WEBVTT

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Hello, and welcome to Networking Unleashed, Building

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Profitable Connections. Welcome back to the show,

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folks. I'm your host, Michael Forman, and you're

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listening to the podcast where networking is

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more than just awkward handshakes and bad coffee.

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It's an art and a talent. But here's the twist.

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It's an art and talent you can actually learn.

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Yes, even if you're the person hiding in the

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corner at every event pretending to check emails.

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Networking isn't just a nice skill to have, it's

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a game changer. When you get good at it, you'll

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wonder why you didn't start sooner. More connections,

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more opportunities, more profits. It's like unlocking

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a cheat code for life. I have a guest who is

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all about networking. She has her own podcast.

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So let me just start by saying... that she is,

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besides being a dynamic podcast host, she's an

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entrepreneur and an advocate for resilience in

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business. Now, before I butcher the rest of her

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background, let me introduce Sana and let her

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take it away. Sana, how are you? Good morning,

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Michael. It's so good to be here. Thanks for

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having me on your podcast. I'm doing well. I'm

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up in Colorado right now. That's good. So you

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want to tell us a little bit about your background

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at all or? I'll be glad to do that. I come from

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a background of business and honestly worked

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in a cubicle for about 15 years. And once I got

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out of that cubicle and realized that you could

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go and meet people and shake hands and network,

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I really took hold of that. And for the last

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10 years, I've been running a business. We took

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it quite rapidly, but steady growth to we're

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right at about a million now. And so that was

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a big achievement from about 15 ,000 annually,

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10 years ago. And through that, I've done that

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through networking, being good to people. That

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sounds like a great start and a great way to

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continue with all of your networking. But let's

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start with your story. What was your first aha

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moment when you realized the true power of networking?

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I went to a chamber meeting. And sitting in the

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chamber meeting, it felt like people were in

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their same spots, same crowd. They were with

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the same four people. I could just tell this

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being in the room. And someone came up to me

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and said, Ron, how are you? And it was just so

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personable. So it changed everything for me.

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And then at that point, she introduced me to

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B &I, which is a networking group internationally

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known. And from there, I really worked on getting

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my crowd and then those people being able to

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refer and it just helping your business because

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you're the person that knows who to go to. So

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people start valuing you for more than what I

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normally do, which is install physical security.

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People would start coming up to me for, hey,

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do you know somebody that works on gutters? Do

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you have a pressure washer? So I saw the value

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in that. That's very good. And being that person,

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that referral source, they're not afraid to talk

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to you. They're saying, oh, she'll just introduce

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me to somebody who will be able to help me. And

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being that person is always the most important

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piece of the puzzle. In your journey, what has

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been the most meaningful connection you've made

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and what made it stand out? Just recently got

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back from Oklahoma where I did a entrepreneurial

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documentary series that airs on Amazon Prime.

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That was for it was all about networking. And

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I would say that's life changing when you compete

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about 60 ,000 people applied and about 100 got

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selected. So to go into an incubator type environment

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where you're competing and working with people

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and realizing that these people are actually

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my team and my friends and then you're networking.

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You're networking across the world across the

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United States. Definitely. So I would say that's

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probably been my most meaningful, although every

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interaction you have. is meaningful. That's because

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you never know who you're talking to. And you

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never know who their network is. So you might

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be talking to somebody on a local level, but

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he may know somebody who he will want to introduce

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you to and get you on a national stage. So you

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never know. So it's very good. How would you

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differentiate between transactional networking

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and building genuine, long lasting relationships?

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Well, I'm more about building relationships because

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when I come into someone's home to or their business

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to look at security, I'm thinking about them

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on a personal level and I'm thinking about their

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safety. So it's much more meaningful to me than

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than just a transaction. I would say I was at

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my business partners life coach. We went to a

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dinner there one night. This was recently. And

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the person's talking about has no idea really

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what we do so much. We're just talking. We're

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just getting to know one another. And this person

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was late to the party and quick conversation.

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And the next thing I know, within the month,

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we're installing quite a extensive gate system

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at their house. So I would say, and I care about

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that. It's not, oh, I want to meet this person

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because I'm going to install a gate at their

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property. He was complaining in the conversation

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of The bane of my existence is that gate that

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runs on solar power at my front entrance. And

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I was like, I can solve that problem for you.

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And so that felt great. And it felt more like

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every time someone comes to us with. a problem

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that we can provide a solution for. I feel like

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in our work, we have an entire storyline for

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them and we get to know them and we want to be

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the call that they make if something is aggravating

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to them or they need to increase their security.

