WEBVTT 00:00:16.649 --> 00:00:20.829 Hello, and welcome to Networking Unleashed, Building 00:00:20.829 --> 00:00:23.910 Profitable Connections. Welcome back to the show, 00:00:23.929 --> 00:00:26.969 folks. I'm your host, Michael Foreman, and you're 00:00:26.969 --> 00:00:29.489 listening to the podcast where networking is 00:00:29.489 --> 00:00:32.229 more than just awkward handshakes and bad coffee. 00:00:32.390 --> 00:00:35.770 It's an art and a talent. But here's the twist. 00:00:35.890 --> 00:00:38.729 It's an art and talent you can actually learn. 00:00:39.049 --> 00:00:41.770 Yes, even if you're the person hiding in the 00:00:41.770 --> 00:00:44.850 corner at every event pretending to check emails. 00:00:46.000 --> 00:00:49.140 Networking isn't just a nice skill to have, it's 00:00:49.140 --> 00:00:52.079 a game changer. When you get good at it, you'll 00:00:52.079 --> 00:00:55.240 wonder why you didn't start sooner. More connections, 00:00:55.560 --> 00:01:00.500 more opportunities, more profits. It's like unlocking 00:01:00.500 --> 00:01:03.200 a cheat code for life. So whether you're the 00:01:03.200 --> 00:01:05.599 life of the party or the just let me stay at 00:01:05.599 --> 00:01:08.359 home and text type, we've got something for you. 00:01:08.439 --> 00:01:11.540 So stick around. Let's turn those awkward small 00:01:11.540 --> 00:01:16.079 talk moments into big wins. I've got actually 00:01:16.079 --> 00:01:19.819 an incredible guest today. Her name is Amanda 00:01:19.819 --> 00:01:24.099 Hanks, and she's got really a comprehensive background, 00:01:24.319 --> 00:01:27.700 but I'm going to let her go into it. But I will 00:01:27.700 --> 00:01:32.359 just say that Amanda survived cult life and trafficking 00:01:32.359 --> 00:01:37.359 to become the millionaire muse. And her journey 00:01:37.359 --> 00:01:40.879 embodies resilience transformed into results. 00:01:41.680 --> 00:01:44.739 So without butchering that too much, Amanda, 00:01:45.040 --> 00:01:47.459 welcome to the podcast. And why don't you tell 00:01:47.459 --> 00:01:49.620 us a little bit more about your background? Yeah, 00:01:49.640 --> 00:01:52.340 thank you so much for having me. So yeah, as 00:01:52.340 --> 00:01:54.560 you said, I was raised in a very unconventional, 00:01:54.659 --> 00:01:58.719 ultra conservative cult. And then after we outgrew 00:01:58.719 --> 00:02:01.879 that and got out of the cult, in my adult life, 00:02:01.900 --> 00:02:04.159 I ended up being sex and labor trafficked by 00:02:04.159 --> 00:02:09.310 my ex -boyfriend. All those things serve to teach 00:02:09.310 --> 00:02:12.469 me how to become a better communicator and writer. 00:02:12.650 --> 00:02:15.810 So I'm grateful for those opportunities that 00:02:15.810 --> 00:02:18.729 have now served me. And so now I write and I 00:02:18.729 --> 00:02:22.430 help people communicate and connect with impact 00:02:22.430 --> 00:02:25.990 and with a strategy. And yeah, I'm super blessed. 00:02:27.449 --> 00:02:30.750 That's fantastic. There is a local organization 00:02:30.750 --> 00:02:35.129 called Revved Up Kids. And they have a website 00:02:35.129 --> 00:02:39.050 revvedupkids .org, which I think you might find 00:02:39.050 --> 00:02:42.289 very interesting. And they're actually a sponsor 00:02:42.289 --> 00:02:45.569 for the podcast, but it falls right along the 00:02:45.569 --> 00:02:48.469 lines of trafficking and protecting the young 00:02:48.469 --> 00:02:51.590 girls from their family, basically, or anybody 00:02:51.590 --> 00:02:55.870 else. But just to take a look into that. How 00:02:55.870 --> 00:02:59.729 does effective copywriting contribute to building 00:02:59.729 --> 00:03:04.789 strong, profitable business relationships? And 00:03:04.789 --> 00:03:07.849 it's... The whole reason for strong, profitable 00:03:07.849 --> 00:03:11.349 businesses, because copywriting is a form of 00:03:11.349 --> 00:03:15.129 communication. And it's a form that most of your 00:03:15.129 --> 00:03:18.009 leads or business partners or people interested 00:03:18.009 --> 00:03:20.650 in you will encounter first before they actually 00:03:20.650 --> 00:03:22.789 get the opportunity to encounter you. They read 00:03:22.789 --> 00:03:26.509 something online. They see content online. They 00:03:26.509 --> 00:03:29.949 see words online, add something. So copywriting 00:03:29.949 --> 00:03:32.129 is usually people's first and last impression 00:03:32.129 --> 00:03:36.270 of you. So it is the most. important piece of 00:03:36.270 --> 00:03:40.930 business, I would dare say, because it's communication 00:03:40.930 --> 00:03:44.590 and communication is what makes the world go 00:03:44.590 --> 00:03:48.710 round. Absolutely right. The networking and communication 00:03:48.710 --> 00:03:52.689 is the crux of, I would say, every business, 00:03:52.729 --> 00:03:56.650 but it's every person as well. So it's very important. 