WEBVTT 00:00:00.000 --> 00:00:04.040 It wasn't what I learned was it wasn't so much 00:00:04.040 --> 00:00:07.179 that I desperately wanted fame and fortune. I 00:00:07.179 --> 00:00:10.660 wanted freedom. I wanted freedom to be myself. 00:00:11.199 --> 00:00:13.439 I wanted freedom to pursue the things that I 00:00:13.439 --> 00:00:16.960 love. I just didn't know what they were. And 00:00:16.960 --> 00:00:21.320 I think I think I tried to carry on parallel 00:00:21.320 --> 00:00:23.899 lives that a lot of us do that. And say, you 00:00:23.899 --> 00:00:26.339 know, I am an actor. I'm a producer. I'm a this 00:00:26.339 --> 00:00:30.010 and that. They don't necessarily know what they 00:00:30.010 --> 00:00:31.850 are, right? They just kind of give those things. 00:00:32.030 --> 00:00:33.770 They may have done those things, but they don't 00:00:33.770 --> 00:00:37.049 have like one solid thing. So what people have 00:00:37.049 --> 00:00:40.009 been saying in the past is fake it till you make 00:00:40.009 --> 00:00:46.329 it. What do you say about that saying? So I think 00:00:46.329 --> 00:00:49.649 though the fake it part I don't like because 00:00:49.649 --> 00:00:54.549 fake it suggests that it's not you. Well, to 00:00:54.549 --> 00:00:57.250 begin to brand yourself, what does that look 00:00:57.250 --> 00:01:01.780 like? Yeah, so the the there's only one starting 00:01:01.780 --> 00:01:05.219 point the starting point really is no there's 00:01:05.219 --> 00:01:07.500 different ways to help people right there's there's 00:01:07.500 --> 00:01:10.719 helping feed people by working in a restaurant 00:01:10.719 --> 00:01:13.219 and there's helping people that are going through 00:01:13.219 --> 00:01:17.340 trauma and You know and there's creativity and 00:01:17.340 --> 00:01:19.640 there you have that's where you have music therapy 00:01:19.640 --> 00:01:24.379 art therapy that that tends to Combine itself 00:01:24.379 --> 00:01:28.420 quite often creativity and healing you know, 00:01:28.799 --> 00:01:32.000 energy healing. So, and I think we have to be 00:01:32.000 --> 00:01:36.379 a little easier on ourselves in that. From Hollywood 00:01:36.379 --> 00:01:39.579 screenwriter to stand -up comedian, PR strategist 00:01:39.579 --> 00:01:42.500 and now holistic brand therapist, Hirsch Rapune 00:01:42.500 --> 00:01:45.180 has lived many lives, but it was through burnout, 00:01:45.640 --> 00:01:47.700 breakdowns and reinvention that he discovered 00:01:47.700 --> 00:01:50.180 his true breakthrough. In this conversation, 00:01:50.599 --> 00:01:53.640 Hirsch shares how authentic branding and conscious 00:01:53.640 --> 00:01:56.719 entrepreneurship can transform not just your 00:01:56.719 --> 00:02:00.519 business, but your life. Hey there. Look, my 00:02:00.519 --> 00:02:03.280 hope is that the Thravo journey meets you exactly 00:02:03.280 --> 00:02:06.900 where you are and helps you rise into who you're 00:02:06.900 --> 00:02:10.139 here to be. It's 2025 and this is your year to 00:02:10.139 --> 00:02:11.900 thrive despite what the world is throwing at 00:02:11.900 --> 00:02:14.360 us. And our desire is that our conversations 00:02:14.360 --> 00:02:17.300 inspire you. bring clarity and give you a reason 00:02:17.300 --> 00:02:19.979 to breathe deeper. So our ask is that you take 00:02:19.979 --> 00:02:22.520 a moment to subscribe, download the episode and 00:02:22.520 --> 00:02:25.840 follow us on your favorite RSS platform. Your 00:02:25.840 --> 00:02:28.419 support doesn't just help the show grow, it helps 00:02:28.419 --> 00:02:31.360 build a space that's rooted in your evolution. 00:02:31.500 --> 00:02:34.199 And that means everything to me and the TTJ team. 00:02:34.659 --> 00:02:37.419 Now, If you're ready to go beyond the episodes, 00:02:37.860 --> 00:02:40.560 come join our private Thrive Wheel Journey discussion 00:02:40.560 --> 00:02:43.300 group on Facebook. We're walking through a 22 00:02:43.300 --> 00:02:46.599 -week series built to anchor each week in intention, 00:02:47.199 --> 00:02:50.300 purpose, and meaningful connection. I do so look 00:02:50.300 --> 00:02:52.360 forward to hearing your voice and can't wait 00:02:52.360 --> 00:02:54.979 to see you in the group. But for right now, let's 00:02:54.979 --> 00:03:01.919 get into it. Thank you, Hersh, for being here. 00:03:01.919 --> 00:03:04.500 How are you doing? I'm doing great, Michael. 00:03:04.780 --> 00:03:07.919 It's great to be with you. Thank you for being 00:03:07.919 --> 00:03:11.560 here. And I know, Yvonne, the producer and I 00:03:11.560 --> 00:03:14.300 were looking at your story, and it's a remarkable 00:03:14.300 --> 00:03:17.659 story. I mean, you've been through all kind of 00:03:17.659 --> 00:03:22.379 niches in the world, and it's extraordinary. 00:03:23.099 --> 00:03:25.400 Can you just kind of go back a little bit where 00:03:25.400 --> 00:03:30.379 you started and just kind of start there? Yeah, 00:03:30.400 --> 00:03:35.430 yeah. I would say that, you know, for as long 00:03:35.430 --> 00:03:39.289 as I can remember, I wanted to be creative. I 00:03:39.289 --> 00:03:43.969 was a creative kid. I was a funny kid. I entertained 00:03:43.969 --> 00:03:48.229 people. And I think at some point around seven 00:03:48.229 --> 00:03:53.050 years old, I got in my head that my destiny was 00:03:53.050 --> 00:03:57.650 to be an entertainer. But and I don't think it 00:03:57.650 --> 00:04:03.110 was an impossible. dream so much as the choices 00:04:03.110 --> 00:04:07.030 I made in life were not always consistent with 00:04:07.030 --> 00:04:11.650 that pursuit. And so the story is really one 00:04:11.650 --> 00:04:15.150 of what happens when, you know, when the things 00:04:15.150 --> 00:04:17.990 that you think you want are not necessarily aligned 00:04:17.990 --> 00:04:23.649 with who you are. And so, you know, first of 00:04:23.649 --> 00:04:28.250 all, I was raised in a very devout Jewish family. 00:04:29.050 --> 00:04:31.610 Orthodox Jewish family, so there were a lot of 00:04:31.610 --> 00:04:35.930 observances, a lot of limitations in terms of 00:04:35.930 --> 00:04:38.529 Sabbath observance, kosher observance, things 00:04:38.529 --> 00:04:41.889 that really, you know, if you think about it, 00:04:42.029 --> 00:04:45.990 they kind of dictate what job you can have because 00:04:45.990 --> 00:04:48.230 you can't work on the Sabbath. There's a number 00:04:48.230 --> 00:04:51.889 of different holidays. We're in the holiday Passover 00:04:51.889 --> 00:04:54.069 now. There's a number of days where you can't 00:04:54.069 --> 00:04:59.370 work. So the commitment to the faith comes with 00:04:59.370 --> 00:05:06.129 limitations. And I think that part of my struggle 00:05:06.129 --> 00:05:10.269 was equating my desire to not be so constrained 00:05:10.269 --> 00:05:15.990 with being free to pursue fame and fortune in 00:05:15.990 --> 00:05:20.069 Hollywood, basically. And I think that, you know, 00:05:20.410 --> 00:05:24.439 it wasn't what I learned was It wasn't so much 00:05:24.439 --> 00:05:27.560 that I desperately wanted fame and fortune. I 00:05:27.560 --> 00:05:31.060 wanted freedom. I wanted freedom to be myself. 00:05:31.500 --> 00:05:33.819 I wanted freedom to pursue the things that I 00:05:33.819 --> 00:05:37.339 love. I just didn't know what they were. And 00:05:37.339 --> 00:05:41.720 I think I think I tried to carry on parallel 00:05:41.720 --> 00:05:45.439 lives that a lot of us do that. We carry on like 00:05:45.439 --> 00:05:48.279 parallel lives. So I was working in advertising. 00:05:48.899 --> 00:05:52.980 I was living an orthodox lifestyle. married with 00:05:52.980 --> 00:05:58.399 three kids, and then also trying to pursue creativity 00:05:58.399 --> 00:06:01.439 in whatever way I could. I did some stand -up 00:06:01.439 --> 00:06:06.100 comedy. I wrote screenplays because I felt like, 00:06:06.180 --> 00:06:08.279 well, if I couldn't do, if I couldn't work on 00:06:08.279 --> 00:06:10.540 the Sabbath, but I wanted to be in the entertainment 00:06:10.540 --> 00:06:12.939 business, I could write screenplays and then 00:06:12.939 --> 00:06:15.600 eventually put myself in the movies that just 00:06:15.600 --> 00:06:18.439 didn't shoot on the Sabbath, you know, or whatever 00:06:18.439 --> 00:06:23.229 it might be. I would work around it. Yeah. And 00:06:23.229 --> 00:06:26.689 the funniest thing, I think, is that sometimes 00:06:26.689 --> 00:06:28.709 the worst thing that can happen to you is that 00:06:28.709 --> 00:06:33.370 you succeed a little bit. You know, you succeed 00:06:33.370 --> 00:06:37.069 enough where no one tells you don't keep writing. 00:06:37.470 --> 00:06:39.430 No one tells you don't keep acting. No one tells 00:06:39.430 --> 00:06:42.589 you don't keep doing comedy. But on the one hand, 00:06:42.589 --> 00:06:45.949 you have a really restrictive lifestyle. And 00:06:45.949 --> 00:06:50.240 on the other hand, you have these really you 00:06:50.240 --> 00:06:53.339 know, outrageous dreams. And then in the middle, 00:06:53.339 --> 00:06:56.779 you have a kind of a family life and the family 00:06:56.779 --> 00:07:01.779 life needs to be supported by the rational, grounded 00:07:01.779 --> 00:07:06.740 day to day stuff. And so you're you're serving 00:07:06.740 --> 00:07:11.300 a lot of different masters. And and I and I found 00:07:11.300 --> 00:07:16.040 that that was very draining. And until even when 00:07:16.040 --> 00:07:21.610 I moved from New York to L .A., It was draining 00:07:21.610 --> 00:07:27.189 still. You know, Michael, sometimes you fall 00:07:27.189 --> 00:07:32.050 into a business you didn't expect. So I fell 00:07:32.050 --> 00:07:36.990 into the business of doing PR for commercial 00:07:36.990 --> 00:07:40.829 production and post companies and artists, directors, 00:07:41.129 --> 00:07:45.490 composers, editors. I like doing that. I still 00:07:45.490 --> 00:07:49.389 do that to some extent. But in my mind, that 00:07:49.389 --> 00:07:51.529 was not who I was supposed to be, right? I was 00:07:51.529 --> 00:07:54.170 supposed to be a comedian, writer, Hollywood 00:07:54.170 --> 00:08:01.250 guy. And I think that those two things didn't 00:08:01.250 --> 00:08:03.389 quite gel. It's like being an agent, but being 00:08:03.389 --> 00:08:07.230 an actor, right? You know, you're going to be 00:08:07.230 --> 00:08:08.889 one or the other. You have to be one or the other. 00:08:09.069 --> 00:08:12.709 You have to be one or the other. And so, you 00:08:12.709 --> 00:08:15.329 know, so I think where the real burnout came 00:08:15.329 --> 00:08:22.620 was where I was trying to do everything. And 00:08:22.620 --> 00:08:27.420 and really achieving only pieces of of each thing. 