1 00:00:00,000 --> 00:00:09,200 Hello, hello, welcome to the live stream. 2 00:00:09,200 --> 00:00:10,920 We're getting up and running here. 3 00:00:10,920 --> 00:00:14,680 I don't have my B machine ready to go right now. 4 00:00:14,680 --> 00:00:22,680 So I'm just going to double check that everything is working as expected here on the old iPad. 5 00:00:22,680 --> 00:00:23,680 So let's see. 6 00:00:23,680 --> 00:00:24,680 Yeah, we're here. 7 00:00:24,680 --> 00:00:26,960 We're live on YouTube. 8 00:00:26,960 --> 00:00:28,160 Check that off the box. 9 00:00:28,160 --> 00:00:35,640 This is where like a producer would be like a separate producer would be amazing. 10 00:00:35,640 --> 00:00:37,240 But I don't have that. 11 00:00:37,240 --> 00:00:40,720 And it's kind of capricious when I go. 12 00:00:40,720 --> 00:00:43,520 It's not really capricious when I go live, but here I am. 13 00:00:43,520 --> 00:00:44,520 Great. 14 00:00:44,520 --> 00:00:46,440 I'm live on LinkedIn. 15 00:00:46,440 --> 00:00:51,000 Let's double check Twitter slash X. 16 00:00:51,000 --> 00:00:53,340 Welcome welcome to everybody joining. 17 00:00:53,340 --> 00:00:56,120 I hope you're doing well. 18 00:00:56,120 --> 00:00:57,920 Let me know where you're coming from. 19 00:00:57,920 --> 00:01:00,560 Say hello. 20 00:01:00,560 --> 00:01:05,280 And I'm really excited to talk about this topic today because it's it's a topic that 21 00:01:05,280 --> 00:01:08,160 I get a lot. 22 00:01:08,160 --> 00:01:12,400 And I think that it's going to be good and very helpful for you. 23 00:01:12,400 --> 00:01:16,120 So let me know where you're coming from. 24 00:01:16,120 --> 00:01:17,120 Say hello. 25 00:01:17,120 --> 00:01:19,680 Let me bring the comments up here. 26 00:01:19,680 --> 00:01:27,680 If you have any questions while we are recording, I'll be checking all of the various social 27 00:01:27,680 --> 00:01:29,280 networks. 28 00:01:29,280 --> 00:01:31,480 YouTube is best because YouTube comes right to me. 29 00:01:31,480 --> 00:01:33,000 The comments come right to me. 30 00:01:33,000 --> 00:01:38,320 I think Twitter comments also come right to me, maybe. 31 00:01:38,320 --> 00:01:43,480 But you know, that's YouTube is going to be the best for that. 32 00:01:43,480 --> 00:01:45,000 All right. 33 00:01:45,000 --> 00:01:46,640 So let's you know what? 34 00:01:46,640 --> 00:01:49,880 Let's let's dive into it. 35 00:01:49,880 --> 00:01:54,040 I was thinking about this the other day. 36 00:01:54,040 --> 00:02:01,160 A few years ago, I saw the worst talk I've ever seen. 37 00:02:01,160 --> 00:02:05,040 And it was bad for a couple like several reasons. 38 00:02:05,040 --> 00:02:09,400 First, they start off by saying they were not prepared. 39 00:02:09,400 --> 00:02:12,240 So that's like bad. 40 00:02:12,240 --> 00:02:13,240 Right. 41 00:02:13,240 --> 00:02:17,880 I gave a talk in grad school like that and my teacher just like ripped into me. 42 00:02:17,880 --> 00:02:20,400 He's like, you never start a talk that way. 43 00:02:20,400 --> 00:02:25,040 He's like, you are immediately putting yourself at a disadvantage. 44 00:02:25,040 --> 00:02:29,800 You're basically telling people that you are not the subject matter expert that you are 45 00:02:29,800 --> 00:02:31,360 claiming to be. 46 00:02:31,360 --> 00:02:33,640 And so I thought that was really interesting. 47 00:02:33,640 --> 00:02:34,640 Right. 48 00:02:34,640 --> 00:02:42,720 So they said they were not prepared for the talk that they were about to give. 49 00:02:42,720 --> 00:02:50,360 They read from their notes the entire time, just like stared really hard at their notes 50 00:02:50,360 --> 00:02:53,640 the entire time. 51 00:02:53,640 --> 00:03:01,960 They talked way too much about themselves the entire time. 52 00:03:01,960 --> 00:03:04,800 And they didn't deliver much value. 53 00:03:04,800 --> 00:03:13,200 So they basically just used the talk as a pitch for their services, which is counterintuitive. 54 00:03:13,200 --> 00:03:14,200 Right. 55 00:03:14,200 --> 00:03:21,320 So if you're not delivering any value, then I'm not going to buy your services. 56 00:03:21,320 --> 00:03:23,800 And so this was really bad. 57 00:03:23,800 --> 00:03:24,800 Right. 58 00:03:24,800 --> 00:03:31,480 And I was stuck in the room because I don't want to leave. 59 00:03:31,480 --> 00:03:34,960 You know, I feel for people who are struggling to give a good talk. 60 00:03:34,960 --> 00:03:44,040 I know that I I'm lucky enough to be a decent public speaker, maybe even a good public speaker. 61 00:03:44,040 --> 00:03:46,680 And I know it's really hard for a lot of people. 62 00:03:46,680 --> 00:03:50,200 And so I'm not going to get up in the middle of this talk, especially because it's not 63 00:03:50,200 --> 00:03:51,280 a huge auditorium. 64 00:03:51,280 --> 00:03:53,560 It's like a it was a small room. 65 00:03:53,560 --> 00:03:57,720 It would have been pretty obvious if I had left another people had left. 66 00:03:57,720 --> 00:04:01,160 So I I wasn't going to leave. 67 00:04:01,160 --> 00:04:02,320 Right. 68 00:04:02,320 --> 00:04:10,640 But when people listen to your podcast, you don't really have the luxury of a captive 69 00:04:10,640 --> 00:04:13,080 audience. 70 00:04:13,080 --> 00:04:21,720 People can very easily stop listening to your podcast, especially because unlike this conference, 71 00:04:21,720 --> 00:04:26,000 there was maybe one other talk going on at the same time. 72 00:04:26,000 --> 00:04:30,880 So my options were staying the talk I was in, leave and find the other talk or just 73 00:04:30,880 --> 00:04:32,760 not attend any talks. 74 00:04:32,760 --> 00:04:41,560 And so I opted to stick around and hope maybe fall victim to the fallacy of the sunk cost. 75 00:04:41,560 --> 00:04:44,760 Hope that the talk would get better. 76 00:04:44,760 --> 00:04:53,680 But with your podcast, if you are not delivering value, people will leave and find literally 77 00:04:53,680 --> 00:04:55,300 anything else. 78 00:04:55,300 --> 00:05:01,680 Another podcast that's in their podcast feed, a YouTube video, something on Netflix, a video 79 00:05:01,680 --> 00:05:04,320 game, they'll go out and go for a walk. 80 00:05:04,320 --> 00:05:11,520 The competition is stiff, which means that you need to create engaging content. 81 00:05:11,520 --> 00:05:14,400 And that's what today's live stream is about. 82 00:05:14,400 --> 00:05:15,680 And I'll be honest with you. 83 00:05:15,680 --> 00:05:23,720 And maybe if you stick around, I will show the mind map for this, but I am working on 84 00:05:23,720 --> 00:05:29,040 a new book called podcast cheat codes. 85 00:05:29,040 --> 00:05:32,800 And I am kind of working through some of this content now. 86 00:05:32,800 --> 00:05:38,140 And so I thought I would live stream some of the topics, get my thoughts out there for 87 00:05:38,140 --> 00:05:46,800 anybody who's watching live or watching the replay later, get feedback and hopefully make 88 00:05:46,800 --> 00:05:49,480 the book better. 89 00:05:49,480 --> 00:05:57,120 And the inspiration for this as both a topic for the book and just a topic for the live 90 00:05:57,120 --> 00:06:03,040 stream is I got this question in a recent coaching call. 91 00:06:03,040 --> 00:06:06,960 And it's a question that I tend to get fairly frequently. 92 00:06:06,960 --> 00:06:13,520 How do I make my episodes more engaging? 93 00:06:13,520 --> 00:06:21,200 So that's what I want to talk to you about today. 94 00:06:21,200 --> 00:06:25,200 And again, like if you're just tuning in, let me know, say hello, let me know where 95 00:06:25,200 --> 00:06:28,400 you're coming from, leave a comment. 96 00:06:28,400 --> 00:06:32,080 If you have any questions, feel free to leave the questions. 97 00:06:32,080 --> 00:06:35,240 I'm going to answer as many questions as I can. 98 00:06:35,240 --> 00:06:42,360 If you're watching on LinkedIn, I'm going to do my best to routinely check over on LinkedIn. 99 00:06:42,360 --> 00:06:49,120 I feel like the comments on the live stream kind of go into an abyss over there. 100 00:06:49,120 --> 00:06:55,280 And so, you know, I think maybe I'm in the right spot. 101 00:06:55,280 --> 00:07:00,880 So if you have comments there, I'll do my best, but YouTube, YouTube is the best place 102 00:07:00,880 --> 00:07:06,000 because YouTube comments come directly to me and I will be checking around in the other 103 00:07:06,000 --> 00:07:11,320 places like LinkedIn and Twitter to see if any questions are coming through over there 104 00:07:11,320 --> 00:07:12,320 as well. 105 00:07:12,320 --> 00:07:13,320 So, okay. 106 00:07:13,320 --> 00:07:25,720 First, let me tell you what an unengaging, non-engaging conversation or podcast episode 107 00:07:25,720 --> 00:07:28,640 looks like, right? 108 00:07:28,640 --> 00:07:39,400 Maybe you have pre-roll ads, maybe you don't, but I have seen ads or I have seen Matt Madaro's 109 00:07:39,400 --> 00:07:40,400 coming in. 110 00:07:40,400 --> 00:07:41,400 Matt, thanks for being here. 111 00:07:41,400 --> 00:07:43,600 I see you're cheating on me with a new podcast book. 112 00:07:43,600 --> 00:07:46,480 Yeah, I'm sorry, Matt. 113 00:07:46,480 --> 00:07:56,520 You know, we had a good run, but unfortunately it's time for me to move on to more complicated 114 00:07:56,520 --> 00:07:57,520 topics. 