1 00:00:00,000 --> 00:00:17,400 to networking unleashed building profitable 2 00:01:00,000 --> 00:01:14,200 connections. Come to the show folks. I'm your host Michael Foreman and you're 3 00:01:14,200 --> 00:01:18,880 sitting to the podcast where networking is more than just an awkward handshake and 4 00:01:18,880 --> 00:01:25,760 bad coffee. Yes, it's an art and a talent. But here's the twist. It's an art and talent 5 00:01:25,760 --> 00:01:32,000 you can actually learn. Yes, even if you're the person hiding at every event 6 00:01:32,000 --> 00:01:39,200 pretending to check emails. It's a game changer. When you get good at it, you'll 7 00:01:39,200 --> 00:01:44,960 want to get it start sooner. More connections, more opportunities and more 8 00:01:44,960 --> 00:01:50,960 profits. It's like unlocking a cheat code for life. So whether you're the life 9 00:01:50,960 --> 00:01:56,960 of the party or just the let me stay at home and text type, we've got something 10 00:01:56,960 --> 00:02:02,560 for you. So stick around. Let's turn those awkward small talk moments into big 11 00:02:02,560 --> 00:02:11,680 wins. And I have he he's quite an interesting young man. He's 29 years 12 00:02:11,680 --> 00:02:17,840 old. First of all, his name is Victor. Victor Katrina. He's 29 years old and he 13 00:02:17,840 --> 00:02:23,200 runs ready for this a seven figure coaching business. Now you might want to 14 00:02:23,200 --> 00:02:28,280 know how he got here. Well, he's teaching YouTube automation. I'm 15 00:02:28,280 --> 00:02:31,520 doing amazing Michael. Thank you so much for having the show. Great. So listen, 16 00:02:31,520 --> 00:02:37,760 Victor, tell me it up with a brief bio of yourself. Why don't you tell me what 17 00:02:37,760 --> 00:02:43,520 you're up to? Yeah, I mean, it's an interesting time. I've gone through a 18 00:02:43,520 --> 00:02:47,120 lot of businesses like you mentioned and it's kind of led me up to where I am 19 00:02:47,120 --> 00:02:50,880 now and I indulge a little bit more when I get into my story. But 20 00:02:50,880 --> 00:02:53,640 realistically, yeah, I've gone to the point where I've really built this 21 00:02:53,640 --> 00:02:56,960 coaching company. I've been able to make some massive impact influence a lot of 22 00:02:56,960 --> 00:03:00,880 people, help a lot of people to generate income on the side or replace their 23 00:03:00,880 --> 00:03:04,080 incomes with this YouTube business model. And it's really gone to the point 24 00:03:04,080 --> 00:03:07,880 where I see massive vision, massive opportunity for the future where I could 25 00:03:07,880 --> 00:03:11,600 really now go from, you know, hundreds to thousands of people and so on so forth. 26 00:03:11,600 --> 00:03:15,440 So yeah, if you want to know what the future looks like, I really think it's 27 00:03:15,440 --> 00:03:19,120 just continuing to do what I'm already really good at and what I'm seeing a 28 00:03:19,120 --> 00:03:22,000 lot of impact on, which is just continuing this coaching company. 29 00:03:22,000 --> 00:03:28,520 Well, that's an interesting segue because I want to know how you increasingly 30 00:03:28,520 --> 00:03:35,560 digital. How do we build genuine connections? 31 00:03:35,560 --> 00:03:40,200 We're a digital world. Now, I teach networking, networking events, feel the 32 00:03:40,200 --> 00:03:46,120 vibe of the room, the vibe of the person, but how is it done digitally? 33 00:03:46,120 --> 00:03:49,080 Good question. I mean, that's the big issue that's happening with the 34 00:03:49,080 --> 00:03:53,200 evolution of the digital space is that the more connected we become, we 35 00:03:53,200 --> 00:03:57,440 actually become more separated because the larger these networks get of these 36 00:03:57,440 --> 00:04:00,760 conglomerates of people, the more difficult it is to connect everyone 37 00:04:00,760 --> 00:04:04,520 because everyone's in their own continent and the influence of the world. 38 00:04:04,520 --> 00:04:08,760 Now, what we do specifically in our community with our students is that we 39 00:04:08,760 --> 00:04:12,840 have these live group settings. So these group calls have multiple purposes, 40 00:04:12,840 --> 00:04:17,120 number one, of course, to be able to dissect everyone's YouTube channels and 41 00:04:17,120 --> 00:04:21,680 analyze the statistics and strategy. But number two is to really bring people 42 00:04:21,680 --> 00:04:26,280 together. So we have around nine group calls every single week with all of our 43 00:04:26,280 --> 00:04:30,760 students. And that kind of opens up the doors for all the students to come 44 00:04:30,760 --> 00:04:34,360 together to get to know each other on a face-to-face basis. Everyone has their 