WEBVTT

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Welcome to Networking Unleashed, Building Profitable

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Connections, the show where we turn handshakes

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into opportunities, conversations into clients,

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and your network into net worth. I'm your host,

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Michael Foreman, and today we're diving into

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something that's often overlooked in the networking

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world, consistency. Because let's face it, one

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flashy event won't build your business, but intentional,

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repeated action. Will. Joining me is Alan Lazarus,

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an expert in habit formation, consistency, and

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the power of the compound effect. He helps professionals

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stay accountable to the small actions that lead

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to massive results. And today, we're talking

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about how those same principles apply to building

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and sustaining powerful professional relationships.

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From daily networking habits to tracking progress

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to breaking the cycle of random reach -outs,

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this episode will give you the tools to make

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connection a habit, not a hustle. So if you're

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ready to stop networking at bursts and start

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building a consistent, profitable system, you're

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in the right place. Alan, I welcome you to the

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podcast. I'm so thankful to have you here, and

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hopefully we're going to have a good time doing

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it. Thank you for having me. And thank you for

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that great intro. I actually just created something

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called the next level sales system. And it's

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very much about how to build meaningful relationships

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with people on the internet. So it's very good

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timing as well. And I didn't actually plan on

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that. It just happens to be something I now have

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a four day streak of doing this every single

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day. So we can get into that as well. But thank

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you so much for having me. I appreciate it. No

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problem. No problem. So listen, let's just start

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right out with with a few questions that focus

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the habits and compound effect. You teach people

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how to leverage consistency for long term success.

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How does that apply specifically to building

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a powerful network? Yeah, so if you I have this

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pinned on my Facebook, it's my favorite post

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that I've ever done. And it talks about the power

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of the compound effect. So If you go to a financial

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calculator, I know you have a lot of finance

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minds listening. $1 growing at 0 .1 % per day.

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That's one -tenth of 1 % per day. For 365 days,

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at the end of the year, you have $1 .44. So you

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only grew by 44%. Still a big deal. At the end

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of 10 years, if you stay consistent, for 3 ,650

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days, you have $38 .4. 20 years, you have $1

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,475. 30 years, you have $56 ,643. This is where

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it starts to get wild. This is why older people

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have a lot more success statistically than younger

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people. It's this. $1 growing at 0 .1 % per day,

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one -tenth of 1 % for 40 years is 14 ,600 days.

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is 2 .17 million. This is the biggest number

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and this is what I have written on my whiteboard.

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This is what I remind myself of. 0 .1 % per day,

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$1. You start out with $1 and you grow it by

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1 10th of 1 % per day for 50 years and you have

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$84 million. That is the power of the compound

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effect. And I'm a math guy. I'm an engineer.

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I'm a computer engineer. And I've always been

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a big math guy. I was the obnoxious kid at high

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school who got all the math and science awards.

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I just think in numbers. That's one of the four

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modalities of thinking. And for me, building

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relationships is the same thing. You have to

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water the plants consistently if they're going

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to grow and if they're going to bear fruit. Some

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of them will and some of them won't. But you

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can't. You have to treat and value people. and

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lead people as if that might bear fruit one day

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and i always say this focus on the sale the relationship

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will go focus on adding value and the relationship

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will come so you can attract and if the goal

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is to add value first and then to invite someone

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second i think that's a big deal you're absolutely

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right and i found that as of the pandemic people

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really lost their minds. They lost the feeling

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of networking, communication and everything else.

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So the art of building a client really is past.

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The art of building a relationship is present.

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And that's really what you're talking about.

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You build a relationship first, the sale will

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come afterwards. 100%. So it's a very good point

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you made. Thank you. In your experience. What

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daily or weekly networking habits make the biggest

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difference over time? So the next level sales

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system that I created, it's five things a day,

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five times a day. It's five posts. So an Instagram

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post, a Facebook post, a LinkedIn post, a story

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post, anything I call outbound compelling value.

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So five posts, five likes, meaning, and these

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need to be authentic, by the way. You don't just

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go through Instagram and start liking stuff.

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You have to like things that are actually things

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that you resonate with because it's common core

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values. I think relationships are a byproduct

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of a common core value or a common goal. So right

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now you and I have a common core value of personal

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development. We have a common core value of networking.

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We have a common core value of podcasting. We

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have a common goal of reaching more people and

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impacting more people. So this relationship we're

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building right now is a byproduct of common core

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values and core goals. So the next level sales

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system is five things. Five posts, five likes,

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five comments, five DMs, and five invites. If

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you don't do the first four well, you don't get

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to do the fifth. That's very good. That's very

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good. I would like to add something to that,

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but you said it so eloquently that I don't have

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to. Okay. So let's talk about the compound effect.

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How does it show up in relationships and professional

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connections? It's one of my favorite books ever

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written. And a lot of people say, was it because

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Darren Hardy? It's not because the author is

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so great. I don't, I do like Darren, but the

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compound effect is just, I think the principle

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is so powerful. And the compound effect is what

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I articulated in the beginning, which is small,

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seemingly insignificant choices compound over

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time. 10 years ago, I was out of shape. 10 years

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ago, I started my business and it was crickets.

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You and I joked about that offline. I always

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say in the beginning, It's people are very certainty

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driven and in the beginning when you first start

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a company No one knows you and you don't have

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credibility yet because you don't have consistency

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yet And I always say coca -cola and Sam's Cola

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everyone's gonna buy a coca -cola because no

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one knows who Sam is and That's okay in the beginning.

