WEBVTT 00:00:15.560 --> 00:00:37.380 The Prosperity Blueprint! Welcome back to The 00:00:37.380 --> 00:00:40.979 Prosperity Blueprint. I am Rashida Jackson, the 00:00:40.979 --> 00:00:44.079 business midwife and your host for tonight. I 00:00:44.079 --> 00:00:46.920 thank you all for sitting with me going through 00:00:46.920 --> 00:00:50.740 the last six weeks. We have six weeks have passed 00:00:50.740 --> 00:00:54.060 already. We have dedicated the last six weeks 00:00:54.060 --> 00:00:56.820 and we will dedicate the continuing next four 00:00:56.820 --> 00:00:59.479 weeks to finishing the 10 steps to build a business 00:00:59.479 --> 00:01:02.280 that works. Why would we do that here on The 00:01:02.280 --> 00:01:05.469 Prosperity Blueprint? because there are many 00:01:05.469 --> 00:01:08.170 blueprints and there's many ways to get to prosperity. 00:01:08.670 --> 00:01:10.450 Building a business is one of them and it's one 00:01:10.450 --> 00:01:12.569 of the choice ways that I believe that we all 00:01:12.569 --> 00:01:16.670 as Kingdom believers should look into. Maybe 00:01:16.670 --> 00:01:18.790 everybody won't run the same business, maybe 00:01:18.790 --> 00:01:22.010 everybody won't have a business that people can 00:01:22.010 --> 00:01:24.590 actually see, but at least you'll have the opportunity 00:01:24.590 --> 00:01:27.569 here to listen to 10 steps that will show you 00:01:27.569 --> 00:01:30.739 how to build one. that will work so in weeks 00:01:30.739 --> 00:01:33.040 one through six we answered the following questions 00:01:33.040 --> 00:01:36.859 why am i building how do i structure it how do 00:01:36.859 --> 00:01:40.780 i legitimize it how do i brand it how do i systemize 00:01:40.780 --> 00:01:43.700 it and what do i sell so this week we're going 00:01:43.700 --> 00:01:46.040 to talk about this is week seven and we're going 00:01:46.040 --> 00:01:48.280 to talk about how do i get people to even know 00:01:48.280 --> 00:01:51.319 that i exist marketing isn't about getting attention 00:01:51.319 --> 00:01:56.140 it's about building trust people buy from companies 00:01:56.140 --> 00:01:59.719 and people that they trust. And marketing is 00:01:59.719 --> 00:02:02.200 also not about becoming somebody that you're 00:02:02.200 --> 00:02:05.480 not. Authenticity builds trust between you and 00:02:05.480 --> 00:02:08.560 your avatar, the people that you are actually 00:02:08.560 --> 00:02:11.759 talking to or serving. Marketing is simply making 00:02:11.759 --> 00:02:14.840 sure the people you're called to serve know that 00:02:14.840 --> 00:02:18.599 what you exist. You cannot impact people who 00:02:18.599 --> 00:02:21.960 cannot find you. So the greatest goal here is 00:02:21.960 --> 00:02:28.500 to talk about How you can be found? All right, 00:02:28.560 --> 00:02:32.039 so We just talked about the fact that you cannot 00:02:32.039 --> 00:02:35.060 impact people that cannot find you so tonight 00:02:35.060 --> 00:02:38.240 is about exposure I hear entrepreneurs say all 00:02:38.240 --> 00:02:40.580 the time my business is the best kept secret 00:02:40.580 --> 00:02:43.819 Can I tell you something? That's not something 00:02:43.819 --> 00:02:46.979 to celebrate. It's a problem to solve because 00:02:46.979 --> 00:02:52.080 Obscurity doesn't help anyone it doesn't If God 00:02:52.080 --> 00:02:55.439 gave you a solution, he gave you a million dollar 00:02:55.439 --> 00:02:59.780 idea. If he's entrusted you with wisdom, if he's 00:02:59.780 --> 00:03:03.680 called you to serve, then hiding isn't humility. 00:03:04.360 --> 00:03:07.379 It's mis -stewardship. And you all that have 00:03:07.379 --> 00:03:09.840 been with me the last six weeks know that I am 00:03:09.840 --> 00:03:13.439 big on stewarding what God gave you. Marketing 00:03:13.439 --> 00:03:17.939 is also a form of ministry. I want to change 00:03:17.939 --> 00:03:22.009 the way some of you think. Marketing isn't manipulation. 00:03:22.530 --> 00:03:27.009 Neither should it be a tool to manipulate. Marketing 00:03:27.009 --> 00:03:29.449 is simply communication. It's telling people 00:03:29.449 --> 00:03:32.210 that I have something that can help you in a 00:03:32.210 --> 00:03:35.870 way that helps them to understand what it is 00:03:35.870 --> 00:03:39.310 that you do and why they want to trust you. Jesus 00:03:39.310 --> 00:03:43.710 communicated. He talked. He traveled. He gathered 00:03:43.710 --> 00:03:47.490 people. He didn't hide the message and neither 00:03:47.490 --> 00:03:51.310 should you. Communication, marketing is about 00:03:51.310 --> 00:03:55.129 communicating. The three reasons why people buy 00:03:55.129 --> 00:03:58.370 from