1 00:00:00,000 --> 00:00:06,160 Hello, hello, everybody. 2 00:00:06,160 --> 00:00:07,800 Looks like I'm live. 3 00:00:07,800 --> 00:00:10,280 My timery timer just started. 4 00:00:10,280 --> 00:00:18,760 I'm a little early because I'm getting back into the swing of live streaming. 5 00:00:18,760 --> 00:00:25,440 So I don't have any music playing in the background right now, which I usually have. 6 00:00:25,440 --> 00:00:31,800 But I'm on a little early to make sure everything is working as expected. 7 00:00:31,800 --> 00:00:34,840 Thanks so much for being here. 8 00:00:34,840 --> 00:00:38,600 Somebody's already watching, so thank you for that. 9 00:00:38,600 --> 00:00:41,320 I appreciate that. 10 00:00:41,320 --> 00:00:49,520 If you are tuning in, let me know where you're coming from and what brings you here. 11 00:00:49,520 --> 00:00:58,960 While I check the stream in all of the many places where I'm streaming. 12 00:00:58,960 --> 00:01:10,680 For those of you who may be tuning in, don't know why I just saw live stream pop up, then 13 00:01:10,680 --> 00:01:14,480 I'm going to be talking about podcast artwork today. 14 00:01:14,480 --> 00:01:27,000 I'm really excited and a little bit nervous because I haven't changed my artwork in a while. 15 00:01:27,000 --> 00:01:33,120 And in writing this piece that I'm going to cover, that I'm going to cover first in this 16 00:01:33,120 --> 00:01:38,040 live stream, I came to another conclusion, which makes me nervous. 17 00:01:38,040 --> 00:01:40,520 So, okay, let's see. 18 00:01:40,520 --> 00:01:42,080 Everything appears to be working. 19 00:01:42,080 --> 00:01:43,080 I'm here. 20 00:01:43,080 --> 00:01:44,080 Wow. 21 00:01:44,080 --> 00:01:48,040 That's live captioning over on LinkedIn, which is exciting. 22 00:01:48,040 --> 00:01:51,240 Okay, so I'm in all of the places. 23 00:01:51,240 --> 00:01:52,760 Let's officially start this thing, right? 24 00:01:52,760 --> 00:01:57,600 Yeah, here I am streaming on X. 25 00:01:57,600 --> 00:02:03,200 And then, oh, gosh, the last thing I need to do, this is, I call this three minutes of 26 00:02:03,200 --> 00:02:04,200 waffling. 27 00:02:04,200 --> 00:02:05,960 Okay, great. 28 00:02:05,960 --> 00:02:06,960 Comments are up. 29 00:02:06,960 --> 00:02:11,400 Hey, everybody, welcome, welcome to the live stream. 30 00:02:11,400 --> 00:02:17,880 You could be watching on YouTube, LinkedIn, Twitch, or Twitter. 31 00:02:17,880 --> 00:02:21,440 It still says Twitter. 32 00:02:21,440 --> 00:02:24,440 Still says Twitter in the sidebar. 33 00:02:24,440 --> 00:02:25,440 X whatever. 34 00:02:25,440 --> 00:02:30,240 I'm really excited because it's been a while since I've done a live stream. 35 00:02:30,240 --> 00:02:42,760 And I thought that this would be kind of the perfect return to doing live streams. 36 00:02:42,760 --> 00:02:49,280 I in general like to build in public when I do live streams or work in public. 37 00:02:49,280 --> 00:02:54,480 And since moving to the podcasting space, I don't feel like I've had a lot of opportunity 38 00:02:54,480 --> 00:02:55,480 to do that. 39 00:02:55,480 --> 00:03:00,840 I've prioritized some other things, but I really like live streaming and I want to make it 40 00:03:00,840 --> 00:03:04,200 a bigger part of what I do here. 41 00:03:04,200 --> 00:03:07,840 So a couple of housekeeping things. 42 00:03:07,840 --> 00:03:11,440 I'm going to talk about this more in another episode, like in an episode of my podcast, 43 00:03:11,440 --> 00:03:12,840 how I built it. 44 00:03:12,840 --> 00:03:17,760 But I killed my membership. 45 00:03:17,760 --> 00:03:22,520 And the other big thing I'm doing is kind of moving all of my content onto this YouTube 46 00:03:22,520 --> 00:03:27,560 channel, the Joe Casaboni YouTube channel, the podcast workflows YouTube channel is now 47 00:03:27,560 --> 00:03:30,200 just going to be for the podcast workflows podcast. 48 00:03:30,200 --> 00:03:32,880 So lots of stuff going on. 49 00:03:32,880 --> 00:03:41,040 And in the midst of it, I am now redesigning my artwork. 50 00:03:41,040 --> 00:03:48,040 So if you are joining, let me know where you're coming from. 51 00:03:48,040 --> 00:03:53,360 I will try, I will do my best to kind of cycle through comments here. 52 00:03:53,360 --> 00:04:03,520 Anything on Twitch and YouTube gets sent to me anything from X or LinkedIn, I have to 53 00:04:03,520 --> 00:04:04,960 go find. 54 00:04:04,960 --> 00:04:07,400 So that's the other thing. 55 00:04:07,400 --> 00:04:12,320 Also if you are watching on YouTube, I have super chats and super stickers enabled. 56 00:04:12,320 --> 00:04:14,760 And I think it still blinks my lights. 57 00:04:14,760 --> 00:04:16,080 I didn't test that part. 58 00:04:16,080 --> 00:04:21,680 So if you want to send me a super chat or a super sticker and see if my light blinking 59 00:04:21,680 --> 00:04:26,440 automation works when I get that, feel free. 60 00:04:26,440 --> 00:04:28,560 So as I work through this, I'll also be answering questions. 61 00:04:28,560 --> 00:04:33,360 So if you have any questions about podcasting in general, it doesn't just have to be about 62 00:04:33,360 --> 00:04:42,320 artwork, put them in the chat and I will do my best to answer them as they come up. 63 00:04:42,320 --> 00:04:53,400 So for now, let me get into kind of my thesis for this. 64 00:04:53,400 --> 00:04:57,640 So yesterday I put out a piece called What Makes Good Podcast Artwork. 65 00:04:57,640 --> 00:05:00,840 Honestly, this is something I've been thinking about for a long time. 66 00:05:00,840 --> 00:05:04,440 I no longer like my podcast artwork. 67 00:05:04,440 --> 00:05:06,280 Here it is. 68 00:05:06,280 --> 00:05:07,480 It's fine. 69 00:05:07,480 --> 00:05:15,600 It's got the logo, like the hammer logo that I've used since the beginning of when I started 70 00:05:15,600 --> 00:05:17,320 podcasting. 71 00:05:17,320 --> 00:05:27,400 But it just like it doesn't convey anything, right? 72 00:05:27,400 --> 00:05:34,960 Like there's a cityscape in the background that I just thought would be cool kind of. 73 00:05:34,960 --> 00:05:42,320 And we've got these lines, these kind of digital circle things that's supposed to show the 74 00:05:42,320 --> 00:05:46,320 blend of technology and tools maybe. 75 00:05:46,320 --> 00:05:48,720 And then it's got the name with Joe Casabona. 76 00:05:48,720 --> 00:05:49,720 That doesn't matter. 77 00:05:49,720 --> 00:05:51,600 Most people don't know who Joe Casabona is. 78 00:05:51,600 --> 00:05:59,000 So this is something I actively advise my clients and students not to do. 79 00:05:59,000 --> 00:06:02,080 And here I am doing it. 80 00:06:02,080 --> 00:06:04,640 And so I just like, I don't like it. 81 00:06:04,640 --> 00:06:07,120 It went through a bunch of iterations. 82 00:06:07,120 --> 00:06:15,320 Maybe I can find those for you so you can kind of see like what they, what iterations 83 00:06:15,320 --> 00:06:16,800 have happened. 84 00:06:16,800 --> 00:06:21,280 But oh, we've got Leitra Tate. 85 00:06:21,280 --> 00:06:22,960 I hope I'm saying that right. 86 00:06:22,960 --> 00:06:23,960 Letra. 87 00:06:23,960 --> 00:06:26,360 Let me know if I said that right. 88 00:06:26,360 --> 00:06:28,160 Thanks for coming in and watching from New York. 89 00:06:28,160 --> 00:06:29,160 We're in New York. 90 00:06:29,160 --> 00:06:31,720 I grew up in Orange County. 91 00:06:31,720 --> 00:06:36,640 So if you're from the city, you will say that's upstate. 92 00:06:36,640 --> 00:06:37,960 But yeah, let me know. 93 00:06:37,960 --> 00:06:40,880 Thanks for, thanks for being here. 94 00:06:40,880 --> 00:06:46,280 So I'll try to bring up kind of, I think I have like versions of the old artwork that 95 00:06:46,280 --> 00:06:48,800 I hate even more. 96 00:06:48,800 --> 00:06:49,800 But maybe I don't. 97 00:06:49,800 --> 00:06:50,800 I have a folder called old. 98 00:06:50,800 --> 00:06:51,800 Let's see. 99 00:06:51,800 --> 00:06:52,800 Yeah. 100 00:06:52,800 --> 00:06:53,800 Okay. 101 00:06:53,800 --> 00:06:54,800 Great. 