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No one knows you so you can't charge a ton You

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have to learn how to build the compound effect

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over time. I started mentoring ten years ago

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coaching eight years ago which basically means

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I started getting paid and I started for free

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and then I got paid a little bit and then I got

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paid a little bit more and then I got paid a

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little bit more. Now I have 18 people that I

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coach. One of them is four times a week, which

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is insane. But in the beginning, it was coaching

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for free. And then I built my practice and eventually

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you get referrals, you get really good at what

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you do, you stay focused, then it does, it compounds.

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So the compound effect is the little things you're

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doing each day that stack up and add up. and

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compound just like what we talked about with

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the math in the beginning you can mathematically

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if you work on something for 50 years and you

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are consistent every single day you can get 84

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million times better and that's how apple was

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built apple started in a garage and now it's

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50 years old and it's 84 million times better

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for sure i was a systems engineer with apple

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computer I was around the time when they had

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the Mac Lisa, the SE30, SE80. Okay. So I remember

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those changes within Apple, what they were going

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through, the trials and tribulations. So I know

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exactly what you're talking about. But that's

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a conversation for another time. Sounds good.

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Because I'm sure we can talk about it forever.

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Okay. Many people network in short, intense bursts.

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Why is that approach less effective than small,

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consistent actions? It's unsustainable. Yeah,

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that's the main thing is it's not sustainable.

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So my beautiful girlfriend and I, future wife,

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March 1st of 2022, we started, I came to her

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and I said, I want to beat my old best. She said,

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what do you mean? I said, I, the longest I've

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ever consistently exercised is three and a half

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months. And I want to go for four months. I want

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to beat my old best. We did it. She said I'll

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do it with you. And here's the key. This is the

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key. It was a half an hour a day jogging counts

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walking counts weight training counts soccer

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counts basketball we set a timer for a half an

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hour a day and All we have to move our body for

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a half an hour a day. That's it sustainable sustainable

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sustainable We crossed the four -month mark and

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I go I did it. That's awesome. She said okay

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Let's see if we can do a year we get past a year

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and we pull into the garage after a workout i

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said now what and she said let's do this for

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the rest of our life and i had a mini panic attack

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i said sweetheart i can't commit to this unless

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you're really serious are we actually going to

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do this that was 1168 days ago march 1st of 2022

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We decided to exercise once per day for a half

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an hour. We bumped it to 35, then 40, then 45.

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We've been at 45 now this year in 2025. And we

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are 1 ,168 days in a row of consistent exercise.

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Sometimes it's a walk with our dog. Sometimes

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it's an intense weight training session that

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is beyond. beyond painful. But we never miss.

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And the key to that, and I point to that, is

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not to talk about us. It's to talk about the

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power of the small things over time that compound.

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Because, and this is what I say in my speeches,

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I say, I was a fitness coach for a long time,

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fitness model, fitness competitor, last piece

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here. If we all go to the gym tomorrow, I was

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at a live event doing this, for nine hours, that's

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not going to change your life. But if we... take

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that nine hours and split it into half hour increments

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and we do 18 days in a row together, we might

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build a habit and that can change everything.

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So to me, that's the best answer I've got, which

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is if it's not sustainable, you might as well

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not even start. They say that you have to do

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something 10 ,000 times before it becomes a habit.

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10 ,000. My goodness. 10 ,000. That's a lot.

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That's from 20 or 30 years ago when... Every

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time that I was being coached, that's what they

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would tell you. When honestly, it's a mindset.

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If you make your mind up like you did with your

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girlfriend slash fiance, and you say, okay, I

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just want to do this for a half an hour each

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day. And you think it's, what's that going to

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do? It's so small. But if you do it consistently.

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it will pay off let me ask you a question now

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you do that monday to friday or monday through

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sunday oh always always every day okay yeah we

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haven't missed yeah yeah we haven't missed the

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day in 1168 days i have it downstairs on the

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whiteboard i track it first thing in the morning

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every single day yeah good good i'm glad i i

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can't say that i do it every day but i'm good

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for three or four days out of the week nice where

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I do some sort, and I do it for an hour. So some

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sort of physical activity for an hour, three

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or four times a week. And I'm saying this being

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almost 63, so I can tell you that it helps me

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definitely. I feel better, stay better, mentally

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I'm better, and everything is better through

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that consistent workout training program. The

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way I see it is what's the one decision you can

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make now that solves a thousand future problems?

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Absolutely. And to me, exercise, it's one of

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the most, it's a pillar. It's a pillar. And so

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why not just make that decision? Keep the streak.

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Once you get a streak going, you want to keep

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the streak. And I don't know if 10 ,000 hours

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is necessarily what you need to be able to have

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it. I think it's 67 days is the latest research.

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But I do know 10 ,000 hours is... famous by malcolm

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gladwell of the 10 000 hour rule and i just surpassed

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my coaching training and podcasting 10 000 hours

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of coaching training and podcasting like i said

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i was an engineer so everything's metrics and

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numbers for me and so i track everything and

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honestly the only way to stay on track in my

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opinion is to track That's a very good way to

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do things. And I try to do that most of the time,

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but I fall short. I'll tell you right now, I

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fall short. I do uncertain things too, no stress.