45 00:04:34,360 --> 00:04:39,840 cameras on, everyone's engaging. And that in turn builds a lot of genuine 46 00:04:39,840 --> 00:04:44,080 relationships. We've seen business partnerships come out of this and just 47 00:04:44,080 --> 00:04:48,080 friendships and people connecting. I had some people meet up in person. The 48 00:04:48,080 --> 00:04:51,720 requirement that we have where people have to show up to these calls has 49 00:04:51,720 --> 00:04:56,400 actually opened up the digital space and brought it more into the material 50 00:04:56,400 --> 00:05:02,120 plane, which is very cool. That's very cool. It's great the way that you're 51 00:05:02,120 --> 00:05:08,360 bringing together, because across the YouTube channels and the way that you 52 00:05:08,360 --> 00:05:13,680 bring the classroom setting, but you're teaching that one-on-one, which is so 53 00:05:13,680 --> 00:05:18,280 important with the networking and networking world. Can you share a 54 00:05:18,280 --> 00:05:26,080 specific example of a strategic networking relationship that impacted your 55 00:05:26,080 --> 00:05:34,560 business? Yeah, I mean it would have to be, it was an intentional relationship, 56 00:05:34,560 --> 00:05:40,000 which was actually me seeking mentorship. So me seeking mentorship directly 57 00:05:40,000 --> 00:05:43,360 was how I was able to be under the influence of someone who had what I 58 00:05:43,360 --> 00:05:47,360 wanted, right? They'd already gone through the process of building a seven-a-figure 59 00:05:47,360 --> 00:05:52,040 coaching business. So I think that kind of strategic connection and relationship 60 00:05:52,040 --> 00:05:56,440 was somebody who had the influence and the knowledge that I needed. And that's 61 00:05:56,440 --> 00:06:00,920 just really the power of connecting with other people who have that influence or 62 00:06:00,920 --> 00:06:04,440 knowledge base that you need, because they're able to really accelerate that 63 00:06:04,440 --> 00:06:07,920 entire process. They have the roadmap, right? They know exactly what to do and 64 00:06:07,920 --> 00:06:10,920 more importantly what not to do, which is very very important to learn from 65 00:06:10,920 --> 00:06:14,120 other people's failures. But I'd have to say really I think it was my first 66 00:06:14,120 --> 00:06:19,720 mentor who I hired and he was able to really streamline the entire process 67 00:06:19,720 --> 00:06:23,560 and more or less open up my eyes and I was able to see things in a completely 68 00:06:23,560 --> 00:06:27,200 different light and I was able to prioritize different things and focus 69 00:06:27,200 --> 00:06:31,600 on the highest leverage levers that I had to pull to make the highest impact in 70 00:06:31,600 --> 00:06:36,760 my business and with my community as well, which is a huge impact there. So I'd 71 00:06:36,760 --> 00:06:42,960 have to say directly it was mentorship. So important with what we do. We handle 72 00:06:42,960 --> 00:06:49,400 networking from different sides, but it's so important to find that person 73 00:06:49,400 --> 00:06:55,320 or people to mentor you because listen, let's face facts, we don't know 74 00:06:55,320 --> 00:07:01,320 everything, right? And we're trying to get as much knowledge as possible, so why 75 00:07:01,320 --> 00:07:07,520 not go to somebody that has that knowledge and let us help us? So that's 76 00:07:07,520 --> 00:07:15,160 very good. Some of the key elements, what are the key elements that you have for 77 00:07:15,160 --> 00:07:22,320 effective communication with professional networking? 78 00:07:23,880 --> 00:07:30,200 I think it really boils down to intentional question asking. Everything 79 00:07:30,200 --> 00:07:35,080 comes down to how effective you can be in the communication through questions, 80 00:07:35,080 --> 00:07:39,040 seeking to understand. We kind of emphasized it before, like we don't 81 00:07:39,040 --> 00:07:43,960 know what we don't know. And so through intentional question asking, we're able to 82 00:07:43,960 --> 00:07:49,720 harness other people's knowledge and then again, through effective application, use 83 00:07:49,720 --> 00:07:54,160 that for our own instances and businesses. And so I think the most power comes 84 00:07:54,160 --> 00:07:59,360 from your ability to ask the right questions. Asking questions in general 85 00:07:59,360 --> 00:08:03,040 is a great thing, but how effective your question asking is really going to 86 00:08:03,040 --> 00:08:07,200 influence the output that you get from any interaction with someone who you 87 00:08:07,200 --> 00:08:10,720 want to have influence from or gain knowledge from. I think that's 88 00:08:10,720 --> 00:08:16,480 kind of my