WEBVTT

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Welcome back to Networking Unleashed, building

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profitable connections. I'm your host, Michael

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Foreman, speaker, strategist, and believer that

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the right conversation can change your future.

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Today's episode is a game changer. If you've

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ever felt awkward walking into a room full of

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strangers and unsure of how to make the first

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connection, this one's for you. My guest is a

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true master at taking the fear out of networking,

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and replacing it with a simple, powerful, practical

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step that can move you towards your next, whether

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that's a new opportunity, partnership, or breakthrough.

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Get ready for real talk, actionable advice, and

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the kind of insight that turns handshakes into

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high -impact connections. Let's dive in. Giselle?

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How are you today? And welcome to the show. And

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if you don't mind, give us a little bit about

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your background and what you like to talk about.

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Sure. Michael, thank you so much for having me.

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Glad to be here. A little about my background.

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I grew up in New York City, raised by a... My

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parents separated when I was single digits. Of

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course, I was single digits. I was primarily

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raised by my mother and my grandmother in New

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York City, in Harlem. The old Harlem, not the

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new. And my mom always had me reaching for excellence,

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right? So everything, I'll never forget like

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growing up, if I would get a hundred on the test,

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I would be able to go to this little store in

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our neighborhood and get like a little prize.

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And even once she took the incentive away, I

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still wanted to be a superstar in terms of whatever

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it was that I was doing. When I, after college

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and all the things, she would always tell me,

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when you go to work, keep your head down, be

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the smartest person in the room. This is how

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you get promoted. And I was like, I get that.

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And then out of college, I go and work at what

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was Anderson Consulting, it's Accenture now.

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And I never forget the first time when I saw

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a networking opportunity, someone had wheeled

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out like a bar after work, it's like a Friday.

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And I was like. clutching my pearls. I was like,

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oh my God, people are drinking at work. I can't

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be seen doing that. So I'm like trying to be

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on the peripheries so that no one sees me. And

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I'm trying not to be seen with a drink in my

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hand. And then also numerous occasions where

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employees would say, hey, we're going out after

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work. You want to join us? I'm like, no, I'm

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so busy. I have so much to do. I can't, I don't

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have the time. How do they have the time for

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this? I just didn't see it was important. And

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then over time, Michael, I learned. that what

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my mother told me wasn't exactly accurate about

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you get the promotion by keeping your head down

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and doing the work. I was like, I saw a lot of

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people getting promotions, but I didn't see them

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having their head down necessarily. So just on

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my career journey, I learned that networking

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is not a bad word and that it can help take you

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from here to there. But I learned it at a late,

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I feel like a late age. By the time I was 39

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is like when it really cemented in. And because

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of that, I enjoy sharing what I've learned with

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others. I have a TEDx on the topic called Networking

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Made Easy. And I just figured, hey, I'm going

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to spread good cheer like you do in regard to

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the hows of networking with practical tips that

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people can use to really take the stigmatism

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and the fear out of it. Fantastic. And I can

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understand, first of all, I come from New York.

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So I understand it. I come from Rockland County.

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It's about 30 miles north of New York City. And

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I spent my life, I moved down to Georgia about

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seven years ago. It's a whole different life

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down here. But I find that the networking that

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you were talking about, it's true, your mother

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was right. Okay, to a certain point, she was

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to get you started to get you into the business

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world. But knowing what we know, it's the social

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activity, also keeping it in check. But that's

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what helps get you ahead. So let me just start

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off by asking. What's the most unconventional

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networking strategy you've ever used that actually

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worked? Unconventional that actually worked.

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I would say the most unconventional is recognizing

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people by doing something different about birthdays.

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And what I mean by that, with social media now,

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your birthday is everywhere. Facebook, LinkedIn,

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et cetera, to the point that it's almost overwhelming,

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right? That I can't even keep up with it all.

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And what I came up with, I was like, well, the

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field is really crowded. So I started doing these

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half yearly birthday acknowledgements. So if

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your birthday is in December, I'm reaching out

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to you in June and I'm saying happy half yearly

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birthday, Michael Foreman. And when you do that,

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all of a sudden it's unconventional because first

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of all, Michael, who's doing that? So it gives

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you the opportunity to actually stand out. And

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if you can be consistent in doing that, people

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come to expect it. And it's a way to submit yourself

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into the minds of others. And then to actually

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help make that automatic and automated, there

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is this application that I use called Send Out

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Cards, where you can actually program it to send

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cards. You don't even have to think about the

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day. It just does it automatically for you. So

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I think also some people sometimes forget that

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networking is not just the physical, but sometimes

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you can use automation to help you as well. I

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love that you send out cards. I used handywritten

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.com. Okay, it's the same concept, but handywritten

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.com is one that I use for my thank you notes.

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And I always use a thank you note for every event

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coordinator or something else because that gives

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that homey touch. That's part of my follow -up

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that I always suggest because I have a secret

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sauce for the follow -up. And I tell everybody

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what it is. But I raise the possibility of getting

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a response, positive or negative. But I raised

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the possibility of a response to about 75%. Yeah,

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so it's really incredible. So we'll go over the

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secret sauce afterwards. Let me ask you another

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question. How do you recommend people overcome

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their initial networking anxiety or fear of rejection?

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Sure. This is what I tell individuals. And this

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can be, it's what I tell introverts, but it works

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for anyone. And one way to overcome the fear

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is to set a goal in mind. I happen to live here

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in St. Louis. It's a very generous region. So

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we have a lot of meal events, dinner events,

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receptions on the front end. And people always

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gathering. And sometimes it can be overwhelming

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when you see groups of people that appear to

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know each other that are chatting it up. And

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then you're like on the outside looking in. And

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what I tell people in that situation to take

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the fear out, find someone like yourself, right?

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So the other person that's in the room who isn't

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talking to someone. It's thinking the same thing

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you're thinking. Oh my gosh, don't want to do

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this. Fearful of doing this. But when you're

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approaching someone that's in the same situation,

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it's not as difficult. And I can understand how

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it's difficult to approach a group of people

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who seem user -friendly with each other. So that's

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one thing that I would suggest. The second thing

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is in these type of situations to take the fear

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out, give yourself a goal. Maybe that is you

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meet two people. three people. And that's it.