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There's a couple of things I've tracked consistently

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over the years and certain things that have fallen

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off. Okay. Okay. What are three micro habits

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somebody can build right now to start creating

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more meaningful and profitable connections? The

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first one is tracking metrics. Okay. I figured

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that. yeah that's by far the most important in

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my opinion when you track and you get a streak

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going you're it's such a powerful thing such

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a powerful thing number two would be tracking

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habits so there's a lot of habit tracking apps

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i use google sheets one means you did it zero

00:14:26.620 --> 00:14:28.740
means you didn't 0 .5 means you did it i call

00:14:28.740 --> 00:14:31.039
it green yellow red green means yes yellow means

00:14:31.039 --> 00:14:34.159
sort of red means no all my clients all my team

00:14:34.159 --> 00:14:36.700
we all track metrics and habits everybody big

00:14:36.700 --> 00:14:39.269
numbers guy And then ChatGPT can analyze where

00:14:39.269 --> 00:14:40.669
you're putting your time, all this kind of stuff.

00:14:40.830 --> 00:14:44.230
The third micro habit would be probably exercise.

00:14:44.330 --> 00:14:46.350
Yeah, because if you're not exercising, and I

00:14:46.350 --> 00:14:48.029
didn't in the past. Ten years ago, I got in a

00:14:48.029 --> 00:14:51.590
tough car accident, and it was my wake -up call.

00:14:52.009 --> 00:14:54.210
And I started exercising consistently. I quit

00:14:54.210 --> 00:15:00.909
drinking, all that. Exercise will keep your physical

00:15:00.909 --> 00:15:04.759
state in a positive place. and it helps your

00:15:04.759 --> 00:15:07.360
mindset i have one client actually and team member

00:15:07.360 --> 00:15:09.100
his name is brandon he just started coaching

00:15:09.100 --> 00:15:11.639
me he's done a mile a day every day for more

00:15:11.639 --> 00:15:14.139
than a thousand days and he calls it miles for

00:15:14.139 --> 00:15:17.399
mindset and he used to be a football player but

00:15:17.399 --> 00:15:19.860
it keeps his head right keeps his head right

00:15:19.860 --> 00:15:22.720
i'm talking in the middle of the winter he's

00:15:22.720 --> 00:15:25.980
big on grit and if you're not exercising consistently

00:15:25.980 --> 00:15:28.820
you will feel the negative detriments over time

00:15:29.149 --> 00:15:32.389
The science is there. Your brain health is predicated

00:15:32.389 --> 00:15:36.649
on great sleep and great exercise. I agree wholeheartedly.

00:15:36.690 --> 00:15:40.629
I went through a health scare myself when I was

00:15:40.629 --> 00:15:45.570
50 years old. It paralyzed half my body. And

00:15:45.570 --> 00:15:48.889
it took me three months to get back in shape.

00:15:49.269 --> 00:15:53.909
And that was my wake -up call. I was never really

00:15:53.909 --> 00:15:58.750
a heavy drinker. I never smoked. playing sports.

00:15:58.850 --> 00:16:02.309
I did everything right. And I still got this

00:16:02.309 --> 00:16:05.690
problem. I found out what the problem was. I

00:16:05.690 --> 00:16:08.649
got through it and it changed me. And this was

00:16:08.649 --> 00:16:12.970
right after my wife had just been through a cancer

00:16:12.970 --> 00:16:16.990
scare. So between the two of us, it's like, okay,

00:16:16.990 --> 00:16:20.220
it's time for us to get right. And we changed.

00:16:20.240 --> 00:16:24.419
We changed completely after that happened. So

00:16:24.419 --> 00:16:26.980
I know exactly what you're saying. Sometimes

00:16:26.980 --> 00:16:32.159
you need that wake -up call to make that decision

00:16:32.159 --> 00:16:35.659
for you or put you in a position where you make

00:16:35.659 --> 00:16:38.580
that decision. I think it's the humble pie we

00:16:38.580 --> 00:16:41.299
need. It's the humble pie we need sometimes to

00:16:41.299 --> 00:16:44.000
commit. And my car accident was humble pie for

00:16:44.000 --> 00:16:46.460
me. And it changed my whole life. And I just

00:16:46.460 --> 00:16:50.110
decided to... spend my whole life trying to reach

00:16:50.110 --> 00:16:51.769
my potential and help others do the same and

00:16:51.769 --> 00:16:53.370
that's actually why i'm here now just trying

00:16:53.370 --> 00:16:55.529
to help people reach their potential it sounds

00:16:55.529 --> 00:16:57.990
like you're well on your way to doing that thank

00:16:57.990 --> 00:17:01.250
you how can professionals stay accountable to

00:17:01.250 --> 00:17:03.990
their networking goals especially when results

00:17:03.990 --> 00:17:08.049
aren't immediate the first ones get a streak

00:17:08.049 --> 00:17:10.170
going i know i keep saying that i sound like

00:17:10.170 --> 00:17:12.490
a broken record here i have a four -day streak

00:17:12.490 --> 00:17:14.730
of my next level sales system i just created

00:17:14.730 --> 00:17:16.410
this i actually created it for a client and then

00:17:16.410 --> 00:17:19.869
i was like wait I need this. That's how coaching

00:17:19.869 --> 00:17:23.150
works. And I'm four days in a row. And once I

00:17:23.150 --> 00:17:24.809
get a streak going, I'll do anything to keep

00:17:24.809 --> 00:17:27.470
it. And that's just a human mindset thing. There's

00:17:27.470 --> 00:17:30.910
a lot of studies on that. And so I would say

00:17:30.910 --> 00:17:34.430
try to create some sort of a system that is sustainable.

00:17:35.089 --> 00:17:38.069
Mine is pretty hefty. Five times a day, five

00:17:38.069 --> 00:17:41.809
posts, five likes, five comments, five DMs, and

00:17:41.809 --> 00:17:43.769
five invites. That's hard to do, especially if

00:17:43.769 --> 00:17:47.059
you're new. It's challenging to sustain that.

