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Hello, hello everyone. I hope you're doing well. Welcome. Welcome to another live stream

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here on my YouTube channel. So I was just cleaning my teleprompter. So let me move this

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out of the way. Great. Okay. So today we're going to talk about show notes. There's a

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couple of things I want to mention first. First of all, if you are just joining me, my

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name is Joe Casabona. I am at J. Casabona on most social networks. And so if you want

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to follow me and learn more about me in and around those parts, you can. The other thing

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I want to mention really quick, which I will bring up here on the big screen is that I

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have a new piece up over on podcastworkclose.com called overcoming the seven deadly sins of

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podcasting really sucked about this. It's very long. So if you're looking for like a long

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read this weekend, I think this is this is a good one. It basically tells you what the

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seven deadly sins of podcasting are and then how to avoid them. So if you don't want your

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podcast to fall victim to the seven deadly sins of podcasting, I think this is a really

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good piece. So you can find that over at podcastworkclose.com slash sins. That's podcastworkclose.com

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slash sins. Okay, so today we are talking about show notes. I have again, up on the site,

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I have a couple of pieces that I think will be really good for informing this conversation.

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I guess I should also make sure we're actually live. If you are watching live, say hello

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in the chat. Let me know where you're coming from. And of course, if you have any questions

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about podcasting in general, or if you have questions about show notes specifically, I'd

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be happy to answer those for you. So yeah, it looks like we're live over on YouTube.

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I think I'm probably alive over on LinkedIn. I am. LinkedIn is the only place, unfortunately,

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that doesn't push comments to E cam live. So I'll have to go there and check periodically,

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but every place else Twitch, YouTube and Twitter slash X does push comments to E cam

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live. So if you have any comments, drop them here. I'll put them up on the big board. And

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yeah, we can keep rolling from there. Okay, so let's go back here. I see. Yeah. So I have

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two pieces on show notes. These both went out in my newsletter. So if you want to, you

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know, get these delivered right to your inbox, you can sign up over at podcastworkclose.com

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as well. But I started thinking about this because I saw two kind of two things pointed

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me in this direction, right? Where the first was I was giving a talk last week in my friend

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Stacy's community. And I just kind of casually mentioned show notes. And somebody in the

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audience asked, like, Hey, what, what are show notes? So I thought that was really interesting

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because like if you've been podcasting for a long time, then you're like, you already

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know what show notes are, right? They're the thing that accompanies the episode, right?

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In an app, like the text and links and a lot of podcasters say like you can find this in

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the show notes. So it's, it feels pretty intuitive if you've been podcasting for a while. Now,

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if you haven't, and in Stacy's community, right, like she encouraged and I love this,

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she encourages like messy launching, you know, just like get your podcast out there and then

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we can fix it later, which is great because I think a lot of people myself included get

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hung up on the details of podcasting or anything really. And then like we, we fail to launch

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because we're afraid of perfectionism. But you know, if you, if you are unfamiliar, then

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you might not know like, like what show notes are, why people refer to them as show notes.

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The other thing that kind of encouraged me, I'll say to write this piece is an email I

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got from my friend Crystal Prophet about, and she, she runs the profit podcast, that's

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profit with two Ts. And I think two Fs and two Ts, I'll double check that about coaching

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her friend into kind of mixing show notes all together. And her point ultimately is

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like, don't let things that, that hold you back or things that are a struggle for you

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to prevent you from actually doing the thing. And I agree with that. But I strongly believe

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that show notes are a very important aspect of growing your show. So we'll talk about

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what show notes are, how they work, how they appear in different apps, and what you could

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do to improve your show notes and hopefully grow a little bit more. So again, if you're

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just joining us, let me know, say hello in the chat, let me know where you're coming

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from if you have any questions, let me know. So let me bring up this piece here. Also,

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let me know if I sound okay. I've been messing with my board a little bit. I feel like, I

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feel like, like certain like heavy breaths come through very clearly on my microphone

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and I don't like that. And so I've been trying to like mess with the levels and the processing

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a little bit. So I mean, let me know how I sound. Okay. So what are show notes? I have

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this, I have this up here. Show notes are the text in the podcast listening app for

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a particular episode, right? Rich show notes will have a lot of information. I have seen

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show notes that are basically like a one sentence description of an episode and then like a

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link to the podcast producer. And so if you're an independent podcaster, especially, I think

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having rich show notes are important. So I think that your show notes can be defined

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by three important elements, right? We'll talk about more in a minute. But I think that

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there are three important elements to your show notes. And they are a description of

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the episode. So people know what it's about before they listen, right? This is the marketing

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copy, the thing that will hook the people and actually get them to listen. You need

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to spend some time on this, right? Like no matter how you slice it, you need to spend

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some time in this area because you don't just want to have a description that's like, in

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this episode, Joe Casabona talks to, you know, Jimmy John about sandwiches, right? Like

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that's not, that's not something that's going to get people to actually listen to the episode.

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I don't know why I'm out of focus. Okay. That's not going to be something that's actually

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going to get people to listen to the episode. You want to open a curiosity loop. Have you

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ever wondered if you should do something or have been discouraged to do something because

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everyone else is already doing it? That's how Jimmy John of Jimmy John's subs felt when

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he launched his store, whatever, like something that tells more of a story than just kind

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of like a sterile writing of what the episode has. That's really important. No matter if

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you include anything else, you need to include a good description. Number two is links and

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resources mentioned in the episode. Look, there are people who will say they never check

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the show notes, but like if, if a podcaster mentions a resource or a tool or a thing that

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you're interested in, that you're really interested in, you will check the show notes.

