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Hey, this is Jules and welcome to the pool party. I have missed doing regular episodes so so so much.

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I took a couple of weeks off of recording the podcast and there's a good reason for that.

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I am relishing in the end of summer but before I really talk about that and what's been going on,

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I wanted to give you a little bit of an outline for today's episode because it's actually super

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relevant to what I've been up to, what I've been working on and what I want to talk about today.

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If you're new to this podcast, my name is Jules and on the pool party, we talk about design

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education, how to start a brand, basically bootstrapping and doing it yourself for

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beginners. In the world of the internet, you can start a brand online, you can make a YouTube

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channel, a TikTok and essentially market yourself by yourself. Now, I've been a brander, marketer

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and content creator for many years now with a variety of experience in each of these sects

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and what I've really determined is that I love helping other people and I think it's great if

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you have an idea, you have the drive and consistency to get going. I'm here to help you with the

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elements that are a little bit more in the hands or realm that you would leave to a professional.

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I'm going to say that very lightly because there's a lot of great free information online these days

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but what I'm doing is bringing my years of experience, my tactical mind and strategy and

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then also all the hours I spend on the internet today and talking with people to give you basically

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a brief, a very in the moment lay down of how things are going in the design industry, what I see

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online and how things are going in the world of social media. This is relevant because many of the

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jobs, formal jobs, I've done over the past four years since 2020 have been as a production artist

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for social media agencies. If you have no idea what a social media agency is, they're essentially

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most of the time these remote companies that are set up online, they function fully remote and they

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work with client partners, companies, content creators and brands all in different capacities

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to create content for social media channels from scratch and the goal is to keep audiences engaged.

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It's to, for lack of a better phrasing, win the internet, to keep making content that keeps people

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engaged, to understand audiences and mirror back to them what they believe themselves to be. I've

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never actually phrased it that way before but that is what's working in the world of the internet

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these days. People no longer want to see brands marketing in a traditional sense. It's gross,

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it's tacky, it feels overdone. However, I don't necessarily think that's true for individual

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content creators and sometimes people love to see the little guy win so if you're just starting out,

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sometimes it helps to know some of these insights on branding, strategy, just to help give you a

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leg up because let's be honest, starting anything by yourself in the beginning is challenging.

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There's truly just a lot of mental work and thoughts, maybe even your own negativity bias

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that you have to work against just to start a creative project, be consistent and keep on

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going. It's one thing to show up and make a video for example one time but then to keep on doing it,

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get better and then grow an audience is another task. That might be the case if you're taking on

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the endeavor of becoming a content creator or making videos on YouTube for example but the same

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thing applies if you're in the world of blogging, if you're making music, if you put on events,

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not everything is the flow in the start. It takes mental work, mental fortitude and consistency

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to keep on going. So what I'm doing here on this podcast is essentially serving as a cheerleader

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to tell you to keep on going, absolutely keep on going and then I'm going to give you some insights.

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I'm going to give you a little bit of a digest on what I see in the creative world, online,

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freelancing, etc and that's what today's episode is going to be about. So today I'm going to talk

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about passion projects, how I started designing through passion projects and I'm going to give

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you some encouragement to start a passion project if that's what you want to do. The second thing is

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to essentially talk about the pink elephant in the room which is the state of the design market

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and the job market mostly in the United States but many people I know in their 20s, 30s have been

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impacted negatively in some form or shape over the past four years by layoffs, culture shifts

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and maybe you're a designer, you work in the design industry or the tech industry and you want

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to keep on going. It's not always easy. I've heard of people who've gone through multiple rounds of

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layoffs but I know that's an ugly word to use. The second part of this podcast is going to be

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about how to deal with uncertainty, how to keep your motivation up and then piggybacking, yes,

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off of that subject of passion projects in order to keep the good vibes going because that's a lot

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of what this is about, building structure and so later on in this podcast we're going to talk about

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building structure without truly killing your vibe in a 9 to 5 prison type of way and that's also

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going to account for some factors that you might need to consider if you are starting a passion

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project. So that's what today's episode is about. We're gonna dive in and before we start, I just

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want to let you know that if you go to juliaespero.me, j-u-l-i-a-e-s-p-e-r-o.me, I offer

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key art services for podcasters, musicians, writers and live events specialists. If you ever need help

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with your key arts, you can hit me up. I'm offering a package on my website at the moment. You can go

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to my website and look at services and if you've been looking for a designer to work with, if you

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are specifically a musician, dj, podcaster, writer or live event specialist, please reach out. I would

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love to work with you. If not, if you want to do this by yourself, by all means go ahead. I think

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that's a fantastic idea and I've created this podcast to essentially help you on your journey.

