WEBVTT

00:00:01.831 --> 00:00:04.411
April Sabral: And so I always
think of strategy without

00:00:04.411 --> 00:00:05.461
accountability is just hope.

00:00:05.461 --> 00:00:07.861
I had a leader a long time ago
that said, hope is not a plan.

00:00:08.211 --> 00:00:09.681
And it followed through.

00:00:09.771 --> 00:00:10.011
Right.

00:00:10.011 --> 00:00:12.561
That's really important because I've
taken on so many teams where everybody's

00:00:12.561 --> 00:00:14.001
like, the whole team's gotta go.

00:00:14.001 --> 00:00:15.291
You've gotta replace them all.

00:00:15.621 --> 00:00:19.436
And the first thing I always find
out in that step really, that that

00:00:19.436 --> 00:00:22.646
situation is usually people just weren't
clear on what was expected of them.

00:00:22.841 --> 00:00:27.921
So fewer excuses, faster problem
solving and more peer-to-peer feedback.

00:00:28.551 --> 00:00:34.051
When you have a transparent culture of
accountability, everybody will give.

00:00:34.576 --> 00:00:35.866
I learned this at Apple, actually.

00:00:35.896 --> 00:00:36.916
Fearless feedback.

00:00:37.156 --> 00:00:40.636
So we were trained to give fearless
feedback, to give peer-to-peer feedback.

00:00:40.666 --> 00:00:44.926
We weren't scared of providing
it, it was enabling us as a

00:00:44.926 --> 00:00:46.426
team to achieve our goals.

00:00:46.696 --> 00:00:49.906
So your goal should always be like, how
do I get more time back in my schedule

00:00:50.056 --> 00:00:53.206
so that I can coach and develop people
to be successful at what they're doing?

00:00:59.055 --> 00:01:01.335
Ricardo Belmar: Welcome to Blade
to Greatness, the podcast where

00:01:01.335 --> 00:01:05.205
retail leaders sharpen their edge,
one essential skill at a time.

00:01:05.415 --> 00:01:06.375
I'm Ricardo Belmar.

00:01:06.658 --> 00:01:07.738
Casey Golden: And I am Casey Golden.

00:01:08.008 --> 00:01:11.668
This episode dives into the leadership
truth that changes everything.

00:01:12.268 --> 00:01:14.188
Accountability is not punishment.

00:01:14.278 --> 00:01:14.998
It's freedom.

00:01:15.401 --> 00:01:19.922
When expectations are clear and
leaders hold steady, teams feel

00:01:19.922 --> 00:01:23.912
safer, move faster, and own outcomes.

00:01:24.272 --> 00:01:24.842
Ricardo Belmar: That's right.

00:01:24.842 --> 00:01:28.682
Today's guest is April Sabral, a
leadership coach and bestselling

00:01:28.682 --> 00:01:32.582
author who transforms retail
cultures into engines of ownership.

00:01:33.032 --> 00:01:36.542
April explains why strategy without
accountability is just hope.

00:01:36.992 --> 00:01:42.122
How consistent follow through turns
plans into results, and why a culture of

00:01:42.152 --> 00:01:46.802
ownership is the new competitive advantage
that cuts turnover, lifts productivity,

00:01:46.802 --> 00:01:48.842
and builds self-managing teams.

00:01:49.228 --> 00:01:49.498
Casey Golden: Yeah.

00:01:49.498 --> 00:01:53.638
If you want practical ways to make
accountability, feel empowering instead

00:01:53.638 --> 00:02:00.208
of punitive, ready to use rituals that
drive execution and hiring and coaching

00:02:00.208 --> 00:02:02.668
moves that create lasting ownership.

00:02:02.848 --> 00:02:05.908
This is the episode that
will give you the playbook.

00:02:06.411 --> 00:02:10.521
Now before we jump in, I have one quick
ask for our listeners and viewers.