00:17:47.539 --> 00:17:49.319
Kevin and I, my business partner and I are both

00:17:49.319 --> 00:17:51.440
doing that. But I would say get a streak going

00:17:51.440 --> 00:17:53.880
and create it into something that becomes a part

00:17:53.880 --> 00:17:57.059
of your identity. Because at the end of the day,

00:17:57.119 --> 00:17:58.779
we're trying to help people. We're trying to

00:17:58.779 --> 00:18:02.460
have an impact. And your company can't help people

00:18:02.460 --> 00:18:05.299
if no one knows about you. That's right. And

00:18:05.299 --> 00:18:08.000
you do your best to spreading the word, such

00:18:08.000 --> 00:18:13.339
as this podcast. If you do your work well. and

00:18:13.339 --> 00:18:16.059
you are truly authentic and you believe in yourself,

00:18:16.319 --> 00:18:21.200
that belief that goes out to your clients and

00:18:21.200 --> 00:18:23.680
your clients believe in you and your clients

00:18:23.680 --> 00:18:28.799
then begin to multiply. I have my clients that

00:18:28.799 --> 00:18:32.220
are through all the stages of networking. I have

00:18:32.220 --> 00:18:36.240
the beginning stages of the people, which I don't

00:18:36.240 --> 00:18:38.140
even know where to begin with them, but I'm starting.

00:18:38.319 --> 00:18:41.049
The people who know what they're doing. but need

00:18:41.049 --> 00:18:46.049
a push. And I have the mid -level to senior leaders

00:18:46.049 --> 00:18:50.849
who are teaching their juniors how to do what

00:18:50.849 --> 00:18:53.109
to do and everything else. So I have all the

00:18:53.109 --> 00:18:56.269
different levels. And you treat each of them

00:18:56.269 --> 00:19:00.509
differently, of course, but I'm authentic. I'm

00:19:00.509 --> 00:19:03.829
myself. I tell them right off, I said, look,

00:19:03.849 --> 00:19:07.509
I'll make mistakes because you don't want perfection.

00:19:08.109 --> 00:19:11.619
You want somebody who's real. And we make mistakes

00:19:11.619 --> 00:19:14.660
together. We solve them together. But I always

00:19:14.660 --> 00:19:19.000
say, if you have a problem in management or not

00:19:19.000 --> 00:19:22.539
management, if you have a problem with somebody

00:19:22.539 --> 00:19:25.960
in your company or else, and you want to bring

00:19:25.960 --> 00:19:30.839
the problem to their eyes, you better bring a

00:19:30.839 --> 00:19:33.700
solution with it. Don't just complain. Don't

00:19:33.700 --> 00:19:37.160
be a complainer. Go there with a solution with

00:19:37.160 --> 00:19:39.759
the complaint. And then you'll be heard a lot.

00:19:40.039 --> 00:19:45.539
better but that i digress okay so you work with

00:19:45.539 --> 00:19:48.359
people on tracking progress what does a simple

00:19:48.359 --> 00:19:51.200
system for tracking relationship building look

00:19:51.200 --> 00:19:57.000
like yeah so a prospect list okay there's a lot

00:19:57.000 --> 00:19:58.779
of people in my space so the personal development

00:19:58.779 --> 00:20:01.940
industry i don't so i came from a sales background

00:20:01.940 --> 00:20:04.559
i was a sales engineer for a company called cognex

00:20:04.559 --> 00:20:07.400
you might know cognex they sell industrial automation

00:20:07.400 --> 00:20:09.740
equipment machine vision The eyes of robotics.

00:20:10.420 --> 00:20:12.960
I managed a territory of Vermont, Connecticut,

00:20:12.960 --> 00:20:14.819
and Western Massachusetts. So I came from business

00:20:14.819 --> 00:20:17.660
to business sales engineering. And then I came

00:20:17.660 --> 00:20:19.160
into the personal development space after my

00:20:19.160 --> 00:20:21.240
car accident and I realized, oh, I'm not good

00:20:21.240 --> 00:20:22.900
at selling to consumers because I think like

00:20:22.900 --> 00:20:25.380
an engineer. I'm going from selling to engineers

00:20:25.380 --> 00:20:27.539
and automation engineers and continuous improvement

00:20:27.539 --> 00:20:31.380
managers, similar to at places like Apple. And

00:20:31.380 --> 00:20:35.480
actually, in some cases, Apple. And then I went

00:20:35.480 --> 00:20:37.180
into the consumer space. The mindset's completely

00:20:37.180 --> 00:20:40.579
different. It's not ever yeah completely different.

00:20:40.660 --> 00:20:44.180
Whoa, I Realized I actually suck at business

00:20:44.180 --> 00:20:46.900
to consumer sales because I'm an engineer and

00:20:46.900 --> 00:20:49.119
I have to learn how to do this So prospect what

00:20:49.119 --> 00:20:50.980
I realized is no one has a prospect list and

00:20:50.980 --> 00:20:54.119
no one has a system I'm a big systems guy. I'm

00:20:54.119 --> 00:20:56.380
a systems thinker systems engineer computer engineer.

00:20:57.099 --> 00:21:01.180
I Have a system for everything and I don't think

00:21:01.180 --> 00:21:03.259
a lot of people in this space necessarily do

00:21:03.259 --> 00:21:07.250
I think in your space maybe they do but You need

00:21:07.250 --> 00:21:10.690
to have a prospect list. So I have 15 departments.

