WEBVTT 00:00:16.519 --> 00:00:20.780 Hello, and welcome back to Networking Unleashed, 00:00:20.820 --> 00:00:23.859 Building Profitable Connections. Welcome back 00:00:23.859 --> 00:00:26.679 to the show, folks. I'm your host, Michael Foreman, 00:00:26.760 --> 00:00:29.879 and you're listening to the podcast where networking 00:00:29.879 --> 00:00:32.740 is more than just awkward handshakes and bad 00:00:32.740 --> 00:00:36.539 coffee. It's an art and a talent. But here's 00:00:36.539 --> 00:00:39.840 the twist. It's an art and talent you can actually 00:00:39.840 --> 00:00:43.060 learn. Yes, even if you're the person hiding 00:00:43.060 --> 00:00:46.020 in the corner at every event pretending to check 00:00:46.020 --> 00:00:49.100 emails. Networking isn't just a nice skill to 00:00:49.100 --> 00:00:52.240 have. It's a game changer. When you get good 00:00:52.240 --> 00:00:54.920 at it, you'll wonder why you didn't start sooner. 00:00:55.259 --> 00:00:59.000 More connections, more opportunities, more profits. 00:00:59.240 --> 00:01:02.960 It's like unlocking a cheat code for life. So 00:01:02.960 --> 00:01:04.859 whether you're the life of the party or the just 00:01:04.859 --> 00:01:07.739 let me stay at home and text type, we've got 00:01:07.739 --> 00:01:10.750 something for you. So stick around. And let's 00:01:10.750 --> 00:01:13.709 turn those awkward small talk moments into big 00:01:13.709 --> 00:01:19.409 wins. I have a guest today who is so experienced 00:01:19.409 --> 00:01:23.129 in networking that I don't think that our podcast 00:01:23.129 --> 00:01:26.390 will have enough time to reign him in. I'd like 00:01:26.390 --> 00:01:29.950 to introduce Vince Quinn. And Vince is the co 00:01:29.950 --> 00:01:34.390 -founder and creative director of SBX Productions, 00:01:34.409 --> 00:01:37.670 where he helps businesses launch and improve 00:01:37.670 --> 00:01:41.219 their podcasts. Without me butchering it anymore, 00:01:41.519 --> 00:01:45.019 I'm going to introduce Vince and let him tell 00:01:45.019 --> 00:01:46.859 you a little bit about his background. Vince, 00:01:47.120 --> 00:01:50.680 how are you? I'm great. And hearing your intro 00:01:50.680 --> 00:01:52.840 talking about bad coffee and awkward handshakes 00:01:52.840 --> 00:01:54.299 and people in the corner and all that, it just 00:01:54.299 --> 00:01:57.840 hits me so hard. So I love all of that. I think 00:01:57.840 --> 00:02:00.879 it's so spot on of the experience. So great work 00:02:00.879 --> 00:02:03.799 by you. But yeah, a little background on me. 00:02:03.920 --> 00:02:07.099 So kind of a fascinating journey. I ended up, 00:02:07.099 --> 00:02:09.740 I started my career in sports talk radio. I did 00:02:09.740 --> 00:02:12.879 sports talk radio for 10 years in Philly. I'm 00:02:12.879 --> 00:02:15.259 a Philly kid. Everybody in Philly is an animal 00:02:15.259 --> 00:02:17.580 as a sports fan. I think that's well publicized. 00:02:17.599 --> 00:02:20.099 I was one of those animals. I was a leader of 00:02:20.099 --> 00:02:22.659 the animals in a sense. So I was doing all of 00:02:22.659 --> 00:02:24.889 that for a while. saw where the radio industry 00:02:24.889 --> 00:02:27.969 was going, decided, let me get into podcasting. 00:02:28.050 --> 00:02:30.409 And I've been able to transition all of that 00:02:30.409 --> 00:02:33.469 experience of producing and hosting and everything 00:02:33.469 --> 00:02:36.090 else in that space and now bring it to businesses. 00:02:36.169 --> 00:02:39.050 So yeah, helping them with their processes. So 00:02:39.050 --> 00:02:41.169 everything with the production of who's doing 00:02:41.169 --> 00:02:43.129 what and what equipment do we need and how is 00:02:43.129 --> 00:02:45.810 this getting on socials? And really beyond that, 00:02:45.849 --> 00:02:47.930 coming up with the strategy is the most important 00:02:47.930 --> 00:02:50.150 thing. And I think people get so caught up in 00:02:50.150 --> 00:02:52.289 the production side that they lose sight of what 00:02:52.289 --> 00:02:53.590 do you actually want to do? do with this? How 00:02:53.590 --> 00:02:56.229 are you maxing out the potential of it? And one 00:02:56.229 --> 00:02:58.490 of those big things, and obviously fully related 00:02:58.490 --> 00:03:00.449 to what we're talking about here, is guests. 00:03:00.650 --> 00:03:02.430 Thinking about the guests that you want to bring 00:03:02.430 --> 00:03:04.830 on shows, getting yourself featured on other 00:03:04.830 --> 00:03:07.110 shows, thinking about that in a very strategic 00:03:07.110 --> 00:03:09.810 way and developing good processes there. There's 00:03:09.810 --> 00:03:12.150 so much to get into with all of that stuff. And 00:03:12.150 --> 00:03:14.270 that's what's so fun about it for me on a personal 00:03:14.270 --> 00:03:16.889 level. As you can tell, I love to talk. So being 00:03:16.889 --> 00:03:19.990 a chatty guy, having the opportunity to meet 00:03:19.990 --> 00:03:22.569 so many interesting people and help them. connect 00:03:22.569 --> 00:03:25.009 in their own way through a show is just so much 00:03:25.009 --> 00:03:29.330 fun. That's what I do. That's great. You mentioned 00:03:29.330 --> 00:03:33.150 how you transitioned from radio to podcasting. 00:03:33.610 --> 00:03:36.509 Give me a little bit more of how you transitioned 00:03:36.509 --> 00:03:40.729 helping businesses with their podcasts. Yeah. 00:03:40.810 --> 00:03:43.810 So first, it was two leaps. The first leap was 00:03:43.810 --> 00:03:46.530 realizing that radio is just a bad future for 00:03:46.530 --> 00:03:48.870 me as a guy of this age with the state of the 00:03:48.870 --> 00:03:51.270 industry and having to get out of there and making 00:03:51.270 --> 00:03:54.129 the transition into podcasting as my full on 00:03:54.129 --> 00:03:56.430 professional commitment. And that was a big jump. 00:03:56.490 --> 00:03:58.830 I was a nationally syndicated host at 30 years 00:03:58.830 --> 00:04:01.659 old. That was huge. And I had people telling 00:04:01.659 --> 00:04:04.080 me, don't do it. Don't leave. But I saw where 00:04:04.080 --> 00:04:06.620 the future was of podcasting and where it was 00:04:06.620 --> 00:04:08.639 going for radio, and I made the jump. So that 00:04:08.639 --> 00:04:10.939 was the first step. And then the second step 00:04:10.939 --> 00:04:13.560 was really when I first made that leap into podcasting. 00:04:13.580 --> 00:04:15.460 We were talking with a lot of entertainment shows. 00:04:15.659 --> 00:04:17.259 It was a lot of people who thought, I'm going 00:04:17.259 --> 00:04:19.100 to be the next big sports show, and I'm going 00:04:19.100 --> 00:04:21.259 to be Joe Rogan and all that kind of stuff, which 00:04:21.259 --> 00:04:24.560 did not happen. But working with all those people, 00:04:25.180 --> 00:04:27.639 I learned, one, I had to be a business owner 00:04:27.639 --> 00:04:30.120 and develop that. mentality of, okay, here's 00:04:30.120 --> 00:04:31.439 all the different things that go into making 00:04:31.439 --> 00:04:34.579 an effective business for myself. And then being 00:04:34.579 --> 00:04:37.800 able to then apply it to the business mindset 00:04:37.800 --> 00:04:40.240 and start upgrading my clientele to where I was 00:04:40.240 --> 00:04:42.779 working with business owners, established entrepreneurs. 