00:02:10.941 --> 00:02:15.561
If you like our show, please consider
giving us a five star rating and drop

00:02:15.561 --> 00:02:20.091
a quick review on Apple Podcasts,
Spotify, YouTube, or Good pods.

00:02:20.631 --> 00:02:21.861
We appreciate your support.

00:02:22.461 --> 00:02:24.801
Ricardo Belmar: That's right, and
we would be remiss if we didn't drop

00:02:24.801 --> 00:02:28.641
a quick plug for the other shows in
the Retail Razor Podcast Network.

00:02:28.971 --> 00:02:31.251
So please do yourself a
favor, go check 'em out.

00:02:31.611 --> 00:02:35.031
There's the Retail Razor Show,
Retail Transformers and Data Blades.

00:02:35.391 --> 00:02:38.541
If you're on Apple Podcasts, just
search for the Retail Razor Channel to

00:02:38.541 --> 00:02:42.936
find them or visit our YouTube channel
and see all of us in our wonder and

00:02:42.936 --> 00:02:44.856
glory on video and watch them all.

00:02:45.201 --> 00:02:45.531
Casey Golden: All right.

00:02:45.531 --> 00:02:47.061
With that said, let's start the show.

00:02:53.904 --> 00:02:56.364
April, welcome back to
another Blade of Greatness.

00:02:56.394 --> 00:02:58.044
Always enjoy having you on the show.

00:02:58.464 --> 00:02:59.304
April Sabral: Thank you so much.

00:02:59.304 --> 00:03:00.234
I'm so excited to be here.

00:03:00.651 --> 00:03:03.381
Ricardo Belmar: So today you're gonna
talk about a, another very important

00:03:03.381 --> 00:03:05.631
skill every retail leader needs to master.

00:03:05.661 --> 00:03:07.251
Positive accountability.

00:03:07.701 --> 00:03:12.196
Now, many leaders may have a misconception
about what accountability really means.

00:03:12.376 --> 00:03:16.486
I think you've spoken often about
how accountability is really a growth

00:03:16.486 --> 00:03:20.506
multiplier and truly a positive
characteristic of good leadership.

00:03:20.506 --> 00:03:22.886
And this is really, I think,
fundamental in your new book, right?

00:03:22.886 --> 00:03:23.966
So tell us more about this.

00:03:24.195 --> 00:03:24.525
April Sabral: Yeah.

00:03:24.525 --> 00:03:28.245
I always think about accountability
as a step-by-step process.

00:03:28.305 --> 00:03:31.575
Most leaders, when I ask them what
accountability is, they actually tell

00:03:31.575 --> 00:03:36.350
me it's a performance conversation
or an icky conversation, and it's

00:03:36.410 --> 00:03:39.380
when somebody's not doing their job
well, and that's how they view it.

00:03:39.740 --> 00:03:42.650
So it's associated very negatively.

00:03:42.650 --> 00:03:45.020
It's always oh, I wanna hold
them accountable, but what

00:03:45.020 --> 00:03:45.860
does that actually mean?

00:03:45.860 --> 00:03:49.900
And how can you actually create
that across your whole organization.

00:03:49.900 --> 00:03:53.920
If you have a hundred people, 50 people
to 5,000 people and upwards, right?

00:03:53.980 --> 00:03:57.610
And so I always think of strategy
without accountability is just hope.

00:03:57.610 --> 00:04:00.010
I had a leader a long time ago
that said, hope is not a plan.

00:04:00.350 --> 00:04:01.040
You can hope.

00:04:01.040 --> 00:04:02.720
You hold people accountable.

00:04:03.050 --> 00:04:05.450
You can hope they do
what you want them to do.

00:04:05.450 --> 00:04:09.120
And so, that was really an eye-opening
conversation I had with her.

00:04:09.120 --> 00:04:12.430
And then I realized, yeah, it
actually isn't just an idea.

00:04:12.430 --> 00:04:14.080
It's actually a step-by-step process.

