WEBVTT

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Hello, and welcome to Networking Unleashed, Building

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Profitable Connections. Welcome back to the show,

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folks. I'm your host, Michael Foreman, and you're

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listening to the podcast where networking is

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more than just awkward handshakes and bad coffee.

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It's an art and a talent. But here's the twist.

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It's an art and talent you can actually learn.

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Yes, even if you're the person hiding in the

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corner at every event, pretending to check emails.

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Networking isn't just a nice skill to have. It's

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a game changer. And when you get good at it,

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you'll wonder why you didn't start sooner. More

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connections, more opportunities, more profits.

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It's like unlocking a cheat code for life. So

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whether you're the life of the party or the just

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let me stay at home and text type, we've got

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something for you. So stick around. Let's turn

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those awkward small talk moments into big wins.

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I have a guest today. Her name is... Shermaine

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Cruz. You crushed it. All right. And she is an

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award -winning idea curator, global changemaker,

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complex system negotiator, international business

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lawyer, speaker, and storyteller. And I think

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you tested my verbal skills right then and there.

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Shermaine, why don't you tell us a little bit

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about yourself? All right, listen, I test my

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verbal skills every time I say the word Volkswagen,

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because in my language, there's no wah sound.

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So I just want to say Volkswagen. And it's very

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difficult to say Volkswagen. So I'm very happy

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that I put you through the exercise of what I

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go through on a daily basis. Okay, okay. All

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right, my background. Well, I was born in Iran.

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I lived through the first 10 years or so of post

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-revolutionary Iran during the Iran -Iraq War.

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And then my family was finally able to immigrate.

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We were able to immigrate to Canada. And so I

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attended university. there and it was my introduction

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to western democratic thought and what it was

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like to interact and interface with communities

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in the west as a woman especially as a woman

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of color and it was always my dream to be in

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the corporate world and to be doing the handshaking

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and the awkward small talk and what I started

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to learn as I went to law school. I went to law

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school in Ann Arbor in Michigan. And that was

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my introduction to the United States. By the

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way, shortly before 9 -11, it was a crazy time

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for me to be out there networking in law school,

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trying to find clerkships and then land positions.

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By the way, I'm dating myself now. This was almost

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a quarter of a century ago, y 'all. So I've been

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around the block since then quite a bit. And

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I stepped into this world of boardrooms. And

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what I learned is that the amount of freedom

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and flexibility and opportunity here is so much

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improved, infinitely improved. And I learned

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from iran where i come from but and i also learned

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that listen there's still a hierarchy here and

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this is a cutthroat corporate world and if i

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really want to make it in this world i need to

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build relationships and alliances and i didn't

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really come with any michael I just, my parents

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did what they could and they did a great job

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providing for us. We never went hungry, but I

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didn't come from a world of corporate prestige.

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I came from a war -torn post -revolutionary country

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and I desperately wanted to maneuver my way through

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these rooms. But then I also wanted to do it

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in a way that was authentic to me, that felt

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right for me, that settled well with me, and

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that felt more like really. building than manipulation.

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And so that was the skill that I began to develop

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after law school, having honed it to be candid

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with you in Iran as a child, learning to maneuver

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my way through the morality police and things

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like that. And practiced it ever since, right?

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And so as I succeeded in the corporate world,

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I was an international lawyer. So I represented

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a lot of Fortune 500 companies. And I was in

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courtrooms. I was in boardrooms. I was in negotiation

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rooms. I was in some... really unusual places

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at very unusual times. And it's been an extraordinary

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ride. And then about a few years ago, I retired

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and I decided to teach at all. So now I teach

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at Northwestern Law School. I teach. the JD program

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and the MSL program there. I write books and

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I speak. And this is the world that I'm in now

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is helping other people form those connections,

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no matter how skilled or unskilled they might

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be at it. And no matter how many connections

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they enter in with, right? Okay, sure. Now, you

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mentioned stoicism within the things that you

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want to talk about. Just very briefly go into

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that just a little bit. Yeah, so stoicism was

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essentially something I grew up with, right?

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This idea of emotional regulation, of stoic regulation

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of one's emotions. As I grew up, I learned more

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and more. I studied philosophy in university,

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and then I went on to law school, and I became

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very practiced. as a litigator and a person existing

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in the corporate world, of being in control of

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my own feelings and emotions at any given time,

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while still being empathetic toward the people

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in the room, that is being able to read them

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and understand them, as well as was necessary

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for that situation and that particular circumstance.

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What I learned is that stoicism isn't not feeling

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things, right? Actually, that is a sort of a

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psychopathic way of existing. Stoicism is rather

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existing with the ability to regulate your own

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emotions, to feel the right things at the right

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time for the right people in the right way as

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you determine them to be. And in my opinion,

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it's the ultimate form of authenticity. And it's

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the ultimate form of relationship building. What

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I found in a networking context is that I could

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utilize both stoicism and empathy to read the

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room, respond to the room, but also deal with

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my own, say, anxiety or frustration or rejection

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or whatever might have happened in that networking

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room tonight because not every conversation is

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an incredible win, as we all know. Some of them

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leave us feeling as though we failed that one

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or the person we interacted didn't set us up

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for a good next one. And so it's being able to

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cope with all of that while still having that

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awareness of the other people in the room. Networking

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isn't an exact science. meet somebody who you

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can build that relationship with, but you also

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deal with the people that you really can't and

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you don't dismiss them. You have their contact

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information, but you're moving on to somebody

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else that you can build that relationship. And

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as well as I do, that relationship building is

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really the key to networking. How has combining

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stoicism and empathy shaped your approach to

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networking? Really, the idea is when you think

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about empathy and empathic connections, there's

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actually a range of empathic connection. On the

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one end of the range is cognitive, which is emotional

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detachment. I am not walking a mile in your shoes.