115 00:07:57,520 --> 00:07:59,520 Matt, thanks for being here. 116 00:07:59,520 --> 00:08:01,120 I appreciate it. 117 00:08:01,120 --> 00:08:09,440 Okay, so maybe you've heard this on a podcast before, but you'll get like three pre-roll 118 00:08:09,440 --> 00:08:10,440 ads, right? 119 00:08:10,440 --> 00:08:14,720 And like, sure, you can skip those, but let's say they're two, maybe three minutes long, 120 00:08:14,720 --> 00:08:15,720 right? 121 00:08:15,720 --> 00:08:18,040 In total. 122 00:08:18,040 --> 00:08:22,440 Then the host does a intro. 123 00:08:22,440 --> 00:08:24,680 Hey, everybody, welcome back to the show. 124 00:08:24,680 --> 00:08:29,280 Today my guest is whoever, whoever, and they give their whole bio. 125 00:08:29,280 --> 00:08:34,160 I'm really excited to talk to them today about whatever, whatever, right? 126 00:08:34,160 --> 00:08:37,880 Then they get into the actual interview and they start the question, they start with the 127 00:08:37,880 --> 00:08:39,800 question. 128 00:08:39,800 --> 00:08:44,200 So tell us who you are and what you do. 129 00:08:44,200 --> 00:08:51,560 And then the guest proceeds to give a slightly more long and rambling version of the intro 130 00:08:51,560 --> 00:08:53,840 we just heard. 131 00:08:53,840 --> 00:09:00,560 So now we're 10 minutes into an episode and we've gotten no value, right? 132 00:09:00,560 --> 00:09:05,080 We've gotten pre-roll ads that we may or may not have skipped. 133 00:09:05,080 --> 00:09:12,920 We got who the guest is in the host's words and then we got who the guest is in the guest's 134 00:09:12,920 --> 00:09:14,920 words. 135 00:09:14,920 --> 00:09:21,680 That is too long to deliver value, right? 136 00:09:21,680 --> 00:09:26,720 You need, when we talk about good writing, we need an inciting incident right off the 137 00:09:26,720 --> 00:09:27,720 bat. 138 00:09:27,720 --> 00:09:34,320 We need something to hook the listener or the watcher. 139 00:09:34,320 --> 00:09:41,320 One of the ones that really stand out to me is the very first few moments of House of 140 00:09:41,320 --> 00:09:47,120 Cards, which was like the first really popular Netflix original. 141 00:09:47,120 --> 00:09:51,880 And in House of Cards, if you, I mean, so spoiler alert and like content warning, if 142 00:09:51,880 --> 00:09:56,800 you like animals, I guess, but it starts off with a dog getting hit by a car. 143 00:09:56,800 --> 00:09:57,800 We don't see it. 144 00:09:57,800 --> 00:10:01,440 I don't think we ever see the dog. 145 00:10:01,440 --> 00:10:09,520 But you can kind of hear the sound effects and then Frank Underwood comes out and he 146 00:10:09,520 --> 00:10:10,920 talks directly to the camera. 147 00:10:10,920 --> 00:10:12,800 So we're like really setting the tone here, right? 148 00:10:12,800 --> 00:10:14,800 And it's dark and it's moody. 149 00:10:14,800 --> 00:10:19,240 And he walks up to this dog and you think he's going to help the dog, right? 150 00:10:19,240 --> 00:10:21,800 And he ends up killing the dog. 151 00:10:21,800 --> 00:10:24,380 And that's the first few minutes of the show. 152 00:10:24,380 --> 00:10:29,680 How can you not be interested in that? 153 00:10:29,680 --> 00:10:34,560 It's an inciting incident and sets the tone and it draws you in. 154 00:10:34,560 --> 00:10:39,280 Three pre-roll ads or one pre-roll ad, right? 155 00:10:39,280 --> 00:10:45,400 But by just kind of a meandering intro is not going to draw me in or draw our listeners 156 00:10:45,400 --> 00:10:46,400 in. 157 00:10:46,400 --> 00:10:53,320 It's going to do a really bad job of setting the tone because it feels unorganized. 158 00:10:53,320 --> 00:11:04,640 So your goal in the first few minutes of your podcast episode is to deliver value however 159 00:11:04,640 --> 00:11:06,600 you can. 160 00:11:06,600 --> 00:11:13,560 I've heard the statistic that we have 60 to 90 seconds to hook our guest or our listener 161 00:11:13,560 --> 00:11:15,600 rather. 162 00:11:15,600 --> 00:11:20,080 If that 90 seconds still feels like a long time and I get it. 163 00:11:20,080 --> 00:11:25,920 Like for pre again, for pre-roll ads, you could skip, but you want to create a really 164 00:11:25,920 --> 00:11:29,120 good listening experience, right? 165 00:11:29,120 --> 00:11:32,520 And I know that there are podcasts that will do this and they still have tons and tons 166 00:11:32,520 --> 00:11:37,560 of listeners, but they have a huge audience. 167 00:11:37,560 --> 00:11:40,840 They are probably people who are well-known. 168 00:11:40,840 --> 00:11:48,320 And so they've gained trust in a way that a lot of independent podcasters, small business 169 00:11:48,320 --> 00:11:56,520 owners who are starting a podcast to build their authority, they don't have that trust 170 00:11:56,520 --> 00:11:57,520 yet, right? 171 00:11:57,520 --> 00:12:01,200 We start that podcast to gain people's trust. 172 00:12:01,200 --> 00:12:04,720 And so we need to do it. 173 00:12:04,720 --> 00:12:12,200 There are a few ways that I think you can start off your podcast really good. 174 00:12:12,200 --> 00:12:13,840 And we've seen some of these before, right? 175 00:12:13,840 --> 00:12:20,920 One is the cold open quote from your guest. 176 00:12:20,920 --> 00:12:27,040 This takes a little bit of planning, but it should, right? 177 00:12:27,040 --> 00:12:33,320 So what happens here is you pick something good that your guest said, pull it out and 178 00:12:33,320 --> 00:12:36,600 make it the very first thing the listener hears. 179 00:12:36,600 --> 00:12:42,080 And you do that because either you're opening a curiosity loop where now they want to listen 180 00:12:42,080 --> 00:12:49,360 and find out like what the whole thought is, or you're delivering value immediately, right? 181 00:12:49,360 --> 00:12:53,800 For shows I've been on, the pull quote has been something about like the number one thing 182 00:12:53,800 --> 00:12:57,560 that you can automate for your podcast to save you time, right? 183 00:12:57,560 --> 00:13:03,400 That's great because now people, like they already have something that they've learned 184 00:13:03,400 --> 00:13:07,160 from the podcast and they're like, wow, what else can I learn, right? 185 00:13:07,160 --> 00:13:11,560 It's like the opposite of syllabus day in school. 186 00:13:11,560 --> 00:13:17,040 And so that's one thing that you could do if you have guests, right? 187 00:13:17,040 --> 00:13:21,960 If you don't, then I like to start my solo episodes off with a story much like I started 188 00:13:21,960 --> 00:13:24,200 off with this live stream, right? 189 00:13:24,200 --> 00:13:29,480 And so, well, the live stream is a little different because I always start by checking 190 00:13:29,480 --> 00:13:32,040 to make sure I'm actually live. 191 00:13:32,040 --> 00:13:33,200 Even though I always am, right? 192 00:13:33,200 --> 00:13:39,800 I use Ecamm live, shout out Ecamm live, but I always feel like I need to check anyway. 193 00:13:39,800 --> 00:13:42,840 But I start off my solo shows with a story, right? 194 00:13:42,840 --> 00:13:50,440 And that story is usually, feels like it's not related at first, but ends up being related 195 00:13:50,440 --> 00:13:51,440 somehow. 196 00:13:51,440 --> 00:13:59,800 So I started a video for rss.com today with a story about how, like imagine you go to 197 00:13:59,800 --> 00:14:05,280 a grocery store and you buy a carton of eggs and a loaf of bread and a pack of bacon, and 198 00:14:05,280 --> 00:14:07,440 then you make breakfast for you and only you, right? 199 00:14:07,440 --> 00:14:12,760 So you maybe make two eggs and two strips of bacon and a slice of bread, and then you 200 00:14:12,760 --> 00:14:14,600 throw out the rest. 201 00:14:14,600 --> 00:14:17,880 So you like eat what you made and you throw out the rest. 202 00:14:17,880 --> 00:14:22,440 That's like a huge waste, but that's kind of like what you're doing if you don't repurpose 203 00:14:22,440 --> 00:14:23,840 your podcast, right? 204 00:14:23,840 --> 00:14:31,840 You release the podcast and then you're just kind of leaving that content out without putting 205 00:14:31,840 --> 00:14:33,520 it other places, right? 206 00:14:33,520 --> 00:14:39,080 And, you know, in that case, repurposing could be actually like taking clips from the podcast 207 00:14:39,080 --> 00:14:48,160 and publishing them, or it could be using that same subject matter in a video or a short 208 00:14:48,160 --> 00:14:50,080 form or a newsletter, right? 209 00:14:50,080 --> 00:14:55,720 It doesn't just have to be, oh, I'm going to run this through the magic AI clipper of 210 00:14:55,720 --> 00:15:00,480 the week and publish 10 clips to social media. 211 00:15:00,480 --> 00:15:06,240 You spend some amount of time talking about a topic and to only put it on your podcast 212 00:15:06,240 --> 00:15:09,680 is like, feels like a huge waste. 