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I'm going to reveal to you my marketing

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secret that made me over $350 million.

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Growing up and getting into this

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business, you always told

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me there are two main things

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that made your business a major success.

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One of them was the product itself, how

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it's one of the

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greatest products in the world

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and there's nothing

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else like it anywhere else.

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Number two was your marketing.

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So let's hear the marketing secrets that

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made you so successful.

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So you want to hear my secrets that made

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me over $350 million.

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Let's hear it.

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Wow.

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Okay, I guess today I'm

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going to reveal it then.

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Okay, I haven't done

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this before, but here we go.

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First, today I hear all

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about paying points, right?

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Isn't that what we

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always hear, paying points?

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Well, in my day, I just

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called it needs, people's needs.

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And I said, you must find larger and

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larger common

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denominator needs, you know, common

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denominator of needs out there.

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And the larger the common denominator is,

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the more successful you can be if you tap

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into that need, that market, or what

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today they call paying points.

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That's fairly well known, I'd say.

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There's nothing particularly secret about

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that other than being

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wise enough and experienced

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enough to know what you're going after,

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and that's common

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denominator needs or paying

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points.

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One of the largest common denominator

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needs are what I call forces of nature.

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This is not yet my secret.

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This is, I think it's for the most

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successful marketers, I think

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these are fairly well known.

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Forces of nature, you always

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hear things like sex cells.

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Well, why does sex cell?

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Because propagation of the

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species is a force of nature.

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So down to the biology.

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Correct.

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Down to biology or in secretification.

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I want to get rich quick because the

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human being, all animals

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were designed to get the

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maximum caloric intake that was possible.

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So the same thing goes

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with money and anything else.

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You want to get the

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maximum as quickly as possible.

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Right.

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So to conserve, well, to

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conserve calorie expenditure.

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That's right.

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You want to get the most

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reward for the least effort.

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Right.

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And that's one of the reasons so many

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people are selling healthy today.

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Sugar is in everything because you get

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the greatest amount of

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caloric intake in the quickest

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time possible, whether it's cereals full

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of sugar or carbohydrates or desserts.

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That's why we have an

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obesity problem in this country.

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That's another whole subject in itself,

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but that is a force of nature.

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Get rich quick is a force of nature.

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Popularity.

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Because in nature, the more popular ones

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were more successful,

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more chance of survival

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in your tribe.

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So everything is based on these forces of

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nature, which reduce

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down to survival pressures

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underneath it all.

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So beginners, entrepreneurs may not know

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that explicitly, but

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those who have become very

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successful know that explicitly.

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So this is just another bit of

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information for those of

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you starting a business.

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Be aware of the forces of nature and the

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need to bring that into your marketing.

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These are very, very large common

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denominator needs are

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these forces of nature.

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So sex sells, instant

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gratification, popularity.

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That's why you see social

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media going crazy today.

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Everyone wants to be popular.

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Right.

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That all stems back to

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the forces of nature.

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It all stems back to survival pressures.

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Our diet, which is not that healthy, but

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you see advertisements

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selling all kinds of junk

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food I call it.

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And hopefully that will

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start changing in America.

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So those are forces of nature.

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So people starting a business or people

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in business, be very

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aware of forces of nature.

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Be very aware of common denominator needs

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and forces of nature

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are some of your largest

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common denominator needs.

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And so understanding that explicitly

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really changes how you see

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marketing and your messaging

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as well.

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And those forces of nature, it seems like

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what you're saying is

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they come down to like

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they're in your DNA.

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And so, you know, while saying, you know,

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get rich quick, you

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know, that sounds good

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or wait, let me, let me rephrase that.

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So a get rich quick statement.

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You know, as a marketer, you understand

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people are attracted to

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that, but it's a force of

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nature.

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Right.

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It's a force of nature for survival.

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So you're saying the forces of nature

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really come down to

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your biology in your DNA.

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And that's what makes them so powerful

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because it's not just, you

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know, it's not just something

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that sounds good, but it's

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actually linked to survival.

