Okay, welcome back to Networking Unleashed, Building
Profitable Connections. I'm your host, Michael
Foreman, speaker, strategist, and champion for
those who build brands with heart and purpose.
Today's guest is someone who doesn't just help
entrepreneurs build a brand. She helps them uncover
it. Her message is powerful. Stop searching outside
of yourself. The clarity, purpose, and passion
you're chasing. It's already within you. We'll
talk about her signature iridescent slipper method,
how to bring your brand to life authentically,
and what it really takes to balance business
and family as a mompreneur. If you've ever felt
like you're losing your voice, your vision, or
your spark, this episode is a reminder that your
greatest brand asset is your true self. Beverly,
welcome to the podcast. I'm so glad to have you
on. Tell me a little bit about your Oh, Michael,
thank you so much. What a nice introduction.
I appreciate it. It's always out of body when
someone introduces you for some reason. I'm not
sure why, but it is. My name is Beverly Cornell,
and I am the founder of a company called Wickedly
Branded. We are a boutique branding and digital
marketing agency where we help solopreneurs step
out of the tornado of marketing, overwhelm, and
chaos to awaken your brand magic and boldly bring
it to life. 30 years in marketing. I've worked
with hundreds of service -based entrepreneurs
to help them simplify their message, attract
their dream clients, and step in front of their
brand. I'm also lovingly known as the fairy godmother
of brand clarity because I really do believe
that brand magic isn't just about a strategy.
It's about embracing your purpose, skill set,
systems, and truly step into your business with
confidence. Wow. Outstanding. You have me sold.
Okay. All right. So let's delve right into the
questions. Let's start with your journey. How
did you discover that the real magic of brand
starts from within rather than outside trends
or tactics? Oh, well, I never intended to be
an entrepreneur, Michael. Had a very successful
career in marketing and I worked myself up the
corporate ladder to like the VP level. I worked
for Chrysler's advertising agency. I worked for
tech startups, mom and pops. But when I married
my active duty army husband in 2012, my career
didn't really fit the mobile life that we had
ahead of us. Remote work wasn't really a thing
then. So I started freelancing and consulting
and thinking it probably would be temporary until
we got settled or whatever. But before I knew
it, I had a legitimately full blown business.
And I realized that I had everything that I needed
to build something really special. But I was
really overwhelmed. I was stressed out and completely
burned out. And I remember it was like a Tuesday
evening and my family was all asleep. And there
I was burning the midnight oil. thinking, is
this what being a business owner is all about?
And what I had to do was take some time away
from my business. I actually lost a couple key
clients, which really stung, but it was exactly
what needed to happen. Sometimes those moments
of being unsuccessful for whatever reason it
is, kicks you in the pants and you realize, okay,
this is not okay. We should not be living. Because
I really loved those clients and I gave them
everything. But what I learned along the way
was that I wasn't very clear. And I realized
that clarity isn't something that you find. It's
something that you have to create. That is when
everything shifted for me. And that is when I
created the method. that you talked about. I
actually have changed the name of it, Michael.
It's the brand magic method instead of the iridescent
slipper. But I will talk about the slippers in
a second, which helps entrepreneurs who feel
like they're overwhelmed and stressed out like
I did, step out of the chaos and into their brand
with clarity, confidence, and momentum. And it
changed everything for me and it changes everything
for my clients. It's true that the more clear
you are, for your clients, the better they'll
understand how you can help them. And if they
understand that you can help them in such a way,
that's what they've been looking for. So by you
articulating that and by you focusing in on how
you can help them, then they really appreciate
it. I use this analogy all the time about, and
I say the tornado of overwhelm, it's very much
the Wizard of Oz. When you're in the tornado,
you can't see where you're going or what you're
doing or anything. You're just trying to like
manage. Like even trying to get your perspective,
right? Because you're just spinning in this chaos
of work. And so many entrepreneurs spin in this
chaos of work. They have to do financials. They
have to do marketing. They have to do the HR
stuff. They have to do the systems. They have
to do the processes. It's so much spinning around
that it's hard to get your bearings. Some people
say you're in the weeds as opposed to see the
forest for the trees, all the kind of things.
But what ultimately I realized is that no magical
man behind the curtain was going to fix anything.
