Hey everybody, Joe Casabona here.
I'm gonna turn off the music.
I'm not really feeling the music right now.
I hope you're doing well.
I'm a little bit early and so I am going to
do some quick checks to make sure this thing is live
everywhere it should be live.
So one is Twitter.
Do do do.
If you are here, say hello in the chat.
Let me know where you're coming from while you're here.
How I can help you.
Let me know because here's what we're talking about today.
I'm renaming my podcast, but it's like a whole,
it's an eight year old podcast.
So it's a process.
So I'm going to talk about that process here
on the live stream, everything that I am doing
to make sure we're gonna hear some double audio here.
Here.
I'm a little bit low.
I'm gonna turn this up.
Turn my headphones up.
Yeah, so I'm gonna talk about the whole process
and what we need to think about as podcasters
if we're going to do something like this.
Cause this is, I mean, I'll get into like the origin story
of why not the origin story, but like the impetus,
I guess is the right term.
We'll get into like the impetus of why I've decided
to rename my podcast.
Cause this is, yeah, okay, great.
We're good on LinkedIn, Twitch,
I assume we are also good on, again, for those joining,
that's Twitter again, for those joining,
say hello, let me know where you're coming from.
And if you have any questions for me.
And we're searching H and W at work.
Oh boy, now I'm like streaming someone else's stream.
Just, I hate that when you go to Twitch,
there's just like a stream.
Wow, latency is fantastic here.
And then lastly, but most importantly, YouTube.
Great, I'm there.
I'm streaming and if you have anything, everything's great.
Okay, cool.
So what I will do, what happens is here in,
in the, in live stream land in EKM live,
if you comment on Twitch or YouTube,
those comments will come in.
I will be checking the other places routinely.
But again, if you do want, you know, head over to YouTube,
if you want to see my,
if you want me to see your comments as quickly as possible.
And speaking of Twitter, let's start.
Who are you and what are you, Danny Brown?
Hey Danny, good to see you again.
Head of podcast support and experience at Captivate.
I was recently on his podcast with Mark Asquith
in and around podcasting.
Check that out wherever you get your podcast.
So Danny, thanks for at least commenting on Twitter.
So the first thing I want to share on this live stream
has nothing to do with podcasting,
but it's like a huge personal win for me.
And that I'll switch to this one.
This is a little bit better is that today I got
my first ever royalties payment.
So if you don't know, I am a published author,
a five times published author,
six times if you count the book that Matt,
Mideros and I published together several years ago
on how to start a podcast,
which I guess that should count.
So six times because people bought that book.
But I've been writing published books for 12 years.
I've been writing unpublished books for even longer.
And today I got my first royalties payment
for my current book HTML and CSS,
a visual quick start guide.
For those of you who don't know,
I was in the tech space in the web development space
for a long time.
This was the last book I wrote in that space
before fully moving to podcasting.
So really exciting, like, I mean, not like emotional,
I guess, like I'm Italian and so we're emotional anyway.
But it really meant a lot to see that come in
because the other books, because they're tech books.
Thank you, Danny.
Congrats on the road.
Man, the latency is amazing on this stream.
Kudos to like Ecamm Live, I'm gonna guess,
because there's virtually no delay, which is wonderful.
Thank you, Danny.
So it's like a testament to, what was I just saying?
Right, so two of my books are,
well, three of my books are not on the shelves anymore
because they're tech books.
And so like the WordPress book I wrote back in 2012
is mostly irrelevant today.
There's like some stuff that's still good and smart,
but like full site editing is basically
null and voided that book.
I wrote a book in 2013 slash 2014
about responsive design with WordPress.
That's pretty dated, it's very dated now.
My third book was about Google Glass, the first one.
So like, that's definitely not relevant anymore.
And so, it's not like they were pulled off the shelves
because they were terrible, they just became outdated.
And so it's really great, 12 years in the making,
kind of seeing a royalty's check coming.
If you're an author or you're working towards something
like patience and consistency and trying things, I guess,
is maybe the lesson here.
Really, really exciting to see that happen.
Okay, so let's talk, there's a reason that you're here.
So my current show is called How I Built It.
And if you don't know, this started as a show eight years ago,
I started it in 2016 as a way for me to interview
WordPress developers and ask them,
hey, how did you build that plugin?
How did you build that theme?
How did you build your WordPress-based business?