00:08:27.759 --> 00:08:31.860 Yeah, that was that was challenging. Yeah. So 00:08:31.860 --> 00:08:36.580 I hear that actually, because I think many people 00:08:36.580 --> 00:08:40.059 these days, they don't necessarily have a direct 00:08:40.059 --> 00:08:42.279 track to whatever goal or dream that they're 00:08:42.279 --> 00:08:44.600 creating for themselves. And they pull from here 00:08:44.600 --> 00:08:46.340 and pull from here and trying to figure it out 00:08:46.340 --> 00:08:50.889 and in that in that search, you're doing many 00:08:50.889 --> 00:08:54.169 things. And those many things that they might 00:08:54.169 --> 00:08:56.110 not get you closer to the direction that you 00:08:56.110 --> 00:08:58.850 want to go. But then in that process, you're 00:08:58.850 --> 00:09:01.049 feeling you feel the burn the burnout, right? 00:09:03.009 --> 00:09:05.850 When you experience what was the moment that 00:09:05.850 --> 00:09:07.850 you experienced that burnout? And what was the 00:09:07.850 --> 00:09:11.570 shift that said, Okay, we have to go to this 00:09:11.570 --> 00:09:20.570 new direction. I think that In about 2011, about 00:09:20.570 --> 00:09:26.669 2011, I had a successful PR firm in Los Angeles 00:09:26.669 --> 00:09:33.710 with three partners. And we went to interview 00:09:33.710 --> 00:09:36.450 for a new client that we were going to possibly 00:09:36.450 --> 00:09:39.250 bring on, would have been a transformative client 00:09:39.250 --> 00:09:40.889 that would have bought a lot of billings into 00:09:40.889 --> 00:09:43.690 the company. And something didn't sit right with 00:09:43.690 --> 00:09:50.279 us. And on the drive back to our office, one 00:09:50.279 --> 00:09:53.220 of us asked, who wants to take on this client? 00:09:53.779 --> 00:09:57.580 Because it would be a majority. If three of us 00:09:57.580 --> 00:10:00.620 wanted to, we would do it. And nobody raised 00:10:00.620 --> 00:10:03.419 their hand, not one of the four of us. And then 00:10:03.419 --> 00:10:05.480 another person said, who wants to go to an open 00:10:05.480 --> 00:10:08.820 mic? And we all, four of us, raised our hands. 00:10:09.299 --> 00:10:11.740 And we went to an open mic in the valley. Do 00:10:11.740 --> 00:10:14.750 stand up. And I had done stand up as a younger 00:10:14.750 --> 00:10:18.309 man. My partners had one was a technologist, 00:10:18.389 --> 00:10:22.730 one was a CEO, one was a CFO. They didn't have 00:10:22.730 --> 00:10:27.990 any experience on stage, but we just felt like 00:10:27.990 --> 00:10:32.710 we needed to do this. And I think the burnout 00:10:32.710 --> 00:10:40.429 of trying to dance so hard to satisfy a client 00:10:40.429 --> 00:10:44.500 and, you know, it's Like I can work. I work probably 00:10:44.500 --> 00:10:48.379 12 hours a day easy. And it doesn't bother me. 00:10:48.419 --> 00:10:51.220 Yeah, I love it. I'm excited to get up at five 00:10:51.220 --> 00:10:55.039 o 'clock in the morning. You know, I hope. Yeah, 00:10:55.159 --> 00:10:58.759 it doesn't bother me, but I'm doing it for something 00:10:58.759 --> 00:11:00.799 I really feel passionate about. And I think at 00:11:00.799 --> 00:11:05.100 the time I was twisting myself into so many directions 00:11:05.100 --> 00:11:09.840 and feeling that creative bug being stifled and 00:11:09.840 --> 00:11:13.120 that kind of You know, I went in and met with 00:11:13.120 --> 00:11:17.100 that prospective client and we were like, you 00:11:17.100 --> 00:11:18.879 know, that client has a lot of money and they'll 00:11:18.879 --> 00:11:21.279 pay us a lot of money, but they're not that great. 00:11:22.039 --> 00:11:26.620 And we just felt like, you know, it wasn't going 00:11:26.620 --> 00:11:30.080 to work out. And yet with the comedy, there was 00:11:30.080 --> 00:11:33.659 this freedom of you could go up on stage, say 00:11:33.659 --> 00:11:36.480 anything you want. And as long as it's funny 00:11:36.480 --> 00:11:39.159 and you're not hurting anyone, it was like it 00:11:39.159 --> 00:11:42.350 was liberating. Yeah. Only thing is, you know, 00:11:42.929 --> 00:11:46.389 how do you make how do you turn that into, you 00:11:46.389 --> 00:11:49.909 know, how do you turn that into income? You know, 00:11:50.090 --> 00:11:56.490 so so there was this weird snap of like, you 00:11:56.490 --> 00:11:59.070 know, it wasn't a typical burnout. I experienced 00:11:59.070 --> 00:12:03.110 burnout again later, but it was a typical it 00:12:03.110 --> 00:12:06.350 wasn't typical, but it was a it was an epiphany 00:12:06.350 --> 00:12:11.659 more than anything, except I think you know, 00:12:11.840 --> 00:12:15.840 we took it to the extreme. And if we had just 00:12:15.840 --> 00:12:18.259 said, you know what? Once a week, let's go do 00:12:18.259 --> 00:12:21.059 standup. I think it would have been probably 00:12:21.059 --> 00:12:23.399 a good outlet. But instead we were like, no, 00:12:23.500 --> 00:12:25.460 we're going to be standup comedians and we're 00:12:25.460 --> 00:12:27.879 going to create a production company around it. 00:12:27.980 --> 00:12:30.460 And we're going to just like shift everything. 00:12:30.600 --> 00:12:33.539 I mean, we had staff, we had, we had all of a 00:12:33.539 --> 00:12:35.980 sudden they're working on, you know, instead 00:12:35.980 --> 00:12:39.879 of the, instead of working on a commercial campaign 00:12:39.879 --> 00:12:42.440 or an event or something. They're working on 00:12:42.440 --> 00:12:46.840 on invites to stand up show or they're like, 00:12:46.840 --> 00:12:51.299 what's going on? But it was it was fun and creative. 00:12:51.299 --> 00:12:54.500 And that and then I think, you know, was therapeutic. 00:12:54.500 --> 00:12:58.159 And I wouldn't I in my book, Selling the Truth, 00:12:58.580 --> 00:13:01.279 I talk about this period and I say I wouldn't 00:13:01.279 --> 00:13:04.500 really go back and do it over because I wouldn't 00:13:04.500 --> 00:13:08.179 change where I am. So I wouldn't really Change 00:13:08.179 --> 00:13:15.279 it, but it it was a major shift and and I think 00:13:15.279 --> 00:13:18.980 that that that was a moment for sure where I 00:13:18.980 --> 00:13:22.620 felt like the creative Personality couldn't be 00:13:22.620 --> 00:13:27.460 denied anymore Mm -hmm. Yeah Can you did you 00:13:27.460 --> 00:13:31.440 feel like you can connect the creativity? with 00:13:31.440 --> 00:13:38.779 a way to Earn from your creativity Yeah, well, 00:13:38.919 --> 00:13:42.379 I did. See, I think one of the things I didn't 00:13:42.379 --> 00:13:45.259 appreciate was that I was always earning from 00:13:45.259 --> 00:13:50.120 my creativity. I just thought that I wasn't using 00:13:50.120 --> 00:13:54.639 the right skills because I would watch people 00:13:54.639 --> 00:13:58.080 on Broadway, people in movies, and I would feel 00:13:58.080 --> 00:14:00.480 like that's where I should be. And I would indeed 00:14:00.480 --> 00:14:03.399 be comfortable in those situations. I had done 00:14:03.399 --> 00:14:05.639 a couple of little things here and there, and 00:14:05.639 --> 00:14:11.159 I was always very comfortable. But I held it 00:14:11.159 --> 00:14:14.679 in a kind of a higher esteem, you know? Like 00:14:14.679 --> 00:14:17.860 it was the dream, right? To be host the Oscars 00:14:17.860 --> 00:14:24.139 or be an actor or whatever it was. And I feel 00:14:24.139 --> 00:14:30.220 like, so I looked down on the work I was doing. 00:14:30.980 --> 00:14:34.559 And when we were in the COVID, in the throes 00:14:34.559 --> 00:14:39.029 of COVID, And all my other work as by that time, 00:14:39.029 --> 00:14:40.929 I was a creative director. I was working with 00:14:40.929 --> 00:14:42.850 sneaker brands all over the world, traveling 00:14:42.850 --> 00:14:47.490 all over the world. But when all of that stopped 00:14:47.490 --> 00:14:51.149 and I started podcasting and having conversations 00:14:51.149 --> 00:14:53.929 like these and, you know, talking to people from 00:14:53.929 --> 00:14:56.710 all kinds of businesses and entrepreneurs and 00:14:56.710 --> 00:15:00.210 all this that I realized, well, maybe that gift 00:15:00.210 --> 00:15:05.750 of talking to people, listening to their vision 00:15:05.750 --> 00:15:08.250 of who their brand should be, their personal 00:15:08.250 --> 00:15:11.549 brand, and helping them bring that to life successfully. 00:15:12.110 --> 00:15:15.809 Maybe that is my calling. Maybe that is my gift. 00:15:16.769 --> 00:15:19.370 And that's when I really leaned into it and I 00:15:19.370 --> 00:15:23.110 thought, yeah, instead of doing just a standup 00:15:23.110 --> 00:15:26.450 comedy thing, I'm on stage giving a very funny, 00:15:26.610 --> 00:15:29.169 hopefully entertaining presentation, but I'm 00:15:29.169 --> 00:15:32.070 really helping people who are trying to... make 00:15:32.070 --> 00:15:35.730 progress with their brands as opposed to going 00:15:35.730 --> 00:15:38.870 into comedy clubbing. You just want to make them 00:15:38.870 --> 00:15:43.769 laugh, which is great. But I don't even know 00:15:43.769 --> 00:15:47.350 that I could do that now. I did it five years 00:15:47.350 --> 00:15:52.669 ago. I would go up in a club in New York, LA, 00:15:53.149 --> 00:15:55.230 the Funny Bone in Des Moines. It could be anything. 00:15:55.450 --> 00:15:57.830 And I would go up and do it like I was a real 00:15:57.830 --> 00:16:02.929 comic. But I felt like When I started leaning 00:16:02.929 --> 00:16:08.029 into this this Person that I am now it was all 00:16:08.029 --> 00:16:11.669 one person the same person shows up at every 00:16:11.669 --> 00:16:14.450 party You know, I don't show up at one party 00:16:14.450 --> 00:16:16.590 and I'm a comedian in another party. I'm a creative 00:16:16.590 --> 00:16:19.350 director in another party I'm a publicist, you 00:16:19.350 --> 00:16:22.389 know, I'm I'm Hirsch and I show up as Hirsch 00:16:22.389 --> 00:16:26.850 wherever I go and that's who I am So you reconciled 00:16:26.850 --> 00:16:32.580 yourself, right? So you talked about You can't 00:16:32.580 --> 00:16:34.899 It's in my notes, but I don't want to look at 00:16:34.899 --> 00:16:37.720 you talked about doing parallel. You can't be 00:16:37.720 --> 00:16:41.539 two people Talk about that a little bit and how 00:16:41.539 --> 00:16:44.740 you reconcile yourself in order to get to your 00:16:44.740 --> 00:16:48.220 space of reinvention Yeah, well, you know how 00:16:48.220 --> 00:16:52.080 when when we show up at an event a networking 00:16:52.080 --> 00:16:55.620 event or a Business event or even as even a wedding 00:16:55.620 --> 00:16:58.120 even a family wedding you show up and people 00:16:58.120 --> 00:17:03.019 say what do you do? And it's amazing to me, now 00:17:03.019 --> 00:17:06.019 that I've been studying it for a few years, how 00:17:06.019 --> 00:17:10.599 many of us struggle to answer that simple question. 