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So start from episode one. This is your big brand book and how to do it by yourself. Today, we're

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getting away from that structure of discussing branding and how to bootstrap and we're going

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more into the realm of okay, you've already started and now you need motivation to keep on going. I'm

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so excited to dive in with you today on this episode of the pool party. Amazing. Now, as much

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as I don't want to spend a ton of time talking about my personal design background, we're here

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to talk about you. I want to start off this segment on passion projects by discussing a story about

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how I got into making zines, which eventually led to my career in design. But the whole point of

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my intro is to let you know that it's essentially discussed that passion projects are your creative

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playground. I started making zines when I was in college and back in 2016, maybe even earlier,

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I was traveling back and forth between San Francisco and Brooklyn and both of those cities

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had an independent book fair that I love that I believe still happens today called Printed Matter.

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And at the Printed Matter book fairs, a bunch of indie publishers and graphic designers would

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print their own booklets, create posters, and then sell them to people. And these books were like

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some of the coolest, most visually interesting works I had ever seen in my life. And it really

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got me thinking about how I as an independent person, my approach making a zine or something

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I could pass around as an art project. I later ended up taking a graphic design class at school,

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but oddly, they didn't really teach graphic design at all in this class. A lot of the time,

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the professor spent the class talking about his own design projects, a lot of theory,

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and then this is my beef with a lot of classes at Stanford too. I know I roll whenever I say

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Stanford, but I promise you the downside of going to a research institution with any curiosity of

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making projects, especially projects that require like a skill set. Sometimes the downside is that

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you don't really learn that trade or that specific skill in a really actionable, instructable way.

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And sometimes professors love to just talk about themselves. And so in this graphic design class,

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we would get assignments, but we would be told to use Photoshop or Illustrator, but we would be given

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basically no information on how to use Photoshop or Illustrator. So at the time we had a library

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where I would go to and study, but they would also loan out iPads and Apple pencils. And it was

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during this class that I fell in love with Illustrator for Adobe on the iPad. And before

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I even knew how to design using a lot of the Adobe Photoshop speed, like Illustrator, InDesign,

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Photoshop, I was basically hand drawing a lot of my work directly onto a tablet using this program

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that I just taught myself how to use. And it was super easy too, because if you've never used an

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Apple pencil and iPad before, you're basically just drawing, you're drawing digitally and it's

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very easy. That was great for me because I could then create my zine. So I took a format, just a

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one page zine, the kind that they used to pass around like in the 1960s, a really easy format,

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it's one page, and then you just cut a slit in the middle and fold it up a certain way. And it's like

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a mini magazine, but using what I had seen at these printed matter book fairs that I went to

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and using the tech that I basically got from the library, I was able to make my first graphic

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design project without knowing really how to use any of the tools. And granted, I was a student at

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the time, so I had resources that were available to me, but you really got to just use what you

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have available to you, especially when you're just starting out and don't discount any free resource.

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If you have a friend who will let you borrow an iPad or let you play around on like their

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Canva subscription, try it out. There's a lot of free resources these days and that is like my whole

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spiel with this story. You can use many different tools to create things and surprise, there's no

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one right way to do it. If you have good taste, time, and some patience, you can make something

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pretty amazing with a lot of free tools that you find. And if you really care about your craft and

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the work you do, a lot of times subscriptions will cost you maybe $30 a month or something.

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So give yourself some time, plan for that, and it's pretty easy to get off the ground with very

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little investment. But consider everything you have at first. If you don't have money, then maybe have

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paper and magazines. If you're a musician, use the tools that you have. You don't need to learn how to

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produce when you're just starting out. Don't go for the hard thing, go for what you have and start

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there. So the whole point of passion projects is that they're meant to be a creative playground.

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They start from a point of passion where you're genuinely interested in what you decide to pick

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up. And from there, there are really no rules. There's no one you need to impress but yourself.

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And that's the magic of this. Dive into what excites you and don't worry about where it might lead.

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It's all about the fun and the learning process. This is so important whether you're just starting

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out or you've been going for many years working on your craft. Eventually, there will be a time

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where you have to show up and you might not have a lot of excitement, but you might have a lot of work.

