I was this guy who was grinding, moving, doing
a lot of things, working for other people. And
I really was looking for more community. I played
college football freshman year. I shifted out
of that into rugby, helped lead our team to a
state championship, went on to nationals, and
then continuing through. And then after undergrad,
didn't really have that. I don't know if I ever
would have gotten out of that grind, actually,
because I was just constantly chasing that. financial
and keeping the schedule. How I build that is
in the gym with different challenges, stressing
the body to physically strengthen myself so I
can handle training your eye to locate those
opportunities and then diving in. So you essentially
become that overnight success and make sure that
you're in it. Whatever season it is, you are
dedicated to that. Let's just take the first
one with the resilience. Do I have enough energy?
Am I going to make it through the rest of this
season? That's really going to kind of depend.
Like, OK, so what is your capacity? How often
do you challenge yourself? So somebody has just
started working with me. They come in, we kind
of go in through the principles. We build up
a little bit of a routine to build ourselves,
push our comfort zone, and we get into our inputs
with that intentional consumption. We're fueling
ourselves with motivational content and great
food. Get to that clarity. Hey, family. This
is a Throb Word journey. Look, life's too short
to just get by. And 2025 is the year to persist.
We're here to grow, build, and thrive. This podcast...
is all about powerful stories, real talk, and
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If you're listening on the podcast platform,
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button, subscribe, and turn on those notifications
so you never miss an episode. And as we always
say, let's make thriving our Welcome to the Thrive
World Journey. Today we're thrilled to have Rob
Trax, an inspiring coach and speaker who specializes
in helping entrepreneurs break free from stagnation
and achieve holistic success. As a founder of
Prime Performance Coaching, Rob empowers his
clients to look good, feel good, and do great
things by integrating physical, mental, and emotional
strategies that foster resilience, clarity, and
peak performance. He was focused on cultivating
self -awareness and preventing burnout. Rob equips
entrepreneurs to elevate both their personal
lives and businesses. So get ready for an episode
packed with actionable insights and transformative
strategies to help you, me, us thrive in every
aspect of our lives. Rob, what's up, man? Hey,
man, dude, thank you for that intro. I'm excited
to be here. Very excited and appreciate you taking
the time to introduce me to your audience and
having me on. I'm excited to share. Absolutely.
And I'm glad I know we talked a little bit before,
but I'm I know we talked briefly, you know, trying
to get things together, but I'm glad you're here
because as myself and Yvonne try to, you know,
we did some research and everything. I was like,
man, he's perfect for the, for the show and for
the audience. And so it's really great to just
have you on because you're really in line with
what we're all about. Awesome. Love that. So
cool. So just to kind of get things going, what
are you all about? What's your mission? Yeah.
I guess me personally, me myself, my mission
is to just create together with other people,
specifically entrepreneurs, because... That's
where, because that's who I used to be. I was
this guy who was grinding, moving, doing a lot
of things, working for other people. And I really
was looking for more community. From a family,
parents divorced when I was at a young age, I
was always kind of seeking attention from different
parents. And then that led into sports and sports
became like my new family. And that led and bred
adversity and challenges and working together
towards a common goal. So my whole life has been
and working together with others to kind of grow
and build more. That's where I find myself now
as I've kind of shifted out of the strength and
conditioning world and now into the high performance
industry, still looking and connecting and creating
opportunities for other entrepreneurs who are
maybe in the earlier stages, that sense of community
that camaraderie where you can kind of lean on
a safe environment to discuss problems and issues
that you've got going on and really grow together
and achieve great things. And like the tagline
that I try to... live by is look good, feel good,
and do great things. That's essentially what
I try to do with other individuals. That sounds
great, man, because I know that as an entrepreneur,
as an athlete, for me, performance in those different
areas go hand in hand. What inspired you to pursue
a career in helping entrepreneurs overcome stagnation
and burnout? build a, I guess, build healthiness.
That's a word in, in, uh, in entrepreneurship.
Yeah. Yeah. Great question. Um, because I was
there, I was in that situation as I kind of led
to a little earlier and I hinted at my background,
grew up with sports college, came around, played
college football freshman year, shifted out of
that into rugby. I lead our team to a state championship,
went on to nationals, and then continuing through.
And then after undergrad, didn't really have
that team or that family aspect. And so it made
it easy for me to just get into coaching. I studied
kinesiology for undergrad, which is the study
of human movement. And from there, I went on
to grad school, exercise science. So my career
path was just strength and conditioning, helping
people in the gym, athletes specifically, build
and work. towards becoming best versions of themselves
so they can play at the highest level possible
on the field and achieve the common goal of championships
and things like that. And in that industry or
that career path, Typically, people take two
different routes. You either go into the private
sector or you get into the collegiate and try
to get into the professionals down the road.