102 00:06:54,800 --> 00:06:55,800 So let's do this. 103 00:06:55,800 --> 00:06:59,400 Let's get rid of that stream and then bring up this again. 104 00:06:59,400 --> 00:07:02,840 So, oh, here we go. 105 00:07:02,840 --> 00:07:05,760 This was the first one, right? 106 00:07:05,760 --> 00:07:13,280 This was actually, I wrote a book in 2012 called Building WordPress Themes from Scratch. 107 00:07:13,280 --> 00:07:17,960 It was for Rockable Press, which was part of the Envato Network. 108 00:07:17,960 --> 00:07:19,680 It was my first ever book. 109 00:07:19,680 --> 00:07:27,480 They paid me a flat fee for it, which I did because I knew that traditional publishers 110 00:07:27,480 --> 00:07:30,080 wanted you to have publishing experience. 111 00:07:30,080 --> 00:07:34,200 And so this would get me publishing experience and that helped, right? 112 00:07:34,200 --> 00:07:38,000 I published four books after that. 113 00:07:38,000 --> 00:07:42,840 But the cover was this hammer and this color actually. 114 00:07:42,840 --> 00:07:48,120 And so I kind of borrowed the cover from the book for this podcast, which I started in 115 00:07:48,120 --> 00:07:49,120 2016. 116 00:07:49,120 --> 00:07:53,120 I had another podcast before that, but it was not good. 117 00:07:53,120 --> 00:07:57,360 Sorry to all my friends, any of you, if any of you are watching. 118 00:07:57,360 --> 00:08:02,360 That wasn't a very good podcast. 119 00:08:02,360 --> 00:08:03,360 Let's see. 120 00:08:03,360 --> 00:08:11,560 Oh, I love the comments that come from Twitch because they are all spam. 121 00:08:11,560 --> 00:08:16,920 I don't know if I should even really stream on Twitch anymore, it doesn't matter. 122 00:08:16,920 --> 00:08:23,120 So, oh, and actually, right, this is, again, friends, I'm getting my sea legs. 123 00:08:23,120 --> 00:08:27,200 I'm coming back to streaming. 124 00:08:27,200 --> 00:08:35,640 And so I'm trying to remember how all of this works, but I can put comments up here if you're 125 00:08:35,640 --> 00:08:41,520 commenting on Twitch or YouTube. 126 00:08:41,520 --> 00:08:49,200 So anyway, this cover was the first one. 127 00:08:49,200 --> 00:08:52,560 Just basically the book cover. 128 00:08:52,560 --> 00:08:57,320 And I want to say 20, oh, 20, 20. 129 00:08:57,320 --> 00:09:05,400 I decided to change it because I read that. 130 00:09:05,400 --> 00:09:08,480 I read that like faces matter. 131 00:09:08,480 --> 00:09:14,040 And so I did this, I think my friend Brian helped me out with this, liked the font. 132 00:09:14,040 --> 00:09:18,560 This did not do, this was not a good, this is not good artwork. 133 00:09:18,560 --> 00:09:21,480 I feel like I lost listeners because of it. 134 00:09:21,480 --> 00:09:25,200 It's probably not true, but I feel that way. 135 00:09:25,200 --> 00:09:34,720 Leitra, Leitra, Leitra from Long Island. 136 00:09:34,720 --> 00:09:35,840 Awesome. 137 00:09:35,840 --> 00:09:44,480 I have a fear of mispronouncing names because I, well, because I podcast a lot and I want 138 00:09:44,480 --> 00:09:46,360 to make sure I get the names right. 139 00:09:46,360 --> 00:09:47,800 But I also taught in the classroom. 140 00:09:47,800 --> 00:09:55,240 And so like the first day of class was just me butchering 60 to 75 students names more 141 00:09:55,240 --> 00:09:56,600 or less. 142 00:09:56,600 --> 00:09:58,120 So that was always fun. 143 00:09:58,120 --> 00:10:01,560 Especially when people are like, it's whatever. 144 00:10:01,560 --> 00:10:02,640 It's not whatever though. 145 00:10:02,640 --> 00:10:06,040 It's your name, I want to say it right. 146 00:10:06,040 --> 00:10:07,040 So thank you for that. 147 00:10:07,040 --> 00:10:08,560 I appreciate it. 148 00:10:08,560 --> 00:10:11,040 Thanks for coming from Long Island. 149 00:10:11,040 --> 00:10:15,280 At the University of Scranton, lots of people were from Long Island when I went there. 150 00:10:15,280 --> 00:10:17,200 It's a very popular Long Island school. 151 00:10:17,200 --> 00:10:22,360 So anyway, this was the second piece of artwork. 152 00:10:22,360 --> 00:10:24,720 And at some point I had like wordmarks. 153 00:10:24,720 --> 00:10:26,120 Like that was terrible. 154 00:10:26,120 --> 00:10:30,200 You could tell that I kind of did all of these myself in Canva. 155 00:10:30,200 --> 00:10:32,600 This was my original setup. 156 00:10:32,600 --> 00:10:37,840 And then eventually I started using Design Pickle. 157 00:10:37,840 --> 00:10:44,120 And this was one of the things I had them do was create this new artwork for me. 158 00:10:44,120 --> 00:10:49,320 And like I mean, based on the instruction and the direction and everything that I told 159 00:10:49,320 --> 00:10:52,680 them to do, that was really good. 160 00:10:52,680 --> 00:10:53,680 Right? 161 00:10:53,680 --> 00:10:54,960 It's just like it's four years on. 162 00:10:54,960 --> 00:11:00,680 And as I say down here, this doesn't really convey what the show is about anymore. 163 00:11:00,680 --> 00:11:06,600 Like the show, if you haven't been listening to my podcast since the beginning, the show 164 00:11:06,600 --> 00:11:12,640 originally started out with me interviewing WordPress developers, specifically developers 165 00:11:12,640 --> 00:11:15,440 on how they built WordPress plugins. 166 00:11:15,440 --> 00:11:21,160 So like how I built it was a very apt name, right? 167 00:11:21,160 --> 00:11:24,120 But I'm not talking about that anymore. 168 00:11:24,120 --> 00:11:30,800 And like three months after I launched my podcast, How I Built This with Guy Raz launched, 169 00:11:30,800 --> 00:11:34,960 and I was like pretty stubborn, like I was here first. 170 00:11:34,960 --> 00:11:46,000 But now I'm now with eight years or nine years of experience and wisdom. 171 00:11:46,000 --> 00:11:49,800 I really want this show to stand on its own. 172 00:11:49,800 --> 00:11:54,440 And so the artwork is one thing. 173 00:11:54,440 --> 00:12:01,160 And then if you click foot, if you read this and you click footnotes, I'm also reevaluating 174 00:12:01,160 --> 00:12:03,160 my name of the podcast. 175 00:12:03,160 --> 00:12:06,560 So this is like breaking news, I haven't really shared this with a lot of people, but I'm 176 00:12:06,560 --> 00:12:09,840 probably going to change the name too. 177 00:12:09,840 --> 00:12:17,040 And I'm saying that because that's going to be important in the scheme of redesigning 178 00:12:17,040 --> 00:12:18,040 the artwork. 179 00:12:18,040 --> 00:12:20,560 Because like I'm going to use how I built it now. 180 00:12:20,560 --> 00:12:25,440 I haven't landed on a name yet, but I want the artwork to work with the new name. 181 00:12:25,440 --> 00:12:29,440 And again, I want to redesign the artwork today and then redesign it again when I have 182 00:12:29,440 --> 00:12:30,440 a new name. 183 00:12:30,440 --> 00:12:34,200 So I'm going to go ahead and start to work both ways. 184 00:12:34,200 --> 00:12:36,520 And so we'll get to why that is. 185 00:12:36,520 --> 00:12:39,600 I'm not going to read this whole article, but I do want to highlight some of the things 186 00:12:39,600 --> 00:12:41,080 that people have said. 187 00:12:41,080 --> 00:12:43,520 Maybe I'll just kind of scroll down. 188 00:12:43,520 --> 00:12:45,120 Shout out to Ariel Nissenblatt. 189 00:12:45,120 --> 00:12:49,960 Thanks for, she's like, you'll hear her in the podcast episode version of this. 190 00:12:49,960 --> 00:13:00,560 But she shared this great story about how she came across a podcast that had like really 191 00:13:00,560 --> 00:13:07,360 dark and brooding artwork. 192 00:13:07,360 --> 00:13:14,080 And like she originally would have thought that the show was upbeat and then the artwork 193 00:13:14,080 --> 00:13:17,080 made her think it wasn't. 194 00:13:17,080 --> 00:13:19,080 And then she listened to it and it was. 195 00:13:19,080 --> 00:13:26,960 So the story is, you know, make sure the art matches the tone. 196 00:13:26,960 --> 00:13:30,080 I think that's maybe the most important thing. 