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Like that's like saying like, oh, well, I need groceries, but I never go to the grocery

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store. Like you're going to go to the grocery store or you're going to buy food when you

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need it. Right? So this is, I think, something that's really important because it's an opportunity

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for you to get your guests or your listeners rather to take action. It's a place where

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people can learn about your guests if you do interviews. And if you are mentioning products,

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it's a place for you to add affiliate links, right? And hopefully generate some income

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for your show. So, um, I'm like, I had, I put an affiliate link in my show notes. I interviewed

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a guest. They were doing some launch thing. They made me an affiliate. I put their link

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in that episode and that episode made me like 400 bucks. Like that one affiliate link covered

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the cost of like a month's worth of edits at the time. So, I mean, at the very least,

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you want to have links and resources and you want to make it easy for your listeners, right?

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To take action. That's also another really important part is it's really hard to get

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listeners to take action in general because listening to podcasts is such an unfocused

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activity. Like you could be driving or running or doing chores or at the gym or wrangling

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your children. And so like, you know, if you just say like, oh, check out my free resource

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at whatever, whatever. Okay. That's really ephemeral and they're not going to remember

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it later. And are they going to be able to find the link later? And if, but if you put

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it in the show notes, then on their next break, they can at least check the show notes, right?

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I think you go, Oh, well, they mentioned this. So I'm going to, I'm going to check in the

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app where I'm currently listening, right? At least book market. So like you want to

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make that as easy as possible. And then number three is a call to action, right? You should

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always have a call to action for your listeners, whether it's join my mailing list or leave

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feedback or go and like, now it could be like, if you're listening in Spotify, leave a comment.

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Or I guess soon, right? Cause that's like rolling out. You want people to take action

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and just saying it on air, like yes, you want to have an easily speakable URL, but you also

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want to place where they can go and click on a link in the app they're using. So, you

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know, this is, this is super important. I say here, I suspect the main reason they're

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called show notes is they're largely made up of links during the show, right? Like back

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in the day when podcasting first started, like you kind of needed a following, right?

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Because people had to download your episodes and put them on your, on their iPod. That's

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why it's called podcast. And so like show notes is just like, Hey, we mentioned some

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stuff, but now they've evolved and they have so many things available. So, you know, I

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think that that's really important. So, um, show notes are a place for you to leverage

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your audience in a really effective way. Um, and a way for you to grow your show in a really

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effective way. Okay. So, um, I, you know, I, I kind of touched on this, like why you should

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have them. Uh, I'll, I'll show this here. Um, I kind of touched on this, like why you

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should have show notes. Um, but I think that this is a good analogy, right? Have you ever

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woken up in the middle of the night with a great idea and you were like, Oh, I'll remember

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that in the morning, but you definitely don't remember that in the morning. That's like,

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that's the experience of not having resources in your show notes, right? It's like, Oh man,

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they mentioned this really cool thing and I can't remember what it was called. So I guess

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it's lost forever, right? Like they bet I can, I can rewind and try to find where they

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said it. But if you have like an hour long podcast, are you going to really sift through

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just to find a thing like, you know, you're going to hope you come across it again. So

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that's like another reason that you should have good show notes. Um, lots of resources.

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And so before we get to the format, I want to mention this other piece I have, um, because

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I published the one we were just looking at and I got some really good feedback from people.

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Like I got really good comments, right? My friend Alistair McDermott said, I think show

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notes are useful to help listeners decide if the episode is for them. I think the episode

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page on your website is for the resources. Uh, and then Leo, uh, over on Twitter said,

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you know, um, I have a love hate relationship with show notes. I hate creating them. I love

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having them. When I listen to podcasts, I always want to look at them and I never do.

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I don't know Leo, but like, I have a hard time believing this statement. I always want

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to look at podcasts, but I never do or pot show notes, but I never do. Um, that's that

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statement's really hard for me to believe. Um, this is actually one of the reasons I

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think all podcasters should have a chat bot. Okay. He, and in the thread, uh, he does like

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go on to explain more about why, but, and I think these are good points, right? They're

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both really valuable assets for podcasters. A website is absolutely crucial. Like you

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need a website for your podcast and I would strongly encourage you to have one that is

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not just the default one you're hosting provider gives you. That's a good backup. It's a good

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place. Like for like one off episodes, I guess, but you really need a good website. Like I

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would say that part of the reason that my show grew so much in the beginning is because

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I had a good website, right? I've got, uh, I've got subscribe buttons here. I've got

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the latest episode. I've got a search bar. If you click through to one of these episodes,

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there's Becky's, Becky's is probably really good. Uh, for that, right? I've got like a

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feedback link and the subscribe buttons again, which takes you to a subscribe page. I've

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got a call to action for people to join a little this as pro. It should be accelerate

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now, but, um, I've got the description, the takeaways, the links and the transcript. This

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is the canonical resource, the canonical link where I can send people and not have to worry

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about if they, you know, if I'm sending them to Apple podcasts, are they, uh, am I excluding

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them because they use Android and they don't have access to Apple podcasts, right? So,

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and then this is, I forget what episode number this is, and I can't see it here on the, oh,

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whoops, um, I can't see it here on the artwork. But if it, you know, if it was like 345 or

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something, then I say, yeah, just go to a streamlines.fm slash 345. Having a good website

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is crucial to having, um, a podcast that grows. It's a universal place to send your

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listeners and a unit and a chat bot can also be really good, right? Especially if you have

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like deep transcripts and you've been talking about a lot of stuff, uh, you can have a chat

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bot that like catalogs all of your transcripts and you could say like, Hey, when did Joe