00:04:43.139 --> 00:04:45.759 I'm working with some organizations now, larger 00:04:45.759 --> 00:04:48.660 organizations. So doing that kind of thing has 00:04:48.660 --> 00:04:51.040 been so refreshing because I can relate to them 00:04:51.040 --> 00:04:52.639 as a business owner and know what their marketing 00:04:52.639 --> 00:04:55.000 issues are and be able to apply all of that stuff 00:04:55.000 --> 00:04:58.100 over. So it took me a while to figure everything 00:04:58.100 --> 00:05:00.180 out and bring it all together. But now that it's 00:05:00.180 --> 00:05:01.740 here, it's one of those things where I look back 00:05:01.740 --> 00:05:03.300 and go, oh, this makes all the sense in the world. 00:05:03.360 --> 00:05:05.879 Like it's, yeah, of course I'm doing this. It's 00:05:05.879 --> 00:05:08.579 perfect. It makes perfect sense. Okay. So how 00:05:08.579 --> 00:05:12.800 do you help clients define a clear purpose for 00:05:12.800 --> 00:05:16.220 their podcast? Yeah. So the question is, you're 00:05:16.220 --> 00:05:18.379 starting a podcast. What do you want to get out 00:05:18.379 --> 00:05:21.899 of it? And I think it's got to be a selfish answer, 00:05:22.060 --> 00:05:24.379 really. Sometimes people hem and haw of what 00:05:24.379 --> 00:05:26.360 the reason is. But if I'm helping you build the 00:05:26.360 --> 00:05:28.220 show, you need to be honest about it. When I 00:05:28.220 --> 00:05:29.800 was working with entertainment shows, people 00:05:29.800 --> 00:05:32.620 had a hard time saying that my goal is that I 00:05:32.620 --> 00:05:34.720 want to be famous. And so if you want to be famous, 00:05:34.759 --> 00:05:36.939 that's a very specific route that you want to 00:05:36.939 --> 00:05:39.019 go and your whole approach and energy and the 00:05:39.019 --> 00:05:41.540 kinds of content you produce. That's a very specific 00:05:41.540 --> 00:05:44.339 lane from a business side. A lot of the times 00:05:44.339 --> 00:05:46.759 people are looking for more sales, right? That's 00:05:46.759 --> 00:05:49.100 ultimately what they want to get, or they're 00:05:49.100 --> 00:05:51.180 just looking to generate awareness. The process 00:05:51.180 --> 00:05:53.019 is good, but people just don't know that they 00:05:53.019 --> 00:05:55.180 exist. So they need to get the word out more. 00:05:55.240 --> 00:05:58.740 So no problem. Let's do that. But I think a lot 00:05:58.740 --> 00:06:02.550 of times. People, it's complicated because podcasting 00:06:02.550 --> 00:06:04.829 is an industry that does not have good precedent 00:06:04.829 --> 00:06:07.310 for a business owner. Like the common blueprint 00:06:07.310 --> 00:06:10.089 is not an easy thing to follow because what we 00:06:10.089 --> 00:06:12.730 all know is entertainment shows, right? But so 00:06:12.730 --> 00:06:14.250 you don't think about these business podcasts 00:06:14.250 --> 00:06:17.610 that might have only 500 downloads, but you know 00:06:17.610 --> 00:06:19.430 what? They're killing it because the people that 00:06:19.430 --> 00:06:22.230 listen are buyers and you are getting constant 00:06:22.230 --> 00:06:24.889 sales from that audience, repeat sales, whatever, 00:06:25.089 --> 00:06:27.370 like you're building super fans. So there's a 00:06:27.370 --> 00:06:30.250 lot of value in that, but people don't. No. So 00:06:30.250 --> 00:06:32.529 initially when they come in, it's complicated 00:06:32.529 --> 00:06:35.529 because the intent is to some degree like sales. 00:06:35.629 --> 00:06:38.009 What I typically hear up front is I want to make 00:06:38.009 --> 00:06:40.589 more money and I'm doing the podcast because 00:06:40.589 --> 00:06:43.769 I want to monetize the podcast. But monetizing 00:06:43.769 --> 00:06:46.750 a lot of times to people means sponsorships. 00:06:47.029 --> 00:06:50.029 But nobody sponsoring your business podcast odds 00:06:50.029 --> 00:06:52.089 are unless you have good connections and things 00:06:52.089 --> 00:06:54.649 like when you're just getting started. It's your 00:06:54.649 --> 00:06:57.649 marketing for your business. So sponsor yourself. 00:06:58.410 --> 00:07:01.569 and figure out what that strategy is to amplify 00:07:01.569 --> 00:07:05.709 the services, the products that you have, and 00:07:05.709 --> 00:07:08.089 connect those things and constantly talk about 00:07:08.089 --> 00:07:11.350 subject matter in that space. So that's really 00:07:11.350 --> 00:07:13.430 the biggest thing that I'm doing in terms of 00:07:13.430 --> 00:07:16.209 purpose is finding out what that actual deep 00:07:16.209 --> 00:07:19.089 down business goal is, and then making sure everything 00:07:19.089 --> 00:07:22.389 we do around the show is aligned in a way that's 00:07:22.389 --> 00:07:25.990 helping them actually commit to that goal. That's 00:07:25.990 --> 00:07:29.319 number one for me. That's great. Because really, 00:07:29.439 --> 00:07:32.220 when somebody gets into podcasts, from what I 00:07:32.220 --> 00:07:35.379 found, it's one of two reasons. One, just because 00:07:35.379 --> 00:07:37.420 they enjoy it. They enjoy talking to people. 00:07:37.540 --> 00:07:40.639 But the other one is monetizing it. And they're 00:07:40.639 --> 00:07:43.860 looking as an extra stream of money coming in. 00:07:44.060 --> 00:07:48.060 And you really hit monetizing on the head. Okay. 00:07:48.180 --> 00:07:51.720 But do you have... Give me just one, two, or 00:07:51.720 --> 00:07:56.800 three effective ways that a podcaster, one who 00:07:56.800 --> 00:08:00.740 is really not just starting out, but has been 00:08:00.740 --> 00:08:03.339 around for a while, what is an effective way 00:08:03.339 --> 00:08:06.480 for him to monetize? Yeah, so the biggest thing 00:08:06.480 --> 00:08:08.800 is I treat it two different ways. One of them 00:08:08.800 --> 00:08:11.000 is if you're getting potential clients that make 00:08:11.000 --> 00:08:13.199 sense for you, being able to source those people, 00:08:13.339 --> 00:08:16.139 build relationships, and not necessarily directly 00:08:16.139 --> 00:08:20.139 sell, but build a good relationship. establish 00:08:20.139 --> 00:08:22.259 yourself as a professional and get into their 00:08:22.259 --> 00:08:25.040 networks, right? That's the value of it. If you're 00:08:25.040 --> 00:08:26.860 able to flip somebody that you talk to during 00:08:26.860 --> 00:08:29.060 the conversation into a client, all the better. 00:08:29.160 --> 00:08:31.720 But for me, for example, like I started my own 00:08:31.720 --> 00:08:33.940 show for the business, total proof of concept 00:08:33.940 --> 00:08:36.419 of everything that we do. And it's very matter 00:08:36.419 --> 00:08:39.080 of fact, right? I'm a business owner that makes 00:08:39.080 --> 00:08:42.220 a podcast about business owners who have podcasts. 