213 00:15:09,680 --> 00:15:11,480 You should use it in other places as well. 214 00:15:11,480 --> 00:15:17,000 So like I always repurpose my podcast content to my newsletter as a blog post. 215 00:15:17,000 --> 00:15:24,240 I haven't done short form video yet just because I don't feel like social media is the best 216 00:15:24,240 --> 00:15:29,040 place for me to invest my time, but the assets are there. 217 00:15:29,040 --> 00:15:35,080 So anyway, my point is if you're running solo or even if you're not, right? 218 00:15:35,080 --> 00:15:38,200 If you don't want to start with a cold open, start with a story, right? 219 00:15:38,200 --> 00:15:41,920 I another episode I had with a guest. 220 00:15:41,920 --> 00:15:48,800 Gosh, I need to remember what the subject was now, but I talked about the first person 221 00:15:48,800 --> 00:15:57,320 to go skydiving and I tell their story and they use that to segue into I really wish 222 00:15:57,320 --> 00:15:59,480 I could, it's like a relatively recent episode. 223 00:15:59,480 --> 00:16:03,240 I'm sure I could find it quickly. 224 00:16:03,240 --> 00:16:11,640 But that, like I used that story to kind of hook people in and make them interested and 225 00:16:11,640 --> 00:16:16,040 make it relatable. 226 00:16:16,040 --> 00:16:20,000 So I think, let's see, I wish I could find it. 227 00:16:20,000 --> 00:16:25,600 Oh, it was building native apps with no code with Carla Fernandez. 228 00:16:25,600 --> 00:16:26,600 Great episode by the way. 229 00:16:26,600 --> 00:16:37,760 Yeah, so I talk about mitigating risk and I use the story of the first person to go skydiving 230 00:16:37,760 --> 00:16:45,240 to talk about that and how skydiving has evolved to mitigate the risk of death and why like 231 00:16:45,240 --> 00:16:51,760 no code is a way for solopreneurs to mitigate risk even if they want to build a native app. 232 00:16:51,760 --> 00:16:55,480 So there's a lot of ways that you can do that, right? 233 00:16:55,480 --> 00:16:59,160 Now if you, so maybe you don't want to do the cold open, maybe you don't want to do 234 00:16:59,160 --> 00:17:02,080 the story. 235 00:17:02,080 --> 00:17:06,960 You could also do the top takeaways from the episode right at the beginning. 236 00:17:06,960 --> 00:17:09,480 This is another thing I always do, right? 237 00:17:09,480 --> 00:17:16,600 So I will either combine the story or the cold open with the top takeaways. 238 00:17:16,600 --> 00:17:20,480 And so I always say like, you know, and that's what we're going to talk about today and I'm 239 00:17:20,480 --> 00:17:21,720 really excited. 240 00:17:21,720 --> 00:17:27,000 Look for these top takeaways and then I tell them the top three things I think that they 241 00:17:27,000 --> 00:17:29,280 will learn from this episode. 242 00:17:29,280 --> 00:17:30,280 And so why am I doing that? 243 00:17:30,280 --> 00:17:36,560 Why am I giving away the biggest takeaways right at the beginning? 244 00:17:36,560 --> 00:17:39,560 Am I worried that people are going to leave? 245 00:17:39,560 --> 00:17:45,880 I kind of treat it like I had a math teacher in college and he basically said, you don't 246 00:17:45,880 --> 00:17:47,920 have to come to class if you don't want to. 247 00:17:47,920 --> 00:17:50,400 Like this is what he said on the first day. 248 00:17:50,400 --> 00:17:54,080 You don't have to come to class if you don't want to. 249 00:17:54,080 --> 00:18:01,200 If you can pass my tests without ever attending a single lecture, then you don't need to attend 250 00:18:01,200 --> 00:18:03,600 the lectures and you'll still get full marks. 251 00:18:03,600 --> 00:18:07,680 So he didn't have an attendance policy. 252 00:18:07,680 --> 00:18:12,240 And I thought that was so interesting and I kind of feel that way about the episode, 253 00:18:12,240 --> 00:18:13,240 right? 254 00:18:13,240 --> 00:18:17,840 So my recent episode with Caitlin Morola, the top takeaways are a content calendar is 255 00:18:17,840 --> 00:18:22,360 a central place to organize, plan and track all of your content efforts across different 256 00:18:22,360 --> 00:18:28,080 channels for SEO purposes, prioritize quality over quantity and map your content to the 257 00:18:28,080 --> 00:18:31,640 buyer's journey stages. 258 00:18:31,640 --> 00:18:36,800 Awareness consideration decision to ensure it serves the right purpose at each stage. 259 00:18:36,800 --> 00:18:39,120 If based on those things, you're like, yeah, I'm good. 260 00:18:39,120 --> 00:18:40,120 I got it. 261 00:18:40,120 --> 00:18:41,120 I can create a content calendar. 262 00:18:41,120 --> 00:18:42,120 Go ahead, leave. 263 00:18:42,120 --> 00:18:43,120 You don't need this episode. 264 00:18:43,120 --> 00:18:48,560 You don't need your time making the content calendar or using your time more wisely, right? 265 00:18:48,560 --> 00:18:54,200 But if you think, okay, well, like I know a content calendar is a good thing to plan. 266 00:18:54,200 --> 00:18:57,240 Oh, and like, yeah, of course I want to prioritize quality over quantity. 267 00:18:57,240 --> 00:19:01,440 But like, what's this about buyers journey stages? 268 00:19:01,440 --> 00:19:04,560 I'm really interested in that. 269 00:19:04,560 --> 00:19:06,080 Then your listener will stick around. 270 00:19:06,080 --> 00:19:14,640 So you've given them something and you've enticed them to stay because you've already 271 00:19:14,640 --> 00:19:18,200 delivered value, right? 272 00:19:18,200 --> 00:19:23,320 This is your main goal for the, and like, okay, I should say that I help small business 273 00:19:23,320 --> 00:19:28,920 owners, solopreneurs, people who want to leverage their podcast to build their authority and 274 00:19:28,920 --> 00:19:32,420 maybe like sell a product that they have, right? 275 00:19:32,420 --> 00:19:38,400 If you have like a historical fiction podcast, well, yes, my advice is still good, but the 276 00:19:38,400 --> 00:19:40,400 goals are going to be different, right? 277 00:19:40,400 --> 00:19:43,640 Because you want people to stick around. 278 00:19:43,640 --> 00:19:49,320 I think Lindy Graham, the podcast or not the senator does a really good job of this with 279 00:19:49,320 --> 00:19:56,920 his shows, American History Tellers and History Daily, where like he draws you in almost immediately 280 00:19:56,920 --> 00:19:59,800 with a story, right? 281 00:19:59,800 --> 00:20:03,920 You know, it's June, this is the 80th anniversary of D-Day, right? 282 00:20:03,920 --> 00:20:11,400 So if he's doing an episode about D-Day, he'll say like, oh, it's June 1944 and you're in 283 00:20:11,400 --> 00:20:14,520 a boat off the shores of Normandy. 284 00:20:14,520 --> 00:20:18,880 You're a little bit seasick, but the adrenaline is keeping you from throwing up or whatever, 285 00:20:18,880 --> 00:20:19,880 right? 286 00:20:19,880 --> 00:20:21,200 Like now you're like, oh man, what's happening? 287 00:20:21,200 --> 00:20:22,200 What am I doing now? 288 00:20:22,200 --> 00:20:28,520 It really draws you in and he's telling, and then maybe he's telling the story about 289 00:20:28,520 --> 00:20:30,200 norming the beaches at Normandy, right? 290 00:20:30,200 --> 00:20:37,320 So you always want to open with something interesting, right? 291 00:20:37,320 --> 00:20:43,560 How many books have you put down or how many TV shows have you abandoned or how many movies 292 00:20:43,560 --> 00:20:52,000 have you abandoned that get off to a really slow start or don't draw you in in the beginning, 293 00:20:52,000 --> 00:20:53,000 right? 294 00:20:53,000 --> 00:20:59,720 Or do a bad job at the exhibition stuff, right? 295 00:20:59,720 --> 00:21:05,920 Like if a movie has one character who just kind of always states the obvious, they're 296 00:21:05,920 --> 00:21:11,040 not doing a good job of telling the story and including the exhibition, right? 297 00:21:11,040 --> 00:21:13,240 Or the context, I guess. 298 00:21:13,240 --> 00:21:17,560 So if you want to create engaging content, start off strong. 299 00:21:17,560 --> 00:21:19,160 That's my whole point here, right? 300 00:21:19,160 --> 00:21:23,520 Maybe I have not demonstrated that in the first 20 minutes of this livestream, but you 301 00:21:23,520 --> 00:21:28,160 want to start strong because maybe you only have 20 minutes, right? 302 00:21:28,160 --> 00:21:35,240 Maybe your show is 20 minutes or your show is like 45 minutes and you want to deliver 303 00:21:35,240 --> 00:21:37,240 value. 304 00:21:37,240 --> 00:21:42,160 I'm over on LinkedIn now. 305 00:21:42,160 --> 00:21:45,920 I'm sorry I'm going to say this wrong, but Hansla, I hope that's right. 306 00:21:45,920 --> 00:21:46,920 Thanks for being here. 307 00:21:46,920 --> 00:21:48,760 Good to see you. 308 00:21:48,760 --> 00:21:51,480 Thanks for joining the livestream. 309 00:21:51,480 --> 00:21:58,600 If you have any comments, questions, concerns, be sure to leave them on the various platforms 310 00:21:58,600 --> 00:21:59,600 where I'm streaming right now. 311 00:21:59,600 --> 00:22:03,440 I'm streaming and you know this because you're watching on one of them. 312 00:22:03,440 --> 00:22:04,440 YouTube, Twitter and LinkedIn. 