00:21:11.410 --> 00:21:13.930
And when someone comments on our YouTube channel

00:21:13.930 --> 00:21:16.049
asking a question, they go on a prospect list.

00:21:16.670 --> 00:21:18.650
And we add them on social media and we connect.

00:21:19.710 --> 00:21:21.509
And it can be Instagram, Facebook, LinkedIn,

00:21:21.630 --> 00:21:24.910
TikTok, whatever, right? But I realized that

00:21:24.910 --> 00:21:26.769
not a lot of people have a system and not a lot

00:21:26.769 --> 00:21:29.190
of people have a prospect list. So I keep it

00:21:29.190 --> 00:21:32.380
simple, green, yellow, red. We have cold leads.

00:21:32.519 --> 00:21:34.220
They don't know you like you or trust you yet.

00:21:34.559 --> 00:21:36.880
Warm leads is they know you like you and trust

00:21:36.880 --> 00:21:38.799
you a bit. Sorry, by the way, if the audio is

00:21:38.799 --> 00:21:41.319
my landscapers are outside. Can you hear it?

00:21:41.660 --> 00:21:43.619
Yeah, I can hear a little bit. I'm sorry about

00:21:43.619 --> 00:21:46.700
that. Yeah. So listeners, I apologize. I'm very

00:21:46.700 --> 00:21:49.279
grateful for the landscapers because I get to

00:21:49.279 --> 00:21:51.900
be here while they're doing that. But OK, so

00:21:51.900 --> 00:21:53.799
cold leads, people don't know you, don't like

00:21:53.799 --> 00:21:55.859
you, don't trust you. Warm leads are they do.

00:21:56.000 --> 00:21:58.000
And then hot leads are people who trust you a

00:21:58.000 --> 00:22:00.710
lot. And then there's dead leads, which are people

00:22:00.710 --> 00:22:02.369
who are never going to work with you and who

00:22:02.369 --> 00:22:05.009
you never want to work with. But you have to

00:22:05.009 --> 00:22:07.430
have a prospect list. There has to be categories.

00:22:08.250 --> 00:22:10.509
And then there has to be ratings that help you

00:22:10.509 --> 00:22:13.910
identify what is cold, warm, and hot. And then

00:22:13.910 --> 00:22:16.309
there's converted clients, which is people who

00:22:16.309 --> 00:22:17.950
are customers and or clients. And by the way,

00:22:17.970 --> 00:22:19.769
I don't think a lot of people, and again, maybe

00:22:19.769 --> 00:22:22.029
some people know this. I'm sure you do. But I

00:22:22.029 --> 00:22:23.670
made this connection I thought was fascinating.

00:22:24.769 --> 00:22:28.460
Customers are when you buy a product. Clients

00:22:28.460 --> 00:22:31.299
are when you have a service. And I've noticed

00:22:31.299 --> 00:22:33.079
a lot of people never made that connection before.

00:22:33.180 --> 00:22:34.940
So people go, oh, that's the difference between

00:22:34.940 --> 00:22:37.240
a customer and a client. A client is a service.

00:22:37.519 --> 00:22:40.480
A customer is a product that you buy maybe once.

00:22:40.700 --> 00:22:42.200
And that's the only difference between a customer

00:22:42.200 --> 00:22:46.920
and a client. It's very true. But I feel that

00:22:46.920 --> 00:22:51.200
ever since the pandemic, as I said before, people

00:22:51.200 --> 00:22:54.539
lost their minds. They don't know how to network.

00:22:54.779 --> 00:22:58.720
They think that building a client list is what

00:22:58.720 --> 00:23:02.980
they have to do when realistically, they have

00:23:02.980 --> 00:23:06.299
to build relationships. A client list is a byproduct

00:23:06.299 --> 00:23:08.859
of building meaningful relationships toward common

00:23:08.859 --> 00:23:11.619
goals and dreams. Yeah. That's right. But that's

00:23:11.619 --> 00:23:14.119
after the relationship building. Exactly. And

00:23:14.119 --> 00:23:16.440
that's really where the switch has happened.

00:23:16.500 --> 00:23:19.079
I think that switch happened during the pandemic

00:23:19.079 --> 00:23:24.319
because it used to be. When I was selling, build

00:23:24.319 --> 00:23:26.359
that client list, build it up and up and up.

00:23:26.660 --> 00:23:29.140
But now it's more relationships. When I used

00:23:29.140 --> 00:23:32.799
to go to a networking event, a three or four

00:23:32.799 --> 00:23:35.500
hour networking event, I would come home with

00:23:35.500 --> 00:23:38.059
a shoebox filled with business cards. Yeah, nice.

00:23:38.140 --> 00:23:40.539
And thinking, I did a great job. Look at all

00:23:40.539 --> 00:23:44.779
these cards. Well, now with a three or four hour

00:23:44.779 --> 00:23:47.039
event, what I tell people is you should have

00:23:47.039 --> 00:23:50.609
about 15 or 20 cards. Because those are people

00:23:50.609 --> 00:23:53.589
that you built that relationship with. Exactly.

00:23:54.809 --> 00:23:57.009
We have clients that we work with. We work with

00:23:57.009 --> 00:23:59.470
106 podcasters and business owners. We have clients

00:23:59.470 --> 00:24:02.150
that we met at events. I call it the triangle.

00:24:03.130 --> 00:24:04.869
I went to a Brendan Burchard event. Do you know

00:24:04.869 --> 00:24:07.369
who Brendan Burchard is? Yeah. He had something

00:24:07.369 --> 00:24:09.130
called High Performance Habits. It's a book.

