about their

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business, share some ideas, trade with them.

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And yeah, I think you can really find out how

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to improve that because everybody needs a little

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help along the way. And picking up a tidbit from

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this. Okay, yeah, I firmly believe that if you

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ask somebody for their point of view, not necessarily

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their health, but their point of view, have them

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tell about themselves in their work environment

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or something. People, as you said, people love

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to talk about themselves, but they love to give

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you advice. You feel that you've made it when

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somebody asks you for your advice. So it puts

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them up and it puts you on a higher pedestal

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when you ask because it shows that you are truly

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interested. Okay, so here's a good one, right?

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What's the biggest mistake entrepreneurs make

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when trying to build their network? So I think

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one thing is going in, again, with that mindset

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that I'm here to get rather than I'm here to

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give. they burst into a little cluster of people

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talking and start talking about themselves and

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what they do and handing out business cards and

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everything. And I think you put people off and

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they're not going to think about you. They're

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not going to refer to you if they get a client.

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If you come in, listen, ease yourself into a

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conversation and then ask some pointed questions

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about the people that are already in there talking.

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Even if you turn around and walk away from the

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group, you're going to be one of the most interesting

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people they've met that day. because you took

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the time to listen and ask them about their business.

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So make your networking about getting with other

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people and asking them about their business.

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Make it about helping them or referring people

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to them and your business will grow. Absolutely.

00:13:17.850 --> 00:13:20.950
You hit the nail right on the head. Everything

00:13:20.950 --> 00:13:23.330
that I go out and I speak about and everything

00:13:23.330 --> 00:13:26.370
else and what you have to do, you said it really

00:13:26.370 --> 00:13:31.210
so eloquently, but you really just... got to

00:13:31.210 --> 00:13:34.110
the base of what I would say would be a huge

00:13:34.110 --> 00:13:37.009
mistake of anybody trying to network is going

00:13:37.009 --> 00:13:40.110
and talking. That they should listen and it should

00:13:40.110 --> 00:13:43.769
be active listening. Not just listening to hear,

00:13:43.909 --> 00:13:48.049
but listening to listen and respond to them with

00:13:48.049 --> 00:13:50.129
what they're saying. So yes, listening and all

00:13:50.129 --> 00:13:51.950
that with you. Giving out the business cards

00:13:51.950 --> 00:13:54.570
is a major no -no off the bat. I'll tell you

00:13:54.570 --> 00:13:58.029
a funny story. I was at a networking event. And

00:13:58.029 --> 00:14:00.809
it was about five of us at a table. And a guy

00:14:00.809 --> 00:14:02.909
comes walking up. Hey, how are you doing? What's

00:14:02.909 --> 00:14:05.029
going on? Hey, I know all of you. Hey, wait a

00:14:05.029 --> 00:14:07.230
second. Here, take my card. Zip, zip. Listen,

00:14:07.429 --> 00:14:09.049
I want to get in touch with all of you. You all

00:14:09.049 --> 00:14:11.250
have my contact information. Can I have your

00:14:11.250 --> 00:14:14.690
cards? Because I want to. And he was off. And

00:14:14.690 --> 00:14:17.710
we all looked around like, what just happened?

00:14:18.570 --> 00:14:21.289
We all just took his card and threw it out. That's

00:14:21.289 --> 00:14:25.169
the number one way of not doing it. That's the

00:14:25.169 --> 00:14:28.049
way of not doing it. Be engaged and be engaged.

00:14:28.169 --> 00:14:30.710
I had a one -to -one meeting with a guy that

00:14:30.710 --> 00:14:32.690
I thought I would either be able to help him

00:14:32.690 --> 00:14:35.710
or help some of his clients and friends. He spent

00:14:35.710 --> 00:14:37.429
the entire meeting talking about himself, me,

00:14:37.549 --> 00:14:39.769
and then his phone rang and he picked up his

00:14:39.769 --> 00:14:41.370
phone and talked on his phone for the next 20

00:14:41.370 --> 00:14:45.370
minutes. And then our time was up. And I will

00:14:45.370 --> 00:14:47.769
never do business with somebody like that. I

00:14:47.769 --> 00:14:49.629
want to know that if they're sitting with me,

00:14:49.730 --> 00:14:51.909
I try to be as engaged as possible. I put my

00:14:51.909 --> 00:14:55.110
phone away. I put my face down. I try to. look

00:14:55.110 --> 00:14:57.590
them in the eye, ask them questions, be engaged

00:14:57.590 --> 00:15:00.549
with what they're saying. He was all about me.