00:03:56.949 --> 00:04:01.210 What are customer pain points most businesses 00:04:01.210 --> 00:04:06.580 overlook when crafting their message? They often 00:04:06.580 --> 00:04:11.810 tend to try to speak with their own voice. to 00:04:11.810 --> 00:04:15.210 the person they are right now instead of looking 00:04:15.210 --> 00:04:17.649 at who their ideal client is and speaking to 00:04:17.649 --> 00:04:20.310 that person. They get too caught up in their 00:04:20.310 --> 00:04:23.149 own brand voice or their own personal voice that 00:04:23.149 --> 00:04:25.129 they forget that they're not trying to sell themselves. 00:04:25.149 --> 00:04:27.170 They're trying to sell themselves five years 00:04:27.170 --> 00:04:30.970 ago and they want to go too deep too quick and 00:04:30.970 --> 00:04:33.769 they completely go over their prospects heads 00:04:33.769 --> 00:04:35.990 completely or the person they're looking to connect 00:04:35.990 --> 00:04:39.709 with. That's very good information and very good 00:04:39.709 --> 00:04:42.980 insights. How can professionals use networking 00:04:42.980 --> 00:04:47.060 insights to create more persuasive and conversation 00:04:47.060 --> 00:04:52.060 -driven copy? I love the test of seeing how people 00:04:52.060 --> 00:04:55.360 introduce me, because how they introduce me is 00:04:55.360 --> 00:04:58.060 how they actually perceive me, and it tells me 00:04:58.060 --> 00:05:01.540 what my communication and how they're interpreting. 00:05:02.160 --> 00:05:04.899 either my copy or my communication. That's a 00:05:04.899 --> 00:05:07.540 telltale sign. If they don't know how to explain 00:05:07.540 --> 00:05:10.100 who you are or what you do, that's a massive 00:05:10.100 --> 00:05:12.839 problem and a massive disconnect. So I'm always 00:05:12.839 --> 00:05:15.220 curious in networking events or even situations 00:05:15.220 --> 00:05:18.100 like this, how people end up introducing you 00:05:18.100 --> 00:05:19.860 to other people. Pay attention to that because 00:05:19.860 --> 00:05:22.360 that will give you insight into how people are 00:05:22.360 --> 00:05:25.339 interpreting your copy or your messaging. And 00:05:25.339 --> 00:05:29.139 then also you get to practice new different lines. 00:05:29.339 --> 00:05:32.100 You get to practice new different. catchphrases. 00:05:32.100 --> 00:05:34.240 You get to practice new different titles that 00:05:34.240 --> 00:05:37.579 you want to try. And it's a really great instant 00:05:37.579 --> 00:05:40.800 feedback. People go, oh, you know, that's usually 00:05:40.800 --> 00:05:43.139 a good sign. Or if they go, okay, then that means 00:05:43.139 --> 00:05:46.220 you're boring. So paying attention to how people 00:05:46.220 --> 00:05:48.720 interact with you when you talk about what you 00:05:48.720 --> 00:05:52.740 do, how people introduce you is almost instant 00:05:52.740 --> 00:05:57.050 marketing feedback and very valuable data. Yeah. 00:05:57.110 --> 00:05:59.730 You're touching on so many points, so many networking 00:05:59.730 --> 00:06:04.430 points, which are so on point that I can't, I 00:06:04.430 --> 00:06:06.589 don't know where to begin. As far as I'm concerned, 00:06:06.709 --> 00:06:09.149 you're doing everything correct. When you give 00:06:09.149 --> 00:06:12.389 that 30 second elevator pitch or speech that 00:06:12.389 --> 00:06:15.050 you want to give, you're seeing the reaction. 