313 00:22:04,440 --> 00:22:08,480 So YouTube is going to be the best because that comes right to me and I can kind of see 314 00:22:08,480 --> 00:22:12,200 it out of the corner of my eye in Ecam Live. 315 00:22:12,200 --> 00:22:16,520 I'll be kind of intermittently checking the other platforms when there's a good break. 316 00:22:16,520 --> 00:22:25,800 So number one rule of creating engaging content, start your listeners with a win. 317 00:22:25,800 --> 00:22:28,080 Troy Dean talks about that, right? 318 00:22:28,080 --> 00:22:29,920 Or he did years ago. 319 00:22:29,920 --> 00:22:35,960 He would say like he would always design his courses to get the learners from zero to win 320 00:22:35,960 --> 00:22:39,560 and then he would do the same thing for each lesson, zero to win. 321 00:22:39,560 --> 00:22:41,320 Pat Flynn talks about that. 322 00:22:41,320 --> 00:22:50,120 How can you deliver a quick win immediately for your students or your customers? 323 00:22:50,120 --> 00:22:54,000 You want them to feel good about the choice they made. 324 00:22:54,000 --> 00:23:01,600 And if you hit them with three minute long pre-roll ads followed by just like completely 325 00:23:01,600 --> 00:23:06,640 unstructured meandering, you are not doing that. 326 00:23:06,640 --> 00:23:13,840 Each minute that passes, your listeners like, did I invest my time wisely here? 327 00:23:13,840 --> 00:23:15,160 Right? 328 00:23:15,160 --> 00:23:21,720 And again, this is not going to apply to Conan O'Brien or Dax Shepard or Joe Rogan or they 329 00:23:21,720 --> 00:23:23,440 call her daddy lady. 330 00:23:23,440 --> 00:23:26,320 I don't listen to any of those. 331 00:23:26,320 --> 00:23:30,240 So I'm really sorry. 332 00:23:30,240 --> 00:23:33,400 It's not going to apply to those people because they are celebrities and the value that they're 333 00:23:33,400 --> 00:23:38,640 delivering is like a seemingly behind the scenes conversation, right? 334 00:23:38,640 --> 00:23:41,680 Like an open conversation with somebody that you admire. 335 00:23:41,680 --> 00:23:51,720 But for those of us who have a business focused podcast or a podcast that's focused on learning, 336 00:23:51,720 --> 00:23:53,400 that's where we want to deliver value quickly, right? 337 00:23:53,400 --> 00:23:58,840 There are, I had to Google this a little bit, but like I remember it from my public speaking 338 00:23:58,840 --> 00:24:05,960 class in college, like there's like a few different types of speeches, right? 339 00:24:05,960 --> 00:24:07,640 There's like the informative speech, right? 340 00:24:07,640 --> 00:24:13,760 Which demonstrates now, now I'm reading directly from Google, demonstrates, describes, defines, 341 00:24:13,760 --> 00:24:15,920 has general purpose of informing the audience. 342 00:24:15,920 --> 00:24:20,680 There's the persuasive speeches and these are about facts, values or policy. 343 00:24:20,680 --> 00:24:24,400 They make a claim that they prove to the audience and there's entertaining speeches. 344 00:24:24,400 --> 00:24:29,240 These speeches are generally ceremonial or inspirational, right? 345 00:24:29,240 --> 00:24:32,520 And you need, each one is going to have their own structure. 346 00:24:32,520 --> 00:24:36,520 78% of people listen to podcasts to learn something new. 347 00:24:36,520 --> 00:24:43,800 That is certainly going to be the case if you have a business or you're creating a podcast 348 00:24:43,800 --> 00:24:49,400 where you're trying to deliver value and establish your expertise and maybe grow your business 349 00:24:49,400 --> 00:24:52,320 or ingratiate yourself with a new audience. 350 00:24:52,320 --> 00:24:54,320 That's definitely going to be the case. 351 00:24:54,320 --> 00:25:01,560 And in that instance, we have very little wiggle room to mess up, right? 352 00:25:01,560 --> 00:25:06,280 This is why most podcasts don't grow. 353 00:25:06,280 --> 00:25:17,160 And the J. Klaus talks about this, the hidden like killer or not killer, but like the hidden 354 00:25:17,160 --> 00:25:24,600 downfall or, I can't think of the right word, but like the hidden trouble, I'll say, of 355 00:25:24,600 --> 00:25:31,480 podcasting is with your newsletter, it's really easy to see when people unsubscribe, right? 356 00:25:31,480 --> 00:25:37,960 So you know if you send an email and 10 people out of 100 unsubscribe, that's really bad, 357 00:25:37,960 --> 00:25:42,280 first of all. 358 00:25:42,280 --> 00:25:46,440 Even just like 10 people out of a thousand, right? 359 00:25:46,440 --> 00:25:52,880 If 10 people unsubscribe and usually four people unsubscribe or three people unsubscribe, 360 00:25:52,880 --> 00:25:55,160 you know that that's not a hit, right? 361 00:25:55,160 --> 00:26:03,840 That email didn't deliver the value people were hoping for. 362 00:26:03,840 --> 00:26:09,160 If your downloads dip from week to week, maybe you know, but you don't know when a specific 363 00:26:09,160 --> 00:26:13,480 person stops listening or why they stopped listening, right? 364 00:26:13,480 --> 00:26:21,000 Or if you lost five listeners but gained six listeners, right? 365 00:26:21,000 --> 00:26:24,600 You have net one new listener, but you don't know that, right? 366 00:26:24,600 --> 00:26:26,200 Like you don't know that people have left. 367 00:26:26,200 --> 00:26:29,240 You just think, oh, I had very small growth this week. 368 00:26:29,240 --> 00:26:34,240 And so it's really important to continue to deliver value for people. 369 00:26:34,240 --> 00:26:37,080 Draw them in with a story. 370 00:26:37,080 --> 00:26:41,000 Draw them in just by like telling them, hey, these are the big things that you're going 371 00:26:41,000 --> 00:26:43,080 to learn in this episode. 372 00:26:43,080 --> 00:26:49,360 Draw them in with a cold open, hit them with a quick win. 373 00:26:49,360 --> 00:26:55,240 The rest of the time you should be continuing to deliver wins throughout, right? 374 00:26:55,240 --> 00:27:02,480 And this is why you want to plan your episodes and keep it focused. 375 00:27:02,480 --> 00:27:04,680 I haven't always done a good job at this. 376 00:27:04,680 --> 00:27:09,240 It's really hard to do a good job at this, especially when you're having a conversation 377 00:27:09,240 --> 00:27:10,240 with a friend. 378 00:27:10,240 --> 00:27:16,360 I've interviewed my friend James Laws about kind of leadership and he's a little bit older 379 00:27:16,360 --> 00:27:21,040 than me, but like old guys trying to make it on TikTok, right? 380 00:27:21,040 --> 00:27:25,920 We had a really good conversation where we did talk about that stuff, but we went on 381 00:27:25,920 --> 00:27:28,680 a lot of what I called side quests. 382 00:27:28,680 --> 00:27:32,600 We talked about going to the movies in the middle of the afternoon, Cabo Press and whatever. 383 00:27:32,600 --> 00:27:40,080 Just like a bunch of things that were definitely things like longtime friends talk about, right? 384 00:27:40,080 --> 00:27:45,440 And maybe I should have edited those out. 385 00:27:45,440 --> 00:27:50,200 What I ended up doing was adding chapter markers for them and I told people, I'm like, hey, 386 00:27:50,200 --> 00:27:54,680 there are, I don't usually add chapter markers, but if you're listening to an app that supports 387 00:27:54,680 --> 00:27:56,840 chapters, you just skip these. 388 00:27:56,840 --> 00:28:03,320 Like you just go to the chapter section and skip over to the next like piece of value, 389 00:28:03,320 --> 00:28:04,920 right? 390 00:28:04,920 --> 00:28:08,040 And so you want to design a good user experience. 391 00:28:08,040 --> 00:28:11,080 I know that's like weird to kind of apply to podcasts, but it's true. 392 00:28:11,080 --> 00:28:14,200 Like we want to design a good user experience for them. 393 00:28:14,200 --> 00:28:21,720 And so creating a structure to your episodes, whether they're solo episodes or like mini 394 00:28:21,720 --> 00:28:28,920 episodes or interviews is going to be really important to make people feel like they're 395 00:28:28,920 --> 00:28:31,960 continuing to get value. 396 00:28:31,960 --> 00:28:37,200 The way that I recommend that is if you do an interview, do some research, right? 397 00:28:37,200 --> 00:28:39,920 This is a time consuming thing. 398 00:28:39,920 --> 00:28:44,120 And this is why I help people with their process. 399 00:28:44,120 --> 00:28:50,960 So that instead of spending two hours getting the show notes ready and writing a description 400 00:28:50,960 --> 00:28:57,000 and publishing it to their website and hoping it published right, they can spend maybe an 401 00:28:57,000 --> 00:29:01,880 hour doing some research on their guest and coming up with good content. 402 00:29:01,880 --> 00:29:07,080 And then they gain an hour, but they've spent their time more wisely, right? 403 00:29:07,080 --> 00:29:10,120 These are the things that I like to help people with. 404 00:29:10,120 --> 00:29:18,800 I help them improve their process so that they can spend their time creating good, engaging 405 00:29:18,800 --> 00:29:23,400 content that will grow your podcast, right? 