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And once you've done it, be done with it. And

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then you can just check the box and enjoy the

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rest of your evening the way that you want to

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enjoy it. But I think the important piece about

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that is if you focus on that two or three, then

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what's going to be important is what you were

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getting into before we were talking about handywritten

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.com is to make sure that you keep connected

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with that person somehow. We can talk about strategies

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to do that because once you've made that introduction,

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once you've broken that ice, do not be a one

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-hit wonder. Make that work for you. And I feel

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if you do that at every event, you know, you

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will build up a network, particularly if you

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follow up with them. That's very true. And I

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always feel that the follow -up is probably more

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important than even meeting the person, but it's

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how you follow up. So when you first approach

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that person in the networking event, that's like

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you. Think about something other than the networking

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event, other than, oh, something, Giselle, that's

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a beautiful blouse you have on. Say, oh, where'd

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you get that? And just break the ice that way.

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And you'll have a small talk, a laugh. and say,

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hey, who are you looking for around here? Oh,

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I'm just looking for X, Y, Z. You know, what

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do you do? And have them start talking about

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themselves because you and I both know that people

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love to talk about themselves. And I have a very,

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have something called F -O -R -M that I remember

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whenever I'm trying to build rapport with somebody.

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It's family, occupation. recreation, and a message.

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I just think of that word form. And it goes with

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foreman. Isn't that interesting? And it goes

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with foreman. That's right. So it's very easy

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for me to remember. Okay. So how about first

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impressions? What are your top tips for making

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a memorable first impression at networking events?

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So one of those, it gets back to what you're

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sharing that people like to talk about themselves.

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So one way to make an impression, if you're at

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an event where, because sometimes this does happen,

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where they give you a list of the people that

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are going to be there, right? So one way to make

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a great impression is to take that list and see

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if there's someone that you're interested in

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meeting. Then do what I call double click on

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that person. Go. The internet is our friend.

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There was a time when we didn't have this, but

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now that we do, use it to your advantage. So

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I'll go there, find out information about the

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people that I want to meet. So maybe I pick three

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or four and make sure I have their photo, look

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for them and introduce myself. And individuals

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love nothing more than to know something about

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them. What a way to make an impression because

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you've actually done some homework. So I would

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say that's one way to make an impression. The

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other is what you were saying, Michael, in terms

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of when you meet individuals. I like that form,

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the family occupation, recreation message. And

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what was the M for? Message. A message that you

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can get onto the same level as them. Correct.

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So what you want to do is we, surprisingly, you'd

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be surprised that you. very likely have something

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in common with the other person. It's just a

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matter of actually uncovering what that is. So

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to your point about the first impression and

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having these, what I call conversation starters,

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so to speak. And one thing you have in common,

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you're at the same event, right? So what brought

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you here? So that's somewhere, something that

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you can talk about. I like the recreation part.

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What types of things do you enjoy? And once you

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know these things about other people, it then

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allows you to focus in on that thing and ask

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them particular questions about that. Make them

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know that you are sincerely and authentically

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interested in them as a person. I think that

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is a good way to make an initial impression because

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people will remember that. Oh, I am into working

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with youth and sports, for example. And if I

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had a conversation with you about that, you'd

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probably remember that. And people are being

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bombarded with so much information today. So

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in order for you to break that ice and make that

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impression, it needs to be something that they're

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going to remember. And it's more likely they're

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going to remember something related to something

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that they enjoy and that they love. And if you're

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on the same page. That's very good. Very astute.

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Very good. I have to tell you, when you brought

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up youth sports. That's usually what I try to

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get the people, depending on their age, what

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I get them to because I was a baseball manager

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for 16 years. I was an umpire for three years.

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I coached three years of football, basketball,

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because for my children, I did that. So if I

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can get them to the youth sports. I can have

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them talk all day long and I can give them something

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intelligent, but that's what I try to do. And

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one other thing that you said was you have to

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be authentic, right? Because what happens if

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you meet this person three months from now in

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a different environment, are you the same person?

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Are you as authentic? And if you're not, that

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just shoots you in the foot right there. And

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that'll, again, goes to your follow -up and how

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important it is and how you do it. Let's move

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the conversation a little bit to online marketing

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or online networking. How has digital networking

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changed the game and what are some best practices

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for virtual connections? So it's changed the

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game in that it helps you connect with people

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faster than you could in person in terms of like

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volume. So that's the plus. And it's so great

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you're asking me this because we just did a podcast.

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I'm in higher education. And at my institution,

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we just had a session about networking specifically

00:15:06.690 --> 00:15:08.850
related to online. So I'm so glad you're asking

00:15:08.850 --> 00:15:13.470
this question. And one way, so it changes the

00:15:13.470 --> 00:15:15.289
game in that it increases the number of people

00:15:15.289 --> 00:15:18.830
you can get to know. However, let's go back to

00:15:18.830 --> 00:15:23.570
your word authentic. Is it authentic? If you're

00:15:23.570 --> 00:15:27.649
going after quantity and you don't know the people

00:15:27.649 --> 00:15:31.370
that you're connecting to, I would suffice to

00:15:31.370 --> 00:15:34.730
say that it's not necessarily an authentic connection.

00:15:35.330 --> 00:15:39.610
And if you saw that person walking down the street,

00:15:39.809 --> 00:15:44.409
would you be able to have a dialogue, know something

00:15:44.409 --> 00:15:47.090
about them? You probably wouldn't. And I have

00:15:47.090 --> 00:15:50.370
to say, what gets my goat is this. LinkedIn is

00:15:50.370 --> 00:15:53.549
a platform that many of us use. People I subscribe,

00:15:53.789 --> 00:15:56.169
whenever you connect to someone, send them a

00:15:56.169 --> 00:15:58.610
note if you don't know who they are. Because

00:15:58.610 --> 00:16:00.450
it happens to me all the time. People will get

00:16:00.450 --> 00:16:03.230
linked. Send me a note. I say, oh, nothing. Just

00:16:03.230 --> 00:16:06.049
say connect. And then I look and I see, oh, they're

00:16:06.049 --> 00:16:08.669
connected to 20 people that I know. So in my

00:16:08.669 --> 00:16:11.730
head, I'm thinking maybe I know them, don't remember