opinion. That's great. Okay, so how would you recommend that somebody 89 00:08:16,480 --> 00:08:22,800 who is afraid of networking, how do they go out there, jump in the game and 90 00:08:22,800 --> 00:08:27,560 say, look, for my business, I need to network and I need to get my word out 91 00:08:27,560 --> 00:08:32,480 there or I need to go out and find a mentor, but I'm afraid of going out there 92 00:08:32,480 --> 00:08:38,120 and beginning my networking strategy. How would you recommend that a person does 93 00:08:38,120 --> 00:08:44,280 that? Yeah, great question. I mean, if you are really introverted and you have 94 00:08:44,280 --> 00:08:47,440 money, I would just go directly and pay someone and just have them teach you. 95 00:08:47,440 --> 00:08:52,160 You know, if you want to gain the respect and trust of a mentor to have them 96 00:08:52,160 --> 00:08:55,680 come to you or, you know, build some sort of relationship where they can be 97 00:08:55,680 --> 00:09:00,440 influencing you and teaching you, I think there needs to be an exchange of value. 98 00:09:00,440 --> 00:09:03,480 That's just my opinion. I really think that if you want someone to invest into 99 00:09:03,480 --> 00:09:06,440 you, there needs to be some sort of mutual exchange. You just have to show 100 00:09:06,440 --> 00:09:11,360 that you've done your due diligence. So by that, I mean spending the time, you 101 00:09:11,360 --> 00:09:16,000 know, the private victories, like spending time to actually educate yourself, to 102 00:09:16,000 --> 00:09:20,200 really just level up your knowledge base, to feel, to come to a place where if you 103 00:09:20,200 --> 00:09:23,120 have a conversation with somebody that you want to be influenced by or taught by, 104 00:09:23,120 --> 00:09:28,160 that you can actually hold a conversation and that requires you to go into the 105 00:09:28,160 --> 00:09:31,520 darkness and spend time there to just educate yourself, read the books that 106 00:09:31,520 --> 00:09:35,240 they're reading, right? Watch the videos that they're watching, read the articles 107 00:09:35,240 --> 00:09:39,240 that they're reading, like basically at least have a way to connect with them on 108 00:09:39,240 --> 00:09:43,840 a level where you're not just completely in the dark when they say things and you 109 00:09:43,840 --> 00:09:47,040 have this mutual connection and you can relate and relay off of their 110 00:09:47,040 --> 00:09:51,080 conversations. They will feel that you've done your due diligence and you're at 111 00:09:51,080 --> 00:09:56,480 least in a place where you are privy and subject to their teachings versus if you 112 00:09:56,480 --> 00:09:59,960 come and you're completely in the dark and you haven't done any work and they're 113 00:09:59,960 --> 00:10:04,280 trying to give you information, they're not going to be as interested to be 114 00:10:04,280 --> 00:10:07,960 vested in you if they haven't seen you've done anything. But if you've done some 115 00:10:07,960 --> 00:10:11,120 due diligence or a lot of due diligence, it's going to give them a lot more 116 00:10:11,120 --> 00:10:14,840 reasoning and desire to spend an input there at the time. 117 00:10:14,840 --> 00:10:22,000 That's great. You know, when we first began the podcast, you spoke of failures, how 118 00:10:22,000 --> 00:10:29,080 you really look at failures more so than what you've done well. So give me an 119 00:10:29,080 --> 00:10:36,880 example or two of your major failures and you found a way to overcome it. 120 00:10:37,160 --> 00:10:41,880 Yeah, you're absolutely right and that's something I love to emphasize is the power 121 00:10:41,880 --> 00:10:47,720 of failure and I think it's really just something that's not emphasized enough. 122 00:10:47,720 --> 00:10:51,120 It's such a thing that people are fearful of, I mean naturally failure, but 123 00:10:51,120 --> 00:10:55,160 really it's such a building block to success. Success is not a straight road 124 00:10:55,160 --> 00:10:59,240 as anyone who's been successful would tell you. So one thing just kind of an 125 00:10:59,240 --> 00:11:02,160 analogy I like to bring up and I think it was from Mozi who brought this up but 126 00:11:02,160 --> 00:11:06,560 every single failure acts kind of like a bridge that you're building across. 127 00:11:06,560 --> 00:11:10,680 You have this river, this rocky river and you want to build a bridge across and so 128 00:11:10,680 --> 00:11:14,240 each business that you have is like a stone that you place which eventually 129 00:11:14,240 --> 00:11:17,760 failure after failure after failure. People look at it like the last brick was 130 00:11:17,760 --> 00:11:20,400 late and that was the successful business and every other business was 131 00:11:20,400 --> 00:11:25,400 irrelevant and not necessary but in reality each one was that building block 132 00:11:25,400 --> 00:11:30,080 that led to the evolution and building of that bridge that got you there. 