00:04:14.080 --> 00:04:14.380
I don't know.

00:04:14.380 --> 00:04:18.340
Retail people, we love acronyms, we love
processes, we love following things.

00:04:18.700 --> 00:04:23.950
And so I think breaking it down
into a clear step-by-step process

00:04:24.310 --> 00:04:29.650
is really important for everybody
to know what accountability is.

00:04:29.710 --> 00:04:34.775
If you ask and try this, if you're
at a meeting or a dinner table,

00:04:34.785 --> 00:04:37.665
maybe not a dinner table, maybe a
morning meeting with your team and

00:04:37.665 --> 00:04:39.915
you ask them, what is accountability?

00:04:39.945 --> 00:04:40.935
Everybody watching this?

00:04:40.935 --> 00:04:42.345
Just go and ask your team this, this week.

00:04:42.585 --> 00:04:44.085
You'll get 25 different answers.

00:04:44.115 --> 00:04:49.035
That in itself creates a problem, because
the whole thing around accountability

00:04:49.035 --> 00:04:51.375
is about creating clarity and ownership.

00:04:51.615 --> 00:04:53.055
So if you don't know what it is.

00:04:53.100 --> 00:04:57.000
You actually can't have
clarity and ownership, right?

00:04:57.000 --> 00:05:01.140
So it has to be, it has to
be a clear step process.

00:05:01.170 --> 00:05:05.080
And I think accountability works best
that way and when it's in visible

00:05:05.100 --> 00:05:07.025
steps that everybody can articulate.

00:05:07.494 --> 00:05:08.514
Ricardo Belmar: Yeah,
I think that's so true.

00:05:08.724 --> 00:05:12.859
So one of the things that you said before
that always stands out to me and you just

00:05:12.859 --> 00:05:17.009
touched on it, that, a strategy without
accountability is really just hope.

00:05:17.079 --> 00:05:18.819
And like you said, hope
is not really a strategy.

00:05:20.119 --> 00:05:23.949
So what's a measurable cadence or
maybe a metric set that a retail

00:05:23.949 --> 00:05:28.089
leader should use to really ensure
that consistent execution, like you

00:05:28.089 --> 00:05:30.669
were just talking about, without
resorting to micromanagement.

00:05:31.114 --> 00:05:34.234
April Sabral: Yeah, because micromanaging
is when you're not actually setting up

00:05:34.234 --> 00:05:38.264
the team within a clear accountability
framework because now everything's

00:05:38.264 --> 00:05:40.274
going wrong and you're jumping
in and you're having to correct

00:05:40.274 --> 00:05:42.794
everything and fix everything, and
that doesn't feel good for anybody.

00:05:43.184 --> 00:05:46.724
So I'm gonna go back to the, the
nine steps because I think that

00:05:46.724 --> 00:05:47.894
is something you can measure.

00:05:48.209 --> 00:05:52.589
There is nine clear steps in it, and the
first one being just setting people up

00:05:52.589 --> 00:05:55.049
with clear expectations and ownership.

00:05:55.049 --> 00:05:57.839
And instead of saying to somebody,
I'm holding you accountable to

00:05:57.839 --> 00:06:00.059
this, say, you own this outcome.

00:06:00.809 --> 00:06:05.529
It's a shift, it's a differentiator
because it's okay, I've just clarified

00:06:05.889 --> 00:06:07.089
what I'm actually holding them.

00:06:07.149 --> 00:06:09.999
What accountability is,
you own this outcome.

00:06:10.059 --> 00:06:11.439
You know what that means, right?

00:06:11.439 --> 00:06:12.369
When I say that to you.

00:06:12.909 --> 00:06:15.279
So within the nine steps there is.

00:06:15.769 --> 00:06:20.059
These very specific ways of
making sure that they're in place.

00:06:20.059 --> 00:06:22.519
And I think then you can measure
that because you can now measure.

00:06:23.164 --> 00:06:24.184
You own this outcome.