00:17:10.640 --> 00:17:13.180 Now, if you're a neurosurgeon, you would say 00:17:13.180 --> 00:17:14.920 I'm a neurosurgeon. If you're a postal worker, 00:17:15.019 --> 00:17:17.940 you would say I'm a postal worker. But for people 00:17:17.940 --> 00:17:21.940 in the entrepreneurial world, it's more difficult. 00:17:22.259 --> 00:17:25.140 It's more complicated. You know, people say, 00:17:25.240 --> 00:17:28.640 what do you do? And you could say, you know, 00:17:28.700 --> 00:17:33.160 well, I I own it. I took over a a production 00:17:33.160 --> 00:17:35.759 company or I and I now run that. But then we 00:17:35.759 --> 00:17:39.839 also do this. And then I make this bomb for CBD. 00:17:39.839 --> 00:17:42.900 I invented this new bomb that uses, you know, 00:17:43.059 --> 00:17:46.440 air to cure wounds. And then I also, you know, 00:17:46.440 --> 00:17:49.460 I also sell this microphone or, you know, could 00:17:49.460 --> 00:17:51.500 be anything. And by the time you're done, people 00:17:51.500 --> 00:17:55.259 don't, you know, know what you do. Right. And 00:17:55.259 --> 00:17:59.910 or we go in and and you say, Michael, Oh, Hirsch, 00:17:59.970 --> 00:18:02.230 what do you do? And I think to myself, well, 00:18:02.250 --> 00:18:04.730 Michael has a podcast. I guess I could say I'm 00:18:04.730 --> 00:18:06.769 a I should say I'm a comedian because I am a 00:18:06.769 --> 00:18:10.089 comedian. I'll go on and be funny. And and then 00:18:10.089 --> 00:18:12.190 you're like, oh, well, you know, do you know 00:18:12.190 --> 00:18:15.250 anybody who who helps people with brands? And 00:18:15.250 --> 00:18:17.710 I would say, oh, I do that. I do that too. I 00:18:17.710 --> 00:18:21.190 also do that. So I realized, you know what? That 00:18:21.190 --> 00:18:24.490 you only get one chance to make that first impression. 00:18:24.609 --> 00:18:29.029 Right. And and I needed. I did. I didn't wasn't 00:18:29.029 --> 00:18:31.710 thinking I was going to do this as my, as my 00:18:31.710 --> 00:18:35.069 niche, but I said, I need to solve this problem. 00:18:35.210 --> 00:18:39.349 I had a website that was two sides, literally 00:18:39.349 --> 00:18:41.670 two sides. You could pick the performance side 00:18:41.670 --> 00:18:45.089 or you could pick the PR and creative side. And 00:18:45.089 --> 00:18:49.130 I was, and it's, you know, it, it was fun. It 00:18:49.130 --> 00:18:52.690 was a fun site, but again, who is he? Who is 00:18:52.690 --> 00:18:56.839 this guy? So So I had to solve that problem for 00:18:56.839 --> 00:18:59.319 myself. And once I could solve that problem for 00:18:59.319 --> 00:19:02.720 myself and I could rebuild my website and I could 00:19:02.720 --> 00:19:07.640 say, hey, I call myself a holistic brand therapist 00:19:07.640 --> 00:19:11.660 because that really is accurate. I mean, I help 00:19:11.660 --> 00:19:15.980 people with their entire 360 view of their business 00:19:15.980 --> 00:19:20.059 and I organize it and I help them come up with 00:19:20.059 --> 00:19:24.509 strategy and language vocabulary around it. And 00:19:24.509 --> 00:19:26.529 it's like therapy, because this is how I am. 00:19:26.829 --> 00:19:29.650 I care about who they are. I want to know about 00:19:29.650 --> 00:19:31.529 their childhood. I want to know all the different 00:19:31.529 --> 00:19:33.930 things that influence them, because in there 00:19:33.930 --> 00:19:36.269 are all the amazing things that make them unique. 00:19:37.109 --> 00:19:40.930 So that's it. But that's all you're ever going 00:19:40.930 --> 00:19:43.390 to get. So when someone meets me at a party, 00:19:44.390 --> 00:19:46.930 the person who introduces me will say, oh, this 00:19:46.930 --> 00:19:49.650 is her. She's a holistic brand therapist. And 00:19:49.650 --> 00:19:51.690 when they ask me what I do, I'll say, I'm Hersha. 00:19:51.690 --> 00:19:54.740 I'm a holistic brand therapist. And whatever 00:19:54.740 --> 00:19:59.019 the answer is, this is what I, what I love most 00:19:59.019 --> 00:20:03.799 and what I, what I teach people is that we try 00:20:03.799 --> 00:20:06.759 to memorize those sentences, right? I help, I 00:20:06.759 --> 00:20:08.839 have one, I have one on my LinkedIn, but I don't, 00:20:08.980 --> 00:20:11.519 I can't remember what, what the, what the, you 00:20:11.519 --> 00:20:13.660 know, well, you know what I mean? Like it's, 00:20:13.740 --> 00:20:16.920 it's, I don't want to memorize it. I, I help 00:20:16.920 --> 00:20:20.839 conscious entrepreneurs, you know, uh, I can 00:20:20.839 --> 00:20:22.779 tell you what it is, but it, but the funny thing 00:20:22.779 --> 00:20:27.170 is, If you ask me what I do, I can actually tell 00:20:27.170 --> 00:20:31.109 you a million different ways what I do. And that 00:20:31.109 --> 00:20:35.829 is the important thing. So in other words, if 00:20:35.829 --> 00:20:37.809 they say, what do you do? And what is a holistic 00:20:37.809 --> 00:20:40.950 brand therapist? I say, well, I'm looking at 00:20:40.950 --> 00:20:45.930 your entire brand as a human being, as a professional, 00:20:46.529 --> 00:20:49.890 as a business. I'm putting it all together so 00:20:49.890 --> 00:20:51.829 that the language makes sense, that you have 00:20:51.829 --> 00:20:53.849 a strategy to reach the people you need to reach. 00:20:54.009 --> 00:20:56.549 Now, that's not what I said a minute ago, but 00:20:56.549 --> 00:20:59.869 it's the same thing because it's better to be 00:20:59.869 --> 00:21:02.930 fluent in your brand language than to memorize 00:21:02.930 --> 00:21:05.990 one sentence. Yeah. And I think that the reason 00:21:05.990 --> 00:21:08.069 we can't memorize that sentence is like you just 00:21:08.069 --> 00:21:11.029 said about notes and I experienced as a comedian, 00:21:11.890 --> 00:21:15.569 you get stage fright. You get a little bit of 00:21:15.569 --> 00:21:18.109 stage fright. You know, people, people want you 00:21:18.109 --> 00:21:21.410 to recall a specific sentence and you have to 00:21:21.410 --> 00:21:24.029 now search your mind for that sentence or keep 00:21:24.029 --> 00:21:26.029 it at the top of your mind, in which case you 00:21:26.029 --> 00:21:30.450 sound like a robot. Right. You know, right. So 00:21:30.450 --> 00:21:34.589 it's a, for me, it's a challenge. Well, it's 00:21:34.589 --> 00:21:37.029 just being present. And I think if I'm more present, 00:21:37.029 --> 00:21:40.130 um, with the woman talk, who I'm talking with 00:21:40.130 --> 00:21:43.109 and that that thing is real for me. it's easier 00:21:43.109 --> 00:21:46.950 to just flow. Yeah. And so that's why before 00:21:46.950 --> 00:21:49.089 when we talked, I was like, you know, this is 00:21:49.089 --> 00:21:50.529 what this podcast is all about and all that kind 00:21:50.529 --> 00:21:52.869 of stuff. Like, you know, I could have looked 00:21:52.869 --> 00:21:55.670 it up, but I'm like, okay, yeah, just be what 00:21:55.670 --> 00:22:00.589 that is. Right. And I just want to ask, before 00:22:00.589 --> 00:22:06.009 we go into my next mental segment, fake, like 00:22:06.009 --> 00:22:10.750 you talking about, you know, in in the pursuit, 00:22:12.509 --> 00:22:15.869 sometimes you're you're many many things and 00:22:15.869 --> 00:22:20.309 you you may not be you know the fullness of what 00:22:20.309 --> 00:22:22.349 that thing is right and so people walk around 00:22:22.349 --> 00:22:24.829 and say you know I am an actor I am a producer 00:22:24.829 --> 00:22:27.869 I'm a this and that um they don't necessarily 00:22:27.869 --> 00:22:30.410 know what they are right they just kind of give 00:22:30.410 --> 00:22:32.170 those things they may they may have done those 00:22:32.170 --> 00:22:34.509 things but they don't have like one solid thing 00:22:34.509 --> 00:22:38.049 and so what people have been saying in the past 00:22:38.049 --> 00:22:40.269 is fake it till you make it what do you say about 00:22:40.269 --> 00:22:45.539 that that saying. That's an interesting saying 00:22:45.539 --> 00:22:52.980 because I prefer. I prefer learning on the job, 00:22:52.980 --> 00:22:55.519 right? Like, I don't think there's any reason 00:22:55.519 --> 00:23:02.240 why you should. You should. You know, not not 00:23:02.240 --> 00:23:07.099 be compensated when you're delivering a service, 00:23:07.140 --> 00:23:09.519 let's put it that way, you know. Like I, when 00:23:09.519 --> 00:23:13.039 I had interns, we always paid interns. It was, 00:23:13.039 --> 00:23:15.940 you know, it was like I'm an advocate of the 00:23:15.940 --> 00:23:18.019 paid intern. I think that's, that's important. 00:23:18.039 --> 00:23:20.519 And if we had ones that weren't, they were really, 00:23:20.579 --> 00:23:23.059 really just starting out, you know, like, like 00:23:23.059 --> 00:23:27.440 kids that you can't hire. So, um, so I think 00:23:27.440 --> 00:23:31.299 though, the fake it part, I don't like because 00:23:31.299 --> 00:23:35.190 fake it suggests that it's not you. Right, you 00:23:35.190 --> 00:23:38.549 know, and I think that if if you're gonna recognize 00:23:38.549 --> 00:23:42.730 that the truth is really all you have so if if 00:23:42.730 --> 00:23:46.710 you're If you don't know something don't give 00:23:46.710 --> 00:23:51.109 somebody bad advice Right, but what I think is 00:23:51.109 --> 00:23:54.309 meant by fake it till you make it in some instances 00:23:54.309 --> 00:24:00.140 is act as if right is You know No, you're not 00:24:00.140 --> 00:24:04.319 an attorney with 15 years of litigation experience, 00:24:04.640 --> 00:24:08.680 but you want to be. And you're going to take 00:24:08.680 --> 00:24:13.759 it as seriously as an intern or a first year 00:24:13.759 --> 00:24:17.160 associate as you would if you were a veteran 00:24:17.160 --> 00:24:20.339 litigator. So you're not presenting yourself. 