WEBVTT

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Hello, and welcome back to the show, folks. I'm

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your host, Michael Foreman, and you're listening

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to the podcast where networking is more than

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just an awkward handshake and bad coffee. It's

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an art and a talent. But here's the twist. It's

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an art and talent you can actually learn. Yes,

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even if you're the person hiding in the corner

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at every event, pretending to check emails. Networking

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isn't just a nice skill to have. It's a game

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changer. When you get good at it, you'll wonder

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why you didn't start sooner. More connections,

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more opportunities, more profits. It's like unlocking

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a cheat code for life. So whether you're the

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life of the party or the just let me stay at

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home and text type, we've got something for you.

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So stick around. Let's turn those awkward small

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talk moments into big wins. Now, I've got a guest

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today, and he's a speaker and a coach and everything

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else. His name is Amitai, and he's worked in

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the industry, the IT industry, in management

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for over 30 years and 10 years as a consultant.

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He started and sold several small businesses

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and is a successful entrepreneur. Now, instead

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of me butchering the rest of his bio, let me

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just introduce him to you first, and we'll go

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from there. So welcome, Amitai. How are you?

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I'm good. How are you? Not doing too bad. So

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give us a little background. Okay. I got my bachelor's

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in computer science. I got my master's in management

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information systems. master's in business, and

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I'm currently working on my MBA. I have worked

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in companies as big as Fortune 10 companies down

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to three -person law firms. So I have a pretty

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big depth and breadth of experience there. I've

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worked as a consultant in a variety of companies.

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I started out basically in help desk support,

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moving all the way up to senior architect over

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my career. Let's see what else. That basically

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sums up my background. I am disabled, and what

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I speak to mostly now is how to use the adaptations

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that disabled people, both non -neurotypical

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and physically disabled people, use. and how

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to leverage those for general management and

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leadership. And you do speeches and your life

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coaching and stuff like that? Yes. Okay. What

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inspired you to become a life coach? And how

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has that journey shaped your approach to coaching?

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What inspired me is my mentors. And how they

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have coached me in my career. And I've also had

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some people who mentored me in my personal life

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journey. And I've learned a lot from them. And

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then I have just my own general experience of

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how to deal with stuff. I've been studying life

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coaching as a practice and theory behind it and

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so forth. And the principles of not just... giving

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out answers, but helping my client discover the

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answers that they already know and creating systems

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and processes for accountability. And that relies

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back on my management experience to create those

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systems. But the person who best knows about

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themselves is the individual. You're the expert

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on you is basically the principle I operate on.

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So we use that to develop the coaching strategy

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for either life coaching or professional coaching.

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Okay. Many people see coaching. Many people seek

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it, but they struggle to take action. What's

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the biggest roadblocks and how do you help clients

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overcome them? Coming up in IT, one of the most

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dangerous phrases we learned was, that's the

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way we've always done it. And you have to be

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open to change. If you want to engage with life

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coaching or professional coaching, the key thing

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is you have to start out being open to change.

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If you're not open to change, then there's nothing

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coaching can do for you. Because you have to

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be willing to accept that accountability and

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that openness. Because obviously what you've

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been doing to this point is not achieving your

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goals. You have to bring it from there. Exactly.

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And everything else, you have to be open to coaching

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to change in order to succeed or to be better

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than what you are. You coach and speak to people.

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one on one, and you speak to an audience, how

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do you adjust? How do you adjust from one to

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the other? Audiences are more generalized. So

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I'm talking more about my personal experience

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and about theory. Whereas in a coaching session,

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one on one, it's very catered to that individual's

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situation and their individual needs. So I start

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out like the first meeting I have with somebody

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is just introductory of me getting to understand

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what they're looking to accomplish out of coaching

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and what their goals are. And then we develop

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it each step. And just using project management

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terms, we meet, we review what we talked about

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previously. We talk about our goals going forward

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and set action items, set some not quite deliverables

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because they're not handing something, but just

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goals for them to accomplish or to work on and

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what difficulties they anticipate, how they can

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take an approach to adapt to those and preempt

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them and do stuff like that with a keynote or

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a workshop. It's really... addressing, it's addressing

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a larger group that is coming to hear about a

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theory or practice and learn from that and then

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take it back and develop it on their own. Okay.