00:06:24.184 --> 00:06:27.784
If you don't get the outcome we want,
you actually owned it, whatever that is.

00:06:27.784 --> 00:06:31.074
Whether that be when I was in stores
as a sales goal, leading a company, a

00:06:31.074 --> 00:06:34.734
sales goal, a payroll goal, my CFO said,
I'm holding you accountable for this.

00:06:34.734 --> 00:06:39.174
I'd be like, okay, but if he says, you
own this outcome, this is what you are

00:06:39.174 --> 00:06:40.644
being measured on your performance.

00:06:40.644 --> 00:06:42.444
I'm like, oh, right, okay.

00:06:42.534 --> 00:06:45.504
I own the comp goal that
you're asking me to do.

00:06:45.504 --> 00:06:47.034
So that's it.

00:06:47.034 --> 00:06:48.834
It's the same KPIs.

00:06:49.749 --> 00:06:54.359
But it's applying the accountability
framework to those KPIs so

00:06:54.359 --> 00:06:55.794
everybody's really clear.

00:06:56.618 --> 00:06:58.988
Casey Golden: That also
allows us to operationalize

00:06:59.018 --> 00:07:01.028
accountability so teams can.

00:07:01.508 --> 00:07:05.198
And experiences of freedom rather than
a punishment, because it is, somebody

00:07:05.198 --> 00:07:06.468
says I'm gonna hold you accountable.

00:07:06.468 --> 00:07:09.088
It's just ah, like I didn't
do anything wrong yet.

00:07:09.608 --> 00:07:13.248
Or, having the freedom of, if this
is my outcome and I'm responsible

00:07:13.248 --> 00:07:18.288
for it, then I understand that I also
have some leeway and some freedom to

00:07:18.288 --> 00:07:22.728
solve problems without having to ask
permission can just go ahead and say

00:07:22.738 --> 00:07:24.328
I'm accountable for that end result.

00:07:25.018 --> 00:07:26.098
This is happening.

00:07:26.868 --> 00:07:30.438
I need to do some recon here and
just have the feel like you have

00:07:30.438 --> 00:07:35.178
the freedom and ownership to fix
things along the way without having

00:07:35.178 --> 00:07:38.328
to tap into management again.

00:07:39.018 --> 00:07:40.098
April Sabral: Yeah, a hundred percent.

00:07:40.128 --> 00:07:41.388
I think that's so key, right?

00:07:41.388 --> 00:07:45.688
Because I don't know how many times
you've been in a meeting both of you,

00:07:45.688 --> 00:07:48.508
where you've sat there and somebody
says something and you nod your

00:07:48.508 --> 00:07:50.848
head and you walk away and you're
like, oh my God, what did they say?

00:07:50.848 --> 00:07:51.688
What do I have to do?

00:07:51.688 --> 00:07:55.558
And you try to find five other
people to figure that out, right?

00:07:55.558 --> 00:07:59.163
And so that doesn't create ownership
and freedom, what you just said,

00:07:59.573 --> 00:08:04.113
Casey, around having the freedom to
go and take ownership and without

00:08:04.113 --> 00:08:05.553
being babysat or micromanaged.

00:08:06.003 --> 00:08:09.213
And that's the thing, you want everybody
walking out that meeting being very, very

00:08:09.213 --> 00:08:12.753
clear, very clear on what's expected.

00:08:13.153 --> 00:08:15.403
And that is then operationalizing it.

00:08:15.463 --> 00:08:17.293
It's just not this idea.

00:08:17.353 --> 00:08:17.623
Right.

00:08:17.623 --> 00:08:21.383
It becomes practical, it becomes
executionable if that's even a

00:08:21.383 --> 00:08:25.598
word, but, but I think that's,
that's really important and, and

00:08:25.598 --> 00:08:26.918
I see that time and time again.