And every episode I would have the title question, right?
How did you build that?
And so, the name made sense.
And it was slightly unfortunate that three months after
my show launched, NPR launched a show called How I Built This.
But it didn't, I don't feel like it negatively impacted me
at all, right?
It's not like people, it's not like I would see a ton
of downloads and then like complete drop off the next week
because people were confusing my show with their show.
I'm sure our shows were showing up together in search,
but people were sticking around, right?
I saw very consistent growth and I was really grateful
and happy for that.
I should also say if you're watching on,
I forgot to mention this, I forgot to do all the fun stuff
in the beginning, because there's just like a ton
rattling around in my brain.
I don't even know if I got, yeah, I didn't really,
yeah, cool, okay, so if you want to, so a couple things,
if you wanna join my mailing list or my membership,
which is AdFreaks and a version of my podcast,
you can go how I built it, it's last showing,
that URL will change at the end of this, I guess,
not at the end of this, but in a couple of weeks.
And if you're watching on YouTube,
I also have super chats and super stickers enabled
and I'm pretty sure that they change the color of my lights.
So if you wanna see my lights blink,
you can do a super chat or a super sticker.
And if they don't blink, I'll make them blink for you.
Okay, so forgot to mention all that in the beginning.
Anyway.
So the show was like that for a long time,
but as I grew or tried to grow,
this is a lesson in niching down.
When I was talking to WordPress developers,
the show was very popular.
Then I moved out to WordPress business owners,
still did really well.
When I moved to general business owners,
I saw a significant drop off in downloads,
because I stopped giving my audience,
in pursuit of a wider audience,
I alienated my biggest fans.
And it wasn't really clear to me at the time
that I did that, but in retrospect,
looking at the trends, that's definitely what happened.
And so I kind of was very niche.
I expanded out to more general,
and then I contracted back to niche again.
So lately I've been talking to busy solopreneurs.
So I went from business owners to solopreneurs
and creators to just solopreneurs,
which if you're a creator who's running a business,
then you're also maybe not a solopreneur.
But and so now I'm talking to solopreneurs,
and I haven't asked the question,
how did you build that in years, literal years?
Probably the last time I asked that was pre-pandemic.
Maybe during the pandemic,
but I had made a significant shift.
And the catalyst for the change now
is this blog post I wrote over at podcast workflows
called What Makes Good Podcast Artwork?
And actually if we, let's go to Ulysses here.
In the archive, What Makes Good Podcast Artwork,
if I scroll up here in Ulysses,
there's a comment that says,
this sentence below is when I decided
to rename the podcast.
Like as I was writing this, I wrote this sentence,
plus a lot has changed since then
in the podcast landscape generally,
and for how I built it specifically.
And then I go on to explain everything
I just explained to you.
So I made this comment here as like a little like,
whoa, remembrance to the catalyst,
cause the artwork doesn't reflect
what I talk about on the show.
It just doesn't.
And if I do these podcast growth audits
where a podcaster will pay me to review their show,
the title, the tagline, the description, the episodes,
the artwork, I'll listen to the intro,
I'll listen to the outro.
I will see what directories they are or are not in
and their website.
Like I just do like kind of a full audit on the podcast
to see why they're not attracting the right audience
or why they're not growing.
And I realized in writing this article
that if I was auditing my own podcast,
first like with Joe Casabona,
very few people know who Joe Casabona is,
relatively speaking.
So like this does nothing except take space, right?
How I built it doesn't tell anything about the show.
The hammer combined with how I built it
might tell people that this is a,
I don't know, construction general contractor show.
And then there's like a circuit board cityscape
in the background, which might tell them tech.
But all in all, this is like busy artwork
that doesn't tell people anything about the show.
The name, how I built it also doesn't tell
anything about the show.
In fact, I added like case studies from creators
and solopreneurs as a tagline
so people would understand.
And so I realized like, hey, if I was,
actually, I think I made a footnote here saying like,
oh, I'm also the name.
Where are we?
Yes, oh God, and the name too.
And so I realized like, if I was auditing my podcast,
I would definitely tell myself, change the name,
change the artwork, really reevaluate
who your show is for today.
And so that's what I've done, that's what I'm doing.
And so I guess without further ado,
I'll just like, how long were like 13 minutes into this?
And I haven't told you.
So like drumroll, do I have a drumroll?
