WEBVTT

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Welcome back to Networking Unleashed, Building

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Profitable Connections, the show where we go

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beyond business cards and dive deep into the

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relationships that drive real results. Today's

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guest brings a fresh and powerful perspective

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on what it really takes to succeed in business.

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He's the mind behind Shigeto equation, success

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equals IQ. times EQ, times FQ, where IQ is the

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ability to generate ideas, EQ is the emotional

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intelligence that brings others on the journey,

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and FQ is the focus to deliver it all. He's used

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this formula to help businesses unlock their

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full potential and to launch a thriving startup

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of his own. But here's the big question. How

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does networking amplify each part of that equation?

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We're about to find out. If you're looking to

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lead smarter, connect deeper, and execute with

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laser focus, this episode is for you. Let's unleash

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the power of connection and success. My guest

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today is Faris Aranki. and he has quite a background.

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I'm going to let him fill you in with his background

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so I don't butcher it any more than I already

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have. I don't think you could possibly butcher

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it, Michael, but what a lovely intro, and it's

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great to be with you, the listeners, the viewers.

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It's just great to be with anyone. That's the

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power of networking. Yes, yeah, my background.

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Where can I start? I've had lots of different

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aspects to my background, Michael. People may

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find it interesting. Okay. All right. So let's

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start with the IQ. Yeah. How do you see strong

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ideas connecting to strong networks? I think

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this is a really great place to start, right?

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Great ideas are not built necessarily by one

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individual. Okay. When I work with teams in my

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job today, I run a company where we go in and

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we get more out of teams than they would get

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on their own. OK. And when we work on the IQ

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pillar, i .e. the quality of their ideas, quality

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of their strategy, one of the biggest problems

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they have is they're not generating enough ideas.

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Often because either one person is doing it.

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either explicitly i they're only handing it over

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and saying john you come up with all the ideas

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or they are effectively doing that without realizing

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because the boss has a favorite in the room or

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the extroverts are dominating and you're sitting

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in the room as an independent going there's 10

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people in this room but only one person is talking

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if only they networked more, got to know each

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other more, saw the value that they'd have, suddenly

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they'd have 10 times the volume of ideas. Yeah,

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okay, not every idea is going to be great, but

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wouldn't you rather have 10 times the volume

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of ideas to start from and then sharpen those

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than to just start with one person's ideas, even

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if they're really good ideas? And that's where

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networking really can unlock your IQ. Talk to

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more people, be more curious, and suddenly your

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ideas will go through the roof. Great, great.

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That's fantastic. And being in business myself,

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I was in a position to teach others. But that's

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really a sure sign of leadership, the person

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who's controlling the meeting. And as well as

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I do, when you are a leader instead of a boss,

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you're leading others to become future leaders.

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And that's getting them to come out with their

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ideas and everything else. So it's very good.

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In your experience, how has access to the right

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people sharpened your best ideas? Oh, 100%. Every

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idea I ever had has been better by contact with

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the enemy. If it sits in your head, it's going

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to be good, but it's not going to be great. And

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I'm constantly reminded of that, that get my

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ideas out. And just this morning, I was talking

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about how I built my business, right? And it

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was an idea. I was sitting in a corporate job.

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very happily paid and i had this idea i'm going

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to start this business and i was a strategic

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thinker i was a partner in a strategy consulting

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firm for 12 years and so i walked away fairly

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confident in my own abilities i said i've got

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an idea sat in a room wrote it down spent two

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weeks and then i went out and had contact with

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the enemy and they ripped my idea to shreds Because

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that's what happens when you start a business.

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You're so full of confidence. You're so sure.

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But actually, it's not about your surety because

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you're not the one paying for it. Yeah, it's

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going out and hearing people go, that's rubbish

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idea or just looking at you blankly. That's what

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most people do. They politely nod and go, yeah,

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great idea. And then they move the conversation

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on and you're like, that means it's not a great

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idea. They're just being polite until they part

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money for your idea. It's not a great idea. And

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that is. Constantly running my own business,

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and I'm sure it's the same for you, Michael,

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reminds me about why the networking, being introduced

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to others really helps you, even if it feels

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painful in the short term. And it could be painful

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because here you are thinking that you have the

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best idea that anybody's ever heard and everybody

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else is poo -pooing it. You stuck it through.

