WEBVTT

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I was this guy who was grinding, moving, doing

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a lot of things, working for other people. And

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I really was looking for more community. I played

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college football freshman year. I shifted out

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of that into rugby, helped lead our team to a

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state championship, went on to nationals, and

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then continuing through. And then after undergrad,

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didn't really have that. I don't know if I ever

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would have gotten out of that grind, actually,

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because I was just constantly chasing that. financial

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and keeping the schedule. How I build that is

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in the gym with different challenges, stressing

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the body to physically strengthen myself so I

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can handle training your eye to locate those

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opportunities and then diving in. So you essentially

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become that overnight success and make sure that

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you're in it. Whatever season it is, you are

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dedicated to that. Let's just take the first

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one with the resilience. Do I have enough energy?

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Am I going to make it through the rest of this

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season? That's really going to kind of depend.

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Like, OK, so what is your capacity? How often

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do you challenge yourself? So somebody has just

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started working with me. They come in, we kind

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of go in through the principles. We build up

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a little bit of a routine to build ourselves,

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push our comfort zone, and we get into our inputs

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with that intentional consumption. We're fueling

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ourselves with motivational content and great

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food. Get to that clarity. Hey, family. This

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is a Throb Word journey. Look, life's too short

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to just get by. And 2025 is the year to persist.

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We're here to grow, build, and thrive. This podcast...

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is all about powerful stories, real talk, and

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practical steps to help you level up in every

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area of your life. Now, if that sounds like something

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you need, don't just watch. Be a part of the

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journey. Let us know you're here. Do us a favor.

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If you're listening on the podcast platform,

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download the episode. And if you're watching

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on YouTube, you know what to do. Hit that like

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button, subscribe, and turn on those notifications

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so you never miss an episode. And as we always

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say, let's make thriving our Welcome to the Thrive

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World Journey. Today we're thrilled to have Rob

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Trax, an inspiring coach and speaker who specializes

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in helping entrepreneurs break free from stagnation

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and achieve holistic success. As a founder of

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Prime Performance Coaching, Rob empowers his

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clients to look good, feel good, and do great

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things by integrating physical, mental, and emotional

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strategies that foster resilience, clarity, and

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peak performance. He was focused on cultivating

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self -awareness and preventing burnout. Rob equips

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entrepreneurs to elevate both their personal

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lives and businesses. So get ready for an episode

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packed with actionable insights and transformative

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strategies to help you, me, us thrive in every

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aspect of our lives. Rob, what's up, man? Hey,

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man, dude, thank you for that intro. I'm excited

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to be here. Very excited and appreciate you taking

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the time to introduce me to your audience and

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having me on. I'm excited to share. Absolutely.

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And I'm glad I know we talked a little bit before,

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but I'm I know we talked briefly, you know, trying

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to get things together, but I'm glad you're here

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because as myself and Yvonne try to, you know,

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we did some research and everything. I was like,

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man, he's perfect for the, for the show and for

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the audience. And so it's really great to just

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have you on because you're really in line with

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what we're all about. Awesome. Love that. So

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cool. So just to kind of get things going, what

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are you all about? What's your mission? Yeah.

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I guess me personally, me myself, my mission

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is to just create together with other people,

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specifically entrepreneurs, because... That's

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where, because that's who I used to be. I was

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this guy who was grinding, moving, doing a lot

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of things, working for other people. And I really

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was looking for more community. From a family,

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parents divorced when I was at a young age, I

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was always kind of seeking attention from different

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parents. And then that led into sports and sports

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became like my new family. And that led and bred

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adversity and challenges and working together

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towards a common goal. So my whole life has been

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and working together with others to kind of grow

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and build more. That's where I find myself now

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as I've kind of shifted out of the strength and

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conditioning world and now into the high performance

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industry, still looking and connecting and creating

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opportunities for other entrepreneurs who are

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maybe in the earlier stages, that sense of community

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that camaraderie where you can kind of lean on

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a safe environment to discuss problems and issues

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that you've got going on and really grow together

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and achieve great things. And like the tagline

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that I try to... live by is look good, feel good,

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and do great things. That's essentially what

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I try to do with other individuals. That sounds

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great, man, because I know that as an entrepreneur,

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as an athlete, for me, performance in those different

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areas go hand in hand. What inspired you to pursue

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a career in helping entrepreneurs overcome stagnation

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and burnout? build a, I guess, build healthiness.

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That's a word in, in, uh, in entrepreneurship.

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Yeah. Yeah. Great question. Um, because I was

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there, I was in that situation as I kind of led

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to a little earlier and I hinted at my background,

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grew up with sports college, came around, played

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college football freshman year, shifted out of

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that into rugby. I lead our team to a state championship,

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went on to nationals, and then continuing through.

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And then after undergrad, didn't really have

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that team or that family aspect. And so it made

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it easy for me to just get into coaching. I studied

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kinesiology for undergrad, which is the study

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of human movement. And from there, I went on

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to grad school, exercise science. So my career

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path was just strength and conditioning, helping

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people in the gym, athletes specifically, build

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and work. towards becoming best versions of themselves

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so they can play at the highest level possible

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on the field and achieve the common goal of championships

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and things like that. And in that industry or

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that career path, Typically, people take two

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different routes. You either go into the private

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sector or you get into the collegiate and try

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to get into the professionals down the road.

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I chose to go the private sector, which gave

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me my first taste of entrepreneurship. It really

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allowed me to have the freedom to create my own

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schedule, to work with whoever I wanted to, work

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as many hours as I wanted to. And that made it

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really easy for me to quickly scale up my book

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of clients. I got to the point where I was working

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12 to 15 hour days, seven days a week. for about

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three years, and that was great, because I was

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making a lot of money, and I was wearing that

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badge of honor, like, oh, I'm so busy, I got

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work, I got work, I got work, but eventually

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that led to some downfall. People stopped asking

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me to hang out, my relationship with the girl

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I was dating at the time fell apart, skipping

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holidays with the family so I could work with

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clients, and it got to the point where my dad

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actually got diagnosed with stage four pancreatic

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cancer, and that came on quick. I still have

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the voicemail for when he called me. He's like,

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Rob, there's something serious I got to talk

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to you about. And from that voicemail, about

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four weeks later, he ended up passing away. And

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instead of spending time with him... I was continuing

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to work with my clients and I would drive three

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and a half hours down to Philadelphia to be by

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his side at bedtime. Then I would drive back

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up to Connecticut, work all day and then drive

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back down just praying that he wouldn't pass

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away while I was away. And I did it for about

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a week. Luckily and thankfully I was there when

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he had passed and it was a nice peaceful situation

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for him. But I then buried myself in that schedule.

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Went right back to work for about another year

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until my schedule kind of it became a distraction

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and then that when I was denied that distraction

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was like a holiday weekend or something that

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allows some time for me to reflect and then upon

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that reflection I realized this isn't who I am

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this is I'm not I'm a pretty social guy. I like

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to connect with other individuals, but all I'm

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doing is living, breathing, and sleeping this

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grind. And I call that the robot mode. And robot

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mode isn't necessarily bad. It can be deep because

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robots are efficient. They get work done that

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they need to. The problem is you lack the awareness.

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You lose that human component of yourself. And

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I was stuck in robot mode. And from that day,

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that little bit of reflection brought me back

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to what's helped me be successful in the past.

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What has helped me kind of get to where I consider

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success. And that was the birth of my Prime Performance

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Coaching. And that's what I'm trying to do is

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help other entrepreneurs, prevent them from being

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stuck in that robot mode. Stop ramming against

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the wall and really take a step back, bring some

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awareness to your game and then elevate whatever

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it is you're working on. Going back just a little

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bit, I know you said that, you know, after your

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father passed away, I'm sorry to hear about that.

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Thank you. bearish yourself into work. And I

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think a lot of people, and I'll just speak for

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myself that I think that is a thing that we go

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to, or I go to, just to kind of drown out some

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other things that, you know, that may be affecting

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me or things I just don't want to just acknowledge

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or deal with. How does that, you got out of that

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and what took you out of that space to get you

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from, you know, bearing your head into work to

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moving into, you know, a more, a healthier, healthier

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way of building your business. Getting to prime,

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prime coaching. Yeah. No, yeah. I mean, so like

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I said, I was stuck in that robot mode because

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it was like, I didn't even tell anybody my dad

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was sick. I had just, I didn't even tell anybody

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that I was going down and driving to Philadelphia

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until he had passed away. I took him two days

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off that years, the day he passed and then the

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day of his funeral. And I, it was so sudden that

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day. So I had to get somebody to cover my clients.

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And then that's when I shared. But then when

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I came back, I went right back to work. And I

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don't know if I ever would have gotten out of

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that grind. because I was just constantly chasing

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that financial and keeping the schedule. At first

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it was originally it was I want to make X amount

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of money. And then when my dad passed it was

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I need to maintain this full schedule. Because

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that was the distraction for me because I'm always

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in the gym. I'm thinking about other things.

