WEBVTT

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Welcome to Drumbeats, the must -listen -to podcast

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which explains why Indigenous partnerships are

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the key to securing successful outcomes in natural

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resource and infrastructure investment in Canada.

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I'm Mark McNacken. My co -hosts Robert Brant

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and I are joined today again by Aude Rogerson,

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Director and Head of Fixed Income Origination

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at the London Stock Exchange Group, based in

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New York. Previously in part one, we explored

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why the UK and Europe hosts over 90 % of global

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sustainable bond fund assets and how LSEG's $400

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billion sustainable bond market has evolved over

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10 years to serve communities worldwide. In this

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podcast, we address the questions that matter

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most. How do you actually access these markets?

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Aude walks us through the preliminary steps.

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debt issuers must take, from creating sustainable

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bond frameworks with advisors to engaging European

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impact investors through transparent storytelling.

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This is your implementation guide for accessing

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UK and Europe's concentrated pool of impact capital.

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If you missed part one, we recommend starting

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there for essential market context. If not, let's

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dive into the conversation. So how do thinking

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about Indigenous communities and opportunities

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and issuers. How does an issuer go about, what

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are the preliminary steps you need to think about

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if you're going to tap into that market? Yes,

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absolutely. So having worked with issuers for

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many years as part of the London Stock Exchange,

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but also in my previous life as a VC and banker,

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what we see that it's very important. for debut

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issuers, and that obviously includes the indigenous

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community. The debut access onto the international

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market is really to sort of familiarize themselves

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with investors and tell their stories. And part

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of the work for any new issuers coming to the

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market is really to educate the market about

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who they are and why are they contemplating accessing

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the market. And it's a process. It's a journey.

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It's really a journey of raising your profile

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internationally and being known. And the point

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with this is when they are ready to issue the

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bonds, investors are already familiar with the

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credit, they're familiar with the story. And

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so they can make an investment decision to place

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an order relatively quickly during the trade.

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So one step that issuers can do... is a practical

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step really is through the creation of a sustainable

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brand framework that I was referring about earlier

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with the help of advisors that have a dedicated

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sustainability team that would well work and

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help issuers define eligible projects that align

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with NICMA principles. Those projects are based

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on the need of the issuer or the community. and

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respond to the key issues that this specific

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issuer faces. So for the Indigenous community,

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it's really about identifying what are the most

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pressing issues that they face and what is the

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financing that they need in order to address

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those. And the purpose of a sustainable bond

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framework really is to identify where the proceeds

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raised with this bond will be used for, whether

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it's environmental, social causes, and provide

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transparency to the investment community on where

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the money raised is going towards and what impact

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that money is going to have on the community,

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how the bond proceeds will be tracked, managed,

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and allocated. It's really about creating transparency

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and accountability towards investors as to where

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the money goes. Now, when that framework is ready,

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steps that insurers can take is ready to go and

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meet with investors that have a dedicated impact

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mandate to introduce the framework and talk about

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their plan. What's going back to the point around

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international markets, especially for sustainable

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finance, something that's very important actually

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is the fact that Europe, as part of the international

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community, Europe is at the forefront of sustainable

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finance. So there is a certain level of awareness,

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sophistication and appetite for social and sustainable.

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issues in Europe. And in fact, Europe hosts almost

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90 % of global sustainable bond fund assets.

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So there is a high concentration of impact -focused

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investors in Europe. Great. We've discussed the

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benefits of international markets, the sustainable

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bond market platform, investor appetite, innovations

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and practical steps. Bringing this all together,

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how do you see... LSEG specifically positioned

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itself as the vehicle to connect Canadian Indigenous

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issuers with European capital. Yeah, so maybe

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I wanted to take a step back a little bit here

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and talk about the way that we work as an exchange

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with our issuer base. And really, when I think

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about it, the way that we work is through building

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a long -term partnership with our issuer community.

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through their journey to raise capital. And I'm

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going to use the line of the CEO of the Long

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Stock Exchange, Damp Julia Hoggett. She often

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says that listing is not just for Christmas.