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And you developed it and you started your business.

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And that's fantastic. Okay. EQ is all about bringing

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others with you. How does networking play into

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that emotional journey? Quite simply, you can't

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take others with you if you don't know, if you

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don't speak to others. There's a big link to

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the IQ pillar here, which is. We often we communicate

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and we go through life with our own lenses on.

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And that's great. And, you know, yeah, if you're

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lucky and you're surrounded by people who think

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like you have experienced the same things as

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you, they'll be swept along and they'll enjoy

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the journey. But if you soon as you meet people

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who have a different frame of reference, your

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way of approaching things will be very alien

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to them. And don't be surprised if they start

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putting up resistance. So this is where EQ is,

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because it reminds you. your view isn't the only

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view. And B, it brings in that richness of new

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ideas, new people that will help you on your

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journey. And I've got so many examples of this

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that it really is probably the number one area

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that I do personally. It's my default setting,

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meet more people, find out what you don't know,

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approach them how they like to be approached.

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But it's also the number one thing I end up doing

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in teams, in companies, is getting more people

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to know each other. to a deeper level, because

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that always seems to just get teams working better

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together. That's so true. I personally believe

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that networking is the base for every company.

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Yeah. And without networking, you really can't

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have a company because you can't grow. And, you

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know, I have a little thing here on my shirt

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says connect, learn and grow. But first you're

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connecting, then you're learning about the other

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person and you're growing with them. So it's

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a very good thing. And a lot of people think

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I'm crazy, but I think this will resonate with

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you, Michael. I often recommend to companies

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that have reached a certain size to just employ

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someone who is an interconnector. Their job is

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chief networker. They have no content. Their

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job is just to walk the halls and go, hey, John,

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do you know Steve? Hey, Sarah, have you ever

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met? Peter and broker that intro because that

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will return its investment 10 times over in that

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company by just making those conversations a

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little bit easier. Great idea. I haven't heard

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that before, but that's a great idea. And if

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somebody who has a company is listening, I would

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really pay attention to what Faris is saying.

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What do emotionally intelligent networkers do

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differently than the rest? Probably the single

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biggest thing they do is they listen more than

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they talk. They might talk just to start the

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conversation, but then they are not only listening

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by time, but they're listening actively. They

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generally seem interested in what the other person

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has to say. They're not just waiting to speak

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themselves and boast about what they're doing.

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They are there going, wow, that's fascinating.

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And yeah, oh, tell me more. And yeah, that is.

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like the closest thing to being loved. They say

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being listened to is the closest thing to being

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loved. So if you are a great networker, you are

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listening maybe 70, 80 % of the conversation.

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That's a big thing with networking as a whole.

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And I have something that I developed. I didn't

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develop it. I actually stole it, but I use it.

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It's F -O -R -M because I have that in my head

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when I sit down with somebody. It's family. occupation,

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recreation, and a message. And you just pick

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one of them and have the other person speak about

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themselves, speak about their family, what they

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do, and have them talk. And you're not saying

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a word. You're just listening. But you're active

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listening. That's correct. I just thought I'd

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throw that in there. Okay, so FQ is all about

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delivering results. How can a well -built network

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help you stay focused and finish strong? FQ is,

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we all get distracted. And this FQ isn't about

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not one level. It's about not using your phone

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and not multitasking. But the real emphasis of

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focus quotient is prioritization. Okay. Is prioritizing

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and being really clear on what's important to

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you and therefore saying no to other things.

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And so how networking can help you is in one

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of two ways. One, surround yourself. Go and find

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other people who prioritize the same thing as

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you. It is easier to have that discipline and

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that prioritization if the people around you

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also. Yeah. So that's number one. And number

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two, finding other people that you can hand over

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the tasks that are non -priorities for you is

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equally important way. Because obviously there's

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all these other tasks they still need to get

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done. They just don't need to get done by you.