00:16:11.730 --> 00:16:15.750
them. And I don't want to say something that

00:16:15.750 --> 00:16:18.490
might turn them off. So then I go to two or three

00:16:18.490 --> 00:16:22.129
people, shared contacts. I say, hey. Jim Smith

00:16:22.129 --> 00:16:26.330
reached out to me in LinkedIn. Tell me how you

00:16:26.330 --> 00:16:28.289
know them or how you know them. Maybe that's

00:16:28.289 --> 00:16:30.389
how I know them. And they say, oh, I don't know

00:16:30.389 --> 00:16:35.009
that person. That is not helpful at all. So I

00:16:35.009 --> 00:16:40.309
pride myself on, in LinkedIn, I would say a good

00:16:40.309 --> 00:16:43.490
95 % of the people I'm connected to, I'm going

00:16:43.490 --> 00:16:46.269
to know something about them beyond the fact

00:16:46.269 --> 00:16:48.700
that I'm connected to them. And let me tell you

00:16:48.700 --> 00:16:50.340
a secret, Michael, you can't tell everybody,

00:16:50.399 --> 00:16:52.279
but let me tell you, you and your listeners,

00:16:52.440 --> 00:16:56.279
giving you this for free. And that is what I

00:16:56.279 --> 00:17:00.360
do is I always make sure in that first LinkedIn

00:17:00.360 --> 00:17:05.859
connection that I talk about how we met. For

00:17:05.859 --> 00:17:07.339
example, I just finished teaching an executive

00:17:07.339 --> 00:17:10.019
education class earlier this week. So there were

00:17:10.019 --> 00:17:11.859
people who just linked and I remembered them.

00:17:11.940 --> 00:17:14.400
So when I responded, I accepted and I said, it

00:17:14.400 --> 00:17:18.150
was so great. having you in my inclusive leadership

00:17:18.150 --> 00:17:21.970
course in executive ed yesterday. So at least

00:17:21.970 --> 00:17:24.809
that starts with whenever I have to go back to

00:17:24.809 --> 00:17:28.809
that person, I know how we met. Then I look and

00:17:28.809 --> 00:17:32.470
see who else do we have in common? Ah, I see

00:17:32.470 --> 00:17:36.990
so -and -so. I know them this way. So just trying

00:17:36.990 --> 00:17:41.430
to further solidify. And then I often add, based

00:17:41.430 --> 00:17:46.619
on what you do, let me know. how I might be helpful.

00:17:46.839 --> 00:17:49.759
I'm in the higher ed space. I work in inclusive

00:17:49.759 --> 00:17:53.299
leadership. However, I come from corporate, Fortune

00:17:53.299 --> 00:17:56.299
250 companies, being a P &L owner where I ran

00:17:56.299 --> 00:17:58.980
businesses up to $800 million. So if there's

00:17:58.980 --> 00:18:00.960
anything that I can do to help you, let me know.

00:18:01.000 --> 00:18:03.140
Or if there's someone in my network who can be

00:18:03.140 --> 00:18:05.059
helpful to you, let me know. So it might be that.

00:18:05.200 --> 00:18:08.380
Or depending on if it's someone who I want to

00:18:08.380 --> 00:18:10.920
further advance the relationship with, I may

00:18:10.920 --> 00:18:13.660
say, how about a virtual coffee? Or how about

00:18:14.029 --> 00:18:16.150
a virtual tea, whatever your favorite daytime

00:18:16.150 --> 00:18:19.769
beverage is. So that's how I believe that the

00:18:19.769 --> 00:18:23.430
online networking kind of changes the game. But

00:18:23.430 --> 00:18:26.170
I think it's up to us. It gets you so far, but

00:18:26.170 --> 00:18:28.950
I think it's up to you to make sure that relationship

00:18:28.950 --> 00:18:32.069
is authentic and to make sure that everyone that

00:18:32.069 --> 00:18:35.349
you add to your network, that you're adding value

00:18:35.349 --> 00:18:37.930
to them as well. It's really all about a two

00:18:37.930 --> 00:18:40.410
-way relationship. Any relationship that's one

00:18:40.410 --> 00:18:45.230
way, you can't use the word relationship. That's

00:18:45.230 --> 00:18:47.930
true. And you keep going back to the follow -up

00:18:47.930 --> 00:18:51.230
of the person. And we keep stressing that the

00:18:51.230 --> 00:18:54.170
follow -up is just as important. And here's a

00:18:54.170 --> 00:18:56.589
little tip that I give my listeners probably

00:18:56.589 --> 00:18:59.769
every other podcast. But at a networking event,

00:19:00.029 --> 00:19:03.450
when you finally get their business card, on

00:19:03.450 --> 00:19:05.809
the back of their business card, write down the

00:19:05.809 --> 00:19:08.890
date, the name of the function, and something

00:19:08.890 --> 00:19:11.619
you talked about. because that will help you

00:19:11.619 --> 00:19:14.180
in your follow -up. Now, I was in the mortgage

00:19:14.180 --> 00:19:16.579
industry. I used to go to networking events.

00:19:16.700 --> 00:19:19.339
I used to come home with a shoebox filled with

00:19:19.339 --> 00:19:22.480
business cards. And I said, look how good I did.

00:19:22.700 --> 00:19:25.400
And I'm like, I didn't do well at all, okay?

00:19:25.579 --> 00:19:28.140
But now if you go to a three or four hour networking

00:19:28.140 --> 00:19:32.039
event, come home with about 15 or 20 business

00:19:32.039 --> 00:19:34.980
cards, but those are actually people you connected

00:19:34.980 --> 00:19:38.079
with that you're gonna follow up with. And when

00:19:38.079 --> 00:19:40.660
you follow up using LinkedIn, I'm a big LinkedIn

00:19:40.660 --> 00:19:44.619
user, but you always find an article or something

00:19:44.619 --> 00:19:48.099
and attach it and say, look, I thought you might

00:19:48.099 --> 00:19:53.480
be interested in this. So anyway, yep. So that

00:19:53.480 --> 00:19:56.759
falls right into my next question of follow -up

00:19:56.759 --> 00:20:01.200
strategies. What's your foolproof method for

00:20:01.200 --> 00:20:04.119
following up? after making a new connection.

00:20:04.279 --> 00:20:06.920
You went into that, but delve into it a little

00:20:06.920 --> 00:20:11.579
bit further. Sure. So this might be considered

00:20:11.579 --> 00:20:15.339
old hat, what I'm going to say I do. And I welcome

00:20:15.339 --> 00:20:19.019
you or any other listener to tell me how I can

00:20:19.019 --> 00:20:21.779
be more efficient at doing it. So what I do,

00:20:21.880 --> 00:20:24.700
because I know if I don't calendar it or write

00:20:24.700 --> 00:20:27.440
it somewhere, it's not going to happen, right?

00:20:27.720 --> 00:20:31.220
So what I do, I actually keep an Excel spreadsheet.

