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Celebrating the Power of Possibility.

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I'm Laurie Streier, and I believe anything is possible.

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Music

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Welcome to Anything is Possible. I'm Hallerin Hilton Hill, and these are great stories about

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great people whose lives prove that anything is possible. You cannot

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reject the greatness that I am casting upon you.

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I need you not to. My guest is Lori Stryer. Thank you for being here.

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Thank you. I'm convinced you had a cancellation and you needed to fill me in.

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No, no, no, no. Thank you. I have long been an

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admirer of yours, of course a friend,

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and we were just sitting here prior to starting. We have

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known each other for 34 years. It's crazy.

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Isn't it? Yeah, I came with the intention of just coming for one year.

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I was thinking about that earlier this morning as I was getting ready to come here, and I thought,

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oh my gosh, I came here for one year and I'm going on my

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35th year. Amazing. Yeah, it is. It is. It's amazing,

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and I'm lucky. I love it here. So I made some good decisions

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along the way, obviously. I'm going to start in an odd

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place, maybe not an odd place, but this will be a little different.

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You can trust me with this story. Oh, I do, and I do.

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34 years ago when I met you, you were an anchor

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and reporter. Channel 6. I was

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a news reporter at WIVK in radio.

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I remember. And our lives were just

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churning up. We were just beginning. I know. You are now

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the CEO of River Media. What a possibility, right?

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Yeah, what a possibility. Did you imagine? Never. You don't even have to

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finish your sentence. Really? Never did I imagine. No. No. When I

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started out, my goal was to wind up in a larger city,

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anchor the news, and have a family,

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and live there. Never, ever did I imagine where I'd be today.

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Well, here comes the first. I hope this does not make you feel

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uncomfortable, but I'm going to say this. It's hard to make me feel uncomfortable.

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I'm really proud of you. Thank you. That does make me uncomfortable.

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Thank you. That means a lot coming from you. Thank you.

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Because I've watched you evolve.

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And it's just been beautiful to watch.

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Thank you. It's been quite an evolution. Some of it by default,

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and some of it intentional. And I'm very blessed.

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I kid a lot, but I'm very blessed to be where I am today,

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and lucky to be healthy and be here with you. So thank you.

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Let's start with this. When did you fall in love with

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storytelling? I have spent a lot of my life trying to

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understand story. I'm writing a

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musical. I'm writing a screenplay. And I love

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story and storytelling. I do too. When did you fall in love with storytelling?

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I had not expected that question,

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but I think I have an answer. When I was at

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University of Georgia, I went into broadcast

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news, took a class in television production, and I had

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to do my first story. And I'll never forget it. It was about

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a vet who had

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a monkey, a macaque, and I had to tell the story

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how this gentleman brought this monkey home with him after he'd served his time.

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And I remember calling it, the macaque is back. And

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I had a minute thirty to tell that story because they were preparing you for news.

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You know, in news they say, go cover that fire or go cover this

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meeting, and they often give you a minute thirty to a minute forty-five.

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But even back then, Hallerin, I wanted longer

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time. You know, I had more of the story. I did not like the idea of being

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limited. So I think it goes all the way back to college, that first assignment

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to tell a story. And when I told that story, I turned it in at three

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minutes and twenty seconds. They kicked it back. And then

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I came back in at three. So it goes all the way back to college.

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It's crazy. And then I just realized how much I loved to read as a kid growing

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up. What did you read? I loved, I read everything that my father read

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so that I was kind of sucking up to my dad. So if he would read

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something, I can't recall how many books or what I read back then, but I loved

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to read. And now, and then I just fell in love with television.

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And I loved reporting. I loved reporting more than I loved

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anchoring. I loved being out in the field. And I do to this day.

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Is it the people and the stories? It's everything.

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It's the people, it's the stories, it's the time frame.

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Back in news, you had a deadline. You had to be back.