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And that really summarizes the value and ethos

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of our exchange. We build a long -term partnership

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with our issuers that goes in three folds. Ahead

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of the transactions. during the transactions

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with the listings of the security and on an ongoing

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basis. So if you think about it, the actual listing

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is a small part of what we do. So we thrive to

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build an ecosystem in the debt capital market

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space where we collaborate with all key stakeholders,

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issuers, advisors, investors. And how we do that

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is... By playing a role in educating issuers

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on the journey of raising capital. So we organize

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workshops and knowledge focus sessions for our

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issuer community. We give a space and a forum

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to our issuers with the likes of thought leadership

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roundtables. And we support them in raising their

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profile on a global scene by celebrating their

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transactions. So closer to you. Mark and Rob,

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we celebrated milestone transactions and programs

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for the province of Newfoundland, for the province

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of Saskatchewan, for the province of Alberta.

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We host our annual Debt Capital Markets Forum,

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where we discuss the most pressing topics in

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the debt space with the DCM community, and we

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give each word the floor to speak. And some of

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the... example of partnerships that we have is

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our work alongside the International Capital

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Markets Association and the issuer, the Islamic

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Development Bank, in publishing guidance for

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issuing green social and sustainability sukuk.

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So these guidance really explains the type of

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project that are likely to be issued by, to be

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eligible, and the steps that... issuers need

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to take in order to issue these green so -called

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instruments. Very informative discussion about

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the role of LSEG. Rob, you've been on both sides

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of the pond now. Yeah, as I mentioned earlier,

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I've got fond memories of lots of capital raising

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in London over the years by Canadian issuers,

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debt and equity. And when we talk about gaps,

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infrastructure gaps in Canada and the Indigenous

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economy and the need for more private capital,

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Ode has explained well one more tool, one more

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source of private capital in Europe and listing

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on the London Stock Exchange in particular, the

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sustainable bond market is alive and well. in

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europe and that's great to hear yes very good

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so the other question i'd have as a canadian

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potential issuer is that's great that there's

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a big sustainable investment community bond market

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in europe but i don't want to go to the trouble

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of listing i just want to tap into that market

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privately and raise some money um How do you

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talk about the advantages of listing versus private?

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And is it a case sometimes that investors, and

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I came across this when I was working in London,

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some investors would say, I've got this much

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part of my fund. It's easier for me to invest

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in listed securities. And so if you get a listing,

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you make it easier for me to make my investment

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decision than if it's a private, especially when

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you're talking about a foreign issuer. Advantages

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of listing versus just raising money privately,

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just going to the sustainable investment community

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privately versus the advantages of, oh, it's

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a listed security in London that they're buying.

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So I think the advantage of listing is security.

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And again, I think what's important to say is

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that one can list different types of instruments.

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So there's no real restrictions brought from

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a need for disclosure. But no matter what investors

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the issuer is going to target, there's going

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to be a need for disclosure. It's a market need.

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And we go through as an exchange, we go through

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that disclosure. I think the benefit of having

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the instrument listed is that a huge part, a

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huge pool of investors require a listing as part

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of their investment criteria. So by having the

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bond listed, one is sure just ensures that he's

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able to tap into, to access. the widest range

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of investor possible. And so, as such, you could

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argue that more investors are able to buy the

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bonds, then better the price will be, the cost

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of funding will be for what you're sure. We do

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see some private placements that get sold to

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just one investor. They'll get listed on the

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market. But in the market, you also see private

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placements that don't get that are unrated. It's

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not the largest part of the universe of insurance.

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Again, because the listing being an investment

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criteria for so many investors, insurers are

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usually better off having the security listed.

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Yeah, great answer. Can I ask one more? But just

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costs. Regulatory. There's time spent. You need

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to be in London or Europe talking to investors

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regularly. What about annual compliance costs

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with listing? If you're talking about raising

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50 or 100 million dollars, say. Yeah. So as a

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sort of a little on a stock exchange and commercial

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organizations that we are there, obviously a

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listing. the listing cost, but it's a marginal

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cost when you think about the whole of the transactions

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that includes your legal costs with your legal

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counsel, underwriting costs and all of that,

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right? And so as an exchange, we have sort of

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a cost schedule that it's fairly advantageous

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for issuers in a sense that we only charge an

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upfront cost, what we call an admission cost.