406 00:29:23,400 --> 00:29:24,920 So those are the things that I talk about. 407 00:29:24,920 --> 00:29:28,240 And I guess now it feels like a good time to mention this. 408 00:29:28,240 --> 00:29:30,200 I do have a membership. 409 00:29:30,200 --> 00:29:34,240 It is $7 a month or $70 a year. 410 00:29:34,240 --> 00:29:36,760 You get ad free extended episodes of my podcast. 411 00:29:36,760 --> 00:29:39,600 You get some emails here and there, maybe some additional content. 412 00:29:39,600 --> 00:29:43,120 But really the ad free extended thing is the biggest one. 413 00:29:43,120 --> 00:29:50,760 You can go to Streamline.fm.com to become a member and get access to a private feed. 414 00:29:50,760 --> 00:29:54,320 And this is one of the things that I'm going to be really experimenting with over the summer 415 00:29:54,320 --> 00:30:00,680 and over the next few months, maybe throughout the rest of the year, because I want people 416 00:30:00,680 --> 00:30:02,600 to get a lot of value from my show. 417 00:30:02,600 --> 00:30:08,560 I want to keep it tight, but I also like having that organic conversation. 418 00:30:08,560 --> 00:30:12,520 And so I experimented with this with my friend Sarah recently. 419 00:30:12,520 --> 00:30:17,120 So her episode will be the first one that tries this, but I was on a podcast recently 420 00:30:17,120 --> 00:30:22,080 and they didn't ask me point blank. 421 00:30:22,080 --> 00:30:27,000 Like they didn't say like, how come your episodes are so long? 422 00:30:27,000 --> 00:30:34,240 But they did kind of suggest that I make my episodes like a half hour long and then put 423 00:30:34,240 --> 00:30:37,800 the rest behind a paywall. 424 00:30:37,800 --> 00:30:42,920 And I thought this was really interesting and my answer, non-answer was I want to make 425 00:30:42,920 --> 00:30:45,680 sure that the listeners get the whole story. 426 00:30:45,680 --> 00:30:50,000 And so like we talked about two podcasts that do this a little bit differently. 427 00:30:50,000 --> 00:30:51,600 These podcasts are strictly examples. 428 00:30:51,600 --> 00:30:54,600 They're not like a commentary on my politics or any of these politics. 429 00:30:54,600 --> 00:31:00,520 These are just two I've observed do them differently, one well, one not very well. 430 00:31:00,520 --> 00:31:11,400 The can't even remember the name of the, it's not Sam Harris. 431 00:31:11,400 --> 00:31:12,400 Let's see. 432 00:31:12,400 --> 00:31:16,000 I'm going to Google it right now. 433 00:31:16,000 --> 00:31:24,380 No, oh, making, oh, it is Sam Harris making sense with Sam Harris. 434 00:31:24,380 --> 00:31:26,360 So who's the other, who's my first million? 435 00:31:26,360 --> 00:31:27,640 Who's the my first million guy? 436 00:31:27,640 --> 00:31:30,120 He's another Sam, right? 437 00:31:30,120 --> 00:31:31,120 Sam Parr. 438 00:31:31,120 --> 00:31:32,120 Sam Parr. 439 00:31:32,120 --> 00:31:33,120 Okay. 440 00:31:33,120 --> 00:31:35,520 So Sam Harris is the guy I'm thinking of. 441 00:31:35,520 --> 00:31:39,200 Trust yourself, Joe. 442 00:31:39,200 --> 00:31:48,240 So what I think Sam Harris does particularly well is mention at the beginning like, hey, 443 00:31:48,240 --> 00:31:50,440 if you're seeing, I think it's like black and red. 444 00:31:50,440 --> 00:31:55,320 So like if you're seeing the black artwork, you know, then you're, you're on the free 445 00:31:55,320 --> 00:31:59,200 feed and you're going to miss like half of the conversation. 446 00:31:59,200 --> 00:32:04,840 And so that's like a really good visual signal and like that little like, hey, if you want 447 00:32:04,840 --> 00:32:08,680 to hear the whole conversation, become a member. 448 00:32:08,680 --> 00:32:12,520 The problem is that, and I guess, like, I guess he can get away with it. 449 00:32:12,520 --> 00:32:20,400 He has a pretty popular podcast, but part of the conversation is not a complete conversation 450 00:32:20,400 --> 00:32:28,480 and so it really, it doesn't build trust in the listener base, right? 451 00:32:28,480 --> 00:32:33,600 Like you're going to, you're going to like tease me with part of a conversation and I 452 00:32:33,600 --> 00:32:37,840 have to pay for the rest, which is like a lot of news organizations will do that, but 453 00:32:37,840 --> 00:32:41,640 that's not my style, right? 454 00:32:41,640 --> 00:32:50,240 The daily wire again, for example's sake, I think does this better. 455 00:32:50,240 --> 00:32:58,520 They usually make the first or maybe first and second segments free and then the third 456 00:32:58,520 --> 00:33:01,860 and fourth segments are behind a paywall. 457 00:33:01,860 --> 00:33:07,000 So you will get a full episode. 458 00:33:07,000 --> 00:33:12,200 Like you'll get the whole story in the free episode and then you just get more in the 459 00:33:12,200 --> 00:33:13,800 paid episode. 460 00:33:13,800 --> 00:33:25,080 The same thing is for downstream, a podcast I love that sadly the cohost Julia, who just 461 00:33:25,080 --> 00:33:31,920 like knows so much about the streaming industry, she's leaving and so I'm super bummed, but 462 00:33:31,920 --> 00:33:39,760 the podcast downstream would do that where every other week was a members only, like 463 00:33:39,760 --> 00:33:44,400 the full episode was for members only. 464 00:33:44,400 --> 00:33:51,800 And the cool thing about that Julia Alexander is her name loudmouth Julia on Twitter strongly 465 00:33:51,800 --> 00:33:56,000 recommend following Julia because she's just brilliant. 466 00:33:56,000 --> 00:33:57,000 So smart. 467 00:33:57,000 --> 00:34:01,400 I don't know how much she'll be able to tweet now with her new job. 468 00:34:01,400 --> 00:34:10,080 I don't even know what her new job is, but she's leaving the show anyway. 469 00:34:10,080 --> 00:34:13,200 That's neither here nor there really smart. 470 00:34:13,200 --> 00:34:19,280 But what they do like almost stealthily and I'm a member so I know this is they'll have 471 00:34:19,280 --> 00:34:23,880 a segment in the middle of the show that is for members only. 472 00:34:23,880 --> 00:34:28,560 And so like last time for Julia's last show, it was the sports corner where they talk about 473 00:34:28,560 --> 00:34:35,480 sports streaming, which is particularly interesting to me, but they don't segue it at all. 474 00:34:35,480 --> 00:34:40,560 They don't go like, you don't even really know you missed something until they say it 475 00:34:40,560 --> 00:34:44,600 at some point in the show where they're like, Hey, by the way, members got the sports corner 476 00:34:44,600 --> 00:34:46,520 this week. 477 00:34:46,520 --> 00:34:52,080 That would encourage me to sign up because sports streaming and sports rights are as 478 00:34:52,080 --> 00:34:57,520 a baseball and football fan, the bane of my existence. 479 00:34:57,520 --> 00:35:06,440 I'm lucky to not live in the Yankees like broadcast area. 480 00:35:06,440 --> 00:35:12,080 So I'm like out of network so I can use MLB TV to watch the Yankees every day. 481 00:35:12,080 --> 00:35:17,240 Because if I was like in New York City, well now I guess I could subscribe to the yes app. 482 00:35:17,240 --> 00:35:21,520 But like for a while it was like, well, if I don't have cable and I live in New York, 483 00:35:21,520 --> 00:35:24,800 I can't watch the Yankees, which is really annoying. 484 00:35:24,800 --> 00:35:29,440 And that is the case for the NFL unless I buy Sunday ticket and I'm not paying $300 to 485 00:35:29,440 --> 00:35:36,800 watch a pretty bad American football team in the New York Giants. 486 00:35:36,800 --> 00:35:41,560 So anyway, bane of my existence, but that's, that's I think a really smart thing to do, 487 00:35:41,560 --> 00:35:42,560 right? 488 00:35:42,560 --> 00:35:43,640 Every other, first of all, every other week, right? 489 00:35:43,640 --> 00:35:48,440 So they do fortnightly episodes, they do two per month. 490 00:35:48,440 --> 00:35:58,760 One is full and open for everybody, the other is most of it, or a portion of it, let's say 491 00:35:58,760 --> 00:36:02,280 half is available for everybody. 492 00:36:02,280 --> 00:36:09,800 Half is not, but it's not like they don't cut off the conversation. 493 00:36:09,800 --> 00:36:13,040 They keep a segment for members only. 494 00:36:13,040 --> 00:36:20,080 So I think that's a really good way to, I don't really know how I got here. 495 00:36:20,080 --> 00:36:24,200 I was, we were talking about structuring your, oh structuring your episodes, right? 496 00:36:24,200 --> 00:36:28,160 So you want to structure your episodes, me going off on a tangent like I just did here, 497 00:36:28,160 --> 00:36:30,600 right? 498 00:36:30,600 --> 00:36:33,000 If this was a podcast, I would make that part members only. 499 00:36:33,000 --> 00:36:35,520 So the interview, right? 500 00:36:35,520 --> 00:36:41,320 If you're doing an interview and it gets me andering or you want to have a bigger conversation 501 00:36:41,320 --> 00:36:46,960 then, then, you know, editing it or structuring it in such a way where the listeners still 502 00:36:46,960 --> 00:36:48,680 get a ton of value would be really good. 503 00:36:48,680 --> 00:36:51,560 So here's what I do there for interviews, right? 