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I don't need to reflect on what's going on and

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what's happening outside of the gym. And this

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one holiday weekend, a lot of my clients were

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traveling. A lot of people were away. And I'm

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sitting in my apartment Friday night when I'm

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usually out with friends, going to dinner, doing

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different things, but I'm alone in my apartment

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frantically scouring through my cell phone looking

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for any clients who are around, like almost as

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if it was like a dating app. I'm just like swiping

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through it like boom, boom, boom, boom. Can you

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train? Can you train? Can you train? And everybody

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was away. So I had Saturday off. So then I'm

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like, what am I going to do? I'm just going to

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sit around. And then I realized like, what, this

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is a Friday night. I used to go out on Fridays,

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used to have fun with family and friends. And

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that little bit of reflection led into what am

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I doing? Is this what I want to be doing? Am

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I happy? Like I'm, I don't, I have, I'm making

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all this money, but I don't even have time to

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go spend any of it. Like I can't do anything.

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And then that really came crashing down into

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like, Hey, I need to change something. I need

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to start setting some boundaries. I need to figure

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out what it is I want to be doing. What kind

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of life do I want to be living? And I was starting

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to get mentally fatigued. Like you can only teach

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squat patterns and hinge patterns so many times

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until you start going a little bit crazy. It's

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a lot of same repetitive type things, but that

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little bit of reflection and awareness really

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led into, okay, let me revisit what's been successful.

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I've always treated fitness and physical activity

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and mental toughness. And then getting into my

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nutrition, intentional consumption, and then

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moving into mindset and optimization of my rules

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and routines, and then bleeding into some of

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my social skills and communication tactics, and

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then also how to create your own lux. And that

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really became the blueprint for my prime coaching.

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And that was the early stages of transitioning

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out of strength and conditioning. Okay. I'll

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just edit that out. We got to your point. but

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I'll edit that out. So we'll figure that out.

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Sure. All right. Sorry about that. Yeah, I wasn't

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sure if I should just kind of keep going or what?

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Yeah, no, you did perfect. And I'll just I'll

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fix it. This is the first time that it happens.

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So I do apologize. All right. That works. Let's

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just picked up from we are all right. So can

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you actually explain the core principles that

00:12:19.720 --> 00:12:24.139
you were talking about? is resilience, intentionality,

00:12:24.480 --> 00:12:27.220
clarity, optimization, networking, and luck creation.

00:12:27.539 --> 00:12:30.299
Yeah. So those are the six principles of my coaching

00:12:30.299 --> 00:12:32.659
program, kicking it off with that resilience.

00:12:32.879 --> 00:12:35.539
And to me, resilience is important for entrepreneurship

00:12:35.539 --> 00:12:38.919
because there are a lot of times where you're

00:12:38.919 --> 00:12:40.799
gonna be stressed and you're gonna be put into

00:12:40.799 --> 00:12:43.039
situations and it's gonna be hard. Everybody

00:12:43.039 --> 00:12:45.159
knows that it's gonna be hard. That's kind of

00:12:45.159 --> 00:12:47.379
what you sign up for. And you're hoping for the

00:12:47.379 --> 00:12:49.639
good times, which you also have to be prepared

00:12:49.639 --> 00:12:53.100
for as well because you're gonna have great months,

00:12:53.139 --> 00:12:54.620
you're gonna have great weeks, you're gonna have

00:12:54.620 --> 00:12:57.279
monster days where you do make a ton of money

00:12:57.279 --> 00:12:59.639
and you are aimed. But you have to have that

00:12:59.639 --> 00:13:02.100
resilience and that awareness to not just go,

00:13:02.159 --> 00:13:05.740
out and make giant purchases out of nowhere.

00:13:05.899 --> 00:13:07.679
You got to have a level head. You got to have

00:13:07.679 --> 00:13:09.860
that being able to ground yourself to a level

00:13:09.860 --> 00:13:13.779
base. And for me, how I build that is in the

00:13:13.779 --> 00:13:15.620
gym with different challenges, stressing the

00:13:15.620 --> 00:13:17.620
body to physically strengthen myself so I can

00:13:17.620 --> 00:13:20.179
handle the early mornings, the late nights, whatever

00:13:20.179 --> 00:13:22.799
kind of comes to me physically, but then also

00:13:22.799 --> 00:13:25.840
cognitively. and emotionally too. So challenging

00:13:25.840 --> 00:13:28.899
myself with new habits, new skills. So I'm always

00:13:28.899 --> 00:13:31.480
constantly refining and getting sharper because

00:13:31.480 --> 00:13:33.600
there are going to be a lot of problems. Success

00:13:33.600 --> 00:13:35.899
is directly correlated with the amount of problems

00:13:35.899 --> 00:13:38.120
that you can solve. So the more problems that

00:13:38.120 --> 00:13:40.679
you can solve, the bigger and harder problems

00:13:40.679 --> 00:13:42.720
are going to start to show up. And you need to

00:13:42.720 --> 00:13:45.419
be able to have that level headedness and that

00:13:45.419 --> 00:13:48.000
resourcefulness and problem solving skills. And

00:13:48.000 --> 00:13:50.440
you build that through the resilience and you

00:13:50.440 --> 00:13:53.259
build the resilience through consistently challenge.

00:13:53.129 --> 00:13:55.909
yourself, both cognitively and physically, is

00:13:55.909 --> 00:13:58.889
the route that I go. Is that your, in a way,

00:13:59.190 --> 00:14:02.870
your example of Holistic success? Kind of. So

00:14:02.870 --> 00:14:04.889
that's only one part. So that was just like the

00:14:04.889 --> 00:14:07.690
first principle. And then the other ones of intentional

00:14:07.690 --> 00:14:09.629
consumption about the foods that you're eating

00:14:09.629 --> 00:14:12.029
to help energize and motivate yourself. But then

00:14:12.029 --> 00:14:14.429
also the digital nutrition too. So the kinds

00:14:14.429 --> 00:14:16.730
of books, are you listening to great podcasts

00:14:16.730 --> 00:14:18.929
like this one? Are you listening to good music

00:14:18.929 --> 00:14:21.149
that motivates and inspires you? Or are you listening

00:14:21.149 --> 00:14:23.470
and absorbing a lot of content that kind of slows

00:14:23.470 --> 00:14:26.639
you down or just turns your brain off? You want

00:14:26.639 --> 00:14:28.360
to also make sure that you're fueling yourself

00:14:28.360 --> 00:14:32.019
with educational, motivational kind of content

00:14:32.019 --> 00:14:34.759
as well. And that's kind of like the first phase

00:14:34.759 --> 00:14:37.100
of that whole look good is what I kind of have

00:14:37.100 --> 00:14:39.200
in mind. So you've got your resilience and your

00:14:39.200 --> 00:14:41.340
intentional consumption. You've got that down,

00:14:41.360 --> 00:14:44.059
you're moving well, and you're confident and

00:14:44.059 --> 00:14:45.980
you're strong with the things you're doing. Then

00:14:45.980 --> 00:14:48.299
we get into feeling good. And to feeling good,

00:14:48.419 --> 00:14:50.279
you've really got to know where you're at and

00:14:50.279 --> 00:14:52.139
where you're going, because having a sense of

00:14:52.139 --> 00:14:54.779
direction and clarity is going to help make the

00:14:54.779 --> 00:14:57.610
process a lot smoother. And then once you've

00:14:57.610 --> 00:14:59.549
refined that and figured out exactly where you're

00:14:59.549 --> 00:15:02.429
going, it's time to optimize and increase efficiency.

00:15:02.730 --> 00:15:05.070
We do that by looking at your rules and your

00:15:05.070 --> 00:15:08.090
routines, your schedule, your habits, your different

00:15:08.090 --> 00:15:10.590
things like this, because that locks in that

00:15:10.590 --> 00:15:13.009
feel good because you've got the direction and

00:15:13.009 --> 00:15:15.639
you're moving smoothly now. You've got your look

00:15:15.639 --> 00:15:17.879
good with the resilience and intentional consumption.

00:15:18.120 --> 00:15:20.240
You've got the feel good with the clarity and

00:15:20.240 --> 00:15:22.460
the optimization, and that unlocks the final

00:15:22.460 --> 00:15:25.039
part, which is doing great things. And in order

00:15:25.039 --> 00:15:27.139
to do great things, you need to be surrounded

00:15:27.139 --> 00:15:29.220
with great people. So the first part of that

00:15:29.220 --> 00:15:32.139
is the communication and the social, looking

00:15:32.139 --> 00:15:34.700
at who are your mentors, who are the coaches

00:15:34.700 --> 00:15:36.600
that you're learning from, who are the captains

00:15:36.600 --> 00:15:39.759
that you can lean on, and who is the crowd that's

00:15:39.759 --> 00:15:41.539
kind of motivating and helping you around. So

00:15:41.539 --> 00:15:43.830
doing an audit on your social network. And then

00:15:43.830 --> 00:15:46.309
also looking at your social skills. You have

00:15:46.309 --> 00:15:49.370
one to many. Can you communicate from stage or

00:15:49.370 --> 00:15:52.389
to an audience? And then also, how can you communicate

00:15:52.389 --> 00:15:55.389
one -on -one at networking events, at sales calls,

00:15:55.649 --> 00:15:57.490
and one -to -one with clients and such? Because

00:15:57.490 --> 00:16:00.210
that's important because the idea of the lone

00:16:00.210 --> 00:16:02.789
wolf is awesome, but the truth of the matter

00:16:02.789 --> 00:16:05.169
is that it takes a village to build anything.