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And it's coded in people's DNA from when

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humans were, you know, and

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hunter-gatherer gays lived

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in tribes and clans and things like that.

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Absolutely.

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But think how people are

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starving for attention.

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That goes back to like you're saying to

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our survival

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pressures, hunter-gathering days

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in our tribes.

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And the more attention you got, the more

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chance you had of

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surviving within that tribe, of

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being propped up and taking better care

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of in days of starvation

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when you're going through

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a tough time, you'd be more likely to be

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fed than some of the

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others if you were more popular,

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more loved.

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So that's why we have such an addiction

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to social media now as well.

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So think about that.

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If you can design or slant your product

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to answer that great

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desire in people for more

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attention, for example, let's just throw

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something out there.

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Let's say there's something that makes

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your teeth shinier and brighter.

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Well there's more attention associated

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with that or something

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that you see ads all over

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it.

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Get rid of the, what do you call these

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things under your eyes?

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Pockets.

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Bags under your eyes.

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It gets you more attention, gets you

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second looks, makes you

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feel younger, more appealing.

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So these are all linked

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back to the forces of nature.

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So if you keep that in mind, whether it's

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attention, whether

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it's wealth, whether it's

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popularity, whether it's food itself, if

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you always think in

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terms of forces of nature

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that will help shape

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and slant your marketing.

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So let's say, let's take an example.

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Let's say you own a gym

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and you want to advertise.

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Now let me ask you, which would be the

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better advertising approach?

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Show all your weights in the gym.

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Say you have a television commercial, a

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60 second spot, and say

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if you work out diligently,

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hard, every day for two hours a day, you

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can get a body like this.

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Or would it be more effective to just

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show a gym with very

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sexy women, very sexy men,

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working out and talking and socializing,

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having a good time, throwing

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a towel over their shoulder,

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looking good, looking cool and collected.

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Which one do you think would do better?

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The one where you have to work your butt

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off to get a body like

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that or the one where you're

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just seeing all these beautiful bodies

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and socializing and a

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tribe right there in the

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gym.

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Which one would do better?

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The second one, of course.

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Absolutely, because you're appealing,

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you're slanting the

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advertisement to the forces of

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nature.

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So if you aren't aware of the forces of

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nature, you're fighting an uphill battle.

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If you're aware of them, you're going

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downhill because you're

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coasting because you're doing

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it right.

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So if you're aware of the forces of

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nature in your

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advertisement, you're going to make

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a lot more money.

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If not, you're going to leave

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a lot of money on the table.

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Backing up for a sec, when I said ad

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number two would work

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better, I mean, obviously I

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felt that, but explain

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why that would work better.

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Sure.

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Well, number one, get

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something for nothing.

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Least amount of calories

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for the energy spent, right?

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So if you're showing someone working out

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and you're telling them

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you have to work out so

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hard for two hours every day to get a

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body like this, well,

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that's a lot of hard work.

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Sounds like too much effort.

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Exactly.

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Now, if you show it the other way, you

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don't show them working hard at all.

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You show them socializing, have a good

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time, smile, not

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sweating, great bodies, throw the

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towel over their

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shoulder and just looking good.

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Well, you're implying you can get a great

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body like this with

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not much effort at all.

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In fact, you even get the fringe benefit

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of having potential

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romantic relationships.

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Why are you laughing?

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Well, that's all part of

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the forces of nature, right?

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00:09:11,926 --> 00:09:13,761
Propagation of the species, right?

288
00:09:15,554 --> 00:09:16,222
You see how this works?

289
00:09:17,098 --> 00:09:20,059
You need to slant and tilt your

290
00:09:20,059 --> 00:09:22,019
marketing, not necessarily

291
00:09:22,019 --> 00:09:25,982
to exactly what is required,

292
00:09:26,107 --> 00:09:29,819
but more as to what forces

293
00:09:29,819 --> 00:09:32,321
of nature you can appeal to.

