WEBVTT

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For anyone listening to this, like how can they

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train themselves to think more critically in

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this era? Because it seems like, well, not even

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seem like, but there is a lot of misinformation

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that's happening. So since we're talking about

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feelings, you know, you get this information,

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you're so attached to this feeling of what this

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information or misinformation would be, and then

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it kind of clouds the thinking. So how does one

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train themselves to become more critical? critical

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thing, more of a critical thinker. Yeah, it comes

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back to desire again. And I hate to say it, because

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the hard fact is very few people desire this,

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statistically speaking. And we know this. I mean,

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we could we could look at our recent history.

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And there are things that people like it's so

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clearly false information. But by believing it

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and accepting it, these people believe that good

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things will come to them, so they don't care.

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And I've had conversations with good friends

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and family members about this, and essentially

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it comes down to, look, I just don't care. I

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don't care about this. I know that you talk about

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human behavior. How does human behavior link

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into that world of entrepreneurship and feast

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and famine, and how that plays with people's

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psyche? Sure, a couple different ways. One way

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is understanding other individuals, not only

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from a personal perspective, but also from a

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business perspective. Business is about relationships.

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When you have a relationship with your customers,

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with your prospects, with the people that you

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work with. So by understanding people better

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in those areas, you could better, I guess, create

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a business, create policies, whatever that solidify

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those relationships. So if you know consumers

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better, you could be better at marketing. Consumer

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behavior is a big part of marketing your product

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or service. So that's definitely one area. What's

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your biggest, not yours, but what are people's

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biggest misconception about AI? Well, I think

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that it's incredibly dangerous and it's scary.

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I think that's the biggest misconception. It

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has the potential to be dangerous. I sort of

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see it kind of like a knife, you know, you could,

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you could heal with it in a surgeon's hand or

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you could kill somebody with it. That's it has

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the potential to be dangerous, but it's important.

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Hey family. This is a Thriveware Journey. Look,

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life's too short to just get by. And 2025 is

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the year to persist. We're here to grow, build

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and thrive. This podcast is all about powerful.

00:02:48.639 --> 00:02:51.680
stories, real talk, and practical steps to help

00:02:51.680 --> 00:02:54.060
you level up in every area of your life. Now,

00:02:54.060 --> 00:02:56.960
if that sounds like something you need, don't

00:02:56.960 --> 00:03:00.139
just watch. Be a part of the journey. Let us

00:03:00.139 --> 00:03:03.099
know you're here. Do us a favor. If you're listening

00:03:03.099 --> 00:03:05.659
on the podcast platform, download the episode.

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And if you're watching on YouTube, you know what

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to do. Hit that like button, subscribe, and turn

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on those notifications so you never miss an episode.

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And as we always say, Let's make thriving our

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new normal. Welcome back to another episode of

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The Thrive Oil Journey. Today we're diving deep

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into the mind of Dr. Bunk Bennett, entrepreneur,

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psychologist, AI innovator, and even a Comedy

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creator from building a 20 million business to

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mastering the science of success. Bo knows what

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it takes to create a business that truly reflects

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values and we'll explore psychology AI and how

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critical thinking can shape your success. So

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get ready for an insightful and entertainment

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conversation that might. just way, change the

00:04:07.169 --> 00:04:09.030
way you think about building business. And we're

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talking about, you know, the title from zero

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to 20 million, a psychology of success and business

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growth. And again, I just want to say thank you

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for being on the episode. How you doing? And

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you want to go by Bo and not Dr. Bennett, right?

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That's right. And thank you for having me. Absolutely.

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Diving into what you know, and while we have

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you here. I just want to go back a little bit

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and I know that you have a strong or had a strong

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drive for success from a young age, right? What

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fueled that ambition? Well, it was mostly the

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environment. in which I grew up. My parents were

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both entrepreneurs. My brother had his own screen

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printing business. My sister had her own real

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estate business. So I really grew up in that

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environment. I didn't know anything else. In

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fact, it was kind of a running joke in our family.

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I didn't understand at a young age why my friend's

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parents wouldn't be there all day. Like the father

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would go away in the morning and come back late

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in the day. My parents and my whole family, everybody

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worked from home. So, I didn't understand that

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concept until I was a little bit older. But I

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think that's, whether it be partly genetic or

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environmental, it was just kind of ingrained

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in me from a young age. Yeah. So, did you have

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any financial struggles growing up? in that world?

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Yes, and I'll explain that. We were probably

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like a middle class family, upper middle class,

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maybe, depending in the 70s and 80s, what that

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actually meant. I mean, our house was generally

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a little bit bigger and nicer than most of my

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friends' houses. But my father had an interesting

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career. He was an inventor, which means he got

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paid when he sold an invention. So we would go

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through these cycles, these times when we had

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plenty of money and things were great and we'd

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go on vacations. And then we would be in these

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times of like drought where my parents would

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constantly be fighting about money and like couldn't

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get new clothes. And I mean, it was really tough

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for these times. So I experienced what it was

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like to have a lot of money and I also experienced

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what it was like to struggle. And I definitely

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liked having the more money better. Yeah, of

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course. Yeah, that was the world of feast and

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famine is what's playing in my mind. Yeah. And

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you know, as entrepreneurs, that's a story that

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I hear a lot. You know, one month you're doing

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well, the next month is a struggle. It plays

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with you. But as an entrepreneur that you we

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just stick it out and do the best we can. Well,

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I don't think that most people get to appreciate

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that. I think most people are live in a pretty

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stable environment and most kids grow up in a

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fairly stable environment. I mean, sure, they

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may have parents that lose jobs and times get

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tough. But for the most part, it's you know,

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they don't they don't experience that. So if

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you don't experience like the wealth. or the

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abundance, you don't know what you're missing,

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really. So you don't develop that drive for it.

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So I'm not saying that's 100 % of the time, but

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that definitely has something to do with it.

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I do notice that people who do have these kind

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of cycles, they tend to be very motivated in

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life. Yeah. And that kind of leads me into one

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of your specialties, which is psychology. I know

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that you You talk about human behavior. How does

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human behavior link into that world of entrepreneurship

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and feast and famine and how that plays with

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people's psyche? Sure. A couple of different

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ways. One way is understanding other individuals,

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not only from a personal perspective, but also

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from a business perspective. Business is about

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relationships. when you have a relationship with

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your customers, with your prospects, with the

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people that you work with. So by understanding

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people better in those areas, you could better,

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I guess, create a business, create policies,

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whatever that solidify those relationships. So

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if you know consumers better, you could be better

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at marketing. Consumer behavior is a big part

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of marketing your product or service. So that's

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definitely one area. The other area is sort of

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what we already covered, and that's having the

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mental stability to be an entrepreneur. To be

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able to go through these cycles where things

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are really great and then things aren't so great

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to be able to accept a level of risk and Understand

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that when things go bad, it's not the end of

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the world And there are brighter times ahead

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kind of it's kind of like a mental resilience

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and the psychology plays an important part in

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that aspect of it as well Yeah, many many episodes

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or I'm gonna say many but some of the episodes

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that we talked about of mental resilience. That

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was just, that's something that really plays

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a lot with entrepreneurs and how they approach,

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you know, their business and how they sustain,

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you know, who they continue to be to make sure

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that businesses can use to grow. You talked about

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common, like cognitive bias. What is that? And

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then what's a common cognitive bias that trips

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people up in their decision -making? So cognitive

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bias is basically like a mental shortcut There

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are shortcuts that we take in order to just make

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it through the day to think better We have like

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two basic kinds of reasoning We have like the

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system one system to reasoning system one would

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be like the really fast type of kind of quick

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Instinctual if you want to call it that type

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of reasoning and this is where we find a lot

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of the cognitive biases because we kind of jump

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to conclusions but We we need this in order to

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get through the day because the system to processing

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is much more deliberate It's when you stop and

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kind of like sit down and carefully think about

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every decision critically think about things

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How it how like what happens if I go this way?

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What will happen if I go the other way think

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about like the sources where the information

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is coming from so it's deliberate It's slow.

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It's cognitively expensive meaning that it it

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takes aware and terror on you. You can't do that

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constantly because you just don't have the mental

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energy or it burns more calories physically as

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well. So in order to get through the day, we

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have developed as humans to have this quick type

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of thinking where we make these judgments based

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on heuristics. They're sort of like good enough.

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So for most of the time, it works extremely well,

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but sometimes it doesn't. A good example might

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be if you're If you're meeting someone for the

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first time, we have these first impressions,

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right? And most of the time that works well because

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people generally, whoever they are, they're usually

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representative of who they are the majority of

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the time. But we know some people have really

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bad days. Some people just aren't feeling well.

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So if you meet somebody on one of those bad days,

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then they may be really short. They just got

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out of a meeting where they got fired or something

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like that, and you form this impression of them.

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then you could be completely wrong. That's not

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who the person is. That's just who they were

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in that moment. But most of the time, again,

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that works. So it's a system, it's like a cognitive

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system in place that does us good in the long

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run, but not for every specific information.

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So that's where cognitive biases come in. Cognitive

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biases are kind of like these shortcuts that

00:11:51.840 --> 00:11:55.179
work and they have a function. But when it comes

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to like careful decision -making, then we need

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to be aware of the biases and we need to kind

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of activate that system to that slower, deliberate

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thinking in order to make the best and the better

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decisions. So you asked about in decision making,

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like what is a cognitive bias? The most common

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one is called the confirmation bias. And that's

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when we tend to accept information. that works

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well with our goals and our beliefs. And we reject

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information or we're a lot more critical of information

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that doesn't make us feel good, that hurts us

00:12:31.360 --> 00:12:34.799
in some way. So this is big like in politics.

00:12:35.240 --> 00:12:38.600
You know, if you hear something on the news that's

00:12:38.600 --> 00:12:40.980
maybe really bad for the president and you don't

00:12:40.980 --> 00:12:43.320
like the president, you automatically accept

00:12:43.320 --> 00:12:45.769
it. You don't care about the source. It's just

00:12:45.769 --> 00:12:47.769
like, yeah, sure, I believe that. Why not? But

00:12:47.769 --> 00:12:49.610
if you really like the president and you hear

00:12:49.610 --> 00:12:51.610
something bad, you're like, well, wait a minute.

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I don't know. I don't know. I don't buy that.