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What's a powerful mindset shift that business

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professionals can make today to accelerate their

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success? One of the Key mindset shifts that seems

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to be what I've noticed a lot of management getting

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away from is the idea of listening with humility.

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A lot of managers, when things are stressful

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or there's pressure, will fall back to a top

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-down approach rather than relying on the ideas

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of their team. And just being adaptive in that

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situation to what gets the maximum productivity

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out of their team versus taking what gets the

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maximum productivity from themselves and just

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imposing that downward. And it's that sense of

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humility of being willing to change and willing

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to listen that. is one of the major things I'm

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seeing management going away from now. And it

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was moving in that direction for a while, but

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COVID and now back to work orders and all that

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other stuff, you're getting a lot of shift and

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pushback because people are getting confused

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and tense with change. Okay. Okay. How do you

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measure? success in coaching and give me some

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results you've seen with your clients. Success

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in coaching is achieving the goal, whatever goal

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we set out from initially. If it's a personal

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goal, one person I was working with on personally

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was she was having relationship issues. and just

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was going through a series of bad relationships

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and couldn't manage to break her bad habits.

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And so what we set as the goal was to really

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set new paradigms for what she was looking for

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out of a relationship and what she had to do

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for herself to see these new relationships rather

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than just, again, go with the same old. She had

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to look at what she thought she was initially

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attracted to versus what she actually wanted

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and how to look for that. And then professionally,

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we've worked on productivity and career advancement.

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And so when it's career advancement, it's pretty

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simple. If they move up in the organization,

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they've achieved that goal. When it's productivity,

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We have to determine what the productivity measure

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is in that situation. If it's a nonprofit, then

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productivity can be measured by how many people

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they've served or how well the interest of the

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nonprofit has been addressed. If it's a corporation

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environment, then productivity is really how

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much results are produced per hour of labor.

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Okay. Okay. You've really explained what success

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looks like. What are some common mistakes that

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are made within the coaching industry and how

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can you overcome them? One of the most common

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mistakes I've seen is coaching being used as

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therapy. And coaching is not therapy. As a coach,

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I'm completely unqualified to give therapy to

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people. I'm not a medical professional, and I

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don't pretend to be. If somebody's looking to

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deal with certain personal issues, then that

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is really a therapeutic role. And a lot of coaches

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want to veer off to that because that's just

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our natural inclination. When somebody approaches

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us with a problem is to give them a solution.

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Whereas as a coach, we have to guide them to

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finding their own solution. So it's as a coach,

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you're almost exclusively asking questions. Whereas

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in a therapy role, you are making suggestions.

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And as a coach, you really, there can even get

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into legal issues with that. You cannot give

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suggestions because otherwise you're not fulfilling

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the coaching role. You're a guide, but you're

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not a solutions provider. Okay. Okay. How would

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you position yourself as a high value coach?

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and speaker in a crowded market? It is a very

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crowded market. I think what makes my position

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unique is coming at it from a disability perspective

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and understanding a more out of the box type

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of thinking and thinking in more of an adaptive

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manner. So taking the idea that a cookie cutter

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solution does not fit everyone. Let's look at

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what adaptations the individual or the organization

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needs to make in order to achieve their goal.

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Be it an organization, sometimes a work -from

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-home solution works really well for some people.

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I've seen other people that it's awful for. If

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they're not in the office, they don't know how

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to function. And the same thing with coaching

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is... If your approach isn't working, let's brainstorm

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and think of other things that you can do that

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might be a better approach. For example, with

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this person that I commented on with the relationship

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issues, maybe something like Tinder is not the

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best option for them. Whereas some of the other

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apps or even going back to the traditional of

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just... meeting somebody in a bar or meeting

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somebody at church or something like that, where

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it's more of a face -to -face interaction where

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you can get a better read on the person rather

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than how they're presenting themselves on an

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app, which is always, it's a presentation. They're

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not going to indicate their flaws. Right. It's,

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it's very cold when you go through texting or

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an app and you definitely more You feel the vibe

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of the other person, to feel the vibe of the

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room, and it can give you a much better feeling.