197 00:13:30,080 --> 00:13:34,840 It's something that a bunch of people mentioned throughout this, this article from feedback 198 00:13:34,840 --> 00:13:37,160 that I got. 199 00:13:37,160 --> 00:13:40,680 And then she also says, like, make sure you audit your artwork before it goes live. 200 00:13:40,680 --> 00:13:42,240 Like what do you think the show is about? 201 00:13:42,240 --> 00:13:44,160 What are the tones you're trying to evoke? 202 00:13:44,160 --> 00:13:46,280 Which I thought was really good. 203 00:13:46,280 --> 00:13:51,400 And then the whole thing that inspired this piece was Jay Klaus's episode of Creator Science 204 00:13:51,400 --> 00:13:53,600 where he did Q&A. 205 00:13:53,600 --> 00:13:55,280 And he points this out, right? 206 00:13:55,280 --> 00:14:00,320 Your name and face is interesting, are interesting to people who already know you. 207 00:14:00,320 --> 00:14:02,960 And I've been saying this for a long time about the name, right? 208 00:14:02,960 --> 00:14:07,640 Like I would never call my podcast the Joe Casabona podcast because very few people, 209 00:14:07,640 --> 00:14:11,400 relatively speaking, know who Joe Casabona is. 210 00:14:11,400 --> 00:14:15,920 And so I like that he says that about the face too, because I've been kind of advocating 211 00:14:15,920 --> 00:14:21,200 the opposite, trying to kind of recreate the YouTube magic. 212 00:14:21,200 --> 00:14:27,120 But you know, he also says like, what's the one thing I want to emphasize in this artwork 213 00:14:27,120 --> 00:14:30,760 when it's at its smallest because it's going to appear on small screens. 214 00:14:30,760 --> 00:14:36,960 And so the big takeaways from this research, I would encourage you to read the whole article 215 00:14:36,960 --> 00:14:38,760 over at PodcastWorkflows.com. 216 00:14:38,760 --> 00:14:40,200 Is bad artwork deterred? 217 00:14:40,200 --> 00:14:41,200 I heard that a lot. 218 00:14:41,200 --> 00:14:46,160 Like I said, like, have you ever subscribed to a podcast because of the artwork? 219 00:14:46,160 --> 00:14:51,800 And a bunch of people were like, no, but I've definitely skipped podcasts because of the 220 00:14:51,800 --> 00:14:52,800 artwork. 221 00:14:52,800 --> 00:14:58,720 So your artwork is your, most people's first impression of your show, so it should be good. 222 00:14:58,720 --> 00:15:00,520 Match the art to the tone. 223 00:15:00,520 --> 00:15:09,320 So you know, make sure that your artwork conveys the same thing your podcast conveys. 224 00:15:09,320 --> 00:15:17,160 And in this episode here, or in this article here, I share a story about how I didn't like 225 00:15:17,160 --> 00:15:20,160 old country, no country for old men. 226 00:15:20,160 --> 00:15:25,760 I didn't like no country for old men because when I watched the trailer, I thought I was 227 00:15:25,760 --> 00:15:34,600 getting, I thought I was getting a action movie. 228 00:15:34,600 --> 00:15:43,800 And what I actually got was like this big social commentary on disillusionment and good 229 00:15:43,800 --> 00:15:44,800 versus evil. 230 00:15:44,800 --> 00:15:47,960 And I didn't like it because that's not what I was expecting, right? 231 00:15:47,960 --> 00:15:48,960 It's a good movie. 232 00:15:48,960 --> 00:15:55,440 It's a critically acclaimed movie, but I don't feel the trailer managed my expectations properly. 233 00:15:55,440 --> 00:16:00,120 And the same thing could be true of your artwork, right? 234 00:16:00,120 --> 00:16:02,600 And so, and then make it clean and eye catching. 235 00:16:02,600 --> 00:16:09,760 I think the best thing you could do here is look at logos and see like how a good logo 236 00:16:09,760 --> 00:16:11,720 conveys a message simply. 237 00:16:11,720 --> 00:16:18,200 So that's a lot of really nebulous advice and art is art and it's very subjective, but 238 00:16:18,200 --> 00:16:22,000 turning this into concrete advice and the stuff I'm going to do today in this live stream 239 00:16:22,000 --> 00:16:33,240 is pick a word or a theme or a focus for the artwork and run with that. 240 00:16:33,240 --> 00:16:44,000 Consider color, the color scheme, because the colors are going to convey emotion, right? 241 00:16:44,000 --> 00:16:51,480 So pick some colors and then I would say like see what other artwork in your category on 242 00:16:51,480 --> 00:16:56,880 like Spotify and Apple podcast is doing because you want your artwork to stand out. 243 00:16:56,880 --> 00:17:02,960 And if everybody in your category uses the color yellow, you're not going to stand out. 244 00:17:02,960 --> 00:17:07,160 And then font choice has always been super hard for me, but it should be a big bold font. 245 00:17:07,160 --> 00:17:12,520 And another piece of advice from earlier in this article is don't have any words except 246 00:17:12,520 --> 00:17:14,280 for the name of the podcast. 247 00:17:14,280 --> 00:17:16,280 I think this is really important, right? 248 00:17:16,280 --> 00:17:23,040 Others think with words, they share their thoughts with words. 249 00:17:23,040 --> 00:17:28,600 And so this could be really hard, but I think it's important because you do have a very 250 00:17:28,600 --> 00:17:33,040 limited amount of space and then pick some sort of imagery. 251 00:17:33,040 --> 00:17:39,440 So could be a photo though, I don't think it should be a full photo or you should fade 252 00:17:39,440 --> 00:17:44,360 most of the photo into the background or just pick a simple graphic, something to help pull 253 00:17:44,360 --> 00:17:45,520 together your theme. 254 00:17:45,520 --> 00:17:49,440 So we're going to work through all of this or as much as it is possible in the next 45 255 00:17:49,440 --> 00:17:51,320 minutes or so. 256 00:17:51,320 --> 00:17:55,920 The last thing I would say to consider is how well does your podcast artwork translate 257 00:17:55,920 --> 00:17:58,360 into episode artwork? 258 00:17:58,360 --> 00:18:01,520 Episode artwork is being highlighted in more and more apps and so it's really important 259 00:18:01,520 --> 00:18:03,480 for you to consider that. 260 00:18:03,480 --> 00:18:07,560 I think everybody should use episode artwork now because it's in Spotify and Apple podcast, 261 00:18:07,560 --> 00:18:11,680 which is like the lion's share of listening apps. 262 00:18:11,680 --> 00:18:20,040 And so as you create this podcast artwork, think about how can I make this into episode 263 00:18:20,040 --> 00:18:21,800 artwork as well? 264 00:18:21,800 --> 00:18:29,360 I know it's a tall order and I'm not a graphic designer, but let's see what we can do here. 265 00:18:29,360 --> 00:18:32,920 So first I'll check if you have any questions or comments. 266 00:18:32,920 --> 00:18:33,920 Let me know. 267 00:18:33,920 --> 00:18:38,800 Again, a bunch of people have joined, so let me know where you're coming from, what you 268 00:18:38,800 --> 00:18:39,800 want to know. 269 00:18:39,800 --> 00:18:40,800 Say hello. 270 00:18:40,800 --> 00:18:44,000 I'll put you up on the big screen. 271 00:18:44,000 --> 00:18:52,140 And as a reminder, if I have super chat and super stickers enabled and if you want to 272 00:18:52,140 --> 00:18:56,200 see, I think my lights will blink. 273 00:18:56,200 --> 00:18:59,120 So if you're watching on YouTube, I think my lights will blink. 274 00:18:59,120 --> 00:19:01,560 I haven't tested it in a while though. 275 00:19:01,560 --> 00:19:08,640 So the first thing I want to do is show you just like this concept sketch here. 276 00:19:08,640 --> 00:19:12,920 Kind of what I, this kind of hit me in like a fever dream yesterday. 277 00:19:12,920 --> 00:19:16,120 You think I have a better way to do this? 278 00:19:16,120 --> 00:19:20,360 This kind of hit me in like a fever dream yesterday and I had to like stop what I was 279 00:19:20,360 --> 00:19:22,520 doing to draw it. 280 00:19:22,520 --> 00:19:32,080 But you know, what you could see here is there's a clock that's like a sun with beams because 281 00:19:32,080 --> 00:19:40,760 I think the theme of my podcast artwork is going to be save time. 282 00:19:40,760 --> 00:19:44,120 It could be freedom. 