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And all of a sudden, you're very critical about

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everything. So that's a perfect example of like

00:12:58.750 --> 00:13:02.529
a cognitive bias. And by not accepting information

00:13:02.529 --> 00:13:07.230
so easily, we find ourselves or we can put ourselves

00:13:07.230 --> 00:13:09.870
in a better position by activating that level

00:13:09.870 --> 00:13:12.379
two and thinking more critically. And in the

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long run, we just make better and better decisions.

00:13:15.120 --> 00:13:17.480
And of course, that's what brings us closer to

00:13:17.480 --> 00:13:21.220
success. Do you think that, I hate to generalize

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or even say most, but do you think that most

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people stop at the good enough and don't move

00:13:28.500 --> 00:13:32.720
into the critical thinking era? And if so, why

00:13:32.720 --> 00:13:37.419
is that? It's tiring. It's a lot of energy. It's

00:13:37.419 --> 00:13:41.000
a lot of effort. And people don't care. We have

00:13:41.000 --> 00:13:44.980
this bias where we want to feel good about ourselves.

00:13:45.240 --> 00:13:48.440
And again, information that doesn't make us feel

00:13:48.440 --> 00:13:51.379
good about ourselves, we don't like it. So we

00:13:51.379 --> 00:13:54.080
tend not to search that kind of information out.

00:13:54.320 --> 00:13:56.879
So when we hear information that makes us feel

00:13:56.879 --> 00:14:00.340
good, we accept it. And we say, that's good enough.

00:14:00.480 --> 00:14:02.159
That's good enough for me. I heard it from this

00:14:02.159 --> 00:14:04.259
one guy who just happened to tell me I watched

00:14:04.259 --> 00:14:06.320
something on a YouTube channel. And this guy

00:14:06.320 --> 00:14:08.960
in the YouTube channel said something that comports

00:14:08.960 --> 00:14:12.179
with my beliefs. So that's enough proof for me.

00:14:12.179 --> 00:14:14.519
Of course, we know from a critical thinking standpoint,

00:14:14.519 --> 00:14:17.559
that's horrible. You don't get your information

00:14:17.559 --> 00:14:19.940
from from YouTube. You need you need to like

00:14:19.940 --> 00:14:21.580
you can get the information there. But then you

00:14:21.580 --> 00:14:23.500
got to verify the sources from other sources

00:14:23.500 --> 00:14:25.799
of information and make sure that what you heard

00:14:25.799 --> 00:14:29.470
is actually true. But when we don't want it to

00:14:29.470 --> 00:14:32.929
be false, we don't need that level of confirmation.

00:14:33.029 --> 00:14:35.029
We don't seek out that level of confirmation.

00:14:35.409 --> 00:14:39.309
In fact, we actively reject that level of confirmation,

00:14:39.669 --> 00:14:42.350
which puts us in a bad position of accepting

00:14:42.350 --> 00:14:45.730
a lot of false information. It's dangerous. Yes.

00:14:45.769 --> 00:14:50.730
It can be dangerous. Then what would be the message

00:14:50.730 --> 00:14:55.059
for people to really get past that space? It's

00:14:55.059 --> 00:14:57.019
good enough. I'll go to YouTube, which of course

00:14:57.019 --> 00:14:59.000
this is on and say, you know, I heard what he

00:14:59.000 --> 00:15:01.740
said. I need to find some other sources. Like

00:15:01.740 --> 00:15:04.340
there's an energy that has to be there for people

00:15:04.340 --> 00:15:06.700
to say, let me go here and check this out. Let

00:15:06.700 --> 00:15:08.279
me go ahead and check this out. And not just

00:15:08.279 --> 00:15:12.120
this 10 second blip or blurb or whatever of this

00:15:12.120 --> 00:15:15.080
information that I found that I might agree with,

00:15:15.299 --> 00:15:19.120
but maybe be false. And the energy you're talking

00:15:19.120 --> 00:15:22.899
about is desire. It's that simple. You have to

00:15:22.899 --> 00:15:25.960
want to know. what's true. You have to be the

00:15:25.960 --> 00:15:29.600
kind of person that says, I want to know what's

00:15:29.600 --> 00:15:32.019
true. I want to accept more true things and reject

00:15:32.019 --> 00:15:34.279
more false things. That's the kind of person

00:15:34.279 --> 00:15:36.980
I am. You have to basically build your identity

00:15:36.980 --> 00:15:40.139
around that. And that's where like identity politics

00:15:40.139 --> 00:15:43.100
comes into play and becomes a problem as well.

00:15:43.419 --> 00:15:47.169
If word if you know, a die -hard leftist or a

00:15:47.169 --> 00:15:49.870
die -hard rightist, or if we're very religious

00:15:49.870 --> 00:15:52.730
in one area, whatever. If we have like strong

00:15:52.730 --> 00:15:55.549
ideological beliefs, that's when we get into

00:15:55.549 --> 00:15:57.990
the most trouble because we want those beliefs

00:15:57.990 --> 00:16:01.230
to be supported. We create our own identity based

00:16:01.230 --> 00:16:04.210
on those beliefs. So somebody may say like, I

00:16:04.210 --> 00:16:07.750
am, I am a Christian. That's who I am. I am a

00:16:07.750 --> 00:16:12.309
liberal. That's who I am. Then If you find out

00:16:12.309 --> 00:16:16.529
that your beliefs might be wrong, or problematic,

00:16:17.169 --> 00:16:19.750
all of a sudden, your identity is being destroyed.

00:16:20.149 --> 00:16:24.289
And that's incredibly painful and tough for so

00:16:24.289 --> 00:16:27.990
many people. So my advice is lose the labels,

00:16:28.529 --> 00:16:30.029
you know, get rid of the identity. Of course,

00:16:30.049 --> 00:16:32.250
you could have any belief you want to like religious

00:16:32.250 --> 00:16:35.309
or political, that doesn't matter. But be the

00:16:35.309 --> 00:16:37.149
kind of person if somebody says, you know, who

00:16:37.149 --> 00:16:40.559
are you? Bo describe yourself as a person. I

00:16:40.559 --> 00:16:42.879
would say like, you know, I'm the kind of person

00:16:42.879 --> 00:16:45.620
who likes to believe as many true things as possible

00:16:45.620 --> 00:16:48.460
and reject as many false things. I'm a critical

00:16:48.460 --> 00:16:51.980
thinker. That's my identity. That's what I embrace.

00:16:52.419 --> 00:16:58.100
And now I could use that to freely evaluate any

00:16:58.100 --> 00:17:00.940
claim that's thrown at me in the social, the

00:17:00.940 --> 00:17:03.860
political or the religious or the business domains.

00:17:04.500 --> 00:17:06.839
And it doesn't matter. I don't care about the

00:17:06.839 --> 00:17:09.809
outcome. because I'm not connected to those outcomes

00:17:09.809 --> 00:17:14.509
in any meaningful way. My only thing that I care

00:17:14.509 --> 00:17:18.589
about is being a good critical thinker. When

00:17:18.589 --> 00:17:22.049
I was listening to you, what I was hearing is

00:17:22.049 --> 00:17:26.069
that people are so attached to who they think

00:17:26.069 --> 00:17:28.109
they are or who they believe they are because

00:17:28.109 --> 00:17:32.930
that's what their identity is to them. And if

00:17:32.930 --> 00:17:34.730
they lose their identity, then who are they?

00:17:35.019 --> 00:17:37.119
You know, but it's like you said it's important

00:17:37.119 --> 00:17:40.279
to have a critical just have critical thinking

00:17:40.279 --> 00:17:44.480
skills simply to really find what's Factual and

00:17:44.480 --> 00:17:47.519
what's non -factual and the solution isn't to

00:17:47.519 --> 00:17:50.480
lose your identity It's just to change your identity

00:17:50.480 --> 00:17:53.299
to really think about the kind of person you

00:17:53.299 --> 00:17:56.819
are and who you are as a person And basically

00:17:56.819 --> 00:17:59.380
you give you give yourself an identity based

00:17:59.380 --> 00:18:01.980
on you could you could base your identity on

00:18:01.980 --> 00:18:07.019
values but more specific values instead of labels.

00:18:07.519 --> 00:18:10.599
So for example, you wouldn't say, if you say

00:18:10.599 --> 00:18:13.920
I'm conservative, that's a conservative is one

00:18:13.920 --> 00:18:15.839
of my values. No, forget about that. That's a

00:18:15.839 --> 00:18:18.720
label. There's a lot of baggage that comes along

00:18:18.720 --> 00:18:23.579
with that. So don't say that. Say I really value

00:18:23.579 --> 00:18:27.299
freedom. And then maybe even more specific. That's

00:18:27.299 --> 00:18:30.839
OK. And also know that it's OK to change your

00:18:30.839 --> 00:18:33.779
values. I think one of the big problems that

00:18:33.779 --> 00:18:36.740
we get in when we're talking about, when we have

00:18:36.740 --> 00:18:39.940
like moral debates or political debates, is people

00:18:39.940 --> 00:18:42.359
think in black and white, which again is another

00:18:42.359 --> 00:18:45.380
bias, the black and white thinking. People tend

00:18:45.380 --> 00:18:47.319
to think in black and white like there's just

00:18:47.319 --> 00:18:49.759
two sides of issues when that's not the case.

00:18:50.460 --> 00:18:55.740
It's like, okay, I value my freedom, but I also

00:18:55.740 --> 00:18:59.089
value safety. And we know like in the political

00:18:59.089 --> 00:19:02.329
arena, those two are often at odds, right? Like

00:19:02.329 --> 00:19:05.029
how safe do you want to be? Like how much privacy

00:19:05.029 --> 00:19:07.589
do you want to have? Like which is probably the

00:19:07.589 --> 00:19:10.369
freedom domain versus how safe do you want to

00:19:10.369 --> 00:19:12.470
be? Like do you want the government spying on

00:19:12.470 --> 00:19:15.369
you if it means it could save a million lives

00:19:15.369 --> 00:19:18.490
a year? So there's like pros and cons and you

00:19:18.490 --> 00:19:22.569
have to think about all these things in a like

00:19:22.569 --> 00:19:25.660
a rational critical way. and understand that

00:19:25.660 --> 00:19:28.960
they're not binary and you could value multiple

00:19:28.960 --> 00:19:32.720
things at once. And based on who we are as a

00:19:32.720 --> 00:19:34.720
person, who we are genetically and environmentally,

00:19:34.720 --> 00:19:38.039
how we grew up, we may value things different.