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I'm just syncing my steps with your steps so

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that I can smell what you smell and see what

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you hear, what you hear, so I can understand

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you better. And that is the ultimate way for

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me to be able to relate to you, right? Find common

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ground with you and build that relationship,

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but even candidly find you interesting. But on

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the other end of that spectrum, Michael, is emotional

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empathy. And that is your pain in my heart. It's

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the usual definition that we associate with empathy,

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right? You're watching your favorite TV show,

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your favorite character gets punched in the face

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and you recoil, even though you didn't get hit,

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right? And that's a fictional character on a

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box in front of you. So imagine translating that

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into real life. So the thing about networking

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is we have to be really careful and strategic

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about what Thank you so much for having me. And

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the amount of emotional connection you want to

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feel to that person is going to be very different

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than how you want to approach the cold room.

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But either way, you want to go into every situation

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with that understanding and awareness. So that's

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the empathy part. The stoicism part, that's turning

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all of that awareness inward, all of that strategy

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inward. I also need to be aware of my own feelings,

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my own thoughts, right? And in control of them

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and able to dictate them and influence them so

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that I can maneuver my way through this situation

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in a way that will serve me, that will serve

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my profession, my company, my industry, whatever

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it is my goals are for that encounter and interaction

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and do it in a way that's authentic to me. So

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I'm not going to go home that night and feel

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as though I was untrue to myself somehow, but

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rather, hey, I met some really great people and

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made some really great connections that I can

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continue to develop as I move forward. So that's

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what I'd love for you guys to be able to do at

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the end of the night. Authenticity is the main

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part of what you're talking about. And that's

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the main part of networking. Because if you are

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authentic to yourself, you can be free and discuss

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and you can actually listen to the other people

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if you're being authentic. If you're not, if

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you're putting on some sort of a show, how much

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of a relationship can you actually build? So

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it's a very good point. How do you balance strength

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and compassion when networking in high pressure

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situations? And you being an attorney, I'm sure

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are used to a few high pressure situations. Yes,

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absolutely. So again, you need to be strategic

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about the level of compassion that you input.

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One of the examples I like to give about this,

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and I know your show's about networking and I'm

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talking to a corporate community right now, but

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I want all of you guys for a second to imagine

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that you're a trauma surgeon in an emergency

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room. gunshot victim after gunshot victim comes

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in through the door. You crying over every single

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one is not going to help those gunshot victims.

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But your compassionate ability to understand

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the pain that they're going through and the situation

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that they're in is going to be able to serve

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you. And it will prevent you from being traumatized

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by your experiences so that you can keep doing

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your job. So that's how I want you guys to think

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about compassion and empathy as you go into different

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situations. You want to make sure that the level

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of emotional connection that you're taking with

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you is something that is going to be able to

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serve you in that situation, right? If it's not,

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try to put it aside. And one of the things that

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CEOs love doing these days, networkers and the

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startup founders and all of these folks love

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doing these days is getting up first thing in

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the morning, taking an ice bath. And one of the

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reasons they love those ice baths, there's lots

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of health benefits to ice baths. I'm not minimizing

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the health benefits. But what I'm telling you

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is getting Comfortable with discomfort, as a

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general matter, is a remarkable stoic tool. It

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could be through an ice bath. It could be through

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a steam room. It could be through volunteering

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at your local homeless shelter and striking up

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conversations with people you have nothing to

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gain from, right? Whatever it is, getting used

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to that which makes you uncomfortable so that

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when you're in that state of discomfort, high

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pressure situation, maybe even hostile high pressure

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situation, right? How do you maintain your calm,

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maintain your composure, and perhaps most importantly,

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maintain your awareness of yourself? and the

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people around you. And that awareness can take,

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again, it can take the form of a full emotional

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connection to someone you've known for decades

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whose child is ill, and you show up to the hospital

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and hold their hand. Or it can simply take the

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form of, I am going to distance myself from these

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feelings at this time, so that I can serve my

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partner whose child is sick, so I can take over

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their duties for them, so that they can focus

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on their family, right? So compassion, can take

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multiple forms. And as long as you strategically

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take it into your tense situation, you'll be

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able to adapt it to the situation in a way that's

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appropriate. Okay, very good. Very good answer.

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Thank you for that. Let me give you a kind of

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working over overcoming challenges. Okay, how

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can stoic principles help in overcoming networking

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challenges and rejections? I love that. As I'm

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sure you can imagine, you're in a networking

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room. Rejection, by the way, comes in all forms.

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It comes in that very subtle, casual, you make

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your way towards someone, but they turn around

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and their back is to you and you suddenly know

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you're not welcome in that conversation. It can

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also take much more extreme forms than that,

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right? So rejection can also come in the form

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of outright rejection. And that can be impactful.

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It can be hurtful. And we've all been in that

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situation where there's also this nervous awkwardness,

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right? So it's not as though you're reduced to

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tears in the middle of a networking event. It's

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more you feel a little bit let down and you feel

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this anxious awkwardness and you're not sure

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now how to maneuver your way through the room

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or if you have somehow embarrassed yourself in

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front of others, et cetera. So what you want

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to do is you want to use stoic tools and the

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one I've already described so far is embracing

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discomfort but there's a lot more of them in

00:15:12.240 --> 00:15:16.019
my book stoic empathy which is being released

00:15:16.019 --> 00:15:19.700
April 8th tons of stoic tools to help you cope

00:15:19.700 --> 00:15:22.480
and maintain emotional regulation at that time

00:15:22.480 --> 00:15:25.720
whether it's anger because somebody said something

00:15:25.720 --> 00:15:28.799
with which you vehemently disagree, maybe even

00:15:28.799 --> 00:15:31.840
on a deep moral level, which can happen even

00:15:31.840 --> 00:15:35.019
at a networking event, right? How do you cope?