00:24:20.400 --> 00:24:24.700 You're not faking it. You're committing to it. 00:24:27.390 --> 00:24:30.549 I get the phrase, but I've always been reluctant 00:24:30.549 --> 00:24:35.789 to, to buy into it because I think that, uh, 00:24:36.529 --> 00:24:40.089 it just limits you because if you're faking something, 00:24:40.329 --> 00:24:43.569 that means you're losing the authenticity of, 00:24:43.569 --> 00:24:47.470 of who you are. Right. And one of the greatest 00:24:47.470 --> 00:24:52.289 moments in, in my standup experience of watching 00:24:52.289 --> 00:24:55.470 people was at an open mic where a comedian got 00:24:55.470 --> 00:24:58.420 on the stage and He was, it was like one of his 00:24:58.420 --> 00:25:01.440 first times and this or just other comics. You 00:25:01.440 --> 00:25:03.460 know, he's not really in front of an audience, 00:25:03.599 --> 00:25:06.660 but, but you know, he's nervous and he turns 00:25:06.660 --> 00:25:08.779 away from the audience and he laughs to himself 00:25:08.779 --> 00:25:11.380 with his face to the curtain. And he's like, 00:25:11.460 --> 00:25:13.680 you could just make it. Y 'all making me nervous. 00:25:14.539 --> 00:25:19.000 And, and everybody laughed. And it was that release 00:25:19.000 --> 00:25:23.220 of anxiety and stress that loosened him up. And 00:25:23.220 --> 00:25:26.769 then he started talking. Yeah. All of a sudden, 00:25:26.849 --> 00:25:29.549 everything went away. All the tension went away. 00:25:30.349 --> 00:25:34.009 And he just, and he was alive on the stage. And 00:25:34.009 --> 00:25:36.710 I think that that's, that's what we're looking 00:25:36.710 --> 00:25:41.109 for. And if we're worried about, you know, trying 00:25:41.109 --> 00:25:45.470 to appear like something, then, you know, it 00:25:45.470 --> 00:25:48.569 may, it may, it may be too tall in order. Better 00:25:48.569 --> 00:25:53.009 to just take it seriously and work as hard as 00:25:53.009 --> 00:25:56.049 you can at something. Here on the Thriveville 00:25:56.049 --> 00:25:58.670 journey, we talk a lot about not just surviving, 00:25:59.269 --> 00:26:02.069 but thriving. And a big part of that for me has 00:26:02.069 --> 00:26:04.549 been understanding my health on a deeper level. 00:26:04.990 --> 00:26:07.190 That's why I partnered with Livegood and brought 00:26:07.190 --> 00:26:10.170 it under my company, Orion's Health. Not just 00:26:10.170 --> 00:26:12.130 because I believe in the products, but because 00:26:12.130 --> 00:26:15.190 I've seen what they can do firsthand. I've walked 00:26:15.190 --> 00:26:17.509 through some hard health chapters in my life, 00:26:17.589 --> 00:26:20.940 including cancer, and a kidney transplant. And 00:26:20.940 --> 00:26:24.220 I know what it feels like when your body's working 00:26:24.220 --> 00:26:27.180 against you. That's why we're offering two free 00:26:27.180 --> 00:26:30.400 tools that help me and can help you too. First, 00:26:30.559 --> 00:26:33.680 go to MyFreeHealthReport .com, forward slash, 00:26:34.019 --> 00:26:36.400 Oriane's Health. Take our quick health questionnaire 00:26:36.400 --> 00:26:38.920 and get a personalized report created by Dr. 00:26:39.079 --> 00:26:41.180 Ryan Goodkin, LiveGood's Director of Product 00:26:41.180 --> 00:26:44.460 Development. It's clear, actionable, and totally 00:26:44.460 --> 00:26:48.200 free. Second, visit MyFreeDetox .com and get 00:26:48.200 --> 00:26:51.200 a free chlorophyll and zeolite detox bottle with 00:26:51.200 --> 00:26:54.119 your first product order. It's a gentle, natural 00:26:54.119 --> 00:26:56.900 way to clear out toxins and start fresh, something 00:26:56.900 --> 00:27:00.519 I personally use and stand behind. This isn't 00:27:00.519 --> 00:27:02.779 just a sponsorship. It's part of my mission through 00:27:02.779 --> 00:27:05.920 Orion's Health to help people thrive and body, 00:27:06.240 --> 00:27:09.480 mind and spirit. Of course, of course, always 00:27:09.480 --> 00:27:11.599 always always consult your physician before starting 00:27:11.599 --> 00:27:14.160 any new supplement or health regimen. Your body 00:27:14.160 --> 00:27:16.299 is unique and your health care provider should 00:27:16.299 --> 00:27:18.579 always be part of the conversation. The links 00:27:18.579 --> 00:27:21.440 are in the show notes. Now tap in and take your 00:27:21.440 --> 00:27:26.140 next step toward thriving. Yeah, I agree. I've 00:27:26.140 --> 00:27:30.380 always disliked that that saying. Yeah, because 00:27:30.380 --> 00:27:33.099 I think if you even if you're like a novice or 00:27:33.099 --> 00:27:35.400 something in whatever feel that you're going 00:27:35.400 --> 00:27:41.019 into, like just be whatever that is, or be who 00:27:41.019 --> 00:27:43.839 you need to be until you reach the fullness of 00:27:43.839 --> 00:27:47.519 who you are going to be in that space. If that 00:27:47.519 --> 00:27:52.380 makes sense. Yeah, but okay, good. Which leads 00:27:52.380 --> 00:27:59.480 me into branding, right? This is your specialty. 00:27:59.480 --> 00:28:01.779 And I know that you call yourself a holistic 00:28:01.779 --> 00:28:04.539 brand, holistic personal brand therapist, right? 00:28:06.190 --> 00:28:08.430 First of all, I know you kind of talked about 00:28:08.430 --> 00:28:10.829 it, but what does it mean to help entrepreneurs 00:28:10.829 --> 00:28:14.890 align their personal passions with their brand? 00:28:16.150 --> 00:28:19.170 Well, this is a perfect segue because when you 00:28:19.170 --> 00:28:24.630 talk about being who you are and not faking it, 00:28:24.630 --> 00:28:27.369 you know, till you make it, but rather, you know, 00:28:27.630 --> 00:28:30.430 grow in front, grow in real life in front of 00:28:30.430 --> 00:28:34.519 the people who you're exposed to. That's what 00:28:34.519 --> 00:28:37.839 aligning the vision of who you are with your 00:28:37.839 --> 00:28:41.980 personal values. Like if I'm Lay's potato chips, 00:28:42.279 --> 00:28:44.839 I don't have to have any personal values. You 00:28:44.839 --> 00:28:47.079 know, the people who make Lay's, Lay's as a, 00:28:47.079 --> 00:28:49.839 you know, Frito Lay company, commitment to quality, 00:28:50.460 --> 00:28:55.980 you know, truth in advertising, production and, 00:28:55.980 --> 00:28:58.240 you know, ethical treatment of employees, whatever 00:28:58.240 --> 00:29:01.000 it might be. Those are their values. But when 00:29:01.000 --> 00:29:04.099 you're a person, even if you're the CEO of a 00:29:04.099 --> 00:29:07.799 big corporation, you have a responsibility to 00:29:07.799 --> 00:29:11.400 yourself to set a certain standard. And so the 00:29:11.400 --> 00:29:16.500 idea is my brand as a person should really align 00:29:16.500 --> 00:29:19.059 with who I am so that I don't feel like I'm wearing 00:29:19.059 --> 00:29:22.660 a mask. You know, I don't want to get up in front 00:29:22.660 --> 00:29:26.099 of 150 people and tell them a bunch of stuff 00:29:26.099 --> 00:29:29.339 and then get off stage and sink into some other 00:29:29.339 --> 00:29:31.519 personality that has nothing to do with that. 00:29:31.660 --> 00:29:34.680 That's acting. Yeah, that's acting, which is 00:29:34.680 --> 00:29:38.019 great if you're an actor, but it's not it's not 00:29:38.019 --> 00:29:44.559 a personal brand. And Elvis Presley said once 00:29:44.559 --> 00:29:50.099 they asked him in a press conference about about 00:29:50.099 --> 00:29:56.119 his image, you know, being so huge and amazing 00:29:56.119 --> 00:29:59.480 and almost godlike. And he said, the image is 00:29:59.480 --> 00:30:02.059 one thing and the man is another, and it's very 00:30:02.059 --> 00:30:05.579 hard to live up to an image. And that's very 00:30:05.579 --> 00:30:08.900 profound. And I've always thought of that when 00:30:08.900 --> 00:30:12.380 I think about this, because I think that it's 00:30:12.380 --> 00:30:16.059 hard to live up to an image that is too far away 00:30:16.059 --> 00:30:21.819 from us. If you are being your authentic self, 00:30:22.940 --> 00:30:27.220 do you think that trying to live up to an image 00:30:27.630 --> 00:30:30.950 What kind of the thought of that would kind of 00:30:30.950 --> 00:30:33.049 dissipate or release you from actually being 00:30:33.049 --> 00:30:36.849 trying to do that? I know what you're I know 00:30:36.849 --> 00:30:42.309 what you're what you're getting at the for me 00:30:42.309 --> 00:30:51.789 For me the biggest challenge was Was not minimizing 00:30:51.789 --> 00:30:57.740 the the relationship between the image and the 00:30:57.740 --> 00:31:02.440 man. So in other words, if I could do something 00:31:02.440 --> 00:31:06.420 really well or impactful, it was important for 00:31:06.420 --> 00:31:09.380 me to own that, just as it's important to own 00:31:09.380 --> 00:31:13.680 my limitations. And so while I wasn't thinking, 00:31:14.019 --> 00:31:15.599 you know, and I'm not talking about the movie 00:31:15.599 --> 00:31:18.740 star stuff, the fame bug stuff. I'm talking about, 00:31:18.740 --> 00:31:21.720 you know, like more like now, you know, if I 00:31:21.720 --> 00:31:24.039 write a book that I feel has tremendous value, 00:31:24.319 --> 00:31:28.619 then playing it down too much is a disservice 00:31:28.619 --> 00:31:33.359 to the people who I am doing it for. So what 00:31:33.359 --> 00:31:38.519 I used to perceive as modesty was maybe an excess 00:31:38.519 --> 00:31:42.180 of humility or a little bit of imposter syndrome 00:31:42.180 --> 00:31:45.740 or self -loathing even in some cases where we 00:31:45.740 --> 00:31:49.119 just don't think we're good enough. And so I've 00:31:49.119 --> 00:31:52.019 experienced more of that than my head getting 00:31:52.319 --> 00:31:56.640 too big or thinking that I'm I'm striving to 00:31:56.640 --> 00:32:00.279 be something I'm not because number one, I'm 00:32:00.279 --> 00:32:02.680 not strong. And maybe that's why I wasn't meant 00:32:02.680 --> 00:32:07.900 to be like to to be that typical like stage person, 00:32:08.180 --> 00:32:11.299 that comedian or actors who I love the whole 00:32:11.299 --> 00:32:13.640 profession, everything. But, you know, it's about 00:32:13.640 --> 00:32:16.140 them. It's about it's about them being in the 00:32:16.140 --> 00:32:19.920 spotlight. And here what I do is put my clients 00:32:19.920 --> 00:32:24.660 in the spotlight and Um, that's really my job. 00:32:24.920 --> 00:32:28.740 Yeah. And I think that, that the only, the only 00:32:28.740 --> 00:32:31.000 thing with the, with the values is I have to 00:32:31.000 --> 00:32:34.640 remember, I tell them respect yourself, you know, 00:32:34.740 --> 00:32:37.279 have your, you know, don't, don't minimize your 00:32:37.279 --> 00:32:40.359 contributions. I have clients that are very humble 00:32:40.359 --> 00:32:43.119 and I think it's to, to their detriment sometimes. 