00:08:27.368 --> 00:08:31.988
And you need to build in rituals, like
using different language, validating

00:08:31.988 --> 00:08:36.018
for understanding putting follow
up in your week having a standing

00:08:36.018 --> 00:08:39.848
meeting where you're just talking
about, where you're at in the process.

00:08:40.198 --> 00:08:41.668
And it followed through.

00:08:41.758 --> 00:08:41.998
Right.

00:08:41.998 --> 00:08:44.548
That's really important because I've
taken on so many teams where everybody's

00:08:44.548 --> 00:08:45.988
like, the whole team's gotta go.

00:08:45.988 --> 00:08:47.278
You've gotta replace them all.

00:08:47.608 --> 00:08:51.423
And the first thing I always find
out in that step really, that that

00:08:51.423 --> 00:08:54.633
situation is usually people just weren't
clear on what was expected of them.

00:08:54.828 --> 00:08:54.908
Ricardo Belmar: Hmm.

00:08:55.293 --> 00:08:57.963
April Sabral: You can just
clarify it and get them moving

00:08:57.993 --> 00:08:59.883
forwards to execute what you want.

00:08:59.943 --> 00:09:03.453
That's how the operationalization
becomes part of the results.

00:09:03.983 --> 00:09:08.033
And people walk around with 10 different
expectations in the head not knowing

00:09:08.033 --> 00:09:10.073
really what the company wants of them.

00:09:10.223 --> 00:09:11.678
'cause the leader hasn't been
able to communicate that.

00:09:12.143 --> 00:09:12.473
Ricardo Belmar: Right.

00:09:12.593 --> 00:09:12.713
Yeah.

00:09:12.713 --> 00:09:16.763
It really is about creating that
culture of positive accountability.

00:09:16.813 --> 00:09:21.053
And I suppose now if we look at
that, once you have that culture

00:09:21.103 --> 00:09:25.453
I'm sure it must really change those
day-to-day employee engagement and job

00:09:25.453 --> 00:09:28.903
satisfaction, just general attitudes
about what they're doing, because

00:09:28.903 --> 00:09:30.948
they're getting that added clarity.

00:09:30.948 --> 00:09:34.638
Are there any short term signals that
leaders should watch for that tell them

00:09:34.638 --> 00:09:39.018
that yes, this is working, that we really
have improved and shifted the mindset?

00:09:39.793 --> 00:09:42.763
April Sabral: Yeah, I think
looking for fewer excuses,

00:09:43.128 --> 00:09:43.368
Ricardo Belmar: Hmm

00:09:43.693 --> 00:09:44.083
April Sabral: right?

00:09:44.083 --> 00:09:47.293
Blame game, like, oh, the company
hasn't given me everything I need.

00:09:47.503 --> 00:09:49.153
There's no traffic in the store.

00:09:49.363 --> 00:09:51.403
Like that sale wasn't good enough.

00:09:51.453 --> 00:09:53.703
Look for fewer excuses.

00:09:53.733 --> 00:09:56.673
' cause when people own something and
they're positive and they wanna go

00:09:56.673 --> 00:10:00.483
and reach that result, they're not
gonna blame things externally to them.

00:10:00.483 --> 00:10:05.563
So fewer excuses, faster problem
solving and more peer-to-peer feedback.

00:10:06.193 --> 00:10:11.693
When you have a transparent culture of
accountability, everybody will give.

00:10:12.218 --> 00:10:13.508
I learned this at Apple, actually.

00:10:13.538 --> 00:10:14.558
Fearless feedback.

00:10:14.798 --> 00:10:18.278
So we were trained to give fearless
feedback, to give peer-to-peer feedback.

00:10:18.308 --> 00:10:22.568
We weren't scared of providing
it, it was enabling us as a

00:10:22.568 --> 00:10:24.068
team to achieve our goals.

00:10:24.338 --> 00:10:28.763
So that's really important and, when
team members actually start coaching each

00:10:28.763 --> 00:10:30.893
other without you stepping in as a leader.