00:19:38.740 --> 00:19:41.420
So somebody, one of my good friends may value

00:19:41.420 --> 00:19:44.000
freedom a little bit more than I do. I may value

00:19:44.000 --> 00:19:46.140
safety a little bit more and that's okay. A lot

00:19:46.140 --> 00:19:48.019
of times when we talk about, when we get down

00:19:48.019 --> 00:19:50.359
to that, like the nitty gritty there, there's

00:19:50.359 --> 00:19:54.319
no way of really quantifying who is right. You

00:19:54.319 --> 00:19:57.440
know, it's more of just a feeling, just like

00:19:57.440 --> 00:20:00.440
an attitude. And there's nothing wrong with that.

00:20:00.460 --> 00:20:03.200
And we have to accept that and understand that.

00:20:04.019 --> 00:20:06.960
Yeah, I was going to say, doesn't that come with

00:20:06.960 --> 00:20:09.599
just how people feel because people are definitely

00:20:09.599 --> 00:20:12.039
connected or attached to their feelings about

00:20:12.039 --> 00:20:15.759
certain things, topics, areas? That gets into

00:20:15.759 --> 00:20:19.579
a really interesting philosophical debate, because

00:20:19.579 --> 00:20:22.200
ultimately everything comes down to a feeling.

00:20:22.440 --> 00:20:25.599
And we don't have to get into that now, but if

00:20:25.599 --> 00:20:28.359
you think about it, like, well, why this, you

00:20:28.359 --> 00:20:32.000
know, why do I want this policy to be enacted?

00:20:32.259 --> 00:20:34.500
If you keep on just digging down, it comes down

00:20:34.500 --> 00:20:37.519
to, well, I just feel that this this is better

00:20:37.519 --> 00:20:43.119
than that. So to make like perfectly rational

00:20:43.119 --> 00:20:46.599
decisions is almost impossible. There's there's

00:20:46.599 --> 00:20:51.039
an element of feeling of value of something subjective

00:20:51.039 --> 00:20:56.059
in there. that we can't quite quantify, but we

00:20:56.059 --> 00:20:58.660
can still, still make rational decisions, but

00:20:58.660 --> 00:21:01.839
we have to understand that element exists and

00:21:01.839 --> 00:21:05.039
we have to be able to explain it. Like why I

00:21:05.039 --> 00:21:08.140
think my idea or my way is better than yours.

00:21:08.539 --> 00:21:12.019
For anyone listening to this, like how, how can

00:21:12.019 --> 00:21:15.160
they train themselves to think more critically

00:21:15.160 --> 00:21:17.559
in this era? Cause it's, this seems like, well,

00:21:17.619 --> 00:21:19.740
not even seem like, but there is a lot of misinformation

00:21:19.740 --> 00:21:22.339
that's happening. So since we're talking about

00:21:22.339 --> 00:21:23.960
feelings, you know, you get this information,

00:21:24.119 --> 00:21:27.099
you're so attached to this feeling of what this

00:21:27.099 --> 00:21:30.880
information or misinformation would be, and then

00:21:30.880 --> 00:21:33.839
it kind of clouds the thinking. So how does one

00:21:33.839 --> 00:21:37.819
train themselves to become more critical, more

00:21:37.819 --> 00:21:40.839
of a critical thinker? Yeah, it comes back to

00:21:40.839 --> 00:21:45.460
desire again. And I hate to say it because the

00:21:45.460 --> 00:21:49.799
hard fact is very few people desire this, statistically

00:21:49.799 --> 00:21:53.960
speaking. And we know this, I mean, we could

00:21:53.960 --> 00:21:57.380
look at our recent history and there are things

00:21:57.380 --> 00:22:01.140
that people, like it's so clearly false information,

00:22:02.000 --> 00:22:06.140
but by believing it and accepting it, these people

00:22:06.140 --> 00:22:09.279
believe that good things will come to them so

00:22:09.279 --> 00:22:13.180
they don't care. And I've had conversations with

00:22:13.180 --> 00:22:16.500
good friends and family members about this. And

00:22:16.500 --> 00:22:18.480
essentially it comes down to look, I just don't

00:22:18.480 --> 00:22:20.279
care. I don't care about this. This makes me

00:22:20.279 --> 00:22:22.880
happy. You know, that's, that's all that I care

00:22:22.880 --> 00:22:26.740
about. What, what needs to happen is, and usually

00:22:26.740 --> 00:22:29.700
people do go experience this at one point or

00:22:29.700 --> 00:22:32.180
another, they just have to recognize it. When

00:22:32.180 --> 00:22:34.640
they accepted something uncritically, because

00:22:34.640 --> 00:22:37.180
it made them feel good at the time, because they

00:22:37.180 --> 00:22:39.339
thought they were going to get something in return

00:22:39.339 --> 00:22:42.619
that was going to be good. And they realized.

00:22:42.859 --> 00:22:46.140
They got the shaft, right? They realized that

00:22:46.140 --> 00:22:48.579
they were sold a bag of goods that they didn't

00:22:48.579 --> 00:22:52.799
get. They got conned. They got scammed. That's

00:22:52.799 --> 00:22:55.839
when critical thinking, the desire for critical

00:22:55.839 --> 00:22:59.880
thinking kicks in. And without that, it's really

00:22:59.880 --> 00:23:01.680
not going to happen because there's just not

00:23:01.680 --> 00:23:04.920
enough motivation for it. So people have to realize

00:23:04.920 --> 00:23:08.619
that people have to, they've got to feel it like

00:23:08.619 --> 00:23:11.640
viscerally. They got to feel like, I cannot believe

00:23:11.640 --> 00:23:14.450
I fell for this. I cannot believe I went down

00:23:14.450 --> 00:23:17.910
this path. I made these decisions. I voted in

00:23:17.910 --> 00:23:20.690
a certain way. I did whatever because I believed

00:23:20.690 --> 00:23:23.970
all this. And now look at where we are. Look

00:23:23.970 --> 00:23:27.089
at what's happening to me because of it. And

00:23:27.089 --> 00:23:30.630
it's moments like that, where people all of a

00:23:30.630 --> 00:23:33.829
sudden start questioning their beliefs and become

00:23:33.829 --> 00:23:37.089
critical thinkers. So that's what we need as

00:23:37.089 --> 00:23:43.299
a society. serious moment for someone to wake

00:23:43.299 --> 00:23:46.700
up to that critical thought process? Like, why,

00:23:46.799 --> 00:23:50.579
why wouldn't it happen before? Because people

00:23:50.579 --> 00:23:53.839
don't care. And that's it. If you don't have

00:23:53.839 --> 00:23:57.420
a reason to accept critical thinking and start

00:23:57.420 --> 00:24:00.829
thinking critically, then you know, why bother?

00:24:01.430 --> 00:24:03.509
I think people like to just say that they're

00:24:03.509 --> 00:24:06.170
critical thinkers. And I think it's like you

00:24:06.170 --> 00:24:08.250
ask somebody if they have a sense of humor, of

00:24:08.250 --> 00:24:09.769
course, I got a great sense of humor. Everybody

00:24:09.769 --> 00:24:12.950
says that it's that that whole idea that everybody

00:24:12.950 --> 00:24:16.430
thinks they're in there better than 50 % of all

00:24:16.430 --> 00:24:18.589
the drivers, you know, that can't statistically

00:24:18.589 --> 00:24:20.990
be true. But virtually, everybody says that the

00:24:20.990 --> 00:24:22.490
same thing with critical thinking, virtually,

00:24:22.529 --> 00:24:23.990
everybody thinks that they're a good critical

00:24:23.990 --> 00:24:27.890
thinker. But the statistics are no half the population.

00:24:28.269 --> 00:24:31.910
is below 50 % in terms of critical thinking abilities.

00:24:32.369 --> 00:24:35.029
That's a statistical fact. There's no changing

00:24:35.029 --> 00:24:38.390
that. And in order to move yourself up, I mean,

00:24:38.549 --> 00:24:44.970
yes, there is some like inherent ability. Some

00:24:44.970 --> 00:24:47.950
people are more logical thinkers than other,

00:24:48.470 --> 00:24:52.069
like mathematicians and logicians and so forth.

00:24:52.529 --> 00:24:53.910
But that's not what we're talking about. You

00:24:53.910 --> 00:24:57.420
don't have to be like the top 1%. You just need

00:24:57.420 --> 00:25:02.599
to make that conscious desire to improve your

00:25:02.599 --> 00:25:04.819
critical thinking. And all it really takes, again,

00:25:04.980 --> 00:25:07.559
is just to realize that you're not thinking clearly,

00:25:08.119 --> 00:25:11.759
and you're using too much emotion, and you need

00:25:11.759 --> 00:25:14.539
to stop, you need to take a step back, and you

00:25:14.539 --> 00:25:17.410
need to engage that critical thinking. in these

00:25:17.410 --> 00:25:19.670
important decisions in life. Not everything.

00:25:19.829 --> 00:25:22.150
You're going to buy a cereal at the shopping

00:25:22.150 --> 00:25:24.430
center, at the grocery store. You don't have

00:25:24.430 --> 00:25:27.029
to make a spreadsheet of which you get Captain

00:25:27.029 --> 00:25:29.390
Crunch or Count Chocula. You just pick one that

00:25:29.390 --> 00:25:32.329
you like, right? That's definitely emotion right

00:25:32.329 --> 00:25:35.950
there. Yeah. Yeah. Fruity Pebbles tastes better

00:25:35.950 --> 00:25:42.210
than tricks. I love Fruity Pebbles. The whole

00:25:42.210 --> 00:25:45.740
psychology of people in relationships and Is

00:25:45.740 --> 00:25:48.759
there a way to like, you know, psychologically

00:25:48.759 --> 00:25:51.460
trick people to like, let's say like this way,

00:25:51.619 --> 00:25:55.220
is there a psychological trick that successful

00:25:55.220 --> 00:25:58.900
entrepreneurs can use to stay ahead of, you know,

00:25:58.980 --> 00:26:02.599
just stay ahead and not be so drawn in by the

00:26:02.599 --> 00:26:05.299
emotions? Yes, there's, if you want to call them

00:26:05.299 --> 00:26:07.900
psychological tricks, because that's just a word

00:26:07.900 --> 00:26:09.779
I just came up with. And that's fine. That's

00:26:09.779 --> 00:26:13.819
fine. That word actually does describe what I'm

00:26:13.819 --> 00:26:17.930
talking about. And these are persuasion techniques.