133 00:11:30,080 --> 00:11:36,040 So all these failures really do act as prerequisites and fundamental knowledge 134 00:11:36,040 --> 00:11:41,120 and so much like theory and application that's done through these failures that 135 00:11:41,120 --> 00:11:44,600 you don't know when it's going to be used until the final thing, one thing that 136 00:11:44,600 --> 00:11:47,280 finally takes off and that's kind of how it was for me. So I had all these 137 00:11:47,280 --> 00:11:50,880 multiple businesses that I tried and I failed one and then I failed the next and 138 00:11:50,880 --> 00:11:54,440 then the next but each one I learned something. I learned web design, I learned 139 00:11:54,440 --> 00:11:59,440 ads, I learned something and each of these skill sets on their own didn't serve a 140 00:11:59,440 --> 00:12:03,160 purpose but then finally I built a marketing agency where I needed all 141 00:12:03,160 --> 00:12:08,040 those skill sets and they just came in perfectly because I just I had built 142 00:12:08,040 --> 00:12:11,440 them and I was knowledgeable in them and I was able to scale my first company to 143 00:12:11,440 --> 00:12:15,560 30,000 a month from never having seen really any money in any other business. 144 00:12:15,560 --> 00:12:18,680 So I could have looked at it like wow I should have just done marketing this 145 00:12:18,680 --> 00:12:22,080 whole time but I would have never made that money if it wasn't for everything 146 00:12:22,080 --> 00:12:26,240 else that built up these skill sets. So that's kind of why I see this as 147 00:12:26,240 --> 00:12:30,120 definitely the necessity, not for everyone maybe it's just me and a lot of people that 148 00:12:30,120 --> 00:12:33,840 I know as well, failure but it's a powerful thing that you can really 149 00:12:33,840 --> 00:12:37,440 harness because number one it's going to teach you a lot about yourself and 150 00:12:37,440 --> 00:12:41,160 number two is going to build a massive amount of resilience if you allow it to. 151 00:12:41,160 --> 00:12:45,240 It can tear you down or it can build you up and you just have to always look at 152 00:12:45,240 --> 00:12:50,640 failure as an opportunity to go into the next thing or just grow. I truly 153 00:12:50,640 --> 00:12:53,840 believe that failure is there for a reason to teach your lesson not to tear 154 00:12:53,840 --> 00:12:58,720 you down typically and so the last thing there too is like failure is only when 155 00:12:58,720 --> 00:13:02,160 you stop there's no such thing as failure until you quit that's the 156 00:13:02,160 --> 00:13:07,160 definition of failure so no one really fails until they give up. That's 157 00:13:07,160 --> 00:13:15,120 exactly the story where a gentleman had a pencil company and while he did 158 00:13:15,120 --> 00:13:22,440 was make pencils and one of his workers said how difficult is this? I can make a pencil, 159 00:13:22,440 --> 00:13:26,640 I can make the eraser, I can make the lead, I can go into business for myself. 160 00:13:26,640 --> 00:13:32,120 Wait a second he's not paying me enough to do what I do I think I'm 161 00:13:32,120 --> 00:13:39,840 just gonna quit or I want a piece of his profits and he brings it to the owner 162 00:13:39,840 --> 00:13:45,440 and the owner said well you're talking about this business but what about all 163 00:13:45,440 --> 00:13:51,520 my years of looking up how to do the business and all the money I lost after 164 00:13:51,520 --> 00:13:56,880 doing the business so you're not looking at how I got here you're looking at once 165 00:13:56,880 --> 00:14:02,640 I got here and that opened his eyes and said well you know what maybe he's right 166 00:14:02,640 --> 00:14:12,480 okay what would you say you built up a lot of networking relationships how do 167 00:14:12,480 --> 00:14:16,280 you stay in touch with them? 168 00:14:17,000 --> 00:14:20,520 Yeah first of all I just want to say that was a great story it's definitely a 169 00:14:20,520 --> 00:14:26,640 perfect example of why you know employees and business owners are paid 170 00:14:26,640 --> 00:14:31,640 differently you know entrepreneurs are taking on a different level of risk that 171 00:14:31,640 --> 00:14:36,040 the employees aren't and that's just you know risk compensation differences 172 00:14:36,040 --> 00:14:39,680 we'll call it you know but yeah that's a great story how do we nurture 173 00:14:39,680 --> 00:14:43,120 relationships I mean it's an active effort just