00:32:43.299 --> 00:32:45.960 So I'll say, don't be so humble. You don't, you're 00:32:45.960 --> 00:32:48.819 not at risk of being an a -hole out. So you know, 00:32:48.900 --> 00:32:51.700 you're not, you're, you're not So full of yourself 00:32:51.700 --> 00:32:53.579 that if you have confidence, people are going 00:32:53.579 --> 00:32:56.940 to think you're a jerk. Right. You know, you 00:32:56.940 --> 00:33:01.019 usually the people who proclaim too much of their 00:33:01.019 --> 00:33:03.880 greatness are just not that great. And they're 00:33:03.880 --> 00:33:06.960 they know it and they're afraid to confront it. 00:33:06.960 --> 00:33:08.859 So they they keep trying to convince themselves 00:33:08.859 --> 00:33:12.779 that they're awesome. But yeah, they puff themselves 00:33:12.779 --> 00:33:18.880 up. You talked about. There was a point when 00:33:18.880 --> 00:33:23.079 you. Actually, I don't wanna go there yet. I 00:33:23.079 --> 00:33:25.480 was gonna talk about when you said you were getting 00:33:25.480 --> 00:33:27.460 rid of the fame book, but I don't wanna go there 00:33:27.460 --> 00:33:32.059 yet. I don't wanna go there yet. In the world 00:33:32.059 --> 00:33:35.400 of branding and someone who is an entrepreneur 00:33:35.400 --> 00:33:39.220 beginning to be an entrepreneur, where did they 00:33:39.220 --> 00:33:43.279 begin to begin to brand themselves? Like, what 00:33:43.279 --> 00:33:46.440 does that look like? Well, first of all, Michael, 00:33:46.779 --> 00:33:50.380 I would say that I am I have failed enough that 00:33:50.380 --> 00:33:56.599 I am actually fully an entrepreneur. I've earned 00:33:56.599 --> 00:34:02.980 the entrepreneurial rank through failure, even 00:34:02.980 --> 00:34:06.180 though we don't really call it failure. We call 00:34:06.180 --> 00:34:09.280 it learning. We call it valuable experience. 00:34:09.469 --> 00:34:12.909 But it sucks either way when that happens. But 00:34:12.909 --> 00:34:17.349 but I have gone through that. But as far as where 00:34:17.349 --> 00:34:22.030 where you start, which was your question, your 00:34:22.030 --> 00:34:24.289 question was where do you start as an entrepreneur? 00:34:24.889 --> 00:34:28.489 Yeah, well, to to begin to brand yourself or 00:34:28.489 --> 00:34:32.289 what does that look like? Yeah. So the there's 00:34:32.289 --> 00:34:36.170 only one starting point. The starting point really 00:34:36.170 --> 00:34:39.880 is who are you? Who are you? And that's why I 00:34:39.880 --> 00:34:44.659 said about alignment. Who are you? Because not 00:34:44.659 --> 00:34:49.079 what do you do, not who you serve, not how you 00:34:49.079 --> 00:34:52.179 do it, not how much you charge or how much you've 00:34:52.179 --> 00:34:59.519 made. Who are you? Because that's the center 00:34:59.519 --> 00:35:02.219 of everything. Then you're like, okay, what are 00:35:02.219 --> 00:35:05.559 my values? Not, what are my values in business? 00:35:05.980 --> 00:35:09.170 What are my values in person? Right? Like, what 00:35:09.170 --> 00:35:12.349 do I think is important? Then you start to build 00:35:12.349 --> 00:35:15.409 it out, almost like circles around circles around 00:35:15.409 --> 00:35:18.409 circles, like a bullseye. Right? So in the center 00:35:18.409 --> 00:35:21.449 is you, and you start to build out these layers 00:35:21.449 --> 00:35:26.070 that, if you think about it, are getting closer 00:35:26.070 --> 00:35:29.230 and closer to the outside world. Right? You're 00:35:29.230 --> 00:35:32.429 in here protected. This is what you are, what 00:35:32.429 --> 00:35:35.769 you value, what's important to you. And as you 00:35:35.769 --> 00:35:39.289 kind of build these layers on, you start to create 00:35:39.289 --> 00:35:44.809 messages that reach the outside world. They reverberate 00:35:44.809 --> 00:35:47.949 in the outside world. Now, the stronger that 00:35:47.949 --> 00:35:50.630 core is, the stronger your knowledge of who you 00:35:50.630 --> 00:35:53.309 are is, the more resonant the message will be. 00:35:54.230 --> 00:35:58.369 And what a lot of people do with branding is 00:35:58.369 --> 00:36:06.639 they'll say, oh, I'm creating the the Intel brand, 00:36:06.900 --> 00:36:11.420 I need a logo for it. I need a list of specs. 00:36:11.940 --> 00:36:15.960 I need a color. I need a scheme. I needed all 00:36:15.960 --> 00:36:18.960 this stuff. And then I'm a brand. But they don't 00:36:18.960 --> 00:36:22.659 do that part where they say, who am I? Then they 00:36:22.659 --> 00:36:24.280 get to the end and then they're like, OK, now 00:36:24.280 --> 00:36:26.800 who am I? Now, who are we? I've got this. I've 00:36:26.800 --> 00:36:28.579 got that. I've got that. And they're and they're 00:36:28.579 --> 00:36:32.300 trying to layer that who who am I on top of this 00:36:32.300 --> 00:36:36.750 shell of Nothing inside. And that's where they 00:36:36.750 --> 00:36:41.010 falter. So when you say like, where does an entrepreneur 00:36:41.010 --> 00:36:44.690 start in building a brand? It really is knowing 00:36:44.690 --> 00:36:48.230 yourself. And I say before you brand yourself, 00:36:48.469 --> 00:36:51.750 know yourself. And there's a chapter of that 00:36:51.750 --> 00:36:56.150 in the book because that's the only way you're 00:36:56.150 --> 00:37:02.369 going to figure out, number one, what your brand 00:37:02.369 --> 00:37:07.829 is. Period and number two how your brand is completely 00:37:07.829 --> 00:37:11.889 unique and not like any other brand in the world 00:37:11.889 --> 00:37:15.130 You so you have to do that work and that's that's 00:37:15.130 --> 00:37:18.170 where I start with my clients. Okay starting 00:37:18.170 --> 00:37:24.070 with yourself in that Creation I know that we 00:37:24.070 --> 00:37:25.690 make mistakes, right? So do you think that the 00:37:25.690 --> 00:37:28.570 mistakes are? Doing that shell, you know trying 00:37:28.570 --> 00:37:33.190 to figure out the colors and the brand logo and 00:37:33.190 --> 00:37:35.429 all that kind of stuff. Are those the common 00:37:35.429 --> 00:37:38.250 mistakes that entrepreneurs, beginning entrepreneurs 00:37:38.250 --> 00:37:42.230 make when trying to create that brand? Some of 00:37:42.230 --> 00:37:45.769 them make that mistake of the external first. 00:37:46.230 --> 00:37:48.929 So they can make that mistake. And another mistake 00:37:48.929 --> 00:37:54.929 that people make is guessing at guessing at what 00:37:54.929 --> 00:37:58.510 their audience needs or who their audience is, 00:37:58.510 --> 00:38:04.159 and then trying to be that. Right now, I kind 00:38:04.159 --> 00:38:06.719 of alluded to it by saying you have to know yourself. 00:38:07.179 --> 00:38:09.179 But we were talking more about values and all 00:38:09.179 --> 00:38:13.519 that other stuff. But what if what if if I look 00:38:13.519 --> 00:38:17.260 at somebody who needs a pen and they just they 00:38:17.260 --> 00:38:19.940 don't like click pens? I pull all these examples 00:38:19.940 --> 00:38:22.400 from my desk. I guess is why I have stuff on 00:38:22.400 --> 00:38:24.719 my desk. They they don't like click pens, so 00:38:24.719 --> 00:38:27.099 they want a pen that doesn't click. So they go 00:38:27.099 --> 00:38:29.900 they go. Yeah, OK, so we know people need pens 00:38:29.900 --> 00:38:33.010 that don't that don't. click. I'm going to make 00:38:33.010 --> 00:38:35.889 a pen that doesn't click. But if you don't know 00:38:35.889 --> 00:38:38.550 what your skills are, know what your genius is, 00:38:38.690 --> 00:38:43.030 know what your superpower is, you may be choosing 00:38:43.030 --> 00:38:47.469 the wrong customer and the wrong product to make. 00:38:49.489 --> 00:38:52.730 And you're going to think, oh, I have to just 00:38:53.230 --> 00:38:55.769 I have to please that person with the pit, with 00:38:55.769 --> 00:38:57.809 the click, with the pen, because that's a big 00:38:57.809 --> 00:38:59.769 market. That's going to have a, that's a big 00:38:59.769 --> 00:39:02.650 market. There's a lot of money in there. Well, 00:39:03.050 --> 00:39:05.349 you know, you can match yourself with a market 00:39:05.349 --> 00:39:08.550 based on the viability of the market, or you 00:39:08.550 --> 00:39:12.909 can know yourself, then start researching markets 00:39:12.909 --> 00:39:16.650 that already seem to align to you. You know, 00:39:17.250 --> 00:39:19.849 then you're start to realize, okay, now you're 00:39:19.849 --> 00:39:21.989 picking something that's very close to your heart. 00:39:22.269 --> 00:39:27.230 Uh, you know, I, I spoke to a guy yesterday. 00:39:28.230 --> 00:39:32.090 His, his whole passion in life is customer service, 00:39:32.309 --> 00:39:36.030 customer loyalty. That's his area that he, he's 00:39:36.030 --> 00:39:38.769 kind of like, you know, that's his, that's his 00:39:38.769 --> 00:39:41.889 thought leadership area. Now there's a lot of 00:39:41.889 --> 00:39:44.489 businesses that he can engage in and a lot of 00:39:44.489 --> 00:39:49.289 roles he can play in that regard. But he knows 00:39:49.289 --> 00:39:52.599 that core thing. And knowing that core thing 00:39:52.599 --> 00:39:56.780 means there's a million jobs he's not gonna do. 00:39:57.199 --> 00:39:59.559 There's a million businesses he's not gonna open, 00:39:59.659 --> 00:40:07.559 because they don't align with that passion. When 00:40:07.559 --> 00:40:10.820 you're in alignment, can you sense that? Is there 00:40:10.820 --> 00:40:16.119 a feeling that comes along with that? Yeah. What 00:40:16.119 --> 00:40:20.760 does that feel like? Because I'm looking at you 00:40:20.760 --> 00:40:23.719 know, here's what I'm looking at. There's someone, 00:40:24.239 --> 00:40:27.440 a new entrepreneur, and they're like, you know, 00:40:27.719 --> 00:40:29.260 they don't know, necessarily know themselves, 00:40:29.280 --> 00:40:31.599 but they're finding themselves along the way, 00:40:31.599 --> 00:40:34.739 right? This works, that doesn't work. This works, 00:40:34.800 --> 00:40:37.380 that doesn't work. And then, you know, it's almost 00:40:37.380 --> 00:40:39.800 like a sense of confusion, you know, kind of 00:40:39.800 --> 00:40:43.880 chaotic, trying to figure it out. And then along 00:40:43.880 --> 00:40:47.980 the way, maybe something clicks. What, what, 00:40:48.619 --> 00:40:52.469 what shows up? And how does one experience that? 00:40:52.670 --> 00:40:55.570 Do you know? Well, it's interesting that, you 00:40:55.570 --> 00:40:58.829 know, you you use as the examples a lot of stuff 00:40:58.829 --> 00:41:02.690 that are more about strategy, because trying 00:41:02.690 --> 00:41:06.090 something that works or doesn't work is strategy, 00:41:06.389 --> 00:41:11.429 whereas the click is, yeah, strategies click 00:41:11.429 --> 00:41:14.449 in a place. This strategy works. This one didn't. 00:41:14.610 --> 00:41:18.050 That's fine. But that click, that feeling of 00:41:18.050 --> 00:41:22.670 clarity is about where you want to end up or 00:41:22.670 --> 00:41:27.409 where you want to go. And in order for it to 00:41:27.409 --> 00:41:30.489 click, you don't even need to know everything. 