00:20:32.279 --> 00:20:36.559
And as I meet individuals, I create a cadence

00:20:36.559 --> 00:20:39.220
in terms of how often I'm going to get in touch

00:20:39.220 --> 00:20:42.180
with them. So say I say I'm going to touch base

00:20:42.180 --> 00:20:45.079
with this person quarterly. I'll put that in

00:20:45.079 --> 00:20:47.789
my spreadsheet. And then I'll even, when I first

00:20:47.789 --> 00:20:49.569
meet them, talk about how I'm going to do that.

00:20:49.630 --> 00:20:51.289
So therefore I don't have to think about it when

00:20:51.289 --> 00:20:54.049
the time comes. So maybe when I get in touch

00:20:54.049 --> 00:20:57.529
with them three months from now, it may be that

00:20:57.529 --> 00:21:00.750
I know something that they're interested in.

00:21:00.910 --> 00:21:02.769
And like you, and you mentioned the article,

00:21:02.869 --> 00:21:05.950
that's another thing I like to do too. Google

00:21:05.950 --> 00:21:08.269
can be your friend or any other type of search

00:21:08.269 --> 00:21:10.670
engine. And you can put in whatever that thing

00:21:10.670 --> 00:21:13.509
is. Like I had a mentor who was into like triathlons.

00:21:14.009 --> 00:21:16.430
So I would put, and he would do them all over

00:21:16.430 --> 00:21:19.349
the world. So I would actually put that into

00:21:19.349 --> 00:21:22.289
a Google search and then have it let me know

00:21:22.289 --> 00:21:24.869
about these triathlons that are going on in places

00:21:24.869 --> 00:21:27.609
around the world. And then I would just put myself

00:21:27.609 --> 00:21:30.930
a note to say, if I haven't gotten any lately,

00:21:31.109 --> 00:21:33.829
to just go online and see, are there any going

00:21:33.829 --> 00:21:35.970
on abroad? And then I can just send a note and

00:21:35.970 --> 00:21:39.210
say, hey, I see this is going on in Spain. Are

00:21:39.210 --> 00:21:42.230
you participating? So that might be the first.

00:21:42.700 --> 00:21:46.000
The second might be the half yearly birthday,

00:21:46.160 --> 00:21:53.140
right? The third may be, how about you pick up

00:21:53.140 --> 00:21:57.640
the phone? I recognize that it's so easy these

00:21:57.640 --> 00:22:01.960
days to text, to email, but I do believe that

00:22:01.960 --> 00:22:04.380
nothing replaces just a voice. And even if you

00:22:04.380 --> 00:22:10.799
leave a voice note by way of text. It's a little

00:22:10.799 --> 00:22:12.319
different. So something a little bit different.

00:22:12.380 --> 00:22:14.960
Just say, hey, I was thinking about you, hadn't

00:22:14.960 --> 00:22:16.859
talked to you lately. And then maybe that fourth

00:22:16.859 --> 00:22:19.779
one is a virtual coffee. So I always just try

00:22:19.779 --> 00:22:22.859
to lay out a cadence in terms of the how. So

00:22:22.859 --> 00:22:25.539
when that time comes, I'm like, oh, what do I

00:22:25.539 --> 00:22:27.319
do? What do I say? What have I done in the past?

00:22:27.440 --> 00:22:29.680
Then I have a record also of what I have done.

00:22:31.039 --> 00:22:36.200
Have you looked at CRMs? I have, but I haven't

00:22:36.200 --> 00:22:40.339
found one that I feel is simple enough. Talk

00:22:40.339 --> 00:22:46.059
to me, Michael. I use HubSpot. OK, now they have

00:22:46.059 --> 00:22:48.420
a free version so you can get used to it and

00:22:48.420 --> 00:22:51.759
see all the makings of it. But look into HubSpot

00:22:51.759 --> 00:22:55.480
because that's what I use and it serves me pretty

00:22:55.480 --> 00:23:00.220
well. And that serves me well because of my follow

00:23:00.220 --> 00:23:03.599
up. OK, and how I follow up with the people.

00:23:03.720 --> 00:23:08.559
And it has tasks. so that I set a task. So all

00:23:08.559 --> 00:23:10.960
I do, the first thing every day is I go and I

00:23:10.960 --> 00:23:13.880
set, I see all my tasks that I have to do for

00:23:13.880 --> 00:23:16.759
that day. And it just keeps going and going.

00:23:16.880 --> 00:23:19.960
So that is one that I would strongly suggest.

00:23:20.480 --> 00:23:23.420
You heard it here first, listeners. You heard

00:23:23.420 --> 00:23:27.559
it here first. Okay, quality versus quantity.

00:23:28.599 --> 00:23:31.660
How do you balance building a large network with

00:23:31.660 --> 00:23:37.720
cultivating meaningful relationships? The word

00:23:37.720 --> 00:23:40.940
would just be intention. So I feel that if you

00:23:40.940 --> 00:23:45.500
have quantity, it's difficult to be intentional

00:23:45.500 --> 00:23:49.220
because it's too many people with which to keep

00:23:49.220 --> 00:23:53.039
up with. So the quality component comes out of

00:23:53.039 --> 00:23:55.480
the, I would call it the care and feeding that

00:23:55.480 --> 00:24:00.039
you actually give to your network by ensuring

00:24:00.039 --> 00:24:03.579
that they see that you see them, so to speak.

00:24:04.559 --> 00:24:09.309
Quantity. If you are going for quantity, I guess

00:24:09.309 --> 00:24:11.950
there are ways that you can make that work. So

00:24:11.950 --> 00:24:16.490
say, for example, if these individuals are all

00:24:16.490 --> 00:24:20.730
interested in a similar type of pastime, maybe

00:24:20.730 --> 00:24:24.029
something like a meetup, you know, where you

00:24:24.029 --> 00:24:27.529
invite these individuals and add others. So I

00:24:27.529 --> 00:24:30.309
think from getting at big groups, if you find

00:24:30.309 --> 00:24:33.569
something that everyone has a commonality around.

00:24:34.359 --> 00:24:36.680
and structure something around, that could be

00:24:36.680 --> 00:24:39.579
a way to get at quantity just based on a factor

00:24:39.579 --> 00:24:44.579
or two of interest. But I would suffice to say

00:24:44.579 --> 00:24:47.900
that's still a form of quality because you're

00:24:47.900 --> 00:24:52.039
actually giving them something of value. I think

00:24:52.039 --> 00:24:55.680
the quantity, I haven't seen someone, you tell

00:24:55.680 --> 00:25:00.480
me, Michael, of how you make quantity successful

00:25:00.480 --> 00:25:05.619
in terms of networking. Quantity really goes,

00:25:05.880 --> 00:25:10.380
I equate that to customers. Okay. I have three

00:25:10.380 --> 00:25:13.039
widgets. You should buy them. You bought them.

