WEBVTT

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Welcome back everybody, this is Food for Thought,

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Thoughts If It Were You by Neogentrics. Now, I

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know I haven't been around for a while and I

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know a lot of stuff has happened between school

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starting back up and the end of the summer. Now,

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a lot of stuff has happened for me as well, there's

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a lot of different things that's been going on

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and I will go into detail on that a little bit

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later because it's not as important now. But,

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I'm sorry for the late upload, but... I am going

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to finish assertive skills today. Okay? So, first

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things first. The topic that I said I was going

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to cover was how to complain effectively. And

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I will finish that. We're going to do that right

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now. With that being said, there was a lot of

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stuff that happened. Like I said before, I went

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home for a while. I came back to school. I mean,

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things between that nature and then people in

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my job being complete. You know. Anyway. Moving

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on to the next topic here. With that being said,

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there are a lot of people out there that cause

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problems. They do a lot of things. They cause

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a lot of issues. It's in our nature to want to

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complain or fuss or fight about it or make a

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big deal about it. But there's a right and a

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wrong way to do it. There are some people who

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are incredibly effective at making complaints.

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And they seem to know instinctively how to pitch

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their problem, what to say, you know, what to

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do to get apologies, refunds, or other satisfactory

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outcomes. Ironically, I'm one of those people,

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but I don't make it a big deal, okay? Unlike

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some people who throw a fit and or a tamper tantrum

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in the middle of a store. That's not very effective.

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It does work, but you'll probably get kicked

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out of the store and not allowed back in there.

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Okay? Other people find that they just seem to

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end up shouting in frustration down the phone.

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So there's that. So what is that the first group

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does that the second group doesn't? I want you

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to stop and consider this for a second. If you

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separate them into two groups, the ones that

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are being belligerent and the ones that aren't,

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what is the difference between them? And then

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ask yourself this question as a follow -up. What

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is an effective complaint? There's a thought

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here. I want you to consider this. a simple number

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of rules that to follow to make your complaint

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more effective. And I want to make sure that

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a lot of people understand what these effective,

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uh, what these rules are. Uh, there's different

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ways to go about it, but you can still get what

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you want. And the people on the other side feel

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good. Like they did you a service in getting

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what they want rather than making everybody unhappy.

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And the only one that's happy is you. Okay. So

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with that, I'll take a short break and then we'll

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get started. So, let's begin. Rule one. Know

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what you want to achieve. You need to have a

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clear vision of what you're trying to do. The

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most effective complaints are those who have

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a clear idea of what they want to achieve from

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their complaint and who set it out clearly to

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the person to whom they are complaining to. Like

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if you want a refund for a product or service

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that didn't live up to your expectations, just

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say so. If a refund won't be enough, then say

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that too. But be nice about it, okay? Being angry

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and irritated with the person trying to help

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you only makes them irritated and it doesn't

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help the situation. If you are simply looking

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for an apology, then make that clear. This makes

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your complaint much easier to deal with and also

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more likely to be resolved to your satisfaction,

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okay? So keep that in mind. Next is the second

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rule. Threaten the company's reputation. Okay.

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Effective complaints threaten to damage the company's

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reputation in some possible way. Not overtly.

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How do I put it? You don't have to say, if you

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don't respond, then I'll go public. It's enough

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just to say, I was really happy with you. I would

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have recommended you to all my friends, but now

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I don't think I will. Okay. That's a more effective

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way to go about it. than saying that you're going

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to go public with it like it's some type of news

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scandal, okay? At that point, it's no longer

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threatening the company's reputation. You're

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just threatening the company, okay? And with

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the second option with this rule, it'll make

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the company concerned and aware that you might

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just start telling your friends about your experience,

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or worse, talking about it on social media, in

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which case you won't have to go to the news.

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or anything, because it'll spread like wildfire

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over the web. Next is rule three. Aim high and

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get personal, okay? Most companies have a designated

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complaint procedure. You will probably get a

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reasonable result if you go through that procedure.

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Typically, that's how that works. However, you'll

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get at least a level of response if you write...

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or email the chief executive directly and by

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name. So make sure you have his name if you can

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get it. You can generally find the details on

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the company's website or via Google, since everything

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is pretty much digital now. And at the worst,

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the chief executive's PA will send you a letter

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or email straight into the general's complaint

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procedure, but it's quite likely that the chief

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executive will at least see your email, that

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you will get... Some kind of at least personal

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response, okay? Next is the fourth rule here,

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okay? Write or go in person. Never phone. Don't

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ever call, okay? And there's a reason for this.

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It is possible to make effective complaints by

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phone, but in general, the odds are stacked against

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you. Consider this. In the first place, you can't

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see who you're talking to. You are therefore

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easy to fob off, if you know what I mean. A very

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junior person may promise to look into it and

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then do nothing. If you write or email the chief

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executive, your complaint is much harder to ignore.