00:26:18.289 --> 00:26:21.150
If you've, you've heard of those before, like

00:26:21.150 --> 00:26:25.049
how to persuade people, salespeople are trained

00:26:25.049 --> 00:26:28.170
in some different persuasion techniques. Marketing

00:26:28.170 --> 00:26:31.690
is filled with persuasion techniques and some

00:26:31.690 --> 00:26:35.109
of them are More like gimmicky and they're just

00:26:35.109 --> 00:26:37.529
like there's no real science behind them where

00:26:37.529 --> 00:26:40.730
others have been proven and demonstrated time

00:26:40.730 --> 00:26:43.589
and time again. Like the foot in the door technique

00:26:43.589 --> 00:26:46.170
is one that immediately comes to mind when you

00:26:46.170 --> 00:26:50.349
ask somebody for like a small favor. And they'll

00:26:50.349 --> 00:26:53.569
do the favor for you and then you follow up with

00:26:53.569 --> 00:26:56.650
a bigger favor, like a bigger request, and they're

00:26:56.650 --> 00:27:00.349
far more likely to do it because they see themselves

00:27:00.349 --> 00:27:04.289
now as the kind of person who will help you because

00:27:04.289 --> 00:27:06.750
they helped you with something small. And then

00:27:06.750 --> 00:27:10.769
they'll help you with something bigger. You know,

00:27:10.849 --> 00:27:13.109
salespeople would use this technique, they do

00:27:13.109 --> 00:27:15.569
it in marketing. But there's like a whole host

00:27:15.569 --> 00:27:18.450
of these persuasion techniques that are really

00:27:18.450 --> 00:27:22.230
good to know. Because persuasion is incredibly

00:27:22.230 --> 00:27:24.170
important. And it's not just about like selling

00:27:24.170 --> 00:27:27.630
people something. It's about basically getting

00:27:27.630 --> 00:27:30.509
getting people. You can look at it two ways.

00:27:30.609 --> 00:27:34.099
One is manipulation. Which could be I mean the

00:27:34.099 --> 00:27:37.220
difference between persuasion manipulation. It's

00:27:37.220 --> 00:27:40.799
kind of Like like there's a thin line there and

00:27:40.799 --> 00:27:43.940
it's kind of subjective But the way I see it

00:27:43.940 --> 00:27:46.619
is when you manipulate somebody you get somebody

00:27:46.619 --> 00:27:50.400
to do something that you want them to do specifically

00:27:50.400 --> 00:27:54.480
When you persuade somebody you get somebody to

00:27:54.480 --> 00:27:57.630
do what what they should do for themselves And

00:27:57.630 --> 00:28:00.289
if that benefits you, great. You get them to

00:28:00.289 --> 00:28:03.609
make a better decision. So that's what I like

00:28:03.609 --> 00:28:07.289
to think is more like ethical persuasion in psychology.

00:28:07.349 --> 00:28:09.069
And this could relate to all areas of business

00:28:09.069 --> 00:28:11.470
as well. If you know something's good for somebody.

00:28:11.869 --> 00:28:14.910
If you have a product that so many people use

00:28:14.910 --> 00:28:17.210
and they do incredibly well and it makes their

00:28:17.210 --> 00:28:18.890
lives easier and makes them more successful,

00:28:19.250 --> 00:28:21.609
then of course you want to share that with other

00:28:21.609 --> 00:28:24.589
people. So you want to persuade people to get

00:28:24.589 --> 00:28:27.710
over those bridges that are like holding them

00:28:27.710 --> 00:28:29.769
back, you know, and you want to help them get

00:28:29.769 --> 00:28:32.809
over that in order to buy your product or your

00:28:32.809 --> 00:28:34.849
service or whatever. And that's where persuasion

00:28:34.849 --> 00:28:37.250
techniques could come in handy. Good deal. Because

00:28:37.250 --> 00:28:39.369
that's when you were saying, when you talked

00:28:39.369 --> 00:28:41.599
about that, I was thinking about You know, a

00:28:41.599 --> 00:28:45.099
lot of businesses are online now and they use

00:28:45.099 --> 00:28:50.140
these funnels. And funnels are, you know, they

00:28:50.140 --> 00:28:52.460
may give them a, you know, a free thing that

00:28:52.460 --> 00:28:54.779
leads them to something else that's, you know,

00:28:54.880 --> 00:28:58.220
either it's a free thing that goes to a small

00:28:58.220 --> 00:29:01.200
price of something, but then it leads them into,

00:29:01.339 --> 00:29:03.299
you know, whatever their grand thing is. And

00:29:03.299 --> 00:29:05.539
I think, well, that's just how things are going

00:29:05.539 --> 00:29:08.859
now. Do you see the value in the ethics in funnels?

00:29:10.029 --> 00:29:13.789
Yes, I see both the value definitely the value

00:29:13.789 --> 00:29:18.589
of doing that because to get somebody let's say

00:29:18.589 --> 00:29:23.490
that you are a consultant or you're and you you're

00:29:23.490 --> 00:29:26.089
doing a seminar that costs like three thousand

00:29:26.089 --> 00:29:30.369
dollars for you know one day session and just

00:29:30.369 --> 00:29:33.690
tell people hey my name is Bo and I charge three

00:29:33.690 --> 00:29:36.769
thousand dollars for an eight -hour day, come

00:29:36.769 --> 00:29:39.250
see me at the Marriott. That's not going to go

00:29:39.250 --> 00:29:42.069
over too well. But if you say, hey, here's my

00:29:42.069 --> 00:29:44.710
book that I wrote, go ahead. It's an ebook. Take

00:29:44.710 --> 00:29:47.069
it for free. Read it. See if you like what I

00:29:47.069 --> 00:29:50.690
say. And then, you know, if you do, I got this

00:29:50.690 --> 00:29:53.670
online course you could take for 100 bucks. And

00:29:53.670 --> 00:29:55.809
this gets into more detail and it tells more

00:29:55.809 --> 00:29:57.809
about what you need to know. And then say, hey,

00:29:57.869 --> 00:30:01.109
you like the course? Great. Well, now you could

00:30:01.109 --> 00:30:04.049
if you if you got the money and you got the desire.

00:30:04.599 --> 00:30:06.420
teaching over at the Marriott, you know, for

00:30:06.420 --> 00:30:10.140
$3 ,000. So it kind of leads them down that path.

00:30:11.259 --> 00:30:13.700
But it does so in a way where they know what

00:30:13.700 --> 00:30:16.339
they're getting into. They're not coming in cold.

00:30:16.660 --> 00:30:19.000
So that's where I see it as like an ethical way

00:30:19.000 --> 00:30:22.039
of doing it. Again, if done correctly. If done

00:30:22.039 --> 00:30:24.720
correctly. What's up Thrivo Journey listeners

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.theoreansgroup .com. All right, we're done with

00:31:47.490 --> 00:31:51.309
the spot. Let's get back to the podcast. Yeah,

00:31:51.529 --> 00:31:55.250
there's, you know, there's the good, you know,

00:31:55.369 --> 00:31:58.029
funnels and I've seen some not so good funnels.

00:31:58.069 --> 00:32:00.190
I just call them bad. They're just bad funnels.

00:32:00.869 --> 00:32:04.390
So you just have to be aware of those and that's

00:32:04.390 --> 00:32:07.009
where the critical thinking comes from. Because,

00:32:07.210 --> 00:32:10.039
you know, in emotion, you may go down a funnel

00:32:10.039 --> 00:32:11.299
and be like, Oh, this is good. This is good.

00:32:11.299 --> 00:32:14.200
This is good. Then again, you get to the final,

00:32:14.220 --> 00:32:17.420
then you're back to, I've been, you know, I've

00:32:17.420 --> 00:32:20.019
been sold a bill of goods. And then, you know,

00:32:20.380 --> 00:32:22.960
from that experience, you're probably more aware.

00:32:23.440 --> 00:32:26.619
Yeah. And more critical and more critical. There's

00:32:26.619 --> 00:32:28.519
one thing that I, that I am thinking of, like

00:32:28.519 --> 00:32:31.279
when it comes to the funnels and that's, it's

00:32:31.279 --> 00:32:34.640
kind of like watching a series, like a TV series

00:32:34.640 --> 00:32:37.880
where there's always questions for each episode.

00:32:37.880 --> 00:32:39.829
And then you're saying, okay, maybe they're not

00:32:39.829 --> 00:32:41.369
going to get answered this episode. Maybe they'll

00:32:41.369 --> 00:32:43.950
get answered in this season, right? And then

00:32:43.950 --> 00:32:45.809
when the season comes, I know they're not answered

00:32:45.809 --> 00:32:47.589
yet, but the end of the series, I'm going to

00:32:47.589 --> 00:32:49.309
stick with it. And then the end of the series

00:32:49.309 --> 00:32:50.910
comes and they don't get answered. You're like,

00:32:51.130 --> 00:32:55.369
what did I just spend eight years watching? It's,

00:32:55.630 --> 00:32:59.230
it's like that if with these funnels, sometimes

00:32:59.230 --> 00:33:02.589
I see like a promise being made, like this is

00:33:02.589 --> 00:33:04.470
what you're going to get out of it. This is what's

00:33:04.470 --> 00:33:06.009
going to happen. Here's where all the things

00:33:06.009 --> 00:33:08.210
and like, okay, the free thing didn't get me

00:33:08.210 --> 00:33:10.960
that. Maybe the next one will. Okay, that didn't

00:33:10.960 --> 00:33:12.799
get me. Maybe the next one. Well, there's always

00:33:12.799 --> 00:33:14.759
that promise that you're going to get something

00:33:14.759 --> 00:33:17.240
that you never end up getting. And then you eventually

00:33:17.240 --> 00:33:21.519
paid the $3 ,000. And yeah, it's like, I've never

00:33:21.519 --> 00:33:24.079
done this before. But I heard the story, you

00:33:24.079 --> 00:33:25.779
probably know who Anthony Robbins is, correct?