00:10:31.193 --> 00:10:35.843
Accountability has now shifted from
being top down to actually cultural.

00:10:35.943 --> 00:10:40.953
I'm gonna hold my team member
accountable and coach that person and

00:10:40.953 --> 00:10:42.963
help that person solve that problem.

00:10:43.023 --> 00:10:45.803
And we don't always need
to go and ask, the leader.

00:10:46.283 --> 00:10:49.283
A lot of times when I'm talking
to leaders, they're like, I feel

00:10:49.283 --> 00:10:51.653
like I'm Google of my department.

00:10:51.653 --> 00:10:53.963
Like I'm getting questions all day.

00:10:54.323 --> 00:10:54.803
Right.

00:10:54.848 --> 00:10:55.943
Ricardo Belmar: comes
to them on everything.

00:10:56.243 --> 00:10:59.363
April Sabral: Everybody comes to
them, and that's because they have not

00:10:59.363 --> 00:11:01.463
set up a culture of accountability.

00:11:01.463 --> 00:11:05.693
So if that's happening to you, you
really need to reflect and think

00:11:05.693 --> 00:11:10.253
about that and then ask yourself like,
how do I shift this to ownership?

00:11:10.493 --> 00:11:13.283
You should not be getting
the questions all day.

00:11:13.283 --> 00:11:14.913
I remember having a regional
director that said to me.

00:11:15.663 --> 00:11:18.813
If you can't shift from answering
the phone all day when you're off,

00:11:18.813 --> 00:11:20.043
you're never gonna get more stores.

00:11:20.223 --> 00:11:20.853
You just can't.

00:11:21.093 --> 00:11:23.943
You can, you can't manage
one and, and delegate that.

00:11:24.453 --> 00:11:25.863
You're not gonna be
able to do it tomorrow.

00:11:25.863 --> 00:11:27.088
So how do you scale your leadership?

00:11:27.088 --> 00:11:27.368
Right.

00:11:27.678 --> 00:11:30.048
Casey Golden: If an organization
is, is starting to make these

00:11:30.048 --> 00:11:34.818
changes and starting to implement
accountability practices.

00:11:35.301 --> 00:11:41.001
What would directly improve, like
employee satisfaction or reduce burnout,

00:11:41.031 --> 00:11:47.241
or what should they be looking at as I'm
starting, this is where I'm gonna start.

00:11:47.571 --> 00:11:51.351
This is the goal and this
is how I'm gonna measure it.

00:11:52.041 --> 00:11:54.591
April Sabral: Yeah, I think about this
a lot 'cause I had a retail client

00:11:54.591 --> 00:11:59.451
where burnout was super duper high
because no one knew who owned what.

00:12:00.051 --> 00:12:01.041
Like literally.

00:12:01.371 --> 00:12:02.931
So we had to start there.

00:12:02.991 --> 00:12:07.881
We implemented like accountability
maps for each role, and each role

00:12:07.881 --> 00:12:13.551
had three clear outcomes that they
needed to deliver within 90 days.

00:12:14.121 --> 00:12:19.701
And just making sure that people
were clear on what needed to be done.

00:12:20.301 --> 00:12:24.836
Literally stopped people
stepping on each other's toes.

00:12:25.046 --> 00:12:29.906
Because when things aren't clear and you
don't know what your lane is, then you

00:12:29.906 --> 00:12:31.916
start stepping into other people's roles.

00:12:31.916 --> 00:12:33.596
I dunno, I've had that
happen to me a lot, right?

00:12:33.596 --> 00:12:34.556
When clarity wasn't there.

00:12:34.556 --> 00:12:35.096
What do you own?

00:12:35.096 --> 00:12:35.816
What do I own?

00:12:35.996 --> 00:12:37.856
And that causes a problem.

00:12:37.916 --> 00:12:42.296
And I think everybody wants to
know what's expected of them.

