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Hey everybody, Joe Casabona here.

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I'm gonna turn off the music.

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I'm not really feeling the music right now.

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I hope you're doing well.

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I'm a little bit early and so I am going to

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do some quick checks to make sure this thing is live

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everywhere it should be live.

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So one is Twitter.

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Do do do.

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If you are here, say hello in the chat.

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Let me know where you're coming from while you're here.

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How I can help you.

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Let me know because here's what we're talking about today.

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I'm renaming my podcast, but it's like a whole,

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it's an eight year old podcast.

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So it's a process.

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So I'm going to talk about that process here

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on the live stream, everything that I am doing

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to make sure we're gonna hear some double audio here.

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Here.

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I'm a little bit low.

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I'm gonna turn this up.

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Turn my headphones up.

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Yeah, so I'm gonna talk about the whole process

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and what we need to think about as podcasters

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if we're going to do something like this.

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Cause this is, I mean, I'll get into like the origin story

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of why not the origin story, but like the impetus,

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I guess is the right term.

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We'll get into like the impetus of why I've decided

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to rename my podcast.

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Cause this is, yeah, okay, great.

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We're good on LinkedIn, Twitch,

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I assume we are also good on, again, for those joining,

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that's Twitter again, for those joining,

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say hello, let me know where you're coming from.

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And if you have any questions for me.

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And we're searching H and W at work.

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Oh boy, now I'm like streaming someone else's stream.

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Just, I hate that when you go to Twitch,

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there's just like a stream.

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Wow, latency is fantastic here.

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And then lastly, but most importantly, YouTube.

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Great, I'm there.

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I'm streaming and if you have anything, everything's great.

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Okay, cool.

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So what I will do, what happens is here in,

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in the, in live stream land in EKM live,

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if you comment on Twitch or YouTube,

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those comments will come in.

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I will be checking the other places routinely.

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But again, if you do want, you know, head over to YouTube,

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if you want to see my,

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if you want me to see your comments as quickly as possible.

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And speaking of Twitter, let's start.

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Who are you and what are you, Danny Brown?

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Hey Danny, good to see you again.

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Head of podcast support and experience at Captivate.

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I was recently on his podcast with Mark Asquith

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in and around podcasting.

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Check that out wherever you get your podcast.

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So Danny, thanks for at least commenting on Twitter.

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So the first thing I want to share on this live stream

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has nothing to do with podcasting,

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but it's like a huge personal win for me.

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And that I'll switch to this one.

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This is a little bit better is that today I got

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my first ever royalties payment.

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So if you don't know, I am a published author,

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a five times published author,

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six times if you count the book that Matt,

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Mideros and I published together several years ago

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on how to start a podcast,

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which I guess that should count.

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So six times because people bought that book.

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But I've been writing published books for 12 years.

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I've been writing unpublished books for even longer.

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And today I got my first royalties payment

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for my current book HTML and CSS,

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a visual quick start guide.

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For those of you who don't know,

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I was in the tech space in the web development space

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for a long time.

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This was the last book I wrote in that space

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before fully moving to podcasting.

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So really exciting, like, I mean, not like emotional,

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I guess, like I'm Italian and so we're emotional anyway.

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But it really meant a lot to see that come in

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because the other books, because they're tech books.

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Thank you, Danny.

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Congrats on the road.

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Man, the latency is amazing on this stream.

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Kudos to like Ecamm Live, I'm gonna guess,

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because there's virtually no delay, which is wonderful.

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Thank you, Danny.

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So it's like a testament to, what was I just saying?

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Right, so two of my books are,

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well, three of my books are not on the shelves anymore

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because they're tech books.

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And so like the WordPress book I wrote back in 2012

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is mostly irrelevant today.

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There's like some stuff that's still good and smart,

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but like full site editing is basically

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null and voided that book.

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I wrote a book in 2013 slash 2014

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about responsive design with WordPress.

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That's pretty dated, it's very dated now.

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My third book was about Google Glass, the first one.

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So like, that's definitely not relevant anymore.

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And so, it's not like they were pulled off the shelves

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because they were terrible, they just became outdated.

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And so it's really great, 12 years in the making,

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kind of seeing a royalty's check coming.

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If you're an author or you're working towards something

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like patience and consistency and trying things, I guess,

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is maybe the lesson here.

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Really, really exciting to see that happen.

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Okay, so let's talk, there's a reason that you're here.

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So my current show is called How I Built It.

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And if you don't know, this started as a show eight years ago,

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I started it in 2016 as a way for me to interview

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WordPress developers and ask them,

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hey, how did you build that plugin?

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How did you build that theme?

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How did you build your WordPress-based business?

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And every episode I would have the title question, right?

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How did you build that?

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And so, the name made sense.

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And it was slightly unfortunate that three months after

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my show launched, NPR launched a show called How I Built This.

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But it didn't, I don't feel like it negatively impacted me

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at all, right?

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It's not like people, it's not like I would see a ton

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of downloads and then like complete drop off the next week

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because people were confusing my show with their show.

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I'm sure our shows were showing up together in search,

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but people were sticking around, right?

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I saw very consistent growth and I was really grateful

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and happy for that.

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I should also say if you're watching on,

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I forgot to mention this, I forgot to do all the fun stuff

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in the beginning, because there's just like a ton

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rattling around in my brain.

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I don't even know if I got, yeah, I didn't really,

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yeah, cool, okay, so if you want to, so a couple things,

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if you wanna join my mailing list or my membership,

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which is AdFreaks and a version of my podcast,

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you can go how I built it, it's last showing,

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that URL will change at the end of this, I guess,

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not at the end of this, but in a couple of weeks.

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And if you're watching on YouTube,

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I also have super chats and super stickers enabled

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and I'm pretty sure that they change the color of my lights.

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So if you wanna see my lights blink,

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you can do a super chat or a super sticker.

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And if they don't blink, I'll make them blink for you.

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Okay, so forgot to mention all that in the beginning.

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Anyway.

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So the show was like that for a long time,

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but as I grew or tried to grow,

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this is a lesson in niching down.

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When I was talking to WordPress developers,

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the show was very popular.

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Then I moved out to WordPress business owners,

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still did really well.

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When I moved to general business owners,

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I saw a significant drop off in downloads,

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because I stopped giving my audience,

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in pursuit of a wider audience,

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I alienated my biggest fans.

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And it wasn't really clear to me at the time

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that I did that, but in retrospect,

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looking at the trends, that's definitely what happened.

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And so I kind of was very niche.

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I expanded out to more general,

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and then I contracted back to niche again.

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So lately I've been talking to busy solopreneurs.

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So I went from business owners to solopreneurs

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and creators to just solopreneurs,

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which if you're a creator who's running a business,

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then you're also maybe not a solopreneur.

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But and so now I'm talking to solopreneurs,

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and I haven't asked the question,

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how did you build that in years, literal years?

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Probably the last time I asked that was pre-pandemic.

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Maybe during the pandemic,

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but I had made a significant shift.

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And the catalyst for the change now

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is this blog post I wrote over at podcast workflows

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called What Makes Good Podcast Artwork?

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And actually if we, let's go to Ulysses here.

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In the archive, What Makes Good Podcast Artwork,

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if I scroll up here in Ulysses,

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there's a comment that says,

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this sentence below is when I decided

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to rename the podcast.

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Like as I was writing this, I wrote this sentence,

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plus a lot has changed since then

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in the podcast landscape generally,

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and for how I built it specifically.

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And then I go on to explain everything

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I just explained to you.

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So I made this comment here as like a little like,

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whoa, remembrance to the catalyst,

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cause the artwork doesn't reflect

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what I talk about on the show.

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It just doesn't.

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And if I do these podcast growth audits

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where a podcaster will pay me to review their show,

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the title, the tagline, the description, the episodes,

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the artwork, I'll listen to the intro,

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I'll listen to the outro.

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I will see what directories they are or are not in

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and their website.

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Like I just do like kind of a full audit on the podcast

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to see why they're not attracting the right audience

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or why they're not growing.

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And I realized in writing this article

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that if I was auditing my own podcast,

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first like with Joe Casabona,

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very few people know who Joe Casabona is,

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relatively speaking.

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So like this does nothing except take space, right?

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How I built it doesn't tell anything about the show.

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The hammer combined with how I built it

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might tell people that this is a,

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I don't know, construction general contractor show.

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And then there's like a circuit board cityscape

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in the background, which might tell them tech.

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But all in all, this is like busy artwork

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that doesn't tell people anything about the show.

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The name, how I built it also doesn't tell

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anything about the show.