00:15:00.990 --> 00:15:03.809
And that just doesn't work. Yeah, no, absolutely.

00:15:04.090 --> 00:15:06.850
Absolutely. That's not going in with the servant's

00:15:06.850 --> 00:15:10.250
heart. That's not going in to give rather than

00:15:10.250 --> 00:15:14.649
receive. So yeah, I understand that wholeheartedly.

00:15:15.250 --> 00:15:19.789
Okay, so how do you personally decide which relationships

00:15:19.789 --> 00:15:28.500
to invest in and which to let go? As far as to

00:15:28.500 --> 00:15:30.440
invest in, I'm always looking for the people

00:15:30.440 --> 00:15:32.460
who work with the same type of clients I work

00:15:32.460 --> 00:15:35.860
with, either a peripheral type service or product

00:15:35.860 --> 00:15:39.360
that I can then go in and help on top of that.

00:15:39.500 --> 00:15:41.940
I'm looking for those people to make connections

00:15:41.940 --> 00:15:44.379
with. Other people I want to get to know because

00:15:44.379 --> 00:15:46.580
who knows, something will come up and maybe I'll

00:15:46.580 --> 00:15:50.639
be able to refer somebody to them. But if I put

00:15:50.639 --> 00:15:52.700
a call into them or put an email into them and

00:15:52.700 --> 00:15:54.960
they don't respond to me. If I send a referral

00:15:54.960 --> 00:15:57.299
to them and they don't respond to that referral,

00:15:57.519 --> 00:16:01.639
I'm done because it's my reputation that's on

00:16:01.639 --> 00:16:04.820
the line. When I send a referral to you, I've

00:16:04.820 --> 00:16:06.559
already cleared with this person that they are

00:16:06.559 --> 00:16:08.419
looking for your product and service. If I say,

00:16:08.480 --> 00:16:10.639
hey, I've got somebody I network with, the guy's

00:16:10.639 --> 00:16:12.600
great, blah, blah, blah. I turn them over to

00:16:12.600 --> 00:16:15.200
you. If you drop the ball, I look bad. And now

00:16:15.200 --> 00:16:16.559
it's hard for me to go back in front of that

00:16:16.559 --> 00:16:20.120
person and give any referral. So that's one of

00:16:20.120 --> 00:16:23.669
the big things that I look. If somebody doesn't

00:16:23.669 --> 00:16:25.950
respect the referrals I'm giving them, if they

00:16:25.950 --> 00:16:29.610
don't respect my time and my effort, sorry, I

00:16:29.610 --> 00:16:32.090
just won't do business with them. Respect goes

00:16:32.090 --> 00:16:35.570
such a long way. And you have to know how to

00:16:35.570 --> 00:16:38.769
respect the other person. And as you said, you

00:16:38.769 --> 00:16:40.350
take your phone, you put it in your pocket or

00:16:40.350 --> 00:16:42.809
face down. It's away from you. You don't even

00:16:42.809 --> 00:16:45.629
consider looking at it. You're looking at the

00:16:45.629 --> 00:16:48.610
person square in the eye. You're engaging with

00:16:48.610 --> 00:16:53.019
the person. So you're 100 % present. And if they

00:16:53.019 --> 00:16:56.659
can't give you the same respect, then you really

00:16:56.659 --> 00:16:59.679
don't have a relationship at all. You've told

00:16:59.679 --> 00:17:04.200
me how successful you've become. But why don't

00:17:04.200 --> 00:17:07.259
you give me a mistake that you've made personally

00:17:07.259 --> 00:17:14.079
and how you overcame it? So I was in the first

00:17:14.079 --> 00:17:16.759
networking group that I went to. I was that guy

00:17:16.759 --> 00:17:19.279
that wanted to talk about myself and how great

00:17:19.279 --> 00:17:22.529
I am and everything that I know. everything I've

00:17:22.529 --> 00:17:26.329
experienced and it was one of the mentors from

00:17:26.329 --> 00:17:27.650
the group that kind of came over and put his

00:17:27.650 --> 00:17:29.890
arm around me and said let's take a walk and

00:17:29.890 --> 00:17:32.809
he introduced me to the servant's heart and I

00:17:32.809 --> 00:17:35.809
had no idea I was there to promote me and that

00:17:35.809 --> 00:17:39.109
just didn't work and I it was tough kind of getting