00:15:35.100 --> 00:15:38.259
How do you respond and cope to that person? And

00:15:38.259 --> 00:15:42.240
the first step is always pause, right? Maintain

00:15:42.240 --> 00:15:47.039
control of yourself and then react and make sure

00:15:47.039 --> 00:15:50.919
that here's the stimuli, okay? Here's the response.

00:15:51.240 --> 00:15:55.100
What's in between the stimuli and response is

00:15:55.100 --> 00:15:58.080
your willpower. Make sure that you're existing

00:15:58.080 --> 00:16:01.519
in that space. And then not only are you able

00:16:01.519 --> 00:16:04.360
to control your reactions in a manner that is

00:16:04.360 --> 00:16:08.399
appropriate at times where anger, anxiety, fear

00:16:08.399 --> 00:16:11.519
is being triggered, but you are also, again,

00:16:11.639 --> 00:16:13.840
as Michael said earlier, remaining true to your

00:16:13.840 --> 00:16:17.340
authentic self. Because you're able to be yourself.

00:16:17.340 --> 00:16:19.559
Here's you in the middle. Here's your response,

00:16:19.679 --> 00:16:22.820
your intentional response, right? And that is

00:16:22.820 --> 00:16:25.990
the best that you can do in that situation. Because

00:16:25.990 --> 00:16:28.149
you don't have a month to think about it. And

00:16:28.149 --> 00:16:31.110
by the way, don't leave the room overthinking

00:16:31.110 --> 00:16:33.909
your interactions. Don't leave the room thinking,

00:16:34.049 --> 00:16:36.490
oh, I should have said this or I should have

00:16:36.490 --> 00:16:38.889
done that. It's okay to reflect a little bit

00:16:38.889 --> 00:16:41.950
on what you could have done differently to further

00:16:41.950 --> 00:16:45.409
your interactions and create meaningful context

00:16:45.409 --> 00:16:49.409
and content. But you don't want to overthink

00:16:49.409 --> 00:16:51.970
it. You don't want to go back and beat yourself

00:16:51.970 --> 00:16:54.559
up because you feel like you didn't. collect

00:16:54.559 --> 00:16:56.720
enough business cards or build enough relationships

00:16:56.720 --> 00:16:58.580
that night, because that's not going to motivate

00:16:58.580 --> 00:17:00.600
you going into the next one. It's just not going

00:17:00.600 --> 00:17:02.480
to be helpful to you. Take what lessons you can

00:17:02.480 --> 00:17:05.319
get and move on. And I just want to sprinkle

00:17:05.319 --> 00:17:08.619
in just a little bit to what you had said, your

00:17:08.619 --> 00:17:12.660
confidence level, okay? Because if you are confident

00:17:12.660 --> 00:17:16.619
in yourself and what you're doing, that really

00:17:16.619 --> 00:17:19.839
helps you because you're your authentic self,

00:17:19.960 --> 00:17:22.579
you're confident, it'll give you that little

00:17:22.579 --> 00:17:26.400
bit of structure. to respond. That pause that

00:17:26.400 --> 00:17:29.359
you were saying, that is so important because

00:17:29.359 --> 00:17:34.000
you have to really take everything in, think

00:17:34.000 --> 00:17:36.099
about it. Now you really don't have a few seconds,

00:17:36.259 --> 00:17:39.200
but you have to think about it and respond appropriately.

00:17:39.779 --> 00:17:42.460
So that if you sprinkle that confidence in there,

00:17:42.579 --> 00:17:45.839
I think that's a perfect answer. 100%. And if

00:17:45.839 --> 00:17:47.759
I could just dovetail back on that, I know you

00:17:47.759 --> 00:17:50.700
have other questions, Michael, but One of the

00:17:50.700 --> 00:17:53.259
things I always I don't know if your audience,

00:17:53.460 --> 00:17:55.319
if anybody out there is an athlete or if you've

00:17:55.319 --> 00:17:58.299
ever played sports or if you are a fan of athleticism.

00:17:58.500 --> 00:18:00.599
But there's this thing that happens in sports

00:18:00.599 --> 00:18:03.500
where the ball slows down, the game slows down.

00:18:03.599 --> 00:18:05.259
There's this kind of cool thing that happens

00:18:05.259 --> 00:18:07.279
that the pros talk about. Now, you've got to

00:18:07.279 --> 00:18:09.900
be a pro before it slows down for you. But it

00:18:09.900 --> 00:18:12.079
literally slows down like your Neo from the Matrix

00:18:12.079 --> 00:18:14.400
and the bullets are whizzing by, according to

00:18:14.400 --> 00:18:16.079
everyone else. But for you, they're going so

00:18:16.079 --> 00:18:18.240
slowly that you could grab one of them and drop

00:18:18.240 --> 00:18:21.859
it. Right. That is something I swear to you guys,

00:18:21.920 --> 00:18:24.420
if you practice this enough, you can accomplish

00:18:24.420 --> 00:18:27.599
with your networking skills. You can actually

00:18:27.599 --> 00:18:31.700
slow down that time for yourself so that it might

00:18:31.700 --> 00:18:35.740
not actually be 10 seconds of time. It might

00:18:35.740 --> 00:18:41.960
just be a beat. But that... beat can feel like

00:18:41.960 --> 00:18:45.299
a lifetime if you are an expert at knowing how

00:18:45.299 --> 00:18:48.880
to deal with that beat. So allow yourself to

00:18:48.880 --> 00:18:51.740
get to the place where you'd let the game slow

00:18:51.740 --> 00:18:55.720
down for you so that you can see it in a way

00:18:55.720 --> 00:18:59.500
that isn't as rushed, that isn't as fast moving.

