WEBVTT

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Welcome to Drumbeats, the must -listen -to podcast

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which explains why Indigenous partnerships are

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the key to securing successful outcomes in natural

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resource and infrastructure investment in Canada.

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I'm Mark McNack and my co -host Robert Brant

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and I are joined today by Tabitha Bull, President

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and CEO at the Canadian Council for Indigenous

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Business. She discusses how community involvement

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in projects, particularly through revenue sharing

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and capacity building, empowers them to reinvest

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in local and external initiatives, and engages

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business stakeholders. This is exemplified by

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renewable energy projects in Ontario, where policy

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incentives encourage First Nation partnerships

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by offering higher payments per kilowatt under

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power purchase agreements. As a result, Indigenous

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participation and investment is encouraged. Tabitha

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Bull, CEO of the Canadian Council for Indigenous

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Business, CCIB. Great to have you here again.

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It was super to see you earlier at the summit.

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And fantastic that you're back in London again.

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You're through here regularly. You're in Paris,

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I understand, as well. So it's great to have

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you here. Yeah, thank you. It was great to be

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able to participate again this year. And it's

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great to be here for conversation. Excellent.

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Yeah, thanks for taking the time out, Tabitha.

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I know you're very busy and in demand. It was

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not that long ago, was it? You were doing 17

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media interviews one day in a row or something

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like that. You're constantly doing speaking engagements.

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So really appreciate the time you've taken out

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to talk about the CCIB. It's an organization

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that's near and dear to my heart because my very

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first summer office job. 40 years ago, was working

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for the CCNB, as it then was, the Canadian Council

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for Native Business. When your parents took you

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as a baby into the office with them, right? I

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think CCNB was a year old, and I was a summer

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hire to help build a directory of Native businesses

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in Canada. And so to see where it's come to today

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and where you've taken it, how many... members

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do you have today? How big is that directory

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today? Yeah. So today our membership is both

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Indigenous and non -Indigenous businesses because

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we were 40, now 41 years ago, started really

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with a mandate of bringing corporate Canada and

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Indigenous businesses together to grow the Indigenous

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economy. So our membership is still Indigenous,

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non -Indigenous businesses, corporate Canada

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from every sector, every size across the country.

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And then Indigenous businesses also in every

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sector and every size. So today we have about

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2 ,800 members and about 1 ,700 of those are

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Indigenous businesses and the remainder are non.

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And both like corporations, institutions, not

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-for -profits, all looking. Law firms. Law firms,

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that's right. McCarthy Techo is a good member

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and good standing. Very good. Yes, exactly. And,

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you know, we've seen significant growth. So about

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five years ago, we just hit a thousand members.

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So the last five years have been really exponential

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growth as an organization. And who's been the

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CEO for the last five years? That's right. I'm

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going to say. Yes. So I did take over the leadership

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five years ago, March of 2020. And the organization

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has really grown. And I think, you know. it's

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not just the CEO, I would say, and to all my

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predecessors, it's been a, you know, strong growth.

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I think there's a lot of reasons. One, you know,

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we were in a pandemic when I took over and the

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role that we played to advocate for Indigenous

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businesses and supporting the Indigenous economy

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through that period of time definitely showed

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that there was a need for an organization like

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ours and the value that we provided. And then,

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you know, I think Canadians with, like, George

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Floyd and then with the confirmation of the graves

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at Kamloops, Canadians and corporations really

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woke up to this social economic gap that existed

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for businesses and individuals. And that definitely

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spurred some growth as well. Though I would say,

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you know, you see people that come on really

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quickly without doing the education and the learning

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are just as easily the ones who like back away

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as fast. But some organizations, you know, who

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really are digging in and wanting to understand

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how they can do better and learning about our

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history are making a real impact and impact in

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areas where we hadn't seen before. So with every

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new organization and sector, it brings new opportunity

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to support Indigenous economy as well. Fantastic

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stuff. Maybe step back a bit in your personal.

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Before you became CEO, where are you from? How

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did you end up in the role you're in today? So

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I'm a member of Nipissing First Nation, which

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is in Northern Ontario, about three and a half

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hours north of Toronto. But my dad grew up at

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Serpent River First Nation, which is about six

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and a half hours north of Toronto. My parents

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live in the community now, but we didn't grow

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up there. We've had a place there since... 1990.

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So I have spent a lot of time in Nipissing and

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my parents moved in 2000 and my dad was on council

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for some time. I'm an engineer by training and

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I went into engineering with the purpose to work

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and support Indigenous communities, you know,

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my own community and others in spaces where we

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don't have a lot of engineers or Indigenous people,

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I should say. My father actually worked for Ontario

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Hydro in Ontario and The history of Ontario Hydro

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with First Nation communities is not a good one.

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They flooded a number of communities as they

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moved water around without communities knowing.

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Communities had to relocate, like the water would

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just rise in their community and they would have

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to relocate. Yeah, they flooded graveyards in

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communities. So a very, very difficult history.

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And that's not unlike what happened in other

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provinces. Manitoba, very similar. Sorry, but

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without any warning. Without any conversation

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or discussion or warning. And I, so he was a

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mechanical maintainer, so worked like in the

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plant growing up. And then through his career

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and then Ontario Hydro started a group to really

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work with those communities that they had treated

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poorly on. reconciliation, like before reconciliation

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was really ever a word. So about 1993. And he

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spent a lot of time traveling around the province

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of Ontario, meeting with communities and understanding

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what the impact was and coming to settlement

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agreements. And from those settlement agreements,

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now we see projects being built and First Nation

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communities partnered on projects with what is

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now called Ontario Power Generation. So part

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of their settlement would be we're going to build

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a project here and you're going to be able to

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build revenue from that. And it makes me very

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proud to know that my dad was part of that. And

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then when I went into engineering, just watching

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what he did, I firstly was like, I'm not going

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to go work there because that's where my dad

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worked. I did end up there eventually. But, you

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know, there really aren't a lot of Indigenous

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engineers. And we have a lot of our young people

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who go into social work and teaching because

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that's what they see growing up. So wanting to

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be that bridge, but in a more STEM type area.

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So I was in electricity for 20 years almost.

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And the last part of my career, I was able to

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work with communities across Ontario on renewable

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projects. As Ontario came off of coal and we

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moved to renewable energy, there was a really

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good policy decisions to ensure that. First Nation

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and Métis communities in Ontario could participate

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in those programs. So then I got to travel all

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over Ontario, meet with communities, many who

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had met with my dad, which was very full circle

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for me. And then I kind of got to a point where

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I felt like I did what I had set out to do and

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I wanted to do something new and something more

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national. So made the move to CCAB at the time.

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We've gone through three name changes. I was

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on the board of CCAB and I really believed in

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what they did and the work that they did and

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the impact they had. So made the move there as

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the chief operating officer and then became CEO

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in 2020. And it's been an incredible five years

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for sure. Just to step back because I'm still

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kind of in shock. And I shouldn't be in shock

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anymore because I've read a lot. I've heard all

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the stories. But for our listeners to understand,

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on Harry Hydro. is a provincial government organization.