00:17:39.109 --> 00:17:41.369
back in with that group and building that rapport

00:17:41.369 --> 00:17:43.150
that I shouldn't have done in the first place

00:17:43.150 --> 00:17:45.730
getting to know them and asking about them that

00:17:45.730 --> 00:17:48.210
took a while to build that back up now that's

00:17:49.130 --> 00:17:51.750
When I go in, that's my first thought is be quiet,

00:17:51.809 --> 00:17:54.970
listen, ask questions, but just be there and

00:17:54.970 --> 00:17:57.289
just soak it all in. And then if somebody turns

00:17:57.289 --> 00:18:00.789
and says, hey, tell me about you. OK, they've

00:18:00.789 --> 00:18:02.410
told me enough about themselves. Fine, I can

00:18:02.410 --> 00:18:05.750
talk then. But I try to wait and say, you're

00:18:05.750 --> 00:18:07.750
far more interesting than I am. I'd love to know

00:18:07.750 --> 00:18:09.490
more about like and get them to start talking

00:18:09.490 --> 00:18:12.029
again. But yeah, I was the guy that dropped the

00:18:12.029 --> 00:18:14.910
ball that first time. I just came in. I had flyers.

00:18:14.910 --> 00:18:16.710
I had business cards. I had all kinds of stuff

00:18:16.710 --> 00:18:18.490
that I wanted to pass out to every single person

00:18:18.490 --> 00:18:21.609
in the room. It's not the way to do it. And it's

00:18:21.609 --> 00:18:24.529
not easy to do, is it? It's not easy just to

00:18:24.529 --> 00:18:27.509
turn that around because you grew up. You always

00:18:27.509 --> 00:18:31.069
thought you're here to sell something, your services

00:18:31.069 --> 00:18:35.109
or whatever the case may be. And you want to

00:18:35.109 --> 00:18:37.549
tell everybody what you have. That's why you're

00:18:37.549 --> 00:18:41.039
there. But it's a whole different mindset, a

00:18:41.039 --> 00:18:43.740
whole mind shift. And it's not easy to do. It's

00:18:43.740 --> 00:18:46.079
not something you can do overnight. It's something

00:18:46.079 --> 00:18:48.460
you have to practice. Because listen, networking

00:18:48.460 --> 00:18:52.779
is a skill and it's a talent. So you have to

00:18:52.779 --> 00:18:56.440
practice, practice. The networking group that

00:18:56.440 --> 00:18:59.440
I'm involved in right now, they're very good

00:18:59.440 --> 00:19:02.640
about, one of their hard and fast rules is do

00:19:02.640 --> 00:19:05.809
not sell to anyone in this group. You're not

00:19:05.809 --> 00:19:07.829
here to sell to these people. Nobody gets up

00:19:07.829 --> 00:19:11.589
that early in the morning to be sold to. Tell

00:19:11.589 --> 00:19:15.089
them how they can help you. Here's who I helped,

00:19:15.109 --> 00:19:17.170
how I helped them, and a great referral for me

00:19:17.170 --> 00:19:20.269
would be X. And here's a good opening question,

00:19:20.430 --> 00:19:22.349
because that's one of the hardest things. I don't

00:19:22.349 --> 00:19:26.410
know exactly how to refer this person to a marriage

00:19:26.410 --> 00:19:28.789
counselor. How do you breach that, right? How

00:19:28.789 --> 00:19:30.569
do you say, hey, I've got a marriage counselor.

00:19:30.769 --> 00:19:34.559
It sets people off, right? They're teaching us

00:19:34.559 --> 00:19:37.079
how to give what they call a kindling question,

00:19:37.259 --> 00:19:40.079
just to get the fire going a little bit. Something

00:19:40.079 --> 00:19:42.000
thought -provoking, you can ask them, hey, have

00:19:42.000 --> 00:19:43.920
you ever considered this? Or how is this going?