00:16:05.490 --> 00:16:07.090
Whether you're raising a child or building a

00:16:07.090 --> 00:16:09.000
business. You can't do it, you can only reach

00:16:09.000 --> 00:16:11.519
so far by yourself. If you're looking to go further,

00:16:11.740 --> 00:16:13.860
you need to go together with everybody else.

00:16:14.139 --> 00:16:16.279
And then once you've got that head down, it kind

00:16:16.279 --> 00:16:18.860
of unlocks the last level, which is creating

00:16:18.860 --> 00:16:22.299
your own luck. Where we kind of dive into preparation

00:16:22.299 --> 00:16:24.879
of getting everything squared up and then opening

00:16:24.879 --> 00:16:27.059
your eyes to where the opportunity is because

00:16:27.059 --> 00:16:29.299
there's so much opportunity, there's so much

00:16:29.299 --> 00:16:32.419
money in the world. And people turn a blind eye

00:16:32.419 --> 00:16:34.379
to it because they're so fixed and struggling

00:16:34.379 --> 00:16:36.960
with certain issues and challenges, but there's

00:16:36.960 --> 00:16:39.399
so... many opportunities around us. So once you've

00:16:39.399 --> 00:16:42.139
got the prep down, it's about training your eye

00:16:42.139 --> 00:16:44.440
to locate those opportunities and then diving

00:16:44.440 --> 00:16:47.480
in. So you essentially become that overnight

00:16:47.480 --> 00:16:50.159
success. Like that's, I think that's the funniest

00:16:50.159 --> 00:16:52.299
thing ever because there's no such thing as an

00:16:52.299 --> 00:16:54.980
overnight success, but the outsiders, you look

00:16:54.980 --> 00:16:56.980
like, Oh damn, that guy just blew up overnight.

00:16:56.980 --> 00:16:59.340
Like, Oh, I remember him just training in the

00:16:59.340 --> 00:17:01.080
gym. And all of a sudden now he's like traveling

00:17:01.080 --> 00:17:03.159
around, flying all over the place, talking on

00:17:03.159 --> 00:17:05.160
stages, left and right. There's so much grind

00:17:05.160 --> 00:17:08.819
that goes into. the overnight success or, you

00:17:08.819 --> 00:17:11.559
know, 10 years of whatever that you don't see.

00:17:11.740 --> 00:17:14.900
And then boom, you know, you, you reach a level

00:17:14.900 --> 00:17:17.579
where people see you and they think it's an overnight,

00:17:17.779 --> 00:17:20.700
overnight success. I know for me, let's go back

00:17:20.700 --> 00:17:23.579
to the preparation and opportunity. I remember

00:17:23.579 --> 00:17:26.759
I was probably like 20, I don't know, 20 young,

00:17:26.920 --> 00:17:30.039
20 something. And I got a cool job with the government

00:17:30.039 --> 00:17:32.420
and I was a program coordinator for health and

00:17:32.420 --> 00:17:36.740
human, human division and in Georgia. And I came

00:17:36.740 --> 00:17:39.039
up, you know, I was doing research on how to

00:17:39.039 --> 00:17:40.920
create a program for young kids and all this

00:17:40.920 --> 00:17:43.819
kind of stuff. And I got the, somewhere along

00:17:43.819 --> 00:17:46.980
the line, I got the saying of preparation, preparation

00:17:46.980 --> 00:17:49.480
meeting opportunity creates luck. You know what

00:17:49.480 --> 00:17:51.619
I mean? And things like that. Right. So I actually

00:17:51.619 --> 00:17:54.640
put that, you know, started using that and my

00:17:54.640 --> 00:17:56.920
director was like, I don't understand what that

00:17:56.920 --> 00:17:59.160
means. That's crazy. What, what does that mean?

00:17:59.299 --> 00:18:01.880
And it was so funny to me that like she didn't

00:18:01.880 --> 00:18:04.930
get that. And I was so young that. I let her

00:18:04.930 --> 00:18:07.710
not getting it impressed me on not putting that

00:18:07.710 --> 00:18:11.069
out for the younger generation. And now later

00:18:11.069 --> 00:18:15.049
in life, I get that when you're really preparing

00:18:15.049 --> 00:18:16.890
yourself for whatever it is that you're doing,

00:18:16.890 --> 00:18:18.750
you know, and you say having the eye for the

00:18:18.750 --> 00:18:21.609
opportunity that does create the luck. And then

00:18:21.609 --> 00:18:24.650
that's what people see. You know, it's like the

00:18:24.650 --> 00:18:26.329
iceberg under the under the water. Like you're

00:18:26.329 --> 00:18:28.509
doing all this work and then you see the top

00:18:28.509 --> 00:18:31.069
20 % of the 80 % of the work that you did. And

00:18:31.069 --> 00:18:33.900
it was just amazing to me how that saying is

00:18:33.900 --> 00:18:36.380
it's a real thing. But back then, I came across

00:18:36.380 --> 00:18:39.420
it and I got talked out of sharing that knowledge.

00:18:39.880 --> 00:18:43.119
So yeah, yeah, yeah. Well, back then and like

00:18:43.119 --> 00:18:45.900
competition was, was like the major thing it

00:18:45.900 --> 00:18:48.859
was at least for me, I saw like, even different

00:18:48.859 --> 00:18:50.980
gyms and different businesses that I was working

00:18:50.980 --> 00:18:53.579
in. It was always like, oh, we got to like crush

00:18:53.579 --> 00:18:56.279
this person got to crush that person. And then

00:18:56.279 --> 00:18:57.740
you want to do better, you want to do better

00:18:57.740 --> 00:18:59.660
for your own business and you want to be successful.

00:18:59.829 --> 00:19:02.049
But nowhere does it say that you have to crush

00:19:02.049 --> 00:19:04.630
somebody else and you can't have success if somebody

00:19:04.630 --> 00:19:06.730
else is having success. And when that kind of

00:19:06.730 --> 00:19:08.730
clicked in my head, that opened up the opportunities

00:19:08.730 --> 00:19:11.720
left and right. Just as a personal trainer, I

00:19:11.720 --> 00:19:13.079
have a couple clients who are building their

00:19:13.079 --> 00:19:15.079
personal training businesses and they're so like,

00:19:15.099 --> 00:19:17.420
oh, I can't go there because so -and -so goes

00:19:17.420 --> 00:19:19.940
to these events and blah, blah, blah. Their clients

00:19:19.940 --> 00:19:22.559
are there and I'm like, dude, it's something

00:19:22.559 --> 00:19:25.380
for everyone. You should be partnering with your

00:19:25.380 --> 00:19:27.920
competitors. I heard the saying that don't call

00:19:27.920 --> 00:19:31.460
them competitors, call them your niche neighbors

00:19:31.460 --> 00:19:34.759
because you can work with them. Like if I'm a

00:19:34.759 --> 00:19:38.059
personal trainer and I know what makes me uniquely

00:19:38.059 --> 00:19:39.940
different from others, like say I'm like the

00:19:39.940 --> 00:19:42.130
squat guy or I'm the bench press guy. you partner

00:19:42.130 --> 00:19:43.569
up with somebody else who's like a little bit

00:19:43.569 --> 00:19:46.549
better in nutrition, you can do like a 30, 60,

00:19:46.609 --> 00:19:49.410
90 day challenge with that other person. And

00:19:49.410 --> 00:19:51.690
then you can cross pollinate each other's audiences.

00:19:52.049 --> 00:19:54.230
So yeah, you might have somebody in your audience

00:19:54.230 --> 00:19:56.049
who's kind of hesitant about jumping in with

00:19:56.049 --> 00:19:58.309
you. And they might jump on with with whoever

00:19:58.309 --> 00:20:00.390
you're partnering with, but the same might go

00:20:00.390 --> 00:20:03.390
the other way. And the way to remove that anxiety

00:20:03.390 --> 00:20:05.910
about losing people is just to show up as the

00:20:05.910 --> 00:20:08.410
best version of you. Because people who are going

00:20:08.410 --> 00:20:10.950
to like you the most are going to floaty and

00:20:10.890 --> 00:20:12.829
vice versa. So like, you don't want to be working

00:20:12.829 --> 00:20:14.950
with people that aren't the right fit for you.