00:33:26.220 --> 00:33:29.660
Yeah. Yeah. So he he does these seminars, then

00:33:29.660 --> 00:33:31.839
he charges like probably $3 ,000. I don't know

00:33:31.839 --> 00:33:33.579
what they are. But they're really expensive,

00:33:33.599 --> 00:33:36.339
like the live in person ones. And from what I

00:33:36.339 --> 00:33:39.299
heard, from many people and read online as well,

00:33:39.700 --> 00:33:42.420
is that there's a money back guarantee. If you

00:33:42.420 --> 00:33:44.579
want your money back, if you feel like you didn't

00:33:44.579 --> 00:33:48.259
get the value, they send you into this room,

00:33:48.400 --> 00:33:50.119
like after the event, because that's what you

00:33:50.119 --> 00:33:52.500
have to do. And then in the room comes Anthony

00:33:52.500 --> 00:33:55.039
Robbins. And basically, you have to ask him for

00:33:55.039 --> 00:33:57.279
your money back. And he's there to convince you

00:33:57.279 --> 00:33:59.160
that, no, you don't want your money back. And

00:33:59.160 --> 00:34:02.140
of course, you're so starstruck and embarrassed

00:34:02.140 --> 00:34:04.420
that you don't ask for your money back, you don't

00:34:04.420 --> 00:34:07.279
demand it. That's how they make their money.

00:34:08.099 --> 00:34:10.780
Is that ethical? I don't think so. But, you know,

00:34:10.800 --> 00:34:13.099
I like Anthony Robbins, so I'll give him a pass.

00:34:13.639 --> 00:34:15.199
You said you like him, so you'll give him a pass?

00:34:15.679 --> 00:34:19.320
No, I think the people that go in the room, that's

00:34:19.320 --> 00:34:21.219
probably the same thing that they'll say. Yeah,

00:34:21.219 --> 00:34:24.619
right. Yeah, exactly. You're a good guy. I'll

00:34:24.619 --> 00:34:28.079
give him a pass for this. But I think you kind

00:34:28.079 --> 00:34:30.000
of know what you're getting yourself into with

00:34:30.000 --> 00:34:35.369
those type of things. Yeah. Yeah. I agree. And

00:34:35.369 --> 00:34:38.710
just to kind of do a little shift here, I have

00:34:38.710 --> 00:34:42.929
a question here. Talking about AI, future of

00:34:42.929 --> 00:34:48.329
technology, me personally, I use AI and I think

00:34:48.329 --> 00:34:54.050
AI for information is good. They do services

00:34:54.050 --> 00:34:59.050
with AI. Some of them I do voice things for and

00:34:59.050 --> 00:35:01.150
things like that. And you run several websites

00:35:01.150 --> 00:35:05.250
that use AI and it's a lot of stuff. A lot of

00:35:05.250 --> 00:35:08.150
things going on with AI. What excites you or

00:35:08.150 --> 00:35:11.769
doesn't excite you about AI right now? Virtually

00:35:11.769 --> 00:35:14.469
everything excites me about AI right now. Watching

00:35:14.469 --> 00:35:18.070
it develop, and I've been there from the beginning

00:35:18.070 --> 00:35:21.530
of the commercialization of AI and signed up

00:35:21.530 --> 00:35:25.079
for it and seeing how it's progressing. And what

00:35:25.079 --> 00:35:27.980
you can do with it and how companies are using

00:35:27.980 --> 00:35:31.420
it. And mostly all of these ideas that I have,

00:35:31.619 --> 00:35:33.860
like how it could be used, how it can make people's

00:35:33.860 --> 00:35:37.320
lives easier and better. It's just so darn exciting.

00:35:37.719 --> 00:35:41.079
And it's, it's literally hard for me to sleep

00:35:41.079 --> 00:35:43.659
at night because thinking about all the things

00:35:43.659 --> 00:35:46.500
that I could be doing, it could be building.

00:35:46.800 --> 00:35:48.360
It's just like, I just don't have enough time

00:35:48.360 --> 00:35:51.260
in the day to do all this stuff. Even with AI

00:35:51.260 --> 00:35:54.739
helping me and doing 90 % of the work. It's still

00:35:54.739 --> 00:35:58.880
difficult, but it's really exciting. And I think

00:35:58.880 --> 00:36:01.760
that I am an optimist by nature, I think. So

00:36:01.760 --> 00:36:04.659
I do believe that it is going to make our lives

00:36:04.659 --> 00:36:08.340
better in so many ways. And of course, there

00:36:08.340 --> 00:36:11.320
is the downside as well, like misinformation,

00:36:12.179 --> 00:36:19.079
deep fakes, and just AI being used for like hacking

00:36:19.079 --> 00:36:24.269
and doing bad things. But I do believe that there

00:36:24.269 --> 00:36:26.670
are far more good people in the world than there

00:36:26.670 --> 00:36:30.789
are bad people. And for that reason, far more

00:36:30.789 --> 00:36:32.849
good people are going to be in charge of powerful

00:36:32.849 --> 00:36:35.630
AI than far more bad people will, or the more

00:36:35.630 --> 00:36:38.349
bad people will. Therefore, you're going to have

00:36:38.349 --> 00:36:41.210
like kind of like AI wars. I was about to say

00:36:41.210 --> 00:36:43.789
a little war off. Yeah. Yeah. Where, where you

00:36:43.789 --> 00:36:45.449
have, it's just kind of like we have now with

00:36:45.449 --> 00:36:47.989
hackers. There are, there's like, you have your

00:36:47.989 --> 00:36:50.630
community of, I don't want to use hackers. crackers,

00:36:50.630 --> 00:36:57.530
I guess is the, um, for the back for people who

00:36:57.530 --> 00:37:00.889
are bad hackers, right? Okay. Like crack. Okay.

00:37:01.130 --> 00:37:05.070
I'm clear now. Yeah. Um, and okay. I'm sorry.

00:37:05.150 --> 00:37:07.849
Go ahead. Yeah. So, so like them, you have, you

00:37:07.849 --> 00:37:09.570
have like the bad AI and you have all the good

00:37:09.570 --> 00:37:12.170
AI fighting the bad AI. And like right now the

00:37:12.170 --> 00:37:16.079
good ethical hackers are, are essentially keeping

00:37:16.079 --> 00:37:19.300
everything working properly and functioning because

00:37:19.300 --> 00:37:22.159
of security and constantly building up security,

00:37:22.380 --> 00:37:24.340
even though you constantly have like the bad

00:37:24.340 --> 00:37:26.760
unethical hackers trying to get in there and

00:37:26.760 --> 00:37:29.980
break things and steal things. So I think the

00:37:29.980 --> 00:37:32.659
same thing we're going to be seeing with AI in

00:37:32.659 --> 00:37:35.320
the future development. And I think that the

00:37:35.320 --> 00:37:37.639
good is going to overcome the bad because that's

00:37:37.639 --> 00:37:40.280
our human nature. Our human nature is to be more

00:37:40.280 --> 00:37:45.739
good than bad. describing and talking about it,

00:37:46.340 --> 00:37:49.840
the thing that came into my mind with AI, the

00:37:49.840 --> 00:37:53.260
war, the possible war, whatever, was we have

00:37:53.260 --> 00:37:56.280
the internet, right? And then you have the dark

00:37:56.280 --> 00:38:00.980
web. So those two things definitely, you know,

00:38:01.059 --> 00:38:03.719
that they're present, but you have the good things

00:38:03.719 --> 00:38:06.159
fighting against the dark web and all that kind

00:38:06.159 --> 00:38:10.199
of stuff that those shenanigans I call them.

00:38:10.239 --> 00:38:13.800
Yeah. What's, what's your biggest Not yours,

00:38:13.820 --> 00:38:17.780
but what are people's biggest misconception about

00:38:17.780 --> 00:38:20.179
AF? Well, I think that it's incredibly dangerous

00:38:20.179 --> 00:38:23.300
and it's scary. I think that's the biggest misconception.

00:38:24.059 --> 00:38:28.059
It has the potential to be dangerous. I sort

00:38:28.059 --> 00:38:30.619
of see it kind of like a knife, you know, you

00:38:30.619 --> 00:38:32.800
could you could heal with it in a surgeon's hand,

00:38:32.880 --> 00:38:34.820
or you could kill somebody with it. That's it

00:38:34.820 --> 00:38:39.119
has the potential to be dangerous. But it's important.

00:38:39.769 --> 00:38:42.230
And it's something that you shouldn't be afraid

00:38:42.230 --> 00:38:44.090
of. It's something that you need to embrace.

00:38:44.389 --> 00:38:46.610
I feel like there are so many people who will

00:38:46.610 --> 00:38:50.190
be losing their jobs, their current jobs, because

00:38:50.190 --> 00:38:53.750
of AI. And therefore, they're automatically going

00:38:53.750 --> 00:38:57.010
to hate AI. And I think that's a problem. You

00:38:57.010 --> 00:38:59.150
can't do that. Just like if you were running

00:38:59.150 --> 00:39:02.090
a horse and buggy company, 1900, and the cars

00:39:02.090 --> 00:39:05.349
were coming along, you can't be the guy who says,

00:39:05.550 --> 00:39:08.210
don't pay attention to these cars. They're demonic.

00:39:08.570 --> 00:39:12.130
They're going to destroy the world. You got to

00:39:12.130 --> 00:39:14.769
be the guy who says, I want one of these cars

00:39:14.769 --> 00:39:17.989
and part of my fleet. Let's bring one in. Let's

00:39:17.989 --> 00:39:20.130
bring a couple and we'll slowly replace them

00:39:20.130 --> 00:39:22.309
with the horse and buggies. That's the kind of

00:39:22.309 --> 00:39:24.789
person you need to be. So you need to find out

00:39:24.789 --> 00:39:29.030
how you can use AI to help you and to embrace

00:39:29.030 --> 00:39:31.849
it and be on the top of the curve. We're going

00:39:31.849 --> 00:39:34.909
to ride the wave. Don't be Don't be in the back

00:39:34.909 --> 00:39:38.030
part of it when you get drowned by it. Right.

00:39:38.230 --> 00:39:40.309
Right. And this is for, this question is for

00:39:40.309 --> 00:39:44.210
people who are, you know, in business, they're

00:39:44.210 --> 00:39:46.289
fighting the AI since we're talking about it

00:39:46.289 --> 00:39:49.530
now. First of all, let's be, let's be honest.