00:08:42.320 --> 00:08:45.580 So my guests are business owners who have podcasts. 00:08:47.710 --> 00:08:50.370 I invite them onto the show and we talk about 00:08:50.370 --> 00:08:52.269 it. Hey, you started the business. Why did you 00:08:52.269 --> 00:08:54.110 start the podcast? How do those things tie together 00:08:54.110 --> 00:08:56.710 for you? So for me, I'm talking with all these 00:08:56.710 --> 00:08:58.470 kinds of entrepreneurs that I want to speak with. 00:08:58.570 --> 00:09:00.549 There are people that I'm building good relationships 00:09:00.549 --> 00:09:02.929 with. Sometimes I end those conversations and 00:09:02.929 --> 00:09:04.750 they say, I'm actually looking for help. And 00:09:04.750 --> 00:09:07.269 that's a great win for me. And other times I'm 00:09:07.269 --> 00:09:09.289 just following up, making a good connection on 00:09:09.289 --> 00:09:11.070 LinkedIn, trying to stay in touch and hope that 00:09:11.070 --> 00:09:13.450 down the line, it leads to a good referral because 00:09:13.450 --> 00:09:16.769 I'm an actually engaged person in their network. 00:09:17.289 --> 00:09:19.730 So from a relationship building standpoint, if 00:09:19.730 --> 00:09:21.470 you want to get those clients and get in front 00:09:21.470 --> 00:09:23.409 of people like that's one way to do it, invite 00:09:23.409 --> 00:09:26.450 those people onto the show or use your show as 00:09:26.450 --> 00:09:28.850 a means to go out and get on other shows. And 00:09:28.850 --> 00:09:31.690 then beyond that, the other strategy is strategic 00:09:31.690 --> 00:09:34.370 partners and highlighting what you do and who 00:09:34.370 --> 00:09:36.529 does it for you, especially if you're a business 00:09:36.529 --> 00:09:38.850 that has multiple employees. One of the things 00:09:38.850 --> 00:09:41.370 that you can do is get certain people like I'm 00:09:41.370 --> 00:09:44.100 working with a real estate. agency. And if you've 00:09:44.100 --> 00:09:46.159 got an agent that, okay, they're in the industrial 00:09:46.159 --> 00:09:48.460 space within your firm, great, bring them on, 00:09:48.500 --> 00:09:50.019 talk about what they're seeing in the market, 00:09:50.080 --> 00:09:52.440 showcase what they do, get your mortgage brokers 00:09:52.440 --> 00:09:54.519 that you work with, get them to come on and how 00:09:54.519 --> 00:09:56.799 you have these relationships and like having 00:09:56.799 --> 00:09:59.080 the ability to make all these other people look 00:09:59.080 --> 00:10:02.100 good, generate content that features them, cross 00:10:02.100 --> 00:10:05.299 promote on your accounts. All of those things 00:10:05.299 --> 00:10:07.720 are good for everybody because if you're doing 00:10:07.720 --> 00:10:09.399 business, they're doing business. If they're 00:10:09.399 --> 00:10:11.700 doing business, you're doing business. And so 00:10:11.700 --> 00:10:14.159 how can you strengthen those relationships and 00:10:14.159 --> 00:10:17.200 really accentuate everybody and your network 00:10:17.200 --> 00:10:19.220 and your value for the customer? So those are 00:10:19.220 --> 00:10:22.179 like two easier things that people can accomplish 00:10:22.179 --> 00:10:24.759 based on what they've got. And usually when I'm 00:10:24.759 --> 00:10:26.539 working with a show, that's what I'll encourage 00:10:26.539 --> 00:10:29.039 them to do. One of those two things. Wow, that's 00:10:29.039 --> 00:10:32.379 great. Everything. It sounds so in line with 00:10:32.379 --> 00:10:36.529 what I talk about. but you are specifically for 00:10:36.529 --> 00:10:40.850 the podcast. And it's great hearing another way 00:10:40.850 --> 00:10:43.470 to think about the networking. I believe in the 00:10:43.470 --> 00:10:46.909 one -on -one or networking events because I go 00:10:46.909 --> 00:10:50.289 to a thousand of them, just like you. But this 00:10:50.289 --> 00:10:53.110 takes it from a whole different concept. How 00:10:53.110 --> 00:10:56.870 do you assist clients in crafting a compelling 00:10:56.870 --> 00:11:01.019 podcast message? So it's a lot of conversation. 00:11:01.080 --> 00:11:03.659 I think the interesting thing is people don't 00:11:03.659 --> 00:11:06.500 realize how sharp and unique and pointed their 00:11:06.500 --> 00:11:09.000 opinions can be because they just haven't had 00:11:09.000 --> 00:11:12.159 to present it in that format. But in the world 00:11:12.159 --> 00:11:13.539 that we live in, and this is the thing that I 00:11:13.539 --> 00:11:15.980 learned just doing radio for 10 years, because 00:11:15.980 --> 00:11:18.120 sports talk radio is you're going to have this 00:11:18.120 --> 00:11:21.750 sharp. question or this sharp opinion and it's 00:11:21.750 --> 00:11:24.009 this one or two sentence thing that you can say 00:11:24.009 --> 00:11:25.970 that gets everybody's attention they understand 00:11:25.970 --> 00:11:28.269 exactly what you're talking about and then you 00:11:28.269 --> 00:11:31.950 can go and discuss it and by forcing people to 00:11:31.950 --> 00:11:35.029 answer these questions of okay why do you think 00:11:35.029 --> 00:11:38.169 this and exploring deeper you tend to uncover 00:11:38.169 --> 00:11:40.889 these opinions that you've always operated on 00:11:40.889 --> 00:11:44.330 and but you haven't fully expressed and by being 00:11:44.330 --> 00:11:47.450 able to dig to those certain levels of things 00:11:47.450 --> 00:11:50.580 it it showcases the personality it makes the 00:11:50.580 --> 00:11:53.320 episode stand out it's a it's all about depth 00:11:53.320 --> 00:11:57.019 versus breadth, if you will. Like it's how specific 00:11:57.019 --> 00:11:59.159 and deep can you go with your expertise? And 00:11:59.159 --> 00:12:01.379 the more you can do that and start there at the 00:12:01.379 --> 00:12:03.899 beginning of your conversations, the more you're 00:12:03.899 --> 00:12:05.620 going to blow people away and separate yourself. 00:12:05.840 --> 00:12:08.340 So for me, for example, I talk about different 00:12:08.340 --> 00:12:11.720 things with production processes, or I did an 00:12:11.720 --> 00:12:13.899 episode that's going to be out soon about guest 00:12:13.899 --> 00:12:16.059 booking and what I've seen with different guest 00:12:16.059 --> 00:12:19.179 booking agencies. And for me to spend a only 00:12:19.179 --> 00:12:21.159 eight minute episode or something, it's not very 00:12:21.159 --> 00:12:23.440 long, but to spend eight 10 minutes going, Hey, 00:12:23.559 --> 00:12:25.159 I see all these issues with the guest booking 00:12:25.159 --> 00:12:26.960 industry. If you're doing it, here's the things 00:12:26.960 --> 00:12:28.820 that you need to be worried about. And here's 00:12:28.820 --> 00:12:30.879 some specific things that I'm doing to counter 00:12:30.879 --> 00:12:33.179 all of this. There's really not episodes about 00:12:33.179 --> 00:12:34.740 that. Like people aren't making that kind of 00:12:34.740 --> 00:12:37.519 content, but I've got that experience. It's relevant 00:12:37.519 --> 00:12:39.639 to my wheelhouse. It's relevant to my audience. 