00:18:59.599 --> 00:19:02.339
And then you suddenly find that space within

00:19:02.339 --> 00:19:04.539
yourself to respond and find that confidence.

00:19:05.319 --> 00:19:09.819
Just to let you know that also. Both my sons

00:19:09.819 --> 00:19:14.299
played college baseball. My daughter -in -law

00:19:14.299 --> 00:19:17.839
played college softball. So I'm telling you that

00:19:17.839 --> 00:19:21.400
all three have said that they've found that to

00:19:21.400 --> 00:19:24.960
happen, that it actually slowed down. So it happens

00:19:24.960 --> 00:19:28.160
on the collegiate level as well. So I know exactly

00:19:28.160 --> 00:19:32.039
what you're talking about. Definitely. How does

00:19:32.039 --> 00:19:35.319
empathy contribute to becoming a more effective

00:19:35.319 --> 00:19:40.809
leader and networker? Okay, so in terms of leadership,

00:19:41.049 --> 00:19:44.309
really the way I think about empathy and also

00:19:44.309 --> 00:19:46.609
empathy's interaction with stoicism, and this

00:19:46.609 --> 00:19:48.710
is something I write about in the book as well.

00:19:48.769 --> 00:19:50.809
The book is Stoic Empathy, if you guys are still

00:19:50.809 --> 00:19:54.029
listening. April 8th, it's coming out. Feel free

00:19:54.029 --> 00:19:57.150
to get a copy. One of the things that really

00:19:57.150 --> 00:19:59.289
takes place when you're a leader is you develop

00:19:59.289 --> 00:20:02.009
this incredible ability to understand your team,

00:20:02.190 --> 00:20:05.289
this empathic awareness of your team. Now, I

00:20:05.289 --> 00:20:08.509
want you to imagine yourself as a leader. responsible

00:20:08.509 --> 00:20:10.529
for a team, right? And when you're responsible

00:20:10.529 --> 00:20:14.029
for a team, you're not just responsible for the

00:20:14.029 --> 00:20:16.309
day they have, you're responsible for the jobs

00:20:16.309 --> 00:20:20.009
they keep, right? So, and that means the health

00:20:20.009 --> 00:20:23.680
insurance they have, right? Little Timmy's. medicine

00:20:23.680 --> 00:20:27.420
could be reliant on you. There's a massive amount

00:20:27.420 --> 00:20:30.960
at play here. And the higher up you are on the

00:20:30.960 --> 00:20:33.960
leadership spectrum, but even if you are leading

00:20:33.960 --> 00:20:36.259
a small team, you're responsible for these people.

00:20:36.380 --> 00:20:39.809
And sometimes you get bad news because Bumps

00:20:39.809 --> 00:20:42.250
in the road happen in business, right? It doesn't

00:20:42.250 --> 00:20:43.990
matter who you are. It doesn't matter how successful

00:20:43.990 --> 00:20:46.369
you are. And it doesn't have to be a worldwide

00:20:46.369 --> 00:20:49.230
global pandemic or anything like that or total

00:20:49.230 --> 00:20:51.730
disruption of supply chains as a result of that.

00:20:51.849 --> 00:20:55.230
It could just be you lost a big client that day.

00:20:55.430 --> 00:20:58.390
In everyday occurrence, that might happen. And

00:20:58.390 --> 00:21:02.630
you have to find a way to manage this loss, this

00:21:02.630 --> 00:21:06.250
financial loss, in a way that preserves and protects

00:21:06.250 --> 00:21:09.569
but still motivates your team. You don't necessarily

00:21:09.569 --> 00:21:11.309
want to lie to them and pretend that you still

00:21:11.309 --> 00:21:13.829
have the client. That would be silly. But you

00:21:13.829 --> 00:21:16.269
also don't want to go to them with shaky hands

00:21:16.269 --> 00:21:19.069
and say, guys, I don't know what we're going

00:21:19.069 --> 00:21:21.910
to do. We've lost this client. We have nowhere

00:21:21.910 --> 00:21:25.109
to go. No, you want to use your awareness of

00:21:25.109 --> 00:21:28.829
the empathic needs of the people around you to

00:21:28.829 --> 00:21:32.069
collect and gather yourself and lead them in

00:21:32.069 --> 00:21:34.470
a manner that is appropriate. So when we talk

00:21:34.470 --> 00:21:36.789
about empathy, what we're talking in leadership,

00:21:36.930 --> 00:21:38.329
what we're talking about is we're talking about

00:21:38.329 --> 00:21:41.230
that awareness. You care about your team. You

00:21:41.230 --> 00:21:42.990
care about their jobs. You care about their health

00:21:42.990 --> 00:21:47.049
care. Yet you don't need to necessarily express

00:21:47.049 --> 00:21:51.210
that in a manner that would make them upset,

00:21:51.329 --> 00:21:56.250
uncomfortable, or in any way not motivate them

00:21:56.250 --> 00:22:00.170
to do what you need them to do to save their

00:22:00.170 --> 00:22:03.599
jobs, to save the company. and to do whatever

00:22:03.599 --> 00:22:05.940
is needed for the next steps. So, and that's

00:22:05.940 --> 00:22:08.059
very situation dependent, what that might be.

00:22:08.140 --> 00:22:11.759
Even your level of vulnerability and what you

00:22:11.759 --> 00:22:14.119
put yourself out there with, that depends on

00:22:14.119 --> 00:22:16.819
the situation and how stable and secure your

00:22:16.819 --> 00:22:18.940
team is and how much they can take that day.