00:24:09.170 --> 00:24:10.569
And he created something called High Performance

00:24:10.569 --> 00:24:14.470
Academy. We went to an event and it's a triangle.

00:24:14.569 --> 00:24:17.029
So me and the other person are both there for

00:24:17.029 --> 00:24:19.099
growth. We're there for learning and growth.

00:24:19.279 --> 00:24:22.259
And then we happen to meet each other. When you're

00:24:22.259 --> 00:24:25.940
there to sell, it doesn't work as well. It's

00:24:25.940 --> 00:24:28.220
a triangulation. So you and I are here to add

00:24:28.220 --> 00:24:30.859
value first and to serve first and to sell second.

00:24:31.539 --> 00:24:34.099
So the primary intention for you and I is to

00:24:34.099 --> 00:24:36.380
connect and add value to each other and add value

00:24:36.380 --> 00:24:38.839
to your listeners. The secondary intention is

00:24:38.839 --> 00:24:41.180
to network and to sell. And I think that a lot

00:24:41.180 --> 00:24:44.259
of people get that wrong. I think you're right.

00:24:44.400 --> 00:24:48.930
I think you're 100 % correct. Have you seen a

00:24:48.930 --> 00:24:52.230
real world example where consistent intentional

00:24:52.230 --> 00:24:55.730
networking led to an unexpected breakthrough

00:24:55.730 --> 00:24:59.349
or opportunity? There's a woman, her name is

00:24:59.349 --> 00:25:03.049
Dr. Taryn. I'll keep first names only. And she

00:25:03.049 --> 00:25:06.269
and I met at a Brendan Burchard event. We were

00:25:06.269 --> 00:25:08.630
there for growth. We were there to learn. We

00:25:08.630 --> 00:25:10.630
weren't there to necessarily network. Networking

00:25:10.630 --> 00:25:12.750
was a byproduct of mutual growth and development.

00:25:13.450 --> 00:25:15.769
She, years later, she's been working with us

00:25:15.769 --> 00:25:22.069
for... We've been producing her podcast for Four

00:25:22.069 --> 00:25:25.069
years now four or five years now and but when

00:25:25.069 --> 00:25:26.930
we first met it was just a conversation about

00:25:26.930 --> 00:25:29.670
becoming a podcaster She was in she was a dentist

00:25:29.670 --> 00:25:31.809
and orthodontist and she wanted to start a podcast

00:25:32.509 --> 00:25:34.609
and we had already had a podcast with 300 plus

00:25:34.609 --> 00:25:36.849
episodes and so we were just teaching her how

00:25:36.849 --> 00:25:38.650
to do it and the to do's and to don'ts because

00:25:38.650 --> 00:25:40.250
we had learned the hard way on what to do and

00:25:40.250 --> 00:25:42.690
what not to do and eventually she became a client

00:25:42.690 --> 00:25:44.670
i coached her for a while kevin coached her for

00:25:44.670 --> 00:25:46.970
a while and we've been producing her show for

00:25:46.970 --> 00:25:51.950
almost probably four plus years now really great

00:25:51.950 --> 00:25:56.309
that's really great okay let's flip it what bad

00:25:56.309 --> 00:25:59.720
networking habits should people break if they

00:25:59.720 --> 00:26:02.619
want to build better and more authentic connections

00:26:02.619 --> 00:26:09.400
a bad networking habit going into things with

00:26:09.400 --> 00:26:13.359
service second it's passion purpose and profit

00:26:13.359 --> 00:26:17.539
in that order passion is you and i both love

00:26:17.539 --> 00:26:19.779
podcasting and we both love networking and we

00:26:19.779 --> 00:26:22.319
both love learning and growing that's passion

00:26:22.319 --> 00:26:25.039
purpose is we are serving the world with those

00:26:25.039 --> 00:26:29.619
things profit is third Profit's important. It

00:26:29.619 --> 00:26:32.599
can't be 10th. It has to be third, but it can't

00:26:32.599 --> 00:26:35.299
be first. If you're going in with profit first

00:26:35.299 --> 00:26:37.839
and you're only at the event to try to get clients,

00:26:38.039 --> 00:26:41.200
you'll repel people because they'll feel the

00:26:41.200 --> 00:26:43.400
neediness. They'll feel the intentions aren't

00:26:43.400 --> 00:26:47.140
pure. Whereas if I'm here to serve first and

00:26:47.140 --> 00:26:50.839
share first, profit might come as a byproduct,

00:26:50.900 --> 00:26:53.720
but it doesn't have to. It doesn't have to. That's

00:26:53.720 --> 00:26:57.019
so true. I go around all over and I talk about

00:26:57.019 --> 00:26:59.839
networking, communication, but I always tell

00:26:59.839 --> 00:27:03.019
everybody, no matter who I talk to, you go in

00:27:03.019 --> 00:27:05.640
with a servant's heart. Yeah, exactly. Go in

00:27:05.640 --> 00:27:10.240
looking to give and not receive. And when you

00:27:10.240 --> 00:27:12.160
sit down with somebody and you're talking with

00:27:12.160 --> 00:27:14.819
them, you say, I like what you do. I like how

00:27:14.819 --> 00:27:18.900
you're doing it. How can I make you more successful?

00:27:19.240 --> 00:27:22.799
How can I be a good referral partner for you?