I chose to go the private sector, which gave
me my first taste of entrepreneurship. It really
allowed me to have the freedom to create my own
schedule, to work with whoever I wanted to, work
as many hours as I wanted to. And that made it
really easy for me to quickly scale up my book
of clients. I got to the point where I was working
12 to 15 hour days, seven days a week. for about
three years, and that was great, because I was
making a lot of money, and I was wearing that
badge of honor, like, oh, I'm so busy, I got
work, I got work, I got work, but eventually
that led to some downfall. People stopped asking
me to hang out, my relationship with the girl
I was dating at the time fell apart, skipping
holidays with the family so I could work with
clients, and it got to the point where my dad
actually got diagnosed with stage four pancreatic
cancer, and that came on quick. I still have
the voicemail for when he called me. He's like,
Rob, there's something serious I got to talk
to you about. And from that voicemail, about
four weeks later, he ended up passing away. And
instead of spending time with him... I was continuing
to work with my clients and I would drive three
and a half hours down to Philadelphia to be by
his side at bedtime. Then I would drive back
up to Connecticut, work all day and then drive
back down just praying that he wouldn't pass
away while I was away. And I did it for about
a week. Luckily and thankfully I was there when
he had passed and it was a nice peaceful situation
for him. But I then buried myself in that schedule.
Went right back to work for about another year
until my schedule kind of it became a distraction
and then that when I was denied that distraction
was like a holiday weekend or something that
allows some time for me to reflect and then upon
that reflection I realized this isn't who I am
this is I'm not I'm a pretty social guy. I like
to connect with other individuals, but all I'm
doing is living, breathing, and sleeping this
grind. And I call that the robot mode. And robot
mode isn't necessarily bad. It can be deep because
robots are efficient. They get work done that
they need to. The problem is you lack the awareness.
You lose that human component of yourself. And
I was stuck in robot mode. And from that day,
that little bit of reflection brought me back
to what's helped me be successful in the past.
What has helped me kind of get to where I consider
success. And that was the birth of my Prime Performance
Coaching. And that's what I'm trying to do is
help other entrepreneurs, prevent them from being
stuck in that robot mode. Stop ramming against
the wall and really take a step back, bring some
awareness to your game and then elevate whatever
it is you're working on. Going back just a little
bit, I know you said that, you know, after your
father passed away, I'm sorry to hear about that.
Thank you. bearish yourself into work. And I
think a lot of people, and I'll just speak for
myself that I think that is a thing that we go
to, or I go to, just to kind of drown out some
other things that, you know, that may be affecting
me or things I just don't want to just acknowledge
or deal with. How does that, you got out of that
and what took you out of that space to get you
from, you know, bearing your head into work to
moving into, you know, a more, a healthier, healthier
way of building your business. Getting to prime,
prime coaching. Yeah. No, yeah. I mean, so like
I said, I was stuck in that robot mode because
it was like, I didn't even tell anybody my dad
was sick. I had just, I didn't even tell anybody
that I was going down and driving to Philadelphia
until he had passed away. I took him two days
off that years, the day he passed and then the
day of his funeral. And I, it was so sudden that
day. So I had to get somebody to cover my clients.
And then that's when I shared. But then when
I came back, I went right back to work. And I
don't know if I ever would have gotten out of
that grind. because I was just constantly chasing
that financial and keeping the schedule. At first
it was originally it was I want to make X amount
of money. And then when my dad passed it was
I need to maintain this full schedule. Because
that was the distraction for me because I'm always
in the gym. I'm thinking about other things.
I don't need to reflect on what's going on and
what's happening outside of the gym. And this
one holiday weekend, a lot of my clients were
traveling. A lot of people were away. And I'm
sitting in my apartment Friday night when I'm
usually out with friends, going to dinner, doing
different things, but I'm alone in my apartment
frantically scouring through my cell phone looking
for any clients who are around, like almost as
if it was like a dating app. I'm just like swiping
through it like boom, boom, boom, boom. Can you
train? Can you train? Can you train? And everybody
was away. So I had Saturday off. So then I'm
like, what am I going to do? I'm just going to
sit around. And then I realized like, what, this
is a Friday night. I used to go out on Fridays,
used to have fun with family and friends. And
that little bit of reflection led into what am
I doing? Is this what I want to be doing? Am
I happy? Like I'm, I don't, I have, I'm making
all this money, but I don't even have time to
go spend any of it. Like I can't do anything.
And then that really came crashing down into
like, Hey, I need to change something. I need
to start setting some boundaries. I need to figure
out what it is I want to be doing. What kind
of life do I want to be living? And I was starting
to get mentally fatigued. Like you can only teach
squat patterns and hinge patterns so many times
until you start going a little bit crazy. It's
a lot of same repetitive type things, but that
little bit of reflection and awareness really
led into, okay, let me revisit what's been successful.
