WEBVTT

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Ricardo Belmar:  It's something that
you've called the Retail Leader Paradox.

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And it's really about leading through
uncertainty when everyone around you

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just assumes that you're doing just
fine, but in reality, maybe not so much.

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Steve Worthy: a lot of leaders are, are
in position and they are still struggling

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with knowing exactly how they need
to show up, how they need to actually

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provide information because they're
in such a, a, a leader or, or such a

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position of authority when asked about
something, they need to know the answer.

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They, they feel that they need to
know exactly how to answer X, Y,

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and Z, but a lot of them are still
struggling with that process because

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a lot of 'em don't even have enough,
the, the right person or right

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individual to actually go and talk to.

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there is no better way for you
to learn as a leader than to be

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wrong in a certain situation.

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It's okay.

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It is going to happen.

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We're gonna, you're gonna
get something wrong.

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You're gonna get a lot of things wrong.

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I've learned to, be vulnerable
as a leader when I, I necessarily

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didn't think I had that skill.

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And when you're vulnerable as a
leader, you will find individuals

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who will be able to come into your
corner and, and actually help you.

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You have to make the
investment in yourself first.

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We get so reliant upon organizations
to teach, coach and train us, and we

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are expecting them to help us develop
into the leader that we're supposed to.

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Not gonna happen, not gonna happen.

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Ricardo Belmar: Welcome to Blade
to Greatness, the podcast where

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retail leaders sharpen their edge
one critical skill at a time.

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As we uncover the essential traits
every retail leader needs to thrive.

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I'm Ricardo Belmar.

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Casey Golden: And I'm Casey Golden.

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Each episode we're joined by a guest
who brings one leadership skill into

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sharp focus, and today we're diving
in to a challenge that every retail

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leader knows, but rarely talks about the
paradox of leaning through uncertainty

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when everyone assumes you're fine.

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Ricardo Belmar: And that's exactly why we
are excited to have Steve Worthy with us.

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Steve is the founder and CEO of Worthy
Retail Global, where he helps senior

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retail leaders simplify growth by
focusing on clarity before action

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and purpose before performance.

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Through The Campus and the Forge
Accelerator, he's guided countless

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leaders to define reality, lead
with confidence, and build cultures

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where clarity drives results.

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Casey Golden: Steve also partners with
Competitor IQ, adding a human intelligent

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lens to retail and banking insights.

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He's seen firsthand how environment
impacts retention, decision

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making, and team culture.

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From Worthy Retail Global's 2025
Retail Leadership Development Study,

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we've seen just how many experienced
leaders carry the weight of constant

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disruption, quietly, believing they're
supposed to already have all the answers.

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Ricardo Belmar: We're thrilled to have
Steve here today to unpack this paradox

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and help us really understand what
leaders are struggling with right now.

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Casey Golden: Now before we dive
in, we have a quick ask for you.

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If you like our show, why not give
us a five star rating and drop us

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a quick review on Apple Podcasts,
Spotify, YouTube, or Good pods?

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We really appreciate your support.

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Ricardo Belmar: And of course, if
you do like this show, you owe it to

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yourself to check out the other shows
in our Retail Razor Podcast Network.

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The Retail Razor Show, the
original, of course, Retail

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Transformers and Data Blades.

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You can find them in your favorite
podcast player or visit our YouTube

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channel, where you can find them all.

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Now, let's get into it.

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Here's our conversation with Steve Worthy.

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Casey Golden: Steve, welcome to
the Blade to Greatness podcast.

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Steve Worthy: I am super
excited to be here.

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I've been looking
forward to this all week.

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Ricardo Belmar: Yeah we have, we've been
so wanting to have you on the show for, I

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don't know how long now, Steve, especially
on the Blade to Greatness podcast just to

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talk about all the leadership challenges
and skills, every leader should master.

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If we think of an expert to bring
on we immediately gravitate to you.

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So this is a thrill, real
thrill to have you here.

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oh yeah.

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I, we, we know this is gonna
be an energetic conversation

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a hundred percent.

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Steve Worthy: episode was, I
mean, energy, we could another.

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Ricardo Belmar: Yeah, exactly.

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Exactly.

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Awesome.

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Awesome.

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So today's topic, we're gonna talk about
something I think is really important

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for retail leaders to understand.

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It's something that you've
called the Retail Leader Paradox.

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And it's really about leading through
uncertainty when everyone around you

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just assumes that you're doing just
fine, but in reality, maybe not so much.