00:12:39.799 --> 00:12:43.059 And knowing that opinion allows me to differentiate 00:12:43.059 --> 00:12:45.379 myself. Those are the kinds of things that I 00:12:45.379 --> 00:12:47.899 have this natural sense of, aha, you've hit on 00:12:47.899 --> 00:12:50.340 like this good thing that we can dig into for 00:12:50.340 --> 00:12:53.600 a topic. It's basically the more specific you 00:12:53.600 --> 00:12:56.279 can be about defining your opinion and boiling 00:12:56.279 --> 00:12:58.740 that down. Like, why do you feel this? Why do 00:12:58.740 --> 00:13:00.840 you feel that? Almost three, four layers deep 00:13:00.840 --> 00:13:03.379 on a baseline opinion. That's when you know that 00:13:03.379 --> 00:13:05.159 something's really sharp, really good, really 00:13:05.159 --> 00:13:08.539 unique and going to resonate. I gotta tell you, 00:13:08.559 --> 00:13:11.440 if any of my listeners are interested in starting 00:13:11.440 --> 00:13:16.809 a podcast. I would just call Vince because he's 00:13:16.809 --> 00:13:19.429 got the knowledge, he's got the experience, and 00:13:19.429 --> 00:13:21.169 I'm telling you everything. We're not done with 00:13:21.169 --> 00:13:23.990 the podcast by any means, but I'm just saying 00:13:23.990 --> 00:13:27.450 with all of your experience and the way that 00:13:27.450 --> 00:13:30.830 you go about talking about the processes, the 00:13:30.830 --> 00:13:33.950 monetizing, the everything else, you do it in 00:13:33.950 --> 00:13:37.970 such a way where it always will benefit the podcast 00:13:37.970 --> 00:13:41.929 host. So I just want to thank you for that itself. 00:13:42.700 --> 00:13:45.700 And you talked about the processes. What key 00:13:45.700 --> 00:13:49.279 processes do you focus on to improve podcast 00:13:49.279 --> 00:13:53.240 production? Yeah, so first off, it comes down 00:13:53.240 --> 00:13:56.570 to the show planning. Because pre -planning is 00:13:56.570 --> 00:13:58.710 what's pre -production. What are you doing to 00:13:58.710 --> 00:14:00.789 plan these episodes out and make them as strong 00:14:00.789 --> 00:14:03.169 as they can possibly be? One of the biggest issues 00:14:03.169 --> 00:14:05.750 that people get into a lot of times is editing. 00:14:05.809 --> 00:14:08.389 And editing might involve taking out chunks of 00:14:08.389 --> 00:14:10.809 the conversation. That's because you might not 00:14:10.809 --> 00:14:13.230 have a full grip on how you wanted to structure 00:14:13.230 --> 00:14:16.570 that argument and cover the entirety of the episode 00:14:16.570 --> 00:14:19.649 or developing the interviewing skills to get 00:14:19.649 --> 00:14:21.870 to a point where all of the conversation is totally 00:14:21.870 --> 00:14:24.169 on point and relevant and tight and concise. 00:14:24.240 --> 00:14:27.740 So there's things in editing that post are because 00:14:27.740 --> 00:14:29.940 the preparation was not as good as it could be. 00:14:30.000 --> 00:14:32.480 The episodes are too long, things like that. 00:14:32.600 --> 00:14:35.480 So it starts there and with the messaging and 00:14:35.480 --> 00:14:37.159 things that we've talked about. And then beyond 00:14:37.159 --> 00:14:40.259 that, it's just a lot of regimenting, basically 00:14:40.259 --> 00:14:44.080 checklists of, okay, the episode is done. Who's 00:14:44.080 --> 00:14:46.799 responsible for what stages? Where is all of 00:14:46.799 --> 00:14:49.340 this going? And how are we doing this as efficiently 00:14:49.340 --> 00:14:52.059 as possible? So if that's with the editing, and 00:14:52.059 --> 00:14:53.860 this is a problem, I think, with a lot of solopreneurs, 00:14:53.879 --> 00:14:56.120 especially doing all of the editing and taking 00:14:56.120 --> 00:14:58.679 everything on. And when you think about the time 00:14:58.679 --> 00:15:01.779 consumed to do all of that versus your value 00:15:01.779 --> 00:15:05.240 as the business to go out and do other things, 00:15:05.379 --> 00:15:08.600 don't edit. You don't need to do that. I understand 00:15:08.600 --> 00:15:10.039 at first, hey, I'm getting a feeling I don't 00:15:10.039 --> 00:15:12.700 want to invest in this. But by investing in an 00:15:12.700 --> 00:15:15.779 editor, you are reinvesting in yourself as an 00:15:15.779 --> 00:15:18.000 executive. And when you're considering that trade 00:15:18.000 --> 00:15:20.700 -off, it's an easy one to make. So it's things 00:15:20.700 --> 00:15:23.879 like that. So bringing in help if needed or teaching 00:15:23.879 --> 00:15:26.220 people to just be more efficient if that's what 00:15:26.220 --> 00:15:28.000 they need. I do coaching sessions where I'll 00:15:28.000 --> 00:15:29.740 sit down and say, hey, you're doing the editing. 00:15:29.879 --> 00:15:31.879 Okay, let's talk about the tools that you use. 00:15:32.179 --> 00:15:34.460 Let's talk about some different technology that's 00:15:34.460 --> 00:15:36.960 out there that can streamline this for you. And 00:15:36.960 --> 00:15:38.879 how can I cut down the time that you're spending 00:15:38.879 --> 00:15:40.700 on that? So if you don't want to put that money 00:15:40.700 --> 00:15:42.679 out, how can I at least get you time back? from 00:15:42.679 --> 00:15:45.059 being more efficient. And then from there, it's 00:15:45.059 --> 00:15:46.960 other things like, do you have a social media 00:15:46.960 --> 00:15:49.440 scheduler? So instead of doing things where natively 00:15:49.440 --> 00:15:52.000 you're posting it on each single platform, put 00:15:52.000 --> 00:15:54.240 it in one place and be able to have it go out 00:15:54.240 --> 00:15:57.039 to all the platforms you have. So that kind of 00:15:57.039 --> 00:15:59.559 stuff is really essential. And just really, and 00:15:59.559 --> 00:16:01.419 here's the last thing when it comes to production, 00:16:01.480 --> 00:16:04.500 it's really huge. I want people and I'm desperately. 