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So this is the government basically treating,

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ignoring the people who live there. Yeah. They

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would not get away with that anywhere else of

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this side, part of Toronto. Okay, we're just

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going to use that and, you know, oh, by the way,

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the water's coming. That's right. Right? And

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they wouldn't now. I mean, at that time, Ontario

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Hydro owned Generation N transmission. So also

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transmission line that crossed. lines that cross

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first nation land um there were like lease agreements

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that were put in place but very minimal payments

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for yes being able to do that across the land

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um and probably not a lot of consultation in

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advance of that oh no we're going to do this

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and we will give you a little bit of exactly

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money for the for the trouble yes exactly so

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the like you know we have a lot of hydroelectric

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in in ontario and diverting water In the springtime

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and moving water, there was never a conversation

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with communities about that. And some of those

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communities that I have had the honor of visiting,

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you know, there are still elders there who remember

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that happening when their village was right next

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to the water and the water would rise. So they

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all moved up to a higher level or away from.

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from the water, which was, you know, their source

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of food. And you can still see in some communities

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where the old village was. But this one particular

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community was still working through a settlement

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agreement. It's called Gull Bay First Nation

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in Northern Ontario. They were still working

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through an agreement with Ontario Hydro when

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I came on the scene. And then they were the first

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community to have a solar battery backup. They

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were a diesel community. So it has almost displaced

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most of the diesel that the community uses. And

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it was owned in partnership with Ontario Hydro,

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the province, and the community with the intention

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that the community will own that full project

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in the future. Yes. So that's why it comes back

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to UNDRIP. Our audience knows about that now.

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Yeah. United Nations Declaration of the Rights

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of Indigenous People and why that is. so important,

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was such a game changer as well to help address

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these issues. And Canada has signed up to it,

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and that's the law of the land now. Yeah, I think,

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you know, not to get too into the details, but

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within our constitution in Section 35, it states

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that you have to consult with the community on

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impact and that the community has to, I mean,

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those impacts have to be evaluated and you have

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to move through those. That wasn't... in place

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at the time when this happened. And now anytime

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a project is being built or transmission lines

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are being built, those are subject to the duty

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to consult and organizations need to go and meet

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with those communities. But now we're seeing

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it's, you know, table stakes and it's a game

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changer. Like no corporation even thinks about

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building anything without first working with

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a community. And we actually see that those projects

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move faster when you already have a partner.

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So now we have the transmitter, largest transmitter

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in Ontario. So we were doing energy planning

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in my old career. Going out and meeting with

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communities and saying there's going to be a

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need for new transmission or new generation or

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something in this territory. What would be the

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best thing for the community? What would you

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want to see? And also that allowed for communities

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to start to prepare to be part of that solution.

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So this was 10 years ago. And now there's a transmission

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line being built. And five of the communities

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in that territory came together. partnered with

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a transmitter, and they submitted the bid to

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build the transmission line. So all of that work

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had already happened before the call for the

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need came out. And that's where we see successful

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projects that are much less risk, will be built

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much faster because the community is already

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engaged. They're part of it. And also the benefit

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to the project. You're employing local people

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who really care about the territory, who aren't

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going anywhere. And if we look at like a mining

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project, you know, when that mine leaves, the

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people that have worked there care about the

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land. So reclaiming the land to where, how it

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was before, you have much more success in that

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as well when you have communities involved as

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project proponents and involved in the planning

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process. And so, yeah, contrast those former

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days to the situation now where you have stated

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policies within companies like Hydro One responsible

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for the transmission. who have said they will

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not build any new transmission lines, any significant

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transmission lines, unless the local Indigenous

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communities own at least 50 % of those transmission

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lines. And you're seeing communities come together

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to do just that. Yeah, and even more so, Hydro

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One is even looking at, you know, understanding

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that equity, access to capital and equity is

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difficult for so many communities. So they've

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not just said, like, we want communities to have

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an equity position, but they're also looking

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at ways that they can help support them to be

00:14:29.360 --> 00:14:33.000
able to access that capital, which is that second

00:14:33.000 --> 00:14:35.440
step of corporation needs to go, right? It's

00:14:35.440 --> 00:14:38.480
great to make a commitment to that, but unless

00:14:38.480 --> 00:14:40.960
you're enabling that to happen, you're not going

00:14:40.960 --> 00:14:43.399
to see progress. And it's really great to see

00:14:43.399 --> 00:14:45.980
that Hydro One is trying to find solutions for

00:14:45.980 --> 00:14:49.440
investment vehicles, as is, you know, many provinces

00:14:49.440 --> 00:14:52.059
and the federal government as well. Yeah, in

00:14:52.059 --> 00:14:54.879
BC, for example, their recent call for power

00:14:54.879 --> 00:14:58.639
proposals, and it was a requirement that at least

00:14:58.639 --> 00:15:02.059
25 % of any of the proposals for new power generation

00:15:02.059 --> 00:15:06.620
would have Indigenous equity participation. Of

00:15:06.620 --> 00:15:10.360
the nine proposals, I think that one, all but

00:15:10.360 --> 00:15:13.340
one of them had a majority of Indigenous participation.

00:15:13.720 --> 00:15:16.500
It's the way things are being done now. It is,

00:15:16.539 --> 00:15:19.539
and it's like also then revenue that... goes

00:15:19.539 --> 00:15:21.139
to the community that they can reinvest back

00:15:21.139 --> 00:15:24.340
into other projects. And the capacity building

00:15:24.340 --> 00:15:27.120
that comes along with that in a community also,

00:15:27.220 --> 00:15:29.799
you know, from a business perspective, from being

00:15:29.799 --> 00:15:32.080
at the table in those conversations and negotiations,

00:15:32.279 --> 00:15:35.840
allows them to then be investors in other projects,

00:15:36.019 --> 00:15:38.779
either for their community or for others. In

00:15:38.779 --> 00:15:41.860
Ontario, we saw that too with renewable projects.

00:15:41.980 --> 00:15:46.039
There was incentives to have First Nation as

00:15:46.039 --> 00:15:49.769
a partner. They actually get paid. It's a power

00:15:49.769 --> 00:15:52.409
purchase agreement. And they get paid a little

00:15:52.409 --> 00:15:54.210
bit more for every kilowatt if you have a First

00:15:54.210 --> 00:15:56.330
Nation project than the projects that don't.

00:15:56.370 --> 00:16:00.190
So a real incentive driven by policy to ensure

00:16:00.190 --> 00:16:03.470
that there's participation. Tabitha, you travel

00:16:03.470 --> 00:16:07.330
all over and you speak. You were at our summit,

00:16:07.409 --> 00:16:10.309
our second annual Canadian Indigenous Investment

00:16:10.309 --> 00:16:14.090
Summit in London. What were your impressions

00:16:14.090 --> 00:16:17.970
or takeaways from it? From the day with some

00:16:17.970 --> 00:16:21.470
London investors. Yeah. You know, and I had the

00:16:21.470 --> 00:16:24.090
honor of this being my second time attending.