00:12:42.561 --> 00:12:46.931
If, if you ask any employee on your
team, are you clear of what's expected?

00:12:46.931 --> 00:12:50.381
And they say no, then you need to really
sit down with that person and make

00:12:50.381 --> 00:12:53.261
sure that they understand what's clear
so they're not doing 20 more things

00:12:53.261 --> 00:12:57.611
than they should be, and that they can
feel like they can achieve success.

00:12:57.611 --> 00:13:00.611
What does it look like
for you to be successful?

00:13:00.971 --> 00:13:06.411
And when we did that with this specific
client within 90 days, people stopped

00:13:06.411 --> 00:13:08.211
stepping on each other's toes like.

00:13:08.501 --> 00:13:10.241
The engagement ha rose.

00:13:10.241 --> 00:13:15.201
People were really happy about what they
were doing and managers finally had the

00:13:15.201 --> 00:13:18.561
time to coach instead of just firefight.

00:13:18.681 --> 00:13:23.001
And I think that's the big one because why
should you care about this as a leader?

00:13:23.121 --> 00:13:26.241
Because if you get more time back
in your schedule, it's not about

00:13:26.241 --> 00:13:28.601
you going and having another
day off or like, skipping out.

00:13:28.631 --> 00:13:31.361
It's about you having
more time to coach people.

00:13:31.691 --> 00:13:33.581
People wanna be coached,
they wanna be developed.

00:13:33.971 --> 00:13:37.181
So your goal should always be like, how
do I get more time back in my schedule

00:13:37.331 --> 00:13:40.481
so that I can coach and develop people
to be successful at what they're doing?

00:13:40.571 --> 00:13:42.401
And just keep coming back to that.

00:13:42.491 --> 00:13:45.581
And if people aren't doing all of what
they need to be doing, you have to

00:13:45.581 --> 00:13:48.396
reflective, I've been clear, is there
a clear outcome, is there measurements?

00:13:48.416 --> 00:13:50.116
Is there objective set?

00:13:50.496 --> 00:13:51.071
All of that.

00:13:51.071 --> 00:13:55.451
And it sounds really obvious, but
I can't tell you how many times.

00:13:56.196 --> 00:13:57.726
People are just not clear
on what they need to do.

00:13:57.726 --> 00:14:00.306
And that is step number, like literally.

00:14:00.396 --> 00:14:02.106
And that's because repeat back to me.

00:14:02.106 --> 00:14:06.126
Tell me what you understood
about what success looked like.

00:14:06.186 --> 00:14:07.536
Nobody ever asked that question.

00:14:07.926 --> 00:14:09.036
I had a leader tell me the other day.

00:14:09.036 --> 00:14:12.636
That means I have to spend more
time then clarifying and teaching.

00:14:12.996 --> 00:14:13.776
Yeah.

00:14:14.376 --> 00:14:14.646
Casey Golden: Yes.

00:14:14.916 --> 00:14:16.216
Ricardo Belmar: But
it's time well invested.

00:14:17.076 --> 00:14:20.496
Casey Golden: comes with
building trust to get a no,

00:14:21.046 --> 00:14:21.336
Ricardo Belmar: Yeah.

00:14:21.546 --> 00:14:26.106
Casey Golden: because if, if you don't
have that trust as a leader and you're

00:14:26.106 --> 00:14:31.806
not present and your senior leadership
comes to you and asks you that question.

00:14:32.196 --> 00:14:35.406
You're just gonna be like, well,
of course, even though you may not,

00:14:35.921 --> 00:14:36.211
April Sabral: Yeah,

00:14:36.276 --> 00:14:39.306
Casey Golden: you have that trust
there, you're just gonna say, of course.

00:14:39.576 --> 00:14:40.626
And they're gonna walk away

00:14:40.776 --> 00:14:41.196
Ricardo Belmar: exactly.

00:14:41.196 --> 00:14:42.096
and then nothing happens.