504 00:36:51,560 --> 00:36:57,520 I structure my interviews as a three act story. 505 00:36:57,520 --> 00:37:01,040 And you know what, like this is, the camera has just been on me the whole time. 506 00:37:01,040 --> 00:37:07,920 So I am going to, let's see, let me pick one that's out. 507 00:37:07,920 --> 00:37:10,040 Is the Lauren one good? 508 00:37:10,040 --> 00:37:11,040 Yeah. 509 00:37:11,040 --> 00:37:12,040 It is good. 510 00:37:12,040 --> 00:37:13,040 Okay. 511 00:37:13,040 --> 00:37:15,560 So let me share my screen. 512 00:37:15,560 --> 00:37:18,120 Okay. 513 00:37:18,120 --> 00:37:20,960 So I structure my episodes as a three act story. 514 00:37:20,960 --> 00:37:21,960 This is Lauren. 515 00:37:21,960 --> 00:37:23,040 I'm sorry, Lauren. 516 00:37:23,040 --> 00:37:26,640 I think your email address is public, but I'm really sorry if it's not. 517 00:37:26,640 --> 00:37:29,480 So if we get down to the notes, right? 518 00:37:29,480 --> 00:37:36,000 Act one, I try to structure this in the standard three act story, which is the setup. 519 00:37:36,000 --> 00:37:37,720 Act one is the setup. 520 00:37:37,720 --> 00:37:40,600 Act two is the confrontation or the conflict. 521 00:37:40,600 --> 00:37:43,000 Act three is the resolution. 522 00:37:43,000 --> 00:37:45,840 And so you're taking the listeners on a journey with you. 523 00:37:45,840 --> 00:37:52,720 And so act one in this episode is what is SEO in 2024, right? 524 00:37:52,720 --> 00:37:54,120 So we're giving a little bit of setup. 525 00:37:54,120 --> 00:37:58,880 We're delivering value because I mean, Lauren's a pro, right? 526 00:37:58,880 --> 00:38:06,440 And she does a really great job of answering this question in a way that delivers value, 527 00:38:06,440 --> 00:38:07,440 right? 528 00:38:07,440 --> 00:38:13,560 I don't know if you have a guest, but she does a really good job of delivering value 529 00:38:13,560 --> 00:38:19,640 in such a way that the listener gets something and probably wants to continue. 530 00:38:19,640 --> 00:38:24,240 And I will say like Lauren's is one of, is the most popular episode since the rebrand 531 00:38:24,240 --> 00:38:26,840 from how I built it to stream on Solarpreneur. 532 00:38:26,840 --> 00:38:32,240 So she's totally delivering there as well. 533 00:38:32,240 --> 00:38:34,480 And so it's proof that she's delivering, right? 534 00:38:34,480 --> 00:38:41,040 So I take a sponsor break and then act two is does SEO matter? 535 00:38:41,040 --> 00:38:44,200 Can't I just use AI, social media, ads, whatever? 536 00:38:44,200 --> 00:38:45,800 That's the conflict, right? 537 00:38:45,800 --> 00:38:50,840 Why should I be putting all of this effort into SEO when I could just post on Twitter 538 00:38:50,840 --> 00:38:55,240 or use AI to write articles for me, right? 539 00:38:55,240 --> 00:39:00,920 And she does a really, again, a really good job of answering that question. 540 00:39:00,920 --> 00:39:07,080 We edited a swear word out because I want to keep that clean rating on Apple podcasts. 541 00:39:07,080 --> 00:39:09,000 But this introduces a conflict. 542 00:39:09,000 --> 00:39:13,800 So we've set up a story for the listener and then we introduced some conflict. 543 00:39:13,800 --> 00:39:15,800 Hey, SEO is really important. 544 00:39:15,800 --> 00:39:17,280 Is SEO important though? 545 00:39:17,280 --> 00:39:21,520 Because like social media exists and I can just like pay for traffic, right? 546 00:39:21,520 --> 00:39:26,560 We all heard about that guy who's like, I just spent a month using AI to write a thousand 547 00:39:26,560 --> 00:39:27,560 blog posts. 548 00:39:27,560 --> 00:39:32,720 And then I was like number one in Google, right, which was probably just like a good 549 00:39:32,720 --> 00:39:34,800 amount of bull. 550 00:39:34,800 --> 00:39:43,200 But also probably like a one off thing that he was using for engagement. 551 00:39:43,200 --> 00:39:48,520 And then act three, right, is how can a solopreneur with no ads budget? 552 00:39:48,520 --> 00:39:52,480 This was a really important clarifier for me. 553 00:39:52,480 --> 00:39:54,520 Get started with SEO, right? 554 00:39:54,520 --> 00:39:57,760 How do I figure out what keywords to focus on? 555 00:39:57,760 --> 00:40:01,560 How much content should I create? 556 00:40:01,560 --> 00:40:04,120 Questions that the listeners are going to have and we use this time to set up where 557 00:40:04,120 --> 00:40:07,480 we deliver, hey, what is SEO? 558 00:40:07,480 --> 00:40:11,360 And then we, this is, this is sometimes called the inoculation effect, right? 559 00:40:11,360 --> 00:40:16,800 In journalism, this is what the, in your writing a story or you're giving a speech and you 560 00:40:16,800 --> 00:40:22,920 anticipate what your reader or listener is going to push back with. 561 00:40:22,920 --> 00:40:29,120 And so you include that in your speech or your article and it inoculates your article 562 00:40:29,120 --> 00:40:32,920 against pushback. 563 00:40:32,920 --> 00:40:36,480 So act two is the conflict, which I like to call the inoculation effect. 564 00:40:36,480 --> 00:40:41,800 This is like the most inflammatory question I think a listener might ask in this situation. 565 00:40:41,800 --> 00:40:44,600 And then the resolution, right, where we deliver a ton of value. 566 00:40:44,600 --> 00:40:50,120 And then you could see I have like up here, I have the top takeaways for people like people 567 00:40:50,120 --> 00:40:53,120 who will know what they're getting into and so this is what they can listen for. 568 00:40:53,120 --> 00:41:01,280 So if you're doing an interview, right, then you want to make sure you have some sort of 569 00:41:01,280 --> 00:41:02,280 structure in place. 570 00:41:02,280 --> 00:41:04,600 I'm not saying you need to do the three act structure. 571 00:41:04,600 --> 00:41:06,520 I like the three act structure now. 572 00:41:06,520 --> 00:41:15,320 I might decide in 40 episodes or something that this isn't working or maybe it's no longer 573 00:41:15,320 --> 00:41:18,920 working the way I'd like or it's not working as well as I'd like and I want to try something 574 00:41:18,920 --> 00:41:26,640 else, but having the structure to continually deliver value with your content is the important 575 00:41:26,640 --> 00:41:27,640 bit. 576 00:41:27,640 --> 00:41:34,600 And so if you're doing a solo episode, usually my solo episodes are based on articles, so 577 00:41:34,600 --> 00:41:38,040 it's mostly scripted. 578 00:41:38,040 --> 00:41:44,120 Sometimes I will do like a ramble episode like we're not doing summer camp, right? 579 00:41:44,120 --> 00:41:47,360 So I kind of go through the who, what, why, where and how. 580 00:41:47,360 --> 00:41:49,840 Why are we, why aren't we doing summer camp? 581 00:41:49,840 --> 00:41:52,120 Who is with me on this journey? 582 00:41:52,120 --> 00:41:53,680 How are we going to make it happen? 583 00:41:53,680 --> 00:41:55,440 How is it affecting my business? 584 00:41:55,440 --> 00:41:59,920 If you're a parent and you want to try this, what should you consider? 585 00:41:59,920 --> 00:42:05,720 But usually my solo episodes are written articles and so they're a little bit scripted, but again, 586 00:42:05,720 --> 00:42:08,360 I try draw people in with the story. 587 00:42:08,360 --> 00:42:11,440 They're reckoned like recommend episodes. 588 00:42:11,440 --> 00:42:18,120 My summer camp episode got recommended to a bunch of parents and like tagged and that 589 00:42:18,120 --> 00:42:23,000 was really cool to see because it shows, first of all, I'm not alone, but it also shows those 590 00:42:23,000 --> 00:42:24,000 people they're not alone either. 591 00:42:24,000 --> 00:42:27,480 And I'm being really open about how that's going to affect my business. 592 00:42:27,480 --> 00:42:29,640 My daughter's last day of school is tomorrow. 593 00:42:29,640 --> 00:42:40,440 So, so, okay, start off with something good and juicy and valuable, either a story or 594 00:42:40,440 --> 00:42:44,000 the best piece of advice from your guest or the top takeaways. 595 00:42:44,000 --> 00:42:49,360 Structure your episodes so that every five minutes or so, every five to seven minutes, 596 00:42:49,360 --> 00:42:54,040 you're delivering some really good value. 597 00:42:54,040 --> 00:43:01,640 And then with solo episodes and then consider scripting or outlining, right? 598 00:43:01,640 --> 00:43:02,640 Outlining really helps. 599 00:43:02,640 --> 00:43:06,520 I should say that I'm reading a book right now called Write Useful Books and he basically 600 00:43:06,520 --> 00:43:07,520 says this. 601 00:43:07,520 --> 00:43:13,080 So, you want to create your outline for your book and make sure that every section delivers 602 00:43:13,080 --> 00:43:19,480 some value because you don't want your readers to put the book down and feel like they wasted 603 00:43:19,480 --> 00:43:21,400 their time. 604 00:43:21,400 --> 00:43:23,000 And it's the same for this, right? 