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talk about accounting, right? Or whatever. I just interviewed my accountant for my podcast,

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so it's top of mind for me. Um, I think both of those things are really important. So like

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I definitely don't want to, um, like put down either of those statements because they're

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both true, but there is a fatal flaw in both of them. And that is that you are creating

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friction, right? If you have your resources on another link, right? If you have the description

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and then you say, get all the resources at streamline.fm slash 425, that's one more step

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the user has to take. The listener has to take that creates friction. Why not just send

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them to your signup page or to the product that you're promoting because you want to

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meet them where they are. And I responded to Alistair here and I said, um, you know,

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this is really good, but also like Google is not crawling podcast apps, right? Like

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it's not crawling overcast or Apple podcasts, at least not that I know of or Spotify and

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Apple podcasts and Spotify are not crawling the web for your show. Like when someone searches

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for your podcast, the rich, especially in Spotify, like it's like questionable and

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Apple podcasts, but when someone searches in Spotify, the richer your show notes, the

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more likely it is that you'll be found, right? In inside of those show notes. So you want

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to have parity between the two. And then Leo again, like I agree that a chat bot could

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be very helpful for a podcaster, but he says, when I listen to podcasts, I always want to

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look at show notes and I never do. If you never take the action of looking in the app,

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you're already using. I, again, I have a hard time seeing a situation where people will

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then instead go and interact with your chat bot on your website, right? A chat bot is

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great for long-term discovery and user experience for like for your listeners to find stuff

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later. Show notes are the thing that you like this is the thing that will help them take

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action now. And that's what you want from your show notes. You want people to subscribe

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to your podcast and maybe share it and subscribe to your mailing list. And if you're like,

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go talk to my chat bot about it, that's like, that's not good. That's not good. Or even

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like go look on my website. Also not good. Right? The fewer steps that you can make for

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your listeners to take the action, you want them to take the better. In that article,

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I say you want to meet them where they are, create a frictionless experience and meet

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them where they are. Because if we are already recognizing that it's hard for it's hard

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to get listeners to take action, any amount of friction makes it harder. So, you know,

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I think, again, I don't want to pick on Leo here, but like these two, like these statements

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are in my opinion diametrically opposed. Right? And I follow Leo like I don't, again,

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I don't know him personally. I'm sure if we had a conversation that was more than just

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a tweet, we'd find more common ground. But we want as little friction as possible. Right?

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And so, you know, if we look at the benefit of detailed show notes, we will achieve Alistair's

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goal, which is to convince people to listen. Right? And I'll get to the format in a minute.

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We put our primary CTA right in the app where people are, so we're meeting them where they

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are. We give them a reason to keep reading the show notes because we've added more detail.

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And then we can provide other resources or a secondary CTA, like a chatbot, right? Hey,

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if you liked this episode, you should go talk to my chatbot and find other episodes where

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I talk about the thing that you liked the best. Right? It doesn't even have to be like,

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hey, I also talk about accounting in these episodes. Right? In my interview with my accountant,

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we talked about LLCs a little bit. And you'd be like, hey, if the thing that stood out

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to you was like incorporating your business, like head on over, talk to my chatbot about

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what other episodes I talk about that in. Right? And then as I was writing this article

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the last night, my friend Michael Bicket commented another reason why detailed show notes are

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important. A new reason for detailed show notes spotifies new comments feature on platform

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comments may potentially reduce listener need to interact with podcasts on their socials.

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And I would add on their website, right? Like if people get everything they need from the

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platform, then they don't need to leave the platform to go to the website. And if they're

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commenting and interacting and finding other stuff to listen to, you want everything to

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be there. Right? It will, however, it will, however, increase visibility of show notes.

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Right? So this is like the comments will increase visibility. If podcasts just have affiliate

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links for other TTAs, they absolutely need to be in show notes instead of relying solely

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on their website or socials. I agree wholeheartedly, right? I mean, look at YouTube. Look at all

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of the effort YouTube has put in to keeping people on platform. Not only, not only because

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like comments are there and more and more content is there and the recommendation engine is

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there, but like you can purchase products right from a YouTube video, right? Like you

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can become a member on YouTube. You can subscribe to community posts, right? You basically have

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if YouTube wants people to stay there and so they're giving creative the tools to fully

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interact with and monetize their audience on platform. Spotify is very obviously trying

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to do that with podcasting. And I'm not saying it's a good thing in the sense that like your

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content should be everywhere and that's the reason that you might want to have a website.

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But YouTube is very successful and has made people very successful. And it's very convenient

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for people, for the people consuming your content. And so you want to make this as convenient

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as possible for your listeners. So that's everything I have to say about show notes

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as far as like why you should have them. The other thing I want to dig in on here, I'll

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go back to the other article actually, is the format. So let's talk about this format

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a little bit. I'll do like a quick, actually I'll do a quick comments check. If you're

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just joining me, let me know, say hello. Let me know where you're coming from. If you have

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any questions about show notes or podcasting in general, I'm happy to answer them. So let's

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see. Don't see any comments over here. I'll go to LinkedIn because that's the place that

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doesn't push comments to me. Don't see any comments over there. Okay, so great. We are

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so ready to move on to the next spot. I don't I don't know why my camera is not focusing

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the right way. Okay. This is like a new issue. It's super weird. Okay. Where are we? Okay,

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great. So let's talk format. And I'll say like I don't fully follow this format yet.

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I have like a little bit of technical debt as far as how my show notes are put together.

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But as I was thinking through this, I basically thought of this and published it before I

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started implementing it. But as I was thinking through this, I think that this is a very

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good format for show notes. You have the hook and the description, right? So for the for

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the episode I am working on now, which is Rachel's episode, this is not fully written

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yet actually. But the hook is when I first started my business, I was 14 years old.