283 00:19:44,120 --> 00:19:51,160 And I guess something else worth sharing here, let's see if I can do this. 284 00:19:51,160 --> 00:19:59,560 Something else worth sharing here is that I want to, can I do this? 285 00:19:59,560 --> 00:20:00,560 Let's see. 286 00:20:00,560 --> 00:20:02,760 No, that's not the right scene. 287 00:20:02,760 --> 00:20:04,760 Oh yeah, there we go. 288 00:20:04,760 --> 00:20:07,640 So something else I want to do here, I want to bring you over here for a minute so you 289 00:20:07,640 --> 00:20:08,760 can read this. 290 00:20:08,760 --> 00:20:24,360 But in coming up with a new name, I have a mission statement and an audience. 291 00:20:24,360 --> 00:20:29,200 So you can see that, you know, I know that was like a very short, maybe I should set 292 00:20:29,200 --> 00:20:34,280 up like a tripod over there so you can kind of see it like picture in picture. 293 00:20:34,280 --> 00:20:42,440 But my target audience is busy solopreneurs, parents who want to spend less time in their 294 00:20:42,440 --> 00:20:47,680 business and more time on whatever, right? 295 00:20:47,680 --> 00:20:50,120 It doesn't have to be on their business, right? 296 00:20:50,120 --> 00:20:51,800 Spend less time in your business, more time on your business. 297 00:20:51,800 --> 00:20:56,120 It could be like spending time with family, right? 298 00:20:56,120 --> 00:21:01,560 My whole goal for everything that I've done is so that I can knock off early and like 299 00:21:01,560 --> 00:21:08,560 go to my kid's play or if my kid gets sick, I have the flexibility to, you know, miss 300 00:21:08,560 --> 00:21:13,640 work without asking permission or something like that. 301 00:21:13,640 --> 00:21:19,160 Like I don't want to feel beholden to anybody or anything and I want to be available for 302 00:21:19,160 --> 00:21:20,160 my kids. 303 00:21:20,160 --> 00:21:27,760 I was taking a much needed trip at the end of the week by herself at a B&B and I'm really 304 00:21:27,760 --> 00:21:36,320 excited for her and I've set up my business in a way that I don't have, like it wasn't 305 00:21:36,320 --> 00:21:39,640 a big thing for me to take a couple of days off. 306 00:21:39,640 --> 00:21:44,280 And so that's why I have my business. 307 00:21:44,280 --> 00:21:49,040 That's my goal as a solopreneur is to be able to be available for my family. 308 00:21:49,040 --> 00:21:55,520 And so that's the kind of stuff that I'm teaching on my podcast now. 309 00:21:55,520 --> 00:22:01,080 And that's the kind of thing that I want to convey in the artwork. 310 00:22:01,080 --> 00:22:02,760 And so I sketched that out. 311 00:22:02,760 --> 00:22:09,960 I thought maybe what I could do here is this the right scene? 312 00:22:09,960 --> 00:22:14,400 Yeah, cool. 313 00:22:14,400 --> 00:22:19,600 So this is my iPad and I have it up on this nifty stand here. 314 00:22:19,600 --> 00:22:25,720 And I thought what I could do is excuse me, like as soon as this stream started, I got 315 00:22:25,720 --> 00:22:29,840 like a catch in my throat. 316 00:22:29,840 --> 00:22:35,440 I thought what I could do here is sketch some concepts. 317 00:22:35,440 --> 00:22:47,680 So first I'm going to let's see if I can do this, I want to change to this. 318 00:22:47,680 --> 00:22:54,760 So I think you can still hear me and let me know if you can, can or cannot hear me if 319 00:22:54,760 --> 00:22:59,480 the audio cut out or any, I guess if the audio cut out, you're going to get a comment like 320 00:22:59,480 --> 00:23:01,080 the audio cut out. 321 00:23:01,080 --> 00:23:11,280 And I'm doing that so that I can play some stream beats while I sketch. 322 00:23:11,280 --> 00:23:16,360 Hopefully. 323 00:23:16,360 --> 00:23:17,360 This sounds good. 324 00:23:17,360 --> 00:23:18,360 No, I don't like that. 325 00:23:18,360 --> 00:23:19,360 Where's one? 326 00:23:19,360 --> 00:23:21,360 There's one that's like chill vibes. 327 00:23:21,360 --> 00:23:22,360 Let's see. 328 00:23:22,360 --> 00:23:31,360 This one. 329 00:23:31,360 --> 00:23:33,360 Yeah. 330 00:23:33,360 --> 00:23:42,560 Okay, so I haven't gotten any comments that you can't hear me. 331 00:23:42,560 --> 00:23:51,560 I'll just double check. 332 00:23:51,560 --> 00:23:56,560 Let's test test. 333 00:23:56,560 --> 00:24:01,760 Nope. 334 00:24:01,760 --> 00:24:04,440 Sounds like there's no sound here. 335 00:24:04,440 --> 00:24:09,520 Unless I'm going to be muted. 336 00:24:09,520 --> 00:24:17,000 Oh yeah. 337 00:24:17,000 --> 00:24:18,000 Twitch must have been muted. 338 00:24:18,000 --> 00:24:19,000 Okay, cool. 339 00:24:19,000 --> 00:24:20,320 So all right, let's do this. 340 00:24:20,320 --> 00:24:24,920 I'm going to basically take this original drawing. 341 00:24:24,920 --> 00:24:27,320 I'm using free form for this. 342 00:24:27,320 --> 00:24:30,320 If you're wondering. 343 00:24:30,320 --> 00:24:56,320 If I, yeah, great. 344 00:24:56,320 --> 00:25:08,900 Okay. 345 00:25:38,900 --> 00:25:40,900 seeing it like that. 346 00:25:40,900 --> 00:25:41,900 Let's see. 347 00:25:47,900 --> 00:25:50,900 There's like, there's some significance to 348 00:25:50,900 --> 00:25:52,900 setting a clock's hands 349 00:25:53,900 --> 00:25:55,900 to two o'clock, I think. 350 00:25:56,900 --> 00:25:59,900 Because it looks like the clock is smiling, 351 00:25:59,900 --> 00:26:09,900 is what people say. 352 00:26:09,900 --> 00:26:11,900 Let's see. 353 00:26:18,900 --> 00:26:19,900 Alright. 354 00:26:20,900 --> 00:26:23,900 I guess I also don't know if, like, LinkedIn 355 00:26:23,900 --> 00:26:27,900 will surface comment. I assume. 356 00:26:42,900 --> 00:26:43,900 So I might, 357 00:26:45,900 --> 00:26:47,900 I do like this concept a little bit, 358 00:26:47,900 --> 00:26:49,900 and I'm thinking, 359 00:26:49,900 --> 00:26:55,900 um, maybe like light or vague sunbeams, 360 00:26:57,900 --> 00:27:00,900 or maybe I just make the clock yellow, right? 361 00:27:00,900 --> 00:27:03,900 This is like, this is where like color scheme is important. 362 00:27:05,900 --> 00:27:07,900 This might be like a silly concept too. 363 00:27:07,900 --> 00:27:09,900 Like this could be too busy. 364 00:27:11,900 --> 00:27:14,900 But I'd probably want, 365 00:27:15,900 --> 00:27:18,900 yeah, yeah, this might be a silly concept. 366 00:27:18,900 --> 00:27:20,900 It was like good in the moment, 367 00:27:20,900 --> 00:27:22,900 and obviously there's no bad ideas in brainstorming. 368 00:27:24,900 --> 00:27:27,900 But I think this could be, like, the thing we want to consider here 369 00:27:29,900 --> 00:27:33,900 is what will this look like on a really small screen? 370 00:27:34,900 --> 00:27:40,900 And it already appears to me that this is going to be too busy. 371 00:27:40,900 --> 00:27:46,900 So I'll just, 372 00:27:49,900 --> 00:27:53,900 I must have pressure turned on. 373 00:27:53,900 --> 00:27:55,900 Okay, now I've built it. 374 00:27:56,900 --> 00:27:58,900 So I'm not going to have my name. 375 00:27:59,900 --> 00:28:03,900 I also thought about, like, doing a little Easter egg with the hammer, 376 00:28:03,900 --> 00:28:08,900 because the hammer has been around for as long as the show, 377 00:28:08,900 --> 00:28:12,900 but I don't think it's like inextricably part of my brand. 378 00:28:14,900 --> 00:28:17,900 And obviously, like something I didn't mention here, 379 00:28:17,900 --> 00:28:23,900 but something I'm considering as part of like the wider, 380 00:28:23,900 --> 00:28:29,900 like, renaming of the show is there's going to be like a long lead time, right? 