00:20:15.069 --> 00:20:16.789
You want to be connected with the people that

00:20:16.789 --> 00:20:19.710
are perfect for you. Yeah, it's not where you

00:20:19.710 --> 00:20:22.490
have to always be crushing, like you said, crushing

00:20:22.490 --> 00:20:25.190
on the competition because you like you said,

00:20:25.390 --> 00:20:28.349
there's room for everybody. There's enough money

00:20:28.349 --> 00:20:31.509
in this world for everybody, you know, not everybody's

00:20:31.509 --> 00:20:33.309
gonna be a multi billionaire or billionaire or

00:20:33.309 --> 00:20:35.630
whatever. But for whatever our purpose that our

00:20:35.630 --> 00:20:38.390
path is, it's going to be perfect for what we

00:20:38.390 --> 00:20:41.720
accrue. through our life. And as an entrepreneur,

00:20:41.720 --> 00:20:44.359
you know, or let's talk about beginning entrepreneurs

00:20:44.359 --> 00:20:47.900
when they're trying to crush it or, or, you know,

00:20:48.019 --> 00:20:49.779
see opportunity or not opportunities, but you

00:20:49.779 --> 00:20:52.640
know, someone who's the competition. Sometimes

00:20:52.640 --> 00:20:55.640
we find like we have to work really hard in order

00:20:55.640 --> 00:20:57.759
to get to the next level. And there's burnout

00:20:57.759 --> 00:21:00.480
there. How do you address that situation? Yeah,

00:21:00.619 --> 00:21:03.779
burnout is multifaceted and comes in a bunch

00:21:03.779 --> 00:21:06.640
of different ways. But there are a lot of signs

00:21:06.640 --> 00:21:09.119
and symptoms that you can kind of detect when

00:21:09.119 --> 00:21:11.980
it is starting to arise. And the best way for

00:21:11.980 --> 00:21:14.640
me specifically, and it seemed to have worked

00:21:14.640 --> 00:21:17.910
for a good of my clients is dividing yourself

00:21:17.910 --> 00:21:21.329
up into different seasons and setting boundaries

00:21:21.329 --> 00:21:25.089
on those seasons. You got to set a clear starting

00:21:25.089 --> 00:21:28.769
line and a clear finish line and make sure that

00:21:28.769 --> 00:21:32.150
you're in it whatever season it is you are dedicated

00:21:32.150 --> 00:21:35.569
to that. So for example, kind of turning into

00:21:35.569 --> 00:21:37.710
a more creative season at the moment because

00:21:37.710 --> 00:21:40.910
I'm kind of on the tail end of a very active

00:21:40.910 --> 00:21:42.950
season with a bunch of different projects, teaching

00:21:42.950 --> 00:21:45.650
workshops and group coaching and some speaker

00:21:45.650 --> 00:21:48.150
schools and workshops and such. So after this

00:21:48.150 --> 00:21:51.039
season, come April, I'm going to shift into an

00:21:51.039 --> 00:21:53.319
off season where I'm going to deliberately be

00:21:53.319 --> 00:21:56.380
taking some downtime to spend time on restructuring

00:21:56.380 --> 00:21:59.940
my schedule, looking at my availability and spending

00:21:59.940 --> 00:22:02.279
time with my girlfriend and some more friends

00:22:02.279 --> 00:22:04.839
and making sure that I embrace that downtime

00:22:04.839 --> 00:22:08.519
because I know after that off season, I'm going

00:22:08.519 --> 00:22:10.720
right back into a sprint season and it's going

00:22:10.720 --> 00:22:13.160
to be another grind of marketing and sales and

00:22:13.160 --> 00:22:15.619
things like that. So when I know where those

00:22:15.619 --> 00:22:18.390
finish lines are, that helps me. because then

00:22:18.390 --> 00:22:21.109
I can plan and adjust how I need to go through

00:22:21.109 --> 00:22:23.329
because you are gonna need to grind. You might

00:22:23.329 --> 00:22:25.390
go through a little bit of a burnout in certain

00:22:25.390 --> 00:22:28.049
periods and times. And that's where the awareness

00:22:28.049 --> 00:22:30.190
comes into play and really understanding what

00:22:30.190 --> 00:22:34.150
it is you can handle because if your finish date

00:22:34.150 --> 00:22:37.210
for whatever season you're in is the end of January

00:22:37.210 --> 00:22:39.269
and it's January 15th and you've been already

00:22:39.269 --> 00:22:41.109
grinding for six weeks, you know you're gonna

00:22:41.109 --> 00:22:43.279
need to grind these next two weeks or so. You've

00:22:43.279 --> 00:22:44.960
got to push through. And so you're going to have

00:22:44.960 --> 00:22:46.940
longer days. You're going to have to be maybe

00:22:46.940 --> 00:22:49.420
be moody or stressed or whatever it is, but you

00:22:49.420 --> 00:22:51.599
got to push, push, push, push and cut it off

00:22:51.599 --> 00:22:54.039
at the end and transition into the other season.

00:22:54.440 --> 00:22:57.839
And then allow yourself to regenerate and refresh

00:22:57.839 --> 00:23:01.279
and restart and brainstorm in a little creative

00:23:01.279 --> 00:23:03.980
season and take some time off. So I think the

00:23:03.980 --> 00:23:06.859
awareness is really how we cut off that burnout

00:23:06.859 --> 00:23:09.539
in advance. I like the way that you talked about

00:23:09.539 --> 00:23:13.069
seasons, you know, in my head. identify seasons

00:23:13.069 --> 00:23:16.210
as quarters, maybe, or what have you? How do

00:23:16.210 --> 00:23:19.890
you identify seasons? Yeah, typically go each

00:23:19.890 --> 00:23:21.930
quarter of the year. I kind of have different

00:23:21.930 --> 00:23:24.609
things going in. End of last year, I kind of

00:23:24.609 --> 00:23:26.430
branched it. I was shifted this year to kind

00:23:26.430 --> 00:23:27.910
of make it a little more aligned, but I'm still

00:23:27.910 --> 00:23:30.529
finishing up one of my last ones. So I booked

00:23:30.529 --> 00:23:32.809
a bunch of different things for this month and

00:23:32.809 --> 00:23:35.170
then into next month. And then March kind of

00:23:35.170 --> 00:23:37.349
finishes one of my last ones. But so I'm kind

00:23:37.349 --> 00:23:39.769
of tricky juggling like two different seasons

00:23:39.769 --> 00:23:42.210
at the moment, but I have those deadlines in

00:23:42.210 --> 00:23:45.130
place so I can, I'm carving in some extra downtime.

00:23:45.470 --> 00:23:48.289
What's up Thrivo Journey listeners and watchers.

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00:25:09.680 --> 00:25:12.180
done with the spot. Let's get back to the podcast.

00:25:12.460 --> 00:25:14.359
I got a little screwed up at the end of December

00:25:14.359 --> 00:25:16.799
because it was my birthday and we were traveling

00:25:16.799 --> 00:25:20.819
for a wedding. So like I had a couple weeks where

00:25:20.819 --> 00:25:23.200
it was like, okay, I'm kind of away doing different

00:25:23.200 --> 00:25:25.839
things. No, it's good because I was thinking

00:25:25.839 --> 00:25:28.400
like what seasons sometimes cross over and I

00:25:28.400 --> 00:25:31.289
know because we think in our heads, there's a

00:25:31.289 --> 00:25:33.089
certain date that we want things to end, but

00:25:33.089 --> 00:25:35.430
you know, you never know about the outside forces

00:25:35.430 --> 00:25:39.490
and how they sometimes dictate us to go in whatever

00:25:39.490 --> 00:25:41.950
direction that we need to go into in order to

00:25:41.950 --> 00:25:43.869
fulfill on whatever it is that we need to fulfill

00:25:43.869 --> 00:25:47.549
on. But I do like when you create seasons or

00:25:47.549 --> 00:25:51.490
an impossible end date to keep your energy going.

00:25:51.730 --> 00:25:55.250
I know for me, like if something seems like it's

00:25:55.250 --> 00:25:57.869
never ending, I'll get upset or depressed or

00:25:57.869 --> 00:26:00.569
like, This is going to end or things working.

00:26:00.970 --> 00:26:03.210
There's a lot of questions that arise in my head.

00:26:03.509 --> 00:26:06.490
So for those entrepreneurs, what do you say to

00:26:06.490 --> 00:26:09.089
them who continually have these questions like

00:26:09.160 --> 00:26:11.339
Is my business going to go to the next level?

00:26:11.700 --> 00:26:15.880
Am I going to have energy for the next day? Those

00:26:15.880 --> 00:26:17.480
are different questions that they may have for

00:26:17.480 --> 00:26:20.359
themselves. Yeah. I mean, it's really a theme

00:26:20.359 --> 00:26:24.299
for a lot that I do is the self -awareness. Kind

00:26:24.299 --> 00:26:26.819
of checking in with yourself, figuring out, hey,

00:26:26.839 --> 00:26:29.440
how much can I handle? How far am I going? And

00:26:29.440 --> 00:26:32.640
you find the answer to those questions through

00:26:32.640 --> 00:26:34.880
the different principles. So let's just take

00:26:34.880 --> 00:26:37.799
the first one with the resilience. Do I have

00:26:37.799 --> 00:26:39.740
enough energy? Am I going to make it through

00:26:39.740 --> 00:26:41.339
the rest of this season? That's really going

00:26:41.339 --> 00:26:44.359
to kind of depend like, OK, so what is your capacity?