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My income was pretty light and my expenses were even lighter. I didn't even pay for

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hosting. Like I hosted my few client websites on a web server in my bedroom. But even then

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I started to write this and then I realized what time it was. So and then this is like

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the AI summary that I'm going to like bastardize and turn into like an actual good piece of

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writing. So but even I'm writing here but even then I knew the importance of keeping

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track of my expenses, right? And then I'll kind of go on to why you should listen to

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this. Like if you're a solopreneur and you're wondering about expenses and essentially how

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to like maximize your tax refund and keep more of your money and keep an eye on things

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like this is what you need to do. I think this is someplace a lot of solopreneur struggle.

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And so while it's not like strictly automation focused, it is like time like from a time

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saving perspective. My accountant Rachel has saved me a ton of time and money by setting

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these things up the right way. So that's going to be my job in the hook and description,

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right? Why you should listen where I break from this format is I put the top takeaways

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right after the hook and description. But I think at this after the hook and description,

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you want to put your primary CTA, right? Because you've hooked people now they are ready to

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go. And so you could say, by the way, get more advice like this on my mailing list,

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right? Or if you want to hear this conversation ad free and extended, Rachel and I dive into

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my business even more. And I ask her questions about my business that she knows better than

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me. You can become a member, right? And I have the link to the membership. That's going

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to be my primary CTA for streamlined solopreneur, right? Because that is that's a pot. It's

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not a podcast I'm doing like separately from my business is only part of my business. But

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it's not. There's nothing I talk about in that show that's kind of directly related

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to my coaching business. So that's just kind of like its own stream of income and a thing

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that says that I can point you to be like, Hey, I know what I'm talking about because

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look at this show, right? Anyway, that's the hearing over there. I mean, but you should

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think about your your primary CTA, right? I've always said that you should have one clear

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call to action for listeners to take. Because if you are throwing a bunch of things at them,

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then they're not going to remember any of them, right? When I tell my seven year old

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or my four year old to do something. And if I tell them to do like three things in a row,

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they are not going to do any of them. They're going to forget the first thing I said. And

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then they're going to be like, I don't know what to do now. So instead, I tell them I try

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at least to tell, I try to tell them to do one thing at a time. So have your primary,

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think about your primary CTA, think about the goal of your podcast and the action that

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you want your listeners to take and put that here. Then you want to have top takeaways from

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the episode, right? So you have the hook in description, you have your calls to action,

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but you want them to keep reading because you want them to see all of the fun stuff

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you have to offer. So here, again, if we look, if we look back at Rachel's document,

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I basically, this is like the only place where I really use AI properly, I think,

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not the only place, but the most common place, right? Is I say like, give me five to three

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to six top takeaways from the episode. And then I compare these with my notes and I go,

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okay, yes, I wrote this one down, I wrote this one down. I've got the top three now, right?

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Like just to see if AI surfaces anything that I might have missed in the conversation. So then

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I have the top takeaways, which again provides more content for the crawlers and the apps to search

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in. Then I have, if I have sponsors, so this is another place like I put the sponsors at the

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bottom, I should, I want to put them. And again, this is a little bit because right now they're

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dynamically inserted by my podcast host. But I don't know if I'm really, what they have is

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not real dynamic ad insertion. It's more like you can slide some content in there later,

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without having to edit or record it live. And so I, you know, I think as I rework how I do

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sponsorships, there's a big benefit to that, right? Which is that I have until, you know,

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maybe two days before the episode goes live to sell those sponsor slots. But I think it makes

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for a worse experience. And I'd rather have those spots sold. And then I could always like add it

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dynamically in later, right? It's like there's, there are ways around that, right? And so anyway,

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I'd like to put the sponsors here under the top takeaways, right? They're higher in the list. So

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they're called out a little bit more. And then they're mentioned in the show. Depending on what

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you negotiate with the sponsors, like some sponsors want to be listed at the very beginning of the

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description, especially on YouTube, that's between you and your sponsors. You could put them above

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the primary CTA. I think that my goal is to serve my listeners of the best way for me to serve my

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sponsors is to properly serve my listeners, because then my listeners will trust me more,

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and therefore be more open to listening to my sponsors or listening, learning about my sponsors.

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And so I'd rather have these three things here. And then the sponsors, because they're still like

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high in the description, right? I guess I could put them under the primary CTA. But again, I want

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to provide a bunch of valuable information and then hit them with the sponsors. That's my goal.

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If you don't have sponsors, it doesn't matter. You can just skip right to the show notes. And this

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will be any of the links that you mentioned. And really, like it should be, if you say I'm going

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to include this in the show notes, or you let you mention an interesting link or resource, it should

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be in the show notes. Because because then you are showing you're teaching your listeners, hey,

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if I mention an interesting link, go to the show notes, go to the description in your app,

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and you will find that. And then they'll see everything else too. They'll see the call to

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action. They'll see the sponsors. They'll see a transcript or a link to the transcript.

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That one's a little different, right? Apps handle transcripts differently.

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Putting a full transcript into the description box probably isn't going to work, which is why I

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say possibly a link to your transcript. Modern podcasting apps support transcripts now. So

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as long as you add the transcript in the right place in your podcast host, then you should be

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good to go. So like if I go over to, let me see, if I go to rss.com and go to one of my actual podcasts,

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right, rss.com, which full disclosure, I am an evangelist for rss.com. But you know, if I go

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over here, right, they have the transcript, transcript has been added to the episode. And then

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if I just look at it here, like on the website, there's a separate section for the transcript.