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So talk to us a little bit more
about this retail leader paradox.

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Steve Worthy: it's interesting.

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It came out of a study, right?

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So last year we wanted to do a study.

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We wanted to actually hear from the
retail leaders in the field and not

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just in the States, but retailers,
retail leaders, all, all over the world.

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So, we did a study, 600 and
21 different leaders all like

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I said, all over the globe.

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And it was interesting because what some
of the things that came out of there

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was that we realized that didn't matter.

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The the geographic location.

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Like these leaders, these retail
leaders are all still struggling

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with, with some of the same things.

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And what came out of it was the idea
that a lot of leaders are in position

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and they are still struggling with
knowing exactly how they need to show up.

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How they need to actually provide
information because they're in such

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a, a leader or, or such a position of
authority when asked about something,

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they need to know the answer.

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They feel that they need to know
exactly how to answer X, Y, and Z,

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but a lot of them are still struggling
with that process, because a lot

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of 'em don't even have enough the
right person or right individual to

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actually go and talk to about some
of the things that they're needing.

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So a lot of the comments that we
received was around uncertainty.

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There was a lot of comments around,
you know what, Steve, I actually

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know my job just enough to get by.

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But when I'm asked some tough
questions, I don't know the answer.

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I need to find a solution.

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I need to find the right avenue in
which I can actually have this answer.

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So what we've, we call it
the Retail Leader Paradox.

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It's actually, being in a position
to know, but a lot of times you don't

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know everything that you need to know.

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Casey Golden: Yeah, it's not
like you go to, ex extra training

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every time you get a promotion.

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Right.

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Ricardo Belmar: If only,

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Steve Worthy: Yeah, exactly.

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Ricardo Belmar: well so how, how should
leaders look at this, this uncertainty?

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How should you, what would you tell a
leader that they should change in how they

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show up every day because of uncertainty.

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Steve Worthy: that's a great question.

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You know, I learned this a long time ago
actually when I was in the military, and

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it's, it stuck with me is that even in
uncertainty as leader has to be certain.

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And I remember one of my commanding
officers telling me that, and I was like,

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I think I was 18 and 18 at the time.

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I said, what are you talking about?

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What does that, what does that even mean?

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How can you be certain in uncertainty?

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He said, Worthy, how do, how are you
showing up each and every day, even

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when you don't have a lot of the
information to make a solid decision?

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How are you providing reality for yourself
and also for those that you're leading?

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That's extremely important.

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So showing up in uncertain times is
really being able initially to define

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reality for yourself and for your team.

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Don't hold back.

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Don't hold any information
that's going to be vital.

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To, to them as a leader for them to grow.

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And so when I heard that I heard
that saying, I actually started,

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I've been using it my entire career.

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Now, even in uncertain
times, you have to show up.

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You have to be certain partly
because your team is looking for you.

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They're looking at you, they're
looking for you at as that fixed

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point to understand where to go.

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How do they need to act, what do they
need to be doing in this moment in time?

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And in the retail space there's no other
training ground other than the military

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when it comes to being uncertain .When
it comes to the changing of the guard.

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When it comes to new initiatives
coming down from HQ that need to

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be implemented within 24 hours.

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There are, it's no better training ground.

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And so the retail leaders that
I've been speaking with understand

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now that even when they're in
there are uncertain moments.

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There have to be a measure of un
of certainty as they communicate.

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Casey Golden: I think that's
like a, that's a great quote.

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It's a great reference point also,
if you are dealing with, we just

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came through like a pandemic.

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We've gone through political
challenges, we've gone through economic

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challenges and it's just felt like
24 7 whiplash, like quarter after

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quarter, after quarter after quarter.

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Ricardo Belmar: Right.

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Casey Golden: And so we, it
is a skill that just is flex.

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This is what I believe.

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This is where we're going.

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I'm certain of this, it might be wrong,

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Steve Worthy: Hmm.

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Casey Golden: But we're executing, and
this is, this is the path we're taking.

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Steve Worthy: That's such a,
that's, that's a, I love that

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you said that point around it.

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It could be wrong.

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I think that's the fear that we see,
and I hear it all the time in the

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leaders that I coach in the companies
that we train in, is that uncertainty,

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is that fear of being wrong.

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And I got, I gotta tell you, there is no
better way for you to learn as a leader

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than to be wrong in a certain situation.

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It's okay.

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It is going to happen.

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We're gonna, you're gonna
get something wrong.

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You're gonna get a lot of things wrong.