294
00:09:33,072 --> 00:09:34,448
And what outcome they could get.

295
00:09:35,658 --> 00:09:35,866
Yes.

296
00:09:36,200 --> 00:09:37,827
Is there a threshold of

297
00:09:37,827 --> 00:09:40,871
being unethical or not realistic?

298
00:09:42,373 --> 00:09:43,582
I mean, you have to use

299
00:09:43,582 --> 00:09:44,834
your judgment on that.

300
00:09:46,586 --> 00:09:52,425
One thing, in any product, always offer a

301
00:09:52,425 --> 00:09:56,053
substantial time period to get a full and

302
00:09:56,053 --> 00:09:59,140
complete refund because that will remove

303
00:09:59,140 --> 00:10:04,937
any of the questioning of your legitimacy

304
00:10:05,354 --> 00:10:06,397
or your intentions.

305
00:10:07,273 --> 00:10:11,360
You're not out to take people's money

306
00:10:11,360 --> 00:10:14,822
unethically and then not return money if

307
00:10:14,822 --> 00:10:15,740
they're not satisfied.

308
00:10:16,365 --> 00:10:19,618
So every product must be backed by a full

309
00:10:19,618 --> 00:10:21,871
and complete refund policy.

310
00:10:22,788 --> 00:10:25,875
So basically what you're saying is your

311
00:10:25,875 --> 00:10:26,667
product needs to

312
00:10:26,667 --> 00:10:28,210
deliver the actual value.

313
00:10:28,461 --> 00:10:28,669
Correct.

314
00:10:29,420 --> 00:10:30,546
Otherwise, that's just fraud.

315
00:10:31,839 --> 00:10:34,175
And either you'll go bankrupt by giving

316
00:10:34,175 --> 00:10:36,260
so many refunds or

317
00:10:36,260 --> 00:10:38,346
you'll have to make a product

318
00:10:38,346 --> 00:10:41,474
so good to match your marketing and your

319
00:10:41,474 --> 00:10:42,975
promises and the money that they spend.

320
00:10:43,184 --> 00:10:43,476
Right.

321
00:10:43,476 --> 00:10:46,103
And keep in mind too, people, they

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00:10:46,103 --> 00:10:47,772
subconsciously understand

323
00:10:47,772 --> 00:10:50,358
what you're offering them.

324
00:10:50,441 --> 00:10:52,526
If you're showing a lot of nice bodies

325
00:10:52,526 --> 00:10:53,319
standing around

326
00:10:53,319 --> 00:10:55,071
socializing having a great time in

327
00:10:55,071 --> 00:10:58,949
this amazing gym, people know that they

328
00:10:58,949 --> 00:11:00,117
can't just come in and

329
00:11:00,117 --> 00:11:01,494
chat and get a great body.

330
00:11:01,911 --> 00:11:03,245
They understand.

331
00:11:04,205 --> 00:11:08,292
But you want to appeal again, you must

332
00:11:08,292 --> 00:11:09,668
appeal to the forces

333
00:11:09,668 --> 00:11:11,170
of nature to connect.

334
00:11:11,921 --> 00:11:13,422
That's how you connect with people.

335
00:11:13,964 --> 00:11:16,675
That's what motivates them to write out

336
00:11:16,675 --> 00:11:18,302
that check or to pay

337
00:11:18,302 --> 00:11:19,762
that credit card or to drive

338
00:11:19,804 --> 00:11:21,138
to your gym and sign up.

339
00:11:21,847 --> 00:11:23,182
The forces of nature are

340
00:11:23,182 --> 00:11:24,809
what motivate them to do so.

341
00:11:25,559 --> 00:11:27,228
And by the way, I know you have a

342
00:11:27,228 --> 00:11:29,063
question here for me, but I

343
00:11:29,063 --> 00:11:30,314
am going to say that everything

344
00:11:30,314 --> 00:11:31,857
I've told you up until now is pretty much

345
00:11:31,857 --> 00:11:32,692
what the top

346
00:11:32,692 --> 00:11:33,984
marketers in the world already

347
00:11:34,151 --> 00:11:34,360
know.