anyone is because they know they like or 00:03:58.370 --> 00:04:03.349 they trust them. Let's talk about each one. The 00:04:03.349 --> 00:04:06.189 people that know you, if people don't know you 00:04:06.189 --> 00:04:09.610 exist, they don't know you personally, they don't 00:04:09.610 --> 00:04:11.969 know you exist and nothing else matters. So what 00:04:11.969 --> 00:04:15.699 you have to do in your marketing framework, There 00:04:15.699 --> 00:04:18.000 is strategy behind it. Don't let anybody tell 00:04:18.000 --> 00:04:20.560 you that there's not every way that Marketing 00:04:20.560 --> 00:04:23.439 is handled is strategy even word of mouth is 00:04:23.439 --> 00:04:26.300 by strategy. What what do I mean by word of mouth? 00:04:26.420 --> 00:04:29.259 So let's talk about visibility How do you become 00:04:29.259 --> 00:04:32.939 visible through word of mouth the still the oldest 00:04:32.939 --> 00:04:36.319 best way to market? Simply by providing service 00:04:36.319 --> 00:04:39.959 very good service whether it be customer service 00:04:39.959 --> 00:04:44.269 because of your product quality product or Because 00:04:44.269 --> 00:04:47.290 you are excellent at what you do or maybe it's 00:04:47.290 --> 00:04:50.329 all three that word of mouth process completes 00:04:50.329 --> 00:04:54.569 come it Creates visibility for you with people 00:04:54.569 --> 00:04:59.110 that you don't know When you speak And you're 00:04:59.110 --> 00:05:01.529 speaking when you're standing on stages when 00:05:01.529 --> 00:05:03.990 you're offering your product That is another 00:05:03.990 --> 00:05:07.829 way that you create the know or the visibility 00:05:07.829 --> 00:05:12.069 networking social media referrals podcasting 00:05:12.069 --> 00:05:15.089 like this one You can come and talk to me and 00:05:15.089 --> 00:05:17.810 we will highlight your business. What about community 00:05:17.810 --> 00:05:21.449 involvement? What about the fact that you are 00:05:21.449 --> 00:05:29.250 able to touch people that only you know? You 00:05:29.250 --> 00:05:31.990 can get them to touch people that only they know 00:05:31.990 --> 00:05:35.990 through testimonials. But you have to have a 00:05:35.990 --> 00:05:38.889 quality product. You have to solve a problem 00:05:38.889 --> 00:05:41.389 and you have to provide great customer service. 00:05:41.949 --> 00:05:44.350 The second reason that people will buy is because 00:05:44.350 --> 00:05:46.910 they like you. People connect with authenticity 00:05:46.910 --> 00:05:49.930 and it's important to be relatable, especially 00:05:49.930 --> 00:05:54.110 to your avatar, your niche market or your micro 00:05:54.110 --> 00:05:56.769 niche of the customers that you serve. They don't 00:05:56.769 --> 00:06:00.310 expect perfection. They expect consistency. And 00:06:00.310 --> 00:06:05.310 I am in every area of life big on consistency. 00:06:05.990 --> 00:06:08.529 And that's what I expect from people that I give 00:06:08.529 --> 00:06:12.920 my money to. And these people, I like them because 00:06:12.920 --> 00:06:15.160 they're consistent, because they stay on the 00:06:15.160 --> 00:06:17.439 same track, because they do what they say they're 00:06:17.439 --> 00:06:19.120 going to do and they deliver what they say they're 00:06:19.120 --> 00:06:23.379 going to deliver. You want to be relatable in 00:06:23.379 --> 00:06:26.199 order to do that. You have to create a storyboard 00:06:26.199 --> 00:06:29.759 that is a part of your message. Some parts of 00:06:29.759 --> 00:06:33.079 your story are relatable to some other parts 00:06:33.079 --> 00:06:35.399 of your story are relatable to others. But you 00:06:35.399 --> 00:06:38.120 have to decide what parts of your story in building 00:06:38.120 --> 00:06:40.740 that framework are most important and are going 00:06:40.740 --> 00:06:44.439 to speak to your avatar. Anybody that is talking 00:06:44.439 --> 00:06:48.040 to everyone is talking to nobody. You are going 00:06:48.040 --> 00:06:49.939 to be talking to your avatar and you're going 00:06:49.939 --> 00:06:53.759 to structure your story so that you become relatable, 00:06:54.120 --> 00:06:59.889 authentic. Why can't I get the word out so that 00:06:59.889 --> 00:07:03.350 your authenticity shines through and people like 00:07:03.350 --> 00:07:07.529 you? You are going to share with them your lessons 00:07:07.529 --> 00:07:11.430 the things that the reasons that you have, the 00:07:11.430 --> 00:07:13.910 experience that you have that make you an expert 00:07:13.910 --> 00:07:16.949 in your field. And your journey and your values 00:07:16.949 --> 00:07:19.509 are another part of the pieces that cause people 00:07:19.509 --> 00:07:23.129 to come on this journey of entrepreneurship with 00:07:23.129 --> 00:07:25.569 you and buy from you simply because they like 00:07:25.569 --> 00:07:28.089 you. The third reason is the biggest reason of 00:07:28.089 --> 00:07:30.949 all. And that is trust. And trust is built through 00:07:30.949 --> 00:07:35.170 repetition. Again, consistency, repetition. And 00:07:35.170 --> 00:07:38.110 after repetition, you build what? Reputation. 