I've always treated fitness and physical activity
and mental toughness. And then getting into my
nutrition, intentional consumption, and then
moving into mindset and optimization of my rules
and routines, and then bleeding into some of
my social skills and communication tactics, and
then also how to create your own lux. And that
really became the blueprint for my prime coaching.
And that was the early stages of transitioning
out of strength and conditioning. Okay. I'll
just edit that out. We got to your point. but
I'll edit that out. So we'll figure that out.
Sure. All right. Sorry about that. Yeah, I wasn't
sure if I should just kind of keep going or what?
Yeah, no, you did perfect. And I'll just I'll
fix it. This is the first time that it happens.
So I do apologize. All right. That works. Let's
just picked up from we are all right. So can
you actually explain the core principles that
you were talking about? is resilience, intentionality,
clarity, optimization, networking, and luck creation.
Yeah. So those are the six principles of my coaching
program, kicking it off with that resilience.
And to me, resilience is important for entrepreneurship
because there are a lot of times where you're
gonna be stressed and you're gonna be put into
situations and it's gonna be hard. Everybody
knows that it's gonna be hard. That's kind of
what you sign up for. And you're hoping for the
good times, which you also have to be prepared
for as well because you're gonna have great months,
you're gonna have great weeks, you're gonna have
monster days where you do make a ton of money
and you are aimed. But you have to have that
resilience and that awareness to not just go,
out and make giant purchases out of nowhere.
You got to have a level head. You got to have
that being able to ground yourself to a level
base. And for me, how I build that is in the
gym with different challenges, stressing the
body to physically strengthen myself so I can
handle the early mornings, the late nights, whatever
kind of comes to me physically, but then also
cognitively. and emotionally too. So challenging
myself with new habits, new skills. So I'm always
constantly refining and getting sharper because
there are going to be a lot of problems. Success
is directly correlated with the amount of problems
that you can solve. So the more problems that
you can solve, the bigger and harder problems
are going to start to show up. And you need to
be able to have that level headedness and that
resourcefulness and problem solving skills. And
you build that through the resilience and you
build the resilience through consistently challenge.
yourself, both cognitively and physically, is
the route that I go. Is that your, in a way,
your example of Holistic success? Kind of. So
that's only one part. So that was just like the
first principle. And then the other ones of intentional
consumption about the foods that you're eating
to help energize and motivate yourself. But then
also the digital nutrition too. So the kinds
of books, are you listening to great podcasts
like this one? Are you listening to good music
that motivates and inspires you? Or are you listening
and absorbing a lot of content that kind of slows
you down or just turns your brain off? You want
to also make sure that you're fueling yourself
with educational, motivational kind of content
as well. And that's kind of like the first phase
of that whole look good is what I kind of have
in mind. So you've got your resilience and your
intentional consumption. You've got that down,
you're moving well, and you're confident and
you're strong with the things you're doing. Then
we get into feeling good. And to feeling good,
you've really got to know where you're at and
where you're going, because having a sense of
direction and clarity is going to help make the
process a lot smoother. And then once you've
refined that and figured out exactly where you're
going, it's time to optimize and increase efficiency.
We do that by looking at your rules and your
routines, your schedule, your habits, your different
things like this, because that locks in that
feel good because you've got the direction and
you're moving smoothly now. You've got your look
good with the resilience and intentional consumption.
You've got the feel good with the clarity and
the optimization, and that unlocks the final
part, which is doing great things. And in order
to do great things, you need to be surrounded
with great people. So the first part of that
is the communication and the social, looking
at who are your mentors, who are the coaches
that you're learning from, who are the captains
that you can lean on, and who is the crowd that's
kind of motivating and helping you around. So
doing an audit on your social network. And then
also looking at your social skills. You have
one to many. Can you communicate from stage or
to an audience? And then also, how can you communicate
one -on -one at networking events, at sales calls,
and one -to -one with clients and such? Because
that's important because the idea of the lone
wolf is awesome, but the truth of the matter
is that it takes a village to build anything.
Whether you're raising a child or building a
business. You can't do it, you can only reach
so far by yourself. If you're looking to go further,
you need to go together with everybody else.
And then once you've got that head down, it kind
of unlocks the last level, which is creating
your own luck. Where we kind of dive into preparation
of getting everything squared up and then opening
your eyes to where the opportunity is because
there's so much opportunity, there's so much
money in the world. And people turn a blind eye
to it because they're so fixed and struggling
with certain issues and challenges, but there's
so... many opportunities around us. So once you've
got the prep down, it's about training your eye
to locate those opportunities and then diving
in. So you essentially become that overnight
success. Like that's, I think that's the funniest
thing ever because there's no such thing as an
overnight success, but the outsiders, you look
like, Oh damn, that guy just blew up overnight.