00:16:05.080 --> 00:16:08.100 begging people to do this is work ahead. Have 00:16:08.100 --> 00:16:11.000 three, four weeks of episodes that are ready 00:16:11.000 --> 00:16:14.580 to go and don't worry about it. Like the stress 00:16:14.580 --> 00:16:18.000 that people put on themselves arbitrarily to, 00:16:18.139 --> 00:16:20.139 oh my God, I got to get this out right now because 00:16:20.139 --> 00:16:22.419 if I don't edit it tonight, I'm skipping dinner 00:16:22.419 --> 00:16:24.279 because I'm going to edit tonight and I need 00:16:24.279 --> 00:16:26.620 it out tomorrow and I got to get the post. It 00:16:26.620 --> 00:16:30.059 drives people crazy and it's a common stress 00:16:30.059 --> 00:16:32.100 that people have, but it's such an avoidable 00:16:32.100 --> 00:16:34.649 stress. So I really, at the very beginning, with 00:16:34.649 --> 00:16:36.950 all of those things in mind of pre and post and 00:16:36.950 --> 00:16:39.210 whatever, it's how can we do this in a way where 00:16:39.210 --> 00:16:41.870 we can get you breathing room to operate? So 00:16:41.870 --> 00:16:44.330 if you're sick, you go on vacation, your guests 00:16:44.330 --> 00:16:47.009 cancel, like whatever happens, you've got that 00:16:47.009 --> 00:16:49.149 room to maneuver and you're not stressing. So 00:16:49.149 --> 00:16:52.570 it's tying all of those things together and doing 00:16:52.570 --> 00:16:56.309 that as quickly as we can. Absolutely. That's 00:16:56.309 --> 00:16:59.090 great. Vince, I'm telling you again, you've done 00:16:59.090 --> 00:17:01.429 it. You've done it. And I think you've got the 00:17:01.429 --> 00:17:05.599 podcasting, the, not the... exactly the coaching, 00:17:05.740 --> 00:17:09.059 but the instruction and the structure of the 00:17:09.059 --> 00:17:12.440 podcast down to such a point where any of my 00:17:12.440 --> 00:17:15.720 listeners, they'd be a fool not to contact you. 00:17:16.079 --> 00:17:19.740 Okay. So can podcasters leverage their shows 00:17:19.740 --> 00:17:23.920 for networking? Oh my God. There's so many great 00:17:23.920 --> 00:17:26.140 ways to leverage it. But the biggest thing is 00:17:26.140 --> 00:17:29.500 there are guest platforms. And this is the easiest 00:17:29.500 --> 00:17:31.700 thing if you want an introductory way to get 00:17:31.700 --> 00:17:35.119 acclimated to podcasts and use them as a way 00:17:35.119 --> 00:17:37.319 to just build all these new connections. So a 00:17:37.319 --> 00:17:39.440 couple out there that are common and very affordable, 00:17:39.660 --> 00:17:42.440 Podmatch is one. There's another one called matchmaker 00:17:42.440 --> 00:17:46.220 .fm. Going to either of those, putting up a profile. 00:17:46.420 --> 00:17:49.220 People will message you to come on your show. 00:17:49.400 --> 00:17:51.220 You don't know who they are. They've got all 00:17:51.220 --> 00:17:53.140 these different skill sets and things, which 00:17:53.140 --> 00:17:55.359 is why sometimes you should say no because everybody 00:17:55.359 --> 00:17:56.960 is applying to be on your show. So sometimes 00:17:56.960 --> 00:17:59.400 please say no to people. But beyond that, yeah, 00:17:59.460 --> 00:18:02.720 that just opens the door without even trying 00:18:02.720 --> 00:18:05.039 to all of these different people all across the 00:18:05.039 --> 00:18:06.759 world, all these industries that are looking 00:18:06.759 --> 00:18:08.680 for opportunity and looking for connection as 00:18:08.680 --> 00:18:12.059 well. So do that. But also, yeah, use it as an 00:18:12.059 --> 00:18:14.519 opportunity to reconnect with people. If you've 00:18:14.519 --> 00:18:16.519 had a past client, for example, and you did great 00:18:16.519 --> 00:18:18.200 things with them and they don't need you anymore 00:18:18.200 --> 00:18:21.039 because things went so well that like they've 00:18:21.039 --> 00:18:23.700 progressed beyond you. Awesome. Bring them back 00:18:23.700 --> 00:18:26.559 on the show. Get them to give a testimonial basically 00:18:26.559 --> 00:18:29.400 about what you do. So it's an opportunity to 00:18:29.400 --> 00:18:31.259 reestablish connections. It's an opportunity 00:18:31.259 --> 00:18:34.200 to build new connections because sometimes Michael 00:18:34.200 --> 00:18:35.980 is reaching out to somebody going, hey, can I 00:18:35.980 --> 00:18:38.599 get 30 minutes to talk and connect and just meet 00:18:38.599 --> 00:18:41.470 you? People suck. I'm not really into that. But 00:18:41.470 --> 00:18:43.549 if you tell them it's being recorded and put 00:18:43.549 --> 00:18:45.910 on Apple and Spotify, now they're way more interested. 00:18:46.069 --> 00:18:48.630 So it just gives you a natural avenue to build 00:18:48.630 --> 00:18:50.450 those connections. And as long as you've got 00:18:50.450 --> 00:18:53.349 the genuine interest in bringing these people 00:18:53.349 --> 00:18:56.029 on, which I can't state enough, please actually 00:18:56.029 --> 00:18:58.029 be engaged with who these people are and have 00:18:58.029 --> 00:19:00.369 real questions to ask them. But if you're doing 00:19:00.369 --> 00:19:03.250 that. Yeah, the amount of impact that you can 00:19:03.250 --> 00:19:06.369 get is huge. So again, being on guest platforms 00:19:06.369 --> 00:19:09.009 and leaving the door open, you can also message 00:19:09.009 --> 00:19:11.069 people on those platforms to invite them on, 00:19:11.150 --> 00:19:13.529 inviting people in your network, whether it's 00:19:13.529 --> 00:19:15.170 a connection you want to tighten up because it's 00:19:15.170 --> 00:19:16.670 been a while or somebody you want to build a 00:19:16.670 --> 00:19:19.390 relationship with that's relevant. And then lastly, 00:19:19.630 --> 00:19:21.769 and I think this is really the biggest thing 00:19:21.769 --> 00:19:23.990 beyond that, is following up. I mentioned this 00:19:23.990 --> 00:19:26.509 earlier, but like... Connect with them on LinkedIn 00:19:26.509 --> 00:19:28.470 if that's your thing. If you're big on Instagram, 00:19:28.690 --> 00:19:30.970 follow them on Instagram. Like whatever you've 00:19:30.970 --> 00:19:32.710 got to do to maintain that connection and be 00:19:32.710 --> 00:19:36.049 aware of what they're up to because it's give 00:19:36.049 --> 00:19:38.230 and take for everybody, right? I'm happy to come 00:19:38.230 --> 00:19:40.150 on the show, but what are you doing for me? Like 00:19:40.150 --> 00:19:42.549 everybody, I want likes. I want subscribers. 00:19:42.890 --> 00:19:45.390 I want clients. To have that opportunity to connect 00:19:45.390 --> 00:19:47.750 with people, like their stuff once in a while, 00:19:47.789 --> 00:19:49.990 comment on things, just be aware of what they're 00:19:49.990 --> 00:19:51.890 doing. So if you see them in a networking event 00:19:51.890 --> 00:19:54.309 to go, hey, I saw that you posted this thing 00:19:54.309 --> 00:19:56.480 or you just. did that. Congratulations. The show 00:19:56.480 --> 00:19:59.720 is your avenue to do that. It is a tool. And 00:19:59.720 --> 00:20:02.400 so that's the beauty of it. It doesn't have to 00:20:02.400 --> 00:20:05.140 just be this thing that gets listeners. It's 00:20:05.140 --> 00:20:08.220 a really good mechanic to interact with people. 00:20:08.380 --> 00:20:11.039 And so that's one of the ways to leverage this. 00:20:11.160 --> 00:20:13.079 And it's one of the best ways to do it because, 00:20:13.140 --> 00:20:15.279 yeah, everybody wants to come on shows. You get 00:20:15.279 --> 00:20:17.359 this long running content. It's just it's wonderful 00:20:17.359 --> 00:20:21.599 value. It really is. And you touched on the follow 00:20:21.599 --> 00:20:25.259 -up and I'm just going to touch on it very little 00:20:25.259 --> 00:20:29.200 bit because I feel that the follow -up is almost 00:20:29.200 --> 00:20:31.319 more important than actually meeting the person. 