00:39:49.730 --> 00:39:54.449
Can I truly replicate human creativity or replace

00:39:54.449 --> 00:39:59.789
human behavior or humans period? I guess that's.

00:40:00.940 --> 00:40:03.079
I don't know how to answer that question because

00:40:03.079 --> 00:40:06.539
it depends on how you judge it. I believe that

00:40:06.539 --> 00:40:09.840
AI passes the Turing test. If you heard of that

00:40:09.840 --> 00:40:12.280
from Alan Turing when he was interacting with

00:40:12.280 --> 00:40:18.940
a computer to see if it passes as a human. And

00:40:18.940 --> 00:40:24.599
it didn't back then, but it does now. OK. That's

00:40:24.599 --> 00:40:30.019
new to me. Yeah, that's kind of an important

00:40:30.019 --> 00:40:33.699
milestone. And I'm not exactly sure what actually

00:40:33.699 --> 00:40:36.639
passed. Does the regular chat GPT pass these

00:40:36.639 --> 00:40:38.800
days? When you can't tell the difference, if

00:40:38.800 --> 00:40:40.679
you're talking to a real person, you're chatting

00:40:40.679 --> 00:40:45.179
with a real person. And here's where we get into

00:40:45.179 --> 00:40:47.539
philosophy and a little bit of psychology. But

00:40:47.539 --> 00:40:49.599
I think this is an important concept and an interesting

00:40:49.599 --> 00:40:53.920
one as well. It's that when you think about what

00:40:54.110 --> 00:40:57.630
artificial intelligence is, it's basically just

00:40:57.630 --> 00:41:01.329
non -biological intelligence. And what I mean

00:41:01.329 --> 00:41:05.889
by that is how do we know what we know? Like

00:41:05.889 --> 00:41:08.230
me and you, like how do we know these things?

00:41:08.530 --> 00:41:10.889
We didn't, I didn't make up these words that

00:41:10.889 --> 00:41:13.750
I'm speaking. This is words that other people

00:41:13.750 --> 00:41:17.469
have said and taught me and I just put them in

00:41:17.469 --> 00:41:20.349
order, like the order in order to make up my

00:41:20.349 --> 00:41:22.820
own thoughts. And how about the thoughts that

00:41:22.820 --> 00:41:27.599
I'm having? I'm constantly influenced by everything

00:41:27.599 --> 00:41:30.940
I see in the world and TV. The comedy that I

00:41:30.940 --> 00:41:33.760
wrote, you can look and you could see the influences

00:41:33.760 --> 00:41:36.719
there from like The Office, one of my favorite

00:41:36.719 --> 00:41:39.739
sitcoms, Dodgeball, the movie Dodgeball. You

00:41:39.739 --> 00:41:43.280
could see a lot of the similar humor. I might

00:41:43.280 --> 00:41:47.380
have written the specific jokes with the specific

00:41:47.380 --> 00:41:52.470
circumstances, but all of that is really just

00:41:52.470 --> 00:41:56.030
everything that I've learned in life that has

00:41:56.030 --> 00:41:58.190
come together. I've taken all that information

00:41:58.190 --> 00:42:02.429
and I've put it in my own order, if you will,

00:42:03.050 --> 00:42:05.889
in order to become me, like the person I am.

00:42:06.809 --> 00:42:10.110
So is AI really any different? I mean, AI takes

00:42:10.110 --> 00:42:13.269
the cumulative knowledge of all the information

00:42:13.269 --> 00:42:17.550
it has and it comes up with It could come up

00:42:17.550 --> 00:42:20.050
with unique things. It writes songs. It writes

00:42:20.050 --> 00:42:23.969
music, notes, jokes, everything that are completely

00:42:23.969 --> 00:42:27.670
original. Isn't that creativity? And how is that

00:42:27.670 --> 00:42:31.150
actually different from our creativity? I think

00:42:31.150 --> 00:42:35.050
it's just a matter of degree. And there's also

00:42:35.050 --> 00:42:40.250
a bias there, a human bias. We put humans on

00:42:40.250 --> 00:42:42.710
this pedestal, especially if you have religious

00:42:42.710 --> 00:42:45.119
beliefs. Like there's like some kind of like

00:42:45.119 --> 00:42:47.800
divine status associated with humans and everything

00:42:47.800 --> 00:42:50.239
else is something else. Like whether it be animals

00:42:50.239 --> 00:42:52.800
or, you know, unfortunately some people think

00:42:52.800 --> 00:42:55.639
other countries and other races or whatever have

00:42:55.639 --> 00:42:58.480
like a different status because of whatever their

00:42:58.480 --> 00:43:01.179
beliefs. But if you think about, you know, who

00:43:01.179 --> 00:43:04.460
we are, and if, and if you do kind of like accept

00:43:04.460 --> 00:43:07.239
more naturalistic type of view of who we are

00:43:07.239 --> 00:43:09.920
and how we became who we are, you could easily

00:43:09.920 --> 00:43:13.639
see how artificial intelligence is really in

00:43:13.639 --> 00:43:17.000
that same boat, if you will, and how it's not

00:43:17.000 --> 00:43:19.099
much different than we are. We've been around

00:43:19.099 --> 00:43:21.639
for millions of years, or at least hundreds of

00:43:21.639 --> 00:43:24.659
thousands of years. And AI has been around for

00:43:24.659 --> 00:43:27.280
what? You know, maybe a decade in its earliest

00:43:27.280 --> 00:43:30.719
form. And look at how far it's come. So where

00:43:30.719 --> 00:43:33.099
is it going to be in a year? Where is it going

00:43:33.099 --> 00:43:36.219
to be in 10 years? I mean, boom, mind blowing

00:43:36.219 --> 00:43:38.780
to think where it is. It is because, I mean,

00:43:38.860 --> 00:43:41.840
it was like he just came on the scene and then

00:43:41.869 --> 00:43:45.110
where it is now is like, you know, some people

00:43:45.110 --> 00:43:47.230
like myself and business and things like that

00:43:47.230 --> 00:43:49.050
we're trying to wish still trying to catch up

00:43:49.050 --> 00:43:52.449
to it. And it's moving faster than you know,

00:43:52.570 --> 00:43:57.489
I am. But it's okay, because I think I think

00:43:57.489 --> 00:44:00.670
because I have a personality where, like, I'm

00:44:00.670 --> 00:44:03.389
open to it. Like, at first, I was like, Oh, this

00:44:03.389 --> 00:44:05.949
is kind of crazy. But it's not. I mean, it may

00:44:05.949 --> 00:44:11.650
be crazy. Yeah, okay. Well, every definition

00:44:11.650 --> 00:44:15.750
of the word. It's crazy. Yeah, yeah. And it does

00:44:15.750 --> 00:44:20.889
serve a purpose. And hopefully that it just continues

00:44:20.889 --> 00:44:23.510
to serve a purpose that makes us as human as

00:44:23.510 --> 00:44:27.150
a human race better. And with business, how does

00:44:27.150 --> 00:44:32.289
like, how does one in business use AI to advance

00:44:32.289 --> 00:44:37.369
itself with with value? Well, I would say the

00:44:37.369 --> 00:44:41.530
best way to do this is use AI to ask it. So go

00:44:41.530 --> 00:44:44.630
into ChatGPT or whatever chat that you like to

00:44:44.630 --> 00:44:48.030
use AI that you like to use and say, here's what

00:44:48.030 --> 00:44:51.889
I do. I am a whatever. I'm an entrepreneur who

00:44:51.889 --> 00:44:54.429
runs a real estate company. I do this, whatever.

00:44:54.710 --> 00:44:57.550
You tell exactly what you do and you say, how

00:44:57.550 --> 00:45:02.079
can AI help me in what I do? Mind blown already,

00:45:02.079 --> 00:45:04.559
you know, you'll see the response and then you

00:45:04.559 --> 00:45:07.119
could just keep on drilling down. And that's,

00:45:07.139 --> 00:45:08.880
that's how you start. That's how you get started.

00:45:08.880 --> 00:45:11.099
And you won't believe like, Oh, wow. I didn't

00:45:11.099 --> 00:45:13.400
even think of that. That's a, that's a great

00:45:13.400 --> 00:45:17.699
idea. Yeah. And yeah. And you can go in and do

00:45:17.699 --> 00:45:20.019
the things that you need to do that, that can

00:45:20.019 --> 00:45:22.260
curtail to, you know, your experience and your

00:45:22.260 --> 00:45:24.920
purpose and things like that. But you as a young

00:45:24.920 --> 00:45:27.119
person, younger person, I don't know how old

00:45:27.119 --> 00:45:29.239
you are now at you've told your first company

00:45:29.239 --> 00:45:33.610
at. 20 at age 29 for 20 million. Can you explain

00:45:33.610 --> 00:45:35.969
that story talk about that? Sure. Yeah, that

00:45:35.969 --> 00:45:39.050
was my my first large company or the way I like

00:45:39.050 --> 00:45:40.969
to word it is my first company of significant

00:45:40.969 --> 00:45:44.530
value I sold that so Just to give you some some

00:45:44.530 --> 00:45:47.929
history behind that I probably had like 10 different

00:45:47.929 --> 00:45:50.690
businesses before that Like they weren't all

00:45:50.690 --> 00:45:53.389
official businesses, but they were like business

00:45:53.389 --> 00:45:56.230
ventures or whatever and like none of them did

00:45:56.230 --> 00:45:59.920
well the last one The last one I had before that,

00:46:00.880 --> 00:46:04.260
I actually paid my way through college with it.

00:46:04.320 --> 00:46:07.440
So it was doing well, but I ended up taking on

00:46:07.440 --> 00:46:10.860
a client who ended up ripping me off, scamming

00:46:10.860 --> 00:46:13.980
me of several hundred thousand dollars. So I

00:46:13.980 --> 00:46:16.679
ended up having to sell the business for $1 to

00:46:16.679 --> 00:46:20.780
my partner who took on that debt and I got out

00:46:20.780 --> 00:46:24.130
of it. That's a big lesson, right? It's a lesson,

00:46:24.170 --> 00:46:26.730
of course. And we talked about how you become

00:46:26.730 --> 00:46:29.409
more critical after you get scammed and conned.

00:46:29.469 --> 00:46:32.110
And that certainly happened. Perfect scenario.