Like, Oh, I remember him just training in the
gym. And all of a sudden now he's like traveling
around, flying all over the place, talking on
stages, left and right. There's so much grind
that goes into. the overnight success or, you
know, 10 years of whatever that you don't see.
And then boom, you know, you, you reach a level
where people see you and they think it's an overnight,
overnight success. I know for me, let's go back
to the preparation and opportunity. I remember
I was probably like 20, I don't know, 20 young,
20 something. And I got a cool job with the government
and I was a program coordinator for health and
human, human division and in Georgia. And I came
up, you know, I was doing research on how to
create a program for young kids and all this
kind of stuff. And I got the, somewhere along
the line, I got the saying of preparation, preparation
meeting opportunity creates luck. You know what
I mean? And things like that. Right. So I actually
put that, you know, started using that and my
director was like, I don't understand what that
means. That's crazy. What, what does that mean?
And it was so funny to me that like she didn't
get that. And I was so young that. I let her
not getting it impressed me on not putting that
out for the younger generation. And now later
in life, I get that when you're really preparing
yourself for whatever it is that you're doing,
you know, and you say having the eye for the
opportunity that does create the luck. And then
that's what people see. You know, it's like the
iceberg under the under the water. Like you're
doing all this work and then you see the top
20 % of the 80 % of the work that you did. And
it was just amazing to me how that saying is
it's a real thing. But back then, I came across
it and I got talked out of sharing that knowledge.
So yeah, yeah, yeah. Well, back then and like
competition was, was like the major thing it
was at least for me, I saw like, even different
gyms and different businesses that I was working
in. It was always like, oh, we got to like crush
this person got to crush that person. And then
you want to do better, you want to do better
for your own business and you want to be successful.
But nowhere does it say that you have to crush
somebody else and you can't have success if somebody
else is having success. And when that kind of
clicked in my head, that opened up the opportunities
left and right. Just as a personal trainer, I
have a couple clients who are building their
personal training businesses and they're so like,
oh, I can't go there because so -and -so goes
to these events and blah, blah, blah. Their clients
are there and I'm like, dude, it's something
for everyone. You should be partnering with your
competitors. I heard the saying that don't call
them competitors, call them your niche neighbors
because you can work with them. Like if I'm a
personal trainer and I know what makes me uniquely
different from others, like say I'm like the
squat guy or I'm the bench press guy. you partner
up with somebody else who's like a little bit
better in nutrition, you can do like a 30, 60,
90 day challenge with that other person. And
then you can cross pollinate each other's audiences.
So yeah, you might have somebody in your audience
who's kind of hesitant about jumping in with
you. And they might jump on with with whoever
you're partnering with, but the same might go
the other way. And the way to remove that anxiety
about losing people is just to show up as the
best version of you. Because people who are going
to like you the most are going to floaty and
vice versa. So like, you don't want to be working
with people that aren't the right fit for you.
You want to be connected with the people that
are perfect for you. Yeah, it's not where you
have to always be crushing, like you said, crushing
on the competition because you like you said,
there's room for everybody. There's enough money
in this world for everybody, you know, not everybody's
gonna be a multi billionaire or billionaire or
whatever. But for whatever our purpose that our
path is, it's going to be perfect for what we
accrue. through our life. And as an entrepreneur,
you know, or let's talk about beginning entrepreneurs
when they're trying to crush it or, or, you know,
see opportunity or not opportunities, but you
know, someone who's the competition. Sometimes
we find like we have to work really hard in order
to get to the next level. And there's burnout
there. How do you address that situation? Yeah,
burnout is multifaceted and comes in a bunch
of different ways. But there are a lot of signs
and symptoms that you can kind of detect when
it is starting to arise. And the best way for
me specifically, and it seemed to have worked
for a good of my clients is dividing yourself
up into different seasons and setting boundaries
on those seasons. You got to set a clear starting
line and a clear finish line and make sure that
you're in it whatever season it is you are dedicated
to that. So for example, kind of turning into
a more creative season at the moment because
I'm kind of on the tail end of a very active
season with a bunch of different projects, teaching
workshops and group coaching and some speaker
schools and workshops and such. So after this
season, come April, I'm going to shift into an
off season where I'm going to deliberately be
taking some downtime to spend time on restructuring
my schedule, looking at my availability and spending
time with my girlfriend and some more friends
and making sure that I embrace that downtime
because I know after that off season, I'm going
right back into a sprint season and it's going
to be another grind of marketing and sales and
things like that. So when I know where those
finish lines are, that helps me. because then
I can plan and adjust how I need to go through
because you are gonna need to grind. You might
go through a little bit of a burnout in certain
periods and times. And that's where the awareness
comes into play and really understanding what
it is you can handle because if your finish date
for whatever season you're in is the end of January
and it's January 15th and you've been already
grinding for six weeks, you know you're gonna
need to grind these next two weeks or so. You've
got to push through. And so you're going to have
longer days. You're going to have to be maybe
be moody or stressed or whatever it is, but you
got to push, push, push, push and cut it off
at the end and transition into the other season.