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If I look at this in Apple podcasts, oh gosh, I'm like pointing to all of this and I just

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realized I'm not sharing my screen. So here we support transcripts in rss.com. And then on the

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website, you know, we have the time stamped transcript. This is, we'll automatically generate,

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rss.com, we'll automatically generate transcripts for free. And then we include them here. If I go to

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Apple podcasts, and you know, I look up the TIL podcast since that's the one I'm talking about,

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and then I look here, Apple podcast displays the transcript here. And the Apple podcast will also

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automatically generate one. You can also flag that as a transcript here. And then you can also

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flag that, hey, if I provide a transcript, I want you to use that. So if we look at a streamlined

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solopreneur, let's see. No, are we not doing the transcripts for this one? Let me, I guess let me go

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to an older episode. This one. Okay, so the transcript's automatic. I don't know why it's showing the

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automatically generated one here, but my point, my point being that this is a play, this is an

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opportunity for you to share the transcript or a link to the transcript. So, and you can kind of see,

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I can't like bigify this, I don't think in Apple podcasts, which is frustrating. But you can see,

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like I have a, you know, a lot of description here, the top takeaways, the sponsors, and then

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and then my primary call to action, right? So I, this is where I need to rearrange a few things.

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And these live streams are really for me to like kind of hash this stuff out, right? So you can see

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the example here, where I could make things a little bit better. And maybe what I'll try to do is

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show this on my phone, so that you can kind of see like how it looks in apps.

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Yeah, so I'm going to try to do that right now. I say try, I should be able to. This is like a

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pretty, this is like a pretty common thing I do these days. I just, I'm not, I wasn't quite set up

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to do that. So let's see, get the right and then, of course, if you have any questions,

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I'd love to answer them for you around show notes or podcasting in general. Again, if you're joining,

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I see people like steadily joining. So if you're just joining us, say hello, tell me who you are,

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where you're coming from. If you have any questions about my setup or

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anything at all, I'm happy to answer them. While I find the right cable for me to,

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let's see,

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this is really good. This is great content right here.

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Where, let's see, this, this one should work. I can never find the cable I need to find when I

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need to find it. This one will not work. I just remembered that I'm, so this is actually

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better than it should be. I forgot I was using an iPhone 15. Let's see.

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Dude, this is great content, isn't it, everybody? Am I losing? Is everybody gone now?

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Oh, you're all sticking around. That's really nice. Okay, so I need to trust this device.

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We're good there. And so then I should be able to switch to this

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other device. Oh, wonderful. So I have recording on. Okay. So if I open Apple podcasts,

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I hope I don't get a text. All right. So we can see if we go to Justine's episode,

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you can see what it looks like here in Apple podcasts, the top takeaways, the show notes.

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And yeah, I'm like a little bit surprised that there's no transcript in the app right now.

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So again, if I go back and look at Sarah's episode, and I scroll down, we have the transcript right

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here, automatically generated. If I go to Overcast, and I go to, you guys can see all the baseball

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podcasts I open to, I guess. And I should mention that Overcast, Marco Arment just announced that

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he's revamping this app. So it's going to change. But again, you can kind of see the same

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format here. I'm not seeing transcripts in this one. So if we go to Spotify,

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I'm sure Spotify will probably just start playing music frustratingly.

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You know, like start playing an episode. Yeah, newest episodes filter.

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Newest. Okay. So if I go to Justine's episode, you could see what the show notes look like here.

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And yeah, I'm not seeing transcript support here. So point being, I do like I do upload

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the transcripts. And maybe I'll try like podcast guru. I don't use this is just like an app I use

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for testing. Yeah, this is like, I wonder if

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so I use a different host than RSS.com for this podcast, because there's a private podcast

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and dynamic ads associated. And I wonder, I wonder if they don't display transcripts the right way.

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So like what's a let's see, there's an pod news is probably doing transcripts the right way.

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The pod news here. Very rich show notes. Okay. I mean, so maybe apps just aren't displaying.

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Maybe these apps aren't displaying transcripts. Go to pod news here.

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Let's do pod news weekly. And go here. Okay, so we've got chapters. Yeah, I mean,

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maybe it's just maybe we aren't seeing transcripts in the app for whatever reason.

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I like maybe maybe I have to start playing it. I'm really sorry. Yeah. Really interesting. I

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would have assumed that I would have seen if you're like in the live stream and you know the answer

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to this and you're screaming at your screen, let me know. Because I'm really curious about this.

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But anyway, getting back to this format, transcripts really important to include either way a link to

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the transcript is probably what you want. Or if you include again, like I showed you so I showed

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you rss.com if I show you my use transistor for streamlined solopreneur. If we okay. So oh yeah.

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So like the transcript for Justine's episode is complete. And then if I go to like if I go to

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the transistor webpage, the transcript is there. But like I said, I'm not pointing people to this.

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I'm pointing people to my actual website. So really interesting. I didn't I don't think I

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realized like how poor transcripts support in apps was. Maybe that will change since Apple

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has started supporting, you know, started doing their own transcripts. I do there's a there's a

382
00:44:15,680 --> 00:44:28,640
setting in in transistor. I think. Oh no, it's in it's in Apple podcast connect, where it's like

383
00:44:28,640 --> 00:44:34,640
use use the transcript I provide and if I don't provide a transcript, then generate one.

384
00:44:35,920 --> 00:44:40,240
But I'm not sure if they're actually reading the transcript feed or not, like the transcripts tag

385
00:44:40,240 --> 00:44:45,840
in the feed. I definitely need to double check that. So but ultimately, if we kind of this part

386
00:44:45,840 --> 00:44:51,360
not withstanding, this is to just let you know that you should definitely have transcripts.