00:16:24.190 --> 00:16:28.990
So even just seeing the growth in the summit

00:16:28.990 --> 00:16:32.029
and in the topics, I mean, it was so important

00:16:32.029 --> 00:16:35.110
to have like real case studies of projects that

00:16:35.110 --> 00:16:39.379
are really. building revenue and for investors

00:16:39.379 --> 00:16:41.840
to understand the stability of these projects

00:16:41.840 --> 00:16:44.139
and that they're, you know, progressing towards

00:16:44.139 --> 00:16:49.860
a revenue generating project. Also, you know,

00:16:49.860 --> 00:16:52.820
the delegation that was here, it's like incredible

00:16:52.820 --> 00:16:56.000
to be amongst them, you know, at home in Canada.

00:16:56.059 --> 00:16:59.019
Those are really like leaders that are pushing

00:16:59.019 --> 00:17:02.779
forward on. Indigenous economies across the country.

00:17:03.259 --> 00:17:06.480
Well, you're one of those leaders. Thank you.

00:17:06.480 --> 00:17:09.019
Absolutely. That part of that A -team, we had

00:17:09.019 --> 00:17:11.779
the Ontario Minister of Indigenous Affairs. And

00:17:11.779 --> 00:17:15.299
like I said at the summit, it's unusual to see

00:17:15.299 --> 00:17:18.640
a minister who generally they would come in and

00:17:18.640 --> 00:17:23.000
leave after they've said their piece. Minister

00:17:23.000 --> 00:17:26.839
Rickford stayed for the entire day. And we asked

00:17:26.839 --> 00:17:29.059
him why. And he said, because I wanted to. hang

00:17:29.059 --> 00:17:32.180
out with people like Tabitha. He said it was

00:17:32.180 --> 00:17:35.000
an incredible lineup and he wanted to learn and

00:17:35.000 --> 00:17:38.460
just be around people here. So we recently had

00:17:38.460 --> 00:17:41.779
an election in Ontario and his title changed

00:17:41.779 --> 00:17:46.019
a little bit. It's a very long title. But they

00:17:46.019 --> 00:17:49.519
really understand that any projects in Ontario

00:17:49.519 --> 00:17:51.619
have to have partnership with Indigenous communities

00:17:51.619 --> 00:17:55.009
as well. In the time that we're in, when the

00:17:55.009 --> 00:17:57.849
resources, many of the resources we have across

00:17:57.849 --> 00:18:00.910
Canada, but critical minerals in Ontario, we're

00:18:00.910 --> 00:18:04.789
very rich in those. And it's been a conversation

00:18:04.789 --> 00:18:09.390
for many, many years, the Ring of Fire. And I

00:18:09.390 --> 00:18:13.069
think that the province really is understanding

00:18:13.069 --> 00:18:15.869
that we won't be moving forward on that unless

00:18:15.869 --> 00:18:17.829
they get things right with the communities that

00:18:17.829 --> 00:18:20.430
are going to be impacted. And it's really great

00:18:20.430 --> 00:18:23.190
to see Minister Rickford. speaking those things

00:18:23.190 --> 00:18:28.470
aloud and attending conferences across the country

00:18:28.470 --> 00:18:30.349
and globally. When he heard about this summit,

00:18:30.470 --> 00:18:33.210
his team reached out and definitely he wanted

00:18:33.210 --> 00:18:35.630
to be here to learn from everybody. And I know

00:18:35.630 --> 00:18:37.730
he's been traveling across the country, just

00:18:37.730 --> 00:18:40.509
really trying to learn about examples about Indigenous

00:18:40.509 --> 00:18:44.769
economies and making commitments from the province

00:18:44.769 --> 00:18:47.190
of Ontario on that support as well, which is

00:18:47.190 --> 00:18:51.740
really, you know, at the summit. Chief Ted Williams

00:18:51.740 --> 00:18:53.880
from RAMA stood up and really made a point to

00:18:53.880 --> 00:18:56.819
thank him for that time. I think that's a it's

00:18:56.819 --> 00:19:00.519
a really it's a big step for Ontario with our

00:19:00.519 --> 00:19:03.900
government in that commitment. Your organization

00:19:03.900 --> 00:19:07.720
is across Canada. You've got members. Yes. North,

00:19:07.920 --> 00:19:12.960
south, east and west. This year, tariffs have

00:19:12.960 --> 00:19:17.650
been on the agenda and changed the. perception

00:19:17.650 --> 00:19:21.009
of a lot of business in Canada. Indigenous business,

00:19:21.230 --> 00:19:25.250
any different? Have you noticed a shift in approach?

00:19:26.150 --> 00:19:30.750
You know, yeah, I think, so I have the pleasure,

00:19:30.930 --> 00:19:33.049
honour of sitting on the Prime Minister's Canada

00:19:33.049 --> 00:19:36.049
-US Council with respect to our relations with

00:19:36.049 --> 00:19:39.470
the US, which came after the tariff announcement.

00:19:40.910 --> 00:19:43.109
So first I would say representing Indigenous

00:19:43.109 --> 00:19:46.670
businesses at that table with entrepreneurs and...

00:19:47.019 --> 00:19:53.059
union representatives and large CEOs says something

00:19:53.059 --> 00:19:55.259
about our country's commitment and the importance

00:19:55.259 --> 00:19:58.079
of Indigenous business, but also a recognition

00:19:58.079 --> 00:20:01.700
of how much Indigenous business has grown and

00:20:01.700 --> 00:20:05.259
our participation in supply chains and in government

00:20:05.259 --> 00:20:10.289
procurement and across the border. Recently completed

00:20:10.289 --> 00:20:12.430
two large studies with Global Affairs Canada,

00:20:12.650 --> 00:20:15.369
speaking to Indigenous businesses and trying

00:20:15.369 --> 00:20:18.769
to understand interest in export and trade and

00:20:18.769 --> 00:20:21.289
where they were currently trading. And it's actually,

00:20:21.410 --> 00:20:26.309
of the Indigenous businesses that do export,

00:20:26.410 --> 00:20:28.730
about 19 % of the revenues come from the U .S.

00:20:29.049 --> 00:20:32.269
And some of those businesses, you know, up to

00:20:32.269 --> 00:20:34.450
90 % of the revenues come from the U .S., if

00:20:34.450 --> 00:20:37.700
we think about seafood and snow crab. You know,

00:20:37.700 --> 00:20:40.880
on both of our coasts, there are a lot of indigenous

00:20:40.880 --> 00:20:43.400
fisheries and indigenous owned businesses that

00:20:43.400 --> 00:20:47.400
are participating in that sector. And during

00:20:47.400 --> 00:20:51.019
COVID, definitely snow crab got hit really hard

00:20:51.019 --> 00:20:55.140
just because Americans, the price of everything

00:20:55.140 --> 00:20:57.619
in the recession was very difficult and people

00:20:57.619 --> 00:20:59.740
just chose not to purchase. I mean, this is a

00:20:59.740 --> 00:21:03.559
bit different with the tariffs and with the tariffs

00:21:03.559 --> 00:21:05.779
from the Chinese on seafood that have come out

00:21:05.779 --> 00:21:09.160
as well. that sector is going to really need

00:21:09.160 --> 00:21:12.720
to find other customers to work with. And we

00:21:12.720 --> 00:21:17.460
see that across the board as well. And a number

00:21:17.460 --> 00:21:21.599
of our businesses and Indigenous people are very

00:21:21.599 --> 00:21:25.859
active in the supply chains of oil and gas, mining,

00:21:26.059 --> 00:21:30.220
forestry, agricultural, all areas that could

00:21:30.220 --> 00:21:33.299
be very impacted depending how the tariff situation.