00:27:23.880 --> 00:27:25.920
And that usually blows them away. You're not

00:27:25.920 --> 00:27:27.619
trying to sell me something. You're not trying

00:27:27.619 --> 00:27:31.960
to make me better. What's going on? How can I

00:27:31.960 --> 00:27:34.359
make you more successful? I feel like people

00:27:34.359 --> 00:27:37.440
can feel your intentions. And you can always

00:27:37.440 --> 00:27:40.859
tell when there's another shoe about to drop.

00:27:41.779 --> 00:27:43.940
And I think that intentions, if your intentions

00:27:43.940 --> 00:27:45.859
are pure, I think there's primary, secondary,

00:27:45.940 --> 00:27:48.900
and tertiary intention. My primary intention,

00:27:49.059 --> 00:27:52.819
96 % of me, is right here with you to add value

00:27:52.819 --> 00:27:55.380
first. Secondary intention is I really have to

00:27:55.380 --> 00:27:57.859
go to the bathroom. Third intention, tertiary

00:27:57.859 --> 00:28:00.380
intention is who knows, maybe one day something

00:28:00.380 --> 00:28:02.240
comes of this. But if it doesn't, that's okay.

00:28:03.940 --> 00:28:09.599
I agree 100%. Let's bring this full circle. If

00:28:09.599 --> 00:28:13.700
you could give our listeners one piece of advice

00:28:13.700 --> 00:28:17.759
to build a networking habit that compounds over

00:28:17.759 --> 00:28:23.139
time, what would it be? Find your people. and

00:28:23.139 --> 00:28:25.119
you're absolutely not people. So I have two,

00:28:25.200 --> 00:28:27.180
I have my absolutely people and my absolutely

00:28:27.180 --> 00:28:29.779
not people. And I'll give you mine. It took me

00:28:29.779 --> 00:28:33.099
30 freaking years to figure this out. Yeah. And

00:28:33.099 --> 00:28:34.759
again, I know that sounds early to some people,

00:28:34.799 --> 00:28:36.420
but to me that the amount of time and effort

00:28:36.420 --> 00:28:38.740
I wasted on the wrong people, my goodness. So

00:28:38.740 --> 00:28:41.000
my absolutely people have high humility, inward

00:28:41.000 --> 00:28:43.799
humility. They have high work ethic and they

00:28:43.799 --> 00:28:45.299
are into growth. They have a growth mindset.

00:28:45.460 --> 00:28:47.500
They love personal development. Okay. Those are

00:28:47.500 --> 00:28:50.500
my absolutely people and I can size them up quick.

00:28:52.460 --> 00:28:56.359
More importantly, my absolutely not people are

00:28:56.359 --> 00:28:59.920
the opposite. They're arrogant, they're entitled,

00:29:00.099 --> 00:29:02.839
and they want big rewards for minimal effort.

00:29:03.160 --> 00:29:07.599
Those are my absolutely not people. I'm someone

00:29:07.599 --> 00:29:10.359
who came from very little, very humble beginnings.

00:29:10.880 --> 00:29:13.299
Lost my birth father at two, stepfather left

00:29:13.299 --> 00:29:19.339
at 14, bootstrapped my way. And I have created

00:29:19.339 --> 00:29:22.440
where I've gotten to out of just... brute force

00:29:22.440 --> 00:29:24.859
work ethic and i didn't realize that because

00:29:24.859 --> 00:29:27.500
until my 30s and i realized okay this is very

00:29:27.500 --> 00:29:30.720
different and anyone who wants big rewards with

00:29:30.720 --> 00:29:32.839
minimal effort and has any level of laziness

00:29:32.839 --> 00:29:34.740
we're just not going to work well together because

00:29:34.740 --> 00:29:38.559
i'm very tenacious i guess that's what i would

00:29:38.559 --> 00:29:43.480
say that's very true i grew up with a single

00:29:43.480 --> 00:29:47.640
mom my whole life and i went to the school of

00:29:47.640 --> 00:29:50.930
hard knocks I went to the school of learning

00:29:50.930 --> 00:29:54.930
my mistakes and I've made plenty of them. But

00:29:54.930 --> 00:29:58.230
they're not really a mistake if you've learned

00:29:58.230 --> 00:30:01.950
from them. So I built my entire business around

00:30:01.950 --> 00:30:04.630
that. I've been a business owner. I've owned

00:30:04.630 --> 00:30:06.950
different businesses. I was in the military.

00:30:07.269 --> 00:30:10.130
I learned how leadership from many different

00:30:10.130 --> 00:30:13.230
ways. And I learned networking in many different

00:30:13.230 --> 00:30:17.319
ways. And it was a culmination of all of that

00:30:17.319 --> 00:30:20.619
for me to get where I am today. So I know exactly

00:30:20.619 --> 00:30:24.220
what you're saying to a certain point. I don't

00:30:24.220 --> 00:30:26.859
know your heartaches and things like that. But

00:30:26.859 --> 00:30:31.660
I see what you've become. You overcame all of

00:30:31.660 --> 00:30:36.880
that. And you are a good person that came out

00:30:36.880 --> 00:30:40.299
of it. And so you are, you're thumbing your nose

00:30:40.299 --> 00:30:43.119
to all the bad things that happened to you and

00:30:43.119 --> 00:30:46.339
said, see? I can do this anyway. And you did.

00:30:46.599 --> 00:30:50.079
And you're right on the right path. And you're

00:30:50.079 --> 00:30:54.079
so good in this section, in this place where

00:30:54.079 --> 00:30:57.420
you are. You're building your business. It's

00:30:57.420 --> 00:31:01.420
all great. It's all great. It's a growth journey.