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And if you're standing at the reception desk

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or on the shop floor demanding to see someone

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senior every two or three minutes, you're likely

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to get a faster response because you're basically

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embarrassing them. So there's that to consider.

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Reputational damage is bad news for most companies,

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so they're more likely to cooperate to avoid

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this. If you really have a complaint by phone,

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then they remain focused on what you want to

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achieve and state it clearly. You have to stay

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focused. Make sure that you keep a full record

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of the conversations as well, including the name

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of the person to whom you spoke. If you're not

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satisfied, ask to speak to that person's manager

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or... I'm sorry. And don't allow yourself to

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be fobbed off what he or she is on a coffee break

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right now. Ask when they'll be back and request

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that you get a call back or return at that time,

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okay? Ask for the manager's name. And if they

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don't call back, call again and ask to speak

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to them. Basically, you have to be persistent.

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Don't just hang up and say, okay, well, they

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said they would call me. And then they never

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call you and then you forget about it and it's

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a week. After the event has occurred. And then

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they won't honor any of your complaints. You

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definitely don't want that. Rule 5. Use social

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media. Especially if you don't get an immediate

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response. A complaint expressed via Twitter.

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Especially with the hashtag of the company's

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name. Together with bad customer service. It's

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likely to get a very quick response. Trust me.

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Most large companies have someone monitoring

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their Twitter for any sign of activity about

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them. Again, it's about reputational damage.

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And to make matters even more high profile, aim

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your tweet at the chief executive, if he or she

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is active on Twitter, using their at handle at

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the beginning of their tweet. Your tweet, sorry.

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Make sure that you have spent time crafting your

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tweet carefully to express the nature of your

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complaint or saying how it has taken... how long

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it's taking to respond to your original complaint.

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So there's things of this nature that will help

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you. Those are the first five. I'm going to take

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a short break here and we'll cover the next set,

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okay? So with that, rule six. Expect the unexpected.

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First things first. Don't be thrown by a company's

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response to your complaint. If you've complained

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effectively, you may well get a much higher level

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of response than you were actually expecting.

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Don't be thrown by a company's response in that

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regard. You'll get better responses if you know

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what you're actually asking for. than to leave

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it vague, okay? For example, the chief executive's

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PA or very senior manager may call you and you

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may get a personal email or tweet from the chief

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executive. Whatever the level of response, don't

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feel that you need to jump at the first offer

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made. You can always say, well, that sounds quite

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good. And I'd like that very much, but I'm still

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not confident that you've really taken on board

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X, whatever X is, quite apart from anything else

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that gives you thinking time, okay? Basically,

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say anything you can that would draw it out a

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little bit longer to make sure that they're actually

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paying attention. Rule seven. Don't get mad.

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Get even. This is the one time where you're allowed

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to get even. And it's not immoral. Okay? First

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things first. You're angry. Okay? That's why

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you're complaining. But try to get calm before

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you email or pick up the phone. I'm saying this

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because my mom does this and it's actually really

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creepy. So I can give you a first -hand account

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of this one. Make sure that you're right to be

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angry before you start jumping into it. jumping

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in at the deep end. Are you sure you haven't

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misunderstood anything? Sometimes it can be better

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to wait a day or so before deciding whether to

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complain, although there will be obvious times

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when you just need to wad in all guns blazing.

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Now, I'm saying this for a reason. My mom's the

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kind of person that doesn't actually get upset

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when the company screws up or does something

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wrong. Rather, when she goes in to complain,

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she's got this big ol' smile on her face and

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in the most calming tone will ask them, Can you

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fix this? And if not, can I please have a refund?

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And when they try to ask her what's wrong, I

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tried to give her some random BS. She continues

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to smile with this calming personality, trying

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to get them to solve the problem. And then she

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says, well, if you're not going to do anything

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about it, I'll just go somewhere else. And I'll

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take everyone else that I know with me as well.

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I'm saying this for a reason. When she went to

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go buy me a TV. Because my other one was damaged

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because I had sold it at a pawn shop to pay a

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bill. And we went back to go get it. It was damaged.

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So she went to Best Buy to buy a TV. The sale

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they had there was for a really good TV about

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the same size as mine. It was a 1080p. And it

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was supposed to be $250. The guy didn't have

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any more and didn't update the site to show that

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they didn't have any more in stock. So when we

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got there, he was basically trying to say, well,

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we were out, yada, yada, yada. We can always

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try to find you something else. But it'll be

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a little bit more. And the guy's like, you know,

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basically trying to push our sides like, you

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know, we don't have any more. Too bad. You know,

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you should have came sooner. Mom, instead of

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throwing a fit, said, how dare you do this? You

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basically this is false advertising. You're telling

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everyone that you have something you do not have.

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And then you're trying to offer me something

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lower level, lower tier than what I came in here

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for, for the same price. Are you serious? And

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then she's like, you know what? And then for

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whatever reason, my brother's made a comment.