00:19:44.019 --> 00:19:45.500
Or hey, I just read this article. Have you ever

00:19:45.500 --> 00:19:47.740
had that same issue? Just something little like

00:19:47.740 --> 00:19:49.160
that. And if they say, yeah, you know what? I

00:19:49.160 --> 00:19:51.720
am dealing with that right now. I may have somebody

00:19:51.720 --> 00:19:54.980
you can talk to. So trying to get that down,

00:19:55.119 --> 00:19:57.460
again, you're not selling to the people you're

00:19:57.460 --> 00:19:59.640
networking with. You're basically building your

00:19:59.640 --> 00:20:01.799
sales team. These are the people that are going

00:20:01.799 --> 00:20:05.059
to go out and think of you. So whatever you can

00:20:05.059 --> 00:20:07.460
do to help them keep you in their mind, that's

00:20:07.460 --> 00:20:10.319
what you want to do. And that's really the perfect

00:20:10.319 --> 00:20:13.960
way. You can't, I used to belong to a BNI and

00:20:13.960 --> 00:20:17.539
that was referral, whether it was a real referral

00:20:17.539 --> 00:20:21.759
or not. And most of the time, it was not okay.

00:20:21.859 --> 00:20:24.839
I did one year BNI because that's what I paid

00:20:24.839 --> 00:20:28.359
for. And I really cut it out when I was in New

00:20:28.359 --> 00:20:32.339
York. I had my own networking groups, one in

00:20:32.339 --> 00:20:35.119
New York, one in New Jersey. I had about 30 businesses

00:20:35.119 --> 00:20:38.299
in each. I took the best from B &I, the best

00:20:38.299 --> 00:20:41.500
from the tip, and I created my own networking

00:20:41.500 --> 00:20:43.299
group. And I did just about what we're talking

00:20:43.299 --> 00:20:47.220
about now. But it's been years and years of practice

00:20:47.220 --> 00:20:49.920
because nobody will get it right first time out.

00:20:51.519 --> 00:20:54.660
When building a network from scratch, what's

00:20:54.660 --> 00:20:57.180
the first thing a small business owner should

00:20:57.180 --> 00:21:04.789
do? I think the pre -work, understanding, number

00:21:04.789 --> 00:21:06.569
one, your products and services that you're going

00:21:06.569 --> 00:21:08.549
to talk about. Understand who your customer is

00:21:08.549 --> 00:21:10.809
so you have a good, clear picture of who that

00:21:10.809 --> 00:21:12.809
customer and how you can help them. What are

00:21:12.809 --> 00:21:14.789
the things they're struggling with? How does

00:21:14.789 --> 00:21:17.890
your product or service ease that pain or solve

00:21:17.890 --> 00:21:20.430
that issue that they have so that you know then

00:21:20.430 --> 00:21:23.250
how to go out and present your business to everybody?

00:21:23.470 --> 00:21:25.630
I think the other thing is then those peripheral

00:21:25.630 --> 00:21:29.019
people who offer similar services. or complimentary

00:21:29.019 --> 00:21:32.319
services, adjacent services, if you will, that

00:21:32.319 --> 00:21:34.759
they may be talking to some of the same customers

00:21:34.759 --> 00:21:37.140
that you are. For a long time, I was working

00:21:37.140 --> 00:21:41.500
with an investment person and a counselor. And

00:21:41.500 --> 00:21:44.099
I would bring in things about when you're getting

00:21:44.099 --> 00:21:45.799
ready to sell your business, some of the struggles

00:21:45.799 --> 00:21:47.680
you go through with the family business, how

00:21:47.680 --> 00:21:50.859
that impacts the family and things. We work with

00:21:50.859 --> 00:21:52.799
a lot of the same people. So we saw that there

00:21:52.799 --> 00:21:54.400
might've been a little bit of overlap. So we

00:21:54.400 --> 00:21:56.299
did a few presentations together. That was good.

00:21:56.359 --> 00:21:58.599
If you could. Find out who those other people

00:21:58.599 --> 00:22:01.740
are that those gate openers and try to, who would

00:22:01.740 --> 00:22:03.579
these people be? And then reach out to them.

00:22:03.660 --> 00:22:05.539
If they're not in your group, invite somebody

00:22:05.539 --> 00:22:07.539
to be in your group. Tell everybody else, I would

00:22:07.539 --> 00:22:10.380
love an introduction to this person or this person.

00:22:10.420 --> 00:22:12.339
Try to get them in your group. Always try to

00:22:12.339 --> 00:22:15.480
build your group. Think about who you know that

00:22:15.480 --> 00:22:17.779
could support somebody else in your group and

00:22:17.779 --> 00:22:20.559
start inviting them. That's very good advice.