00:21:34.820 --> 00:21:37.799
or continues. Here today, gone tomorrow. Exactly.

00:21:37.799 --> 00:21:40.460
Here tomorrow, gone today. It is like so difficult

00:21:40.460 --> 00:21:45.779
to keep up with what the ever -changing tweets

00:21:45.779 --> 00:21:49.920
really. So we're really watching those sectors

00:21:49.920 --> 00:21:51.660
and the impact on those sectors because it's

00:21:51.660 --> 00:21:55.200
not, those sectors have worked very hard to increase

00:21:55.200 --> 00:21:58.339
their supply chains from Indigenous businesses

00:21:58.339 --> 00:22:01.240
and also the participation of Indigenous people

00:22:01.240 --> 00:22:04.299
in. their organization. So it's not just going

00:22:04.299 --> 00:22:07.160
to impact, you know, an entrepreneur, but also

00:22:07.160 --> 00:22:10.779
a family. And a lot of, in Canada, in Indigenous

00:22:10.779 --> 00:22:13.000
communities, a number of Indigenous communities

00:22:13.000 --> 00:22:16.319
have what is called a Economic Development Corporation,

00:22:16.740 --> 00:22:19.859
which is a corporation that's established to

00:22:19.859 --> 00:22:23.960
kind of remove the business from the politics

00:22:23.960 --> 00:22:27.000
of chief and council. And a number of those corporations

00:22:27.000 --> 00:22:30.099
have various businesses underneath them, but

00:22:30.099 --> 00:22:33.160
many of them are participating in oil and gas,

00:22:33.200 --> 00:22:40.900
in mining, in lumber. So those corporations build

00:22:40.900 --> 00:22:43.079
a revenue, but some of that revenue goes back

00:22:43.079 --> 00:22:45.299
to invest back into the community, back into

00:22:45.299 --> 00:22:48.460
programming and daycare, some clean water. So

00:22:48.460 --> 00:22:50.779
if we see a downturn in those economies that

00:22:50.779 --> 00:22:53.259
impact those development corporations, it's going

00:22:53.259 --> 00:22:56.039
to have a ripple effect to communities as well.

00:22:56.140 --> 00:22:58.220
So that's something we're definitely advocating

00:22:58.220 --> 00:23:02.170
to ensure that supports. are provided to those

00:23:02.170 --> 00:23:05.109
organizations or if there are reciprocal tariffs

00:23:05.109 --> 00:23:09.250
that Canada recognizes the impact that may happen.

00:23:10.450 --> 00:23:13.150
And then some of our members, you know, had really

00:23:13.150 --> 00:23:15.150
strong business plans to enter into the U .S.

00:23:15.150 --> 00:23:17.769
market. So we have a member, Birchbark Coffee,

00:23:17.970 --> 00:23:22.049
who supplies coffee to Costco in Canada and was

00:23:22.049 --> 00:23:25.690
in their business plan to move into the U .S.

00:23:25.690 --> 00:23:28.480
market. So they've, you know, and they've made

00:23:28.480 --> 00:23:30.519
investments to get into those markets. And now

00:23:30.519 --> 00:23:33.880
they're having to think about what their alternative

00:23:33.880 --> 00:23:37.519
is. So we're definitely working on, you know,

00:23:37.519 --> 00:23:39.680
support for other markets. And that's why these

00:23:39.680 --> 00:23:44.980
conversations, you know, even if the summit is

00:23:44.980 --> 00:23:47.279
about investment, it's also about building and

00:23:47.279 --> 00:23:50.160
strengthening those relationships between Canada

00:23:50.160 --> 00:23:54.019
and the UK and ensuring that, you know, people

00:23:54.019 --> 00:23:56.660
in the UK understand. the wealth and breadth

00:23:56.660 --> 00:24:00.420
and skill and expertise of Indigenous business.

00:24:01.079 --> 00:24:03.579
So, you know, and it could be little things.

00:24:03.599 --> 00:24:05.619
So we're working with the government of Canada

00:24:05.619 --> 00:24:08.000
on ensuring that there's Indigenous businesses

00:24:08.000 --> 00:24:12.980
in like the buy list or the catalog for ambassadors

00:24:12.980 --> 00:24:16.619
across the globe to have gifts from Indigenous

00:24:16.619 --> 00:24:19.440
business and to be serving Indigenous coffee

00:24:19.440 --> 00:24:22.440
in, you know, when they have people come to their

00:24:22.440 --> 00:24:25.329
homes. And some of that is happening already,

00:24:25.470 --> 00:24:27.970
but I think there's a lot more opportunity. And

00:24:27.970 --> 00:24:32.950
then also just working on supporting Indigenous

00:24:32.950 --> 00:24:35.450
businesses to be export ready and to look for

00:24:35.450 --> 00:24:37.730
other alternatives. And then, of course, within

00:24:37.730 --> 00:24:41.650
Canada, breaking down our own provincial barriers

00:24:41.650 --> 00:24:45.329
of trade that some of our members say it's easier

00:24:45.329 --> 00:24:48.130
to sell to the U .S. than it is to sell to another

00:24:48.130 --> 00:24:50.769
province. Which is crazy. Right? It really is.

00:24:50.789 --> 00:24:55.029
We're one country. Yeah. Outside of Canada, I

00:24:55.029 --> 00:24:57.609
don't think people really appreciate how strong

00:24:57.609 --> 00:25:00.190
the provinces are. They control natural resource

00:25:00.190 --> 00:25:04.869
trade, securities for a long time. It's a very

00:25:04.869 --> 00:25:07.430
decentralized form of government. You've got

00:25:07.430 --> 00:25:09.430
a massive land mass. If you're going to convince

00:25:09.430 --> 00:25:12.089
everybody to be part of one country, one way

00:25:12.089 --> 00:25:15.369
to do that is to give a lot of power to each

00:25:15.369 --> 00:25:17.069
of those parts of the country. And we've got

00:25:17.069 --> 00:25:19.670
provincial... Freer trade in the European Union

00:25:19.670 --> 00:25:23.599
than there is in Canada. A German and a French

00:25:23.599 --> 00:25:26.720
person will tell you I'm different than them,

00:25:26.740 --> 00:25:28.559
but they've been able to have a single market

00:25:28.559 --> 00:25:33.079
for goods for a long time. And hopefully the

00:25:33.079 --> 00:25:36.700
crisis that Canada is going through will be used

00:25:36.700 --> 00:25:38.420
to remove some of these barriers. So it's great

00:25:38.420 --> 00:25:40.259
that CCIB is fighting because you're not only

00:25:40.259 --> 00:25:41.920
fighting for indigenous business by breaking

00:25:41.920 --> 00:25:44.220
down those barriers, all businesses will benefit.