And then allow yourself to regenerate and refresh
and restart and brainstorm in a little creative
season and take some time off. So I think the
awareness is really how we cut off that burnout
in advance. I like the way that you talked about
seasons, you know, in my head. identify seasons
as quarters, maybe, or what have you? How do
you identify seasons? Yeah, typically go each
quarter of the year. I kind of have different
things going in. End of last year, I kind of
branched it. I was shifted this year to kind
of make it a little more aligned, but I'm still
finishing up one of my last ones. So I booked
a bunch of different things for this month and
then into next month. And then March kind of
finishes one of my last ones. But so I'm kind
of tricky juggling like two different seasons
at the moment, but I have those deadlines in
place so I can, I'm carving in some extra downtime.
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done with the spot. Let's get back to the podcast.
I got a little screwed up at the end of December
because it was my birthday and we were traveling
for a wedding. So like I had a couple weeks where
it was like, okay, I'm kind of away doing different
things. No, it's good because I was thinking
like what seasons sometimes cross over and I
know because we think in our heads, there's a
certain date that we want things to end, but
you know, you never know about the outside forces
and how they sometimes dictate us to go in whatever
direction that we need to go into in order to
fulfill on whatever it is that we need to fulfill
on. But I do like when you create seasons or
an impossible end date to keep your energy going.
I know for me, like if something seems like it's
never ending, I'll get upset or depressed or
like, This is going to end or things working.
There's a lot of questions that arise in my head.
So for those entrepreneurs, what do you say to
them who continually have these questions like
Is my business going to go to the next level?
Am I going to have energy for the next day? Those
are different questions that they may have for
themselves. Yeah. I mean, it's really a theme
for a lot that I do is the self -awareness. Kind
of checking in with yourself, figuring out, hey,
how much can I handle? How far am I going? And
you find the answer to those questions through
the different principles. So let's just take
the first one with the resilience. Do I have
enough energy? Am I going to make it through
the rest of this season? That's really going
to kind of depend like, OK, so what is your capacity?
How often do you challenge yourself? Are you
putting your body through like, are you challenging
yourself in the gym? Are you challenging yourself
with different things that are uncomfortable
or maybe a little scary for you? Like a lot of
people are afraid of public speaking. A lot of
people are afraid of connecting with other individuals
or trying new things. But those are all the things
that kind of expand yourself. So you get a little
more comfortable doing hard things. Same thing
in the gym. So like, hey, do I hate running?
Okay, maybe that's the time for me. next season
maybe I should incorporate some running into
my training program because it's something that's
gonna push my comfort zone and get me a little
bit better or hey usually I work out in the afternoons
maybe I need to switch it up to the mornings
and carve a little extra time in the morning
so I can wake up a little bit earlier. One thing
that I was doing recently I was kind of sitting
back and I was like, hey, man, things are going
pretty well. My workouts are pretty smooth. My
workshops are going pretty well. I'm looking
for a little bit more challenge. And the easiest
thing for me was like cold showers and stuff
like that. That's okay for me, but like I usually
do like a warm shower and then I switched to
the cold blast and I've done ice plunges and
cold plunges. But so for me, what I recently
been doing is as soon as I turn it on, I just
put it right to freezing cold and I just get
straight in. And it is terrible. It is terrible.
I have been comfortable with myself, so I need
to be able to incite some of this discomfort.
And I know it's a safe environment. It's my apartment
and everything. So if it's too cold, I can just
hop back out and challenge myself. And that little
bit of challenge builds that confidence in that
competence. So then when you do get to those
situations where you're like, oh man, I'm looking
at my calendar. I'm like, damn, I got another,
another 10 hour day with 15 coaching calls and
this stuff. Like I'm exhausted. Then I can remember,
yeah, I jump into these cold showers. I'm pushing
heavy weight in the gym. I'm doing this. I'm
getting in front of people. I can handle this.