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And this is why passion projects are so important. You have to find a way to cultivate that interest

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and then remember why you started or why you are getting started in the first place. It all starts

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from a place of inspiration and whatever you create with your artwork in your time is going

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to inevitably inspire someone else to pursue their passion. That's the beauty of this. Creativity

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and growth, it's for you. It 100% is. But consequently, you're going to end up inspiring

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someone else to make something. And I think that's pretty beautiful. So again, when you're making your

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passion project, there's no one to impress but you. And I think this is a great place to define

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your passion project from because if you're working, you know, a lot of times if you have clients or a

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boss, you need to impress them. And that is going to be the metric by which your work is defined.

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That isn't always self-fulfilling, but when you decide for yourself to take up a project, even if

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you're not getting paid, even if the only thing you have to invest is your time, you get to work

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up the courage to do something that gives you confidence, that reminds you what it means to

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have fun. And it doesn't really matter what anyone else says. Do you like what you're doing? And I

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think one of the ways to truly go the distance with a passion project is to just show up for a time to

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create for fun and commit to that time. I think what this does is it also trains your brain to

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recognize that sometimes you won't be motivated even for your passions. Like sometimes it's scary

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to create things, to have fun even. Like our brains are wired to protect us, but that wiring

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sometimes prevents us from trying new things that might lead to exciting outcomes because we don't

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even start. One thing I've been working on is saying to my brain, thank you brain for trying

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to keep me safe. And then I do the thing anyways. This happens a lot when I sit down to do illustration.

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I'm really hard on myself and I think just to give you some context of where I'm at, sometimes I have

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a really easy time creating in certain mediums, whether that's like my podcasts or designing for

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work. But then when it comes to like my fun projects and just having a giggle, I for some

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reason lock up. What I'm working on though is reminding myself that my brain works like a muscle.

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I've had fun before in the work I've done and I can find it again. But the best way for me to do

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that is to really take off the pressure, like basically let no one else judge it but me and

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keep on going on a project until I find that like I've had fun and then that's good enough for me.

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And I'm going to encourage you to take up a passion project, especially if you're a creative

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who's working and you've had a really tough time in this current job market. Shifting over to our

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next segment, the economy sucks, but you don't have to. Okay, so let's take a little bit of time to

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talk about the job market for designers and creatives now. I want to be so careful when I

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say this, the economy sucks, but you don't have to. That whole part. Because this isn't some stop

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being poor type of statement. Even if you have been trying really hard over the past four years,

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many people who are so talented, hardworking, and just like exceptional people have had a hard go

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of it. And I've explained a few times how I've been laid off over the past couple of years and

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have basically found that my new jive is working part time for a few companies and doing design

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freelancing. I know there are people out there who are still going through layoffs and I think what

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I want to say is I know how that can hurt your confidence and essentially get in the way of your

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flow, but it's really not about you. You could be literally the most talented, amazing person.

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And if you're working for a company that just doesn't have their priorities straight,

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or their values aligned, or they fail to plan for their, if they fail to forecast correctly,

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that has nothing to do with you and you still might get laid off. So that's what I really mean

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when I say the economy sucks, but you don't have to. It really has nothing to do with you. If you've

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had a bad go at the job market and the creative industry over the past four years, especially

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in a very traditional sense, don't be too hard on yourself. And it can be really scary and

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frustrating, trust me, I know, but you might consider taking on something that's less hefty

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than a full-time corporate job right now or even a full-time job at an agency and that doesn't say

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anything about you, it's just what is working at the moment. And I might be preaching to the choir,

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but I have a lot of friends, especially people in their 20s and 30s who have experienced multiple

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layoffs over the past few years, have maybe been given job offers from companies who then decide

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not to actually follow through with hiring them, or maybe they've been hired by some awesome new

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company, but then said awesome new company falls apart in a few months. It happens all the time,

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and realistically, sometimes it's actually a little bit more stable to take on less, take on

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smaller bites, maybe even get a bridge job, like working part-time somewhere, and then building

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something you care about on the side. There are definitely still opportunities out there, and I've

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received contract opportunities even in this job market. I'm personally not even looking for

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full-time roles in a corporate setting anymore because I got real with myself. I don't really

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like working those types of jobs, and I'm not the only one in that sentiment, I know. I go onto

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TikTok every single day, and I see recruiters who have been working in the industry for many years,

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both tech and creative, and I think with the combination of things like the writer's strike