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So go and find the perfect person to hand all

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those other things to. So that's why you need

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to network and not just for the sake of networking,

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but find people to surround yourself who will

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help you prioritize and find people you can hand

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off the non -priority tasks to. Very good. And

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being a former business owner myself, I learned

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something early on. I did the things I enjoyed

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doing. But the things I really did enjoy doing,

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I handed off or I hired somebody to do those

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things so I can really put the emphasis on the

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things I enjoy doing. Yeah. So that goes right

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along with what you're saying. Okay. Have you

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ever leaned on your network to help move a stalled

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idea into execution? Yeah. It goes back to what

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we said about or what we talked about being spending

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too much time in your own head. Right. The great

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thing about a network and about the world today

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is you are never the first person to solve the

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problem. OK, and this is something I learned

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when I moved into consulting. We were encouraged

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to bring others on board and get others involved

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in the problem solving early. Whereas my first

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career was as a school teacher. That was very

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isolated. I felt I had to solve every problem

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myself, every lesson, design it myself and similar.

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And once you realize that's why you keep a good

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network. And one of the best things I did early

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on in starting a business was creating a network

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for small business owners. And every month we

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get together and each person takes it in turn

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to throw out their biggest challenge for that

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month. And then we ask anyone who has faced that

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challenge to talk through how they got through

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it. Not somebody to speculate how they might

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get through the challenge, because that's great.

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Everyone's got a hypothesis and everyone's got

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an opinion on how they might do something. But

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if someone has actually solved it, let's give

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the floor to them. Let's hear them. And so many

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times, not only has that helped other people,

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that's helped me with my problems. I've turned

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up and said, I've had this month. I really don't

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know what to do. And someone steps from the shadows

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on the call and says, don't worry, that happened

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to me two years ago. This is what I did. And

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it's just immense having that pool of knowledge.

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That's great. That's great. I developed a networking

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group when I was in New York. And actually, I

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had two of them, one in New York, one in New

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Jersey. It was a group of small businesses. And

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that was really because I should have thought

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of that also. But it was just a weekly networking

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group that we got together. We all exchanged

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ideas or problems that we were having, and we

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all worked through them together. But it's almost

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the same thing. But I like your idea better because

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you really emphasize the problem that you were

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having. And somebody else who went through it

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is going to help you get through it yourself.

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So I like that a lot. OK, so let's bring this

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all together. When all three IQ, EQ and FQ are

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firing, how does networking act as the glue that

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holds it together? I think you'll hit this. You'll

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be in your flow and it will. What will happen

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is you will dip into your network to top up your

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own levels of IQ, EQ and FQ. But you'll also

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give back to that group. And that's where the

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real power of networking comes. Together you

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all grow and then it begins to compound. And

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that's how I really see the networking being

00:14:26.019 --> 00:14:28.899
the glue. Because at times you might be low on

00:14:28.899 --> 00:14:30.679
one of those aspects and you need to dip into

00:14:30.679 --> 00:14:32.419
the group. And that's why you keep a network.

00:14:32.659 --> 00:14:34.940
At other times you've got to give back out. And

00:14:34.940 --> 00:14:38.879
that's why I love, A, not only expanding my network

00:14:38.879 --> 00:14:40.639
and meeting new people who will add to that pool,

00:14:40.820 --> 00:14:44.629
but I keep a part of my week every week. to ask

00:14:44.629 --> 00:14:47.970
for help, but also to give help. Because I know

00:14:47.970 --> 00:14:50.309
it's an investment back in myself, right? It's

00:14:50.309 --> 00:14:52.470
that whole, is there ever truly an altruistic

00:14:52.470 --> 00:14:55.389
activity? And I often joke to someone I'm helping

00:14:55.389 --> 00:14:57.909
who might be stuck, I'll say, don't worry, buddy,

00:14:58.049 --> 00:15:00.049
in 10 years from now, when you're a unicorn,

00:15:00.210 --> 00:15:02.070
I'll come knocking and remind you of this very

00:15:02.070 --> 00:15:03.929
conversation. But for now, you take what you

00:15:03.929 --> 00:15:09.549
need. Really, the main focus of networking is

00:15:09.549 --> 00:15:12.649
really to give, not to receive. So if you're

00:15:12.649 --> 00:15:15.610
going with that, Zig Ziglar said this the best,

00:15:15.730 --> 00:15:19.830
but if you go and if you just think of what you

00:15:19.830 --> 00:15:22.509
can do for somebody else, what you can do to

00:15:22.509 --> 00:15:24.929
give them, you're going to receive it afterwards.