605 00:43:23,000 --> 00:43:26,760 So he says like make sure to deliver value every heading or subheading. 606 00:43:26,760 --> 00:43:30,440 I'm saying make sure to deliver some value every few minutes, right? 607 00:43:30,440 --> 00:43:35,400 And it doesn't have to be huge earth shattering value, right? 608 00:43:35,400 --> 00:43:40,800 It could be, oh, wow, this tool is on AppSumo and I didn't know that, right? 609 00:43:40,800 --> 00:43:44,240 Or Obsidian can do what, right? 610 00:43:44,240 --> 00:43:46,520 Or like, oh, how do you check? 611 00:43:46,520 --> 00:43:51,760 It could be little tips along the way, right? 612 00:43:51,760 --> 00:43:56,880 Extracting good questions and setting your guest up for success or creating an outline 613 00:43:56,880 --> 00:44:01,520 or a script that allows you to deliver that value every few minutes. 614 00:44:01,520 --> 00:44:05,120 And then the other way that you can deliver value is through your call to action, right? 615 00:44:05,120 --> 00:44:07,160 This is like, you're going to ask people to do something. 616 00:44:07,160 --> 00:44:08,960 If you're not, you definitely should. 617 00:44:08,960 --> 00:44:13,080 You want to sprinkle that in where you can. 618 00:44:13,080 --> 00:44:18,040 But if you're asking them to join your mailing list, you could say something like, hey, by 619 00:44:18,040 --> 00:44:25,840 the way, if you want to get my 40 automations, you can join my mailing list, right? 620 00:44:25,840 --> 00:44:35,040 Or if you want to hear even more great advice from my guest, become a member, right? 621 00:44:35,040 --> 00:44:39,920 Getting them join your mailing list or become a member, you're, by delivering value through 622 00:44:39,920 --> 00:44:44,400 the rest of the episode, you're proving to them that you can deliver even more value. 623 00:44:44,400 --> 00:44:47,080 And getting them on your mailing list is one of the best things that you could do for your 624 00:44:47,080 --> 00:44:51,480 podcast because maybe they're just listening to this one on the web or maybe somebody forwarded 625 00:44:51,480 --> 00:44:53,360 it to them. 626 00:44:53,360 --> 00:44:57,320 And you want to turn them into a subscriber or you want them to keep coming back. 627 00:44:57,320 --> 00:45:02,720 And a mailing list puts you front and center in their inbox, right? 628 00:45:02,720 --> 00:45:04,960 People are checking their email, right? 629 00:45:04,960 --> 00:45:09,880 And so, or if they become a member, right, they're giving you money, but having a good 630 00:45:09,880 --> 00:45:16,640 and clear and single call to action is another way where you can deliver even more value 631 00:45:16,640 --> 00:45:18,800 for your listeners. 632 00:45:18,800 --> 00:45:22,680 But this is only going to work if you've delivered value the rest of the way. 633 00:45:22,680 --> 00:45:26,040 So, okay, let me see if there are any questions. 634 00:45:26,040 --> 00:45:28,680 I haven't seen any come in. 635 00:45:28,680 --> 00:45:30,880 Those are all of my prepared remarks. 636 00:45:30,880 --> 00:45:33,760 I can check my notes to make sure. 637 00:45:33,760 --> 00:45:36,040 I guess I did tease one thing, right? 638 00:45:36,040 --> 00:45:44,360 I said I would show you the outline or the mind map for my upcoming book. 639 00:45:44,360 --> 00:45:45,680 And this is still in flux. 640 00:45:45,680 --> 00:45:47,240 All, you know, heavy caveat. 641 00:45:47,240 --> 00:45:53,200 This might not be the finalized version, but it's called podcast cheat codes. 642 00:45:53,200 --> 00:46:02,480 Now see, if I was smart, I would have a landing page ready for you to sign up and get updates 643 00:46:02,480 --> 00:46:05,400 for this if you want it. 644 00:46:05,400 --> 00:46:09,840 But for now, I guess the best thing to do is just join my mailing list, which you can 645 00:46:09,840 --> 00:46:14,720 do over at podcastworkflows or streamlined.fm, right? 646 00:46:14,720 --> 00:46:21,280 There's opt-in boxes on both, in both places. 647 00:46:21,280 --> 00:46:31,920 So here it's podcast cheat codes is the working name because it's designed to help people 648 00:46:31,920 --> 00:46:37,000 live time without sacrificing quality so that you can produce a good show that helps you 649 00:46:37,000 --> 00:46:38,000 grow. 650 00:46:38,000 --> 00:46:44,160 Um, intro is going to be my, uh, one of my clients, Annie asked me, like, how can you 651 00:46:44,160 --> 00:46:47,640 run three podcasts, uh, with three kids? 652 00:46:47,640 --> 00:46:50,160 And that kind of set me off on this journey. 653 00:46:50,160 --> 00:46:52,920 We'll do a quick podcast audit and I'll share with you, right? 654 00:46:52,920 --> 00:46:59,280 This book, the right, useful books book was hugely helpful because, um, I cut out this 655 00:46:59,280 --> 00:47:05,200 entire section from the book, setting your podcast up for success, because if you already 656 00:47:05,200 --> 00:47:12,920 have a podcast, you're not really going to be interested in this in a book that promises 657 00:47:12,920 --> 00:47:13,920 something different. 658 00:47:13,920 --> 00:47:19,280 So I replaced it with, um, a self audit of your show. 659 00:47:19,280 --> 00:47:23,320 Um, let's make sure we're doing this foundationally correct. 660 00:47:23,320 --> 00:47:25,680 If you want to learn more, I talk about that, right? 661 00:47:25,680 --> 00:47:32,000 Um, and then we get into, Hey, you don't need to, you have a show. 662 00:47:32,000 --> 00:47:33,760 It's set up to grow organically now. 663 00:47:33,760 --> 00:47:35,760 You don't need to do everything. 664 00:47:35,760 --> 00:47:39,040 Um, here's how you figure out how to not do everything. 665 00:47:39,040 --> 00:47:40,040 Right. 666 00:47:40,040 --> 00:47:41,120 And I'm showing you this outline. 667 00:47:41,120 --> 00:47:44,080 If you already know all this and you don't need to buy the book, right? 668 00:47:44,080 --> 00:47:49,880 Um, automation, types of automation, uh, generative AI, maybe this is like, maybe I'm going to 669 00:47:49,880 --> 00:47:50,880 add this. 670 00:47:50,880 --> 00:47:56,920 Um, then we get into delegation and how to build a small team, especially on a budget, 671 00:47:56,920 --> 00:48:00,760 how to create your first workflow, big list of automation ideas. 672 00:48:00,760 --> 00:48:03,760 Um, so this is the mind map I'm, I'm working off of. 673 00:48:03,760 --> 00:48:05,440 This is going to turn into an outline. 674 00:48:05,440 --> 00:48:07,640 Um, how do I zoom out again? 675 00:48:07,640 --> 00:48:08,640 Right. 676 00:48:08,640 --> 00:48:09,640 Like this. 677 00:48:09,640 --> 00:48:11,320 Um, but I'm really excited. 678 00:48:11,320 --> 00:48:20,600 I've had this, this book idea for a while and, um, I'm happy that I'm, I'm finally 679 00:48:20,600 --> 00:48:23,480 making some headway on it. 680 00:48:23,480 --> 00:48:24,480 And I think it's going to be good, right? 681 00:48:24,480 --> 00:48:32,440 Cause I think, I think the big thing, um, uh, Chio, thank you. 682 00:48:32,440 --> 00:48:33,480 I hope I said your name right. 683 00:48:33,480 --> 00:48:35,160 Uh, thanks so much for being here. 684 00:48:35,160 --> 00:48:40,800 Uh, you're very smart, but at times we all miss one thing or two. 685 00:48:40,800 --> 00:48:42,320 Absolutely true. 686 00:48:42,320 --> 00:48:43,320 No one's perfect. 687 00:48:43,320 --> 00:48:44,320 Right. 688 00:48:44,320 --> 00:48:45,320 And we're always trying to improve. 689 00:48:45,320 --> 00:48:47,240 So, uh, Chio, thanks so much for being here and for your comment. 690 00:48:47,240 --> 00:48:48,400 Again, I hope I'm saying that right. 691 00:48:48,400 --> 00:48:49,400 If I'm not, let me know. 692 00:48:49,400 --> 00:48:52,120 Uh, and I will happily correct myself. 693 00:48:52,120 --> 00:48:57,560 Um, anyway, I've had this book, some version of this book in me for a while and I'm really 694 00:48:57,560 --> 00:49:00,200 excited to, uh, get to writing it. 695 00:49:00,200 --> 00:49:04,320 I took a little bit of a break after my last book, which was web development focused because 696 00:49:04,320 --> 00:49:07,200 it was a grueling process. 697 00:49:07,200 --> 00:49:15,800 And I think I had, uh, I think we had two kids during that process. 698 00:49:15,800 --> 00:49:17,680 Um, could have just been one. 699 00:49:17,680 --> 00:49:20,600 But I remember I started at pre pandemic, et cetera for this. 700 00:49:20,600 --> 00:49:23,640 Uh, I haven't seen any more questions come in. 701 00:49:23,640 --> 00:49:31,280 Uh, and so I want to thank everybody who watched live, uh, right now, or is watching the replay 702 00:49:31,280 --> 00:49:33,280 later. 703 00:49:33,280 --> 00:49:34,280 Thank you so much. 704 00:49:34,280 --> 00:49:40,440 Again, if you want to get, uh, hopefully episodes that deliver a ton of value, like following 705 00:49:40,440 --> 00:49:42,720 this framework I'm following here. 706 00:49:42,720 --> 00:49:45,760 Um, and you want to get them ad free and longer. 707 00:49:45,760 --> 00:49:49,960 You want to see like how this experiment is going to shape up, uh, with, which I don't 708 00:49:49,960 --> 00:49:51,680 even know if I fully described, right? 