And my daily work was full of the flying monkeys
of distractions every day. And what I had to
do was really lean into my heart and my brains
and my courage to fully step into my version
of the ruby red slippers, which is the iridescent
slippers. I actually literally have like sparkly
shoes that I wear. But it's like when I did that,
when I did that, when I got clear and when I
really became intentional and I step into those
shoes, it is it's changed everything for me.
No more chaos. Easy yes and nos. Yes and nos.
Very clear focus and simplified systems and processes
and marketing. And that for me was the moment
where I almost gave up my business because I
was like, I can't do this to. I love like I would
be up at 3 a .m., Michael, totally stressed out
about something I had to do to the moment of
3 a .m. where I can't wait to go do the thing
I want to do. Absolutely. That just means that
you listen, you look from to within before you
can get that sense of happiness. But once you
have found it and you found the passion to do
what you do, then you look forward to getting
up in the morning and doing the work. Yes. But
because you're so passionate, it's not work for
you. And that's really, I think, the main difference.
And I get to hang out with some really cool clients,
like people who are genuine rock stars in the
world of serving others. And just walking beside
them is an honor, to be honest. And networking
is having a servant's heart. Okay. You're always
looking to. Always looking to give rather than
receive. Yes. Now I'm going to use the iridescent
slipper. Okay. Tell us about the iridescent slipper
method. What is it and how does it help entrepreneurs
step in their true brand identity? So I mentioned
it, right? So we are all this tornado. We always
get these distractions. We're always looking
for that extra certification, the extra class
to somehow validate our experience and who we
are and all those things that man behind the
curtain, right? But what I really discerned from
all of that was just like Dorothy did, she always
had the power inside of her to get home. she
didn't need anybody else to help her she didn't
need this even the slippers really to help her
get home but what was it was inside of her was
her heart the things so the people who went with
her on that journey so the scarecrow had a lot
of heart what why did you get into business who
do you really want to help and how do you help
them what is your unique background that means
That doesn't just mean I have a master's in communication
and I worked for Chrysler and whatever. That
doesn't mean that does is important, but it means
I come from. A lot of trauma, to be honest. I
come from a lot of life experience. I've moved
28 times in my life. I have lived in foreign
countries. I have been in places that are really
uncomfortable. I have stepped outside of my comfort
zone so many times. And because of all of that
makes me uniquely me, I have experiences and
wisdom no one else has. And there are people
in the world that are looking for me to show
up as me. to guide them on their journey. And
that is when I think that's the moment where
I realized, okay, my heart, my passion, who I
am, how I got here, my level of empathy, my servant's
heart, all the things that have informed who
I am. My dad was a teacher. My mom was a nurse.
My husband's in the military. Talk about serving.
That's all we do is serve. I'm also a Stevens
minister. And so that's all about serving as
well. So you look at what makes me uniquely me.
I'm a mom. I'm a stepmom. I'm a foster mom. I'm
an adopted mom. I'm even a dog mom. But that
between that military life and all the kinds
of things that I've been through, I've been adopted.
I found my biological father. There's so many
things in my life that have really helped me
trust myself. Intentionally live with people
I love as opposed to people who are just blood
or just brought to you. Intentionality has been
the thing I've learned through my life. When
you move every three years, you have to intentionally
go make friends. You have to get outside your
comfort zone on a regular basis. All of those
things have helped me create my heart and my
unique perspective. the skill set and the system.
So the skill set is obviously the education I've
had, the jobs that I've had, the work I've done,
the 30, almost 30 plus years of experience in
marketing. And that's been a little scary too,
because like literally when I went to school,
we didn't have the internet. Like that was just
like starting things. So I've learned a lot by
doing as well, but that skill set leaning into
that, like having all that experience, your unique
experience. helps inform you to have a unique
perspective and don't feel like you have to be
someone else and their experience because your
journey has gotten you to where you are and you're
successful. By all definitions, you're successfully
doing the thing. So you're successful. But then
the systems, I am a systems queen. I love a good
checklist. I love a good project management system.
