WEBVTT

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Hello, and welcome back to Networking Unleashed,

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Building Profitable Connections. Welcome back

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to the show, folks. I'm your host, Michael Foreman,

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and you're listening to the podcast where networking

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is more than just awkward handshakes and bad

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coffee. It's an art and a talent. But here's

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the twist. It's an art and talent you can actually

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learn. Yes, even if you're the person hiding

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in the corner at every event, pretending to check

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emails. Networking isn't just a nice skill to

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have. It's a game changer. And when you get good

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at it, you'll wonder why you didn't start sooner.

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More connections, more opportunities, more profits.

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It's like unlocking a cheat code for life. So

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whether you're the life of the party or the just

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let me stay at home and text type, we've got

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something for you. So stick around. Let's turn

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those awkward small talk moments into big wins.

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Now, I have a guest. Well, I actually have a

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pair of guests today. They are a husband -wife

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team. They are small business coaches, Sharon

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and Hank Ulof. They're authors of eight best

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-selling books, whole small business breakthrough

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boot camps. several times a year, and have hosted

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almost 400 episodes of their podcast, the Marketing

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Checklist Viewcast. They focus on marketing,

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sales, public speaking, and human resources,

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the four areas where most business owners say

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they struggle. And this is near and dear to my

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heart, because this is what I talk about. Sorry,

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excuse me. I go on stages for, and I really like

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to talk about. So Sharon, Hank, why don't you

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just give us a quick backup of what you do? Our

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clients, they call us their easy button. When

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they have a challenge, yeah, the best $7 .99

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ever spent at Staples. When they have a question

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about sales or marketing, or I'm going to a networking

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meeting and what do I do? They press the easy

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button and we walk them through it in advance

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so they know what they're going to. Our background,

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our business started like most family businesses

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do over Thanksgiving. We were one of those families

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that went around the room and talked about how,

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what are you thankful for? And I was, it was

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my turn. Mom, everything's great. Sharon, me,

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married, and I'm passing it on to my sister.

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And my mom said, gee, Henry, oh, God, which is

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the formal name, how's work? And I got to tell

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her how work was going. And her comment was,

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what would it take instead of being a manager

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for this other company? What would it take to

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start your own? And I gave her a very flip answer

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that I would need to buy a new fax machine because

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it's, you know, because the one I own. had belonged

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to the company. Your audience does know what

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fact machines are. And she looked at my dad and

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said, write him a check. So two weeks later,

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the business was started. And fast forward 13

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years and ish and Sharon came on board. Yeah.

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He had a client that needed his marketing and

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sales background, but also needed the HR and

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office systems background that I had. So we agreed

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to team up and we really haven't looked back

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since. So it's good. So you two create a wonderful

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synergy between your two backgrounds, which is

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great for starting a business. Okay, so I'm going

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to move right into my questions. How has networking

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influenced your career in marketing, sales, and

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public speaking? You know, I'll be real blunt.

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Networking built my business. I joined a couple

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of different chambers of commerce. I joined a

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hard networking group. And it's really, that

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was the bedrock of it. Some folks might not know

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what a hard networking group is, right? It's

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like a BNI or a TIP. I say chamber of commerce

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is a soft, right? There could be multiples of

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you in there. But a hard networking, there's

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one business per category. One. one marketing

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firm, one banking, one, it's not one lawyer because

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there are different brands of lawyers, different

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specialties, but there'll be one for each specialty.

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Yeah, I believe that networking is the base of

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all businesses because no matter what business

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you're in, you have to network. And whether you

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do it through Zoom, through your cell phone or

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in person, I believe the in -person is the most

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important. because you pick up on all the vibe

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of the people, the room, and everything else.

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But that's neither here nor there. Tell me, what's

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your most successful networking strategy for

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HR professionals? Watch this, Sharon. It's not

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much different for HR than it is for anyone else.

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Who's your ideal client, customer, referral partner?

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Where are they hanging out? Go hang out. where

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they're hanging out so it depends on what you're

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right are you looking to network with other hr

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professionals are you looking because you're

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hiring and you need that next whatever that best

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employee is right it depends on what's the goal

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of that networking opportunity that's a but that's

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pretty standard no matter what right what's the

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goal Yeah, that's true. You always have to look

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at the end to see where you want to begin, because

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when people start to network, they say, OK, look,

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I'm in mortgages and where do I go for mortgages?

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But you have to look at where your customer really

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is networking and you go on from there. That

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was very good. Can you share a memorable connection

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that significantly impacted your career? Oh.

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Easily. There's actually several. I'll give you

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one that I share all the time. I was on the board

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of the Encino Chamber in Los Angeles, and it

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was a mixer. And being on the board, I felt it

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was my obligation, or in networking terms, it

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was a great excuse to walk up to any new person

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that came in and introduce myself, talk about

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the chamber. Not by myself, but welcome to the

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chamber. Let me get you involved. Who can I introduce

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you to? One particular mixer, woman walks in.

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Now, demographically, she fell into one of my

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target audiences. So, okay, age, you know, got

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it. And it turns out, occupationally, in that

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demographic that you go to a meeting, I want

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to meet this person. There she was. And turns

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out we ended up having a hour and a half conversation.