00:22:19.099 --> 00:22:22.660
So here you are. aware of your team, aware of

00:22:22.660 --> 00:22:25.140
their capabilities, aware of their needs, and

00:22:25.140 --> 00:22:28.279
also aware of their vulnerabilities. And you're

00:22:28.279 --> 00:22:32.279
using that to help you decide how to lead them

00:22:32.279 --> 00:22:36.099
better and lead them forward. You're describing,

00:22:36.180 --> 00:22:39.799
there's a distinct difference between a leader

00:22:39.799 --> 00:22:43.460
and a boss. Okay. A boss just shouts all the

00:22:43.460 --> 00:22:47.960
messages. I love that. Okay. But a leader has

00:22:47.960 --> 00:22:52.710
leaders under him. He's teaching his people to

00:22:52.710 --> 00:22:55.269
be leaders and you have to be empathetic. You

00:22:55.269 --> 00:22:57.690
have to know what they're doing. You have to

00:22:57.690 --> 00:23:00.769
get in the trenches with them, tutor them, train

00:23:00.769 --> 00:23:04.269
them, coach them. And so that's the main difference.

00:23:04.349 --> 00:23:09.009
So with a leader being empathetic, that is truly

00:23:09.009 --> 00:23:12.750
a part of being a good leader because there are

00:23:12.750 --> 00:23:14.289
plenty of leaders out there that are not good.

00:23:14.450 --> 00:23:17.930
Yeah, plenty. Yeah. Can you share a specific

00:23:17.930 --> 00:23:22.420
example? where empathy led to a successful negotiation?

00:23:24.539 --> 00:23:27.440
Yeah, sure. Okay, so this is a good one. You

00:23:27.440 --> 00:23:28.960
guys are going to like this one. I'm going to

00:23:28.960 --> 00:23:30.980
try not to give any names, but I was working

00:23:30.980 --> 00:23:36.039
for a massive fashion company at the time. It

00:23:36.039 --> 00:23:37.980
was actually the spirits division of a fashion

00:23:37.980 --> 00:23:41.700
company. So technically it was a vodka. And we

00:23:41.700 --> 00:23:47.160
were literally in danger of losing the right.

00:23:47.609 --> 00:23:51.609
to use our brand our name and it was a trademark

00:23:51.609 --> 00:23:55.789
dispute and it was a sort of a crazy situation

00:23:55.789 --> 00:23:58.390
to be in because it was a very high -end luxury

00:23:58.390 --> 00:24:01.750
brand that we had been using for years and there

00:24:01.750 --> 00:24:04.509
was some real danger that we could lose it and

00:24:04.509 --> 00:24:08.309
what where we were though is we were in a negotiation

00:24:08.309 --> 00:24:12.890
room it was my team right the team that represented

00:24:12.890 --> 00:24:16.210
the other side and the mediator And in the middle

00:24:16.210 --> 00:24:18.569
of this negotiation, it was a multi -day, these

00:24:18.569 --> 00:24:21.650
negotiations took days and days. In the middle

00:24:21.650 --> 00:24:23.390
of the negotiation, halfway through, maybe three

00:24:23.390 --> 00:24:26.529
or four days in, we learned that the mediator

00:24:26.529 --> 00:24:30.829
does all sorts of business with the lawyers of

00:24:30.829 --> 00:24:35.769
the opposing side. So the mediator... is bias

00:24:35.769 --> 00:24:37.970
and this is something that should have been disclosed

00:24:37.970 --> 00:24:40.450
to us that was not we didn't even know until

00:24:40.450 --> 00:24:43.609
we saw him talking to someone else halfway through

00:24:43.609 --> 00:24:48.170
the the meetings in the hallways and wow it was

00:24:48.170 --> 00:24:52.349
our reaction was obviously we were very angry

00:24:52.349 --> 00:24:55.289
we were also very anxious very nervous should

00:24:55.289 --> 00:24:58.190
our own research have yielded these results did

00:24:58.190 --> 00:25:00.849
we make a mistake in not knowing this how could

00:25:00.849 --> 00:25:03.109
we have let this happen how could he have let

00:25:03.109 --> 00:25:06.380
this happen And my partner, who was with me at

00:25:06.380 --> 00:25:09.940
the time, became extremely angry. And he immediately

00:25:09.940 --> 00:25:13.880
accused the mediator of being biased and being

00:25:13.880 --> 00:25:18.390
unethical. And, of course, the mediator... was

00:25:18.390 --> 00:25:23.529
extremely defensive and very upset at having

00:25:23.529 --> 00:25:26.609
been accused of being unethical because in his

00:25:26.609 --> 00:25:29.970
mind, he's created his own walls and he's created

00:25:29.970 --> 00:25:32.930
his own divisions. And this is not anything that

00:25:32.930 --> 00:25:34.650
he needed to have reported, et cetera. Nobody

00:25:34.650 --> 00:25:36.670
thinks they're the bad guy. You know what I mean?

00:25:36.910 --> 00:25:41.049
And so he's going to walk out. And we're going

00:25:41.049 --> 00:25:43.509
to lose all the progress we've made on this mediation

00:25:43.509 --> 00:25:45.349
because the mediator is going to walk out. My

00:25:45.349 --> 00:25:47.210
partner is going to walk out. All these people

00:25:47.210 --> 00:25:50.890
are going to walk out. And so in that moment,

00:25:51.029 --> 00:25:54.549
when I went up to the mediator and I just, and

00:25:54.549 --> 00:25:56.990
by the way, I want you guys to please take this

00:25:56.990 --> 00:25:59.430
advice with a grain of salt because touching

00:25:59.430 --> 00:26:01.609
people in business interactions can be tricky.

00:26:02.009 --> 00:26:05.130
But I put my hand on his arm like this and I

00:26:05.130 --> 00:26:07.750
just said, why don't you stay a minute? Let's

00:26:07.750 --> 00:26:11.470
talk about it. right? I understand that you must

00:26:11.470 --> 00:26:15.250
be very angry right now. I'm sure you can understand

00:26:15.250 --> 00:26:17.910
where we're coming from. Why don't you take a

00:26:17.910 --> 00:26:21.410
minute and let's talk about it. Don't leave.