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I remember I was having a
conversation with someone.

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I was mentoring and this was
probably about 10 years ago.

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And we were sitting down having coffee and
we're just talking about different things.

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And he said this to me, he said, Steve,
you know, one of the thing I've realized

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is that 85% of the time that you talk and
that the things that you give is something

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that you, when you got something wrong.

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I didn't even realize that.

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I didn't even realize that
that was the conversation.

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Those were the things.

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But that once again, that, that
conversation stuck with me because

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I think it, I think I realized that
it was important for me to have

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conversations in context of when.

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I did fail, or I did get something
wrong, or I did have a talent issue, or

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something along those lines because the
success factors are easy to, you know,

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pump your chest out and talk about,
but man, when you can get something

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wrong, a talent move, a store opening,
a market visit, right from the CEO,

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all those different things matter.

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So being able to, to speak about
when you're having a difficult

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time, I think it's more important
for a leader especially nowadays.

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Ricardo Belmar: Yeah,
that's a great point.

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So, that leads to another question.

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So even when you, do get things
wrong and you might be inclined to

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second guess what your next step is.

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How do you think about who to turn to
if you want to bounce ideas off, if you

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want help, if you want to talk things
through, how do you identify who to go to?

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Steve Worthy: Yeah, that's a great
question actually, our good friend,

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Ron Thurston and I  were having this
conversation a couple of weeks ago.

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I have been very fortunate, and I
think he's been very fortunate too,

00:11:15.880 --> 00:11:20.920
in the context of having really good
mentors and coaches in, in our career.

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Whether it's from the military or
even when we, when I moved into

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the retail space, and I've had the
same executive coach, Coach Perry

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for the last six, seven years.

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And I gotta tell you, I'm a,
I've been a fan of coaching and

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mentoring because of that, because
I've been a beneficiary of that.

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I think partly it's because, i've learned
to be vulnerable as a leader when I

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necessarily didn't think I had that skill.

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And when you're vulnerable as a
leader you will find individuals

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who will be able to come into
your corner and actually help you.

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I also think it's important
that you study leaders.

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I think it's important that
you study those around you, you

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study those who are above you.

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I also think it's important that you study
leaders who are outside of your market.

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A large part of the individuals that
I've had within my corner to bounce ideas

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and things off of were not in a retail

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Ricardo Belmar: Mm-hmm.

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Steve Worthy: They were just solid
leaders in telecommunications,

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sales, or whatever it may be.

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But I studied them whether they were
somebody at church or somebody or

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a friend or a mutual acquaintance.

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But I really studied them to see
how they made decisions and how

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they show how they would show up.

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And once I was able to determine that,
oh my gosh, okay, Ricardo's that guy.

00:12:33.275 --> 00:12:37.205
I need Ricardo for X, y, and z.
Then I would go to Ricardo for that.

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And this is, this leads into what we
address with our training and on The

00:12:41.295 --> 00:12:46.005
Campus is that we feel that it's important
for you to have a functional mentor.

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So it's not just a mentor.

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You need people who are very specific
and geared towards operations,

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towards hr, towards diplomacy, right?

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Inside of an organization.

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We, there are so many different
things that you need to know.

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How do you need to maneuver?

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Who do you need to have
a conversation with?

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What does that conversation
need to look like?

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So there needs to be intentionality when
it comes to actually reaching out and

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having some of those functional mentors.

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So I think studying people.

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And also being very vulnerable
with understanding what you lack

00:13:16.520 --> 00:13:18.375
so that you can actually get the
right person to help you out.

00:13:19.475 --> 00:13:20.315
Ricardo Belmar: Yeah, that is important.

00:13:20.315 --> 00:13:24.245
And I love the point about how sometimes
you need to look outside, right?

00:13:24.245 --> 00:13:27.735
Your immediate, obviously outside your
organization, outside your market, just

00:13:27.735 --> 00:13:31.485
to get that different perspective from
someone from the outside looking in at

00:13:31.485 --> 00:13:34.935
where you are, where they may come up
with something completely unexpected

00:13:34.935 --> 00:13:36.135
that you would never have thought of.

00:13:36.581 --> 00:13:37.211
Steve Worthy: A hundred percent.

00:13:37.211 --> 00:13:39.311
It's like when you visit a store, right?

00:13:39.361 --> 00:13:41.911
Everybody would get amazed when,
you fly into town and you walk

00:13:41.911 --> 00:13:44.321
a store and they're like you can
see things that they couldn't see.