00:15:25.169 --> 00:15:28.049
But don't look to receive anything. Just look

00:15:28.049 --> 00:15:30.669
to give. And there are a few, I have a few ideas

00:15:30.669 --> 00:15:33.370
and thoughts, but we'll go on to that later on.

00:15:33.649 --> 00:15:38.250
Yeah. Okay. So do you think it's possible to

00:15:38.250 --> 00:15:41.590
succeed? with just one or two parts of the equation,

00:15:41.789 --> 00:15:46.509
or is it networking that connects them all? I

00:15:46.509 --> 00:15:48.210
think you need all three parts of the equation,

00:15:48.370 --> 00:15:51.429
I'll be honest. And networking does link it all,

00:15:51.549 --> 00:15:53.710
but I guess what sits above it is self -awareness.

00:15:53.809 --> 00:15:56.669
If you're unaware that you are low in one of

00:15:56.669 --> 00:16:00.389
those areas, you're less likely to go looking

00:16:00.389 --> 00:16:04.029
to do the networking to fill in the gaps. So

00:16:04.029 --> 00:16:05.649
you can be the greatest networker in the world,

00:16:05.690 --> 00:16:07.230
but if you don't get off your ass and realize

00:16:07.230 --> 00:16:10.009
you need to network, then it's all for now. And

00:16:10.009 --> 00:16:13.070
that's the bit that is often missing. People

00:16:13.070 --> 00:16:14.730
tell me, I'm a great networker. I'm like, yeah,

00:16:14.750 --> 00:16:16.490
but when was the last time you networked? Because

00:16:16.490 --> 00:16:18.929
you've got too overconfident in your own abilities

00:16:18.929 --> 00:16:22.190
or you've got too lazy or you've got too comfortable.

00:16:22.389 --> 00:16:24.070
That's a bit that I think we need to throw into

00:16:24.070 --> 00:16:28.409
the mix. Absolutely. And when I speak, I go across

00:16:28.409 --> 00:16:30.809
the country and I speak on this, on the networking.

00:16:31.350 --> 00:16:35.169
I always say. Put networking on your schedule.

00:16:35.549 --> 00:16:38.370
Make it a scheduled event, let's say even two

00:16:38.370 --> 00:16:42.690
times a month. But get out there, make it, network.

00:16:43.090 --> 00:16:45.169
And just because the first time you're going

00:16:45.169 --> 00:16:47.490
to go out, you're really not going to do well.

00:16:47.750 --> 00:16:50.549
By the third, fourth, fifth time, you're doing

00:16:50.549 --> 00:16:53.809
better and better. But make it a scheduled event

00:16:53.809 --> 00:16:57.309
and go out there with the thought of giving.

00:16:58.129 --> 00:17:00.950
Yeah, that's what I do. Yeah, I love it. Okay,

00:17:00.970 --> 00:17:05.210
so. As a startup founder, how did your network

00:17:05.210 --> 00:17:10.109
help you move from concept to company? Yeah,

00:17:10.170 --> 00:17:13.450
it's entirely based on my network. And I made

00:17:13.450 --> 00:17:15.190
the cardinal mistake that we all make at the

00:17:15.190 --> 00:17:18.490
start. So first of all, I did decide not to do

00:17:18.490 --> 00:17:22.529
any cold outreach. OK, I decided that's not for

00:17:22.529 --> 00:17:25.430
me. I'm working on emotional intelligence. I've

00:17:25.430 --> 00:17:27.470
got to lead with emotional intelligence. But

00:17:27.470 --> 00:17:30.920
the mistake I made was I just picked. people

00:17:30.920 --> 00:17:33.619
that I thought were rich and powerful. And I

00:17:33.619 --> 00:17:36.599
said, OK, yes, I know them a bit. And so therefore,

00:17:36.680 --> 00:17:38.079
these are going to be the people I'm going to

00:17:38.079 --> 00:17:40.140
build my business around. I'm going to sell them

00:17:40.140 --> 00:17:42.319
lots of work. And I didn't sell to any of them.