00:20:31.579 --> 00:20:35.579 Okay. The follow -up is so key because 90 % of 00:20:35.579 --> 00:20:38.559 everybody else forget the follow -up. They send 00:20:38.559 --> 00:20:41.400 an email or they do something that there's no 00:20:41.400 --> 00:20:44.460 true sense of a follow -up. And unless you follow 00:20:44.460 --> 00:20:48.769 up, you really haven't gotten that contact. But 00:20:48.769 --> 00:20:51.450 that's a whole nother podcast on a whole nother 00:20:51.450 --> 00:20:55.650 day. What metrics do you use to measure a podcast 00:20:55.650 --> 00:20:59.890 success? Yeah, so growth on the base level, right? 00:20:59.990 --> 00:21:02.470 It's overall growth based on what you're looking 00:21:02.470 --> 00:21:04.509 to do. Because again, like some people, it's 00:21:04.509 --> 00:21:07.190 an awareness play, right? Like my show to start. 00:21:07.690 --> 00:21:09.690 We're early stage with it. I started that show 00:21:09.690 --> 00:21:12.509 in October, and our play was awareness because 00:21:12.509 --> 00:21:14.349 we're a niche business. We're a podcast company 00:21:14.349 --> 00:21:16.269 that helps business owners. We're very niche. 00:21:16.410 --> 00:21:19.930 So with that, our thing was let's blast all of 00:21:19.930 --> 00:21:21.869 our different social media channels and do that 00:21:21.869 --> 00:21:24.049 consistently. Let's post episodes every single 00:21:24.049 --> 00:21:27.210 week. Let's get the newsletter and use the content 00:21:27.210 --> 00:21:29.710 from the show to fuel the newsletter. Get that 00:21:29.710 --> 00:21:33.740 out every single week. We're seeing growth. I'm 00:21:33.740 --> 00:21:35.700 not blowing anything away, but I'm getting small 00:21:35.700 --> 00:21:38.180 growth on LinkedIn, on Facebook, on Instagram, 00:21:38.400 --> 00:21:41.079 on TikTok, on YouTube, all at the same time. 00:21:41.539 --> 00:21:45.140 So that's my metric. Things like profile viewers 00:21:45.140 --> 00:21:48.220 on LinkedIn to me is a metric because I've gotten 00:21:48.220 --> 00:21:50.279 people now on a professional platform to look 00:21:50.279 --> 00:21:52.579 at my profile and say, who is this guy and what 00:21:52.579 --> 00:21:55.819 is he about? proof of attention, I don't know 00:21:55.819 --> 00:21:58.640 what is. So for me, those are the kinds of things 00:21:58.640 --> 00:22:00.740 that I'm looking for in this awareness play. 00:22:00.940 --> 00:22:03.759 Beyond that, it can be things like obviously 00:22:03.759 --> 00:22:06.079 sales, right? If you're bringing people onto 00:22:06.079 --> 00:22:08.759 the show, what is your conversion rate? And that's 00:22:08.759 --> 00:22:11.099 going to be something based on, and it's hard 00:22:11.099 --> 00:22:13.059 because you're not doing these things and people 00:22:13.059 --> 00:22:15.000 aren't getting into these conversations to directly 00:22:15.000 --> 00:22:17.920 sell. But if you can say that you're selling 00:22:17.920 --> 00:22:20.819 one or two high ticket items a year, even on 00:22:20.819 --> 00:22:22.519 your podcast, and you weren't selling anything 00:22:22.519 --> 00:22:25.019 before. To do that through your networking, like 00:22:25.019 --> 00:22:28.079 that is a massive win. So it's always relative 00:22:28.079 --> 00:22:30.359 to the business and the kinds of services that 00:22:30.359 --> 00:22:33.099 they offer, the products they offer and how that 00:22:33.099 --> 00:22:35.359 all works. Like it can be very custom. But if 00:22:35.359 --> 00:22:38.160 you can definitively say that the podcast is 00:22:38.160 --> 00:22:40.519 helping you generate more business than you had 00:22:40.519 --> 00:22:43.500 before and it's worth the investment, which if 00:22:43.500 --> 00:22:45.900 you're doing high ticket, it should be. And like 00:22:45.900 --> 00:22:47.859 the way I do this, I'm not trying to price people 00:22:47.859 --> 00:22:49.680 out to a point where they can't afford to do 00:22:49.680 --> 00:22:52.140 the show because it's their marketing. So it 00:22:52.140 --> 00:22:53.809 doesn't make sense. sense to be like, this is 00:22:53.809 --> 00:22:55.950 an insane cost to execute your show day in and 00:22:55.950 --> 00:22:57.849 day out. It needs to be something that's sustainable, 00:22:58.089 --> 00:23:00.670 but it's helping you sell high ticket as well. 00:23:00.829 --> 00:23:03.210 So if you can get a couple of sales in that degree, 00:23:03.369 --> 00:23:06.130 that's huge. So that's like the baseline element. 00:23:06.250 --> 00:23:08.890 Are you growing? Are you selling more? And that's 00:23:08.890 --> 00:23:12.750 about it. It's true. And I get responses from 00:23:12.750 --> 00:23:17.259 LinkedIn because I'm on all platforms. LinkedIn, 00:23:17.359 --> 00:23:21.099 Facebook, Instagram, YouTube, and I get something 00:23:21.099 --> 00:23:24.539 back from LinkedIn. I thought it was great. I 00:23:24.539 --> 00:23:26.599 thought I get between five and 800 impressions 00:23:26.599 --> 00:23:31.500 every time that I put something out there. And 00:23:31.500 --> 00:23:34.079 I felt, oh, that's pretty good. One of my other 00:23:34.079 --> 00:23:38.059 podcast guests goes, well, what type of LinkedIn 00:23:38.059 --> 00:23:40.500 impressions do you get? And I said, oh, between 00:23:40.500 --> 00:23:43.160 five and 800. He goes, oh, that's not bad. When 00:23:43.160 --> 00:23:47.140 you get to 6 ,000, let me know. I'm like, what? 00:23:47.539 --> 00:23:50.819 He goes, yeah, 6 ,000. I'm like, all right. As 00:23:50.819 --> 00:23:53.799 long as I thought I was doing so well, and he 00:23:53.799 --> 00:23:56.880 just absolutely not. But anyway. Hold on, because 00:23:56.880 --> 00:23:59.480 I disagree. Right? It's all perspective and where 00:23:59.480 --> 00:24:01.940 you come from with this. It is. Yeah. If you 00:24:01.940 --> 00:24:04.500 were starting with 200, 300, or you weren't even 00:24:04.500 --> 00:24:06.759 posting regularly, and now you're posting more 00:24:06.759 --> 00:24:09.299 frequently and getting 500, 600, that is a win, 00:24:09.460 --> 00:24:11.259 right? That's the beauty of this. It is a win. 00:24:11.789 --> 00:24:15.029 Yeah, you should. I did. But I was just like, 00:24:15.150 --> 00:24:16.910 okay, when you think you're doing something well, 00:24:17.009 --> 00:24:19.109 there's always somebody doing it better. But 00:24:19.109 --> 00:24:23.410 my metrics go from my YouTube channel all the 00:24:23.410 --> 00:24:26.210 way up to LinkedIn, and I'm getting a decent 00:24:26.210 --> 00:24:29.509 amount of hits. So it's not bad. It's pretty 00:24:29.509 --> 00:24:32.910 good. Give me an idea of what an emerging trend 00:24:32.910 --> 00:24:35.549 in the industry, in the podcasting industry. 