00:07:38.990 --> 00:07:42.930 So it doesn't come through one viral post. People 00:07:42.930 --> 00:07:45.089 may click on that post, may watch it, may like 00:07:45.089 --> 00:07:47.310 it, may laugh at it, but that does not mean that 00:07:47.310 --> 00:07:51.449 it's going to convert to a follow or an actual 00:07:51.449 --> 00:07:54.949 customer. People don't buy because of they don't 00:07:54.949 --> 00:07:57.490 trust the first advertisement that they see and 00:07:57.490 --> 00:08:00.250 not one advertisement is ever enough. It takes 00:08:00.250 --> 00:08:03.529 people seven touch points in order for them to 00:08:03.529 --> 00:08:06.449 make a decision to buy from you. So that means 00:08:06.449 --> 00:08:11.939 that you have to build a record. repetitive consistent 00:08:11.939 --> 00:08:16.079 system that will cause them to understand that 00:08:16.079 --> 00:08:20.879 you are trustworthy. Trust grows every time you 00:08:20.879 --> 00:08:25.779 consistently show up. So when you think about 00:08:25.779 --> 00:08:28.300 advertising, marketing, and a message that is 00:08:28.300 --> 00:08:33.000 sent, what are some of the most consistent companies 00:08:33.000 --> 00:08:38.090 that you can relate to? I can start singing a 00:08:38.090 --> 00:08:39.950 jingle and I'm sure that you could finish it. 00:08:40.389 --> 00:08:42.789 That right there is proof of concept. That right 00:08:42.789 --> 00:08:46.110 there shows you that consistency in messaging 00:08:46.110 --> 00:08:49.070 develops and helps you to develop repetition, 00:08:49.409 --> 00:08:52.769 which leads into reputation, which then causes 00:08:52.769 --> 00:08:56.730 your customers and your avatar to trust you and 00:08:56.730 --> 00:09:01.769 buy from you. If you think of any jingle right 00:09:01.769 --> 00:09:06.870 now, the best part of waking up is what? Your 00:09:06.870 --> 00:09:10.750 bologna has a first name. What is it? Your bologna 00:09:10.750 --> 00:09:14.690 has a second name Okay, and that is because it 00:09:14.690 --> 00:09:16.929 didn't it took more than one advertisement. It 00:09:16.929 --> 00:09:20.690 took the repetition It took the repetition constantly 00:09:20.690 --> 00:09:23.690 then it took reputation meaning they delivered 00:09:23.690 --> 00:09:26.389 a quality product It did exactly what they said 00:09:26.389 --> 00:09:30.549 it was going to do Right and people had it engrafted 00:09:30.549 --> 00:09:33.139 even Those of you that are listening in your 00:09:33.139 --> 00:09:35.360 subconscious mind that the best part of waking 00:09:35.360 --> 00:09:40.840 up is Folgers in your cup. I know me too. My 00:09:40.840 --> 00:09:43.299 subconscious mind brings those things back to 00:09:43.299 --> 00:09:46.279 my remembrance because I would trust that company 00:09:46.279 --> 00:09:49.019 because they showed up consistently. They built 00:09:49.019 --> 00:09:54.909 reputation through repetition for years. Much 00:09:54.909 --> 00:09:57.509 of my business on the tax business came through 00:09:57.509 --> 00:10:00.809 referrals. I built a complete or completely organic 00:10:00.809 --> 00:10:04.570 business, not on social media, not with email 00:10:04.570 --> 00:10:07.309 marketing, not with digital marketing, but simply 00:10:07.309 --> 00:10:10.049 through referrals and through word of mouth. 00:10:10.509 --> 00:10:12.710 And I'm grateful for every person who shared 00:10:12.710 --> 00:10:16.909 my name. who says the B -free tax name, who sends 00:10:16.909 --> 00:10:19.269 someone else. I just got a new referral tonight 00:10:19.269 --> 00:10:21.250 from somebody. And I'm like, oh, that's awesome. 00:10:21.409 --> 00:10:23.970 Thank you so much. But I eventually realized 00:10:23.970 --> 00:10:26.370 something. If I want to expand, I want my reach 00:10:26.370 --> 00:10:28.470 to expand. And I want to have a greater impact. 