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In fact, I added like case studies from creators

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and solopreneurs as a tagline

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so people would understand.

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And so I realized like, hey, if I was,

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actually, I think I made a footnote here saying like,

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oh, I'm also the name.

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Where are we?

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Yes, oh God, and the name too.

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And so I realized like, if I was auditing my podcast,

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I would definitely tell myself, change the name,

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change the artwork, really reevaluate

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who your show is for today.

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And so that's what I've done, that's what I'm doing.

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And so I guess without further ado,

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I'll just like, how long were like 13 minutes into this?

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And I haven't told you.

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So like drumroll, do I have a drumroll?

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I think I have a drumroll, I must.

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I'm a drummer.

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No, are we not, we're not hearing.

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That could have been super cool.

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Do I have it like all the way down?

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Is that what's happening?

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I'm not sure, I'm not sure.

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The Streamline solopreneur,

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that is what I am calling the podcast.

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00:13:51,760 --> 00:13:56,760
And needs to be created in the MS Paint

261
00:13:56,920 --> 00:13:58,880
with a resolution of, oh, of course.

262
00:13:58,880 --> 00:14:00,040
Thank you, Tanya.

263
00:14:01,240 --> 00:14:02,400
Yeah, absolutely.

264
00:14:02,400 --> 00:14:05,200
So if you were on my live stream a couple of weeks ago,

265
00:14:05,200 --> 00:14:07,800
you kind of saw this process play out

266
00:14:07,800 --> 00:14:11,080
where I was messing with different concepts for the artwork

267
00:14:11,080 --> 00:14:13,840
and I settled on like an hourglass

268
00:14:13,840 --> 00:14:16,320
with all the sand in the bottom

269
00:14:16,320 --> 00:14:18,600
and then arrows going back into the top

270
00:14:18,600 --> 00:14:19,760
because I'm saving you time.

271
00:14:19,760 --> 00:14:22,400
And I'm gonna tell you how I arrived at the name,

272
00:14:22,400 --> 00:14:25,800
but I'm really happy with the name Streamline solopreneur.

273
00:14:25,800 --> 00:14:30,040
And I think probably the best place

274
00:14:30,040 --> 00:14:33,960
to show you how I got to the name is,

275
00:14:33,960 --> 00:14:38,960
and please don't groan or leave, is ChatGPT.

276
00:14:39,640 --> 00:14:41,120
Oh, and now that I've unveiled the name,

277
00:14:41,120 --> 00:14:43,120
I can change the colors to match.

278
00:14:45,400 --> 00:14:46,880
Cause I'm like a huge dork.

279
00:14:46,880 --> 00:14:49,560
I think I just changed the colors to match the artwork.

280
00:14:50,400 --> 00:14:51,840
Cause I'm a huge dork.

281
00:14:51,840 --> 00:14:55,840
Okay, so this is not where I started.

282
00:14:55,840 --> 00:14:58,480
I started on the whiteboard behind me,

283
00:14:58,480 --> 00:15:00,960
what you could see here in Skycam.

284
00:15:00,960 --> 00:15:04,360
This is where I started,

285
00:15:05,240 --> 00:15:08,480
but I took all of the stuff on the whiteboard

286
00:15:08,480 --> 00:15:12,560
and put it into ChatGPT.

287
00:15:12,560 --> 00:15:15,680
And I basically said, I'm renaming my podcast.

288
00:15:15,680 --> 00:15:17,760
This is everything about it.

289
00:15:17,760 --> 00:15:21,200
Jackie, oh my gosh, I am just seeing the comments here.

290
00:15:21,200 --> 00:15:23,520
So hold up.

291
00:15:23,520 --> 00:15:26,960
Jackie Delia, thanks so much for being here.

292
00:15:26,960 --> 00:15:31,800
Jackie was a fun fact about Jackie.

293
00:15:34,000 --> 00:15:37,120
We both started podcasts, I think, early on.

294
00:15:37,120 --> 00:15:40,880
She helped me close out season one of How I Built It

295
00:15:40,880 --> 00:15:43,080
by each talking about what we learned.

296
00:15:43,080 --> 00:15:45,320
And she was the one who told me

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00:15:45,320 --> 00:15:48,080
to not just host my files in WordPress.

298
00:15:48,080 --> 00:15:50,320
Like she was like, you need an audio host.

299
00:15:50,320 --> 00:15:52,000
And I had used audio host before that,

300
00:15:52,000 --> 00:15:53,280
but I was like, does it matter?

301
00:15:53,280 --> 00:15:54,520
And she's like, here's why it matters.

302
00:15:54,520 --> 00:15:58,800
So shout out to Jackie Delia, who I think

303
00:16:00,960 --> 00:16:05,200
who I think is a big credit to the success of the show.

304
00:16:05,200 --> 00:16:06,560
We were in a mastermind together.

305
00:16:06,560 --> 00:16:07,400
Jackie, good to see you.

306
00:16:07,400 --> 00:16:08,720
Thanks for being here.

307
00:16:08,720 --> 00:16:10,440
Tom Smith, thanks for being here.

308
00:16:10,440 --> 00:16:12,480
I'm glad you like it.

309
00:16:12,480 --> 00:16:14,240
Jackie also likes it.

310
00:16:14,240 --> 00:16:19,240
And Tom pointing out my dartboard is height regulation,

311
00:16:20,160 --> 00:16:21,400
which is true.

312
00:16:21,400 --> 00:16:22,240
Where do you see that?

313
00:16:22,240 --> 00:16:25,240
Do you see that back here?

314
00:16:27,800 --> 00:16:30,480
How did you see the dartboard?

315
00:16:30,480 --> 00:16:32,600
Is it in one of, whatever.

316
00:16:32,600 --> 00:16:34,080
Let me know in the comments how you saw it.

317
00:16:34,080 --> 00:16:36,600
It is height regulation though, because I measured.

318
00:16:36,600 --> 00:16:41,000
And I wanted to make sure it was right.

319
00:16:41,000 --> 00:16:43,400
I got the dartboard because I've been watching

320
00:16:43,400 --> 00:16:47,000
a lot of John Boy media and they've been doing

321
00:16:47,000 --> 00:16:51,000
a fun series where they play Trivial Pursuit

322
00:16:51,000 --> 00:16:54,600
and the board is divided into like six slices

323
00:16:54,600 --> 00:16:57,480
and wherever you hit, that's a question.

324
00:16:57,480 --> 00:16:59,440
Oh, chat, chat GPT.

325
00:17:02,160 --> 00:17:06,480
Oh, I forgot about that.

326
00:17:08,400 --> 00:17:12,440
This, this is funny, cause I have it in my action button.

327
00:17:14,480 --> 00:17:17,440
I have it in my action button on my phone.

328
00:17:17,440 --> 00:17:22,440
And so I was probably hanging, I was hanging the dartboard

329
00:17:23,920 --> 00:17:26,400
at this point and I was like, what is,

330
00:17:26,400 --> 00:17:28,920
what's the height, I left the instructions upstairs.

331
00:17:29,960 --> 00:17:32,560
Yeah, so I have a dartboard and it's really fun

332
00:17:32,560 --> 00:17:35,480
and it's on the other side of the whiteboard.

333
00:17:35,480 --> 00:17:38,560
So if I need to like, I can hide it with the whiteboard,

334
00:17:38,560 --> 00:17:40,560
but then if I just wanna like chill out,

335
00:17:42,400 --> 00:17:43,440
I play some darts.

336
00:17:43,440 --> 00:17:45,600
Okay, anyway, that was like a long sidetrack.

337
00:17:45,600 --> 00:17:50,000
And it seems like more people have joined the stream.

338
00:17:50,000 --> 00:17:52,240
So thank you for being here.

339
00:17:52,240 --> 00:17:55,200
Just check the comments really quick since I missed

340
00:17:55,200 --> 00:17:58,040
the ones that are actually piped to my phone

341
00:17:58,040 --> 00:17:58,880
or to my

342
00:18:03,000 --> 00:18:04,600
EKM Live.

343
00:18:04,600 --> 00:18:06,880
Okay, so the process.

344
00:18:08,280 --> 00:18:10,880
First I redefined my audience, right?

345
00:18:10,880 --> 00:18:13,000
This is something, again, this is something I tell

346
00:18:13,000 --> 00:18:15,320
all of my coaching clients and students

347
00:18:15,320 --> 00:18:17,040
to find your audience first.

348
00:18:17,040 --> 00:18:20,200
This is objective number one.

349
00:18:20,200 --> 00:18:22,800
And so my audience is busy solopreneur parents

350
00:18:22,800 --> 00:18:24,840
who want to spend time wisely

351
00:18:24,840 --> 00:18:27,120
by putting the right systems in place.