00:26:22.230 --> 00:26:24.710
And he turned around and he came back in. He

00:26:24.710 --> 00:26:26.490
was still huffing and puffing, but he turned

00:26:26.490 --> 00:26:28.990
around and he came back in. And my partner had

00:26:28.990 --> 00:26:31.130
left the room. So I said, give me a minute. And

00:26:31.130 --> 00:26:33.730
I went out and I convinced my partner to come

00:26:33.730 --> 00:26:39.599
back in the room. And after that, This mediator

00:26:39.599 --> 00:26:43.779
was bending over backwards to prove how unbiased

00:26:43.779 --> 00:26:49.759
he was towards us. So I'm telling you that just

00:26:49.759 --> 00:26:53.759
that moment when I slowed down my speech and

00:26:53.759 --> 00:26:57.660
gave it a beat of silence and that moment of

00:26:57.660 --> 00:27:00.779
empathy was all he needed to come back and all

00:27:00.779 --> 00:27:02.859
my partner needed. Both of them are actually

00:27:02.859 --> 00:27:05.519
well -intentioned, great people, great professionals.

00:27:05.660 --> 00:27:10.200
It just that's how the situation. occurred. And

00:27:10.200 --> 00:27:13.200
I've made my share of mistakes in negotiations.

00:27:13.420 --> 00:27:15.500
I've said things that I shouldn't have said.

00:27:15.519 --> 00:27:17.819
I put my foot in my mouth. I have definitely

00:27:17.819 --> 00:27:20.740
embarrassed myself. But you wanted an example

00:27:20.740 --> 00:27:23.380
of a win. So I've given you an example of a win,

00:27:23.440 --> 00:27:26.099
my friend. I don't want the audience to think

00:27:26.099 --> 00:27:28.720
that they're all wins because it's all a process

00:27:28.720 --> 00:27:31.420
of learning and a process of growing and a process

00:27:31.420 --> 00:27:34.759
of moving forward. But I did learn from that

00:27:34.759 --> 00:27:38.140
interaction. And since then, I've reflected a

00:27:38.140 --> 00:27:41.460
lot on that touch, too, like where you touch

00:27:41.460 --> 00:27:44.859
someone in a professional context really matters

00:27:44.859 --> 00:27:47.059
because you want to make sure that the touch

00:27:47.059 --> 00:27:51.180
is something that lowers their defenses and not

00:27:51.180 --> 00:27:54.039
something that hires their defenses, right or

00:27:54.039 --> 00:27:56.029
wrong. Right or wrong, whether you think they're

00:27:56.029 --> 00:27:59.769
being overreactionary or not. The idea is I know

00:27:59.769 --> 00:28:02.009
me and I know this person and I know the relationship

00:28:02.009 --> 00:28:05.809
between the two of us and I know what will calm

00:28:05.809 --> 00:28:09.250
them. And of course, I can't say calm down. That's

00:28:09.250 --> 00:28:11.089
like the worst thing you can ever say to anybody

00:28:11.089 --> 00:28:14.089
when you want them to calm down. But through

00:28:14.089 --> 00:28:18.690
that reassurance and that empathy and that understanding,

00:28:18.930 --> 00:28:24.430
you can in effect. Slow down the action in the

00:28:24.430 --> 00:28:26.869
amygdala that's going on in the person's brain

00:28:26.869 --> 00:28:29.069
because they're in fight, flight, or freeze mode,

00:28:29.250 --> 00:28:33.789
right? And get them to think rationally. If I

00:28:33.789 --> 00:28:36.150
were to walk out of this negotiation right now,

00:28:36.230 --> 00:28:39.130
how would it reflect on my career? How would

00:28:39.130 --> 00:28:41.430
it reflect on my clients? How would it reflect

00:28:41.430 --> 00:28:44.710
on this case? How would it affect my reputation?

00:28:45.450 --> 00:28:49.670
If I'm able to sell this negotiation, though,

00:28:49.920 --> 00:28:52.779
If I can get these two sides to reach an agreement,

00:28:53.059 --> 00:28:58.339
I'm a rock star. And what you want them to do

00:28:58.339 --> 00:29:00.799
is you want them to engage in that sort of thinking.

00:29:01.420 --> 00:29:05.000
And in order to do that, you have to reduce their

00:29:05.000 --> 00:29:09.000
level of volatility and then start with a series

00:29:09.000 --> 00:29:12.579
of questions and interactions that lead them

00:29:12.579 --> 00:29:14.940
to that conclusion. So when we were all back

00:29:14.940 --> 00:29:18.829
at the table, all I had to say is, How great

00:29:18.829 --> 00:29:22.930
would it be if we could make this work now? Imagine

00:29:22.930 --> 00:29:26.289
the success. And it just reframed things for

00:29:26.289 --> 00:29:29.109
everybody else in the room. And in that instance,

00:29:29.230 --> 00:29:32.089
it worked. We ended up settling and being able

00:29:32.089 --> 00:29:36.190
to continue to use our brand. That's great. You

00:29:36.190 --> 00:29:40.650
had mentioned you made several mistakes, of course.

00:29:41.960 --> 00:29:45.119
Give me what are the most common mistakes that

00:29:45.119 --> 00:29:51.799
people can make when trying to network and how

00:29:51.799 --> 00:29:55.819
can they avoid it? That's very interesting. I

00:29:55.819 --> 00:29:58.440
would say that really does depend on the person.