00:13:44.321 --> 00:13:46.331
And I was like, this,
listen to me I'm not gifted.

00:13:46.571 --> 00:13:47.556
It's just the fact that you.

00:13:48.406 --> 00:13:49.126
Ricardo Belmar: You're
in the middle of it.

00:13:49.246 --> 00:13:51.466
Steve Worthy: Yeah, you're in the middle
of it every day, so you don't see it.

00:13:51.466 --> 00:13:55.036
So you're walking past it Here I come
in and I feel like I'm the superstar.

00:13:55.036 --> 00:13:55.996
They think I'm the superstar.

00:13:55.996 --> 00:13:56.746
It's that's not it.

00:13:57.106 --> 00:13:59.786
And I think that's, it's the
same thing holds true for mentors

00:13:59.786 --> 00:14:00.926
and for people around you.

00:14:01.256 --> 00:14:02.756
They can see a lot of things.

00:14:02.756 --> 00:14:07.406
Oh my gosh, my coach, he can, oh my
gosh, he can, we, before we even sit

00:14:07.406 --> 00:14:10.226
down to have a conversation, he's
already telling me about myself.

00:14:10.586 --> 00:14:13.371
Because he can see things in me.

00:14:13.371 --> 00:14:16.771
He understands my patterns, he understands
how I think and how I see things.

00:14:18.176 --> 00:14:19.346
Say, Steve, let's talk about this.

00:14:19.346 --> 00:14:20.846
And I'm like, how did you even know?

00:14:21.206 --> 00:14:22.226
So it's so important.

00:14:22.466 --> 00:14:25.796
People that are probably outside of
your, outside of your, your industry..

00:14:25.891 --> 00:14:26.221
Ricardo Belmar: Yeah.

00:14:27.121 --> 00:14:30.181
So o one thing I feel like I'm hearing
too, from what you're describing, even

00:14:30.481 --> 00:14:35.011
in, in getting through uncertainty and
having to show up and show certainty to

00:14:35.041 --> 00:14:38.701
help other, to lead others through that
uncertainty, at what point is it okay

00:14:38.701 --> 00:14:43.911
to recognize that maybe you're not fine
and, and you need to do something else?

00:14:44.901 --> 00:14:45.891
Steve Worthy: That's such a good question.

00:14:45.951 --> 00:14:47.061
That's such a good question.

00:14:47.601 --> 00:14:51.551
My team, they would often they would say,
Steve, I hate when you say this, but it's,

00:14:51.581 --> 00:14:56.081
but they realize that it was true, is that
you have to change before it's necessary.

00:14:56.781 --> 00:15:01.831
I think in do, in that, in, in that
scene and in that idea it requires

00:15:01.831 --> 00:15:05.731
you to do a lot of introspection,
360 degrees assessments.

00:15:05.761 --> 00:15:09.121
All of those different things bevo
be available for feedback, all

00:15:09.121 --> 00:15:10.201
those different aspects, right?

00:15:10.201 --> 00:15:14.031
Because if you're not, then
you are not going to see when

00:15:14.031 --> 00:15:15.051
it's time for you to change.

00:15:15.441 --> 00:15:16.911
And I say that because.

00:15:17.311 --> 00:15:21.491
Especially in the retail space
things happen so quickly and

00:15:21.501 --> 00:15:23.501
we get things get commoditized.

00:15:23.801 --> 00:15:28.191
Our leadership style, our communication
style, how we talk to people,

00:15:28.371 --> 00:15:31.311
how we may see this individual
show up and how we show up.

00:15:31.311 --> 00:15:36.271
Because we get commoditized because we
have to hurry up and change and morph

00:15:36.601 --> 00:15:40.381
into the new offerings and into, and
the new changes that are taking place.

00:15:40.711 --> 00:15:45.046
And so in, in actual, in doing
that, we morph into this person.

00:15:45.346 --> 00:15:49.066
But before, if we want to grow, if we want
to do anything more, we have to figure out

00:15:49.076 --> 00:15:52.351
what are the things that we're missing,
what are the current gaps that we have?

00:15:53.486 --> 00:15:56.096
And you have to be very open
and honest with yourself.

00:15:56.306 --> 00:15:59.961
You get that information, you
get that feedback, and I tell

00:15:59.961 --> 00:16:01.341
this all the time to people.

00:16:01.581 --> 00:16:03.831
You have to make the
investment in yourself first.