I have a very scalable system. I have videos
on how to do things, SOPs, standard operating
procedures. That's easy for me to say. And I
love systems and training so that I can not have
to do everything myself. I can literally clone
myself with my team and encourage them and mentor
them to grow as well. And then the last thing
is the courage part, that courage part. So you
have your heart from the tin man, the brains
from the scarecrow and the courage. And the thing
about the lion that's always got me was that
he was the one that was the most courageous the
whole time. He was the one that was ready to
fight anybody who needed to. And he was the one
that, but he always was seeking this courage
outside of himself. And that, I think, So many,
I know so many of our clients and so many entrepreneurs
I've talked to has been the thing. They're afraid
to show up in front of their brand. They don't
know what to say. They don't have a good elevator.
pitch. They don't have a good one -liner. They
don't know how to serve. They don't know what
to say to let people know this is who I'm looking
for to meet. They don't know. In my first sentence,
Michael, I said I help solopreneurs, service
-based businesses who are purpose -driven, who
feel like they're stuck in this chaos, right?
So immediately you have an idea of who I serve.
But I didn't say I help business people who are,
like, I didn't say it that way. I said it with
a little bit more creativity, a little bit more
connection. I want to empower people to talk
about things the way that actually would talk
about them to a friend over coffee. And so I
think that creating these systems and this process
and all of this helps them step more visible
in front of their brand. I used to think, and
I know I'm not alone. I used to think that if
I just did the work, it would speak for itself.
Yeah. People will just talk about it. They'll
just go and talk about it. Sure. But if you don't
give them the tools to talk about or ask or all
those things, they're not going to necessarily
talk about you. If you don't really tell them
who you serve, if you don't really ask for the
review or the social media, the social proof,
if you don't ask for the testimonial, I'm all
about intentionality. So I'll actually write
the testimonial for them, send them a link to
my Google page. I make it as easy as possible
for people to talk about me and help me. So I
think when you step in front of the brand, when
you really own it, everything will change for
you too. That is just so that all those things
can have to be in place. And then you really
can step out and have the courage and the confidence
to be more visible. You even talked about it
today a little bit. Like you have, before we
got on this recording, you have to practice,
you have to stumble, you have to figure it out
and have it leave your mouth a couple of times
and all the things. Everybody started there.
You don't have to be perfect. I have a sticky
note on my computer that says, I am the permission.
Meaning I give myself permission to have progress
over perfection. I give myself permission to
maybe make a mistake, but that's tuition. I give
myself permission and we're all doing that. We're
all figuring it out. That is the most human part
of all of this is there's no... The only measurement
I have for myself now is how have I grown? Where
have I gotten to? And that's the only one that
matters. If I've developed, if I've grown, if
I've gotten better at what I do, then I know
I'm in the right spot doing the thing that I
love to do. And at the end of the day, if I'm
helping my clients and I see their transformations
and I actually see them in tears and crying and
saying, oh my gosh, this changed my life, this
changed my business, then I know that's exactly.
where I'm supposed to be. And that gives me loads
of confidence to step in front of my brand. Although
you're focused, you're intentional, and really
the entrepreneurs, solopreneurs, mompreneurs
all have to have that in mind for them to go
ahead. So that's very good. So let's get to a
little bit of the hustle part. So many people
chase clarity through hustle. Yeah. How can someone
slow down and actually listen to what their brand
is trying to say? I think you have, I know what
you have to do is you have to listen to your
clients and what they say about you. Absolutely.
We've done an exercise where we took all the
things that people have said, whether it's emails
or testimonials or whatever, and we've thrown
them through chat GPT and asked it to tell us
what we do really well. Because sometimes, again,
you're in the chaos and you're in the weeds and
you're not able to really get there. So here's
a great tip. Take your testimonials, take that
feedback you've been given and throw it into
ChatGP and say, what do we really do well? And
then use those words. Use your client's words.
Use those words to talk about what you do. I
really don't think the hustle is like some contrived
thing from the internet or whatever of what you
should do. And before you know it, if you're
doing all the things that your competitor is
doing because you're seeing this and that and
everything, before you know it, Michael, you
are shitting all over yourself and you have no
time for the things you're supposed to be doing.
So you have to be really careful about the flying
monkeys and distractions of the hustle and shitting
all over yourself because before you know it,
My business wasn't even my business anymore because
I was hustling so hard. It was my client's business
because I said yes to everything. I said yes
to everyone. And I wasn't supposed to do that.
That's one of the reasons why the clients left
was I wasn't supposed, they should never have
been clients in the first place probably. I should
have said no far sooner than I did. And had I
done that for myself, I would have known that
you cannot drag people across the finish line.