00:26:44.509 --> 00:26:48.369
How often do you challenge yourself? Are you

00:26:48.369 --> 00:26:51.109
putting your body through like, are you challenging

00:26:51.109 --> 00:26:52.970
yourself in the gym? Are you challenging yourself

00:26:52.970 --> 00:26:55.230
with different things that are uncomfortable

00:26:55.230 --> 00:26:57.869
or maybe a little scary for you? Like a lot of

00:26:57.869 --> 00:26:59.529
people are afraid of public speaking. A lot of

00:26:59.529 --> 00:27:01.769
people are afraid of connecting with other individuals

00:27:01.769 --> 00:27:04.130
or trying new things. But those are all the things

00:27:04.130 --> 00:27:06.410
that kind of expand yourself. So you get a little

00:27:06.410 --> 00:27:08.869
more comfortable doing hard things. Same thing

00:27:08.869 --> 00:27:12.029
in the gym. So like, hey, do I hate running?

00:27:12.329 --> 00:27:14.500
Okay, maybe that's the time for me. next season

00:27:14.500 --> 00:27:16.220
maybe I should incorporate some running into

00:27:16.220 --> 00:27:18.339
my training program because it's something that's

00:27:18.339 --> 00:27:20.559
gonna push my comfort zone and get me a little

00:27:20.559 --> 00:27:23.759
bit better or hey usually I work out in the afternoons

00:27:23.759 --> 00:27:25.460
maybe I need to switch it up to the mornings

00:27:25.460 --> 00:27:27.519
and carve a little extra time in the morning

00:27:27.519 --> 00:27:29.839
so I can wake up a little bit earlier. One thing

00:27:29.839 --> 00:27:32.069
that I was doing recently I was kind of sitting

00:27:32.069 --> 00:27:33.549
back and I was like, hey, man, things are going

00:27:33.549 --> 00:27:36.190
pretty well. My workouts are pretty smooth. My

00:27:36.190 --> 00:27:38.430
workshops are going pretty well. I'm looking

00:27:38.430 --> 00:27:40.609
for a little bit more challenge. And the easiest

00:27:40.609 --> 00:27:43.170
thing for me was like cold showers and stuff

00:27:43.170 --> 00:27:45.549
like that. That's okay for me, but like I usually

00:27:45.549 --> 00:27:47.690
do like a warm shower and then I switched to

00:27:47.690 --> 00:27:50.069
the cold blast and I've done ice plunges and

00:27:50.069 --> 00:27:52.170
cold plunges. But so for me, what I recently

00:27:52.170 --> 00:27:53.890
been doing is as soon as I turn it on, I just

00:27:53.890 --> 00:27:55.569
put it right to freezing cold and I just get

00:27:55.569 --> 00:27:58.599
straight in. And it is terrible. It is terrible.

00:27:58.920 --> 00:28:01.200
I have been comfortable with myself, so I need

00:28:01.200 --> 00:28:03.680
to be able to incite some of this discomfort.

00:28:03.920 --> 00:28:06.819
And I know it's a safe environment. It's my apartment

00:28:06.819 --> 00:28:08.539
and everything. So if it's too cold, I can just

00:28:08.539 --> 00:28:10.960
hop back out and challenge myself. And that little

00:28:10.960 --> 00:28:13.059
bit of challenge builds that confidence in that

00:28:13.059 --> 00:28:14.980
competence. So then when you do get to those

00:28:14.980 --> 00:28:17.039
situations where you're like, oh man, I'm looking

00:28:17.039 --> 00:28:18.680
at my calendar. I'm like, damn, I got another,

00:28:18.819 --> 00:28:21.480
another 10 hour day with 15 coaching calls and

00:28:21.480 --> 00:28:24.099
this stuff. Like I'm exhausted. Then I can remember,

00:28:24.220 --> 00:28:26.359
yeah, I jump into these cold showers. I'm pushing

00:28:26.359 --> 00:28:28.140
heavy weight in the gym. I'm doing this. I'm

00:28:28.140 --> 00:28:30.000
getting in front of people. I can handle this.

00:28:30.079 --> 00:28:31.799
It's just another day. Just take a one session

00:28:31.799 --> 00:28:34.259
by one session. Yeah. Challenge yourself in the

00:28:34.259 --> 00:28:37.420
unknown to build that competence and the confidence

00:28:37.420 --> 00:28:39.599
is what I'm hearing. I, that's one of the things

00:28:39.599 --> 00:28:42.970
that I tried it. Well, the shot, I don't do plunges,

00:28:42.990 --> 00:28:46.029
but I do the shower thing, man, it does invigorate

00:28:46.029 --> 00:28:48.450
me in some way. You know what I mean? Like, I

00:28:48.450 --> 00:28:51.170
have to work out because if I'm constantly working,

00:28:51.349 --> 00:28:54.160
working, working, I just feel depleted. But if

00:28:54.160 --> 00:28:56.720
I'm waking up in the morning, 530, I go run,

00:28:56.980 --> 00:29:00.359
and then I come back, if I do the shower plunge

00:29:00.359 --> 00:29:03.259
for a moment, it invigorates me to keep going

00:29:03.259 --> 00:29:06.279
and it energizes me as well. And even though

00:29:06.279 --> 00:29:08.319
sometimes I don't feel like it, I still get energized.

00:29:08.859 --> 00:29:11.740
What are the challenges that you think that entrepreneurs

00:29:11.740 --> 00:29:14.589
should do? you know, to keep their minds fresh

00:29:14.589 --> 00:29:17.849
and keep their, their energy going. Yeah. So

00:29:17.849 --> 00:29:20.250
in terms of like mind and stuff like that, I

00:29:20.250 --> 00:29:21.990
like to, I like to challenge myself a different

00:29:21.990 --> 00:29:24.970
way. So I've been, I got the app Duolingo trying

00:29:24.970 --> 00:29:27.829
different Spanish and such, but then also like

00:29:27.829 --> 00:29:30.750
brain games are always good cooking new habits.

00:29:30.829 --> 00:29:32.210
Those are all little things that you can kind

00:29:32.210 --> 00:29:34.650
of start to incorporate, but to bring some awareness

00:29:34.650 --> 00:29:36.730
to everything, some sort of like journaling.

00:29:36.839 --> 00:29:39.140
practice or some kind of reflection practice.

00:29:39.180 --> 00:29:41.539
Some people enjoy meditation. Some people, for

00:29:41.539 --> 00:29:44.509
me, I like journaling. I like to write out. like

00:29:44.509 --> 00:29:46.750
a little gratitude, two or three things that

00:29:46.750 --> 00:29:48.890
I'm really grateful for for that day. Then I

00:29:48.890 --> 00:29:51.130
do a little recap of what happened either yesterday

00:29:51.130 --> 00:29:53.450
or the weekend or last week. That just helps

00:29:53.450 --> 00:29:55.789
me kind of get everything that's been happening

00:29:55.789 --> 00:29:59.029
in my head in the past week or so and into onto

00:29:59.029 --> 00:30:01.190
the computer. I like typing it out because that

00:30:01.190 --> 00:30:03.349
really forces like I can type pretty quickly,

00:30:03.430 --> 00:30:06.410
but even just that process of putting the words

00:30:06.410 --> 00:30:08.529
like it takes time for the words to develop onto

00:30:08.529 --> 00:30:11.309
the screen. And that time slows down my thought

00:30:11.309 --> 00:30:14.549
process really allows it to absorb into my body

00:30:14.549 --> 00:30:16.769
and my brain and like what has actually happened

00:30:16.769 --> 00:30:18.890
and then if I want to read over it again that

00:30:18.890 --> 00:30:21.250
just reinforces understanding what happened and

00:30:21.250 --> 00:30:22.789
then you can really find out what's going on

00:30:22.789 --> 00:30:25.359
in your life in there. Pay attention or even

00:30:25.359 --> 00:30:27.519
better just take what you're writing throw it

00:30:27.519 --> 00:30:30.380
into chat you BT and ask it to analyze Hey, how

00:30:30.380 --> 00:30:32.200
does this sound it might be like sounds like

00:30:32.200 --> 00:30:33.740
you're working a lot Maybe it's time for you

00:30:33.740 --> 00:30:35.680
to shift up and take a little bit of a breather.

00:30:35.680 --> 00:30:37.700
Yeah, maybe it's like hey, dude You've been a

00:30:37.700 --> 00:30:42.079
lazy sack. It's time for you It's time to switch

00:30:42.079 --> 00:30:44.779
it up. Yeah, so let's talk about your training

00:30:44.779 --> 00:30:47.299
program. It's prime right prime coaching Yeah,

00:30:47.299 --> 00:30:49.140
prime performance prime performance coaching

00:30:49.140 --> 00:30:53.630
in that you deal with stagnation And how does

00:30:53.630 --> 00:30:57.309
an entrepreneur really deal with stagnation in

00:30:57.309 --> 00:30:59.569
their life? Yeah. When someone's being stagnant

00:30:59.569 --> 00:31:03.349
with their business and things, usually they're

00:31:03.349 --> 00:31:04.809
starting to develop a little bit of burnout.