381 00:28:29,900 --> 00:28:33,900 And again, if you want to follow along with that, 382 00:28:35,900 --> 00:28:37,900 you can become a member of How I Built a Itslash Join. 383 00:28:37,900 --> 00:28:39,900 That's like my premium podcast, 384 00:28:39,900 --> 00:28:42,900 and I'll be sharing some behind the scenes stuff on that. 385 00:28:42,900 --> 00:28:45,900 I will make it all public, 386 00:28:45,900 --> 00:28:51,900 because like that's the whole like mission of podcast where it blows is like show podcasters how to do stuff. 387 00:28:51,900 --> 00:28:57,900 But, you know, members will kind of get the ability to offer feedback 388 00:28:57,900 --> 00:28:59,900 and like see things as they're happening. 389 00:28:59,900 --> 00:29:06,900 So this, I don't hate this. 390 00:29:06,900 --> 00:29:08,900 I don't hate this. 391 00:29:10,900 --> 00:29:13,900 But if we look like what is, 392 00:29:16,900 --> 00:29:20,900 is this conveying what I want it to convey, right? 393 00:29:20,900 --> 00:29:21,900 I don't think so. 394 00:29:21,900 --> 00:29:30,900 And what about like save time is the word or the phrase, right? 395 00:29:30,900 --> 00:29:32,900 That's what we want to consider here. 396 00:29:35,900 --> 00:29:42,900 And I, like, I guess if this clock looks clockier, right? 397 00:29:42,900 --> 00:29:47,900 Like, maybe it has like little ticks for the seconds. 398 00:29:47,900 --> 00:29:52,900 Like maybe then it'll look like a clock. 399 00:29:55,900 --> 00:29:59,900 But if my goal is to like not use any words here, 400 00:29:59,900 --> 00:30:05,900 then I'm going to have a hard time, I think, conveying this message. 401 00:30:05,900 --> 00:30:22,900 So maybe, you know, maybe I want to do something. 402 00:30:22,900 --> 00:30:23,900 Oh, my God. 403 00:30:23,900 --> 00:30:24,900 I lost it. 404 00:30:24,900 --> 00:30:48,900 I guess I probably just wanted to recreate the square. 405 00:30:48,900 --> 00:30:53,900 Can you tell he's freeform a lot? 406 00:31:03,900 --> 00:31:05,900 What happened? 407 00:31:05,900 --> 00:31:07,900 Do you see what's happening here? 408 00:31:07,900 --> 00:31:20,900 What is that? 409 00:31:20,900 --> 00:31:28,900 I don't know what I really just did there. 410 00:31:28,900 --> 00:31:42,900 I think I just created like a board inside of a board. 411 00:31:42,900 --> 00:31:47,900 See, this is like one of the problems with freeform. 412 00:31:47,900 --> 00:31:49,900 So I've heard. 413 00:31:49,900 --> 00:32:00,900 I don't use this app that much. 414 00:32:00,900 --> 00:32:03,900 Alright, so maybe one more concept before I jump into Canva. 415 00:32:03,900 --> 00:32:06,900 I like the idea of a clock or time. 416 00:32:06,900 --> 00:32:11,900 I like the idea of maybe a blue or yellow background. 417 00:32:11,900 --> 00:32:27,900 So if we, we, that's big. 418 00:32:27,900 --> 00:32:56,900 So maybe if we have something like this and then maybe we have like an hourglass. 419 00:32:56,900 --> 00:33:01,900 How do we convey like maybe an hourglass being filled in reverse? 420 00:33:01,900 --> 00:33:02,900 Right. 421 00:33:02,900 --> 00:33:04,900 And then we have the name. 422 00:33:04,900 --> 00:33:27,900 I'm not sure if it's black and yellow here. 423 00:33:27,900 --> 00:33:31,900 Yeah, so maybe it's something like this. 424 00:33:31,900 --> 00:33:34,900 We have like a couple of, couple of loose concepts. 425 00:33:34,900 --> 00:33:45,900 I feel like the new name will definitely fit better with the artwork, whatever the new name is. 426 00:33:45,900 --> 00:33:51,900 And I'm considering a lot of different, considering a lot of options. 427 00:33:51,900 --> 00:34:05,900 Like there's like automated solopreneur as a name I was using for a while last year for like this limited run series I was doing as part of the podcast. 428 00:34:05,900 --> 00:34:12,900 And I really feel like that conveyed the mission of the show. 429 00:34:12,900 --> 00:34:21,900 And I'm just like a little bit worried that the word automate will scare people away. 430 00:34:21,900 --> 00:34:29,900 Because it really is about putting systems and processes in place to win back your time. 431 00:34:29,900 --> 00:34:36,900 So maybe, I mean, so maybe, maybe this. 432 00:34:36,900 --> 00:34:52,900 This is so. 433 00:34:52,900 --> 00:35:06,900 Maybe this is like an hourglass and then you have arrows going up. 434 00:35:06,900 --> 00:35:07,900 Can I do this? 435 00:35:07,900 --> 00:35:09,900 Can I make that happen? 436 00:35:09,900 --> 00:35:16,900 And then maybe this is like, this is maybe a bolder color. 437 00:35:16,900 --> 00:35:23,900 I like blue. 438 00:35:23,900 --> 00:35:25,900 Maybe like pink would be better. 439 00:35:25,900 --> 00:35:26,900 Pink or purple. 440 00:35:26,900 --> 00:35:33,900 Well, I guess yellow and purple is like, I feel like people immediately think about the, the Lakers, right? 441 00:35:33,900 --> 00:35:36,900 When you have purple and yellow. 442 00:35:36,900 --> 00:35:43,900 Maybe pink. 443 00:35:43,900 --> 00:35:46,900 And that looks terrible. 444 00:35:46,900 --> 00:35:56,900 So, I'll fix this. 445 00:35:56,900 --> 00:35:59,900 Maybe like that. 446 00:35:59,900 --> 00:36:27,900 I feel like 80s Tastic. 447 00:36:27,900 --> 00:36:32,900 I feel like I need to have the word solo per newer. 448 00:36:32,900 --> 00:36:40,900 Like, so the solo per newer is my target audience, right? 449 00:36:40,900 --> 00:36:46,900 And maybe we have little gears and like these things, right? 450 00:36:46,900 --> 00:36:54,900 Like little textured background that can kind of like fade into the background, right? 451 00:36:54,900 --> 00:36:59,900 And then the big focus is this kind of reverse hourglass. 452 00:36:59,900 --> 00:37:02,900 Man, I really like that concept. 453 00:37:02,900 --> 00:37:04,900 Let me know in the comment. 454 00:37:04,900 --> 00:37:06,900 I'm not even checking comments. 455 00:37:06,900 --> 00:37:08,900 I'm really into this. 456 00:37:08,900 --> 00:37:11,900 Let me know in the comments if you like one of these. 457 00:37:11,900 --> 00:37:16,900 Let's call this. 458 00:37:16,900 --> 00:37:23,900 A and B. 459 00:37:23,900 --> 00:37:24,900 Tell me they both suck. 460 00:37:24,900 --> 00:37:28,900 My feelings won't be hurt. 461 00:37:28,900 --> 00:37:32,900 Yeah, but this, I like, this is, I think it's something like this. 462 00:37:32,900 --> 00:37:35,900 I like the idea of like the sun rising, right? 463 00:37:35,900 --> 00:37:41,900 It's kind of what I was going for here in the, you can't see where I'm pointing. 464 00:37:41,900 --> 00:37:46,900 Kind of where I'm going for here in A. 465 00:37:46,900 --> 00:37:59,900 Where it's like dawn on like a new beginning, maybe, or time is resetting for like, 466 00:37:59,900 --> 00:38:01,900 for your, for your business, right? 467 00:38:01,900 --> 00:38:06,900 We're going to fix your business is kind of what I'm conveying here. 468 00:38:06,900 --> 00:38:09,900 And then like the reverse hourglass, right? 469 00:38:09,900 --> 00:38:13,900 That's more, if I can make this work. 470 00:38:13,900 --> 00:38:17,900 And again, like big if like I'm going to be working in Canva and like maybe I'll like 471 00:38:17,900 --> 00:38:22,900 concept this and then like high, like actually higher, like somebody who could do a good job. 472 00:38:22,900 --> 00:38:29,900 But this is like, you've lost time in the hourglass. 473 00:38:29,900 --> 00:38:31,900 Now you're, you're winning it back, right? 474 00:38:31,900 --> 00:38:35,900 That's, that's what I'm thinking here for that concept. 475 00:38:35,900 --> 00:38:42,900 So with that, let's, how are we doing on time? 476 00:38:42,900 --> 00:38:48,900 Let's actually go into fix this. 477 00:38:48,900 --> 00:38:56,900 So I can actually see the time here. 478 00:38:56,900 --> 00:39:04,900 Let's go into Canva and see if we can make something happen here. 479 00:39:04,900 --> 00:39:06,900 Check all, check each check all the things. 480 00:39:06,900 --> 00:39:11,900 Okay. 481 00:39:11,900 --> 00:39:13,900 And so here's the other thing, right? 482 00:39:13,900 --> 00:39:21,900 First of all, I think with like a versus B here with a. 483 00:39:21,900 --> 00:39:29,900 Yeah, like if I'm going to put the guest here, like I could probably like replace the sun with their headshot, maybe. 