00:17:42.339 --> 00:17:44.619
I had a list, a hot list of 30 people. And all

00:17:44.619 --> 00:17:47.700
I did, Michael, was irritate them by contacting

00:17:47.700 --> 00:17:50.380
them too much. And unbeknownst to me, at the

00:17:50.380 --> 00:17:52.579
same time, something amazing happened from my

00:17:52.579 --> 00:18:03.079
network. on social media and contacted me out

00:18:03.079 --> 00:18:05.660
of the blue and said, I don't know if you remember

00:18:05.660 --> 00:18:08.619
me from 12 years ago, but you helped me out then.

00:18:09.079 --> 00:18:11.839
And I'm forever grateful. And now I'm in a position

00:18:11.839 --> 00:18:15.420
to repay you. Come and work, come and do some

00:18:15.420 --> 00:18:18.460
work for me and my company. And once that happened,

00:18:18.559 --> 00:18:20.980
I said, after we did it and we had a chat and

00:18:20.980 --> 00:18:23.119
he told me the story of how it helped him, I

00:18:23.119 --> 00:18:25.279
sat back and thought, maybe there's other people

00:18:25.279 --> 00:18:28.180
from all the years I've worked who also think

00:18:28.180 --> 00:18:32.890
of me fondly. Picking 30 powerful people now,

00:18:33.049 --> 00:18:36.049
let's just go looking for the people I enjoyed

00:18:36.049 --> 00:18:38.329
working with who left a smile on my face because

00:18:38.329 --> 00:18:41.650
maybe I left a smile on their face. And so I

00:18:41.650 --> 00:18:43.670
made it my mission to reconnect with those people.

00:18:44.130 --> 00:18:46.509
And do you know what? The more you find those

00:18:46.509 --> 00:18:48.690
people, those are the ones who became my clients.

00:18:49.329 --> 00:18:51.509
And those are the ones who helped me grow a successful

00:18:51.509 --> 00:18:54.809
business. Absolutely. Absolutely. And if you

00:18:54.809 --> 00:18:59.339
are good at what you do. or what you did, then

00:18:59.339 --> 00:19:02.599
it will come back to you. So that's right. So

00:19:02.599 --> 00:19:07.779
let's bring this full circle. What's one piece

00:19:07.779 --> 00:19:13.519
of networking advice you give to someone who

00:19:13.519 --> 00:19:17.579
has the IQ and FQ but struggles with the EQ?

00:19:19.779 --> 00:19:22.380
We've already talked about listening. Active

00:19:22.380 --> 00:19:25.160
listening. Active listening is the big question.

00:19:25.259 --> 00:19:29.119
So listen more and ask one more question than

00:19:29.119 --> 00:19:31.240
you normally would, is my advice that I normally

00:19:31.240 --> 00:19:35.019
give people. And if you struggle, walk into a

00:19:35.019 --> 00:19:38.259
room with 10 questions. So your form template

00:19:38.259 --> 00:19:40.200
is brilliant. That already provides you with

00:19:40.200 --> 00:19:42.500
four questions. Tell me about your family. Tell

00:19:42.500 --> 00:19:46.319
me about your job. Have a list of 10 questions

00:19:46.319 --> 00:19:50.579
and ask them. Just try them out. That will help

00:19:50.579 --> 00:19:53.099
you with your EQ and listen. And if you're feeling

00:19:53.099 --> 00:19:56.740
particularly vulnerable, try it with people you

00:19:56.740 --> 00:20:00.319
already know. You'll be amazed. You might not

00:20:00.319 --> 00:20:03.619
know all the answers already. Because linking

00:20:03.619 --> 00:20:05.940
back to what we said earlier, if you really are

00:20:05.940 --> 00:20:09.000
nervous around networking, I've got a newsflash

00:20:09.000 --> 00:20:11.240
for you. You don't need to network anyone new

00:20:11.240 --> 00:20:14.210
ever again. You've got enough people. Take from

00:20:14.210 --> 00:20:15.710
my story previously. You've probably got enough

00:20:15.710 --> 00:20:17.990
people who, for one reason or another, you haven't

00:20:17.990 --> 00:20:20.170
spoken to in a while. Just re -network them.