like anything just like 174 00:14:43,120 --> 00:14:47,480 nurturing relationships with your family and your friends it's just keeping a 175 00:14:47,480 --> 00:14:51,680 close eye on your network so I have a pretty large network myself with some 176 00:14:51,680 --> 00:14:55,640 pretty high-level entrepreneurs and I want to make sure I stay in touch what I 177 00:14:55,640 --> 00:14:59,400 do really well is that I'm able to provide enough value through the 178 00:14:59,400 --> 00:15:04,040 interactions that I have and they also know I'm very very busy so you know I do 179 00:15:04,040 --> 00:15:09,600 make it known that I'm alive of course I post actively and stuff like this and 180 00:15:09,600 --> 00:15:13,000 so they know I'm there and I try and just engage with them as well so social 181 00:15:13,000 --> 00:15:16,840 media does really help kind of keep an eye on each other and kind of bump each 182 00:15:16,840 --> 00:15:20,800 other a little bit so I like their stuff or I'll comment on their posts and then 183 00:15:20,800 --> 00:15:24,760 vice versa so we don't actually have to have too many conversations to keep in 184 00:15:24,760 --> 00:15:28,000 touch unless again it seems like there's a good vibe going on and we can kind of 185 00:15:28,000 --> 00:15:31,440 find some mutual exchange then we kind of have some more active conversations but 186 00:15:31,440 --> 00:15:35,760 I love to have connection calls with people I'll find an entrepreneur I'll 187 00:15:35,760 --> 00:15:39,600 reach out and just say hey seems like we're in the same space love to just 188 00:15:39,600 --> 00:15:43,400 get on a call see if we can exchange some value that is a great way to for me to 189 00:15:43,400 --> 00:15:47,320 just kind of break that first barrier and if I feel like there's just more that 190 00:15:47,320 --> 00:15:50,280 needs to be said and more conversations to be had we of course book more 191 00:15:50,280 --> 00:15:54,920 otherwise is that like kind of small little I got on Facebook he used to be 192 00:15:54,920 --> 00:15:58,600 like this person poked you they're just like keeping pokes on each other to let 193 00:15:58,600 --> 00:16:01,520 each other know you're still thinking of each other and that's just how I keep 194 00:16:01,520 --> 00:16:04,560 my relationships more or less active because it's difficult to maintain a 195 00:16:04,560 --> 00:16:07,480 lot of relationships while still running the business we have hundreds of 196 00:16:07,480 --> 00:16:11,040 students it's definitely a lot of conversations and then my have to keep 197 00:16:11,040 --> 00:16:14,520 my girlfriend very very busy as well so that's an important one very important 198 00:16:14,520 --> 00:16:21,560 always keep them happy yes within the networking world if there's a saying 199 00:16:21,560 --> 00:16:27,320 that's very important if they like you and trust you they'll do business with 200 00:16:27,320 --> 00:16:32,720 you right it becomes like okay yeah everybody does that well let's break it 201 00:16:32,720 --> 00:16:38,600 down just a little bit further if to know you well everybody knows you because 202 00:16:38,600 --> 00:16:44,160 you're out there and they see you now they like you well that's a different 203 00:16:44,160 --> 00:16:50,040 story because not as many people are gonna like you as know you right easy 204 00:16:50,040 --> 00:16:58,080 part of the three but trust you that trust factor is a major factor have to 205 00:16:58,080 --> 00:17:04,320 build that trust in whatever time that you have now I talk about networking 206 00:17:04,320 --> 00:17:11,040 events about how you have 30 seconds to build up that trust but you may have 207 00:17:11,040 --> 00:17:16,240 five minutes on a on a phone call on a podcast whatever the case may be but you 208 00:17:16,240 --> 00:17:23,920 need to build up that level of trust before you go any further so that level 209 00:17:23,920 --> 00:17:33,720 of trust is it's crucial okay let's bring this to a different a little 210 00:17:33,720 --> 00:17:41,720 inundating for an introvert it'll basically crush them but do you have 211 00:17:41,720 --> 00:17:48,280 any tips or tricks that you use when you go to a networking event yeah I mean a 212 00:17:48,280 --> 00:17:52,680 couple things great question a couple things you can do number one going back 213 00:17:52,680 --> 00:17:56,440 to the original statement I made come prepared you know come prepared to have 214 00:17:56,440 --> 00:18:01,000 conversation topics to be able to relate to people and levels really do do 215 00:18:01,000 --> 00:18:05,680 diligence as well I go find out who's gonna be at that seminar and again 216 00:18:05,680 --> 00:18:09,440 try and study their life