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Didn't talk to anyone else at the mixer that

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night, but I had been on her boss's TV show because

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she was working for Time Warner's table. And

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she was his, she ran the office, which in the

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promo business, this was like the perfect buyer.

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So we became very friendly. We rooted for different

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baseball teams. We got past that. Now, let's

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fast forward several years. She's been a client

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and a friend. But because of her job, she was

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in the San Fernando Valley in front of a lot

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of audiences, a lot of business audiences. The

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mayor of Los Angeles came to the Valley for a

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particular event. She was the emcee, et cetera.

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And quite often her story, as it turns out, I

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was the very first business person she met after

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she got her job when she walked into the mixer.

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And she will see me in an audience and she will

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see that guy right there. Thank you, Law. And

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she would edify my company and then talk about

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the importance of... being a business community.

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But it was that third -party validation that

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started being the very first person to be welcoming

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a new person into the chamber. At first, there's

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a feeling within networking that when you go

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to an event or anything such like an event, you

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look to give, not receive. Absolutely. So, you

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know, if you look to give, then you'll always

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get back because what goes around does come around.

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But it puts you in such a better place if you

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look to give. And so it looks like you hit that

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nail right on the head. You probably teach this.

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Look, if there's a new person and you say, so

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you're here at this meeting, who would you like

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to meet? If you can connect them. What's the

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first thing they have in common is you. They're

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going to talk about you a little bit, but you've

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now you've banked some karma points or business

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points. Even if you get no business from either

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of them, you've done a good thing. And in business,

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our businesses are built on continuously doing

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good things and being of service. And that's

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vital in networking. Yeah, and that's exactly

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what I teach to my students and when I go on

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stages and everything else, because I say it

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in such a way that because I bring everything

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down to a chamber event, a chamber of commerce

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event. If you see somebody new coming in, you

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say, who are you? What do you do? And everything

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else. I think, look, that table over there has

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a table full of marketers. I think you would.

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fit in very well. Let me go over, introduce you.

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You go over, introduce, and then you step away,

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but you've built yourself up in their eyes. Can

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I take that one step further? Sure. All right,

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folks, let's say you're going to introduce that

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person to one person. What I've done is I've

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said, you know what? You two have a conversation

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and I'll tell the new person, tell you what,

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when you two are done, come find me and I'll

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introduce you to somebody else. It's even better.

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That's even better. So that's very good. And

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I'm going to have to steal that. He's now going

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to steal. Yeah. Okay. So the first time, give

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me attribution. After that, it's all yours. Okay.

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You got it. You got it. Okay. So how do you balance

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online and in -person networking in today's digital

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age? I think of trying in whatever it is, trying

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to find balance. It's a fleeting attempt. It's

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not, it doesn't happen. It's not the same as

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balance. It's what do you need today, right?

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Today you might be out of balance in the in -person,

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right? Oh my goodness, we have three events we

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have to go to today or we get to go to today,

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right? So today we're out of balance because

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we're not doing anything online or tomorrow we

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might be doing. a webinar and a podcast and something

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else. And it's all, Oh, today we get to be online.

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We actually can be jeans and a t -shirt or whatever,

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right? That day is out of balance in the other

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way. Overall, the balance will even out in whatever

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way is brings you the fastest path to cash. No,

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that's true. That's true. But keeping that in

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balance, as you said, is really, it's very important

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because you can't have the scale go all one way

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or all the other. In today's business, you need

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both. And you said it perfectly because one day

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you might be doing everything online. And the

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second day you might be doing everything in person.

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And also you're very fortunate. You have two

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people. So you can actually. do both at the same

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time. We, this is just our personal, this is

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our brand. We tend to do most things together.

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Occasionally we do have to be in two places at

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once. Yes, we're fortunate there's two of us

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we can split, but we do try to do everything

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together because that's our brand, right? If

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you're going to hire a coach and you only see

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me out and we resonate and you're interested

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in hiring us, but you haven't met Hank or vice

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versa, right? It's hard to make that buying decision

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because there's a piece of the puzzle missing.

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So we try to do those things together. But yes,

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occasionally, especially if it's some, if we're

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meeting with folks we've already met before,

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if there's two different chamber events, those

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people already know us. They know we're a team.

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If they're going to make a buying decision, they

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already know what they're getting. It's totally

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fine. But if we're going someplace new, we're

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always going to go together. Yeah. Although if

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we spill it up, we almost have to wear a badge.

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Sharon is not, yeah. Sharon's doing this or Hank's

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not here because he's doing, because that's the

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question. Where's Hank? Where's Sharon? That's

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good. Because if you go to places predominantly

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together, then they're always going to ask where

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the other one is. Always. So it's good. So listen,

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you've told me how successful you've become,

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but I'm sure you've made a plethora of mistakes.

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Give me the biggest mistake and how you avoided

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it. I would say my biggest mistake is I am an

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introvert. Why is that a mistake? I'm a shy introvert,

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right? So for me to go out in public to network,

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I have to channel my inner Hank. So left on my

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own, I would do it online. I'm just really, you

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want me to go out there? Like COVID for me was

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awesome. We can't go out. Oh, that's just too

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bad. So, right. But in the business world, that

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is a mistake. So to lean on those initial, I

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don't want to, that's the mistake. The learning

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process was, well, how badly do you want it?