00:46:33.170 --> 00:46:37.449
Yeah. So when I started the web hosting business,

00:46:37.489 --> 00:46:40.289
that was back in 1994. And it was the perfect

00:46:40.289 --> 00:46:43.429
time. I was in the perfect situation. I'd just

00:46:43.429 --> 00:46:47.610
graduated college. So I had had a little money

00:46:47.610 --> 00:46:51.429
left over. I had no debt. I could still live

00:46:51.429 --> 00:46:54.670
with my parents if I wanted to. So I was in the

00:46:54.670 --> 00:46:57.969
perfect place to take a risk. And it was just

00:46:57.969 --> 00:47:00.630
when people started finding out about the internet,

00:47:00.690 --> 00:47:03.730
like what the internet was. And I was fascinated

00:47:03.730 --> 00:47:08.530
because I grew up with computers and doing programming

00:47:08.530 --> 00:47:11.909
and stuff. So it was kind of a natural fit for

00:47:11.909 --> 00:47:13.329
me, even though I went to school for marketing.

00:47:14.869 --> 00:47:16.710
So that's how I started. I started a first web

00:47:16.710 --> 00:47:18.960
hosting company. And it was one of the first

00:47:18.960 --> 00:47:22.420
ones out there. I grew it. I grew it with like

00:47:22.420 --> 00:47:24.760
an affiliate program before Amazon had their

00:47:24.760 --> 00:47:27.539
affiliate program. So it was, it was just caught

00:47:27.539 --> 00:47:30.360
on and it wasn't, it wasn't like a straight climb

00:47:30.360 --> 00:47:33.840
up either. Despite how successful it ultimately

00:47:33.840 --> 00:47:36.139
was when I sold it, there were a lot of ups and

00:47:36.139 --> 00:47:40.039
downs and a lot of times in that six year, approximately

00:47:40.039 --> 00:47:42.679
timeframe when I was thinking, Oh geez, am I

00:47:42.679 --> 00:47:44.960
going to make it next month? You know, is I'm

00:47:44.960 --> 00:47:47.559
in big trouble here. Especially with like all

00:47:47.559 --> 00:47:50.380
the technical and hardware issues and the downtime.

00:47:50.659 --> 00:47:53.019
And I mean, it was, it was a different internet

00:47:53.019 --> 00:47:58.300
back then. Oh yeah. I dial up. Is that, is that

00:47:58.300 --> 00:48:02.760
a ring of bill? Yeah. Yeah. So, uh, but yeah,

00:48:02.800 --> 00:48:06.059
that, and so I, it was, it was the perfect storm

00:48:06.059 --> 00:48:09.760
of factors that, that allowed me to start that

00:48:09.760 --> 00:48:12.539
company and sell it for when I did. That's, that's

00:48:12.539 --> 00:48:16.559
pretty extraordinary. These days, I mean, you

00:48:16.559 --> 00:48:18.460
know, internet is different, you know, and you

00:48:18.460 --> 00:48:22.099
know, we fast paced things we have did, you know,

00:48:22.179 --> 00:48:24.059
things are fiber optic and all that wonderful

00:48:24.059 --> 00:48:28.300
stuff. No longer. Oh, there's a LL. I mean, it's

00:48:28.300 --> 00:48:34.679
still around still there. There's something better.

00:48:34.840 --> 00:48:37.820
They don't listen. Right. If someone wanted to

00:48:37.820 --> 00:48:40.679
start a business today, like what is a what's

00:48:40.679 --> 00:48:44.210
a what's a good first step for anyone who is

00:48:44.210 --> 00:48:46.150
really looking at starting their own business.

00:48:47.630 --> 00:48:49.230
Well, most people will tell you, you know, do

00:48:49.230 --> 00:48:51.289
what you love, find something that you love doing

00:48:51.289 --> 00:48:53.550
and do that. That's I think that's stupid advice.

00:48:53.550 --> 00:48:57.730
And the reason is because most people love things

00:48:57.730 --> 00:49:00.510
that don't make money, right? Right. There's

00:49:00.510 --> 00:49:02.469
I mean, I love tons of things that will never

00:49:02.469 --> 00:49:04.909
make a penny and are unlikely to make a penny.

00:49:05.349 --> 00:49:07.949
But people hear those one story like that one

00:49:07.949 --> 00:49:10.349
story where somebody like Jim Henson is a wonderful

00:49:10.349 --> 00:49:13.360
example. Jim Henson loves love puppets. He always

00:49:13.360 --> 00:49:16.119
loved performing with puppets. And he became,

00:49:16.119 --> 00:49:18.559
you know, multi billionaire or however much he

00:49:18.559 --> 00:49:21.659
made and incredibly famous and changed the world

00:49:21.659 --> 00:49:24.280
with his with his puppets. But he's like the

00:49:24.280 --> 00:49:28.980
one guy, you know, who would do that. Yeah, that's

00:49:28.980 --> 00:49:31.099
the only one I can really think of except for

00:49:31.099 --> 00:49:33.360
that. that guy with that what's wrong with the

00:49:33.360 --> 00:49:36.719
dog. Right, right. Yeah. So but for the most

00:49:36.719 --> 00:49:39.699
part, for most people, like unless you're willing

00:49:39.699 --> 00:49:42.699
to take that one in a billion shot, and you're

00:49:42.699 --> 00:49:45.480
willing to accept those odds, and you're willing

00:49:45.480 --> 00:49:48.340
to accept failure, then you might want to think

00:49:48.340 --> 00:49:51.760
about a combination of doing something that you

00:49:51.760 --> 00:49:54.059
hopefully love, but something that you at least

00:49:54.059 --> 00:49:57.699
really enjoy something that that kind of that

00:49:57.699 --> 00:50:00.940
gets you excited. That's good enough. And Something

00:50:00.940 --> 00:50:04.679
that also has marketing potential. That's the

00:50:04.679 --> 00:50:07.360
key. It has to have marketing potential. And

00:50:07.360 --> 00:50:09.139
how do you know that? Well, I guess you give

00:50:09.139 --> 00:50:11.460
it a shot. You see what the interest is. You

00:50:11.460 --> 00:50:13.719
see what happens. And if it doesn't work out,

00:50:14.320 --> 00:50:16.820
then not a big deal. Change courses. Find something

00:50:16.820 --> 00:50:19.659
else. Find something else, yeah. But specifically

00:50:19.659 --> 00:50:22.679
focusing on doing what you love. Bad advice.

00:50:24.440 --> 00:50:27.159
What's a belief that you once had about success

00:50:27.159 --> 00:50:30.769
that later? You changed your mind about it. Oh,

00:50:30.909 --> 00:50:34.090
boy. I was big into all the self -help books

00:50:34.090 --> 00:50:36.590
and the gurus. And that's how I know people like

00:50:36.590 --> 00:50:39.369
Anthony Robbins, Dennis Waitley, Zig Ziglar,

00:50:39.590 --> 00:50:42.369
Les Brown. I know all those guys. We're in the

00:50:42.369 --> 00:50:48.010
same vein. Yeah. And I got to tell you, to this

00:50:48.010 --> 00:50:52.190
day, they're incredibly motivating. They're inspiring.

00:50:53.440 --> 00:50:56.559
The human psyche likes to hear that stuff. We

00:50:56.559 --> 00:50:59.300
like to associate with energetic people, people

00:50:59.300 --> 00:51:01.920
with charisma, people like, just listen to them

00:51:01.920 --> 00:51:03.780
talk about anything. It doesn't matter. It's

00:51:03.780 --> 00:51:06.239
like you feel that you feel the energy and it

00:51:06.239 --> 00:51:09.639
builds you up as well. So there's, there's something

00:51:09.639 --> 00:51:13.079
to that. But what I, what I discovered, you know,

00:51:13.179 --> 00:51:16.980
after after some schooling and a PhD in psychology

00:51:16.980 --> 00:51:19.719
that a lot of what they actually say is complete

00:51:19.719 --> 00:51:23.599
nonsense in terms of like the content itself.

00:51:23.679 --> 00:51:26.940
Okay, it's mostly it's mostly like pseudoscience

00:51:26.940 --> 00:51:31.760
in a way or just like completely wrong made up

00:51:31.760 --> 00:51:35.440
facts. I think it was I think it was Zig Ziglar.

00:51:35.619 --> 00:51:37.639
I don't want to pin this on him if it wasn't

00:51:37.639 --> 00:51:39.340
him, but you could look this up. Your listeners

00:51:39.340 --> 00:51:41.159
could look this up. Like in one of the speeches

00:51:41.159 --> 00:51:43.840
he gave, one of his famous recordings or whatever,

00:51:44.280 --> 00:51:46.619
he talked about this statistic between Yale,

00:51:46.820 --> 00:51:49.739
like people who set goals 20 years later, they

00:51:49.739 --> 00:51:53.099
made like $200 ,000 more on average versus the

00:51:53.099 --> 00:51:55.760
people who didn't set goals. And that was like

00:51:55.760 --> 00:51:57.940
motivating. Like, wow, I could see the power

00:51:57.940 --> 00:52:02.190
of setting goals. It was completely and totally

00:52:02.190 --> 00:52:05.130
made up. There was like, I think it was fast

00:52:05.130 --> 00:52:07.630
company who actually did the research. They had

00:52:07.630 --> 00:52:09.980
a whole team of researchers go in there. call

00:52:09.980 --> 00:52:12.800
Zig Ziglar's foundation and his people and say,

00:52:12.860 --> 00:52:14.820
you know, where did this come from? They couldn't

00:52:14.820 --> 00:52:17.219
find it. They looked up like all the records

00:52:17.219 --> 00:52:19.739
of Harvard and Yale. They couldn't find anything.

00:52:19.940 --> 00:52:22.559
It was completely and totally made up. And that's

00:52:22.559 --> 00:52:24.719
not just to say like this one, this is a one

00:52:24.719 --> 00:52:27.300
secluded instance. I mean, that's just what they

00:52:27.300 --> 00:52:29.880
do. If it sounds good and it makes you feel good,

00:52:29.960 --> 00:52:31.980
that's usually good enough for people. And that's

00:52:31.980 --> 00:52:34.500
why the self -help motivational industry does

00:52:34.500 --> 00:52:36.539
so well, because it makes people feel good, even

00:52:36.539 --> 00:52:40.079
though it's not completely factual. So overall,

00:52:40.340 --> 00:52:43.119
like in general, I kind of learned to separate

00:52:43.119 --> 00:52:46.500
that information from what I now kind of look

00:52:46.500 --> 00:52:49.760
at. And that's called positive psychology. And

00:52:49.760 --> 00:52:53.320
that's like the science of the good aspect of

00:52:53.320 --> 00:52:55.800
psychology. Most psychology is focused on like

00:52:55.800 --> 00:52:59.099
what makes us, what hurts us, you know, mentally,

00:52:59.400 --> 00:53:02.179
like the deficiencies we have psychological deficiencies

00:53:02.179 --> 00:53:05.119
where positive psychology focuses on that opposite.