00:16:04.731 --> 00:16:10.371
We get so reliant upon organizations
to teach, coach and train us, and we

00:16:10.371 --> 00:16:13.941
are expecting them to help us develop
into the leader that we're supposed to.

00:16:14.506 --> 00:16:16.216
Not gonna happen, not gonna happen.

00:16:16.516 --> 00:16:21.286
They are gonna help you develop and
grow according to their parameters,

00:16:21.406 --> 00:16:24.196
according to who they are and
what they really wanna stand for.

00:16:24.196 --> 00:16:28.706
But you as a leader, you need to
understand the bigger scope of your

00:16:28.706 --> 00:16:32.476
leadership prowess and how you can
impact not just the people around you,

00:16:32.686 --> 00:16:36.586
but people that are actually outside
of your sphere of influence, because

00:16:36.586 --> 00:16:39.436
that's the most important parts, not
just the people that are around you.

00:16:40.286 --> 00:16:43.676
People that are outside just your sphere
of influence, how are you addressing that?

00:16:44.091 --> 00:16:44.451
Ricardo Belmar: Yeah.

00:16:44.601 --> 00:16:45.471
Yeah, that's a great point.

00:16:45.551 --> 00:16:49.571
Steve, as I, I knew this would be, this
has been such an enlightening discussion.

00:16:49.601 --> 00:16:52.571
Oh, thank you so much for
highlighting what I think is

00:16:52.571 --> 00:16:53.891
an incredibly important topic.

00:16:53.891 --> 00:16:56.741
I'm sure almost every retail
leader is at some point dealing

00:16:56.741 --> 00:16:58.181
with this maybe right now.

00:16:58.521 --> 00:17:02.341
And needs to overcome and master their
ability to work through that uncertainty.

00:17:02.690 --> 00:17:03.080
Steve Worthy: Yeah.

00:17:03.140 --> 00:17:03.710
No, thanks.

00:17:03.710 --> 00:17:04.340
Thanks for having me.

00:17:04.340 --> 00:17:05.000
I'm excited, man.

00:17:05.050 --> 00:17:07.770
For people to learn a little bit more
about themselves so that they can

00:17:07.770 --> 00:17:08.730
move forward to where they need to.

00:17:09.735 --> 00:17:12.700
Casey Golden: think it's always
a nice thing to, do some looking

00:17:12.700 --> 00:17:14.410
in come the end of the year.

00:17:14.500 --> 00:17:17.460
I think we can all take
a beat for that one.

00:17:17.880 --> 00:17:20.040
So, Steve, just great insights.

00:17:20.040 --> 00:17:22.680
I have no doubt you'll
be a new fan favorite.

00:17:24.300 --> 00:17:30.310
Thank you for, for sharing your energy and
starting such a inspiring conversation.

00:17:30.760 --> 00:17:33.730
One that we should probably
be having with ourselves and

00:17:33.730 --> 00:17:35.470
finding some mentors around us.

00:17:35.851 --> 00:17:36.451
Steve Worthy: Outstanding.

00:17:36.719 --> 00:17:39.029
Casey Golden: Ricardo, I'd say
that this episode is a wrap.

00:17:46.203 --> 00:17:50.913
If you enjoyed today's episode, please
give us a five star rating and review on

00:17:50.913 --> 00:17:53.433
Apple Podcasts, Spotify, or Good pods.

00:17:53.433 --> 00:17:57.723
And don't forget to hit subscribe on
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00:17:57.723 --> 00:18:00.003
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00:18:00.063 --> 00:18:01.143
I'm Casey Golden.

00:18:01.833 --> 00:18:03.003
Ricardo Belmar: We'd
love to hear from you.

00:18:03.093 --> 00:18:06.303
Follow us and share your feedback
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00:18:06.333 --> 00:18:07.953
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00:18:08.283 --> 00:18:11.433
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00:18:11.553 --> 00:18:15.513
from every episode, and visit
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00:18:15.513 --> 00:18:17.643
more details about our amazing guests.

00:18:18.113 --> 00:18:21.303
Blade to Greatness is part of
the Retail Razor Podcast Network.

00:18:21.753 --> 00:18:22.323
I'm Ricardo Belmar.

00:18:22.943 --> 00:18:24.053
Casey Golden: Thanks for joining us.

00:18:24.361 --> 00:18:27.811
Ricardo Belmar: Until next time, Stay
Sharp, Lead Boldly, and Stay Human.

00:18:28.231 --> 00:18:30.421
This is The Retail Razor
Blade to Greatness.