00:31:01.599 --> 00:31:03.920
It's been a challenge, but it's also been really

00:31:03.920 --> 00:31:06.259
meaningful. And I appreciate it. At the end of

00:31:06.259 --> 00:31:09.200
the day, all of us have certain people that we

00:31:09.200 --> 00:31:11.480
work really well with. and certain people that

00:31:11.480 --> 00:31:16.180
we do not work well with and i think that it's

00:31:16.180 --> 00:31:18.259
really important to identify who you work really

00:31:18.259 --> 00:31:20.140
well with and who you don't that way you can

00:31:20.140 --> 00:31:24.119
be a little bit more strategic in the way in

00:31:24.119 --> 00:31:28.069
which you build relationships absolutely alan

00:31:28.069 --> 00:31:32.230
this was a fantastic you're a fantastic guest

00:31:32.230 --> 00:31:36.329
i really appreciate you coming on i really appreciate

00:31:36.329 --> 00:31:39.529
the knowledge that you've shared with my listeners

00:31:39.529 --> 00:31:43.529
if somebody wanted to contact you for coaching

00:31:43.529 --> 00:31:46.250
or otherwise how would they do it yeah thank

00:31:46.250 --> 00:31:48.210
you michael for having me i appreciate it thank

00:31:48.210 --> 00:31:50.680
you thank you thank you If you are out there

00:31:50.680 --> 00:31:52.960
and you are humble and have high work ethic and

00:31:52.960 --> 00:31:55.039
a growth mindset and you really are committed

00:31:55.039 --> 00:31:56.720
to reaching your potential, you're going to love

00:31:56.720 --> 00:31:58.299
what we do at Next Level University. You're going

00:31:58.299 --> 00:32:00.940
to love everything we do. We have a book club.

00:32:01.019 --> 00:32:04.279
We do monthly meetups. So nextleveluniverse .com

00:32:04.279 --> 00:32:06.160
has everything on there. Like I said, we have

00:32:06.160 --> 00:32:08.940
15 departments. Next Level University is a place

00:32:08.940 --> 00:32:11.259
where you go to learn how to reach your own unique

00:32:11.259 --> 00:32:13.789
potential. I also have something called Podcast

00:32:13.789 --> 00:32:15.390
Growth University. I just started something called

00:32:15.390 --> 00:32:17.549
Business Growth University. So everything's at

00:32:17.549 --> 00:32:20.170
nextleveluniverse .com. The podcast Next Level

00:32:20.170 --> 00:32:26.710
University has 2 ,068 episodes as of yesterday.

00:32:27.190 --> 00:32:29.670
Yeah, as of yesterday. As of today, actually,

00:32:29.750 --> 00:32:32.369
as of today. We recorded two of them yesterday.

00:32:33.150 --> 00:32:35.349
And it's 1 % improvement in your pocket from

00:32:35.349 --> 00:32:36.670
anyone on the planet completely free. What I

00:32:36.670 --> 00:32:39.450
opened with, the $84 million, the 0 .1 % improvement,

00:32:39.809 --> 00:32:43.150
that's what the podcast is built around. It's

00:32:43.150 --> 00:32:46.250
built around if you get 0 .1 % better each day,

00:32:46.329 --> 00:32:50.849
over the long term, it is unbelievable what you

00:32:50.849 --> 00:32:53.650
can become and what you can achieve. And that's

00:32:53.650 --> 00:32:55.250
what our podcast is about. So if you're interested

00:32:55.250 --> 00:32:58.890
in that, reach out. Perfect. Thank you, Alan.

00:32:59.049 --> 00:33:02.029
Thank you for coming on to my podcast. And I

00:33:02.029 --> 00:33:04.710
hope all of my listeners got something out of

00:33:04.710 --> 00:33:07.150
it. Thank you, Michael. I appreciate it. Well,

00:33:07.269 --> 00:33:10.170
hold on, folks. Don't go anywhere. Let me just

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00:34:19.300 --> 00:34:25.860
-U -P -K -I -D -S -O -R -G. Well, that's a wrap,

00:34:25.960 --> 00:34:28.800
folks. A huge thank you to our special guests

00:34:28.800 --> 00:34:32.139
for sharing such incredible insights today. And

00:34:32.139 --> 00:34:35.519
of course, a big shout out to you, our amazing

00:34:35.519 --> 00:34:38.460
listeners, for tuning in and spending your time

00:34:38.460 --> 00:34:42.349
with us. Remember, networking isn't about being

00:34:42.349 --> 00:34:45.690
perfect. It's about being present. So take what

00:34:45.690 --> 00:34:48.269
you've learned today, get out there and make

00:34:48.269 --> 00:34:51.269
some meaningful connections. If you enjoyed this

00:34:51.269 --> 00:34:54.230
episode, don't forget to subscribe, leave us

00:34:54.230 --> 00:34:56.869
a review and share it with someone who could

00:34:56.869 --> 00:35:00.170
use a little networking inspiration. Let's keep

00:35:00.170 --> 00:35:03.869
the conversation going. You can find me on Apple,

00:35:04.010 --> 00:35:08.659
Spotify, YouTube or my website. Michael A. Foreman.

00:35:08.699 --> 00:35:12.619
Remember, until next time, keep practicing, keep

00:35:12.619 --> 00:35:15.199
connecting, and keep building those relationships.

00:35:15.639 --> 00:35:18.619
This is Michael A. Foreman signing off. Take

00:35:18.619 --> 00:35:20.280
care and happy networking.