I think I have a drumroll, I must.
I'm a drummer.
No, are we not, we're not hearing.
That could have been super cool.
Do I have it like all the way down?
Is that what's happening?
I'm not sure, I'm not sure.
The Streamline solopreneur,
that is what I am calling the podcast.
And needs to be created in the MS Paint
with a resolution of, oh, of course.
Thank you, Tanya.
Yeah, absolutely.
So if you were on my live stream a couple of weeks ago,
you kind of saw this process play out
where I was messing with different concepts for the artwork
and I settled on like an hourglass
with all the sand in the bottom
and then arrows going back into the top
because I'm saving you time.
And I'm gonna tell you how I arrived at the name,
but I'm really happy with the name Streamline solopreneur.
And I think probably the best place
to show you how I got to the name is,
and please don't groan or leave, is ChatGPT.
Oh, and now that I've unveiled the name,
I can change the colors to match.
Cause I'm like a huge dork.
I think I just changed the colors to match the artwork.
Cause I'm a huge dork.
Okay, so this is not where I started.
I started on the whiteboard behind me,
what you could see here in Skycam.
This is where I started,
but I took all of the stuff on the whiteboard
and put it into ChatGPT.
And I basically said, I'm renaming my podcast.
This is everything about it.
Jackie, oh my gosh, I am just seeing the comments here.
So hold up.
Jackie Delia, thanks so much for being here.
Jackie was a fun fact about Jackie.
We both started podcasts, I think, early on.
She helped me close out season one of How I Built It
by each talking about what we learned.
And she was the one who told me
to not just host my files in WordPress.
Like she was like, you need an audio host.
And I had used audio host before that,
but I was like, does it matter?
And she's like, here's why it matters.
So shout out to Jackie Delia, who I think
who I think is a big credit to the success of the show.
We were in a mastermind together.
Jackie, good to see you.
Thanks for being here.
Tom Smith, thanks for being here.
I'm glad you like it.
Jackie also likes it.
And Tom pointing out my dartboard is height regulation,
which is true.
Where do you see that?
Do you see that back here?
How did you see the dartboard?
Is it in one of, whatever.
Let me know in the comments how you saw it.
It is height regulation though, because I measured.
And I wanted to make sure it was right.
I got the dartboard because I've been watching
a lot of John Boy media and they've been doing
a fun series where they play Trivial Pursuit
and the board is divided into like six slices
and wherever you hit, that's a question.
Oh, chat, chat GPT.
Oh, I forgot about that.
This, this is funny, cause I have it in my action button.
I have it in my action button on my phone.
And so I was probably hanging, I was hanging the dartboard
at this point and I was like, what is,
what's the height, I left the instructions upstairs.
Yeah, so I have a dartboard and it's really fun
and it's on the other side of the whiteboard.
So if I need to like, I can hide it with the whiteboard,
but then if I just wanna like chill out,
I play some darts.
Okay, anyway, that was like a long sidetrack.
And it seems like more people have joined the stream.
So thank you for being here.
Just check the comments really quick since I missed
the ones that are actually piped to my phone
or to my
EKM Live.
Okay, so the process.
First I redefined my audience, right?
This is something, again, this is something I tell
all of my coaching clients and students
to find your audience first.
This is objective number one.
And so my audience is busy solopreneur parents
who want to spend time wisely
by putting the right systems in place.
I was, let me tell you, I was really hesitant to learn
or to use the word parents because I was worried
I would alienate people, but going back to that lesson
of like trying to expand out to attract more people
and actually hurt my show.
And honestly, everything I talk about
revolves around parent, like me being a parent.
And so I feel like the story of parenting
is inextricably attached to me
and the way I approach teaching.
And so that is what I decided to go with for my audience.
I think this is really good.
Checking the comments here.
Jackie's since retired, the podcast,
and now sold the podcast.
Congratulations on that, that's amazing.
Content creator here on YouTube.
Definitely check out Jackie's YouTube channel,
it's a photography channel and it's pretty great.
I've been enjoying it.
Congratulations Jackie on your retirement,
that's amazing, I'm really glad to see that.
And then we were in a mastermind together,
our friend Matt Pritchett and Dave,
my friend Dave was there for a while as well.
Dave is a dad now, which is crazy to me.
So Jackie, congratulations on your retirement.
Definitely check out Jackie's YouTube channel.