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I'm a little bit of an adrenaline junkie. And so I loved,

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yes, I loved the challenge of getting it back in time.

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Editing it, writing it. Back in our day,

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I'm going to pull you in with me. But back in our day, you went out,

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you covered it, then you came back, you helped edit it.

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It was so different than it is now, I'd imagine.

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Yeah, I loved that aspect of it. The people, the adventure,

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the challenge of the time frame. I just didn't like

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being limited with time. That makes sense. I had a lot more

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to say, Helen.

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Possibility powered by

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Covenant Health

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Home Federal

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and the Knoxville News Sentinel.

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Music

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Thousands of hours of programming for

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the likes of HGTV and TLC, and we'll go

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through all of that. But every one of those programs has a

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reveal. You have characters, they're doing something, and then

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it all goes wrong. Sometimes. And then it gets right. Yeah, true.

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There's a reveal. There is character setting, crisis

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resolution. Those are the four pieces. So if we were to look at the arc

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of your life story, right?

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I think I'm still revealing.

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Still revealing. I think I'm still revealing.

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Was there a crisis or turning point in your life

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that deepened you? That changed you?

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I think there were several. I mean, there were some

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professionally, some personally. I remember

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when I was at Channel 6, my father

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was sick, and I'd gone down to Florida to be with him.

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And then as it turned out, things took a turn, and my father

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was going to pass away. How old was he?

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My father was 78. And so I remember

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the newsroom back in the day, different management

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then said, you need to come back and anchor. You know, we don't have anyone to fill in for

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you on these nights. And I grew up a lot then, quite

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frankly, because then it didn't matter.

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And they figured it out, and they found somebody, but that was a turning

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point in my life. That's big. And then I realized... I grew up in the

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adrenaline world of this business. And I

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burned myself by overwork,

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by saying yes too much, by not having good boundaries.

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It burned me in a way. Somebody once said to me,

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Halloran, that the most empowering word in the English language

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is the word no. And so it took me a long time to get there.

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So I think I started on that date. What other

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crises? I think that was one of the biggest ones. It put it

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into perspective. Life and what's important.

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Another crisis was probably when I was at River,

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River Media that we have today, there

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was a slowdown, a stop down. You know, networks were

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merging. There wasn't a lot of work, and we had to downsize.

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And that was very, very difficult. To this day,

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I pray to never go back there, but it was one of the hardest times of my life,

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quite frankly. So let's look at your career then. You

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finish school, you start anchoring and reporting,

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and then you go to work for HGTV.

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My understanding is you were doing commercials and interstitials

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and that kind of stuff. Talk about that transition. When I was

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I left Channel 6, went on to host a morning radio

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show called TK and Lori in the Morning, 97.5.

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And that just wasn't enough.

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I wasn't happy. I just wasn't happy. And I thought, you know, I love

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film. I love storytelling, as you said. And so I

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went to film school in Rockport, Maine. And then I came

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out and I was a script supervisor over at HGTV.

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I determined quickly that film is not my thing, especially for

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commercials. It's just too slow. I need

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a little bit faster resolution. So I

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was just very fortunate to one day get a phone call from

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River Media that said we're looking for someone

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to help us create and produce a show that later became

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called Trading Spaces. And that's how I joined River Media.

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It was in 1999. So I've had a bit of a path.

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That was a run right there. Yeah, it's tough. Tough show to do.

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Tell me about doing that show. Tell me about the stuff. It was hard.

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You know, nobody really sees the behind the scenes and knows how. You see the final product

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on TV. But back in the day, you know, Trading Spaces

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and for those folks that don't remember it, you had two homes,

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two sets of homeowners, and then you swapped houses or rooms

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in each other's house. And you decorated your neighbor's house and your neighbor decorated

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your house or a room in your house.

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And it was hard. You know, back then, one producer

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who was me, two camera operators that would follow me and follow us around,

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it was just a difficult show to do because you did a lot of running

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between the houses. It was hard. But I loved it because

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I was no longer at that minute and thirty second time frame.