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So I would say honestly, I'm not interested in

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transactional type business at all. I'm more

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in the relationship business. Well, firstly,

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one thing you said is that you are a problem

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solver. Okay. That's the number one goal to be

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a good networker. I also have found that as of,

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since the pandemic, before the pandemic, people

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were very transactional. They were very like

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building up their customer list. But afterwards

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with the advent of zoom coming into its own.

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thing and everybody talking on their cell phones

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is people forgot how to speak with one another.

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They forgot how to communicate. And after the

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pandemic, they forgot how to do all this. So

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now we're into the realm of building relationships,

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not just customers. So that's a huge difference.

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And that's what I go all around talking about.

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But it's not transactional anymore. It's what

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you feel. and that relationship that you're building.

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It's always paying attention to everything that's

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going on around you when you're talking to that

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person. And even if I go and install, we work

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in a lot of HOAs with our security business.

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And even if I go install an access panel in a

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pool room, when I leave that pool room, it's

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going to be neater and cleaner. I wasn't there

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just to do that. I was there to make that a better

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place. And when I work with someone, I want to

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make them better as well. Absolutely. And by

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that, you said it so perfectly. You listen to

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everything because you have to listen to the

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people and not hear them. And it's very difficult

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to say, but if you listen to them and here's

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the kicker, you pause after they are talking

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because that little pause tells them that you

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were listening to them. tells them that you were

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paying attention and you respond to whatever

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they said and that you don't come up with the

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next thing that you have to say. You're responding

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to what they said. So it's very important. What

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are some key habits or daily practices you follow

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to keep your network warm and active and even

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when you're not networking? reach out to people

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as they come across my mind. So people will often

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tell me in networking meetings, sometimes people

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will read something that I sent to them because

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it was on a day where they didn't feel inspired

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and they might have received a text. And it's

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warm, it's genuine, it's honestly what's on my

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heart. So I feel like anyone that is in my reach

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is very important and they're in my reach for

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a reason. So I'm constantly thinking about them,

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wishing them well in my daily practice of life.

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And if they come across my mind in a specific

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way of you should tell them this, I make sure

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to do that. Because that that that's her inner

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voice saying, you know what, I should really

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reach out to the person because you don't know

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what they're all about, what they're doing. But

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I have found more times than not when I get.

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the inkling to call somebody or text somebody

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or email somebody that I haven't thought of for

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a while, it always comes back to me and says,

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oh, you know what? I'm glad you called me or

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I'm glad you texted me because I have this problem.

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So it all works out. So it's very good to go

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with your gut, so to speak, and just network

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that way. Can you share a time when a connection

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you invested in paid off years later in an unexpected

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way? I would say that's definitely through B

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and I, I was in B and I, and then when I took

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a break from B and I wasn't as active, my business,

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your business just gets so busy that sometimes

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you have to take a step back and B and I was

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very understanding about that. But the people

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of my chapter would call and check on me at least

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yearly. And then I thought, oh, I'm sure they're

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just wanting me to get active again. But however,

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It was a time I knew it was a time I was so busy

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growing my business. So then when I did. Come

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back to the group to help grow the group. The

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connections there were foundational and it was.

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I'm a cheerleader at heart, so it was if you

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were building the biggest stock and you're already

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on top and you don't know how you got there with

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that group of people and that is from years of.

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That group of people investing in me and then

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I constantly the people that are in your reach

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You're constantly giving business to because

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you know them you trust them. So of course you're

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going to refer that person and I believe that

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Foundation through all of those years Definitely

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came around when I got active with that group

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again, and it's been very meaningful and profound

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to my business The people that you meet in B

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&I I've been friendly with the people and I met

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in B &I four or five six years ago and even though

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I stopped with B &I I'm still friendly with most

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of those people and Now a lot of them are in

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my chamber. Okay, so I see them constantly but

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I always refer to them and if I know somebody

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that needs their help, I'll of course I'll reach

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out to them and put them together. So those are

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very good relationships that you've kindled and

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that you flame, that you fan the flames, and

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that you make them into true relationships. So

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B &I is great that way. What role has vulnerability

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and authenticity played in the way that you build

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professional relationships? I wouldn't do anything

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without vulnerability. I would say probably,

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although professionally, try to keep my heart

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leading in everything. And I feel that is being

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true to who I am, which is authenticity. Believe

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that in the industry where I am in security and

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biometrics and then doing a podcast, everything

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is about being creative, finding a solution and

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often thinking outside the box. And if you're

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not true to who you are and You can't do that.