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in LA, the delayed impact of COVID, a lot of things that were once stable staples are really

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not that any longer. I follow some producers online, and what they're saying about Hollywood

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and LA, for example, right now is that Hollywood is the new blockbuster, and basically what they

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mean by that is blockbuster doesn't exist anymore. Everyone streams online, people go on TikTok, and

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that's how they get their entertainment, and before we had things like Netflix, we used to go

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to Blockbuster and get our VHS tapes and even our DVDs and Blu-rays, but obviously that's not a thing

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anymore. So times are changing if you haven't noticed already, and sometimes the job market

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responds a little bit delayed. A lot of things are going online, and it's probably no wonder that my

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jobs as a professional designer have been in social media and online content creation over the

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past four years. Hardly anyone hires me for print projects or posters anymore. I love those types of

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projects, but oftentimes posters, print projects, those are like the indie projects that people

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hold as their babies. Those are the projects you save up for just to sell fun because nobody,

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genuinely, it's just not the type of environment or time anymore where these are the projects that

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are in abundance. You let me know if I'm explaining that correctly, but what I'm trying to say is that

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I know it can be a lot to accept over the course of four years that the industry totally changed,

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especially if you haven't been in it or you've been on the periphery, but it truly has, and I think we

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need to radically accept that things are the way that they are, and sure, we can mourn, but also

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now that we know this, what do we want to do next? What do we want to do instead? Maybe you're not

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feeling the pressure or you haven't been impacted by all this. In that case, consider yourself

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lucky, but if not, hopefully this little snippet, this little touch base kind of gives you an insight

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of what many ordinary people without connections are dealing with in today's job market. Even still,

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I truly believe that it's cliche, but it's true. Persistence and continuous effort are the key to

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finding opportunities, and you can put this same persistence and continuous effort into your

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passion projects, and who knows? Your passion project might get you another job, or it could

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potentially become your job. There have been many projects over the years that I've dedicated my time

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to as if it's a part-time job, and if it didn't become another way of making revenue for me, it

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became a very staple piece of my portfolio that I use to then get other jobs from different employers,

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and that's why I recommend this, because it's a tried and true method, and I wouldn't really be

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saying this for any other reason. Basically, as things are crumbling around you, like this old

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economic system, this old way of doing things, find things that you like to do that you could handle

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doing consistently and show up for yourself. Show up for that time, do what you have to do in order

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to make your money, create that stability, and then carve out some time where you can play and

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have fun, because that is essential. That is what dreams are made out of, and there's no way around

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that. Genuinely ask yourself, if you are living your dreams, would you be doing stuff that you

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don't like? Would you be doing things very quickly and rushing and doing them consistently? No, right?

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So what I've found over the years is that the only way to make your dreams come true is to essentially

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use the time that you have now, anytime, whether that's 15 minutes, 30 minutes, and investing that

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towards something you love. And then over time, what happens is you allow that time to grow,

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and before you know it, what was once a dream becomes your reality. It's simple, but it's not

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easy. It really is that simple. This is especially true if maybe you're making a stable income from

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something that is like a full-time job to you or a few part-time jobs, and you don't want to

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disrupt your stability. I'm sure you still have 30 minutes here and there that you could train

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yourself to use towards creating and doing something that you love. I think this takes mental effort

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and discipline to build up to. I know, not fun sounding, but you can genuinely just remind

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yourself of what kind of life you're wanting to live and what you want to build, and then remind

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yourself of that as you go into your bubble of creation, and eventually that bubble, that time

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slot you have for your creative fun time will grow. It's keeping that faith and knowing you can make

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that for yourself. All right, up next we want to talk about building structure without killing the

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vibe, and I think the perfect segue into discussing this topic is a TikTok I literally just saw,

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where this Genzier says that she was explaining to her older sister how she just got a job,

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and her older sister said to her, congratulations, but don't forget about your other goals.

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Yeah, so that's how it feels sometimes, I think especially when you have a corporate job, and even

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if you happen to get a job where you're lucky enough to use your creativity and your skills

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in a way that builds some sort of creative identity, maybe not even for you, but for other

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people, I don't mean to scare anyone, and I hate the phrase adulting. I left a therapist once because

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they would not stop saying learning to adult because I just think that's ridiculous. I think

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learning about how to deal with your finances and balance is one thing, but learning to adult is

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just like one of those ridiculous phrases that means nothing. It's like a nothing phrase because

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a lot of ways that people make money are basically made up, and reality is you can either handle it

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and it jives with your working style and your brain and all the other things that you want to

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achieve in life, or it doesn't. It doesn't work for everyone. Like I mentioned before, you might

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already be working a job and then the way that you build your creative empire is, let's not call it

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a creative empire, the way you build your creative bubble is on the side. I think if you ever did

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extracurricular activities as a kid like ballet, sports, I was a dancer when I was growing up.