00:10:29.049 --> 00:10:31.870 I cannot continue to just rely solely on word 00:10:31.870 --> 00:10:35.090 of mouth. So now I myself have to take my own 00:10:35.090 --> 00:10:39.029 advice. I have to become more intentional about 00:10:39.029 --> 00:10:42.440 visibility. And I did it in some ways and I do 00:10:42.440 --> 00:10:46.559 it in season. Because taxes is a seasonal type 00:10:46.559 --> 00:10:49.399 of business, you will find that many, much of 00:10:49.399 --> 00:10:52.759 the activity in my social footprint happens from 00:10:52.759 --> 00:10:56.059 January to May. And then you may not see anything 00:10:56.059 --> 00:10:59.320 else until maybe around September, September, 00:10:59.879 --> 00:11:03.509 October. we will start another campaign. And 00:11:03.509 --> 00:11:06.049 then November and December, we started talking 00:11:06.049 --> 00:11:08.090 about changes that we are learning that are coming 00:11:08.090 --> 00:11:11.889 along in Congress. So now I'm looking at the 00:11:11.889 --> 00:11:13.929 summer where we're very quiet and we're not doing 00:11:13.929 --> 00:11:19.169 anything. How can a tax company become more intentional 00:11:19.169 --> 00:11:22.450 about visibility? We have to change. We have 00:11:22.450 --> 00:11:25.210 to make the message, not change the message, 00:11:25.450 --> 00:11:28.750 but make the message accommodate the seasons 00:11:28.750 --> 00:11:32.759 that we're in. So that means creating content. 00:11:33.460 --> 00:11:36.120 That means teaching, consistently teaching. That 00:11:36.120 --> 00:11:39.919 means showing up and providing value in every 00:11:39.919 --> 00:11:42.460 setting that you show up in. Not because you 00:11:42.460 --> 00:11:47.399 want attention, not because you want to manipulate 00:11:47.399 --> 00:11:50.159 or control what people think or they do, but 00:11:50.159 --> 00:11:53.220 because you want the repetition and because you 00:11:53.220 --> 00:11:56.500 want the people who need your expertise to be 00:11:56.500 --> 00:12:00.330 able to find it just like I do. Visibility expands 00:12:00.330 --> 00:12:03.129 your opportunity to serve, and aren't we all 00:12:03.129 --> 00:12:06.149 here to serve in some capacity, one way or the 00:12:06.149 --> 00:12:11.909 other? So remember, repetition builds reputation 00:12:11.909 --> 00:12:16.389 that builds trust that causes people to buy from 00:12:16.389 --> 00:12:19.929 you. And with all of that, we all have to become 00:12:19.929 --> 00:12:23.009 more intentional about visibility, create the 00:12:23.009 --> 00:12:25.769 content, teach consistently, show up with value. 00:12:26.400 --> 00:12:30.179 and remember why you're showing up, and that 00:12:30.179 --> 00:12:34.259 is to put yourself in a position to serve. Whatever 00:12:34.259 --> 00:12:37.200 we do when we serve others, when we serve others, 00:12:37.360 --> 00:12:39.220 the thing that we are expecting to come, which 00:12:39.220 --> 00:12:41.419 is prosperity, which is money, which is wealth, 00:12:41.840 --> 00:12:44.220 it comes automatically because you built the 00:12:44.220 --> 00:12:47.440 reputation. You built the rapport, and now people 00:12:47.440 --> 00:12:51.860 trust you, and they want to continue to be connected 00:12:51.860 --> 00:12:55.179 to you, and there's money attached to that connection. 00:12:56.470 --> 00:12:59.649 So there is a 311 content formula that I want 00:12:59.649 --> 00:13:01.950 to share with you. I don't want to just tell 00:13:01.950 --> 00:13:04.429 you, create the content. I want to talk to you 00:13:04.429 --> 00:13:07.429 about a real simple framework. So listen up, 00:13:07.570 --> 00:13:10.669 get your pens out. You guys know, they don't 00:13:10.669 --> 00:13:13.429 call me Action Jackson for no reason. We want 00:13:13.429 --> 00:13:17.009 to have actionable steps and results. So the 00:13:17.009 --> 00:13:20.730 311 content formula is simply this. You are going 00:13:20.730 --> 00:13:31.450 to The 311 framework. Three should educate. Teach 00:13:31.450 --> 00:13:35.590 something useful. For every five pieces of content, 00:13:35.769 --> 00:13:39.129 three of them should educate. They provide value. 00:13:39.289 --> 00:13:41.970 You're going to teach something useful about 00:13:41.970 --> 00:13:46.389 what it is that you do. One should inspire. One 00:13:46.389 --> 00:13:49.889 should share your story. Share your faith. Share 00:13:49.889 --> 00:13:52.629 what you've learned and what one should invite. 00:13:53.369 --> 00:13:56.429 Tell people how they can work with you. Too many 00:13:56.429 --> 00:13:59.149 entrepreneurs don't have call to actions in their 00:13:59.149 --> 00:14:03.769 content. Either sell all the time or they never 00:14:03.769 --> 00:14:06.629 sell at all. Meaning they don't have a call to 00:14:06.629 --> 00:14:08.929 action in their content or they're constantly 00:14:08.929 --> 00:14:10.669 back for me, back for me, back for me, back for 00:14:10.669 --> 00:14:12.769 me, back for me. You want to tell people how 00:14:12.769 --> 00:14:15.490 they can work with you, how you can serve them. 00:14:15.669 --> 00:14:19.129 So let's go back over to 311, content formula. 