Okay, so mission statement, right?
Once I have the audience
and I wanted to find the mission statement,
the mission statement is my podcast helps
busy solopreneurs solve the problem
of spending too much time in their business
by giving them actionable advice to save time
through systems, automation and mindset
that should be commas here, but there are not.
Then I did like a little bit of a word cloud
and some of the words I came up with were automation,
process or processes, toolkit, workflow systems,
build solopreneur and time.
And then I gave it some of the name ideas that I had
and said, does this make sense?
I don't know if I need to do this.
Like this is nonsense, right?
Cause it's not making sense.
It's just doing word association,
but it doesn't make sense.
And then I didn't even ask it for a name explicitly.
I just said I want to rename it.
And so it came up with a few good ones.
We iterated.
I did ask to exclude the word parents from the title
cause I didn't want to be pegged as like a parenting podcast.
And I completely hate the word parent,
preneurs don't like that at all.
And so, you know, I started to dial in,
I liked the solopreneurs edge.
And then my friend Brian informed me that edge
means something different to like younger generations
and it's gross.
And I'm not, which is really annoying.
Like are they, I know most people probably won't do that,
but like make that association, but whatever.
I think then there was like a time rich.
And I want to point that one out
because the time rich solopreneur,
I liked that.
And here's why I didn't go with it.
Because if you, the next step of this process
was to get a few potential names and then do searches.
And I want people to be able to discover my podcast
through search.
And so I wanted to find some words
I could reasonably compete on.
And time and rich are used in lots of podcast names.
And so I don't think the time rich solopreneur
would be a good one to compete on.
So I did throw that out.
And then I kind of took what chat GPT gave me,
but the thing that really, what really inspired me to,
I mean, so I shouldn't, I mean, I shouldn't say that, right?
Because if we scroll down here,
what about one word shows to communicate
the mission? That's because one of my favorite podcast
networks, Relay.fm has a ton of shows
that are just one word names, analog, automators,
bonanza, B-sides, I guess.
Clockwise, conduit, connected cortex,
departures downstream, focused, lift off,
Mac power users, which predates Relay.fm.
So like the first, right?
Is this the first?
Yeah, the first multi-word title predates Relay.fm,
then there's make do, but material, originality,
parallel. So lots of one word shows here.
And they, now I should say, like they are established,
they have a big audience.
They're probably not trying to compete on search,
or like at least when they launched,
didn't feel like they had to.
But I still liked the idea of a one word show.
And so I asked chatGPT, like,
hey, what are some one words?
One words.
And Streamline and Optimized came up.
I liked Streamlined.
And so I essentially did a search in Apple Podcast.
I did see that there was a show called Streamlined,
but they haven't published since 2021.
And so I felt pretty comfortable with that.
And then the thing that,
the next thing I had to kind of think through was,
okay, if Streamlined, or I considered Optimized as well.
If I do Streamlined, I would still want,
I would still need the word solopreneur in there.
And so I would have to have a tagline
with the word solopreneur.
And here's why I'll bring this up.
Let's see, highlights, articles.
This is gonna be a disaster probably.
Oh, nope.
Excellent.
So Ausha, or Ausha, throw my New York accent
all over that. Ausha recently did a study
about the Apple Podcast algorithm.
And they came to a bunch of findings,
but these were some of the key findings that I highlighted.
97% of the Top 10 podcasts effectively use
their main keyword in their metadata.
Fine, right?
That's Top 10.
It's really hard to compete on the Top 10, right?
Like the Joe Rogan experience,
like is Joe Rogan the main keyword?
I don't know.
Also like 97% of the Top 10 podcasts,
like that's an interesting note,
but these four points were most interesting to me.
Incorporating your primary keyword into the show's name
can elevate your podcast by an average of five positions
in search results.
That's what I want.
Using your keyword at least five times in the show description
can boost your podcast by an average of nine positions
in search result.
Nine positions.
And then same thing with the episodes, right?
Using your best keyword and episode titles and descriptions
can lead to an average gain of seven positions in search.
So I had to make a consideration
with the title tag line combination.
Is solopreneur my main keyword?
And if it is, then
should it be part of the proper title?
Could I say streamlined or would I want
streamlined colon
something, something solopreneur, right?
And so
I'm sorry, I'm double checking a couple of things.
So, oh, right.