352
00:18:27,120 --> 00:18:32,120
I was, let me tell you, I was really hesitant to learn

353
00:18:34,000 --> 00:18:37,040
or to use the word parents because I was worried

354
00:18:37,040 --> 00:18:40,600
I would alienate people, but going back to that lesson

355
00:18:40,600 --> 00:18:43,960
of like trying to expand out to attract more people

356
00:18:43,960 --> 00:18:45,440
and actually hurt my show.

357
00:18:45,440 --> 00:18:49,640
And honestly, everything I talk about

358
00:18:51,120 --> 00:18:56,120
revolves around parent, like me being a parent.

359
00:18:58,640 --> 00:19:03,560
And so I feel like the story of parenting

360
00:19:03,560 --> 00:19:07,560
is inextricably attached to me

361
00:19:07,560 --> 00:19:09,240
and the way I approach teaching.

362
00:19:09,240 --> 00:19:14,240
And so that is what I decided to go with for my audience.

363
00:19:14,800 --> 00:19:16,520
I think this is really good.

364
00:19:16,520 --> 00:19:18,320
Checking the comments here.

365
00:19:20,160 --> 00:19:22,480
Jackie's since retired, the podcast,

366
00:19:22,480 --> 00:19:25,920
and now sold the podcast.

367
00:19:25,920 --> 00:19:27,880
Congratulations on that, that's amazing.

368
00:19:27,880 --> 00:19:29,480
Content creator here on YouTube.

369
00:19:29,480 --> 00:19:31,280
Definitely check out Jackie's YouTube channel,

370
00:19:31,280 --> 00:19:34,160
it's a photography channel and it's pretty great.

371
00:19:34,160 --> 00:19:35,000
I've been enjoying it.

372
00:19:35,000 --> 00:19:36,680
Congratulations Jackie on your retirement,

373
00:19:36,680 --> 00:19:39,280
that's amazing, I'm really glad to see that.

374
00:19:41,280 --> 00:19:43,320
And then we were in a mastermind together,

375
00:19:44,360 --> 00:19:47,320
our friend Matt Pritchett and Dave,

376
00:19:47,320 --> 00:19:50,520
my friend Dave was there for a while as well.

377
00:19:50,520 --> 00:19:54,120
Dave is a dad now, which is crazy to me.

378
00:19:54,120 --> 00:19:56,960
So Jackie, congratulations on your retirement.

379
00:19:56,960 --> 00:19:59,200
Definitely check out Jackie's YouTube channel.

380
00:19:59,200 --> 00:20:02,360
Okay, so mission statement, right?

381
00:20:02,360 --> 00:20:03,520
Once I have the audience

382
00:20:03,520 --> 00:20:04,800
and I wanted to find the mission statement,

383
00:20:04,800 --> 00:20:07,680
the mission statement is my podcast helps

384
00:20:07,680 --> 00:20:09,560
busy solopreneurs solve the problem

385
00:20:09,560 --> 00:20:11,520
of spending too much time in their business

386
00:20:11,520 --> 00:20:14,160
by giving them actionable advice to save time

387
00:20:14,160 --> 00:20:16,360
through systems, automation and mindset

388
00:20:16,360 --> 00:20:18,760
that should be commas here, but there are not.

389
00:20:18,760 --> 00:20:20,520
Then I did like a little bit of a word cloud

390
00:20:20,520 --> 00:20:22,840
and some of the words I came up with were automation,

391
00:20:22,840 --> 00:20:26,760
process or processes, toolkit, workflow systems,

392
00:20:26,760 --> 00:20:28,840
build solopreneur and time.

393
00:20:28,840 --> 00:20:33,840
And then I gave it some of the name ideas that I had

394
00:20:35,400 --> 00:20:36,720
and said, does this make sense?

395
00:20:36,720 --> 00:20:37,920
I don't know if I need to do this.

396
00:20:37,920 --> 00:20:39,520
Like this is nonsense, right?

397
00:20:39,520 --> 00:20:41,560
Cause it's not making sense.

398
00:20:41,560 --> 00:20:43,960
It's just doing word association,

399
00:20:43,960 --> 00:20:45,120
but it doesn't make sense.

400
00:20:45,120 --> 00:20:49,160
And then I didn't even ask it for a name explicitly.

401
00:20:49,160 --> 00:20:50,680
I just said I want to rename it.

402
00:20:50,680 --> 00:20:54,000
And so it came up with a few good ones.

403
00:20:54,000 --> 00:20:55,400
We iterated.

404
00:20:55,400 --> 00:21:00,400
I did ask to exclude the word parents from the title

405
00:21:01,080 --> 00:21:04,880
cause I didn't want to be pegged as like a parenting podcast.

406
00:21:04,880 --> 00:21:08,160
And I completely hate the word parent,

407
00:21:08,160 --> 00:21:10,480
preneurs don't like that at all.

408
00:21:12,080 --> 00:21:15,640
And so, you know, I started to dial in,

409
00:21:15,640 --> 00:21:17,960
I liked the solopreneurs edge.

410
00:21:17,960 --> 00:21:20,000
And then my friend Brian informed me that edge

411
00:21:20,000 --> 00:21:22,280
means something different to like younger generations

412
00:21:22,280 --> 00:21:23,120
and it's gross.

413
00:21:23,120 --> 00:21:26,440
And I'm not, which is really annoying.

414
00:21:26,440 --> 00:21:30,600
Like are they, I know most people probably won't do that,

415
00:21:30,600 --> 00:21:33,720
but like make that association, but whatever.

416
00:21:34,960 --> 00:21:38,280
I think then there was like a time rich.

417
00:21:38,280 --> 00:21:39,920
And I want to point that one out

418
00:21:41,920 --> 00:21:44,680
because the time rich solopreneur,

419
00:21:44,680 --> 00:21:46,360
I liked that.

420
00:21:46,360 --> 00:21:49,160
And here's why I didn't go with it.

421
00:21:49,160 --> 00:21:53,360
Because if you, the next step of this process

422
00:21:53,360 --> 00:21:58,360
was to get a few potential names and then do searches.

423
00:21:59,440 --> 00:22:03,680
And I want people to be able to discover my podcast

424
00:22:04,920 --> 00:22:05,800
through search.

425
00:22:05,800 --> 00:22:08,600
And so I wanted to find some words

426
00:22:08,600 --> 00:22:11,520
I could reasonably compete on.

427
00:22:11,520 --> 00:22:16,520
And time and rich are used in lots of podcast names.

428
00:22:16,520 --> 00:22:19,920
And so I don't think the time rich solopreneur

429
00:22:19,920 --> 00:22:23,960
would be a good one to compete on.

430
00:22:23,960 --> 00:22:25,480
So I did throw that out.

431
00:22:25,480 --> 00:22:28,920
And then I kind of took what chat GPT gave me,

432
00:22:28,920 --> 00:22:33,920
but the thing that really, what really inspired me to,

433
00:22:33,920 --> 00:22:36,280
I mean, so I shouldn't, I mean, I shouldn't say that, right?

434
00:22:36,280 --> 00:22:40,760
Because if we scroll down here,

435
00:22:41,760 --> 00:22:44,120
what about one word shows to communicate

436
00:22:44,120 --> 00:22:47,720
the mission? That's because one of my favorite podcast

437
00:22:47,720 --> 00:22:52,720
networks, Relay.fm has a ton of shows

438
00:22:53,920 --> 00:22:57,520
that are just one word names, analog, automators,

439
00:22:57,520 --> 00:23:01,320
bonanza, B-sides, I guess.

440
00:23:01,320 --> 00:23:03,840
Clockwise, conduit, connected cortex,

441
00:23:03,840 --> 00:23:07,840
departures downstream, focused, lift off,

442
00:23:07,840 --> 00:23:11,840
Mac power users, which predates Relay.fm.

443
00:23:11,840 --> 00:23:17,040
So like the first, right?

444
00:23:17,040 --> 00:23:17,920
Is this the first?

445
00:23:17,920 --> 00:23:22,920
Yeah, the first multi-word title predates Relay.fm,

446
00:23:23,160 --> 00:23:25,200
then there's make do, but material, originality,

447
00:23:25,200 --> 00:23:30,200
parallel. So lots of one word shows here.

448
00:23:31,240 --> 00:23:34,640
And they, now I should say, like they are established,

449
00:23:34,640 --> 00:23:35,840
they have a big audience.

450
00:23:35,840 --> 00:23:39,560
They're probably not trying to compete on search,

451
00:23:39,560 --> 00:23:41,040
or like at least when they launched,

452
00:23:41,040 --> 00:23:42,640
didn't feel like they had to.