00:31:05.029 --> 00:31:06.589
They're starting to feel like every day is kind

00:31:06.589 --> 00:31:08.950
of like a Wednesday. They're losing the excitement

00:31:08.950 --> 00:31:11.690
with clients or whatever their products are.

00:31:12.130 --> 00:31:14.410
And so they try to try a couple of different

00:31:14.410 --> 00:31:17.269
things. They join a Facebook group or a coaching

00:31:17.269 --> 00:31:19.630
program, or they purchase a course. Then they

00:31:19.630 --> 00:31:21.589
start to absorb some more information. and they

00:31:21.589 --> 00:31:24.069
start to practice doing something else. And they're

00:31:24.069 --> 00:31:26.029
trying all these different things and the business

00:31:26.029 --> 00:31:27.670
is either staying the same or kind of starting

00:31:27.670 --> 00:31:30.190
to regress a little bit. And this is where I

00:31:30.190 --> 00:31:32.950
come in. We kind of take in audit. over those

00:31:32.950 --> 00:31:35.710
six principles and we kind of look at four areas

00:31:35.710 --> 00:31:37.589
of improvement. So, because sometimes people

00:31:37.589 --> 00:31:39.730
are lacking communication skills or they're lacking

00:31:39.730 --> 00:31:41.970
the confidence to go to networking events and

00:31:41.970 --> 00:31:44.289
connect with other people or maybe even just

00:31:44.289 --> 00:31:46.849
posting that thing on social media to look for

00:31:46.849 --> 00:31:49.210
more clients. Figuring out where they're at,

00:31:49.289 --> 00:31:52.690
what they've been doing and try to level up their

00:31:52.690 --> 00:31:55.910
weakest link while also leaning into their strongest

00:31:55.910 --> 00:31:59.250
assets so that we can continue to push that needle

00:31:59.250 --> 00:32:01.920
a little bit further. Most people it ends up

00:32:01.920 --> 00:32:04.640
coming down to not necessarily having a strategy

00:32:04.640 --> 00:32:07.579
or a game plan or they're lacking a little bit

00:32:07.579 --> 00:32:09.619
of communication skills or they're lacking a

00:32:09.619 --> 00:32:12.539
little bit of confidence in certain areas and

00:32:12.539 --> 00:32:14.539
going around other people who are building and

00:32:14.539 --> 00:32:17.720
working themselves and also working on yourself

00:32:17.720 --> 00:32:20.279
so you can continue to show up as a better version

00:32:20.279 --> 00:32:23.079
of yourself bleeds in opportunity and then coming

00:32:23.079 --> 00:32:25.339
back to what we were talking about earlier, it's

00:32:25.339 --> 00:32:27.980
figuring out where they kind of pivot or change

00:32:27.980 --> 00:32:30.880
or lean into so that your business can break

00:32:30.880 --> 00:32:33.759
free from being stuck in that spot and start

00:32:33.759 --> 00:32:36.230
to ratchet up to a new level. I mean, I'm not

00:32:36.230 --> 00:32:38.109
one of these get rich kind of people where I'm

00:32:38.109 --> 00:32:40.369
like, hey, if you're making $2 ,000 a month,

00:32:40.369 --> 00:32:43.170
I'm here to help you jump up to 50 ,000. I'm

00:32:43.170 --> 00:32:47.549
here to work on actual habits and skills and

00:32:47.549 --> 00:32:50.589
ratchet up that approach and build day by day,

00:32:50.730 --> 00:32:52.670
work in habit after habit. And I like to have

00:32:52.670 --> 00:32:54.970
fun with it too. So I like to throw in some challenges

00:32:54.970 --> 00:32:58.009
and having a creative spin on things. But at

00:32:58.009 --> 00:33:00.069
the end of the day, it's still going to require

00:33:00.069 --> 00:33:02.730
work. Yeah. The reason why I shipped it that

00:33:02.730 --> 00:33:04.809
way is because what we talked about before, which

00:33:04.809 --> 00:33:07.150
is, you know, the, the cold plunges and things

00:33:07.150 --> 00:33:10.690
like that and running. I really strongly believe

00:33:10.690 --> 00:33:13.990
from my, from my personal experience that when

00:33:13.990 --> 00:33:16.849
I'm working out or I'm challenging myself, like

00:33:16.849 --> 00:33:19.450
you were talking about, it helps me in my business,

00:33:19.450 --> 00:33:22.490
you know, and then I get a little more creative

00:33:22.490 --> 00:33:25.130
when I'm doing those things. And because I've

00:33:25.130 --> 00:33:28.170
been stagnant and I've had the self doubt and

00:33:28.170 --> 00:33:30.849
I've had all that, but there's, you know, you

00:33:30.849 --> 00:33:33.369
have to overcome all that stuff. And so what

00:33:33.369 --> 00:33:36.509
you're describing, that really it helps with,

00:33:36.509 --> 00:33:39.410
you know, moving you personally moving you forward,

00:33:39.789 --> 00:33:41.710
therefore your business is moving forward. Yeah.

00:33:42.009 --> 00:33:45.329
And so with all that, how do you how do you measure

00:33:45.329 --> 00:33:48.210
success with your clients? Oh, that's a great

00:33:48.210 --> 00:33:51.230
one. So that's gonna it really depends on that

00:33:51.230 --> 00:33:53.509
individual. Because some people are looking to

00:33:53.509 --> 00:33:55.869
scale up and build to like a million, a hundred

00:33:55.869 --> 00:33:57.869
million dollar business. Other people are just

00:33:57.869 --> 00:34:00.490
looking to kind of get to a spot where they don't

00:34:00.490 --> 00:34:03.349
have to rely on themselves to be working 24 seven

00:34:03.349 --> 00:34:05.329
with their business. They can just hire a team

00:34:05.329 --> 00:34:08.190
and buy back some of their freedom. So once.

00:34:08.429 --> 00:34:10.829
So somebody's just started working with me. They

00:34:10.829 --> 00:34:12.809
come in, we kind of go in through the principles.

00:34:12.969 --> 00:34:15.090
We build up a little bit of a routine to build

00:34:15.090 --> 00:34:17.510
ourselves, push our comfort zone, then we get

00:34:17.510 --> 00:34:19.650
into our inputs with that intentional consumption.

00:34:20.130 --> 00:34:22.210
We're fueling ourselves with motivational content

00:34:22.210 --> 00:34:25.050
and great food, get to that clarity. This is

00:34:25.050 --> 00:34:26.630
where we're like, okay, well, we've got the first

00:34:26.630 --> 00:34:28.869
couple things down. Now, where are we actually

00:34:28.869 --> 00:34:30.769
trying to get to? We know we want to be more

00:34:30.769 --> 00:34:32.650
successful, but what does that actually mean?

00:34:33.230 --> 00:34:36.349
So I have run them through a little exercise

00:34:36.349 --> 00:34:40.630
I call flying your... So I'm a big acronym person.

00:34:40.769 --> 00:34:42.690
There's a lot of acronyms in my frameworks, but

00:34:42.690 --> 00:34:44.409
I'm also a big fan of the Pirates of the Caribbean.

00:34:44.570 --> 00:34:48.889
So I came up with this acronym FLAG. And the

00:34:48.889 --> 00:34:51.730
first letter F stands for foundational values.

00:34:52.030 --> 00:34:53.889
So we go through a little questionnaire and go

00:34:53.889 --> 00:34:56.869
back and forth asking, figuring out what are

00:34:56.869 --> 00:35:00.309
your own values? What do you hold most valuable

00:35:00.309 --> 00:35:03.719
and most important in life? And it can be uncomfortable

00:35:03.719 --> 00:35:06.280
and it can be kind of challenging because everyone's

00:35:06.280 --> 00:35:08.119
always heard of values and core values and stuff.

00:35:08.519 --> 00:35:10.619
But it's another thing to really define yours

00:35:10.619 --> 00:35:12.860
and have them for yourself. So once we kind of

00:35:12.860 --> 00:35:15.119
get that down, we move into the next letter,

00:35:15.139 --> 00:35:17.360
which is L. This one's a little more lighthearted

00:35:17.360 --> 00:35:20.619
and fun. So this one's lifestyle traits. So what

00:35:20.619 --> 00:35:24.179
are the things in your life that make you unique

00:35:24.179 --> 00:35:26.900
to you? So like, What kind of car do you like

00:35:26.900 --> 00:35:28.840
to drive? What's your favorite color? What kind

00:35:28.840 --> 00:35:31.320
of food do you like to eat? What kind of music

00:35:31.320 --> 00:35:33.460
do you listen to? And it's fun because you get

00:35:33.460 --> 00:35:35.360
to list out all the things that you like, but

00:35:35.360 --> 00:35:38.019
then you ask yourself why. Okay, so why do you

00:35:38.019 --> 00:35:39.739
like driving this kind of car? Why do you like

00:35:39.739 --> 00:35:41.960
this color? And then diving in a little bit deeper.