00:24:36.339 --> 00:24:39.140 Yeah. So the biggest one that I've seen recently, 00:24:39.259 --> 00:24:41.339 and this is from the way that I've been doing 00:24:41.339 --> 00:24:43.039 it, shows that I consume and people that I've 00:24:43.039 --> 00:24:44.700 had that I've been talking to that are guests 00:24:44.700 --> 00:24:47.940 on my show is people are starting to trend back 00:24:47.940 --> 00:24:51.480 to solo episodes. And I think that is a great 00:24:51.480 --> 00:24:53.799 play because when you're thinking about where 00:24:53.799 --> 00:24:56.579 everything's gone, the guest interview podcast 00:24:56.579 --> 00:24:58.539 has been big for a couple of years now. And for 00:24:58.539 --> 00:24:59.920 all the networking and everything that we've 00:24:59.920 --> 00:25:01.700 talked about, it makes sense like that. There 00:25:01.700 --> 00:25:03.880 is real legitimate value in that. And it's something 00:25:03.880 --> 00:25:06.670 that people should still do. But the other side 00:25:06.670 --> 00:25:10.279 of it is. It's your platform for your marketing. 00:25:10.400 --> 00:25:12.880 And when you want to repurpose all of this content 00:25:12.880 --> 00:25:15.420 into great social clips that showcase you and 00:25:15.420 --> 00:25:18.000 your knowledge, and it can form your newsletter 00:25:18.000 --> 00:25:20.480 and all those different things, then yeah, take 00:25:20.480 --> 00:25:23.119 some weeks where it's just you talking. And if 00:25:23.119 --> 00:25:26.079 that's even six minutes, like I literally have 00:25:26.079 --> 00:25:29.059 multiple five, six minute episodes in the early 00:25:29.059 --> 00:25:31.880 stages of my show. That's fine. Like it's, are 00:25:31.880 --> 00:25:33.480 you making a good point? Is it value to your 00:25:33.480 --> 00:25:35.960 audience? Can you maximize that content? That's 00:25:35.960 --> 00:25:37.720 all it needs to be. If it turns out that you 00:25:37.720 --> 00:25:40.299 can go for 20 minutes, 25 minutes, and it's a 00:25:40.299 --> 00:25:43.079 good conversation, go for it. But yeah, that 00:25:43.079 --> 00:25:45.539 idea of balance between doing the networking 00:25:45.539 --> 00:25:47.539 and building those relationships and to some 00:25:47.539 --> 00:25:50.160 degree sitting down with potential clients, leads, 00:25:50.380 --> 00:25:53.079 like awesome. But yeah, have that other side 00:25:53.079 --> 00:25:55.000 where it's an opportunity for the audience to 00:25:55.000 --> 00:25:57.619 continue to get to know you more and what you're 00:25:57.619 --> 00:25:59.940 about and become a bigger fan of you. Because 00:25:59.940 --> 00:26:03.130 when other people are constantly... always dominating 00:26:03.130 --> 00:26:05.009 the platform you don't always get that chance 00:26:05.009 --> 00:26:08.549 to showcase yourself so that balance it is huge 00:26:08.549 --> 00:26:11.230 and yeah i'm seeing that start to happen a lot 00:26:11.230 --> 00:26:13.150 more i think part of it is because there's been 00:26:13.150 --> 00:26:16.210 like most shows out there are guest focused shows 00:26:16.210 --> 00:26:18.690 and people have decided to make a transition 00:26:18.690 --> 00:26:21.789 there so i'd fully support it it's really that's 00:26:21.789 --> 00:26:24.549 really interesting i was thinking about doing 00:26:24.549 --> 00:26:28.319 that because i'm posting twice a week and on 00:26:28.319 --> 00:26:31.200 a Monday and a Friday or Monday evening and a 00:26:31.200 --> 00:26:34.140 Friday afternoon. So maybe like on a Wednesday, 00:26:34.180 --> 00:26:37.920 I may do that, do a five or six minute post of 00:26:37.920 --> 00:26:42.039 just about my business, about my networking or 00:26:42.039 --> 00:26:44.460 my coaching or something else like that. But 00:26:44.460 --> 00:26:46.660 I think I may take you up on that offer, but 00:26:46.660 --> 00:26:49.720 that's very good information. All right. So here's 00:26:49.720 --> 00:26:53.440 the kicker. You've told me all about your great 00:26:53.440 --> 00:26:56.650 success. about how you transition from radio 00:26:56.650 --> 00:27:00.569 to podcasting. Everything is going so well, but 00:27:00.569 --> 00:27:05.190 what are some of the biggest mistakes that you've 00:27:05.190 --> 00:27:08.849 made and how did you overcome it? Oh my God. 00:27:08.930 --> 00:27:11.990 I used to have there. So I have one business 00:27:11.990 --> 00:27:13.609 partner at the moment. It's me and one other 00:27:13.609 --> 00:27:17.029 guy. There used to be three of us that ran the 00:27:17.029 --> 00:27:19.819 business together. That did not go well. And 00:27:19.819 --> 00:27:22.180 there are a lot of it's a lot of layers to it. 00:27:22.200 --> 00:27:23.819 I could honestly talk about it for four hours. 00:27:23.880 --> 00:27:27.180 But the long story short is I had known the person 00:27:27.180 --> 00:27:30.420 personally before the business got started. I 00:27:30.420 --> 00:27:32.680 considered them a friend. When things started 00:27:32.680 --> 00:27:35.019 to go really bad with the business, I refused 00:27:35.019 --> 00:27:38.400 to see what was falling off a cliff in a lot 00:27:38.400 --> 00:27:40.400 of different ways. I had these major blinders 00:27:40.400 --> 00:27:43.420 on and being able to finally get to a point where 00:27:43.420 --> 00:27:46.099 I realized it's not working. And this whole thing 00:27:46.099 --> 00:27:47.920 is worse than I thought in a lot of different 00:27:47.920 --> 00:27:49.940 ways, personally, professionally. It was getting 00:27:49.940 --> 00:27:53.220 incredibly ugly and making the decision to just 00:27:53.220 --> 00:27:56.299 completely cut the cord. So moving on and just 00:27:56.299 --> 00:27:58.299 being me and the one other person now for the 00:27:58.299 --> 00:28:00.779 business, personally, just, yeah, maintaining 00:28:00.779 --> 00:28:03.920 separation, like everything. And from there, 00:28:03.960 --> 00:28:06.680 too, there was so much clutter around the business. 00:28:06.720 --> 00:28:08.720 So strategically, the things that we were doing, 00:28:08.759 --> 00:28:10.440 it was more we were just doing digital content 00:28:10.440 --> 00:28:12.259 in a lot of different ways, shapes and forms 00:28:12.259 --> 00:28:16.009 versus. being a podcast production company for 00:28:16.009 --> 00:28:18.329 businesses. What I had to do was once we made 00:28:18.329 --> 00:28:21.450 that move is the last like year plus was really 00:28:21.450 --> 00:28:24.400 just trimming fat. Just, hey, is this producing 00:28:24.400 --> 00:28:26.559 podcasts for businesses? No. Is this leading 00:28:26.559 --> 00:28:28.759 to doing that and getting more clients or relationships? 00:28:29.119 --> 00:28:31.900 No. Let's kill that. Let's transition out this 00:28:31.900 --> 00:28:36.180 client. So it was a lot of movement and redefinition, 00:28:36.200 --> 00:28:38.859 but it was also simplicity. And so it's been 00:28:38.859 --> 00:28:41.420 a relief. Just the way things have gone really 00:28:41.420 --> 00:28:43.180 in the past, yeah, year and a half, something 00:28:43.180 --> 00:28:45.720 like that. It's been night and day. And it's 00:28:45.720 --> 00:28:47.259 unfortunate you have to go through a lot of things 00:28:47.259 --> 00:28:50.000 to get there, but the end result has been great. 