484 00:39:29,900 --> 00:39:32,900 Maybe I could just replace the name of the show, but I don't really like that. 485 00:39:32,900 --> 00:39:38,900 And then like with the hourglass, I can definitely replace the hourglass with just their headshot here. 486 00:39:38,900 --> 00:39:41,900 Like maybe the title of the episode across the bottom. 487 00:39:41,900 --> 00:39:49,900 So like B is probably a little bit better as far as flexibility goes because it's definitely more open. 488 00:39:49,900 --> 00:39:59,900 And I do have the ability here to replace that a little bit more variably. 489 00:39:59,900 --> 00:40:02,900 So, okay. 490 00:40:02,900 --> 00:40:06,900 That was my last thought. 491 00:40:06,900 --> 00:40:14,900 So let's do this. 492 00:40:14,900 --> 00:40:17,900 Gosh, I'm sorry. 493 00:40:17,900 --> 00:40:19,900 So I want to hide this sidebar here. 494 00:40:19,900 --> 00:40:26,900 So if you are on Twitter or LinkedIn, and you want to mention something, I may not see it. 495 00:40:26,900 --> 00:40:28,900 I should still see. 496 00:40:28,900 --> 00:40:36,900 Let's see. I'm going to bring the comments over to a difference to my teleprompter so I can actually see those. 497 00:40:36,900 --> 00:40:44,900 So yeah, YouTube and Twitch, I will see your comments there and I'll be able to like bring them up on the screen if you want. 498 00:40:44,900 --> 00:40:51,900 So again, if you have any questions, not just about this, but about podcasting in general or artwork, let me know. 499 00:40:51,900 --> 00:41:02,900 Okay, so also if you're a designer watching, I'm really, I'm real sorry for what I'm about to do because I'm not a good designer. 500 00:41:02,900 --> 00:41:06,900 Okay, so I want a square image. 501 00:41:06,900 --> 00:41:17,900 The podcast artwork in Apple Podcast recommends minimum 1500 by 1500 with a maximum of 3000 by 3000. 502 00:41:17,900 --> 00:41:21,900 So that's where we'll start. 503 00:41:21,900 --> 00:41:33,900 Now, the first thing I want to do here is let's set the background. 504 00:41:33,900 --> 00:41:39,900 If I'm going to go with, let's go with the first. 505 00:41:39,900 --> 00:41:51,900 So we'll go with be, we've got, oh, I guess the other thing I should do, right? Because I advise people to do this. 506 00:41:51,900 --> 00:41:56,900 Is actually look at like how your artwork stands out. 507 00:41:56,900 --> 00:42:01,900 So I'm going to search solo for yours. 508 00:42:01,900 --> 00:42:11,900 Because I'm reasonably confident my show ranked number two for that in Apple Podcasts. 509 00:42:11,900 --> 00:42:16,900 So I'm just going to go to shows and I'm going to look at what we're seeing here. 510 00:42:16,900 --> 00:42:21,900 Okay, so first I'm seeing some yellow, right? 511 00:42:21,900 --> 00:42:27,900 Clarity first, the bootstrap founder in my socks. 512 00:42:27,900 --> 00:42:29,900 That's blue and yellow. 513 00:42:29,900 --> 00:42:38,900 I don't, my eye is not really drawn anywhere though. 514 00:42:38,900 --> 00:42:48,900 My friend, Yon Su's first class founders appears to be the only one using red. I mean, like next level solo for newers. 515 00:42:48,900 --> 00:42:54,900 And so let's look at like what's, what's good here, right? 516 00:42:54,900 --> 00:43:00,900 I'm going to like, I mean, so like my first million is a show that stands out because that's a popular one. 517 00:43:00,900 --> 00:43:03,900 Sampar is relatively known. 518 00:43:03,900 --> 00:43:11,900 I think that this is pretty good text. Again, I'm, I'm probably not going to use my face. 519 00:43:11,900 --> 00:43:19,900 But gosh, if I like, okay, like if I like close my eyes and then open them. 520 00:43:19,900 --> 00:43:27,900 My eye, my eyes kind of drawn to in my socks, which is a face. 521 00:43:27,900 --> 00:43:35,900 You know, I think startups for the rest of us rob alling podcast, like that's pretty good. That's orange, big text. 522 00:43:35,900 --> 00:43:37,900 This is really busy. 523 00:43:37,900 --> 00:43:44,900 A lot of these are really busy. Like we want to find, we're looking for inspiration. 524 00:43:44,900 --> 00:43:49,900 We want to find a good balance and clarity. 525 00:43:49,900 --> 00:43:55,900 And so if I can I get to the category I'm trying to be in? 526 00:43:55,900 --> 00:44:01,900 Let's go to top 200. Top 200 business. 527 00:44:01,900 --> 00:44:05,900 Can I drill down deeper from there? No. 528 00:44:05,900 --> 00:44:07,900 Okay, so business. 529 00:44:07,900 --> 00:44:24,900 We're looking at business like lots of faces, right? Lots of dudes looking into the camera, either intense or smiling or like somehow both. 530 00:44:24,900 --> 00:44:30,900 This one stands out just because it's different. 531 00:44:30,900 --> 00:44:31,900 Founders. 532 00:44:31,900 --> 00:44:35,900 Jocko. 533 00:44:35,900 --> 00:44:47,900 So, you know, I this is tough, right? Like I want to just lost the game. 534 00:44:47,900 --> 00:44:54,900 You know, I think a lot of people are using faces, but I think the most interesting ones aren't like experts of experience. 535 00:44:54,900 --> 00:44:59,900 Most innovative companies, even like smart money, but your wallet, I think that's pretty good. 536 00:44:59,900 --> 00:45:06,900 And again, it's important for you to look in the categories where you're trying to rank. Like if we look at technology. 537 00:45:06,900 --> 00:45:13,900 Really busy, really busy artwork with like acquired. 538 00:45:13,900 --> 00:45:19,900 I feel like kind of standing out in its simplicity. 539 00:45:19,900 --> 00:45:25,900 Is this Cal Newport? Like is that what Cal Newport looks like? Is that him? 540 00:45:25,900 --> 00:45:33,900 You're like Lenny, Lenny, Richie, Richie, Richie. 541 00:45:33,900 --> 00:45:36,900 I've never said his name out loud. 542 00:45:36,900 --> 00:45:42,900 But like this, like I like this to be honest. I mean, you but you need to know who Lenny is. 543 00:45:42,900 --> 00:45:45,900 Like it's called Lenny's podcast. 544 00:45:45,900 --> 00:45:47,900 But like again, that's simple, right? Color. 545 00:45:47,900 --> 00:45:49,900 I mean, it's got a microphone. 546 00:45:49,900 --> 00:45:55,900 Real talk, my friends, this was advice that came through in the article as well. 547 00:45:55,900 --> 00:46:02,900 We don't need to put a microphone in podcast artwork. 548 00:46:02,900 --> 00:46:07,900 You don't. Because you also don't need the word podcast. 549 00:46:07,900 --> 00:46:13,900 Like if I was not to not to pick on Lenny here. 550 00:46:13,900 --> 00:46:21,900 But I would never tell any of my clients or students to name their podcast. 551 00:46:21,900 --> 00:46:23,900 This is their first name. 552 00:46:23,900 --> 00:46:28,900 Lenny has done a really good job of like making his name his brand and it's understandable. 553 00:46:28,900 --> 00:46:32,900 But like you don't need the word podcast because we know it's a podcast. 554 00:46:32,900 --> 00:46:36,900 And we don't need a microphone in the artwork because also we know it's a podcast. 555 00:46:36,900 --> 00:46:41,900 Unless it's like the microphone review podcast. 556 00:46:41,900 --> 00:46:43,900 You know, I think like, okay, why Combinator? 557 00:46:43,900 --> 00:46:45,900 Like this is basically their fave icon. 558 00:46:45,900 --> 00:46:48,900 Like that's fine because they got brand recognition. 559 00:46:48,900 --> 00:46:50,900 I like syntax. 560 00:46:50,900 --> 00:46:54,900 I like this artwork. It's like it's simple. 561 00:46:54,900 --> 00:47:00,900 It's a font that's commonly found in like IDs, which is a developer tool. 562 00:47:00,900 --> 00:47:02,900 And it really stands out that way. 563 00:47:02,900 --> 00:47:04,900 ATP has been around forever. 564 00:47:04,900 --> 00:47:08,900 But like latent space. 565 00:47:08,900 --> 00:47:13,900 Like, like it's very clear that this is just like all Photoshop together. 