a lot of times you can see what people are what they're 217 00:18:09,440 --> 00:18:12,440 reading on social media what they're watching what was their political 218 00:18:12,440 --> 00:18:16,720 opinions right educate yourself so you can have these initial conversations and 219 00:18:16,720 --> 00:18:21,080 break the ice really easily so that's a diff that's a whole different level of 220 00:18:21,080 --> 00:18:26,120 diligence is going and stalking people but it actually pays dividends it's a 221 00:18:26,120 --> 00:18:32,600 crazy crazy way to just be proactive versus reactive really and secondly you 222 00:18:32,600 --> 00:18:36,560 coming with someone really helps to you know if you come with a friend a best 223 00:18:36,560 --> 00:18:41,400 friend or your partner or something you having someone else there that can just 224 00:18:41,400 --> 00:18:45,560 push you a little bit from behind and say hey I know we're both terrified but 225 00:18:45,560 --> 00:18:48,880 if you go together it won't be as intimidating so I really think yet 226 00:18:48,880 --> 00:18:52,880 double-teaming it could be in a great way to overcome some of the initial fear 227 00:18:52,880 --> 00:18:57,320 and then again coming prepared as a friend agree with you if you're an introvert 228 00:18:57,320 --> 00:19:02,760 you need that person you need now I'm from the Air Force so I use an Air Force 229 00:19:02,760 --> 00:19:10,040 term wingman and kind of push you when you need to be pushed but if you're an 230 00:19:10,040 --> 00:19:16,200 extrovert if you're going out to do networking I always suggest go alone 231 00:19:16,200 --> 00:19:23,040 don't go with somebody you don't want to use that crutch or you know if you if 232 00:19:23,040 --> 00:19:27,480 you find a little weld in the excitement you're going to speak with that 233 00:19:27,480 --> 00:19:32,000 person and take your mind away from networking when you're networking yet 234 00:19:32,000 --> 00:19:37,360 be focused you have to treat it like it's a job and you have to be organized 235 00:19:37,360 --> 00:19:41,840 that's intact and when you're keeping in touch with your relationships I would 236 00:19:41,840 --> 00:19:46,920 suggest using a CRM because that way you can organize all of your 237 00:19:46,920 --> 00:19:54,840 relationships so to bring this down a little bit give me a little tip that you 238 00:19:54,840 --> 00:20:04,200 would give someone that like to improve their networking or sales skills okay 239 00:20:04,200 --> 00:20:07,600 on someone trying to improve their networking I want us to speak one last 240 00:20:07,600 --> 00:20:11,520 thing because the last point you made is really really intelligent to have this 241 00:20:11,520 --> 00:20:17,280 CRM so what I have done for myself is I built a Rolodex and I did that actually 242 00:20:17,280 --> 00:20:22,440 on chat GPT so basically when I have connection calls with people I because 243 00:20:22,440 --> 00:20:25,480 you can go into chat GPT you can say something and you can say can you please 244 00:20:25,480 --> 00:20:29,360 store this in your memory bank so I'd say this is the person and this is all 245 00:20:29,360 --> 00:20:33,560 their qualities what they do for business their annual income any connections 246 00:20:33,560 --> 00:20:37,680 that they have what they're good at and what they might need help on and you 247 00:20:37,680 --> 00:20:41,760 just fill up that Rolodex and then I can pull it up at any time and populate it 248 00:20:41,760 --> 00:20:47,160 and say I know this person who has this is anyone in my network able to help him 249 00:20:47,160 --> 00:20:51,040 with this problem and it can sift through all those people and if you want to 250 00:20:51,040 --> 00:20:54,680 kind of create that connection with somebody it's really easy to just 251 00:20:54,680 --> 00:21:00,160 happen to say is so very important because one thing I stress is whenever 252 00:21:00,160 --> 00:21:06,040 you go to one of these networking events you're looking to give not receive how 253 00:21:06,040 --> 00:21:11,000 can you put two people together and you can bow out gracefully all you're doing 254 00:21:11,000 --> 00:21:16,200 is putting them together so one of the things that I always recommend whenever 255 00:21:16,200 --> 00:21:23,880 you get that person that prospective client you say to him I like you I like 256 00:21:23,880 --> 00:21:30,200 how you do business how can I make you more successful how can I be good 257 00:21:30,200 --> 00:21:37,520 referral source for you but you always look to give not receive so after 258 00:21:37,520 --> 00:21:47,680 after everything we've discussed what's your favorite meeting again you kind of 259 00:21:47,680 --> 