00:14:19.549 --> 00:14:22.490 for every five pieces of content three of them 00:14:22.490 --> 00:14:25.669 should educate teach something useful one should 00:14:25.669 --> 00:14:28.789 inspire you want to share your story you want 00:14:28.789 --> 00:14:31.169 to share your faith you want to share what you've 00:14:31.169 --> 00:14:34.789 learned you should also in the story or faith 00:14:34.789 --> 00:14:37.230 you can alternate those two and then you want 00:14:37.230 --> 00:14:40.149 to make sure that you have one that invites people 00:14:40.149 --> 00:14:42.169 and tells them how they can work with you and 00:14:42.169 --> 00:14:45.549 what service you can provide for them what problem 00:14:45.549 --> 00:14:50.259 you are the solution to Too many too many of 00:14:50.259 --> 00:14:53.039 us miss out on this opportunity and I want to 00:14:53.039 --> 00:14:57.720 encourage you in that 311 framework To make sure 00:14:57.720 --> 00:14:59.960 that when you create your content sit down and 00:14:59.960 --> 00:15:05.700 create it all Take an hour and do your clips. 00:15:06.179 --> 00:15:08.120 Do you know how many things you can get done 00:15:08.120 --> 00:15:11.570 in an hour? You can get six 10 minute videos 00:15:11.570 --> 00:15:13.649 done in an hour then you can break those down 00:15:13.649 --> 00:15:16.429 into one minute segments if you're paying attention 00:15:16.429 --> 00:15:19.370 to how you do it then you have enough content 00:15:19.370 --> 00:15:24.289 for an entire month nearly and Then there's always 00:15:24.289 --> 00:15:26.669 static content all the content does not have 00:15:26.669 --> 00:15:29.950 to be video But I go into that deeper when you 00:15:29.950 --> 00:15:32.370 guys come and you actually sit with me We talk 00:15:32.370 --> 00:15:34.610 about that framework and we talk about the people 00:15:34.610 --> 00:15:36.490 that you can work with it can help you to build 00:15:36.490 --> 00:15:41.149 a social media that is out of this world So think 00:15:41.149 --> 00:15:44.149 about it You're already talking to the camera 00:15:44.149 --> 00:15:47.850 or your own clubhouse or you're already podcasting 00:15:47.850 --> 00:15:52.450 What is it that you need to do to? Dedicate that 00:15:52.450 --> 00:15:56.269 hour to get your content recorded to get it done 00:15:56.269 --> 00:16:00.769 or to get your static post created and Then decide 00:16:00.769 --> 00:16:03.029 which day every month you're going to record 00:16:03.029 --> 00:16:06.460 that content or prepare those static posts and 00:16:06.460 --> 00:16:08.460 then decide what day of each month you're going 00:16:08.460 --> 00:16:11.679 to go in and schedule all those posts. You only 00:16:11.679 --> 00:16:14.580 need three days a month to maintain or run your 00:16:14.580 --> 00:16:16.820 social media. You do not need to do it every 00:16:16.820 --> 00:16:19.500 single day. Many of us post every single day 00:16:19.500 --> 00:16:23.500 because we utilize our personal pages for different 00:16:23.500 --> 00:16:25.600 reasons. One, we keep in contact with friends 00:16:25.600 --> 00:16:28.120 and family and we sell a little bit as well. 00:16:28.500 --> 00:16:30.929 And then we have our business pages that Literally 00:16:30.929 --> 00:16:33.669 function on their own if you check out my LinkedIn 00:16:33.669 --> 00:16:38.330 you're going to see that I post on Monday Tuesday 00:16:38.330 --> 00:16:42.289 Wednesday Saturday and Sunday five times a week 00:16:42.289 --> 00:16:46.970 and I do that every Monday is a consistent as 00:16:46.970 --> 00:16:49.710 consistent message on Monday and the same photo 00:16:49.710 --> 00:16:52.850 first that goes along with it consistent post 00:16:52.850 --> 00:16:55.950 on Tuesday Wednesday, and then we don't post 00:16:55.950 --> 00:16:59.440 anything on Thursday and Friday, but The last 00:16:59.440 --> 00:17:02.799 day of this month, I'll be posting all of my 00:17:02.799 --> 00:17:06.599 content for August. I only touch LinkedIn once 00:17:06.599 --> 00:17:11.559 a month. So I hope that helps you guys. Now, 00:17:12.460 --> 00:17:15.680 consistency beats perfection. I love you perfectionists. 00:17:15.859 --> 00:17:18.480 I love you. I really do. I'm one of you. But 00:17:18.480 --> 00:17:21.539 I've learned that consistency beats out perfection 00:17:21.539 --> 00:17:25.859 every single time. You're never going to be ready. 