00:22:20.799 --> 00:22:23.279
And actually that was the way that I built up

00:22:23.279 --> 00:22:27.700
my groups. to be so large. When I was doing the

00:22:27.700 --> 00:22:29.980
networking groups, I was in the mortgage industry.

00:22:30.700 --> 00:22:34.880
So I obviously invited real estate, financial,

00:22:35.200 --> 00:22:38.839
insurance, because we talked to the same people

00:22:38.839 --> 00:22:42.119
in different parts. So we all helped one another,

00:22:42.259 --> 00:22:45.819
but the two groups grew to be quite large. And

00:22:45.819 --> 00:22:47.440
I had to leave them to come down to Georgia,

00:22:47.559 --> 00:22:51.079
but that's what I did. Has there ever been a

00:22:51.079 --> 00:22:54.619
time where networking saved your business or

00:22:54.619 --> 00:23:01.019
your sanity? Sanity, definitely. Every business

00:23:01.019 --> 00:23:02.880
goes through ups and downs, right? You're on

00:23:02.880 --> 00:23:05.759
the roller coaster. And a lot of times you think,

00:23:05.880 --> 00:23:07.700
is it something that I'm doing? Is it something

00:23:07.700 --> 00:23:11.480
that I'm not doing or I'm doing wrong? By being

00:23:11.480 --> 00:23:13.900
in the network and sharing that, here's the concern

00:23:13.900 --> 00:23:16.539
that I have and stuff, you realize a lot of people

00:23:16.539 --> 00:23:18.200
are going through the same thing you are. And

00:23:18.200 --> 00:23:19.920
maybe you can help support each other through

00:23:19.920 --> 00:23:23.240
that. And I did that when I first got into coaching.

00:23:23.640 --> 00:23:25.220
There were a lot of times where I'd hit drop

00:23:25.220 --> 00:23:28.140
spells. What am I doing wrong? And everybody

00:23:28.140 --> 00:23:30.660
said, no, everybody's slow right now. COVID is

00:23:30.660 --> 00:23:32.779
a great example for a lot of businesses that

00:23:32.779 --> 00:23:35.400
impacted people. And it's like, just we'll get

00:23:35.400 --> 00:23:37.640
through this. Maybe here's some options you could

00:23:37.640 --> 00:23:39.099
do. Here's some things you might be able to do.

00:23:39.470 --> 00:23:41.549
Instead of going personally into these different

00:23:41.549 --> 00:23:43.630
offices, can you offer online courses? Can you

00:23:43.630 --> 00:23:45.769
offer any online meetings and things like that?

00:23:46.029 --> 00:23:48.329
So trying to help each other through those tough

00:23:48.329 --> 00:23:50.809
times. I've made some friends in the networking

00:23:50.809 --> 00:23:52.789
groups I've been in that we're still friends

00:23:52.789 --> 00:23:55.029
and we probably will be for life. And we do try

00:23:55.029 --> 00:23:56.930
to help each other whenever we can. So I think

00:23:56.930 --> 00:24:01.049
that's a big part of it. How can you balance

00:24:01.049 --> 00:24:06.849
the in -person networking groups or in -person

00:24:06.849 --> 00:24:13.299
networking events? with digital? And I think

00:24:13.299 --> 00:24:15.859
there are a lot of both now. People are used

00:24:15.859 --> 00:24:19.700
to using Zoom and Teams to conduct work. So I

00:24:19.700 --> 00:24:22.660
don't think they're as standoffish as they were

00:24:22.660 --> 00:24:24.579
for a while. Everybody, if you're not meeting

00:24:24.579 --> 00:24:27.160
in person, it's not valuable. I don't agree.

00:24:27.339 --> 00:24:29.920
I have a group of other business coaches that

00:24:29.920 --> 00:24:33.619
I meet with every other month and we're scattered

00:24:33.619 --> 00:24:36.279
all over, but we get together and share online.

00:24:36.910 --> 00:24:38.710
And it's nice to build that rapport. I think

00:24:38.710 --> 00:24:40.349
you can do it. You have to be a little bit more

00:24:40.349 --> 00:24:43.609
specific on how you build those long distance

00:24:43.609 --> 00:24:47.829
relationships. Be intentional about it. Be engaged.