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Right. I want our business to succeed more than

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I want to embrace being a shy introvert. So I'm

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going to channel my inner Hank and go out there.

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I'm not as good as Hank is out there, but I can.

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She has her steps. She does wonderful. They always

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say the introverts always, or the second half

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of the team always say, I'm really not good at

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this. I'm not. And you're still saying, wait

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a minute. You are very good at this. You are

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sensational at this, but you don't realize it.

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The secret weapon in our couple. Yeah. Ever since

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the pandemic, when people were staying inside.

00:15:34.440 --> 00:15:37.500
People now, one other thing that I speak about

00:15:37.500 --> 00:15:41.779
is when I go to high schools and colleges, I

00:15:41.779 --> 00:15:44.860
speak about how people don't know how to communicate

00:15:44.860 --> 00:15:49.899
with one another. They lost the feeling of all

00:15:49.899 --> 00:15:52.480
they're doing is Zoom or through texting. They

00:15:52.480 --> 00:15:55.600
lost the one -on -one feeling. And as well as

00:15:55.600 --> 00:15:58.639
I do, when you meet somebody, you're feeling

00:15:58.639 --> 00:16:01.440
the vibe of the person. You're feeling the vibe

00:16:01.440 --> 00:16:04.730
of the room. Whether or not you're going to do

00:16:04.730 --> 00:16:07.850
business with that person. So can I turn your

00:16:07.850 --> 00:16:09.909
podcast around for a second and ask you a question?

00:16:10.370 --> 00:16:13.490
Sure. All right. Okay, go ahead. Welcome back.

00:16:13.490 --> 00:16:15.909
This is Aaron and Hank. Thank you. Okay. We have

00:16:15.909 --> 00:16:17.909
our guest, Michael Foreman. He's an expert at

00:16:17.909 --> 00:16:22.269
networking. Michael, you speak to a lot of Gen

00:16:22.269 --> 00:16:26.649
X, Gen Y, a younger generation. This is a topic

00:16:26.649 --> 00:16:29.909
that's important to me. Have you noticed a difference

00:16:29.909 --> 00:16:33.029
in how they network compared to... millennial

00:16:33.029 --> 00:16:38.429
and moving toward baby boomers sure it's huge

00:16:38.429 --> 00:16:43.509
it's huge because the younger adults as i said

00:16:43.509 --> 00:16:47.929
before they never were taught how to communicate

00:16:47.929 --> 00:16:50.269
they were just because they don't know about

00:16:50.269 --> 00:16:54.850
it so that was that's what my job is when I go

00:16:54.850 --> 00:16:57.190
into high school, I have to tell them, look,

00:16:57.370 --> 00:16:59.750
you may think everything's on Zoom, or you may

00:16:59.750 --> 00:17:02.549
think everything by text, but you must do it

00:17:02.549 --> 00:17:05.230
in person. When you go to meet with somebody,

00:17:05.490 --> 00:17:08.470
when you go to meet them in a company or corporation,

00:17:09.490 --> 00:17:12.549
you're not going to do it through Zoom. And you

00:17:12.549 --> 00:17:15.130
have to learn etiquette. You have to learn, be

00:17:15.130 --> 00:17:18.750
confident. You have to learn eye contact, handshakes.

00:17:18.789 --> 00:17:21.910
You have to learn politeness, respectfulness,

00:17:21.910 --> 00:17:25.410
and all of that is gone and they don't know how

00:17:25.410 --> 00:17:27.730
to do it. So yes, the answer to your question

00:17:27.730 --> 00:17:30.930
is yes, there's a big difference. And that's

00:17:30.930 --> 00:17:33.470
one of the reasons why I go out and try to tell

00:17:33.470 --> 00:17:38.130
everybody. Awesome. I've noticed when it comes

00:17:38.130 --> 00:17:42.769
to things like all of the service groups, chambers,

00:17:43.170 --> 00:17:46.829
et cetera, the silent generation did a marvelous

00:17:46.829 --> 00:17:51.220
job bringing baby boomers along. And baby boomers,

00:17:51.259 --> 00:17:54.140
we did not do as good a job bringing millennials

00:17:54.140 --> 00:17:57.579
and teaching them the same thing. So your public

00:17:57.579 --> 00:18:01.039
service is important and please continue doing

00:18:01.039 --> 00:18:05.880
it. Thank you. I agree wholeheartedly because

00:18:05.880 --> 00:18:10.660
I do feel that is a missing link. And I think

00:18:10.660 --> 00:18:15.799
that the businesses of today, without that, they're

00:18:15.799 --> 00:18:18.920
going to lose out on a lot. So that's why I do

00:18:18.920 --> 00:18:23.490
it. But going back to introverts, how can introverts

00:18:23.490 --> 00:18:29.150
excel at networking in sales and marketing? Sharon.

00:18:31.289 --> 00:18:37.289
In networking, here's my secret sauce. When you

00:18:37.289 --> 00:18:40.809
walk into a room of networkers, you're not the

00:18:40.809 --> 00:18:43.470
only shy one there. I promise you, you're not.