00:25:13.160 --> 00:25:16.259
That's a customer. Okay. Ever since the pandemic,

00:25:16.440 --> 00:25:20.680
we've gone to relationships rather than customers.

00:25:20.960 --> 00:25:25.380
So that's where my mortgage thing was. I came

00:25:25.380 --> 00:25:28.500
back with a shoebox full of cards. That was the

00:25:28.500 --> 00:25:33.170
quantity. Now, the quality is where I've evolved

00:25:33.170 --> 00:25:37.490
to, and that's the 15 or 20 business cards. And

00:25:37.490 --> 00:25:40.690
I think you'll get so much further when you go

00:25:40.690 --> 00:25:46.069
quality over quantity. Now, that's not for everybody,

00:25:46.250 --> 00:25:51.369
but for a very good salesperson that sells X,

00:25:51.470 --> 00:25:55.710
Y, or Z, quantity, that's perfect. But something

00:25:55.710 --> 00:25:58.910
for you and I, quality is a whole different ball

00:25:58.910 --> 00:26:01.799
of wax. Okay, let's go a little bit to personal

00:26:01.799 --> 00:26:04.920
brand. How important is personal branding in

00:26:04.920 --> 00:26:09.220
networking and how can one effectively communicate

00:26:09.220 --> 00:26:13.680
their unique value? Good one. Personal branding

00:26:13.680 --> 00:26:16.359
is also important. I think if we go back to your

00:26:16.359 --> 00:26:18.779
question before about making a memorable impression,

00:26:19.099 --> 00:26:22.039
branding is one way by which to do that. So for

00:26:22.039 --> 00:26:25.880
example, I'm admiring your tagline, building

00:26:25.880 --> 00:26:29.180
profitable connections, for example. I'm like,

00:26:29.259 --> 00:26:32.599
oh. wow, I can actually, I'll remember that,

00:26:32.700 --> 00:26:36.380
right? If I need something or a service that

00:26:36.380 --> 00:26:40.359
would align with that. I worked with a marketing

00:26:40.359 --> 00:26:43.819
company to help me with my branding. And when

00:26:43.819 --> 00:26:46.000
I think of all the things that I've done and

00:26:46.000 --> 00:26:49.400
how I combine what I do around inclusive leadership

00:26:49.400 --> 00:26:53.779
at work, pulling in this networking expert piece

00:26:53.779 --> 00:26:57.400
as well, at first I thought they were so diametrically

00:26:57.400 --> 00:26:59.700
opposed. Oh, it's two different things. And by

00:26:59.700 --> 00:27:03.180
working with a marketing person, she helped me

00:27:03.180 --> 00:27:07.400
see a way to pull it together and came up with

00:27:07.400 --> 00:27:11.539
the tagline, I make organizations hum. And I

00:27:11.539 --> 00:27:15.420
said, that's perfect because it aligns with inclusive

00:27:15.420 --> 00:27:19.140
leadership at the office. It aligns with my TEDx

00:27:19.140 --> 00:27:23.200
on networking. And it aligns with when I think

00:27:23.200 --> 00:27:26.119
about when I was in corporate and I've been like

00:27:26.119 --> 00:27:28.339
a five -time general manager running businesses.

00:27:29.150 --> 00:27:32.130
And I had a lot of success around turning around

00:27:32.130 --> 00:27:36.650
failed relationships. So I make organizations

00:27:36.650 --> 00:27:40.269
hum, fits there. You know, in higher education,

00:27:40.569 --> 00:27:43.990
I teach all about inclusive leadership, belonging.

00:27:44.390 --> 00:27:47.930
Again, that's really, it's people, right, that

00:27:47.930 --> 00:27:52.049
make organizations work. So again, I make organizations

00:27:52.049 --> 00:27:56.180
hum. When I meet individuals and they introduce

00:27:56.180 --> 00:27:57.880
themselves, I say, you know, I'm Giselle Marcus.

00:27:58.319 --> 00:28:02.819
I am in higher education. I teach around inclusive

00:28:02.819 --> 00:28:07.000
leadership. And also networking is something

00:28:07.000 --> 00:28:10.660
that along the way I've learned and have a TEDx

00:28:10.660 --> 00:28:13.759
on that topic. And really, I work at the intersection

00:28:13.759 --> 00:28:16.700
of inclusive leadership and networking, putting

00:28:16.700 --> 00:28:19.480
the two together. And my tagline is I make organizations

00:28:19.480 --> 00:28:22.059
hum. And oftentimes people say, oh, I really

00:28:22.059 --> 00:28:24.039
like that. And if you go to LinkedIn, you'll

00:28:24.039 --> 00:28:26.200
see that there as well. I think it helps you

00:28:26.200 --> 00:28:29.140
be memorable. So it's important to brand yourself.

00:28:29.359 --> 00:28:32.759
It's important to have that 30 second pitch so

00:28:32.759 --> 00:28:35.759
that people can understand what it is that you

00:28:35.759 --> 00:28:38.000
do and they can help identify how they can help

00:28:38.000 --> 00:28:41.660
you and vice versa. If they have a brand as well.

00:28:42.160 --> 00:28:45.079
That's very good. And the 30 second elevator

00:28:45.079 --> 00:28:48.640
speech. Now, when I lived in New York, I had

00:28:48.640 --> 00:28:52.049
two networking groups that I created. I created

00:28:52.049 --> 00:28:54.430
two, one in New York, one in New Jersey, and

00:28:54.430 --> 00:28:57.829
both had about 30 businesses in each. But the

00:28:57.829 --> 00:29:01.930
whole idea with that branding, with your elevator

00:29:01.930 --> 00:29:06.130
speech, is to not say the whole thing all at

00:29:06.130 --> 00:29:09.549
once. Say the first half and just make the other

00:29:09.549 --> 00:29:14.119
person say, what do you mean by that? What about

00:29:14.119 --> 00:29:16.599
that? And once you get them into the conversation,

00:29:16.940 --> 00:29:20.099
then you can expand your 30 second speech and

00:29:20.099 --> 00:29:23.400
go into further what you talk about. So that's

00:29:23.400 --> 00:29:25.799
all it is. You're just trying to grab the attention

00:29:25.799 --> 00:29:30.079
of them and have them ask you a question. Once

00:29:30.079 --> 00:29:33.359
they ask you a question, you really have them.