00:06:15.410 --> 00:06:18.550 So if the reaction isn't good from what you say, 00:06:18.750 --> 00:06:20.629 then you're like, all right, I'm going to scrub 00:06:20.629 --> 00:06:23.310 that. And I'm going to try something else. So 00:06:23.310 --> 00:06:25.490 you're right. So you see by the actions and reactions 00:06:25.490 --> 00:06:29.670 of everybody concerned. Can you share a framework 00:06:29.670 --> 00:06:33.509 or method for crafting copy that speaks directly 00:06:33.509 --> 00:06:37.350 to a customer's pain points? That's a good one. 00:06:37.629 --> 00:06:41.810 What I normally do when I'm writing is I look 00:06:41.810 --> 00:06:45.490 at what I want the end result or emotion to be. 00:06:45.829 --> 00:06:49.170 And I work backwards from that emotion. So if 00:06:49.170 --> 00:06:53.240 I want. peace, then I start working backwards 00:06:53.240 --> 00:06:56.319 with how do I create the emotion of peace inside 00:06:56.319 --> 00:06:59.160 that and what words am I using? And I start to 00:06:59.160 --> 00:07:03.100 curate the phrases, even the pattern, even the 00:07:03.100 --> 00:07:06.879 rhythm of the sentence, the rhetoric around how 00:07:06.879 --> 00:07:10.240 do I create a nice and consistent pace so that 00:07:10.240 --> 00:07:12.339 it feels peaceful versus if I want to create 00:07:12.339 --> 00:07:14.339 urgency, I'm going to jumble a bunch of words 00:07:14.339 --> 00:07:16.060 together. I'm going to use short sentences. I'm 00:07:16.060 --> 00:07:18.319 going to use all capitals. I'm going to create. 00:07:18.779 --> 00:07:21.079 structure it differently to create a different 00:07:21.079 --> 00:07:23.660 emotion. So I start at the end emotion and work 00:07:23.660 --> 00:07:27.439 my way backwards. That's great. And I want to 00:07:27.439 --> 00:07:30.519 touch upon something that is relevant to this, 00:07:30.579 --> 00:07:33.779 but also the question before is that you have 00:07:33.779 --> 00:07:37.339 to have active listening. You have to be able 00:07:37.339 --> 00:07:40.759 to listen to everybody, not hear them, but actually 00:07:40.759 --> 00:07:43.279 listen to them. And of course, then there is 00:07:43.279 --> 00:07:46.779 the pause. after the listen, because what does 00:07:46.779 --> 00:07:49.019 that tell the person that you were listening? 00:07:49.600 --> 00:07:53.420 So you might say, I understand that you said 00:07:53.420 --> 00:07:55.779 blah, blah, blah. So that tells them that you 00:07:55.779 --> 00:07:58.360 were listening to what they have to say. And 00:07:58.360 --> 00:08:01.220 it really, it makes them feel better. It invokes 00:08:01.220 --> 00:08:04.500 a bit of confidence and it tells them what you're 00:08:04.500 --> 00:08:08.600 doing. A hundred percent. What strategies do 00:08:08.600 --> 00:08:12.000 you recommend for quickly identifying a potential 00:08:12.000 --> 00:08:15.949 client's true needs? during a conversation or 00:08:15.949 --> 00:08:21.370 networking event? I let them tell me. So a lot 00:08:21.370 --> 00:08:24.250 of times I'll lead with what's going on in your 00:08:24.250 --> 00:08:26.610 world? What's something good? What's something 00:08:26.610 --> 00:08:28.970 bad going on in your world? And if they immediately 00:08:28.970 --> 00:08:31.589 go to business, then I know that's where their 00:08:31.589 --> 00:08:34.110 focus is. If they go to something outside of 00:08:34.110 --> 00:08:37.149 business, whether it's family or my kid's been 00:08:37.149 --> 00:08:39.889 sick or something like that, then I can get a 00:08:39.889 --> 00:08:44.059 grip on where. their priorities are at, not to 00:08:44.059 --> 00:08:45.840 say like one's better than the other. It's just 00:08:45.840 --> 00:08:49.539 where their mind frame is. And then I start navigating 00:08:49.539 --> 00:08:52.740 that and connecting with them on that level. 00:08:53.019 --> 00:08:57.259 So I ask a lot of open -ended questions that 00:08:57.259 --> 00:09:00.960 will let them tell on themselves. So I don't 00:09:00.960 --> 00:09:03.460 go in and say, you need copywriting and I'm pitching 00:09:03.460 --> 00:09:06.659 email sequences to you. Where's your bottleneck 00:09:06.659 --> 00:09:09.080 in your business? What do you hate about entrepreneurship? 00:09:09.220 --> 00:09:11.639 What's the one thing that drives you crazy about 00:09:11.639 --> 00:09:14.440 running your business? And then whether or not 00:09:14.440 --> 00:09:17.379 I'm the direct solution or I give a referral, 00:09:17.740 --> 00:09:20.419 I'm going to be a solution no matter what to 00:09:20.419 --> 00:09:22.100 them. I'm going to bring value no matter what 00:09:22.100 --> 00:09:25.820 to them. So I let them lead the way. Very good. 00:09:25.940 --> 00:09:28.600 Very good. Because you have to remember that 00:09:28.600 --> 00:09:33.000 everyone's got a problem and you're there to 00:09:33.000 --> 00:09:35.860 solve their problem, whether you can do it or 00:09:35.860 --> 00:09:39.269 not. It's up to you. But if you can refer them, 00:09:39.309 --> 00:09:41.149 because you're not going to leave it open -ended. 