Like I now know the kind of people that I want
to work with that we can be great partners and
I can help them move the needle. But there are
some people who just don't. want to do the thing
you need them to do because it's uncomfortable
or it's out, it's something they haven't never
done before or whatever. So that's why like bold
people are my favorites, purpose -driven people,
because they want to make a change in the world.
They want to make a difference. And I guess something
you talked about too, you serve the purpose -driven
heart of people. And that is so important, but
the hustle, it's a mirage. The hustle. I'm really
intentional about how I chunk and stack my time,
how I do my work, the systems and processes and
how I train. It doesn't have to be a hustle.
I still work really hard. Don't get me wrong.
I love the work and I dig in and all the things,
but I do more of the things that drive me and
less of the things that drain me now. I've either
offloaded it or I've automated it or I'm in a
process of getting somebody to do the thing,
whatever it is. I lean into the things that drive
me and make that time intentional on my, my,
my camera does that. It's like automatic that
I do the things that are intentional that I know
that I need to do and not the distractions and
not the hustle kind of culture that may work
for some people that does not work for me. I,
when I was a business owner outside of a solopreneur,
when I had. a foundational store, pizzerias,
restaurants, things like that. I realized that
if I did the things I enjoyed, that's great.
But the things that I don't enjoy, let me form
out to somebody else. Let them do the hard work
or the work that I don't enjoy. And let me go
on and create the business that I do enjoy doing.
So I think that really much. So, okay. So let
me just change a little bit as a mompreneur.
Okay. How do you stay grounded in your vision
while juggling the very real demands of business
and family? So I created my business in the messy
middle of life, Michael. I remember my, there's
no parental leave for an entrepreneur. So I remember
having my son, he was two days old and I was
on calls with him. And I, that's just who I am.
Now, most of my clients are women. Most of them
are moms. So they totally got it and understood
it. And there was also times where like Zeke,
my son never slept. Like he, sleep was a magical
thing for him. It just was not, it was very elusive.
He didn't sleep very often. And I remember my
husband's deployed and I am the only one that
can get up in the middle of the night and all
the things. So I literally slept around his schedule
and when he was awake or whatever, or asleep,
I would be working. So I worked at 2 a .m., I
worked at 11 a .m., I worked at 1 p .m., I worked
at 6 p .m., whatever worked for his schedule.
And that's the thing that I have found is you
can create the exact business for you that fits
your life if you are intentional and clear about
what that looks like. And that was really what
happened. I just said, you know what, if they
don't like it, that seeks on my call while I'm
feeding him or whatever, then you know what,
they're not probably the best client for me.
Because they aren't in that mindset. If they're
not understanding that I won't answer till two
o 'clock in the morning, because I have a kid
who won't sleep, then they're probably not the
client for me. But I was really honest about,
hey, I'm entering this next phase of my life.
This is what it's going to look like. It doesn't
mean that I don't care or I won't be here. I
just might be at different times and different
places and different things. And now that my
kids are older, my oldest is 19 in college and
my youngest is going to be 10 next month. I'm
actually more protective of my evening time and
my weekend time. So I'm like, hey, I don't want
any. And I am intentional. I don't want any meetings
after 3 .30. So I can wrap up and I can get dinner
on the table and I can do the things that I want
to do. So I think. Even more, and this is what
makes moms awesome, is you have to, when you're
really busy, you have to be so intentional with
how you plan your day, how you protect your day,
and what you do. And time is the one thing we
cannot get back or buy back or anything. So being
really intentional with your time and focus.
I have on my calendar, like nothing after 3 .30.
Like honestly, that doesn't happen. I have on
my calendar when I want to go take a walk. I
have on my calendar. On Fridays, I typically
don't have meetings because that's when I schedule
my son's appointments or things like that. Like
I live my life the way that I want to live my
life. And I'm also in a season right now where
my husband is deployed. So my husband or my son
needs me more because he's deployed. It's just
the way kids are. They need you more. So I have
had to adjust around this military life thing
is no joke. And I have to constantly adjust when
my husband comes home, when my husband leaves,
what is that going to look like, how much I have
to show up for my children versus having my husband
here who can take on some of those responsibilities.