00:17:26.579 --> 00:17:30.450 You just have to start. Waiting to launch because 00:17:30.450 --> 00:17:33.490 everything isn't perfect is a bad idea. You will 00:17:33.490 --> 00:17:38.190 never launch. So stop waiting. I want to free 00:17:38.190 --> 00:17:42.750 you. People aren't waiting for perfect. They're 00:17:42.750 --> 00:17:45.970 waiting for authentic. Consistency builds credibility. 00:17:46.509 --> 00:17:50.150 Perfection delays purpose. Perfection delays 00:17:50.150 --> 00:17:53.990 purpose. Perfection delays purpose. And let me 00:17:53.990 --> 00:17:57.569 tell you why. you are building a story with your 00:17:57.569 --> 00:18:00.250 business. So right now, you're going to look 00:18:00.250 --> 00:18:03.509 and you're going to see, you should be able to 00:18:03.509 --> 00:18:06.670 look back and see the progression of where you 00:18:06.670 --> 00:18:09.170 have come from. Well, guess what excites people 00:18:09.170 --> 00:18:11.329 that do business with you? The fact that they 00:18:11.329 --> 00:18:15.930 can see that growth in progress also. I promise 00:18:15.930 --> 00:18:20.349 you, even I'm here and I'm hosting and I am a 00:18:20.349 --> 00:18:23.470 part of the James H Glover Network. Right? My 00:18:23.470 --> 00:18:27.369 shows are on his platform. But you can go back 00:18:27.369 --> 00:18:30.150 and you can look at the progress of how many 00:18:30.150 --> 00:18:33.029 shows he's gone from having, one to two, the 00:18:33.029 --> 00:18:36.549 seven to eight to 10, with different people on 00:18:36.549 --> 00:18:38.769 the platform because that's part of his vision. 00:18:39.509 --> 00:18:43.349 But the progress should allow you to be comfortable 00:18:43.349 --> 00:18:47.170 with coming to be a guest or to do business here, 00:18:47.309 --> 00:18:49.849 to advertise, to do different things with this 00:18:49.849 --> 00:18:53.650 network. because we show up consistently every 00:18:53.650 --> 00:18:56.369 day of the week. There are shows that are running 00:18:56.369 --> 00:19:00.950 on this network just for an example and just 00:19:00.950 --> 00:19:04.930 for a shameless plug on top of that. So build 00:19:04.930 --> 00:19:07.890 a personal brand without losing yourself. Personal 00:19:07.890 --> 00:19:11.349 brands have everything to do with who you are. 00:19:12.029 --> 00:19:14.190 And listen, you don't have to share everything 00:19:14.190 --> 00:19:16.920 because let me tell you. My grandmother is from 00:19:16.920 --> 00:19:19.059 was from the country. And one thing she told 00:19:19.059 --> 00:19:21.119 me is everybody's business is nobody's business. 00:19:21.180 --> 00:19:22.680 So you don't want to share everything, right? 00:19:23.200 --> 00:19:25.700 Privacy is wisdom. Transparency is a choice. 00:19:26.079 --> 00:19:28.480 Being too transparent puts you in a place where 00:19:28.480 --> 00:19:32.000 you have now exposed everything in your life 00:19:32.000 --> 00:19:34.380 and people will continue to expect that they 00:19:34.380 --> 00:19:35.960 want to be on the inside. They want to think 00:19:35.960 --> 00:19:38.519 they know everything about you. But privacy is 00:19:38.519 --> 00:19:41.539 being wise. There are some things that people 00:19:41.539 --> 00:19:44.019 don't need to know. And especially if you're 00:19:44.019 --> 00:19:46.000 building something You definitely don't want 00:19:46.000 --> 00:19:48.059 to start sharing it until it's actually built 00:19:48.059 --> 00:19:50.920 because people will come and they will clap for 00:19:50.920 --> 00:19:52.900 you while they're secretly taking your bricks 00:19:52.900 --> 00:19:55.079 down while you're that you're putting up to build 00:19:55.079 --> 00:19:58.099 People don't need access to every part of your 00:19:58.099 --> 00:20:02.500 life is they just don't know people Not family 00:20:02.500 --> 00:20:06.579 not friends that the people just don't need complete 00:20:06.579 --> 00:20:09.720 access They simply need to know enough about 00:20:09.720 --> 00:20:12.440 you to understand your heart and even in that 00:20:12.440 --> 00:20:16.089 you could have a pure heart in every way, in 00:20:16.089 --> 00:20:18.170 every situation, and there will still be people 00:20:18.170 --> 00:20:21.769 close to you that won't truly know you. And that's 00:20:21.769 --> 00:20:23.930 why privacy is wisdom. Share your principles, 00:20:24.430 --> 00:20:26.470 share your faith, share your lessons, share your 00:20:26.470 --> 00:20:28.849 expertise, share your experience, but protect 00:20:28.849 --> 00:20:31.490 your peace. If you don't remember anything else 00:20:31.490 --> 00:20:34.230 I said tonight because I for some reason couldn't 00:20:34.230 --> 00:20:36.809 get my words out from time to time, share your 00:20:36.809 --> 00:20:39.890 principles, share your lessons, listen, but protect 00:20:39.890 --> 00:20:44.039 your peace in all of that. Let's move into our 00:20:44.039 --> 00:20:46.900 faith moment for tonight so we can get on up 00:20:46.900 --> 00:20:49.960 out of here. Proverbs 3, 5 and 6 says, Trust 00:20:49.960 --> 00:20:52.920 in the Lord with all thine hearts and lead not 00:20:52.920 --> 00:20:55.579 into thy own understanding. All your ways acknowledge 00:20:55.579 --> 00:20:59.880 him and he will direct your path. Marketing can 00:20:59.880 --> 00:21:02.900 make you feel like you have to chase algorithms. 