00:09:41.490 --> 00:09:44.629 You're there to help them. And if you help them 00:09:44.629 --> 00:09:47.350 by referring them to somebody who can help them, 00:09:47.470 --> 00:09:50.909 that's great. But they will always remember you 00:09:50.909 --> 00:09:54.009 for that. You're striking it rich every time. 00:09:54.570 --> 00:09:58.049 Or they might not be in a place to where they 00:09:58.049 --> 00:10:01.259 need me yet. They might not have their LLC set 00:10:01.259 --> 00:10:04.340 up. They might not have even their business formatted 00:10:04.340 --> 00:10:06.799 or their system. So it might be a train wreck 00:10:06.799 --> 00:10:09.779 if I try to get in and help them right now. So 00:10:09.779 --> 00:10:12.720 if I can set them up for success to where I can 00:10:12.720 --> 00:10:14.559 get them to a place to where they'll actually 00:10:14.559 --> 00:10:17.299 need me and my services, that's a win as well. 00:10:18.379 --> 00:10:21.000 Absolutely. And if you put all their information 00:10:21.000 --> 00:10:24.820 into your CRM or whatever you use, and you may 00:10:24.820 --> 00:10:27.610 deal with them six months down the road. Just 00:10:27.610 --> 00:10:29.850 touching them like once a month or something. 00:10:29.929 --> 00:10:32.950 Say, hey, look, I'm here. How's this? Or how's 00:10:32.950 --> 00:10:35.289 that? How's it going? And you're keeping in their 00:10:35.289 --> 00:10:39.610 mind. So again, that's very good. Okay. So what 00:10:39.610 --> 00:10:43.809 are some real world examples of what great copy 00:10:43.809 --> 00:10:47.750 turned a casual business connection into a long 00:10:47.750 --> 00:10:54.750 -term client? Goodness. My mind is running a 00:10:54.750 --> 00:10:58.169 million different directions. When you walk, 00:10:58.289 --> 00:11:01.830 when you talk about nurturing a lead for more 00:11:01.830 --> 00:11:04.129 than six months, this is probably when I teach 00:11:04.129 --> 00:11:07.029 younger kids. I'm going to call them kids, but 00:11:07.029 --> 00:11:09.129 they're in their twenties, younger kids, how 00:11:09.129 --> 00:11:12.110 to write and how to sell. They're like, I haven't 00:11:12.110 --> 00:11:14.690 heard from in a week. So I moved on and I'm like, 00:11:14.750 --> 00:11:19.710 are you crazy? So all that to say, I had one 00:11:19.710 --> 00:11:23.809 person and I really, I felt something in my gut 00:11:23.809 --> 00:11:29.340 about her and I pursued this lead. For four years. 00:11:30.620 --> 00:11:33.899 Four years. And then finally, and there were 00:11:33.899 --> 00:11:36.139 so many moments where we almost closed the deal. 00:11:36.200 --> 00:11:38.120 There were so many moments where we almost did 00:11:38.120 --> 00:11:40.700 things time and time again, three or four times. 00:11:41.639 --> 00:11:44.460 Finally, we were there at the deal close. And 00:11:44.460 --> 00:11:47.620 I'm like, this is when she normally walks. So 00:11:47.620 --> 00:11:50.179 I did not have a lot of hope tied to it. But 00:11:50.179 --> 00:11:54.480 then the wire came through and she's spent over. 00:11:55.690 --> 00:11:57.909 a hundred and fifty thousand dollars with me 00:11:57.909 --> 00:12:01.750 within a couple months so it was well worth that 00:12:01.750 --> 00:12:05.250 nurture and it was well worth a casual conversation 00:12:05.250 --> 00:12:08.009 of I would love to do this for you and just offering 00:12:08.009 --> 00:12:12.090 value offering support offering a script or an 00:12:12.090 --> 00:12:15.309 email or just favors now and then and again to 00:12:15.309 --> 00:12:17.549 get her to a point to where she was ready to 00:12:17.549 --> 00:12:20.370 I had so much trust and history built with her 00:12:20.370 --> 00:12:23.309 that she was more than willing once she finally 00:12:23.309 --> 00:12:26.879 got to that point to spend a lot of money. And 00:12:26.879 --> 00:12:29.539 so we just finished her book is one of the things 00:12:29.539 --> 00:12:32.000 we've done