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Tuesdays 8 p.m, Wednesdays 8 p.m, I would go to dance classes. Sometimes I would be in the studio

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depending on how old I was for four hours in the evening just to dance. And for me, that was fun.

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I wasn't doing it for money, but I set a goal for myself every single week to get better at that

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skill just because I was enjoying it. And I think that's exactly the type of energy we need to be

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tapping into when we're pursuing something we love. This is not like a side hustle, and I think if

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you approach every passion project you have as a side hustle from the get-go, it's gonna drain you

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and it's also gonna be really hard to feel passion from it. And I just have to say, as a person who

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has made the mistake of turning a lot of passions into a side hustle and also sometimes seeing my

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friends do that, it's draining. It's not fun to experience, it's not fun to be around, it has the

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opposite effect. So rather than trying to do that right away, just start from a place of having fun

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and know that if you truly want to stick with this and if you do, a way will be made. That's the

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element of faith. Some people, myself included, even hire coaches for specific career paths they

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want to forge. And you can do that eventually, but until you have the capital to work on that, to put

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in the time, until you have the strong enough belief to know that it's going to happen, there's

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no shame in setting even smaller goals, exploring part-time gigs, giving yourself like 30 minutes

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every single day just to dream. Let's start there. I want to tell you a story about my dad who is

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retired now and he does not have to worry about finances, but he has a ton of time on his hands

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and also a really flourishing garden and he loves watching garden youtube. Recently, he's been on a

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journey to create his own gardening youtube channel. I think he's a perfect example of someone who

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just needs to get started and honestly, this is a bit of a side narrative, but if you have a retired

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parent who has a lot of time, they're the perfect type of person to pursue a creative outlet. They

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don't even have to monetize it, but something to think about, okay? I highly recommend it. Even now,

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as a creative person who does this for my job, I freelance, I work part-time in-house or in

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different capacities. I just, I do what feels good in the moment. I still pursue passion projects. I

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take classes on how to improve my drawing and my design skills. Sometimes, I see new techniques

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other people use and I want to learn how to do that. For me, that helps me maintain the beginner's

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mindset. It helps me remember that not everything is easy at first and then sometimes it gets more

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fun when you get further along the way. Passion projects can be fun and some people will have the

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goal of eventually getting paid to do what they love. That might be you. Who doesn't want that?

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But just keep in mind that not everything happens overnight. It really does take time to grow and

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I've been hearing this a lot lately, but it really is true in that sometimes we can get such instant

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gratification from swiping on our phones, getting the dopamine, but there is something about creating

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that is a little bit more like going to the gym where sometimes it's not fun at first. Sometimes

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it sucks. Maybe there's some thoughts in there. Wow, I should have gotten into the gym a while back

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and it can be hard to break through that wall, but once you do, it's quite fun. It's motivating.

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Seeing the progress itself is the motivator. That's something to consider. Next thing you

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might want to think about is flexibility and keeping the creativity flowing. Balance is maybe

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a myth or an abstraction and I think that there are ways that you can actively be working towards

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goals and then actively resting. Everyone is different. I've known people who work in births

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where maybe they're on tour for a month and a half because they're a dancer or five days out of the

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week they're working at night because they're performers, they're musicians and then the rest

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of the week they're sleeping in until 2 p.m. Balance might not always look like a 9 to 5 sort

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of balance, but one thing that I found really helps me is getting real with what feels good in my body,

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trying to create a repeat pattern that truly helps me feel good, rested, nourished,

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and then taking care of my body on a daily basis but also finding cycles throughout the week and

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the month where I can get appointments in like going to the doctor, going to the gym, maybe

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interspersing that exercise and taking care of my body in ways that aren't super structured but

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integrated into my life. And I think this is also another component of creativity and passion

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projects that is really important. I've had moments in my life where genuinely I was probably going

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through a manic episode where I worked really hard on passion projects to almost a detriment

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where I wasn't taking care of myself or my body as much as I was taking care of my artwork.