00:21:03.480 --> 00:21:06.740 You got to chase trends. You got to chase changes. 00:21:07.019 --> 00:21:09.539 You got to chase popularity, but your confidence 00:21:09.539 --> 00:21:13.180 isn't an algorithm. Our confidence is in God. 00:21:13.980 --> 00:21:16.839 This kingdom network, we gonna talk about God 00:21:16.839 --> 00:21:19.660 and we gonna glorify Jesus. That's where your 00:21:19.660 --> 00:21:23.299 confidence is supposed to be. We prepare, we 00:21:23.299 --> 00:21:27.279 serve, we communicate, and then we trust him 00:21:27.279 --> 00:21:31.980 with the increase. Faith does not replace strategy, 00:21:32.319 --> 00:21:35.640 but faith guides the strategy that you build. 00:21:37.599 --> 00:21:41.859 Make sure that you understand. Where it is that 00:21:41.859 --> 00:21:45.259 your confidence lies Where your help truly comes 00:21:45.259 --> 00:21:49.359 from all our help comes from him God himself 00:21:49.359 --> 00:21:53.200 through Jesus Christ Visibility is going to create 00:21:53.200 --> 00:21:56.859 all types of opportunity for you for your brand 00:21:56.859 --> 00:22:00.799 for your business for your frameworks it's going 00:22:00.799 --> 00:22:03.400 to create it and I've learned this throughout 00:22:03.400 --> 00:22:07.180 my corporate career The opportunities that changed 00:22:07.180 --> 00:22:09.819 my life didn't always come because I was the 00:22:09.819 --> 00:22:11.839 smartest person in the room or because I had 00:22:11.839 --> 00:22:16.680 the biggest degree. Never. Never. The opportunities 00:22:16.680 --> 00:22:22.559 came because someone knew my name. Sit with that. 00:22:23.539 --> 00:22:27.420 Visibility creates opportunity. You want your 00:22:27.420 --> 00:22:29.960 name to go before you and be spoken in rooms 00:22:29.960 --> 00:22:34.700 that you are not in. Opportunity creates relationships 00:22:34.700 --> 00:22:38.900 and relationships create revenue. And that's 00:22:38.900 --> 00:22:41.900 the real prosperity blueprint. The relationships 00:22:41.900 --> 00:22:46.400 that you build are going to create revenue for 00:22:46.400 --> 00:22:50.599 your life. They're going to be the walkway to 00:22:50.599 --> 00:22:55.859 wealth. Absolutely. This week, this week, because 00:22:55.859 --> 00:22:57.579 y 'all know it's going to be homework, here in 00:22:57.579 --> 00:23:00.660 week seven, I want you to create five pieces 00:23:00.660 --> 00:23:06.099 of content. five, not 10, not 55. One that answers 00:23:06.099 --> 00:23:08.759 a frequently asked question about your business. 00:23:09.900 --> 00:23:14.799 One that teaches people something simple. One 00:23:14.799 --> 00:23:19.420 that shares a lesson you learned. One that celebrates 00:23:19.420 --> 00:23:23.299 a client's success. And one that invites people 00:23:23.299 --> 00:23:27.859 to work with you. Five pieces of content that 00:23:27.859 --> 00:23:30.380 I want you to repeat it on next week. And that's 00:23:30.380 --> 00:23:33.099 how you're going to build your repetition. That's 00:23:33.099 --> 00:23:36.039 going to create a reputation through consistency 00:23:36.039 --> 00:23:39.859 so that you then can build the trust and develop 00:23:39.859 --> 00:23:42.400 a relationship with your avatar that's going 00:23:42.400 --> 00:23:47.519 to lead to what? Revenue. I'll leave you all 00:23:47.519 --> 00:23:49.500 with this. You don't need a million followers. 00:23:50.380 --> 00:23:52.420 You don't need millions of people in your life. 00:23:52.539 --> 00:23:55.480 You just need meaningful relationships. One post 00:23:55.480 --> 00:23:59.079 can change someone's business. One message can 00:23:59.079 --> 00:24:02.319 change someone's life. It has time and time again. 00:24:02.960 --> 00:24:05.940 One conversation can open a door that you never 00:24:05.940 --> 00:24:09.579 imagined. Don't hide your gift. Don't minimize 00:24:09.579 --> 00:24:12.359 your experience. Don't wait until you feel ready. 00:24:12.680 --> 00:24:16.759 You know until it's perfect. No. Show up, serve 00:24:16.759 --> 00:24:20.799 well, and let your consistency tell your story. 