So if I do the streamlined solopreneur,
then I could potentially use another keyword
in the tagline, right?
Whether that's time or time management or systems.
And that's that I haven't decided on a tagline yet
because I wanna do a little extra keyword research.
And for the keyword research,
I used Ahrefs,
which full disclosure, former sponsor.
I'm getting texts, this is live.
I'm getting texts from my wife.
Former sponsor, but I did pay for Ahrefs
and did some cursory keyword research
on some of these words.
That's how I landed on Streamlined
because Streamlined had a pretty decent
keyword difficulty ranking, I think is what it is.
And so like, it's not super hard to rank for,
but like there's also still searches for it, right?
Where I was considering like the automated solopreneur,
zero searches for that term, close to zero.
Like Ahrefs is like, we don't track that.
Like we don't look for that.
So anyway, so that's kind of how I came to,
the conclusion I came to with respect to the name
and the artwork, again, I want the artwork to depict
that you are gaining back time.
You're winning back time.
And so I thought the best way to do that
without like an animation would be kind of illustrating
sand going back into the top of an hourglass.
Every time I say that, I hope I don't do this
for the rest of my life now.
Every time I say that, I think of days of our lives,
like sand through the hourglass,
these are the days of our lives.
So, Streamline solopreneur, I'm still noodling on the title.
I'm sorry, the tagline, but that's where I'm at.
And then if I can I share my screen this way
and then bring in, oh, that's like, that's very small.
I do have a set of tasks here.
Maybe I can just take a screenshot and share that instead.
Yeah, that's pretty good, right?
Better than the Wizard of Oz.
So I do have a list of tasks for like kind of what's next.
Can I zoom in on this?
Make it a little bit more.
I'm gonna go ahead and zoom in on this.
Can I zoom in on this? Make it a little bit bigger.
Yes, excellent.
So tagline and description are next.
Like I said, I want to come up with a good description
where I'm using probably my main key,
where I'll probably use a combination
of the like solopreneur and automation. Oh, dang.
We're seeing this happen in real time.
Thanks, Danny, loving the artwork,
running it through use only podcast cover preview tool.
You can see what it looks like on different apps and OSes too.
That's pretty amazing. Let's do that.
Yeah, let's do that right now.
This is like this is good live stream fodder, right?
Like doing stuff live.
And I'll switch to the bigger screen share so you all can see it.
Oh, all right.
Apple podcast preview looks good there.
Wow, I can't believe I didn't know about this tool.
Google RIP.
RIP Google podcasts, which goes away next week.
OK, so this is actually super interesting, right?
Because you can't see the name,
but you could still make out the hourglass here, which is good.
But I might I might want to tweak that a little bit.
Spotify looking good.
I think like the maybe I add a little bit more contrast
so that the hourglass stands out even kind of in small lists.
But I like the way that looks looking good in pocket.
I feel like my secondary color matches the pocketcast interface.
Podcast addicts like that.
This is like very few shows have like a yellow background.
Well, very few popular shows.
Apple podcast Mac.
That looks good.
I figure that would look good.
Wow, this is super neat.
Thanks, Danny, for sharing this resource.
I want to retweet that, repost that.
Looking good.
So where's the screenshot now?
OK, so description, members, artwork.
I actually do have members, artwork.
I was like considering the name for that.
I didn't want to just go with like plus or pro or max or whatever.
But I did settle on.
I settled on accelerated.
And again, again, I got some help from chat GPT here, where I'm like,
what if I want to streamline faster?
Like what are words associated with streamlining or optimizing faster?
And accelerated was a word I really liked.
So streamlined, solo, prenu or accelerated is the members only show.
I invert.
I didn't do a straight invert because the straight invert was like.
A really bright blue.
And I wanted more of like the midnight blue matches my watch band
and my laptop now.
So I and then I grayskilled this.
So I like that, like it gives it a little bit of a.
A strong difference, right?
It's like a Sam Harris.
Is it? No, that's my first million.
I forget now.
But there's is it Sam Harris?
I'm going to have to look this up now.
But there's one show where the host is like, hey, do you see the black artwork
or the red artwork?
If you see the black artwork, you don't have access to the whole episode.
And that's I thought that was like a really good way to create FOMO.
And then this is the.
This is so shout out to my designer buddy.
He was my my designer design pickle.
And then we left design pickle.