453
00:23:44,240 --> 00:23:49,240
But I still liked the idea of a one word show.

454
00:23:50,600 --> 00:23:52,160
And so I asked chatGPT, like,

455
00:23:52,160 --> 00:23:54,640
hey, what are some one words?

456
00:23:54,640 --> 00:23:55,920
One words.

457
00:23:55,920 --> 00:23:58,320
And Streamline and Optimized came up.

458
00:24:00,040 --> 00:24:02,280
I liked Streamlined.

459
00:24:02,280 --> 00:24:06,120
And so I essentially did a search in Apple Podcast.

460
00:24:06,120 --> 00:24:08,360
I did see that there was a show called Streamlined,

461
00:24:08,360 --> 00:24:11,040
but they haven't published since 2021.

462
00:24:11,040 --> 00:24:13,800
And so I felt pretty comfortable with that.

463
00:24:13,800 --> 00:24:16,760
And then the thing that,

464
00:24:16,760 --> 00:24:19,280
the next thing I had to kind of think through was,

465
00:24:20,280 --> 00:24:23,800
okay, if Streamlined, or I considered Optimized as well.

466
00:24:26,280 --> 00:24:29,240
If I do Streamlined, I would still want,

467
00:24:29,240 --> 00:24:36,240
I would still need the word solopreneur in there.

468
00:24:38,600 --> 00:24:41,560
And so I would have to have a tagline

469
00:24:41,560 --> 00:24:42,840
with the word solopreneur.

470
00:24:42,840 --> 00:24:45,240
And here's why I'll bring this up.

471
00:24:45,240 --> 00:24:48,240
Let's see, highlights, articles.

472
00:24:48,240 --> 00:24:49,960
This is gonna be a disaster probably.

473
00:24:49,960 --> 00:24:51,400
Oh, nope.

474
00:24:51,400 --> 00:24:52,840
Excellent.

475
00:24:52,840 --> 00:24:56,760
So Ausha, or Ausha, throw my New York accent

476
00:24:56,760 --> 00:25:01,760
all over that. Ausha recently did a study

477
00:25:03,000 --> 00:25:05,200
about the Apple Podcast algorithm.

478
00:25:05,200 --> 00:25:08,200
And they came to a bunch of findings,

479
00:25:08,200 --> 00:25:11,520
but these were some of the key findings that I highlighted.

480
00:25:11,520 --> 00:25:14,640
97% of the Top 10 podcasts effectively use

481
00:25:14,640 --> 00:25:17,400
their main keyword in their metadata.

482
00:25:17,400 --> 00:25:18,360
Fine, right?

483
00:25:18,360 --> 00:25:19,760
That's Top 10.

484
00:25:19,760 --> 00:25:23,120
It's really hard to compete on the Top 10, right?

485
00:25:23,120 --> 00:25:24,640
Like the Joe Rogan experience,

486
00:25:24,640 --> 00:25:27,600
like is Joe Rogan the main keyword?

487
00:25:27,600 --> 00:25:28,560
I don't know.

488
00:25:28,560 --> 00:25:31,560
Also like 97% of the Top 10 podcasts,

489
00:25:31,560 --> 00:25:33,840
like that's an interesting note,

490
00:25:33,840 --> 00:25:38,120
but these four points were most interesting to me.

491
00:25:38,120 --> 00:25:40,960
Incorporating your primary keyword into the show's name

492
00:25:40,960 --> 00:25:43,480
can elevate your podcast by an average of five positions

493
00:25:43,480 --> 00:25:44,520
in search results.

494
00:25:44,520 --> 00:25:45,520
That's what I want.

495
00:25:45,520 --> 00:25:48,120
Using your keyword at least five times in the show description

496
00:25:48,120 --> 00:25:51,280
can boost your podcast by an average of nine positions

497
00:25:51,280 --> 00:25:52,200
in search result.

498
00:25:52,200 --> 00:25:54,120
Nine positions.

499
00:25:54,120 --> 00:25:56,800
And then same thing with the episodes, right?

500
00:25:56,800 --> 00:26:00,000
Using your best keyword and episode titles and descriptions

501
00:26:00,000 --> 00:26:03,720
can lead to an average gain of seven positions in search.

502
00:26:03,720 --> 00:26:07,680
So I had to make a consideration

503
00:26:08,560 --> 00:26:11,960
with the title tag line combination.

504
00:26:11,960 --> 00:26:14,840
Is solopreneur my main keyword?

505
00:26:16,480 --> 00:26:20,480
And if it is, then

506
00:26:20,480 --> 00:26:25,480
should it be part of the proper title?

507
00:26:26,200 --> 00:26:28,840
Could I say streamlined or would I want

508
00:26:31,280 --> 00:26:34,240
streamlined colon

509
00:26:37,760 --> 00:26:40,240
something, something solopreneur, right?

510
00:26:41,560 --> 00:26:42,400
And so

511
00:26:42,400 --> 00:26:47,400
I'm sorry, I'm double checking a couple of things.

512
00:26:52,080 --> 00:26:53,320
So, oh, right.

513
00:26:53,320 --> 00:26:55,280
So if I do the streamlined solopreneur,

514
00:26:57,240 --> 00:27:00,400
then I could potentially use another keyword

515
00:27:00,400 --> 00:27:01,480
in the tagline, right?

516
00:27:01,480 --> 00:27:06,160
Whether that's time or time management or systems.

517
00:27:06,160 --> 00:27:10,320
And that's that I haven't decided on a tagline yet

518
00:27:10,320 --> 00:27:12,680
because I wanna do a little extra keyword research.

519
00:27:12,680 --> 00:27:14,200
And for the keyword research,

520
00:27:15,400 --> 00:27:17,240
I used Ahrefs,

521
00:27:24,480 --> 00:27:27,280
which full disclosure, former sponsor.

522
00:27:27,280 --> 00:27:30,640
I'm getting texts, this is live.

523
00:27:30,640 --> 00:27:32,240
I'm getting texts from my wife.

524
00:27:34,720 --> 00:27:37,520
Former sponsor, but I did pay for Ahrefs

525
00:27:37,520 --> 00:27:41,760
and did some cursory keyword research

526
00:27:41,760 --> 00:27:45,120
on some of these words.

527
00:27:45,120 --> 00:27:46,600
That's how I landed on Streamlined

528
00:27:46,600 --> 00:27:49,880
because Streamlined had a pretty decent

529
00:27:51,800 --> 00:27:54,960
keyword difficulty ranking, I think is what it is.

530
00:27:54,960 --> 00:27:58,640
And so like, it's not super hard to rank for,

531
00:27:59,600 --> 00:28:02,720
but like there's also still searches for it, right?

532
00:28:02,720 --> 00:28:06,080
Where I was considering like the automated solopreneur,

533
00:28:06,080 --> 00:28:10,320
zero searches for that term, close to zero.

534
00:28:10,320 --> 00:28:14,320
Like Ahrefs is like, we don't track that.

535
00:28:14,320 --> 00:28:15,440
Like we don't look for that.

536
00:28:15,440 --> 00:28:20,440
So anyway, so that's kind of how I came to,

537
00:28:21,240 --> 00:28:24,280
the conclusion I came to with respect to the name

538
00:28:24,280 --> 00:28:29,280
and the artwork, again, I want the artwork to depict

539
00:28:29,600 --> 00:28:33,000
that you are gaining back time.

540
00:28:33,000 --> 00:28:34,920
You're winning back time.

541
00:28:34,920 --> 00:28:36,840
And so I thought the best way to do that

542
00:28:36,840 --> 00:28:41,840
without like an animation would be kind of illustrating

543
00:28:43,000 --> 00:28:47,720
sand going back into the top of an hourglass.

544
00:28:49,120 --> 00:28:51,640
Every time I say that, I hope I don't do this

545
00:28:51,640 --> 00:28:53,000
for the rest of my life now.

546
00:28:53,000 --> 00:28:55,960
Every time I say that, I think of days of our lives,

547
00:28:55,960 --> 00:28:58,200
like sand through the hourglass,

548
00:28:58,200 --> 00:29:00,040
these are the days of our lives.

549
00:29:00,040 --> 00:29:05,040
So, Streamline solopreneur, I'm still noodling on the title.

550
00:29:10,000 --> 00:29:14,880
I'm sorry, the tagline, but that's where I'm at.

551
00:29:14,880 --> 00:29:19,880
And then if I can I share my screen this way

552
00:29:21,280 --> 00:29:26,280
and then bring in, oh, that's like, that's very small.