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And one of the things that I had to shift as someone who uses my brain a lot is that my body

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and my health is like an art practice in itself and you might relate to this if you're a creative

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person but I've noticed this sometimes that highly passionate individuals whether they're academics

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or very driven sometimes people prioritize habits and routines around work and creating over

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maintaining the body and certain necessary biological cycles. What does that mean? Most

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women really need 10 hours of sleep a night. I'm sure you've heard that most men need around 8

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hours of sleep a night. I genuinely feel that your body cannot really handle sleeping less than 6

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hours a night for months on end and you will probably go through some period of, let me

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phrase this, you will probably go through some period of having to recover if not face sickness

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if you don't take care of your body. That's the simplest way I can describe it. And then dealing

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with sickness is a whole other thing. I think just to get ahead of that as you pursue your creativity

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also pursue a way of maintaining longevity and I don't really think that any creative project

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comes at the cost of health. Something to think about. I want to tell you another story about my

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senior year of college when I was about to graduate and I didn't have a job lined up yet but it was

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about winter to spring maybe like February and at the time I was actually working at the art library

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on campus and I love the art library because it was this beautiful building and had a lot of amazing

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books on photographers, fashion designers, graphic designers and so my job was being an art librarian

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where I would check people's books back in, reshelve the books and keep things orderly and

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organized but in my free time or after I got off work I would get a bunch of books on different

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topics and sometimes I would go through these like sleepless weekends of writing papers for other

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classes and I would do it at the art library but basically what this did was impact my mental health

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in a way. I wasn't really sleeping a ton or eating super well but I suppose you could say one of the

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good parts of this little manic episode was that I would get library books at the time that were

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only one type of color and you can call that whatever you want but would have these phases

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of liking certain colors for example just to really tell you about like how deep this almost

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obsessive compulsion towards colors went. I would go through seasons where I was really interested

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in the color green and then I dyed my hair forest green. I'd take all these photos of things that

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were green like plants and in the winter when it was colder then my hair would change to blue

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and then I would continue this obsession with blue and then come spring my hair was like faded

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and back to blonde but then I developed this obsession with the color orange and yellow and

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so as I was going through the art library I would grab books that were only binded with this really

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distinct sunflower yellow and I got two books at the time one about the canon of work from

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Jean-Michel Basquiat and also Keith Haring and Keith Haring and Jean-Michel Basquiat were two

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notorious street artists who were really popular during the late 1980s to early 1990s in New York

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City and they both died young for a variety of reasons sickness, AIDS in the case of Keith

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Haring or drug overdose with Jean-Michel Basquiat and I don't really I don't romanticize early

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deaths of brilliant artists but I think I was obsessed with this idea of what made them rise

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to fame so quickly and then also meet an early demise and I do think there's a certain darkness

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that comes with this romanticization of throwing your whole life into artwork and producing. For

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example I am going to paraphrase but from what I remember about Jean-Michel Basquiat's life towards

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the end he had a very wealthy sponsor I think who was an older white woman who essentially gave him

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a space in SoHo to make his paintings and what he would do all day all night was make his paintings

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and then also use drugs mostly like opioids and heroin. I think as an adult someone who is in my

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late 20s what I know about Jean-Michel Basquiat is that he did not make it to an old age and it

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honestly makes me really sad to hear about these stories of young artists of color queer artists

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get taken advantage of by older people who essentially see an opportunity for this young

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artist to make a lot of money and become a massive success overnight and then genuinely it costs these

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young people their lives and I think the more I've learned about pop culture and arts not just in that

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particular decade of the United States but even earlier like in the 1960s to 70s I read Just Kids

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by Patti Smith that same senior year and there's a lot of romanticization I think that other people

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project upon Patti's life and she was a woman who got pregnant at a really young age and then ended

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up having to put up her baby for adoption and then moved to New York by herself but she fell in love

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with a queer artist and then they lived life together essentially very poor and like always

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on drugs in New York but they basically face major health problems and also just trying to live life

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not really having stable income while being in New York and that was also a time where I feel like

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you could probably have gotten an apartment for a hundred dollars or something that's like unheard

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of in today's economic terms but if that life was hard I think sometimes what I worry about is that

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there are a lot of young people who romanticize this idea of moving to New York and being young

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broke artists and the stakes are actually way higher these days but it's not just New York it's

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a lot of major cities around the US people work really hard to get in creative careers and even

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the most talented people have a hard time at it sometimes and that's not to discourage you from