It's just another day. Just take a one session
by one session. Yeah. Challenge yourself in the
unknown to build that competence and the confidence
is what I'm hearing. I, that's one of the things
that I tried it. Well, the shot, I don't do plunges,
but I do the shower thing, man, it does invigorate
me in some way. You know what I mean? Like, I
have to work out because if I'm constantly working,
working, working, I just feel depleted. But if
I'm waking up in the morning, 530, I go run,
and then I come back, if I do the shower plunge
for a moment, it invigorates me to keep going
and it energizes me as well. And even though
sometimes I don't feel like it, I still get energized.
What are the challenges that you think that entrepreneurs
should do? you know, to keep their minds fresh
and keep their, their energy going. Yeah. So
in terms of like mind and stuff like that, I
like to, I like to challenge myself a different
way. So I've been, I got the app Duolingo trying
different Spanish and such, but then also like
brain games are always good cooking new habits.
Those are all little things that you can kind
of start to incorporate, but to bring some awareness
to everything, some sort of like journaling.
practice or some kind of reflection practice.
Some people enjoy meditation. Some people, for
me, I like journaling. I like to write out. like
a little gratitude, two or three things that
I'm really grateful for for that day. Then I
do a little recap of what happened either yesterday
or the weekend or last week. That just helps
me kind of get everything that's been happening
in my head in the past week or so and into onto
the computer. I like typing it out because that
really forces like I can type pretty quickly,
but even just that process of putting the words
like it takes time for the words to develop onto
the screen. And that time slows down my thought
process really allows it to absorb into my body
and my brain and like what has actually happened
and then if I want to read over it again that
just reinforces understanding what happened and
then you can really find out what's going on
in your life in there. Pay attention or even
better just take what you're writing throw it
into chat you BT and ask it to analyze Hey, how
does this sound it might be like sounds like
you're working a lot Maybe it's time for you
to shift up and take a little bit of a breather.
Yeah, maybe it's like hey, dude You've been a
lazy sack. It's time for you It's time to switch
it up. Yeah, so let's talk about your training
program. It's prime right prime coaching Yeah,
prime performance prime performance coaching
in that you deal with stagnation And how does
an entrepreneur really deal with stagnation in
their life? Yeah. When someone's being stagnant
with their business and things, usually they're
starting to develop a little bit of burnout.
They're starting to feel like every day is kind
of like a Wednesday. They're losing the excitement
with clients or whatever their products are.
And so they try to try a couple of different
things. They join a Facebook group or a coaching
program, or they purchase a course. Then they
start to absorb some more information. and they
start to practice doing something else. And they're
trying all these different things and the business
is either staying the same or kind of starting
to regress a little bit. And this is where I
come in. We kind of take in audit. over those
six principles and we kind of look at four areas
of improvement. So, because sometimes people
are lacking communication skills or they're lacking
the confidence to go to networking events and
connect with other people or maybe even just
posting that thing on social media to look for
more clients. Figuring out where they're at,
what they've been doing and try to level up their
weakest link while also leaning into their strongest
assets so that we can continue to push that needle
a little bit further. Most people it ends up
coming down to not necessarily having a strategy
or a game plan or they're lacking a little bit
of communication skills or they're lacking a
little bit of confidence in certain areas and
going around other people who are building and
working themselves and also working on yourself
so you can continue to show up as a better version
of yourself bleeds in opportunity and then coming
back to what we were talking about earlier, it's
figuring out where they kind of pivot or change
or lean into so that your business can break
free from being stuck in that spot and start
to ratchet up to a new level. I mean, I'm not
one of these get rich kind of people where I'm
like, hey, if you're making $2 ,000 a month,
I'm here to help you jump up to 50 ,000. I'm
here to work on actual habits and skills and
ratchet up that approach and build day by day,
work in habit after habit. And I like to have
fun with it too. So I like to throw in some challenges
and having a creative spin on things. But at
the end of the day, it's still going to require
work. Yeah. The reason why I shipped it that
way is because what we talked about before, which
is, you know, the, the cold plunges and things
like that and running. I really strongly believe
from my, from my personal experience that when
I'm working out or I'm challenging myself, like
you were talking about, it helps me in my business,
you know, and then I get a little more creative
when I'm doing those things. And because I've
been stagnant and I've had the self doubt and
I've had all that, but there's, you know, you
have to overcome all that stuff. And so what
you're describing, that really it helps with,
you know, moving you personally moving you forward,
therefore your business is moving forward. Yeah.
And so with all that, how do you how do you measure
success with your clients? Oh, that's a great
one. So that's gonna it really depends on that
individual. Because some people are looking to
scale up and build to like a million, a hundred
million dollar business. Other people are just
looking to kind of get to a spot where they don't
have to rely on themselves to be working 24 seven
with their business. They can just hire a team
and buy back some of their freedom. So once.
So somebody's just started working with me. They
come in, we kind of go in through the principles.