566 00:47:13,900 --> 00:47:16,900 Like kind of poorly, it's not color corrected. 567 00:47:16,900 --> 00:47:18,900 This font is not really readable. 568 00:47:18,900 --> 00:47:22,900 13 minutes to the moon. This was a really good series. 569 00:47:22,900 --> 00:47:29,900 So, you know, I think as you're looking for inspiration, look at what stands out to you and what you can do to stand out. 570 00:47:29,900 --> 00:47:37,900 And so again, if we go to business, if we go to solopreneurs, that's the term I'm trying to rank for. 571 00:47:37,900 --> 00:47:39,900 I think I have a pretty good shot. 572 00:47:39,900 --> 00:47:41,900 I don't know why I'm suddenly down. 573 00:47:41,900 --> 00:47:43,900 I'm like talking smack talking. 574 00:47:43,900 --> 00:47:45,900 I think I have a good shot of standing out here. 575 00:47:45,900 --> 00:47:52,900 I think in the first 10, the best one is probably this one. 576 00:47:52,900 --> 00:47:57,900 And then in my socks, like that one like really stands out to me. 577 00:47:57,900 --> 00:48:00,900 But the other ones are like, I mean, this is clearly designed. 578 00:48:00,900 --> 00:48:06,900 But like these two like sorry if you're watching this, but. 579 00:48:06,900 --> 00:48:10,900 Feels like not a lot of effort went into these. 580 00:48:10,900 --> 00:48:17,900 So, okay, I know some of you are probably thinking like, hey, get to the part where you're actually making stuff. 581 00:48:17,900 --> 00:48:25,900 So the yellow here, maybe I do a gradient. 582 00:48:25,900 --> 00:48:30,900 I like super hate gradients in Canva. 583 00:48:30,900 --> 00:48:32,900 Oh, they've gotten better though. 584 00:48:32,900 --> 00:48:33,900 Okay, cool. 585 00:48:33,900 --> 00:48:37,900 So I probably want something lighter yellow. 586 00:48:37,900 --> 00:48:53,900 Let's do like, what's the hex code for yellow? 587 00:48:53,900 --> 00:48:57,900 Okay, so it's like pure yellow. 588 00:48:57,900 --> 00:49:08,900 And then we probably want to make this like a darker yellow, but definitely more yellow than brown. 589 00:49:08,900 --> 00:49:14,900 So I think that's probably pretty good. 590 00:49:14,900 --> 00:49:22,900 And then this is the part where like not being a designer super duper hurts me. 591 00:49:22,900 --> 00:49:36,900 Because I can't make like I'm going to have to I can't draw a hourglass right. 592 00:49:36,900 --> 00:49:43,900 So I can look for hourglass. 593 00:49:43,900 --> 00:49:45,900 Got a couple of good ones here. 594 00:49:45,900 --> 00:49:46,900 Probably. 595 00:49:46,900 --> 00:49:59,900 Maybe I can ask chat GPT should I do that? 596 00:49:59,900 --> 00:50:02,900 Oh, gosh. 597 00:50:02,900 --> 00:50:07,900 No, stop. 598 00:50:07,900 --> 00:50:10,900 Stop this. 599 00:50:10,900 --> 00:50:22,900 Let's just start. 600 00:50:22,900 --> 00:50:36,900 I'll ask you two questions. 601 00:50:36,900 --> 00:50:41,900 I'll ask you this and then I'll actually ask it to like do the artwork and see what it comes up with. 602 00:50:41,900 --> 00:50:53,900 I'm not going to use that, but it can be for like inspiration, especially because like words, right? 603 00:50:53,900 --> 00:50:56,900 I'm also not going to tell it to act like a graphic design. 604 00:50:56,900 --> 00:50:58,900 No. 605 00:50:58,900 --> 00:51:04,900 I mean, this is exactly what I asked it to do. 606 00:51:04,900 --> 00:51:10,900 Please generate a simple line graphic. 607 00:51:10,900 --> 00:51:16,900 Mono color 2D. 608 00:51:16,900 --> 00:51:20,900 Of an hourglass. 609 00:51:20,900 --> 00:51:22,900 Make it black. 610 00:51:22,900 --> 00:51:31,900 I don't know why I capitalize the word black there. 611 00:51:31,900 --> 00:51:33,900 Can you all hear the music? 612 00:51:33,900 --> 00:51:45,900 I think you can. 613 00:51:45,900 --> 00:51:48,900 I guess that's good enough. 614 00:51:48,900 --> 00:52:00,900 No one has spent too much time on this. 615 00:52:00,900 --> 00:52:10,900 Okay. Okay. And the other thing I'll say is please generate podcast artwork. 616 00:52:10,900 --> 00:52:39,900 I'd like it. 617 00:52:39,900 --> 00:52:48,900 I will lose it if this generates anything close to what I'm thinking of. 618 00:52:48,900 --> 00:52:50,900 I don't really love this. 619 00:52:50,900 --> 00:52:54,900 So I'm just going to see what can that has to offer. 620 00:52:54,900 --> 00:53:02,900 Again, like this is probably something I will like revisit with an actual graphic designer. 621 00:53:02,900 --> 00:53:06,900 Gosh, that's actually not. 622 00:53:06,900 --> 00:53:11,900 That's not. 623 00:53:11,900 --> 00:53:14,900 That's not bad. 624 00:53:14,900 --> 00:53:25,900 That's really not bad. 625 00:53:25,900 --> 00:53:53,900 This is great. 626 00:53:53,900 --> 00:53:57,900 Now I'm even more sorry graphic designers. 627 00:53:57,900 --> 00:53:59,900 But this is pretty good. 628 00:53:59,900 --> 00:54:05,900 I'd make some changes to this. 629 00:54:05,900 --> 00:54:10,900 But I like the general style of it. 630 00:54:10,900 --> 00:54:14,900 I'd probably shrink it, move it down. 631 00:54:14,900 --> 00:54:16,900 So maybe we can we'll see what this concept is. 632 00:54:16,900 --> 00:54:22,900 And then I'll kind of move it over to Canva. 633 00:54:22,900 --> 00:54:33,900 Use some of their like background removal tools. 634 00:54:33,900 --> 00:54:40,900 I should also say that I didn't really plan to use AI for this. 635 00:54:40,900 --> 00:54:47,900 But you know, I guess it's always good to like get some inspiration. 636 00:54:47,900 --> 00:54:53,900 So yeah, I am you stuck. 637 00:54:53,900 --> 00:54:56,900 Am I stuck? Am I still here? 638 00:54:56,900 --> 00:55:02,900 I didn't really plan to use AI for this. 639 00:55:02,900 --> 00:55:13,900 But you know, I guess it's always good to like get some inspiration. 640 00:55:13,900 --> 00:55:15,900 Yeah, it looks stuck. 641 00:55:15,900 --> 00:55:17,900 Oh, okay. 642 00:55:17,900 --> 00:55:30,900 So this is worse. 643 00:55:30,900 --> 00:55:34,900 But this is a cleaner hourglass. 644 00:55:34,900 --> 00:55:36,900 So let's do this. 645 00:55:36,900 --> 00:55:38,900 Let's see. 646 00:55:38,900 --> 00:55:52,900 Let's see. 647 00:55:52,900 --> 00:56:09,900 Let's see what we can do with what we just created here. 648 00:56:09,900 --> 00:56:11,900 I remove the background. 649 00:56:11,900 --> 00:56:19,900 What's that going to do? 650 00:56:19,900 --> 00:56:28,900 Huh. 651 00:56:28,900 --> 00:56:37,900 I also want to can I like the circle thing like this is pretty good. 652 00:56:37,900 --> 00:56:45,900 Can I? 653 00:56:45,900 --> 00:56:50,900 Oh, that's the. 654 00:56:50,900 --> 00:56:54,900 I think I probably can't. 655 00:56:54,900 --> 00:56:58,900 And again, like I said, this is like the weakest part of my game, my friends. 656 00:56:58,900 --> 00:57:03,900 I want to maybe just extract the hourglass from this. 657 00:57:03,900 --> 00:57:14,900 Can AI do that for me? 658 00:57:14,900 --> 00:57:32,900 I probably wanted to like grab this and move it down as an attachment. 659 00:57:32,900 --> 00:57:52,900 I guess this is turned into redesigning my podcast artwork with AI. 660 00:57:52,900 --> 00:58:04,900 Different. 661 00:58:04,900 --> 00:58:06,900 You look different. 662 00:58:06,900 --> 00:58:30,900 Okay. 663 00:58:30,900 --> 00:58:32,900 Let's see if that works. 664 00:58:32,900 --> 00:58:37,900 I was using this to generate like images of people like groups of people last night. 665 00:58:37,900 --> 00:58:40,900 And let me tell you, it's it was like nightmare fuel. 666 00:58:40,900 --> 00:58:44,900 I'm like, I shouldn't be doing this so late at night so close to bedtime. 667 00:58:44,900 --> 00:58:53,900 But it was, you know, the scene from Eternal Sunshine of the spotless mind where like the 668 00:58:53,900 --> 00:58:56,900 memories being erased and like Jim Carrey is just looking at his memories and seeing 669 00:58:56,900 --> 00:59:00,900 like faceless people or like people with their eyes like whether or not this is supposed to be. 670 00:59:00,900 --> 00:59:10,900 I felt like that felt like everything is trained on comes from that scene. 