00:14:42.276 --> 00:14:42.666
Casey Golden: here

00:14:42.786 --> 00:14:42.996
Ricardo Belmar: right?

00:14:42.996 --> 00:14:43.206
Yeah.

00:14:43.206 --> 00:14:45.456
And then the outcomes don't
happen the way you want them and

00:14:45.846 --> 00:14:47.436
April Sabral: and then everybody's
like, oh, change the team.

00:14:47.556 --> 00:14:47.796
Ricardo Belmar: Right.

00:14:47.796 --> 00:14:48.456
Change the team.

00:14:48.456 --> 00:14:50.166
When it really, it had to
do with the leadership.

00:14:50.166 --> 00:14:50.176
Yeah.

00:14:50.256 --> 00:14:51.486
April Sabral: Right, and
that's not the answer.

00:14:51.486 --> 00:14:53.676
Because that is so costly.

00:14:53.856 --> 00:14:57.396
It's so costly to keep replacing
team members, and then you just

00:14:57.396 --> 00:14:59.976
end up in the same cycle, so
you have to fix that problem.

00:15:00.141 --> 00:15:00.861
Ricardo Belmar: And break the cycle.

00:15:00.921 --> 00:15:01.251
Yeah.

00:15:01.641 --> 00:15:01.821
Yeah.

00:15:01.821 --> 00:15:05.301
No, it's a great, great point as to why,
this idea of positive accountability

00:15:05.301 --> 00:15:07.106
is so, so critical and so important.

00:15:07.856 --> 00:15:10.406
So April, this has been another
enlightening discussion.

00:15:10.406 --> 00:15:13.316
Thank you so much for highlighting
that the significance of positive

00:15:13.346 --> 00:15:16.136
accountability and really it's
almost like where leadership begins.

00:15:16.552 --> 00:15:16.942
April Sabral: It does.

00:15:17.161 --> 00:15:19.261
Casey Golden: You are an
incredible model for positivity.

00:15:19.311 --> 00:15:22.611
And I've said it before on the
show, we need more retailers

00:15:22.881 --> 00:15:24.351
to think and act this way.

00:15:24.809 --> 00:15:27.119
Well, Ricardo, I'd say that
this episode is a wrap.

00:15:33.828 --> 00:15:36.258
If you enjoyed our show,
we have a simple ask.

00:15:36.528 --> 00:15:40.038
Please consider giving us a five
star rating and review on Apple

00:15:40.038 --> 00:15:42.648
Podcast, Spotify, or Good pods.

00:15:42.948 --> 00:15:47.118
Remember to smash that subscribe button
in your favorite podcast player and

00:15:47.118 --> 00:15:50.658
like, and subscribe to our YouTube
channel so you don't miss an episode.

00:15:51.133 --> 00:15:52.063
I'm Casey Golden.

00:15:52.639 --> 00:15:56.209
Ricardo Belmar: Please follow us and
share your feedback at Retail Razor on

00:15:56.209 --> 00:15:58.669
LinkedIn, Bluesky, Threads and Instagram.

00:15:59.239 --> 00:16:02.929
Subscribe to our Substack newsletter
to preview the best highlights from

00:16:02.929 --> 00:16:05.299
each episode writing your email inbox.

00:16:05.659 --> 00:16:10.369
Visit our website at retailrazor.com
for transcripts and more info about

00:16:10.399 --> 00:16:12.829
each episode and our amazing guests.

00:16:13.159 --> 00:16:16.639
Blade to Greatness is part of
the Retail Razor Podcast Network.

00:16:17.001 --> 00:16:18.071
I'm Ricardo Belmar.

00:16:18.504 --> 00:16:19.684
Casey Golden: Thanks for joining us.

00:16:20.149 --> 00:16:23.479
Ricardo Belmar: Until next time, stay
sharp, lead boldly, and stay human.

00:16:23.599 --> 00:16:25.909
This is the Retail Razor
Blade to Greatness.