for her. And it's in editing right 00:12:32.000 --> 00:12:35.440 now. So it's going to come out pretty soon. Good. 00:12:35.639 --> 00:12:38.820 That falls along the lines of, because in networking, 00:12:38.919 --> 00:12:41.679 the networking world, if they know you, if they 00:12:41.679 --> 00:12:44.139 like you, if they trust you, they'll do business 00:12:44.139 --> 00:12:47.460 with you. And you built that trust because your 00:12:47.460 --> 00:12:49.320 whole thing when you're meeting somebody, whatever, 00:12:49.460 --> 00:12:52.870 is to break down that wall. and to build up your 00:12:52.870 --> 00:12:55.509 trust. And that's what you did. That's what you 00:12:55.509 --> 00:12:58.110 did over the four years, of course. But then 00:12:58.110 --> 00:13:00.830 when it came time to her signing on the dotted 00:13:00.830 --> 00:13:03.929 line, there was no problem because she trusted 00:13:03.929 --> 00:13:08.509 you. And that's the whole thing. Very good. Okay. 00:13:08.590 --> 00:13:13.110 So get ready for this questions. Okay. What are 00:13:13.110 --> 00:13:15.850 the biggest mistakes people make when trying 00:13:15.850 --> 00:13:19.850 to write persuasive copy for their business? 00:13:21.879 --> 00:13:25.840 They are too focused on selling and forget that 00:13:25.840 --> 00:13:28.019 they're talking to a human and they need to connect 00:13:28.019 --> 00:13:30.899 with a human first. So they go straight into 00:13:30.899 --> 00:13:33.240 this weird, like when you go to Starbucks and 00:13:33.240 --> 00:13:35.820 that there's that customer service voice and 00:13:35.820 --> 00:13:37.580 they're like, hi, welcome to Starbucks. They 00:13:37.580 --> 00:13:42.519 do not talk that way in normal life. And people 00:13:42.519 --> 00:13:46.299 slip into this customer service voice when they 00:13:46.299 --> 00:13:49.259 start writing copy and they forget that there's 00:13:49.259 --> 00:13:51.639 a human that they're interacting with. They don't 00:13:51.639 --> 00:13:53.879 have to put on that weird customer service robotic 00:13:53.879 --> 00:13:57.840 voice. Just talk like a normal person and it's 00:13:57.840 --> 00:14:00.639 going to go over so much better. So I talk people 00:14:00.639 --> 00:14:03.419 out of, I'm like, stop it. Stop selling. Start 00:14:03.419 --> 00:14:06.259 connecting. You don't need more leads. You need 00:14:06.259 --> 00:14:11.240 more conversations. Very good. Very good. Very 00:14:11.240 --> 00:14:15.000 good. Because really, and I say this because 00:14:15.000 --> 00:14:18.379 it's as of the pandemic, because the days of. 00:14:18.990 --> 00:14:21.929 you're building your customer base, that's really 00:14:21.929 --> 00:14:25.590 out the window. This is now a time of building 00:14:25.590 --> 00:14:29.929 relationships. And those relationships will become 00:14:29.929 --> 00:14:34.269 fruitful, of course, but it's all about you and 00:14:34.269 --> 00:14:36.710 your follow -up to the people that you just met 00:14:36.710 --> 00:14:39.730 and everything comes together. Yeah, the money 00:14:39.730 --> 00:14:42.509 is always in the follow -up and value -based 00:14:42.509 --> 00:14:45.409 follow -up, not just, hey. What do you think? 00:14:45.450 --> 00:14:47.429 Hey, you ready to sign? Hey, you ready to get 00:14:47.429 --> 00:14:50.129 to work? No, it's, oh, I saw this article about 00:14:50.129 --> 00:14:52.110 pickleball and I know you mentioned you love 00:14:52.110 --> 00:14:56.570 pickleball and I thought of you. Or saw that 00:14:56.570 --> 00:14:59.190 you were having a rough day. Here's a $5 gift 00:14:59.190 --> 00:15:04.549 card to Starbucks. It doesn't take much. It doesn't 00:15:04.549 --> 00:15:08.730 take much. Just knowing that you cared that much 00:15:08.730 --> 00:15:12.629 about me and I'll always keep you top of mind. 00:15:12.970 --> 00:15:16.200 And that's the way to do it. How can someone 00:15:16.200 --> 00:15:19.899 who isn't a natural writer improve their ability 00:15:19.899 --> 00:15:23.700 to craft compelling messages for networking follow 00:15:23.700 --> 00:15:31.039 -ups? Chat GPT. Okay, I say this, with great 00:15:31.039 --> 00:15:33.639 power comes great responsibility. So chat GPT 00:15:33.639 --> 00:15:37.919 is a tool. It is not an end -all be -all. But 00:15:37.919 --> 00:15:40.539 what you can do is compose your first