00:18:44.130 --> 00:18:46.789
Look around. There are other people hanging out.

00:18:47.230 --> 00:18:50.750
At the wall. Like your high school dances. Okay.

00:18:51.849 --> 00:18:54.710
Go introduce yourself to one of those that are

00:18:54.710 --> 00:18:57.609
saying, hey, I see you're here by yourself. That's

00:18:57.609 --> 00:19:00.930
my inclination too. My name is Sharon. Just be

00:19:00.930 --> 00:19:05.910
willing to be first. With our clients, when we

00:19:05.910 --> 00:19:10.509
are sending them out to a networking group, they

00:19:10.509 --> 00:19:13.809
all know, I'm not going to tell them I'm going

00:19:13.809 --> 00:19:15.190
to a networking group because I'm going to get

00:19:15.190 --> 00:19:18.640
the assignment. And the assignment is, all right,

00:19:18.680 --> 00:19:21.740
is it one, two, or three? And they have to pick

00:19:21.740 --> 00:19:24.019
a number. Are you going to meet one, two, or

00:19:24.019 --> 00:19:26.799
three brand new people and come back to the coaching

00:19:26.799 --> 00:19:32.339
call and give us your book report? Show the card.

00:19:33.140 --> 00:19:35.880
Yep. You have to put them on the spot. You have

00:19:35.880 --> 00:19:40.099
to make them accountable. For their own good.

00:19:42.279 --> 00:19:45.180
That's what I try to do. Yeah, that's what I

00:19:45.180 --> 00:19:47.920
try to do with all my coaching students. I make

00:19:47.920 --> 00:19:49.799
them accountable. If I'm sitting there just preaching

00:19:49.799 --> 00:19:51.960
to them, they're not going to get anything out

00:19:51.960 --> 00:19:54.940
of it. If I make them accountable, then they

00:19:54.940 --> 00:19:57.440
really will pay attention and do a little bit

00:19:57.440 --> 00:19:59.859
more and get their money's worth, so to speak.

00:20:00.859 --> 00:20:04.220
What role does public speaking play in effective

00:20:04.220 --> 00:20:09.220
networking? Tremendous. Yeah, you can meet one

00:20:09.220 --> 00:20:13.980
-on -one, but you could also meet one. To many.

00:20:15.500 --> 00:20:19.099
And the other thing I tend to stress a lot is

00:20:19.099 --> 00:20:21.660
you're not just looking for your next client

00:20:21.660 --> 00:20:24.799
or customer. Like if you're only working on client,

00:20:24.880 --> 00:20:26.940
customer, you're missing out the referral partners.

00:20:27.660 --> 00:20:29.940
Don't forget about those referral partners. Sometimes

00:20:29.940 --> 00:20:32.079
you're not going to meet your next client or

00:20:32.079 --> 00:20:34.220
customer. But what you might meet is someone

00:20:34.220 --> 00:20:36.990
who has a tribe of people. that also want to

00:20:36.990 --> 00:20:38.970
meet you that they could introduce you to. If

00:20:38.970 --> 00:20:40.690
you ignore the referral partners because you're

00:20:40.690 --> 00:20:42.630
so focused on the next client or customer, you're

00:20:42.630 --> 00:20:46.349
missing out. I always say that referrals are

00:20:46.349 --> 00:20:50.250
gold. That's golden, right? Because you're not

00:20:50.250 --> 00:20:54.089
speaking to that audience, but you're speaking

00:20:54.089 --> 00:20:57.549
to the network of that audience. So you're not

00:20:57.549 --> 00:21:01.460
speaking to... 50, 100, 200 people. You're speaking

00:21:01.460 --> 00:21:04.980
to a thousand people because if you're good enough

00:21:04.980 --> 00:21:07.660
and you resonate with them enough, they're going

00:21:07.660 --> 00:21:10.519
to say, oh, you know what? I saw this guy speak.

00:21:10.779 --> 00:21:13.980
You have to hear him. And so on and so forth.

00:21:14.140 --> 00:21:16.500
So yeah, I think it's very important. How do

00:21:16.500 --> 00:21:18.960
you maintain and nurture professional relationships

00:21:18.960 --> 00:21:26.920
long -term? We have several tools. Okay. You

00:21:26.920 --> 00:21:32.700
mentioned our books. We've given away way more

00:21:32.700 --> 00:21:36.960
books than we've sold, but that's the tool. We

00:21:36.960 --> 00:21:40.859
are huge believers in direct mail. We have an

00:21:40.859 --> 00:21:43.039
entire greeting card system that we use that

00:21:43.039 --> 00:21:46.640
puts things into their mailbox. We don't believe

00:21:46.640 --> 00:21:50.900
in using our email to sell without delivering

00:21:50.900 --> 00:21:58.369
knowledge. Our social media is part of it. remembering