00:53:05.280 --> 00:53:07.260
It's more like the self -help. It's like what

00:53:07.260 --> 00:53:10.840
makes us great. And it looks at case studies

00:53:10.840 --> 00:53:13.219
and it looks at like experiments and all that

00:53:13.219 --> 00:53:17.059
stuff. So I would encourage anybody who really

00:53:17.059 --> 00:53:20.519
likes the success gurus like I do to transition

00:53:20.519 --> 00:53:24.019
from them to the science of positive psychology.

00:53:24.320 --> 00:53:26.619
You'll get the same benefits plus you'll get

00:53:26.619 --> 00:53:31.219
the truth and more accurate information. How

00:53:31.219 --> 00:53:34.059
does someone get connected with someone who actually

00:53:34.059 --> 00:53:36.619
practices positive psychology? You just Google

00:53:36.619 --> 00:53:39.460
positive psychology. I think you'll find tons

00:53:39.460 --> 00:53:43.760
of books on it, courses, everything. Talking

00:53:43.760 --> 00:53:45.679
about positive psychology, just coming up with

00:53:45.679 --> 00:53:47.800
a question. Do those, is that, I guess, does

00:53:47.800 --> 00:53:51.619
it change your habits or daily practices? And

00:53:51.619 --> 00:53:54.539
does that help impact what you do daily for your

00:53:54.539 --> 00:53:58.420
personal growth? It's hard to tell. It's hard

00:53:58.420 --> 00:54:04.360
to pin any cause on a certain effect. So I could

00:54:04.360 --> 00:54:07.300
tell you I feel like it does. And I think that's

00:54:07.300 --> 00:54:08.960
the best I could say. That's the best you could

00:54:08.960 --> 00:54:12.780
say. Okay. I like the truth. I like the truth.

00:54:12.860 --> 00:54:15.619
So you worked in businesses, psychology, AI,

00:54:15.940 --> 00:54:19.980
comedy. What's next for you? I still have AI

00:54:19.980 --> 00:54:25.300
tunnel vision, basically. Okay. So much that

00:54:25.300 --> 00:54:28.980
I want to do with AI. Got a huge laundry list

00:54:28.980 --> 00:54:32.219
of ideas. So I'm going to keep working on that

00:54:32.219 --> 00:54:34.889
until... Until something better comes along.

00:54:35.269 --> 00:54:37.409
Until I'm motivated to take a different course.

00:54:37.469 --> 00:54:41.429
But that's what I'm doing now. Nice. I like that.

00:54:42.050 --> 00:54:46.070
What's an unconventional piece of advice that

00:54:46.070 --> 00:54:50.250
you would like people to hear? Well, I think

00:54:50.250 --> 00:54:52.469
the best unconventional piece is the piece I

00:54:52.469 --> 00:54:55.489
already touched on. You feel like you want to

00:54:55.489 --> 00:54:57.650
follow your dreams and follow what you love doing.

00:54:58.510 --> 00:55:03.239
Rethink that idea. You could be an unsuccessful,

00:55:03.320 --> 00:55:05.920
unemployed person who's doing what they love

00:55:05.920 --> 00:55:08.059
doing. And let me clarify that too. I don't want

00:55:08.059 --> 00:55:12.300
to sound like a greedy, rich, scrooge guy when

00:55:12.300 --> 00:55:14.360
it's all about money. If you don't care about

00:55:14.360 --> 00:55:17.599
money and you don't care about financial success,

00:55:18.019 --> 00:55:20.460
then by all means, go ahead, play with your puppets.

00:55:20.840 --> 00:55:23.559
Write that song. Do whatever you want to do.

00:55:23.699 --> 00:55:27.539
But if you're looking specifically for something

00:55:27.900 --> 00:55:30.840
that has marketing potential. If you want to

00:55:30.840 --> 00:55:35.280
be a successful entrepreneur, then rethink, reshape

00:55:35.280 --> 00:55:38.900
your dreams, your goals, your hobbies, the things

00:55:38.900 --> 00:55:41.960
you love doing and connect them to something

00:55:41.960 --> 00:55:43.920
that has marketing potential and then follow

00:55:43.920 --> 00:55:48.440
that. Follow that. I like that. You currently

00:55:48.440 --> 00:55:51.019
have 10 businesses or is that true? Is that accurate?

00:55:51.840 --> 00:55:53.820
Well, it depends how you define a business. I

00:55:53.820 --> 00:55:57.539
have dozens of websites. websites. Each websites

00:55:57.539 --> 00:55:59.820
is like, yes, essentially a different business,

00:55:59.840 --> 00:56:02.179
but it all falls under my main company Archie

00:56:02.179 --> 00:56:04.619
Boy Holdings, which is a holding company for

00:56:04.619 --> 00:56:06.880
all the different websites and businesses that

00:56:06.880 --> 00:56:09.659
I have. So to answer your question in short,

00:56:09.780 --> 00:56:12.000
I would say yes. Same here. So I understand.

00:56:12.119 --> 00:56:14.599
I understand. So how do people get in touch with

00:56:14.599 --> 00:56:18.719
you and how do you connect with people? Well,

00:56:18.719 --> 00:56:20.480
you could go to, if you're interested in the

00:56:20.480 --> 00:56:22.599
businesses and what I'm doing, go to archieboy

00:56:22.599 --> 00:56:28.489
.com. If you're interested in some of my writings

00:56:28.489 --> 00:56:31.829
in the books and psychology, motivation, success,

00:56:32.130 --> 00:56:35.329
critical thinking, you could find my books at

00:56:35.329 --> 00:56:38.849
bobenet .com. That's my personal website. Perfect.

00:56:38.989 --> 00:56:42.949
It's been an interesting conversation. I'm full

00:56:42.949 --> 00:56:46.409
of questions right now and I don't want to kill

00:56:46.409 --> 00:56:50.909
the time. What you had to share was opening my

00:56:50.909 --> 00:56:54.369
mind to how psychology can... work in my business

00:56:54.369 --> 00:56:58.130
and just the fact of just being critically thinking

00:56:58.130 --> 00:57:02.110
and all that we do, separating my emotion to

00:57:02.110 --> 00:57:05.050
critical thoughts and being able to move myself

00:57:05.050 --> 00:57:07.130
and my business forward. So I appreciate you

00:57:07.130 --> 00:57:09.389
being here. Do you have any last words? The last

00:57:09.389 --> 00:57:11.250
words? These are the last words of the podcast,

00:57:11.309 --> 00:57:13.869
not of my life, I hope. Of the podcast. That

00:57:13.869 --> 00:57:15.469
should have been a little more clear. I hope

00:57:15.469 --> 00:57:17.530
we're done here. I'll get in, get out of here

00:57:17.530 --> 00:57:19.949
and I'll keep doing other things. Well, I do

00:57:19.949 --> 00:57:22.530
have one other piece, some last words and maybe

00:57:22.530 --> 00:57:24.449
unconventional advice if you want to call it

00:57:24.449 --> 00:57:28.090
that as well. And that's this whole idea of,

00:57:28.909 --> 00:57:31.789
you know, I'm just thinking if I get into that,

00:57:31.789 --> 00:57:33.349
we're going to be talking for another 20 minutes.

00:57:34.269 --> 00:57:37.650
So I better, I bet. No, it's, I mean, it's up

00:57:37.650 --> 00:57:39.869
to you. You have the last word and we'll wrap

00:57:39.869 --> 00:57:43.699
it up with that. Right, right. Yeah. I'll just

00:57:43.699 --> 00:57:47.280
give you something quick, and that's be flexible.

00:57:47.539 --> 00:57:50.320
That's what it's really about. It's about knowing

00:57:50.320 --> 00:57:52.320
when to change courses, knowing when to give

00:57:52.320 --> 00:57:55.820
up, and don't use the term give up. Use it, change

00:57:55.820 --> 00:57:57.519
courses, because then we associate that with

00:57:57.519 --> 00:58:00.500
negativity, when in fact so many people just

00:58:00.500 --> 00:58:03.980
kind of stick with the same thing, the same path,

00:58:04.340 --> 00:58:06.139
and it's not getting them where they want to

00:58:06.139 --> 00:58:10.800
be, but they have this desire. And it's ingrained

00:58:10.800 --> 00:58:15.099
and they're brainwashed that giving up is failure

00:58:15.099 --> 00:58:18.679
and it's bad when in fact it's often the good

00:58:18.679 --> 00:58:21.780
thing to do. If I didn't give up my graphic design

00:58:21.780 --> 00:58:23.780
business that wasn't doing too well, I would

00:58:23.780 --> 00:58:25.900
have never started the internet business and

00:58:25.900 --> 00:58:28.139
I would have never been as successful as I was.

00:58:29.019 --> 00:58:32.340
So keep an eye out for opportunity and be flexible

00:58:32.340 --> 00:58:35.579
and know when to shift gears when needed. What

00:58:35.579 --> 00:58:38.360
I'm hearing is okay to pivot. Well, thank you.

00:58:38.269 --> 00:58:40.230
I really appreciate you being here on the podcast.

00:58:40.929 --> 00:58:44.050
We have great information. And for all you watchers

00:58:44.050 --> 00:58:46.190
and listeners, you know that you can always connect

00:58:46.190 --> 00:58:49.289
with us on Facebook, Instagram, and we'll have

00:58:49.289 --> 00:58:51.650
both information in the description so you can

00:58:51.650 --> 00:58:54.849
be connected with both. Again, thank you for

00:58:54.849 --> 00:58:57.150
being on the podcast. Thank you for having me.

00:58:57.150 --> 00:58:58.969
I really appreciate it. Good talking to you.

00:58:59.010 --> 00:59:02.250
You're welcome. As we say about this time, make

00:59:02.250 --> 00:59:04.110
thriving your new normal.