00:21:55,360 kind of marketing tactic for what specifically marketing myself for my 260 00:21:55,360 --> 00:22:02,560 business or your choice your business for my business specifically again being 261 00:22:02,560 --> 00:22:08,520 social media based we like long form is I can't stress the importance of long 262 00:22:08,520 --> 00:22:12,120 form with anything so we do short form with Instagram we do long form 263 00:22:12,120 --> 00:22:17,520 marketing obviously through YouTube and it's statistically proven long form 264 00:22:17,520 --> 00:22:23,320 will convert at a 30 to 60 percent rate higher than short form just because 265 00:22:23,320 --> 00:22:26,840 people are able to spend more time with you on that content the longer they 266 00:22:26,840 --> 00:22:29,920 spend watching you the more authority that you build the more you can 267 00:22:29,920 --> 00:22:33,880 edify yourself and the more trust is built so by far you know long form 268 00:22:33,880 --> 00:22:38,080 content is always going to be the winner is always king and then of course in 269 00:22:38,080 --> 00:22:42,840 person is the best but it's just you can't multiply in person as much as you 270 00:22:42,840 --> 00:22:47,080 know a video that can be sent out to millions of people at the same time so 271 00:22:47,080 --> 00:22:50,680 that's one thing but if I have to of course in person is on absolutely 272 00:22:50,680 --> 00:22:55,120 unshakable after that would have to be long form content because it's getting 273 00:22:55,120 --> 00:22:58,280 long form and podcasts podcast is really nice too because the longer they can 274 00:22:58,280 --> 00:23:02,720 spend with somebody the more they get to like know and trust them is really the 275 00:23:02,720 --> 00:23:08,720 essence that's the essence of networking it really is how you slice it to know you 276 00:23:08,720 --> 00:23:15,440 like to trust you that's how they're gonna do business with you okay yeah one 277 00:23:15,440 --> 00:23:22,240 takeaway from everything we said that somebody within my audience can use 278 00:23:22,240 --> 00:23:28,560 tomorrow what can they do yeah I think you said it before I did and I'm so happy 279 00:23:28,560 --> 00:23:32,080 you did it's such a beautiful thing you said and that the supplies way beyond 280 00:23:32,080 --> 00:23:37,760 networking way beyond business is life in general it's not about what we get 281 00:23:37,760 --> 00:23:42,200 it's about what we give like you said it so beautifully and if you use that and 282 00:23:42,200 --> 00:23:45,360 allow it to transcend into everything that you do especially business and 283 00:23:45,360 --> 00:23:50,520 networking you'll be extremely successful you know so I do the exact same thing and 284 00:23:50,520 --> 00:23:53,080 I ask a very similar set of questions which is you know once you've gone 285 00:23:53,080 --> 00:23:56,960 through introducing each other like how can I be of service like how can I how 286 00:23:56,960 --> 00:24:00,840 can I provide some value I want to just do something you know and that genuine 287 00:24:00,840 --> 00:24:05,560 kind of without any expectation in return just very kind of altruistic 288 00:24:05,560 --> 00:24:11,200 emotional you know messaging goes such a long way because people especially 289 00:24:11,200 --> 00:24:15,640 people who have something to give if they're an eight figure entrepreneur or 290 00:24:15,640 --> 00:24:19,560 something you're trying to connect with them a lot of people think when you want 291 00:24:19,560 --> 00:24:23,200 to connect with them they want to leech off of you these people think that people 292 00:24:23,200 --> 00:24:28,000 want to leech off of them and so when you are that one person that comes to them 293 00:24:28,000 --> 00:24:33,280 and does the opposite wants to provide value and wants to give he usually takes 294 00:24:33,280 --> 00:24:36,280 people off of there's not what people expect it's not what these entrepreneurs 295 00:24:36,280 --> 00:24:40,320 and people expect and that's a beautiful thing to be that one person who just 296 00:24:40,320 --> 00:24:44,800 when everyone goes left you go right so you set it perfectly and that's probably 297 00:24:44,800 --> 00:24:49,520 the biggest takeaway when it comes to networking and it's a combination of the 298 00:24:49,520 --> 00:24:53,520 two which is coming prepared because you can't just say I'm gonna give value and 299 00:24:53,520 --> 00:24:58,800 have nothing offer right so that second part is the byproduct of the first so 300 00:24:58,800 --> 00:25:03,080 really has to be due diligence is being intentional about educating yourself 301 00:25:03,080 --> 00:25:10,080 putting yourself having the right kind of knowledge