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So I feel like it's not just a formula. It's

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often you're creating that formula yourself.

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And so I think that you have to really know yourself

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to be able to do that and do it successfully

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with confidence. I truly believe what you just

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said. And what I feel is that if you are not

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authentic. You are not true to yourself. And

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you, if you were not, if you were that way, when

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you go to a networking event and you go to another

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networking event, let's say three months and

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you see the same people, you can't remember what

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you said to them. If you weren't telling them

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from the heart, if you weren't authentic and

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they'll say, this isn't what he said three months

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ago. So which one do I believe? So I just believe

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in being yourself. being authentic. And as you

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say, be that good referral source because whenever

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they look at you, they'll say, you know what?

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Santa is the person who I want to call. I need

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a roofer, but I know she doesn't do it, but I

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know her and respect her enough where she's not

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going to lead me down the wrong path. So that's

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very good. In today's fast paced digital first

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world. How do you make networking efforts more

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intentional with being less overwhelming? I feel

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like consistency is extremely important. You

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got to show up and you've got to be there as

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well as you've got to have your technology stack

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for your business so that if you hand your card

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to someone. You they scan your QR or they look

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you up. You need to be looking like you're open

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on every platform that you have. And. What advice

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would you give someone who feels like they don't

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have a strong network or don't know where to

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start? To show up and smile. I get that a lot.

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I get the light. And what you said before. was

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the consistency. So when you're showing up and

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smiling and you're being the authentic self,

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of course, but that consistency factor. So whatever

00:15:46.820 --> 00:15:49.740
you're doing, whatever you're showing up, whatever,

00:15:49.960 --> 00:15:52.039
do it consistently. And I don't mean like for

00:15:52.039 --> 00:15:54.980
a week or two consistent because you really can't

00:15:54.980 --> 00:15:59.299
tell anything for at least six months. So you

00:15:59.299 --> 00:16:02.940
have to be consistent. And what more than meeting

00:16:02.940 --> 00:16:06.759
the person, of course, is the follow up. and

00:16:06.759 --> 00:16:09.519
the follow -up is much more key than even meeting

00:16:09.519 --> 00:16:14.000
them. Okay, who has been a networking mentor

00:16:14.000 --> 00:16:17.360
for you and what did they teach you that stuck?

00:16:18.919 --> 00:16:21.860
The people that have been mentoring network or

00:16:21.860 --> 00:16:24.840
networking mentors to me have been the people

00:16:24.840 --> 00:16:27.320
that are very consistent. They're gonna be there,

00:16:27.659 --> 00:16:31.710
the leaders in the groups. And I would say the

00:16:31.710 --> 00:16:34.690
people that show up to give more, they're really

00:16:34.690 --> 00:16:38.889
there to greet you and talk about your business

00:16:38.889 --> 00:16:41.990
and what's going on with you. And then they become

00:16:41.990 --> 00:16:45.230
such a pillar in a group that of course you just

00:16:45.230 --> 00:16:47.009
know that they're a financial advisor, although

00:16:47.009 --> 00:16:49.070
they've not really spoken about it that much

00:16:49.070 --> 00:16:51.629
because they're asking about what you're doing.

00:16:51.850 --> 00:16:55.429
So I feel that is always the people that I gravitate

00:16:55.429 --> 00:17:00.940
to and that I take lessons and notes on. Absolutely,

00:17:00.940 --> 00:17:05.259
because the art of networking is to give, not

00:17:05.259 --> 00:17:09.759
to receive. It's to see what they are, what you

00:17:09.759 --> 00:17:12.539
can help them with. And really, one thing that

00:17:12.539 --> 00:17:16.980
I say to a new person is, how can I make you

00:17:16.980 --> 00:17:20.220
more successful? How can I be a good referral

00:17:20.220 --> 00:17:22.799
source for you? That usually blows your mind,

00:17:22.880 --> 00:17:24.700
and they don't say, I don't even know what you

00:17:24.700 --> 00:17:27.240
do yet. And that's because I've gotten everything

00:17:27.240 --> 00:17:30.190
from them. So that's very good. And let's bring

00:17:30.190 --> 00:17:34.369
this around full circle. Looking ahead, how do

00:17:34.369 --> 00:17:38.250
you see networking evolving and what can we all

00:17:38.250 --> 00:17:43.390
do now to future future proof our connections?