00:25:44.359 --> 00:25:46.680
Yes. The whole Canadian economy will benefit.

00:25:47.339 --> 00:25:49.819
And we'll all rise up together. Do you think

00:25:49.819 --> 00:25:52.059
the political will is there to get that done?

00:25:52.259 --> 00:25:54.779
I mean, there are some helpful statements being

00:25:54.779 --> 00:25:57.740
made, but do you see evidence of real intent?

00:25:58.119 --> 00:26:02.400
We definitely see movement and there was definitely

00:26:02.400 --> 00:26:05.720
some real commitments. But I think it's going

00:26:05.720 --> 00:26:08.900
to take the business community also. In the past,

00:26:08.920 --> 00:26:10.839
I think there has been political will, but then

00:26:10.839 --> 00:26:14.200
there's pushback from the business community

00:26:14.200 --> 00:26:16.799
because it's also allowing competition into Europe.

00:26:17.069 --> 00:26:23.250
And if you have that market controlled, allowing

00:26:23.250 --> 00:26:27.509
new competitors to come in. So we've had definitely

00:26:27.509 --> 00:26:30.490
discussions around the council table and at other

00:26:30.490 --> 00:26:34.170
tables that it's not just about the premiers

00:26:34.170 --> 00:26:37.930
of the provinces. It's also going to take the

00:26:37.930 --> 00:26:40.809
business community to see the reciprocal benefit

00:26:40.809 --> 00:26:42.930
that will come from it. And we're not just talking

00:26:42.930 --> 00:26:46.470
goods, though. Some of it is... The size of the

00:26:46.470 --> 00:26:49.069
tires on the truck or like some trucks have to

00:26:49.069 --> 00:26:50.789
have snow tires and some don't. So it's even

00:26:50.789 --> 00:26:53.809
like a shipping issue from regulations province

00:26:53.809 --> 00:26:57.049
to province. And it's also a movement of workers

00:26:57.049 --> 00:27:01.390
and people. I mean, that is across Canada for

00:27:01.390 --> 00:27:05.230
us not to recognize someone trained in one province

00:27:05.230 --> 00:27:09.410
as they in another's. Right. But this is a political

00:27:09.410 --> 00:27:12.950
leadership issue because a business objective.

00:27:14.339 --> 00:27:17.779
is to have a monopoly that's everybody goes out

00:27:17.779 --> 00:27:20.039
and fights for market share every day and nobody

00:27:20.039 --> 00:27:23.019
willingly gives it up yes and sometimes they

00:27:23.019 --> 00:27:24.920
need here's the framework here's what we're going

00:27:24.920 --> 00:27:27.079
to work on everybody's going to sacrifice and

00:27:27.079 --> 00:27:29.440
do it the european union the single market wasn't

00:27:29.440 --> 00:27:31.700
created because some businesses wanted but a

00:27:31.700 --> 00:27:34.579
lot were were were against it and it took the

00:27:34.579 --> 00:27:38.420
political leadership to say sorry this is this

00:27:38.420 --> 00:27:42.019
is the future Services doesn't have a single

00:27:42.019 --> 00:27:45.779
market in the European Union yet. And now with

00:27:45.779 --> 00:27:49.859
the war in Ukraine and the issues with the Americans,

00:27:50.059 --> 00:27:53.319
now they're starting to push on that very much

00:27:53.319 --> 00:27:57.759
again. Some banks, yeah, we want to be across

00:27:57.759 --> 00:28:01.559
the EU, but they're the resistance. And it has

00:28:01.559 --> 00:28:04.380
to be the political leadership as it was Margaret

00:28:04.380 --> 00:28:07.950
Thatcher. Good or bad. She created the single

00:28:07.950 --> 00:28:09.890
market in Europe. That was the price for getting

00:28:09.890 --> 00:28:13.789
the UK in. Sad they left, but that was the price

00:28:13.789 --> 00:28:15.410
for getting in. It takes political leadership

00:28:15.410 --> 00:28:19.470
and hopefully that's what we'll see in the future

00:28:19.470 --> 00:28:22.049
in the country and organizations like the CCIB

00:28:22.049 --> 00:28:25.470
who are neutral, right? Because you're representing

00:28:25.470 --> 00:28:28.970
all the businesses across the country saying,

00:28:29.069 --> 00:28:31.529
here's what our businesses need to compete because

00:28:31.529 --> 00:28:35.250
if we don't get the scale in Canada. We won't

00:28:35.250 --> 00:28:37.869
compete. We're a country of 40 million. That's

00:28:37.869 --> 00:28:40.069
not too much smaller than some European countries

00:28:40.069 --> 00:28:42.930
and larger than a lot. But if we're chopped up

00:28:42.930 --> 00:28:46.230
into little markets, 4 million here, 12 million,

00:28:46.369 --> 00:28:49.690
not a hope. Yeah, I mean, it's definitely demonstrated,

00:28:49.990 --> 00:28:54.130
I mean, as we say often, you know, every crisis

00:28:54.130 --> 00:28:55.789
is an opportunity. But I think it's also really

00:28:55.789 --> 00:28:59.069
demonstrated how reliant we are. On the U .S.

00:28:59.069 --> 00:29:01.789
and how businesses are choosing to trade with

00:29:01.789 --> 00:29:03.549
the U .S. versus trade within their province.

00:29:03.589 --> 00:29:07.269
And we need to really be looking at how we're

00:29:07.269 --> 00:29:08.869
going to open up those markets. And also that

00:29:08.869 --> 00:29:12.930
is when the free trade debates, which all of

00:29:12.930 --> 00:29:15.650
us remember that was a big discussion. It wasn't,

00:29:15.650 --> 00:29:17.950
you know, go back to Sir John A. Macdonald and

00:29:17.950 --> 00:29:20.869
Laurier about what are we going to do in terms

00:29:20.869 --> 00:29:23.630
of market access with the U .S. It's been an

00:29:23.630 --> 00:29:26.210
existential question for Canada all the time.