00:41:31.409 --> 00:41:37.650 You need to know something deeply. So let's just 00:41:37.650 --> 00:41:40.429 use that customer service example. Let's say 00:41:40.429 --> 00:41:44.309 that he didn't even have any job experience yet 00:41:44.309 --> 00:41:48.119 and he just was in a restaurant and knew, Oh 00:41:48.119 --> 00:41:50.019 man, I just love the way they take care of the, 00:41:50.780 --> 00:41:52.679 I love the way they take care of people. I love 00:41:52.679 --> 00:41:57.059 taking care of people that are, are patronizing 00:41:57.059 --> 00:41:59.659 a business. I just love it. There's a lot of 00:41:59.659 --> 00:42:01.719 different ways to go and they may have a lot 00:42:01.719 --> 00:42:03.699 of trial and error and they may have some job. 00:42:03.840 --> 00:42:05.400 They may have a job in hospitality and realize, 00:42:05.539 --> 00:42:07.719 no, it's not that I want to be in customer loyalty. 00:42:07.900 --> 00:42:10.679 No, it's not that I want to open a nonprofit. 00:42:11.440 --> 00:42:16.110 Could be anything, but they have that sense of 00:42:16.110 --> 00:42:21.429 doing what they love. And I think it's a, it's 00:42:21.429 --> 00:42:26.449 a feeling of the, and I can, you know, I can 00:42:26.449 --> 00:42:31.630 describe it as like I said before, if it's something 00:42:31.630 --> 00:42:38.070 you want to get up and do. And, and let's say 00:42:38.070 --> 00:42:40.489 I got to get up and do taxes and I don't, I don't 00:42:40.489 --> 00:42:42.750 love that. That has nothing to do with this and 00:42:42.750 --> 00:42:46.750 all that. But what's the big picture, right? 00:42:46.869 --> 00:42:50.170 I'm getting up most days and doing this stuff. 00:42:50.369 --> 00:42:54.250 Yeah. And a few days a year, I got to go hunker 00:42:54.250 --> 00:42:57.369 down, you know, and, and, and put myself through 00:42:57.369 --> 00:43:01.170 that. Okay, fine. It's all, you know, it's all 00:43:01.170 --> 00:43:03.989 a trade off. It's all part of everything. So 00:43:03.989 --> 00:43:06.710 I think, so how do you, how do you, let me turn 00:43:06.710 --> 00:43:12.010 on you a little bit. Okay. So do you know what 00:43:12.010 --> 00:43:16.750 lights you up? What you feel your passion is. 00:43:17.449 --> 00:43:21.170 Yeah, so so anything that when I commit myself 00:43:21.170 --> 00:43:24.489 to anything, it's it's really about serving people. 00:43:25.110 --> 00:43:31.070 I've always. In some form or fashion, I found 00:43:31.070 --> 00:43:35.369 it very rewarding to serve people to see like 00:43:35.369 --> 00:43:38.929 whatever their needs are, and I and I can supply 00:43:38.929 --> 00:43:42.150 whatever the need is, and it's done and they're 00:43:42.150 --> 00:43:45.110 like. this is okay, you know, they feel great 00:43:45.110 --> 00:43:48.389 about whatever the outcome is. That's that lights 00:43:48.389 --> 00:43:54.110 me up. Right. Yeah. And I know that I'm in a 00:43:54.110 --> 00:43:59.969 good space when I'm serving people. And so like, 00:44:00.230 --> 00:44:06.289 I've, you know, in customer service, working 00:44:06.289 --> 00:44:10.699 as a bartender, all things these things. But 00:44:10.699 --> 00:44:13.219 there's also the world of creativity that I'm, 00:44:13.219 --> 00:44:17.579 you know, that I enjoy. And so that's how I became 00:44:17.579 --> 00:44:20.119 an actor and moved out to L .A. and, you know, 00:44:20.199 --> 00:44:23.659 did, you know, did my jobs there. And so it was 00:44:23.659 --> 00:44:26.659 a mix of those two that makes me feel like fulfilled. 00:44:26.699 --> 00:44:30.400 And so I turned that into what I'm purposed to 00:44:30.400 --> 00:44:36.199 do. Right. And so this hence this podcast and 00:44:36.199 --> 00:44:40.159 my business and things like that. So yeah. So 00:44:40.159 --> 00:44:42.219 I know that I like you waking up early in the 00:44:42.219 --> 00:44:46.019 morning, you know, five, I'm 520 click ding ding 00:44:46.019 --> 00:44:48.880 ding ding every morning, right? I'm like up walking 00:44:48.880 --> 00:44:51.260 a dog and you know, doing things and getting, 00:44:51.480 --> 00:44:55.019 you know, kind of excited about the day to make 00:44:55.019 --> 00:44:58.639 this work so that I can do what I feel like I'm 00:44:58.639 --> 00:45:01.800 purpose to do. Yeah, you know what the dog wants? 00:45:02.460 --> 00:45:05.280 The dog wants you to be happy, which is the best 00:45:05.280 --> 00:45:08.880 thing. about dogs, because I have two of them. 00:45:09.000 --> 00:45:11.480 And when I wake up, I got to get them out, too. 00:45:11.559 --> 00:45:13.900 Right. And they got to go out and pee or whatever. 00:45:14.079 --> 00:45:17.199 But but I also know they really just want to 00:45:17.199 --> 00:45:19.639 make me happy. That's kind of what they want. 00:45:19.659 --> 00:45:21.260 They want to make the family happy. They want 00:45:21.260 --> 00:45:22.619 everybody to be happy. Now, sometimes they're 00:45:22.619 --> 00:45:25.760 a little overzealous. But basically, yes, you 00:45:25.760 --> 00:45:27.860 know, they want us to be happy. So it's very 00:45:27.860 --> 00:45:32.440 helpful. But back to put back to you, you you 00:45:32.440 --> 00:45:36.340 you synthesize. Two things that are really important 00:45:36.340 --> 00:45:41.019 to you the Creative aspect and the service aspect 00:45:41.019 --> 00:45:44.679 and I kind of did a similar thing I loved engaging 00:45:44.679 --> 00:45:46.780 with people and talking to people and sharing 00:45:46.780 --> 00:45:49.320 with people but I also enjoyed listening to people 00:45:49.320 --> 00:45:53.239 and then helping them so All these little skills 00:45:53.239 --> 00:45:55.760 that you could just someone could just write 00:45:55.760 --> 00:45:58.239 down those things, right? what are things they 00:45:58.239 --> 00:46:01.780 love to do, but don't use any jobs. Just write 00:46:01.780 --> 00:46:05.480 it down. I love listening. I love helping people 00:46:05.480 --> 00:46:08.920 who are in distress. There's different ways to 00:46:08.920 --> 00:46:11.980 help people, right? There's helping feed people 00:46:11.980 --> 00:46:14.780 by working in a restaurant, and there's helping 00:46:14.780 --> 00:46:19.500 people that are going through trauma. And there's 00:46:19.500 --> 00:46:21.420 creativity, and there you have, that's where 00:46:21.420 --> 00:46:25.360 you have music therapy, art therapy. That tends 00:46:25.360 --> 00:46:29.960 to Combine itself quite often, creativity and 00:46:29.960 --> 00:46:34.260 healing, you know, energy healing. So, and I 00:46:34.260 --> 00:46:36.739 think we have to be a little easier on ourselves 00:46:36.739 --> 00:46:40.380 in that sometimes we think there's one thing. 00:46:41.340 --> 00:46:44.139 I also had that with the entertainment business. 00:46:44.400 --> 00:46:47.440 You think there's one thing and anything else 00:46:47.440 --> 00:46:50.780 you can't, you can't do or anything else is not. 00:46:51.280 --> 00:46:54.239 Well, no, that's, that's just nonsense. It just 00:46:54.239 --> 00:46:56.750 doesn't make any sense. Yeah. None of us can 00:46:56.750 --> 00:47:01.210 only do one thing. Right. Sorry. It's not a thing. 00:47:01.670 --> 00:47:06.969 It was so funny because when I started my whole 00:47:06.969 --> 00:47:11.289 thing, kind of the thing that flows and that 00:47:11.289 --> 00:47:14.349 helps me do what I do is that I like to support 00:47:14.349 --> 00:47:16.789 people to connect with their purpose. But what 00:47:16.789 --> 00:47:20.989 I've learned is that purpose can be purposes. 00:47:21.909 --> 00:47:24.429 You can have one purpose in one moment. then 00:47:24.429 --> 00:47:26.170 another purpose, another moment, but then there 00:47:26.170 --> 00:47:28.570 could be an overall purpose of who we are as 00:47:28.570 --> 00:47:33.590 human beings. And which kind of leads me into 00:47:33.590 --> 00:47:36.210 what you talked about with on your journey, which 00:47:36.210 --> 00:47:41.449 was quantum consciousness. Oh, yeah. Can you 00:47:41.449 --> 00:47:44.090 explain what that concept means and, you know, 00:47:44.150 --> 00:47:47.989 how you developed in that world? My understanding 00:47:47.989 --> 00:47:52.539 of it is and and it came through. You know doing 00:47:52.539 --> 00:47:55.840 podcasting my first podcast that I started was 00:47:55.840 --> 00:47:58.659 called is called truth tastes funny it's about 00:47:58.659 --> 00:48:01.860 surviving and thriving in a chaotic world and 00:48:01.860 --> 00:48:05.480 And one of my guests Janet Elaine Schmidt her 00:48:05.480 --> 00:48:08.719 name is it is a quantum consciousness accelerator 00:48:08.719 --> 00:48:13.300 That's what she does and she brings people into 00:48:13.300 --> 00:48:18.289 I mean awareness is is helpful, but A lot of 00:48:18.289 --> 00:48:20.369 people don't even understand the process, but 00:48:20.369 --> 00:48:23.789 the goal is to get them in touch with the universe 00:48:23.789 --> 00:48:27.150 at large, almost. You know, we could say there 00:48:27.150 --> 00:48:29.550 are people who say, oh, well, we can we can have 00:48:29.550 --> 00:48:32.769 contact with the beyond or we can have, you know, 00:48:32.989 --> 00:48:36.269 past life experiences or we can have. But I think 00:48:36.269 --> 00:48:39.750 the notion is basically that or or we could say 00:48:39.750 --> 00:48:42.809 from a religious point of view, you know, Judaism, 00:48:42.909 --> 00:48:46.550 Christianity, Islam, you know, Hinduism. And 00:48:46.550 --> 00:48:49.880 we can say, We want to, we want to connect that 00:48:49.880 --> 00:48:53.659 way. But this is like, if you think of the universe 00:48:53.659 --> 00:48:58.440 as being so vast and so enormous, but we have 00:48:58.440 --> 00:49:02.659 almost this direct line to the source, to the 00:49:02.659 --> 00:49:07.659 energy source of it. And it can clear up a lot 00:49:07.659 --> 00:49:10.880 of confusion that we may have about certain things. 