But I think the thing that I know the thing that
has made help keep me sane is this intentionality
and the idea of being really clear about where
my time is best spent and not saying yes to everyone
and everything. Because when you do the things
that you're not really good at. Like you're like,
okay, I can do that thing. Like, for example,
Google ads. I do marketing, but I don't do Google
ads. I can help with some of the copy maybe and
things like that. But the back behind the scenes
is a little bit mad scientist -y. And I have
a person who I refer to for that because they
do it really well and they're in it all the time.
And those algorithms are changing and tweaking.
And she literally is a mad scientist. And I love
that about her. That's not me. My thing. is branding
and digital development. So your website, your
messaging, how it plays out into the world. That's
the thing that I do really well. And so I now
have a real right and left limit of nope, yes,
nope, yes. And that goes for people who are gonna
be on my team. That goes for the kind of clients
I wanna work with. That goes for the kind of
work I wanna do. That goes for the partnerships
I wanna make. I know very clearly, yes or no,
that that's gonna work for me. So intentionality
and clarity. I'm going to say clarity probably
the whole conversation, Michael. I have two things
to say about everything you just said. One, when
I was deployed, I saw it from the other side.
Yeah. And my wife had to handle everything. When,
first of all, my son, who is now 33 years old.
Okay. Didn't sleep through the night until he
was three years old. So that was three years
of not sleeping. We actually, it was a tag team.
You sleep one night, I'll sleep the next night.
Yep. That was that. But enough about me. Let
me go on to the next question. Before you go,
though, thank you for your service and thank
your wife and your son for their service because
it is very much a mutual thing. You thank your
husband very much for his service. I will. Because
from one vet to another, it's a lot. It is a
lot, for sure. My husband would tell you, thank
you for your taxes because that pays us back.
Okay, so. What advice do you have for someone
who's struggling to stand out in a crowded space
yet doesn't want to lose their authenticity trying
to fit in? I would say do a BrandSpark interview
with us. But in reality, really to help you,
on our website at wickedlybranded .com, there
is a brand clarity quiz. And it takes about three
minutes. And it lets you know where your weak
spots are. And it also gives you a few insights
and tips on how to overcome some of those things
that you might be struggling with. So that's
a free tool. There's lots of free tools in our
marketing, on our resources tab, on wickedlybranded
.com, including a podcast, which you've been
on. But I guess the biggest thing is to really
lean into what makes you uniquely you. And don't
compromise on that. What I was afraid of before,
before I was clear on my mission and how I wanted
to serve and the transformation that we offered,
I was afraid to share some really vulnerable
things. But now that I know how I can help people
with those things, I've been able to share more.
For example, a couple weeks ago, I was at a soccer
game with my child, and some parents were really
rude. Really rude. And it's very disappointing.
Even their coach was really rude. You could tell
that is where it's coming from. And one of the
children pushed my son. Not just in a soccer
or whatever, but like legitimately just pushed
him when the play stopped. And the ref saw it
and all of a sudden, but my son did not respond.
And that's something we've taught him. The way
you win is you get a goal, not by pushing. So
let them do that nonsense. As soon as you get
the ball back, score. That's what you do. Really
channel your energy into that thing. And I feel
like that experience showed, really talked a
lot about how we parent and the kind of people
we are. And I shared the story on LinkedIn talking
about that because to me, I've never been prouder
of my child. Not because he shouldn't fight for
who he is and all those things. Like he knows
that there's certain times where you might have
to push back. But in the sense of I'm just going
to channel this in a really positive way and
I'm going to win the way you're supposed to win.
And that story says a lot about who I am. As
a leader, as a boss, as a partner of how I want
to win. I want to win the right way. I don't
want to win because we pushed or whatever. I
want to win because we worked freaking hard and
we did the thing we were supposed to do. And
so I've used those stories. I get really personal
about some of those stories because that is the
essence. Those are all examples of how I show
up in the world. And I even, so I'm Catholic
and Pope Francis died on Monday. We're recording
this the week of April 21st. So for those that
are, for those listeners that are probably seeing
this in a month or whenever you actually publish
the episode. I'm Catholic, and I don't really
talk about being Catholic or even much about
my religion often, except for that I am a Stevens
minister. And really, the Stevens ministry is
all about helping others, and so they don't feel
like they're alone is really what it's about.
So if the pastor is too full, is too busy, we
can go and sit with them as they grieve or as
they struggle with cancer or whatever it is,
but just knowing they're not alone. And that's
how I feel about business owners. You don't have
to do this alone. Like you can do this with other
people. So when Pope Francis passed away, I said,
I'm going to talk about him because I feel like
he's the kind of leader. I actually converted
to Catholicism in 2015. He became Pope in 2013.