00:29:27.019 --> 00:29:30.460
There was a huge thing if we were giving up our

00:29:30.460 --> 00:29:32.900
sovereignty and we'll be in trouble if we go

00:29:32.900 --> 00:29:36.660
for a free trade agreement with the US, which

00:29:36.660 --> 00:29:40.279
we first did and then Mexico joined later. So

00:29:40.279 --> 00:29:43.359
this is a little bit of the consequences of that

00:29:43.359 --> 00:29:46.779
because it is easier. If you're in a single market,

00:29:46.920 --> 00:29:49.319
of course you're going to compete there. So hopefully

00:29:49.319 --> 00:29:53.640
this reduces those barriers so companies can

00:29:53.640 --> 00:29:56.250
compete. effectively and be more competitive

00:29:56.250 --> 00:29:59.250
and then they can export abroad like to the uk

00:29:59.250 --> 00:30:02.170
yeah yeah and i think it's also opening up lots

00:30:02.170 --> 00:30:05.890
of opportunities for uh infrastructure build

00:30:05.890 --> 00:30:09.789
in across canada as well and you know investing

00:30:09.789 --> 00:30:12.609
back into projects across canada on infrastructure

00:30:12.609 --> 00:30:16.369
and and for indigenous businesses and and communities

00:30:16.369 --> 00:30:18.750
that's an incredible opportunity for them to

00:30:18.750 --> 00:30:21.410
be part of the economy and part of the build

00:30:21.410 --> 00:30:25.490
and and being able to have own source revenue

00:30:25.490 --> 00:30:29.529
within communities. And even in supply chains,

00:30:29.690 --> 00:30:32.650
we know lots of corporations are looking within

00:30:32.650 --> 00:30:34.630
their supply chains at where they're purchasing

00:30:34.630 --> 00:30:39.190
from now and in the Buy Canada campaign. We've

00:30:39.190 --> 00:30:41.930
launched a Buy Indigenous to Buy Canada campaign

00:30:41.930 --> 00:30:46.130
with a logo that can be downloaded and buttons

00:30:46.130 --> 00:30:47.769
and stickers. And I will tell you, people are

00:30:47.769 --> 00:30:50.579
like... calling to purchase the buttons and stickers.

00:30:50.960 --> 00:30:54.339
The like views and downloads that we've had of

00:30:54.339 --> 00:30:57.000
this logo for people to put onto their websites

00:30:57.000 --> 00:31:00.380
is more than we've ever seen. Like definitely

00:31:00.380 --> 00:31:02.579
our best campaign ever. You know, the more that

00:31:02.579 --> 00:31:04.960
we can ensure that people understand that there

00:31:04.960 --> 00:31:07.039
are Indigenous businesses in every sector. So

00:31:07.039 --> 00:31:09.680
sometimes we might meet with a corporation. I

00:31:09.680 --> 00:31:11.940
mean, procurement is one of our biggest priorities.

00:31:12.140 --> 00:31:15.599
We see it as a huge opportunity to build the

00:31:15.599 --> 00:31:19.619
Indigenous economy. And we might meet with a

00:31:19.619 --> 00:31:21.160
corporation who's like, well, I don't buy anything

00:31:21.160 --> 00:31:23.440
that an Indigenous business would make. And we

00:31:23.440 --> 00:31:26.019
have to, you know, do you buy coffee? Do you

00:31:26.019 --> 00:31:30.279
buy pens? Do you do graphic design? Even if you're

00:31:30.279 --> 00:31:33.319
not a huge company that does a lot of buying,

00:31:33.579 --> 00:31:37.839
everything that you are purchasing, there's an

00:31:37.839 --> 00:31:40.339
Indigenous business that can do that. Us, ourselves,

00:31:40.599 --> 00:31:45.220
as a not -for -profit, and we do a lot of travel,

00:31:45.279 --> 00:31:48.190
so that's a lot of our expenses. Last year, our

00:31:48.190 --> 00:31:50.769
spend with Indigenous business was over 25 %

00:31:50.769 --> 00:31:54.250
of our spend. And that's from graphic design

00:31:54.250 --> 00:31:58.269
to web design to the events that we put on to

00:31:58.269 --> 00:32:00.990
if we're hosting an event, we ensure we're doing

00:32:00.990 --> 00:32:06.269
it at a First Nation -owned hotel. So there's

00:32:06.269 --> 00:32:09.529
a real opportunity here for us to have people

00:32:09.529 --> 00:32:12.269
ensure that they're replacing a U .S. business

00:32:12.269 --> 00:32:15.509
with a First Nation -owned or Métis -owned business.

00:32:16.109 --> 00:32:18.630
Let's back up to some of the delegates you met

00:32:18.630 --> 00:32:21.029
at the summit and the perspective coming from

00:32:21.029 --> 00:32:24.650
the UK. So you're looking, and let's say you're

00:32:24.650 --> 00:32:26.849
a corporate, you don't have a subsidiary in Canada

00:32:26.849 --> 00:32:28.970
yet. Let's do two scenarios. You don't have a

00:32:28.970 --> 00:32:31.970
subsidiary and you're an enterprise, right? Large

00:32:31.970 --> 00:32:36.029
business. So who should I talk to first? Because,

00:32:36.029 --> 00:32:38.269
you know, we've decided Canada is on the radar.

00:32:38.670 --> 00:32:41.849
We're interested in different sector. Do we go

00:32:41.849 --> 00:32:43.750
start talking to communities first? Is it worth

00:32:43.750 --> 00:32:47.130
checking in with CCIB to give us some guidance

00:32:47.130 --> 00:32:51.250
on what to do? Yeah, always come. We do have

00:32:51.250 --> 00:32:54.549
many delegations that approach us if they're

00:32:54.549 --> 00:32:59.009
coming to Canada to just understand working with

00:32:59.009 --> 00:33:02.650
Indigenous business or communities. But there

00:33:02.650 --> 00:33:05.170
are lots of other organizations and leaders that

00:33:05.170 --> 00:33:08.069
were at the summit. First Nation Major Projects

00:33:08.069 --> 00:33:10.430
Coalition works with a number of communities.

00:33:10.769 --> 00:33:14.029
So they have an understanding of like what type

00:33:14.029 --> 00:33:16.470
of sectors those communities want to potentially

00:33:16.470 --> 00:33:19.309
participate in or if there's a project already

00:33:19.309 --> 00:33:21.769
in existence that maybe there's an investment

00:33:21.769 --> 00:33:25.789
opportunity for. Canada Infrastructure Bank as

00:33:25.789 --> 00:33:29.549
well. They are investing in significant projects

00:33:29.549 --> 00:33:31.569
in communities that are building infrastructure

00:33:31.569 --> 00:33:35.529
but are also revenue generating. We're going

00:33:35.529 --> 00:33:37.910
to have Hilary Thatcher, the Managing Director

00:33:37.910 --> 00:33:40.930
there of Indigenous Investments, with us on an

00:33:40.930 --> 00:33:43.910
upcoming podcast. Yeah, and they have really

00:33:43.910 --> 00:33:47.609
made some incredible projects come to fruition

00:33:47.609 --> 00:33:51.269
through both their investment in it, but then

00:33:51.269 --> 00:33:53.910
also private investment and government investment.

00:33:53.990 --> 00:33:57.490
So really looking at all the options on a project

00:33:57.490 --> 00:34:00.799
and extremely good. due diligence on that project,

00:34:00.940 --> 00:34:04.299
really evaluating if that project is, you know,

00:34:04.319 --> 00:34:06.579
the risk around it and the revenue around it.

00:34:07.140 --> 00:34:09.599
You know, if you're a corporation and wanting

00:34:09.599 --> 00:34:13.139
to work with Indigenous business, you know, to

00:34:13.139 --> 00:34:16.280
bring in culture into your organization, we're

00:34:16.280 --> 00:34:20.000
definitely the place to go for that. But I think,

00:34:20.019 --> 00:34:23.019
you know, the Indigenous economic economy, as

00:34:23.019 --> 00:34:27.039
you probably saw at the summit, we all know each

00:34:27.039 --> 00:34:29.130
other and work closely together. That's clear.