00:24:21.920 --> 00:24:26.150 If today's episode encouraged you, Complete the 00:24:26.150 --> 00:24:29.670 exercise to create your five pieces of content. 00:24:30.569 --> 00:24:32.990 I want you to start working on building your 00:24:32.990 --> 00:24:36.130 30 -day content calendar and commit to consistently 00:24:36.130 --> 00:24:40.349 educating, connecting, inspiring, and inviting 00:24:40.349 --> 00:24:43.710 your audience to take the next step. Remember, 00:24:44.269 --> 00:24:47.569 marketing isn't about shouting louder, it's about 00:24:47.569 --> 00:24:50.509 serving more intentionally and consistently. 00:24:51.349 --> 00:24:55.589 I love to challenge you this week. I love a challenge. 00:24:56.630 --> 00:24:59.390 Post one piece of content that teaches something 00:24:59.390 --> 00:25:02.769 that you know. Not to impress people, but to 00:25:02.769 --> 00:25:08.069 serve them. Next week in episode eight, week 00:25:08.069 --> 00:25:10.549 eight, we will continue with launch with strategy. 00:25:11.650 --> 00:25:15.329 I'll show you why successful launches don't happen 00:25:15.329 --> 00:25:18.309 by accident and why you cannot just throw something 00:25:18.309 --> 00:25:21.690 out there and expect it to stick. Preparation 00:25:21.690 --> 00:25:24.990 always will outperform pressure every single 00:25:24.990 --> 00:25:29.970 time. Until next time, you my friend, my brother, 00:25:30.390 --> 00:25:33.809 my sister, you are more than a side hustle. Don't 00:25:33.809 --> 00:25:36.930 just build a business, build a business that 00:25:36.930 --> 00:25:39.750 works. God bless you. See you all on next week. 00:25:42.710 --> 00:25:45.349 If you would like to be a guest on the Prosperity 00:25:45.349 --> 00:25:48.269 Blueprint or Dating While Anointed, click the 00:25:48.269 --> 00:25:51.180 link. you will go to the link and make an appointment. 00:25:51.640 --> 00:25:55.019 That is your pre -screening for the podcast. 00:25:55.660 --> 00:25:57.640 Set an appointment time with me, come and talk 00:25:57.640 --> 00:25:59.740 to me behind the scenes so that you can have 00:25:59.740 --> 00:26:03.339 the interview that is going to speak to who you 00:26:03.339 --> 00:26:06.019 are as an individual. Join me on the prosperity 00:26:06.019 --> 00:26:08.720 blueprint or dating while anointed. We'll see 00:26:08.720 --> 00:26:14.759 you around on the James H Glover Studios. Hey 00:26:14.759 --> 00:26:16.839 everybody, here's your chance to participate 00:26:16.839 --> 00:26:19.900 in something very important to the James H Glover 00:26:19.900 --> 00:26:23.779 network the James H Glover network James H Glover 00:26:23.779 --> 00:26:26.920 and the James H Glover studios have been nominated 00:26:26.920 --> 00:26:32.160 in four categories for podcast blog Podcaster 00:26:32.160 --> 00:26:35.460 of the year for the spin awards We are asking 00:26:35.460 --> 00:26:38.920 you to click the link in the content or below 00:26:38.920 --> 00:26:43.160 to vote now wherever you see James H Glover studio 00:26:43.680 --> 00:26:46.519 or the name James H Glover, make sure that you 00:26:46.519 --> 00:26:49.960 vote right now. The spin awards is a big deal 00:26:49.960 --> 00:26:52.700 and you can help us cross the finish line and 00:26:52.700 --> 00:26:57.519 bring home the victory. Hello, hello, hello. 00:26:58.220 --> 00:27:01.099 Thank you for watching another episode on James 00:27:01.099 --> 00:27:05.200 H Glover Network. We appreciate you for all of 00:27:05.200 --> 00:27:08.440 your love, all of your support and all of your 00:27:08.440 --> 00:27:12.349 just comments. Now what I need y 'all to do is, 00:27:12.390 --> 00:27:16.450 like this says, like and subscribe. Also, I need 00:27:16.450 --> 00:27:19.009 y 'all to share and I need y 'all to tag. And 00:27:19.009 --> 00:27:21.109 I need y 'all to turn on that notification bell 00:27:21.109 --> 00:27:24.910 over here on YouTube. That lets YouTube know 00:27:24.910 --> 00:27:28.369 that you like content like this. On behalf of 00:27:28.369 --> 00:27:31.349 everyone here at the network, we appreciate you 00:27:31.349 --> 00:27:34.569 because we couldn't release content the way that 00:27:34.569 --> 00:27:38.170 we do without your support. So as I always say, 00:27:38.289 --> 00:27:39.809 sometimes at this appointment, there's nothing 00:27:39.809 --> 00:27:42.029 more than God's appointments meeting. Sometimes 00:27:42.029 --> 00:27:44.470 if we look at it as bad, God is only telling 00:27:44.470 --> 00:27:46.990 me to help our good. Stay blessed, be blessed, 00:27:47.230 --> 00:27:49.529 and be a blessing to someone else. And I'll see 00:27:49.529 --> 00:27:51.750 y 'all on the next episode. Peace.