00:21:58.369 --> 00:22:01.789
little birthdays on social media. There are a

00:22:01.789 --> 00:22:05.089
lot of different parts of the puzzle. What did

00:22:05.089 --> 00:22:07.730
I miss? It really comes down to follow up. If

00:22:07.730 --> 00:22:10.009
you just met someone and then that's it, you're

00:22:10.009 --> 00:22:12.869
just leaving it to them, hoping that they're

00:22:12.869 --> 00:22:15.190
going to reach out. Hope is not a marketing plan,

00:22:15.289 --> 00:22:18.769
right? Yeah, but it's a short one. So follow

00:22:18.769 --> 00:22:21.710
up, whether it's greeting cards or social media

00:22:21.710 --> 00:22:25.430
or texting or sending an email. Heck, we had

00:22:25.430 --> 00:22:27.930
a one -to -one call. We give away 30 -minute

00:22:27.930 --> 00:22:30.609
calls, strategy sessions for business owners

00:22:30.609 --> 00:22:33.569
that are stuck. We had a call with two women

00:22:33.569 --> 00:22:35.789
that they were in entertainment. It doesn't matter,

00:22:35.869 --> 00:22:39.410
but they were part of the, in the LA fires that

00:22:39.410 --> 00:22:42.710
happened. So we sent an email. It wasn't, hey,

00:22:42.789 --> 00:22:44.730
let's continue the conversation about coaching.

00:22:44.970 --> 00:22:47.890
It was, hey, we just heard about this. We know

00:22:47.890 --> 00:22:50.869
that you're in that area. Are you okay? Like

00:22:50.869 --> 00:22:54.509
be a person. Well, that's true. But what you

00:22:54.509 --> 00:22:59.230
said was key is the follow -up to your whatever,

00:22:59.470 --> 00:23:02.470
right? Now, I personally feel that the follow

00:23:02.470 --> 00:23:05.490
-up is almost more important than the actual

00:23:05.490 --> 00:23:07.630
meeting of the person themselves. That's right.

00:23:07.710 --> 00:23:11.349
And I went to a networking event and I just,

00:23:11.430 --> 00:23:13.849
I asked, I was talking with somebody and I said,

00:23:13.910 --> 00:23:17.210
hey, how do you follow up with all of the people

00:23:17.210 --> 00:23:19.230
that you meet? He goes, I'll send them an email.

00:23:20.119 --> 00:23:22.819
And I'll thank them and I'll send them an email

00:23:22.819 --> 00:23:24.980
next week and I'll follow up with them again.

00:23:25.059 --> 00:23:27.539
And probably the week after that, I said, OK,

00:23:27.720 --> 00:23:30.640
thank you very much. And I'm thinking, OK, if

00:23:30.640 --> 00:23:35.160
I go up against him, he lost because I have a

00:23:35.160 --> 00:23:39.279
secret sauce. It involves writing a handwritten

00:23:39.279 --> 00:23:43.319
thank you note, you know, to that person. So

00:23:43.319 --> 00:23:47.799
I follow up in such a way. It's about six times

00:23:47.799 --> 00:23:51.490
in two weeks. So you think, oh, no, that's an

00:23:51.490 --> 00:23:54.130
overkill. No, you'll find that it takes between

00:23:54.130 --> 00:23:57.970
eight and 12 touches before a person will respond.

00:23:58.849 --> 00:24:02.329
And I can guarantee you that with the way that

00:24:02.329 --> 00:24:07.390
I follow up is you go from about a 3 % chance

00:24:07.390 --> 00:24:11.650
to about a 70 % chance. And both of you work

00:24:11.650 --> 00:24:14.490
corporate America. And if you were told somebody.

00:24:15.000 --> 00:24:18.839
That, okay, I have a 70 % chance of my emails,

00:24:18.980 --> 00:24:22.359
somebody responding to my email, that's gold,

00:24:22.519 --> 00:24:26.119
right? But then you'll know, positive or negative

00:24:26.119 --> 00:24:29.940
response, if they respond to you, where to place

00:24:29.940 --> 00:24:32.940
them. Either in the no -go file or the follow

00:24:32.940 --> 00:24:35.420
-up again file or something else, but you have

00:24:35.420 --> 00:24:39.200
what to do with them. So follow -up is the key.

00:24:39.559 --> 00:24:42.720
In our greeting card system, we use several different

00:24:42.720 --> 00:24:46.750
greeting cards. And we do have them by list.

00:24:47.470 --> 00:24:51.529
Clients get a card every month, past clients

00:24:51.529 --> 00:24:55.890
get a card. We have prospect, which is a very

00:24:55.890 --> 00:25:00.930
broad category. But yeah, and we change the message

00:25:00.930 --> 00:25:04.549
to make sure that they understand, look, you

00:25:04.549 --> 00:25:07.630
may never, ever need coaching, but here's just

00:25:07.630 --> 00:25:11.549
a little positivity for the month. You don't

00:25:11.549 --> 00:25:14.420
know who they know. You have that message, that

00:25:14.420 --> 00:25:19.299
positivity message. And as long as you are uplifting

00:25:19.299 --> 00:25:23.380
and positive and everything, then everybody would

00:25:23.380 --> 00:25:26.200
just love to either open it or just say, oh,

00:25:26.259 --> 00:25:29.319
that's right. That was Hank and Sharon. And that's

00:25:29.319 --> 00:25:32.099
it. Look, we send those, since we're talking

00:25:32.099 --> 00:25:33.619
about greeting cards, we send the greeting cards

00:25:33.619 --> 00:25:37.059
out to our chamber of commerce. And quite often

00:25:37.059 --> 00:25:39.799
it'll be, we'll meet them at a mixer. Oh, you're

00:25:39.799 --> 00:25:43.200
the ones that send those cards every month. Yes,

00:25:43.200 --> 00:25:46.099
we are. Yes, that's us. We've already met them.