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So, you know, we can always get a TV cheaper

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at Micro Center. OK, so when we mentioned that,

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she's like, yeah, you're right. Let's just go

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to Micro Center. And she's she increased her

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voice volume a little bit. She's like, let's

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just go to Micro Center. All the TVs there are

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cheaper and they have better customer service.

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And as soon as she said that, not only did we

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start walking towards the door as a family, but

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everyone else that was around us started walking

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towards the door as well. So what do you think

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the manager's response was? And basically, he

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gave up. Let's just put it that way. What's the

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point of losing one customer if that one customer

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is going to take half your store with you? That's

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not very smart. And it's not very businesslike.

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Pretty sure he would get in trouble for that.

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So, to fix the issue, he offered us a better

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TV. Instead of getting the 35 he was trying to

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give us, that was a 1080p for $200. He gave me

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a 4K UHD. 47 inch TV that was supposed to be

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$600 for the same price. In which case she kept

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her cool. She did what she was supposed to. She

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achieved the goal she wanted to all while being

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basically completely pissed at the same time.

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Okay. So there is a right and a wrong way to

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do this, which brings me to the final point.

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Rule eight. If you don't get a response that

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you want, say so. There is no point in seething

00:14:44.919 --> 00:14:47.960
to yourself, basically. If you are talking to

00:14:47.960 --> 00:14:49.539
someone and they don't seem to be listening to

00:14:49.539 --> 00:14:52.919
you, then say so. And I'm pretty sure you can

00:14:52.919 --> 00:14:55.320
tell from my example, my mom basically made her

00:14:55.320 --> 00:15:00.639
opinion vocal. But respective at the same time.

00:15:01.080 --> 00:15:03.000
If they are responding to a completely different

00:15:03.000 --> 00:15:05.440
point, then make that clear. If they are being

00:15:05.440 --> 00:15:09.100
downright rude, then ask politely if they are

00:15:09.100 --> 00:15:11.320
aware how rude that sounded. And if you're not

00:15:11.320 --> 00:15:13.240
happy that the person to whom you are talking

00:15:13.240 --> 00:15:15.460
has the authority to agree to the response that

00:15:15.460 --> 00:15:17.580
you want, then ask to speak to their manager.

00:15:18.019 --> 00:15:21.139
And at all times, remain polite and clear about

00:15:21.139 --> 00:15:23.879
what you want to achieve. Now remember this as

00:15:23.879 --> 00:15:27.399
I'm closing this out. You have to follow the

00:15:27.399 --> 00:15:31.799
rules above, but above all, remain calm and focused

00:15:31.799 --> 00:15:33.840
on what you want to achieve. Your effectiveness

00:15:33.840 --> 00:15:37.779
at complaining should improve dramatically. And

00:15:37.779 --> 00:15:41.399
keep this in mind. this may not work with everybody

00:15:41.399 --> 00:15:45.299
this may not work with every company but it is

00:15:45.299 --> 00:15:50.940
has been proven to be at least 85 effective nationwide

00:15:50.940 --> 00:15:54.159
because a lot of companies their reputation is

00:15:54.159 --> 00:15:56.600
all they have left in this world right now especially

00:15:56.600 --> 00:16:00.440
here in america with everything going on so why

00:16:00.440 --> 00:16:02.879
lose that When a company has a high reputation

00:16:02.879 --> 00:16:05.460
and it just suddenly bottoms up because of one

00:16:05.460 --> 00:16:07.779
random customer, they can't allow this. And one

00:16:07.779 --> 00:16:10.700
example of this would probably be Apple, as their

00:16:10.700 --> 00:16:13.620
devices are basically mainstream and they're

00:16:13.620 --> 00:16:16.700
high profile. If their accounts and everything

00:16:16.700 --> 00:16:18.919
wants to go down because of one person's extremely

00:16:18.919 --> 00:16:20.940
bad experience, like a phone exploding in front

00:16:20.940 --> 00:16:23.259
of their face, I'm pretty sure they would do

00:16:23.259 --> 00:16:25.779
something about it. So with that being said...

00:16:26.360 --> 00:16:28.200
Thank you for listening. I know I've been gone

00:16:28.200 --> 00:16:30.919
for a while. This is Food for Thought by Neogentrix.

00:16:31.460 --> 00:16:33.779
Thoughts if it were you. If you like what you

00:16:33.779 --> 00:16:35.759
hear, if you love what you hear, hit that subscribe

00:16:35.759 --> 00:16:40.320
button. I'm also available on Spotify, Facebook,

00:16:40.620 --> 00:16:43.759
Instagram, Twitter, and some of your other favorite

00:16:43.759 --> 00:16:47.159
stations as well as iTunes. Let me know what

00:16:47.159 --> 00:16:48.919
you think, any comments or concerns that you

00:16:48.919 --> 00:16:50.419
have. Have a great rest of your day.