348
00:11:34,860 --> 00:11:36,779
But there is something none of them know

349
00:11:36,779 --> 00:11:38,572
that I know and that's

350
00:11:38,572 --> 00:11:40,116
why it's just a one-man

351
00:11:40,116 --> 00:11:42,868
business not backed by a

352
00:11:42,868 --> 00:11:44,036
huge publishing company.

353
00:11:44,245 --> 00:11:45,663
First on my own, I sold

354
00:11:45,663 --> 00:11:48,249
over $350 million of my book.

355
00:11:48,541 --> 00:11:50,876
It's for what I'm going to tell you next.

356
00:11:51,085 --> 00:11:51,502
Go ahead.

357
00:11:54,296 --> 00:11:55,005
Well, what is that?

358
00:11:55,798 --> 00:11:56,090
You ready?

359
00:11:56,882 --> 00:11:57,216
All right.

360
00:11:57,842 --> 00:12:00,010
So the top marketers in the world, they

361
00:12:00,010 --> 00:12:01,637
know about common denominators.

362
00:12:01,637 --> 00:12:03,055
Nowadays they call them pain points.

363
00:12:03,556 --> 00:12:04,265
They know about the

364
00:12:04,265 --> 00:12:06,392
forces of nature explicitly.

365
00:12:07,017 --> 00:12:09,019
Those who aren't at the top rungs of

366
00:12:09,019 --> 00:12:11,313
marketing don't maybe implicitly

367
00:12:11,313 --> 00:12:12,064
understand about the

368
00:12:12,106 --> 00:12:13,441
forces of nature, but not explicitly.

369
00:12:14,525 --> 00:12:16,110
But there's something that no one out

370
00:12:16,110 --> 00:12:19,488
there understands except for myself.

371
00:12:19,989 --> 00:12:22,032
And I'm going to let all of you now know

372
00:12:22,032 --> 00:12:23,033
it's going to be public now.

373
00:12:24,869 --> 00:12:29,123
This is the largest common denominator on

374
00:12:29,123 --> 00:12:30,249
planet Earth and it

375
00:12:30,249 --> 00:12:31,876
always has been the largest

376
00:12:32,209 --> 00:12:33,335
common denominator.

377
00:12:33,335 --> 00:12:34,587
And I've tapped into it.

378
00:12:35,421 --> 00:12:37,381
I've tapped into this common denominator.

379
00:12:38,716 --> 00:12:40,217
Not only is it the largest common

380
00:12:40,217 --> 00:12:42,970
denominator, but it's also

381
00:12:42,970 --> 00:12:47,808
in today's term we'll say the

382
00:12:47,808 --> 00:12:49,143
greatest pain point.

383
00:12:50,227 --> 00:12:54,690
It's the greatest need of

384
00:12:54,690 --> 00:12:56,859
any product in existence.

385
00:12:57,735 --> 00:12:58,486
So here it is.

386
00:13:01,655 --> 00:13:02,990
We have to turn back time.

387
00:13:04,492 --> 00:13:06,619
We have to turn back time to

388
00:13:06,619 --> 00:13:09,288
when we were young in our youth.

389
00:13:10,706 --> 00:13:12,958
And when we were young, we saw the world

390
00:13:12,958 --> 00:13:17,087
differently than we do as an adult.

391
00:13:18,714 --> 00:13:20,966
We saw the world, and many

392
00:13:20,966 --> 00:13:22,092
of us have forgotten this.

393
00:13:23,260 --> 00:13:24,678
Many of us have forgotten.

394
00:13:24,929 --> 00:13:27,473
But with the right marketing, with my

395
00:13:27,473 --> 00:13:29,558
marketing techniques, I

396
00:13:29,558 --> 00:13:32,895
reawaken the child of the past

397
00:13:34,355 --> 00:13:36,482
and everyone who received a personal

398
00:13:36,482 --> 00:13:38,067
invitation to my private club.