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I was given a full hour. And so I loved it back then.

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I loved being in the field. Did you see yourself growing into being

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an executive? Never. How did that happen? I have no idea.

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I have no idea. I think basically,

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so an executive, meaning where I am today, is CEO of River.

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I make jokes and I say it was by default.

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There were three of us, three partners at River Media and one retired

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and then of course Dee Haslam went on to... Great Dee Haslam.

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Yeah, Dee, she went on to, she now owns the Browns and the

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Bucks and of course all of her philanthropic

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things that she does. She's an amazing person and continues to be my partner

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at River. So I have a CEO title. I don't feel

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like I'm a CEO, to be really honest with you. I really don't feel like I'm a CEO.

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I'm not an office kind of person. I've had nine offices

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that have been allocated to me over the years at River and I haven't sat in one

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of them. They're like, oh, we'll put Lori here, we'll put Lori here. And I mostly

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love sitting in an edit bay or I love being in the field.

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I more consider myself crew than a CEO.

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Because I grew up in the field. I'm a field producer.

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You're a podcaster too. Well,

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I'm setting one up. I was very fortunate to be home

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one day. My husband had a stroke and thank

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goodness I was not in the field. I wasn't on a shoot. And

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he was diagnosed after the stroke with MCI, mild cognitive

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impairment, vascular disease. And

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it's been, and again these are one of those moments that really

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helped shape me. And I learned a lot and again it put everything into perspective.

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So I've gotten very close with folks

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here in town. Also, well actually East Tennessee, many folks who

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are diagnosed with

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memory loss. And it means a lot to me and so I'm setting

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up a podcast to hopefully help people

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whether they're caregivers or people that have

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a diagnosis. And so I'm setting it up at River and we're going to launch

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it later this month. But I think Alzheimer's

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dementia, I think it strikes so many people and so many families

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are affected by it. When Bob got his diagnosis

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I thought, okay I'm going to need a therapist. And I went around and I looked for a therapist

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who could help me through this. And I quickly learned that

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nobody could really help me other than people that understood

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where I was. Either that had a diagnosis or they were the caregivers

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of somebody. So I joined an amazing support group.

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And then one day Bob, my husband, said to me

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we ought to start a podcast and try to help other folks. And

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talk about the latest trials, medicines,

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etc. And just hear from people with a diagnosis.

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And I said to him, you know anything about a podcast? He said

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absolutely not. He said that's why I'm looking to you. So

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hey Halloran, I'm in the early learning stages. But it's

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very important to me. It's very, very important.

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What are you learning personally? Because this is what love looks like

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in street clothes, right? When the person that you

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love is going through something like this, this pushes

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all of the glitz and glamour and CEO and

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none of that is important. It's just all. You know Halloran, I make

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that clear with the folks that I work with at River. And I say

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I mean I know it's cliche but family first. I

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truly believe that. And I try to make it at River

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where we have

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I try to make it at River where we have an open door. Not an open door policy but

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we really don't have hours like 9 to 5 or 8 to 6

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or whatever. It's just come in, do your job and do it well. Be great at what

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you do. But I honestly don't know how folks

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raise kids. I mean have

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a job. Take care of themselves physically and emotionally.

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So I think that's very important.

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And that's what I've really learned over the years. I was so driven for a long time.

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Success and reaching the next level or

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the bigger city or having the highest ratings or the biggest show.

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And it's just everything gets put into perspective.

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So yeah, family first. I think the future of humanity is being more

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human. This is in my opinion. Yes. That's where

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it is. Talk about being a female executive. What's it

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like navigating this business

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because this business is rapidly changing

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and the content space

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and the content business is changing so

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dramatically as people's viewing habits

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change. Always. The platforms they use. Yes. Who's

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buying distributing content. Budgets.