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pursuing a creative career but it is to discourage you if you are a young person from romanticizing

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this idea of being a young broke artist there is a reason why that is a trope and I think it's

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because sometimes older wealthier people who know better truly exploit young and talented people

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and this is why I always encourage people to pursue their passions on their own if they want

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to have a creative career because this idea like sponsorship of sponsoring a young strappy talent

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has been around basically forever and the fortunate thing about being in the year 2024 is that you can

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in the safety of your own home or your hometown pursue your creative talents by just putting aside

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some time and then consistently posting online in order to vet people who want to work with you

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who might be able to help you and there's no rush there's truly no rush going the slow route

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especially if you are a young person in your early 20s and there's only a lot of benefit to taking

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the time to mature and develop and maybe even get like a part-time job in a few different industries

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and I'm not saying you have to work restaurant jobs I think you know that's also another trope

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that we saw in the early 2000s of artists moving to cities like New York or LA and then working in

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restaurants while they were auditioning or trying to learn their craft and there's merit in that

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sure but it's not necessarily that's the blueprint and that's what you have to do

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that's why I think challenge yourself to be creative and find what works for you but in the

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sense that you can do it with the most amount of ease for you and also consistency and discipline

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because at the end of the day a lot of this is work when you're making money too we're talking

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about contracts and deals we're talking about like legal agreements in exchange for money or

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we're talking about informal trades and there's a cost-benefit analysis to be done between those

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two things and I just want to throw that on your radar especially if you are a young person trying

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to break into the industry because a lot of people will not put it that simply in those terms but

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that's what it is. Alright folks so let's get back to the topic of passion projects and maybe I shared

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an extreme example of what happens when people capitalize too hard on their art but I think this

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all goes to say that this is why it's important to create from a place where you truly love what

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you're doing and I think passion projects can help keep you on course and also remind you of why

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it's fun to do the work that you're doing. Passion projects can be your secret weapon letting you

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experiment make mistakes and figure out what you really love doing. You can learn new skills and

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eventually get paid to do what you love and from there on it's essentially a never-ending cycle

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of learning and growing. Remember to keep it flexible and light in order to keep your creativity

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flowing. It's so important to stay flexible enough to follow new ideas and opportunities.

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In this podcast, I talk a lot about exercises like mood boarding and staying connected with

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other creatives in order to keep the inspiration coming from other sources that aren't just online.

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It's important to take baby steps and then also recognize that this isn't the type of work that

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you get done in a weekend and are just simply done with. This is life's work and I think that if

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you're doing it correctly, you'll leave enough time to truly take in life outside of putting your

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nose to the grindstone and just producing to produce. So in conclusion, I want to hear if you

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started any passion projects that you love that have helped you learn a new skill, what they

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entailed, and if they helped you get new work or if it's just a fun hobby that you do in your free time.

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I personally love seeing and hearing about other people's passion projects and sometimes I'm more

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inclined to listen and give them my attention just because I want to hold space for things that

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people truly care about and not get bogged down by the type of content and work that is made just to

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essentially fill a void. If you're experiencing the current job market for art and creativity or

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design, keep on going. Perseverance is key and maybe also take a step back. Designing and creating

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art for full-time living isn't everything. I know that might be hard to hear especially if you've

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been looking for a full-time role but if things are going to change, if careers are restructuring

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and the landscape is shifting, it's honestly, in my opinion, worth it to wait for things to settle a

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bit and then jump in during a time where there's a bit more enthusiasm. I think one thing that people

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fail to mention at times during hard times is that a job, while it's great and is a way of making

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money, it can be just that and it doesn't have to really accomplish all the things for you and I

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think that's why I wanted to talk so much about carving out space through the things that you

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really love so that you can hone in on that purity of enjoyment and love and not ask a single position

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to fulfill all your human needs. Anyways, thank you everyone for hanging out today and in the

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next episode, I will be interviewing my friend Marlon who is a designer living in LA and he

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started his career as a graphic designer during the pandemic. Previously, he was a product designer

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and I'm going to ask him a bit about how he feels about being online these days and we're going to

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chat about finding inspiration out in the world. So I hope to see you around next week for that

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episode. Please subscribe and follow The Pool Party, read it wherever you listen to podcasts and if

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it inspired you today, please share it with a friend. My name is Jules and you can find my work

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at juliaspero.me, that's J-U-L-I-A-E-S-P-E-R-O.ME. I'll see you next time.