399
00:13:38,275 --> 00:13:41,237
That's how I've sold over three million

400
00:13:41,237 --> 00:13:43,197
of my books at an

401
00:13:43,197 --> 00:13:46,784
average price of $150 a book

402
00:13:47,910 --> 00:13:49,912
by resurrecting the child of the past

403
00:13:49,912 --> 00:13:52,873
within each individual on planet Earth.

404
00:13:53,457 --> 00:13:56,710
When I find the searchers of the world,

405
00:13:57,044 --> 00:13:57,878
which I go through a

406
00:13:57,878 --> 00:14:01,131
very elaborate process, to

407
00:14:01,173 --> 00:14:03,133
find those who are still searching,

408
00:14:03,551 --> 00:14:04,343
because those are the

409
00:14:04,343 --> 00:14:05,844
people that the child of the

410
00:14:05,844 --> 00:14:09,807
past within is still breathing, is still

411
00:14:09,807 --> 00:14:12,268
alive, and can be resurrected.

412
00:14:13,102 --> 00:14:14,186
What is the child of the past?

413
00:14:14,687 --> 00:14:16,480
The child of the past is the person when

414
00:14:16,480 --> 00:14:17,690
you were young in your

415
00:14:17,690 --> 00:14:19,692
youth, the way you viewed

416
00:14:19,692 --> 00:14:22,278
the world with excitement

417
00:14:22,278 --> 00:14:25,447
and wonder for what's ahead.

418
00:14:25,447 --> 00:14:26,490
And we all know.

419
00:14:27,074 --> 00:14:29,410
Well, maybe we don't all know, but the

420
00:14:29,410 --> 00:14:32,871
searchers among us know that we were

421
00:14:32,871 --> 00:14:34,373
looking for something

422
00:14:34,373 --> 00:14:37,876
more than what we are experiencing now.

423
00:14:39,003 --> 00:14:41,380
We know there's something more to life.

424
00:14:42,047 --> 00:14:43,173
We just don't know where

425
00:14:43,173 --> 00:14:45,050
it is or how to find it.

426
00:14:45,050 --> 00:14:48,470
And that's why I say I have spent my life

427
00:14:48,470 --> 00:14:51,724
searching for the searchers of the world.

428
00:14:53,559 --> 00:14:56,228
I've had over two million people in my

429
00:14:56,228 --> 00:14:58,147
private club, the NeoThink Club.

430
00:14:59,523 --> 00:15:01,317
Each person was personally

431
00:15:01,317 --> 00:15:03,569
invited by a letter from me.

432
00:15:04,612 --> 00:15:06,530
It's a very unique marketing approach

433
00:15:06,530 --> 00:15:08,240
that the world has never seen.

434
00:15:09,950 --> 00:15:12,453
And I have studied top marketers

435
00:15:12,453 --> 00:15:14,997
throughout the world, and

436
00:15:14,997 --> 00:15:18,167
no marketer to my knowledge,

437
00:15:18,417 --> 00:15:22,254
aside from myself, is aware of awakening

438
00:15:22,254 --> 00:15:23,964
the child of the past.

439
00:15:24,715 --> 00:15:26,884
And every person has that child, that

440
00:15:26,884 --> 00:15:28,427
child of wonder and

441
00:15:28,427 --> 00:15:29,720
excitement about the future,

442
00:15:29,928 --> 00:15:31,847
what their life would hold for them.

443
00:15:32,431 --> 00:15:34,099
But then as they're an adult, that life

444
00:15:34,099 --> 00:15:37,019
doesn't fulfill what they

445
00:15:37,019 --> 00:15:38,562
once believed it would be.

446
00:15:39,229 --> 00:15:41,732
And the searchers of the world haven't

447
00:15:41,732 --> 00:15:42,775
lost that child of the

448
00:15:42,775 --> 00:15:43,692
past that's still in them.