387
00:44:52,880 --> 00:44:57,760
Hook in description to get people to listen. Primary CTA to get them to take action.

388
00:44:58,400 --> 00:45:04,160
Top takeaways to continue to deliver value in the show notes. Sponsors if you have them.

389
00:45:04,160 --> 00:45:10,000
Show notes, which is like the links and resources. And then a link to your transcript. Or if they're

390
00:45:10,000 --> 00:45:16,960
really long, reiterate your CTA, I guess here. This is something that again, I haven't fully you,

391
00:45:16,960 --> 00:45:23,120
I mean, you saw right, I haven't fully implemented it. But it's definitely something I'm going to

392
00:45:23,120 --> 00:45:29,840
experiment with over the next few weeks. I'm going to get with my VA and kind of explain to her what

393
00:45:29,840 --> 00:45:35,440
I'm thinking and changing the format. You know, something else that I want to do a little bit

394
00:45:35,440 --> 00:45:41,520
better is because my directions for her, I should say this, right, my directions for her

395
00:45:42,640 --> 00:45:49,120
are not very good. I don't provide her, excuse me, I don't provide her with the exact links I want

396
00:45:49,120 --> 00:45:58,160
to include. And so, you know, she'll like in my show doc, I usually just have the word link,

397
00:45:58,160 --> 00:46:04,640
I tell her to look for the word link. And if she doesn't see that word, then then she only includes

398
00:46:04,640 --> 00:46:14,800
a link to the guest. So what I should probably do a little bit better is as I'm putting this, so the

399
00:46:14,800 --> 00:46:28,080
way my, the way that my process works is I will record the episode, I will write the description

400
00:46:28,080 --> 00:46:34,640
and the top takeaways, and then I'll send the document to my VA and say, hey, take the summary,

401
00:46:34,640 --> 00:46:40,400
write the description and the top takeaways, and then look through this document for any time I

402
00:46:40,400 --> 00:46:48,160
write the word link and find the link and add it to the show notes. When it's really unclear,

403
00:46:49,040 --> 00:46:54,160
she just grabs whatever link she can find, she's not, she can't read my mind, and she doesn't have

404
00:46:54,160 --> 00:47:01,040
access to my affiliate links either. So I think what I should ultimately do is when I'm doing the

405
00:47:01,040 --> 00:47:09,600
summary is also create the links, or otherwise give her a tool for her to find the links I'm

406
00:47:09,600 --> 00:47:14,640
thinking about or the affiliate links myself. So, you know, I think that's probably what I

407
00:47:14,640 --> 00:47:20,640
ultimately need to do to create better show notes, because what I've been doing is like after the fact,

408
00:47:20,640 --> 00:47:27,840
adding the links that she didn't add, and I'd like to have that all done upfront, right? So,

409
00:47:28,720 --> 00:47:34,400
I'm good at like noting them during the interview in the document, but I've been mostly leaving it

410
00:47:34,400 --> 00:47:46,080
to her to do, which, again, I want to express, I wanted to express that it's not her fault,

411
00:47:46,080 --> 00:47:53,360
it's my fault. Matt Medeiros coming in, why is this so small? What is happening here? What is this?

412
00:47:54,720 --> 00:48:03,520
Oh, I broke something in, in Ecamm Live is what happened. No background color.

413
00:48:04,880 --> 00:48:09,680
Well, background. What about the text? This is so weird. This looks so bad.

414
00:48:09,680 --> 00:48:15,600
This is what I get for messing with stuff like right before a live stream. Don't do that.

415
00:48:17,440 --> 00:48:24,960
Great. That looks better. Yeah, what you wanted to say was more apps should all support podcasting

416
00:48:24,960 --> 00:48:30,560
2.0 transcript tab like Apple finally did. That's exactly what I wanted to say, right? Like,

417
00:48:30,560 --> 00:48:40,480
for sure, more apps should support this. So, if you're unfamiliar, podcasting 2.0 is,

418
00:48:41,760 --> 00:48:45,680
gosh, what's the best way? Well, I'll bring up the website that describes it a little better.

419
00:48:45,680 --> 00:48:52,800
It's basically just like a new set of features. Podcasting2.org

420
00:48:52,800 --> 00:49:03,040
is the website that I like to go to. Oh, my gosh. This all, like, this has been redesigned?

421
00:49:05,520 --> 00:49:11,440
Maybe it's just like supporting dark mode. No, I think this got redesigned. Okay.

422
00:49:12,800 --> 00:49:17,680
Anyway, podcasting 2.0 is making podcasts better for audiences, listeners, and developers,

423
00:49:17,680 --> 00:49:25,440
richer listening experience, more features for podcasters to have. So, transcripts is really nice.

424
00:49:27,920 --> 00:49:33,280
They're called namespaces, but it's like, let's call namespaces features, right? That's essentially

425
00:49:33,280 --> 00:49:42,960
what they are. And this is basically like a document for podcast apps and podcast hosts to follow

426
00:49:42,960 --> 00:49:51,120
to implement these universal features so that we don't have, like, vendor lock-in or features only

427
00:49:51,120 --> 00:49:58,640
in one place or another. And it's a really good initiative, right? This is like what makes the

428
00:49:58,640 --> 00:50:07,200
open web the open web, is there's a spec, essentially, for features that browsers should implement

429
00:50:07,200 --> 00:50:16,640
so that you have mostly a, like, a homogenous experience across various apps, or consistent,

430
00:50:16,640 --> 00:50:23,840
and there's the right word. And so, there are some really good features here, like transcript is one,

431
00:50:23,840 --> 00:50:31,360
chapters is another to make it easy to jump around. I want to see better supported chapters

432
00:50:31,360 --> 00:50:37,920
across the board. I want chapters, like, I want adding chapters in podcasts to be as easy as

433
00:50:37,920 --> 00:50:45,520
adding chapters in YouTube. And right now, that's not the case, because the chapters need to be

434
00:50:45,520 --> 00:50:54,080
embedded into the MP3. Some apps do a good job of supporting, like, text chapters in the show notes.