We build up a little bit of a routine to build
ourselves, push our comfort zone, then we get
into our inputs with that intentional consumption.
We're fueling ourselves with motivational content
and great food, get to that clarity. This is
where we're like, okay, well, we've got the first
couple things down. Now, where are we actually
trying to get to? We know we want to be more
successful, but what does that actually mean?
So I have run them through a little exercise
I call flying your... So I'm a big acronym person.
There's a lot of acronyms in my frameworks, but
I'm also a big fan of the Pirates of the Caribbean.
So I came up with this acronym FLAG. And the
first letter F stands for foundational values.
So we go through a little questionnaire and go
back and forth asking, figuring out what are
your own values? What do you hold most valuable
and most important in life? And it can be uncomfortable
and it can be kind of challenging because everyone's
always heard of values and core values and stuff.
But it's another thing to really define yours
and have them for yourself. So once we kind of
get that down, we move into the next letter,
which is L. This one's a little more lighthearted
and fun. So this one's lifestyle traits. So what
are the things in your life that make you unique
to you? So like, What kind of car do you like
to drive? What's your favorite color? What kind
of food do you like to eat? What kind of music
do you listen to? And it's fun because you get
to list out all the things that you like, but
then you ask yourself why. Okay, so why do you
like driving this kind of car? Why do you like
this color? And then diving in a little bit deeper.
So for example, I drive a Jeep Wrangler. I've
only ever driven Jeep brand vehicles in my life.
And I love my Jeep. You have one? I had one.
Oh, yeah. Yeah, I love it. So it's fun. You can
pop the roof off. You can take the doors off.
You get bigger tires. You can customize certain
things. And it makes it unique. And that's how
I feel. I like to kind of go at my own pace.
I like to live my life with my own little style.
I like to have fun. can be rugged and tough and
like off -roading kind of stuff. And I can also
clean up pretty well, get the car washed and
lit fresh at the same time. So it says a lot
about me. And you've got to throw in a bunch
of different things and it really helps you identify
different traits of yourself. You've got your
values down, you've got your traits of who you
are. Then we get into the A. which is your aspirations
and goals. So now we kind of dig into, okay,
well, we know a little bit about ourselves. Now
we got to figure out where we're currently at.
What do we want to get to? What is our 10 year
goal? What's our seven or five year goal or three,
one year goal? What are we going to do for this
quarter, this next month, this week, this day?
We kind of lay out all those action items so
that we can move forward with everything. And
then the final piece is that G, which is growth
opportunities. So we do a little mini abbreviated
kind of swap analysis on ourselves and figure
out what are our strengths? Where are our growth
opportunities? And like for me, it was technology
and kind of utilizing a bunch of different platforms.
So I hired a team of VAs to help me with my podcast,
help me with my social media content, and kind
of get those things kind of pumping out so I
can continue to do things that I'm stronger at,
which is going to networking events. and presentations
and things like that. So once you have that down,
that completes the acronym and then you can officially
fly your pirate's flag with pride and know who
you are. Yeah, I like that. I really like that.
I really like that the G part. I have to remember,
especially as building a business, that there
are people that can do things better than me,
or they like doing certain things more than I
like doing them. So find those people to, you
know, help you elevate your business so that
you can as a business owner, you know, really
dive into the things that you love and that you're
really great at. So I really like that. I know
we talked about, you know, luck creation a little
bit. entrepreneur develop that like luck creation
mindset. Yeah. So kind of going back to that
luck equals preparation and opportunity. You
do the first five principles or at least you're
working towards them, which again is like that
resilience, pushing your comfort zone, building
that confidence. Number two is that intentional
consumption. So you're eating well, you're feeling
yourself with positive nutrients. You're clear.
So number three, you're clear on your direction
where you're going. Number four, you're optimized
with your rules and routines, your schedule,
your habits, those things. And number is you've
got your support system, your social skills hammered
down tight, and you're out there making moves
and having great conversations. You get all that
stuff done, you've got that preparation portion
of the equation done. So now it's that where
do we find opportunities? And you have opportunities
all around you. As we kind of talked about earlier
with two competing personal trainers, they could
work together as a low ticket opportunity to
get way more people from both audiences together,
then in there you just deliver. you deliver a
great product, you deliver your service, whatever
it may be, and you put your spin on it and you
show up as the best version of yourself, and
you're gonna, that's an opportunity right there
for you to connect with people. Or, if you're
in like a product or something, I started a dietary
supplement. line about seven years ago. Who can
I connect with? What kind of smoothies shops
are around? Can I drop off some different things?
Can I run a workshop or a little seminar on nutrition
at these places to bring some of my clients in
so that their business develops a little bit
more and then maybe we have a partnership with
our supplements or maybe other gyms or libraries
or there's a lot of places around but you got
to just look at what's around you. Look for the
opportunity by asking going in and saying hey
how are things going? Can I do something to help?