553
00:29:26,280 --> 00:29:29,200
I do have a set of tasks here.

554
00:29:29,200 --> 00:29:34,200
Maybe I can just take a screenshot and share that instead.

555
00:29:37,680 --> 00:29:39,200
Yeah, that's pretty good, right?

556
00:29:41,600 --> 00:29:43,200
Better than the Wizard of Oz.

557
00:29:44,200 --> 00:29:47,200
So I do have a list of tasks for like kind of what's next.

558
00:29:47,200 --> 00:29:49,480
Can I zoom in on this?

559
00:29:49,480 --> 00:29:51,040
Make it a little bit more.

560
00:29:51,040 --> 00:29:53,280
I'm gonna go ahead and zoom in on this.

561
00:29:53,280 --> 00:29:57,080
Can I zoom in on this? Make it a little bit bigger.

562
00:29:57,920 --> 00:29:59,960
Yes, excellent.

563
00:30:01,080 --> 00:30:02,800
So tagline and description are next.

564
00:30:02,800 --> 00:30:07,800
Like I said, I want to come up with a good description

565
00:30:09,720 --> 00:30:13,760
where I'm using probably my main key,

566
00:30:13,760 --> 00:30:16,520
where I'll probably use a combination

567
00:30:16,520 --> 00:30:23,520
of the like solopreneur and automation. Oh, dang.

568
00:30:25,520 --> 00:30:27,520
We're seeing this happen in real time.

569
00:30:28,920 --> 00:30:30,440
Thanks, Danny, loving the artwork,

570
00:30:30,440 --> 00:30:34,600
running it through use only podcast cover preview tool.

571
00:30:34,600 --> 00:30:38,400
You can see what it looks like on different apps and OSes too.

572
00:30:38,400 --> 00:30:40,520
That's pretty amazing. Let's do that.

573
00:30:41,800 --> 00:30:44,320
Yeah, let's do that right now.

574
00:30:44,320 --> 00:30:46,520
This is like this is good live stream fodder, right?

575
00:30:46,520 --> 00:30:48,520
Like doing stuff live.

576
00:30:49,880 --> 00:30:52,760
And I'll switch to the bigger screen share so you all can see it.

577
00:30:55,040 --> 00:30:58,040
Oh, all right.

578
00:30:58,040 --> 00:31:01,240
Apple podcast preview looks good there.

579
00:31:01,920 --> 00:31:04,680
Wow, I can't believe I didn't know about this tool.

580
00:31:06,000 --> 00:31:08,680
Google RIP.

581
00:31:08,680 --> 00:31:16,160
RIP Google podcasts, which goes away next week.

582
00:31:16,160 --> 00:31:17,960
OK, so this is actually super interesting, right?

583
00:31:17,960 --> 00:31:19,000
Because you can't see the name,

584
00:31:19,000 --> 00:31:22,960
but you could still make out the hourglass here, which is good.

585
00:31:22,960 --> 00:31:25,520
But I might I might want to tweak that a little bit.

586
00:31:26,760 --> 00:31:28,840
Spotify looking good.

587
00:31:28,840 --> 00:31:32,800
I think like the maybe I add a little bit more contrast

588
00:31:33,040 --> 00:31:37,600
so that the hourglass stands out even kind of in small lists.

589
00:31:37,600 --> 00:31:40,480
But I like the way that looks looking good in pocket.

590
00:31:40,480 --> 00:31:44,680
I feel like my secondary color matches the pocketcast interface.

591
00:31:45,400 --> 00:31:48,160
Podcast addicts like that.

592
00:31:48,160 --> 00:31:52,760
This is like very few shows have like a yellow background.

593
00:31:52,760 --> 00:31:54,280
Well, very few popular shows.

594
00:31:55,480 --> 00:31:57,280
Apple podcast Mac.

595
00:31:57,280 --> 00:31:58,680
That looks good.

596
00:31:58,680 --> 00:32:00,440
I figure that would look good.

597
00:32:01,440 --> 00:32:02,760
Wow, this is super neat.

598
00:32:02,760 --> 00:32:06,960
Thanks, Danny, for sharing this resource.

599
00:32:06,960 --> 00:32:10,800
I want to retweet that, repost that.

600
00:32:13,200 --> 00:32:14,600
Looking good.

601
00:32:14,600 --> 00:32:16,600
So where's the screenshot now?

602
00:32:16,600 --> 00:32:19,120
OK, so description, members, artwork.

603
00:32:19,120 --> 00:32:21,960
I actually do have members, artwork.

604
00:32:21,960 --> 00:32:25,880
I was like considering the name for that.

605
00:32:25,880 --> 00:32:29,360
I didn't want to just go with like plus or pro or max or whatever.

606
00:32:30,480 --> 00:32:33,080
But I did settle on.

607
00:32:33,080 --> 00:32:34,320
I settled on accelerated.

608
00:32:34,320 --> 00:32:39,080
And again, again, I got some help from chat GPT here, where I'm like,

609
00:32:39,720 --> 00:32:42,440
what if I want to streamline faster?

610
00:32:42,440 --> 00:32:47,240
Like what are words associated with streamlining or optimizing faster?

611
00:32:48,280 --> 00:32:51,160
And accelerated was a word I really liked.

612
00:32:51,160 --> 00:32:54,880
So streamlined, solo, prenu or accelerated is the members only show.

613
00:32:55,280 --> 00:32:56,400
I invert.

614
00:32:56,400 --> 00:32:59,160
I didn't do a straight invert because the straight invert was like.

615
00:33:00,320 --> 00:33:02,720
A really bright blue.

616
00:33:02,720 --> 00:33:07,760
And I wanted more of like the midnight blue matches my watch band

617
00:33:08,200 --> 00:33:10,280
and my laptop now.

618
00:33:10,280 --> 00:33:14,080
So I and then I grayskilled this.

619
00:33:14,080 --> 00:33:16,880
So I like that, like it gives it a little bit of a.

620
00:33:17,960 --> 00:33:18,960
A strong difference, right?

621
00:33:18,960 --> 00:33:21,720
It's like a Sam Harris.

622
00:33:22,920 --> 00:33:24,960
Is it? No, that's my first million.

623
00:33:24,960 --> 00:33:27,240
I forget now.

624
00:33:27,240 --> 00:33:30,440
But there's is it Sam Harris?

625
00:33:30,440 --> 00:33:32,000
I'm going to have to look this up now.

626
00:33:32,000 --> 00:33:37,680
But there's one show where the host is like, hey, do you see the black artwork

627
00:33:37,680 --> 00:33:39,640
or the red artwork?

628
00:33:39,640 --> 00:33:43,720
If you see the black artwork, you don't have access to the whole episode.

629
00:33:44,680 --> 00:33:48,960
And that's I thought that was like a really good way to create FOMO.

630
00:33:50,160 --> 00:33:52,400
And then this is the.

631
00:33:52,400 --> 00:33:55,000
This is so shout out to my designer buddy.

632
00:33:55,560 --> 00:33:57,760
He was my my designer design pickle.

633
00:33:57,920 --> 00:34:00,760
And then we left design pickle.

634
00:34:00,760 --> 00:34:03,520
We reconnected, I reached out to him and I was like, hey, do you still do this stuff?

635
00:34:04,720 --> 00:34:08,200
So I hope I'm not getting you in trouble for saying that.

636
00:34:10,680 --> 00:34:13,480
But I asked him to do like episode specific artwork to.

637
00:34:13,480 --> 00:34:17,600
And this is what he came up with, which I also really like.

638
00:34:17,600 --> 00:34:19,920
You know, it gives a little bit of like a twin sons vibe.

639
00:34:19,920 --> 00:34:21,600
And I'm like a huge Star Wars fan.

640
00:34:21,600 --> 00:34:23,200
So I really dig that.

641
00:34:23,200 --> 00:34:25,920
But I think that this is this is pretty good, right?

642
00:34:25,920 --> 00:34:28,960
I might like mix up the background colors a little bit

643
00:34:28,960 --> 00:34:30,400
so that it stands out a little bit more.

644
00:34:30,400 --> 00:34:33,960
But all in all, I'm really happy with that.

645
00:34:38,600 --> 00:34:40,200
OK, so oh, right.

646
00:34:40,920 --> 00:34:43,440
Sharing this members artwork.

647
00:34:44,520 --> 00:34:46,800
New website. Obviously, I need a new website.

648
00:34:47,080 --> 00:34:49,360
I got the domain really psyched.

649
00:34:49,360 --> 00:34:51,600
I got streamlined.fm.