435
00:50:54,720 --> 00:50:59,200
So that's my, if you're interested, leave a comment and I'll do, like, a whole

436
00:50:59,200 --> 00:51:05,680
live stream on chapters. Podroll is recommending other podcasts. And then there's, like, you know,

437
00:51:05,680 --> 00:51:14,320
locked. I don't know what got, like, the popular tag here, but locked is probably the one that is the

438
00:51:14,320 --> 00:51:22,000
most supported, because this means that people can't just straight up steal your podcast. So, like,

439
00:51:22,000 --> 00:51:28,480
this is a really important one. And then, you know, funding clips, that's really interesting,

440
00:51:28,480 --> 00:51:42,960
season numbering location. Lots of really good extra info to make the podcast experience richer,

441
00:51:42,960 --> 00:51:52,400
because main thing is that podping is a way to, like the way the app, the way most apps work is

442
00:51:52,400 --> 00:52:00,480
they will periodically check the feeds that you're subscribed to. So that's every 15 minutes. Whereas

443
00:52:00,480 --> 00:52:08,160
if they implement podping, the feed basically sends out a signal saying like, hey, it's like email,

444
00:52:08,160 --> 00:52:09,680
and then it'll get downloaded.

445
00:52:09,680 --> 00:52:14,680
So a lot of really good features here in podcasting 2.0,

446
00:52:14,760 --> 00:52:16,060
but like these three,

447
00:52:16,060 --> 00:52:18,920
I mean, transcripts especially are crucial, right?

448
00:52:18,920 --> 00:52:23,920
Transcripts and chapters are a way to make your podcast

449
00:52:24,840 --> 00:52:27,980
more accessible to more people, right?

450
00:52:27,980 --> 00:52:30,060
Transcripts for people who can't listen

451
00:52:30,060 --> 00:52:32,520
or prefer to read or skim

452
00:52:32,520 --> 00:52:35,880
or are looking for something specific that you said.

453
00:52:35,880 --> 00:52:39,720
And then chapters to let people jump around

454
00:52:39,720 --> 00:52:42,160
to the part of the episode that they wanna hear, right?

455
00:52:42,160 --> 00:52:46,040
I love using chapters as a listener.

456
00:52:46,840 --> 00:52:51,720
As a podcaster, I use them more in podcast workflows

457
00:52:51,720 --> 00:52:55,360
than I do in the Streamline solopreneur

458
00:52:55,360 --> 00:52:58,880
because I feel like I'm kind of telling a whole story

459
00:52:58,880 --> 00:53:00,080
in the Streamline solopreneur

460
00:53:00,080 --> 00:53:03,840
and it's not like a segmented show,

461
00:53:03,840 --> 00:53:05,880
you should listen to the whole thing.

462
00:53:05,880 --> 00:53:07,520
But in podcast workflows,

463
00:53:07,520 --> 00:53:09,880
like I have a three things in podcasting,

464
00:53:09,880 --> 00:53:13,280
if you don't care about the first thing,

465
00:53:13,280 --> 00:53:15,120
you can jump right to the second, right?

466
00:53:15,120 --> 00:53:17,880
So I love using chapters for that.

467
00:53:17,880 --> 00:53:21,640
So anyway, Matt, you've sent me on a little bit

468
00:53:21,640 --> 00:53:23,840
of a soapbox thing, but yeah, I agree wholeheartedly.

469
00:53:23,840 --> 00:53:28,440
Like you should, more apps should implement

470
00:53:28,440 --> 00:53:31,160
podcasting 2.0 features.

471
00:53:31,160 --> 00:53:36,040
I use Overcast.

472
00:53:36,040 --> 00:53:38,280
And so I'm really excited for this redesign.

473
00:53:38,280 --> 00:53:40,880
I'm actually kind of bummed I'm not on the beta,

474
00:53:40,880 --> 00:53:45,360
but I don't know, I didn't realize that there was,

475
00:53:46,600 --> 00:53:49,680
I think I was on the beta and then like he purged everybody

476
00:53:49,680 --> 00:53:52,240
and I was using Pocket Casts at the time,

477
00:53:52,240 --> 00:53:54,640
like I was trying out Pocket Casts for a while,

478
00:53:56,360 --> 00:53:57,640
but I went back to Overcast.

479
00:53:57,640 --> 00:54:02,640
Anyway, I'm really excited for the Overcast redesign

480
00:54:02,720 --> 00:54:07,720
to see if he has implemented more,

481
00:54:09,080 --> 00:54:10,760
Marco is his name,

482
00:54:10,760 --> 00:54:15,760
if he has implemented more podcast 2.0 features.

483
00:54:16,440 --> 00:54:19,240
I'm also like something that's noodling,

484
00:54:19,240 --> 00:54:20,360
that's like needling at me.

485
00:54:20,360 --> 00:54:22,320
Maybe this is, if no other questions come in,

486
00:54:22,320 --> 00:54:23,240
this is where we'll leave it

487
00:54:23,240 --> 00:54:26,720
because I know it's almost three o'clock,

488
00:54:26,720 --> 00:54:29,560
even though for some reason my phone says 941.