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Yeah. I've noticed there is an age differential

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there. Obviously, the younger people are, the

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more comfortable they are interacting electronically,

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whereas the older people are, they're going for

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the older methods and meeting the people face

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-to -face. I've noticed a lot of interpersonal

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communication issues with. younger generations

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because they just you know back in my time you

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had to talk to people that's right you do or

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you did yeah and actually you still do uh yeah

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i still operate on that principle absolutely

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absolutely and that's what i am all about all

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about meeting and greeting and seeing the vibe

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of the person and getting to know them creating

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a relationship because Really relationships,

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what's in and building a client list that's really

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out the door. Today's day, it's all about relationships.

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Exactly. Okay, so give me a strategy that helps

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you attain and attract and retain clients. And

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how can my listeners apply them to their own

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businesses? Okay, as far as... attracting coaching

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clients, a lot of it is word of mouth. I do post

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some ads on some local sites or targeted ads

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on Facebook, but they're very general. Like one

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of the ads I most recently did was you have all

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these New Year's resolutions and everything,

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but you don't feel like you can get to them.

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Maybe coaching is a solution for you. And then

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I offered also with that, the introductory session

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is free as a get to know situation so that we

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can both see if I can take them on as a client

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and if I'm the right coach for them. But a lot

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of it is also referral. If you're a good coach

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for somebody, they're going to refer you. And

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eventually, word of mouth, it becomes your best

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situation. Good. Let's bring this full circle.

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And if you could leave my listeners with one

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game -changing piece of advice of their personal

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or professional growth, what would it be? I would

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say listen and divest your ego. Okay. Not everything

00:17:07.619 --> 00:17:12.259
is a personal attack. And even if it is, It's

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someone else's opinion. You don't have to take

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it on personally and let it impact you. Just

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be open to listening all the time. Feedback,

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both positive and negative, can always be learned

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from. And if you divest your ego from it, then

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you're more available to act upon it and see

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what's valid. and what changes you can make if

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they're necessary changes at all. Very good.

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That's very good advice. And that's a very good

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takeaway. If somebody wanted to get hold of you,

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if they wanted to talk to you about coaching

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or speaking or any, how would they get hold of

00:17:59.150 --> 00:18:03.289
you? Our website is currently going through a

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slight overhaul. It's mostly done, but there

00:18:05.690 --> 00:18:10.940
is a slight. bit of overhaul on it, but the contact

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form on the website is probably the best way

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to get a hold of me because it allows me to address

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the person when I have the time to get back and

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really discuss with them. So the website is the

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word problem, the number two, resolution .com.

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Okay, that's good. I can't tell you how great

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this was. You gave a lot of insights to the coaching

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aspect of things on your side. And listen, if

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anybody wants to get hold of Amitai, just please

00:18:51.009 --> 00:18:54.029
do. I think he's got a wealth of knowledge. Thank

00:18:54.029 --> 00:18:56.890
you so much. I really appreciated this opportunity.

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I think what you're doing is really great out

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-U -P -K -I -D -S .org. Well, that's a wrap,

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folks. A huge thank you to our special guests

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for sharing such incredible insights today. And

00:20:40.789 --> 00:20:44.150
of course, a big shout out to you, our amazing

00:20:44.150 --> 00:20:47.109
listeners, for tuning in and spending your time

00:20:47.109 --> 00:20:50.990
with us. Remember, networking isn't about being

00:20:50.990 --> 00:20:54.329
perfect. It's about being present. So take what

00:20:54.329 --> 00:20:56.910
you've learned today, get out there and make

00:20:56.910 --> 00:20:59.910
some meaningful connections. If you enjoyed this

00:20:59.910 --> 00:21:02.869
episode, don't forget to subscribe, leave us

00:21:02.869 --> 00:21:05.509
a review and share it with someone who could

00:21:05.509 --> 00:21:08.809
use a little networking inspiration. Let's keep

00:21:08.809 --> 00:21:12.509
the conversation going. You can find me on Apple,

00:21:12.650 --> 00:21:17.299
Spotify, YouTube or my website. Michael A. Foreman,

00:21:17.319 --> 00:21:21.259
remember, until next time, keep practicing, keep

00:21:21.259 --> 00:21:23.819
connecting, and keep building those relationships.

00:21:24.279 --> 00:21:27.400
This is Michael A. Foreman signing off. Take

00:21:27.400 --> 00:21:29.059
care and happy networking.