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So it's a cost to list the securities and it's

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based on the size of the insurance with a maximum.

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There's a ceiling that they can pay. And there's

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no annual cost. So that's very advantageous for

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issuers, especially for those who look to issue

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sort of a long tenor, 5, 10, 20. 30 years bond,

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because we don't charge annual fees every year.

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So it's just an upfront one of cost. And then

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that's it, really. Oh, so practically speaking,

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what are the different steps for Indigenous people

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to take before accessing the market? And from

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your perspective, why is it important for them

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to raise the awareness of this approach? As part

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of the London Stock Exchange, we work with a

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lot of debut issuers. We've been working with

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debut issuers for many years. And in my previous

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life as a VC and banker, I brought many issuers,

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what we call debut issuers, into the market.

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And so what's important for debut issuers? on

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the international market is for them to be familiar

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with investors and to tell their stories. But

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also for investors to be familiar with the issuers,

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the credit, the story. So part of the work for

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any new issuers is to educate this new market,

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this international market, about who they are.

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and why they're contemplating accessing the market.

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So it's a process. It's a journey of raising

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their profile internationally and being known

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by the investment community outside of any transactions.

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And the reason for that is that when the issuer

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is ready to tap the market, as a transaction

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is ready in the pipeline, markets are conducive.

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then investors are already familiar with the

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credit. And so they can make an investment decision

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to place an order into the trade relatively quickly.

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So one of the very first things that an insurer

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can do is to work with a set of sort of trusted

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advisors that will help them set up the creation

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of a sustainable bond framework. So it's appointing,

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choosing advisors of their choice, maybe, that

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will help them with putting together this sustainable

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bond framework. And what it means, it means that

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they will identify eligible projects for the

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bonds that align with ICMA principles. And those

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projects are based on the needs of the issuer

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or the community and are meant to respond to

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the key issues that the community or the issuer

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face. So for the Indigenous community, it's about

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identifying the most pressing issues that they

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face as a community and the financing that they

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need to be able to address those issues. The

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purpose of the sustainable brand framework and

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the importance of working on one with the help

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of advisors is to re -identify where the proceeds

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raised will be used for. What are the projects

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that the proceeds will be used for? And to provide

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transparency to the investment community on where

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the money... race with this bond is going towards

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and what impact is that money going to have on

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the community as well as you know how the bond

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proceeds to be tracked how it will be managed

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and how it will be allocated so it's about creating

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transparency and accountability towards investors

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as to where the money grows once this framework

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is ready, a step forward, sort of a second step

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that issuers can take is go and meet with investors

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that have a dedicated impact mandate to introduce

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that framework and talk about their plan. And

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the way that it can do that is really with the

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help of their advisors, you know, underwriters

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and banks. have a syndicate team, and that syndicate

00:18:40.160 --> 00:18:43.579
team will have relationships with investors,

00:18:43.819 --> 00:18:48.220
including impact investors, and can help set

00:18:48.220 --> 00:18:53.119
up meetings for the issue, whether it's in person

00:18:53.119 --> 00:18:59.579
through different locations where there's clubs

00:18:59.579 --> 00:19:01.880
for sustainability, whether it's the likes of

00:19:01.880 --> 00:19:07.269
London, across Europe, France, Germany. Or it

00:19:07.269 --> 00:19:12.190
can also be virtual. That's easier and more convenient.

00:19:12.890 --> 00:19:17.250
But going back to the importance of international

00:19:17.250 --> 00:19:20.269
markets, especially for sustainable finance,

00:19:20.670 --> 00:19:24.430
is the fact that Europe is at the forefront of

00:19:24.430 --> 00:19:28.109
sustainable finance. So it's important to sit

00:19:28.109 --> 00:19:31.569
down in front of those investors because there's

00:19:31.569 --> 00:19:34.859
a certain level of awareness. of sophistication

00:19:34.859 --> 00:19:38.119
and appetite for social and sustainable issues.