He was a major reason why I converted because
I wanted to lead my life the way he led, serving
others. putting others first, even some of the
disadvantaged people. My entire team is all across
the world. And one of the reasons that I do that
is because if I can empower them to start a business
in a third world country, they can change their
family's trajectory. They can influence their
community's trajectory. One of the requirements
I have is they have to do a community project
every quarter, meaning they have to give away
marketing services to a business every quarter
so that They're building their community. So
I do this very intentionally. Again, intentionality
is huge. So I feel like that's the thing. When
you're talking about being unique, I'm not talking
about, oh, we all do websites because every branding
and marketer does websites. I'm talking about
how I lead, my focus, what I do, how we build,
and the kind of person I am. That's what makes
me unique and how indifferent. So I really challenge
people who are listening today to look at, the
things that are important to you the people who
have impacted you the experiences that have changed
you and how can that relate to what you do I'm
sure Michael there's a story about and I think
even on the podcast I asked you like your origin
story and like one of the testimonials of people
who you've affected and looking and leaning into
your story of how you developed your origin story,
but also all the little stories along the way
and how it plays into your journey as a person
and as an entrepreneur. Very good. Very good.
There are so many points that I wanted to comment
on, but I didn't want to stop you. So I'm just
going to leave it alone as it is. You help people
find their brand voice. What role does networking
play in that process? especially when building
it from the inside out. I'm going to go back
to intentionality and clarity. When I have done
networking that's been really successful, it
always starts from this idea of serving others.
How can I serve the networking group? How can
I volunteer? How can I get involved? And I know
like even here at Fort Bragg in North Carolina,
the Fayetteville Chamber. that I'm a member of,
if my community that I live in is successful,
then my business will probably be successful.
So by supporting the community itself, you are
essentially supporting yourself. Now, I have
no expectations of anything in return. However,
I do know there'll probably be some unexpected
opportunities that will come my way based on
who I meet, how I help, and how I just show up
for. the organization. So I went, recently I
went to a Fayetteville Chamber of Commerce event
and I was talking to the president of the chamber
who I'd never met before. And I was introduced
to him by the person who does a lot of the community
outreach. And she had asked me to write a couple
articles for their magazine on business for them.
And I just finished, wrapped up an article on
internships and the power of them. And we do
them a lot at Wickedly Branded. So I had a whole
different perspective. Anyway. She introduced
her and said, she's great. She writes for us.
She's always ready to help. She's always, okay.
So now the way that I'm being introduced is like
this really nice person who's done all these
things. And so immediately he wants to say hi
and see me. Well, I had suggested that the chamber
do a podcast. I said, I feel like it's a missed
opportunity. I feel like you should do a podcast.
I do a podcast. I would be happy to share my
tools, what it might look like, some ideas that
I have. And the next thing you know, he's saying,
hey, our big event and our big event that we
have 500 people, let's put you on the stage.
And you call out for like people's feedback so
they can stop by. You can interview them, whatever.
500 people, Michael, I would never have gotten
in front of 500 people that opportunity had all
those other things not happened. So it really
is about. showing up as yourself. I don't want
you to be fake about this. This is not going
to work if you're fake. Showing up as yourself,
the things that you're good at, how can you help?
Maybe you're a systems person. Maybe you just
are process driven, whatever. How can you help
them with a system or a process that could benefit?
Maybe you're a really good filer or organizer.
Like, how can you do that? Whatever it is, the
thing that you do the best, do it. I worked for
an organization in Michigan called Automation
Alley. I was the chair of their marketing committee,
volunteered. We ended up building an entire marketing
toolkit for everybody in the organization. So
I had sample press releases, sample bios, sample,
I mean, everything in there to build out your
marketing strategy. And I had my name all over
it. So guess who they call when they need marketing
help? So you just never know what the thing will
be that will lead you to. your opportunities
be you I remember I was part of the marketing
and sales executives of Detroit I was a member
and I gave a talk on LinkedIn about how you can
use LinkedIn to network and to build your business
to all the marketing and sales executives and
after that event they asked me to be on the board
so you just just show up as you give freely Be
genuine. And what I have found is I've found
speaking opportunities. I've gotten some business
for sure, but I've also gotten lifelong friendships.