00:28:50.059 --> 00:28:54.019 And I have no regrets. Good. Listen, I've been 00:28:54.019 --> 00:28:58.779 a business owner before, multiple business, pizzerias, 00:28:58.799 --> 00:29:01.720 restaurants, a Ben & Jerry's franchise. I've 00:29:01.720 --> 00:29:04.099 been through it all. I want to end this on a 00:29:04.099 --> 00:29:07.500 very high note. So can you give me a success 00:29:07.500 --> 00:29:11.299 story where you helped a podcast business grow? 00:29:12.610 --> 00:29:15.269 Yeah, so this one's interesting, right? It's 00:29:15.269 --> 00:29:17.670 a bit of an altruistic show. It's called Building 00:29:17.670 --> 00:29:21.470 the Open Metaverse. And it's two technology execs 00:29:21.470 --> 00:29:24.029 in metaverse technology, like high -ranking guys. 00:29:24.410 --> 00:29:28.009 And they are all about community building because 00:29:28.009 --> 00:29:30.210 everything they're doing is open source. So it's 00:29:30.210 --> 00:29:32.609 the idea that this software is out on the internet 00:29:32.609 --> 00:29:34.970 and everybody has the ability to collaborate 00:29:34.970 --> 00:29:37.769 on it and customize it and add to it. And it's 00:29:37.769 --> 00:29:40.029 just as a community tool, it always gets better 00:29:40.029 --> 00:29:42.869 and better. Things like Notion. For example, 00:29:43.009 --> 00:29:45.529 it's a digital workspace and you can do a lot 00:29:45.529 --> 00:29:47.890 of file tracking and things in it. It's a beautiful 00:29:47.890 --> 00:29:50.430 tool that is open source. So there's a lot of 00:29:50.430 --> 00:29:53.309 things like that out there. DeepSeek, the popular 00:29:53.309 --> 00:29:56.509 AI tool that came out, that is an open source 00:29:56.509 --> 00:29:59.289 tool as it's been defined. So things like that. 00:29:59.390 --> 00:30:02.180 What I was able to do with them, just one. Show 00:30:02.180 --> 00:30:04.880 quality, their audio and all was really bad. 00:30:04.980 --> 00:30:07.579 They had listeners complaining about the quality 00:30:07.579 --> 00:30:10.140 of the audio on the show, like on their YouTube 00:30:10.140 --> 00:30:11.880 channel comments would be like, this sounds terrible. 00:30:11.960 --> 00:30:13.940 This is not good. Just improving their overall 00:30:13.940 --> 00:30:16.359 process, making the show better, more concise, 00:30:16.480 --> 00:30:19.099 working on things where their marketing person. 00:30:19.140 --> 00:30:21.420 So their head of marketing was managing this 00:30:21.420 --> 00:30:23.599 show. They're not a podcaster. That is not their 00:30:23.599 --> 00:30:26.940 main goal. I was able to get her. She told me 00:30:26.940 --> 00:30:31.299 literally 20 hours a week back into her life. 00:30:31.819 --> 00:30:35.259 because we took that show back on. So for us 00:30:35.259 --> 00:30:37.140 to manage that whole show, and that was a ton 00:30:37.140 --> 00:30:40.279 of work. You're talking audio, video, the enhanced 00:30:40.279 --> 00:30:43.769 edits to trim the fat, thumbnail. transcripts, 00:30:43.769 --> 00:30:47.170 fully edited everything, posting clips. So we 00:30:47.170 --> 00:30:49.789 took all of that off, relieved the marketing 00:30:49.789 --> 00:30:52.670 side of it. And it's at a stage now where that 00:30:52.670 --> 00:30:55.250 company was actually purchased. They were bought 00:30:55.250 --> 00:30:57.910 in the last couple, in the last six months, I 00:30:57.910 --> 00:31:00.589 want to say. And the marketing contact that we 00:31:00.589 --> 00:31:04.009 had is temporarily retired. She's chilling. She's 00:31:04.009 --> 00:31:06.109 living her life. They made so much on the sale 00:31:06.109 --> 00:31:09.210 that she's good is my understanding of it. So 00:31:09.210 --> 00:31:11.730 yeah, I helped her put time back in the business. 00:31:12.109 --> 00:31:13.869 she's living the life so that's the kind of wins 00:31:13.869 --> 00:31:16.750 that you can get that's great vince that's great 00:31:16.750 --> 00:31:20.789 such an uplifting story about everybody and everybody 00:31:20.789 --> 00:31:23.569 concerned did so well so that thank you for that 00:31:23.569 --> 00:31:28.069 story it was it was very uplifting vince if somebody 00:31:28.069 --> 00:31:31.490 wanted to get hold of you either to be coached 00:31:31.490 --> 00:31:35.589 to have their podcast taken over by you or even 00:31:35.589 --> 00:31:38.480 help with it how can they get hold of you Yeah, 00:31:38.519 --> 00:31:42.500 so go to sbxproductions .com. So think sandbox, 00:31:42.720 --> 00:31:46.279 but we sucked all the letters out of it. sbxproductions 00:31:46.279 --> 00:31:48.799 .com. That's where you can set up a call with 00:31:48.799 --> 00:31:51.339 me. And yeah, happy to figure out just what your 00:31:51.339 --> 00:31:53.819 needs are up front, totally free of charge, whether 00:31:53.819 --> 00:31:55.980 you're launching a show or have an existing show, 00:31:56.160 --> 00:31:59.099 and we'll take it from there. Absolutely fantastic. 00:31:59.440 --> 00:32:01.799 Vince, thank you very much for coming on the 00:32:01.799 --> 00:32:04.839 show. You were a great guest. Michael, thank 00:32:04.839 --> 00:32:07.000 you for having me. This was so much fun. You're 00:32:07.000 --> 00:32:10.849 welcome. Well, hold on, folks. Don't go anywhere. 00:32:11.150 --> 00:32:13.690 Let me just read a few of our sponsors that we 00:32:13.690 --> 00:32:17.109 have. Struggling to read success? 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This is something I believe in wholeheartedly. 00:33:02.380 --> 00:33:05.460 Revved Up Kids is on a mission to protect children 00:33:05.460 --> 00:33:09.339 and teens from sexual abuse, exploitation, and 00:33:09.339 --> 00:33:11.680 trafficking. They provide prevention training 00:33:11.680 --> 00:33:15.160 programs for children, teens, and adults. To 00:33:15.160 --> 00:33:19.119 learn more, go to revvedupkids .org. That's R 00:33:19.119 --> 00:33:27.119 -E -V -V -E -D -U -P -K -I -D -S dot org. Well, 00:33:27.259 --> 00:33:30.599 that's a wrap, folks. A huge thank you to our 00:33:30.599 --> 00:33:33.460 special guests for sharing such incredible insights 00:33:33.460 --> 00:33:36.839 today. And of course, a big shout out to you, 00:33:36.940 --> 00:33:40.559 our amazing listeners, for tuning in and spending 00:33:40.559 --> 00:33:44.160 your time with us. Remember, networking isn't 00:33:44.160 --> 00:33:46.799 about being perfect. It's about being present. 00:33:47.099 --> 00:33:49.839 So take what you've learned today, get out there 00:33:49.839 --> 00:33:53.109 and make some meaningful connections. If you 00:33:53.109 --> 00:33:55.609 enjoyed this episode, don't forget to subscribe, 00:33:55.769 --> 00:33:58.690 leave us a review, and share it with someone 00:33:58.690 --> 00:34:00.869 who could use a little networking inspiration. 00:34:01.730 --> 00:34:05.170 Let's keep the conversation going. You can find 00:34:05.170 --> 00:34:09.489 me on Apple, Spotify, YouTube, or my website, 00:34:09.789 --> 00:34:13.889 michaelaforman. Remember, until next time, keep 00:34:13.889 --> 00:34:16.809 practicing, keep connecting, and keep building 00:34:16.809 --> 00:34:19.769 those relationships. This is Michael A. Foreman 00:34:19.769 --> 00:34:22.849 signing off. Take care and happy networking.