709 00:49:51,680 --> 00:49:53,520 It's the experiment. 710 00:49:53,520 --> 00:49:54,520 Oh my gosh. 711 00:49:54,520 --> 00:49:57,920 I opened the curiosity loop and now I'm closing it here at the end. 712 00:49:57,920 --> 00:50:03,240 Um, I'm going to do the regular three act interview and I'm going to try to keep that 713 00:50:03,240 --> 00:50:04,560 to 30 minutes long. 714 00:50:04,560 --> 00:50:09,160 So you will get a full story, the full intended story. 715 00:50:09,160 --> 00:50:15,600 And then the members only episode will be more me and my guests just chatting about 716 00:50:15,600 --> 00:50:16,840 stuff, right? 717 00:50:16,840 --> 00:50:24,040 Um, right now for all of the episodes that come out until Sarah's, it's really me figuring 718 00:50:24,040 --> 00:50:29,640 out what like a 10 minute segment to talk about with the guest. 719 00:50:29,640 --> 00:50:33,400 Um, but it ends up us like just chatting anyway. 720 00:50:33,400 --> 00:50:40,600 And so I thought let's shorten the main interview, deliver as much value per minute as possible. 721 00:50:40,600 --> 00:50:45,000 And then for the people who are really interested in hearing a longer conversation, um, we can 722 00:50:45,000 --> 00:50:48,880 give that to them in streamlines over New York accelerated, which you can get over at 723 00:50:48,880 --> 00:50:51,160 streamline.fm slash join. 724 00:50:51,160 --> 00:50:52,320 Okay. 725 00:50:52,320 --> 00:50:53,640 That's it for this live stream. 726 00:50:53,640 --> 00:50:54,880 I'm tired. 727 00:50:54,880 --> 00:50:57,200 This is a lot of work. 728 00:50:57,200 --> 00:51:00,640 But thank you so much for being here. 729 00:51:00,640 --> 00:51:07,360 Thanks Matt and Chio and, um, oh gosh, uh, I'm sorry. 730 00:51:07,360 --> 00:51:10,680 I don't have the LinkedIn comments up in front of me right now. 731 00:51:10,680 --> 00:51:14,000 Um, uh, Hensla. 732 00:51:14,000 --> 00:51:15,120 I hope that's right. 733 00:51:15,120 --> 00:51:17,640 Thank you so much for being here. 734 00:51:17,640 --> 00:51:24,440 And everybody who joined in and was, uh, lurking, um, oh man, uh, Bruno coming in with a question 735 00:51:24,440 --> 00:51:26,560 right at the end. 736 00:51:26,560 --> 00:51:27,560 Love it. 737 00:51:27,560 --> 00:51:33,080 Uh, what, let me change scenes and then bring your comment up again. 738 00:51:33,080 --> 00:51:38,440 Um, what do you think is the right percentage of listeners to become part of your list? 739 00:51:38,440 --> 00:51:39,640 That's a really good question. 740 00:51:39,640 --> 00:51:44,560 And it's tough, right, because it's going to depend on, um, your topic and things like 741 00:51:44,560 --> 00:51:45,560 that. 742 00:51:45,560 --> 00:51:51,720 I know when I was really promoting my list to my listeners, um, I was getting, uh, like 743 00:51:51,720 --> 00:51:54,000 a handful, like a dozen signups a day. 744 00:51:54,000 --> 00:52:01,920 And I, I get, you know, between, well, at that time, Apple and others were reporting, 745 00:52:01,920 --> 00:52:05,600 I was getting like three or 4,000 downloads per episodes in the first 30 days. 746 00:52:05,600 --> 00:52:12,560 Um, it's probably closer to, uh, I get a thousand, a thousand downloads in the first seven days, 747 00:52:12,560 --> 00:52:13,560 for sure. 748 00:52:13,560 --> 00:52:17,440 Um, at least, uh, probably like 1200. 749 00:52:17,440 --> 00:52:25,400 Um, but I'm not really promoting my mailing list on that podcast right now. 750 00:52:25,400 --> 00:52:29,200 I'm really promoting, uh, the membership, right? 751 00:52:29,200 --> 00:52:33,440 That's, that's the thing I want to make work there. 752 00:52:33,440 --> 00:52:40,600 And I think that my mailing list is more tailored towards podcasters who want to learn. 753 00:52:40,600 --> 00:52:47,160 Um, and, uh, oh, that's my chain of thought. 754 00:52:47,160 --> 00:52:51,400 Oh, um, so my, my mailing list is tailored more towards podcasters who want to improve 755 00:52:51,400 --> 00:52:52,640 their systems. 756 00:52:52,640 --> 00:52:59,080 And my show, the streamlined solopreneur is for solopreneurs, obviously busy solopreneurs, 757 00:52:59,080 --> 00:53:01,760 probably parents who want to improve their business. 758 00:53:01,760 --> 00:53:05,400 My mailing list doesn't really talk about general business. 759 00:53:05,400 --> 00:53:08,280 It talks pretty specifically about podcasting. 760 00:53:08,280 --> 00:53:15,760 And even when I email my list about new episodes, I include like a behind the scenes production 761 00:53:15,760 --> 00:53:21,800 tip for, um, for like, for the podcast. 762 00:53:21,800 --> 00:53:25,840 So they're, they're going to continually get podcast information. 763 00:53:25,840 --> 00:53:31,520 Anyway, that's a long way of saying, I've been promoting my membership on the show more. 764 00:53:31,520 --> 00:53:37,080 Um, and I think I need to find the right kind of configuration to make that work. 765 00:53:37,080 --> 00:53:38,800 So it's always an experiment. 766 00:53:38,800 --> 00:53:43,920 Um, uh, you know, truth be told, it might behoove me to go back to promoting my mailing 767 00:53:43,920 --> 00:53:48,400 list or creating a separate mailing list just for the show, but that's not really something 768 00:53:48,400 --> 00:53:50,760 I want to do. 769 00:53:50,760 --> 00:53:57,440 Um, so I think it's, you know, it's, it's going to vary depending on how closely your 770 00:53:57,440 --> 00:53:59,040 mailing list is tied to your show. 771 00:53:59,040 --> 00:54:01,560 I know that wasn't like a great answer. 772 00:54:01,560 --> 00:54:06,840 Um, but I think it's, I think it's important for me to mention that the streamlined solo 773 00:54:06,840 --> 00:54:14,440 preneur, formerly how I built it, um, is not fully aligned with what I talk about on my 774 00:54:14,440 --> 00:54:15,440 mailing list. 775 00:54:15,440 --> 00:54:21,320 And so there's a little bit of tension with me promoting that to people who only want to, 776 00:54:21,320 --> 00:54:26,920 to, to people who aren't necessarily interested in starting a podcast. 777 00:54:26,920 --> 00:54:32,760 And so I think the big value proposition that I can deliver through a call to action there 778 00:54:32,760 --> 00:54:35,040 is to join the membership. 779 00:54:35,040 --> 00:54:36,040 Okay. 780 00:54:36,040 --> 00:54:39,400 Uh, and last question, Gio, it's fun. 781 00:54:39,400 --> 00:54:43,000 Haven't heard you in a long while, probably since the past WordCamp. 782 00:54:43,000 --> 00:54:51,360 Uh, did we meet at WordCamp, South Carolina, Charlotte, uh, Charleston, WordCamp Charleston, 783 00:54:51,360 --> 00:55:01,160 maybe 2024, uh, circa 20, not 2024, uh, 2014, um, maybe 2013, 2014. 784 00:55:01,160 --> 00:55:05,600 If you're the, the same guy I'm thinking of, um, either way, thanks so much for tuning 785 00:55:05,600 --> 00:55:06,600 in today. 786 00:55:06,600 --> 00:55:08,100 I really appreciate it. 787 00:55:08,100 --> 00:55:13,840 Um, of course, as I'm starting to wrap up, uh, more people are joining the stream. 788 00:55:13,840 --> 00:55:15,840 Um, that's great though. 789 00:55:15,840 --> 00:55:20,760 If you, you know, uh, subscribe or follow me wherever you happen to be, I'm going to 790 00:55:20,760 --> 00:55:22,720 go live every week. 791 00:55:22,720 --> 00:55:31,400 In fact, um, I have, thanks to the book, I have a schedule for what I'll be talking about. 792 00:55:31,400 --> 00:55:40,960 And so, uh, the next live stream, um, will be called should you stop doing interviews? 793 00:55:40,960 --> 00:55:43,720 Interesting. 794 00:55:43,720 --> 00:55:44,960 Maybe you should. 795 00:55:44,960 --> 00:55:50,440 I guess we'll find out on the next longer than that about five years. 796 00:55:50,440 --> 00:55:51,440 Yeah. 797 00:55:51,440 --> 00:55:52,440 Yeah. 798 00:55:52,440 --> 00:55:53,440 I've been a while. 799 00:55:53,440 --> 00:55:58,040 Um, I haven't been to a WordCamp since before the pandemic. 800 00:55:58,040 --> 00:56:04,800 Um, and I'm not really in the WordPress space anymore, so it's definitely pre-pandemic 801 00:56:04,800 --> 00:56:05,800 situation. 802 00:56:05,800 --> 00:56:12,680 I think WordCamp US or WordCamp Miami, no WordCamp US 2019 in St. Louis was the last 803 00:56:12,680 --> 00:56:14,680 WordCamp I went to. 804 00:56:14,680 --> 00:56:16,640 So, um, okay. 805 00:56:16,640 --> 00:56:17,640 Awesome. 806 00:56:17,640 --> 00:56:24,520 So I guess tune in same bat, same bat time, same bat channel next week, YouTube, LinkedIn 807 00:56:24,520 --> 00:56:25,520 and Twitter. 808 00:56:25,520 --> 00:56:26,520 I'm streaming on all of those. 809 00:56:26,520 --> 00:56:30,800 I'll be talking about should you stop doing interviews? 810 00:56:30,800 --> 00:56:35,280 Um, yeah, tune in to find out. 811 00:56:35,280 --> 00:56:36,920 Thanks so much everybody for being here. 812 00:56:36,920 --> 00:56:38,480 I really appreciate it. 813 00:56:38,480 --> 00:56:43,760 If you are interested in becoming a member, um, you can do so at streamlined.fm slash 814 00:56:43,760 --> 00:56:45,800 join until next time. 815 00:56:45,800 --> 00:56:47,800 I'll see you out there.