draft, 00:15:40.799 --> 00:15:44.820 throw it into chat GPT and ask it, hey, I need 00:15:44.820 --> 00:15:47.139 you to be my copywriter. Where would you improve 00:15:47.139 --> 00:15:50.039 this? This is a follow -up email. I want it to 00:15:50.039 --> 00:15:52.399 be casual. I want it to be warm conversation, 00:15:52.480 --> 00:15:55.379 whatever adjectives you want to use. And it'll 00:15:55.379 --> 00:15:57.659 generate. My favorite thing to do with ChatGPT 00:15:57.659 --> 00:15:59.519 right now, I go, is that the best you can do? 00:15:59.899 --> 00:16:03.259 Is what I ask it. And it like snaps to attention 00:16:03.259 --> 00:16:06.100 and gives me some great results after I challenge 00:16:06.100 --> 00:16:09.960 it. That's super funny. But I... I think people 00:16:09.960 --> 00:16:12.679 are under utilizing ChatGBT because they're afraid 00:16:12.679 --> 00:16:14.960 and there may be they don't understand how to 00:16:14.960 --> 00:16:18.399 use it in a way that will maximize their skill. 00:16:18.700 --> 00:16:22.139 They're relying on it for skill completely. And 00:16:22.139 --> 00:16:24.620 no, use it like a tutor. Use it like a tool. 00:16:24.799 --> 00:16:27.399 Use it as something that can train you to be 00:16:27.399 --> 00:16:31.500 better because it most definitely can. And what 00:16:31.500 --> 00:16:34.980 you said was so. Correct. I don't know if you 00:16:34.980 --> 00:16:38.519 can put a thing on correct, but ChatGPT is a 00:16:38.519 --> 00:16:40.440 tool for them to use. And if they're just starting 00:16:40.440 --> 00:16:43.320 out, it's a great tool for them to start, but 00:16:43.320 --> 00:16:46.639 they have to put their own personality into it, 00:16:46.659 --> 00:16:49.820 their own spin and everything. So just use it 00:16:49.820 --> 00:16:53.059 as a tool. Don't use it as an end all. No, you 00:16:53.059 --> 00:16:56.059 should always have the last human touch on it. 00:16:56.120 --> 00:16:58.779 You should never let ChatGPT have the last touch 00:16:58.779 --> 00:17:03.659 on your copy ever. Absolutely. Absolutely. With 00:17:03.659 --> 00:17:07.779 the rise of AI and automation, how can professionals 00:17:07.779 --> 00:17:11.599 ensure their messaging still feels personal and 00:17:11.599 --> 00:17:14.859 authentic? This leads right into that. Hire a 00:17:14.859 --> 00:17:19.220 copywriter. Because I talk with copywriters all 00:17:19.220 --> 00:17:23.339 the time and I use ChatGPT, I use Claude, I use 00:17:23.339 --> 00:17:25.839 AI tools constantly. If you're not, you're going 00:17:25.839 --> 00:17:28.400 to fall behind. But again, it's using it in the 00:17:28.400 --> 00:17:32.470 right way. So ChatGPT is not a creator. It is 00:17:32.470 --> 00:17:35.910 a condenser and clarifier. Sam Altman actually 00:17:35.910 --> 00:17:38.410 gave an interview on this and he said people 00:17:38.410 --> 00:17:40.490 are using it completely wrong. They're using 00:17:40.490 --> 00:17:43.710 ChatGPT to create and expand when it was built 00:17:43.710 --> 00:17:46.950 to condense and clarify. So what you need to 00:17:46.950 --> 00:17:51.750 do is word vomit onto ChatGPT and ask it to clarify, 00:17:52.029 --> 00:17:55.529 condense, cut it down. instead of asking it to 00:17:55.529 --> 00:17:58.250 create. We as humans, we're one of the few creatures 00:17:58.250 --> 00:18:01.130 that can actually create brand new organic things. 00:18:01.529 --> 00:18:04.750 And I have a whole weird spiritual theory about 00:18:04.750 --> 00:18:07.309 this, but I won't bore you with that. And when 00:18:07.309 --> 00:18:09.930 we create, there's a soul to it. There's some 00:18:09.930 --> 00:18:13.569 soul to it, right? Some grip, some human element 00:18:13.569 --> 00:18:15.769 to it that we can't quite put our finger on when 00:18:15.769 --> 00:18:18.170 we see art, when we experience music, when we 00:18:18.170 --> 00:18:20.609 experience anything that's been created. And 00:18:20.609 --> 00:18:24.390 we often recognize that there's a soullessness 00:18:24.390 --> 00:18:29.349 to the AI copy. So again, use it, but then sprinkle 00:18:29.349 --> 00:18:33.029 your special sauce onto it after you've used 00:18:33.029 --> 00:18:35.710 it for the first draft. Put that human element, 00:18:35.869 --> 00:18:38.430 use the psychology. I started a series called 00:18:38.430 --> 00:18:42.329 Things Chat GPT Can't Do on LinkedIn. And I'm 00:18:42.329 --> 00:18:45.109 diving into the different psychology approaches 00:18:45.109 --> 00:18:47.869 that ChatGBT won't think to do. I'm diving into 00:18:47.869 --> 00:18:50.829 the different rhythms of rhetoric that are used 00:18:50.829 --> 00:18:53.690 from great writers, from great speech givers. 