00:24:48.130 --> 00:24:50.069
You don't want to be on camera and be looking

00:24:50.069 --> 00:24:51.930
off to the side, doing something or playing with

00:24:51.930 --> 00:24:53.950
your dog or whatever. You want to make sure that

00:24:53.950 --> 00:24:55.529
you're engaged, just like you are in a meeting,

00:24:55.589 --> 00:24:58.750
sitting with people. Have your camera on. I've

00:24:58.750 --> 00:25:00.670
been in a few meetings where people have their

00:25:00.670 --> 00:25:03.369
camera off. That's almost like being in a conference

00:25:03.369 --> 00:25:06.380
room. But you turn your chair around to face

00:25:06.380 --> 00:25:08.700
the window and not look at the people you're

00:25:08.700 --> 00:25:10.859
meeting with. Have your camera on and be engaged

00:25:10.859 --> 00:25:13.019
and ask questions and things like that. So it's

00:25:13.019 --> 00:25:15.759
all the same rules that would apply in a live

00:25:15.759 --> 00:25:18.960
event. But having those Zoom type meetings, I

00:25:18.960 --> 00:25:21.039
think are great because you can get yourself

00:25:21.039 --> 00:25:23.160
involved in other areas where you might not be

00:25:23.160 --> 00:25:26.240
able to drive to all the time. Get involved in

00:25:26.240 --> 00:25:28.059
those meetings and you can still meet with these

00:25:28.059 --> 00:25:29.880
people, still get in front of them and find out

00:25:29.880 --> 00:25:31.099
what they're doing and how you can help them.

00:25:31.470 --> 00:25:34.009
And the intern can help you. So yeah, I think

00:25:34.009 --> 00:25:36.630
it's a great tool. I love the online meetings.

00:25:36.970 --> 00:25:40.569
Yeah, it's great. I do virtual workshops, which

00:25:40.569 --> 00:25:43.869
was new to me because I'm used to going to the

00:25:43.869 --> 00:25:46.049
business and doing a workshop and everything.

00:25:46.269 --> 00:25:50.769
But I always give them a standard rules, a list

00:25:50.769 --> 00:25:53.789
of standard rules. Have your camera on, be attentive,

00:25:54.109 --> 00:25:56.809
be interactive. Don't look down at your phone.

00:25:56.950 --> 00:25:59.450
Don't, you know, make believe that you're in

00:25:59.450 --> 00:26:03.819
a conference room. And I would say 90 % of the

00:26:03.819 --> 00:26:06.720
time it works because that other 10 % of the

00:26:06.720 --> 00:26:11.420
time, nothing works. Okay, let's bring this full

00:26:11.420 --> 00:26:16.720
circle. What's one networking habit or ritual

00:26:16.720 --> 00:26:19.920
you swear by that our listeners could start doing

00:26:19.920 --> 00:26:27.740
today? In the networking group that I'm in right

00:26:27.740 --> 00:26:31.210
now, we write down the one best thing. that we

00:26:31.210 --> 00:26:32.809
may go around the table and introduce yourself.

00:26:33.150 --> 00:26:35.349
Here's my business. Who's who I work with and

00:26:35.349 --> 00:26:38.690
what I do and how I help them. We write down

00:26:38.690 --> 00:26:40.750
the one best thing we learn from each person.

00:26:41.190 --> 00:26:42.869
And then towards the end of the meeting, we can

00:26:42.869 --> 00:26:44.809
stand up and say, Hey, I really liked how you

00:26:44.809 --> 00:26:46.710
said this. I really love the quote you gave on

00:26:46.710 --> 00:26:49.049
this. And it gives some support and feedback

00:26:49.049 --> 00:26:51.970
out on the back, which everybody needs, right?

00:26:52.150 --> 00:26:54.289
Just some encouragement to keep doing what you're

00:26:54.289 --> 00:26:57.819
doing. We can also jot down maybe tips. Hey,

00:26:57.900 --> 00:27:00.119
you missed an opportunity to say this or talk

00:27:00.119 --> 00:27:02.359
about this. We share those opportunities then

00:27:02.359 --> 00:27:04.700
with the person afterwards. So again, we're there

00:27:04.700 --> 00:27:06.759
to help support each other and build each other

00:27:06.759 --> 00:27:09.339
up, not just to get referrals from you, but to

00:27:09.339 --> 00:27:12.039
build that, the morale of the whole team. And

00:27:12.039 --> 00:27:13.559
so, yeah, that's what I like to do. I take a

00:27:13.559 --> 00:27:15.160
lot of notes during the meeting and I share those

00:27:15.160 --> 00:27:17.059
with everybody during the meeting and after.