449
00:15:43,817 --> 00:15:46,028
When I find those people, I send them a

450
00:15:46,028 --> 00:15:47,446
letter and I invite

451
00:15:47,446 --> 00:15:49,239
them into my private club.

452
00:15:49,948 --> 00:15:51,867
Over two million people in my private

453
00:15:51,867 --> 00:15:55,412
club, and it's through my secret

454
00:15:55,412 --> 00:15:56,830
marketing trademark,

455
00:15:56,830 --> 00:16:00,417
my technique, and that is finding and

456
00:16:00,417 --> 00:16:03,087
reawakening that child of the past.

457
00:16:03,879 --> 00:16:07,049
Because I show people that they can have,

458
00:16:07,049 --> 00:16:09,802
they can have that

459
00:16:09,802 --> 00:16:12,429
greater expectation that

460
00:16:12,471 --> 00:16:13,972
they once held as in

461
00:16:13,972 --> 00:16:16,183
their youth, about their life.

462
00:16:16,433 --> 00:16:17,559
And their life is going

463
00:16:17,559 --> 00:16:19,061
by and it goes by fast.

464
00:16:19,853 --> 00:16:21,313
And at my age, it goes by

465
00:16:21,313 --> 00:16:23,107
faster than it does at your age.

466
00:16:23,649 --> 00:16:26,360
So life goes by fast, and people are

467
00:16:26,360 --> 00:16:27,861
running out of time to

468
00:16:27,861 --> 00:16:30,823
fulfill those dreams that they

469
00:16:30,823 --> 00:16:32,616
once had in their youth.

470
00:16:34,368 --> 00:16:39,498
So my secret ingredient, my secret to my

471
00:16:39,498 --> 00:16:44,712
success has been my ability to go inside,

472
00:16:45,170 --> 00:16:49,091
reawaken that child of the past that

473
00:16:49,091 --> 00:16:50,926
resigned years ago in

474
00:16:50,926 --> 00:16:54,138
this world of stagnation, in

475
00:16:54,138 --> 00:16:55,597
this anti-civilization.

476
00:16:56,557 --> 00:16:58,517
And there are stagnation traps at work.

477
00:16:59,143 --> 00:17:01,562
Just going to work and doing the same set

478
00:17:01,562 --> 00:17:03,355
responsibilities day after day.

479
00:17:03,981 --> 00:17:06,358
Well that may be great for a year or two,

480
00:17:06,900 --> 00:17:09,528
but then after five, ten, fifteen, twenty

481
00:17:09,820 --> 00:17:12,322
years, basically your life is just

482
00:17:12,322 --> 00:17:13,407
passing by and you're

483
00:17:13,407 --> 00:17:15,617
just getting older and you're

484
00:17:15,617 --> 00:17:16,535
losing out on the

485
00:17:16,535 --> 00:17:17,870
life you once dreamed of.

486
00:17:19,038 --> 00:17:21,498
I've learned how to reach those people.

487
00:17:21,790 --> 00:17:24,042
That's my marketing secret and I'm

488
00:17:24,042 --> 00:17:25,461
willing to teach it to you.

489
00:17:25,461 --> 00:17:27,421
This is my marketing secret that I've

490
00:17:27,421 --> 00:17:29,923
cultivated over the past 45 years.

491
00:17:30,299 --> 00:17:31,884
No one else knows how to do this.

492
00:17:31,884 --> 00:17:33,051
No other marketers do.

493
00:17:33,093 --> 00:17:35,053
I will teach you, I will show you how to

494
00:17:35,053 --> 00:17:36,764
awaken the child of the

495
00:17:36,764 --> 00:17:38,682
past and your potential

496
00:17:38,891 --> 00:17:39,349
customers.

497
00:17:39,767 --> 00:17:41,602
Just go to the link below, sign up for my

498
00:17:41,602 --> 00:17:43,687
free newsletter and we'll get started.