00:18:53.730 --> 00:18:56.670 And it's stuff that ChatGBT doesn't think to 00:18:56.670 --> 00:18:59.029 do because it doesn't think. It just copies. 00:18:59.549 --> 00:19:04.309 So I'm all for using AI. I love automation. It's 00:19:04.309 --> 00:19:07.269 maximized my business, 10x my business for sure. 00:19:07.450 --> 00:19:12.180 But again, using it responsibly. That's terrific. 00:19:12.539 --> 00:19:16.119 You sound like you've been so successful. But 00:19:16.119 --> 00:19:21.440 along the way, you had to make mistakes. So what 00:19:21.440 --> 00:19:24.900 mistake? Give me the biggest mistake you've made 00:19:24.900 --> 00:19:33.819 and how you overcame it. Goodness. I failed fast 00:19:33.819 --> 00:19:38.019 and hard. I think the biggest mistake was letting 00:19:38.019 --> 00:19:42.539 other people dictate my worth and try to make 00:19:42.539 --> 00:19:47.400 me write in a different way. And I made the wrong 00:19:47.400 --> 00:19:51.279 people successful with my copy. So now I know 00:19:51.279 --> 00:19:56.000 the power I have as a copywriter and that I will 00:19:56.000 --> 00:19:59.220 make you successful. If you bring me into your 00:19:59.220 --> 00:20:03.029 team, that's a no. It's straight up going to 00:20:03.029 --> 00:20:05.809 happen. So now I'm in a space to where I can 00:20:05.809 --> 00:20:09.190 choose who I work with. And I do that by not 00:20:09.190 --> 00:20:11.549 really caring about how much money you make, 00:20:11.609 --> 00:20:13.450 not really caring about where your brand is. 00:20:13.509 --> 00:20:15.430 All I care about is your character and your integrity. 00:20:16.109 --> 00:20:20.390 Are you someone that if I help elevate you, will 00:20:20.390 --> 00:20:23.369 you operate in integrity? And if that's a yes, 00:20:23.509 --> 00:20:25.309 then I want to work with you. If that's questionable, 00:20:25.549 --> 00:20:29.170 I will not work with you. Because yeah, I mean, 00:20:29.190 --> 00:20:32.089 it works and to not doubt my own worth. But then 00:20:32.089 --> 00:20:34.009 there's also been things where I've had, I know 00:20:34.009 --> 00:20:37.450 my lane and I know my niche and I know who I 00:20:37.450 --> 00:20:40.869 write for my ideal client. And anytime I move 00:20:40.869 --> 00:20:44.710 outside that lane, I end up regretting it. Anytime 00:20:44.710 --> 00:20:48.630 I compromise on my systems or my process, I instantly 00:20:48.630 --> 00:20:51.970 regret it. So do not do it. Stick with your systems 00:20:51.970 --> 00:20:55.960 and processes. Gotcha. Gotcha. And in being a 00:20:55.960 --> 00:21:01.319 public speaker and coach and trainer, I learned 00:21:01.319 --> 00:21:05.259 that pick a lane, stick to the lane, pick one 00:21:05.259 --> 00:21:09.160 idea, one thought, and just stay in that lane. 00:21:09.279 --> 00:21:12.380 Now, of course, unless you're a Tony Robbins 00:21:12.380 --> 00:21:15.400 and you can talk about anything, but pick a lane 00:21:15.400 --> 00:21:17.400 and you're talking about doing the same thing. 00:21:17.500 --> 00:21:21.440 Okay, let's bring this full circle. What's one 00:21:21.440 --> 00:21:24.480 immediate change? Listeners can make to their 00:21:24.480 --> 00:21:28.380 networking follow -ups or marketing copy to improve 00:21:28.380 --> 00:21:34.559 engagement and conversations. I think people 00:21:34.559 --> 00:21:38.079 get discouraged after three or five follow -ups. 00:21:38.079 --> 00:21:41.380 It takes seven to 10 points of contacts for a 00:21:41.380 --> 00:21:44.559 sale. And that's true also for social work. It 00:21:44.559 --> 00:21:47.180 takes seven to 10 points of contact that I found 00:21:47.180 --> 00:21:49.859 as a social worker to bring someone into recovery 00:21:49.859 --> 00:21:52.940 or out of their toxic system into a better one. 00:21:53.180 --> 00:21:57.119 So don't get discouraged and don't quit so early 00:21:57.119 --> 00:22:00.900 on. And then also be focused on impact and value, 00:22:01.019 --> 00:22:04.099 not