00:27:18.079 --> 00:27:21.960
That's great. And I'm sure that's taken practice.

00:27:22.420 --> 00:27:25.160
You didn't just get out of college and all of

00:27:25.160 --> 00:27:27.900
a sudden start doing all these fantastic things.

00:27:28.099 --> 00:27:31.420
You had to learn. And that's what I'm trying

00:27:31.420 --> 00:27:34.380
to get at with my listeners, that first of all,

00:27:34.400 --> 00:27:37.259
you go out and you start. You just do it. Because

00:27:37.259 --> 00:27:39.440
the first time, you're going to suck. There's

00:27:39.440 --> 00:27:41.359
no two ways about it. You're not going to get

00:27:41.359 --> 00:27:44.019
it. But by the second, third, fourth, fifth time.

00:27:44.680 --> 00:27:46.420
You're going to get better and you're going to

00:27:46.420 --> 00:27:49.519
enjoy it. And the last thing is, I'm sure that

00:27:49.519 --> 00:27:51.640
whenever you go to a networking event, you have

00:27:51.640 --> 00:27:54.559
a good time, right? You enjoy yourself because

00:27:54.559 --> 00:27:59.160
nobody likes going out and working without them

00:27:59.160 --> 00:28:01.880
getting any type of. feedback or anything else

00:28:01.880 --> 00:28:05.059
like that. So that's it. So Harlan, I want to

00:28:05.059 --> 00:28:09.180
tell you, this was fantastic. You were a great

00:28:09.180 --> 00:28:12.319
guest. And if somebody wanted to get hold of

00:28:12.319 --> 00:28:14.759
you for coaching or for otherwise, how can they

00:28:14.759 --> 00:28:18.720
do it? They can start on my website. The website

00:28:18.720 --> 00:28:23.680
is ib4e -coaching .com. A lot of information

00:28:23.680 --> 00:28:25.500
out there. I've got some PDFs and things like

00:28:25.500 --> 00:28:26.960
that you can download from their free content.

00:28:27.160 --> 00:28:29.420
And yeah, if they'd like to talk to me, you can.

00:28:30.450 --> 00:28:33.009
Connect with me there. Connect with me on LinkedIn.

00:28:33.329 --> 00:28:36.650
Harlan Hammock on LinkedIn. And love to chat.

00:28:36.789 --> 00:28:40.609
Love to talk with you. Fantastic. Harlan, I can't

00:28:40.609 --> 00:28:42.529
wait to speak with you again. I'll speak with

00:28:42.529 --> 00:28:46.710
you soon. Awesome. Thanks, Michael. Well, hold

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-U -P -K -I -D -S .org. Well, that's a wrap,

00:30:05.700 --> 00:30:08.559
folks. A huge thank you to our special guests

00:30:08.559 --> 00:30:11.900
for sharing such incredible insights today. And

00:30:11.900 --> 00:30:15.279
of course, a big shout out to you, our amazing

00:30:15.279 --> 00:30:18.220
listeners, for tuning in and spending your time

00:30:18.220 --> 00:30:22.109
with us. Remember, networking isn't about being

00:30:22.109 --> 00:30:25.430
perfect. It's about being present. So take what

00:30:25.430 --> 00:30:28.029
you've learned today, get out there, and make

00:30:28.029 --> 00:30:31.029
some meaningful connections. If you enjoyed this

00:30:31.029 --> 00:30:33.990
episode, don't forget to subscribe, leave us

00:30:33.990 --> 00:30:36.630
a review, and share it with someone who could

00:30:36.630 --> 00:30:39.930
use a little networking inspiration. Let's keep

00:30:39.930 --> 00:30:43.630
the conversation going. You can find me on Apple,

00:30:43.769 --> 00:30:48.089
Spotify, YouTube, or my website, Michael. Remember.

00:30:48.650 --> 00:30:52.029
Until next time, keep practicing, keep connecting,

00:30:52.150 --> 00:30:55.329
and keep building those relationships. This is

00:30:55.329 --> 00:30:58.309
Michael A. Foreman signing off. Take care and

00:30:58.309 --> 00:30:59.309
happy networking.