00:29:33.660 --> 00:29:35.759
I like that because really what you're saying

00:29:35.759 --> 00:29:37.660
is you're able then to make it more of a dialogue

00:29:37.660 --> 00:29:42.599
than a monologue. Absolutely. Absolutely. Okay.

00:29:43.460 --> 00:29:47.900
networking mistakes. You ready? Ready. What are

00:29:47.900 --> 00:29:51.299
some common networking mistakes that you've observed

00:29:51.299 --> 00:29:56.480
and how can listeners avoid them? One of them

00:29:56.480 --> 00:30:00.259
is asking people for things and you don't know

00:30:00.259 --> 00:30:03.240
them from a can of paint. And if you don't know

00:30:03.240 --> 00:30:04.599
what I mean by that, that means if you don't

00:30:04.599 --> 00:30:07.160
know the person, you probably shouldn't be asking

00:30:07.160 --> 00:30:11.240
them for a favor, right? So sometimes People

00:30:11.240 --> 00:30:14.980
have not yet done what we're talking about, developed

00:30:14.980 --> 00:30:18.519
an authentic relationship, right? So let's say,

00:30:18.559 --> 00:30:20.940
for example, someone wants to get their child

00:30:20.940 --> 00:30:25.339
into some esteemed private school, right? And

00:30:25.339 --> 00:30:28.079
you know how hard that can be, right? The list

00:30:28.079 --> 00:30:31.680
along and you meet someone who has their child

00:30:31.680 --> 00:30:35.539
at that school. You just met that person and

00:30:35.539 --> 00:30:39.740
you grab their card. and you're on the fly at

00:30:39.740 --> 00:30:43.299
a networking event, you reach out to them afterwards

00:30:43.299 --> 00:30:47.759
and you say, hey, I met you at XYZ event. Hey,

00:30:47.900 --> 00:30:49.339
I love, I know you're a kid at such and such.

00:30:49.359 --> 00:30:50.539
I'd love to get my kid in there. Can you help

00:30:50.539 --> 00:30:53.319
me with that? Do not ask people for favors when

00:30:53.319 --> 00:30:55.519
you don't know them. So I think that's a networking

00:30:55.519 --> 00:30:57.980
mistake because if you do that, I'm looking at

00:30:57.980 --> 00:31:01.480
you with one raised eyebrow. So I think that's

00:31:01.480 --> 00:31:05.140
a networking mistake. The other networking mistake.

00:31:05.710 --> 00:31:07.609
is when you're reaching out to people that you

00:31:07.609 --> 00:31:11.269
don't know, if you don't give them a reason to

00:31:11.269 --> 00:31:15.069
grab onto why they should be interested, I think

00:31:15.069 --> 00:31:17.829
that's a flaw. If you're going to connect with

00:31:17.829 --> 00:31:20.089
someone, tell them why. And it could just be

00:31:20.089 --> 00:31:23.490
something complimentary. Hey, I see that you

00:31:23.490 --> 00:31:27.450
and I have a commonality in terms of we like

00:31:27.450 --> 00:31:32.170
purple elephants. Give them something. I saw

00:31:32.170 --> 00:31:35.440
you speak at. And I thought what you had to say

00:31:35.440 --> 00:31:39.599
was amazing. Give them something. So those are

00:31:39.599 --> 00:31:42.599
the two, what I would call, no, I add one more,

00:31:42.700 --> 00:31:46.779
three, the threesome here. The third one is just

00:31:46.779 --> 00:31:50.359
trying to collect as many contacts as you can.

00:31:51.140 --> 00:31:55.319
This speed dating, I would call it, right? Speed

00:31:55.319 --> 00:31:57.920
dating where you're just gathering information,

00:31:58.119 --> 00:32:01.279
but you're not doing anything with it. And then.

00:32:01.720 --> 00:32:04.000
Six months later, you decide that you're going

00:32:04.000 --> 00:32:06.480
to open the shoebox with all these cards in it,

00:32:06.500 --> 00:32:08.740
not knowing how you know this person and just

00:32:08.740 --> 00:32:11.000
aimlessly reach out to them, not knowing how

00:32:11.000 --> 00:32:13.640
you met them. So I think those are three fatal

00:32:13.640 --> 00:32:18.180
flaws of networking. Michael. Very good. There

00:32:18.180 --> 00:32:21.019
are so many points in all of those mistakes.

00:32:21.609 --> 00:32:24.809
which I've made. Okay. I've made all of those

00:32:24.809 --> 00:32:27.269
same mistakes and I've learned from them and

00:32:27.269 --> 00:32:29.890
I've learned what not to do, but there is so

00:32:29.890 --> 00:32:33.289
much I can't even go into it now. But we're going

00:32:33.289 --> 00:32:36.650
to save the listeners time, right? Save the listeners