base so networking books is 302 00:25:10,080 --> 00:25:14,080 great leadership books are amazing to read you know business acumen books are 303 00:25:14,080 --> 00:25:18,320 incredible mindset books and just spending some time with yourself and 304 00:25:18,320 --> 00:25:22,280 reflecting on learning like figure out who you are and just getting a good grip 305 00:25:22,280 --> 00:25:26,600 on who you are so a lot of personal development has to go into networking I 306 00:25:26,600 --> 00:25:30,320 don't think you can do effective networking if you haven't done effective 307 00:25:30,320 --> 00:25:35,120 self-development that's part one then part two good value that's perfect Victor 308 00:25:35,120 --> 00:25:44,200 I can't tell you this whole session was because you showed us what after you have 309 00:25:44,200 --> 00:25:52,200 made it as a seven-figure entrepreneur moving it to a YouTube and showing 310 00:25:52,200 --> 00:25:57,760 people how to do a YouTube company and everything else you're showing us network 311 00:25:57,760 --> 00:26:04,520 why you've networked and so this is all been fantastic if somebody wanted to get 312 00:26:04,520 --> 00:26:12,240 hold of you or wanted to hire or hire your company how would they do it 313 00:26:12,240 --> 00:26:18,080 yeah my primary place for communication would be Instagram it's my full name so 314 00:26:18,080 --> 00:26:23,400 Victor Katrina Katrina with a C would be the way to find me and it's YouTube 315 00:26:23,400 --> 00:26:26,920 automation is what it's actually called and what's really cool and unique about 316 00:26:26,920 --> 00:26:31,800 it is that we're able to create videos without showing our face or creating the 317 00:26:31,800 --> 00:26:35,440 videos ourselves the essence and the beauty of the business is that we don't 318 00:26:35,440 --> 00:26:39,000 create the videos we actually delegate that entire creation process out to 319 00:26:39,000 --> 00:26:42,840 freelancers we use AI to create these videos and then when we create these 320 00:26:42,840 --> 00:26:46,800 videos we post them and accumulate hundreds and thousands of millions of 321 00:26:46,800 --> 00:26:50,480 views and then the ads they get placed on our videos and every time as an ad 322 00:26:50,480 --> 00:26:54,400 that's played YouTube compensates us which is a really interesting business 323 00:26:54,400 --> 00:26:58,520 model because again going back to the introverted people you know a lot of 324 00:26:58,520 --> 00:27:01,320 introverted people don't want to show their face or put themselves out there 325 00:27:01,320 --> 00:27:04,480 this is a really unique business model that's brought a lot of people who are 326 00:27:04,480 --> 00:27:09,200 just afraid of the traditional business into business and able to make a lot of 327 00:27:09,200 --> 00:27:14,200 money so it's a lot of introverted people let's just say it's a it's a hot 328 00:27:14,200 --> 00:27:17,720 business model for them and it's it's opened up a lot of doors for people it's 329 00:27:17,720 --> 00:27:20,640 a very interesting business model but yeah if you guys are interested in 330 00:27:20,640 --> 00:27:24,320 learning a little bit more about it I do offer consultations and discovery calls 331 00:27:24,320 --> 00:27:28,520 if you're at all interested in learning more so just message me on Instagram we 332 00:27:28,520 --> 00:27:32,800 can set up a call see if it's a fit and go from there thank you very much this 333 00:27:32,800 --> 00:27:39,840 has been wonderful Michael thank you so much been pleasure 334 00:27:41,200 --> 00:27:47,560 well that's a wrap folks a huge thank you to our special guest for sharing such 335 00:27:47,560 --> 00:27:53,160 incredible insights today and of course a big shout out to you our amazing 336 00:27:53,160 --> 00:27:59,080 listeners for tuning in and spending your time with us remember networking isn't 337 00:27:59,080 --> 00:28:03,520 about being perfect it's about being present so take what you've learned 338 00:28:03,520 --> 00:28:08,520 today get out there and make some meaningful connections if you enjoyed 339 00:28:08,520 --> 00:28:13,320 this episode don't forget to subscribe leave us a review and share it with 340 00:28:13,320 --> 00:28:17,960 someone who could use a little networking inspiration let's keep the 341 00:28:17,960 --> 00:28:24,640 conversation going you can find me on Apple Spotify YouTube or my website 342 00:28:24,640 --> 00:28:30,680 Michael A. Foreman doc remember until next time keep practicing keep connecting 343 00:28:30,680 --> 00:28:35,640 and keep building those relationships this is Michael A. Foreman signing off 344 00:28:35,640 --> 00:28:55,760 take care and happy networking