00:29:58.500 --> 00:30:01.200
There are definitely people whose most common

00:30:01.200 --> 00:30:04.299
mistake is not going deep enough and people whose

00:30:04.299 --> 00:30:07.640
most common mistake is going too deep. For instance,

00:30:07.839 --> 00:30:11.299
because sometimes, listen, I'm just at a networking

00:30:11.299 --> 00:30:14.059
event. I'm not here to tell you my life story

00:30:14.059 --> 00:30:16.599
and I don't really want to hear yours. I want

00:30:16.599 --> 00:30:19.240
to connect with you, but I don't need you to

00:30:19.240 --> 00:30:21.220
go that deep in. It's making me uncomfortable.

00:30:21.779 --> 00:30:24.440
And then there are people who are so surface

00:30:24.440 --> 00:30:28.259
level, so shallow that it never moves beyond

00:30:28.259 --> 00:30:32.140
the small talk. And small talk is literally a

00:30:32.140 --> 00:30:36.420
filler. It's used so you can start to feel each

00:30:36.420 --> 00:30:38.960
other out, judge each other's tone, body language,

00:30:39.059 --> 00:30:41.920
and receptivity so that you can actually converse,

00:30:41.980 --> 00:30:44.799
right? As opposed to, hey, how's the weather?

00:30:44.920 --> 00:30:47.740
But there's people who never move past it. And

00:30:47.740 --> 00:30:51.079
it's been incredible to me how those two extremes

00:30:51.079 --> 00:30:53.039
can sometimes be at the same event, but they

00:30:53.039 --> 00:30:57.339
can. And what I would say is try to examine what's

00:30:57.339 --> 00:31:00.859
working for you and what's not working for you

00:31:00.859 --> 00:31:04.230
and make small adjustments. Like what Michael

00:31:04.230 --> 00:31:06.170
said in the beginning, you do still want to be

00:31:06.170 --> 00:31:09.009
authentic. If you're a person who connects deep,

00:31:09.210 --> 00:31:11.589
pretending to be shallow isn't going to get you

00:31:11.589 --> 00:31:14.230
very far. But if you're consistently noticing

00:31:14.230 --> 00:31:16.210
that you're making people uncomfortable with

00:31:16.210 --> 00:31:18.950
your questions, or if you're consistently noticing

00:31:18.950 --> 00:31:22.009
that the conversation is so shallow that the

00:31:22.009 --> 00:31:25.329
person's eyes keep wandering to, can I go talk

00:31:25.329 --> 00:31:27.470
to someone else? What's happening in that section

00:31:27.470 --> 00:31:29.509
of the room? Could it possibly be more interesting

00:31:29.509 --> 00:31:33.869
than this person? And adjust accordingly to that

00:31:33.869 --> 00:31:37.789
while still being true to yourself. You can.

00:31:38.009 --> 00:31:44.170
What I've found is ever since the pandemic, people

00:31:44.170 --> 00:31:46.710
have relied on Zoom and cell phones and everything.

00:31:46.829 --> 00:31:51.490
But the days of building your customer base is

00:31:51.490 --> 00:31:54.890
gone. And the time of building relationships

00:31:54.890 --> 00:31:58.730
is really around. I used to be in the mortgage

00:31:58.730 --> 00:32:01.200
business. And I used to come home with a shoebox

00:32:01.200 --> 00:32:03.839
full of business cards. Yay. Look how great I

00:32:03.839 --> 00:32:07.299
was. It was horrible. I learned that after a

00:32:07.299 --> 00:32:10.279
three or four hour networking event, if I come

00:32:10.279 --> 00:32:14.039
home with 15 or 20 business cards, because I

00:32:14.039 --> 00:32:17.980
know I created a relationship with them, then

00:32:17.980 --> 00:32:20.579
I can move on. I did very good. I did very well.

00:32:21.079 --> 00:32:24.299
So it's good. So now last but not least. Okay.

00:32:24.339 --> 00:32:27.720
So you take a breath. Okay. Last but not least.

00:32:28.109 --> 00:32:33.269
Very empathetic of you, Michael Foreman. How

00:32:33.269 --> 00:32:36.329
do you see the fusion of stoicism and empathy

00:32:36.329 --> 00:32:40.309
shaping the future of networking and leadership?

00:32:41.910 --> 00:32:46.190
What I see it doing is helping people avoid,

00:32:46.450 --> 00:32:49.210
and it's actually very close to what you just

00:32:49.210 --> 00:32:51.150
said. It really dovetails on what you just said.

00:32:51.329 --> 00:32:54.029
Helping people avoid the idea that I got to work

00:32:54.029 --> 00:32:58.829
the room. Working the room is not the goal. The

00:32:58.829 --> 00:33:01.930
goal is to build a handful of relationships that

00:33:01.930 --> 00:33:06.289
are going to propel your business and maybe even

00:33:06.289 --> 00:33:10.670
your professional life forward, right? You never

00:33:10.670 --> 00:33:13.250
know. Some of these people could, in a few years,

00:33:13.410 --> 00:33:16.569
play a pivotal role. They could help you get

00:33:16.569 --> 00:33:20.440
your next job. It could be a massive shift. So

00:33:20.440 --> 00:33:22.359
you don't want to work the room. You want to

00:33:22.359 --> 00:33:26.559
know the people in the room. Take a real human

00:33:26.559 --> 00:33:30.259
interest in who they are, what is it that's interesting

00:33:30.259 --> 00:33:32.920
about them and what they do. So to the extent

00:33:32.920 --> 00:33:34.539
you're talking about what someone does for a

00:33:34.539 --> 00:33:36.640
living, you're doing it so that you can better

00:33:36.640 --> 00:33:39.200
understand that person, now better understand

00:33:39.200 --> 00:33:44.480
what it is you can get from them. naturally help

00:33:44.480 --> 00:33:46.920
you to get more from one another. It helps to

00:33:46.920 --> 00:33:51.099
build this symbiotic relationship. And that symbiosis,