We reconnected, I reached out to him and I was like, hey, do you still do this stuff?
So I hope I'm not getting you in trouble for saying that.
But I asked him to do like episode specific artwork to.
And this is what he came up with, which I also really like.
You know, it gives a little bit of like a twin sons vibe.
And I'm like a huge Star Wars fan.
So I really dig that.
But I think that this is this is pretty good, right?
I might like mix up the background colors a little bit
so that it stands out a little bit more.
But all in all, I'm really happy with that.
OK, so oh, right.
Sharing this members artwork.
New website. Obviously, I need a new website.
I got the domain really psyched.
I got streamlined.fm.
I also bought streamlined solarpreneur.com.
So but I was real.
I was like streamlined.fm.
I I I used to have like a moral
objection with paying more than like
40 bucks for a domain.
But streamlined.fm is just too good.
And so I did pick the dot fm domains, if you don't know,
a range between like 70 and 100 dollars.
So got streamlined.fm.
I'm super psyched.
So I'm working on the new website.
The Universal Redirect, friends,
I have 20 years experience in web design
and messing with HT access
and regular expressions for things
such as a Universal Redirect still freak me out.
And I'm real confident.
In being able to do this, right?
Like it's.
Do I want to set up to, you know,
I'm confident that I can easily do this, right?
Grab the URL.
Anything that comes after the top level domain,
which is like its own thing that you could pull out.
Just move to the next domain.
But thinking through some of the technicalities of that,
for example, on my host, which is pressable.
I can associate multiple domains with a single WordPress account
with a single WordPress site, which is what my website is,
and then make one the primary domain.
So do they I got to look into, do they support Universal Redirects?
If I do that, how am I going to redesign that site?
Reasonably, right?
I can make a staging site, yes.
But then I got to make sure the content is synced.
And I've never had.
Now, pressable might be different.
I haven't tried this on pressable, but I've never had a great experience
syncing content between a production and a live in a staging site
before making the site live.
I don't know what it is.
I've had situations where like, like the hosting companies script failed
and didn't fully replace all of the staging URLs, which is wild.
And like, I didn't know because the staging site was still live in public
until I deleted the staging site and like all the images on my website broke
and I'm like, what the hell happened here?
So like that part is giving me Agita,
which if you, Agita is like an Italian word for heartburn, essentially.
But I'm like, I'm confident I can work through this.
And like, I talk weekly with my friend Brian and he,
he tends to understand these things a little like we're both web developers
of the same amount of time, but he more confidently understands these things
than I do, I think.
Update the socials, of course, and then the new trailer.
I've always, I've been like bullish on having good trailers and good storytelling
in trailers and so that's something I'm really excited to work on.
I will not be asking chat GPT anything about the trailer.
That's all going to come from my noggin.
Oh man, God, lots of comments coming in and I'm not seeing them.
Matt, my lights didn't blink.
So I owe Matt some blinking lights.
Matt, Medeiros, Matt report.
Thank you very much for the super chat.
He voted for poopy McPoop pod.
Sadly, that got voted out by Bode McBoatface.
But thank you so much for the super chat.
I appreciate it.
But he wants us.
There's a no refund policy here.
Jackie, I can do it.
I assume that's in relation with respect to the super chat.
So I'm sorry.
The universal redirect.
I think I can do it.
I believe in me.
It's just like not something I've done.
Frequently, I'm certain I have done it.
But, you know, for eight years, I've been telling people to go to howibilts.it
slash whatever and continue to until like everything is finalized here.
Like I'm not going to start calling the show Streamline Solar Prenuer until everything's rolled out.
And so I want to make sure I don't break any of those URLs, especially because there's just going to be one day where
I'm not saying that URL anymore, but that URL still needs to work for like last week's episode.
So that's probably the biggest.
And that and like, you know, I get in the weeds of like redesigning a website.
I don't want to write my own code.
I make it, I try really hard to not write my own code.
Even though I can, I don't want to be in the business of like supporting my website
and creating the content for it.
So I try to use like a lot of out of the box stuff.
The only exception I really make to that is like CSS because
I'm not using like bleeding edge CSS stuff with a bunch of prefixes.
And it's usually to make some adjustments here and there because
the full site.
Oh my gosh.
Jackie, thank you so much.
Can't let map be the only one.
Blinking lights via my stream deck.
Woo.
Thank you so much.
I appreciate it.