00:19:38.740 --> 00:19:42.819
And in fact, when you look at Europe in terms

00:19:42.819 --> 00:19:47.859
of stats, Europe hosts almost 90 % of the global

00:19:47.859 --> 00:19:51.220
sustainable bond funds assets. So they use huge

00:19:51.220 --> 00:19:53.779
concentrations, high concentrations of impact

00:19:53.779 --> 00:19:58.220
-focused investors in Europe. Well, thank you

00:19:58.220 --> 00:20:00.640
for that explanation. I know our listeners and

00:20:00.640 --> 00:20:03.920
viewers will be very pleased with that. short

00:20:03.920 --> 00:20:07.119
overview of how to succeed with the listing and

00:20:07.119 --> 00:20:09.940
i think your reference to the importance of europe

00:20:09.940 --> 00:20:14.539
will have a lot of relevance uh for them because

00:20:14.539 --> 00:20:17.440
the issues the indigenous peoples have in closing

00:20:17.440 --> 00:20:20.119
the infrastructure gap there's a huge difference

00:20:20.119 --> 00:20:22.640
if you're an indigenous person in canada versus

00:20:22.640 --> 00:20:25.900
non -indigenous there's a huge gap huge gap there

00:20:25.900 --> 00:20:29.809
that is uh has been achieved and there's still

00:20:29.809 --> 00:20:32.309
that gap, but it delivers clear social outcomes.

00:20:32.789 --> 00:20:36.690
So sometimes in Canada, you get lost in North

00:20:36.690 --> 00:20:40.450
America and look south instead of looking across

00:20:40.450 --> 00:20:43.630
the pond. So I think that story, Ode, will be

00:20:43.630 --> 00:20:46.349
very helpful. So once again, Ode, thank you very

00:20:46.349 --> 00:20:48.410
much for your time. It's been great having you

00:20:48.410 --> 00:20:51.849
on. Ode, thanks again for being with us. Great

00:20:51.849 --> 00:20:55.950
to hear about the very active, sustainable. bond

00:20:55.950 --> 00:20:58.130
market in particular in Europe. It's one more

00:20:58.130 --> 00:21:02.089
tool for Canadians and the Indigenous community

00:21:02.089 --> 00:21:04.690
in particular to think about when we look to

00:21:04.690 --> 00:21:08.630
close some of these gaps that we have in private

00:21:08.630 --> 00:21:13.730
capital will be a big need. And so thanks for

00:21:13.730 --> 00:21:17.029
explaining that segment of the investment community

00:21:17.029 --> 00:21:20.869
so well. Bye for now. It's my pleasure. Thank

00:21:20.869 --> 00:21:24.599
you. Thank you, Rob. Thank you, Mark, for Having

00:21:24.599 --> 00:21:28.220
me on this conversation today is really fascinating.

00:21:28.480 --> 00:21:32.819
It's really about, it's very close to our mission

00:21:32.819 --> 00:21:35.319
of the London Stock Exchange to help communities

00:21:35.319 --> 00:21:39.460
grow and thrive. So it's been a pleasure talking

00:21:39.460 --> 00:21:41.980
to you both. Thank you very much for your time.

00:21:43.859 --> 00:21:47.119
Thank you to Owen Rogerson for sharing your insights

00:21:47.119 --> 00:21:50.059
with us. And thank you for viewing and listening.

00:21:50.920 --> 00:21:54.019
Mark your calendars for the upcoming 2026 Summit.

00:21:54.299 --> 00:21:57.119
taking place on the 8th of April. Be sure to

00:21:57.119 --> 00:21:59.299
share, subscribe, and leave a review on your

00:21:59.299 --> 00:22:01.960
favorite podcast channel. Thanks for listening

00:22:01.960 --> 00:22:03.859
to Drum Beats. Until next time.
