WEBVTT

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Steve Worthy: You're trying to make
things perfect and why are you trying

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to make things perfect in a retail
environment where we know, and within

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24 hours things are gonna change.

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Casey Golden: But we are
notorious for fire drills all day.

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Steve Worthy: But when we start to
over index on that and we start to

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leave the people out and start to
dehumanize them and just see them

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as someone who's actually just needs
to get these things done, they're

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a tool, they're an instrument.

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Casey Golden: You know, I was told
once that doing everything will not

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help your career or your health.

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Steve Worthy: is that you have to give
the situation what it costs for it.

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No more, no less.

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That takes time, that takes experience.

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And when you're able to do
that, you're not emotionally

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connected to that situation.

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Ricardo Belmar: Welcome to Blade
to Greatness, the podcast where

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retail leaders sharpen their edge,
one executive skill at a time.

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As we uncover the essential traits
every retail leader needs to thrive.

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I'm Ricardo Belmar.

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Casey Golden: And I am Casey Golden.

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Each episode we're joined by a guest
who brings one transformative leadership

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skill into focus, and today we're
joined again by Steve Worthy to explore

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his upcoming book, Simplify to Lead.

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Steve introduces us to the
Trapped framework and the subtle

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but dangerous patterns that even
the strongest leaders fall into.

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From perfectionism and people pleasing
to avoiding tough conversations.

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Ricardo Belmar: But Steve
doesn't just identify the traps.

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He shows leaders how to break
free by embracing simplicity

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without lowering standards.

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Through his pillars of simplicity,
he helps leaders express real

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opinions, handle criticism with
clarity, and define the right

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problems before rushing to solutions.

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Casey Golden: And Steve's
credibility here is unmatched.

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Right along with his energy.

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As founder and CEO of Worthy
Retail Global, he's built a

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reputation for teaching leaders
how to slow down their thinking so

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they can speed up their results.

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His work through the Campus and
the Forge Accelerator proves

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that clarity always beats chaos.

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Ricardo Belmar: I am really excited
to dig into how leaders can move

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from trapped leadership to clear,
confident decisions and why

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simplicity is the key to conviction.

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Casey Golden: Now before we dive in,
just a quick ask for you, our listeners.

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If you like the show, why not give
us a five star rating and review and

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drop a quick review on Apple Podcasts,
Spotify, YouTube, or Good pods?

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Your support means everything.

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Ricardo Belmar: And also, why
not check out the other shows in

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our Retail Razor Podcast Network.

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The original, The Retail Razor Show,
plus Retail Transformers and Data Blades.

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You can find them in your favorite
podcast player or visit our

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YouTube channel to find them all.

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Now let's jump in.

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Here's our latest conversation
with Steve Worthy.

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Casey Golden: Steve, welcome back
to The Blade to Greatness podcast.

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Steve Worthy: Excited to be here.

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I'm excited to be here.

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I you know, I wish people had
an opportunity to hear some

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of our conversations before
we recorded, but that's okay.

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Ricardo Belmar: Maybe in
the outtake reel someday.

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Casey Golden: You know.

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Ricardo Belmar: Yeah, one of
these days we'll do a live one

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and and, and see how that goes.

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But it is a thrill to
have you back on the show.

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And today you are coming to talk
about something that's actually,

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I think from your upcoming
book, Simplify to Lead, right?

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Why Most Leaders Are Doing Too Much.

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And just as the title I think
implies leaders really do need

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to simplify what they're doing
often right to be successful.

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So they need to avoid falling into
traps as you define them in the

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book, that, hinder their progress
and overall ability to simplify.

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So we're saying simplify a lot.

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So there's obviously something
implied there, but it's challenging.

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Right?

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So tell us more about, how
you actually make this happen.

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Steve Worthy: Yeah.

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No, thanks.

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Thanks for um, talking to me
about this, about this topic.

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You know, I think it, it came out
of just years of coaching leaders of

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dealing with different leaders at certain
levels, certain organizations, different

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cultures within the retail space, right?

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Every, every retailer has their own
culture and way and way of doing things.

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But one of the things that I saw was very
present and consistent was when you see

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a lot of leaders start to over index in
certain areas, whether it is, we start

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talking about it from our, from our trap
framework, whether it is task over people,

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it is their inability to identify that
they have rigid ideologies about how they

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see things, about how they need to do
things right, or excessive overthinking.