00:25:46.339 --> 00:25:48.380
So we've already met them, Michael. Now we're

00:25:48.380 --> 00:25:50.519
just continuing the conversation at the mixer.

00:25:51.000 --> 00:25:54.220
And it's a lot nicer when it happens that way.

00:25:54.319 --> 00:25:57.140
So you don't have that cold, what do you do?

00:25:57.319 --> 00:26:01.220
It takes all of that out of the mix. All right.

00:26:01.240 --> 00:26:04.279
Can you share tips for turning casual connections

00:26:04.279 --> 00:26:10.480
into a profitable business relationship? Sure.

00:26:10.599 --> 00:26:12.380
Tell you what, I'm going to use your audience.

00:26:12.619 --> 00:26:15.279
All right, audience, careful. You're about to

00:26:15.279 --> 00:26:21.000
get sold here. We have several books. One of

00:26:21.000 --> 00:26:23.480
them is called The Marketing Checklist, Your

00:26:23.480 --> 00:26:25.539
Guide for Overwhelmed and Overthinking Entrepreneurs.

00:26:25.559 --> 00:26:27.559
If you would like this book, all you have to

00:26:27.559 --> 00:26:32.359
do is send us an email. But wait, would you like

00:26:32.359 --> 00:26:34.380
The Marketing Checklist for sale? Here's where

00:26:34.380 --> 00:26:37.440
it gets fun. You have to listen to another episode

00:26:37.440 --> 00:26:41.259
of Networking Unleashed. and give us like a two

00:26:41.259 --> 00:26:43.220
-sentence book report on what you learned from

00:26:43.220 --> 00:26:46.700
Michael. A pod report. Yes. If you'd like the

00:26:46.700 --> 00:26:50.920
marketing checklist too, listen to another episode

00:26:50.920 --> 00:26:54.259
and tell us what Michael taught you. If you want

00:26:54.259 --> 00:26:58.000
our human resources book, yep, one more podcast

00:26:58.000 --> 00:27:00.680
of Networking Unleashed. Tell us what Michael

00:27:00.680 --> 00:27:03.799
taught you, and you can have each of those books.

00:27:04.380 --> 00:27:07.500
So what we're doing is we're getting somebody

00:27:07.500 --> 00:27:11.289
to get some free stuff. and we're building a

00:27:11.289 --> 00:27:12.869
relationship with you because we want them to

00:27:12.869 --> 00:27:15.869
listen to more of you, and maybe that you'll

00:27:15.869 --> 00:27:17.470
get some coaching out of it because they listen

00:27:17.470 --> 00:27:20.509
to more networking unleashed, you might meet

00:27:20.509 --> 00:27:22.029
somebody that needs coaching that doesn't do

00:27:22.029 --> 00:27:24.369
what you do, and then we refer. So it's not a

00:27:24.369 --> 00:27:27.910
fastest path to cash, but it's doing enough things

00:27:27.910 --> 00:27:32.569
in your business that spinning all those plates,

00:27:32.650 --> 00:27:34.710
they start to come back to you. It's layering.

00:27:35.049 --> 00:27:38.460
Yeah. So the thing is, give of yourself. And

00:27:38.460 --> 00:27:40.180
if you haven't written a book, all right, some

00:27:40.180 --> 00:27:45.220
special report in your industry. I pride myself

00:27:45.220 --> 00:27:49.759
on being able to put two people together. And

00:27:49.759 --> 00:27:54.759
I am really known for it in my circles. If Michael

00:27:54.759 --> 00:27:58.140
doesn't do it, then he knows people who do, and

00:27:58.140 --> 00:28:01.140
he'll put them together. And I do that almost

00:28:01.140 --> 00:28:05.420
every day. And it's really, it's as much of a

00:28:05.420 --> 00:28:09.140
good feeling as... not doing it's just really

00:28:09.140 --> 00:28:12.700
a good feeling why wouldn't you do it yeah it's

00:28:12.700 --> 00:28:15.299
being a good person it's being a good person

00:28:15.299 --> 00:28:17.900
a good neighbor a good whatever isn't that what

00:28:17.900 --> 00:28:21.619
mr rogers told us taught us to do oh wait most

00:28:21.619 --> 00:28:23.779
of your audience has no idea who mr rogers is

00:28:23.779 --> 00:28:30.220
that's right that's right but they probably still

00:28:30.220 --> 00:28:34.859
don't even know who cookie monster is it's good

00:28:34.859 --> 00:28:39.559
to be nice to people Okay, last question. All

00:28:39.559 --> 00:28:42.759
right. How has networking evolved the HR industry

00:28:42.759 --> 00:28:50.880
and what trends do you foresee? I'll start with

00:28:50.880 --> 00:28:53.920
one. Go ahead. Before we worked together or as

00:28:53.920 --> 00:28:55.380
we were starting to work together, Sharon would

00:28:55.380 --> 00:29:01.539
hear me talking to clients about marketing. And

00:29:01.539 --> 00:29:05.119
she realized real fast that she was doing the

00:29:05.119 --> 00:29:08.480
same thing internally. So I used to think that

00:29:08.480 --> 00:29:09.839
he was the marketing guy. I didn't know anything

00:29:09.839 --> 00:29:12.140
about marketing. I was HR and office management.