00:49:11.280 --> 00:49:13.480 So there's something that she does called goal 00:49:13.480 --> 00:49:17.050 balances where You have certain things that bother 00:49:17.050 --> 00:49:21.889 you, that irritate you, that block you, and the 00:49:21.889 --> 00:49:25.110 goal is to replace those things with the things 00:49:25.110 --> 00:49:29.849 that are more helpful and productive. So there's 00:49:29.849 --> 00:49:37.889 a semblance to hypnosis, although you're not 00:49:37.889 --> 00:49:40.969 hypnotized or asleep or anything like that, but 00:49:40.969 --> 00:49:46.670 you are opening yourself up to really believing 00:49:46.670 --> 00:49:50.349 an idea that you want to believe, but haven't 00:49:50.349 --> 00:49:54.110 been able to believe. And so the idea is for 00:49:54.110 --> 00:49:57.489 the universe to kind of support that notion. 00:49:58.429 --> 00:50:02.010 Because let's say that the notion was that I, 00:50:02.010 --> 00:50:05.349 I have all these skills and talents, but you 00:50:05.349 --> 00:50:08.289 know, I really do want to be championing other 00:50:08.289 --> 00:50:12.489 people's, uh, successes, you know, which is what 00:50:12.489 --> 00:50:16.230 I have done my whole career, but but I was, you 00:50:16.230 --> 00:50:19.989 know, I was kind of like distracted by this other 00:50:19.989 --> 00:50:22.929 thing. And when I did the quantum consciousness 00:50:22.929 --> 00:50:25.309 stuff, I didn't address that even specifically. 00:50:25.489 --> 00:50:29.510 I just addressed things that may have been in 00:50:29.510 --> 00:50:32.969 my genetic makeup, things that may have been 00:50:32.969 --> 00:50:36.289 in my life that I may have experienced, things 00:50:36.289 --> 00:50:39.969 that would have held me back from my true purpose. 00:50:40.230 --> 00:50:43.199 And I just wanted to clear those those things 00:50:43.199 --> 00:50:46.639 out because they had created all this doubt and 00:50:46.639 --> 00:50:49.719 all this doubt in myself. Yeah. And you can succeed 00:50:49.719 --> 00:50:52.260 and still be doubting yourself. And that's what 00:50:52.260 --> 00:50:54.880 I had done with those other companies, you know, 00:50:55.480 --> 00:50:57.980 but like I said, you only, I would only, you 00:50:57.980 --> 00:51:00.360 know, achieve maybe a modicum of success or, 00:51:00.760 --> 00:51:05.300 or I would self -sabotage in some way, uh, hold 00:51:05.300 --> 00:51:09.900 myself back in some way. Um, And I think that 00:51:09.900 --> 00:51:13.699 cleared it up was like a way of acknowledging 00:51:13.699 --> 00:51:20.300 that there's good news that you're kind of not 00:51:20.300 --> 00:51:24.039 listening to. There's stuff that you can do that 00:51:24.039 --> 00:51:28.920 you're kind of fighting. And so I think that 00:51:28.920 --> 00:51:34.900 part of it is tied to meditation, energy, healing. 00:51:35.000 --> 00:51:37.989 And I don't know enough about this stuff to be 00:51:37.989 --> 00:51:41.769 an expert on it. I only know that I have really 00:51:41.769 --> 00:51:45.130 enjoyed and continue to enjoy the journey of 00:51:45.130 --> 00:51:50.469 the unconscious mind and how much power we, we 00:51:50.469 --> 00:51:55.130 can wield over our destinies. If we're willing 00:51:55.130 --> 00:52:00.409 to, you know, let our mind free a little bit, 00:52:00.550 --> 00:52:04.590 set it free. Don't, don't, don't, if we're stuck, 00:52:05.050 --> 00:52:08.989 you know, then allow ourselves to get unstuck. 00:52:09.750 --> 00:52:13.369 There's enough for us to hold on to that we're 00:52:13.369 --> 00:52:16.269 not going to lose our entire grip of reality. 00:52:17.090 --> 00:52:18.869 There's enough reality in the world that we're 00:52:18.869 --> 00:52:23.170 not going to get away from all of it. So just 00:52:23.170 --> 00:52:28.989 free your mind a little bit and think of a world 00:52:28.989 --> 00:52:35.730 in which you can align with the universe. Is 00:52:35.730 --> 00:52:39.849 that a line? Well, does that connect with the 00:52:39.849 --> 00:52:42.409 world of now? This is the group that I started 00:52:42.409 --> 00:52:44.550 which is called conscious capitalism long time 00:52:44.550 --> 00:52:48.309 ago, but then since then it just kind of I just 00:52:48.309 --> 00:52:54.650 Life happened, right? and Will that kind of bridge 00:52:54.650 --> 00:52:57.789 the world of conscious? entrepreneurship that 00:52:57.789 --> 00:53:01.530 you talk about and How does that how does that 00:53:01.530 --> 00:53:06.460 connect? It connects simply from the point of 00:53:06.460 --> 00:53:14.360 view of not thinking. And it's funny because, 00:53:14.360 --> 00:53:18.280 you know, really it's based on my personality. 00:53:18.500 --> 00:53:22.059 It's the kind of people that I attract. I attract 00:53:22.059 --> 00:53:26.219 people who care about other people. That's really 00:53:26.219 --> 00:53:29.320 it. And the people who don't care about other 00:53:29.320 --> 00:53:33.820 people... are very easily bored with anything 00:53:33.820 --> 00:53:38.340 that I talk about. They're not interested. They're 00:53:38.340 --> 00:53:41.559 really not. They want to hear how they can get 00:53:41.559 --> 00:53:44.000 more and they can have more and they can have 00:53:44.000 --> 00:53:47.679 more. They're not interested about anybody else. 00:53:49.019 --> 00:53:53.760 And so I think that conscious entrepreneurs are 00:53:53.760 --> 00:53:58.960 really that. They're aware of others as being 00:53:58.960 --> 00:54:06.019 significant. And so they're aware that there's 00:54:06.019 --> 00:54:09.239 a greater good. It doesn't mean that they shouldn't 00:54:09.239 --> 00:54:10.860 make money. It doesn't mean they shouldn't have 00:54:10.860 --> 00:54:13.559 all the things they want or they shouldn't pursue 00:54:13.559 --> 00:54:16.380 things that make them happy. It just means they're 00:54:16.380 --> 00:54:23.659 aware of more out there than just them. And I 00:54:23.659 --> 00:54:29.550 speak to those people because I think I've always 00:54:29.550 --> 00:54:33.670 been aware of it, and I don't know how to become 00:54:33.670 --> 00:54:35.650 unaware. It's very hard to be unaware of something 00:54:35.650 --> 00:54:37.869 you're aware of. Once you become aware. Right? 00:54:38.969 --> 00:54:42.030 Right? You know? Yeah. That's why they say ignorance 00:54:42.030 --> 00:54:45.409 is bliss, because you can't recapture it. Exactly. 00:54:45.670 --> 00:54:50.750 Exactly. Well, I'd rather be aware and woke, 00:54:50.869 --> 00:54:58.170 I guess. Yeah. So you took your, yes. Brand and 00:54:58.170 --> 00:55:01.250 I found this your line, which is you help conscious 00:55:01.250 --> 00:55:04.449 entrepreneurs reposition their personal brand 00:55:04.449 --> 00:55:07.849 to command premium fees attract media opportunities 00:55:07.849 --> 00:55:10.550 and become the go -to expert in their industry. 00:55:10.550 --> 00:55:13.329 This is what you're about. This is what you do 00:55:13.329 --> 00:55:16.929 Talk about that a little bit more if you can 00:55:16.929 --> 00:55:23.989 Yeah, so it's at first glance given the fact 00:55:23.989 --> 00:55:26.409 that I was talking about all this conscious stuff, 00:55:26.610 --> 00:55:29.869 right? We would say, oh, well, why would they 00:55:29.869 --> 00:55:32.030 care about premium fees? Why would they care 00:55:32.030 --> 00:55:37.409 about being paid a certain amount? Because our 00:55:37.409 --> 00:55:42.389 businesses that we create should be allowed to 00:55:42.389 --> 00:55:47.789 thrive and should be allowed to provide for us. 00:55:47.909 --> 00:55:51.480 You know how I said You know to a humble client, 00:55:51.480 --> 00:55:53.000 you know, you're not gonna be an a -hole. Don't 00:55:53.000 --> 00:55:55.940 worry about it Well the people that I work with 00:55:55.940 --> 00:55:58.079 don't really have to worry about being a -holes 00:55:58.079 --> 00:56:01.400 what they have to worry about is Asking for the 00:56:01.400 --> 00:56:06.960 money they deserve and quite often they are even 00:56:06.960 --> 00:56:09.920 if they're successful undervaluing themselves 00:56:09.920 --> 00:56:14.119 and So if they're getting those if they bring 00:56:14.119 --> 00:56:17.019 themselves to say well, I get this I deserve 00:56:17.019 --> 00:56:20.150 this my time is worth this They're already that's 00:56:20.150 --> 00:56:24.230 half the battle. So that's why I state that the 00:56:24.230 --> 00:56:28.469 premium fees that they should be paid are are 00:56:28.469 --> 00:56:31.090 things that they will be positioned for when 00:56:31.090 --> 00:56:35.869 they work with me on their brand. OK. And then 00:56:35.869 --> 00:56:40.769 there's the fact that they want to be. They want 00:56:40.769 --> 00:56:43.809 to have a voice that is worth listening to. So 00:56:43.809 --> 00:56:46.650 speaking opportunities, media opportunities. 00:56:48.519 --> 00:56:51.739 Not every speaking engagement is an incredible 00:56:51.739 --> 00:56:55.340 opportunity. So knowing who they are again, knowing 00:56:55.340 --> 00:56:57.920 what their message is, what is their keynote 00:56:57.920 --> 00:57:01.980 about? They could get coaching from someone else 00:57:01.980 --> 00:57:04.300 on stage presence and things like that. I mean, 00:57:04.300 --> 00:57:07.820 I'll do that unofficially, but there are people 00:57:07.820 --> 00:57:12.139 who specialize in oratory skills, stage presence, 00:57:12.199 --> 00:57:17.099 but none of that means anything if your core 00:57:17.099 --> 00:57:21.420 keynote concept isn't fully aligned with who 00:57:21.420 --> 00:57:24.599 you are and fully aligned with your brand. And 00:57:24.599 --> 00:57:27.559 so I help them do that. And I help them with 00:57:27.559 --> 00:57:28.980 their podcasts. I help them with their books. 00:57:29.119 --> 00:57:35.300 I help them with any outward facing endeavor 00:57:35.300 --> 00:57:40.340 that they might have. And that's where that comes 00:57:40.340 --> 00:57:49.120 from. And then being the go to expert is probably 00:57:49.120 --> 00:57:53.260 what I would really say is thought leadership 00:57:53.260 --> 00:57:55.940 in the sense that we have this idea that thought 00:57:55.940 --> 00:58:00.380 leadership means you're changing the way the 00:58:00.380 --> 00:58:04.280 world does X. It's not really that. It's that 00:58:04.280 --> 00:58:08.440 nobody thinks exactly like you. And if you can 00:58:08.440 --> 00:58:13.170 approach your business with that kind of originality 00:58:13.170 --> 00:58:17.150 of thought and freedom of thought and confidence, 00:58:17.829 --> 00:58:22.630 then you are a leader in that way. And in order 00:58:22.630 --> 00:58:25.150 to be that leader, you have to have the right 00:58:25.150 --> 00:58:27.050 message. You have to have the right vocabulary. 