00:34:29.150 --> 00:34:33.550
Yeah. It's friendly competition, but we're all

00:34:33.550 --> 00:34:38.809
in this together. And we're all trying to create

00:34:38.809 --> 00:34:40.909
a piece that works together, right? So we're

00:34:40.909 --> 00:34:43.469
really supporting entrepreneurs and businesses,

00:34:43.809 --> 00:34:46.610
community -owned businesses from training or

00:34:46.610 --> 00:34:48.789
procurement or those corporate partnerships or

00:34:48.789 --> 00:34:51.670
government advocacy. But there's other organizations

00:34:51.670 --> 00:34:55.710
that do financing for businesses. There's other

00:34:55.710 --> 00:34:58.769
organizations who do financing for projects in

00:34:58.769 --> 00:35:02.590
community. But it's going to take all of us to

00:35:02.590 --> 00:35:04.409
be, you know, doing the best that we can and

00:35:04.409 --> 00:35:06.289
the work that we do to bring together. What is

00:35:06.289 --> 00:35:09.230
great, and it's sort of relatively new. It's

00:35:09.230 --> 00:35:12.349
not even 10 years old yet, I don't think. CCIB

00:35:12.349 --> 00:35:16.110
has been around for 41 years. But some of the

00:35:16.110 --> 00:35:18.670
other organizations you've talked about are much

00:35:18.670 --> 00:35:21.070
younger. But the impact you're all having now.

00:35:21.449 --> 00:35:24.070
is much different than, say, even 10 years ago,

00:35:24.130 --> 00:35:26.849
I think. Either way, the ecosystem now of Indigenous

00:35:26.849 --> 00:35:31.849
-led institutions, organizations, is really,

00:35:31.889 --> 00:35:34.989
really incredible and inspiring to see the way

00:35:34.989 --> 00:35:37.469
they're all working together. Different perspectives

00:35:37.469 --> 00:35:40.309
and different areas of expertise in one common

00:35:40.309 --> 00:35:43.210
goal. Yeah. So let's go to the other scenario.

00:35:43.590 --> 00:35:46.409
I'm a corporate. There's some big companies in

00:35:46.409 --> 00:35:52.119
the UK who have subsidiaries in Canada. Now,

00:35:52.119 --> 00:35:54.099
say they were at the summit or they've heard

00:35:54.099 --> 00:35:58.380
about Canadian Indigenous Investment Summit and

00:35:58.380 --> 00:36:01.300
just Indigenous business and there's something

00:36:01.300 --> 00:36:04.019
going on. Where would they go to kind of get,

00:36:04.119 --> 00:36:06.420
how can they get an assessment of their subsidiary?

00:36:06.460 --> 00:36:08.400
Because they're holding their directors and CEOs

00:36:08.400 --> 00:36:13.199
responsible. We have all worked in head offices

00:36:13.199 --> 00:36:18.179
with country markets and GMs who don't want to

00:36:18.179 --> 00:36:21.090
share that with the head office. Where can they

00:36:21.090 --> 00:36:23.769
go to get an assessment or perspective that they

00:36:23.769 --> 00:36:26.489
can set metrics and benchmarks for their subsidiary?

00:36:26.570 --> 00:36:29.070
Would that be yourselves? Yes. Yeah, definitely

00:36:29.070 --> 00:36:32.170
for a corporation. So we have a program called

00:36:32.170 --> 00:36:34.869
Partnership Accreditation and Indigenous Relations

00:36:34.869 --> 00:36:39.610
that has been, I think we're on like year 23

00:36:39.610 --> 00:36:44.250
of that program. We have about 250 organizations

00:36:44.250 --> 00:36:46.889
across Canada who are either going through the

00:36:46.889 --> 00:36:49.170
program or are certified in the program. And

00:36:49.170 --> 00:36:53.289
it's kind of like a B Corp certification, except

00:36:53.289 --> 00:36:56.070
it's how you're working with Indigenous businesses,

00:36:56.469 --> 00:37:01.150
communities, your Indigenous employees. So there's

00:37:01.150 --> 00:37:03.369
a lot of subsidiaries. There's a lot of global.

00:37:03.949 --> 00:37:05.730
corporations that their Canada operations are

00:37:05.730 --> 00:37:08.090
in that program today. All of the major banks,

00:37:08.250 --> 00:37:11.110
a lot of mining firms, a lot of resource sector

00:37:11.110 --> 00:37:14.949
firms. And a lot of them have actually said,

00:37:15.050 --> 00:37:18.710
can you make this so it could apply globally

00:37:18.710 --> 00:37:21.590
so our other partners in other countries could

00:37:21.590 --> 00:37:25.349
also be doing, could have the same type of accreditation?

00:37:25.590 --> 00:37:28.690
And we are looking at that. It's a bit down the

00:37:28.690 --> 00:37:32.599
road for sure. But there's lots of... particularly

00:37:32.599 --> 00:37:34.719
in countries that have indigenous populations.

00:37:35.940 --> 00:37:37.960
There's lots of lessons that can be transferred

00:37:37.960 --> 00:37:43.280
from those organizations. So if I'm a corporate

00:37:43.280 --> 00:37:47.059
here in the UK listening to the podcast and my

00:37:47.059 --> 00:37:50.159
end country management in Canada hasn't told

00:37:50.159 --> 00:37:52.460
me about this, I think I'm going to go check

00:37:52.460 --> 00:37:54.320
them out and ask them, do you have this certification

00:37:54.320 --> 00:38:01.639
that you have? Yeah. And this is like, Definitely

00:38:01.639 --> 00:38:05.460
something that is changing every day, and the

00:38:05.460 --> 00:38:08.400
U .S. administration is having an impact on that

00:38:08.400 --> 00:38:12.639
as well. But as corporations are looking at their

00:38:12.639 --> 00:38:15.619
ESG scores or how they're operating in a market

00:38:15.619 --> 00:38:19.840
or what do consumers feel about them, in Canada,

00:38:19.980 --> 00:38:24.360
it's becoming more and more important to look

00:38:24.360 --> 00:38:26.800
at how businesses are working with Indigenous

00:38:26.800 --> 00:38:32.159
communities and people. Asking through proxies

00:38:32.159 --> 00:38:34.659
and demanding through proxies that corporations

00:38:34.659 --> 00:38:38.079
have what we would call a reconciliation action

00:38:38.079 --> 00:38:40.480
plan or an indigenous inclusion strategy and

00:38:40.480 --> 00:38:43.360
that they have a program around procurement from

00:38:43.360 --> 00:38:47.860
indigenous businesses. So the Toronto Stock Exchange,

00:38:48.320 --> 00:38:52.820
they had a shareholder proxy. Sun Life had a

00:38:52.820 --> 00:38:55.840
shareholder proxy. A couple other companies.

00:38:55.980 --> 00:38:59.000
And many of them didn't even have to get to the

00:38:59.000 --> 00:39:01.820
board, the management. agreed. And that was the

00:39:01.820 --> 00:39:05.320
case with Toronto Stock Exchange. And the result

00:39:05.320 --> 00:39:07.619
of that is that they entered into our pair program.