00:35:42.170 --> 00:35:44.929
So for example, I drive a Jeep Wrangler. I've

00:35:44.929 --> 00:35:47.489
only ever driven Jeep brand vehicles in my life.

00:35:48.190 --> 00:35:50.809
And I love my Jeep. You have one? I had one.

00:35:51.230 --> 00:35:53.969
Oh, yeah. Yeah, I love it. So it's fun. You can

00:35:53.969 --> 00:35:55.869
pop the roof off. You can take the doors off.

00:35:56.130 --> 00:35:58.110
You get bigger tires. You can customize certain

00:35:58.110 --> 00:36:00.489
things. And it makes it unique. And that's how

00:36:00.489 --> 00:36:02.510
I feel. I like to kind of go at my own pace.

00:36:02.590 --> 00:36:05.369
I like to live my life with my own little style.

00:36:05.610 --> 00:36:08.869
I like to have fun. can be rugged and tough and

00:36:08.869 --> 00:36:10.789
like off -roading kind of stuff. And I can also

00:36:10.789 --> 00:36:12.989
clean up pretty well, get the car washed and

00:36:12.989 --> 00:36:15.590
lit fresh at the same time. So it says a lot

00:36:15.590 --> 00:36:17.530
about me. And you've got to throw in a bunch

00:36:17.530 --> 00:36:19.630
of different things and it really helps you identify

00:36:19.630 --> 00:36:22.809
different traits of yourself. You've got your

00:36:22.809 --> 00:36:25.750
values down, you've got your traits of who you

00:36:25.750 --> 00:36:29.170
are. Then we get into the A. which is your aspirations

00:36:29.170 --> 00:36:31.730
and goals. So now we kind of dig into, okay,

00:36:31.909 --> 00:36:34.409
well, we know a little bit about ourselves. Now

00:36:34.409 --> 00:36:35.929
we got to figure out where we're currently at.

00:36:36.030 --> 00:36:38.170
What do we want to get to? What is our 10 year

00:36:38.170 --> 00:36:41.190
goal? What's our seven or five year goal or three,

00:36:41.449 --> 00:36:44.210
one year goal? What are we going to do for this

00:36:44.210 --> 00:36:46.869
quarter, this next month, this week, this day?

00:36:47.050 --> 00:36:49.610
We kind of lay out all those action items so

00:36:49.610 --> 00:36:51.739
that we can move forward with everything. And

00:36:51.739 --> 00:36:54.400
then the final piece is that G, which is growth

00:36:54.400 --> 00:36:57.559
opportunities. So we do a little mini abbreviated

00:36:57.559 --> 00:36:59.960
kind of swap analysis on ourselves and figure

00:36:59.960 --> 00:37:02.940
out what are our strengths? Where are our growth

00:37:02.940 --> 00:37:06.159
opportunities? And like for me, it was technology

00:37:06.159 --> 00:37:08.820
and kind of utilizing a bunch of different platforms.

00:37:08.860 --> 00:37:12.340
So I hired a team of VAs to help me with my podcast,

00:37:12.579 --> 00:37:14.860
help me with my social media content, and kind

00:37:14.860 --> 00:37:16.840
of get those things kind of pumping out so I

00:37:16.840 --> 00:37:19.119
can continue to do things that I'm stronger at,

00:37:19.139 --> 00:37:21.940
which is going to networking events. and presentations

00:37:21.940 --> 00:37:24.360
and things like that. So once you have that down,

00:37:24.559 --> 00:37:27.099
that completes the acronym and then you can officially

00:37:27.099 --> 00:37:30.019
fly your pirate's flag with pride and know who

00:37:30.019 --> 00:37:32.710
you are. Yeah, I like that. I really like that.

00:37:32.710 --> 00:37:36.110
I really like that the G part. I have to remember,

00:37:36.230 --> 00:37:39.070
especially as building a business, that there

00:37:39.070 --> 00:37:41.730
are people that can do things better than me,

00:37:41.869 --> 00:37:44.909
or they like doing certain things more than I

00:37:44.909 --> 00:37:47.710
like doing them. So find those people to, you

00:37:47.710 --> 00:37:50.590
know, help you elevate your business so that

00:37:50.590 --> 00:37:53.809
you can as a business owner, you know, really

00:37:53.809 --> 00:37:55.849
dive into the things that you love and that you're

00:37:55.849 --> 00:37:58.369
really great at. So I really like that. I know

00:37:58.369 --> 00:38:00.849
we talked about, you know, luck creation a little

00:38:00.849 --> 00:38:04.849
bit. entrepreneur develop that like luck creation

00:38:04.849 --> 00:38:07.690
mindset. Yeah. So kind of going back to that

00:38:07.690 --> 00:38:10.650
luck equals preparation and opportunity. You

00:38:10.650 --> 00:38:13.010
do the first five principles or at least you're

00:38:13.010 --> 00:38:15.570
working towards them, which again is like that

00:38:15.570 --> 00:38:17.250
resilience, pushing your comfort zone, building

00:38:17.250 --> 00:38:19.269
that confidence. Number two is that intentional

00:38:19.269 --> 00:38:21.170
consumption. So you're eating well, you're feeling

00:38:21.170 --> 00:38:23.650
yourself with positive nutrients. You're clear.

00:38:23.829 --> 00:38:25.449
So number three, you're clear on your direction

00:38:25.449 --> 00:38:27.809
where you're going. Number four, you're optimized

00:38:27.809 --> 00:38:29.670
with your rules and routines, your schedule,

00:38:29.730 --> 00:38:32.250
your habits, those things. And number is you've

00:38:32.250 --> 00:38:36.050
got your support system, your social skills hammered

00:38:36.050 --> 00:38:38.230
down tight, and you're out there making moves

00:38:38.230 --> 00:38:40.090
and having great conversations. You get all that

00:38:40.090 --> 00:38:42.469
stuff done, you've got that preparation portion

00:38:42.469 --> 00:38:45.130
of the equation done. So now it's that where

00:38:45.130 --> 00:38:48.150
do we find opportunities? And you have opportunities

00:38:48.150 --> 00:38:50.550
all around you. As we kind of talked about earlier

00:38:50.550 --> 00:38:53.369
with two competing personal trainers, they could

00:38:53.369 --> 00:38:56.349
work together as a low ticket opportunity to

00:38:56.349 --> 00:38:59.130
get way more people from both audiences together,

00:38:59.469 --> 00:39:01.119
then in there you just deliver. you deliver a

00:39:01.119 --> 00:39:03.880
great product, you deliver your service, whatever

00:39:03.880 --> 00:39:06.280
it may be, and you put your spin on it and you

00:39:06.280 --> 00:39:08.300
show up as the best version of yourself, and

00:39:08.300 --> 00:39:10.219
you're gonna, that's an opportunity right there

00:39:10.219 --> 00:39:12.239
for you to connect with people. Or, if you're

00:39:12.239 --> 00:39:14.840
in like a product or something, I started a dietary

00:39:14.840 --> 00:39:18.360
supplement. line about seven years ago. Who can

00:39:18.360 --> 00:39:20.800
I connect with? What kind of smoothies shops

00:39:20.800 --> 00:39:22.900
are around? Can I drop off some different things?

00:39:22.940 --> 00:39:26.079
Can I run a workshop or a little seminar on nutrition

00:39:26.079 --> 00:39:28.500
at these places to bring some of my clients in

00:39:28.500 --> 00:39:30.440
so that their business develops a little bit

00:39:30.440 --> 00:39:32.360
more and then maybe we have a partnership with

00:39:32.360 --> 00:39:35.360
our supplements or maybe other gyms or libraries

00:39:35.360 --> 00:39:37.579
or there's a lot of places around but you got

00:39:37.579 --> 00:39:39.820
to just look at what's around you. Look for the

00:39:39.820 --> 00:39:42.360
opportunity by asking going in and saying hey

00:39:42.360 --> 00:39:44.639
how are things going? Can I do something to help?