the sale. And if you're focused on creating 00:22:04.099 --> 00:22:07.140 a positive impact and bringing value, you're... 00:22:07.750 --> 00:22:10.789 sales and profits are going to be a happy consequence 00:22:10.789 --> 00:22:16.950 of that focus. I truly believe whenever you go 00:22:16.950 --> 00:22:19.069 to a networking event or meet somebody or anything 00:22:19.069 --> 00:22:23.089 else, you always look to give, not receive. Zig 00:22:23.089 --> 00:22:27.509 Ziglar came out with looking to give and not 00:22:27.509 --> 00:22:30.089 receive, and it'll come back to you. But it's 00:22:30.089 --> 00:22:33.089 a great philosophy because then you don't have 00:22:33.089 --> 00:22:35.349 to worry about it. Because it will come back 00:22:35.349 --> 00:22:38.430 to you. Amanda, this was fantastic. I can probably 00:22:38.430 --> 00:22:41.730 talk to you for another hour. But if somebody 00:22:41.730 --> 00:22:44.349 wants to get hold of you, the best way, what's 00:22:44.349 --> 00:22:47.609 the best way to get hold of you? Honestly, Instagram. 00:22:48.069 --> 00:22:51.650 I live on Instagram. And it's Amanda Katarzy, 00:22:51.710 --> 00:22:55.569 which is my maiden name, is my handle. Okay, 00:22:55.630 --> 00:22:59.410 very good. Amanda, thank you so much for coming 00:22:59.410 --> 00:23:01.970 on the podcast today. Thank you so much for having 00:23:01.970 --> 00:23:04.940 me. Well, hold on, folks. Don't go anywhere. 00:23:05.259 --> 00:23:07.779 Let me just read a few of our sponsors that we 00:23:07.779 --> 00:23:11.200 have. Struggling to read success? Maybe it's 00:23:11.200 --> 00:23:14.980 time to quit. In Quit Your Way to Success by 00:23:14.980 --> 00:23:19.059 Rodney Davis, this reveals 27 steps to breaking 00:23:19.059 --> 00:23:22.039 bad habits that hold you back. This powerful 00:23:22.039 --> 00:23:25.759 book helps you rewire your mindset, take control 00:23:25.759 --> 00:23:28.880 of your actions, and turn setbacks into stepping 00:23:28.880 --> 00:23:32.200 stones. With real -life examples, motivational 00:23:32.200 --> 00:23:36.160 quotes, and actionable lessons, especially for 00:23:36.160 --> 00:23:38.400 sales professionals. You'll gain the tools to 00:23:38.400 --> 00:23:40.779 quit, what's stopping you, and start winning. 00:23:40.980 --> 00:23:44.519 Transform your future today. So Quit Your Way 00:23:44.519 --> 00:23:48.059 to Success by Rodney Davis, available now on 00:23:48.059 --> 00:23:52.160 Amazon. And this is a nonprofit called Revved 00:23:52.160 --> 00:23:55.700 Up Kids. This is something I believe in wholeheartedly. 00:23:56.460 --> 00:23:59.539 Revved Up Kids is on a mission to protect children 00:23:59.539 --> 00:24:03.420 and teens from sexual abuse, exploitation, and 00:24:03.420 --> 00:24:05.779 trafficking. They provide prevention training 00:24:05.779 --> 00:24:09.240 programs for children, teens, and adults. To 00:24:09.240 --> 00:24:13.220 learn more, go to revvedupkids .org. That's R 00:24:13.220 --> 00:24:19.859 -E -V -V -E -D -U -P -K -I -D -S -O -R -G. All 00:24:19.859 --> 00:24:22.539 right, folks. A huge thank you to our guests 00:24:22.539 --> 00:24:25.859 for sharing such incredible insights today. And 00:24:25.859 --> 00:24:28.700 of course, a big shout out to you, our amazing 00:24:28.700 --> 00:24:31.700 listeners, for tuning in and spending your time 00:24:31.700 --> 00:24:34.799 with us. If you're interested in my digital courses, 00:24:35.079 --> 00:24:37.960 being coached, or having me come and talk to 00:24:37.960 --> 00:24:41.420 your company, just go to Michael and fill out 00:24:41.420 --> 00:24:44.960 the request form. Remember, networking isn't 00:24:44.960 --> 00:24:47.640 about being perfect. It's about being present. 00:24:48.119 --> 00:24:50.799 So take what you've learned today, get out there, 00:24:50.920 --> 00:24:53.930 and make some meaningful connections. If you've 00:24:53.930 --> 00:24:56.690 enjoyed this episode, please don't forget to 00:24:56.690 --> 00:24:59.890 subscribe. Leave us a review and share it with 00:24:59.890 --> 00:25:02.190 someone who could use a little networking inspiration. 00:25:02.950 --> 00:25:06.089 Let's keep the conversation going. You can find 00:25:06.089 --> 00:25:10.430 me on Apple, Spotify, Pandora, YouTube, or my 00:25:10.430 --> 00:25:14.289 website, foreman .com slash podcasts.