650
00:34:52,280 --> 00:34:54,440
I also bought streamlined solarpreneur.com.

651
00:34:54,440 --> 00:34:56,600
So but I was real.

652
00:34:56,600 --> 00:34:58,160
I was like streamlined.fm.

653
00:34:58,160 --> 00:35:01,760
I I I used to have like a moral

654
00:35:02,640 --> 00:35:04,640
objection with paying more than like

655
00:35:05,520 --> 00:35:07,880
40 bucks for a domain.

656
00:35:07,880 --> 00:35:10,280
But streamlined.fm is just too good.

657
00:35:10,280 --> 00:35:13,920
And so I did pick the dot fm domains, if you don't know,

658
00:35:14,720 --> 00:35:18,120
a range between like 70 and 100 dollars.

659
00:35:20,880 --> 00:35:23,480
So got streamlined.fm.

660
00:35:23,480 --> 00:35:24,160
I'm super psyched.

661
00:35:24,160 --> 00:35:26,200
So I'm working on the new website.

662
00:35:26,200 --> 00:35:29,640
The Universal Redirect, friends,

663
00:35:29,760 --> 00:35:33,840
I have 20 years experience in web design

664
00:35:34,760 --> 00:35:38,760
and messing with HT access

665
00:35:39,560 --> 00:35:42,840
and regular expressions for things

666
00:35:42,840 --> 00:35:46,360
such as a Universal Redirect still freak me out.

667
00:35:46,760 --> 00:35:49,800
And I'm real confident.

668
00:35:49,800 --> 00:35:52,160
In being able to do this, right?

669
00:35:52,160 --> 00:35:54,040
Like it's.

670
00:35:54,040 --> 00:35:57,440
Do I want to set up to, you know,

671
00:35:58,440 --> 00:36:00,960
I'm confident that I can easily do this, right?

672
00:36:01,360 --> 00:36:03,760
Grab the URL.

673
00:36:03,760 --> 00:36:07,400
Anything that comes after the top level domain,

674
00:36:07,400 --> 00:36:10,360
which is like its own thing that you could pull out.

675
00:36:10,360 --> 00:36:12,320
Just move to the next domain.

676
00:36:13,360 --> 00:36:15,720
But thinking through some of the technicalities of that,

677
00:36:16,720 --> 00:36:20,280
for example, on my host, which is pressable.

678
00:36:20,280 --> 00:36:26,600
I can associate multiple domains with a single WordPress account

679
00:36:26,600 --> 00:36:29,800
with a single WordPress site, which is what my website is,

680
00:36:29,800 --> 00:36:32,200
and then make one the primary domain.

681
00:36:32,200 --> 00:36:36,520
So do they I got to look into, do they support Universal Redirects?

682
00:36:36,520 --> 00:36:40,280
If I do that, how am I going to redesign that site?

683
00:36:40,280 --> 00:36:42,200
Reasonably, right?

684
00:36:42,200 --> 00:36:43,880
I can make a staging site, yes.

685
00:36:43,880 --> 00:36:47,240
But then I got to make sure the content is synced.

686
00:36:47,240 --> 00:36:50,360
And I've never had.

687
00:36:50,360 --> 00:36:52,440
Now, pressable might be different.

688
00:36:52,440 --> 00:36:57,240
I haven't tried this on pressable, but I've never had a great experience

689
00:36:57,240 --> 00:37:03,880
syncing content between a production and a live in a staging site

690
00:37:03,880 --> 00:37:06,360
before making the site live.

691
00:37:06,360 --> 00:37:08,280
I don't know what it is.

692
00:37:08,280 --> 00:37:13,720
I've had situations where like, like the hosting companies script failed

693
00:37:13,720 --> 00:37:18,520
and didn't fully replace all of the staging URLs, which is wild.

694
00:37:18,520 --> 00:37:21,560
And like, I didn't know because the staging site was still live in public

695
00:37:21,560 --> 00:37:25,880
until I deleted the staging site and like all the images on my website broke

696
00:37:25,880 --> 00:37:27,480
and I'm like, what the hell happened here?

697
00:37:27,480 --> 00:37:31,640
So like that part is giving me Agita,

698
00:37:31,640 --> 00:37:36,920
which if you, Agita is like an Italian word for heartburn, essentially.

699
00:37:39,400 --> 00:37:41,640
But I'm like, I'm confident I can work through this.

700
00:37:41,640 --> 00:37:44,680
And like, I talk weekly with my friend Brian and he,

701
00:37:45,960 --> 00:37:49,640
he tends to understand these things a little like we're both web developers

702
00:37:49,640 --> 00:37:56,680
of the same amount of time, but he more confidently understands these things

703
00:37:56,680 --> 00:37:58,040
than I do, I think.

704
00:37:59,880 --> 00:38:02,200
Update the socials, of course, and then the new trailer.

705
00:38:03,240 --> 00:38:07,800
I've always, I've been like bullish on having good trailers and good storytelling

706
00:38:07,800 --> 00:38:12,360
in trailers and so that's something I'm really excited to work on.

707
00:38:12,360 --> 00:38:17,160
I will not be asking chat GPT anything about the trailer.

708
00:38:17,160 --> 00:38:19,160
That's all going to come from my noggin.

709
00:38:21,800 --> 00:38:25,160
Oh man, God, lots of comments coming in and I'm not seeing them.

710
00:38:26,760 --> 00:38:28,680
Matt, my lights didn't blink.

711
00:38:28,680 --> 00:38:30,680
So I owe Matt some blinking lights.

712
00:38:32,520 --> 00:38:34,600
Matt, Medeiros, Matt report.

713
00:38:34,600 --> 00:38:37,720
Thank you very much for the super chat.

714
00:38:39,400 --> 00:38:42,360
He voted for poopy McPoop pod.

715
00:38:43,640 --> 00:38:49,320
Sadly, that got voted out by Bode McBoatface.

716
00:38:51,240 --> 00:38:53,240
But thank you so much for the super chat.

717
00:38:53,240 --> 00:38:54,200
I appreciate it.

718
00:38:55,320 --> 00:38:56,120
But he wants us.

719
00:38:56,120 --> 00:38:57,720
There's a no refund policy here.

720
00:38:58,600 --> 00:38:59,720
Jackie, I can do it.

721
00:38:59,720 --> 00:39:04,120
I assume that's in relation with respect to the super chat.

722
00:39:04,120 --> 00:39:05,480
So I'm sorry.

723
00:39:05,480 --> 00:39:08,120
The universal redirect.

724
00:39:08,120 --> 00:39:09,080
I think I can do it.

725
00:39:09,080 --> 00:39:09,880
I believe in me.

726
00:39:10,920 --> 00:39:12,840
It's just like not something I've done.

727
00:39:14,680 --> 00:39:17,240
Frequently, I'm certain I have done it.

728
00:39:19,080 --> 00:39:25,480
But, you know, for eight years, I've been telling people to go to howibilts.it

729
00:39:26,120 --> 00:39:31,080
slash whatever and continue to until like everything is finalized here.

730
00:39:31,080 --> 00:39:34,440
Like I'm not going to start calling the show Streamline Solar Prenuer until everything's rolled out.

731
00:39:35,720 --> 00:39:40,520
And so I want to make sure I don't break any of those URLs, especially because there's just going to be one day where

732
00:39:41,880 --> 00:39:45,960
I'm not saying that URL anymore, but that URL still needs to work for like last week's episode.

733
00:39:45,960 --> 00:39:49,960
So that's probably the biggest.

734
00:39:49,960 --> 00:39:56,120
And that and like, you know, I get in the weeds of like redesigning a website.

735
00:39:56,120 --> 00:40:01,080
I don't want to write my own code.

736
00:40:01,080 --> 00:40:04,600
I make it, I try really hard to not write my own code.

737
00:40:05,240 --> 00:40:13,240
Even though I can, I don't want to be in the business of like supporting my website

738
00:40:14,200 --> 00:40:16,120
and creating the content for it.

739
00:40:16,120 --> 00:40:19,160
So I try to use like a lot of out of the box stuff.

740
00:40:20,440 --> 00:40:24,360
The only exception I really make to that is like CSS because

741
00:40:24,360 --> 00:40:29,400
I'm not using like bleeding edge CSS stuff with a bunch of prefixes.

742
00:40:29,400 --> 00:40:34,360
And it's usually to make some adjustments here and there because

743
00:40:36,360 --> 00:40:37,400
the full site.

744
00:40:37,400 --> 00:40:38,360
Oh my gosh.

745
00:40:40,360 --> 00:40:42,360
Jackie, thank you so much.