00:58:27.190 --> 00:58:29.989 You have to have everything has to fit. It's 00:58:29.989 --> 00:58:33.909 like a finely tailored suit, right? It has to 00:58:33.909 --> 00:58:36.630 fit. It has to be that thing where you put that 00:58:36.630 --> 00:58:42.070 jacket on and it doesn't need any work. You know, 00:58:42.469 --> 00:58:45.230 I've I'm kind of stocky when I would go when 00:58:45.230 --> 00:58:47.289 I was younger, I would go shopping. I've never 00:58:47.289 --> 00:58:50.710 felt like I could put a jacket on and it wouldn't 00:58:50.710 --> 00:58:53.809 need something. And it was a terrible feeling. 00:58:54.329 --> 00:58:57.809 You know, yeah, we'd need tailoring. But every 00:58:57.809 --> 00:58:59.769 now and then there was something I would put 00:58:59.769 --> 00:59:03.329 on and it would just fit like a glove. And that's 00:59:03.329 --> 00:59:06.570 the feeling that that I want my clients to have 00:59:06.570 --> 00:59:11.320 when they walk out on a stage as. X, you know, 00:59:11.440 --> 00:59:14.619 when they do, when they host a podcast, guest 00:59:14.619 --> 00:59:17.980 a podcast, write a book, you know, read their 00:59:17.980 --> 00:59:22.179 own book. I want that fits like a glove feeling 00:59:22.179 --> 00:59:27.360 to be connected to them at all times. And that's 00:59:27.360 --> 00:59:30.039 what the go -to expert in your marketplace is 00:59:30.039 --> 00:59:34.920 because there's going to be something that you 00:59:34.920 --> 00:59:37.260 do, something that you know, some way you go 00:59:37.260 --> 00:59:41.219 about it that is really definitive. and really 00:59:41.219 --> 00:59:45.119 just really presents for you on your behalf. 00:59:45.659 --> 00:59:48.900 Yeah. As you were describing and talking about 00:59:48.900 --> 00:59:51.800 that, I was just imagining, you know, just had 00:59:51.800 --> 00:59:55.400 that visualization in my head. Um, and then what 00:59:55.400 --> 00:59:59.119 that would feel like to me, it would be, um, 00:59:59.340 --> 01:00:03.039 just, I don't know, just comfortable and full 01:00:03.039 --> 01:00:06.639 of who I am in that just being completely authentically 01:00:06.639 --> 01:00:10.059 myself in that, in that space. Um, That's what 01:00:10.059 --> 01:00:13.300 that would that feel like a glove feeling yeah 01:00:13.300 --> 01:00:18.400 Yeah, yeah and off of off of the back of that 01:00:18.400 --> 01:00:22.860 What do you see is the most critical skill an 01:00:22.860 --> 01:00:26.079 entrepreneur? Should develop in the coming years 01:00:26.079 --> 01:00:29.340 to say come to stay competitive and successful 01:00:29.340 --> 01:00:41.639 The the the constant ability to gain knowledge. 01:00:44.199 --> 01:00:47.500 There's knowledge that you can gain that that 01:00:47.500 --> 01:00:51.780 has not even presented itself yet. And I'm not 01:00:51.780 --> 01:00:54.599 saying that everybody needs to be a technological 01:00:54.599 --> 01:00:59.719 genius technology. You know, sometimes we love 01:00:59.719 --> 01:01:03.099 it. Sometimes we hate it. It's not about that. 01:01:03.469 --> 01:01:07.130 There is so much to learn and and and I will 01:01:07.130 --> 01:01:10.949 say on a more humanistic level The reason I think 01:01:10.949 --> 01:01:13.570 it's so important for us to learn and for us 01:01:13.570 --> 01:01:15.690 to learn continuously and for us to teach our 01:01:15.690 --> 01:01:20.250 children how to learn Is that we need it to survive? 01:01:21.010 --> 01:01:25.750 We cannot rely on anyone else's information to 01:01:25.750 --> 01:01:30.429 help us or save us and so the only way we can 01:01:30.429 --> 01:01:35.869 we can prevail and succeed, thrive, survive is 01:01:35.869 --> 01:01:39.510 to be responsible for gaining knowledge. And 01:01:39.510 --> 01:01:43.550 that, that's, that's what will make what I call, 01:01:43.809 --> 01:01:45.829 I, you know, on a professional level, I call 01:01:45.829 --> 01:01:49.469 it ever evolving achievement. You know, you're 01:01:49.469 --> 01:01:54.150 just always evolving. So it's not like I had 01:01:54.150 --> 01:01:56.210 10 clients. Now I have 20, now I have 30, I have 01:01:56.210 --> 01:02:00.530 40, I have 50. It's I've learned this and I've 01:02:00.530 --> 01:02:03.889 applied this. Now I know this. Oh, now I know 01:02:03.889 --> 01:02:06.710 this. Now I have this to share. And you have 01:02:06.710 --> 01:02:09.449 all this stuff growing, growing, growing, growing 01:02:09.449 --> 01:02:12.170 so that you always have more stuff to share. 01:02:12.329 --> 01:02:15.329 And that's that's the the most important skill. 01:02:16.610 --> 01:02:21.469 Growth of knowledge. I like that. For the last 01:02:21.469 --> 01:02:25.989 question, what is as your last words on this 01:02:25.989 --> 01:02:30.190 podcast, what's on your heart? What is it? What 01:02:30.190 --> 01:02:38.300 is that you want to share? with people. I would 01:02:38.300 --> 01:02:45.340 say what I call positronics. Positronics means 01:02:45.340 --> 01:02:50.139 it's kind of based on Isaac Asimov, the iRobot 01:02:50.139 --> 01:02:54.300 novel, Bicentennial Man, all of that, being a 01:02:54.300 --> 01:02:57.659 kind of a sentient robot, a robot that can feel, 01:02:57.800 --> 01:03:01.820 right? A brain that can feel, but that cannot 01:03:02.159 --> 01:03:06.079 harm anything else. In other words, the impulse 01:03:06.079 --> 01:03:11.159 is always to to be kind. And so the positronic 01:03:11.159 --> 01:03:18.360 idea is that we have to design ourselves to add. 01:03:18.860 --> 01:03:21.820 Yes, the positivity of yes brand, you know, yes. 01:03:21.940 --> 01:03:26.019 And the improv idea, you know, we're adding, 01:03:26.579 --> 01:03:32.239 we're adding. So my what's on my heart. now more 01:03:32.239 --> 01:03:37.400 than ever is add to the goodness in the world. 01:03:38.019 --> 01:03:42.019 If it's not adding to happiness, if it's not 01:03:42.019 --> 01:03:46.280 adding to self -esteem, if it's not adding to 01:03:46.280 --> 01:03:50.599 the overall goodness quotient in the world, then 01:03:50.599 --> 01:03:54.019 what is it? What are you doing? You're merely 01:03:54.019 --> 01:03:58.559 eliminating things. The world doesn't need to 01:03:58.559 --> 01:04:02.400 have elimination. of anything. It just needs 01:04:02.400 --> 01:04:05.840 more good. You know, so I wouldn't even tell 01:04:05.840 --> 01:04:09.460 people, don't be bad. Don't do this. Don't do 01:04:09.460 --> 01:04:13.820 that. No, but just only do good pretty much, 01:04:13.860 --> 01:04:18.159 you know, that that covers it. Yeah. So if you 01:04:18.159 --> 01:04:20.239 think about it as something you're building and 01:04:20.239 --> 01:04:23.360 not taking away from every word out of your mouth, 01:04:23.699 --> 01:04:26.300 every gesture, every call you take, every meeting 01:04:26.300 --> 01:04:29.000 you make, you do is going to be with the express 01:04:29.000 --> 01:04:35.710 purpose. of injecting positronics into this amazing 01:04:35.710 --> 01:04:41.230 machine that is the universe. Yes. The universe. 01:04:42.269 --> 01:04:46.630 Hirsch, thank you so much for the knowledge that 01:04:46.630 --> 01:04:52.449 you shared and your time and being here. I know 01:04:52.449 --> 01:04:54.409 you have your own podcast, which is Truth Tastes 01:04:54.409 --> 01:04:58.670 Funny, right? Yeah. And then how else can Are 01:04:58.670 --> 01:05:00.989 people get in touch with you or connected with 01:05:00.989 --> 01:05:04.110 you? Yeah. So truth tastes funny. There's also 01:05:04.110 --> 01:05:06.969 the Yes Brand podcast, which is about kind of 01:05:06.969 --> 01:05:10.170 adventures in brand building. But they can find 01:05:10.170 --> 01:05:14.829 everything at YesBrandBuilders .com. That's the 01:05:14.829 --> 01:05:18.670 name of my firm and everything's there. The podcast, 01:05:18.989 --> 01:05:21.969 the book, if they want to pre -order the book, 01:05:22.010 --> 01:05:25.650 you know, everything's on there. Some comedy 01:05:25.650 --> 01:05:29.150 clips for fun. Okay, I like it. I like it. I 01:05:29.150 --> 01:05:31.630 like it. So there's a lot of ways to get in touch 01:05:31.630 --> 01:05:35.230 with you. Listen to his podcast, one of the other 01:05:35.230 --> 01:05:40.070 or both. And the question that I have of the 01:05:40.070 --> 01:05:44.170 week for you watching and listening. If you're 01:05:44.170 --> 01:05:46.389 struggling with burnout or trying to reinvent 01:05:46.389 --> 01:05:49.489 your business, what's one actual step that you 01:05:49.489 --> 01:05:53.230 can take today to begin your journey? Leave those 01:05:53.230 --> 01:05:56.760 comments down below. And as we always say, let's 01:05:56.760 --> 01:05:59.980 make thriving our new normal. And we'll see you 01:05:59.980 --> 01:06:01.760 next week. Again, thank you, Hersh. Appreciate 01:06:01.760 --> 01:06:04.840 you being here. Thanks, Michael. Before you go, 01:06:04.880 --> 01:06:06.880 I just want to say thank you. Thank you for being 01:06:06.880 --> 01:06:09.440 a part of the Thrive Bull journey. Every time 01:06:09.440 --> 01:06:12.559 you show up here, you're choosing growth, clarity, 01:06:12.800 --> 01:06:14.780 and the deeper work of becoming who you're meant 01:06:14.780 --> 01:06:18.059 to be in this world. And if you're ready to reconnect 01:06:18.059 --> 01:06:20.909 with what truly lights you up, I created something 01:06:20.909 --> 01:06:24.489 powerful that can help you. It's called the Empowered 01:06:24.489 --> 01:06:27.170 Path. Seven days to reclaim your purpose and 01:06:27.170 --> 01:06:30.429 passion. It's a beautifully designed guided workbook 01:06:30.429 --> 01:06:32.809 that walks you through a week of powerful prompts, 01:06:33.369 --> 01:06:36.769 clarity building tools, and real mindset shifts. 01:06:36.969 --> 01:06:39.809 Now you can get instant access to it today. It's 01:06:39.809 --> 01:06:43.070 a small investment for a huge return. Your energy, 01:06:43.550 --> 01:06:46.829 your clarity, your alignment, and if you want 01:06:46.829 --> 01:06:49.500 to take it deeper, check this out. I'm offering 01:06:49.500 --> 01:06:52.659 a limited number of free 30 minute purpose coaching 01:06:52.659 --> 01:06:55.500 sessions. No pressure, no pitch, just space for 01:06:55.500 --> 01:06:58.239 you to reconnect with your direction, your gifts 01:06:58.239 --> 01:07:01.139 and what's next. So you can grab the guide and 01:07:01.139 --> 01:07:03.599 book your session at the link in the show notes. 01:07:04.239 --> 01:07:06.880 Let's not just go through the motions. Let's 01:07:06.880 --> 01:07:10.179 really walk this path on purpose. I appreciate 01:07:10.179 --> 01:07:12.940 you. And like we always say, let's make thriving 01:07:12.940 --> 01:07:15.300 our new normal. And I'll talk to you soon.