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These are things that.

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As retail leaders, I've seen
consistently across the board.

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Now when you look at, look at them at
the face value, you would think that

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okay, they're not that big of a deal.

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When you think about task over
people, because guess what?

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Stuff still has to get done.

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Things still have to get done.

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But what tends to happen in that, in
that the t for for Trapped is that.

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When you start to over index and start
to place the task and the projects over

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people and not understanding the role
that people play within the completion

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of that process or that task or that
initiative, that's when we start

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to see leaders, leaders fall apart.

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We understand that.

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We understand that things need to
get done within a retail space.

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Those are the areas that we start to
see things need to get executed on.

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But when we start to over index on
that and we start to leave the people

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out and start to dehumanize them and
just see them as someone who's actually

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just needs to get these things done,
they're a tool, they're an instrument.

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That's when leaders fall into trouble.

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Those are some of the, tho that's one of
the areas that I've seen leaders sort of

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throughout the course of retail start to
over index on is that task over people.

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Casey Golden: And it's so easy too,
in retail, because there is so much

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that gets done across a web of ops,
regardless of what your job title is.

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But we are notorious
for fire drills all day.

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Steve Worthy: Yes.

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Casey Golden: It's a fire drill after a
fire drill as soon as you get a fire put

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out and just like, great, it's 7:30, I can
go ahead and do my day's worth of work.

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Because you've been putting
fire drills out all day.

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It's like you don't even get to work
until like after business hours.

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And I think it's just very common
that you can get over indexed

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without even thinking about it.

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Steve Worthy: Yeah, and, and here's
the part that is so frustrating for

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me sometimes is that a lot of leaders
would wear that as a badge of honor.

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Ricardo Belmar: Hmm.

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Yeah.

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Steve Worthy: Context.

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I, I get this, see it often in coaching
sessions where they, they become passed

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over in certain roles because they are
a doer and because they're an executor.

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And part of that is how do you help these
leaders make that transition from being a

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task oriented leader understanding where
and, and managing people and processes to

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moving them into a more strategic mindset.

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Where, and from a strategic mindset
that involves people, that involves

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the, the ideas and asking better
questions of people that that, that

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involves you understanding the different
nuances of, of your leaders and how

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they actually like to get communicated
with or what they're really good at.

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That's the transition.

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And so when we hear, when I hear a
lot of leaders say, I get passed over.

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I get passed over.

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And we have these conversations.

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I see that, man, you are
a task oriented person.

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So they're looking for
a more strategic leader.

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So how do we help leaders slide, slide
down that, that continuum, if you

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will, of growth from a from a strategic
mindset to less of a doer mindset.

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Casey Golden: I'm so glad
you said that, like out loud.

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You know, I was told once that
doing everything will not help

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your career or your health.

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Ricardo Belmar: Mm-hmm.

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Casey Golden: You know, you can't
be the person everybody goes to

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and wear that as a badge of honor.

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I was one of those people.

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Anything.

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Ricardo Belmar: Yeah.

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Steve Worthy: Yeah, and I think the
culture, I think the culture of retail,

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once again, it is something that,
that is evolving and I think it almost

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becomes you, you become an anomaly when
you start to think outside of that,

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outside of that way of like, me just
being person that's gonna do everything.

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So I think we're starting to see some
some progress, but more has to be made.

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Ricardo Belmar: Yeah.

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Yeah.

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Casey Golden: Would you say that
that's one of the biggest trap

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that strong leaders fall into, or
is there, is there something else?

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Steve Worthy: Oh, that's,
I think that's one of the,

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that's one of the biggest ones.

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But I think one of the other ones
that I want to, I want, I want to talk

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about is the, and this almost kind of
goes part and parcel, but with that is

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this the rigid ideologies that leaders
tend to have around how to do things.

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And how, how they see things.

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And here's, here's, here's the story.

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Here's the thing that I see all the
time, is that I, I had a great leader.

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I loved what he used to say, and
so I'm taking on that same mantra.

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I love how he used to talk to people.

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I love how he used to get things
done and all these different things.

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And it's okay to have idols, if you will,
as a, as a leader growing up, right?

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I have Jim Hogan, God rest his soul,
one of the best leaders I've ever had.