00:17:44.769 --> 00:17:47.650
I think living in a forward technology world,

00:17:48.069 --> 00:17:51.490
we're already there. I feel like it's not just

00:17:51.490 --> 00:17:55.470
going to church is networking. Everything has

00:17:55.470 --> 00:17:59.769
combined and Everyone wants to be not just a

00:17:59.769 --> 00:18:02.509
business card. It's a personal story They want

00:18:02.509 --> 00:18:05.589
to know your story and I feel like that is where

00:18:05.589 --> 00:18:08.950
personal brand it's you've got to be all of it

00:18:08.950 --> 00:18:11.250
and I think that is I think that's where we are

00:18:11.250 --> 00:18:15.890
and where we're going is more just being more

00:18:15.890 --> 00:18:21.049
personable and Finding that it's not just a business

00:18:21.049 --> 00:18:23.549
that you're calling. It's your neighbor. And

00:18:23.549 --> 00:18:26.769
so I think that care is where we'll continue

00:18:26.769 --> 00:18:32.089
to go. Okay. Santa, I have to tell you that this

00:18:32.089 --> 00:18:34.990
was still very nice, very good. I could probably

00:18:34.990 --> 00:18:37.470
talk to you for another two hours, all about

00:18:37.470 --> 00:18:40.009
your business and everything else. I have a large

00:18:40.009 --> 00:18:42.210
security background, so I'm very interested in

00:18:42.210 --> 00:18:45.730
what you do, but that's not our topic for today.

00:18:46.190 --> 00:18:49.109
Santa, how could somebody get hold of you if

00:18:49.109 --> 00:18:53.180
they wanted to get hold of you? I am on LinkedIn

00:18:53.180 --> 00:18:57.799
under Santa Phillips. And then I also, my business

00:18:57.799 --> 00:19:02.500
website is blueskysystemsllc .com. And then this

00:19:02.500 --> 00:19:05.339
season I'm doing, producing the podcast called

00:19:05.339 --> 00:19:07.799
The McCaw Show, where it's people just like yourself,

00:19:07.799 --> 00:19:10.799
Michael, that I find interesting, something neat

00:19:10.799 --> 00:19:13.640
about them. And so I just sit down and interview

00:19:13.640 --> 00:19:15.880
them and find out what goes on in their head

00:19:15.880 --> 00:19:17.940
and what are they like at five o 'clock in the

00:19:17.940 --> 00:19:20.400
morning, that sort of thing. So it's a very personable

00:19:20.400 --> 00:19:22.839
podcast, but it's all centered around business.

00:19:23.470 --> 00:19:26.670
Very good very good Santa. Thank you so much

00:19:26.670 --> 00:19:29.849
for coming on This was I still had a great time

00:19:29.849 --> 00:19:32.650
and hopefully I'll talk to you soon. Yeah. Thank

00:19:32.650 --> 00:19:36.150
you Michael. It was great. You're welcome Well,

00:19:36.230 --> 00:19:39.170
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dot org. Well, that's a wrap, folks. A huge thank

00:20:57.140 --> 00:21:00.220
you to our special guests for sharing such incredible

00:21:00.220 --> 00:21:03.420
insights today. And of course, a big shout out

00:21:03.420 --> 00:21:07.000
to you, our amazing listeners, for tuning in

00:21:07.000 --> 00:21:10.579
and spending your time with us. Remember, networking

00:21:10.579 --> 00:21:13.980
isn't about being perfect. It's about being present.

00:21:14.640 --> 00:21:17.059
So take what you've learned today, get out there,

00:21:17.319 --> 00:21:20.259
and make some meaningful connections. If you

00:21:20.259 --> 00:21:22.880
enjoyed this episode, don't forget to subscribe,

00:21:23.400 --> 00:21:25.859
leave us a review, and share it with someone

00:21:25.859 --> 00:21:28.240
who could use a little networking inspiration.

00:21:29.160 --> 00:21:32.200
Let's keep the conversation going. You can find

00:21:32.200 --> 00:21:36.900
me on Apple. Spotify, YouTube, or my website,

00:21:37.240 --> 00:21:41.039
michaelaforman .remember. Until next time, keep

00:21:41.039 --> 00:21:43.920
practicing, keep connecting, and keep building

00:21:43.920 --> 00:21:46.900
those relationships. This is Michael A. Forman

00:21:46.900 --> 00:21:50.000
signing off. Take care and happy networking.