00:29:12.319 --> 00:29:14.700
What do I know about marketing? Right. But as

00:29:14.700 --> 00:29:16.279
he said, I was overhearing the conversations

00:29:16.279 --> 00:29:18.420
he was having with his small business client.

00:29:20.160 --> 00:29:23.019
Knowing that when I was doing HR, I was only

00:29:23.019 --> 00:29:24.720
working with small business. I didn't work with

00:29:24.720 --> 00:29:26.299
large companies. It was small business owners.

00:29:26.960 --> 00:29:30.079
So the same conversations that he was having

00:29:30.079 --> 00:29:33.000
with his clients, I would have in my HR office.

00:29:34.500 --> 00:29:36.980
Right. Employees would come to me and say, I

00:29:36.980 --> 00:29:40.240
have this great idea, but my coworker or my supervisor

00:29:40.240 --> 00:29:42.660
won't listen to me. How do I get them to listen

00:29:42.660 --> 00:29:45.339
to me? It's messaging. Or the bosses would come

00:29:45.339 --> 00:29:47.519
to me and say, we have this great idea, but we

00:29:47.519 --> 00:29:50.240
want the employees to buy in so they feel like

00:29:50.240 --> 00:29:52.079
they have some ownership and it actually works.

00:29:52.839 --> 00:29:56.920
It's messaging. HR is just internal messaging.

00:29:57.099 --> 00:29:59.000
Unless I'm putting an ad out looking for a new

00:29:59.000 --> 00:30:01.160
employee, right, then it's external. But again,

00:30:01.259 --> 00:30:04.769
most of my career was. small business we didn't

00:30:04.769 --> 00:30:07.769
do that much hiring it was a small business so

00:30:07.769 --> 00:30:11.630
it's all you saw that i'm gonna use that word

00:30:11.630 --> 00:30:15.150
again synergy for what you're doing for both

00:30:15.150 --> 00:30:18.529
of you can do together and that's what makes

00:30:18.529 --> 00:30:22.349
it work that's what makes your team work because

00:30:22.349 --> 00:30:25.750
you are powerful in some areas hank is powerful

00:30:25.750 --> 00:30:29.269
in other areas and when you combine that you

00:30:29.269 --> 00:30:33.750
make such a good team and it's if Let me ask

00:30:33.750 --> 00:30:37.369
you a question. If somebody wants either your

00:30:37.369 --> 00:30:41.170
coaching or buy a book or just to see what you're

00:30:41.170 --> 00:30:44.369
all about, or even just to talk to you, how would

00:30:44.369 --> 00:30:47.109
they go about doing it? Okay. Don't go to Amazon

00:30:47.109 --> 00:30:48.789
and buy the book. Reach out to us. We'll give

00:30:48.789 --> 00:30:51.390
it to you for free. All right. That's the first

00:30:51.390 --> 00:30:55.309
part. Our calendar link is howtogettherefaster

00:30:55.309 --> 00:30:59.829
.com. Grab a 30 minutes with us. If you only

00:30:59.829 --> 00:31:02.799
want a book. Send us an email. You can track

00:31:02.799 --> 00:31:05.359
us down. Our email addresses are on our website,

00:31:05.519 --> 00:31:08.140
ulofcreative .com. But if you want some time,

00:31:08.180 --> 00:31:10.359
that's how to get there faster is the easiest

00:31:10.359 --> 00:31:12.500
way. It'll ask you a couple of questions. So

00:31:12.500 --> 00:31:14.880
we're ready for you. And here's our entire sales

00:31:14.880 --> 00:31:17.799
pitch. You ready? If you want to talk about coaching,

00:31:17.839 --> 00:31:20.380
go to companymarketingplan .com. So that's five

00:31:20.380 --> 00:31:23.920
seconds of the 30 minutes. So the other 29 minutes,

00:31:23.960 --> 00:31:27.539
53 seconds is yours. That's good. That's good.

00:31:27.599 --> 00:31:32.460
And I try to get to the person behind the business.

00:31:32.759 --> 00:31:35.119
And if you get to the person, then you really

00:31:35.119 --> 00:31:37.720
know what their business is about. And the people

00:31:37.720 --> 00:31:40.559
who give you that fake front, I don't want to

00:31:40.559 --> 00:31:46.480
deal with. We had a business coach that we were

00:31:46.480 --> 00:31:48.420
with him for two years. And I'll say this up

00:31:48.420 --> 00:31:52.220
front. Every penny we invested, totally worth

00:31:52.220 --> 00:31:58.220
it. We didn't. Because toward the end of the

00:31:58.220 --> 00:31:59.960
second year, I said, look, I've got a marketing

00:31:59.960 --> 00:32:02.799
question for us how we should do it. And his

00:32:02.799 --> 00:32:04.819
answer was, I don't know your clients well enough

00:32:04.819 --> 00:32:07.920
to answer that. And I was like, okay, wait a

00:32:07.920 --> 00:32:11.759
second. In the first, when a client starts with

00:32:11.759 --> 00:32:15.240
us, we start with a two -hour onboarding session.