489
00:54:30,480 --> 00:54:32,040
I don't know why that's happening.

490
00:54:32,040 --> 00:54:34,240
I'll unplug my phone.

491
00:54:34,240 --> 00:54:38,920
Okay, that was insanely weird, whatever that was.

492
00:54:38,920 --> 00:54:43,420
Something that has been poking at me is,

493
00:54:49,400 --> 00:54:51,400
oh, well that's not gonna be right at all.

494
00:54:51,400 --> 00:54:56,400
Like how, why isn't the transcript showing up?

495
00:54:58,680 --> 00:55:00,000
So let's see.

496
00:55:01,800 --> 00:55:03,640
This'll be a show and tell thing.

497
00:55:03,640 --> 00:55:05,440
If I click RSS feed.

498
00:55:05,440 --> 00:55:10,440
Like the transcript is not in the RSS feed.

499
00:55:22,200 --> 00:55:23,600
If we view the source here.

500
00:55:28,040 --> 00:55:33,040
Like I should really ask, okay, like, okay,

501
00:55:33,040 --> 00:55:34,040
so here's pod role.

502
00:55:34,040 --> 00:55:36,520
These are the podcasts I recommend.

503
00:55:37,520 --> 00:55:41,160
Support my trailers.

504
00:55:43,160 --> 00:55:45,760
I'm testing out a new category here.

505
00:55:49,560 --> 00:55:51,040
Season numbers.

506
00:55:57,040 --> 00:55:59,040
Okay, transcript URL.

507
00:55:59,040 --> 00:56:03,720
Transcript URL is this.

508
00:56:05,280 --> 00:56:08,520
So it is linking to a transcript.

509
00:56:08,520 --> 00:56:09,360
Whoops.

510
00:56:11,960 --> 00:56:14,760
It is linking to a transcript for the episode.

511
00:56:15,760 --> 00:56:20,400
So I guess it's just, it's up to a lot of times.

512
00:56:20,400 --> 00:56:22,120
Okay, so this is justines.

513
00:56:24,160 --> 00:56:26,440
Yeah, so I don't know if it's just that,

514
00:56:26,440 --> 00:56:29,240
like I'm using a text format and that's not right.

515
00:56:30,360 --> 00:56:32,760
That's something I should dig into.

516
00:56:32,760 --> 00:56:35,360
But I didn't really think about digging into until now.

517
00:56:36,720 --> 00:56:40,040
But like maybe, actually,

518
00:56:41,120 --> 00:56:43,080
come on this journey with me my friends.

519
00:56:47,560 --> 00:56:52,560
Let's see, URL type, okay plain text HTML VTT JSON.

520
00:56:52,560 --> 00:56:55,720
Language, the language of the link to transcript,

521
00:56:55,720 --> 00:56:56,960
if there's no language given,

522
00:56:56,960 --> 00:56:58,560
the link is assumed to be the same language.

523
00:56:58,560 --> 00:57:02,000
Okay, well, if it's captions.

524
00:57:02,000 --> 00:57:04,360
So like this is accurate.

525
00:57:04,360 --> 00:57:05,440
This is fine.

526
00:57:05,440 --> 00:57:06,280
Where is it?

527
00:57:09,560 --> 00:57:12,560
I've lost it already.

528
00:57:16,760 --> 00:57:18,760
I guess I've, oh there it is.

529
00:57:18,760 --> 00:57:19,600
Podcast.

530
00:57:19,600 --> 00:57:21,480
Type, text, plain.

531
00:57:21,480 --> 00:57:23,000
So like this should be fine, right?

532
00:57:23,000 --> 00:57:24,880
Like this should be something that apps can pick up.

533
00:57:24,880 --> 00:57:27,800
So I don't know, that's something I'm very curious about.

534
00:57:29,800 --> 00:57:32,960
But let me see, I haven't seen any more questions come in.

535
00:57:32,960 --> 00:57:36,600
I will head over to LinkedIn to make sure that is true

536
00:57:36,600 --> 00:57:41,600
since I don't really know how comments work on LinkedIn.

537
00:57:41,600 --> 00:57:45,480
No, no comments there.

538
00:57:45,480 --> 00:57:46,800
So that's it for this live stream.

539
00:57:46,800 --> 00:57:49,200
Thanks so much to everybody who stuck around and watched.

540
00:57:49,200 --> 00:57:51,400
I hope you found it helpful.

541
00:57:51,400 --> 00:57:56,400
Thanks to Matt for putting into words

542
00:57:56,800 --> 00:58:00,800
what I was trying to say nicely in the stream.

543
00:58:00,800 --> 00:58:03,000
Thanks Matt for showing up in the chat.

544
00:58:03,000 --> 00:58:05,600
If you have any questions about showing

545
00:58:05,600 --> 00:58:06,600
or something like that,

546
00:58:06,600 --> 00:58:07,600
I'll just leave it there.

547
00:58:07,600 --> 00:58:08,600
I'll just leave it there.

548
00:58:08,600 --> 00:58:11,800
If you have any questions about showing or something like that,

549
00:58:11,800 --> 00:58:13,000
let me know.

550
00:58:13,000 --> 00:58:17,600
You can find me on socials or head over to podcastworkflows.com.

551
00:58:17,600 --> 00:58:19,800
Check out my seven deadly sins article

552
00:58:19,800 --> 00:58:21,400
and join my mailing list.

553
00:58:21,400 --> 00:58:22,800
Thanks so much for watching.

554
00:58:22,800 --> 00:58:41,800
And until next time, I can't wait to see what you make.