00:33:51.140 --> 00:33:55.519
that self -controlled empathic symbiosis is the

00:33:55.519 --> 00:33:58.819
best type of leadership out there. And remember

00:33:58.819 --> 00:34:02.660
that you are still in control of your part of

00:34:02.660 --> 00:34:05.180
the conversation. You are in control of yourself,

00:34:05.400 --> 00:34:09.360
no matter what they say. You control how you

00:34:09.360 --> 00:34:13.300
respond. So you can twist and take this conversation

00:34:13.300 --> 00:34:16.579
to a place that you think is right based on the

00:34:16.579 --> 00:34:19.780
relationship you want to build. But take that

00:34:19.780 --> 00:34:24.139
minute to find that real human interest. I promise

00:34:24.139 --> 00:34:25.880
you, you guys, I don't know if Michael mentioned

00:34:25.880 --> 00:34:28.320
it, but I'm also a TED Talk producer. It's my

00:34:28.320 --> 00:34:31.559
sort of part -time pro bono community activity.

00:34:31.860 --> 00:34:34.980
I've produced over 80 TEDx and TED Talks. And

00:34:34.980 --> 00:34:38.639
what I've learned is that everyone, in this world

00:34:38.639 --> 00:34:43.579
everyone has an idea that can make things different

00:34:43.579 --> 00:34:47.559
and better and that is worth sharing and if i

00:34:47.559 --> 00:34:51.360
take a beat and get to know that person now if

00:34:51.360 --> 00:34:53.659
i'm in a networking context i want to be careful

00:34:53.659 --> 00:34:57.119
i don't spend all my time with one individual

00:34:57.119 --> 00:35:00.360
because that's not the intention or the purpose

00:35:00.360 --> 00:35:02.980
of the event but i want to go in deep enough

00:35:02.980 --> 00:35:07.360
to figure out their humanness and not just the

00:35:07.360 --> 00:35:09.840
label on their business card before I move on

00:35:09.840 --> 00:35:14.280
to the next person. Outstanding. Very good. Cher,

00:35:14.460 --> 00:35:18.179
I can't begin to tell you how glad I am that

00:35:18.179 --> 00:35:20.719
you came on this podcast. I feel that we can

00:35:20.719 --> 00:35:24.369
talk another two hours if we want to. because

00:35:24.369 --> 00:35:26.449
you're very easy to talk to. And you obviously

00:35:26.449 --> 00:35:29.889
were very good at what you did because the way

00:35:29.889 --> 00:35:33.010
that you speak, the way that you negotiate, everything

00:35:33.010 --> 00:35:36.429
had a very calming effect on me. I don't know

00:35:36.429 --> 00:35:39.309
about my listeners, but on me. So I think you

00:35:39.309 --> 00:35:41.929
did very well. If somebody wanted to get hold

00:35:41.929 --> 00:35:44.809
of you, how would they do it? I appreciate it.

00:35:44.829 --> 00:35:46.969
I am now all over the place because of this book.

00:35:47.050 --> 00:35:49.530
Feel free to reach out to me on LinkedIn. I will

00:35:49.530 --> 00:35:53.190
warn your audience. I do get a lot of messages

00:35:53.190 --> 00:35:55.670
and connection requests on LinkedIn. I promise

00:35:55.670 --> 00:35:57.889
I get to every single one. Just sometimes it

00:35:57.889 --> 00:36:00.469
takes me a week or two. But if you want to reach

00:36:00.469 --> 00:36:02.349
out to me on LinkedIn, I'm more than happy to

00:36:02.349 --> 00:36:06.949
respond to you. You can also go to www .sharminkruze

00:36:06.949 --> 00:36:09.769
.com. That is my impossible to say and even more

00:36:09.769 --> 00:36:12.739
impossible to spell name. And that is the website

00:36:12.739 --> 00:36:18.539
I chose. So you can also just Google Stoic Empathy

00:36:18.539 --> 00:36:23.119
and I will come up. Very good. Cher, I can't

00:36:23.119 --> 00:36:25.400
begin to tell you how nice this was, how great

00:36:25.400 --> 00:36:28.460
this was. And I look forward to speaking with

00:36:28.460 --> 00:36:31.340
you again. Thank you. I do, too. I had a great

00:36:31.340 --> 00:36:35.260
time. Thanks for having me on. Well, hold on,

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00:37:46.750 --> 00:37:53.889
-U -P -K -I -D -S dot org. Well, that's a wrap,

00:37:53.989 --> 00:37:56.849
folks. A huge thank you to our special guests

00:37:56.849 --> 00:38:00.170
for sharing such incredible insights today. And

00:38:00.170 --> 00:38:03.570
of course, a big shout out to you, our amazing

00:38:03.570 --> 00:38:06.489
listeners, for tuning in and spending your time

00:38:06.489 --> 00:38:10.389
with us. Remember, networking isn't about being

00:38:10.389 --> 00:38:13.730
perfect. It's about being present. So take what

00:38:13.730 --> 00:38:16.309
you've learned today, get out there and make

00:38:16.309 --> 00:38:19.309
some meaningful connections. If you enjoyed this

00:38:19.309 --> 00:38:22.280
episode. Don't forget to subscribe, leave us

00:38:22.280 --> 00:38:24.920
a review, and share it with someone who could

00:38:24.920 --> 00:38:28.219
use a little networking inspiration. Let's keep

00:38:28.219 --> 00:38:31.920
the conversation going. You can find me on Apple,

00:38:32.059 --> 00:38:36.599
Spotify, YouTube, or my website, michaelaforman.

00:38:36.800 --> 00:38:40.679
Remember, until next time, keep practicing, keep

00:38:40.679 --> 00:38:43.239
connecting, and keep building those relationships.

00:38:43.820 --> 00:38:46.820
This is Michael A. Foreman signing off. Take

00:38:46.820 --> 00:38:48.480
care and happy networking.