00:32:36.650 --> 00:32:39.890
time. Okay. Because there's way too much for

00:32:39.890 --> 00:32:43.369
me to say. Can you share a specific example of

00:32:43.369 --> 00:32:45.930
how networking led to a significant professional

00:32:45.930 --> 00:32:51.200
milestone for you or a client? I can. So this

00:32:51.200 --> 00:32:54.740
is, yes, this is wow. Every time I think about

00:32:54.740 --> 00:32:58.099
it, I get goosebumps. So when I was working at

00:32:58.099 --> 00:33:00.680
Johnson Controls, I was a general manager and

00:33:00.680 --> 00:33:04.440
I was so interested in, I wanted to work abroad

00:33:04.440 --> 00:33:06.740
because I had an interest to be a general manager

00:33:06.740 --> 00:33:10.019
running like a large global business. But I knew

00:33:10.019 --> 00:33:11.859
my company wasn't going to allow me to do that

00:33:11.859 --> 00:33:14.460
if I could not evidence that I'm able to work

00:33:14.460 --> 00:33:17.980
outside of my home country successfully. So we

00:33:17.980 --> 00:33:19.940
went through this whole diatribe where they were

00:33:19.940 --> 00:33:21.900
like, hey, you're going to London. It was like,

00:33:21.900 --> 00:33:24.099
you're going to Egypt. And both of those things

00:33:24.099 --> 00:33:25.740
fell apart. Then, hey, you're going to South

00:33:25.740 --> 00:33:28.880
Africa. And that one actually stuck. So I was

00:33:28.880 --> 00:33:31.200
like, okay, great. But what I started thinking

00:33:31.200 --> 00:33:33.160
about was, and this was supposed to be a year

00:33:33.160 --> 00:33:36.859
to 18 months. So I was curious about, okay, so

00:33:36.859 --> 00:33:39.180
I have to give up the role that I'm in now to

00:33:39.180 --> 00:33:42.579
take on this role. So that's one thing. But when

00:33:42.579 --> 00:33:47.420
I get back. How would I be edged back into a

00:33:47.420 --> 00:33:49.200
role? Because clearly I can't go back to what

00:33:49.200 --> 00:33:51.220
I'm leaving because they're going to put someone

00:33:51.220 --> 00:33:53.880
else in this role and they're not going to say,

00:33:53.920 --> 00:33:55.240
hey, we're just going to keep your seat warm

00:33:55.240 --> 00:33:57.279
while you're gone. So I was just curious. I went

00:33:57.279 --> 00:33:59.220
to my HR person. I said, how would I go about

00:33:59.220 --> 00:34:03.079
finding, getting reoriented back into the company?

00:34:03.359 --> 00:34:05.140
I said, because I'm a little concerned about

00:34:05.140 --> 00:34:07.000
that, but I wouldn't want to say that out loud

00:34:07.000 --> 00:34:08.599
to too many people. So I was hoping and saying

00:34:08.599 --> 00:34:11.159
that to the HR person. She would give me some

00:34:11.159 --> 00:34:13.320
nuggets that I could hold on to. And her answer

00:34:13.320 --> 00:34:15.000
was, she said, you probably need to talk to Ian

00:34:15.000 --> 00:34:18.139
Campbell. And Ian Campbell was this amazing leader

00:34:18.139 --> 00:34:20.159
in my business who reported to our business unit

00:34:20.159 --> 00:34:21.940
president. He was the person that signed off

00:34:21.940 --> 00:34:24.519
on all the expat assignments. I came to know

00:34:24.519 --> 00:34:27.760
him because he was the sponsor of one of our

00:34:27.760 --> 00:34:30.280
employee resource groups. So I knew of him just

00:34:30.280 --> 00:34:32.039
that way. She said, well, go talk to him. She

00:34:32.039 --> 00:34:33.639
said, he can probably give you some advice. So

00:34:33.639 --> 00:34:36.239
now I'm like, how do I ask this question? Because

00:34:36.239 --> 00:34:39.019
I don't want him to think that. I don't know.

00:34:39.039 --> 00:34:40.579
I just didn't want it to be negative. I didn't

00:34:40.579 --> 00:34:42.840
want him to feel that I was worried, though I

00:34:42.840 --> 00:34:46.159
was worried. And he's very high in the pecking

00:34:46.159 --> 00:34:49.000
order in the company. So I go and I meet with

00:34:49.000 --> 00:34:52.460
him and I tell him about where I'm going. And

00:34:52.460 --> 00:34:54.219
he's like, yeah, I know. I'm excited because

00:34:54.219 --> 00:34:56.659
South Africa is one of, he's from the UK. And

00:34:56.659 --> 00:34:58.280
he said South Africa is one of the favorite places

00:34:58.280 --> 00:35:00.980
for him and his wife. So that was a good opportunity

00:35:00.980 --> 00:35:03.920
to have some great dialogue. So then I said to

00:35:03.920 --> 00:35:05.400
him, I said, yeah, I said, I was thinking about

00:35:05.400 --> 00:35:08.079
when I get back. How's the best way for me to

00:35:08.079 --> 00:35:09.800
position myself? I said, I think about companies

00:35:09.800 --> 00:35:12.780
like GE because traditionally a GE would tell

00:35:12.780 --> 00:35:15.420
you you're going to have this role. Then you're

00:35:15.420 --> 00:35:17.199
going to have this role. They can give you two

00:35:17.199 --> 00:35:19.880
or three roles forward. And in my organization,

00:35:20.019 --> 00:35:21.760
we didn't necessarily do that. I said, so what

00:35:21.760 --> 00:35:23.739
would you advise? I said, because I want to make

00:35:23.739 --> 00:35:25.739
sure that I position myself well when I return.

00:35:25.860 --> 00:35:29.139
He said, so glad you asked. And he told me a

00:35:29.139 --> 00:35:31.840
story, Michael, of someone talking about mistakes.

00:35:32.280 --> 00:35:34.500
He told me about someone who went on an expat

00:35:34.500 --> 00:35:38.860
assignment for three years. to Europe, came back

00:35:38.860 --> 00:35:43.280
three years later. Leadership had changed. People

00:35:43.280 --> 00:35:46.679
had pretty much forgot that he was away. So they

00:35:46.679 --> 00:35:50.039
had to scramble around when he got back to find

00:35:50.039 --> 00:35:52.300
him something. He had to wait until something

00:35:52.300 --> 00:35:54.019
was found. So it was somewhat uncomfortable.

00:35:54.139 --> 00:35:55.960
And I was like, oh my gosh, I really don't want

00:35:55.960 --> 00:35:59.239
that. So I said, how can I avoid that? So he

00:35:59.239 --> 00:36:01.340
said, what you should do, he said, because it's

00:36:01.340 --> 00:36:04.159
really, things change quickly. He says, you want

00:36:04.159 --> 00:36:08.000
to keep yourself in front of leaders. He said,

00:36:08.059 --> 00:36:10.599
so come back every quarter and make sure that

00:36:10.599 --> 00:36:13.820
you talk to your mentors and your sponsors. He

00:36:13.820 --> 00:36:16.179
said, then he said, of which I will be one. So

00:36:16.179 --> 00:36:18.820
he gave me the opportunity for him to be a sponsor,

00:36:18.940 --> 00:36:21.039
which is amazing. That's a whole nother podcast,

00:36:21.380 --> 00:36:24.760
right? So I said, okay, I'm going to do that.

00:36:25.000 --> 00:36:28.460
So I did what he asked me to do. And then I knew

00:36:28.460 --> 00:36:31.260
back to networking. He's someone that loves,

00:36:31.500 --> 00:36:35.000
he's a triathlete. And every time, and then he

00:36:35.000 --> 00:36:36.860
loves South Africa. So every time I would come

00:36:36.860 --> 00:36:38.860
back every quarter, I would bring him something

00:36:38.860 --> 00:36:42.619
like a water bottle about South Africa. FIFA

00:36:42.619 --> 00:36:45.739
was in South Africa the year I was there. So

00:36:45.739 --> 00:36:47.280
I brought him like a t -shirt back from that.