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Budgets. And what's it

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been like to be a female executive navigating all

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of that? What about a female executive who never had any intention of being CEO?

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Couldn't read a P&L statement. All of that.

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I mean, you know, I've had to learn quite a bit. I also

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somebody once said and I loved this expression, to surround yourself with people

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smarter than you, than yourself. That's very easy for me

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to do, Helen. I'm not meaning to be so self-deprecating. But I do

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have common sense and I knew to put people into positions

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who were smarter than me, that knew what they were doing. So that's helped me

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navigate it. I mean, River has an amazing CFO in EIC, Executive in

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Charge, and VP of Current, VP of Operations.

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So just so you know, it's on

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them. I'm kidding. But really, I mean, that was the first best thing

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I did was to find great people. We're lucky.

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River has tremendous partners in HGTV,

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A&E, Food Network, all of the networks where

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as a woman I don't feel any effects of that, to be honest

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with you. I'm treated fairly and very well. So

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it hasn't been a struggle being a woman in my industry.

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That's awesome. It's been great. Yeah, that has not been an issue.

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Are you tough? Am I tough? I'm thick-skinned.

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I had to be. You know? In this business, I'm a

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creative. And so you turn in a show that you think is great,

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Network looks at it, and they're like, yeah, no, try again. So

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when that happens to you, I've been doing this now at River Media for 25 years,

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it makes you tough. You better be tough.

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Thick-skinned. Thick-skinned.

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Here's what I've learned about thick-skinned. It has

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its attributes and flaws

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in this regard. I've had to develop an incredibly

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tough

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mind, but it desensitized me.

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Really? Yeah. That's interesting. Like, like.

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Give me an example. I don't mean to put you in the chair, but I'm so curious.

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I'm surprised when people are nice.

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Oh, yeah. And one day I was just thinking about those

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like, wait a minute, I'm

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desensitized to a certain degree. Yeah, interesting.

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Right? Yeah. And it has affected what I expect from people.

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I don't expect people to be great toward me.

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What I expect is I will figure out how to navigate

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the tough stuff. Yeah.

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And I don't know if you having had to develop

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a thick skin, if your skin has gotten too thick.

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I hope it hasn't. You know, I'm tough.

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I mean, I'm tough in that I have to be

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to a degree with what we deal with at work.

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And I'm never surprised when people are nice to me or kind.

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I'm so grateful, if that makes sense. You know, I'm just so grateful

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because I guess we're blessed.

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In this area where we live, in Knoxville, in East Tennessee,

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people are kind. Before you go, I would love for you to imagine

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somebody looking and they're thinking about the possibility of their life.

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We've kind of taken a journey here. Yeah.

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What have you learned about pivots and possibilities?

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Because you have to pivot a lot. You've had to change throughout your life. All the time.

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I think you have to pivot toward happiness. I hope that doesn't sound

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too schmaltzy, if that makes sense. I think you have to pivot toward

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family, toward friends, you know, and to what

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makes you happy. I mean, that's just, I think that's what I've learned

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the most. And it's hard. I told somebody the other day,

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and I think I even mentioned it to you, Halloran, somebody said to me, boy, isn't it great to own your own

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company and to run your own company. There are days, Halloran, where I would really

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just rather get a paycheck and go home because I also

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feel very responsible for all the folks I work with.

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So, it's tough. That's the tough part of it.

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But then the best part of it is when you succeed and you see

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folks, one of the folks,

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one of my colleagues just recently bought or

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got her daughter writing lessons. You know, they never

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thought that they could afford writing lessons. I have another colleague who paid off

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her house. And it's that, when I see that,

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it makes everything worth it. It does. You know, just seeing that

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I'm able to provide jobs for people and

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I'd like to think happiness. I'd like to think stability.

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What a great life you have produced and are producing.

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Thank you for being our guest today. Thank you. I couldn't have done it without folks like you

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and all the folks around me. And that's the truth. Really.