746
00:40:42,360 --> 00:40:44,360
Can't let map be the only one.

747
00:40:44,360 --> 00:40:47,400
Blinking lights via my stream deck.

748
00:40:47,400 --> 00:40:48,360
Woo.

749
00:40:48,360 --> 00:40:49,400
Thank you so much.

750
00:40:49,400 --> 00:40:50,360
I appreciate it.

751
00:40:50,360 --> 00:40:51,400
And thank you for being here.

752
00:40:51,400 --> 00:40:52,360
It's really great seeing you.

753
00:40:52,360 --> 00:40:57,400
So thank you for the super chats for both Matt, for both Matt and Jackie.

754
00:40:58,360 --> 00:41:00,360
Really, really appreciate it.

755
00:41:02,360 --> 00:41:03,400
And I lost my train of thought.

756
00:41:03,400 --> 00:41:05,400
I got really excited and lost my train of thought there.

757
00:41:07,400 --> 00:41:11,400
Oh yeah, get really in the, oh, because like the full site editing is still like

758
00:41:14,360 --> 00:41:15,400
not where I want it to be.

759
00:41:16,360 --> 00:41:20,360
Every time I try to do like a native like full site editing editing,

760
00:41:20,360 --> 00:41:24,360
I get immediately annoyed because I can't just like change the header.

761
00:41:24,360 --> 00:41:28,360
I have to like go to this place and change this template on this place and hope it works.

762
00:41:28,360 --> 00:41:32,360
And so I'll probably just use cadence because that's what I've been using for a long time.

763
00:41:32,360 --> 00:41:36,360
And they get me a lot of the way there.

764
00:41:38,360 --> 00:41:40,360
Matt, I know Matt Jackie too probably.

765
00:41:40,360 --> 00:41:42,360
I know you're both Matt.

766
00:41:42,360 --> 00:41:46,360
I know for a fact that you're messing a lot with Anders Norens themes.

767
00:41:46,360 --> 00:41:56,360
But like that's like, I've, if you're not customizing a lot,

768
00:41:56,360 --> 00:41:58,360
Anders themes are great.

769
00:41:58,360 --> 00:42:00,360
Like, and you probably shouldn't customize his work.

770
00:42:00,360 --> 00:42:04,360
It looks like feels almost like painting a mustache on the Mona Lisa.

771
00:42:04,360 --> 00:42:10,360
But, you know, if I have like a specific look in mind, I think like cadence is probably the best thing for me.

772
00:42:10,360 --> 00:42:12,360
So that's everything.

773
00:42:12,360 --> 00:42:16,360
Let me, I'm going to check the big board behind me.

774
00:42:16,360 --> 00:42:22,360
Update, socials, websites, document the whole thing.

775
00:42:22,360 --> 00:42:24,360
Check.

776
00:42:24,360 --> 00:42:26,360
That's the other thing I'm doing.

777
00:42:26,360 --> 00:42:30,360
I use, oh, I use cadence for the WP minute.

778
00:42:30,360 --> 00:42:32,360
Yeah, sweet.

779
00:42:32,360 --> 00:42:34,360
So let's see.

780
00:42:34,360 --> 00:42:36,360
I've got some more comments coming in.

781
00:42:36,360 --> 00:42:38,360
I use cadence for the WP minute.

782
00:42:38,360 --> 00:42:40,360
I'm a big fan of that.

783
00:42:40,360 --> 00:42:42,360
Super flexible.

784
00:42:42,360 --> 00:42:44,360
Works really well.

785
00:42:44,360 --> 00:42:52,360
I don't know why I keep clicking my mouse because I can actually, that is so Jackie asked Matt answered.

786
00:42:52,360 --> 00:42:54,360
What camera are you using?

787
00:42:54,360 --> 00:42:56,360
Are you recording on?

788
00:42:56,360 --> 00:43:08,360
Yeah, so this camera is the Sony a 6400 with a fixed 16 millimeter Figma lens, which is how I'm going to like the bokeh bokeh bokeh effect behind me.

789
00:43:08,360 --> 00:43:18,360
And then sky cam is courtesy of Apple's continuity cam on iPhone.

790
00:43:18,360 --> 00:43:22,360
All of this is controlled by E cam live.

791
00:43:22,360 --> 00:43:32,360
So like if I do something here, I know how to use this.

792
00:43:32,360 --> 00:43:36,360
So is it.

793
00:43:36,360 --> 00:43:42,360
Oh, right. So I have a bunch of scenes set up is what I'm really driving at.

794
00:43:42,360 --> 00:43:52,360
And I am like zoomed in a bit on myself here in this camera view.

795
00:43:52,360 --> 00:43:56,360
Otherwise you'd get like a much wider shot.

796
00:43:56,360 --> 00:44:02,360
I'm trying to figure out why. Oh yeah, so if I turn off zoom and pan.

797
00:44:02,360 --> 00:44:08,360
You see my keyboard, where my carpet and my workbench and my Star Wars lamp back here.

798
00:44:08,360 --> 00:44:11,360
Oh, and where my this is dumb.

799
00:44:11,360 --> 00:44:14,360
My signed picture of Billy D Williams in the background there.

800
00:44:14,360 --> 00:44:19,360
So the zoom is happening thanks to E cam live.

801
00:44:19,360 --> 00:44:28,360
But yeah, the main feed is courtesy of the Sony a 6400.

802
00:44:28,360 --> 00:44:33,360
And I guess we'll wrap up with this if there are more questions, of course, keep bringing them.

803
00:44:33,360 --> 00:44:39,360
I'll keep checking the other social networks for questions as well.

804
00:44:39,360 --> 00:44:47,360
But yeah, I got like weird, weirdly lucky. I guess I bought this.

805
00:44:47,360 --> 00:44:55,360
I bought this setup, which actually if I can.

806
00:44:55,360 --> 00:45:01,360
I'm pressing too many things. So let's see if I do this. Yeah, there we go.

807
00:45:01,360 --> 00:45:04,360
Yeah, so this is the setup.

808
00:45:04,360 --> 00:45:10,360
There's the Sony with the lens.

809
00:45:10,360 --> 00:45:14,360
I got a prompter here.

810
00:45:14,360 --> 00:45:23,360
And then I'm also using a capture card, which is plugged into my computer with a dummy battery.

811
00:45:23,360 --> 00:45:33,360
So there's like there's some setup here, but I bought all of this back in February 2020.

812
00:45:33,360 --> 00:45:51,360
And I was struggling to like I was like watching YouTube videos to set it up and I was struggling because I think they were basically all done by like videographers.

813
00:45:51,360 --> 00:45:57,360
Oh, Danny's asking the same what camera and lighting setup are you using for front facing look sharp. Yeah.

814
00:45:57,360 --> 00:46:05,360
Yeah, so Danny Sony a 6400 with the fixed figma lens. And then for lighting.

815
00:46:05,360 --> 00:46:09,360
I'm using some key lights, which there's one.

816
00:46:09,360 --> 00:46:14,360
The others facing the wall because I was getting uneven when I was facing me.

817
00:46:14,360 --> 00:46:20,360
I was getting can I add myself I think I can add myself here. Yeah, cool.

818
00:46:20,360 --> 00:46:26,360
When this one was facing me, I was getting uneven lighting.

819
00:46:26,360 --> 00:46:38,360
So I faced that towards the wall so I'm getting like a kind of a fill light. And then this is the main light which I can control with my sorry I'm blinding you with my stream deck.

820
00:46:38,360 --> 00:46:41,360
Right so the knobs I'm turning over here.

821
00:46:41,360 --> 00:46:44,360
And then behind me.

822
00:46:44,360 --> 00:46:58,360
So that was not good. That's a key light air that is a backlight as well, which provides separates me from the background, a little bit.

823
00:46:58,360 --> 00:47:01,360
So there you go and then if you're interested in my artwork.

824
00:47:01,360 --> 00:47:04,360
There's all my artwork.

825
00:47:04,360 --> 00:47:07,360
So yeah.

826
00:47:07,360 --> 00:47:20,360
So, oh yeah so I was seeing a bunch of these videos I think from videographers are like people who understood the the medium and like weren't really doing a great job of Sigma you are.

827
00:47:20,360 --> 00:47:23,360
Matt you're right it's a single lens.

828
00:47:23,360 --> 00:47:31,360
Sigma I interviewed someone shout out to Carla Fernandez I interviewed her on my podcast and we talked a whole lot about figma.

829
00:47:31,360 --> 00:47:40,360
And I was just on the brain. And then thank you Jackie I'm like I'm really happy with this I will remind people let me finish so the story.