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One of the things that tends to happen
is that we start to develop these

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ways of seeing things and doing things
that we continue to feel are healthy.

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Because they've gotten
us results previously.

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They've provided opportunities
for us to get promoted previously.

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We've gotten accolades from
leaders previously around

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how we see and do things.

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But tho that rigid ideology.

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When it comes up against a culture
or it comes up against a team

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that needs to change and grow
and you haven't grown with it.

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Oh my gosh.

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I, quick story.

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I had a leader, and this is
gonna, this is in the book.

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I had a leader who was amazing,
amazing, ready to go to the next

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level, all these different things.

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And through the course of our you
know, of our, our relationship,

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she, she got to the point where she
was ready to go to the next level.

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And I came into work and I had an
email and she, she actually was

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putting in her two week notice.

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Ricardo Belmar: Hmm.

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Steve Worthy: I was like, well, why?

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Why are you, why are
you, why are you leaving?

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I want to go do something else, Steve.

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I want to go do X, Y, and Z. And
the long story of this lesson out

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of that, out of that story was the
fact that I wasn't equipped enough

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to take her to the next level.

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I didn't realize that
until after she left.

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I didn't make that.

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I the connection, the fact that she needed
more in order for her to grow as a leader.

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I had capped out as a leader.

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I wasn't giving any more to myself.

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I wasn't developing myself
at that point in time.

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My communications style was stagnant
and I, therefore, I was not able to

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give her what she needed, so she left.

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And so what we, what we see, and this go
kind of goes back to where I talk about

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you have to change before it's necessary.

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Because if I would've identified
that I had certain gaps, I could

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have worked on those things and
then provided those things for her.

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But we see that in a lot of leaders, rigid
ideology of, of seeing and doing things.

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It will hinder you and it'll
hinder your team's growth.

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Ricardo Belmar: Oh, that's
a, that's a great example.

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So if you're trying to avoid that kind
of a trap, I mean, I, I'm just thinking

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that one of the things you, you probably
have to balance right, is how do you get

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to that simplification you're talking
about, but without actually lowering

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your standards at the same time.

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Right.

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Because you still wanna have, I'm gonna
assume you tell everyone, you still

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want to have the high standard that
you're hoping to elevate everyone else

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to, while still trying to simplify.

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So it seems like that's gotta be
a difficult balance to strike.

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Steve Worthy: Yeah, and I think the
best way to do that is approachability.

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It's, it's a hundred percent
around approachability.

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It's a, it's a lost art.

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It's something that we don't
talk a lot about anymore.

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And we, we use a framework,
it's called the SMILE framework.

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So the, the S is for self-awareness.

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The M is for mindful listening.

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The I is for inspires trust.

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The L is for lead by example, and
the E is for effective empathy.

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And so we sort of say this, that every
leader smiles differently, right?

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So we, we wanna make sure that, this
is not, while it's a framework, every

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leader will look at each one of them
differently and they will throttle

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up or down based on who they are.

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But the main one and the first
one is around self-awareness.

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And we talk about that.

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You know, we've talked, we've
talked about, has spoken

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about this for years, right?

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Decades around self-awareness.

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For me, it's not about the,
the strengths and weaknesses

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of the person or who you are.

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It's about the, it's about the why.

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Like, why do you get upset when
when Ricardo comes into the room?

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Why do you get upset when you're on
a call and Ricardo starts to speak?

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What is it about Ricardo?

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What is it about you that
you have to, you, you feel a

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certain way about individuals?

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How do you as a leader, self-awareness,
truly understand like who you are and how

00:13:31.047 --> 00:13:35.427
you show up, and what are the different
triggers that will make you become

00:13:35.427 --> 00:13:38.157
successful or make you not successful?

00:13:38.367 --> 00:13:41.457
So that self-awareness
piece is so important.

00:13:41.727 --> 00:13:46.317
The one area that I think a lot of leaders
struggle with, within self-awareness,

00:13:46.677 --> 00:13:53.012
is that they over index into providing
what a situation actually needs.

00:13:53.432 --> 00:13:57.002
They will over communicate,
they will over try to deliver.

00:13:57.002 --> 00:13:59.132
This is the, this is the mindset
of the retail leader, right?

00:13:59.132 --> 00:14:01.682
We just talked about task
over task over people.