00:36:47.340 --> 00:36:49.500
So just things that would resonate with him.

00:36:50.039 --> 00:36:52.719
And he was reminding me, he said, then when you

00:36:52.719 --> 00:36:55.900
get, when you know six months in advance, when

00:36:55.900 --> 00:36:57.980
you're coming back, let me know. He said, because

00:36:57.980 --> 00:37:00.579
we need to start thinking about roles for you.

00:37:00.599 --> 00:37:01.980
He says, a lot of times we'll have things in

00:37:01.980 --> 00:37:04.010
incubation. And we can start saying, hey, we

00:37:04.010 --> 00:37:05.849
know Giselle's coming back. So I said, okay,

00:37:05.889 --> 00:37:08.409
great. So I did all the things he asked me to

00:37:08.409 --> 00:37:09.570
do. So that's the other thing I would say in

00:37:09.570 --> 00:37:11.750
relationships, follow people's instructions,

00:37:11.989 --> 00:37:15.369
right? When they give them to you. And what happened,

00:37:15.389 --> 00:37:18.349
Michael, was amazing. I was concerned about having

00:37:18.349 --> 00:37:21.030
a single job when I got back. I actually had

00:37:21.030 --> 00:37:27.250
11 internal offers for roles. That's nice. That's

00:37:27.250 --> 00:37:30.510
very nice. And it's so much more comforting when

00:37:30.510 --> 00:37:32.630
you know you have something to come back to.

00:37:32.989 --> 00:37:35.909
Correct. Because you can very quickly, especially

00:37:35.909 --> 00:37:38.050
in the corporate world, you can be forgotten

00:37:38.050 --> 00:37:41.469
about. And you don't want that ever to happen.

00:37:41.630 --> 00:37:46.550
So very quickly, give me three actionable steps

00:37:46.550 --> 00:37:49.969
our listeners can take today to improve their

00:37:49.969 --> 00:37:52.010
networking skills. Give me three quick ones.

00:37:52.269 --> 00:37:56.829
Sure. So the first one I would say is. make a

00:37:56.829 --> 00:38:01.829
plan in terms of how you are going to follow

00:38:01.829 --> 00:38:05.309
up with your network, your general plan, how

00:38:05.309 --> 00:38:07.250
are you going to make it happen? I would start

00:38:07.250 --> 00:38:11.070
with that. Second of all, I would think about

00:38:11.070 --> 00:38:16.909
what is your goal or goals so that you can then

00:38:16.909 --> 00:38:20.280
start to think about Where can I find individuals

00:38:20.280 --> 00:38:24.119
that can assist me on this journey? That might

00:38:24.119 --> 00:38:29.300
be organizations, that might be different geographies,

00:38:29.340 --> 00:38:33.659
et cetera. And number three, I would say, begin

00:38:33.659 --> 00:38:36.940
to think about the network you already have.

00:38:37.179 --> 00:38:39.639
So for example, if you have an undergraduate

00:38:39.639 --> 00:38:43.119
degree, those alum, that's a network for you.

00:38:43.389 --> 00:38:46.269
Think about networks that are already easy for

00:38:46.269 --> 00:38:49.349
you to actually get into. It could be if you

00:38:49.349 --> 00:38:54.590
are in a, for example, I am in like a National

00:38:54.590 --> 00:38:56.489
Black MBA Association, for example, and they

00:38:56.489 --> 00:38:58.090
have 33 different chapters around the country.

00:38:58.449 --> 00:39:01.590
So if I wanted to expand knowing people in that

00:39:01.590 --> 00:39:05.590
industry, in a particular segment, I could use

00:39:05.590 --> 00:39:08.429
that organization. So use what you already have

00:39:08.429 --> 00:39:15.469
first. That is absolutely fantastic. You are

00:39:15.469 --> 00:39:19.389
such a great guest. Giselle, if somebody wanted

00:39:19.389 --> 00:39:22.909
to get hold of you, either for a talking speech,

00:39:23.230 --> 00:39:26.889
even for you to coach them, how would they get

00:39:26.889 --> 00:39:29.690
hold of you? Sure. You can find me on LinkedIn

00:39:29.690 --> 00:39:35.070
at Giselle Marcus, G -I -S -E -L -E Marcus, M

00:39:35.070 --> 00:39:38.309
-A -R -C -U -S. And I also have a website, www

00:39:38.309 --> 00:39:43.969
.gisellemarcus .com. On Facebook, I am IamGiselleMarcus.

00:39:44.230 --> 00:39:47.849
See you there. All right. That's good. Giselle,

00:39:47.989 --> 00:39:50.590
I'll speak with you soon. Look forward to it,

00:39:50.650 --> 00:39:52.550
Michael. Thanks for having me. This was awesome.

00:39:53.710 --> 00:39:56.889
Well, hold on, folks. Don't go anywhere. Let

00:39:56.889 --> 00:39:59.050
me just read a few of our sponsors that we have.

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00:41:06.280 --> 00:41:12.019
-U -P -K -I -D -S .org. A huge thank you to our

00:41:12.019 --> 00:41:14.699
guests for sharing such incredible insights today.

00:41:15.000 --> 00:41:18.460
And of course, a big shout out to you, our amazing

00:41:18.460 --> 00:41:21.480
listeners, for tuning in and spending your time

00:41:21.480 --> 00:41:24.579
with us. If you're interested in my digital courses,

00:41:25.309 --> 00:41:27.710
being coached, or having me come and talk to

00:41:27.710 --> 00:41:31.170
your company, just go to Michael and fill out

00:41:31.170 --> 00:41:34.690
the request form. Remember, networking isn't

00:41:34.690 --> 00:41:37.409
about being perfect. It's about being present.

00:41:37.829 --> 00:41:40.570
So take what you've learned today, get out there,

00:41:40.670 --> 00:41:43.690
and make some meaningful connections. If you've

00:41:43.690 --> 00:41:46.429
enjoyed this episode, please don't forget to

00:41:46.429 --> 00:41:49.630
subscribe. Leave us a review and share it with

00:41:49.630 --> 00:41:51.949
someone who could use a little networking inspiration.

00:41:52.769 --> 00:41:55.840
Let's keep the conversation going. You can find

00:41:55.840 --> 00:42:00.179
me on Apple, Spotify, Pandora, YouTube, or my

00:42:00.179 --> 00:42:04.079
website, foreman .com slash podcasts.