00:39:08.340 --> 00:39:12.500
The program requires that the board has a mandate

00:39:12.500 --> 00:39:14.800
around how they're working with Indigenous people.

00:39:15.119 --> 00:39:18.860
So it's also from a leadership perspective. I

00:39:18.860 --> 00:39:22.059
sit on a couple boards and it's not just something

00:39:22.059 --> 00:39:25.309
that comes up maybe in your governance committee

00:39:25.309 --> 00:39:27.210
meeting, but it's really something that the board

00:39:27.210 --> 00:39:30.150
has ownership over, which is so important because

00:39:30.150 --> 00:39:32.269
it needs to be across your company, not just

00:39:32.269 --> 00:39:34.730
within your, if you have an Indigenous relations

00:39:34.730 --> 00:39:38.170
team, but there's also a requirement that you

00:39:38.170 --> 00:39:39.690
have a working group that has representatives

00:39:39.690 --> 00:39:41.989
from your business development team and your

00:39:41.989 --> 00:39:45.070
comms team and your HR team. So everybody is

00:39:45.070 --> 00:39:47.630
committed to looking with whatever work they're

00:39:47.630 --> 00:39:49.349
doing at how they're working with Indigenous

00:39:49.349 --> 00:39:53.400
people. You have three years to look at what

00:39:53.400 --> 00:39:56.239
you can do and set targets. And then at the end

00:39:56.239 --> 00:39:59.500
of those three years, we have Indigenous business

00:39:59.500 --> 00:40:03.219
leaders who go into the organization. They meet

00:40:03.219 --> 00:40:05.199
with the communities that you work with. They

00:40:05.199 --> 00:40:06.960
meet with your Indigenous employees. They look

00:40:06.960 --> 00:40:09.179
at your spend. And then they make a recommendation

00:40:09.179 --> 00:40:12.460
at your certification level. And then you have

00:40:12.460 --> 00:40:14.039
to renew your certification every three years.

00:40:14.199 --> 00:40:16.320
So you can't just get the certification and then

00:40:16.320 --> 00:40:20.360
stop doing the good work. And we have members

00:40:20.360 --> 00:40:23.360
that have... continue to renew and maybe they

00:40:23.360 --> 00:40:25.119
get bronze the first year and they work even

00:40:25.119 --> 00:40:28.639
harder to hit silver or gold. And we even see

00:40:28.639 --> 00:40:30.420
a little bit of competition in certain sectors,

00:40:30.539 --> 00:40:32.900
like with the banks or law firms or energy firms,

00:40:33.019 --> 00:40:35.659
if one's gold certified and one isn't. And it's

00:40:35.659 --> 00:40:38.639
making an impact on Indigenous economy and businesses

00:40:38.639 --> 00:40:43.340
because they're wanting to do better. And we've

00:40:43.340 --> 00:40:45.880
had some conversations as well with the Stock

00:40:45.880 --> 00:40:48.559
Exchange, looking at the performance of those

00:40:48.559 --> 00:40:51.010
companies that are certified. Versus all other

00:40:51.010 --> 00:40:54.809
company, SP500 companies, and it shows a 20 basis

00:40:54.809 --> 00:40:58.110
points improvement of the companies that are

00:40:58.110 --> 00:41:01.289
certified. So there's also, you know, there's

00:41:01.289 --> 00:41:02.909
some corporations who are doing it because they

00:41:02.909 --> 00:41:04.969
understand truth and reconciliation and they

00:41:04.969 --> 00:41:06.690
want to be a better business. And there's some

00:41:06.690 --> 00:41:08.489
that need to know what the return of investment

00:41:08.489 --> 00:41:10.590
is because it's not an easy certification to

00:41:10.590 --> 00:41:13.789
get. And I think as we continue to see change

00:41:13.789 --> 00:41:18.179
in the U .S. backing away from DEI programs and

00:41:18.179 --> 00:41:20.820
supplier diversity. We're really watching those

00:41:20.820 --> 00:41:23.239
corporations that have operation in Canada and

00:41:23.239 --> 00:41:26.239
are members of ours or not to see if they will

00:41:26.239 --> 00:41:30.440
also back away. But the difference is Indigenous

00:41:30.440 --> 00:41:32.900
people in Canada are constitutional rights holders.

00:41:34.019 --> 00:41:37.760
This is not a program. This is a fundamental

00:41:37.760 --> 00:41:42.409
right. Exactly. And we're being very clear. To

00:41:42.409 --> 00:41:45.570
ensure that corporations in Canada remember that,

00:41:45.650 --> 00:41:49.929
that Indigenous procurement is a, you know, it's

00:41:49.929 --> 00:41:51.869
the obligation of every Canadian, every corporate

00:41:51.869 --> 00:41:56.570
Canadian who has benefited from Indigenous people

00:41:56.570 --> 00:41:58.789
being excluded from the economy. Yes. And they

00:41:58.789 --> 00:42:01.949
all have a role to play in reconciling that.

00:42:02.050 --> 00:42:05.690
And this is a way of doing that. And we're seeing

00:42:05.690 --> 00:42:08.860
great... We're not seeing organizations back

00:42:08.860 --> 00:42:10.780
away. It's not really taking a lot of convincing,

00:42:10.900 --> 00:42:12.880
but it's definitely something that we're watching.

00:42:13.440 --> 00:42:16.780
And it's important for shareholders, consumers,

00:42:16.920 --> 00:42:20.860
for where people want to work as well. So for

00:42:20.860 --> 00:42:25.179
a global firm here in the UK who has a subsidiary

00:42:25.179 --> 00:42:27.840
in Canada, it's important for that corporation

00:42:27.840 --> 00:42:32.500
in Canada to be working towards supporting Indigenous

00:42:32.500 --> 00:42:37.409
people in various ways. Like the para -certification

00:42:37.409 --> 00:42:40.570
program is definitely a place where people can

00:42:40.570 --> 00:42:42.909
really understand what work they're doing. Great.

00:42:42.969 --> 00:42:45.210
And they can find that on your website. Yeah.

00:42:46.090 --> 00:42:48.989
Tabitha, thanks again for taking the time to

00:42:48.989 --> 00:42:51.929
visit with us. We could have gone on and on and

00:42:51.929 --> 00:42:55.489
maybe in a future episode we will. But for now,

00:42:55.489 --> 00:42:57.849
Nyawan, thank you for joining us. Thank you for

00:42:57.849 --> 00:43:00.170
having me. Miigwech. Thank you very much. It's

00:43:00.170 --> 00:43:03.769
been great. Thank you. Thank you to Tabitha Bull

00:43:03.769 --> 00:43:06.449
for sharing her insights with us. And thank you

00:43:06.449 --> 00:43:08.849
for viewing and listening. Be sure to share,

00:43:08.989 --> 00:43:11.050
subscribe, and leave a review on your favorite

00:43:11.050 --> 00:43:14.070
podcast channel. Thanks for listening to Drumbeats.

00:43:14.170 --> 00:43:15.250
Until next time.