People who I just admire and respect and really
enjoy being around. And that to me is worth everything
too. So it's not just about work, but it's actually
doing things with people that you really enjoy
doing them with. Absolutely. And it all falls
back to your servant's heart. to how you can
help somebody else without thinking about how
it can help you. Because as Zig Ziglar would
say, if what goes around does come around, because
if you look to help, then others will help you.
So let's bring this full circle. And if someone
listening feels like they've lost their spark
or identity in their business, what's the first
small step they can take to reconnect with their
brand? And their why. So that clarity, that elusive
clarity thing that you don't just stumble upon,
but you create. This is the little tip I'm going
to give today to help you start that ball rolling.
So if you're feeling overwhelmed in your business,
it's probably because your message or your mission
is just not as clear as it should be. So let's
fix it. That's the first step. So just take.
five, 10 minutes today to jot down one thing
that makes your brand truly unique, you truly
unique. Maybe it's a story. Maybe it's how you
got started. Maybe it's how someone talked about
you. But think of all your lived experiences
that give you insights or certain things like
maybe it gives you the skill of empathy or gives
you the skill of listening. because of your life
experience, or maybe you're really observant
because of your experience in life. But think
of all the things that you've experienced, and
then think of all the things that light you up,
that speak to your heart, that speak to your
purpose, to your why, why you want to help people,
how you help people. That little nugget of clarity
is going to be a foundation for everything else
that you do. You want to build out from that.
It's really magical. Once you've got that, the
overwhelm just starts to melt away because now
you know. And I would say just like with core
values, they don't just sit on a wall. It becomes
infused in everything you do. This five -minute
exercise of the thing that makes you truly unique,
the thing that makes your lived experiences and
your passion and everything correlate together,
becomes a decision of does it feed that or does
it take away from it? Yes or no? That's... Easy
decisions. So when you're thinking like, oh,
I have to do this thing. Does it feed it? Yep.
Does it not? Probably don't need to do it. Or
you need to figure out somebody else or some
way else to do it. And I love automation. I love
offloading. I love scaling. I love systems. And
I've just figured out that's the best thing for
it. So does it speak to it? Yes or no. And that
will help clear the fog, clear the overwhelm.
and really help you prioritize what you need
to do next for your business. Really, this was
absolutely wonderful. You were a sensational
guest. And listen, if somebody wants to be coached
or they wanted you to teach them or anything,
how can they possibly get hold of you? So they
can always go to the website, wickedlybranded
.com. Check out that quiz. That's great. But
you can Google Beverly Cornell or Wickedly Branded.
And we are on all the social media platforms.
I'm on LinkedIn. I would love to connect. I am
a connector, as you can tell. And then just really,
but don't just connect with me. Reach out to
me. Let's talk. Like actually have a conversation
and see how we can help each other. Because that's
where the magic is. In the relationship, in the
actual connecting. So I would love for a DM or
like just take it offline a little bit and let's
try to connect and have a 15 minute conversation
or whatever. And if there's no intersections
or whatever, totally fine too. We got to have
a chat. So I really welcome more than just a
connection if possible. But yeah, I just, we
are everywhere. So you can't miss us. Beverly
Cornell and Wickedly Branded. Normally, I can't
tell you enough. I thank you so much for coming
on to the podcast. Michael, thank you so much
for having me on the show. It was an absolute
pleasure to connect again and share insights
with you and your audience. I love the conversation
and I really hope the tips and stories we talked
about today are helpful and inspiring for your
listeners. Well, hold on, folks. Don't go anywhere.
Let me just read a few of our sponsors that we
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-E -V -V -E -D -U -P -K -I -D -S .org. A huge
thank you to our guests for sharing such incredible
insights today. And of course, a big shout out
to you. our amazing listeners, for tuning in
and spending your time with us. If you're interested
in my digital courses, being coached or having
me come and talk to your company, just go to
Michael and fill out the request form. Remember,
networking isn't about being perfect. It's about
being present. So take what you've learned today,
get out there and make some meaningful connections.
If you've enjoyed this episode, please don't
forget to subscribe. Leave us a review and share
it with someone who could use a little networking
inspiration. Let's keep the conversation going.
You can find me on Apple, Spotify, Pandora, YouTube,
or my website, foreman .com slash podcasts.