A great thing is there's a barbershop locally
around here. They were on like Shark Tank and
everything for their brand. And a location just
opened up around here. I went in, I immediately
bought the highest tier membership package thing
that they had. I'm going in, I'm making social
media content for them by myself. And then I
asked them like, hey, can I host like a self
-care strategies workshop here? They said, yeah,
that's great. 10, 15 new people in, they're trying
out the services I give my talk. We're hanging
out, having a couple of drinks and eating some
food. I've had them a whole bunch of business
and I'm just making content for myself. The owner
comes to me and he's like, hey man, I really
love what you're doing. love to bring you on
as like a partner type of thing here, we can
work out a contract. And then boom, there's a
new opportunity and new clients and things like
that. But I just hope that what's going on around
me, look for an opportunity went in to provide
the value of all my preparation stuff done ahead
of time. And then boom, we're like, Oh, Rob,
you're so lucky you get to do this and do that
with these people. And like, yeah, well, I put
in a lot of work for that. Working. Yeah. Yeah.
That's awesome. So that's an action step that
you took. How can entrepreneurs listening to
this or anybody who people who want to be a boss
of their career, how can they take immediate
action on what they've heard too? Yeah, even
if you're not an entrepreneur, but you're looking
for more opportunities in your normal job. It's
looking around. What are the different projects
that you're working on, your business is working
on, people around you are working on. And if
you don't know what other people are doing, have
a conversation, like a lunch or a coffee. You
can do Zoom coffees. You can do in -person, go
out for drinks, invite people to dinner. Having
these conversations, getting some insight into
what projects other people are doing, and then
just offering some help. If they have a business...
or something, buy, purchase a couple of their
things, give them to your friends or whatever,
just helping them out, or if they've got an event
going on or if they're working on a project,
is there some way that you can kind of help out
or connect them with somebody else that might
be able to help them out, providing some sort
of value, because you never know what's going
to happen and coming back around tenfold next
time. It's just, yeah, it's opening up, looking
for that opportunity, and it's all around, so
you just got to have those conversations and
ask the questions. What's going on? of advice
that you can offer entrepreneurs who are feeling
stuck or want to grow or they just need some
kind of inspiration? Yeah, the best piece of
advice that I could probably give might sound
like a universal or maybe, I don't know, it's
pay attention to what works for you. because
there's a lot of different things, a lot of different
ways to do things, and until you put your own
unique spin on it or approach to it, it'll never
truly be your way. And then when you do, it'll
be aligned with you, so things will be moving
so much smoother. So you might be like, okay,
well, how do I know what works for me? Go back
to that reflection practice or something where
you can develop some sort of check -in with yourself.
Businesses have the annual reviews or quarterly
reviews with employees. Listeners here might
even be doing some of those with their own employees,
but how often are you doing it with yourself?
Check in, see what works for you and stick with
it or do more of that and lean into that a little
bit more. And that's what's going to help kind
of move the needle forward. It starts with that
reflections or that awareness. So really pay
attention to what works for you. It's a good
advice, really great advice. Robin, I appreciate
you being on. How can people get in touch with
you and just really get what you've got to give.
Yeah, I'm interested in chatting with me or just
checking out some of the content or staying up
to date with what's going on with me. Best place
to find me and get in contact with me is social
media. Most likely hanging out on Instagram and
LinkedIn the most, just at Rob Tracy's to handle
on social media. Yeah, that's me. What's going
on with you? What's up with me? Most importantly,
if you listen to this episode, I'd love to hear
what you thought about that. So chime in and
let me know. And so we can kind of continue going
forward. But also from there, my podcast over
at SurvivingTheSideHustle .com, it's great, great
opportunity, great source for people to relate
to other entrepreneurs at different stages, educate
themselves on tips and tricks and strategies
to kind of level up to the next world from other
expert entrepreneurs other than myself. So it's
another great place to hang out. All right. Perfect,
Rob. Thank you. Keep having difficulties, uh,
technical difficulties. So it's all right. It's
all right. But I'm going to be, I'm just going
to be transparent. Your last name is pronounced
Tracy. Tracy. Yeah, it's a little weird. That's
it. You're actually supposed to pronounce it.
So that's just what I've been told. Transparent
here, man. Cause you know, we looked at, we saw
your last name. I was like, Oh, it's Rob tracks.
All right. So for all your listeners that are
tuning in. And you can always get information
on Facebook at the Thrival Journey page, on Instagram.
And as we always say, around this time, make
thriving your new normal. Thank you, Rob. I appreciate
you being here. Thank you. Absolutely. Take care.