00:32:15.799 --> 00:32:20.819
We know about their clients like that. And during

00:32:20.819 --> 00:32:23.059
the course of our contract of a year with somebody,

00:32:23.180 --> 00:32:27.599
we really know their business. So it was an oh

00:32:27.599 --> 00:32:34.119
my goodness moment. And again, I feel fine about

00:32:34.119 --> 00:32:39.480
every penny we invested. It was worth it. But

00:32:39.480 --> 00:32:44.099
it also, that last thing taught us to create

00:32:44.099 --> 00:32:46.619
the coaching program that we wish we could have

00:32:46.619 --> 00:32:49.619
found out in the wild. But we also felt and still

00:32:49.619 --> 00:32:51.839
feel like we don't really know him. We know his

00:32:51.839 --> 00:32:55.259
persona, but we don't really know him. And we

00:32:55.259 --> 00:32:57.319
don't know how to do that. We don't want to learn

00:32:57.319 --> 00:32:59.819
how to do that. What you see here with us and

00:32:59.819 --> 00:33:01.539
talking to Michael is what you're going to hear

00:33:01.539 --> 00:33:03.799
on the phone or in our mastermind. When you meet

00:33:03.799 --> 00:33:05.500
Michael in person, you're probably going to get

00:33:05.500 --> 00:33:07.200
the exact same thing as you see here. There's

00:33:07.200 --> 00:33:11.190
no persona. That's it. I hate. people that put

00:33:11.190 --> 00:33:13.930
that front on. And that's why I really don't

00:33:13.930 --> 00:33:16.829
do business. It's hard because you know what?

00:33:16.849 --> 00:33:20.150
They don't remember what they said a month ago

00:33:20.150 --> 00:33:23.569
because it was all fake. If I can just be me,

00:33:23.690 --> 00:33:26.150
then I don't have to worry about that. You just

00:33:26.150 --> 00:33:29.650
be you. And that's why you're successful. I'm

00:33:29.650 --> 00:33:32.690
successful. And it makes the world go around

00:33:32.690 --> 00:33:36.329
that much better. So I want Hank, Sharon, I got

00:33:36.329 --> 00:33:40.490
to tell you, this was a great podcast. learned

00:33:40.490 --> 00:33:45.269
so much because I your background and my background

00:33:45.269 --> 00:33:48.430
are so much alike and we're teaching almost the

00:33:48.430 --> 00:33:51.269
same things so it was like a breath of fresh

00:33:51.269 --> 00:33:55.769
air thank you okay so yeah I have a feeling we

00:33:55.769 --> 00:33:58.609
could uh chat for another hour or so and in fact

00:33:58.609 --> 00:34:01.529
we might do that folks so y 'all have a great

00:34:01.529 --> 00:34:03.809
day Michael's gonna do the ending we're gonna

00:34:03.809 --> 00:34:06.410
chat for another hour but you're gonna wish you

00:34:06.410 --> 00:34:09.389
had heard it all But make sure you keep listening

00:34:09.389 --> 00:34:11.269
to Networking Unleashed because I have a feeling

00:34:11.269 --> 00:34:12.909
there's a whole lot more you can learn from Michael.

00:34:14.070 --> 00:34:18.590
Thank you, and I'll talk with you soon. Well,

00:34:18.650 --> 00:34:21.570
hold on, folks. Don't go anywhere. Let me just

00:34:21.570 --> 00:34:24.769
read a few of our sponsors that we have. Struggling

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00:35:30.670 --> 00:35:37.869
-U -P -K -I -D -S .org. Well, that's a wrap,

00:35:37.949 --> 00:35:40.809
folks. A huge thank you to our special guests

00:35:40.809 --> 00:35:44.150
for sharing such incredible insights today. And

00:35:44.150 --> 00:35:47.530
of course, a big shout out to you, our amazing

00:35:47.530 --> 00:35:50.469
listeners, for tuning in and spending your time

00:35:50.469 --> 00:35:54.349
with us. Remember, networking isn't about being

00:35:54.349 --> 00:35:57.690
perfect. It's about being present. So take what

00:35:57.690 --> 00:36:00.269
you've learned today, get out there and make

00:36:00.269 --> 00:36:03.269
some meaningful connections. If you enjoyed this

00:36:03.269 --> 00:36:06.230
episode, don't forget to subscribe, leave us

00:36:06.230 --> 00:36:08.869
a review and share it with someone who could

00:36:08.869 --> 00:36:12.170
use a little networking inspiration. Let's keep

00:36:12.170 --> 00:36:15.869
the conversation going. You can find me on Apple,

00:36:16.010 --> 00:36:20.659
Spotify, YouTube or my website. Michael A. Foreman,

00:36:20.679 --> 00:36:24.619
remember, until next time, keep practicing, keep

00:36:24.619 --> 00:36:27.199
connecting, and keep building those relationships.

00:36:27.639 --> 00:36:30.780
This is Michael A. Foreman signing off. Take

00:36:30.780 --> 00:36:32.400
care and happy networking.