00:14:01.922 --> 00:14:03.902
We will try to give
more and more and more.

00:14:04.292 --> 00:14:08.832
And what, by doing that we start
to, we start to devalue who we

00:14:08.832 --> 00:14:11.592
are in the communication and
conversation that we're having.

00:14:11.922 --> 00:14:14.682
I always talk about it in this
context, is that you have to give

00:14:14.682 --> 00:14:16.657
the situation what it costs for it.

00:14:16.657 --> 00:14:17.617
No more, no less.

00:14:17.767 --> 00:14:19.747
That takes time, that takes experience.

00:14:19.927 --> 00:14:22.567
And when you're able to do
that, you're not emotionally

00:14:22.567 --> 00:14:24.637
connected to that situation.

00:14:25.657 --> 00:14:30.617
We've all seen, and all of us have
seen those meetings where someone gets

00:14:30.617 --> 00:14:33.677
bent outta shape about a certain thing
'cause they're emotionally tied to a

00:14:33.677 --> 00:14:35.207
decision that they want to get across.

00:14:35.927 --> 00:14:36.407
Guess what?

00:14:36.407 --> 00:14:39.617
That person carries that, that emotion
throughout the course of the day.

00:14:39.887 --> 00:14:40.547
We see it.

00:14:40.727 --> 00:14:42.047
We see it at, we see it at lunch.

00:14:42.047 --> 00:14:42.057
Yeah.

00:14:42.842 --> 00:14:46.052
We see it, you know, when we walk past
the cubicle or the, we, we walk past

00:14:46.052 --> 00:14:49.022
their, their, their, their office and
they're still upset about it, right?

00:14:49.352 --> 00:14:54.152
But you, as a leader, you have left
that conversation and emotionally

00:14:54.152 --> 00:14:56.522
disconnected and now you're able
to move on to the next thing.

00:14:56.762 --> 00:15:00.832
So I feel that when we start talking about
approachability, approachability is really

00:15:00.832 --> 00:15:04.252
understanding who you are and how you're
gonna show up in a certain situation.

00:15:04.658 --> 00:15:05.438
Ricardo Belmar: Yeah,
that's a good example.

00:15:05.478 --> 00:15:05.898
I like that.

00:15:05.898 --> 00:15:07.368
That's a great, great approach.

00:15:07.698 --> 00:15:12.468
So let, let me ask you one, one other
one that always strikes me as something

00:15:12.468 --> 00:15:14.298
that's a bit of, of a challenge here.

00:15:14.788 --> 00:15:18.058
When you see leaders strive for
what I'm gonna call maybe an

00:15:18.058 --> 00:15:20.158
excessive amount of perfectionism.

00:15:21.026 --> 00:15:21.316
Steve Worthy: Yeah.

00:15:21.386 --> 00:15:22.321
Ricardo Belmar: How do
you avoid that trap?

00:15:23.066 --> 00:15:25.836
Steve Worthy: You know, I,
I think perfectionism is

00:15:25.836 --> 00:15:27.606
rooted in sort of look at me.

00:15:28.341 --> 00:15:31.341
Look at me, look, look at,
look at how I'm doing things.

00:15:31.701 --> 00:15:35.901
How am I able to do this in such
a way that's gonna be so perfect

00:15:35.901 --> 00:15:38.811
for everybody and everybody's
gonna want to know how to do it.

00:15:39.261 --> 00:15:45.381
I almost feel that the a perfectionism
almost ties into a lack of self-awareness.

00:15:46.281 --> 00:15:51.501
It's because you are starting to provide,
once again, more and more information.

00:15:51.531 --> 00:15:54.441
You're over-indexing,
you're over providing.

00:15:54.641 --> 00:15:57.911
You're, you're trying to make things
perfect and why are you trying to

00:15:57.911 --> 00:16:01.511
make things perfect in a retail
environment where we know, and within

00:16:01.511 --> 00:16:03.191
24 hours things are gonna change.

00:16:03.776 --> 00:16:04.016
Right.

00:16:04.316 --> 00:16:08.176
And so how are you actually going
to you know, you, you this, this

00:16:08.176 --> 00:16:11.596
perfect end cap or, or perfect
process or whatever it may be.

00:16:11.746 --> 00:16:12.376
Listen to me.