671 00:59:10,900 --> 00:59:21,900 That terrifying scene. 672 00:59:21,900 --> 00:59:23,900 I have Photoshop. 673 00:59:23,900 --> 00:59:28,900 And if I was any good at Photoshop, I would probably just like erase these things because 674 00:59:28,900 --> 00:59:31,900 I actually like this stuff around it too. 675 00:59:31,900 --> 00:59:39,900 It feels like very this feels very close to what I was thinking. 676 00:59:39,900 --> 00:59:43,900 And I'm certain that. 677 00:59:43,900 --> 00:59:45,900 Okay. 678 00:59:45,900 --> 00:59:47,900 Okay. 679 00:59:47,900 --> 00:59:49,900 Yeah, let's run with that. 680 00:59:49,900 --> 00:59:51,900 Let's see what that does. 681 00:59:51,900 --> 00:59:52,900 We're going to go over. 682 00:59:52,900 --> 00:59:56,900 I'm going to keep working because now I'm like really into this. 683 00:59:56,900 --> 00:59:59,900 But I like, let's see. 684 00:59:59,900 --> 01:00:07,900 I also like you've convinced me, AI, that these these are the better yellows. 685 01:00:07,900 --> 01:00:15,900 So let's what's my hot key for sip? 686 01:00:15,900 --> 01:00:25,900 Plus, if you don't know. 687 01:00:25,900 --> 01:00:31,900 What is that? 688 01:00:31,900 --> 01:00:43,900 Sip is this wonderful tool that will allow you to grab the hex color of whatever your mouse is over, 689 01:00:43,900 --> 01:00:46,900 whatever your cursor is over. 690 01:00:46,900 --> 01:00:54,900 And then copies it to your clipboard, which I see that looks like. 691 01:00:54,900 --> 01:01:01,900 What's it called has integrated that canva has integrated that. 692 01:01:01,900 --> 01:01:04,900 But yeah, I like that. 693 01:01:04,900 --> 01:01:07,900 Like that yellow better. 694 01:01:07,900 --> 01:01:08,900 Okay, cool. 695 01:01:08,900 --> 01:01:23,900 So now let's upload this hourglass. 696 01:01:23,900 --> 01:01:33,900 Yeah, this is pretty good. 697 01:01:33,900 --> 01:01:43,900 Yeah, this is pretty good. 698 01:01:43,900 --> 01:01:53,900 Yeah. 699 01:01:53,900 --> 01:02:08,900 And then let's. 700 01:02:08,900 --> 01:02:18,900 I'm going to look good there. 701 01:02:18,900 --> 01:02:20,900 Find some display funds. 702 01:02:20,900 --> 01:02:33,900 I'm thinking something not quite that, but definitely something like fat. 703 01:02:33,900 --> 01:02:44,900 When I when I came up with the. 704 01:02:44,900 --> 01:02:50,900 The concept for a I thought like if I'm doing a sky motif. 705 01:02:50,900 --> 01:02:55,900 Like a cloud kind of font might be good. 706 01:02:55,900 --> 01:03:03,900 But now that this is kind of like sans through the hourglass. 707 01:03:03,900 --> 01:03:10,900 These are the days of our lives. 708 01:03:10,900 --> 01:03:20,900 I almost I almost like that. 709 01:03:20,900 --> 01:03:25,900 This is always like my least favorite part is like picking a font. 710 01:03:25,900 --> 01:03:30,900 Like I don't feel like I'm great at this. 711 01:03:30,900 --> 01:03:33,900 I want to find something. 712 01:03:33,900 --> 01:03:41,900 And like so and remember, I'm changing the name of this podcast at some point. 713 01:03:41,900 --> 01:03:51,900 And so I want it to work pretty well for for the new name as well, 714 01:03:51,900 --> 01:03:56,900 which I'm like leaning on automated solo, it's going to be something around that. 715 01:03:56,900 --> 01:04:09,900 So maybe we do want something like a little techno, like a little bit like technical or like futuristic. 716 01:04:09,900 --> 01:04:17,900 Which like this fits the bill for that. 717 01:04:17,900 --> 01:04:29,900 The bold is so different from normal. 718 01:04:29,900 --> 01:04:46,900 And again, like I'm picking a display font because like we want this to stand out on on like a small screen, right? 719 01:04:46,900 --> 01:05:02,900 We and so we want people to be able to read the name of the show, especially. 720 01:05:02,900 --> 01:05:12,900 That's definitely a choice. 721 01:05:12,900 --> 01:05:22,900 Like that, but maybe that's like a little too on the nose. 722 01:05:22,900 --> 01:05:30,900 Also like make sure your font conforms to the characters of whatever language you're putting the font in the text. 723 01:05:30,900 --> 01:05:37,900 Like that. How J built it. How J where with where. 724 01:05:37,900 --> 01:05:51,900 Not my favorite. 725 01:05:51,900 --> 01:06:07,900 This like Rubik is so I feel like it's real close. 726 01:06:07,900 --> 01:06:17,900 That's so close to what I want. 727 01:06:17,900 --> 01:06:22,900 Like look at like. 728 01:06:22,900 --> 01:06:45,900 Okay, I get why you would want these for certain things, but. 729 01:06:45,900 --> 01:06:47,900 Maybe this is fine. 730 01:06:47,900 --> 01:07:12,900 I know I just like find. 731 01:07:12,900 --> 01:07:38,900 Yeah, this is definitely my least favorite part. 732 01:07:38,900 --> 01:08:04,900 Yeah. 733 01:08:04,900 --> 01:08:33,900 Yeah. 734 01:08:33,900 --> 01:09:02,900 Yeah. 735 01:09:03,900 --> 01:09:09,900 I don't love this. 736 01:09:09,900 --> 01:09:38,900 It's fine. Good enough to like give to somebody though. Be like, Hey, make this something good. 737 01:09:38,900 --> 01:10:07,900 Yeah. 738 01:10:08,900 --> 01:10:37,900 Yeah. 739 01:10:37,900 --> 01:10:39,900 Yeah. 740 01:11:07,900 --> 01:11:36,900 Yeah. 741 01:11:36,900 --> 01:12:05,900 Yeah. 742 01:12:06,900 --> 01:12:35,900 Yeah. 743 01:12:35,900 --> 01:13:04,900 Yeah. 744 01:13:04,900 --> 01:13:24,900 Yeah. 745 01:13:24,900 --> 01:13:45,900 Yeah. 746 01:13:45,900 --> 01:13:57,900 Okay, so we'll leave it at this for now. This is not done. But I think this is pretty good. This is like in the direction I'm going. 747 01:13:57,900 --> 01:14:09,900 And then if I change the name to let's let's say automated solo per newer that's so many words that's so long. 748 01:14:09,900 --> 01:14:15,900 We definitely need to like way shrink this. 749 01:14:15,900 --> 01:14:17,900 And like that's not great. 750 01:14:17,900 --> 01:14:20,900 So like I will have to like fix it a little bit. 751 01:14:20,900 --> 01:14:22,900 And that's a lot. 752 01:14:22,900 --> 01:14:28,900 Like how I how I built is pretty punchy. 753 01:14:28,900 --> 01:14:31,900 But I think it's something like this. 754 01:14:31,900 --> 01:14:37,900 Let me know what you think in the comments or elsewhere. 755 01:14:37,900 --> 01:14:40,900 I'd love to get your feedback. 756 01:14:40,900 --> 01:14:47,900 Let you know. Let me know if I'm going kind of in the right way in the right direction. 757 01:14:47,900 --> 01:14:58,900 And then yeah, that's it for this video that air this live stream. Thanks so much for watching. There was 20 like 10s of people watching. 758 01:14:58,900 --> 01:15:01,900 So thank you so much for tuning in. 759 01:15:01,900 --> 01:15:03,900 I hope you enjoyed it. 760 01:15:03,900 --> 01:15:12,900 I'm going to try to do more of this. And I really appreciate you coming on and watching me work through my process. 761 01:15:12,900 --> 01:15:26,900 If you want to get a behind the scenes look at all the stuff I'm doing you can become a pro member of my podcast a subscriber of my podcast over at how I built it slash pro which I really wish I had. 762 01:15:26,900 --> 01:15:41,900 Not that one. I really wish I had a I'll just fix this over a really quick very professional here how I built it slash join. 763 01:15:41,900 --> 01:15:43,900 Here we go. 764 01:15:43,900 --> 01:15:46,900 So you can head over to how I built it slash join. 765 01:15:46,900 --> 01:16:01,900 You can become a member for seven bucks a month and you'll get ad free extended episodes of my podcast you'll get bonus episodes and I'll definitely be working through a lot of this stuff over there otherwise subscribe to this channel. 766 01:16:01,900 --> 01:16:06,900 Wherever you happen to be watching subscriber follow depending on the platform you're watching. 767 01:16:06,900 --> 01:16:20,900 Thanks so much for joining me and until next time get out there and build something.