00:20:21.529 --> 00:20:24.910
And you could get the same gold out of meeting

00:20:24.910 --> 00:20:29.170
an entirely new person at a new event. Outstanding.

00:20:29.509 --> 00:20:31.970
Outstanding. Ferris, I can't. First of all, I

00:20:31.970 --> 00:20:35.130
can talk to you for another hour. You are that

00:20:35.130 --> 00:20:39.039
interesting. But if somebody were to want to

00:20:39.039 --> 00:20:42.519
contact you, want to ask you about coaching or

00:20:42.519 --> 00:20:44.740
starting a business or whatever the case may

00:20:44.740 --> 00:20:47.059
be, what's the best way that they can get hold

00:20:47.059 --> 00:20:50.380
of you? So one of two ways. One, come and visit

00:20:50.380 --> 00:20:52.599
ShearGhetto .com. That's the company website.

00:20:52.819 --> 00:20:54.980
We have some tips on there. We have some articles.

00:20:55.160 --> 00:20:58.000
You can contact me and the team or contact me

00:20:58.000 --> 00:21:00.130
directly. Come and find me on LinkedIn. I spend

00:21:00.130 --> 00:21:02.309
probably a disproportionate amount of my time.

00:21:02.369 --> 00:21:04.130
Incidentally, I do a lot of networking on LinkedIn,

00:21:04.250 --> 00:21:06.890
but come and find me. It's Farah Saranki. There's

00:21:06.890 --> 00:21:09.430
only one of us. There's only one of me. And I

00:21:09.430 --> 00:21:12.789
do post every day, sharing tips, tricks, but

00:21:12.789 --> 00:21:15.410
also I reply to every message so they can get

00:21:15.410 --> 00:21:19.400
hold of me. Outstanding. Farris, I can't believe

00:21:19.400 --> 00:21:23.700
this happened so short. This podcast seemed to

00:21:23.700 --> 00:21:26.440
me like it was five minutes, but it's been longer.

00:21:26.680 --> 00:21:29.079
You were a great guest. Thank you very much for

00:21:29.079 --> 00:21:31.220
coming on, and I hope to speak with you soon.

00:21:31.880 --> 00:21:35.940
Thank you very much, Mike. Well, hold on, folks.

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-U -P -K -I -D -S dot org. Well, that's a wrap,

00:22:54.400 --> 00:22:57.220
folks. A huge thank you to our special guests

00:22:57.220 --> 00:23:00.559
for sharing such incredible insights today. And

00:23:00.559 --> 00:23:03.960
of course, a big shout out to you, our amazing

00:23:03.960 --> 00:23:06.880
listeners, for tuning in and spending your time

00:23:06.880 --> 00:23:10.779
with us. Remember, networking isn't about being

00:23:10.779 --> 00:23:14.119
perfect. It's about being present. So take what

00:23:14.119 --> 00:23:16.700
you've learned today, get out there and make

00:23:16.700 --> 00:23:19.700
some meaningful connections. If you enjoyed this

00:23:19.700 --> 00:23:22.670
episode. Don't forget to subscribe, leave us

00:23:22.670 --> 00:23:25.309
a review, and share it with someone who could

00:23:25.309 --> 00:23:28.589
use a little networking inspiration. Let's keep

00:23:28.589 --> 00:23:32.309
the conversation going. You can find me on Apple,

00:23:32.450 --> 00:23:36.789
Spotify, YouTube, or my website, Michael. Remember,

00:23:37.069 --> 00:23:40.690
until next time, keep practicing, keep connecting,

00:23:40.890 --> 00:23:44.009
and keep building those relationships. This is

00:23:44.009 --> 00:23:47.230
Michael signing off. Take care and happy networking.