And thank you for being here.
It's really great seeing you.
So thank you for the super chats for both Matt, for both Matt and Jackie.
Really, really appreciate it.
And I lost my train of thought.
I got really excited and lost my train of thought there.
Oh yeah, get really in the, oh, because like the full site editing is still like
not where I want it to be.
Every time I try to do like a native like full site editing editing,
I get immediately annoyed because I can't just like change the header.
I have to like go to this place and change this template on this place and hope it works.
And so I'll probably just use cadence because that's what I've been using for a long time.
And they get me a lot of the way there.
Matt, I know Matt Jackie too probably.
I know you're both Matt.
I know for a fact that you're messing a lot with Anders Norens themes.
But like that's like, I've, if you're not customizing a lot,
Anders themes are great.
Like, and you probably shouldn't customize his work.
It looks like feels almost like painting a mustache on the Mona Lisa.
But, you know, if I have like a specific look in mind, I think like cadence is probably the best thing for me.
So that's everything.
Let me, I'm going to check the big board behind me.
Update, socials, websites, document the whole thing.
Check.
That's the other thing I'm doing.
I use, oh, I use cadence for the WP minute.
Yeah, sweet.
So let's see.
I've got some more comments coming in.
I use cadence for the WP minute.
I'm a big fan of that.
Super flexible.
Works really well.
I don't know why I keep clicking my mouse because I can actually, that is so Jackie asked Matt answered.
What camera are you using?
Are you recording on?
Yeah, so this camera is the Sony a 6400 with a fixed 16 millimeter Figma lens, which is how I'm going to like the bokeh bokeh bokeh effect behind me.
And then sky cam is courtesy of Apple's continuity cam on iPhone.
All of this is controlled by E cam live.
So like if I do something here, I know how to use this.
So is it.
Oh, right. So I have a bunch of scenes set up is what I'm really driving at.
And I am like zoomed in a bit on myself here in this camera view.
Otherwise you'd get like a much wider shot.
I'm trying to figure out why. Oh yeah, so if I turn off zoom and pan.
You see my keyboard, where my carpet and my workbench and my Star Wars lamp back here.
Oh, and where my this is dumb.
My signed picture of Billy D Williams in the background there.
So the zoom is happening thanks to E cam live.
But yeah, the main feed is courtesy of the Sony a 6400.
And I guess we'll wrap up with this if there are more questions, of course, keep bringing them.
I'll keep checking the other social networks for questions as well.
But yeah, I got like weird, weirdly lucky. I guess I bought this.
I bought this setup, which actually if I can.
I'm pressing too many things. So let's see if I do this. Yeah, there we go.
Yeah, so this is the setup.
There's the Sony with the lens.
I got a prompter here.
And then I'm also using a capture card, which is plugged into my computer with a dummy battery.
So there's like there's some setup here, but I bought all of this back in February 2020.
And I was struggling to like I was like watching YouTube videos to set it up and I was struggling because I think they were basically all done by like videographers.
Oh, Danny's asking the same what camera and lighting setup are you using for front facing look sharp. Yeah.
Yeah, so Danny Sony a 6400 with the fixed figma lens. And then for lighting.
I'm using some key lights, which there's one.
The others facing the wall because I was getting uneven when I was facing me.
I was getting can I add myself I think I can add myself here. Yeah, cool.
When this one was facing me, I was getting uneven lighting.
So I faced that towards the wall so I'm getting like a kind of a fill light. And then this is the main light which I can control with my sorry I'm blinding you with my stream deck.
Right so the knobs I'm turning over here.
And then behind me.
So that was not good. That's a key light air that is a backlight as well, which provides separates me from the background, a little bit.
So there you go and then if you're interested in my artwork.
There's all my artwork.
So yeah.
So, oh yeah so I was seeing a bunch of these videos I think from videographers are like people who understood the the medium and like weren't really doing a great job of Sigma you are.
Matt you're right it's a single lens.
Sigma I interviewed someone shout out to Carla Fernandez I interviewed her on my podcast and we talked a whole lot about figma.
And I was just on the brain. And then thank you Jackie I'm like I'm really happy with this I will remind people let me finish so the story.
February 2020 lots of videos not for beginners made a video for beginners then the pandemic hit and lots of people wants to up their game and my video like that video is easily the top performing video on my channel so like maybe I should do more video content.