830
00:47:40,360 --> 00:47:57,360
February 2020 lots of videos not for beginners made a video for beginners then the pandemic hit and lots of people wants to up their game and my video like that video is easily the top performing video on my channel so like maybe I should do more video content.

831
00:47:57,360 --> 00:48:01,360
That's what the YouTube algorithm tells you right.

832
00:48:01,360 --> 00:48:09,360
So I should say, by the way that if we do, I guess we'll do like a quick flyover of all of the equipment.

833
00:48:09,360 --> 00:48:16,360
I will turn off zoom and pan here so that you can see.

834
00:48:16,360 --> 00:48:19,360
Can you see more of it.

835
00:48:19,360 --> 00:48:20,360
Oh no.

836
00:48:20,360 --> 00:48:22,360
There we go.

837
00:48:22,360 --> 00:48:25,360
Yes, I'll turn that off.

838
00:48:25,360 --> 00:48:28,360
I'll try over here I'll put my face in the bottom again.

839
00:48:28,360 --> 00:48:37,360
My roadcaster pro to my, I think this is the road PS one PSA one for the arm.

840
00:48:37,360 --> 00:48:46,360
Sure SM seven B the row kit studio monitors with the camera setup.

841
00:48:46,360 --> 00:48:49,360
Hope my desk isn't too messy.

842
00:48:49,360 --> 00:48:56,360
And then is the Baron Figgs choir love it. Max studio to stream decks.

843
00:48:56,360 --> 00:49:05,360
Keycon K2 iPad which I will sometimes use for drawing it's not connected to the computer right now but it usually fills this spot.

844
00:49:05,360 --> 00:49:08,360
Now you've seen me several times.

845
00:49:08,360 --> 00:49:14,360
And then yeah the other key lights and then this is where the skycam usually sits.

846
00:49:14,360 --> 00:49:22,360
And then you can see that like this arm this L arm comes out and faces this direction so there you go.

847
00:49:22,360 --> 00:49:23,360
Yeah, what?

848
00:49:23,360 --> 00:49:25,360
Oh man.

849
00:49:25,360 --> 00:49:28,360
Comments from X sinking over here.

850
00:49:28,360 --> 00:49:29,360
Elgato powered.

851
00:49:29,360 --> 00:49:31,360
Yeah, Jason thanks for being here.

852
00:49:31,360 --> 00:49:40,360
Yes, this whole desk, like 90% of the desk is Elgato powered it's just too good.

853
00:49:40,360 --> 00:49:53,360
I'm a huge fan of Elgato stuff. I am very curious as to how your comments came through on the live stream.

854
00:49:53,360 --> 00:49:58,360
Like in ecam.

855
00:49:58,360 --> 00:50:00,360
Interesting.

856
00:50:00,360 --> 00:50:07,360
If you know the answer to that, I would love the answer to that because I've been getting like other comments.

857
00:50:07,360 --> 00:50:12,360
I haven't been showing up here in Elgato so Jason thanks for being here.

858
00:50:12,360 --> 00:50:13,360
Thanks for watching.

859
00:50:13,360 --> 00:50:16,360
Thanks for everybody who has tuned in.

860
00:50:16,360 --> 00:50:19,360
This has been a really popular live stream.

861
00:50:19,360 --> 00:50:23,360
And in case you're like tuning in and you're like oh did I miss the big reveal.

862
00:50:23,360 --> 00:50:28,360
Again the name of the podcast will be called Streamline solopreneur.

863
00:50:28,360 --> 00:50:35,360
I'm doing a podcast interview like I'm guessing on a podcast at the end of April.

864
00:50:35,360 --> 00:50:47,360
And I gave all of this information like with the new artwork and the link so it will all have to be done at the very latest end of April.

865
00:50:47,360 --> 00:50:55,360
I didn't want to do it beginning of April like I didn't want to change the name on say Monday because it's April Fool's Day.

866
00:50:55,360 --> 00:51:00,360
And I didn't want people being like this is a weird April Fool's Day joke.

867
00:51:00,360 --> 00:51:03,360
So if you are making big announcements.

868
00:51:03,360 --> 00:51:09,360
I generally try to avoid April Fool's Day at least in the United I don't know if this is a universal thing.

869
00:51:09,360 --> 00:51:18,360
Or a multi country thing but in the United States notably Gmail launched on April Fool's Day 2004.

870
00:51:18,360 --> 00:51:21,360
And because I was a blogger user.

871
00:51:21,360 --> 00:51:23,360
I got access really early.

872
00:51:23,360 --> 00:51:27,360
And I was like this is surely a joke.

873
00:51:27,360 --> 00:51:32,360
One gigabyte of storage or.

874
00:51:32,360 --> 00:51:36,360
I think it was one gigabyte of storage for email.

875
00:51:36,360 --> 00:51:42,360
And that was just like madness Photoshop is updating for some reason.

876
00:51:42,360 --> 00:51:46,360
So Jackie has the same mic and loves it.

877
00:51:46,360 --> 00:51:53,360
Yes, I our friend Sean has kept has turned me into an audio file a bit.

878
00:51:53,360 --> 00:52:01,360
And I know like every podcaster or a lot of podcasters have this.

879
00:52:01,360 --> 00:52:11,360
Oh, I think you're going to how I want to know.

880
00:52:11,360 --> 00:52:16,360
Digital asset Congress the digital asset Congress cool I will check this out.

881
00:52:16,360 --> 00:52:18,360
Thank you.

882
00:52:18,360 --> 00:52:22,360
I want to know how these comments are I'm like not seeing them on the stream either.

883
00:52:22,360 --> 00:52:26,360
Or on on Twitter.

884
00:52:26,360 --> 00:52:28,360
But yeah I will check that out.

885
00:52:28,360 --> 00:52:30,360
Thank you, Jason for that.

886
00:52:30,360 --> 00:52:37,360
But I tried a bunch of microphones and this one just happened to be the best for my voice.

887
00:52:37,360 --> 00:52:40,360
So yeah, big fan of this.

888
00:52:40,360 --> 00:52:43,360
All right, I don't see any questions coming in.

889
00:52:43,360 --> 00:52:48,360
Any other questions coming in I'll give it like 30 seconds even though the latency is like five seconds.

890
00:52:48,360 --> 00:52:59,360
But thank you so much for tuning in for the big reveal thanks so much for the active chat shout out to Matt and Jackie for the super chats I really appreciate you.

891
00:52:59,360 --> 00:53:05,360
And I'm planning to go live more and more often talking about stuff like this.

892
00:53:05,360 --> 00:53:13,360
So be sure to subscribe to this channel or follow wherever you happen to be watching.

893
00:53:13,360 --> 00:53:17,360
If you do want to get behind the scene stuff early.

894
00:53:17,360 --> 00:53:29,360
You can head over to how I built it slash join and become a member of the podcast which will soon be called streamlined solo prenu or accelerated.

895
00:53:29,360 --> 00:53:37,360
So it'll probably be like streamlined FM slash join soon but for now it's how I built it slash join.

896
00:53:37,360 --> 00:53:45,360
And of course, I need to include this last one because tomorrow is a high holy day for baseball fans.

897
00:53:45,360 --> 00:53:56,360
I know it's holy Thursday I'm I'm also Catholic so maybe like maybe I'm contractually obligated to make this joke but holy Thursday first day of baseball season Yankees playing the ass shows at four.

898
00:53:56,360 --> 00:53:58,360
Super excited for this season.

899
00:53:58,360 --> 00:54:02,360
Go Yankees Tom thanks for being here Jason thanks for your comments.

900
00:54:02,360 --> 00:54:08,360
Danny thanks for your comments over on Twitter really appreciate everybody jumping into the chat.

901
00:54:08,360 --> 00:54:22,360
And gosh, I guess I'm going to have to come up with a new sign off, because it's usually get out there and built on my browser is crashing so I can't even like see it on on a.

902
00:54:22,360 --> 00:54:23,360
Oh arc.

903
00:54:23,360 --> 00:54:28,360
I just want to see like what the remaining Twitter comments were.

904
00:54:28,360 --> 00:54:32,360
And it's like crashing now.

905
00:54:32,360 --> 00:54:39,360
Yes, Danny have a great rest of your Wednesday also enjoy Easter thanks so much.

906
00:54:39,360 --> 00:54:46,360
I'm going to have to come up with a new sign off, because get out there and build something isn't going to make sense soon.

907
00:54:46,360 --> 00:54:49,360
But for at least a few more times.

908
00:54:49,360 --> 00:54:51,360
Thanks so much for watching.

909
00:54:51,360 --> 00:55:03,360
Until next time, get out there and build something.