00:16:12.766 --> 00:16:15.816
With an email those things can,
those things can be dismantled.

00:16:16.176 --> 00:16:19.566
So I think when we start talking about
perfectionism, I think it's important

00:16:19.566 --> 00:16:23.916
for the leaders to understand the inner
workings of why they make a decision the

00:16:23.916 --> 00:16:29.286
way that they do, and why do they feel
that it actually has to be perfect per se.

00:16:29.286 --> 00:16:30.996
And what's their definition of perfect?

00:16:31.356 --> 00:16:32.076
How do they.

00:16:32.336 --> 00:16:37.081
Learn how to throttle their emotional
connection to a, an operation.

00:16:37.261 --> 00:16:40.501
Even to people within that,
within that operation.

00:16:40.501 --> 00:16:45.401
Because I think part of it is how
do we if we, if we, if we feel that

00:16:45.561 --> 00:16:49.191
this situation needs to be perfect,
we start to think that people around

00:16:49.191 --> 00:16:50.201
us need to be perfect as well.

00:16:51.056 --> 00:16:56.196
And we start to analyze them at a, at
a deeper level, oh my gosh, you know,

00:16:56.196 --> 00:16:57.756
I don't know why this person said this.

00:16:57.756 --> 00:16:59.676
I don't know why they
implemented it that way.

00:16:59.916 --> 00:17:02.416
And we start to get into
this blaming a culture.

00:17:02.686 --> 00:17:06.286
And so I think perfectionism is
rooted in the lack of self-awareness.

00:17:06.286 --> 00:17:09.706
So how do we help people and leaders
become more self-aware so that they

00:17:09.706 --> 00:17:13.756
can understand it's not about being
perfect, it's actually about execution.

00:17:14.056 --> 00:17:15.706
And how do you bring
people along for the ride?

00:17:16.256 --> 00:17:16.586
Ricardo Belmar: Yeah.

00:17:17.276 --> 00:17:20.986
Well, I have to say, Steve, this has
been an another nearly perfect discussion

00:17:23.176 --> 00:17:25.666
on another really insightful topic.

00:17:26.006 --> 00:17:28.976
I've no doubt that our listeners
and leaders who are listening

00:17:28.976 --> 00:17:32.246
can, can put some of these
ideas into practice right away.

00:17:32.246 --> 00:17:35.246
I thank you so much for highlighting
such an important topic.

00:17:35.635 --> 00:17:36.390
Steve Worthy: Ah, thank you.

00:17:36.390 --> 00:17:36.660
Thank you.

00:17:36.660 --> 00:17:37.080
I'm excited.

00:17:37.080 --> 00:17:37.815
I'm excited to be here.

00:17:38.675 --> 00:17:38.965
Casey Golden: Yeah.

00:17:39.015 --> 00:17:41.610
Steve, you bring such a
refreshing perspective.

00:17:41.610 --> 00:17:43.800
I'm loving these conversations.

00:17:43.800 --> 00:17:46.770
I think we still got one more
left, so let's wrap this one up.

00:17:53.210 --> 00:17:57.650
If you enjoyed today's episode, please
give us a five star rating and review

00:17:57.650 --> 00:17:59.940
on Apple Podcasts, Spotify, or Goodpods.

00:18:00.440 --> 00:18:04.730
And don't forget to hit subscribe on
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00:18:04.730 --> 00:18:07.010
YouTube so you never miss an episode.

00:18:07.070 --> 00:18:08.150
I'm Casey Golden.

00:18:08.374 --> 00:18:09.544
Ricardo Belmar: We'd
love to hear from you.

00:18:09.634 --> 00:18:12.844
Follow us and share your feedback
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00:18:18.094 --> 00:18:22.054
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00:18:22.054 --> 00:18:24.184
more details about our amazing guests.

00:18:24.634 --> 00:18:27.844
Blades to Greatness is part of
the Retail Razor Podcast Network.

00:18:28.300 --> 00:18:29.146
I'm Ricardo Belmar.

00:18:29.587 --> 00:18:30.697
Casey Golden: Thanks for joining us.

00:18:31.162 --> 00:18:34.612
Ricardo Belmar: Until next time, stay
sharp, lead boldly, and stay human.

00:18:35.032 --> 00:18:37.222
This is The Retail Razor
Blade to Greatness.