That's what the YouTube algorithm tells you right.
So I should say, by the way that if we do, I guess we'll do like a quick flyover of all of the equipment.
I will turn off zoom and pan here so that you can see.
Can you see more of it.
Oh no.
There we go.
Yes, I'll turn that off.
I'll try over here I'll put my face in the bottom again.
My roadcaster pro to my, I think this is the road PS one PSA one for the arm.
Sure SM seven B the row kit studio monitors with the camera setup.
Hope my desk isn't too messy.
And then is the Baron Figgs choir love it. Max studio to stream decks.
Keycon K2 iPad which I will sometimes use for drawing it's not connected to the computer right now but it usually fills this spot.
Now you've seen me several times.
And then yeah the other key lights and then this is where the skycam usually sits.
And then you can see that like this arm this L arm comes out and faces this direction so there you go.
Yeah, what?
Oh man.
Comments from X sinking over here.
Elgato powered.
Yeah, Jason thanks for being here.
Yes, this whole desk, like 90% of the desk is Elgato powered it's just too good.
I'm a huge fan of Elgato stuff. I am very curious as to how your comments came through on the live stream.
Like in ecam.
Interesting.
If you know the answer to that, I would love the answer to that because I've been getting like other comments.
I haven't been showing up here in Elgato so Jason thanks for being here.
Thanks for watching.
Thanks for everybody who has tuned in.
This has been a really popular live stream.
And in case you're like tuning in and you're like oh did I miss the big reveal.
Again the name of the podcast will be called Streamline solopreneur.
I'm doing a podcast interview like I'm guessing on a podcast at the end of April.
And I gave all of this information like with the new artwork and the link so it will all have to be done at the very latest end of April.
I didn't want to do it beginning of April like I didn't want to change the name on say Monday because it's April Fool's Day.
And I didn't want people being like this is a weird April Fool's Day joke.
So if you are making big announcements.
I generally try to avoid April Fool's Day at least in the United I don't know if this is a universal thing.
Or a multi country thing but in the United States notably Gmail launched on April Fool's Day 2004.
And because I was a blogger user.
I got access really early.
And I was like this is surely a joke.
One gigabyte of storage or.
I think it was one gigabyte of storage for email.
And that was just like madness Photoshop is updating for some reason.
So Jackie has the same mic and loves it.
Yes, I our friend Sean has kept has turned me into an audio file a bit.
And I know like every podcaster or a lot of podcasters have this.
Oh, I think you're going to how I want to know.
Digital asset Congress the digital asset Congress cool I will check this out.
Thank you.
I want to know how these comments are I'm like not seeing them on the stream either.
Or on on Twitter.
But yeah I will check that out.
Thank you, Jason for that.
But I tried a bunch of microphones and this one just happened to be the best for my voice.
So yeah, big fan of this.
All right, I don't see any questions coming in.
Any other questions coming in I'll give it like 30 seconds even though the latency is like five seconds.
But thank you so much for tuning in for the big reveal thanks so much for the active chat shout out to Matt and Jackie for the super chats I really appreciate you.
And I'm planning to go live more and more often talking about stuff like this.
So be sure to subscribe to this channel or follow wherever you happen to be watching.
If you do want to get behind the scene stuff early.
You can head over to how I built it slash join and become a member of the podcast which will soon be called streamlined solo prenu or accelerated.
So it'll probably be like streamlined FM slash join soon but for now it's how I built it slash join.
And of course, I need to include this last one because tomorrow is a high holy day for baseball fans.
I know it's holy Thursday I'm I'm also Catholic so maybe like maybe I'm contractually obligated to make this joke but holy Thursday first day of baseball season Yankees playing the ass shows at four.
Super excited for this season.
Go Yankees Tom thanks for being here Jason thanks for your comments.
Danny thanks for your comments over on Twitter really appreciate everybody jumping into the chat.
And gosh, I guess I'm going to have to come up with a new sign off, because it's usually get out there and built on my browser is crashing so I can't even like see it on on a.
Oh arc.
I just want to see like what the remaining Twitter comments were.
And it's like crashing now.
Yes, Danny have a great rest of your Wednesday also enjoy Easter thanks so much.
I'm going to have to come up with a new sign off, because get out there and build something isn't going to make sense soon.
But for at least a few more times.
Thanks so much for watching.
Until next time, get out there and build something.