00:39:44.710 --> 00:39:48.050
A great thing is there's a barbershop locally

00:39:48.050 --> 00:39:50.989
around here. They were on like Shark Tank and

00:39:50.989 --> 00:39:53.929
everything for their brand. And a location just

00:39:53.929 --> 00:39:56.610
opened up around here. I went in, I immediately

00:39:56.610 --> 00:39:59.489
bought the highest tier membership package thing

00:39:59.489 --> 00:40:01.989
that they had. I'm going in, I'm making social

00:40:01.989 --> 00:40:04.769
media content for them by myself. And then I

00:40:04.769 --> 00:40:06.809
asked them like, hey, can I host like a self

00:40:06.809 --> 00:40:09.190
-care strategies workshop here? They said, yeah,

00:40:09.190 --> 00:40:12.170
that's great. 10, 15 new people in, they're trying

00:40:12.170 --> 00:40:14.630
out the services I give my talk. We're hanging

00:40:14.630 --> 00:40:16.530
out, having a couple of drinks and eating some

00:40:16.530 --> 00:40:18.429
food. I've had them a whole bunch of business

00:40:18.429 --> 00:40:21.510
and I'm just making content for myself. The owner

00:40:21.510 --> 00:40:22.949
comes to me and he's like, hey man, I really

00:40:22.949 --> 00:40:25.280
love what you're doing. love to bring you on

00:40:25.280 --> 00:40:27.239
as like a partner type of thing here, we can

00:40:27.239 --> 00:40:29.300
work out a contract. And then boom, there's a

00:40:29.300 --> 00:40:31.340
new opportunity and new clients and things like

00:40:31.340 --> 00:40:33.119
that. But I just hope that what's going on around

00:40:33.119 --> 00:40:35.940
me, look for an opportunity went in to provide

00:40:35.940 --> 00:40:38.539
the value of all my preparation stuff done ahead

00:40:38.539 --> 00:40:40.440
of time. And then boom, we're like, Oh, Rob,

00:40:40.480 --> 00:40:42.300
you're so lucky you get to do this and do that

00:40:42.300 --> 00:40:44.639
with these people. And like, yeah, well, I put

00:40:44.639 --> 00:40:46.960
in a lot of work for that. Working. Yeah. Yeah.

00:40:46.960 --> 00:40:49.599
That's awesome. So that's an action step that

00:40:49.599 --> 00:40:52.280
you took. How can entrepreneurs listening to

00:40:52.280 --> 00:40:56.019
this or anybody who people who want to be a boss

00:40:56.019 --> 00:40:58.539
of their career, how can they take immediate

00:40:58.539 --> 00:41:00.980
action on what they've heard too? Yeah, even

00:41:00.980 --> 00:41:02.820
if you're not an entrepreneur, but you're looking

00:41:02.820 --> 00:41:06.659
for more opportunities in your normal job. It's

00:41:06.659 --> 00:41:08.820
looking around. What are the different projects

00:41:08.820 --> 00:41:11.000
that you're working on, your business is working

00:41:11.000 --> 00:41:13.800
on, people around you are working on. And if

00:41:13.800 --> 00:41:15.760
you don't know what other people are doing, have

00:41:15.760 --> 00:41:18.119
a conversation, like a lunch or a coffee. You

00:41:18.119 --> 00:41:20.599
can do Zoom coffees. You can do in -person, go

00:41:20.599 --> 00:41:23.039
out for drinks, invite people to dinner. Having

00:41:23.039 --> 00:41:25.079
these conversations, getting some insight into

00:41:25.079 --> 00:41:27.139
what projects other people are doing, and then

00:41:27.139 --> 00:41:29.519
just offering some help. If they have a business...

00:41:29.420 --> 00:41:31.880
or something, buy, purchase a couple of their

00:41:31.880 --> 00:41:33.699
things, give them to your friends or whatever,

00:41:33.760 --> 00:41:35.980
just helping them out, or if they've got an event

00:41:35.980 --> 00:41:38.380
going on or if they're working on a project,

00:41:38.519 --> 00:41:40.420
is there some way that you can kind of help out

00:41:40.420 --> 00:41:42.320
or connect them with somebody else that might

00:41:42.320 --> 00:41:44.460
be able to help them out, providing some sort

00:41:44.460 --> 00:41:46.380
of value, because you never know what's going

00:41:46.380 --> 00:41:48.800
to happen and coming back around tenfold next

00:41:48.800 --> 00:41:51.400
time. It's just, yeah, it's opening up, looking

00:41:51.400 --> 00:41:53.539
for that opportunity, and it's all around, so

00:41:53.539 --> 00:41:55.400
you just got to have those conversations and

00:41:55.400 --> 00:41:59.340
ask the questions. What's going on? of advice

00:41:59.340 --> 00:42:03.159
that you can offer entrepreneurs who are feeling

00:42:03.159 --> 00:42:06.179
stuck or want to grow or they just need some

00:42:06.179 --> 00:42:09.159
kind of inspiration? Yeah, the best piece of

00:42:09.159 --> 00:42:11.880
advice that I could probably give might sound

00:42:11.880 --> 00:42:14.599
like a universal or maybe, I don't know, it's

00:42:14.599 --> 00:42:17.349
pay attention to what works for you. because

00:42:17.349 --> 00:42:19.369
there's a lot of different things, a lot of different

00:42:19.369 --> 00:42:22.349
ways to do things, and until you put your own

00:42:22.349 --> 00:42:24.909
unique spin on it or approach to it, it'll never

00:42:24.909 --> 00:42:28.150
truly be your way. And then when you do, it'll

00:42:28.150 --> 00:42:30.610
be aligned with you, so things will be moving

00:42:30.610 --> 00:42:32.670
so much smoother. So you might be like, okay,

00:42:32.730 --> 00:42:35.090
well, how do I know what works for me? Go back

00:42:35.090 --> 00:42:37.610
to that reflection practice or something where

00:42:37.610 --> 00:42:41.150
you can develop some sort of check -in with yourself.

00:42:41.590 --> 00:42:43.929
Businesses have the annual reviews or quarterly

00:42:43.929 --> 00:42:47.739
reviews with employees. Listeners here might

00:42:47.739 --> 00:42:49.639
even be doing some of those with their own employees,

00:42:49.679 --> 00:42:51.559
but how often are you doing it with yourself?

00:42:51.699 --> 00:42:54.760
Check in, see what works for you and stick with

00:42:54.760 --> 00:42:57.860
it or do more of that and lean into that a little

00:42:57.860 --> 00:43:00.239
bit more. And that's what's going to help kind

00:43:00.239 --> 00:43:03.059
of move the needle forward. It starts with that

00:43:03.059 --> 00:43:05.639
reflections or that awareness. So really pay

00:43:05.639 --> 00:43:08.039
attention to what works for you. It's a good

00:43:08.039 --> 00:43:10.539
advice, really great advice. Robin, I appreciate

00:43:10.539 --> 00:43:13.300
you being on. How can people get in touch with

00:43:13.300 --> 00:43:16.840
you and just really get what you've got to give.

00:43:17.119 --> 00:43:20.360
Yeah, I'm interested in chatting with me or just

00:43:20.360 --> 00:43:22.119
checking out some of the content or staying up

00:43:22.119 --> 00:43:24.079
to date with what's going on with me. Best place

00:43:24.079 --> 00:43:26.420
to find me and get in contact with me is social

00:43:26.420 --> 00:43:29.219
media. Most likely hanging out on Instagram and

00:43:29.219 --> 00:43:32.059
LinkedIn the most, just at Rob Tracy's to handle

00:43:32.059 --> 00:43:35.380
on social media. Yeah, that's me. What's going

00:43:35.380 --> 00:43:38.159
on with you? What's up with me? Most importantly,

00:43:38.179 --> 00:43:40.039
if you listen to this episode, I'd love to hear

00:43:40.039 --> 00:43:41.659
what you thought about that. So chime in and

00:43:41.659 --> 00:43:44.699
let me know. And so we can kind of continue going

00:43:44.699 --> 00:43:47.360
forward. But also from there, my podcast over

00:43:47.360 --> 00:43:50.400
at SurvivingTheSideHustle .com, it's great, great

00:43:50.400 --> 00:43:52.940
opportunity, great source for people to relate

00:43:52.940 --> 00:43:55.719
to other entrepreneurs at different stages, educate

00:43:55.719 --> 00:43:57.760
themselves on tips and tricks and strategies

00:43:57.760 --> 00:44:00.619
to kind of level up to the next world from other

00:44:00.619 --> 00:44:03.059
expert entrepreneurs other than myself. So it's

00:44:03.059 --> 00:44:05.059
another great place to hang out. All right. Perfect,

00:44:05.179 --> 00:44:07.539
Rob. Thank you. Keep having difficulties, uh,

00:44:07.539 --> 00:44:09.719
technical difficulties. So it's all right. It's

00:44:09.719 --> 00:44:11.400
all right. But I'm going to be, I'm just going

00:44:11.400 --> 00:44:14.500
to be transparent. Your last name is pronounced

00:44:14.500 --> 00:44:18.579
Tracy. Tracy. Yeah, it's a little weird. That's

00:44:18.579 --> 00:44:20.239
it. You're actually supposed to pronounce it.

00:44:20.239 --> 00:44:23.159
So that's just what I've been told. Transparent

00:44:23.159 --> 00:44:26.219
here, man. Cause you know, we looked at, we saw

00:44:26.219 --> 00:44:28.179
your last name. I was like, Oh, it's Rob tracks.

00:44:29.059 --> 00:44:32.800
All right. So for all your listeners that are

00:44:32.800 --> 00:44:35.429
tuning in. And you can always get information

00:44:35.429 --> 00:44:40.150
on Facebook at the Thrival Journey page, on Instagram.

00:44:40.690 --> 00:44:43.530
And as we always say, around this time, make

00:44:43.530 --> 00:44:46.570
thriving your new normal. Thank you, Rob. I appreciate

00:44:46.570 --> 00:44:48.849
you being here. Thank you. Absolutely. Take care.
